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Journal articles on the topic 'Patanjali Product'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Agarwal, Varun, and Sweta Agrawalla. "Patanjali’s marketing mix: the monk’s new Ferrari." Emerald Emerging Markets Case Studies 7, no. 4 (2017): 1–30. http://dx.doi.org/10.1108/eemcs-06-2016-0123.

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Subject area Marketing Management, Product & Brand Management, Entrepreneurship. Study level/applicability This case can be taught effectively to MBA/BBA students as part of Marketing Management, Product & Brand Management, Entrepreneurship. Case overview The case talks about the marketing mix strategy of India’s fastest growing fast moving consumer goods (FMCGs) brand Patanjali, with a tremendous revenue growth rate of 100 per cent for the past five years, leaving major FMCG companies insomniac. Patanjali Ayurved Limited riding on Baba Ramdev’s brand equity positioned itself as an aut

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Niroula, Ballav, and Achyut Gyawali. "Product Features and Customers Satisfaction of Patanjali Product: Evidence From Kathmandu, Nepal." Jambura Science of Management 4, no. 1 (2022): 46–59. http://dx.doi.org/10.37479/jsm.v4i1.11804.

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The objectives of this study are to identify the features of Patanjali products and it focuses to identify the satisfaction level and purchasing decision of consumer by the features of Patanjali products. In this research, convenient sampling technique were used to get the sample, correlation and regression were used in order to get the result. Descriptive statistics is used to explain the respondents’ perception towards the features of Patanjali product. In this study, the data was collected through questionnaire from 300 respondents. This research used SPSS - 23 for analysis. This study has

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Pokhrel, Lal Mani. "An Analysis of Patanjali Ayurveda Ltd: Exploring Marketing Strategies, Consumer Preferences, and the Role of Ayurveda Products in Nepalgunj." Voice: A Biannual & Bilingual Journal 16, no. 2 (2024): 24–47. https://doi.org/10.3126/voice.v16i2.72773.

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This study explores the marketing strategies and consumer perceptions of Patanjali Ayurveda Ltd, a rapidly growing FMCG brand in India. Through a survey of 50 Patanjali product users in Nepalgunj, the research found high customer satisfaction with the brand's affordability and effectiveness. The study emphasizes the crucial role of Ramdev Baba’s brand image and continuous innovation in enhancing market share. It also identifies product shortages and limited distribution as key concerns. Recommendations for Patanjali include diversifying brand ambassadors, capitalizing on the organic sector’s g

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Vishnu, P.M., and Joy Rinu. "A Study on Customer Perception & Satisfaction on Patanjali Products with special reference Ernakulam District." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 2 (2019): 15–20. https://doi.org/10.5281/zenodo.2561561.

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Customer satisfaction is one of the main objectives of any organization. Every organization tries to know the customer satisfaction about the product. Patanjali is one of the newest and fastest growing FMCG Company in India. The study of ?customer perception and satisfaction of Patanjali products reference to Ernakulam district? has brought to the surface many areas were PAL need to pay attention. This study reveals the perception and satisfaction of using customer of Patanjali product. It has to improve the customer care service and accessibility of the product to the customer effectively. In

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Dr., Vishnu H. Fulzele, and Shivaji Shinde Sambhaji. "Patanjali Products: A Study Of Consumer Buying Behaviour In Greater Mumbai." International Journal of Advance and Applied Research 10, no. 2 (2022): 162–67. https://doi.org/10.5281/zenodo.7496042.

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The Patanjali, renowned as ‘prakriti ka ashirvad’, revolutionized the whole process of consumers attitude towards the products of daily use. The present study focuses on the consumer buying behaviour towards Patanjali product with reference to Greater Mumbai. The present study aimed to know consumer buying behaviour towards Patanjali products, to study the preference of respondents regarding Patanjali products and to identify the factors affecting the buying decision of consumers. In order to achieve the desired objectives of the study ninety four respondents have been conducted wi

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Wagle, Sudip. "Determinant Variables Of Consumers’ Preference Towards Patanjali Products." Journal of Balkumari College 11, no. 1 (2022): 39–49. http://dx.doi.org/10.3126/jbkc.v11i1.53022.

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Patanjali Ayurveda is maker of ayurvedic consumer product and is one of the fastest growing consumer company. Consumers of Twenty-first Century are much more health conscious and are always inclined to maintain quality of life. So, people are moving towards herbal and ayurvedic products. In order to purchase a product, consumer will go through a process of buying behavior. The purchase decision of consumer is mostly affected by the quality, price, packaging, advertisement, brand image and benefits offered by the brand. This study elucidate about the consumer’s preferences towards Patanjali pro

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Phatak, Gururaj, Pushpa Hongal, and N. Nagaphanindra. "Impact of advertisement on products." Journal of Management Research and Analysis 9, no. 1 (2022): 29–36. http://dx.doi.org/10.18231/j.jmra.2022.007.

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The objective of this study is to identify customer usage of patanjali products, factors influence to buy patanjali products, customer attention towards patanjali products, to identify consumer decision-making process through aida model, and evaluate the satisfaction level of customers after purchase based on ads. I have taken 301 samples for my project and used descriptive as well as exploratory research. I have used random sampling technique to choose the respondents. The statistical tools used for the evaluation of data is t-test, garret ranking and frequency analysis. The study covers the

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Rawat, Poonam, and Dr Parikshit Kala. "A Study of Women Perception and Preferences towards Patanjali’s Personal Care Products." Journal of University of Shanghai for Science and Technology 23, no. 07 (2021): 591–610. http://dx.doi.org/10.51201/jusst/21/07190.

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Patanjali Ayurveda Limited is a successful Indian FMCG company headquartered in Haridwar, Uttarakhand, India. There are many factors that make the success story of Patanjali Ayurveda Ltd. The brand ambassador Yoga Guru Baba Ramdev, the Company’s swadeshi concept, its product quality and fair price offered by the company, and easy availability of the products in the market are a few of these factors. Patanjali Ayurveda Limited deals in various products segments like food products, Health care Products, and Personal Care Products. The present study has emphasized the perception and preferences o

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G., Gurusanthosini, and Gomathi G. "A STUDY ON CONSUMER PREFERENCE TOWARDS PATANJALI PRODUCTS – WITH SPECIAL REFERENCE TO ERODE CITY." International Journal of Current Research and Modern Education 2, no. 1 (2017): 163–66. https://doi.org/10.5281/zenodo.806883.

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Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. A marketing concept that encompasses a customer'simpression, awareness and consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. Patanjali is one of the great competitors of FMCG products in the market. So this study is carried out to know why customers are interested to purchase the Patanjali products. <em>An Indian FMCG started in 2008 by Baba Ramdev and Acharya Ba

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Singh Saluja, Gurdeep, and Devendra S Verma. "Analysis of Product Life Cycle and Management Strategies: A Case Study on Patanjali Products." International Journal of Scientific Engineering and Research 5, no. 7 (2017): 16–20. https://doi.org/10.70729/ijser151589.

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Trivedi, Mr Prakhar, and Prof (Dr ). Poonam Vij. "Impact of Digital Marketing on Transformation of Patanjali Ayurvedic Products." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 02 (2024): 1–13. http://dx.doi.org/10.55041/ijsrem28660.

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India is a land of ancient rich cultural of ayurvedic medicines. There are abundance of herbs and shrubs which only founding India and have miraculous impacts some of major diseases and a great help to mankind. Patanjali Ayurvedic is one of the giant Ayurvedic product making in India, which has expanded its business in very less span of time. With the advancement in technology the marketing techniques of the firms has also been totally changed and from the traditional marketing techniques now a day almost all the companies have stepped into the world of digital marketing, Patanjali Ayurvedic l

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Shrestha, Neera. "Factors affecting Women towards purchase of Facial skin care Product of Patanjali (A case study of Lalitpur)." Voice of Teacher 6, no. 1 (2021): 117–24. http://dx.doi.org/10.3126/vot.v6i1.44073.

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It was understood that Women and girls being more concerned towards their beauty also seems true in reference to this study. This study has been able to show the increased interest of young girls towards the use of herbal cosmetics Product of minimize the side effects and enhancing their beauty. Similarly increasing influence of Patanjali Product in Nepalese young girls' life also has been traced through this study as many respondents have shown their trust towards the brand of Patanjali. Young /teen aged girls of Lalitpur seem to be highly influenced by their family members when it comes to u

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Rani, Sandhya, Ragini Mishra, Dhirendra Kumar, and Kirti Kesarwani. "Assessment of Psychosocial Behaviour of Patanjali Product Consumers." Journal of Community Mobilization and Sustainable Development 18, no. 3 (2023): 877–82. http://dx.doi.org/10.5958/2231-6736.2023.00026.1.

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G, Kamalaselvi. "Consumers' Perception towards 'Patanjali Products' with Special." Shanlax International Journal of Commerce 6, S1 (2018): 12–16. https://doi.org/10.5281/zenodo.1419376.

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The ever changing marketing scenario and heightened competition over the globe has amplified the role of brand. The choice and usage of a particular brand by the consumer over the time is affected by the quality benefits offered by the brand truthfulness especially when it comes to brand of eatables and cosmetics. Consumer satisfaction is derived when he compares the actual performance of the product with the  performance  he  expected  out  of  the  usage.  In  Indian  scenario, perceptions  about  a  particular  brand &nbs

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Raizada, Sumesh. "PATANJALI: Discoverer, Differentiator and Disruptor’." Business Management and Strategy 7, no. 2 (2016): 56. http://dx.doi.org/10.5296/bms.v7i2.9951.

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‘However old the product category may be, there is always a scope for innovation’. To be a disruptor, firm need to be an innovator in creating demand and adopting unique branding strategies. Present paper is a case study of Patanjali, a rapidly growing FMCG and Ayurveda brand in India, which has within a short span of time, changed the dynamics of MNC dominated market. Firms such as Hindustan Unilever, Nestle, P&G, Colgate Palmolive, Gillette, Dabur, Godrej Consumers, etc. are now revisiting their traditional marketing strategies, to retain their customers. Patanjali has demonstrated that

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Dr., T. Balaji. "A STUDY ON CONSUMER'S PREFERENCE AND MISBRANDING OF PATANJALI AYURVED LTD." International Journal of Scientific Research and Modern Education 3, no. 1 (2018): 6–9. https://doi.org/10.5281/zenodo.1146646.

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The Indian herbal market is flooded with numerous well-known and recognised herbal brands. Consumers of this millennium have become more concerned about their health and also inclined to maintain quality of life which is reflected through the preferential consumption of those products that protects the good state of their health as well as provide maximum satisfaction. In pursuit of a healthy lifestyle Indian have become more inclined to Ayurvedic or Herbal therapy as alternative healthcare for natural cure. The choice and usage of a particular brand by the consumer over the time is affected b

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Sangameshwari, Angusamy, Selva Krishna S., D. Divya Prabha Dr., and V. B. Mathipurani Dr. "A STUDY ON CONSUMER PERCEPTION TOWARDS PATANJALI WITH REFERENCE TO COIMBATORE CITY." International Journal of Multidisciplinary Research and Modern Education 5, no. 1 (2019): 60–64. https://doi.org/10.5281/zenodo.2613838.

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India and ayurved are very closely related words.Consumers look for the healthy products along with the quality because in the modern India there is a great awareness about the healthy life style. Yoga, Ayurveda, Natural therapies are the utmost considered concepts than any other medicines. There is more consideration for the avoidance of unwanted stuffs than the cure of the diseases. Hence this gives lot of weightage to the Yoga Guru Baba Ramdev and his naturally positioned Patanjali products. This paper throws light on the consumer’s perception and satisfaction towards the Patanjali br

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Yadav, Madan Lal, Anurag Dugar, and Kuldeep Baishya. "Decoding Customer Opinion for Products or Brands Using Social Media Analytics." International Journal of Intelligent Information Technologies 18, no. 2 (2022): 1–20. http://dx.doi.org/10.4018/ijiit.296271.

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This study uses aspect level sentiment analysis using lexicon-based approach to analyse online reviews of an Indian brand called Patanjali, which sells many FMCG products under its name. These reviews have been collected from the microblogging site twitter from where a total of 4961 tweets about ten Patanjali branded products have been extracted and analysed. Along with the aspect level sentiment analysis, an opinion tagged corpora has also been developed. Machine learning approaches - Support Vector Machine (SVM), Decision Tree, and Naïve Bayes have also been used to perform the sentiment ana

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Semwal, D. K. "Coronil – What is dispute if it is developed from time-tested Ayurvedic Science?" JOURNAL OF CONVENTIONAL KNOWLEDGE AND HOLISTIC HEALTH 4, no. 01 (2020): 1–2. http://dx.doi.org/10.53517/jckhh.2581-3331.412020202.

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The discussion about Coronil, a new COVID-19 herbal medicine of Patanjali Ayurved, Ltd. (Times of India, 2020) is on all over the world. Some groups are challenging its efficacy and some its process of development (Business Standard, 2020). However, we need to understand the actual facts about the product, Coronil (Fig. 1) and its effectiveness before participating in any of the arguments related to this drug.

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Mehrotra, Sonia, Uday Salunkhe, and Ishani Chakraborty. "Patanjali: an Indian FMCG on growth path." Emerald Emerging Markets Case Studies 7, no. 2 (2017): 1–35. http://dx.doi.org/10.1108/eemcs-07-2016-0159.

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Subject area Strategy. Study level/applicability MBA. Case overview On 20 May 2016, the Management team at Patanjali Ayurved Limited (PAL), an Indian fast-moving consumer goods (FMCG) company, had assembled in their Haridwar office, India, to discuss their future growth plans. The team was in a celebratory mood, as their internal reports suggested the annual revenue forecasts for the year 2016-2017 to be INR 10bn, an increase of 100 per cent as compared to the previous fiscal year 2015-2016 that recorded annual revenues of INR 5bn. PAL incorporated in 2006 and co-founded by Acharya Balkrishna

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Pandey, Neeraj, and Gaurav Paul. "Marketing at Patanjali Ayurved: Creating Value in a Herbal Way." South Asian Journal of Business and Management Cases 9, no. 1 (2020): 99–111. http://dx.doi.org/10.1177/2277977919881415.

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On 9 October 2018, Baba Ramdev announced that Patanjali Ayurved Limited (PAL) would become the largest Fast-moving consumer goods (FMCG) organization in the world by 2025 (ET Bureau, 2018). PAL had created high visibility and awareness about its brands among consumers using the herbal and wellness positioning. The CAGR (compound annual growth rate) of 100 per cent since the last 4 years was an indicator of preference of herbal products by the consumers (Malviya & Bhushan, 2018). However, the competitors were launching various herbal product ranges to counter PAL. Baba Ramdev knew that cons

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Malarvizhi, J., and T. Chitra Devi. "A Study on Customer Satisfaction towards Patanjali Products in Theni District." International Research Journal of Management, IT & Social Sciences 5, no. 2 (2018): 75. http://dx.doi.org/10.21744/irjmis.v5i2.611.

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Indian consumer segment is broadly segregated into urban and rural markets and is attracting marketers from across the world. Global corporations view India as one of the key markets from where future growth is likely to emerge. Consumers of this millennium have become more concerned about their health and also inclined to maintain the quality of life which is reflected through the preferential consumption of those products that protect the good state of their health as well as provide maximum satisfaction. To purchase a product the customer will go through a process of buying behavior. The ch

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Pandey, Dr Sharadindu, and Dr G. Ananda Vadivelu. "The Value Network for Madhya Pradesh Minor Forest Produce Federation: Facing Off Product Diversification Dilemma." International Journal of Business and Management Research 11, no. 1 (2023): 45–55. http://dx.doi.org/10.37391/ijbmr.110106.

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Commercial forestry sector in India is largely state owned. Madhya Pradesh is a unique state in India in the sense that two different forms of the organizations are working for timber and non-timber production in the state. It’s notable that Government of India has endorsed this model of doing commercial forestry and advised all the states in the country to adapt this model. It becomes important then to review the business model of the state’s forest resources especially the non-nationalized forest produce which is open for private sector. Unlike leading India based business entities like Pata

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Adlakha, Kanupriya, and Sanjeev Sharma. "Brand Positioning Using Multidimensional Scaling Technique: An Application to Herbal Healthcare Brands in Indian Market." Vision: The Journal of Business Perspective 24, no. 3 (2019): 345–55. http://dx.doi.org/10.1177/0972262919850930.

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The purpose of this article is to identify significant differences in the positioning of brands in the segment of herbal healthcare in Indian market by multidimensional scaling (MDS) method. The herbal healthcare market is an ever-growing segment of the healthcare market, due to the increasing trend towards self-medication and inclination to the use of natural products. The research presents insights into the importance of marketing attributes which influence the consumer perception of this segment. The study was conducted in North India using a structured questionnaire with a five-point Liker

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Deepika Gupta, Ashish Gupta, and Neelkanth M. Pujari. "A Cross-Sectional Study of Pharmacist Preferences andRecommendations for Natural Product Brands." Journal of Drug Discovery and Health Sciences 1, no. 03 (2024): 124–28. https://doi.org/10.21590/jddhs.01.03.01.

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This study aims to conduct a comparative analysis of different brands of natural products used and recommended by pharmacists. The increasing consumer interest in natural products underscores the need to understand pharmacists’ preferences and recommendations, which influence consumer choices. A survey was administered to 100 pharmacists, employing a structured questionnaire with 25 closed-ended and multiple-choice questions. Of these, 12 questions gathered demographic data, while the remaining explored pharmacists’ usage and recommendations of natural product brands. The survey method allowed

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Krishnamurthy, Rajeshwari. "Naturo products – sales and distribution management." Emerald Emerging Markets Case Studies 8, no. 4 (2018): 1–15. http://dx.doi.org/10.1108/eemcs-06-2017-0111.

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Learning outcomes The learning outcomes are as follows: understand the factors that go into the assessment of a distributor performance; understand the criteria that may be useful to distributors while choosing distributorship of a fast-moving consumer goods (FMCG) company; understand the various parameters that define a distributor performance; and understand the critical aspects that sales force consider while staying with an organization on the long term. Case overview/synopsis This case is about how a FMCG Company in India – Patanjali Products is handling its sales and distribution managem

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Singh, Poonam, Pallavi Singh, Swapnil Singh, and Pragya Ojha. "Selection Of Cosmetic Products According To Awareness Of Girls Students Of Ayodhya District Of U.P." Agriculture Association of Textile Chemical and Critical Reviews Journal 11, no. 4 (2023): 15–20. http://dx.doi.org/10.58321/aatccreview.2023.11.04.15.

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The present paper focuses on the understanding of awareness and attitudes of adolescents towards the use of cleanliness products. The college students include were females of a similar age group of 19-26 years. It was found that the female students in the four-target age group have a similar awarding pattern, price, and celebrity brand are two major factors influencing awareness preferences. The study was conducted through interview schedule reporting for the awarding behavior and satisfaction level.48.3 percent of college students were aware of pears soap for use which acquires rank first whe

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Chaudhary, Narendra Kumar, Mandip Yadav, Sujan Budhathoki, Dipak Baral, Janak Adhikari, and Ajaya Bhattarai. "Comparative pH analysis of synthetic and natural cleaning agents: implications for eco-friendly and dermatological safety." BIBECHANA 22, no. 2 (2025): 181–87. https://doi.org/10.3126/bibechana.v22i2.78901.

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Cleaning agents are essential for maintaining hygiene in domestic and industrial settings, and their pH plays a critical role in determining their safety and efficacy. This study analyzed the pH profiles of synthetic (soaps, shampoos, and detergents) and natural cleaning agents (Aloe vera and Reetha) in dilute solutions to evaluate their implications for skin health and environmental safety. The results showed that soaps like Neem Kanti Patanjali and No. 1 exhibited near-neutral to mildly alkaline pH (6.88–7.95), making them suitable for skin applications, whereas shampoos such as Dove and Sun

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Neeta, Azad, Gupta Meenakshi, Singh Chauhan Vishesh, and Yadav Sharmila. "Physico-chemical investigation of commercially available honey in Indian market." International Journal of Scientific Development and Research 9, no. 2 (2024): 570–75. https://doi.org/10.5281/zenodo.11241726.

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Honey, a natural sweetener with numerous antibacterial and antiseptic properties, stands out as a highly valued and appreciated natural product. Its widespread application in various medicines, addressing conditions from wound healing to cancer treatment, underscores its significance. This study aims to conduct a physiochemical analysis of different commercially available honey brands in the market. The investigation centres on four easily accessible honey brands – Dabur, Patanjali, Zandu, and Apis Himalaya organic tattva. These brands are commonly found in local markets within the regio

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Kumar, Mr Akash, and Ms Shagun Kakkar. "UNIVERSAL HUMAN VALUES (UHV) OF FMCG COMPANIES IN SHAPING BRAND EQUITY: A QUANTITATIVE STUDY OF TOOTHPASTE BRANDS." International Journal of Research in Commerce and Management Studies 07, no. 03 (2025): 475–95. https://doi.org/10.38193/ijrcms.2025.7337.

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ABSTRACT “In a transparent world, brands are judged not only by what they sell but how they behave.” — (Gerzema & Lebar, 2008) A shift has emerged in the relationship between brands and consumers. Today, people prefer to purchase product items not solely based on functionality, but rather with brands that resonate with their values and belief systems. In this research, we explore the impact of Universal Human Values on brand equity regarding Fast-Moving Consumer Goods, specifically focusing on toothpaste brands in Punjab and Chandigarh. Contemporary consumers are more conscious of a corpor

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Dr., P. Anitha, and Ruba V. "CONSUMER SATISFACTION ON PATANJALI PRODUCTS." International Journal of Interdisciplinary Research in Arts and Humanities 3, no. 2 (2018): 41–44. https://doi.org/10.5281/zenodo.1405111.

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In the present scenario maintaining good health is considered as a difficult task. As consumers are aware of chemical preservatives added in the products they consume, they are moving towards natural and Ayurvedic products. This study is focused on Satisfaction of consumers on Patanjali products in Pollachi Taluk. There is a need to know the level of satisfaction on Patanjali products which has tremendous growth when compared to other Ayurvedic products. Primary data were collected through 192 questionnaires from Patanjali consumers and the collected data is analysed using simple percentage an

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Verma, Priyanka, and Rashi Sharma. "INTEGRATION OF HEALTH WITH INDIAN TRADITIONAL SCIENCE." International Journal of Advanced Research 10, no. 11 (2022): 899–901. http://dx.doi.org/10.21474/ijar01/15747.

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For centuries, Yoga and Ayurveda have been contributing an important role in health preservation. The great objective of Ayurveda is to maintain the health of a healthy persons. and to cure the diseases of sick people. in the same way Maharshi Patanjali has been said in Patanjaliyoga Sutra (1:2) Yogasyachittavrittinirodhait means that yoga is the removing of the fluctuation of the mind and experience oneness and union with real Devine. Both Yoga and Ayurveda does not promoteonly physical health, but also emphasize on holistic health. Health is not only a state of physical fitness but also phys

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Bewtra, Poonam. "Regenerative Food Forest: A Case Study of Vanya Organic Farm." Current Agriculture Research Journal 10, no. 3 (2023): 207–15. http://dx.doi.org/10.12944/carj.10.3.05.

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Food Forests involve planned agro-forestry. A food forest like a real forest needs no pesticides, herbicides, weeding, crop rotation, mowing or digging. It will ensure the sustainability of flora and fauna, birds, animals and most importantly bees. This is a case study of one such food forest, Vanya Organic which is a dream turned into reality by one of its owners, Mr. Patanjali Jha. He grew native trees, creepers and shrubs in combination with symbiotic vegetation to ensure maximum carbon sequestration, provide forest cover and usable by-products A very important part of his food forest is th

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Yadav, Anupama, and Manorama Ratre. "Development of Anti-Acne Topical Gel Formulation Containing Herbal Extract." International Journal of Medical & Pharmaceutical Sciences 13, no. 03 (2023): 11–16. http://dx.doi.org/10.31782/ijmps.2023.13302.

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Systemic and topical antimicrobials are effective in the treatment of inflammatory acne vulgaris; however, widespread use of these agents is becoming increasingly associated with the emergence of resistant pathogens raising concerns about microorganism resistance and highlighting the need for alternative non-antimicrobial agents for the treatment of acne. Several multinational companies like Lakme Cosmetics Ltd., Lotus Ltd., Ayur Healthcare Ltd., Patanjali Ayurveda, etc. have started developing anti-acne products which contain multiple extracts of common Indian plants. The study aims to develo

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Suresh, Sundari, and C. Vijai. "Global Climate Change and Its Impact on Indian Products: A Study on Patanjali Ayurved Limited." International Review of Business and Economics 1, no. 3 (2018): 158–61. http://dx.doi.org/10.56902/irbe.2018.1.3.33.

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A decade ago Patanjali Ayurveda came with an influential dialogue “no chemicals & swadeshi alternative”. In a very few months, Patanjali has become a prime household name. Today, Patanjali Ayurveda Limited is as one of the main players in the Indian FMCG (Fast Moving Consumer Goods) company, and blindly trusted by the people across the country. Patanjali has now become the most prestigious brand in India and has a turnover of more than 2,000 crore in a very short span of time. Patanjali Ayurveda is offering the entire range of FMCG products such as food, grocery, nutrition, hair care, skin

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Rani, Neeta. "Consumers Awareness, Attitude and Preference towards Patanjali Retail Products." International Journal of Trend in Scientific Research and Development Volume-2, Issue-1 (2017): 690–97. http://dx.doi.org/10.31142/ijtsrd7081.

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Bhutia, Karma Namgyal, Dhan Kumari Basnett, Abhishek Bhattarai, and Sonam Bhutia. "Herbal Products Sold in Sikkim Himalaya Region – India: A Mini Survey." Global Journal of Medical, Pharmaceutical, and Biomedical Update 18 (July 15, 2023): 14. http://dx.doi.org/10.25259/gjmpbu_43_2022.

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Objective: The present survey aimed to interact with the vendors, analyze, examine, and document the herbal medicinal products sold in retail stores, pharmacies, AYUSH stores, generally closed and open markets in the local area of Sikkim, mainly rural towns – Gangtok, Ranipool, Singtam, and Rangpo. It was a first of its kind study on the selected topic in Sikkim – India. Material and Methods: The methodology followed during the survey was a cross-sectional study, open ended semi-structured questionnaire, and survey data collection tools were employed; descriptive and inferential statistics wer

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Narendra, N., P. Suman, S. K. Indira, Brijesh Singh, and Jessy Nair. "Spiritual Gurus’ Influence on the Customer Purchase Intention of FMCG Products Endorsed by Them." Shanlax International Journal of Management 9, S1-Feb (2022): 7–20. http://dx.doi.org/10.34293/management.v9is1.4843.

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In recent times people have started focusing more on healthy and purposeful lifestyle. People have started yoga and meditation and started following spiritual gurus. Many people are looking for a spiritually transforming experience that influences many facets of their consumer behavior. This has given rise to establishment of brands such as Patanjali, Sri Sri Tattva and Isha as there is a lot of affinity by the people towards spirituality and they find a sense of credibility in the products endorsed by spiritual gurus. Spiritual gurus are the new face to the FMCG sector the sale of their produ

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Yamuna, V. "Consumer Satisfaction towards Patanjali Products - with Special Reference to Tiruvarur." International Journal of Science and Research (IJSR) 10, no. 5 (2021): 275–77. https://doi.org/10.21275/sr21505203011.

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Anshu, Siwach1 Dr. Sanjay Kumar 2. Madhusudan Tiwari 3. Satnam4. ""STUDY OF CONSUMER PERCEPTION AND BUYING BEHAVIOUR OF HERBAL FMCG PRODUCTS OF PATANJALI IN NANGLOI EXTENSION, WEST DELHI"." Multilogic in science XIII, no. XXXXVI (2023): 155–57. https://doi.org/10.5281/zenodo.7869738.

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The study was conducted in Nangloi Extension, West Delhi during 2023. Total 100 respondents from Nangloi Extension were selected purposely. The data were collected through survey forms with the help of  pre-structured questioner designed with the objective of finding out perception regarding buying behaviour of herbal FMCG patanjali products. Statistical tools used to analyse data are mean, percentage, frequency, rank-analysis and Likert scale. From the data it can be revealed that in modern India, the idea of a healthy lifestyle is widespread, so consumers are looking for quality as well

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Neeta, Rani. "Consumers Awareness, Attitude and Preference towards Patanjali Retail Products." International Journal of Trend in Scientific Research and Development 2, no. 1 (2017): 690–97. https://doi.org/10.31142/ijtsrd7081.

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The Indian herbal market is flooded with many well known and recognized herbal brands. Patanjali Ayurved is an initiative to supply unadulterated Ayurvedic products to the customers and for generating profitable employment for the weak and poor section of the society. In this paper main stress has been given on the consumer awareness, attitude and preference towards 'Patanjali' retail products. For this purpose data was collected through structured questionnaire both closed ended and open ended. A sample of 1000 respondenents was collected through questionnaire. Data analyses have been

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Yadav, Rambalak. "Patanjali Ayurveda Limited: Attraction of Ayurveda Products." South Asian Journal of Business and Management Cases 6, no. 1 (2017): 100–108. http://dx.doi.org/10.1177/2277977917698300.

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Patanjali Ayurved Limited (PAL) is a company in India that deals in Ayurveda and herbal products in food, personal care and home care categories. The company started with an aim to link the rising destiny of millions of rural masses on the one hand and many more suffering and leading an unhealthy lifestyle on the other. The company within a very short span of time had succeeded in getting its foothold in the competitive Indian fast-moving consumer goods (FMCG) market and has reached a gross revenue of ₹25,000 million (about US$380 million) in the fiscal year 2015. The case discusses the market

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Agrawal, Chandresh, and Babita Agrawal. "A Study on Brand Awareness of Patanjali Products." Sumedha Journal of Management 7, no. 4 (2018): 98. http://dx.doi.org/10.5958/2322-0449.2018.00009.1.

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Bansal, Monika, Yogieta S. Mehra, and Nisha Rana. "Consumer Behaviour: A Comparison of Patanjali and Baidyanath Products." VEETHIKA-An International Interdisciplinary Research Journal 7, no. 2 (2021): 6–11. http://dx.doi.org/10.48001/veethika.2021.07.02.002.

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Brand image plays a significant role in decision making by consumers. Brand image is considered as one of the important variable along with other variables which affects the buying behaviour. Present study attempted to understand the effect of consumers’ perception about a brand, analyse customers’ loyalty towards a brand and identify important factors influencing customers’ buying behaviour. Main focus was to compare two major companies viz., Patanjali and Baidyanath through a primary survey.

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Vyas, Mamta. "Application of Means End Chain and Laddering Analysis on Patanjali Products." Asian Journal of Research in Business Economics and Management 7, no. 4 (2017): 102. http://dx.doi.org/10.5958/2249-7307.2017.00030.5.

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Rajini, P., and A. Arthi. "A study on user deeds towards patanjali products in Coimbatore city." ACADEMICIA: An International Multidisciplinary Research Journal 11, no. 9 (2021): 1–8. http://dx.doi.org/10.5958/2249-7137.2021.01859.0.

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Sengar, Anita, Vinay Sharma, and Rajat Agrawal. "Market development through integrating value chains – a case of Patanjali Food and Herbal Park." Emerald Emerging Markets Case Studies 7, no. 4 (2017): 1–22. http://dx.doi.org/10.1108/eemcs-12-2016-0225.

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Subject area Market development. Study level/applicability This case is intended to be used in strategic management, operations management for both undergraduate and graduate courses. It can also be used for value innovation and market development. Case overview This case focuses on market development by Patanjali, a fast-growing organization crossing US$1bn of sales in five years of time span and declaring a target of doubling this figure in the financial year 2016-2017 (to reach US$1,500m). The prime focus of Patanjali is the health food segment based on herbal and Ayurveda science through t

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Katiyal, Deepa. "To explore the reasons of “Tectonic Shift” of customers toward Patanjali Products." JIMS8M: The Journal of Indian Management & Strategy 22, no. 4 (2017): 15. http://dx.doi.org/10.5958/0973-9343.2017.00027.8.

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Rohit, L. Morey* Dr. A. S. Tingre** Dr. N. V. Shende*** Pranav P. Sanap**** *PG scholar Master of Business Administration in Agri Business Management School of Agri Business Management Nagpur. "CONSUMER AND RETAILER PERCEPTION ABOUT MAJOR PATANJALI FOOD PRODUCTS IN NAGPUR CITY." Multilogic in Science XIV, no. XXXXXII (2024): 270–73. https://doi.org/10.5281/zenodo.13954895.

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Roy, Raju. "ANCIENT INDIAN SCRIPTURES AND HUMAN VALUES." International Journal of Advanced Research 9, no. 03 (2021): 336–39. http://dx.doi.org/10.21474/ijar01/12589.

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Value education is inextricably linked to every step of our life. It helps in the manifestation of the personality and character of an individual and makes a good citizen. Citizens with values produce a peaceful society. But the question arises how values can develop? Usually, educational institutes are one of the platforms where values are being imparted among the students which are really important. The purpose of the article is to understand the importance of scriptures for the development of human values. Various scholars have mentioned that scriptures increase positivity among the individ

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