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1
Rao, Akshay R. "The impact of product familiarity on the price-perceived quality relationship." Diss., Virginia Polytechnic Institute and State University, 1986. http://hdl.handle.net/10919/71176.
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This dissertation investigates the dissimilar use of price and intrinsic information in product quality assessments by differentially familiar buyers. Further, the impact of price and intrinsic information in evaluating monetary sacrifice, product value and purchase intention are examined. In particular, the impact of differing degrees of buyer familiarity with the product is hypothesized to affect the extent to which price or intrinsic information is used to assess product quality. A secondary set of hypotheses posits relationships between different cues used in value perceptions and manifestations of behavioral intention, depending on buyer familiarity with the product.
Pre-experimental work was conducted to accomplish numerous objectives. First, it was necessary to identify a product which exhibited an objective quality-price association in the marketplace that would be used in the experiment. Second, price and intrinsic cue levels were established through pretests. Third, with the assistance of experts, a scale was developed to determine subject familiarity with the product.
Based on refinements dictated by pre-experimental work, data were collected to examine the effects of price and intrinsic cues on perceptions of quality, sacrifice, value and willingness to buy, in a 4x2 between subjects factorial design. Subjects' familiarity with the product was assessed and, depending on their degree of familiarity, their responses were analyzed in one of three similar experiments. Data were collected using both magnitude and category scaling procedures. The degree to which variations in the independent variable resulted in variations in responses were compared for the three differentially familiar groups to assess support for the hypotheses.
In general, there is a great deal of support for the primary hypotheses, suggesting that unfamiliar, moderately familiar and highly familiar buyers display different cue utilization strategies while assessing product quality. It is likely that all subjects not having the same value for money resulted in relatively weak support for the secondary hypotheses.
The implications of the findings are discussed from the perspectives of conceptual, methodological and analytical advances as well as practitioner relevance. The limitations of the research effort are outlined as are potential areas of future research.<br>Ph. D.
2
Marquis, Isabelle. "Perceived socio-cultural impacts of Vancouver's Pride Parade." Thèse, Trois-Rivières : Université du Québec à Trois-Rivières, 2004. http://www.uqtr.ca/biblio/notice/resume/18081589R.pdf.
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Hall, Roderick Ashley. "Exploring the Relationship Between Perceived Cost of Attendance and College Matriculation." Diss., Virginia Tech, 2009. http://hdl.handle.net/10919/29550.
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Researchers have consistently found that students and their parents have a distorted view of the costs of college attendance (Grodsky & Jones, 2004; Horn, Chen, & Chapman, 2003; Ikenberry & Hartle, 1998; Mumper, 1996). Those who are able to give an estimate of the tuition for various higher education alternatives often overestimate the actual price. When asked to estimate the tuition that in-state undergraduates would pay at four-year colleges in a given year, most students and their parents thought that the price was twice the actual amount (Horn et al., 2003b). Seventy-one percent of all individuals, and 83% of African-Americans believed that college was unaffordable for most families. The majority of individuals over-estimated the price by several thousands of dollars (Hartle, 1998).
This study examined the literature on perceived price and used the theoretical construct based on the work of Nobel Prize winner Gary Becker to develop a methodology for studying whether students' perceived price of has a statistically significant impact on their plan to attend college and their actual matriculation. Applying Becker's theory, having faulty information on the price of attendance would result in people incorrectly weighting the cost-benefit equation and making what could be considered irrational decisions in the presence of complete information.
Highlighting the problem of misperceived price is the contribution this study makes to the literature. Further study is warranted to determine the extent to which individuals use misperceived prices to make decisions on whether to plan to attend higher education.<br>Ph. D.
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Caicedo, Jeannie Helen. "Relationship between technical knowledge and price-perceived quality in an industrial setting." FIU Digital Commons, 1994. http://digitalcommons.fiu.edu/etd/1967.
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As proven by many studies, non-industrial consumers perceive price as a strong quality indicator. However, the applicability of this behavior to an industrial setting has been long questioned. It is hypothesized in this research that the levels of price-perceived quality will decrease in an industrial setting as the technical knowledge of the buyer increases. Judgement Sampling method was used to select the most appropriate sample for this study. Since engineers are particularly important influencers in the purchase decision process in organization, engineering students and professors were chosen as the study population. A survey was administered to a sample population that consisted of 153 respondents out of which 3.3% were professors, 9.8% graduate students, and 76.4% undergraduate students; 70.6% males and 15.7% females; 13.7% Mechanical Engineering, 28.1% Industrial Engineering, 7.8% Civil Engineering, 34% Electrical Engineering, and 4.6% Computer Engineering students. We evaluated the relationship between technical knowledge and price-perceived quality in an industrial setting using various regression models and other statistical models. Findings indicate that the price-perceived quality effect moves from an almost linear behavior to a nonlinear one as the technical knowledge increases. However, the transition from linear to nonlinear seems to be random. Further studies are needed. In our specific experiment, technical attributes, such as processing speed, RAM size, hard drive size, and CD-ROM speed, possess a strong positive relationship with quality (i.e. a "the faster, the better; the more, the merrier" type of situation); on other hand, our experiment indicates that price loses its significance as an indicator of quality as the buyer's technical knowledge increases.
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Heo, Yoonjoung Cindy. "Restaurant Revenue Management: Effects of Customer's Perceived Scarcity of Capacity and the Price Difference on Perceived Value and Fairness Perceptions." Diss., Temple University Libraries, 2010. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/104442.
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Tourism and Sport<br>Ph.D.<br>Revenue management has been applied to the restaurant industry, but restaurant operators have been disinclined to apply various types of RM approaches, due to apprehension for customer's possible expressions of dissatisfaction. To relieve this reluctance, restaurant operators may need to understand how their customers perceive capacity limitations. While customers are more familiar with RM practices in traditional RM industries (e.g., airlines or hotels) with fixed capacities, perceptions of capacity limitations in restaurants (relatively flexible capacity) may influence customers' perceptions of RM practices. In addition, the price difference between high-demand periods and low-demand periods may have differential impacts on customers' perceptions of value of the restaurant's expected offering and the fairness of RM practices. Based on commodity theory and equity theory, this study hypothesizes that two main effects, perceived scarcity of space in a restaurant and price differences between high-demand and low-demand periods, influence perceived value of a restaurant's offering and fairness perceptions of a restaurant's RM practice.
As hypothesized, the negative effects of price difference on fairness perceptions are supported by the results, but the effect on perceived value has support only from the results of structural equation modeling. Unexpectedly, the main effect of perceived scarcity of space does not influence either perceived value of a restaurant's expected offering or fairness perceptions for a restaurant's RM practice. Interesting results arose found from supplementary analyses and suggest future research directions.<br>Temple University--Theses
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Addo, Sandra E. "A Game-Theoretic Framework To Competitive Individual Targeting." University of Akron / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=akron1258403779.
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Chazi, Abdelaziz. "Which version of the equity market timing affects capital structure, perceived mispricing or adverse selection?" Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4633/.
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Baker and Wurgler (2002) define a new theory of capital structure. In this theory capital structure evolves as the cumulative outcome of past attempts to time the equity market. Baker and Wurgler extend market timing theory to long-term capital structure, but their results do not clearly distinguish between the two versions of market timing: perceived mispricing and adverse selection. The main purpose of this dissertation is to empirically identify the relative importance of these two explanations. First, I retest Baker and Wurgler's theory by using insider trading as an alternative to market-to-book ratio to measure equity market timing. I also formally test the adverse selection model of the equity market timing: first by using post-issuance performance, and then by using three measures of adverse selection. The first two measures use estimates of adverse information costs based on the bid and ask prices, and the third measure is based on the close-to-offer returns. Based on received theory, a dynamic adverse selection model implies that higher adverse information costs lead to higher leverage. On the other hand, a naïve adverse selection model implies that negative inside information leads to lower leverage. The results are consistent with the equity market timing theory of capital structure. The results also indicate that a naïve, as opposed to a dynamic, adverse selection model seems to be the best explanation as to why managers time equity issues.
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Dwyer, Eleanor A. "Price, Perceived Value and Customer Satisfaction: A Text-Based Econometric Analysis of Yelp! Reviews." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/scripps_theses/715.
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We examine the antecedents of customer satisfaction in the restaurant sector, paying particular attention to perceived value and price level. Using Latent Dirichlet Allocation, we extract latent topics from the text of Yelp! reviews, then analyze the relationship between these topics and satisfaction, measured as the difference between review rating and user average review rating.
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Levy, Malcolm. "The use and perceived usefulness of IAS 29 general price level information in Zimbabwe." Master's thesis, University of Cape Town, 2003. http://hdl.handle.net/11427/10957.
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Bibliography: leaves 66-70.<br>Hyperinflation, as defined in IAS 29, was identified in Zimbabwe in November 1999. Accordingly, the standard, and its General Price Level adjustments, was adopted for financial years beginning on 1st January 2000. However, there has been much resistance to the implementation of the standard, which is considered to require the provision of costly, meaningless information that is not used by anyone in the investment process. This study attempts to determine the use and perceived usefulness of IAS 29 in Zimbabwe and to identify the significant problems and weaknesses in the restatement process that have caused this. The study found both the use and perceived usefulness of IAS 29 General Price Level information to be extremely low. The major reason cited for this was the lack of user understanding. The other major problems related to the perception of inconsistent methods and assumptions in the restatement process, as well as the use of the CIP, accused of being manipulated by government, as the basis of restatement. These issues need to be addressed by the Institute of Chartered Accountants, in consultation with the other accounting regulatory bodies, before the use and perceived usefulness of the IAS 29 General Price Level information can improve. Further, the study indicates that, whilst the preparers of financial information are extremely undecided as to the manner in which the accounting regulatory bodies in Zimbabwe should proceed, the analysts using such information are very much in favour of retaining the disclosure of inflation adjusted figures in some form, until such time as the inherent usefulness of the information is either proved or disproved.
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Saab, André Bueno. "The effects of price on product’s perceived risk and overall benefits in B2B contexts." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/18149.
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Previous issue date: 2017-03-06<br>B2B price scholarship most frequently assumes that organizational purchase is a rational, free-bias activity, in line with theory of choice. Heuristics, such as price-quality effect, are rarely applied in theories, frames and models to explain how purchase managers respond to price stimuli. However, new studies in B2B sets have been suggesting that price response may not be as rational as the prevailing perspective had assumed. Trying to shed light on the issue of behavioral response to price stimuli in B2B sets, this study undertook a laboratory experiment to test the effects of price on product’s perceived risk (as the uncertainty of adverse outcome due to purchase decision) and product’s overall benefits. This experiment also tested as possible moderators (i) decision importance, (ii) experience at buying tasks and (iii) product type (search vs. credence). Findings gave support to the behavioral hypothesis that managers do take price to make judgments about product’s perceived risk (main effect), effect known as price-quality effect, one kind of heuristic. None of the proposed moderators could individually moderate the main effect. However, experience in buying tasks and product type could simultaneously moderate the main effect, in a second order interaction, but not exactly as hypothesized. Experienced managers, under search products judgment, as well as inexperienced managers, under credence products judgment, took price to make inferences on product’s perceived risk. The main conclusions are that (i) organizational price response is not as rational and bias free as the prevailing perspective had assumed and (ii) moderation of price-quality effect in B2B is more complex and sophisticated than previous studies had proposed. Finally, the study discusses implications for theory building and price management in B2B.<br>O estudo de preços no B2B frequentemente assume que as compras organizacionais são uma atividade racional, isenta de viés, convergindo com a teoria da escolha. Heurísticas, como o efeito preço-qualidade, raramente são utilizadas em teorias, estruturas e modelos para explicar como gerentes de compra respondem ao estímulo do preço. Entretanto, novos estudos no B2B têm sugerido que a resposta ao preço talvez não seja tão racional como a perspectiva prevalente assume. Com o intuito de jogar luz sob a questão da resposta comportamental ao preço em ambientes B2B, este estudo realizou um experimento de laboratório para testar os efeitos do preço no risco percebido (como a probabilidade de resultados adversos em função da escolha de um produto) e na percepção de benefícios gerais do produto. Este experimento também testou como moderadores (i) importância da decisão, (ii) experiência em atividades de compra e (iii) tipo de produto (produto de busca vs. crença). Resultados sustentam a hipótese comportamental de que gerentes utilizam o preço para realizar julgamentos sobre a risco do produto (efeito principal), conhecido como efeito preço-qualidade, um tipo de heurística. Nenhuma das variáveis propostas foi capaz de moderar o efeito principal individualmente. Entretanto, experiência em atividades de compra e tipo de produto moderaram simultaneamente o efeito principal, em uma interação de segunda ordem, mas não exatamente da forma como havia sido proposta. Gerentes experientes, em julgamentos de produtos de busca, assim como gerentes inexperientes, em julgamentos de produto de crença, utilizaram o preço para inferir o risco do produto. As principais conclusões são (i) a resposta organizacional ao preço não é tão racional e isenta de vieses quanto a perspectiva prevalente assume e (ii) a moderação do efeito preço-qualidade no B2B é mais complexa e sofisticada do que o assumido em estudos anteriores. Por fim, o estudo discute implicações para a construção de teoria e para a gestão de preço no B2B.
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Wang, Ying-Chi, and 王穎錡. "How Materialist Perceive Product Quality and Monetary Sacrifice: In Different Price Level and Promotion Types." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/9cgpg9.
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碩士<br>國立中央大學<br>資訊管理學系<br>103<br>Materialist believes that acquisition will bring them meaningful and wonderful life. Compared to lower materialism consumers, higher materialism consumers have higher positive product-evoked emotions for high price product (Richins 2013) and desire to get really good things. Materialist will endorse the price-quality relationship wherever they have the tendency of frugality or not (Tatzel 2014) and they has more favorable attitude toward credit use (Richins 2011).
Today, online shopping is popular, the biggest difference between online shopping and offline shopping is that consumer can’t touch before they buy it when they purchase in online stores. This means that consumers are more dependent on price information to judge product quality when they purchase in online store rather than in offline store.
Therefore, this research’s purpose is to understand how materialist perceive product quality and monetary sacrifice for different price level and how consumer’s perceptions influence their evaluation of the product and product-evoked positive emotions. Because sales promotion is usually used to induce sale quantity, this research discuss how different kinds of sales promotion types, coupon and direct discount, influence high- materialism customers’ perceiving, evaluation of product, and experiencing product-evoked emotions.
In different price level, the results show that materialist has higher perceived quality and lower sacrifice rather than others when product price is high compared to when product price is low. In different sales promotion types, the results show that materialist has higher perceived quality and lower sacrifice rather than others when consumer use coupon to when consumer use direct discount. Finally, consumer’s evaluation and their product-evoked emotion would be positively influenced by their perceived quality and negative influenced by their perceived sacrifice.
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Roath, Kit Serey, and 洛琳. "The Study of Country of Origin Effect Cambodia Consumer Perception on Local and Non Local Brand Preference, Perceive Quality, Price and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/17496993183995577286.
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碩士<br>南台科技大學<br>企業管理系<br>98<br>In the international competitive market, producer, company, country meet a lot
more challenge of finding market for their product as well as making high profit. Some
country, producer, and company have gain competitive advantage from the good
reputation of their country such as the high developed country like US, high technology
reputation like Japan, or famous for cheapest price like China.
This research aims to investigate the Cambodia consumer perception of country of
origin, brand preference, perceive product quality, and purchase intention on fast food
product from four country image: Cambodia, Thailand, Korean, and Malaysia and
compare to their brand name: Lucky7, Pizza Company, Pizza World and KFC (franchise
from Malaysia). This study also examines phenomenon of consumers of local and non
local brand preference that influence from country of origin and the differences between
the two.
As the result country of origin have strong influence on nonlocal brand preference,
but less influence on local brand preference. Moreover, the comparisons among
nonlocal brand to Cambodia brand also do not have significant especially Korean (Pizza
World), brand and Malaysia (KFC). However, Thailand brand (Pizza Company) has
strongly significant difference compare to Cambodia brand. In addition, the research
also finds out that consumer perceives country of origin and perceptions of price to
inference perceive product quality. Also, the consumer use country of origin as
information that influence purchase intention.
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HSU, YUN-YING, and 許雲英. "Discounted Price or Fixed Price─Effects of Price Framing on Perceived Quality and Perceived Value." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/8z8bwu.
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碩士<br>東吳大學<br>國際經營與貿易學系<br>104<br>Price is an important variable because it has a direct impact on sellers’ profitability. While fixed price offers are quite common in the marketplace, there is limited empirical evidence that documents the effectiveness of these offers in comparison to discounted price. In this article we provide a conceptual framework that analyze and explains fixed price and discounted price offers in terms of their comparative impact on consumer valuation of products. More specifically, the conceptual model explicates the effects of fixed price and discounted price on buyers’ perceptions of quality, perceived transaction value, and purchase intentions. One experimental studies test the conceptual model. The result from the studies, support the hypothesis that buyers’ perception of the product’s quality and transaction value associated with different price framing.
The empirical study shows that consumers’ perceptions of quality and purchase intentions for the product were higher when price framing was presented in a fixed format (versus a discounted price). Furthermore, perceptions of transaction value were higher in the discounted price format than the fixed price format. Overall, this study suggest directions for further research and implications for managers.
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Chien, Chien-An, and 簡見安. "The Price Labeling Effect on Perceived Price and Purchase Quantity." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/12380959455167276323.
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碩士<br>國立臺灣大學<br>商學研究所<br>92<br>The purchase quantity and perceived price are strongly related to the profit. This thesis focuses on the psychological process behind the perceived price and purchase quantity. The thesis propose that a simple anchoring and adjustment model describes how consumer make perceived price and purchase quantity, and suggest that use different price labeling to increase purchase quantity or decrease the perceived price. But the two purposes are trade-off. The firm should analysis the market they meet. And decide the suitable price labeling method to cope the different market environments.
The three major issues in the thesis:
1. Does different price labeling influence the purchase quantity and perceived price?
2. Does consumer’s product familiarity moderate the effect?
3. Does the familiarity of labeling scale moderate the effect?
When the price labeling is “A g B dollars”, the findings of this research are as follow:
1. The larger value of weight unit (A), the larger purchase quantity
2. The larger value of currency unit (B), the more expensive perceived price.
3. The product familiarity can decrease the anchoring and adjustment effect on perceived price.
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Chu, Chi-Yuan, and 朱啟元. "Determinant Factors of Perceived Price Fairness." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/15184249780645033699.
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碩士<br>雲林科技大學<br>企業管理系碩士班<br>97<br>Price-hiking is a common situation we will meet in daily lilfe, and recently price hiking on commodity reveals no signal of letup but remains its momentum. Unlike price-hiking on commodity, price-hiking on laptop seldom comes to consumers’ mind because maturity on technology and manufacturing process generally will reduce the price. But under the trend of price hiking on material, laptop manufacturer are facing dilemma of whether should the price raise or not. Under the pressure of proceeding price-hiking on laptop, manipulating the perception on price fairness is the topic of this study.
This study will probe into the influence of “consumer product knowledge,” “product attributes promotion,”“pricing-hiking message resource,”and “price-hiking reason from manufacturer”on consumer perceived price unfairness. Researcher takes laptop as research vehicle and takes graduate student and undergraduate of National Yunlin University of Science and Technology as study object with convenient sampling. The effective samples are 410 and are proceeded ANOVA analysis by SPSS software to examine the hypothesis.
The result shows that announcing price-hiking message through nonhuman will lead to higher perceived price fairness for high product knowledge consumers; And if the price-hiking message is announced along with product attributes promotion, the perceived price fairness will be higher. Furthermore if consumers are informed that the reason of product price-hiking is controlled by manufacturers, consumers will get higher perceived price fairness, compared with situation that the reason is not told or uncontrollable by manufacturer. In addition, announcing price-hiking by human will get higher perceived price fairness than nonhuman.
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Lo, Chi-hua, and 羅啟華. "The Study of Relation between Perceived Price, Perceived Quality, Perceived Value and Brand Equity." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/00016471798244138572.
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碩士<br>淡江大學<br>國際貿易學系<br>92<br>Customer purchasing willing usually depends on their perceived value and an industry has to offer other values to maintain the industrial competitiveness. The customers’ perceive value of the products can decide how much they will pay for and perceive the quality of products. This study is focus on the middle-price of young people fashion clothing. In view of this, we are discussing perceived price and perceived quality are main elements of brand equity, furthermore utilizing medium variable perceived value is to make out the relation between them. All the above relation is the base of corporate to make brand strategy decision.
The study distributed and collected 3598 questionnaires from students of College of Business in Tamkang University. Using stratified proportion sampling method, distributed 370, received and 285 are effective. Further more, this study employ factor analysis and regression analysis to test the hypothesis.
The results of this study indicate:
1.Perceived price and perceived quality leads to the greater perceived value of the brand.
2.Perceived value determine the customers’ brand equity.
3.Product price and quality is the first concern when a corporate planning their own brand strategy.
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Wang, Hui-Ti, та 王惠娣. "Purchase Ｍotivation, Perceived Price and Perceived Risk Influence For Online Group-Buying Behavior". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/51656722281015587020.
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碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>101<br>With the progress and development of science and technology, the network information has entered People''s Daily life, With the progress and development of science and technology, the network information has entered People''s Daily life, Internet has almost become indispensable tool in People''s Daily life, the network shopping also along with the development of the Internet and increasingly close to the people''s life. Network forming syndicates, bring up countless business opportunities. Between the businesses also use different sales methods to attract the consumer groups, consumers are also in the Internet this virtual view of the multiple choices.
Internet forming syndicates is a group of people on the web site due to the common requirements gathering virtual community, through mutual cooperation between all the netizens, to minimize our discount freight, mutual economic interests or other interests of consciousness. This way of buying in the case of ensure quality, we enjoy preferential prices, through the network, directly on consumers, merchants will save cost of sales and occupy the consumers in the purchase and service process is a relatively active status, can have higher security, enjoy a better service.
Today, the popularity of the Internet, break the bondage of the traditional forming syndicates, netizens to participate in forming syndicates will also increased. Due to forming syndicates issue is from online group shopping patterns in recent years, this study based on the network forming syndicates center, explore purchasing motivation, perceived risk, perceived value and impact of the network forming syndicates behaviors. This article will adopt the method of questionnaire investigation, and collect data, using it to do correlation analysis, according to the research results for the network forming syndicates provide corresponding advice.
Research results indicate that the consumer purchasing motivation can affect the network forming syndicates, and are significant influence relations, said the purchase motive, the higher the stronger forming syndicates, network behavior. Consumer perceived value will affect the network forming syndicates behavior, and are significant influence relations, if stronger perception value, the stronger impact Internet forming syndicates behavior. Consumers'' perceived risks of forming syndicates behavior have positive significant relationship is with the Internet, and the assumption is not conform to this study. This study found that online consumer perception of risk is higher, then the network forming syndicates his behavior will be higher. Demographic variables of gender, age, education degree in purchasing motivation, perceived risk, perceived value, and only partially achieved significant difference on the network forming syndicates behavior.
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趙家瑩. "The Effects of Price Promotion and Brand Price Points on Brand Evaluation and Perceived Value." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/85964431072311462827.
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Chen, Yi-Wen, and 陳逸文. "The Influence of Price Change Pattern on e-Store Price Image, Perceived Fairness and Trust." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/37021762804559534366.
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碩士<br>國立交通大學<br>管理科學系所<br>98<br>Changing prices dynamically becomes a crucial task for e-retailers. This research examines the effects of e-retailers' price change pattern on consumers' perceptions of price fairness, price image, and online trust. While reference prices have been studied extensive in the past, few examine the effect of price change pattern on the Internet. Four studies with price increase, price decrease, mixed price increase, and mixed price decrease will be conducted by manipulating price changes over time.
MANOVA will be employed for analysis. The results will show which the first price-decreasing strategy can create the lowest price image, enhance e-consumers' perceived price fairness, and increase online trust among various price-decreasing strategies. Similarly, the first price-increasing strategy can also be found to create the highest price image, reduce e-consumers' perceived price fairness, but online trust has no conspicuous effect among various price-increasing strategies.
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Gravou, Vasileia, and Nicole Neffe. "Consumers’ Perception and Loyalty to Private Labels : A Comparison of the German and Greek Market." Thesis, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29001.
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In a time during which the consumer has the choice of many similar products (Burnett, 2007), retailers seek business growth and competiveness, for example through the introduction of their own private label (Pepe, 2008). Thus the interest and relevance of private labels has increased in recent years (Nielsen, 2014; Gázquez-Abad et al., 2014). As studies have shown, the consumers’ perception and loyalty towards brands and private labels can vary across countries leading to the topic of the study, namely a comparison of the consumers’ loyalty and perception of private labels in Greece and Germany. Thus, the relationship between the cultures and the consumers’ behaviour is evaluated towards possible differences. Using the quantitative research approach, a self-completion questionnaire was answered by both 140 German and 140 Greek consumers. Through analysing the data, the validity of six hypotheses was measured. This way, the question regarding possible differences in consumers’ loyalty and perception of private labels in Greece and Germany could be answered. As a result to this question, the main differences refer to the Greeks’ high loyalty towards manufacturer brands and the low perceived quality of private labels in comparison with German consumers. Thus, most importantly, Greek consumers have to be convinced of the good quality of private labels in order to lower their perceived risk, try the products and be less loyal to manufacturer brands.
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Eusébio, Eduardo Marques. "CSR and perceived price fairness : an analysis on willingness to pay and perceived benefit." Master's thesis, 2020. http://hdl.handle.net/10400.14/31130.
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The objective of this study is to assess the potential effect that engagement in Corporate Social Responsibility (CSR) may have on consumers’ Perceived Price Fairness. Following the literature that already developed on this topic, the study approaches the knowledge gap in the field by, simultaneously, considering Willingness to Pay, here measured using the Price Sensitivity Meter by Van Westendorp (1976) and Perceived Benefit of active CSR engagement.
The study followed an experimental approach via an online survey, concerning three types of products and two social causes supported by CSR engagement. To gather insights, the study follows the Price Sensitivity Meter framework to measure different pricing options and strategies for products from firms who actively engage in CSR.
The results point put that to two of the three products under analysis make for increased Willingness to Pay. On all cases, respondents pointed out an increase in added perceived benefit when faced with CSR activities. On the two cases where a positive effect was registered, consumers’ Perceived Benefit increase outmeasured the growth in Willingness to Pay, making a case that CSR engagement indeed provides for an increase in Perceived Price Fairness. In one of the cases. Consumers recognized an increase on Perceived Benefit but their Willingness to Pay followed an opposite direction.<br>O presente estudo tem como objetivo identificar se o compromisso de empresas em ações de Responsabilidade Social Corporativa (RSC) tem efeito na Perceção de Justiça de Preço dos consumidores. Seguindo autores que já exploraram o tema, esta dissertação tenta colmatar uma falha no conhecimento no campo ao contemplar, em simultâneo, a Disponibilidade de Compra por parte dos consumidores e sua perceção de benefício adquirido através da implementação de políticas de RSC.
O estudo seguiu uma abordagem experimental através de um questionário online, considerando três tipos de produtos e duas causas sociais apoiadas pelas atividades de RSC. De forma a cogitar conclusões, o estudo segue o modelo do Medidor de Sensibilidade ao Preço de modo a medir diferentes opções e estratégias de preço em produtos oriundos de empresas que ativamente desenvolvam atividades de RSC.
Os resultados mostram que em dois dos três produtos analisados existe um aumento na Disponibilidade de Compra. Em todos os casos, registou-se um aumento na perceção de benefício adquirido por parte dos consumidores. Nos dois casos em que se verifica um efeito positivo por parte das atividades de RSC, o aumento do benefício adquirido suplantou o aumento da Disponibilidade de Compra, sendo um indicador de que as atividades de RSC potenciam, de facto, um aumento na Perceção de Justiça de Preço nos consumidores. Num dos casos, os consumidores identificaram um aumento na sua Perceção de Benefício mas a sua Disponibilidade de Compra seguiu um comportamento oposto.
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Wan-JuChien and 簡婉茹. "The Effects of Perceived Price, Brand Image, Trust, Perceived Quality and Perceived Value for the Consumer Online Booking." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87252207416286986259.
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碩士<br>國立成功大學<br>統計學系碩博士班<br>100<br>The advent of the Internet generation promotes the rapid rise of E-commerce and the Internet leads to the explosive growth of business opportunities. The proportion of the tourism industry providing online travel information has significantly increased. The numbers of consumer using online hotel booking continues to grow. This study collected 366 valid samples (leisure travellers) in Kenting and explored the effects of perceived price, brand image, trust, perceived quality and perceived value on consumers' willingness of online hotel booking. The outcomes provide managerial suggestions to help hoteliers make Internet marketing strategy and to increase online hotel booking.
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Hsu, Hao-Cheng, and 許皓程. "The Research of NIKE Sports Shoes Perceived Quality, Perceived Price and Satisfaction on Customer Loyalty." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/59040468057153456361.
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碩士<br>臺北市立大學<br>體育學系體育碩士在職專班<br>103<br>All kinds of people walking in the street, and not difficult to find traces of NIKE, the needs of most young people nowadays "shoes" is no longer the only comfort, and thus the degree of emphasis on fashion shoes and brand awareness. This study discusses four factors, NIKE of sports shoes “perceived quality”, “perceived price”, “customer satisfaction”, and “customer loyalty”. Understanding purchase NIKE of sports shoes loyalty. The results indicated that: (A) NIKE of sports shoes "perceived quality", "perceived price", "customer relations" on the "customer loyalty" of the impact of empirical results show that "perceived quality" to "customer loyalty", "customer relationship" to "customer loyalty" are having a positive effect. "Perceived price" to "loyalty" does not have a positive effect, and "perceived price" must be through enhanced "service value" and "customer satisfaction" in order to "customer loyalty" indirect effect. (B) The "perceived quality" through the indirect effect of "customer satisfaction" for " customer loyalty" produced the greatest, that "perceived quality" must be to enhance the "customer satisfaction" in order to increase the " customer loyalty" effect.
(C) The impact of "perceived price" for" customer loyalty", the study showed that perception must only have a positive effect of the price through customer satisfaction, customer loyalty otherwise perceived price directly produced no effect. This study provides the following recommendations: First, the dealer's advice: Most students receive less than the price of less than NT3,000, recommend NIKE lower commodity prices or discounts way to meet the students' ability to buy.Second, the company's proposal: reducing the customized price and increase the number of limited edition. Third, the follow-up study suggests: subsequent researchers to conduct studies for the purchase of factors NIKE sports shoes; another scenario analysis differences on demographic variables, can NIKE sports shoes consumption and advertising of cognitive differences have more to further understanding.
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Bo-Cyuan, Hou, and 侯柏全. "The Relationship among Perceived Risk, Price Consciousness and Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31745923796348992637.
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碩士<br>國立高雄應用科技大學<br>企業管理系<br>101<br>With the growth of the Internet, it has become indispensible to our daily activities. When purchasing products on the Internet, Consumers feel uncertain, so the issues about “Money-Back” are increasing. Therefore, it is the objective of this study to explore how the product types and the channels affect the purchase intention of consumers.
This study adopts the design of experiment to survey, giving subjects different product type and money-back guarantee period, to explore the relationship among the perceived risk, price consciousnesss and purchase intention. The empirical results are the following: (1) Different money-back guarantee interferes the relationship between perceived risk and price consciousnesss, indicating that money-back could reduce purchase risk and the level of evaluating product. (2) Different product type interferes the relationship between financial risk and price consciousness, price consciousness and purchase intention, indicating that reducing the financial risk and the price consciousness of the experience product could raise consumers’ purchase intention more than search product. These findings suggest that the product with money-back guarantee could reduce purchase risk and price consciousness. In addtion, experience product could raise the purchase intention.
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Chu, Hung-yen, and 朱鴻燕. "An Empirical Analysis of Relationships amomg Brand, Price, Perceived Value." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/04124450633858551774.
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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>91<br>Customer purchasing willing usually depends on his or her perceived value. When customers get more profits than what they pay from purchasing, the percentage of buying behavior will be higher. Moreover, customer’s perceived value depends on perceived quality and perceived sacrifice; therefore, companies usually select three policies improve competitiveness, which are high quality, low price or getting balance between quality and price (Grewal et al. 1998). Furthermore, brand awareness is also considered when purchasing. A unfamous brand is seldom considered by customers (Aaker, 1991). Therefore, the purpose of this study is to explore the relationship of antecedents and consequences of brand, price and perceived value. The study tries to understand the effects of customer’s perceived value and purchasing willing from brand awareness, perceived price, perceived quality, perceived sacrifice. Moreover, the study takes product involvement as moderating variable to explore different products involvement. Marketing people usually take the changes of the above effect relationship in which degree and direction as reference in making marketing strategies.
The study adopts experimental design to process 2×3 experiment，proves its theory through data analysis tools of descriptive statistics, Cronbach’s α, reliability test, validity test, regression analysis and chow test, and explores the effects of customer perceived value and purchasing willing through brand awareness、perceived priced、perceived quality and perceived sacrifice.
The study acquires the following conclusion through the results of analysis experiment.
1.The higher the brand awareness is, the higher the customer perceived quality is. However, the effect of brand awareness to purchasing willing is not obvious.
2.The higher the customer perceived price, the higher the perceived quality and perceived sacrifice.
3.The higher the customer perceived quality, the higher the perceived value. Moreover, the higher the perceived sacrifice, the higher the perceived value. The higher the perceived value, the higher the purchasing willing.
4.To low product involvement customers, the higher the brand awareness, the higher the purchasing willing. Otherwise, to high product involvement customers, the relationship between perceived value and purchasing willing is stronger.
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Chan, Yung-En, and 詹勇恩. "The Comparable Effect on Perceived Promotion Reduce and Price Raising." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/00546384900852914734.
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碩士<br>國立高雄大學<br>亞太工商管理學系碩士班<br>99<br>Mental accounting, based on past research, this current study claims that the form of price raising (or sales decreasing) may determine consumers’ classification of price raising in mental aspect. Especially, while price raising (or sales decreasing) has been seen as equivalent account as the existing products which compared with different account, the consumers will be more likely to perceive the price raising (or sales decreasing). It will further influence the consumers’ intention to repurchase.
The current research examined hypothesis through three studies. First study, we examined the same types (compare with different types) of the promotion presented which are much easier to perceive by consumers, and further reduced their purchase intention. The second study further proved that even though the same promotion types, but presented in different frame while promotion activity is decreased, and the result would still be the same as study 1. It eliminated the alternative explanation. That is, the result in study 1 is due to the different promotion types or consumers’ preference to the free gifts. The third study use the form of price presented to assist consumers’ focus on the targets. The result shows that different types of price presented facilitate to reduce the consumers’ perception of price raising and increase in repurchase intension when the price raising.
The results of the study not only fill the gap of previous “price raising” researches, but also have contributions to the practical operation. The author also found that assist through the presented form only could make consumers focus on different types (i.e., the formation of incomparable price raising) after price raising (or discount reducing). It will decrease the consumers’ perception of price raising but further increase the repurchase intension.
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Ya-Hui, Tang, and 湯雅惠. "The Moderation of Firm Reputation and Product Backing on Relationship between Price Increment and Perceived Price Fairness." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/kevjmk.
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碩士<br>國立成功大學<br>企業管理學系<br>102<br>This thesis aims at investigating the effect of overall firm image and product information on the relationship between price increment and perceived price fairness. Eight scenarios were created in the experimental designs, which includes different criteria of firm reputation, completeness of product argument, and different reasons to increase product prices. The analysis focuses on the causal relationship between price raising and price fairness perception moderated by firm reputation and product argument. Online questionnaires were distributed and from which, 274 samples were collected. This research discovered that: first, the reasons for incrementing prices would create an impact on to consumers’ perceived price fairness. Second, the firm’s reputation moderates the relationship between the cause of price increment and price fairness perception; more particularly when price increment results from an external factor. And lastly, product argument moderates the relationship between the price increment cause and consumers’ perceived price fairness, specifically when the firm increases product’s price due to an external factor. In sum, consumers usually consider external cues in evaluating and rationalizing product price increments. And so as a result, companies should pay more attention to factors which will likely influence consumers’ attitude and acceptance toward product price increases.
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Tsao, Shu-Yu, and 曹書毓. "Price Consciousness, Perceived Price-Quality Association and Service Quality to the Purchase Intention on the Gray market." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/98375612131052388546.
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碩士<br>國立臺灣科技大學<br>管理學院MBA<br>97<br>According to the freedom of international trade, the export of products has been opened. In order to manage products and patents effectively, the owners establish specific channel and marketing optimistically, and the main purpose is to gain the best benefit. However, due to standard of prices and consumer behavior are difference between each country, it causes products with the difference of price at each market. Besides, there are all kinds of products in the gray market, the merchants of gray market divvy the benefit of free riding, and destroy the market share of the distributors. We want to further discuss when consumers face all kinds of products at the market what they will choose and what their purchase intention are.
We want to discuss the relationship of the price consciousness, perceived price-quality association, service quality and purchase intention, and we found the results as below,
1.When the consumers’ price consciousness is higher, they have more willing to go to the gray market.
2.When the consumers get involved in the products are less, then their associated with perceived price and perceived quality are less, the price consciousness of consumers will higher.
3.When the consumers associated with perceived price and perceived quality is less, they will not get higher purchase intention.
4.When the consumers perceived the service quality is better, they will get more motivated to go to the gray market. It means when the consumers choose the products, service quality is one of the factor.
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Ma, Ching-Shan, and 馬青山. "THE EFFECTS OF PRICE DISCOUNT DEPTH AND PRICE DISCOUNT TYPES ON CONSUMERS’ PERCEIVED VALUE AND PURCHASE INTENTIONS." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/94391907590958026776.
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碩士<br>大同大學<br>事業經營學系(所)<br>96<br>The density of convenience stores in Taiwan ranked as number one in the world showed from the survey data of 2007, average of 2,700 persons per convenience store. Therefore, convenience stores occupied an important position in the lifestyle of Taiwan people. After the fad of Kitty magnet collection which started by the President Chain Store Corporation; 7 eleven; at 2005, it created recorded high of 9.38 billions dollars of business in one month. Other convenience stores followed the footstep by campaigning varieties of promotions and additional services and hoped to preserve its position in this competitive market.
Up to the present, the majority of the promotions developed by each convenience store were gift with purchased for over certain amount, discount, or draws. Based on previous researches, it indicated that the promotion based on price incentive; the current trend; can stimulate the sales power in short time. This study used 2x2x2 experimental design to investigate the influence on customer perceived value and purchase intention due to discount size (high or low) and type of price discount with interaction factor on the price level (high or low).
Results were as follow: (1) there was significant difference in customer perceived value and no significant difference in purchase intention due to different level of discount size (high/low) in convenience stores; (2) there was significant difference in customer perceived value and purchase intention due to different discount type in convenience stores; and (3) the interaction effect of different price level (high/low) under different discount size (high/low) and discount type (percentage off/cash rebate) make no significant difference in customers perceived value and purchase intentions.
Besides, through the mean average analysis, the convenience store should implement percentage off price promotion on products which have lower price in order to make customers have higher perceived value and purchase intention.
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Kan, Mei-Ling, and 甘美玲. "The Relationship among Perceived Price、Perceived Quality and Perceived Value to Purchase Intention-the Empirical Research of Digital -Technology Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/75315878830379437609.
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碩士<br>國立成功大學<br>高階管理碩士在職專班<br>94<br>This research will be with consumer's view, probe into relevant the digital technological goods purchasing intention with influence of perceived price, perceived quality and perceived value. And exert an influence and prove from the perceive value while joining perceived risk and word of mouth.
This research adopted to the random questionnaire to sample and carry on the investigation to different administrative divisions separately with people living in Tainan city , Send out 600 questionnaires, got back 550’s, 92% of rate of recovery, rejected non completed, The effective sample is 450, the effective rate of recovery is 81.8%. According to the necessary research purpose using SPSS10.0 software to carry out proper statistical analysis, that including factor analysis, Canonical correlation analysis, variance- Anova and Manova anaysis, to find the influence and related among perceived price, perceived quality, perceived value and purchasing intention while comsuers purchase the digital products.
The result of this study is found: (1) The price is an evaluating important clue of quality, according to the perceived price, consumer feels the price high the quality should be high, too. (2) While consumers approve the idea of the high price with high quality, Just there are apparent purchasing intention when consumers approve the quality and value of this goods. (3)When the perceived quality is higher, will influence the consumer’s perceived vale and purchasing intention higher, too. (4) When the perceived vale is higher, will be influencing the consumer’s purchasing intention higher, too. (5)The perceived risk and word of mouth have apparent influence on consumer's perceived value, the perceived is another important parameter that products external clue and perceived value bind.
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Chiung-Hua, Huang, and 黃琼花. "A Study of Perceived Price, Perceived Quality and Perceived Risk on On-line Purchase Intention－The Case of Women’s Underwear." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/21546857216484287265.
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碩士<br>大葉大學<br>管理學院碩士在職專班<br>99<br>In recent years, network has been gradually becoming as a main shopping channel given the evidence that physical products or network services have a high growth rate on the network marketing. Women's underwear market has a long tradition of being an important industry in Taiwan. Recently, women's underwear industries have started using the Internet, in addition to the traditional shopping channel, to create new business opportunities. To better understand what impacts the customer's behavior in purchasing women's underwear online, this study investigates the influences of several perceived factors of the customer on his or her purchase decision, particularly focusing on how the customer's perceived price, perceived quality, and perceived risk affect and relate to the perceived value and purchase intention.
Based on the related literature, this study develops a theoretical research framework to measure variables and to define operational variables. Furthermore, this study also employs the questionnaire design, sampling methods, and data collection methods to gather results. To obtain concrete conclusions, a statistical analysis is applied to the gathered data. The main conclusions drawn by this study are:
1. Perceived price and perceived quality have a significant positive effect on perceived value, whereas performance risk, time risk, psychological risk, and financial risk have a significant negative effect on perceived value.
2. Purchase intention is positively affected by both perceived price and perceived quality but negatively affected by performance risk, time risk, psychological risk, and financial risk.
3. Perceived value has a significant positive effect on purchase intention.
4. Perceived value on performance risk and purchase intention has the totally mediating effect. However, perceived value has partial mediating effect on perceived price, psychological risk, financial risk and purchase intention.
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Wang, Yun-Min, and 王雲民. "The Influence of Reference Price Range and Perceived Quality on Perceived Value and Willingness to Buy." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/25367682948401282029.
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碩士<br>東吳大學<br>企業管理學系<br>89<br>The prevailing view in the pricing literature is that subjective price judgments rely on a comparison of market price to a single, internal price standard. Behavioral pricing theorists have employed Helson’s（1964）Adaptation-Level Theory to support the concept of an internal reference price. To date, there are some evidences that the endpoints of the evoked range of prices may have impact on price judgments. This phenomena may attribute to Volkmann’s（1951）Range Theory, another theory of sensory perception, which suggests people use the range of remembered price experiences to set a lower and upper bound of price expectations, and that subjective price judgments depend on a comparison of market price to this dual, internal price standard.
The objectives of this research are: (1) exploring the possible impact that merchant-supplied reference price range may have on consumers’ lowest and highest price perceptions as well as consumers’ internal reference price. (2) Examining the range effect of external reference price range on consumers’ perceived quality, perceived value, willingness to buy and search intent. (3) investigating the possible effects that may rise from the consumers’ confidence in merchant-supplied reference price range.
The consumers’ lowest and highest price perceptions were collected with two questions of consumers’ lowest and highest expected market prices. And the internal reference price was detected by the average of the perceived average market price and the fair price. Then a model was proposed to discuss the relationship between the external reference price range and the consumer’s purchase behavior. This model has two exogenous variables（external reference price range and selling price level）, six endogenous constructs（consumers’ lowest and highest price perceptions, perceived quality, perceived transaction value, perceived acquisition value, willingness to buy, and search intention ）,and one moderator variable（the consumers’ confidence in external reference price range provided by the retailers）.We use 3 × 2 between-subjects experimental design in this phase, that is, three external reference price range（low reference price range, moderate reference price range, and high reference price range）and two selling price levels（low and high price）.The pretest results indicate that subjects exhibited high level of product familiarity and price variability with famous product-Levi’s jeans, and thus was selected as the target product. The major conclusions are as follows：
1.Given that the mean does not vary across the three external reference price conditions, the range of external reference price would has an impact on consumers’ lowest and highest price perceptions, while didn’t have significant influence on consumers’ internal reference price.
2.In the discussion of consumer’s purchase model, we also found that the consumers’ lowest and highest price perceptions were positive related with the external reference price endpoints.
3.When subjects’ perceived acquisition value was higher, they had much more willingness to buy.
4.Due to the higher the subjects’ highest price perceptions, the higher the subjects’ perceived transaction value, there was a positive relationship between the external reference price range and the subjects’ perceived transaction value.
5.With the higher external reference price range, sell price was positive related with subjects’ perception of quality.
6.In our study, the subjects’ confidence in merchant-supplied reference price range didn’t have significant influence on the consumers’ lowest and highest price perceptions.
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Chou, Yu-Jen, and 周宇貞. "The Effects of Perceived Quality and Reference Price on Consumers'''''''' Perceived Value and Willingness to buy." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/39063552934170868350.
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碩士<br>東吳大學<br>企業管理學系<br>87<br>Consumers’ purchase and search intentions are usually determined by their acquisition value from the products. However, in accord with the past research, acquisition value is a function of both perceived product quality and transaction value. The crucial issue is whether the firms can employ reference price strategy through advertised price and market price to influence consumers'''''''' internal reference price, and then change the consumers’ perceived transaction value and perceived quality toward the direction which are favorable to the firms. As to the past research pertaining to the reference price, most research focused on the plausible —low and plausible-high reference price, although the implausible-high reference price is worth of more in-depth investigation. Besides, very few researches had paid attention to the possible effects that may rise from the consumers'''''''' confidence in advertised reference price provided by the firms. Therefore, this research is aimed at empirically testing the relationships among perceived product quality, external reference price, internal reference price, perceived transaction value, perceived acquisition value, and consumers'''''''' willingness to buy as well as search intention.
The proposed model has two exogenous constructs (advertised reference price and advertised selling price), six endogenous constructs (Consumers’ perceived quality, internal reference price, perceived transaction value, perceived acquisition value, willingness to buy, and search intention), and one moderator variable (the consumers'''''''' confidence in advertised reference price provided by the firms). We use 3 x 2 between-subjects experimental design in our study, that is, three reference price levels (plausible-low, plausible-high, and implausible-high reference price) and two selling price levels (low and high price). The pretest results indicate that subjects exhibited high levels of product familiarity with famous product - Levi’s jeans, and thus was selected as the target product. Data were analyzed by Cronbach’s , ANCOVA, t test, and LISREL.
After studying, our research address several conclusions:
1. For famous products, advertised reference price and advertised selling price did not affect consumers’ perceived of quality significantly.
2. Consumers’ internal reference price was a positive function of perceived quality, advertised selling prices, and advertised reference prices.
3. When subjects’ confidence in advertised reference price provided by the firms was higher, their internal reference price was shifted with advertised reference price. Moreover, there was a positive relationship between advertised reference price and subjects’ internal reference price.
4. In our study, perceived acquisition value was a positive function of subjects’ perception of quality and transaction value. Simultaneously, there was a positive relationship between subjects’ internal reference price and their perception of transaction value.
5. For student subjects, when their perception of acquisition value was higher, they had much more willingness to buy. But subjects’ perception of acquisition value did not affect their search intentions.
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Shen, Hung-Chiun, and 沈宏鈞. "A Study for the Relation Among Perceived Price, Uncertainty Avoidance and Perceived Value - International Brand Computer." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/54183437933963932301.
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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>96<br>The blooming of the network in recent years caused the popularity of the on-line game, the on-line music, the movie and the multimedia entertainment day by day. When the function of the personal computer come with its diversification, high efficiency and low price, consumer must spend more time to understand its functional difference which enhanced the uncertainty while selecting a computer, however, the continually low price strategy also possibly influence the consumer on the value judgment and price cogni-tion.By using Structural Equation Modeling (SEM) as an instrument to verify this re-search, the result discovered that consumer when purchase a multi-national brand per-sonal computer, the uncertainty avoidance has a positive impact to perceived price and perceived value.
According to the above result, this research suggested that the personal computer manufacturer should set up a reasonable price range based on various of the computer product and to enhance the product quality, to enable the consumer does not have to spend too much time on searching when purchase a computer, and to reduce the time cost and risk consciousness. Furthermore, to change the traditional personal computer value of the operating speed, hardware capacity and equipment upgrade toward the de-velopment on integer efficacy for the integrated communication, the network and the multimedia function.
The further study was based on the consumer income and ethnic group to analyze the preference of the computer price, and to study the aspect on how a well known, credible and valuable computer influence consumer’s purchase desire.
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HSIEH, PEI-CHAN, and 謝沛展. "The Relationship among Perceived Price,Perceived Quality,Perceived Sacrifice and Perceived Value to Customer Satisfaction and Customer Loyalty - a Case Study of LINE stickers." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32866666832749758002.
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碩士<br>高苑科技大學<br>經營管理研究所<br>104<br>Studies are abundant on the correlation between perceived price, perceived quality, perceived sacrifice, perceived value, consumer satisfaction, repurchase intention, and recommendation intention. While most of the studies are pertaining to real merchandise or certain services, few, however, are centered on non-physical, virtual goods, such as virtual treasures in online games and emoji stickers for smartphones. In recent years, instant messaging apps have gained greater and greater popularity and one of them is the LINE app, created by LINE Corporation. The company has branched out and reached up to five hundred million users worldwide. One of the primary reasons for its success is its one-of-a-kind emoji sticker system. The case study, centering on LINE stickers, aims to analyze the correlation among the abovementioned facets from the perspectives of the LINE app users and consumers.
The credibility and validity of the 355 valid questionnaires recovered are analyzed through SPSS. The correlations between these facets are studied with SEM. The findings are as follows:
1. Perceived price has a positive effect on perceived quality.
2. The hypothesis fails that perceived price has a positive effect on perceived sacrifice.
3. The hypothesis fails that perceived price has a negative effect on perceived value.
4. Perceived quality has a positive effect on perceived value.
5. The hypothesis is rejected that perceived value has a negative effect on perceived value.
6. Perceived value has a positive effect on consumer satisfaction.
7. Consumer satisfaction has a positive effect on repurchase intention.
8. Consumer satisfaction has a positive effect on recommendation intention.
Based on these findings, it can be concluded that there is no current need to change the pricing of LINE stickers. Besides, the quality of LINE stickers affects the value of using them. Last but not least, increasing the value of using LINE stickers can add to the loyalty of their consumers.
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Ching-JouYeh and 葉競柔. "The Impact of Perceived Risk,Perceived Price,and Perceived Value on Purchase Intention—A case of "Adipose-Derived Stem Cells stored"." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/sp3jkg.
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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>103<br>This study discusses about how to satisfy customers in perceived risk and perceived prices, and benefits customers to recognize that adipose-derived stem cells stored is worth; furthermore, customers have willings to purchase the service. It exames about that the effet among customers’ perceived risk, perceived prices, perceived value, and purchase intentions when they purchase adipose-derived stem cells stored in this study. Based on the conceptual model, there are four operation variables in it, including perceived risk, perceived value, perceived prices, and purchase intentions. This study is also adopted factorial experiment design to collect data and prove research hypothesis. The customers always think about the value between useful and unuseful of adipose-derived stem cells stored. Therefore, customers’ perceived risk, and perceived prices have significant effect on customers’ perceived value. It means perceived risk and perceived prices are main factors to effect customers’ image of adipose-derived stem cells stored.
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Ho, Li-Pang, and 何立邦. "The Influence of Brand Awareness and Perceived Innovation on Perceived Quality, Perceived Price and Purchase Intention- A Case of i-Phone." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/93040112134601238960.
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碩士<br>國立勤益科技大學<br>企業管理系<br>98<br>As the number of mobile phone users has increased steadily in recent years, mobile phone manufacturers have continuously fought to be the first to introduce innovative products to the market in the hope of gaining a larger market share. Currently the 3G mobile phone market has become the object of competition in the mobile phone industry. According to statistics from the National Communications Commission (NCC) as of the end of April 2010, the number of 3G mobile phone users in Taiwan has reached 16.29 million, constituting a 35.0% increase over the same month in the previous year. The mobile communications industry has been active in encouraging 2G users to upgrade to 3G mobile digital internet usage and other related activities. As a result, 3G mobile phones now constitute the mainstream of mobile communications systems in Taiwan.
This study uses 3G mobile phone as an example, through literature review and empirical research to examine whether brand awareness and perceived innovation have a significant impact on the perceived quality, perceived price, and purchase intention toward innovative products.
An analysis of 595 effective questionnaires produces four main findings: (1) Brand awareness has significant and positive impact on the consumer perceived quality. (2) Consumer perceived innovation has significant and positive impact on the perceived quality, perceived price, and purchase intention. (3) Consumer perceived price has significant and positive impact on perceived quality, and purchase intention. (4) Perceived quality has significant and negative on impact purchase intention. 5) Consumer groups with different innovation adoption reveal significant difference on relevant dimensions. (6) Consumer groups with different product involvement reveal a partial interference effect on the relationship model.
The results of this study can provide useful information to mobile communications industry to carry out innovation planning and marketing strategy.
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Tao-ChiehYao and 姚道傑. "The Effect of Sales Promotion on Reference Price and Perceived Value." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/66361742945448535619.
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碩士<br>國立成功大學<br>企業管理學系<br>103<br>Companies use sales promotions to increase sales volume, especially in building effective and short-run activities for their consumers. Companies not only change the scale of discount, but also manipulate the content of sales promotions, further influencing consumers’ perceived transaction, further affecting consumer’s perceived value. Sales promotion can be categorized into monetary and nonmonetary. When consumers receive monetary promotion (e.g. price discount), consumers regard it as decreasing in cost, and consider monetary promotion as reduced loss; when consumers receive nonmonetary promotion (e.g. buy one get one free or bonus gift), it has the commensurable unit to product’s price (e.g. extra product offers), so consumers will consider nonmonetary promotion as an extra gain.
According to past studies, consumers receive a negative quality signal when sales promotions are presented. To consumers, facing loss has stronger effect than facing gain. Compared to nonmonetary promotion, monetary promotion is easier to decrease consumer’s reference price. My research designs three scenarios of sales promotions, including monetary promotion: two pack 50%off, nonmonetary: buy one get one free and bonus pack, to testify this theory. My research purpose is to discuss whether monetary promotion have a stronger decrease of inner reference price for consumers. Further to produce negative quality of products, leading to affect the consumers’ perceived value of purchase.
Results of this research indicate that monetary and nonmonetary promotion both affect consumers’ inner reference price. Monetary promotion indeed has a stronger effect on consumers’ inner reference price and perceived value of purchase as compared to nonmonetary promotion.
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Lee, Yao-Ming, and 李燿名. "The Framing of Sales Promotions, Perceived Price Raising, and Repurchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/51424346290751288315.
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碩士<br>國立高雄大學<br>亞太工商管理學系碩士班<br>100<br>This article explores how sales package framing, such as presenting a promotion as a bundle versus a free gift, influences consumers’ cost assignments to the specific items (focal vs. supplementary). It also considers the potential influence on perceived price increases and purchase intentions. With three experiments, this study shows that consumers assign more cost to the focal (supplementary) product in the free gift (bundle) condition; therefore, those in the free gift (bundle) condition perceive a smaller price raise and exhibit higher purchase intentions after the end of the promotional campaign, when the price of the focal (supplementary) product increases. These findings have significant implications for both framing research and marketing practice.
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Wang, L. S., and 王立生. "The Relationships Between Price and Perceived Quality in software Packages Evaluations." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/75956194908920477955.
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TSOU, CHENG-HSI, and 鄒正熙. "A Study on Purchase Intention from Brand Awareness - Using Perceived Price and Perceived Quality as Interference Variables." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2qhrsw.
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碩士<br>國立臺北大學<br>企業管理學系碩士在職專班<br>104<br>Tile adhesive, a specific product of functional dry mortar for building industry in Taiwan roughly estimated with a 3 billion output value every year. However, the quality of this particular product is worth investigating due to an outdated Chinese National Standard for the industry to follow and a stiff market price guidance adopted by the local builders. Most of the local manufacturers are only using fundamental raw materials like Portland cement and cheap fillers without modern polymer additives to formulate their products in order to compete within the miserable pricing range.
This paper has collected questionnaires from building industry professionals, using 7 of the major tile adhesive brands on the local market, trying to find out the combined effects among brand awareness、perceived price、perceived quality on customers purchase intention.
All data collected and analyzed using Analysis of Variance to have a clear high-low sequence on all variables determined,and using Regression Analysis to decide each variables contribution intensity on the purchase intension.
Results indicated that brand awareness does have a positive effect on the purchase intension and the perceived quality also affects purchase intension in a positive way. On the other hand the perceived price gave the most influential factor on the purchase intension with a slight negative effect on the local building industry.
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Lee, Hui-Chen, and 李慧真. "The Study of the Relationship between Price, Perceived Quality, Perceived Value and Purchase Intension for LCD TV." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/89212039939377790001.
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碩士<br>中國文化大學<br>企業實務管理數位學習碩士在職專班<br>103<br>Thanks to recent technological innovations and the rapid developments of Optoelectronic industry, thin film transistor liquid-crystal-display televisions (TFT-LCD TV) has become one of the necessaries for households in the 21th Century. However, increasing products and intensive competition also bring business challenges in the global TFT-LCD TV market. To systematically analyze critical factors affecting TFT-LCD TV customers’ purchasing intention, 511 samples were collected from a comprehensive questionnaire survey in Taiwan. Statistical correlation analysis and Structural equation modeling (SEM) were conducted to investigate the relationships between product price, perceived quality, perceived value, and customers’ purchasing intention. The results suggest that, compared with price factor, the levels of perceived quality and perceived value have more significant impacts to improving customers’ purchasing intention. Although no significant relationship between product price and customers’ purchasing intention has been identified, the price of TFT-LCD TV can positively affect the levels of perceived quality and perceived value. The research results support implications for better quality strategies in TFT-LCD TV market instead of low price strategies.
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Wei-Cheng, Chen, and 陳偉政. "Consumer's Reaction to Partitioned Price and the Moderating Role of Perceived Benefit." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/09975770588474785923.
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碩士<br>國立臺北大學<br>企業管理學系<br>97<br>The total price of a product or service is usually partitioned into two or more mandatory components that the consumers have to purchase together. Nowadays, firms often use partitioned price as their pricing strategy to increase seller’s benefit. Research on partitioned pricing suggests that separating the price makes the partitioned components more salient than when the prices are not partitioned. Whereas previous research has examined the case with base price and surcharge and investigated the effect of partitioned prices containing a variable number of price components, this article focuses on one product consist of two price components (focal and nonfocal component) of partitioned price and examine the moderating role of perceived benefit. In study 1, we show that consumer’s reactions to different partitioned pricing of nonfocal component. Characteristics of the nonfocal component attributes such as perceived benefit can therefore determine whether partitioned price stimulates demand. Secondary we conduct Study 2 and study 3 to examine the moderating role of perceived benefit and how it influences consumer’s perception. The result indicates that consumers prefer partitions in which they pay a lower price for the nonfocal component. The result also shows that perceived benefit will moderate consumers’ purchase intention. Consequently, when considering different partitions of the same total price, consumers prefer partitions in which the low-benefit component is lower and the price of the high-benefit component is higher.
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Chen, Ju-Yu, and 陳如玉. "The Effects of Price Bundling and Perceived Savings on Impulsive Buying Behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/95648391704037015872.
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碩士<br>崇右技術學院<br>經營管理研究所<br>104<br>This study was designed to investigate the effect of bundle type and price framing on impulsive buying, and the mediating effect of perceived savings.This study is a 2×3 between subjects design, crossing bundle type (complements vs. substitutes) with price framing (common pricing vs. pricing respectively vs. free gift).A total of 252 consumers participated in the study. Our findings suggest that: (1) bundles composed of complements have a higher impulsive buying behavior than bundles of substitutes, (2) different presentation formats for describing the price of the bundle do not influence impulsive buying behavior, (3) there is no interaction between bundle type and price framing, (4) perceived savings mediates fully the effect of bundle type on impulsive buying behavior.
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Shen, Chung-Ming, and 沈聰明. "The Effect of Bundle Product Price Framing on Satisfaction and Perceived Value." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/13688148291271697955.
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碩士<br>國立中央大學<br>企業管理學系碩士在職專班<br>95<br>In this paper, we investigated if price framing and heterogeneity make difference to consumer’s satisfaction and perceived value on bundle product. We examined twenty hypotheses on two experimental designs, namely service bundle product and physical bundle product.
In this research, we presumed that a group of consumers has bought bundle products at a given price and have used the product partially. Looking back, he has some reactions to the package. We want to measure his reactions to make some conclusions related to our study objectives – namely how should a bundle product be priced and how should it be packaged? We want to know if he is satisfied with the bundle product for the price that he bought and for the product component that it contains. Does the value that he perceived of the package before he bought actually diminish or enhance?
Study One was designed to evaluate the impacts of service bundle product price framing and heterogeneity on consumer’s satisfaction and perceived value.
The effects of service bundle product on price framing to consumer’s satisfaction and perceived value are as followed:
1. Price framing should have effect on consumer’s satisfaction. Freebie 2, consumers buy one low value product at a single price and get other high value goods for free, it had provided consumers the highest satisfaction in the six price framings.
2. Price framing should have effect on the minimum offer to others. Freebie 2 had provided the biggest consumer’s perceived value in the six price framings.
The effects of social value orientation on service bundle product to consumer’s satisfaction and perceived value are as followed:
1. Social value orientation should have effect on consumer’s satisfaction. The selfish had reported higher satisfaction than the pro-social.
2. When consumer is in the condition of positive emotion, social value orientation should have effect on consumer’s satisfaction. The selfish had reported higher satisfaction than the pro-social.
The impacts of heterogeneity on service bundle product to consumer’s satisfaction and perceived value are as followed:
1. Heterogeneity should have effect on consumer’s satisfaction. The consumers had reported higher satisfaction on the low heterogeneity bundle product than the high heterogeneity.
2. When consumer in the condition of positive emotion, heterogeneity should have effect on consumer’s satisfaction. The consumers had reported higher satisfaction on the low heterogeneity bundle product than the high heterogeneity.
3. When consumer in the condition of negative emotion, heterogeneity should have effect on consumer’s satisfaction. The consumers had reported higher satisfaction on the low heterogeneity bundle product than the high heterogeneity.
The impacts of gender on service bundle product to consumer’s satisfaction and perceived value are as followed:
1. Gender should have effect on consumer’s satisfaction in all three emotions: in the condition of neutral, positive, and negative emotions. The male consumers had reported higher satisfaction than the female.
2. Gender should have effect on consumer’s perceived value in varied relationships: personal evaluation, minimum offer to a friend, and minimum offer to others. The female consumers had replied higher perceived value than the male in those three criterions.
3. Gender should have effect on consumer’s perceived value difference between minimum offer to a friend and minimum offer to others. The female consumers had replied higher perceived value difference than the male.
The study then examined if individual variables such as gender, age, social value orientation, and profession have interaction with price framing and heterogeneity on dependent variables. The major results are as followed:
1. Price framing and gender should have interaction on dependent variables is partially supported.
2. Price framing and age have interaction on dependent variables is partially supported.
3. Price framing and profession have interaction on dependent variables is partially supported.
4. Heterogeneity and gender have interaction on dependent variables is partially supported.
5. Heterogeneity and age have interaction on dependent variables is partially supported.
6. Heterogeneity and social value orientation have interaction on dependent variables is partially supported.
7. Heterogeneity and profession have interaction on dependent variables is partially supported
Study Two had examined the effects of physical bundle product on price framing and heterogeneity to consumer’s satisfaction and perceived value.
The effect of physical bundle product on price framing to consumer’s satisfaction and perceived value is: price framing should have effect on perceived value difference between personal evaluation and minimum offer to others. Freebie 2 had reported the highest cognition to the consumers on perceived value difference by its mean value.
The effects of social value orientation on physical bundle product to consumer’s satisfaction and perceived value are as followed:
1. When consumer is in the condition of positive emotion, social value orientation should effect on consumer’s satisfaction. The selfish had replied higher satisfaction by the mean value.
2. When consumer is in the condition of negative emotion, social value orientation should have effect on consumer’s satisfaction. The selfish had replied higher satisfaction by the mean value.
The impacts of heterogeneity on physical bundle product to consumer’s satisfaction and perceived value are as followed:
1. Heterogeneity should have effect on minimum offer to a friend. The low heterogeneity had been reported with bigger perceived value than the high heterogeneity by the mean value.
2. Heterogeneity should have effect on perceived value difference between personal evaluation and minimum offer to a friend. The low heterogeneity had reported with bigger perceived value then the high heterogeneity by the mean value.
The impacts of gender effect on physical bundle product to consumer’s satisfaction and perceived value are as followed:
1. Gender should have effect on consumer’s satisfaction. The male consumers had replied higher satisfaction than the female by the mean value.
2. Gender should have effect on minimum offer to others. The female consumers had replied higher perceived value than the male by the mean value.
When we reviewed the interaction relationships, it was found that price framing have effect on physical bundle product only. Major findings are as followed:
1. Price framing and gender have interaction on dependent variables is partially supported.
2. Price framing and age have interaction on dependent variables is partially supported.
We believe when people overall review service bundle product, they care for both price framing and heterogeneity. When the consumers evaluate physical bundle product in total, they care more for price framing, however. The product composition had been pre-configured by the consumers before or in the moment when they take the purchase decision.
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Chou, Jou-Tung, and 周柔彤. "The Influence of Price Discrimination on Consumers’ Perceived Unfairness and Purchase Intention." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/34868305543340249354.
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碩士<br>國立中山大學<br>企業管理學系研究所<br>95<br>Price discrimination has been widely discussed in economics. Scholars have discussed perceived fairness in the direct exchange perspective, sellers and buyers. However, there are few studies related price discrimination and its impact on consumers’ psychology. Therefore, this paper examines the influence of price discrimination on consumers’ perceived unfairness and their purchase intention as well as the effect of discount depth and discount framing in consumer’s perspective.
Results obtained from 402 questionnaires collected in Taiwan indicate that (1) price discrimination has influence on consumers’ perceived (un)fairness; (2) discount depths moderate the impact of price discrimination on consumers’ perception of unfairness; (3) advantaged inequality has influence on consumers’ purchase intention; (4) discount framing doesn’t have influence on either consumers’ perceived unfairness or their purchase intention.
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WU, AN-AN, and 吳安安. "The Effect of Different Typefaces Design on Consumer Preference and Perceived Price." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2755kp.
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碩士<br>國立高雄師範大學<br>工業設計學系<br>106<br>Packaging design elements incorporated patterns, exterior, words, color, lines, decoration, arrangement, designing. Customers and designers are known for conveying product information and intrinsic value through words. Additionally, it is of great importance that wording is smoothly in line with the product value and aesthetic appeal. The perceptions of potential clients vary from wording design, cultural diversity and uniqueness of the native countries so their significance can not be underestimated.
The primary aim of this research is to compare the difference of perceived price and satisfaction toward various language characters targeting the groups of Taiwanese, Chinese and Japanese customers.
The languages of characters include Japanese, traditional and simplified Chinese, English, and each comes with five different fonts respectively. They are Song style, Black, circular, running and regular fonts. There are four fonts in English words, which are Serif, San Serif, Script and Black letter fonts. The aforementioned fonts constitute nineteen word fonts. With the aid of two-way ANOVA, mixed design, we are capable of figuring out different countries perceived price and discrepancies in customers’ satisfaction in terms of packaging design elements and word fonts.
The findings has demonstrated that Taiwanese subjects showed more degree of preference and perceived price than the others toward Japanese fonts. Japanese Song-style fonts and English Script Font scored considerably higher points both on customers’ satisfaction and perceived price. The result is applicable to the customers of three different nationalities. Japanese and Chinese subjects showed more degree of preference and perceived price toward Chinese running-style and regular fonts. We aim to provide the marketing personnel with constructive feedback through our findings.
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Yeh, Chih-Ying, and 葉誌盈. "The Studies among Perceived Price, Perceived Quality, Perceived Risk and Purchasing Intention of Private Brand's Product within Hypermarkets in Taiwan and Mainland China." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/03781862666183717064.
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碩士<br>大葉大學<br>管理學院碩士在職專班<br>101<br>In recent years, due to the competitions of retail industry in Taiwan became enormous, hypermarkets take private label brand into strategies to protect their profit and obtain competitive advantages. Therefore, the purpose of this study is to understand how hypermarket private brand strategy can affect the relationship between customer perceived price, perceived quality, perceived risk and purchase intention.
A survey was conducted in Taiwan and Shanghai. On the one hand, we received 388 complete questionnaires in Taiwan, giving a 97% response rate, and 382 of them are useful. On the other hand, we received 360 complete questionnaires in Shanghai, giving a 90% response rate, and 356 of them are useful. The findings of this research indicate that: First, for consumers in Taiwan and Mainland China, higher perceived price will lead to higher perceived quality. Second, for consumers in Taiwan, higher perceived quality won’t lead to higher perceived risk; conversely, for consumers in mainland China, higher perceived quality will lead to higher perceived risk. Third, for consumers in both Taiwan and mainland China, higher perceived quality will lead to higher purchase intention. Fourth, In Taiwan, higher perceived risk have negative impact on purchase intention; conversely, in mainland China, higher perceived risk have positive impact on purchase intention. Fifth, In Taiwan, higher perceived price will lead to higher purchase intention; but in mainland China, higher perceived price won’t lead to higher purchase intention.
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Lin, Ming-Chang, and 林明璋. "The Study of the Influence of Installment to Purchase Intention -Mediating Effect of Perceived Price and Perceived Financial Risk." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/6b5gej.
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碩士<br>國立東華大學<br>企業管理學系<br>96<br>This study is to analyze and examine factors which may affect a consumer’s purchase intention and those sources driving such behaviors. In addition to three primary variables which are Perceived Price, Financial Risk, and Brand awareness, that are known to have profound affect on the consumer’s consumption behaviors, a “Type of Payment Method”, another important variable, is added to this study to potentially illustrate the influence on a consumer’s purchase intention.
In the past, a “Lump-Sum” payment method was the choice, and thus there lacks various studies on how “Type of Payment Method” may further sway a consumer’s purchase behavior; most previous studies were focused on whether different payment instruments affect purchase intention. However, as expanded types of payment methods were introduced (such as Installment Payment), are consumers’ purchase intention being affected given the potential recessionary economy and anticipatory M-Shaped Society? In sum, the study is geared towards the understanding of a consumer’s purchase behavior with availability of payment methods and an attempt to find out how obvious the consumer behavior difference may be and it might have potential correlation with three other variables aforementioned.
After the study was conducted, the conclusions are: (1) Purchase Intention is affected by the Type of Payment Method in relation to Perceived Price, (2) Purchase Intention is affected by the Type of Payment Method in conjunction to Perceived Financial Risk, (3) Installment Payment and Lump-Sum Payment have obvious difference on consumers’ purchase intention.
It illustrates that different Type of Payment indeed will influence the consumers’ purchase intention. Furthermore, Installment Payment certainly will increase the purchase intention compared to availability of Lump-Sum Payment option only.
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Kurniawati, Hana, and Hana Kurniawati. "Understanding Indonesian millennial: The Influence of Country of Origin, Perceived Quality, and Perceived Price towards ASUS Smartphone Purchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/nddzm2.
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碩士<br>國立臺北科技大學<br>管理國際學生碩士專班 (IMBA)<br>104<br>This study sought to understand the consumer behavior of millennial buyers. Millennial is a consumer group that holds high purchasing power and an early adopter of technology (Nielsen, 2014). This study tried to unfold the smartphone purchase intention of the millenials. Thus, the study is entitled the influence of country of origin effect, perceived quality, perceived price towards ASUS smartphone purchase intention. This research was conducted in Surabaya, Indonesia. The study analyzed 126 valid questionnaires using SPSS 22.00. The software delivered inferential and descriptive analysis. After the analysis, the research found that perceived quality (R = 0.498, sig. 0.000) and perceived price (R = 0.5668, sig. 0.000) have the very significant influence towards ASUS smartphone purchase intention. In the other hand, country of origin (R = 0.2, sig. 0.067) effect has no significant effect towards ASUS smartphone purchase intention.