Log in

Relevant bibliographies by topics / Perceived Purchase Risk / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Perceived Purchase Risk.

Dissertations / Theses on the topic 'Perceived Purchase Risk'

Author: Grafiati

Published: 4 June 2021

Last updated: 3 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Perceived Purchase Risk.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Ward, Shannon-Jane. "The consumer-perceived risk associated with the intention to purchase online." Thesis, Link to the online version, 2008. http://hdl.handle.net/10019/1891.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Shum, Kelly. "Effect of product presentation on mood, perceived risk and purchase intention in internet apparel shopping." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1636767.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Mitchell, V.-W. "An empirical investigation of perceived risk in the purchase of planning consultancy by local authorities." Thesis, University of Manchester, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.386414.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Hsueh, Chan, and 薛湛. "Luxury Brand, perceived value, perceived risk, purchase intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/16511092891907026733.

Full text

Abstract:

碩士<br>大同大學<br>事業經營學系(所)<br>96<br>This study intends to understand how perceptions of luxury brand created by the atmosphere of luxury drive customer to buy the products of luxury brand. The collected data were analyzed using structural equation modeling with AMOS 6.0 to evaluate the effects of luxury brand perceptions on customer purchase intentions through perceived risk and perceived value. The result shows that perceived quality of luxury brand increased purchase intentions through consumers’ perceived value. Among the dimensions of the perceived luxury brand, the conspicuous and unique d

APA, Harvard, Vancouver, ISO, and other styles

5

Chen, Jhih-Wei, and 陳志瑋. "A study of badminton consumers’ purchase motivation, perceived risk, and purchase intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hmu52t.

Full text

Abstract:

碩士<br>臺北市立大學<br>體育學系體育教學碩士學位班<br>106<br>The purpose of this study was to investigate the current situation and differences among purchase motivation, perceived risk, and purchase intention of badminton racket users in order to understand the relationship and path between each factor. This research uses the questionnaire survey method, to the Taipei City Public Private school gymnasium, the National Sports Center and the folk toll Badminton Stadium, is engaged in the badminton movement and the age above 20 years old the badminton racket consumer as the research object, the research result is as

APA, Harvard, Vancouver, ISO, and other styles

6

Huang, Shu-Hua, and 黃淑華. "The Relationship among Brand Image, Perceived Risk,Perceived Value and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/13559868292606436804.

Full text

Abstract:

碩士<br>遠東科技大學<br>行銷與供應鏈管理研究所<br>100<br>The purpose of this study was to explore the relationship among brand image, perceived risk, perceived value and purchase intention. The population in this study was a famous Li-Der willing center in Tainan area. Based on the sample from 268 consumers, our results show that brand image has positive influence on perceived value and purchase intention；brand image has negative influence on perceived risk；perceived risk has positive influence on perceived value and purchase intention；perceived value has positive influence on purchase intention. Further, the re

APA, Harvard, Vancouver, ISO, and other styles

7

SUN, MIN-HENG, and 孫敏恆. "Analysis of Perceived Innovation in Electric Scooter Affecting Perceived Quality, Perceived Risk, Perceived Value and Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hmpe8r.

Full text

Abstract:

碩士<br>國立屏東大學<br>行銷與流通管理學系碩士班<br>106<br>Currently, climate changing and global warming has become a global issue in the world. Because of the government policies and environmental protection consciousness gains ground, that there are so many motor vehicle manufacturers devote to research and develop hybrid vehicles and electric cars. This research focus on electric scooters, and explores the influence of consumers’ perceived innovation, perceived quality, perceived risk, perceived value on purchase intention respectively 　　This study collected 332 valid questionnaires and analyzed by Structural

APA, Harvard, Vancouver, ISO, and other styles

8

CHANG, CHUN-FENG, and 張君鳳. "The Impact of Service Innovation, Perceived Risk, and Perceived Quality on Purchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/patzve.

Full text

Abstract:

碩士<br>崇右影藝科技大學<br>經營管理系<br>107<br>The motorcycle density of Taiwan is the 1st ranking in Asia. In “2018 National Geographic Travel Photographer of the Year Contest ", among the top ten selected photos in the Cities category by the National Geographic editors, "Motorcycles Waterfall" is one of them, just as the density of riders at rush hour the Taipei Bridge. Recently, the environmental awareness has risen. Also, the government encourages using electric vehicles in order to reduce air pollution, but the result has not been good as expected.This kind of situation contitunes till the new genera

APA, Harvard, Vancouver, ISO, and other styles

9

Wang, Hui-Ti, та 王惠娣. "Purchase Ｍotivation, Perceived Price and Perceived Risk Influence For Online Group-Buying Behavior". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/51656722281015587020.

Full text

Abstract:

碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>101<br>With the progress and development of science and technology, the network information has entered People''s Daily life, With the progress and development of science and technology, the network information has entered People''s Daily life, Internet has almost become indispensable tool in People''s Daily life, the network shopping also along with the development of the Internet and increasingly close to the people''s life. Network forming syndicates, bring up countless business opportunities. Between the businesses also

APA, Harvard, Vancouver, ISO, and other styles

10

Bo-Cyuan, Hou, and 侯柏全. "The Relationship among Perceived Risk, Price Consciousness and Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31745923796348992637.

Full text

Abstract:

碩士<br>國立高雄應用科技大學<br>企業管理系<br>101<br>With the growth of the Internet, it has become indispensible to our daily activities. When purchasing products on the Internet, Consumers feel uncertain, so the issues about “Money-Back” are increasing. Therefore, it is the objective of this study to explore how the product types and the channels affect the purchase intention of consumers. This study adopts the design of experiment to survey, giving subjects different product type and money-back guarantee period, to explore the relationship among the perceived risk, price consciousnesss and purchase intent

APA, Harvard, Vancouver, ISO, and other styles

11

Chen, Yun-Huan, and 陳運寰. "A Study of the Effect of Perceived Risk and strategies for reducing perceived risk to Online Purchase Intention." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/30398754469262006378.

Full text

Abstract:

碩士<br>高苑科技大學<br>經營管理研究所<br>95<br>The coming of the Internet era introduced a change in the business trading model transformed Consumer purchasing behavior shifted from traditional stores to virtual stores. Online shoppers experience more perceived risk than offline, this factor is the main obstacle that e-commerce develops. When E-commerce websites want to promote the consumer consumption, the greatest concern is how to reduce consumers' perceived risk. The purpose of this study is to explore the influences of the consumers’ perceived risk and strategies for reducing perceived risk of online p

APA, Harvard, Vancouver, ISO, and other styles

12

Yi-SyuanLi and 李苡瑄. "The Influence of Perceived Value and Perceived Risk on Purchase Intentions for Mobile Coupons." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2969r5.

Full text

Abstract:

碩士<br>國立成功大學<br>企業管理學系<br>107<br>Thesis title: The Influence of Perceived Value and Perceived Risk on Purchase Intentions for Mobile Coupons Author’s name: Yi Syuan Li Advisor’s name: Huei Ting Tsai Department and college: Business Administration Department, National Cheng Kung University The purpose of this research is understanding mobile coupon whether to change customer purchase intention with sales promotion intensity, non-price promotion type, brand awareness, and perceived price and perceived risk. I hope that I can dedicate this research to realize and demonstrate the relevant ac

APA, Harvard, Vancouver, ISO, and other styles

13

LIN, KUAN-HSIU, and 林冠秀. "The Influence of Subjective Norms,Perceived Risk, and Perceived Playfulness on Online Purchase Intentions." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/79878259409958728121.

Full text

Abstract:

碩士<br>崇右技術學院<br>經營管理研究所<br>105<br>Under the popularity and fast development of information products, technology skills and Internet communication, the use of Internet has turned into an integral part of life. Corporations and stores have invested on on-line sales as their business strategy. Meanwhile consumers have switched their purchases from selecting products in brick and mortar stores to browsing websites who offer fast and convenient service, competitive prices to attract customers. The Internet is an easy access for both domestic customers and global markets. The electronic marketing

APA, Harvard, Vancouver, ISO, and other styles

14

Liu, Yi-wen, and 劉怡妏. "The impact of Country of Origin Effect on Perceived Risk, Perceived Quality and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/62747465752587248494.

Full text

Abstract:

碩士<br>東吳大學<br>企業管理學系<br>98<br>Most of researches about the country of origin (COO) effect all support that consumer’s purchasing behaviors are affected by their attitudes toward some countries. With the trend of globalization, consumers are easier to buy binational products or multinational products and it is more complicated to deal with the information of the product. In that situation, most of consumers will depend on extrinsic cues like brand or country of origin to evaluate the quality of the product. However, the lietratures about the study of COO in the past, usually focus consumers how

APA, Harvard, Vancouver, ISO, and other styles

15

LIAO, BEN-ZHE, and 廖本哲. "The relationships between product involvement, perceived risk and buyer's purchase decisions." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/17277153245698690479.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Yueh-TsungLin and 林岳聰. "fMRI Research of Consumer Purchase Intention on Perceived Different Risk Frameworks." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/44998219994119103497.

Full text

Abstract:

碩士<br>國立成功大學<br>資訊管理研究所<br>103<br>In electronic commerce, consumers make decisions based on limited information. Thus, it is important to present information that can influence buyer decisions that in turn favors Net-enabled organizations. Realistic situations, problems, and message descriptions or presentation methods may ultimately affect consumer choices. This is the so-called framing effect (Tversky ＆ Kahnesman, 1981). Perceived risk is a consumer’s perception of a possible loss incurred from a trade made under some types of uncertainties. The purpose of this study is to combine decision

APA, Harvard, Vancouver, ISO, and other styles

17

HUANG, Tai-Yu, and 黃泰餘. "Research on the application relationship between consumer trust, Perceived Usefulness, Perceived Ease of Use, Perceived risk and Purchase." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/70241005880304375550.

Full text

Abstract:

碩士<br>國立勤益科技大學<br>企業管理系<br>102<br>Mobile applications are crucial to the operations of modern mobile devices. In-Stat estimated that in 2015, the number of app downloads will reach 48 billion, and the global output value of the app industry could be as high as 29 billion USD. Convenience sampling was used for the distribution of questionnaires.The total of 357 questionnaires, and 330 valid questionnaires. We used SPSS to analyze the descriptive statistics and conduct reliability analysis. We also used PLS to conduct empirical analysis on linear SEM. The main findings of this study include the

APA, Harvard, Vancouver, ISO, and other styles

18

Ko, Wei Lin, and 柯維琳. "The Relationship of Perceived Risk, Risk Control Measures, Trust and Purchase Intention in Internet Auction." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/23088536632686763190.

Full text

Abstract:

碩士<br>東吳大學<br>國際貿易學系<br>93<br>The major purpose of this study is to explore the relationship of perceived risks, risk control measures, trust and purchase intention under a website auction environment. This study is conducted by physical and Internet questionnaires survey of 336 web auction participants. Through regression and statistical analysis, conclusions are as follows: 1.In the Internet auction process, buyers perceived eight kinds of risk, including: physical risk、psychological risk、performance risk、financial risk、social risk、time risk、safe risk and private right risk. 2.The buyers’ pe

APA, Harvard, Vancouver, ISO, and other styles

19

Yang, Chieh-Yu, and 楊絜瑜. "Effects of Visual Aesthetics of Website on Perceived Store Image, Perceived Risk, Trust and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/73814488042631697925.

Full text

Abstract:

碩士<br>國立聯合大學<br>管理碩士學位學程<br>100<br>Previous studies indicated that the visual aesthetics design of a website could increase the number of online shopping. Since the front page is treated as the portal of an online shop, it is important for the operator of the online shop to design an attracting webpages. Studies showed that store image, perceived risk, trust may affect online shopping behavior. Therefore, the purpose of this study is to investigate the relationship among website aesthetics, perceived store image, perceived risk, trust and online purchase intention. A pretest was carried out to

APA, Harvard, Vancouver, ISO, and other styles

20

SHEN, HSIU-YING, and 沈秀盈. "Brand Image on Purchase Intention-using Perceived Risk as a interference variable." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/d3qky2.

Full text

Abstract:

碩士<br>亞東技術學院<br>行銷與流通管理碩士班<br>105<br>Because any purchase decision has its own risk, the brand image has become the most commonly used in the minds of consumers as the basis for product evaluation. In the purchase of the impact of factors, the brand has become a high-profile indicators, the brand image in the purchase decision-making play a very important role. But in the absence of relevant information in the case of consumers, may rely on the product provided by the clues and their own psychological awareness to purchase behavior, relatively speaking, the perceived risk will increase. In ord

APA, Harvard, Vancouver, ISO, and other styles

21

Ko, Chien Li, and 柯建利. "Effects on Reference Groups and Perceived Risk for Owner-Occupiers' Purchase Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/dys4t3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Gerelbayar, Enkhbayar, and Enkhbayar Gerelbayar. "The Impact of Perceived Risk on Online Purchase Behavior of Mongolian Consumers." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/b6c9qc.

Full text

Abstract:

碩士<br>大葉大學<br>企業管理學系碩士班<br>106<br>International researchers argue that consumers are more likely to understand the buying habits of consumers. In particular, since the online trade has emerged, we have been exploring the risks faced by our customers during online purchases. This is because online purchasing has more risk than traditional purchases, and in recent years, online purchasing has been increasingly impacting the rapidly increasing risk of research. In the online trading sector, the USA and China account for most of the market. Compared to these countries, our consumers do not use onl

APA, Harvard, Vancouver, ISO, and other styles

23

HSIUNG, CHIA-CHENG, and 熊家正. "A Study on Consumers’ Surplus-food Cognition, Perceived Risk and Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/a3kfx6.

Full text

Abstract:

碩士<br>輔仁大學<br>餐旅管理學系碩士班<br>106<br>This study is aimed to explore the relationship between surplus-food cognition, perceived risk and purchase intention of the consumers in Taiwan. The questionnaire survey method was used to collect data through convenience sampling. There were 400 questionnaires be distributed to the consumers, and 330 valid questionnaires were received, with a response rate of 82.5%. According to the study results: Consumers' cognition of surplus-food show that if consumers understand that the “source of ingredients” and “manufacturing process” of surplus-food will increa

APA, Harvard, Vancouver, ISO, and other styles

24

Wang, Hsueh-Ching, and 王雪瀞. "The effects of product usage on perceived risk and brand purchase intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/83128931144419335806.

Full text

Abstract:

博士<br>中國文化大學<br>國際企業管理研究所<br>97<br>This study is mainly to examine the relationships between product usage, perceived risk and brand purchase intention. Product usage is an important segment variable for marketing strategy in identify consumer with different level of contribution. It is been called heavy user in high con-tribution level and light user in low contribution level. However, previous researches of product usage only focus on identifying the demography of heavy user. The consumer psychological cognition and purchase decision of heavy user and light user still need more research. The

APA, Harvard, Vancouver, ISO, and other styles

25

Chiung-Hua, Huang, and 黃琼花. "A Study of Perceived Price, Perceived Quality and Perceived Risk on On-line Purchase Intention－The Case of Women’s Underwear." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/21546857216484287265.

Full text

Abstract:

碩士<br>大葉大學<br>管理學院碩士在職專班<br>99<br>In recent years, network has been gradually becoming as a main shopping channel given the evidence that physical products or network services have a high growth rate on the network marketing. Women's underwear market has a long tradition of being an important industry in Taiwan. Recently, women's underwear industries have started using the Internet, in addition to the traditional shopping channel, to create new business opportunities. To better understand what impacts the customer's behavior in purchasing women's underwear online, this study investigates the i

APA, Harvard, Vancouver, ISO, and other styles

26

Chen, Szu-Ying, and 陳思穎. "The Effect of Extrinsic Cues on Perceived Quality, Perceived Risk and Purchase Intention for Private Label Brands." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/99588032460877686823.

Full text

Abstract:

碩士<br>國立中興大學<br>企業管理學系所<br>100<br>Though Private label brands in Taiwan are growing vigorous right now, consumers in Taiwan are still concerned about the quality they have. Therefore, the purpose of this study is to examine the influence of consumption situation on the use of extrinsic cues, such as ingredient brand, brand name and price, in the assessment of perceived quality and different type of perceived risks to purchase intension. In this study, an experimental design was conducted in a sample of 501consumers, using chocolate puff as product and Carrefour as the private label brand to fo

APA, Harvard, Vancouver, ISO, and other styles

27

CHEN, MEI-RONG, and 陳眉蓉. "The Influence of Perceived Risk, Word-of-Mouth, Perceived Value of Internet Purchasing Broker on Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/c839rc.

Full text

Abstract:

碩士<br>朝陽科技大學<br>企業管理系<br>106<br>E-commerce services has gained the popularity of online transactions and completely changed our consuming habits. It is easy for consumers to browse and purchase foreign products that cannot acquire in their own country through the Internet Purchasing Broker. Via this new consumption pattern, people are able to purchase goods to fulfill their desire. However, consumers need to consider the security issues and the risks of online shopping. Therefore, this study explored the impact of perceived risk, word-of-mouth and perceived value on the purchase intention. The

APA, Harvard, Vancouver, ISO, and other styles

28

Cheng, Ya-Hsin, and 鄭雅心. "The Influence of Perceived Risk, Trust, and Purchase Intention on Purchase Behavior of Consumers in Organic Farmers’ Markets." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/d38z4p.

Full text

Abstract:

碩士<br>國立臺北大學<br>企業管理學系<br>105<br>In recent years, the problem of food safety has been increasingly reported in Taiwan, and this has led to the concerns of consumers on the issues of food origins, safety, and environmental friendly. Organic farmers markets, which sell natural, fresh and certified products, have developed rapidly. This research aims to explore the influence of perceived risk, trust, and purchase intention on purchase behavior of consumers in organic farmers’ markets. The questionnaire survey was adopted, and a total of 452 valid questionnaires were collected in a number of farme

APA, Harvard, Vancouver, ISO, and other styles

29

Ching-JouYeh and 葉競柔. "The Impact of Perceived Risk,Perceived Price,and Perceived Value on Purchase Intention—A case of "Adipose-Derived Stem Cells stored"." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/sp3jkg.

Full text

Abstract:

碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>103<br>This study discusses about how to satisfy customers in perceived risk and perceived prices, and benefits customers to recognize that adipose-derived stem cells stored is worth; furthermore, customers have willings to purchase the service. It exames about that the effet among customers’ perceived risk, perceived prices, perceived value, and purchase intentions when they purchase adipose-derived stem cells stored in this study. Based on the conceptual model, there are four operation variables in it, including perceived risk, perceived value, perceived p

APA, Harvard, Vancouver, ISO, and other styles

30

CHI-YING, TSENG, and 曾薺瑩. "The Effects of Consumers Healthy Food Certification Perception, Perceived Benefits, Perceived Risk and Perceived Value on Purchase Intention of Health Food." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/54q583.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

HUANG, SHENG-HUA, and 黃昇華. "The Influence of Brand Image, Perceived Risk, Perceived Quality, and Perceived Value on Consumer Purchase Intention of auto market in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4q2rxu.

Full text

Abstract:

碩士<br>東海大學<br>高階經營管理碩士在職專班<br>107<br>Under the trend of market liberalization and internationalization, there are many brands and models in the automobile market in Taiwan. The marketing of the auto industry has been gradually adjusted from product orientation to customer demand orientation. Under the background of the above structure and environment of the automobile industry, it's essential to improve customers' purchase intention on one's own car brand products in the future. In addition, it's worth exploring, how consumers will consider and decide on the purchase of cars among many car bra

APA, Harvard, Vancouver, ISO, and other styles

32

Hsueh, Tze-Chin, and 薛子勤. "A Study on the Relationships among Viral Marketing,Perceived Risk and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/74444344257930482741.

Full text

Abstract:

碩士<br>大葉大學<br>管理學院碩士在職專班<br>100<br>A Study on the Relationships among Viral Marketing, Perceived Risk and Purchase Intention Student: Tze-Chin Hsueh Advisor: Prof. Chung-Ming Lu Prof.Wan-Chun Hsiung D a - Y e h U n i v e r s i t y A B S T R A C T With the rapid development of the Internet, a lot of commercial activities transfer to the network now. Viral marketing is most explosive marketing strategies. It is not only easy to use but also through the social network to improve trust. The purpose of this study is to explore the effect of viral market

APA, Harvard, Vancouver, ISO, and other styles

33

Hsun, Chuang Cheng, and 莊政勳. "The Influence of Internet Information Search Behavior and Perceived Risk on Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/31312599303630147097.

Full text

Abstract:

碩士<br>聖約翰科技大學<br>企業管理系碩士班<br>100<br>Due to the internet’s availability, low costs and convenience, most of the consumers, before their purchase decision, usually search internet in order to understand products’ information, prices, users’ opinions, etc. This research studies whether the differences of information search patterns will influence consumers’ purchasing decisions when they do information search on internet. Research findings indicate consumers who search online for product information will pay attention to the products’ appearance and price, as well as websites’ reputation. The i

APA, Harvard, Vancouver, ISO, and other styles

34

Tsai, Chih-Ming, and 蔡志明. "The Effect of Endorser Types on Perceived Risk, Brand Attitude and Purchase Intention." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/06409006014357657701.

Full text

Abstract:

碩士<br>逢甲大學<br>國際貿易所<br>95<br>The consumer market is very competitive today. Products will be difficult to difference between the same industry. In order to keep competitive advantage, firms must attract consumers’ attention on their product. The best way to attract consumers’ attention is advertisement. Celebrity endorse or expert endorse have became a new trend in advertising. Many advertisers spent million dollars to invite celebrity or expert to endorse their products. Celebrity endorse or expert endorse can achieve their expectant effect only when the endorser and product could match-up. I

APA, Harvard, Vancouver, ISO, and other styles

35

Tsui, Wen, and 崔雯. "A Study of Perceived Risk and the Purchase Behavior of Commercial Fire Insurance." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/11048538859182158948.

Full text

Abstract:

碩士<br>國立高雄第一科技大學<br>風險管理與保險所<br>90<br>A Study of Perceived Risk and the Purchase Behavior of Commercial Fire Insurance Student：Tsui Wen Advisors：Kuan Fu Yung Hung Min San Department of Risk Management and Insurance National Kaohsiung First University of Science and Technology ABSTRACT The purpose of this study is to investigate the effects of industrial properties, perceived risk, and the properties of the products to the purchase behavior on commercial fire insurance. Relying on the questionnaire data collected from Taiwanese industrial groups, the factor analysis a

APA, Harvard, Vancouver, ISO, and other styles

36

Hsu, Pei-Ju, and 許珮汝. "Effect of Perceived Risk on Purchase Intention of Online Auction for Female Consumer." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/x99be2.

Full text

Abstract:

碩士<br>崑山科技大學<br>企業管理研究所<br>96<br>The online auction is in a stable development stage recently. Simultaneously, female expenditure is promoted year by year so that many internet marketing specialists start to attach great importance to female consuming potential. Although the great advantage of online auction are alternative and variety, but security and privacy are the primary factors that consumers always worried about. Further, consumers worry about expectance difference of product, bad quality of product, or losing money. For vendors, many online stores are in the red because of the trade r

APA, Harvard, Vancouver, ISO, and other styles

37

CHENG, HUEI-CHI, and 鄭惠琦. "The Study of the Virtual Community on Purchase Intentions ─ Perceived Risk as Mediator." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/cx9cym.

Full text

Abstract:

碩士<br>實踐大學<br>企業管理學系碩士班<br>102<br>In recent years, it is fast growth of the virtual communities. The information has become more powerful and far-reaching. As members of the virtual community are closer. They are participation and centripetal forces has increased dramatically in activities. Companies using virtual community site features to build bridges of contact and maintain the relationship with the consumer. In Taiwan, people commonly used virtual community sites, so Facebook has become the preferred. Therefore, there are a lots of companies established in the Facebook. It is easy to iden

APA, Harvard, Vancouver, ISO, and other styles

38

Hsu, Hsuan-Jui, and 許軒睿. "The Impact of Perceived Risk on Purchase Intention- Health Food Certification as Moderator." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/423d2c.

Full text

Abstract:

碩士<br>國立臺北大學<br>企業管理學系<br>104<br>In recent years,there are a lot of food safety scandals in Taiwan. It makes people start to think about whether the health food certification is trustworthy. Attempting to improve the quality of health food certification and make it to be more reliable is the purpose of this research. Firms should realize that producing health food is the only way to enhance purchase intention of customers. This research is trying to figure out whether our customers are still believing in health food certification and whether such certification is still a important information

APA, Harvard, Vancouver, ISO, and other styles

39

Yan, Gin-Ru, and 顏妗如. "Physical Store Attitude and Online Purchase Intention: The Mediator Effect of Perceived Risk." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/353w4a.

Full text

Abstract:

碩士<br>國立東華大學<br>企業管理學系<br>103<br>The rise of the omni-channel was from the increased usage of mobile device, consumers can make purchases any time and any place. Since the convenience of technology, many enterprises established online shop, at the same time, they also have to face more powerful online competitors. Although technology brings convenience, there still have risks, how can companies keep consumers’ confidence? The existence of brick and mortar might bring opportunities. Whether physical stores can have a positive impact on the online store, or not? Some scholars have discussed this

APA, Harvard, Vancouver, ISO, and other styles

40

CHEN, PO-AN, and 陳柏安. "Influence of CSR on Purchase Intention：Moderating of Corporate Image、Perceived Risk and Trust." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/b3e7gt.

Full text

Abstract:

碩士<br>東吳大學<br>國際經營與貿易學系<br>105<br>This research explores how the consumers’ awareness of corporate social responsibility (CSR) activities of Online Shopping Firms can affect consumers’ purchase intention. It investigates the effects of CSR on corporate images, perceived risk and consumer trust; the effects of corporate images, perceived risk and consumer trust on purchase intention; and the mediating effects of corporate images, perceived risk and consumer trust on the relationship between CSR and consumer purchase intention. The sample of this study is focus on consumers in Taiwan. After the

APA, Harvard, Vancouver, ISO, and other styles

41

Pan, Jian-Tan, and 潘建潭. "The Effect of Consumer's Green Knowledge on Perceived Quality, Perceived Risk, and Purchase Intention in Solar Water Heater." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/34921164718182684620.

Full text

Abstract:

碩士<br>國立屏東商業技術學院<br>行銷與流通管理系(所)<br>99<br>The purpose of this research was to explore the correlation among green knowledge, perceived quality, and perceived risk. The study also investigates the above factors of effect for solar water heater to purchase intention. Those collected data were analyzed by SPSS. Finally, the research found that green knowledge has positive effect on the perceived quality and purchased intention to solar water heater. Perceived quality also has the positive effect on purchase intention. However, financial risk and performance risk have the negative effect on purchas

APA, Harvard, Vancouver, ISO, and other styles

42

huan-wei, Chu, and 朱峘瑋. "The Influence of Perceived Risk, Perceived Quality and Innovation on Customer Purchase Intension - An Example of Bandit Handset." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/70598464344708322094.

Full text

Abstract:

碩士<br>靜宜大學<br>企業管理學系<br>100<br>“Bandit” means that the robber’s stronghold and a place which has a fence in order to consolidate its own security in the mountain. We can also called “bandit” as an activity or behavior which individuals or groups engaged in imitation or copy. Bandit has two key factors which are indispensable, one is innovation and the other is imitation. The purpose of this study is to examine the impact of the perceived risk, perceived quality and innovation on consumer purchase intention. For this study 200 set of questionnaires were distributed to people who had known shan

APA, Harvard, Vancouver, ISO, and other styles

43

Chou, Ting-Yi, and 周廷奕. "Purchase intention in green shipping service－The effects of green perceived value, green perceived risk and green trust." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59nn86.

Full text

Abstract:

碩士<br>國立臺灣海洋大學<br>航運管理學系<br>105<br>The purpose of this study was to establish green marketing shipping explore the influence of green architecture green perceived value and perceived risk on purchase intention and explore the green trust mediating role as intermediary variables. Research framework can be divided into four variables, namely green perceived value, green perceived risk, green trust and green purchase intention, thereby integrating model to explore the willingness to buy green shipping strengthenly. And the use of structural equation model to test hypotheses, investigate the effec

APA, Harvard, Vancouver, ISO, and other styles

44

HSU, YU-PEI, and 許鈺培. "The Effects of Perceived Risk and Perceived Value on Consumer Purchase Intention for Buy Skin Care Products Online." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/06899375749534792692.

Full text

Abstract:

碩士<br>國立臺北大學<br>企業管理學系<br>104<br>Beauty is human nature, but consumers who be affected by the trend of the times and the media are increasingly demanding the appearance of themselves. Besides, skin care products for women have gradually become a necessity in their life. In Taiwan, the age of the skin care products users has been in a downward trend. Also, young people are used to shop online, and this makes skin care products grow fast in the online shopping market, therefore, which causing the interest of mine that want to explore the consumer behavior of skin care products market. Generally

APA, Harvard, Vancouver, ISO, and other styles

45

Chang, Chao-Lang, and 張昭郎. "Taiwan Travel Fair Promotions, Brand Image, Perceived Value on Consumer Purchase Intent - Product Involvement, Perceived Risk as moderators." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/30760303332419400533.

Full text

Abstract:

碩士<br>樹德科技大學<br>會展管理與貿易行銷碩士學位學程<br>103<br>ITF (Taipei International Travel Fair) and KTF (Kaohsiung International Travel Fair) are the most popular, representative and professional tourism exhibitions in Taiwan. ITF &; KTF are unmistakable trends at travel fair every year. In terms of this, the present study asks investigated the sales promotions of the exhibitors, brand images and the influences of customer perceived value on purchase intention combining with the factor analysis of product involvement and perceived risk. The study Data was collected from the internet questionnaires and the in

APA, Harvard, Vancouver, ISO, and other styles

46

Huang, Wen-Hui, and 黃文慧. "THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/70438913791017690814.

Full text

Abstract:

碩士<br>大同大學<br>事業經營學系(所)<br>96<br>The primary purpose of this study was to examine the effects of perceptions of symbolic money meanings to influence purchase intentions on online shopping with perceived benefits and perceived risks as mediators. Using online survey a total of 462 usable questionnaires were collected for use in the analyses with SEM. The results show that only status of the four dimensions of symbolic money meanings has direct effect on purchase intentions; but worry, achievement, and security do not have direct effects on purchase intentions at all. Perceived benefit and

APA, Harvard, Vancouver, ISO, and other styles

47

Yu-TingHsu and 徐于婷. "An Empirical Study of the Perceived Risk, Perceived Credibility, Trust, Perceived Ease of Use and Perceived Usefulness on On-Line Auction Consumers Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/12631623936991943625.

Full text

Abstract:

碩士<br>國立成功大學<br>企業管理學系專班<br>99<br>In recent years, the internet popular rate rapid lifting provides a good base for e-commerce development. This also make internet becomes a very important shopping way except traditional store shopping. Among internet shopping, the online auction which has better price, convenient and effective advantages, is more alluring in At-Home Economy in nowadays. Therefore, to figure out what variables will influence online auction purchase intension is an essential subject. In this study, combing risk, trust and TAM theories, offering an integration research model

APA, Harvard, Vancouver, ISO, and other styles

48

Hsu, Wei Miao, and 許瑋妙. "THE IMPACT OF MIT SMILE LABEL ON PERCEIVED QUALITY, PERCEIVED RISK AND PURCHASE INTENTION─PATRIOTISM AND ANIMOSITY AS MODERATORS." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/32377235096665633252.

Full text

Abstract:

碩士<br>大同大學<br>事業經營學系(所)<br>99<br>To prevent local industries from the damage of the contract that Taiwan sign with China(ECFA/Economic Cooperation Framework Agreement or FTA/Free Trade Agreement), Industrial Development Bureau, Ministry of Economic Affairs purpose a project to adjust and support free trade industries. MIT Smile Label represents not only country of origin but also a certificated label. There are many studies about the impact of country of origin and certificated label on consumer decision in the past researches, but so far there isn’t any research about MIT Smile Label.

APA, Harvard, Vancouver, ISO, and other styles

49

Lin, Ying-Chun, and 林盈君. "A Study of the Relationship among Destination Image, Perceived Value, Perceived Risk and Purchase Intentions：A Case of Hong Kong." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/19486848158578296808.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

LIN, HSIAO-RU, and 林筱茹. "The Relationships among Product Information, Perceived Value, Perceived Risk and Purchase Intention of High-priced Product Online Secondhand Shopping." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/tkw5by.

Full text

Abstract:

碩士<br>明志科技大學<br>經營管理系碩士班<br>107<br>With the rapid advancement of information technology, the Internet has penetrated into every corner of society. The application of information and network technology has become an inevitable trend in the current global economic development. Ｍoreover, With the change of social life style, people pay more attention to the quality of life, and the online shopping market is increasing. Online shopping not only provides a wealth of product information, but also provides diversified products and services to meet to the needs of different consumers. Expecting to hav

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!