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Dissertations / Theses on the topic 'Perceived image of the local product'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Brewer, Beth Ann. "Effects of Lexical Simplification and Elaboration on ESL Readers' Local-Level Perceived Comprehension." Diss., CLICK HERE for online access, 2008. http://contentdm.lib.byu.edu/ETD/image/etd2691.pdf.

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Tsui, Sum-yin, and 徐心言. "Local motion in the image plane and in the stereo-depth plane distortsan object's perceived location and spatial arrangement." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B38610607.

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Tsui, Sum-yin. "Local motion in the image plane and in the stereo-depth plane distorts an object's perceived location and spatial arrangement." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B38610607.

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Carrilha, Nina Sampaio. "In-School CSR and its impact on brand image, brand identification and brand reputation: the moderator effect of brand familiarity, product involvement and cause-brand fit." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11728.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The objective of this study is to understand how children respond to an in-school CSR activity when fictionally sponsored by a brand. Despite the wide range of studies on the impacts of CSR activities on adults, our research aims at studying their impact on children. We analysed the outcomes of Brand Image, Brand Reputation, Brand Identification and Perceived Intent. Also, we studied the moderator effects of Product Involvement, Brand Fa

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Diniso, Chuma. "Consumers' perceptions when evaluating brand extensions in relation to the original brand." Thesis, University of the Western Cape, 2008. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_2918_1298370876.

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<p>This study examines how consumers perceive the overall quality and similarity/fit of the brand extensions (Nike camera, Nike socks, and Nike golf balls) in relation to the original brand (Nike athletic shoes) and how these perceptions influence their attitudes towards the extensions. The researcher proposes that the perceived overall quality of the brand extensions will be congruent to that of the original brand and that the attitude towards the brand extensions will be favourable only when there is a perceived similarity/fit between the brand extensions and the original brand. In order to

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Forsido, Mulugeta Z. "Brand loyalty in Smartphone." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179607.

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Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and

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Hsiung, Ming-Chen, and 熊明真. "The Study of the Effects of Perceived Price, Local Image and Trust on Purchase Intention and Brand Awareness-A case study of Agricultural Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/58359983707854600551.

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碩士<br>國防大學管理學院<br>運籌管理學系<br>100<br>With the global environment is rapidly change, the enterprises are facing competition not only domestic competitors, but a multiple market. When Taiwan accession to WTO, the agricultural development facing the free-market and competition, the agricultural products receive to severe competition and challenges from imported agricultural products. To consumers have connected, the regions of origin build a regional agriculture’s brand and through marketing mix to increase brand awareness. But the kind of regional brands is numerous that is important to how attrac

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Chen, Yu-Chun, and 陳祐群. "The Discrepancy Between Product Naming and Perceived Image of Smartphones." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/779yz6.

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碩士<br>明志科技大學<br>工業設計系碩士班<br>102<br>As information and communication technology has advanced, mobile phones have evolved from bulky mobile devices into smartphones that, despite having slim and light-weight bodies, can satisfy various entertainment, social networking, and business communication needs. Mobile phone companies worldwide have recently emphasized aesthetic design and marketing strategies, but have overlooked users’ needs and emotional reactions, thereby increasing product identity risks in new product development. Based on a case study of hTC Corporation, this study examined the dis

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Tu, Mei Hsiu, and 塗媄琇. "The Effects of Green Product Image on Perceived Value and Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/82313311676498014839.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>101<br>This study provides insights into how green product image affects consumers’ perceived value and purchase intention. The samples were the consumers who had used printers. Convenience sampling was used to conduct the survey for this research, 321 questionnaires were distributed and 305 of them were returned. The valid response rate is around 95.0%. Descriptive statistics, Pearson’s correlation analysis and multiple regression analysis were used to analyze the data. The model was mostly supported by the data. Firstly, the findings of the study suggested that

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AmandaEdden and 艾庭恩. "The Effects of Athletic Wear Store Image on Taiwanese Consumer Perceived Product Quality." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/64783278088815682940.

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Tsai, Ming-Chan, and 蔡明政. "The Effect of the Country-of-manufacture Image and Brand Image on Perceived Quality: The Moderating Role of Product Knowledge and Product Attributes." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/84521386473652850920.

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碩士<br>逢甲大學<br>企業管理所<br>94<br>Owing to globalization international enterprise have keen competition in production process of product and marketing actions. Consumers have more choice when they fact all kinds of domestic and abroad products. In Consumer Behavior Theory, product cues are important factors for consumer’s evaluation. Product cues are separated into intrinsic cues and extrinsic cues, consumer usually use extrinsic cues to evaluates quality of product. In global market, international enterprise does not only pursue low cost but brand image is depended on competitive advantage of ent

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Chang, Chao-Lang, and 張昭郎. "Taiwan Travel Fair Promotions, Brand Image, Perceived Value on Consumer Purchase Intent - Product Involvement, Perceived Risk as moderators." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/30760303332419400533.

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碩士<br>樹德科技大學<br>會展管理與貿易行銷碩士學位學程<br>103<br>ITF (Taipei International Travel Fair) and KTF (Kaohsiung International Travel Fair) are the most popular, representative and professional tourism exhibitions in Taiwan. ITF &; KTF are unmistakable trends at travel fair every year. In terms of this, the present study asks investigated the sales promotions of the exhibitors, brand images and the influences of customer perceived value on purchase intention combining with the factor analysis of product involvement and perceived risk. The study Data was collected from the internet questionnaires and the in

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Wang, Yeh-Chun, and 王業竣. "The Relationship among Product Attribute, Product Knowledge, Product Image, Perceived Value and Consumer Purchase Intention－A Case of Hybrid Electric Vehicle." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/v7n46j.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>102<br>Due to the environmental awareness, people began to attach importance to energy efficiency and reduce carbon. This global trend affects us to purchase green product. For this reason, we focus on hybrid car in this study and propose a research framework including product attribute, product knowledge, product image, perceived value and consumer purchase intention. A total of 367 valid responses were collected in our research, and we adopted structural equation modeling to examine our hypotheses. Our results suggest that product attribute, product knowledge and

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Chang, Tsang-Yu, and 張滄育. "The influence of brand image and green products on perceived quality, perceived value and purchase intention toward environmental friendly product." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5s84he.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理研究所<br>103<br>Environmental and Ecological Problems is a focus issue in the world, there are more consumers are willing to buy environmentally friendly products, nowadays there are many companies to implement the concept of environmental protection, the positive development, and manufacturing of green products, and the use of green products, environmental demands and the green flag to publish a green message to consumers. Today from each industrial markets competition, the enterprises themselves must realize product marketing model already concentrated to the consume

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Chen, I.-Tsan, and 陳億燦. "The impact of product country of origin image and between country and product and brand image perceived quality on the purchase intention-based on the motorbike." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/33979522457025241651.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>101<br>The more progressive the technology develops, the easier our earth becomes a global village, the distance between country and country is more closer, while the customers buy every products depend on where the products are made. Taiwan government lets people ride motorbike on particular highway, as a result, the sales volume of motorbike rises up steadily. This study investigates people with drivers` licenses as subjects, questionnaires are distributed from March to April, convenience sampling was utilized. A total 400 questionnaires was distributed among whi

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Che-HsiangYang and 楊喆翔. "The Effects of General Country Image, Country Product Image and Affective Country Image on Brand Image, Perceived Quality and Purchase Intention－The Case of Apparel Brands." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/kes64z.

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碩士<br>國立成功大學<br>企業管理學系<br>102<br>There is much research suggesting that the country of origin has an effect on product evaluation and brand equity, but most of them focus on the cognitive components of country image. Little empirical study has focus on the effecst of both cognitive and affective components of country image on the product evaluation. And some literatures focus on the effect of country image on general evaluation of products manufactured by that country, brand name cue is ignored. This study was designed to investigate the role of general country image (GCI), country product ima

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Chu, Chia-Ching, and 朱家靚. "A Study of the Relationship between Visual Attraction,Perceived enjoyment, perceived value, Centrality ofVisual Product Aesthetics using Cartoon Image tocrossover promote." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9z29a2.

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碩士<br>義守大學<br>管理碩博士班<br>105<br>The business marketing has become more diversified in recent years. Many industries have adopted cartoon icons for joint marketing to promote their products. The theme of the research is to study these cartoon icon joint marketing cosmetics, as well as to explore the relationship of visual appeal of the product, consumers’ perceptions of enjoyment, perceived value and centrality of visual product aesthetics. The target object of the study is female consumers, using convenient sampling and survey method to collect data. A total of 320 copies of questionnaires were

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Ko, Yi-Ting, and 柯宜廷. "The Impact of Country of Design Image and Country of Manufacture Image on Consumer’s Perceived Quality、Product Attitude and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/06093015895727311919.

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碩士<br>淡江大學<br>國際商學碩士在職專班<br>100<br>In the globalization era, enterprises segment the business processes, such as R&D, manufacturing, logistics, marketing, and service, based on local advantages to optimize overall profit. This also leads to the generation of hybrid products （products designed in one country and manufactured in another.）This study presents an extension work by decomposing the concept of Country-of-Origin（COO）image into two components: Country of Design（COD） image and Country of Manufacture（COM）image and test the influence of COD image and COM image on customer’s perceived quali

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PO-WEN, YANG, and 楊博文. "THE INFLUENCE OF PRODUCT INVOLVEMENT ON RELATIONSHIPS AMONG BRAND IMAGE, CONSUMER PERCEIVED VALUE AND PURCHASE INTENTION." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/62100614895764839906.

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Huang, Yu-Chi, and 黃友錡. "The Influence of Product Placements on Perceived Credibility, Satisfaction andBrand Image: The Case for TV News." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/22062692397263814322.

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碩士<br>國立臺灣體育大學(桃園)<br>休閒產業經營學系碩士班<br>96<br>The aim of this study is to find out the influence of product placements towards audiences’ perception. In order to investigate audiences’ perception towards different genres of product placements within TV news. Based on the interview of 239 persons by examining different views towards the product placement perception in TV news. The data analyzed by descriptive statistics, one-way ANOVA, and regression analysis. The result of this research is as below: 1. The appearance and amount of TV news product placement do affect audience’s perceived media cre

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Chu-Chun, Yang, and 楊筑鈞. "A Study of Product Innovation, Brand Image, Price Impact on Perceived Value in Woman’s Underwear Market." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/80310527028779635395.

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碩士<br>輔仁大學<br>織品服裝學系<br>91<br>Product innovation is one of the competitive strategies to create values and penetrate market ,lately . There are more and more products with innovative functionality in the market because of the advanced technologies, the well-developed techniques and the shorter product lifecycles. Therefore, manufactures should revoke and catch consumers’ passion and purchasing behavior by carrying out product innovation all the time. At the time of analyzing the factors and influence of perceived values, the research tried to take product innovation as the variable. Moreover,

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Yu, Wan-Yu, and 余宛諭. "The Impact of Product Attribute, Brand Image, Electronic Word-of-Mouth, Perceived Quality, and Perceived Value on Purchase Intention of Wearable Device." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/51195683478616775153.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>103<br>In 2014, Google launched the Android Wear system specifically for the wearable device, and Apple seized the opportunity to launch Watch OS as well. Notifications display through vibration or on screen alerts for consumers via wearable device. It is foreseeable that the era of wearable device has arrived. To know what factors play an effective role in the consumer's willingness to buy. Therefore, this study focus on the smart watch, and based on perceived value model, using SPSS 22.0 software, through descriptive statistics, reliability test, factor a

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Wu, Yuen-Chen, and 吳悅禎. "Local Image and Evaluation of the Optimum Cultural Creativity Product on Sword Lion of Anping." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/14341706549684166740.

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碩士<br>國立高雄應用科技大學<br>文化創意產業研究所<br>101<br>Local Image and Evaluation of the Optimum Cultural Creativity Product on Sword Lion of Anping Student : Yuen-chen Wu Advisor : Dr. Ying-Jye Lee Institute of Cultural and Creative Industries National Kaohsiung University of Applied Sciences ABSTRACT Sword Lion is one of cultural representative in Anping, it’s also an unique amulet over there. It is an unique cultural symbol of folk belief, it enhances Anping local cultural assets and the value of traditional art heritage. For Anping, the Sword Lion is the witness of military herit

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Lin, Tsai-Yuan, and 林才淵. "Impacts of Brand Image、Product Involvement、Perceived Value on Customer Loyalty- An Example of Coffee Chain Stores." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/yy32z3.

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碩士<br>醒吾科技大學<br>行銷與流通管理系所<br>103<br>With the development of coffee drinking habits and the emergence of inexpensive coffee, people are gradually getting used to drinking coffee instead of drinking tea in Taiwan. Although it is obvious that convenience stores has the absolute advantages of convenience and low price for selling coffee, the old brand café still cannot be replaced. The reason is that customers don’t take the convenience and low price as their first choice. Therefore, we can say that there is a great diversity of demands in the market, and thus, brand image may make different inf

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Ｐｅｎｇ, Ｐｈｏｅｂｅ, and 彭淑姮. "Product attribute and purchase intention of wearable devices: Exploring the mediation of perceived benefit and brand image." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7uxtax.

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碩士<br>國立中央大學<br>企業管理學系<br>104<br>Wearable devices can not only measure vital signs to reach the effect of health care and fitness, but also provide personal entertainment communication medium. It is considered the successor product of smartphone. The present study focused on the smart watch, the smart watch bracelet, to study the relationship among product attributes, brand image, perceived benefits, and purchasing intention. Using Vietnamese potential consumers as research participants, a total of 380 questionnaires were issued, 360 questionnaires were collected, and resulted in 351 valid que

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Li, Ming-Cheng, and 李名政. "The Relationships among Image of Origin Country, Price Search, Product Image, Perceived Risk and Purchase Decision --The Multi-brand Channel of Clothing Stores." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/53682495925469940086.

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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>101<br>With the business tentacles towards internationalization, globalization, the process of products from manufacturing to sales involves the country of design, the brand's original country and the country of manufacture in different countries or regions. And the overall image and product image of the secountries and regions affect customers' evaluation of the product as a whole. The affordable clothing marketing channel without brand popularity in order to be able to compete on price with other well-known brands in apparel industry, the apparel product co

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Ming-KuenWang and 王明坤. "Effects of New Telecom Product Services Perceived Quality, Waiting Experience, Corporate Image and Perceived Value on Consumer Behavioral Intentions and Choice Behavior in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/78402830587650141256.

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博士<br>國立成功大學<br>交通管理學系碩博士班<br>100<br>In the telecommunications industry, there is a lack of integrated research on the roles played by consumer perception in customer satisfaction. This study proposes an integrated framework, incorporating the “waiting experience” construct. The dependent variable is perceived quality of new telecommunication product services.The sample included 1,277 valid responses collected from consumers who had received new telecommunication services in Taiwan. Research results from structural equation modeling analysis show that perceived quality and perceived value of n

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Huang, Kuan-Chieh, and 黃冠傑. "The Impacts of Country-of-Origin and Country-of-Consumption Image on Perceived Product Attitude and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/07036480380790276842.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>98<br>Country-of-origin (COO) effects is broadly explored and investigated in the literature, the concept furnishes consumptions with only supply-side information from a manufacturer’s view. As global reconfiguration of value chain rises and MNCs expands their production activity across the border, country-of-origin seems loosing its premium on product evaluations. From consumptions’ perspective, we propose a new concept, country-of-consumption (COC) is not only to compensate for the demand-side information insufficiency of COO , but also to offer negative COO count

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Chiang, An-Tung, and 江安通. "The Effect of Brand Image and Price Discount Margin on Consumers'' Perceived Risk- Under Moderation of Product Involvement." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/23525349371999123874.

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碩士<br>國立臺灣大學<br>工業工程學研究所<br>95<br>Nowadays, firms often adopt price promotion as their marketing tactics because it can arouse consumers'' purchasing intention rapidly in a short period. Nevertheless, previous studies indicated that price promotion may augment consumers'' perceived risk. To our knowledge, the main purpose of price promotion is to stimulate the consumers'' purchasing intention. If this action would cause consumer''s perceived risk and make them hesitate to buy the product, it will be a vain attempt of this elaborate marketing tactic. Hence, how to balance these two conflicting

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Wang, Yu-min, and 王郁閔. "Designers and Consumers’ Perceived Difference On the Product Form Image－The Case Study for A Smart Phone Company." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/61730247765716370785.

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碩士<br>國立臺灣科技大學<br>設計研究所<br>97<br>New product development process is full of uncertainties and risks as a result of product design rely on the designer’s expertise in the past. We must consider the real needs of users in order to face the market tests in design development process. Because there are a lot of perceived differences between the designers and consumers in designing, designers must understand the real needs of users and satisfy users by creativity in the beginning of design process. This study research the designers and consumers’ perceived difference on the smart phone form image b

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Wang, Hsin-Chang, and 王幸璋. "A Study of the Relationship Chunghwa Telecom Corporate Image, Perceived Risks, and Purchase Intention of Hinet Tourism Product." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/88797775695316385875.

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碩士<br>中國文化大學<br>觀光事業學系觀光休閒事業管理碩士在職專班<br>104<br>ABSTRACT Chunghwa Telecom launched Transportation and Tourism Department in 2011 in order to support the development of Taiwan's tourism industry. Chunghwa Telecom possesses ICT (Information and Communication Technology) and cloud technology, marketing and operational resources, which in alliances with Taiwan's tourism industry, providing a smart sightseeing and travel e-commerce platform named“HiNet tourism clouds”. In this fierce competitive environment, enterprises need to enhance their ability to understand the factors influence customers when

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HUANG, HSIU-JU, and 黃秀如. "The Effect of The Working Holiday Youth’s Perceived Risk, Product Knowledge, Brand Image For the Insurance Purchasing Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/98897011345683021898.

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碩士<br>朝陽科技大學<br>保險金融管理系<br>104<br>Ministry of Foreign Affairs to enhance the international perspective and international competitiveness for young Taiwanese, and promote international youth exchange. Beginning in June 2004 with New Zealand, Japan, Canada, Germany, South Korea, the United Kingdom, the Republic of Ireland, Belgium, Poland, Hungary, Slovakia, Austria, Australia and other countries, signed the implementation of " An Arrangement on Working Holiday Scheme ".Each year, the young Taiwanese go to working holiday have 30,000 people , but frequent accidents, huge medical expenses and eva

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Chiang, An-Tung. "The Effect of Brand Image and Price Discount Margin on Consumers' Perceived Risk- Under Moderation of Product Involvement." 2007. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-1907200719015100.

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Jen, Li-Fan, and 任禮藩. "Product Image, Service Quality, Perceived Value, Customer Satisfaction and Commitment—Taking People Studying &; Working Abroad as Examples." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/16720174181093804654.

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碩士<br>國立臺北商業技術學院<br>商學研究所<br>100<br>With the continual opening-up of Taiwan, it has become a trend to study overseas, yet there are very few researches done on the behavior mode of the whole work &; study abroad group. Therefore, based on questionnaires and statistical methods, this study aims to explore the reasons for working &; studying abroad, the service quality of agencies and language schools, the perceived value of working &; studying abroad, the satisfaction level with accommodation provided, work arrangement and environment, as well as the commitment between customers and agencies. A

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Li, Hsiao-Ching, and 李曉青. "The Effect of Price Discount, Brand Image, and Product Category on Consumers’ Perceived Quality and Perceived Risk: An Empirical Study of Handsets and Travel Service." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/35099938481295244786.

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碩士<br>國立成功大學<br>交通管理學系<br>88<br>Lately, competition is fierce in every industry. In order to attract consumers to purchase products, firms will use all kinds of promotions to enhance consumers’ purchase intention. In comparison with other kinds of promotions, price discount is more likely to draw the consumers’ purchase intention, and increase their purchase volumes. For consumers, they will pay less money or make less sacrifice for discounted product. On the contrary, whether a consumer’s perceived quality for the product will decrease with the rise of price discount? And whether t

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Chiu, Yun-An, and 邱芸安. "The Study of Brand Image, Perceived Quality and Consumer Behavior –Utilizing Study Sample as Taiwan Local Car Maker." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/4bbc9e.

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碩士<br>中原大學<br>國際貿易研究所<br>98<br>In 2008, faced up to the financial Tsunami influence in the whole world, the automobile industry is also one of tremendous losses professions, how to overcomes adversity is the way of living, understood that the consumer is the profit key, this research take the domestic automobile industry as an example, discusses the consumer regarding the auto purchase when considers factor analysis. The study takes the local car market as an sample to discuss the relationships among brand image, perceived quality and consumer behavior, to built up the customer direction and

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Wen-Yi, Lin, and 林紋薏. "The Effects of Brand Image, Product Attribute and Perceived Value on Purchase Intention: A Case Study of Female Cosmetics." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/py34fe.

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碩士<br>朝陽科技大學<br>企業管理系<br>102<br>Being beauty is a natural inherently for each woman. There is an old saying that goes, “There is no ugly woman in the world but only lazy woman.” In recent year, the life quality of nationals is getting better and also increasing nationals’ income. People are increasingly focused on skin care. Every year each department store has anniversary, and the cosmetics always be the popular one. The preferential discount of each department store is the highlight. Although there are some different popular products for each department store anniversary, the only common is

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Sie, Ji-Ying, and 謝紀縈. "A Study on the Relationships among Brand Image, Promotions, Perceived Value and Purchase Intention--Cosmetics Product as an Example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/maw2ax.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>104<br>Brands and prices are important external sources used by consumers to judge product quality. This paper develops and tests a conceptual model of the effects of consumers’ evaluations (brand image and perceived value) on purchase intentions. In this study, reliability and validity tests, factor analysis, and regression analysis were applied to test the research hypotheses. The mediating effect of perceived value on the proposed relationship of brand image and purchase intention was also explored. Results show that perceived value and brand image of positiv

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WANG, XING-HUA, and 王星驊. "A Study of Perceived Value、Product Knowledge、Experiential Marketing、Brand Image and Purchase Intention–The Case of Car Companies." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s62bt7.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>105<br>With the rise of the car today, countries continue to strive to compete and compete for the automotive market, but in this highly competitive and market saturation, how to constantly for their own products, enhance their products and services, and let Consumers are satisfied with the intention to enhance the purchase of consumers and recommend the purchase intention of others, the car manufacturers need to face the problem. In this study, the domestic Yulong Group Luxgen as the object of study, to explore the satisfied that the Luxgen related products an

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Ma, Ching, and 馬慶. "The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/22444473166059610031.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>99<br>In recent years, Taiwan''s industries actively seeking industrial restructuring in the way of increasing added value to products. That makes many convenience goods brands appeared on the market, but consumer-related studies is scanty; and theoretical studies have indicated that a product’s image will affect the brand image. However, in domestic empirical research, the studies are primarily focus on product image and brand image, and consistency between brand image and product form, and seldom discuss the topic of the product design can enhance brand

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Hoang, Hai-Yen, and 黃海燕. "Explore the Relationship among Brand Image, Product Involvement, Perceived Value and Purchase Intention- A Case Study of G7 Coffee." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/rrtv92.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>107<br>This study is aimed at consumers who have purchased G7 coffee, using online questionnaires to conduct surveys, and research topics to explore the relevance of consumers who purchase G7 coffee in terms of perceived value, brand image, product involvement, and purchase intention. Questionnaires were conducted from March 28, 2019 to April 20, 2019, and 306 were actually collected, which were valid questionnaires and analyzed by SPSS statistical software. The statistical analysis used includes: project analysis, validity analysis, reliability analysis, factor ana

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Syu, Jia-Sin, and 許佳新. "The Impact of Brand Loyalty、Brand Image and Perceived Quality towards Purchase Attitude of Brand Extension－Product Country-of-Origin Image as a Moderating Variable." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/4ked99.

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碩士<br>國立虎尾科技大學<br>經營管理研究所<br>96<br>As an increasingly competitive market situation, new products enter the market that have to face even greater risks, and can cater to the purchase mentality of consumers that will determine new products to take advantage of the key elements in the Red Sea. In an era of globalization, brand and products country-of-origin are used to determine consumers’ purchasing decisions, so consumers’ purchasing attitude, elements of brand and product country-of-origin are bound to have close relationship each other. The results of study show that brand loyalty, brand im

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Hsin-Ni, Chen, and 陳昕妮. "A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/17577011225196131475.

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碩士<br>大葉大學<br>國際企業管理學系碩士班<br>96<br>There are more and more hypermarkets of multinational corporations develop private brands, and they hope to create the value from the private brands. This study is an examination of the effect among perceived store image, perceived quality of private brand product and private brand product purchase intention in hypermarkets of multina-tional corporations. Investigation result as follows: 1. The degree of perceived store image is higher, the perceived quality of private brand product is higher. 2. The degree of the perceived quality of private brand pr

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Shih, Yu-Shan, and 施妤姍. "The Impact of the Fitness Between Country and Product and Brand Image on Perceived Quality, Attitude toward Product and Purchase Intention-Using Volkswagen as an example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/81371961461056347523.

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碩士<br>淡江大學<br>國際企業學系碩士班<br>100<br>Country of origin is an important extrinsic cue when consumers choose products. However, with the development of globalization, it could be divided into country of design and country of manufacture/assembly. On the other hand, there are stereotypes of countries in consumers'' memory. They associate the products with the country of design or country of manufacture/assembly. The associations activated by countries and products are so called fit. But the importance of country of origin could be substituted by other features of products, i.e. brand image

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DA, WU JENG, and 吳政達. "Research in Brand-Associated Image、Perception Commitment、Perceived Quality on Brand Extension Product Purchase Intention - Chain Coffee Shops in Taiwan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/95077139037167246506.

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碩士<br>樹德科技大學<br>經營管理研究所<br>94<br>In the last few years, because each big coffee chain system joining, has raised the certain quantity the coffee population. Introduction the chain coffee shop makes the people drink the coffee the atmosphere officially to push to the peak. Each big coffee chain-line system extends the commodity to the canned coffee market, and makes cooperation with chain convenience shop. When consumer makes a buying decision, accepts the merchant to promote using brand well-knownness extends the product news, will be able to have the innermost feelings level process, then wil

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Kuo, Chih-Ling, and 郭直靈. "The Effects of Product Innovation and Brand Image on Perceived Value and Customer Loyalty–A Case Study on ASUS Smartphones." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4zf2bx.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>103<br>Abstract iPhone became a trend in the mobile phone market when Apple announced it in 2007; thereafter, Android cooperating with the mobile phone makers also launched into the smartphone market. The decrease in the skills of design and production of smartphones in recent years indicate that the smartphone market has matured and getting competitive; so, developing market strategies to improve sales and promote distinguishing features becomes indispensable for smartphone makers. The objectives of the present study were to investigate the effects of product i

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CHEN, WEN-HUA, and 陳玟樺. "Influences of Country-of-Origin Image on Purchase Intention：Moderating by Product Characteristic and Consumer Animosity and Mediating by Perceived Value." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/nk7wtn.

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碩士<br>東吳大學<br>國際經營與貿易學系<br>104<br>As Korean popular culture catches on in Taiwan in recent years, so do Korean products. Meanwhile, the competition and friction between the two nations in politics, economy and sports fields, played up by the media, beget the anti-Korea community, a group of people with strong resentment toward Korea. Researchers found that animosity or negative perceptions against one country might influence consumer’s purchase intention, which would cause them to decrease their willing or even refuse to purchase product of that origin (Klein, Ettenson, & Morris, 1998). This

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Hsiao-PingHuang and 黃曉蘋. "The Relationship among Product Function, Brand Image, Perceived Quality and Purchase Intention-A Study on Smart Phone in Taiwan Market." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/67944578626242558792.

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碩士<br>國立成功大學<br>高階管理碩士在職專班<br>98<br>Consumers’ demand of smart phone in the near future would increase greatly and now, companies in different industries take it as their new business. This study is to find out the key factor of consumers’ demand on smart phone product function, brand image, perceived quality and purchase intention in order to provide suggestions to those in smart phone business management. This study probes into the relationship among product function, brand image, perceived quality and purchase intention of smart phone from the view of customer and the expert. The research m

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Hou, Shu-Ya, and 侯淑雅. "The Influences between Brand Image, Brand Relationship, Consumer Perceived Value, and Purchase Intention in Boutique－Product Involvement as a Moderator." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/44599286314298753420.

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碩士<br>樹德科技大學<br>經營管理研究所<br>100<br>With the rapid economic development, the average income of householder in Taiwan has been gradually increased, herewith, consumers for the ideal boutique brand awareness has currently promoted. Accordingly, the relationship between salesmen and consumers becomes complex, expectably, the friendly brand relationship between brand and consumers should be improved in general. In view of the above, the perceived value of consumers in luxury brand, accompany with the brand image and relationship establishment will affect purchase intention. This research attempts to

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WU, MENG-YING, and 吳孟穎. "The Impact of Brand Image on Sales Promotion Attraction and Consumer Perceived Risk-with Product Involvement as a Moderating Variable." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ruwyq5.

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碩士<br>東吳大學<br>國際經營與貿易學系<br>107<br>In the era of global competition, people are exposed to all kinds of products and brands. Since consumers use brand to distinguish product, companies make their effort to enhance brand image. Meanwhile, companies launch various sales promotion to create better sales volume nevertheless the negative impact on brand image. This study focus on the effect of brand image on sales promotion and consumers perceived risk. And product involvement was put into research structure to discuss the moderating effect. This study establishes of research structures based on

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