Relevant bibliographies by topics / Perceived image of the local product

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Perceived image of the local product'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Perceived image of the local product"

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Harrasse, Oualid, and Saida Marso. "The Impact of the Perceived Image of Local Products on Consumers' Attitudes Towards Local Products." RA JOURNALS OF APPLIED RESAERCH 11, no. 05 (2025): 381–91. https://doi.org/10.5281/zenodo.15476334.

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ABSTRACT: Local products, distinguished by their particular geographical origin and traditional production techniques, are gaining popularity among consumers. This article focuses on understanding the impact of the Perceived Image of Local Products on consumers' attitudes toward Chefchaouen local products (CTP), with the aim of identifying and understanding the factors influencing their purchase and consumption decisions. From the analysis of the results obtained from the quantitative study, it appears that consumers have, overall, a positive perception of Chefchaouen local products with a str
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Fan, MO, and CHEE Weiming. "A Study of Regional Image of Agricultural Product Impact on Purchase Intention." Journal of Social Science Studies 10, no. 1 (2023): 248. http://dx.doi.org/10.5296/jsss.v10i1.21028.

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This paper presents a theoretical model that focuses on enhancing consumers' purchase intention towards agricultural products by leveraging regional branding theory and customer perceived value. The aim is to boost the development of the agricultural industry, increase the added value and market competitiveness of agricultural products, and improve the efficiency and sustainability of agricultural production. To validate the relationship between regional image, perceived quality, and purchase intention, an online questionnaire survey was conducted involving 612 participants. The results indica
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Matshonisa Seeletse, Solly. "Demarketing strategy to develop perceived product reputation: applications in three distinct environments." Problems and Perspectives in Management 14, no. 4 (2016): 230–35. http://dx.doi.org/10.21511/ppm.14(4-1).2016.12.

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This paper illustrates ‘demarketing’ and its uses to improve product image in the customers’ viewpoints. Three events stimulated the investigations. First, a leading political party lost local municipal elections in a large South Africa metropolitan. Second, a reputable soccer club lost many fans to other teams. Thirdly, a local confectionary lost clients. Investigations took place in the three settings (soccer, politics and confectionary business). The respondents were known clients or fans of the original entities, who had defected to rivals. A questionnaire was used to collect data. The ent
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Fatmawati, Indah, and Muhammad Athar Alikhwan. "How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision?" E3S Web of Conferences 316 (2021): 01020. http://dx.doi.org/10.1051/e3sconf/202131601020.

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The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and consumer purchase decisions. The respondents of this study are consumers of local shoe cleaner products claimed as green ones. The setting is a new brand of shoe cleaner introduced in Yogyakarta, Indonesia. This brand is a green product developed with a green marketing program. Using the purposive sampling method, we chose one hundred fifty respo
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Peštek, Almir, and Merima Činjarević. "Tourist perceived image of local cuisine: the case of Bosnian food culture." British Food Journal 116, no. 11 (2014): 1821–38. http://dx.doi.org/10.1108/bfj-01-2014-0046.

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Purpose – The purpose of this paper is to explore the underlying dimensions of local cuisine image by identifying the key cuisine attributes tourists rely on in their evaluations of local cuisine; and to identify those dimensions of local cuisine image which have the strongest influence of tourist satisfaction with food experience. These issues are addressed within the context of Bosnia and Herzegovina, an emergent tourism market in Western Balkans. Design/methodology/approach – The research is exploratory. The city of Sarajevo was chosen as a study setting. Image of local cuisine was measured
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Adelia Tiara Andani and Osly Usman. "The Effect of Brand Image and Design Innovation on Consumer Purchase Interest in Export Bag Products through Perceptions of Product Quality after Rebranding." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2180–95. https://doi.org/10.21009/isc-beam.013.162.

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This study aims to analyze the effect of brand image and design innovation on consumer buying interest in Exsport Bag products through the mediating variable of perceived product quality. This study focuses on Exsport Bag products following a rebranding effort, with the objective of assessing the impact of the implemented brand image and design innovations on quality perceptions and consumer appeal. It is posited that brand image has the capacity to engender favourable associations, whereas design innovation confers additional value in terms of both aesthetics and functionality, which in turn
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Letsoin, Boginskaya, and Sri Vandayuli Riorini. "The Mediating Role of Attitude Toward Product Towards Halal Cosmetic Purchase Intention in Female Consumers in Indonesia." Journal of Social Research 2, no. 5 (2023): 1616–33. http://dx.doi.org/10.55324/josr.v2i5.854.

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The halal industry has now become a world rend and has increased consumer opportunities every year. The State Global Islamic Economic Report 2020-2021 shows that world consumption in the halal industry reached USD 2.02 trillion The purpose of this research is to identify factors that can increase the purchase intention of local Indonesian halal cosmetic brands with attitude mediation. The sample of this study were female consumers who had bought serum, lip cream and lipstick from local halal cosmetic brands (Wardah, Emina and Make Over). In this study, the amount of data processed was 258 resp
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Kusuma, Wardani, and Susanto Annie. "The Impact of Brand Image and Perceived Price on Imported Halal Skincare Purchase Decision: Study on Safi's Consumers in Central Java, Indonesia." International Journal of Science and Business 4, no. 10 (2020): 108–20. https://doi.org/10.5281/zenodo.4059333.

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Halal as an Al-Qur’an term applies to legal products that are permitted to use or consume according to Islamic thought. As non-food, halal product, skincare is categorized as a cosmetic product. Indonesia has the largest Muslim population of 207.2 million people, it makes Muslim consumers in Indonesia are interested in not only consuming local halal skincare but also imported halal skincare. Not only focus on the Muslim consumers only, but how the image of Safi’s brand and perceived price in the consumers mind can affect the purchase decisions considering that Safi is an imported s
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Jigna, Trivedi, Sunita Jatav, and Prakash Gagan. "Private Label Brand: Unveiling The Key Drivers Of Consumers' Purchase Intention." KOREA REVIEW OF INTERNATIONAL STUDIES 16, no. 47 (2023): 280–300. https://doi.org/10.5281/zenodo.10051337.

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Purpose: The purpose of this research is to provide insight on how factors such as store image, private label brand, perceived risk, price consciousness, word of mouth, perceived value, private label brand familiarity, and passion for local influence consumers' propensity to make a purchase. Design/ Methodology/Approach: Using both digital and traditional survey methods, we were able to obtain data from 429 customers. Confirmatory factor analysis (CFA) was performed using AMOS 21. Findings: This study tested a model that incorporates Store-Image, Price Consciousness, Private Label Brand, Perce
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Wang, Ru, and Fei Yu. "Consumption behavior intention of geographical indication products: An extension of the theory of planned behavior." Social Behavior and Personality: an international journal 53, no. 2 (2025): 1–10. https://doi.org/10.2224/sbp.13888.

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As indicators of reputation or other regional characteristics, geographical indication (GI) products are easily recognized by consumers and are more likely to be purchased than are non-GI products; further, they play an important role in promoting the development of a local economy. In this article we built a model of the mechanism of GI products to consumer behavior intention by introducing product perceived value and origin image as predictors. We empirically analyzed 316 questionnaires from Chinese consumers using structural equation modeling. Results showed that subjective norm, behavioral
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Dissertations / Theses on the topic "Perceived image of the local product"

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Brewer, Beth Ann. "Effects of Lexical Simplification and Elaboration on ESL Readers' Local-Level Perceived Comprehension." Diss., CLICK HERE for online access, 2008. http://contentdm.lib.byu.edu/ETD/image/etd2691.pdf.

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Tsui, Sum-yin, and 徐心言. "Local motion in the image plane and in the stereo-depth plane distortsan object's perceived location and spatial arrangement." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B38610607.

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Tsui, Sum-yin. "Local motion in the image plane and in the stereo-depth plane distorts an object's perceived location and spatial arrangement." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B38610607.

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Carrilha, Nina Sampaio. "In-School CSR and its impact on brand image, brand identification and brand reputation: the moderator effect of brand familiarity, product involvement and cause-brand fit." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11728.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The objective of this study is to understand how children respond to an in-school CSR activity when fictionally sponsored by a brand. Despite the wide range of studies on the impacts of CSR activities on adults, our research aims at studying their impact on children. We analysed the outcomes of Brand Image, Brand Reputation, Brand Identification and Perceived Intent. Also, we studied the moderator effects of Product Involvement, Brand Fa
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Diniso, Chuma. "Consumers' perceptions when evaluating brand extensions in relation to the original brand." Thesis, University of the Western Cape, 2008. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_2918_1298370876.

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<p>This study examines how consumers perceive the overall quality and similarity/fit of the brand extensions (Nike camera, Nike socks, and Nike golf balls) in relation to the original brand (Nike athletic shoes) and how these perceptions influence their attitudes towards the extensions. The researcher proposes that the perceived overall quality of the brand extensions will be congruent to that of the original brand and that the attitude towards the brand extensions will be favourable only when there is a perceived similarity/fit between the brand extensions and the original brand. In order to
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Forsido, Mulugeta Z. "Brand loyalty in Smartphone." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179607.

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Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and
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Hsiung, Ming-Chen, and 熊明真. "The Study of the Effects of Perceived Price, Local Image and Trust on Purchase Intention and Brand Awareness-A case study of Agricultural Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/58359983707854600551.

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碩士<br>國防大學管理學院<br>運籌管理學系<br>100<br>With the global environment is rapidly change, the enterprises are facing competition not only domestic competitors, but a multiple market. When Taiwan accession to WTO, the agricultural development facing the free-market and competition, the agricultural products receive to severe competition and challenges from imported agricultural products. To consumers have connected, the regions of origin build a regional agriculture’s brand and through marketing mix to increase brand awareness. But the kind of regional brands is numerous that is important to how attrac
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Chen, Yu-Chun, and 陳祐群. "The Discrepancy Between Product Naming and Perceived Image of Smartphones." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/779yz6.

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碩士<br>明志科技大學<br>工業設計系碩士班<br>102<br>As information and communication technology has advanced, mobile phones have evolved from bulky mobile devices into smartphones that, despite having slim and light-weight bodies, can satisfy various entertainment, social networking, and business communication needs. Mobile phone companies worldwide have recently emphasized aesthetic design and marketing strategies, but have overlooked users’ needs and emotional reactions, thereby increasing product identity risks in new product development. Based on a case study of hTC Corporation, this study examined the dis
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Tu, Mei Hsiu, and 塗媄琇. "The Effects of Green Product Image on Perceived Value and Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/82313311676498014839.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>101<br>This study provides insights into how green product image affects consumers’ perceived value and purchase intention. The samples were the consumers who had used printers. Convenience sampling was used to conduct the survey for this research, 321 questionnaires were distributed and 305 of them were returned. The valid response rate is around 95.0%. Descriptive statistics, Pearson’s correlation analysis and multiple regression analysis were used to analyze the data. The model was mostly supported by the data. Firstly, the findings of the study suggested that
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AmandaEdden and 艾庭恩. "The Effects of Athletic Wear Store Image on Taiwanese Consumer Perceived Product Quality." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/64783278088815682940.

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Books on the topic "Perceived image of the local product"

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Liu, Chih-Chieh. Denaturalizing Coco’s “Sexy” Hips. Edited by Melissa Blanco Borelli. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199897827.013.018.

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This chapter, starting from a seemingly standardized dance promotion in Mandarin pop, one of the dominant music genres in East Asia, attempts to reveal the cultural logics and to denaturalize the corporeal discourses behind what is commonly perceived as the “naturally” spectacular hip movement of a Chinese-American superstar, Coco Lee, whose dance is, in Taiwan, often linked with the idea of “sexiness” and “American-ness.” Calling upon Judith Butler’s idea of performativity (1990) in tandem with Richard Dyer’s notion of star image (1979) and the concept of the dancing body (Thomas 1995; Foster
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Chase, Zachary James. The Inca State and Local Ritual Landscapes. Edited by Sonia Alconini and Alan Covey. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190219352.013.9.

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Ritual landscapes were integral to Inca imperial expansion, both as a medium for and as a product of the interaction between the Inca state and regional and local polities. The incorporation of peoples and lands into the Inca Empire entailed complex dealings with local and regional huacas, together with the co-optation and modification of local elite lineages, corporate origins, and histories. Late Horizon ritual landscapes were thus emergent phenomena, constructed over time through processes of negotiation and reconfiguration between the Inca and other peoples. I refer to these negotiated lan
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Tapias, Maria. Anxious Ambitions and the Financing of Tranquility. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039171.003.0005.

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This chapter examines the uneven terrain of economic success in Punata by focusing on the experiences of members of a group of more prosperous career chola and mestiza market women. In particular, it explores how these women sought to mitigate their fears of envy and sorcery through their religious devotion to an image of Saint James known as “Tata Bombori,” regarded as the patron saint of healers and sorcerers. The chapter begins with a discussion of how concerns about envy and sorcery and the risks they pose to health influenced local embodied understandings of emotional distress in Punata.
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Book chapters on the topic "Perceived image of the local product"

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Boughrara, Hayet, Liming Chen, Chokri Ben Amar, and Mohamed Chtourou. "Facial Expression Recognition Based on Perceived Facial Images and Local Feature Matching." In Image Analysis and Processing – ICIAP 2013. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-41184-7_60.

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Dewanthi, Desyra Sukma, and Muhammad Azhar Nitipradja. "Integrated Model of Factors Affecting Consumer Attitudes Towards Video Game Online Shopping Through Online Storefront." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_120.

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AbstractThe rapid growth of technology has been experienced since the beginning of the 21st century. Technology has become inseparable from the daily life of today’s society; with the help of daily devices such as tablets, smartphones, and laptops, the internet can now be accessed instantly. Due to technology’s growth, many industries have become more digitalized. Industry such as entertainment and video games can now be distributed digitally through the company’s digital distribution, known as Online Storefronts. Digital distribution, such as Online Storefronts, enables users to purchase vide
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Terbish, Baasanjav. "4. The Cat." In Humans, Dogs and Other Beings. Open Book Publishers, 2025. https://doi.org/10.11647/obp.0450.04.

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This chapter offers readers a local perspective on the human-cat bond, depicting cats as both pets and enigmatic beings featured in folklore, ancient legends, and modern bolson yavdal stories. In cosmology, cats are perceived as messengers of death and omens. By intertwining cosmological beliefs with everyday life, the chapter explores the cat’s evolving image in Mongol culture.
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Walansendow, Agustinus, and Bet El Silisna Lagarense. "Monitoring Growths and Product Quality of Local Souvenirs to Enhance Tourist Destination Image of North Sulawesi, Indonesia." In Balancing Development and Sustainability in Tourism Destinations. Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-1718-6_26.

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Lee, K. M. "The impact of country-of-origin image and perceived brand prestige on perceived product quality, consumers' purchase intention of Korean skincare in Indonesia with consumer ethnocentrism as a moderating variable." In Contemporary Research on Management and Business. CRC Press, 2022. http://dx.doi.org/10.1201/9781003295952-30.

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d’Abbs, Peter, and Nicole Hewlett. "Community-Based Restrictions on Alcohol Availability." In Learning from 50 Years of Aboriginal Alcohol Programs. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-0401-3_5.

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AbstractThis chapter reviews the emergence from the 1980s of community-based initiatives aimed at reducing alcohol-related harm by curtailing the availability of alcohol. We distinguish three types of local restrictions on supply: voluntary agreements negotiated between liquor outlets and neighbouring communities; restrictions negotiated between outlets and communities and then incorporated into the licence conditions of the outlets concerned, and restrictions imposed by state/territory licensing authorities. Local restrictions on supply are usually based on a public health approach to alcohol
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Hellemans, Johan, Kim Willems, and Malaika Brengman. "The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market." In Advances in National Brand and Private Label Marketing. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-32894-7_11.

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Kansanga, Moses, and Dinko Hannan Dinko. "Visualizing the Gendering of Agricultural Mechanization in the Global South: A Review of the Underlying Drivers." In Gender, Power and Politics in Agriculture. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-60986-2_3.

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AbstractWhile mechanization has emerged as a key pathway for improving agriculture in the Global South, the materialization of its perceived benefits has been hindered by gender inequalities in technology use. Deeply connected to this gendering of technology are debates about the drivers of women’s low access to and control of mechanized agricultural technologies. Drawing on the gender mechanization literature and based on insights from mechanization research in sub-Saharan Africa, we explore the multi-scalar factors that explain the gendering of mechanized technologies in the Global South and
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Debnár, Miloš. "Locating the Complexity of Whiteness in the Migration Context of Japan: White Europeans as ‘Good Migrants’." In IMISCOE Research Series. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-81545-4_6.

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Abstract This chapter further develops earlier arguments on contradictory consequences of whiteness for migrants in Japan and argues that those constructed as white are often conflated with the notion of ‘good migrants’. The chapter draws on semi-structured interviews with forty-four Europeans living in Japan or having an experience of living in Japan for longer period and analyzes the narratives of their positionality vis-à-vis the majority society and in extension, with other minorities as well. The analytical part focuses on the narratives of the experience during the Covid-19 pandemic and
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Verma, Rinki, and Manoj Kumar. "Brand Extension in FMCG Sector Through Social Media Enabled CRM and Investigating Its Impact on Brand Equity." In Building a Brand Image Through Electronic Customer Relationship Management. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5386-5.ch009.

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Web technologies have enabled companies to have a personalized and interactive relationship with the customers, thus engaging customers in improved experience. The disruptive free tools and techniques of social media are used to foster effective E-CRM. Companies like ITC, HUL, P&amp;G, and many multinational companies are using the existing brand name for new product launch as a marketing strategy for brand extension and therefore exploiting brand equity amongst loyal customers. The study is an effort to examine the effects of FMCG ITC Aashirwaad Social CRM brand extensions strategies on custo
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Conference papers on the topic "Perceived image of the local product"

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Lao, Zhiqiang, and Heather Yu. "Scene Perceived Image Perceptual Score (SPIPS): Combining Global and Local Perception for Image Quality Assessment." In 2025 IEEE Conference on Artificial Intelligence (CAI). IEEE, 2025. https://doi.org/10.1109/cai64502.2025.00285.

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Xu, Liang, Junping Du, Jang Myung Lee, et al. "Multifocus image fusion using local perceived sharpness." In 2013 25th Chinese Control and Decision Conference (CCDC). IEEE, 2013. http://dx.doi.org/10.1109/ccdc.2013.6561502.

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Zou, Guoping, Runing Ma, Jundi Ding, and Baojiang Zhong. "Research on Product Image Retrieval with Local Features." In 2010 Chinese Conference on Pattern Recognition (CCPR). IEEE, 2010. http://dx.doi.org/10.1109/ccpr.2010.5659238.

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Cohen Zilka, Gila. "Gen Z Self-Portrait: Vitality, Activism, Belonging, Happiness, Self-Image, and Media Usage Habits." In InSITE 2023: Informing Science + IT Education Conferences. Informing Science Institute, 2023. http://dx.doi.org/10.28945/5124.

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Aim/Purpose. This study examined the self-perception of adolescents and young people aged 17-21 – how they perceived their personal characteristics, self-image, vitality, belonging to a local and global (glocal) society, happiness index and activity, media usage habits in general and smartphones in particular – in other words, it sought to produce a sketch of their character. Background. Different age groups are influenced by various factors that shape them, including living environment, technological developments, experiences, common issues, events of glocal significance, and more. People bel
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Hu, Zechao, and Adrian G. Bors. "Dot-Product Based Global and Local Feature Fusion for Image Search." In 2022 IEEE International Conference on Image Processing (ICIP). IEEE, 2022. http://dx.doi.org/10.1109/icip46576.2022.9897661.

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Pham, Hoa Hong, Ngoc Thai Pham, and Duy Vu Nguyen. "THE INFLUENCE OF PRODUCT-COUNTRY IMAGE ON THE PERCEIVED QUALITY: AN EMPIRICAL STUDY FROM VIETNAMESE CONSUMERS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.01.02.02.

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Olmos Pineda, Lorena, and Jorge Gil Tejeda. "Retrospective Temporal Perception with Virtual Products in Local Environments." In Human Interaction and Emerging Technologies (IHIET-AI 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004585.

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It was observed that a group of students in a cross-sectional study perceived a rapid passage of time during the exploration of the virtual product used as a tool in the classroom. The characteristics that accompanied this temporal perception included the detection of a resource with a high percentage of spatial interaction as well as integrated by a closed linguistic system, additionally a negative valence in the emotional response in the majority of people as users in relation to the analyzed virtual product. The results indicate that a fast perception of time is not necessarily linked to ac
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İncekara, Ahmet, and Elif Haykır Hobikoğlu. "Reverse Innovation Strategy: Local Technology Production Management Performance Booster Demand Trend Analysis." In International Conference on Eurasian Economies. Eurasian Economists Association, 2015. http://dx.doi.org/10.36880/c06.01381.

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It was the most important condition of the competition in the information society to create high added value products. Additionally, the products with high added value are composed of the differentiated products that find the living area through the innovation leaded by the creativity. The innovation concept has been mostly perceived as developed country qualification. On the other hand, the reverse innovation provides opportunity for marketing the innovations belonged to the developing markets to entire world. The reverse innovation provides the extension of the market by reaching to the larg
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Sakhechidze, Darejan, Klaudia Akantisz, and Anna Anyżewska. "Fact vs. feeling: discrepancies between body composition and self-perceived body image among female amateur athletes." In 4th International PhD Student’s Conference at the University of Life Sciences in Lublin, Poland: ENVIRONMENT – PLANT – ANIMAL – PRODUCT 9 April 2025. Wydawnictwo Uniwersytetu Przyrodniczego w Lublinie, 2025. https://doi.org/10.24326/icdsupl4.h019.

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Kaffah, Iqlima, Rohmat Jatmiko, and Widhiyo Sudiyono. "The Effect Of Brand Image And Perceived Value On Customer Loyalty (Study On Wardah Product Consumers At Aurora Cosmetics Store Malang)." In Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia. EAI, 2024. http://dx.doi.org/10.4108/eai.2-8-2023.2341528.

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