Relevant bibliographies by topics / Pepsi Cola

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Academic literature on the topic 'Pepsi Cola'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 January 2023

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Journal articles on the topic "Pepsi Cola"

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Sultan, Khurram, Saja Akram, Sara Abdulhaliq, Deema Jamal, and Rezan Saleem. "A Strategic Approach to the Consumer Perception of Brand on the Basis of Brand Awareness and Brand Loyalty." International Journal of Research in Business and Social Science (2147-4478) 8, no. 3 (May 10, 2019): 33–44. http://dx.doi.org/10.20525/ijrbs.v8i3.259.

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In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer association to these brands. The objectives of the study are multi fold (I) Studying onthe consumers preferences (II) to illustrate which brand’s advertisement mostly people have seen, (iii) demonstrate the reason to buy cola drinks or Pepsi drinks (iv) assessment of the creation of a top of mind awareness about COCA COLA in, Erbil KRI by providing the information to consumers. Sample size were selected 50 consumers of drinks (PePsi and Coca Cola ). Data collected and analyzed by using Microsoft office 2010 version. Results revealed that consumers of Pepsi and Coca cola most of the consumer found toward coca cola and they like coca cola as compare to Pepsi and the reason behind it is the strong taste of coca cola such as 60 % people answered that they remember more advertisement as compare to Pepsi and others. and 90% said coca cola is easily available in their approach and also 70 % people answer that they like coca cola due to its strong taste so the overall research survey for Coke and Pepsi has revealed that Coke is more adopted brand then that of Pepsi and recommendations are recommended such as perception leads to the brand loyalty, thus brands in general and Coke and Pepsi needs to focus on the point that its consumers are made to perceive more value from the brand which can come through assuring them about quality of product and other factor i.e. best price, best value, availability, trend etc.
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Ali, Aamir, Muhammad Ayaz Afridi, Muhammad Mansoor, Waqas Chohan, Aasir Ali, and Hafiz Muhammad Zaheer Afzal. "Evaluation of Various Carbonated Soft Drinks to Assess their Effects on Human Health." Scientific Inquiry and Review 6, no. 3 (September 15, 2022): 46–60. http://dx.doi.org/10.32350/sir.63.03.

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Sugar, citric acid, phosphoric acid, and caffeine are extensively present in soft drinks. The high concentrations of these elements have harmful effects on human health. A series of nine carbonated drinks namely Pepsi, Mountain Dew, 7-up, Mirinda, Coca cola, Sprite, Fanta, Amrat cola, and Amrat lemon were collected from the open market of Peshawar, Pakistan. Various physicochemical parameters were measured to evaluate the quality of the collected drinks. Brix (Total dissolved solids) were found to be 11.40, 11.90, 10.70, 12.90, 10.37, 10.0, 13.00, 10.6, and 10.20% in Pepsi, Mountain Dew, 7-up, Mirinda, Coca-cola, Sprite, Fanta, Amrat cola, and Amrat lemon, respectively. CO2 gas volume (G. V) was found to be 3.60, 3.20, 3.70, 1.80, 3.80, 3.80, 1.80, 3.80, and 3.70 G.V in Pepsi, Mountain Dew, 7-up, Mirinda, Coca-cola Sprite Fanta, Amrat cola, and Amrat lemon, respectively. Caffeine was found only in Pepsi, Coca cola, Amrat cola, and Mountain Dew, having a concentration of 103, 105, 109, and 146 mg/L, respectively. Pepsi, Coca cola, and Amrat cola were free of citric acid. The citric acid amounts were 1337.6, 1459.2, 1816.32, 1196.8, 1664, and 1216 mg/L in Mountain Dew, 7-up, Mirinda, Sprite, Fanta, and Amrat lemon, respectively. Phosphoric acid was found only in Pepsi, Coca cola, and Amrat cola, in the amounts of 583.1, 490, and 588 mg/L, respectively. It is concluded that the frequent use of carbonated soft drinks (CSD) could cause serious health damage.
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Liebig-Braunholz, Silke. "Pepsi Cola." Lebensmittel Zeitung 73, no. 26 (2021): 48. http://dx.doi.org/10.51202/0947-7527-2021-26-048.

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Bueno, Lígia, and Thiago R. L. C. Paixão. "A Single Platinum Microelectrode for Identifying Soft Drink Samples." International Journal of Electrochemistry 2012 (2012): 1–5. http://dx.doi.org/10.1155/2012/264035.

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Cyclic voltammograms recorded with a single platinum microelectrode were used along with a non-supervised pattern recognition, namely, Principal Component Analysis, to conduct a qualitative analysis of sixteen different brands of carbonated soft drinks (Kuat, Soda Antarctica, H2OH!, Sprite 2.0, Guarana Antarctica, Guarana Antarctica Zero, Coca-Cola, Coca-Cola Zero, Coca-Cola Plus, Pepsi, Pepsi Light, Pepsi Twist, Pepsi Twist Light, Pepsi Twist 3, Schin Cola, and Classic Dillar’s). In this analysis, soft drink samples were not subjected to pre-treatment. Good differentiation among all the analysed soft drinks was achieved using the voltammetric data. An analysis of the loading plots shows that the potentials of −0.65 V, −0.4 V, 0.4 V, and 0.750 V facilitated the discrimination process. The electrochemical processes related to this potential are the reduction of hydrogen ions and inhibition of the platinum oxidation by the caffeine adsorption on the electrode surface. Additionally, the single platinum microelectrode was useful for the quality control of the soft drink samples, as it helped to identify the time at which the beverage was opened.
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Taylor, Fiona C., Ambika Satija, Swati Khurana, Gurpreet Singh, and Shah Ebrahim. "Pepsi and Coca Cola in Delhi, India: availability, price and sales." Public Health Nutrition 14, no. 4 (October 6, 2010): 653–60. http://dx.doi.org/10.1017/s1368980010002442.

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AbstractObjectiveIndia is experiencing increased consumption of sugar-sweetened carbonated drinks, consumption that may be associated with increased risk of type 2 diabetes and obesity. The aim of the study was to determine the availability, price and quantity sold of ‘Pepsi’ and ‘Coca Cola’ in their ‘regular’ and ‘diet’ forms in Delhi and London.DesignA questionnaire about the availability, price and quantity sold per day of both regular and diet Pepsi and Coca Cola was devised and piloted. Using this, a survey of food and drink outlets within a 100 m radius of randomly selected Metro stations was conducted in both cities.SubjectsStore vendors, owners and staff of food and drink outlets.SettingDelhi, India; London, United Kingdom.ResultsIn Delhi, of the outlets stocking regular Pepsi and Coca Cola, only 34 % sold diet versions and these were more readily available in the most affluent areas than in the poorest areas (34 %v. 6 %,Z= 3·67,P< 0·001). This social patterning was not observed in London. Little price differential between regular and diet versions of Pepsi and Coca Cola was observed in Delhi; however, profit margins were better for regular, relative to diet, Coca Cola. Sales of regular products were significantly greater than those of diet products (P< 0·002).ConclusionsLow availability of diet versions of Pepsi and Coca Cola in less affluent areas of Delhi is likely to exacerbate the obesity and diabetes trends. Price differentials to promote diet versions and other healthier or traditional low-energy drinks may be beneficial.
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Offurum, J. C., T. M. Ibeto, and A. A. Nwakaudu. "EVALUATION OF THE SUGAR CONTENT OF SELECTED COKE DRINKS." JOURNAL OF THE NIGERIAN SOCIETY OF CHEMICAL ENGINEERS 37, no. 1 (April 1, 2022): 84–87. http://dx.doi.org/10.51975/22370107.som.

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This research work is aimed at the Evaluation of sugar contents of Selected Coke Drinks. The study was motivated by the increasing global concern of reported cases of sugar-related ill health. Three different Coke drinks namely; RC, Pepsi and Coca-cola were tested to determine the amount of sugar present in the drinks. The selection of these three products was justified by the fact that they are the most commonly consumed coke drinks (amongst others), as reviewed. The soft drink bottles were purchased from “Everyday” supermarket in Owerri, Imo State; analysis was conducted on the samples at the New Concept Laboratory, Obinze Owerri. The parameters tested include pH, Total soluble sugar, Reducing sugar, Total reducing sugar, Sucrose, Glucose and Fructose. The results of the analysis showed that the pH of the three samples were 2.19, 2.21 and 2.27 for RC, Pepsi and Coca-Cola respectively. The Total Soluble Sugar was 8.50%, 10.20% and 7.20% for RC, Pepsi and Coca-cola products respectively. Also in that order, the Reducing sugar was gotten as 8.22%, 11.75%, and 10.18% respectively, while the Total reducing sugar was found to be 18.27%, 17.97% and 15.16% respectively. The sucrose content was 154.56% for RC, 148.53% for Pepsi and 125.06% for Coca-Cola. The glucose and fructose were 1.13%, 0.82%, 1.03% and 7.09%, 10.93% and 9.15% both for RC, Pepsi and Coca-Cola products respectively. Generally, RC was found to have the highest percentage of sugar content amongst the three samples examined. It is, thus, recommended that there should be prudent check in the rate of soft drink consumption, especially those that contain high sugar and phosphoric acids value (as are obtainable in our locality); also drinking plenty of water, instead of sugary drinks like soft drink, is better due to its high sugar and acidic contents. Keywords: Coke, Drinks, Evaluation, Sugar Content.
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Hong, C. Y., C. C. Shieh, P. Wu, and B. N. Chiang. "The Spermicidal Potency of Coca-Cola and Pepsi-Cola." Human Toxicology 6, no. 5 (September 1987): 395–96. http://dx.doi.org/10.1177/096032718700600508.

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The inhibitory effect of Old Coke, caffeine-free New Coke, New Coke, Diet Coke and Pepsi-Cola on human sperm motility was studied with a trans-membrane migration method. None of them could decrease sperm motility to less than 70% of control within one hour. A previous study which claimed a marked variation of spermicidal potencies among different formulations of Coca-Cola could not be confirmed. Even if cola has a spermicidal effect, its potency is relatively weak as compared with other well-known spermicidal agents.
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Mende, Jan, Hans-Jürgen Schulz, Werner Tewes, Miriam Hebben, and Manfred Stockburger. "Edeka droht Cola-Engpass." Lebensmittel Zeitung 73, no. 50 (2021): 4. http://dx.doi.org/10.51202/0947-7527-2021-50-004.

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Hebben, Miriam. "PepsiCo will Coke Kunden abjagen." Lebensmittel Zeitung 73, no. 19 (2021): 12. http://dx.doi.org/10.51202/0947-7527-2021-19-012.

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Der US-Riese PepsiCo findet sich mit seiner vergleichsweise schwachen Position in Deutschland nicht ab. Der Abstand auf Coca-Cola soll schrumpfen. Mit der bisher größten Kampagne für die Marke Pepsi adressiert die Nummer zwei den Marktführer direkt.
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Duan, Jiabao. "Analysis of Coca-cola's Characteristics and Financial Indicators." BCP Business & Management 34 (December 14, 2022): 946–54. http://dx.doi.org/10.54691/bcpbm.v34i.3115.

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Coca-Cola is by far the world's largest beverage company, with a market share of 48 percent worldwide. Coca-Cola was founded in 1886. From a drink sold only in drugstores to a famous cola in more than 200 cities, the company has made a lot of changes. Coca-Cola has become a benchmark in the global beverage industry, and some of its decisions or strategic changes may affect the global economy. Therefore, understanding the basic information and financial situation of Coca-Cola Company is a required item for many companies and individuals. Through SWOT analysis and calculation of some financial ratios (comparing Coca-Cola and Pepsi), this paper conducts a analysis and provides suggestions on the strengths, weaknesses, external opportunities, external threats and financial conditions of Coca-Cola. According to the analysis, Coca-Cola should do more research and development to make its products more novel, and it should reduce the production cost appropriately and strive for greater profit space. Secondly, Coca-Cola needs to sell a large number of inventory goods as soon as possible, replan the inventory number of products, and strengthen the operation of funds. The final recommendation is that Coca-Cola is a good company for people to invest in.
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Dissertations / Theses on the topic "Pepsi Cola"

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Tvrdý, Aleš. "Marketingové strategie značek Coca-Cola, Pepsi a Kofola na českém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193521.

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This diploma thesis in the first chapter characterises the concepts of brand and marketing strategy including their main components. In the second chapter deals with the brands Coca-Cola, Pepsi and Kofola and their elements, image, positioning and marketing mix. In the final part, the results of two surveys are presented - a survey of the retail chains and a survey among consumers of those brands, which are dealing with analysis of the market positiong of those brands and their perception by the consumers.
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Nobre, Ana Cristina Paiva. "Uso das tecnologias de diagnóstico em neuromarketing : caso Coca-Cola vs Pepsi." Master's thesis, FEUC, 2012. http://hdl.handle.net/10316/18813.

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Omer, Muhammad Kashif. "Marketing Communication of Pepsi and Coca Cola in Pakistan : Advertising in Communication." Thesis, Västerås : Mälardalen University. School of Sustainable Development of Society and Technology, 2008. http://www.diva-portal.org/smash/get/diva2:37418/FULLTEXT01.

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Spivey, J. Kirby. "Coke vs. Pepsi the cola wars in South Africa during the anti-apartheid era /." unrestricted, 2009. http://etd.gsu.edu/theses/available/etd-07032009-071127/.

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Thesis (M.A.)--Georgia State University, 2009.
Title from file title page. Jared Poley, committee chair; Mohammed Hassen Ali, committee member. Description based on contents viewed Feb. 11, 2010. Includes bibliographical references (p. 75-80).
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Spivey, John Kirby. "Coke vs. Pepsi: The Cola Wars in South Africa during The Anti-Apartheid Era." Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/history_theses/35.

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This thesis looks at the actions of Coca-Cola and Pepsi in South Africa during both the anti-apartheid movement and the post-apartheid era. The processes which led to those actions, both corporations’ removal of their presence in South Africa, the effects this had on South Africa, and their reemergence in a post-apartheid state are examined. It will be shown that, despite the public relations campaigns of both Coke and Pepsi, far more importance was placed on their products’ profitability than the well-being of the black Africans who produced, delivered, or consumed the soft drinks. However, both companies found their actions during the 1980s to affect their success after the fall of apartheid. Coke never truly left the country, leading to overwhelming dominance through the rest of the 20th century. Pepsi adhered to different social imperatives and suffered exceptionally low market shares as a result.
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Andersson, Eva-Lena, Evelina Arvidsson, and Cecilie Lindström. "Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences." Thesis, Växjö University, School of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-703.

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Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. Examples of such companies that spend billion of dollars on marketing strategies in order to stay key players in their industry are The Coca-Cola Company and PepsiCo.

Purpose: The overall purpose of this paper is to gain a deeper understanding of different international and local factors affecting consumer preferences on a local market.

Method: A quantitative method was applied, and thus a questionnaire with 150 respondents on the local market was conducted. The respondents were divided into three different age groups: ≤ 18, 19-34, and ≥ 35, and represent a diverse set of people who are at different stages in their lives.

Conclusions: International advertising and international sponsorship respectively influence the local target group in different ways, but they also affect international brand in that they have an impact on brand image and brand equity. Moreover, depending on a person’s age, consumers view brands differently, and thus have an effect on international brand alone, but also in combination with international advertisement and international sponsorship. Together, these factors influence the way in which a brand is perceived, and consequently influence consumer preferences.

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Weyersbach, Bernd Eduard. "O gerenciamento estratégico de uma marca global no Brasil: o caso da Pepsi-Cola." reponame:Repositório Institucional do FGV, 2000. http://hdl.handle.net/10438/5519.

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Apuração de conhecimento sobre teorias de estratégias globais, estratégias de marcas e a verificação destas através de um estudo de caso, focando na marca Pepsi-Cola. Considera que a seleção, implementação e opere~cionalização de decisões estratégicas sobre marcas são elementos chave para a obtenção e a manutenção de vantagens competitivas de uma empresa
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Ueda, Diego Santelli. "Análise econômico-financeira das empresas AMBEV, Coca-Cola e Pepsi com base nos critérios de investimento de Warren Buffett." Universidade Federal do Amazonas, 2016. http://tede.ufam.edu.br/handle/tede/5274.

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Currently, non-alcoholic drinks consumption is shrinking, what was 88.9 liters per person in 2010 increased to 80.6 liters in 2014 (ABIR, 2015). This challenging environment in which they are the beverage industry requires increasing attention of managers and investors in decision-making. Thus, it is through the economic and financial evaluation of investments that can project the success or failure economic, based on the variables that make up the financial statements. However, some investors can get good results even in the face of a negative scenario, is the case of Warren Buffett. Before the above, this study aims to economic and financial analyzing Ambev companies, Coca-Cola and Pepsi based on Warren's investment methodology Buffett proposed the work of Andrade and Koshio (2014) to see if such companies have a competitive advantage long term on the scenario outlined. Therefore, it has the following objectives: i. Identify and compare the criteria of Warren Buffett for each account group, according to the methodology used by Andrade and Koshio (2014); ii. Sort criteria Warren Buffett as the Zurra methodology (2008); iii. Assess whether there is a relationship between the valuation of the price of the Shares to the rating methodology of Warren Buffett criteria via weighting Zurra weight system (2008). The research was classified as the goals as exploratory, descriptive explanatory, using procedures as bibliographic and documentary survey with qualitative and quantitative approach. The results showed that the methodology of Andrade and Koshio (2014) was not sufficient to determine the level of satisfaction of the criteria of Warren Buffett, only determined the level of service to investor criteria. However, when using the Zurra methodology (2008) was able to sort the satisfaction of the criteria of Warren Buffett whose results showed satisfactory level for Coca-Cola, or durable competitive advantage. However, by correlating the historical price of the shares with the classification methodology of Warren Buffett criteria via weighting Zurra weight system (2008) found that Ambev pointed valuation superior to the other companies disproving the results in the classification the satisfaction of Warren Buffett's criteria.
Atualmente, o consumo de bebidas não alcoólicas está encolhendo, o que antes era de 88,9 litros por pessoa em 2010 passou para 80,6 litros em 2014 (ABIR, 2015). Esse ambiente desafiador em que se encontram as indústrias de bebidas requer cada vez mais atenção dos administradores e investidores na tomada de decisão. Assim, é por meio da avaliação econômico-financeira dos investimentos que se pode projetar o sucesso ou insucesso econômico deste, tendo como base as variáveis que compõe os demonstrativos contábeis. Porém, alguns investidores conseguem obter bons resultados mesmo diante de um cenário negativo, é o caso de Warren Buffett. Ante do exposto, o presente trabalho tem como objetivo analisar econômico-financeira as empresas Ambev, Coca-Cola e Pepsi com base na metodologia de investimento de Warren Buffett proposta pelo trabalho de Andrade e Koshio (2014) para saber se tais empresas possuem vantagem competitiva de longo prazo diante do cenário delineado. Para tanto, tem como objetivos específicos: i. Identificar e Comparar os critérios de Warren Buffett para cada grupo de conta, conforme metodologia utilizada por Andrade e Koshio (2014); ii. Classificar os critérios de Warren Buffett conforme a metodologia de Zurra (2008); iii. Avaliar se existe uma relação entre a valorização do Preço das Ações com a metodologia de classificação dos critérios de Warren Buffett via ponderação do sistema de peso de Zurra (2008). A pesquisa foi classificada quanto aos objetivos como exploratória, descritiva explicativa, utilizando como procedimentos o levantamento bibliográfico e documental com abordagem quali-quanti. Os resultados apontaram que a metodologia de Andrade e Koshio (2014) não foi suficiente para determinar o nível de satisfação dos critérios de Warren Buffett, apenas determinaram o nível de atendimento aos critérios do investidor. Porém, ao utilizar a metodologia de Zurra (2008) foi possível classificar a satisfação dos critérios de Warren Buffett cujo resultado apontou nível satisfatório para Coca-Cola, ou seja, vantagem competitiva durável. Contudo, ao correlacionar o preço histórico das ações com o com a metodologia de classificação dos critérios de Warren Buffett via ponderação do sistema de peso de Zurra (2008) verificou-se que a Ambev apontou valorização superior às demais empresas refutando os resultados encontrados na classificação da satisfação dos critérios de Warren Buffett.
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Xavier, Leonardo Henrique Sousa. "Juventude e consumo emocional nas redes sociais da internet. An?lise das marcas: Coca-Cola, Pepsi, BlackBerry, Nokia, Riachuelo e C&A." Universidade Federal do Rio Grande do Norte, 2012. http://repositorio.ufrn.br:8080/jspui/handle/123456789/13656.

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Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior
In The paradoxical happiness , Gilles Lipovetsky elects five major paradigmatic models that command the pleasure and happiness in our societies. Starting with the paradigmatic models of penia (where it is emphasized the existential dissatisfaction supplied by the consumption and where advertising has a special place, bombarding consumers and creating consumer needs, in addition to selling a lifestyle rather than the products themselves), and narcissus (model constructed on the basis of self-exaltation and abdication of the social and political) intends to examine the relationship between the consumption exercised by young people and the advertising displayed on social networking sites, focusing on the social media Facebook, observing the virtual fan pages of the following brands: Coca-Cola; Pepsi; BlackBerry, Nokia, Riachuelo and C&A and their relationships with their consumers
Em A felicidade paradoxal , Gilles Lipovetsky elege cinco grandes modelos paradigm?ticos que comandam a inteligibilidade do prazer e da felicidade em nossas sociedades. A partir dos modelos paradigm?ticos pen?a (onde ? ressaltada a insatisfa??o existencial suprida pelo consumo e onde a publicidade ocupa um lugar especial, bombardeando os consumidores e criando necessidades de consumo, al?m de vender um estilo de vida e n?o mais os produtos em si), e narciso (modelo constru?do na base da exalta??o do eu e abdica??o do social e pol?tico) pretende-se analisar a rela??o existente entre o consumo exercido pelos jovens e a publicidade exibida nas redes sociais na internet, com foco na m?dia social Facebook, observando as p?ginas virtuais das seguintes marcas: Coca-Cola; Pepsi; BlackBerry, Nokia, Riachuelo e C&A e suas rela??es com seus consumidores
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Strassburger, Damaris. "Jogo de identidades: a configuração publicitária de anunciantes e consumidores." Universidade Federal de Santa Maria, 2012. http://repositorio.ufsm.br/handle/1/6324.

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This research aims at examining in what ways brands configure their consuming public's identity via advertising in the contemporary context. For that, it departs from observing the adverts from both competitor brands over the same period of time: the ones from Coca-Cola and the ones from Pepsi. Considering that the main product offered by those brands - soda - is very similar, sold at identical prices and whose flavour is sometimes indistinguishable for the consumer, it seems pertinent to propose the hypothesis that what determines consumption of a certain brand as opposite to the other is related to the way of characterisation and interpolation of consumers, engraved in those brands's adverts, which, in a certain manner, interferes in the choices made by individuals. Such configuring elements of the consumers's image projected by the company would have the capacity to allow sudden identification of individuals aimed at by one of the brands - and not the other. Thus, this research's main objective is to comprehend the relations that are established by brands and their public as from the observation of televisual commercials vehicled by the before-mentioned companies. So that we can better visualise such a relation, we have defined the following specific objectives: (1) analyse discursive strategies employed in televisual adverts for brand and offered product characterisation; (2) identify values put on the agenda by those brands to interpolate the consumer; (3) look for configuring threads of the consuming public summoned by both brands in their interpolation process; (4) verify configuration of the consumption surroundings of those products proposed by commercials (elements and/or situations which involve type/habit of consumption), looking forward to better understanding the public in question. The analysis's steps include: (a) description of different Coca-Cola and Pepsi televisual adverts selected to compose our research corpus; (b) identification of themes and values involved in those texts; (c) examining of manipulating figures and discursive strategies employed in the narratives; (d) description of brand discursive configuration, of consuming public and of surroundings in which that consumption occurs (procedures of figurativisation, actoralisation, spacialisation, temporalisation and tonalisation). Employed methodology is inspired by discursive semiotics developed by the Greimasian group.
A presente pesquisa propõe-se a examinar de que maneira as marcas configuram a identidade do seu público consumidor via publicidade no contexto contemporâneo. Para tanto, parte da observação das ofertas publicitárias de duas marcas concorrentes em período simultâneo: as da Coca-Cola e da Pepsi. Considerando que o principal produto oferecido por essas marcas, o refrigerante, é bastante similar, com preços idênticos e diferença de sabor às vezes imperceptíveis para o consumidor, parece pertinente a hipótese de que o que determina o consumo de uma marca em detrimento da outra está relacionado à forma de caracterização e interpelação do consumidor, inscrita nas campanhas publicitárias dessas marcas, que, de certa forma, passa a interferir nas escolhas feitas pelos sujeitos. Tais elementos configuradores da imagem dos consumidores projetada pela empresa teriam a capacidade de possibilitar a pronta identificação dos sujeitos visados com uma das marcas e não com a outra. Assim, o objetivo central da investigação é a compreensão das relações que se estabelecem entre as marcas e seus públicos, a partir da observação de comerciais televisuais veiculados pelas referidas empresas. Para que se possa melhor visualizar tal relação, definiram-se os seguintes objetivos específicos: (1) analisar as estratégias discursivas empregadas nas publicidades televisuais para a caracterização da marca e produto ofertado; (2) identificar os valores colocados em pauta por essas marcas para interpelar o consumidor; (3) buscar os traços configuradores da identidade do público consumidor convocado pelas duas marcas em seu processo de interpelação; (4) verificar a configuração do entorno de consumo desses produtos propostos pelos comerciais (elementos e/ou situações que envolvem o tipo/hábito de consumo), com vistas a melhor compreender o público visado. As etapas de análise compreendem: (a) a descrição das diferentes publicidades televisuais das marcas Coca-Cola e Pepsi selecionadas para comporem o corpus da pesquisa; (b) a identificação dos temas e valores envolvidos nesses textos; (c) o exame das figuras de manipulação e das estratégias discursivas empregadas nas narrativas; (d) a descrição das configurações discursivas da marca, do público consumidor e do entorno em que se dá esse consumo (procedimentos de figurativização, actorialização, espacialização, temporalização e tonalização). A metodologia adotada inspira-se na semiótica discursiva desenvolvida pelo grupo greimasiano.
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Books on the topic "Pepsi Cola"

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Viljoen, Hans. Peppi, the Pepsi-Cola can. Namibia: GamsbergMacmillan, 1991.

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Pepsi, Cola bottles: Collectors guide. Mount Airy, NC: RJM Enterprises, 1995.

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Vehling, Bill. Pepsi-Cola collectibles (with prices). Gas City, IN: L-W Book Sales, 1990.

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Vehling, Bill. Pepsi-cola collectibles (with prices). Gas City, IN (Box 69, Gas City 46933): L.W. Book Sales, 1986.

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Foo, Check Teck. Laos: No cola, pepsi only. Bangkok, Thailand: White Lotus Press, 2002.

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Bader, Linda. Pepsi-Cola glass collectors catalogue. Loomis, CA: Distributed by L. and M. Bader, 1987.

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Jesse, Kornbluth, ed. The other guy blinked: How Pepsi won the cola wars. Tononto: Bantam, 1986.

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Enrico, Roger. The other guy blinked: How Pepsi won the Cola wars. Toronto: Bantam, 1986.

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Lema, J. Angel Gil. Coca-Cola and Pepsi-Cola: Virtually identical products, completely different advertising approaches. London: LCPDT, 1998.

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Crudington, Lucy. How Coca-Cola and Pepsi use music to establish their cooperate identities. London: LCP, 2000.

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Book chapters on the topic "Pepsi Cola"

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"Coca-Cola Versus Pepsi." In Competition's New Clothes, 57–63. Cambridge University Press, 2018. http://dx.doi.org/10.1017/9781108562546.008.

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Vonderau, Patrick. "Advertising and Modernity: A Critical Reassessment." In Advertising and the Transformation of Screen Cultures. Nieuwe Prinsengracht 89 1018 VR Amsterdam Nederland: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462989153_ch02.

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This chapter aims to deconstruct the category of modernity by confronting a prevailing abstracted view on screen advertising with the contingencies of its archival history. Taking as a case study the 1960s ‘cola wars’ and the marketing of cola soft drinks, the chapter shows how this competition between Pepsi and Coke related to stylistic innovations such as montage sequences, and what relevant mid-level finds can be made regarding one specific Pepsi campaign of that era without indulging in overly general arguments about modernism or modernity.
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"Pepsi-Cola “Needle” Crisis — June 10, 1993." In Business Resumption Planning, Second Supplement, 113–18. Auerbach Publications, 1999. http://dx.doi.org/10.1201/9781482292756-16.

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"Pepsi-Cola “Needle” Crisis — June 10, 1993." In Business Resumption Planning. Auerbach Publications, 1997. http://dx.doi.org/10.1201/9781420048117.ax6.

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Peaslee Levine, Martha, and David M. Levine. "A Coke by Any Other Name: What New Coke Can Teach About Having Trust, Losing Trust, and Gaining It Back Again." In The Psychology of Trust [Working Title]. IntechOpen, 2022. http://dx.doi.org/10.5772/intechopen.108982.

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For 99 years, Coca-Cola sold itself as an American icon made with a secret recipe that was locked away in an Atlanta vault. Then, in 1985, in an attempt to compete with Pepsi-Cola, Coca-Cola changed the taste of Coke. After an uproar, the old version of Coke was reissued as Coke Classic; New Coke faded away. Evidence shows that New Coke tasted better, so it should have been eagerly accepted by the public. But it was not. Why did changing a long-term brand to a better-tasting alternative fail? Examining this issue from both the psychological and legal dimensions, we come to understand many aspects of this failed experiment, which can be useful for other brands interested in making transitions. It is clear that if companies use psychological tools to connect consumers to a brand and trademark law tools to strengthen and protect that connection, they risk adverse reactions and criticism if they then change the brand. Tools that can guard a brand from competitors can also lock it into a cage with tightly defined expectations by the public. Because advertising through media and sports generates strong connections with these beverages, health concerns and possible future research on obesogenic behaviors are considered.
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Friedman, Walter A. "6. Modern companies, 1910–1930." In American Business History: A Very Short Introduction, 68–84. Oxford University Press, 2020. http://dx.doi.org/10.1093/actrade/9780190622473.003.0007.

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“Modern companies, 1910–1930” explores the “second industrial revolution” brought about by electricity and the internal combustion engine. New products included automobiles and soft drinks, with Henry Ford and General Motors splitting the market and Coca-Cola swiftly followed by its rival, Pepsi. Electricity had a transformative effect on manufacturing, allowing factories to run twenty-four hours a day and enabling washing machines, vacuum cleaners, and refrigerators. This period also saw the emergence of a modern financial system on Wall Street and the rise of door-to-door selling, insurance, and management as a professional science. While these years were volatile and ended with a stock market crash, industries still looked to managers for solutions.
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"Lektion 25 Die Firma Pepsi Cola erobert den chinesischen Markt." In Einführung in die chinesische Wirtschaftssprache, 240–46. Oldenbourg Wissenschaftsverlag, 1998. http://dx.doi.org/10.1515/9783486793284-026.

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Lytle, Mark H. "The Era of Populuxe." In The All-Consuming Nation, 93–114. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197568255.003.0005.

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The title of this chapter comes from a book in which art critic Thomas Hine described the shift from functional consumerism in the postwar decade to consumerism as a lifestyle in the late 1950s. A phenomenon described as “the Great Compression” defined the equality of income distribution that distinguishes the 1940s, 1950s, and 1960s from the decades that followed. It gave rise to mass consumerism in which advertising was the great driver. The “Cola Wars” between Coke and Pepsi are one example. What Americans bought and where they bought it shifted with the move to the suburbs and the development of auto-centric shopping centers. Income and social class often distinguished the merchants who occupied these centers. Over time, advertisers began to disaggregate the mass market and define niche markets. This social disaggregation in some ways anticipated the unraveling that occurred in the 1960s.
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Conference papers on the topic "Pepsi Cola"

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Wang, Jiaqi. "How Coca Cola and Pepsi Use Segmentation in Consumer Product Industry." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.271.

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Dai, Yueqian. "Comparison of Emphasis Point Towards Marketing Strategies Between Pepsi & Coca-Cola." In 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210319.015.

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Jin, Jing. "The Analysis of the Factors Affecting the Fluctuation of Stock Prices of Coca-cola and Pepsi." In 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220307.363.

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Rives, J. D., J. R. Letarte, and J. L. Catina. "Combined Cycle Repowering Two Concepts at Virginia Power." In ASME 1987 International Gas Turbine Conference and Exhibition. American Society of Mechanical Engineers, 1987. http://dx.doi.org/10.1115/87-gt-2.

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A study was undertaken to determine the engineering and economic feasibility of repowering several conventional pulverized coal and oil fired units with combustion turbines. Both feedwater repowering and hot windbox repowering were examined. Performance was evaluated using PEPSE. The results of the most promising units are presented in detail. The duration of the study was six months and the project cost approximately $75,000.
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Reports on the topic "Pepsi Cola"

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In-depth survey report: ergonomic interventions for the soft drink beverage delivery industry at Pepsi-Cola Company, Dayton, Ohio. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Institute for Occupational Safety and Health, July 1994. http://dx.doi.org/10.26616/nioshectb18112a.

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