Academic literature on the topic 'Perceived Usefulness (PU)'

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Journal articles on the topic "Perceived Usefulness (PU)"

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Baeza, Rianna R., and Anil R. Kumar. "Perceived Usefulness of Multimodal Voice Assistant Technology." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 63, no. 1 (2019): 1560–64. http://dx.doi.org/10.1177/1071181319631031.

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Smart speaker devices are appealing to consumers, but the perceived usefulness of the multimodal voice experience is not fully understood. The purpose of this study was to evaluate the extent to which cognitive load, the relevance of visual information, and personality influence the perceived usefulness of multimodal voice assistant technology in a within-subjects repeated measures design. A multimodal voice prototype was created to answer the question, “What are some extreme weather conditions?” Nine variants, including 3, 5 and 7 system responses with relevant, irrelevant or no information p
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Mensah, Isaac Kofi. "Perceived Usefulness and Ease of Use of Mobile Government Services." International Journal of Technology Diffusion 11, no. 1 (2020): 1–16. http://dx.doi.org/10.4018/ijtd.2020010101.

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This study examined the moderating effect of electronic word of mouth (eWOM) communications on the relationship between the perceived usefulness (PU) and perceived ease of use (PEOU) of mobile government services and the intention to use mobile government services. The Technology Acceptance Model was used as the theoretical framework and the data analysis was done with SPSS. The results have shown that there was a significant moderating impact of eWOM on both the relationship between PU and PEOU and the intention to use mobile government services. In addition, perceived usefulness and perceive
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Khurshid, Azam, Muhammad Rizwan, and Erum Tasneem. "Factors contributing towards adoption of E-banking in Pakistan." International Journal of Accounting and Financial Reporting 1, no. 1 (2014): 437. http://dx.doi.org/10.5296/ijafr.v4i2.6584.

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Purpose:The main purpose of this research is to understand the customer’s E-Banking adoption behavior. To achieve this purpose we are going to investigate the External variables (Perceived Risk, Service Quality, and Perceived Trust), Technology Acceptance Model (perceived usefulness, perceived ease of use) and their effect on attitude towards using and the adoption of E-Banking.Methodology:Questionnaire was used to collect the data from convenience sampling of 150 customers. Regression analysis is use to determine the stability of E-Banking proposed model and hypothesis testing.Results & F
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Wicaksono, Adi, and Anita Maharani. "The Effect of Perceived Usefulness and Perceived Ease of Use on the Technology Acceptance Model to Use Online Travel Agency." Journal of Business Management Review 1, no. 5 (2020): 313–28. http://dx.doi.org/10.47153/jbmr15.502020.

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Perceived Usefulness (PU) and Perceived Ease of Use (PEU) are factors that can affecting Behavioural Intention (BI) in the Technology Acceptance Model (TAM). This study aims to determine the effect of PU and PEU on BI of PT XYZ users. This research is a non-experimental study using quantitative methods and a random sampling technique. Data were collected through a questionnaire and processed using Statistical Product and Service Solution (SPSS) with a version of 22.00. There were 80 participants in the research, divided into 58 participants who were PT XYZ users and 22 other participants who h
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Ali, Qaisar, Shazia Parveen, Hakimah Yaacob, and Zaki Zaini. "Cardless Banking System in Malaysia: An Extended TAM." Risks 9, no. 2 (2021): 41. http://dx.doi.org/10.3390/risks9020041.

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The main objective of this study is to analyse consumers’ behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use
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Trisno Saputro, Blasius Fembriyanto, and Gideon Oki Manalu. "The effect of perceived usefulness, perceived ease of use, and complexity upon the acceptance of computerized audit technique (ACAT) at the Finance and Development Supervisory Agency (FDSA) Republic of Indonesia." Accounting Journal of Binaniaga 4, no. 01 (2019): 15. http://dx.doi.org/10.33062/ajb.v4i01.310.

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Perceived Usefulness (PU) in matters relation of the dimensions of enhanced performance and productivity will make the auditors use the Acceptance of computerized audit technique (ACAT). Perceived Ease of Use (PEOU), through their knowledge, ease of operation, and the need for the work that is free from businesses that facilitate the use of information systems being used will make the auditors Acceptance of ACAT. Complexity is a hassle on infrastructure and the required time factor affecting the use of Acceptance of ACAT. Results of this study are carried out through the delivery of questionna
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Saputro, Blasius Fembriyanto Trisno, and Gideon Oki Manalu. "The effect of perceived usefulness, perceived ease of use, and complexity upon the acceptance of computerized audit technique (ACAT) at the Finance and Development Supervisory Agency (FDSA) Republic of Indonesia." Accounting Journal of Binaniaga 4, no. 01 (2019): 15. http://dx.doi.org/10.33062/ajb.v4i01.356.

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Perceived Usefulness (PU) in matters relation of the dimensions of enhanced performance and productivity will make the auditors use the Acceptance of computerized audit technique (ACAT). Perceived Ease of Use (PEOU), through their knowledge, ease of operation, and the need for the work that is free from businesses that facilitate the use of information systems being used will make the auditors Acceptance of ACAT. Complexity is a hassle on infrastructure and the required time factor affecting the use of Acceptance of ACAT. Results of this study are carried out through the delivery of questionna
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8

Wang, Ping, and Hongxiu Li. "Understanding the antecedents and consequences of the perceived usefulness of travel review websites." International Journal of Contemporary Hospitality Management 31, no. 3 (2019): 1086–103. http://dx.doi.org/10.1108/ijchm-06-2017-0380.

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Purpose The purpose of this study is to understand the antecedents and consequences of the perceived usefulness (PU) of travel review websites. Design/methodology/approach An integrated model was proposed and 199 valid data were collected via a questionnaire survey from an online travel service company. The partial least squares structural equation modeling (PLS-SEM) was applied in data analysis. Findings The antecedents of the PU of travel review websites are utilitarian and hedonic perceptions, specifically the information quality of eWOM (utilitarian perceptions), curiosity fulfilment and e
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Zulkarnain, Nur Hafizah, and Sabrinah Adam. "A REVIEW OF PURCHASE INTENTION ON INSTAGRAM AMONG UNIVERSITI TEKNOLOGI MALAYSIA LOCAL UNDERGRADUATES’ STUDENTS." International Journal of Modern Trends in Social Sciences 4, no. 15 (2021): 114–20. http://dx.doi.org/10.35631/ijmtss.4150010.

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The aim of this study to identify the conceptual framework of purchase intention on Instagram among local undergraduates’ students of Universiti Teknologi Malaysia (UTM). The variables consist of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Web content as the independent variable, and purchase intention is the dependent variable. This study adopted a quantitative approach using IBM SPSS version 26. The survey was conducted on local undergraduates’ students at Universiti Teknologi Malaysia. The conceptual framework has been developed in this study. The expected findings show the
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Amin, Muslim, Sajad Rezaei, and Maryam Abolghasemi. "User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust." Nankai Business Review International 5, no. 3 (2014): 258–74. http://dx.doi.org/10.1108/nbri-01-2014-0005.

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Purpose – The purpose of the study is to investigate the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust on mobile website satisfaction. Design/methodology/approach – A total of 302 valid questionnaires were collected to empirically test the research model. Structural equation modeling (SEM) was performed to evaluate the reliability and validity of the measurement model and structural models. Findings – The results show that there is a positive relationship between PEOU, PU and mobile users’ satisfaction. PU is positively related to trust and mobile users’ satisfact
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