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Relevant bibliographies by topics / Perceived Consumer Value

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Academic literature on the topic 'Perceived Consumer Value'

Author: Grafiati

Published: 23 September 2021

Last updated: 18 February 2022

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Journal articles on the topic "Perceived Consumer Value"

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Chahal, Hardeep, and Neetu Kumari. "Consumer perceived value." International Journal of Pharmaceutical and Healthcare Marketing 6, no. 2 (2012): 167–90. http://dx.doi.org/10.1108/17506121211243086.

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Siahaan, Elisabet, Khaira Amalia Fachrudin, Magdalena Linda Leonita Sibarani, and Iskandar Muda. "Evaluating customer perceived value of housing based on location factor and economic value." Problems and Perspectives in Management 17, no. 3 (2019): 196–206. http://dx.doi.org/10.21511/ppm.17(3).2019.16.

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This study seeks to evaluate customer perceived value in housing in order to increase the construction of housing value from the consumer’s point of view. A total of 240 houseowners in the middle to upper housings in Medan city, Indonesia, participated in this study. The data analysis used in this study is the Partial Least Square (PLS) approach. The results indicate that the perception of consumer value is strongly influenced by the economic value of the housing and the location function of the housing. Housing offered should be able to meet the needs of consumers and has the good mobility and accessibility. The emphasis that needs to be put in encouraging the perception of consumer value is the ability of the product in general, namely housing units in answering the needs of consumers.

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Bevan-Dye, Ayesha Lian. "Antecedents of Generation Y consumers’ usage frequency of online consumer reviews." Spanish Journal of Marketing - ESIC 24, no. 2 (2020): 193–212. http://dx.doi.org/10.1108/sjme-12-2019-0102.

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Purpose The purpose of this paper is to examine the influence of perceived information and entertainment value, perceived credibility and perceived value on Generation Y consumers’ usage frequency of online consumer reviews. Design/methodology/approach The paper proposes and tests, with structural equation modelling analysis of moment structures, a research model using data from a large sample of Generation Y consumers. Findings The results confirm that Generation Y consumers perceive online reviews to be informative, entertaining, credible and valuable, and that they frequently consult such reviews. More specifically, the empirical analysis confirms that perceived information value, perceived entertainment value and perceived credibility significantly influenced the perceived value that Generation Y attach to online consumer reviews, which, in turn, was a significant predictor of their usage frequency of such reviews. Practical implications The results highlight the strategic importance of integrating online consumer reviews into the marketing communication mix when targeting Generation Y, together with the necessity of having filtering mechanisms to ensure that only authentic reviews are published and the need to implement tactics to ensure that such reviews are informative and entertaining and, consequently, of value. Originality/value This study contributes to marketers’ comprehension of strategically using online consumer reviews when targeting the Generation Y segment.

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Cabana, Ricardo. "Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)." International Journal of Agriculture and Natural Resources 48, no. 2 (2021): 45–56. http://dx.doi.org/10.7764/ijanr.v48i2.2285.

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Most avocados consumed in France come from Peru or Chile. French suppliers vary based on the season; however, Chile is the main supplier of avocados during the winter season. The aim of this study is to analyze the key variables that influence French consumer satisfaction in the preference for Chilean avocados.This is substantiated using an exploratory multivariate analysis, which was performed on a causal model comprised of endogenous constructs: perceived extrinsic and intrinsic quality, perceived risk and perceived value. The sample consists of 346 French consumers of Chilean avocados in supermarkets of the Auvergne-Rhône-Alpes region. The main results show that the risk perceived by French consumers can only be related to the perceived extrinsic quality of the product. On the other hand, both perceived intrinsic and extrinsic quality are directly related to perceived value. Finally, it is concluded that French consumer satisfaction in the preference for Chilean avocados can be explained by the variables perceived intrinsic quality, perceived extrinsic quality and perceived value.

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Verma, Harsh V., Jyoti Kainth, and Priya Gupta. "Consumer Perceived Value and Brand Loyalty." International Journal of Customer Relationship Marketing and Management 3, no. 4 (2012): 1–15. http://dx.doi.org/10.4018/jcrmm.2012100101.

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Consumer Perceived Value (CPV) perceived to have been derived from the consumption of product or service is the Value that a consumer believes that he receives for a certain amount of money. This study was conceptualized so as to understand the most important CPV dimensions and its role in predicting Attitudinal Brand Loyalty in pre purchase situations in the Indian Retail Banking context on the basis of SPERVAL (Services Perceived Value) Scale. The empirical study was based on descriptive research design (cross-sectional) and used questionnaire as the key research instrument. The questionnaire was administered to 100 respondents using a mix of judgmental and convenience non-probability sampling methods. The most important CPV dimensions, which were also the major predictors towards attitudinal brand loyalty in the context of Indian retail banking, were Functional Value, Economic Value, After Sale Value and Epistemic Value. The study has implications for retail banking marketers and can help them understand the consumer psychology behind evaluating the product offering. The service providers can also use the findings from the research to build on their competitive advantage by developing core competencies in strategic arenas. The limitations of the study included limited coverage with respect to sample size.

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Noorasikin, M. M., Maisarah Ahmad, Y. Mashitoh, and A. Khairul Akmaliah. "Ethical Consumer Perceived Value in Sustaining Recycling Behaviour." SHS Web of Conferences 56 (2018): 01003. http://dx.doi.org/10.1051/shsconf/20185601003.

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Recycling has imparted meaningful experience and perceived value from individual’s recycling activities. Consumer perceived value (CPV) is important in defining consumers’ experience that connects with one’s goals, inclinations and mental models; perceived valuable and beneficial, thus motivate sustainable behavior. This study sought to understand how ethical consumer perceived value (ECPV) influences the sustaining of recycling behavior. Nine interviews were conducted at The Federal Territory of Putrajaya for this interpretive study. It identifies two taxonomies of ethical perceived value (EPV) in individual’s sustainable recycling experience. First, ethically desirable value (EDV) taxonomy (six drivers), second, spiritual/religious value taxonomy (three drivers). This paper concludes with the value-map taxonomy of ECPV on Recycling to guide in mapping a strategic social marketing practice in Malaysia’s government policy to motivate good social conduct among individual and society.

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Pestar Bizjak, Sandra, Hristo Hristov, Tatjana Košmerl, and Ales Kuhar. "Influence of consumer regiocentrism on perceived value of wine." British Food Journal 120, no. 1 (2018): 33–43. http://dx.doi.org/10.1108/bfj-03-2017-0181.

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Purpose The purpose of this paper is to identify which dimensions of perceived value of wine dominate in the perception of wine consumers from two distinctive wine producing regions and to examine how their respective regional identity, consumer regiocentrism (CR) and perceived value of wine are inter-related in determining consumers’ preference of wine. Design/methodology/approach A sample of 221 wine consumers from two Slovenian wine regions with contrasting wine-related and social specificities responded to an online questionnaire. Besides the wine-related consumer behaviour variables, the questionnaire contained CR, regional identity and consumer perceived value measurements, based on adapted CETSCALE, regional identity and PERVAL scales. The scales were validated, and structural equation modelling was used to evaluate the relationships between the constructs. Findings Perceived value of wine was found to consist of three dimensions: emotional-social, quality-price and terroir, which differ from those previously observed among wine consumers from the USA. Regional identity was found to be a direct antecedent of CR, and CR directly affects all three dimensions of perceived value of wine; these findings were evident in the original model and in both studied wine regions. Research limitations/implications Future research should extend the model to include other possible antecedents of CR and study its effects on different consequences, especially purchasing intent. Future studies would benefit by adding more indicators into scales to measure CR and regional identity to improve the model fit. Originality/value This study contributes to a better understanding of perceived value of wine and extends the current knowledge of how social and psychological phenomena interact when evaluating wine. The results herein should enable marketers to develop more sophisticated positioning strategies and support their decision making for an appropriate market approach.

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Kusumawati, Andriani, Sari Listyorini, Suharyono Suharyono, and Edy Yulianto. "The impact of religiosity on fashion knowledge, consumer-perceived value and patronage intention." Research Journal of Textile and Apparel 23, no. 4 (2019): 269–90. http://dx.doi.org/10.1108/rjta-04-2019-0014.

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Purpose This study aims to examine the impact of religiosity on fashion knowledge, consumer-perceived value and patronage intention. Design/methodology/approach This study applied purposive sampling method. The population size used a minimum number of samples (100) in the WarpPLS analysis. The inferential statistical technique used is structural equation modeling. A tool for analyzing the structural models is the partial least square method. Findings Religiosity is a consumer belief in religion, which does not generate fashion knowledge so that high and low religiousness cannot increase or decrease fashion knowledge. Consumer confidence in their religion can increase consumer-perceived value of Muslim fashion products. It causes consumers to behave positively toward future behavioral intentions, that is, the patronage intention. Consumer religiosity is not the cause of patronage intention so that the high or low level of religiousness does not increase or decrease in the willingness of consumers to visit the store (or patronage intention). Fashion knowledge has a positive influence on consumer-perceived value. Consumer knowledge of fashion can increase the patronage of consumer intention toward Muslim fashion products. Fashion knowledge brings the knowledge to consumers in regard to Islamic law that regulates the prohibited and allowed actions, especially in wearing fashion. The high or low level of consumer-perceived value does not provide a cause for increase or decrease in the willingness of consumers to revisit the store (or patronage intention). Originality/value With regard to the relationship between religiosity and knowledge, it is found that there are still limited studies and differences in the sectors studied regarding the influence of religiosity and knowledge. To the best of the authors’ knowledge, the religiosity variable in influencing consumer-perceived value has not been used in previous studies. Religiosity is associated with consumer-perceived value expressed as originality in this study because the researcher has not found this relationship in the previous studies. Regarding the relationship between religiosity and store patronage intention, it is found that there are still different opinions in the research results on the effect of religiosity and store patronage intention. Concerning the relationship between knowledge and consumer-perceived value, it is found that there are still different opinions in the research results on the effect of knowledge and consumer-perceived value. The authors found no use of the knowledge variable in influencing store patronage intention in previous research studies. Knowledge associated with store patronage intention is expressed as the originality trait in this study because the researcher has not found this relationship in the previous studies. As for the relationship between consumer-perceived value and store patronage intention, it is found that there are still different opinions in the research results of the study regarding the influence of consumer-perceived value and store patronage intention.

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Buehler, Pascal, and Peter Maas. "Consumer empowerment in insurance." International Journal of Bank Marketing 36, no. 6 (2018): 1073–97. http://dx.doi.org/10.1108/ijbm-12-2016-0182.

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Purpose The purpose of this paper is to enhance the understanding of consumer empowerment in the relationship between consumers and service providers. It draws on self-efficacy theory to conceptualize consumer empowerment and explain the impact on perceived performance risk in insurance decision making. Design/methodology/approach This study employs data collected from an online survey involving 487 consumers in Switzerland, who recently decided on an insurance service. A structural equation model quantifies both the psychological effects on consumers’ perception of insurance services and behavioral effects on their decision-making process. Findings Perceived consumer empowerment is conceptualized by perceived self-efficacy and perceived controllability. Both have a significant impact on perceived performance risk, while the former is partially mediated by the preference to delegate the decision to a surrogate. Moreover, customers’ involvement in the purchase process moderates both the direct and indirect effect of perceived self-efficacy on perceived performance risk. Research limitations/implications The results are based on consumers’ perceptions from a single country. Furthermore, consumers’ perceptions were surveyed with a time lag after the decision-making process. To increase rigor, perceptions should be collected during decision making. Practical implications Results show that consumer empowerment can be employed as a risk reduction strategy. Consumers with self-efficacy and controllability beliefs perceive significantly less performance risk; however, practitioners should consider that consumers are also motivated to make decisions independently rather than delegating their decisions. Furthermore, consumer empowerment depends on consumer will. For largely indifferent consumers, empowerment does not affect risk or decision delegation preference. Originality/value The study is among the few empirical works to examine the effects of consumer empowerment on the consumer-service provider relationship on an individual level. Furthermore, applying consumer empowerment in relationship marketing implies a shift in research focus to the question of how consumers construe decision-making situations rather than objectively measuring the state of consumer relationship.

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Wang, Edward Shih-Tse. "Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance." Journal of Electronic Commerce in Organizations 15, no. 3 (2017): 1–13. http://dx.doi.org/10.4018/jeco.2017070101.

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Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.

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Dissertations / Theses on the topic "Perceived Consumer Value"

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Tupikovskaja-Omovie, Zofija. "Consumer perceived benefits and value in apparel m-retail." Thesis, Manchester Metropolitan University, 2016. http://e-space.mmu.ac.uk/618824/.

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Within the UK retail sector, fashion shopping via mobiles is one of the fastest developing forms of online retail, yet recent research has shown that apparel retailers have been slow to implement appropriate mobile platforms into overall marketing strategies, thereby failing to satisfy consumer expectations and missing opportunities emerging through this channel. This research analyses mobile apparel retail from the consumer’s perspective. The aim is to understand fashion shopping experiences via smartphones. Research questions relate to the benefits fashion consumers are seeking through mobile shopping channels, how consumers shop, why they use smartphones and what influences their decision-making process. Consequently, a theory of interactive relationship between m-retail and consumer purchase behaviour has been developed. A mixed methods approach was adopted guided by Grounded Theory methodology complemented by experimental work. It applied 200 questionnaires, 1,313 mobile app reviews, 23 eye tracking experiments involving websites, mobile apps and mobile websites, 6 focus group discussions and 8 case studies. A conceptual model of Essential Features of Mobile Channel (EFMC) was developed by triangulating data gathered from a range of sources: eye tracking experiments, mobile app reviews and focus groups. Case studies of commercial platforms, implementing 43 features of EFMC, were used to evaluate mobile websites and apps developed by apparel retailers. This research contributes to knowledge by developing a Benefits-Value Theory (BVT), which addresses the relationship between levels of benefits and their influence on shopping involvement, by examining the ways consumers perceive mobile platforms and respond with distinctive behaviours and attitudes. This conceptual framework devotes what companies are doing on mobile and what consumers think about it. BVT provides a base for fashion consumer segmentation. Consumer profiles have been developed to account for shifts in consumer behaviour led by mobile technologies. This research proposes a model for diagnosing the strengths and weaknesses of mobile platforms. Shopping journey and behaviour models establish how to segment the consumer base, capturing a complexity of their behaviours, by assigning value to fashion retail. This research helps apparel retailers to develop appropriate marketing strategies in m-retail focusing on maximizing customer benefits and satisfaction by fulfilling retailers’ value creation and delivery.

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Abimbola, T. M. L. "Consumer brand equity : a model for the measurement, analysis and evaluation of consumer perceived value." Thesis, Aston University, 2003. http://publications.aston.ac.uk/10757/.

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The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise of a brand is better viewed from the consumers’ perspective. I specifically focus on consumers as a unique group of stakeholders whose involvement with brands is crucial to the overall success of branding strategy. To this end, this research examines the constellation of ideas on brand equity that have hitherto been offered by various scholars. Through a systematic integration of the concepts and practices identified but these scholars (concepts and practices such as: competitiveness, consumer searching, consumer behaviour, brand image, brand relevance, consumer perceived value, etc.), this research identifies CBE as a construct that is shaped, directed and made valuable by the beliefs, attitudes and the subjective preferences of consumers. This is done by examining the criteria on the basis of which the consumers evaluate brands and make brand purchase decisions. Understanding the criteria by which consumers evaluate brands is crucial for several reasons. First, as the basis upon which consumers select brands changes with consumption norms and technology, understanding the consumer choice process will help in formulating branding strategy. Secondly, an understanding of these criteria will help in formulating a creative and innovative agenda for ‘new brand’ propositions. Thirdly, it will also influence firms’ ability to simulate and mould the plasticity of demand for existing brands. In examining these three issues, this thesis presents a comprehensive account of CBE. This is because the first issue raised in the preceding paragraph deals with the content of CBE. The second issue addresses the problem of how to develop a reliable and valid measuring instrument for CBE. The third issue examines the structural and statistical relationships between the factors of CBE and the consequences of CBE on consumer perceived value (CPV). Using LISREL-SIMPLIS 8.30, the study finds direct and significant influential links between consumer brand equity and consumer value perception.

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Karkkila, H. (Harri). "Consumer pre-purchase decision taxonomy." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514287985.

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Abstract A high level of customer perceived value is the key to customer loyalty and to the profitability of customers and companies. It is not enough to meet the customer's needs in order to win customer loyalty. Instead the aim for companies should be to try to delight customers. Customers are delighted when they feel that the product or service not only fulfils their needs and expectations, but also gives them unexpected additional value. Value has been studied widely and there are several different models and theories to describe customer perceived value. In the main, they tend to be too general or insufficient or they do not provide a useful guide for management practices. Therefore the aim of this thesis is to generate a theory for consumer perceived value which could be useful for managements trying to develop superior value so as to improve their customer loyalty. Pre-purchase consumer value was examined applying Grounded Theory methodology and by synthesizing the existing research results. The resulting theory from this synthesis consists of three main stages namely, gaining, sacrifice and purchase factors. The gaining stage has three sub elements: substance, reputation and interaction. All these sub-elements have the same four subcategories: emotional, social, functional and economical elements. What is novel about this research is its treatment of customer perceived value firstly, from the perspectives of the companies – based on three functionally different factors: substance, reputation and interaction – and secondly from the perspective of the customers based on the identified subjective outcomes (i.e. emotional, social, functional and economic factors). Based on this approach companies can develop products based on a better understanding of consumer perceived value.

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Smith, Renate. "The impact of a strategic alliance on customer perceived value." UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0182.

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The formation of alliances has become a key strategy for businesses wishing to grow. Yet the majority of these alliances fail. Most of the research into strategic alliances has focused on the benefits to the business itself, such as access to new markets, new technology or new knowledge. Surprisingly little research has examined the impact such alliances have on the customer, so we do not know if these alliances result in tangible benefits for customers that can be used to improve the outcomes of the alliance. The present study examined whether such an alliance added value to customers or improved their relationship with a service provider. The study found customers differentiated between

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Flodemark, Cornelia, and Rahel Zumbuehl. "Generation Z’s Perceived Value of Customised Fashion : A Mixed Method Approach." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26518.

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The standardised approach of producing fashion products in conjunction with the fast fashion trend has triggered a throwaway culture where premature disposal of well- functioning fashion products is a major problem. However, a shift has been revealed with the emerging demand for personalised fashion, as opposed to standardised garments. Generation Z is known for its urge to showcase personal identity, which makes this consumer group a driver in the growing trend of customisation. The relevance of customisation in fashion is further fuelled by its capability to enhance consumers’ emotional attachment towards the customised product, which often results in the product being kept longer. The perceived consumer value of customisation is acquired from the final product as well as the co-design process. The purpose of this study is to investigate Generation Z’s perceived value of customised fashion products and the co-design process. The underlying objective is to explore if the concept of customisation has the potential of becoming more established in the future fashion industry. The study follows an abductive reasoning and adopts a mixed method research with the explanatory sequential design. This mixed method design is a two-phase approach starting with the collection and analysis of quantitative data, followed by the compiling and analysis of qualitative data. For the first phase, a self-administered online questionnaire was conducted. The second phase entailed semi-structured interviews, which were designed to make up for obscure results in the survey. The Consumer Perceived Value Tool (CPVT) served as a theoretical lens for analysis and guided the construction of the data collection tools. By means of the CPVT the study found that Generation Z particularly perceive value in the utilitarian and creative-achievement benefits of customised fashion. Moreover, the perceived self-expressiveness and hedonic value were deemed significant to the generation. Generation Z showed little evidence of perceiving value in the uniqueness benefit of customised fashion. Lastly, an additional perceived value of customisation was proposed and is related to environmental sustainability, which is acquired from the benefit of acting more responsibly.

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La, Vinh Quang Marketing Australian School of Business UNSW. "An empirical investigation of client perceived value for professional B2B services in an international context." Awarded by:University of New South Wales. School of Marketing, 2005. http://handle.unsw.edu.au/1959.4/22426.

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In today???s highly competitive business environment, client perceived value has become increasingly important to practitioners and business researchers as it is believed to be central to client decision-making, satisfaction and client retention. However, there are few insights as to what constitutes client perceived value and what are its antecedents, especially in the context of international, professional business-to-business (B2B) services. This study thus addressed two key questions: (i) what are the antecedents of client perceived value in an international, professional B2B service setting?; and (ii) how do these determinants influence client perceived performance and value under different contingency conditions (e.g., perceptions of country-oforigin (COO) and client experience)? The research was undertaken in two phases: Phase 1 included a literature review covering services marketing, international marketing, resource-based theory, contingency theory as well as an exploratory research amongst eight dyadic case studies. The objectives were to identify the key variables that contribute to client perceived performance and value; to fine tune the key constructs adopted from the literature; and to verify the linkage between the resource-based view (RBV) of a firm and client perceived value. By drawing on the theories mentioned above, and the results from the exploratory research, a conceptual model and a series of hypotheses were developed. The data used to test the model in Phase 2 was collected from 218 client firms in both Malaysia and Thailand. The data was collected through a mail survey with a net response rate of 32.9%, and was analysed via structural equation modelling, regression analysis and subgroup analysis. The results show that the key antecedents of perceived performance which in turn drives client value, included technical skills, customer orientation, innovation and firm reputation. The findings also suggest that COO moderates the relationships between these antecedents and perceived performance, while client experience moderates the association between perceived performance and value. The results provide a better understanding of value perceived by the B2B clients in an international setting. The academic contributions of this thesis are: the linkage of RBV and the services paradigm in an international context; the understanding of client perceived value and its antecedents; and the establishment of metric equivalence of measures employed across two countries (Malaysia and Thailand). Finally, the managerial contributions include guidance for exporting firms in terms of resource allocation to achieve competitive advantage; utilising the COO effect in promotion; and managing client value perceptions in international markets.

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Abdul, Kudus Syahibudil I. "The value of personalised consumer product design facilitated through additive manufacturing technology." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/34616.

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This research attempted to discover how Additive Manufacturing (AM) can best be used to increase the value of personalised consumer products and how designers can be assisted in finding an effective way to facilitate value addition within personalisable product designs. AM has become an enabler for end-users to become directly involved in product personalisation through the manipulation of three-dimensional (3D) designs of the product using easy-to-use design toolkits. In this way, end-users are able to fabricate their own personalised designs using various types of AM systems. Personalisation activity can contribute to an increment in the value of a product because it delivers a closer fit to user preferences. The research began with a literature review that covered the areas of product personalisation, additive manufacturing, and consumer value in product design. The literature review revealed that the lack of methods and tools to enable designers to exploit AM has become a fundamental challenge in fully realising the advantages of the technology. Consequently, the question remained as to whether industrial designers are able to identify the design characteristics that can potentially add value to a product, particularly when the product is being personalised by end-users using AM-enabled design tools and systems. A new value taxonomy was developed to capture the relevant value attributes of personalised AM products. The value taxonomy comprised two first-level value types: product value and experiential value. It was further expanded into six second-level value components: functional value, personal-expressive value, sensory value, unique value, co-design value, and hedonic value. The research employed a survey to assess end-users value reflection on personalised features; measuring their willingness to pay (WTP) and their intention to purchase a product with personalised features. Thereafter, an experimental study was performed to measure end-users opinions on the value of 3D-printed personalised products based on the two value types: product value and experiential value. Based on the findings, a formal added value identification method was developed to act as a design aid tool to assist designers in preparing a personalisable product design that embodies value-adding personalisation features within the product. The design method was translated into a beta-test version paper-based design workbook known as the V+APP Design Method: Design Workbook. The design aid tool was validated by expert designers. In conclusion, this research has indicated that the added value identification method shows promise as a practical and effective method in aiding expert designers to identify the potential value-adding personalisation features within personalisable AM products, ensuring they are able to fully exploit the unique characteristics and value-adding design characteristics enabled by AM. Finally, the limitations of the research have been explained and recommendations made for future work in this area.

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Ali, Husam Mukhtar. "Predicting the overall perceived value of a leisure service a survey of restaurant patrons in Pretoria /." Pretoria : [s.n.], 2007. http://upetd.up.ac.za/thesis/available/etd-07252007-113203/.

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Bezerra, Francineide de Morais. "The value perceived by the consumer: proposition and test an evaluation model in the soft drinks market." Universidade Federal do CearÃ, 2005. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3631.

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This essay focus on the development and implementation of a model to evaluate consumer perceived value. Initially, itâs discussed the perceived value concept, its importance under strategy and marketing perspectives and its relation to price and quality. The model is presented, considering each step to be followed: perceived quality study of brands in the market; consumerâs perceptions of competitorâs prices; and the value map development, defined considering the relation quality/price for each brand in the market. The model applicability was tested in a soft drink category study in Fortaleza market, based in a survey with 400 consumers. The application shows that the model, built under consumerâs point of view, can provide a descriptive panel of competitorâs positions and relevant information to be used in market diagnoses. The information and the descriptive panel mentioned can be useful, not only in strategic analyses, but also in price formulations.<br>Esta dissertaÃÃo estÃ centrada no desenvolvimento e utilizaÃÃo de um modelo para a avaliaÃÃo do valor percebido pelos consumidores. Inicialmente, Ã discutido o conceito de valor percebido, sua importÃncia sob as perspectivas estratÃgicas e mercadolÃgicas e sua relaÃÃo com o preÃo e a qualidade. O modelo Ã apresentado a partir da descriÃÃo dos passos necessÃrios para sua aplicaÃÃo: o estudo da qualidade percebida de cada marca; o levantamento das percepÃÃes dos consumidores com relaÃÃo aos preÃos dos concorrentes; e o desenho do mapa de valor, que Ã traÃado a partir das relaÃÃes qualidade/preÃo definidas para cada marca do mercado. A aplicabilidade do modelo foi testada atravÃs de um estudo da categoria de refrigerantes no mercado de Fortaleza, que envolveu uma pesquisa do tipo survey junto a 400 consumidores. Verificou-se que o modelo fornece um quadro descritivo dos posicionamentos mercadolÃgicos dos concorrentes e outras informaÃÃes relevantes para o diagnÃstico de mercado, considerado sob a Ãptica dos consumidores. As informaÃÃes e o quadro descritivo citados podem ser utilizados para anÃlises e formulaÃÃes estratÃgicas e para a formaÃÃo de preÃos.

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Håkansson, Elvira. "Valuable aspects of Slow Fashion : A consumer perspective." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96877.

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Background: The slow fashion industry arose as a contraposition to the unsustainable ways of fast fashion, and emphasizes attentive consumption and production. It is characterized by four characteristics - transparency, quality, localism and exclusivity – each described with valuable traits in previous studies. However, current marketing efforts of slow fashion are focused only on two transparency aspects; sustainability and ethics, although previous studies show that these have no influence on consumers consumption choices. Therefore, this study aims to explore which aspects within these four characteristics that are perceived as valuable by consumers, so that a value package model for the consumer perceived valuable aspects of slow fashion can be developed. Purpose: The purpose of this thesis is to develop a new value package model that presents the consumer perceived valuable aspects of slow fashion. Methodology: This exploratory qualitative study was conducted through nine semi-structured interviews with Swedish fashion consumers between the age of 18-26. The participants were selected through convenience sampling, and the interviews resulted in 91 pages of collected data. The data was then analyzed with the help of thematic coding. The findings derived from the study was then used to develop a new value package model; presenting the consumer perceived valuable aspects of slow fashion. Findings: There were six consumer perceived value aspects of slow fashion. These were, in order of highest influence to lowest; classical style, product personality, durability, limited production, security and knowledge. Conclusion: This study contributes with the theoretical implication of a new proposed value package model that displays the customer perceived value aspects of slow fashion. In addition, it provides managerial implications that may help marketers and companies to streamline their marketing efforts of slow fashion.

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Books on the topic "Perceived Consumer Value"

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Puustinen, Pekka. Towards a consumer-centric definition of value in the non-institutional investment context: Conceptualization and measuremement of perceived investment value. Tampere University Press, 2012.

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Zeithaml, Valarie A. Defining and relating price, perceived quality, and perceived value. Marketing Science Institute, 1987.

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Grabher, Gernot, and Oliver Ibert. Schumpeterian Customers? How Active Users Co-create Innovations. Edited by Gordon L. Clark, Maryann P. Feldman, Meric S. Gertler, and Dariusz Wójcik. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780198755609.013.36.

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Up until recently, the role of the customer in economic geography seems to have been confined to a passive recipient of products at the end of the value chain. Innovation, in particular, has been conceived as an affair within and between firms. More recently, however, this traditional perception has been challenged. Consumers, in fact, are no longer seen as mere buyers of commodities but are more and more perceived (and perceive themselves) as competent users who contribute valuable knowledge to innovation processes and who have the power and capacity to intervene at all stages in the value creation process. Value co-creation has emerged as a new paradigm that signifies this transformation of the role of consumers. The prime aim of this chapter is to map out the evolving terrain of value co-creation and to draw conclusions for economic geographical inquiry into innovation processes.

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Napier, Susan. An Anorexic in Miyazaki’s Land of Cockaigne. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190240400.003.0016.

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This chapter discusses how copious excretion and vomit feature in popular animator Miyazaki Hayao's Academy-award winning feature Spirited Away (2001), arguing that these bodily eruptions are critiques of rampant consumer capitalism in contemporary Japan. Set in a carnivalesque world revolving around a luxurious bathhouse for gods of all shapes and sizes, the film repeatedly portrays scenes of food excess, denial, and expulsion, which can be interpreted as anorexia and bulimia. The chapter sees the eating frenzies depicted as Miyazaki's metaphor for materialistic overconsumption, and perceives the strong work ethic and self-denial that bring about the protagonist Sen's salvation as Miyazaki's call for a return to traditional values.

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Borer, Michael Ian. Vegas Brews. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479885251.001.0001.

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Equally reviled and revered as “Sin City,” Las Vegas is both exceptional and emblematic of contemporary American cultural practices and tastes. Michael Ian Borer takes us inside the burgeoning Las Vegas craft beer scene to witness how locals use craft beer to create and foster not just a local culture but a locals’ culture. Through compelling detailed ethnographic accounts and interviews, Vegas Brews provides an unprecedented look into the ways that brewers, distributors, bartenders, and drinkers fight against the perceived and preconceived norm about what “happens in Vegas” and lay claim to a part of their city that is too often overshadowed by the bright lights of tourist sites. In doing so, Borer shows how our interactions with the things we care about—and the ways that we care about how they’re made, treated, and consumed—can lead to new senses of belonging and connections with and to others and the places where we live. In a world where people and things move around at an extraordinary rate, the folks Borer spent time talking (and drinking) with remind us to slow down and learn how to taste the “good life,” or at least a semblance of it, even in a city where style is often valued over substance.

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Book chapters on the topic "Perceived Consumer Value"

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Dessì, Cinzia, Michela Floris, and Giuseppe Melis. "Learning from a Wrong Consumer Perception: Bridging the Gap Between Created Value and Perceived Value." In Management of the Interconnected World. Physica-Verlag HD, 2010. http://dx.doi.org/10.1007/978-3-7908-2404-9_34.

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Wiedmann, Klaus-Peter, Levke Albertsen, and Evmorfia Karampournioti. "Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract." In Marketing Opportunities and Challenges in a Changing Global Marketplace. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39165-2_206.

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Hussin, Shahril, Hasiful Fata Talhah, Nor Azureen Rozekhi, and Rahmat Hashim. "The Perceived Value of Celebrity Chef Endorsement Toward Consumer Purchase Intention on Food Products." In Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014). Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-1458-1_83.

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Van Riper, Silvia, Sabrina V. Helm, and Tony Stovall. "Material Love in the Digital Age – Comparing Perceived Consumer Value of Digital versus Physical Products." In Dienstleistungen 4.0. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17550-4_20.

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Hsu, Chung-Yi, Ya-Wen Huang, and Shu-Hui Chuang. "Examining the Relationships Among Electronic Word of Mouth, Perceived Value and Risk, and Consumer Purchase Intention." In Innovative Mobile and Internet Services in Ubiquitous Computing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-61542-4_81.

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Javed, Muhammad Kashif, Muhammad Nazam, Jamil Ahmad, and Abid Hussain Nadeem. "The Impact of Consumer Perceived Ethical Value on Trust and Brand Loyalty: Personality as Moderation Variable." In Proceedings of the Eighth International Conference on Management Science and Engineering Management. Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-642-55122-2_137.

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Wiedmann, Klaus-Peter, Stefan Behrens, Nadine Hennigs, and Christiane Klarmann. "What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_138.

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Lv, Jiaming, Quanyuan Wu, Jiuming Huang, and Sheng Zhu. "Network Comments Data Mining-Based Analysis Method of Consumer’s Perceived Value." In Advances in Swarm and Computational Intelligence. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20472-7_10.

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Liao, Jun-feng, Hua-qiong Chen, and Pei-er Cai. "The Influence of Consumers’ Need for Uniqueness on Perceived Value and Purchase Intention." In Proceedings of 20th International Conference on Industrial Engineering and Engineering Management. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40072-8_112.

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Wu, Wann-Yih, Shu-Hui Chen, and Hsiao-Yun Lu. "The Moderating Roles of Perceived Risks and Social Influences with Regard to the Effects of Consumers’ Perceived Value and Online Purchasing." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_156.

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Conference papers on the topic "Perceived Consumer Value"

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Azam Khan, Md Ashraful. "Consumer Community On Tourism Social Media And Consumer Perceived Value: Review Paper." In 13th Asian Academy of Management International Conference 2019. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.10.40.

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Firli, Anisah, Lili Adi Wibowo, Mokh Adib Sultan, and Yudi Azis. "Integrated Model of Consumer Perceived Value - Evidence from Indonesia." In 2nd Global Conference on Business, Management, and Entrepreneurship. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007116101350138.

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Qi, Qiu, and Yao Tang. "Perceived brand internationalism effects on Chinese consumer perceived symbolic value of international brands." In 2011 International Conference on Management Science and Engineering (ICMSE). IEEE, 2011. http://dx.doi.org/10.1109/icmse.2011.6070008.

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Dai, You-Yu, and Chun Wang. "Interaction of WeChat Friends Circle and Perceived Value on Consumer Trust." In the 2018 International Conference. ACM Press, 2018. http://dx.doi.org/10.1145/3210506.3210508.

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Ying-Ping Liang. "The relationship between consumer experience, perceived value and impulsive buying behavior." In 2011 International Summer Conference of Asia Pacific Business Innovation and Technology Management (APBITM). IEEE, 2011. http://dx.doi.org/10.1109/apbitm.2011.5996329.

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Chen, Xinhui, Hang Duan, and Xin Jin. "On Consumer Perceived Value of Digital Cameras' Brands:A Survey from Beijing Market." In International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2015). Atlantis Press, 2015. http://dx.doi.org/10.2991/lemcs-15.2015.320.

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Gong Yanping and Zhang Peng. "How standards collaboration strategy affects consumer perceived value of product: An empirical research." In 2011 International Conference on Management Science and Industrial Engineering (MSIE). IEEE, 2011. http://dx.doi.org/10.1109/msie.2011.5707448.

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Yunxin Fu and Bing Hu. "The effects of low-carbon consumption on consumer perceived value in green hotels." In 2011 International Conference on Business Management and Electronic Information (BMEI). IEEE, 2011. http://dx.doi.org/10.1109/icbmei.2011.5916944.

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Hu, Bing, Yunxin Fu, and Ye Wang. "An Empirical Study on the Dimensions of Consumer Perceived Value in Green Hotels." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5998754.

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Zhang, Hao, and Chunxiao Liu. "Research on The Impact of Reviews on Consumer Perceived Value in Live Streaming." In 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210806.090.

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Reports on the topic "Perceived Consumer Value"

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Li, Yishuang, Wi-Suk Kwon, and Sang-Eun Byun. Effects of App Name Suffixes and App Information Quality on Consumers’ Perceived App Value. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-657.

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Sadachar, Amrut, and Ann Marie Fiore. Influence of Perceived Experiential and Functional Value on Indian Consumers' Mall Satisfaction and Mall Patronage Intention. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1493.

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