Log in

Relevant bibliographies by topics / Perceived image of the local product / Journal articles

To see the other types of publications on this topic, follow the link: Perceived image of the local product.

Journal articles on the topic 'Perceived image of the local product'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Perceived image of the local product.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Harrasse, Oualid, and Saida Marso. "The Impact of the Perceived Image of Local Products on Consumers' Attitudes Towards Local Products." RA JOURNALS OF APPLIED RESAERCH 11, no. 05 (2025): 381–91. https://doi.org/10.5281/zenodo.15476334.

Full text

Abstract:

ABSTRACT: Local products, distinguished by their particular geographical origin and traditional production techniques, are gaining popularity among consumers. This article focuses on understanding the impact of the Perceived Image of Local Products on consumers' attitudes toward Chefchaouen local products (CTP), with the aim of identifying and understanding the factors influencing their purchase and consumption decisions. From the analysis of the results obtained from the quantitative study, it appears that consumers have, overall, a positive perception of Chefchaouen local products with a str

APA, Harvard, Vancouver, ISO, and other styles

2

Fan, MO, and CHEE Weiming. "A Study of Regional Image of Agricultural Product Impact on Purchase Intention." Journal of Social Science Studies 10, no. 1 (2023): 248. http://dx.doi.org/10.5296/jsss.v10i1.21028.

Full text

Abstract:

This paper presents a theoretical model that focuses on enhancing consumers' purchase intention towards agricultural products by leveraging regional branding theory and customer perceived value. The aim is to boost the development of the agricultural industry, increase the added value and market competitiveness of agricultural products, and improve the efficiency and sustainability of agricultural production. To validate the relationship between regional image, perceived quality, and purchase intention, an online questionnaire survey was conducted involving 612 participants. The results indica

APA, Harvard, Vancouver, ISO, and other styles

3

Matshonisa Seeletse, Solly. "Demarketing strategy to develop perceived product reputation: applications in three distinct environments." Problems and Perspectives in Management 14, no. 4 (2016): 230–35. http://dx.doi.org/10.21511/ppm.14(4-1).2016.12.

Full text

Abstract:

This paper illustrates ‘demarketing’ and its uses to improve product image in the customers’ viewpoints. Three events stimulated the investigations. First, a leading political party lost local municipal elections in a large South Africa metropolitan. Second, a reputable soccer club lost many fans to other teams. Thirdly, a local confectionary lost clients. Investigations took place in the three settings (soccer, politics and confectionary business). The respondents were known clients or fans of the original entities, who had defected to rivals. A questionnaire was used to collect data. The ent

APA, Harvard, Vancouver, ISO, and other styles

4

Fatmawati, Indah, and Muhammad Athar Alikhwan. "How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision?" E3S Web of Conferences 316 (2021): 01020. http://dx.doi.org/10.1051/e3sconf/202131601020.

Full text

Abstract:

The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and consumer purchase decisions. The respondents of this study are consumers of local shoe cleaner products claimed as green ones. The setting is a new brand of shoe cleaner introduced in Yogyakarta, Indonesia. This brand is a green product developed with a green marketing program. Using the purposive sampling method, we chose one hundred fifty respo

APA, Harvard, Vancouver, ISO, and other styles

5

Peštek, Almir, and Merima Činjarević. "Tourist perceived image of local cuisine: the case of Bosnian food culture." British Food Journal 116, no. 11 (2014): 1821–38. http://dx.doi.org/10.1108/bfj-01-2014-0046.

Full text

Abstract:

Purpose – The purpose of this paper is to explore the underlying dimensions of local cuisine image by identifying the key cuisine attributes tourists rely on in their evaluations of local cuisine; and to identify those dimensions of local cuisine image which have the strongest influence of tourist satisfaction with food experience. These issues are addressed within the context of Bosnia and Herzegovina, an emergent tourism market in Western Balkans. Design/methodology/approach – The research is exploratory. The city of Sarajevo was chosen as a study setting. Image of local cuisine was measured

APA, Harvard, Vancouver, ISO, and other styles

6

Adelia Tiara Andani and Osly Usman. "The Effect of Brand Image and Design Innovation on Consumer Purchase Interest in Export Bag Products through Perceptions of Product Quality after Rebranding." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2180–95. https://doi.org/10.21009/isc-beam.013.162.

Full text

Abstract:

This study aims to analyze the effect of brand image and design innovation on consumer buying interest in Exsport Bag products through the mediating variable of perceived product quality. This study focuses on Exsport Bag products following a rebranding effort, with the objective of assessing the impact of the implemented brand image and design innovations on quality perceptions and consumer appeal. It is posited that brand image has the capacity to engender favourable associations, whereas design innovation confers additional value in terms of both aesthetics and functionality, which in turn

APA, Harvard, Vancouver, ISO, and other styles

7

Letsoin, Boginskaya, and Sri Vandayuli Riorini. "The Mediating Role of Attitude Toward Product Towards Halal Cosmetic Purchase Intention in Female Consumers in Indonesia." Journal of Social Research 2, no. 5 (2023): 1616–33. http://dx.doi.org/10.55324/josr.v2i5.854.

Full text

Abstract:

The halal industry has now become a world rend and has increased consumer opportunities every year. The State Global Islamic Economic Report 2020-2021 shows that world consumption in the halal industry reached USD 2.02 trillion The purpose of this research is to identify factors that can increase the purchase intention of local Indonesian halal cosmetic brands with attitude mediation. The sample of this study were female consumers who had bought serum, lip cream and lipstick from local halal cosmetic brands (Wardah, Emina and Make Over). In this study, the amount of data processed was 258 resp

APA, Harvard, Vancouver, ISO, and other styles

8

Kusuma, Wardani, and Susanto Annie. "The Impact of Brand Image and Perceived Price on Imported Halal Skincare Purchase Decision: Study on Safi's Consumers in Central Java, Indonesia." International Journal of Science and Business 4, no. 10 (2020): 108–20. https://doi.org/10.5281/zenodo.4059333.

Full text

Abstract:

Halal as an Al-Qur’an term applies to legal products that are permitted to use or consume according to Islamic thought. As non-food, halal product, skincare is categorized as a cosmetic product. Indonesia has the largest Muslim population of 207.2 million people, it makes Muslim consumers in Indonesia are interested in not only consuming local halal skincare but also imported halal skincare. Not only focus on the Muslim consumers only, but how the image of Safi’s brand and perceived price in the consumers mind can affect the purchase decisions considering that Safi is an imported s

APA, Harvard, Vancouver, ISO, and other styles

9

Jigna, Trivedi, Sunita Jatav, and Prakash Gagan. "Private Label Brand: Unveiling The Key Drivers Of Consumers' Purchase Intention." KOREA REVIEW OF INTERNATIONAL STUDIES 16, no. 47 (2023): 280–300. https://doi.org/10.5281/zenodo.10051337.

Full text

Abstract:

Purpose: The purpose of this research is to provide insight on how factors such as store image, private label brand, perceived risk, price consciousness, word of mouth, perceived value, private label brand familiarity, and passion for local influence consumers' propensity to make a purchase. Design/ Methodology/Approach: Using both digital and traditional survey methods, we were able to obtain data from 429 customers. Confirmatory factor analysis (CFA) was performed using AMOS 21. Findings: This study tested a model that incorporates Store-Image, Price Consciousness, Private Label Brand, Perce

APA, Harvard, Vancouver, ISO, and other styles

10

Wang, Ru, and Fei Yu. "Consumption behavior intention of geographical indication products: An extension of the theory of planned behavior." Social Behavior and Personality: an international journal 53, no. 2 (2025): 1–10. https://doi.org/10.2224/sbp.13888.

Full text

Abstract:

As indicators of reputation or other regional characteristics, geographical indication (GI) products are easily recognized by consumers and are more likely to be purchased than are non-GI products; further, they play an important role in promoting the development of a local economy. In this article we built a model of the mechanism of GI products to consumer behavior intention by introducing product perceived value and origin image as predictors. We empirically analyzed 316 questionnaires from Chinese consumers using structural equation modeling. Results showed that subjective norm, behavioral

APA, Harvard, Vancouver, ISO, and other styles

11

Seidenfuss, Kai‐Uwe, Yunus Kathawala, and Keith Dinnie. "Assembly and component origin effects: an ASEAN consumer perspective." Journal of Consumer Marketing 27, no. 6 (2010): 488–98. http://dx.doi.org/10.1108/07363761011078226.

Full text

Abstract:

PurposeSet in the newly emerging hybrid product research stream, and reflecting trends towards multi‐national production and sourcing, this paper aims to present a three‐country study on perceived quality and image of automobiles “made in and for” Southeast Asia.Design/methodology/approachThe authors used a multiple cue design in the stimulus definition, reflecting assembly and component origin plus warranty level. Actual car owners were targeted, thereby adding to a relatively low number of studies requiring actual prior purchase. The related face‐to‐face interviews in the local languages res

APA, Harvard, Vancouver, ISO, and other styles

12

Wiganda, Siska, and Endy Gunanto Marsasi. "How Gratitude and Self-Image Congruency Can Affect the Satisfaction, Trust and Affective Commitment?" MIX: JURNAL ILMIAH MANAJEMEN 13, no. 2 (2023): 288. http://dx.doi.org/10.22441/jurnal_mix.2023.v13i2.003.

Full text

Abstract:

Objectives: This study aims to determine the effect of perceived relationship marketing investments, self-image congruency, and customer gratitude on satisfaction, trust, and affective commitment perceived by-product customers who are associated with local brands. Methodology: This study uses a quantitative approach by distributing questionnaires. Hypothesis testing was carried out using SEM (Structural Equation Model) analysis technique on AMOS 24.0 software. The object used is the brand of consumer goods products. This research was conducted by surveying 305 Y and Z generation customers who

APA, Harvard, Vancouver, ISO, and other styles

13

Śleszyńska-Świderska, Anna. "Branding and place image on the example of the capital city of Warsaw." Przegląd Politologiczny, no. 3 (October 10, 2023): 113–28. http://dx.doi.org/10.14746/pp.2023.28.3.8.

Full text

Abstract:

The image of a city is the ultimate product and is formed in the course of activities that are a process. A city wishing to achieve market success should strive to shape a positive image. In this aspect, it is necessary to regularly study the image of the perceived city. The identity and brand of the city play a fundamental role in this. The purpose of this article is to identify the image of Warsaw promoted by local authorities and the perceived image of the city among its residents. The thesis that has been verified is that there is no full correspondence between the image of Warsaw promoted

APA, Harvard, Vancouver, ISO, and other styles

14

Elsafitri Elsafitri, Burhanuddin, Muhammad Ichwan Musa, Zainal Ruma, and Ilma Wulansari Hasdiansa. "Pengaruh Foreign Branding Terhadap Minat Beli Yang Dimediasi Oleh Persepsi Kualitas Produk Luxcrime." Jurnal Manajemen Riset Inovasi 2, no. 2 (2024): 164–78. http://dx.doi.org/10.55606/mri.v2i2.2504.

Full text

Abstract:

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a q

APA, Harvard, Vancouver, ISO, and other styles

15

Maria, Yosephine Elivia KI, and Hartono Sri. "Analysis of the Effect of Product and Service Quality, Electronic Word Of Mouth (E-Wom), Brand Image and Perceived Customer Value on Repurchase Intention Through Coffee-to-Go Shop Customer Satisfaction in Generation Y and Generation Z in Jakarta During The Covid 19 Pandemic." International Journal of Innovative Science and Research Technology 8, no. 3 (2023): 265–77. https://doi.org/10.5281/zenodo.7745630.

Full text

Abstract:

The spread of the COVID-19 virus occurs almost all over the world and WHO has declared this period as a global pandemic. The existence of the COVID-19 pandemic has brought Indonesia close to the brink of recession, which has led to a decrease in consumption and purchasing power of the Indonesian people. But in fact, the local ready-to-drink coffee business is growing well and promising. This study aims to analyze the effect of product and service quality, electronic word of mouth (E-WOM), brand image and perceived customer value on repurchase interest through coffee-to-go shop customer satisfa

APA, Harvard, Vancouver, ISO, and other styles

16

Wahyoedi, Soegeng, Aditya Wardhana, and Hendy Tannady. "The Role of Green Trust as an Intervening Variable in the Relationship Between Green Brand Image and Green Perceived Value Towards Purchase Intention in Indonesian Local Fashion Products." Jambu Air : Journal Of Accounting Management Business And International Research 1, no. 1 (2023): 17–21. http://dx.doi.org/10.57235/jambuair.v1i1.7.

Full text

Abstract:

The issue of environmental damage caused by fashion industry continues to increasing every year accompanied by real conditions that accur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This resesrch was conducted to determine the effect of Green Perceived Value and Green Brand Image on Green Purchase Intentionwith Green Trust as an Intervening variable in the case study on fashion product Sejauh Mata Memandang. The number of samples study w

APA, Harvard, Vancouver, ISO, and other styles

17

Kim, Yun-Jeong, and Yong-Wan Lee. "A Study on the Influence of Product Images from Storytelling Advertising of Local Products Using Local Resources on Perceived Quality and Price Premiums." Journal of the Korea Entertainment Industry Association 11, no. 8 (2017): 395–408. http://dx.doi.org/10.21184/jkeia.2017.12.11.8.395.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Pan, Yan, and Yanyan Chen. "Practical exploration of AI technology in digital preservation and innovation of mangzhi technique." Journal of Combinatorial Mathematics and Combinatorial Computing 124 (March 16, 2025): 173–88. https://doi.org/10.61091/jcmcc124-11.

Full text

Abstract:

Mango weaving, a traditional handicraft in Guangxi, is facing decline. This study explores AI technology’s role in its protection and innovation by analyzing consumer reviews using perceived value theory and the LDA topic model to identify preferences for improving production. A lightweight generative adversarial network with a non-local attention mechanism is proposed for text-to-multi-objective image generation, aiding innovative design. Consumers expressed 82.6% satisfaction with mango weaving. Reviews were categorized into five themes, highlighting the need for improvements in emotion, qua

APA, Harvard, Vancouver, ISO, and other styles

19

Chouaabi, Sara, Fatima Zohra Boughari, Lakhdar Adouka, and Zohra Bouguelli. "Strategic Positioning for Soft Drinks in the Algerian Market." International Business Research 10, no. 2 (2016): 20. http://dx.doi.org/10.5539/ibr.v10n2p20.

Full text

Abstract:

The aim of this research is to identify the positioning of Algerian soft drink product compared with foreign competitor products by applying a survey to determine the image and prestige of the Algerian product in the consumer's perspective compared to foreign products. The study has touched a random sample consisting of 601 consumers from all of Algeria.We result from the research that soft drinks local institutions recorded vulnerable and a deterioration in its competitive positioning compared to positioning perceived of soft drinks to foreign institutions, as they do not bother to focus more

APA, Harvard, Vancouver, ISO, and other styles

20

Szczęsna, Joanna, and Monika Wesołowska. "Assessment of the effect of new tourism products on the economic recovery of rural areas in the context of empirical research on selected communes of the Lublin Voivodeship." Turyzm/Tourism 30, no. 1 (2020): 53–60. http://dx.doi.org/10.18778/0867-5856.30.1.17.

Full text

Abstract:

This paper presents examples of several original tourism products available in the rural areas of the Lublin Voivodship (Eastern Poland) which in the context of empirical research have contributed to the development of tourism. The primary objective is to determine how selected tourism products are created, and their role in the development of the tourism function and local development in general. The article employs the case study method and concerns four tourism products in four communes of the Lublin Voivodeship. An assessment of the effect of the created product on local development was ba

APA, Harvard, Vancouver, ISO, and other styles

21

Lee, Su-Yeon, Seung-Kon Lee, and Min-Jae Oh. "Structural relationship between perceived value, destination image, attitude, and behavioral intention for local creator tourism products." International Journal of Tourism and Hospitality Research 38, no. 1 (2024): 81–93. http://dx.doi.org/10.21298/ijthr.2024.3.38.1.81.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Othman, Abdullah Sanusi, Ishak Abd Rahman, Nicholas Teoh, Ahmad Raflis Che Omar, and Lokhman Hakim Osman. "An Empirical Study on the Factors Influencing Consumers’ Purchase Intention of Cosmetic Products." Malaysian Journal of Social Sciences and Humanities (MJSSH) 7, no. 6 (2022): e001512. http://dx.doi.org/10.47405/mjssh.v7i6.1512.

Full text

Abstract:

The cosmetics industry is one of the world's fast-growing sectors. With more and more new cosmetic companies joining the market this beauty industry is booming, resulting in a highly competitive environment. Furthermore, Consumers with rapidly shifting preferences and expectations have created challenges on the market, resulting in a shorter product ’s life cycle, impasse innumerable skin care giants and novice companies. As such, to stay and retain new customers, it is important for the cosmetic companies to continually grow their business activities. In order to achieve that, cosmetic compan

APA, Harvard, Vancouver, ISO, and other styles

23

Hatzithomas, Leonidas, Christina Boutsouki, Fotini Theodorakioglou, and Evanthia Papadopoulou. "The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model." Sustainability 13, no. 17 (2021): 9584. http://dx.doi.org/10.3390/su13179584.

Full text

Abstract:

The present study investigates the effect of a tourism destination’s perceived sustainable image on the globalness of brands named after the destination and attests the mediating role of brand globalness on the relationship between destination image and purchase intention. A model that incorporates identification with local and global consumer culture as moderators of the relationship between brand globalness and purchase intention is proposed. A 2 (Destination: Santorini vs. Serres) × 2 (Product: tomato paste, yogurt) online experiment was designed through Prolific Academic for the purposes o

APA, Harvard, Vancouver, ISO, and other styles

24

Errajaa, Karim, Patrick Legohérel, Bruno Daucé, and Anil Bilgihan. "Scent marketing: linking the scent congruence with brand image." International Journal of Contemporary Hospitality Management 33, no. 2 (2021): 402–27. http://dx.doi.org/10.1108/ijchm-06-2020-0637.

Full text

Abstract:

Purpose The purpose of this study is to examine the role of scent congruence with the brand image in the formation of consumers’ reactions to the atmosphere of a place. Design/methodology/approach Using a factorial design (i.e. scent congruent with the brand image, scent not congruent and control), an experiment was conducted in a multi-service and hospitality space welcoming both local consumers and tourists (N = 303). Findings The findings show that when the scent is perceived as congruent with the brand image, reactions in the store are more favourable. It is not enough to use a scent that

APA, Harvard, Vancouver, ISO, and other styles

25

Winit, Warat, Gary Gregory, Mark Cleveland, and Peeter Verlegh. "Global vs local brands: how home country bias and price differences impact brand evaluations." International Marketing Review 31, no. 2 (2014): 102–28. http://dx.doi.org/10.1108/imr-01-2012-0001.

Full text

Abstract:

Purpose – The purpose of this paper is to re-conceptualize the distinction between global and local brands, providing a more comprehensive framework, which considers both geographical distribution and ownership. It examines main and interactive effects of consumers’ perceptions of these factors, and studies how ethnocentrism (CET) and price affect brand evaluations, considering a range of price difference thresholds. Design/methodology/approach – A preliminary study (n=243) examined main and interaction effects of brand globalness and ownership on consumers’ brand quality attitudes and purchas

APA, Harvard, Vancouver, ISO, and other styles

26

Ahmad, Imtiaz, and Hafiz Ihsan Ur Rehman. "The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products." Lahore Journal of Business 7, no. 1 (2018): 85–111. http://dx.doi.org/10.35536/ljb.2018.v7.i1.a4.

Full text

Abstract:

The current study was designed to observe the impact of consumer ethnocentrism and brand personality on purchase intention, perceived quality and brand trust in the Pakistani clothing market. Famous Pakistani clothing brands were selected to examine the impact of consumer ethnocentrism and brand personality on purchase intention, evaluation of the product and brand trust. 300 questionnaires were distributed to consumers. The response rate was 90%. The sample comprised 52.2% males and 47.8% females. Two-level Structural Equation Modelling using LISREL 8.80 was employed to determine the converge

APA, Harvard, Vancouver, ISO, and other styles

27

Sampaothong, Sonthaya. "Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods." Business and Economic Horizons 14, no. 3 (2018): 615–25. https://doi.org/10.15208/beh.2018.43.

Full text

Abstract:

The purpose of this research was to study potential differences in the formation of brand loyalty for domestic and global brands in Thai consumer groups through brand equity, consumer satisfaction, and country of origin effects. The study compared two well-known brands of a consumer product (shower gel), one of which presented as a local brand and the other of which had global branding. (Both brands are in fact manufactured by the same company and have similar functional and quality characteristics.) A convenience sample of Thai consumers (n = 400) was selected from shopping centers in and aro

APA, Harvard, Vancouver, ISO, and other styles

28

Alam Hamdani, Nizar, and Galih Abdul Fatah Maulani. "The influence of E-WOM on purchase intentions in local culinary business sector." International Journal of Engineering & Technology 7, no. 2.29 (2018): 246. http://dx.doi.org/10.14419/ijet.v7i2.29.13325.

Full text

Abstract:

With a large population and high consumer interest in local culinary, Indonesia becomes a potential market for small and medium-sized local culinary enterprises. However, most of local small and medium-sized enterprises (SMEs) in culinary sector face a wide range of challenges especially when it comes to huge promotion costs. Fortunately, the ever-increasing numbers of Internet users in Indonesia provides an opportunity for these SMEs to promote their products through Electronic Word of Mouth (E-WOM). E-WOM can provide solutions for them since it has a quick and wide promotion reach. The purpo

APA, Harvard, Vancouver, ISO, and other styles

29

KYRIAKAKI, Anna, and Maria KLEINAKI. "PLANNING A SUSTAINABLE TOURISM DESTINATION FOCUSING ON TOURISTS’ EXPECTATIONS, PERCEPTIONS AND EXPERIENCES." GeoJournal of Tourism and Geosites 40, no. 1 (2021): 225–31. http://dx.doi.org/10.30892/gtg.40127-823.

Full text

Abstract:

This study aims to research the special characteristics, expectations and experiences of the tourists a destination attracts and elaborate them during sustainable tourism planning in the effort to (re)build a destination. Research conducted in southern Chania, Crete, Greece based a) on a structured questionnaire to capture the characteristics of tourists visiting the area, their motivation and opinions b) a content analysis of the material posted on “Trip Advisor” in order to understand the perceived image of the area. Cluster analysis highlighted three groups a) the eternal lovers, b) the dev

APA, Harvard, Vancouver, ISO, and other styles

30

Blumrodt, Jens, and Nell C. Huang-Horowitz. "Managing brand identity strategy: how professional football wins the game." Journal of Business Strategy 38, no. 6 (2017): 31–37. http://dx.doi.org/10.1108/jbs-08-2016-0083.

Full text

Abstract:

Purpose While research on brand identity is abundant, an area that is less explored is whether an organisation’s communication about itself directly translates to key stakeholders’ perception of that organisation. The purpose of this study is to explore whether certain Web-based communication strategies are more effective in aligning organisations’ communicated identity (CI) with their perceived identity (PI). Design/methodology/approach This study uses a mixed-methods design in the context of professional football league clubs. The CI was determined through an analysis of the clubs websites (

APA, Harvard, Vancouver, ISO, and other styles

31

Purnomo, Bambang Raditya, and Indrarini Oetoro Dg. "Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread)." Ekspektra : Jurnal Bisnis dan Manajemen 5, no. 1 (2021): 59–67. http://dx.doi.org/10.25139/ekt.v5i1.3667.

Full text

Abstract:

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a deci

APA, Harvard, Vancouver, ISO, and other styles

32

Kurniawan, Andreas, Yasraf Amir Piliang, and Agung Eko Budiwaspada. "Taste Perception from Jamu Drinks Color for Younger Generation by using Photo Products." International Journal of Management, Entrepreneurship, Social Science and Humanities 6, no. 1 (2023): 1–13. http://dx.doi.org/10.31098/ijmesh.v6i1.1338.

Full text

Abstract:

Jamu is a traditional herbal drink from Indonesia that has been inherited from generation to generation. Jamu drinks have a variety of recipes since their ingredients are derived from a combination of typical Indonesian spices that can be obtained in local markets. Previously, jamu was frequently associated with a bitter taste, but due to improvements and innovations, it may now adapt to the preferences of the younger generation. Moreover, modification of a recipe's look involving different hues may cause consumers to speculate about its taste. This study examines taste perception from the Ind

APA, Harvard, Vancouver, ISO, and other styles

33

Naydenov, Kliment. "THEORETICAL BASES OF TOURISM BRANDING." Knowledge International Journal 30, no. 6 (2019): 1761–66. http://dx.doi.org/10.35120/kij30061761n.

Full text

Abstract:

The emergence of a brand is a consequence of the idea of identifying a particular product. Its beginnings are related to craftsmanship and the desire of every master to make his work recognizable and memorable. The brand can be perceived as the distinctive feature of the subject that will make the audience choose it for others in the same field. The brand can be a megabrand, an international brand, a national and a local brand. From the level of his development stems also the specifics of his elements - name, visual, verbal and sound symbols, etc. The smart management of the brand gives a numb

APA, Harvard, Vancouver, ISO, and other styles

34

Adam Wan, Siti Sarah, and Noraziah Mohd Razali. "Brand Identity on Local Malay Herbal Toiletries’ Packaging Designs as Potential Tourism Products." International Journal of Art & Design 1, no. 1 (2019): 46–53. http://dx.doi.org/10.24191/ijad.v1i1.2656.

Full text

Abstract:

Herbal products are gaining popularity in the worldwide market due to their perceived medicinal values to users. Even in Malaysia, the herbal industry is increasing and the products are in high demand. The Malaysian government is now focusing on the herbal industry as new economic resources as implemented in the Ninth Malaysia Plan. This study attempts to look into the local Malay herbal toiletries’ packaging designs. Through visual assessment on Malay toiletry products’ packaging designs which are displayed on the market shelves, it has been discovered that a majority of these packaging desig

APA, Harvard, Vancouver, ISO, and other styles

35

Tong, Jonathan, Robert S. Allison, and Laurie M. Wilcox. "The Impact of Radial Distortions in VR Headsets on Perceived Surface Slant." Journal of Imaging Science and Technology 63, no. 6 (2019): 60409–1. http://dx.doi.org/10.2352/j.imagingsci.technol.2019.63.6.060409.

Full text

Abstract:

Abstract Modern virtual reality (VR) headsets use lenses that distort the visual field, typically with distortion increasing with eccentricity. While content is pre-warped to counter this radial distortion, residual image distortions remain. Here we examine the extent to which such residual distortion impacts the perception of surface slant. In Experiment 1, we presented slanted surfaces in a head-mounted display and observers estimated the local surface slant at different locations. In Experiments 2 (slant estimation) and 3 (slant discrimination), we presented stimuli on a mirror stereoscope,

APA, Harvard, Vancouver, ISO, and other styles

36

Hurma, Harun, and Emir Can. "Evaluation of Consumer Attitudes Regarding Local Brand Milk and Dairy Products: Case of Süleymanpaşa Districts of Tekirdağ-Türkiye." Turkish Journal of Agriculture - Food Science and Technology 12, no. 4 (2024): 543–53. http://dx.doi.org/10.24925/turjaf.v12i4.543-553.6327.

Full text

Abstract:

Since the concept of brand has a wide and diverse range, it is divided into different groups from different perspectives. Local brands are products that are produced, manufactured, and sold by a company in a specific city or that are distributed in a constrained area. This study’s primary goal is to assess how local brands selling milk and dairy products in a particular region are perceived by local consumers. It also seeks to analyze the standing of local producers in this sector and consumer attitudes toward regionally branded goods by highlighting the significance of milk and dairy products

APA, Harvard, Vancouver, ISO, and other styles

37

Lin, Chih-Pin, and Tse-Ping Dong. "The antecedents and consequences of exporting cultural products." International Marketing Review 38, no. 3 (2021): 487–513. http://dx.doi.org/10.1108/imr-11-2019-0262.

Full text

Abstract:

PurposeAlthough recent models of place branding have proposed culture as a crucial element in establishing a strong place or nation brand, the way in which cultural products influence the brand equity of other products from the same nation has not yet been studied. This study aims to argue that when a nation has strong legal institutions, as perceived by investors and managers, it offers fertile soil for cultivating cultural products that, when exported, can act as “cultural ambassadors,” promoting the country image in the minds of consumers and the value of the country's brands.Design/methodo

APA, Harvard, Vancouver, ISO, and other styles

38

Czeczotko, Maksymilian, Hanna Górska-Warsewicz, Wacław Laskowski, and Barbara Rostecka. "Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife." Sustainability 13, no. 13 (2021): 7467. http://dx.doi.org/10.3390/su13137467.

Full text

Abstract:

Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PL choice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product ch

APA, Harvard, Vancouver, ISO, and other styles

39

Faiza Dwi Rahmadhani, H Herliani, Adi Setiawan, and Tiara Muthiarsih. "The Effect of Green Marketing and Corporate Social Responsibility on Brand Image of Emina Products." Apollo: Journal of Tourism and Business 2, no. 1 (2024): 170–76. http://dx.doi.org/10.58905/apollo.v2i1.294.

Full text

Abstract:

People are becoming more aware of environmental difficulties in this time of globalization. Waste is one such problem, as waste is a major source of pollution in the air, soil and water. It is hoped that all individuals and businesses in Indonesia, including consumers, will increase awareness and concern for the environment as an effort to preserve and restore the earth's ecosystem. Emina products are one example of a company that prioritizes sustainability in its systems and products at PT Technology and Innovation. Emina is considered a product that contributes to a positive reputation and v

APA, Harvard, Vancouver, ISO, and other styles

40

Dorota Rudawska, Edyta. "Customer loyalty towards traditional products – Polish market experience." British Food Journal 116, no. 11 (2014): 1710–25. http://dx.doi.org/10.1108/bfj-10-2013-0299.

Full text

Abstract:

Purpose – The purpose of this paper is to analyse key determinants of Polish consumers’ loyalty, identified through the analysis of relationship marketing literature, with reference to traditional foodstuffs. Design/methodology/approach – The paper's approach is a systematic review of the Web of Science, Ebsco and Pro-Quest electronic databases, from 1990 to 2014 as well as research results run by Polish and international research centres, groups and institutes. The paper focuses on two main aspects. One is connected with the development of traditional foodstuffs being a consequence of growing

APA, Harvard, Vancouver, ISO, and other styles

41

Pradipta, Alvidy Brilian, and Ngatno Ngatno. "Pengaruh Country Of Origin Dan Brand Image Terhadap Minat Beli Smartphone Asus Di Kota Semarang." Jurnal Ilmu Administrasi Bisnis 10, no. 1 (2021): 915–21. http://dx.doi.org/10.14710/jiab.2021.29917.

Full text

Abstract:

Abstract: Globalization and technology advances is becoming a center of attention of local and international community of marketers develop electronic products to attract consumers' purchasing intentions. It is important to understand the consumer behavior towards electronic product that has the country of origin and brand image for contrasted from other products. This research is aimed to reveal: (1) the effect of country of origin on purchase intention of ASUS Smartphone in Semarang, (2) the effect of brand image on purchase intention of ASUS Smartphone in Semarang, and (3) the effect of cou

APA, Harvard, Vancouver, ISO, and other styles

42

Dudnyk, Ivan, Valerii Pestushko, and Viktor Saichuk. "FEATURES OF LOCAL-LEVEL TOURIST DESTINATIONS AS GEOGRAPHICAL OBJECTS." SCIENTIFIC ISSUES OF TERNOPIL VOLODYMYR HNATIUK NATIONAL PEDAGOGICAL UNIVERSITY. SERIES: GEOGRAPHY 54, no. 1 (2023): 109–14. http://dx.doi.org/10.25128/2519-4577.23.1.11.

Full text

Abstract:

The tourist destination, both in terms of its ontological essence and, especially, in terms of the variety of epistemological reflections, is imagined as a rather specific object, moreover, it is rather variegated and controversially covered in scientific publications. Following the evolution of scientific positions, it is worth noting their gradual structuring, which was manifested in the formation of four methodological directions of research: geographical, marketing (management), client-oriented, socio-cultural. Geographical studies combine the interpretation of the destination as a c

APA, Harvard, Vancouver, ISO, and other styles

43

Dwiyanisa, Ashila. "Exploration of Factors Forming Intention to Buy Skincare among Millennial Generation Male Consumers in Bandung, Indonesia." JURNAL COMPUTECH & BISNIS 16, no. 2 (2022): 207–31. http://dx.doi.org/10.56447/jcb.v16i2.22.

Full text

Abstract:

Men's grooming is growing, and data confirms that sales of men's facial creams have doubled, and the use of men's facial cleansing products in India has jumped 60-fold between 2009-2016. During the Covid-19 pandemic, many industries, including the beauty industry, were negatively affected. However, the local beauty industry sector continues to emerge in Indonesia. Beauty and body care products are one of the business units that have enlivened the Indonesian industrial sector. The projection of the Indonesian skincare product market for the 2020-2027 period, the male and millennial generations

APA, Harvard, Vancouver, ISO, and other styles

44

Asfour, Bara, Madan Batra, Abdullah Murrar, and Haneen Ashqar. "Driving Customer Satisfaction and Stimulating Repurchase Intention: Insights from Palestinian Digital Retailers." Retail and Marketing Review 20, no. 1 (2024): 79–98. https://doi.org/10.5281/zenodo.12204577.

Full text

Abstract:

Recently, driven by the spread of advanced digital platforms and social media, many traditional brick-and-mortar retailers have ventured into the online marketplace to expand their sales channels. This research explores the crucial factors shaping customer satisfaction in local online retail. Furthermore, it examines how this level of satisfaction influences customers’ intentions to repurchase within the online sales channel. This study collected primary data by administering questionnaires to 410 customers. The research employs both Maximum Likelihood and Bayesian Structural Equation Mo

APA, Harvard, Vancouver, ISO, and other styles

45

Wood, Andy. "Custom and the Social Organisation of Writing in Early Modern England." Transactions of the Royal Historical Society 9 (December 1999): 257–69. http://dx.doi.org/10.2307/3679403.

Full text

Abstract:

Social historians of sixteenth- and seventeenth-century England have tended to see literacy as a modernising force which eroded oral tradition and overrode local identities. Whereas the increasing literacy of the period has long appeared an important constituent element of Tudor and Stuart England's early modernity, custom has been represented as its mirror image. Attached to cumbersome local identities, borne from the continuing authority of speech, bred within a plebeian culture which was simultaneously pugnacious and conservative, customary law has been taken to define a traditional, backwa

APA, Harvard, Vancouver, ISO, and other styles

46

KOWNER, ROTEM. "‘LIGHTER THAN YELLOW, BUT NOT ENOUGH’: WESTERN DISCOURSE ON THE JAPANESE ‘RACE’, 1854–1904." Historical Journal 43, no. 1 (2000): 103–31. http://dx.doi.org/10.1017/s0018246x9900895x.

Full text

Abstract:

During the half century (1854–1904) which followed the opening of Japan's ports, Westerners scrutinized the rediscovered archipelago and attempted to classify its inhabitants within their racial system. Despite the claim for ‘scientific’ objectivism, Western racial views of the Japanese were largely dictated by contemporary political and moral attitudes toward Japan. Hence, writings on the Japanese ‘race’ reflected not only the racial knowledge of the period but also the asymmetry between the West and Japan. These writings embodied a genuine discourse: they were propounded in texts, historical

APA, Harvard, Vancouver, ISO, and other styles

47

Zander, Katrin, and Yvonne Feucht. "How to increase demand for carp? Consumer attitudes and preferences in Germany and Poland." British Food Journal 122, no. 11 (2020): 3267–82. http://dx.doi.org/10.1108/bfj-11-2019-0875.

Full text

Abstract:

PurposeCarp is a traditional aquaculture fish with decreasing relevance in European markets. Despite this, it is a protein source which could contribute to the worldwide protein supply. Traditional carp ponds are part of human cultural heritage with high relevance for biodiversity. But, market shares of carp are small compared to other seafood market, mainly due to low consumer demand. The aim of this research was to contribute to the discussion on how to increase demand for carp by testing the acceptance of selected preprocessed carp products.Design/methodology/approachA quantitative online s

APA, Harvard, Vancouver, ISO, and other styles

48

Labrador, Roderick N. "“We can laugh at ourselves”." Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 14, no. 2-3 (2004): 291–316. http://dx.doi.org/10.1075/prag.14.2-3.11lab.

Full text

Abstract:

Hawai’i’s multiculturalism and perceived harmonious race and ethnic relations are widely celebrated in popular and academic discourse. The image of Hawai’i as a “racial paradise,” a rainbow of peacefully coexisting groups, partially stems from the fact that among the various racial and ethnic groups there is no numerical majority and from the common belief in equality of opportunity and status. Hawai’i ethnic humor is part and parcel of the maintenance and continued reinforcement of the notion of Hawai’i as “racial paradise” with underlying racializing and stigmatizing discourses that disguise

APA, Harvard, Vancouver, ISO, and other styles

49

Phambuka-Nsimbi, Catherine, Rina Makgosa, Godfrey Themba, and Olukunle Iyanda. "Modern Retailing and its Implications for Developing Countries: Insights from Retail Managers." Business Management and Strategy 6, no. 1 (2015): 1. http://dx.doi.org/10.5296/bms.v6i1.7193.

Full text

Abstract:

<p>This paper provides insights into modern retailing, its challenges and implications for retail management in developing countries. On average 17 semi-structured interviews were conducted with retail managers in food, furniture and clothing sectors in thirteen locations across the country. Interviews were followed by two focus groups consisting of retail managers and stakeholders from relevant government departments and support institutions. Findings reveal that influx of large foreign retailers in developing countries has made it difficult for both foreign and indigenous retailers to

APA, Harvard, Vancouver, ISO, and other styles

50

Zemla, Michal. "The idea of destination brand licensing and the question of its effectiveness." Tourism and hospitality management 18, no. 2 (2012): 297–312. http://dx.doi.org/10.20867/thm.18.2.9.

Full text

Abstract:

Purpose – Destination branding is one of the most popular topics among tourism destinations researchers and practitioners however recent research revealed that it doesn’t have a clear concept. The purpose of presented paper is to enhance the destination branding theory by introducing some new elements taken from other popular concepts used in destination management into destination branding theory. The concept of destination brand licensing was undertaken as a response to several critical arguments raised against the existing idea of destination branding. However the concept is not completed a

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!