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Pongsopon, Wilert Charu. "Perceived-service-quality : causes, volatility and consequences." Thesis, University of Oxford, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.404874.
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Murphy, Raymond Peter. "Client perceived value in quality consultancy relationships." Thesis, University of Birmingham, 2002. http://etheses.bham.ac.uk//id/eprint/308/.
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This thesis makes a generalisable contribution to the development of a dynamic relationship approach to the theory and practice of quality management in professional services. A value generation system and practitioner tools are proposed as a result of a synthesis of literature from multiple disciplines, grounded in empirical research. The methodology involves an analysis of detailed case studies carried out by the author when acting as a consultant researcher. This is supported by the findings of a skills questionnaire sent to client contacts who had experienced ISO 9000 consultancy, together with a key incident survey of satisfying and dissatisfying incidents. Customer service research provides an analysis of customer perceived value within a service exchange (Zeithaml et al, 1990; Ghobadian et al, 1994; Patterson et al, 1997; Groth and Dye, 1999). Relationship marketing literature provides an analysis of customer perceived value in a relationship between two organisations (Halinen, 1997; Hakansson, 1995; Storbacka et al, 1994; Payne, 1995; Juttner et al, 1994, Ford et al, 1998). A relationship process structure identified in counselling literature is shown to be complementary to consultancy at the episode level. Comparable higher relationship levels relating to the assignment process and account development processes are identified within consultancy and relationship marketing literature respectively and integrated within the proposed system. A critique of the registration approach to quality management systems (ISO 9000: 1994 and its successor ISO 9000: 2000) is included as a necessary factor in forming an opinion about the generalisability of the research findings.
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Schuberth, Eva-Maria. "Measuring the perceived quality of parameterized multimedia algorithms /." Zürich : ETH, 2007. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=17434.
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Aâkouk, Mostafa. "Market-based capabilities, perceived quality and firm performance." [S.l. : [Groningen : s.n.] ; University Library Groningen] [Host], 2006. http://irs.ub.rug.nl/ppn/298189763.
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Hörqvist, Robin, and Mentor Krasniqi. "The privatization's effect on the perceived service quality." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12361.
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Research question How does the customers´ perceived service quality change when an industry becomes privatized? Purpose The purpose of our study is to examine how the customers´ perceived service quality change after a privatization of an industry. We have investigated if the pharmaceutical industry´s state-owned and privately-owned enterprises deliver different levels of perceived service quality. Methodology This study is of a quantitative approach where empirical data is collected through a questionnaire which is handed out to 120 respondents. Findings There are no statistically proven difference in perceived service quality between state-owned and privately-owned enterprises. Conclusion State-owned and privately-owned enterprises are similar in sense of delivering customer service quality in a deregulated and competitive marketplace. Implications Our study contributes to the understanding of privatization. Privatization is a well-debated measure, and citizens of almost any society shares different opinions about its effect on our well-being, and the result from this study gives an understanding how privatization actually affects the society in sense of the service quality provided.
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Almqvist, Oscar, and Eric Vickström. "Investigating the Perceived Quality of Image-Based Impostors." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280332.
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The rendering process of a large number of 3D objects is computationally expensive and to achieve a fluent experience for the observer, optimization techniques need to be applied. One such technique for rendering 3D objects is with image-based impostors, which involves replacing a 3D object with a 2D image. This thesis investigates the number of degrees the observer can move in relation to the impostor before updating its representation to still appear as a 3D object. Specifically, the aim of this thesis is to explore what update-rate an impostor of a virtual human should have to be perceived as smooth, and if the distance between the user and impostor has any effect on this update-rate. A user study was conducted with an experiment outline based on previous work by Hamill et al. [1], with the objective to answer if a certain update-rate was considered smooth or jerky. Results display that an update every ~5.9° was considered smooth at a close distance, while an update-rate of ~6.5° was considered smooth when the impostor was far away from the observer. A one- way ANOVA test on the two different distances indicated that the distance did not significantly influence the degree that was considered smooth. This implies that impostors of virtual humans should be used with an update-rate of approximately 6°, regardless of the distance between the observer and the impostor.Renderingsprocessen av en stor mängd 3D-objekt är beräkningsmässigt dyrt och för att uppnå en behaglig upplevelse för iakttagaren, måste optimerings- tekniker appliceras. En av dessa tekniker för att effektivt rendera 3D-objekt är med hjälp av bildbaserade impostors, som består av att byta ut ett 3D-objekt till en 2D-bild. Detta arbete undersöker antalet grader som iakttagaren kan röra sig i relation till impostorn innan dess representation behövs uppdateras för att framstå som ett 3D-objekt. Mer specifikt är målet att utforska vilken uppdateringsfrekvens på en impostor av en virtuell människa ska ha för att uppfattas som slät, och om distansen mellan iakttagaren och impostorn har någon betydelse på denna uppdateringsfrekvens. En användarstudie utfördes med en undersökningsmetod baserad på ett tidigare arbete av Hamill m. fl. [1], med målet att besvara om en viss uppdateringsfrekvens ansågs slät eller ryckig. Resultaten visar att en uppdateringsfrekvens på ~5.9° ansågs slät när impostorn var placerad nära iakttagaren, medan en uppdateringsfrekvens på ~6.5° ansågs slät långt ifrån iakttagaren. Ett envägs-ANOVA test mellan de två distanserna indikerade att det inte var en signifikant skillnad mellan vilken uppdateringsfrekvens som ansågs slät. Detta implicerar att virtuella människor bör använda en uppdateringsfrekvens på cirka 6°, oberoende av distansen mellan iakttagaren och impostorn.
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Echeverri, Ana Lucia Hincapie. "Relationship between Perceived Healthcare Quality and Patient Safety." Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/283602.
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The objectives of this study were to examine the association between patient perceived healthcare quality and self-reported medical, medication, and laboratory errors using cross-sectional and cross-national questionnaire data from eleven countries. In this research, quality of care was measured by a multi-faceted construct, which adopted the patient's perspectives. Five separated quality of care scales were assessed: Access to Care, Continuity of care, Communication of Care, Care Coordination, and Provider's Respect for Patients' Preferences. The findings from this investigation support a number of other published studies suggesting that Coordination of Care is an important predictor of perceived patient safety. After adjusting for potentially important confounding variables, an increase in peoples' perceptions of Coordination of Care decreased the likelihood of self-reporting medical errors (OR =0.605, 95% CI: 0.569 to 0.653), medication errors (OR =0.754, 95% CI: 0.691 to 0.830), and laboratory errors (OR =0.615, 95% CI: 0.555 to 0.681). Finally, results showed that the healthcare system type governing care processes modifies the effect of Coordination of Care on self-reported medication errors.
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Egedigwe, Eges. "Service Quality and Perceived Value of Cloud Computing-Based Service Encounters: Evaluation of Instructor Perceived Service Quality in Higher Education in Texas." NSUWorks, 2015. http://nsuworks.nova.edu/gscis_etd/54.
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Cloud computing based technology is becoming increasingly popular as a way to deliver quality education to community colleges, universities and other organizations. At the same time, compared with other industries, colleges have been slow on implementing and sustaining cloud computing services on an institutional level because of budget constraints facing many large community colleges, in addition to other obstacles. Faced with this challenge, key stakeholders are increasingly realizing the need to focus on service quality as a measure to improve their competitive position in today's highly competitive environment. Considering the amount of study done with cloud computing in education, very little has been done in examining the needs and the satisfactions of the instructor customer. The purpose of this study was to examine the expectations and perceptions of instructors’ usage of cloud computing based technology on overall quality of service (QoS).
An extension and adaptation of the SERVQUAL model tailored to the higher education environment was introduced for this study. Using the established service quality (SERVQUAL) dimensions (tangibles, reliability, responsiveness, assurance, and empathy), the study investigated the relationship between instructors’ views (perception and expectation) and overall service quality received on their use of cloud computing based technology. A total of 301 online instructors at large Texas community colleges completed a Web-based survey containing previously validated and adapted items. The participants in this study completed four parts of the survey instruments that were used to measure service quality of academic cloud computing technology: Service Quality Expectations, Service Quality Perceptions, Perceived Service Quality and Demographic. The survey questions were answered using a seven-point Likert scale and the survey results were analyzed using descriptive and inferential statistical methods.
The results indicated that the difference between instructors’ perception and expectation affected their perceived service quality of cloud computing based systems. The differences between the expectation and perception on all five SERVQUAL dimensions load to the instructors’ perceived service quality; gender but not age, income or education has significant effect on instructors’ overall perceived service quality. The results of the study create an awareness of instructors’ needs and offer useful feedback to college administrators and institutional planners in their efforts to improve service quality of educational technology initiative in higher education.
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Chevul, Stefan. "On Application-Perceived Quality of Service in Wireless Networks." Licentiate thesis, Karlskrona : Department of Telecommunication Systems, School of Engineering, Blekinge Institute of Technology, 2006. http://www.bth.se/fou/Forskinfo.nsf/allfirst2/542371ed20d9e149c1257242005c071a?OpenDocument.
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Robbins, Audrey A. "Physical attractiveness : the affect on perceived quality in clothing." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1372054.
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The purpose of the study was to determine the perception of apparel quality based on perceived physical attractiveness of both the observer and model. Although there is research about apparel quality, what people view as physically attractive, and how people determine what is attractive, there has been little research about the relationship between these variables as well as observer background.Ninety-three Fashion Merchandising/Apparel Design and non majors completed one of two versions of a survey. The survey was presented on-line and included a picture that participants were asked to assess model attractiveness and apparel quality. A second version included a different model wearing similar clothing. Participants were also asked to rate their own attractiveness in relationship to the model and what quality features they consider when purchasing clothing.Frequencies and a two way ANOVA analysis revealed a statistically significant difference for model viewed/survey completed. Ratings of quality characteristics correlated to form a scale of quality. Education background influenced responses.Department of Family and Consumer Sciences
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Ahlberg, Anton. "Perceived audio quality of compressed audio in game dialogue." Thesis, Luleå tekniska universitet, Medier ljudteknik och upplevelseproduktion och teater, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-61043.
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A game could have thousands of sound assets, to fit all of those files to a manageable storage space it is often necessary to reduce the size of the files to a more manageable size so they have to be compressed. One type of sound that often takes up a lot of disc space (because there is so much of it) is dialogue. In the popular game engine Unreal Engine 4 (UE4) the the audio is compressed to Ogg Vorbis and has as default the bit rate is set to 104 kbit/s. The goal of this paper is to see if untrained listeners find dialogue compressed in Ogg Vorbis 104 kbit/s good enough for dialogue or if they prefer higher bit rates. A game was made in UE4 that would act as a listening test. Dialogue audio was recorded with a male and a female voice-actor and was compressed in UE4 in six different bit rates. 24 untrained subjects was asked to play the game and identify the two out of six robots with the dialogue audio they thought sound the best. The results show that the subjects prefer the higher bit rates that was tested. The results was analyzed with a chi-squared test which showed that the null-hypothesis can be rejected. Only 21% of the answers were towards UE4s default bit rate of 104 kbit/s or lower. The result suggest that the subjects prefer dialogue in higher bit rates and UE4 should raise the default bit rate.
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Clemenz, Candice E. "Measuring Perceived Quality of Training in the Hospitality Industry." Diss., Virginia Tech, 2001. http://hdl.handle.net/10919/27356.
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To explore the viability of a new training evaluation criteria, theories from the areas of service, adult education, and training, were combined to form a model of Perceived Quality of Training and Transfer. Operating from the paradigm that training is a service, a rigorous scale development process was initiated to discover the dimensions of perceived quality of training, a new construct within the realm of training evaluation based upon trainees' impressions of training. Thirty-six supporting items, representing nine dimensions of perceived quality of training, formed the scale developed in the first phase of this study.
To test and further refine the perceived quality of training scale, 164 trainees from six different instructor-led training classes in the hospitality industry completed pre-training and post-training surveys that evaluated scale items as expectations as well as perceptions of training. Comparing measurement techniques, findings indicated that a perception only measure of training quality was more highly correlated with trainees' overall quality of training ratings than was a gap measure (perceptions minus expectations).
Exploratory factor analysis conducted in phase 2 of the study revealed that the six dimensions of perceived quality of training, as determined by the perception measurement, are interactivity, climate, courtesy, relevance, tangibles, and credibility. These dimensions are similar to the dimensions of service quality, thereby giving credence to the idea of tapping into eclectic literature bases to address issues of training evaluation. Lastly, test results indicated that the perception measurement of the perceived training quality scale was significantly and positively correlated with trainees' intentions to use training when they returned to their jobs.Ph. D.
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Morgan, Michael D. (Michael Darold). "Identifying Perceived Indicators of Institutional Quality in Theological Schools." Thesis, University of North Texas, 1992. https://digital.library.unt.edu/ark:/67531/metadc278481/.
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The purpose of this study was to identify a set of perceived indicators of institutional quality for theological schools. To identify the most commonly agreed upon indicators of perceived quality for theological schools, 69 variable indicators of quality were selected from research regarding quality in higher education and in theological schools and compiled into the Inventory of Determinants of Quality for Theological Schools (IDQTS). This instrument was mailed to presidents or deans of non-Catholic theological schools, theological school faculty members, theological school graduates who are practicing ministers, and church leaders. Of the 487 surveys mailed, 288 were returned to be included in this study. The analysis of variance (ANOVA) procedure was executed for each of the 69 IDQTS items to determine if the group means of the four study group responses were significantly different. The level of significance was set at .01. Thirty-nine IDQTS items were found to have no significant difference in the group means for responses at the .01 level. Twenty-nine of these 39 items were rated as Important or Most Important perceived indicators of institutional quality for theological schools with overall means of 3.00 or higher. Ten other items were rated as Less important to Unimportant perceived indicators of institutional quality for theological schools with overall means of 2.99 or lower. When the four study groups were treated as four individual raters and Kendall's Coefficient of Concordance was applied to their responses on the IDQTS, a W of .8881 was calculated with p < .01. Of the IDQTS items perceived to be ranked in the highest one-third of indicators of institutional quality in theological schools, eight were associated with student outcomes, five were associated with faculty, four were associated with administration and organization, four were associated with curriculum, one was associated with institutional demographics, one was associated with student services and none were associated with institutional resources.
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Kelly, Aidan, and Inga Köpsell. "A Discussion of Globalization Theories - Through International Consumer Perceptions." Thesis, Högskolan Dalarna, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-4762.
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Globalization has developed more and more within the business world as well as private life during the last decades. Globalization has influenced the way companies are conducting business and their approach towards the consumers which can have an influence on their way of purchasing. Consumers nowadays have more than ever the possibility to get involved and gather experiences from abroad, as well as companies are taking advantage of this globalization. Within this thesis the following question will be discussed: Do consumers see the value companies try to create for them with an identical offer the same way in different markets? This idea is based on Theodore Levitt’s theory of globalization which comprises standardization of an offer since consumer needs are homogenizing globally. Douglas & Wind instead state that segmentation with adaptations is necessary to fulfill all consumer needs. Within this elaboration the question whether standardization is accepted and liked by the consumers is discussed and analyzed by including an empirical research. This research is based on Zeithaml’s model of the Perceived Quality Components, which was the fundamental base behind formulating the survey questions. These were submitted in Germany, the Republic of Ireland and Sweden to be able to discuss and visualize how the consumers of these different markets perceive different aspects of a company’s offer. One particular company, which is seen as doing business globally, was chosen as a test object. Based on the test object Lidl - which consumers were questioned about in the survey - it was possible to conduct a comparison of consumers’ general expectations against components of Lidl’s offer such as price, weekly specials, product range, etc. where differences and similarities between the three countries of Lidl’s fulfillment of these expectations were achieved. They were analyzed to discover to which extent globalization is present. Resulting from the comparison it was concluded that nowadays segmentation is important but developing with time globalization seems to increase in significance. Recommendations for further research about topics which were omitted due to limited resources are presented.
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Kennedy, Jeff William. "Truck Driver Determinants of Service Quality as Perceived by Commercial Cargo Recipients." NSUWorks, 2010. http://nsuworks.nova.edu/hsbe_etd/54.
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Trucking firms play a fundamental role in connecting supply chain elements inmany U.S. market channels, and firms of all kinds depend on trucks to pick up and deliver goods. Even though many products move almost entirely by way of ship, train, or airplane, almost everything is carried by a truck at some point during the delivery process (Statistics, U.S. Department of Labor, 2009). Because of this, it is critical that managersin trucking firms continually strive to meet and exceed customer and shipper customer service requirements and expectations (Meixell & Norbis, 2008). While a review of the literature shows that many researchers addressed numerous aspects of transportation performance quality, few of these investigations addressed therole and impact that truck drivers have on service-quality perceptions (Vansickle, 2002).
The purpose of this research was to examine whether cargo handling by truck drivers had aneffect on a company's service quality perceptions as perceived by the recipients ofcommercial cargo. The SERVQUAL instrument was used to measure the gap between truck
drivers' determinants of service quality as perceived by the recipient of the goods fromthese truck drivers.The findings from the study suggest that it becomes necessary for managers to train
these truck drivers in more than merely following a route or delivering goods. They needreal marketing and
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Flo, Arnfinn. "User-Perceived Quality of Service in Video on Demand Services." Thesis, Norwegian University of Science and Technology, Department of Telematics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-9494.
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Video on Demand (VoD) is an Internet service with a growing appeal to the mass market, and is of increasing importance to Internet service providers' revenue. This master's thesis presents a subjective assessment on the user-perceived quality of service of an imaginary VoD service. By implementing the SAMVIQ methodology of subjective video quality assessment, the state of the art video codec H.264/MPEG-4's resilience to packet loss is examined. Through the recreation of several residential usage scenarios, different amounts of packet loss is added to H.264/MPEG-4 content encoded at diversified bitrates. The results suggest that random packet loss rates above 0,1% deteriorates the perceived quality to such an extent that it is not acceptable to the end-user. High-bitrate encoded content is relatively more affected than low-bitrate content, and bursty packet loss is preferred to loss categorized as non-bursty.
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Shabbir, Haseeb Ahmed. "Determining the antecedents and consequences of donor perceived relationship quality." Thesis, University of Leeds, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485974.
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This study seeks to explore the concept of rela.tionship quality from. the direct debit charity donor's perspective. The study is divided into three phases: a review of the key dimensions surrounding the relationship quality construct using a systematic literature and metaphorical explication, a qualitative phase to determine the key antecedents and c. onsequences of relationship ~ . quality evaluation and finally an empirical phase validating the hypothesised r!lationships resulting from the second phase. Furthermore, a particular focus is given on assessing alternative structural formats of relationship quality evaluation and mapping the decision making process embedded within any evaluation process. The systematic literature review revealed that unlike the exploration of relationship quality within the interpersonal literature, much of the conceptual and empirical enquiry surrounding relationship quality was finnly rooted in the COffilnercial context. This phase also confirmed that the structure of evaluation had been inadequately addressed. Metaphorical explication of the refationship quality construct revealed tbat quality could be defined in terms of the nature and degree ofthe relationships, Le. the same language used to define relationships \vas also applicable in conceptualising quality. This thus required a rnethooology firmly rooted in interpersonal theory which could capture all of the variables that a respondent may use to describe a rdationship and hence the dimensional qualitative research or the DQR approach was selected for this purpose. 34 in-depth interviews revealed that relationship quality evaluation involved inter-relationships between antecedents and outcomes within a multi-dimensional framework. The antecedents were recognised as relationship benefits, service quality an-d trus..t which were classified as cognitive in nature; commitment and satisfaction which were classified as affective in nature. Outcomes were ;.<.:';: identified as loyalty and word of mouth communications which were classified as behavioural in ''.. ,{,?:,,.:;...;!. nature. A generic giving conceptual framework and respective hypotheses were developed linking ~:Y\.·_, cognitive antecedent and affective antecedent dimensions with each other and with behavioural .~ ?E~c:;:':.~.::'.. outcomes (Psychology & Marketing, 2007). This model was validated using empirical analysis. ~J:;wtr ... 'viaa survey methodology involving 236 direct debit donors and structural equation modelling. Direct debit donors were selected on the basis of their relational giving patterns and structural equation modelling was selected given its ability to assess various structural formale; of relationship quality, not possible with simple multiple regression analysis. The results indicated that a modified model was more appropriate for direct debit relational givers, with benefits and word of mouth communications omitted from empirical analysis. However, the remaining pathways hypothesised .were found to be statistically significant, and the O\;e~al1 structure of the multi-dimensional model held against rival model evaluation assessment. Alternative unitary frameworks based on reflective or fonnative stnlctures were found to hold less statistical significance. The results indicate that developing 'quality of relationships' is simply a matter of improving those dimensions that matter ~ost in developing dyadic interpersonal relationships in general; commitment. trust satisfaction as well as service quality which has for the tlrst time been posited as a dimension of relationship quality evaluation. Furthennore. it is important for fundraising managers' to understand the cognitive-affective-behavioural pathway along which relationship quality develops and not to thus focus on one aspect, nor on one dimension but appreciate the inter-relations or inter-dependence between different levels of analysis and different underlying indicators ofrelatiol1ship quality.
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Berg, Jan. "Systematic evaluation of perceived spatial quality in surround sound systems /." Luleå : School of Music, Division of Sound Recording, 2002. http://epubl.luth.se/1402-1544/2002/17/index.html.
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Eisen, Paul S. "Characterizing the perceived quality degradation of still-camera motion blur." Diss., This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-08232007-111933/.
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Carothers, Cathleen de Souza Lourenco. "Minimum levels of physical activity and perceived quality of life." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc6127/.
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The purpose of this study was to examine the association between engaging in minimum levels of physical activity as defined by ACSM and perceived quality of life. A total of 43 college students were included in a repeated measures, quasi-experimental design research study that produced an overall retention rate of 65%, which resulted in 15 students being placed in the treatment group, and 28 students being placed in the control group. Analysis of variance with repeated measures was used to compare the quality of life mean scores over three administrations of the Quality of Life Inventory (QOLI), which resulted in no significant main effects for either the time measure or the group measure, but did produce a significant interaction effect. Post hoc analyses showed there was a significant difference between the treatment and control groups' quality of life mean scores only during the second administration of the instrument. Further analysis showed that the control group had significantly higher quality of life domain scores for six of the 16 quality of life domains. There were no significant differences between groups across any of the physiological measures. These findings did not support previous research that increasing individuals' level of physical activity will enhance their perceived quality of life. Instead, this study only provokes more questions about the connection between physical activity and perceived quality of life.
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Carothers, Cathleen de Souza Lourenco Collins John R. "Minimum levels of physical activity and perceived quality of life." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-6127.
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Andersson, Martin. "Parametric Prediction Model for Perceived Voice Quality in Secure VoIP." Thesis, Linköpings universitet, Informationskodning, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-127402.
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More and more sensitive information is communicated digitally and with thatcomes the demand for security and privacy on the services being used. An accurateQoS metric for these services are of interest both for the customer and theservice provider. This thesis has investigated the impact of different parameterson the perceived voice quality for encrypted VoIP using a PESQ score as referencevalue. Based on this investigation a parametric prediction model has been developedwhich outputs a R-value, comparable to that of the widely used E-modelfrom ITU. This thesis can further be seen as a template for how to construct modelsof other equipments or codecs than those evaluated here since they effect theresult but are hard to parametrise. The results of the investigation are consistent with previous studies regarding theimpact of packet loss, the impact of jitter is shown to be significant over 40 ms.The results from three different packetizers are presented which illustrates theneed to take such aspects into consideration when constructing a model to predictvoice quality. The model derived from the investigation performs well withno mean error and a standard deviation of the error of a mere 1:45 R-value unitswhen validated in conditions to be expected in GSM networks. When validatedagainst an emulated 3G network the standard deviation is even lower.v
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Lo, Chi-hua, and 羅啟華. "The Study of Relation between Perceived Price, Perceived Quality, Perceived Value and Brand Equity." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/00016471798244138572.
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碩士淡江大學
國際貿易學系
92
Customer purchasing willing usually depends on their perceived value and an industry has to offer other values to maintain the industrial competitiveness. The customers’ perceive value of the products can decide how much they will pay for and perceive the quality of products. This study is focus on the middle-price of young people fashion clothing. In view of this, we are discussing perceived price and perceived quality are main elements of brand equity, furthermore utilizing medium variable perceived value is to make out the relation between them. All the above relation is the base of corporate to make brand strategy decision. The study distributed and collected 3598 questionnaires from students of College of Business in Tamkang University. Using stratified proportion sampling method, distributed 370, received and 285 are effective. Further more, this study employ factor analysis and regression analysis to test the hypothesis. The results of this study indicate: 1.Perceived price and perceived quality leads to the greater perceived value of the brand. 2.Perceived value determine the customers’ brand equity. 3.Product price and quality is the first concern when a corporate planning their own brand strategy.
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Liu, Chao-Ming, and 劉朝銘. "The Relationships among Perceived Risk, Involvement, Perceived Quality and Perceived Value in Internet Shopping." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/49485512099104465978.
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碩士國立臺灣大學
資訊管理研究所
91
The rise of Internet brings the quickly development of the electronic commerce. Though the electronic commerce faced once recession, the future of EC is still an interesting issue. There are some barriers in the development of the electronic commerce. According to an Internet survey, security and creditability problems are the important reason of customers not to use Internet shopping. This study focus on Internet shopping environment, try to investigate the impacts of perceived risk on perceived quality and perceived value. Follow the research of service quality, the perceived value has been widely discussed in recent years, it has better result of explaining the consumer behavior intentions. This study integrated the involvement and perceived risk into the model of service quality and perceived value, and conducted empirical research based on customers of Internet shopping. Through the analysis of LISREL, the research model fitness is verified, and the effect of involvement and perceived risk in the integrated perceived value model are significant.
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SUN, MIN-HENG, and 孫敏恆. "Analysis of Perceived Innovation in Electric Scooter Affecting Perceived Quality, Perceived Risk, Perceived Value and Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hmpe8r.
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碩士國立屏東大學
行銷與流通管理學系碩士班
106
Currently, climate changing and global warming has become a global issue in the world. Because of the government policies and environmental protection consciousness gains ground, that there are so many motor vehicle manufacturers devote to research and develop hybrid vehicles and electric cars. This research focus on electric scooters, and explores the influence of consumers’ perceived innovation, perceived quality, perceived risk, perceived value on purchase intention respectively This study collected 332 valid questionnaires and analyzed by Structural Equation Modeling (SEM). The results of this study are as follows: Perceived innovation has positive effect on perceived quality, perceived value, perceived risk, and purchase intention. The effect of perceived quality on perceived value is positive, however is not significant. The effect of perceived risk on perceived value is positive and significant. Perceived value affect purchase intention positively and significantly. The findings provide insight to electric scooter manufacturers.
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yu, Chuang chiu, and 莊秋玉. "Extrinsic Cues、Perceived Quality、Perceived Value and Repurchase Intention –Intelligent Shops." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/54882247000878417459.
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碩士國防大學管理學院
運籌管理學系
99
In recent years by the IT industry and the rapid development of information communication technology, and global competition, rapid changes in economic environment, how the distribution industry through a combination of science and technology, develop new business models, new means of access and services, distribution services have become important development issues and opportunities for sustainable management. Intelligent unmanned store features mainly in the combination of technology to provide fast, high-quality service, innovation and product consumption patterns, cash and credit cards accepted two kinds of consumption, so consumption of more convenient; in support services, as consumers have any questions on merchandise , through "customer service button" VOIP voice communications systems and customer service dialogue, customer service staff will provide immediate assistance and guidance; when people have an emergency, press the "emergency button", the direct assistance to the security control center control center first call using VOIP and instant confirmation, through the clock remote monitoring system to confirm the field, such as emergency situations, and using loudspeakers to deter, and immediately informed the police the scene. For retailers, the whole new "self-service store" concept of operation, together with the existing physical stores in series, developed a two-track operation of the business model, reduce the retailers are operating costs (such as personnel costs, store rent costs, inventory costs, etc. ), and enhance the retail operating efficiency, to improve the plight of retailers operating; the consumer side, no new consumption patterns store, will provide consumers with more dollars, safety, convenience of the consumer environment. Intelligent shop business model has become the future mode of operation. The purpose of this research is motivated by the metropolitan area of shops is no axis of external cues and perceived quality of the impact on repurchase intention - as intervening variables of perceived value, and relevance of this to understand consumer consumption behavior of existing retail formats If to no shops, no shops to buy the consumer or consumer acceptance.
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Wang, Shih-Hao, and 王士豪. "The Influence of Perceived Benefits and Perceived Relationship Investment on Relationship Quality." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8xgrup.
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碩士國立臺北商業大學
企業管理系研究所
107
In recent years, many brands are beginning to use the form of “Pop-up Stores” to market and promote their own products. The purpose is to convey the brand image and create a topic in a short period of time. The design of Pop-up Stores usually requires elements such as creativity and innovation. The Pop-up Stores is to provide consumers with a unique and attractive experience. Through the collation of related literatures, this study deduced 10 research hypotheses, and questionnarires were distributed to consumers who had experienced the consumption experience of five different types of Pop-up Stores. A total of 250 valid questionnaires were collected to analyze and verify the relationship between vairables.The study found that the hedonic benefits, the utilitarian benefits and the symbolic benefits of perceived benefits Pop-up Stores have a positive impact on perceived relationship investment. The perceived relationship investment of Pop-up Stores have a positive impact on relationship quality with consumers. This study further analyzes different types of Pop-up Stores and finds that they have different relationships among variables. In summary, the findings of this study, the proposal to provide management of the Pop-up Stores operators. And this study can expand the past for the lack of Pop-up Stores research.
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Akhter, Roushain. "Perceived Image Quality Assessment for Stereoscopic Vision." 2011. http://hdl.handle.net/1993/4455.
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This thesis describes an automatic evaluation approach for estimating the quality of stereo displays and vision systems using image features. The method is inspired by the human visual system. Display of stereo images is widely used to enhance the viewing experience of three-dimensional (3D) visual displays and communication systems. Applications are numerous and range from entertainment to more specialized applications such as: 3D visualization and broadcasting, robot tele-operation, object recognition, body exploration, 3D teleconferencing, and therapeutic purposes. Consequently, perceived image quality is important for assessing the performance of 3D imaging applications.
There is no doubt that subjective testing (i.e., asking human viewers to rank the quality of stereo images) is the most accurate method for quality evaluation. It reflects true human perception. However, these assessments are time consuming and expensive. Furthermore, they cannot be done in real time. Therefore, the goal of this research is to develop an objective quality evaluation methods computational models that can automatically predict perceived image quality) correlating well with subjective predictions that are required in the field of quality assessment.
I believe that the perceived distortion and disparity of any stereoscopic display are strongly dependent on local features, such as edge (non-uniform) and non-edge (uniform) areas. Therefore, in this research, I propose a No-Reference (NR) objective quality assessment for coded stereoscopic images based on segmented local features of artifacts and disparity. Local feature information such as edge and non-edge area based relative disparity estimation, as well as the blockiness, blur, and the zero-crossing within the block of images, are evaluated in this method. A block-based edge dissimilarity approach is used for disparity estimation. I use the Toyama stereo images database to evaluate the performance and to compare it with other approaches both qualitatively and quantitatively.
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Hsu, Wei-Jie, and 許為傑. "An investigation of factors affecting perceived quality." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/9kr6t2.
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碩士中原大學
企業管理研究所
103
Perceived quality, as the subjective attitude of consumers, becomes a mean to judge the quality of different product features. Perceived quality can be affected by many factors by using ease of use, versatility, durability, serviceability, performance and prestige, and other six dimensions. However, the most common variables are the price and brand image. According to a previous study, we know both of the price and brand image which affect the perceived quality, and perceived quality will follow changes in the proportional relationship of the two variables, which mean that when the price goes high and brand image goes high as well. Perceived quality could increase by customer relationship types, subdivided into exchange relations and communal relationship in the two categories. There are different points exchange relationship with the relations that link the different emotion, exchange relations having characteristics of business is business, no link between the business and the more emotion, the lower degree of intimacy and a total relationship with the enterprise. They have developed a long-term relationship, such as friends or family members, so the emotional link to a higher level of intimacy. In this study, types of customer relationship as interference variables, discussion on the brand image when the two variables, the price and the time, affect perceived quality of different types of customer relations, will it affect consumers'' perception of the quality of judgment? Moreover, according to the high and low price and the changes of the brand image, you can also analyze the different types of customer relationships, the impact will be different. Experimental study will be divided into two major categories of price and brand image, and the use of situational manipulation way to do analysis of questionnaires designed in eight different types of questionnaires to the subject''s answer. The results showed that: (1) The relationship with communal customer more than exchange relationship to have a better quality of evaluation (2) For high price items, the relationship with communal customer more than the exchange relationship have a better quality of evaluation (3) For high brand image product, the relationship with communal customer more than the exchange relationship have a better quality of evaluation.
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Liu, Su-Ling, and 劉素苓. "A study of user-perceived web quality." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/36304962943398805892.
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Wu, Wen-Che, and 吳文哲. "Overseas GPT Quality between Expectation and Perceived." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/61026283150643784300.
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碩士銘傳大學
管理學院高階經理碩士學程
100
Taiwan''s economic is growing, many political systems such as Australia, New Zealand, Japan, the European Union, the United Kingdom, and Canada, etc., given Taiwanese free entry permission to visit their countries. Furthermore, cross-strait between Taiwan and China direct flights were normalized, has strengthen the will of Taiwan people to go travel overseas. In this study, engaged the people have ever experienced overseas group package travel, how their characteristics affect the gap between expected quality and perceived quality. Questionnaire adopting, the questionnaire contains descriptive statistical analysis, Likert statistical analysis. The obtained data is processed by factor analysis, reliability and validity analysis, t test, ANOVA, and importance-performance analysis (IPA) to find out clue. The result showed: the tourists’ age between 30 and 39, and monthly income about forty thousand are the biggest population participated group package tour (GPT). These people care the “schedule consistency” mostly. The perceived has significant differences from expect, women are emphasized on "specification accuracy" factors. IPA is used to identify the expected and the perceived levels as a placement of X and Y axis in four quadrants, it shows service quality gap of items, help researchers to make improvement plan priority. Travel disputes happened often, the GPT population is losing, people don’t join tour group instead of backpacking. Now, the leisure activities are performed by GPT and self-help tour (including semi-independent travel), the ratio is half and half. This study assists the tourism to find out service quality gaps, and analyze tourist expectations by the characteristics. On the other hand, result of analysis can be a reference for tourism bureau and a selection of good travel agent.
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Tseng, Cing-yong, and 曾清永. "The Effects of Perceived Service Quality and Perceived Relationship Quality on Customer Switching Intention-The Case of Internet Banking." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/10778568658881928869.
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碩士國立高雄第一科技大學
行銷與流通管理所
97
With the development of information technology and popularity of internet, domestic banks have established internet banking to respond to the trend of electronic commerce and provide customers with more convenient and efficient banking services. Internet banking is different from conventional over-the-counter banking because there is no direct contact between the customer and the service personnel. Consequently, the service quality of customers’ perception is indispensable core competitiveness to the Internet banking. Therefore, the major purpose of the study is to investigate the effects of perceived service quality and perceived relationship quality on customer switching intension when customers use Internet banking. Customers with experiences of using Internet banking are chosen as research subjects in this study. A total of 428 effective samples were received. The conclusions of findings are as follow: 1.Customers’ perceived service quality is positively related to the customers’ perceived relationship quality on using Internet banking. 2.Customers’ perceived service quality is negatively related to the customers’ switching intention on using Internet banking. 3.Customers’ perceived relationship quality is negatively related to the customers’ switching intention on using Internet banking. 4.Customers’ perceived relationship quality doesn’t play a mediating role on the relationship between customers’ perceived service quality and customers’ switching intention on using Internet banking.
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JUN-RONG, CAO, and 曹峻榮. "The Relationships Among Perceived Quality, Perceived Risks, and Perceived Value: An Evidence from Consumers of Tourist Hotels." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6f6pv8.
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碩士景文科技大學
旅遊管理系觀光與餐旅管理碩士班
105
Taiwan's hotel industry for tourism is in a fierce, competitive environment, so stimulating the perceived quality of visitors, thereby increasing the perceived value, is particularly important. This study is to investigate the relationships among perceived quality, perceived risks, and perceived value. Besides, mediating effect of perceived risks on the relationship between perceived quality and perceived value is examined in this study. A convenience sample of respondents was chosen that comprised all of consumers of hotels in Taipei and New Taipei cities. A total of 400 questionnaires were distributed, and 340 were returned, with 312 valid questionnaires. Subsequently, descriptive statistics, reliability analysis, validity analysis, correlation analysis, simple regression analysis, and hierarchical regression analysis were employed in this study. The results indicate that perceived quality has a significant positive effect on perceived value; perceived quality has a significant negative effect on functional risk and financial risk; functional risk and financial risk have significant negative effects on perceived value. Moreover, the results show that functional risk and financial risk have partial mediating effects on the relationship between perceived quality and perceived value.
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Kuo, Li-Yin, and 郭立尹. "The relationship of product attributes, perceived quality and perceived risk of cosmeceutical products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/09626528579444831754.
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碩士國立臺北大學
企業管理學系
100
Cosmeceutical products are the skin care products positioned between cosmetics and pharmaceuticals by the defined mechanisms, simple and pure ingredients as well as higher concentration of actives. The product benefits are also tested and demonstrated through scientific validation. In addition, as adjuvant therapeutic products for curative surgery, cosmeceutical products are usually with professional indication and consultation, thus the consumer confidence and reliability will be higher than general products. This research adopted questionnaires targeting to explore how the product attributes, perceived risks affect consumer’s perception on quality in regard of cosmeceutical skin care products. The results concluded that, for cosmeceutical products, the perceived quality has negative significant effect on perceived risk while the product attributes have significant effect both on perceived quality and perceived risk. In descriptive statistic results, it showed that it is still female the main consumer for cosmeceutical products with main age range between 31~40, close to 80% of the subjects have no kids and the main residence located in north and south part of Taiwan. Meanwhile, the AVONA analysis demonstrates that particular dimensions under three variables of different ages, with kids or not and residence were found to be significant different. In addition, the main channel for purchasing cosmeceutical products centralized to mass chain stores as well as professional ones such clinic and drug stores. The result shows that purchase frequency and amount only have significant effect on certain dimension while the channels significantly related to all variables. The correlation and regression analysis also shows the product attributes, perceived quality and perceived risk of consumers purchasing in different channels have significant differences.
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Dai, Yu-Chi, and 戴玉棋. "The impact of different type promotion on consumer’s perceived quality and perceived value." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/68359420106586051511.
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碩士國立交通大學
管理學院碩士在職專班國際經貿組
94
Many company use sale promotion to stimulate consumer’s purchase, however, sale promotion would cause negative quality of product on consumer’s perception. Although consumer could save their expense by sale promotion, they think the price of discount is the true price and change their evaluation from positive attitude to negative attitude. From the counteraction of the money reduction and quality perception, would consumers feel negative perceived quality and perceived value by price discount, and would they feel higher quality perception in gift promotion than in price promotion? The purpose of this research is to investigate consumer’s perceived quality and perceived value by different type of promotion, and the relation of perceived quality and perceived value, perceived value and purchase desire. Furthermore, to examine the effect and variation by high price level and low price level. The experiment product is food service for the similar proportion product and service. A 3*2 factorial design experiment was employed in this study. Descriptive statistics, reliability analysis, factor analysis, one-way ANOVA and T-test was used to test the hypotheses. The major findings of this experiment include: 1. The consumer won’t perceive negative quality by price promotion. 2. The consumer’s perceived quality is higher in non-price promotion than in price promotion. 3. The consumer’s perceived quality is higher in the price level than in the low price level. 4. The price level and the promotion type will not have interaction on consumer’s perceived quality. 5. The consumer will feel higher perceived value in price promotion than in non-price promotion. 6. The consumer will not perceive negative value by price promotion. 7. The relation of consumer’s perceived quality and perceived value is positive. 8. The relation of consumer’s perceived value and purchase is positive.
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Wu, Fang-Chi, and 吳方琪. "The Relationships between Perceived Quality,Perceived Value and Purchase Intention for 4G Smartphones." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/03775728950811718310.
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碩士中國文化大學
企業實務管理數位學習碩士在職專班
103
This study aims to explore the relationships between perceived quality, perceived value and purchase intention for 4G smartphones, with the considerations of different levels of consumers’ technology acceptance. Through a questionnaire survey in Taiwan, 392 valid samples were collected and analyzed with statistical models. The result sug-gests that both perceived quality and perceived value have positive effects on purchase intention, while the perceived quality also has a positive effect on the perceived value. In addition, the levels of consumers’ technology acceptance have a significant relation-ship with purchase intention, while no significant impact to the relationship between perceived quality and perceived value was found. It is inferred that the innovations and promotions of 4G smartphones have the attractiveness to consumers and significant market potential from wider ranges of users. Further developments and business mod-els for smartphone providers and innovations in the telecommunication industry are en-couraged.
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Su, Yi-Ting, and 蘇宜亭. "The Relationship among Brand Image, Perceived Quality ,Perceived Value of Consumers’ Purchasing Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39013587631398617849.
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碩士健行科技大學
企業管理系碩士班
103
Along with the change of time, for decades, the enterprises only required to adjust their selling price according to the demand to survive, and now, consumers are looking for not only the price, but also the value of the products or service they purchase. It is one of the crucial task for a company to build a strong brand image and use its brand image to communicate with the targeted consumers, as a result to grow the business and improve the performance of the operation. The company brand image and identity becomes the most critical factor for consumer purchasing decision. In order for a company to survive in such competitive environment, they need to have multiple competitive advantages. The utility and benefit of the product or service is not enough to satisfy the consumer, an emotional attachment links to brand and decent public image links to the company is one of the most important factor of the marketing success. So, when the consumer is making purchasing decision, this brand impression will lead the consumer to make the decision they feel comfortable and favorable.In addition, once the consumer trust a brand and experienced the product or service of this brand, more than likely when they need different product or service they will extend their trust to this brand to different product or service. That is how important for a company to build the brand value in today’s business style. This study focused mainly on the exploration of consumers’ views about iphone with respect to the effect between the brand image, perceived quality, perceived value and the Purchasing Intention. and 220 questionnaires were issued, including 220 valid ones. The effective response rate is 100%. Statistical software SPSS was applied to these questionnaires, using descriptive statistical analysis, reliability analysis, validity analysis, ANOVA analysis, Pearson product-moment correlation analysis, and regression analysis to conduct the empirical analysis.
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Yang, Bo-Han, and 楊博涵. "Customer satisfaction, perceived quality and perceived value: Findings from the E-reading service." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/65607528017807150054.
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碩士元智大學
資訊傳播學系
98
The development of e-book has changed the way of message being transmitted and received. This whole new generation of reading may change our reading experience. The emerging new e-reader (e.g. Amazon’s Kindle) has drawn a considerable amount of attention. The study of emerging e-book market can be extended and bridged to the widely-used e-reading service. This study attempts to discuss the deteminants which affect the perceived value and customer satisfaction of e-reading service. This study based on the “European Customer Satisfaction Index” to determine the factors that affect the perceived value and customer satisfaction. The results of this study demonstrate that the constructs of brand image, expectations, perceived quality of hard ware and perceived quality of human ware have significantly positive effects on perceived value. Among these determinants, the perceived quality of hard ware is the most significant predictor. The perceived quality of hard ware, perceived quality of human ware and perceived value have significant positive effects on customer satisfaction. And the perceived value has the impact on the customer satisfaction. From the results above, the perceived quality of hardware has significant positive effects on perceived value and customer satisfaction. Therefore, the result findings suggest that the online reading platform operators should strive to enhance the service quality, and this will improve customer satisfaction of online reading platform and intention of continuous usage.
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CHANG, CHUN-FENG, and 張君鳳. "The Impact of Service Innovation, Perceived Risk, and Perceived Quality on Purchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/patzve.
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碩士崇右影藝科技大學
經營管理系
107
The motorcycle density of Taiwan is the 1st ranking in Asia. In “2018 National Geographic Travel Photographer of the Year Contest ", among the top ten selected photos in the Cities category by the National Geographic editors, "Motorcycles Waterfall" is one of them, just as the density of riders at rush hour the Taipei Bridge. Recently, the environmental awareness has risen. Also, the government encourages using electric vehicles in order to reduce air pollution, but the result has not been good as expected.This kind of situation contitunes till the new generation of electric vehicle into the market, "Gogoro" which is launched by Gogoro Taiwan Limited. It not only drove the growth of the electric motor market but also turns it to be more popular. Gogoro Taiwan Limited develops and produces the new generation of electric vehicle, Gogoro which uses electric energy instead of the gasoline to improve environmental issues such as air pollution. It also builds an innovative platform which combines with energy systems and battery swap-to-go, furthermore its slogan "Smart City and Smart Energy”, so it is defined as an energy technology company. And because of its’ service innovation concept is different from other competitors, so it raises ahead in the electric motor market. In this study, 307 valid questionnaires were collected by online survey and analyze by SPSS statistical software that was conducted. The results of this research show the service innovation that has a significant positive impact on consumers' perceived risk, perceived quality and purchase intention. Perceptual risk has a significant negative impact on purchase intention, and perceived quality has a significant positive impact on purchase intention. Based on the above empirical results, management implications and follow-up research recommendations are made.
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Chao-yu, Chen, and 陳昭宇. "Research on Travel Agency Service Quality: A Conceptualizing Perceived Service Quality Perspective." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/88271124530132461032.
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碩士開南大學
國際企業學系
96
In recent years, leisure and tourism has become more trendy and popular. In order to attract customers, travel agencies use such a variety of methods to compete. Facing this fierce competition, all related businesses try to find their blue oceans, expand their markets, and reinforce their advantages. Businesses also realize that service quality is the engine of the industry. Today’s customers are not purchasing goods only; they care about service quality as well. Those businesses that exchange service quality for maximum profits would only create an unhealthy red ocean for its industry. Based on the Conceptualizing Perceived Service Quality Model, this paper uses AHP (Analytic Hierarchy Process) to explore the key factors that would affect service quality, and then to establish the KIFI (Key Important Factors Index), which could provide businesses the information that would help improve their service and enhance their competitive advantages. The result of this study shows that customers care very much about whether service providers have finished the whole service in completion and if the group cooperation is fine. This research takes travel agency as an example, analyzes its existing service quality state, eliminates and renews the bad service quality, in order to reach the perfect situation. Among the top three facets, the order of weight sorted by experts and scholars are Interaction Quality, Outcome Quality; Physical Environment Quality. In Criteria the top three are Attitude; Expertise; and the social. In factor level the top three are working attitude of the attendants; the subjective responses to the working state of attendants; Attendants’ satisfaction towards current work.
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Huang, Pin-Fang, and 黃品方. "Relationships among the Investors’ Perceived Service Quality, Relationship Quality and Relationship Performance." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/19096332475745676403.
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碩士淡江大學
企業管理學系碩士在職專班
98
Investor relations play a significant role for public listed companies to acquire institutional and individual investors’ trusts and loyalties in order to build and maintain long-term relationship in this highly competitive capital market. This study uses questionnaire survey to collect data. Subjects of this research include fund managers, analysts, research assistants of financial institutions. In addition to using SERVQUAL rating scale to explore the cognitive difference of service quality in five aspects, we evaluate the strength and performance of investor relations by trusts, commitment made by the companies and loyalties. We also use regression analysis to investigate the correlation among the Investors’ perceived service quality, relationship quality and relationship performance. 213 effective samples have been collected, and the results of the study are summarized as follows: 1.The perception of service quality differs from financial institutions where analysts work and from the length of time to interact with the companies. 2.There’re positive correlations between investors’ perceived service quality and relationship quality. Companies can enhance investor relations by improving investors’ perceived service quality. Furthermore, the reliability, assurance and empathy of service can enhance the trust relations; the reliability, tangibility and assurance of service can enhance the commitment relations. 3.There’re positive correlations between investors’ perceived service quality and relationship performance. Companies can enhance loyalty of investors by improving investors’ perceived service quality. Furthermore, the reliability, tangibility and assurance of service can enhance the loyalty of behavior; the tangibility and assurance of service can enhance the loyalty of attitude. 4.There’re positive correlations between investors’ perceived relationship quality and relationship performance. Companies can enhance investor relations by improving relationship quality. Furthermore, the trust and commitment of investors’ perceived relationship quality can enhance the loyalty of behavior; the commitment of investors’ perceived relationship quality can enhance the loyalty of attitude. 5.The investors’ perceived relationship quality has intermediary effect between investors’ perceived service quality and relationship performance.
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Lee, Sin-Yu, and 李欣餘. "A Study of the Association among Hospital Website Quality, Perceived Hospital Reputation and Perceived Healthcare Quality: The Signaling Theory Perspective." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/466sc9.
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碩士義守大學
醫務管理學系
105
Background and Goals: With the Internet broadly applied, it has greatly affected the people''s life style. Since people gradually know the importance of the Internet, the hospital must also be aware of this situation, and the mahe prope use of hospital websites.The hospital should also focus on the quality of hospital websites, hoping to meet the needs of the public’s medical treatment. Materials and Methods: Based on the Signaling Theory by Connelly and his colleagues，they proposed a research model comprising of six dimensions: usability, design quality, information quality, quality of hospital website, hospital reputation, and perceived health service quality. Using the survey methodology for this research, surveys are targeted towards the people who have visited the hospital website from a regional hospital in southern Taiwan. Results and Conclusions: In this study, 222 questionnaires were distributed, 172 valid questionnaires were collected, with a response rate of 77%. Data analysis showed that usability did not significantly affect the quality of hospital website. Design quality and information quality positively affected the quality of hospital website and quality of hosptail website also positively impacted hospital reputation and perceived health service quality. Finally, using the Importance performance analysis to discover the importance of each aspect, being usability, design quality and information quality of the hospital, data analysis showed that the design quality of the hospital website fell on the ‘concentrate here’ quadrant that must be improved first.
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YANG, CHIUNG YING, and 楊瓊櫻. "The Influence of Perceived Quality, Perceived Sacrifice, and Perceived Value on the Willingness of Subscribing to Electronic Newspapers." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/13330345446484943616.
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Wan-JuChien and 簡婉茹. "The Effects of Perceived Price, Brand Image, Trust, Perceived Quality and Perceived Value for the Consumer Online Booking." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87252207416286986259.
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碩士國立成功大學
統計學系碩博士班
100
The advent of the Internet generation promotes the rapid rise of E-commerce and the Internet leads to the explosive growth of business opportunities. The proportion of the tourism industry providing online travel information has significantly increased. The numbers of consumer using online hotel booking continues to grow. This study collected 366 valid samples (leisure travellers) in Kenting and explored the effects of perceived price, brand image, trust, perceived quality and perceived value on consumers' willingness of online hotel booking. The outcomes provide managerial suggestions to help hoteliers make Internet marketing strategy and to increase online hotel booking.
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Lai, Yi-Ling, and 賴怡玲. "A Study of Perceived Risk, Perceived Quality, Perceived Value and Behavioral Intention - A Case of Low Cost Carrier." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/h9d86z.
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碩士國立臺灣海洋大學
航運管理學系
105
With advantages on cheaper air fare, both simplier and convienent service, LCC has overwhelming competitive capability in airline sector. However, customers of LCC have mixed reviews on their perceived quality, perceived value, and preveived risk of LCC services. Based on data collected from internet survey, with 411 valid respondents, this study investigated the influence of perceived quality, perceived value on behavioral intention. Specifically, in order to highlight the necessity of risk issue, this study tested the influence of perceived risk on aforementioned constructs. Analytic results from SEM revealed perceived risk has negative significant influence on perceived quality and perceived value, perceived quality positive significant influence perceived value, and finally, perceived value positive significant influence behavioral intention. Managerial implications and directions of future research are provided.
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Lee, Hsiu-Hsia, and 李秀霞. "Perceived Auditor Quality and the Earnings Response Coefficient." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/69075293620968275165.
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Liao, Chen Hsuan-Yu, and 廖陳宣有. "Measuring Customer Perceived Service Quality in Internet Banking." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/40085982658226864014.
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碩士國立臺灣大學
資訊管理組
95
The use of information technology had grown exponentially. Information technology is a tool to achieve competitive advantage, and Internet is an important part of that information technology. Internet enables organization new ways to offer their product and services. Internet also offers benefits to both the supplier and the customers in the web-based environment. This encourages business to pay close attention on how they can benefits from the growth of Internet and its usage. Internet banking is a demand-driven industry, therefore it is important to have good service quality in order to differentiate itself from other service providers. This research tries to combine dimensions of online service quality and dimensions of Internet banking service quality to develop a framework that can be used to measure modern day Internet banking service. This research uses Taiwan’s Internet banking users as survey targets for its empirical studies. From the empirical studies we would able to find dimensions that are positively related to the overall service quality of Internet banking service quality and develop a scale for the measurement model. From the research results, this research hope to assist the Internet banking service provider to further understand how customers measure and evaluate Internet banking service quality, so it could help them in improving their Internet service quality standard. This research hopes that the Internet banking service providers can adopt the measurement model to measure their service quality, and adopt the managerial implication to improve the Internet banking service quality level.
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Liao, Chen Hsuan-Yu. "Measuring Customer Perceived Service Quality in Internet Banking." 2007. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-1007200716454900.
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Haung, I.-Chung, and 黃義中. "Efficiency and Perceived Quality of Universities in Taiwan." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/80420841229025243462.
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Kuo, Peiyi, and 郭珮儀. "Does Touch Affect Perceived Quality of Mobile Phone?" Thesis, 2012. http://ndltd.ncl.edu.tw/handle/50914426099262003433.
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碩士國立臺北大學
企業管理學系
100
The mobile phone industry has reached the maturity phase of its lifecycle by now. This stage is characterized by increased market competition with fierce battle for market share and relevance among manufacturers as a result of market saturation induced by the general increase in new product development, such as the introduction of ‘Smart’ phones. Unfortunately, differentiating products based on their technical functions or quality has never been more difficult .Symbolic meaning provides another way to differentiate products. Due to symbolic meaning, otherwise indistinguishable products become differentiated in the eyes of the consumer. This study offers a practical application of the Brand Personality Scale by first, verifying the existence of brand personality in the mobile phone market and thereafter seek to describe the current positioning of brands of mobile phones. Prior research has found that touch input has an influence on customer’s attitude and behavior, but most research in this area focused on diagnostic input. The main purpose of this research is to investigate the effects of nondiagnostic haptic cues on customer’s perceived quality, and examine if autotelic need for touch moderate between nondiagnostic haptic cues and customer’s perceived quality judgments. The concept is that the perceptual transfer of haptic cues from product container to evaluation of the product itself.