Journal articles: 'Perceived Price'

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Chang, Ming-Hsu, and Wen-Bin Chiou. "Psychophysical Methods in Study of Consumers' Perceived Price Change for Food Products." Psychological Reports 100, no. 2 (April 2007): 643–52. http://dx.doi.org/10.2466/pr0.100.2.643-652.

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When adjusting product prices, marketers wish information concerning consumers' price perceptions. The present study aimed to develop an optimal pricing framework for food products by applying Weber's Law and Stevens' Power Law in psychophysics. The first phase attempted to measure the differential thresholds when magnitudes of prices were raised and lowered. The second phase was conducted to establish the psychophysical function representing perceived changes. Analysis showed consumers' differential thresholds were positively correlated with the initial price, consistent with Weber's Law. Further, participants' perceived change differed for increased and decreased prices. Products were perceived as cheaper only when medium-and low-priced products dropped dramatically in price. However, small reductions for the high-priced products were perceived as cheaper. Regardless of price changes, participants perceived products were more expensive when prices dropped by a small amount.

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Kiyak, Deimena, and Linara Pranckevičiūtė. "Consumers perceived insurance price survey." Management Theory and Studies for Rural Business and Infrastructure Development 36, no. 3 (October 14, 2014): 534–46. http://dx.doi.org/10.15544/mts.2014.050.

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In order to increase the demand for insurance services in Lithuania remains a pressing problem to reveal how consumers perceive this service, which characteristic of the insurance products they emphasizes. The aim of the research – exam the consumer attitudes to non-life insurance prices and determine their perceived quality for insurance products as the insurance products value. It was established that consumers selecting an insurance company to insure focus not only on price but also on other factors – fast service, good claim compensation, insurance service after purchase, a high level personnel. Meanwhile, factors such as nice and modern office, Lithuanian capital company, loyalty to the same company, famous brand and the emotional satisfaction after the purchase of insurance by the users have been identified as less important when choosing in which insurance company to purchase the insurance products.

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Pitic, Lucian, Stelian Brad, and Diana Pitic. "Study on Perceived Quality and Perceived Fair Price." Procedia Economics and Finance 15 (2014): 1304–9. http://dx.doi.org/10.1016/s2212-5671(14)00592-9.

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Campo, Sara, and María J. Yagüe. "Effects of price promotions on the perceived price." International Journal of Service Industry Management 18, no. 3 (July 3, 2007): 269–86. http://dx.doi.org/10.1108/09564230710751488.

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Ben Amor, Imen. "Effects of Complex Price Communication on Fairness: Case of a Sequential Communication." International Journal of Marketing Studies 8, no. 2 (March 28, 2016): 38. http://dx.doi.org/10.5539/ijms.v8n2p38.

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Nowadays, pricing is one of the most challenging tasks for marketers. Despite its importance for both academics and practitioners, consumers’ reactions to prices remain not clear, especially with the emergence of new forms of prices, among which we can highlight the use of complex prices, which is becoming increasingly popular. Complex prices’ perception is highly dependent on the way they are communicated; consequently, complex prices communication plays a crucial role in shaping perception. This study is a continuity of previous researches that have validated the perceptual effects of complex prices communication. It attempts to show the effects complex prices communication has on its perceived fairness. In addition, the effects of the moderating variables; Seller Credibility and Responsibility Attribution (i.e., inferred motive) are studied. One hundred thirty-five undergraduate students participated in the study. They were randomly assigned to 2 (sequential communication of complex price vs non sequential communication of complex price) x2 (credible seller vs less credible seller) conditions. Manipulation consisted of presenting a scenario of buying an online air ticket. The results of our research highlight that sequential complex price communication has a significant effect on its perceived fairness. In particular, the results show that the perceived fairness of price is more negatively affected when the seller lacks credibility according to consumers. Also, it has been proved that the delayed communication of some of the complex price components could be perceived as a way to get a higher profit, which deepens the negative perceived fairness.

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Rifqi, Viola Amdya, and Hermin Endratno. "PENGARUH PERCEIVED QUALITY, PERCEIVED SACRIFICE, PERCEIVED VALUE, DAN PRICE FAIRNESS TERHADAP CUSTOMER SATISFACTION TAMAN SARI RASA WATERPARK CILACAP." Media Ekonomi 15, no. 2 (July 1, 2015): 89. http://dx.doi.org/10.30595/medek.v15i2.1292.

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Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh perceived quality, perceived sacrifice, perceived value, dan price fairness terhadap customer satisfaction Taman Sari Rasa Waterpark Cilacap. Dimana variabel independen dalam penelitian ini adalah perceived quality, perceived sacrifice, perceived value, dan price fairness, sedangkan variabel dependen dalam penelitian ini adalah customer satisfaction.Analisis yang digunakan dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi berganda, dan uji hipotesis yang terdiri dari uji t, uji F, dan uji koefisien determinasi (R2). Hasil pengujian secara parsial disimpulkan bahwa variabel perceived quality dan price fairness berpengaruh positif dan signifikan, sedangkan variabel perceived sacrifice berpengaruh negatif namun tidak signifikan dan variabel perceived value berpengaruh positif namun tidak signifikan. Hasil pengujian secara simultan disimpulkan bahwa variabel perceived quality, perceived sacrifice, perceived value, dan price fairness secara simultan berpengaruh terhadap customer satisfaction. Kata kunci : Perceived Quality, Perceived Sacrifice, Perceived Value, Price Fairness,Customer Satisfaction.

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Son, Junghwa, and Byoungho Ellie Jin. "When do high prices lead to purchase intention? Testing two layers of moderation effects." Asia Pacific Journal of Marketing and Logistics 31, no. 5 (November 11, 2019): 1516–31. http://dx.doi.org/10.1108/apjml-07-2018-0271.

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Purpose Most marketing practices assume that consumers will buy when prices are low. This assumption, however, may not always hold true. Employing equity theory and Veblen’s theory of the leisure class, this study tested two moderating effects to ascertain the relationship between perceived price and purchase intention. The purpose of this paper is threefold: first, to examine the relationship between perceived price and willingness to purchase; second, to discover the effects of two moderators (perceived price fairness and vanity) on this relationship; and third, to compare how these moderating effects differ by consumers’ brand familiarity. Design/methodology/approach A total of 287 usable data sets were collected from college students in the southeastern region of the USA. Findings The findings showed no negative relationship between perceived price and willingness to purchase. Only perceived price fairness was found to moderate the perceived price–purchase intention relationship. Furthermore, the moderating effect of price fairness was only confirmed in the high brand familiarity group, while the moderating effect of vanity was only confirmed in the low brand familiarity group. Research limitations/implications Generalization of the findings is cautioned because findings may vary by demographic backgrounds. Practical implications Since purchase intention increases when price is fair even though price is high, marketers should put efforts into promoting and creating the perception of fair price of their products and brands. Originality/value This study extends price perception research by incorporating two theories (equity theory and Veblen’s theory of the leisure class) that help further elaborate the relationship between perceived price and willingness to purchase.

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Et. al., Edhie Budi Setiawan,. "How To Build Customer Loyalty: Through Customer Experience, Perceived Price, And Customer Satisfaction." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 4 (April 10, 2021): 1546–54. http://dx.doi.org/10.17762/turcomat.v12i4.1410.

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The competition to get the highest Market Share among Low-Cost Carrier airlines in Indonesia is getting fierce. Airlines are competing to offer prices that are appropriate for passengers to perceive them in this era of tariff wars. The degree of satisfaction that is felt is needed to get loyal customers. The purpose of this research is to analyze the impact of customer experience and perceived price on customer loyalty through customer satisfaction. The method of analysis in this study uses the SEM-PLS (Structural Equation Model - Partial Least Square) method with 250 respondents taken by purposive sampling. The result of this research is there is effect positive and significant between customer experience on customer satisfaction and customer loyalty, also there is effect of perceived price on customer satisfaction and customer loyalty. Airlines must pay attention to the services provided to create a memorable experience for passengers and adjust prices to be accepted by passengers.

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Prashar, Sanjeev, and Pranay Verma. "The Effects of Online Cues and Perceived Risk on Customer Loyalty." Information Resources Management Journal 33, no. 2 (April 2020): 64–75. http://dx.doi.org/10.4018/irmj.2020040104.

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This article investigates the influence of perceived risk upon product display satisfaction, price comparison satisfaction, assortment satisfaction, and customer loyalty for footwear retail sales conducted online in India. 458 survey responses from college students who had purchased footwear online were analyzed. The findings show that price comparison satisfaction is the most important factor influencing assortment satisfaction. Assortment satisfaction leads to customer loyalty. The model suggests perceived risk is vital for customer loyalty, and that males and females perceive the relationship between product display satisfaction, assortment satisfaction, and price comparison satisfaction differently. Product display satisfaction, price comparison satisfaction, and assortment satisfaction are antecedents to customer loyalty but independent of perceived purchase risk

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Leinsle, Philipp, Dirk Totzek, and Jan Hendrik Schumann. "How price fairness and fit affect customer tariff evaluations." Journal of Service Management 29, no. 4 (July 2, 2018): 735–64. http://dx.doi.org/10.1108/josm-10-2017-0270.

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Purpose Promotional cues related to notions of fair prices or pricing designed to fit consumers’ needs are prevalent for many service offers. The purpose of this paper is to investigate how both customers’ price fairness and idiosyncratic fit perceptions shape their tariff evaluations. Design/methodology/approach Two experimental studies involving different tariff types and service contexts test the complex interplay of customers’ perceived price fairness and idiosyncratic fit with customer and context characteristics on their tariff evaluations. Findings Customers judge tariffs drawing on both the perceived price fairness and idiosyncratic fit, driven by the perceived price level of the tariff and the perceived pricing transparency of the firm. Customers’ service usage and consumption goals moderate these effects: heavy users and hedonic consumers indicate lower price sensitivity while focusing more on their transparency perception. The role of perceived price fairness and idiosyncratic fit for tariff choice depends on the tariff/service context; idiosyncratic fit is important when it is incidental (e.g. flat rates) rather than intentional (i.e. customized tariffs) and when customers lack the expertise or confidence to evaluate price fairness such as in the case of relatively new services. Originality/value Prior studies focused on either price fairness or idiosyncratic fit and thus cannot fully explain the complex interplay between both in the context of tariff choice. This paper explicates the conditions that affect the relative importance of both concepts and under which incidental offers are better received than premeditated ones.

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Heri Satrya Wangsa, Ignasius. "The Insights on Perceived Price-Quality." International Research Journal of Business Studies 4, no. 3 (December 1, 2011): 229–51. http://dx.doi.org/10.21632/irjbs.4.3.229-251.

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Daskalopoulou, Irene, and Anastasia Petrou. "Consumers' expenditures and perceived price fairness." International Journal of Social Economics 33, no. 11 (November 2006): 766–80. http://dx.doi.org/10.1108/03068290610705670.

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Lee, Simon, Abdou Illia, and Assion Lawson‐Body. "Perceived price fairness of dynamic pricing." Industrial Management & Data Systems 111, no. 4 (April 26, 2011): 531–50. http://dx.doi.org/10.1108/02635571111133533.

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Iglesias, Marta Pedraja, and M. Jesus Yague Guillen. "The Components of Total Perceived Price." Journal of Foodservice Business Research 5, no. 1 (January 2002): 1–22. http://dx.doi.org/10.1300/j369v05n01_01.

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Dolansky, Eric, and Mark Vandenbosch. "Price sequences, perceived variability, and choice." Journal of Product & Brand Management 22, no. 4 (July 19, 2013): 314–21. http://dx.doi.org/10.1108/jpbm-11-2012-0211.

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Katyal, Kanupriya, Vinay Kanetkar, and Sanjay Patro. "What is a fair fare? Exploring the differences between perceived price fairness and perceived price unfairness." Journal of Revenue and Pricing Management 18, no. 2 (January 14, 2019): 133–46. http://dx.doi.org/10.1057/s41272-018-00182-2.

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Küster, Inés, and Juan J. Pascual. "Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective." Cuadernos de Gestión 21, no. 1 (January 11, 2021): 103–13. http://dx.doi.org/10.5295/cdg.201290ik.

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Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price is affected and can affect other components of the consumer endogenous variables. This paper seeks (1) to analyze the effects of antecedents of behavioural price (past experience, the benefits and risks of peer to peer accommodation services) on the guest perceived price, and (2) to determine the effect of this price and past experience on guest intentions. With a sample of 136 Airbnb guests and the use of SEM, results show that past experience, financial risk, and time risk influence the non-monetary perceived price. This price and past experience affect guest intentions. This paper tries to bridge certain gaps detected in the literature: (1) we propose to extend the two main factors underlined, considering non-monetary costs, (2) this paper focuses on peer consumers because there is a lack of specification in previous studies due to authors have not differentiated users into host or guest when they analyse intentions, (3) previous literature has research in Airbnb prices but not in the factors that affect price, not in behavioural price strategies, and (4) much of the work to date has been qualitative in nature, whereas this study takes a quantitative approach.

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Küster, Inés, and Juan J. Pascual. "Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective." Cuadernos de Gestión 21, no. 1 (January 11, 2021): 103–13. http://dx.doi.org/10.5295/cdg.201290ik.

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Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price is affected and can affect other components of the consumer endogenous variables. This paper seeks (1) to analyze the effects of antecedents of behavioural price (past experience, the benefits and risks of peer to peer accommodation services) on the guest perceived price, and (2) to determine the effect of this price and past experience on guest intentions. With a sample of 136 Airbnb guests and the use of SEM, results show that past experience, financial risk, and time risk influence the non-monetary perceived price. This price and past experience affect guest intentions. This paper tries to bridge certain gaps detected in the literature: (1) we propose to extend the two main factors underlined, considering non-monetary costs, (2) this paper focuses on peer consumers because there is a lack of specification in previous studies due to authors have not differentiated users into host or guest when they analyse intentions, (3) previous literature has research in Airbnb prices but not in the factors that affect price, not in behavioural price strategies, and (4) much of the work to date has been qualitative in nature, whereas this study takes a quantitative approach.

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Zietsman, Mariëtte Louise, Pierre Mostert, and Göran Svensson. "Perceived price and service quality as mediators between price fairness and perceived value in business banking relationships." International Journal of Bank Marketing 37, no. 1 (February 4, 2019): 2–19. http://dx.doi.org/10.1108/ijbm-07-2017-0144.

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PurposeThe purpose of this paper is to test perceived price and service quality as mediators between price fairness and perceived value in service encounters between micro-enterprises and their banks.Design/methodology/approachThe study is based on a self-administered and internet-based questionnaire conducted in the banking industry. The sample consists of 381 micro-enterprises in South Africa that employ one or two staff members.FindingsThe findings of this paper provide evidence for both theory and practice that perceived price and service quality influence the relationship between business banking customers’ perception of price fairness and the value of the service offered.Research limitations/implicationsThe measurement and structural properties reported are satisfactory. This paper confirms the hypothesized relationships in the tested research model, and rejects a tested rival model. Limitations are reported, and suggestions for further research are provided.Practical implicationsThis paper offers banking executives guidance in managing the pricing structure of their services, and highlights the value of offering greater transparency with regards to service charges and interest rates.Originality/valueThis paper contributes to insights into the mediating effects of perceived price and service quality between price fairness and perceived value in business relationships between micro-enterprises and their banks.

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Cockrill, Antje, and Mark M. H. Goode. "Perceived price fairness and price decay in the DVD market." Journal of Product & Brand Management 19, no. 5 (August 24, 2010): 367–74. http://dx.doi.org/10.1108/10610421011068603.

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Andrianto, Novan, and Achmad Yanu Alif Fianto. "Brand image among the purchase decision determinants." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 4, no. 3 (November 5, 2020): 700. http://dx.doi.org/10.25139/jsk.v4i3.2546.

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The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.

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Friesen, Mark. "A dynamic perspective on consumers’ price fairness perception: Empirical evidence from the airline industry." Die Unternehmung 74, no. 4 (2020): 403–25. http://dx.doi.org/10.5771/0042-059x-2020-4-403.

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This paper investigates the concept of perceived price fairness and its dynamic alteration along the customer buying cycle. Today, variable pricing is widespread in many service industries. Besides the current sales price, customers are extensively exposed to varying external reference prices (for example, advertised prices). Thus, this pricing practice risks being perceived as unfair at some stage along the purchasing process, and negative consumer reactions cannot be ruled out. However, previous research has adopted a quite static approach, which only offered an incomplete picture of fairness perceptions with a specific service offer. To better capture the dynamics, this study conducted a scenario-based experiment with 459 airline customers encompassing repeated measures. The results provide evidence that the perception of distributive and procedural fairness significantly varies with the exposure to changing external reference prices along the buying cycle. Therefore, marketers should be cautious regarding price variations and advertised prices.

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Grewal, Dhruv, Kent B. Monroe, and R. Krishnan. "The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions." Journal of Marketing 62, no. 2 (April 1998): 46–59. http://dx.doi.org/10.1177/002224299806200204.

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The authors expand and integrate prior price-perceived value models within the context of price comparison advertising. More specifically, the conceptual model explicates the effects of advertised selling and reference prices on buyers’ internal reference prices, perceptions of quality, acquisition value, transaction value, and purchase and search intentions. Two experimental studies test the conceptual model. The results across these two studies, both individually and combined, support the hypothesis that buyers’ internal reference prices are influenced by both advertised selling and reference prices as well as the buyers’ perception of the product's quality. The authors also find that the effect of advertised selling price on buyers’ acquisition value was mediated by their perceptions of transaction value. In addition, the effects of perceived transaction value on buyers’ behavioral intentions were mediated by their acquisition value perceptions. The authors suggest directions for further research and implications for managers.

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Dixit, Ashutosh, Kenneth D. Hall, and Sujay Dutta. "Psychological influences on customer willingness to pay and choice in automated retail settings." American Journal of Business 29, no. 3/4 (September 30, 2014): 237–60. http://dx.doi.org/10.1108/ajb-06-2014-0036.

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Purpose – The purpose of this paper is to investigate the influence of price attribute framing and factors such as urgency and perceived price fairness on customer willingness to pay (WTP) in automated retail settings. Design/methodology/approach – The authors conducted two sets of quasi-experimental scenarios surrounding vending-machine purchase decisions. The first set was analyzed with MANOVA, the second set with choice-based conjoint (CBC) analysis. Findings – When prices are framed positively (as a discount), customer WTP is higher at high published price levels than it is for unframed or negatively framed prices. The effect on WTP holds whether the reference price range is broad (few large increments) or narrow (numerous small increments). In the CBC scenarios, immediate availability of the product was most influential on choice, followed by price and brand effects. These findings held under conditions invoking both urgency and price fairness. Providing an explanation for higher prices increases perceived price fairness. Research limitations/implications – Further study might assess the presence or absence of interaction effects in the conjoint scenarios. Practical implications – Managers should consider transparency in dynamic pricing, particularly when the price change is outside the control of the firm. The conjoint scenario results also offer evidence that dynamic pricing will not impact other marketing-mix decisions for fast-moving consumer goods (FMCG) dramatically (availability at point of purchase and presence in the consumer consideration set remain strong influences on choice). Social implications – Understanding these effects on WTP could help managers manage perceptions of unfairness and optimize WTP. Originality/value – A theoretical contribution from this study is that the immediate loss/gain consideration under theories of decision making under uncertainty outweigh considerations such as scarcity urgency or perceived unfairness. Use of conjoint analysis in WTP research, study of dynamic pricing in FMCG setting.

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Yen, Yung-Shen. "Exploring the synergy effect of trust with other beliefs in television shopping." Management Decision 58, no. 3 (November 11, 2019): 428–47. http://dx.doi.org/10.1108/md-11-2016-0814.

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Purpose Television (TV) shopping has notably changed human shopping behaviors. However, despite its significant advantages, TV shopping still faces many challenges in promoting customer purchase behavior. The purpose of this paper is to explore the synergy effect of trust with other beliefs on purchase intention in TV shopping. Other beliefs, including perceived media richness, perceived price fairness, perceived convenience and perceived host interaction, were tested as the synergy factors in the proposed model. Design/methodology/approach A hierarchical moderator regression analysis was conducted, and data on the TV shopping habits of 428 customers in Taiwan were examined. Findings The findings of the study revealed that trust synergizes perceived price fairness and perceived host interaction rather than perceived media richness and perceived convenience to enhance purchase intention in TV shopping. Research limitations/implications This study confirmed the assumption that trust synergizes the beliefs (i.e. perceived price fairness and perceived host interaction) to enlarge purchase intention in TV shopping. Practical implications This study suggests that service providers need to prioritize concerns to build trust with customers to encourage purchases during TV shopping. They should also actively promote fair prices and invite famous people to serve as hosts to motivate purchases in TV shopping. Originality/value This study advances the knowledge of the trust theory and the synergy model by examining the synergy effect of trust with other beliefs in TV shopping.

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Nguyen, Adam, and Juan (Gloria) Meng. "How source of funds affects buyer’s judgments of price fairness and subsequent response." Journal of Product & Brand Management 25, no. 7 (November 21, 2016): 710–20. http://dx.doi.org/10.1108/jpbm-02-2016-1104.

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Purpose This research aims to examine how source of funds (paying with company’s funds versus personal funds) affects buyer’s judgments of price fairness and via these judgments, buyer’s response to prices. Design/methodology/approach A scenario-based experiment is used (N = 200). To test the hypotheses, the authors run moderated mediation regression analyses with the help of the PROCESS macro. Findings Drawing on fairness heuristics theory, the authors hypothesize and find that relative to when paying with personal funds, when paying with company’s funds, the perceived price difference plays a less significant role, whereas the perceived social acceptability of the pricing practice underlying the price difference plays a more important role in shaping price fairness judgments and, via these judgments, buyer’s response to prices. Practical implications The findings generate advice for companies that serve both the business and personal segments (e.g. airlines and hotels). Buyers in the personal segment typically pay with their own money. To persuade these buyers that a price is fair, it is crucial to show that the price represents a good deal for them. Buyers in the business segment often pay with company’s fund. Companies have more flexibility in charging different prices, but they should make sure that the reasons for the price difference are socially acceptable. Originality/value This research shows how the relative role of price difference versus social acceptability in price fairness judgments varies as a function of source of funds and how an inconsistency between price difference and its economic impact affects price fairness judgments.

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Grewal, Dhruv, and Howard Marmorstein. "Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods." Journal of Consumer Research 21, no. 3 (December 1994): 453. http://dx.doi.org/10.1086/209410.

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Lichtenstein, Donald R., and Scot Burton. "The Relationship between Perceived and Objective Price-Quality." Journal of Marketing Research 26, no. 4 (November 1989): 429–43. http://dx.doi.org/10.1177/002224378902600405.

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Four studies were conducted to assess the accuracy with which consumers perceive objective price-quality relationships. Results across four studies indicate that, overall, consumers perceive objective price-quality relationships with only a modest degree of accuracy. However, findings also suggest that the accuracy of consumers’ perceptions is moderated by product type; that is, price-quality perceptions are more accurate for nondurable products than for durable products. The authors conclude that consumers’ price-quality perceptions appear to be a function of general or product-type-specific schemas, rather than independent evaluations of price-quality relationships for individual product categories.

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Ghaani Farashahi, Behnoosh, Elizabeth Easter, and Kate Annett-Hitchcock. "Price and perceived product quality: a comparison of denim jeans in three price categories." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 369–86. http://dx.doi.org/10.1108/jfmm-10-2017-0104.

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Purpose The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories, and identify any relationships between price and product quality. Design/methodology/approach This research is as a quasi-experimental laboratory study. The product specifications of jeans are identified. Next, the appearance and performance characteristics of jeans are examined initially and after one and five repeated laundering cycles. The data are analyzed within and between each price category to identify any possible relationship between price and product quality. Findings The price category of jeans does not necessarily reflect different dimensions of product quality. Although higher priced jeans had superior product specifications and visual appearance, they did not show superior performance with respect to all elements of fit, durability, and color performance when these three factors were measured through laboratory testing. Research limitations/implications The limitations of this study from a research perspective include a small sample size, gender-focused sample selection. and the focus on only three retail categories. These limitations impact the generalizability of the results but could serve as a basis for similar studies. The evaluated product quality attributes were limited to intrinsic/measurable characteristics. Future studies should consider the extrinsic attributes of quality, especially as they are related to consumer’s purchasing decision. Practical implications Retailers in moderate and budget price categories can benefit from educating consumers about the quality attributes of jeans that would ultimately influence their post-purchase experience and are not necessarily related to the product’s price category. Educators can use this information to assist in teaching students about the multiple dimensions of materials and assembly choices, and how this will impact their final products as they are learning the apparel product development process. Originality/value The focus of this study on the quantification of intrinsic product attributes is unique and provides measurable data for product evaluation by consumer researchers and industry. The results of this research identify the strengths and weaknesses in the appearance and performance characteristics of jeans in different price categories, and how those may affect consumers’ purchase intention.

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Asadi, Ali, Javad Khazaei Pool, and Mohammad Reza Jalilvand. "The effect of perceived price fairness through satisfaction and loyalty on international tourists’ price acceptance of Islamic-Iranian art products." Education, Business and Society: Contemporary Middle Eastern Issues 7, no. 4 (October 28, 2014): 201–15. http://dx.doi.org/10.1108/ebs-10-2013-0045.

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Purpose – The purpose of this paper is to investigate the effect of perceived price fairness through satisfaction and loyalty on price acceptance. The antecedents of price fairness, including price perception and tourist vulnerability, will also be examined. Design/methodology/approach – The authors collected 674 questionnaires from international tourists who purchased Islamic-Iranian art products and analyzed simultaneous relations with a structural equation modeling. Findings – The results indicate that perceived price awareness and perceived vulnerability positively and significantly affect perceived price fairness. Additionally, perceived price fairness has a significant influence on customer satisfaction and loyalty. Moreover, customer satisfaction and loyalty were found to have a positive impact on price acceptance. Practical implications – Based on the findings, the results are expected to create a useful perspective for the researchers so they can present a broader model in future studies. The results of this research can help managers develop better pricing strategies and effective pricing mechanism design and, through recognition of factors influencing customer perception of the price, instigate better pricing. Originality/value – Although prior research focused on the relationships among the variables of perception of price, perceived vulnerability, perceived price fairness, satisfaction and loyalty and price acceptance, the current study considers the effect of these variables as a general compound model and in the context of Islamic-Iranian art tourism products.

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KIEFER, N. "Price recollection and perceived value in restaurants." Cornell Hotel and Restaurant Administration Quarterly 36, no. 1 (February 1995): 47–50. http://dx.doi.org/10.1016/s0010-8804(99)80057-3.

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Kiefer, Nicholas M., and Thomas John Kelly. "Price Recollection and Perceived Value in Restaurants." Cornell Hotel and Restaurant Administration Quarterly 36, no. 1 (February 1995): 47–50. http://dx.doi.org/10.1177/001088049503600118.

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Le, Hau Nguyen, Quynh Truc Tran, and Anh Duc Le. "“VIETNAMESE CONSUMES VIETNAMESE PRODUCTS”: THE ROLE OF ETHNOCENTRISM, PERCEIVED QUALITY AND PERCEIVED PRICE ON WILLINGNESS TO BUY." Science and Technology Development Journal 14, no. 3 (September 30, 2011): 56–67. http://dx.doi.org/10.32508/stdj.v14i3.1979.

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This study investigates the impact of ethnocentrism, perceived quality and perceived price on the extent of consumer willingness to buy domestic garment products. A structural model has been estimated using data collected from 422 consumers in HCM city. The results indicate that perceived price and ethnocentrism have direct positive impacts and perceived quality have indirect positive impact on the willingness to buy domestic products. Perceived quality and ethnocentrism also have an impact on the perceived price. Based on these findings, theoretical as well as managerial implications have been discussed.

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Wreksa, R. P. "THE IMPLICATION OF PURCHASE INTENTION: ANALYSIS OF PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, TECHNICALITY AND PERCEIVED PRICE TOWARDS PERCEIVED VALUE." Russian Journal of Agricultural and Socio-Economic Sciences 71, no. 11 (November 30, 2017): 153–60. http://dx.doi.org/10.18551/rjoas.2017-11.20.

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Gotlieb, Jerry B., and Cyndy Thomas Fitzgerald. "An Investigation Into The Effects Of Advertised Reference Prices On The Price Consumers Are Willing To Pay For the Product." Journal of Applied Business Research (JABR) 6, no. 1 (October 25, 2011): 59. http://dx.doi.org/10.19030/jabr.v6i1.6319.

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Despite previous research, the effects of reference prices remain a controversial issue with significant public policy and managerial implications. The paper reports the results of a pilot study which was conducted in a shopping mall. With high involvement, research results suggest that reference prices, perceived quality, and product experience affect he price consumers are willing to pay for the product. With low involvement, the reference price was the only message content variable which had an affect on the price consumers were willing to pay for the product.

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Vera, Jorge. "Perceived brand quality as a way to superior customer perceived value crossing by moderating effects." Journal of Product & Brand Management 24, no. 2 (April 20, 2015): 147–56. http://dx.doi.org/10.1108/jpbm-04-2014-0551.

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Purpose – The purpose of this paper is to assess the relationship between perceived brand quality (PBQ), customer perceived value (CPV) and disposition to pay a higher price (DHP) for a product. Such an assessment also seeks to determine if consumer involvement and brand performance measurements have moderating effects on this relationship. Design/methodology/approach – Data from a sample of n = 1,029 purchasers of six different product categories were analysed. The respondents evaluated a product with items based on involvement profile scales. The chosen brands were evaluated using perceived quality, value and brand performance items. Respondents were also asked if a higher price for the chosen product/brand would be paid. Structural modelling was implemented. To corroborate moderating effects, a nested comparison invariance test for structural weights was used. Findings – PBQ has a direct effect on CPV but not on DHP. CPV has a mild effect on DHP. Involvement and brand performance moderating effects were confirmed. Originality/value – Brand quality is assumed as a strategy to achieve a higher price disposition through customer value in contrast with previous empirical literature that puts the price as a sign of quality. DHP is argued as a measurement to indicate “superior customer perceived value”. This variable would be different from and more difficult to achieve than CPV.

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Chiang, Cheng-Chen. "The effects of the antecedents of service purchase intention in the context of monetary sales promotion." Acta Oeconomica 64, Supplement-2 (November 1, 2014): 177–97. http://dx.doi.org/10.1556/aoecon.64.2014.suppl.13.

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This study investigated the correlations among variables for credence service in the context of monetary sales promotion. The findings suggested that perceived price directly affected perceived quality, with a negative effect. Perceived price had a positive effect directly on perceived value. Perceived quality directly affected perceived value. Perceived value was found as a key predictor of purchase intention. In addition, perceived quality had indirect and positive impact on purchase intention via value. The results of this study also suggested that there was a negative effect of perceived price on perceived risk. Moreover, it was also noted that perceived risk had negative effects on perceived value and purchase intention.

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Rodriguez-Feijoo, Santiago, Alejandro Rodriguez-Caro, and Carlos Gonzalez-Correa. "Fruit and Vegetable Prices and Perceptions in Mercalaspalmas Wholesale Market." Innovar 25, no. 55 (January 1, 2015): 145–55. http://dx.doi.org/10.15446/innovar.v25n55.47230.

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This paper studies the behavior of fruit and vegetable prices in a wholesale market. Its aims are: a) to examine price behavior and changes; and b) to identify statistically significant factors in the perception of prices and to quantify the effect of these factors on the market price. For this purpose, daily data were obtained on modal prices at the Mercalaspalmas wholesale market from 2006 until mid-2010. The results obtained show there is a similar degree of flexibility in price increases and decreases, and show the product to be the determinant element in setting prices. There was found to be a strong degree of price permanence, in the sense that changes take place slowly and following a lag. The following significant factors were identified in the perception of prices: the length of time a price has remained unchanged in the market; the period during which a product has been absent from the market; the quantities traded at a given price; and the index of market prices. However, the quantitative effect of this body of factors on the perceived price is very limited.

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Herlambang, Rudy Tanjung, and Dr Sri Hartono, MM. "Analysis Price, Perception of Quality, and Promotion with Intervening Brand Trust Toward Purchase Intention Honda Vario 150CC (Case Study at PT Wahana Makmur Sejati)." Volume 5 - 2020, Issue 8 - August 5, no. 8 (September 9, 2020): 1276–84. http://dx.doi.org/10.38124/ijisrt20aug678.

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This research was conducted to analyze the effect of Price, Perceived Quality, and Promotion on Purchase Intention on Honda Vario 150CC products with Intervening Brand Trust at PT Wahawa Makmur Sejati. The data used in this study is questionnaire data taken from 200 respondents using convenience sampling. Meanwhile, the data analysis was performed using quantitative statistics using Structural Equation Modeling (SEM) assisted by LISREL version 9.2 software. The results showed that Price, Perceiveds of Quality and Promotion had a significant effect on Brand Trust, and also Brand Trust had a significant effect on Consumer Purchase Intention. In the research results, the direct and indirect relationship, both Price, Perceived of Quality and Promotion, directly have a significant effect on the purchase intention of Vario 150CC. However, the variable Price and Perceived Quality indirectly through Brand Trust does not have a significant effect on consumer Purchase Intention. The results of this research can be used as a reference both academically and practically in implementation management by PT WAHANA MAKMUR SEJATI.

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Wicaksana, Wildan Radista, Bella Paramastri, and Helmina Ardyanfitri. "Purchase Intention Produk Frozen Food Berdasarkan Perceived Quality Dan Price Fairness." Jurnal Manajemen dan Inovasi (MANOVA) 4, no. 1 (January 30, 2021): 1–12. http://dx.doi.org/10.15642/manova.v4i1.382.

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Penelitian ini bertujuan untuk menguji pengaruh persepsi kualitas (Perceived Quality) dan kewajaran harga (Price Fairness) terhadap minat beli (Purchase Intention) pada produk frozen food. Populasi dari penelitian ini adalah konsumen yang berada di Surabaya. Sampel dari penelitian adalah 60 orang konsumen yang pernah melakukan pembelian frozen food. Metode penelitian yang digunakan adalah kuantitatif dengan teknik Analisa statistika yang digunakan dalam penelitian adalah SEM-PLS (Structural Equation Modeling-Partial Least Square). Hasil penelitian menunjukkan bahwa terdapat hubungan/pengaruh positif antara perceived quality dengan price fairness dan perceived quality dengan purchase intention, sedangkan tidak ada hubungan/pengaruh antara price fairness dan purchase intention. Pengaruh yang paling kuat adalah perceived quality terhadap price fairness. Sehingga konsumen menilai perceived quality merupakan hal yang penting bagi produk frozen food dan minat beli konsumen terhadap produk frozen food tidak ditentukan oleh price fairness. Keywords: Covid 19; Frozen Food; Perceived Quality; Price Fairness; Purchase Intention

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Li, Jun, Sifan Wu, and Xiaoman Feng. "Optimization of On-Street Parking Charges Based on Price Elasticity of the Expected Perceived Parking Cost." Sustainability 13, no. 10 (May 20, 2021): 5735. http://dx.doi.org/10.3390/su13105735.

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Price discrimination is widely employed to regulate on-street parking behaviors to provide better service to users, and the prices are usually set according to the occupancy of parking spaces without direct consideration of user perception. A binary logit-style choice model is built to describe the parking choice between on-street parking and off-street parking. A new index, named the price elasticity of expected perceived parking cost, is proposed to evaluate users’ response to parking charge. Based on the theory of second-degree price discrimination, three user types are defined according to the parking duration, namely, the preferred users, the neutral users, and the non-preferred users. The optimized parking prices are calculated by the proposed index. A case study of Guangzhou’s on-street parking is presented. It is found that the current pricing scheme for Type-I Zones (High Demand Zones) is reasonable, while the pricing scheme for the Type-II Zones (Low Demand Zones) does not achieve the objectives of usage optimization of on-street parking spaces. An optimized price scheme for the Type-II Zones is proposed to achieve the usage optimization of on-street parking spaces for short-term parking.

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Biswas, Abhijit, Sujay Dutta, and Chris Pullig. "Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion." Journal of Retailing 82, no. 3 (January 2006): 245–57. http://dx.doi.org/10.1016/j.jretai.2005.07.007.

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Pontes, Nicolas Gonçalves. "The effect of product line endpoint prices on vertical extensions." European Journal of Marketing 52, no. 3/4 (April 9, 2018): 575–95. http://dx.doi.org/10.1108/ejm-01-2016-0005.

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Purpose Literature in brand extensions has relied greatly on categorization theory and on prototypical models of categorization to explain the affect transfer from a parent brand to its extensions. Drawing on the range theory exemplar models of categorization, this paper aims to show the effects of parent brand endpoint prices on consumer judgments of vertical line extensions. Design/methodology/approach Three experiments have been conducted. Experiment 1 tests the hypothesis that consumers rely on the parent brand price range when making judgments of an upscale extension. Experiment 2 tests the hypothesis that the effect of price range on extension evaluation is mediated by perceived risks for upscale extensions but not downscale extensions. The final experiment shows a boundary condition to the product line range effect on upscale extensions. Findings This research shows that upscale extensions are judged more favorably in the context of a wide versus a narrow product line even when the highest endpoints in both product lines are equally close to the extension and that this effect is mediated by perceived consistency and perceived risk. The range effect disappears, however, when consumers have a broad focus in which attention shifts to category endpoint prices, making parent brand prices less diagnostic of upscale extension judgments. Practical implications Managers may display a wider range of products and/or reduce prices of low-end models to expand product line price width. In consequence, low-end products become more competitive in terms of price and at the same time improve favorability ratings of the new upscale product. Originality/value Vertical line extensions and product line pricing are important topics to both academics and practitioners. Nonetheless, this is the first research to demonstrate how product line price width can influence consumer perceptions of vertical line extensions.

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Thapa Magar, Bikash, and Deennath Lamichhane. "Customer Satisfaction towards Paragliding Services in Pokhara: The Moderating Role of Gender." Janapriya Journal of Interdisciplinary Studies 9, no. 1 (December 31, 2020): 1–17. http://dx.doi.org/10.3126/jjis.v9i1.35195.

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Customer satisfaction is an important aspect of successful business. So, every business should maintain a good relationship with its customers to enhance loyalty and increase profit. This research considers ‘gender’ as a moderator in the causal relationship between service quality/ value dimensions and overall satisfaction of customers in paragliding through measurement of perceived service quality and perceived service value by applying descriptive and analytical methods. Perceived service quality is measured by the constructs: Reliability, Assurance, Tangibility, Empathy, and Responsiveness while perceive service value is measured by the constructs: Price, Scenery, and Thrill. The landing site near Phewa Lake was chosen as the study area. A convenient sample of 150 respondents was selected for the study. Questionnaire was constructed to elicit primary data on independent variables and was evaluated on fivepoint Likert Scale. Focused group discussions supplemented the study. Gender-wise mean score of different variables revealed that the contribution of perceived service quality to customer satisfaction is higher than that of perceived service value for both the genders. Among the three significant variables- Reliability, Price, and Thrill, the Reliability has higher contribution in Perceived Service Quality measurement. Similarly, the Price has higher contribution in Perceived Service Value Measurement. Overall, the gender-wise level of satisfaction in paragliding among customers is found good. Further studies are needed to establish causal relationship between customer satisfaction and other demographic variables.

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Sijabat, Rosdiana. "Analisis Peran Mediasi Harga Terhadap Asosiasi Country Of Origin, Perceived Quality, dan Brand Image Terhadap Keputusan Pembelian." Jurnal Manajemen 17, no. 1 (October 30, 2020): 57–80. http://dx.doi.org/10.25170/jm.v17i1.1779.

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This article examines perceptions of the country of origin, perceived quality, and brand image of Chinese household appliance products on product purchasing decisions by Indonesian consumers mediated by consumer perceptions of prices. A total of 402 respondents who had purchased home appliances from China filled out questionnaires related to their perceptions of the products studied, and these perceptions were analyzed using PLS-SEM. The analysis results show that perceptions of the country of origin, perceived quality, and brand image have a positive and significant relationship to consumer decisions in buying household brand products from China in Indonesia. Perceptions of price mediate the relationship between country of origin, perceived quality, and brand image on purchasing decisions with positive associations. This study provides new insights into the relationship between country of origin, perceived quality, brand image, and price on product purchasing decisions from China in Indonesia, where both countries are developing countries. The study offers managerial implication on the importance of home appliance manufacturers from China to maintain affordable prices in the Indonesian market.

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Chen, Kuanchin, and Jengchung Victor Chen. "Perceived Utility in Online Auctions." International Journal of E-Adoption 6, no. 1 (January 2014): 34–52. http://dx.doi.org/10.4018/ijea.2014010103.

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Perceived utility is among the many factors that influence a buyer's purchase intention in online auctions. In this study, the authors examined a model for the predictors of perceived utility and perceived product quality. The results show that the single most dominant predictor for perceived product quality is the perceived seller quality, followed by perceived price gap. Perceived price gap outweighs perceived product quality and seller quality as the most influential predictor for perceived utility. The role that product information sufficiency plays is not significant enough to impact perceived product quality. Nor does it have an effect on the final perceived utility. Several managerial implications are discussed.

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Song, Hongjuan, and Yushi Jiang. "Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising." Tourism Economics 25, no. 2 (September 4, 2018): 213–34. http://dx.doi.org/10.1177/1354816618797250.

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The aim of this study is to examine the advertising information learning processes of potential tourists and observe how potential tourists sequentially adjust their perceived reference prices and purchase intentions with different risk preferences and choices with respect to gains (the current price is lower than the consumer’s reference price) or losses (the current price is higher than the reference price). In this study, a Bayesian experiment was conducted to elicit reference prices in the presence of tourism advertising with uncertain information. The findings show that with respect to gains, risk avoiders do not reduce their reference prices as significantly as do risk seekers when exposed to price-informative advertising. Exposure to image advertising changes potential tourists’ risk preferences, and the reference price drops more significantly for risk avoiders than for risk seekers. With respect to losses, informative and image advertising impact the reference price for participants with different risk preferences but not at a statistically significant level.

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Piri, Zeinab, and Fereshteh Lotfizadeh. "Investigation of the Influence of Perceived Quality, Price and Risk on Perceived Product Value for Mobile Consumers." Asian Social Science 12, no. 1 (December 21, 2015): 103. http://dx.doi.org/10.5539/ass.v12n1p103.

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This article aims to investigating the effects of perceived quality, risk and relative price on the perceived value and purchase intentions of mobile phones. The population comprises 293 persons of Business Administration MA students from the Islamic Azad University of Zanjan.The questionnaires were validated using face validity. In addition, the reliability was calculated using Cronbach Alpha, Split-half and Test- re-test. To analyze the data, with SPSS and LISREL software, Exploratory and Confirmatory Factor Analyses (to identify the effective factors) and Structural Equation Modeling (SEM) (to test the hypotheses) were calculatedThe findings indicate that perceived value does not influence purchase intentions. Perceived quality, perceived relative price and perceived risk do not influence purchase intentions through perceived value. Perceived risk, perceived quality and relative price all influence perceived value. Relative price influences perceived product quality and the latter, in turn, affects perceived risk. The results of the study show that it is essential to develop an understanding of value in the purchasing process. Moreover, the risk should be reduced to a minimum.

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Razavi, Rouzbeh, and Aviad A. Israeli. "Determinants of online hotel room prices: comparing supply-side and demand-side decisions." International Journal of Contemporary Hospitality Management 31, no. 5 (May 13, 2019): 2149–68. http://dx.doi.org/10.1108/ijchm-09-2018-0707.

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Purpose This study aims to examine the effect of hotels’ star ratings and customer ratings on online hotel prices from both supply- and demand-side perspectives. Design/methodology/approach To compile the supply-side data, a Web crawler was designed and implemented to read online prices and characteristics of available hotels from Trivago. Demand-side data were compiled from surveys conducted using the Amazon Mechanical Turk portal. Data were analyzed with an array of advanced machine learning regression models. Findings The results show that while a star rating is the most important predictor of price from both supply- and demand-side perspectives, customer rating influences the price much more significantly on the demand-side. Customers showed a tendency to overestimate the room price of three- and four-star hotels and underestimate the price of five-star hotels. Customers placed a heavier weight on customer ratings when estimating prices particularly when the average rating was above 7.5 (out of 10). The study also confirms the strong effect of price adjustment for customers when they were exposed to the prices of other similar hotels. Finally, the study examines the impact of demographics on the perceived hotel value. Age, ethnicity, education and income are shown to be the most significant demographic characteristics. Originality/value The results are valuable from a research perspective because they demonstrate how to price rooms more effectively based on their perceived value from consumers’ perspectives. From a practical standpoint, the findings provide useful managerial tools for pricing in competitive environments.

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Kricheli-Katz, Tamar, Tali Regev, and Shelley Correll. "Why Are Women Penalized in Product Markets?" Socius: Sociological Research for a Dynamic World 5 (January 2019): 237802311986102. http://dx.doi.org/10.1177/2378023119861024.

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Previous research using data from eBay found that women receive lower prices than men when selling the exact same products. The current project explores why this gender gap obtains and why some products have larger gender price gaps than others. To answer these questions, we exploit the variation in the gender price gap across products found in the earlier eBay data together with new survey data on the perceptions people have about seemingly male-typed and female-typed products and about people’s uncertainty about the prices of products. We show that women are penalized more for selling products that are perceived to be typically owned by men compared to products that are perceived to be typically owned by women. We further demonstrate that the effects of gender stereotypes are greater when buyers’ uncertainty increases: when buyers are uncertain about their willingness to pay for a product or about its market price, women sellers are penalized more.

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Journal articles on the topic 'Perceived Price'

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