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Journal articles on the topic 'Pay Per click Google Panda'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Muhammad, Ismail Irfan Jamil Rehan Jamil. "Using SEO techniques Google Panda to Improve the Website Ranking." International Journal of Engineering Works 1, no. 1 (2014): 6–9. https://doi.org/10.5281/zenodo.15742.

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SEO is the process of taking actions to gain unique traffic from search engines your ranking and place on a search engine website depends on user queries which in turn on what your web page have done for Search Engine Optimization. The Web search engine is faced with a much difficulties, problems in maintaining or enhancing the quality of their performance. These problems are either uncommonly to this domain or novel variants of problems that have been studied in the literature. And the same time webmaster website web page owner facing problem to learn the search engines update policy and page

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2

Komleh, Ramin Abolghasemi. "Investigation of Relationship Between Google Cost-Per-Click and Search-Volume on Keyword of Chicago Tours." Journal of Information Systems and Informatics 5, no. 3 (2023): 1002–19. http://dx.doi.org/10.51519/journalisi.v5i3.518.

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Pay-per-click is one of common and important ways in online advertising through Google; but some keywords are usually expensive and this issue is visible through Google cost-per-click in Google keyword planner tool. It has done many research work in Google advertising formats, but place of studies in field of relationship between Google cost-per-click and keyword search-volume, especially in tourism area is blank. This paper tries to answer of this main question that is there a significant relationship between cost-per-click and keyword search-volume and the number of keyword's word? In other

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3

Azzahra, Rahma Hanim. "Tinjauan Shirkah terhadap Sistem Pay Per Click (PPC) dada Google Adsense dan Facebook." Maliyah : Jurnal Hukum Bisnis Islam 12, no. 2 (2022): 193–219. http://dx.doi.org/10.15642/maliyah.2022.12.2.193-219.

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This research was conducted to determine the Pay Per Click (PPC) system in collaboration between Google AdSense and Facebook from a Shirkah perspective. This research is field research, with data collection using interviews, observation, and literature review by explaining how the Pay Per Click (PPC) system works in collaboration with Google AdSense and Facebook and then analyzing it according to Islamic law. The results of this study indicate that websites or blogs create Facebook fan page accounts which publishers carry out to promote posting website links or blog links to be accepted as Goo

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4

Galyna, Kozytska. "Features of the use of "Google Ads" by small and medium businesses." Economics: time realities 3, no. 43 (2019): 31–38. https://doi.org/10.5281/zenodo.3724681.

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The article deals with the peculiarities of functioning of small and medium-sized business entities, including: their advertising activities. The relevance and high popularity of online advertising for small and medium businesses to promote their own products and services is justified. A descriptive description of the pay-per-click advertising network and the benefits and disadvantages that businesses can potentially benefit from are provided. The features of using "Google Ads" functionality are distinguished by small and medium-sized businesses compared to large companies. Recommend

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Seymour, Tom, Dean Frantsvog, and Satheesh Kumar. "History Of Search Engines." International Journal of Management & Information Systems (IJMIS) 15, no. 4 (2011): 47. http://dx.doi.org/10.19030/ijmis.v15i4.5799.

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As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google Ad Words program. By 2007, pay

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6

Weng, Juntao. "The Evolution of Digital Marketing in the 21st Century: Three Periods Analysis." BCP Business & Management 38 (March 2, 2023): 2041–46. http://dx.doi.org/10.54691/bcpbm.v38i.4029.

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Digital Marketing has been in development for more than 30 years. Since 2000, however, it has developed extremely quickly, significantly altering how businesses market themselves. Based on secondary data, extant literature, and internet sources from Google Scholar, this paper will provide a review of the evolution of the digital market in the 21st century and its underlying factors. According to the different motivations for the digitalization of the market, the paper will break the evolution of the digital market in the 21st century into three periods: between 2000 and 2010, between 2010 and

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Hariyani, Nunik. "Konstruksi Konten Vlog Penerima Diamond Play Button Di Youtube Indonesia." JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial 21, no. 1 (2020): 24–33. http://dx.doi.org/10.33319/sos.v21i1.55.

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Abstract— The existence of YouTube since 2005, is currently the second most popular social network in the world after Facebook. YouTube users in the world 1.9 billion. YouTube is used to share content and comments. This video-based social media is used to share videos and comment on one another. YouTube users in Indonesia have reached 50 million people. This research will look at how YouTube's Atta Halilintar and Ricis Official content constructions are recipients of the Diamond Play Button award, and how the creative strategy used by YouTuber in its video content. The results of this study ar

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Alqahtani, Nawaf H., and Tahani H. Alqahtani. "Search Engine Strategy Report Case Study University of Dundee." International Journal of Business and Management 17, no. 1 (2021): 27. http://dx.doi.org/10.5539/ijbm.v17n1p27.

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It is normal for any organization to have an online attendance on the Internet. With the continued rise of the internet and the growing importance of websites, it has become increasingly difficult for websites trying to reach potential customers/visitors to achieve visibility. Around 4 million new websites appear online every month in Google search engine platform. As a result of this astonishing rise, it has become more difficult for websites to remain visible among the competing sites without using the optimal available search engine tools.  In this study, there is one case study

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9

Senecha, Navneet, and Ritu Srivastava. "Mentorrd EduTech: charting new territories through social media marketing." Emerald Emerging Markets Case Studies 12, no. 2 (2022): 1–32. http://dx.doi.org/10.1108/eemcs-09-2021-0310.

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Learning outcomes After studying and analyzing this case, students will be able to: understand and evaluate the integrated marketing communications (IMC) strategy for online businesses; understand and create the various components of an IMC plan; determine the challenges of scaling up a business and how social media marketing can help in that; learn how to assemble the positioning statement of a startup; determine and differentiate the different business models (revenue models); and understand and create the social media marketing strategy. Case overview/synopsis It was late April 2021, and Mr

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10

Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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11

Sivakumar, R. D. Assistant Professor Department of Computer Science, and S. Former Assistant Professor Department of Business Administration Brindha. "SEO AND SEM: NAVIGATING THE DIGITAL LANDSCAPE." Indian Journal of Recent Development Systems for Digitization 1, no. 7 (2024): 23–32. https://doi.org/10.5281/zenodo.12514418.

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"SEO and SEM: Navigating the Digital Landscape” delves into the basic concepts and managerial techniques of SEO and SEM in the modern marketing environment. The article specifies the significance of search engine optimization, a process of refining the web content to boost its position on the organic search results list, increase its popularity, and maximize the use of free traffic sources. Tools used in SEO and search engine marketing are defined as critical elements of a successful SEO strategy for competitive Web sites along with such key techniques as keyword research, on-page optimi

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12

Pyatnychuk, I. D., A. V. Tomashevska, N. I. Horogotska, and Yu V. Paska. "Digital-marketing: current challenges and development prospects." Marketing and Digital Technologies 8, no. 1 (2024): 150–61. https://doi.org/10.15276/mdt.8.1.2024.10.

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The aim of the article. The purpose of the article is to define modern challenges and prospects for the development of digital marketing using digital tools in conditions of uncertainty and dynamism of the business environment. The tasks of the article are: identify challenges in digital marketing; to form prospects for the development of digital marketing in modern conditions; identify the key areas of digital marketing development; to identify digital tools that are useful for the implementation of key areas of digital-marketing development. Analyses results. The article examines modern chal

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13

Kozhukhar, Valentyna, Alona Poltoratska, Oleh Burdyak, Leonid Milman, and Nataliia Sereda. "Application of foreign experience in the development of internet marketing in Ukraine." AD ALTA: Journal of Interdisciplinary Research 12, no. 2, Special Issue XXXI (2022): 47–51. https://doi.org/10.5281/zenodo.13142580.

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The Internet age has created a system of media options used in marketing, and theoretical studies of the digital space have expectedly moved to the applied plane. The purpose of the academic paper is to establish the effectiveness of introducing the training course on studying foreign experience in Internet marketing and using it to the Ukrainian practice of advertising and professional education. The scientific work is also aimed at defining and describing new options for the development of foreign Internet marketing, assessing students the introduction of a new course on understanding new fo

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14

Malhotra, Gunjan Malhotra, and U. Sridevi. "Pay Per Click Advertising – A Quantitative Perspective." IIMS Journal of Management Science 2, no. 2 (2011). http://dx.doi.org/10.1177/ims.2011.2.2.155.

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Today most of our population uses the internet significantly and an advertiser cannot ignore this medium for advertising. One of the famous online advertising forms is the Pay per Click (PPC) advertising. Paid search advertising is commonly much simpler than any other form of advertising. The most striking feature of this type of advertising is total control on the costs. This study tries to analyse the Google PPC advertising function & attempts to provide a reasonable idea on how simple quantitative tools can help in making a wise decision on the allocation of funds to the PPC advertising

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15

Nicola, Zingirian, and Benini Michele. "Click Spam Prevention Model for Online Advertisement." January 31, 2018. https://doi.org/10.5121/ijnsa.2018.10101.

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<em>This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability.  </em>  

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16

Saputri, Dika. "ADVERTISING PAY PER CLICK (PPC) DENGAN GOOGLE ADSENSE PERSPEKTIF HUKUM ISLAM." YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam 9, no. 2 (2018). http://dx.doi.org/10.21043/yudisia.v9i2.4767.

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The internet as an effective medium in the world of business <br />(especially in the field of marketing) from the viewpoint of the bisins to<br />market the products produced. Various models of product offerings are<br />conceptualized by business people issued to capture market segments.<br />Pay per Click (PPC) is one of several programs on the internet that has<br />the concept of giving gifts to internet users when opening<br />advertisements submitted by advertising companies through certain<br />sites. One dollar producer from the internet is Go

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17

Angeloni, Silvia, and Claudio Rossi. "Online search engines and online travel agencies: A Comparative Approach." Journal of Hospitality & Tourism Research, December 22, 2020, 109634802098010. http://dx.doi.org/10.1177/1096348020980101.

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The present research provides insights into the complex landscape of online advertising channels to support tourism organizations in formulating their marketing strategies. People often use search engines and online travel agencies in a very similar way. The aim and sequence of actions that consumers perform on Google or Booking.com are exactly the same, but for the potential sellers each channel presents different costs and attributes. In the Google model, firms make bids and pay on a cost-per-click basis. In the Booking.com model, firms pay commissions based on the value of services sold. Un

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18

Wood, Ben. "Boosting pay-per-click performance by combining search and social audience data." Journal of Digital & Social Media Marketing, September 1, 2018. http://dx.doi.org/10.69554/banl6081.

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This paper provides an overview of the targeting options available to advertisers across both search and social, specifically focusing on the major players in each channel – Google and Facebook. It outlines how the targeting options available to advertisers on social platforms can be enticing due to the vast amounts of demographic information the networks hold on their user base. The paper goes on to detail how advertisers can cross-pollinate potential customers on both search and social to build heightened awareness and maximise return on their advertising spend.

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19

ONANA, Kingsley. "EFFECT OF DIGITAL MARKETING ON CONSUMER BASED BRAND EQUITY OF MICRO ENTERPRISES IN NIGERIA." International Journal of Management and Social Sciences 2, no. 2 (2021). http://dx.doi.org/10.51739/122113816.v2i2.1459780014.

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Micro enterprises in Nigeria lack brand equity in terms of customers awareness for distinct Nigerian micro enterprises brands, trust in perceived quality for micro enterprises products, loyalty and brand associations which limits their ability to perform well despite use of digital marketing. This study sought to ascertain the effect of digital marketing on consumer-based brand equity (CBBE) of micro enterprises in Nigeria with social media marketing, email marketing, mobile marketing, web solutions marketing, search engine optimization and pay per click advertising as the independent variable

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20

Howley, Gemma. "Emerging trends within paid search marketing." Journal of Digital & Social Media Marketing, May 1, 2015. http://dx.doi.org/10.69554/esfq1826.

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Since Google launched pay-per-click (PPC) marketing in 2000, the field has never stood still. Developments in technology, targeting capabilities, ad formats and more make it essential for PPC marketers to be agile and quick to learn and adapt. Particularly exciting is the clear shift towards personalisation and audience-led search, a shift that is continuing to evolve rapidly. This paper identifies six key trends emerging within the channel to illustrate the direction in which PPC is heading.

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21

seo, companies. "Marketing agency in Toronto." February 7, 2022. https://doi.org/10.5281/zenodo.5991895.

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Site streamlining (SEO) Marketing agency in Toronto Through careful clarification research, we can assist you with accomplishing better quality rankings and improvement your specific quality in list things. Driving work areas in Toronto Showing plan Our epic level appearance structure stores wide watchword research, draws in pages, and tracks your outcomes utilizing the Google Cabinet. These frameworks award us to make astonishing leads and traffic to help your discussions inside your electronic appearance structures. Electronic media progressing Prepared to make and attract your electronic me

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22

Donald, Bolt. "What Digital Marketing Techniques Should You Employ in 2022?" February 14, 2022. https://doi.org/10.5281/zenodo.6080589.

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Marketing on the internet that is targeted with keywords digital advertisements that reach customers through digital devices is called digital marketing. Digital marketing includes mobile and social media and is usually referred to as digital advertising, web development as well as online marketing. Methods for digital marketing Pay-per-click (S.E.M.) techniques like Google AdWords and Facebook Ads are utilized for digital marketing to find their target market. They also have the option of establishing relationships with bloggers, who supply the bloggers with material for free in exchange for

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