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1
Baeza, Rianna R., and Anil R. Kumar. "Perceived Usefulness of Multimodal Voice Assistant Technology." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 63, no. 1 (2019): 1560–64. http://dx.doi.org/10.1177/1071181319631031.
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Smart speaker devices are appealing to consumers, but the perceived usefulness of the multimodal voice experience is not fully understood. The purpose of this study was to evaluate the extent to which cognitive load, the relevance of visual information, and personality influence the perceived usefulness of multimodal voice assistant technology in a within-subjects repeated measures design. A multimodal voice prototype was created to answer the question, “What are some extreme weather conditions?” Nine variants, including 3, 5 and 7 system responses with relevant, irrelevant or no information presented on a screen were included. Three tasks were embedded within each condition (Stroop task, sort M&Ms and no task). Perceived usefulness score, recall, personality score, and fluctuations in galvanic skin response (GSR) values were the subjective and objective measures. The findings suggest that when there’s a smaller number of responses/words for the participant to attend to, and subsequently recall, in addition to relevant visual feedback to aid in that recall, they perceive the voice assistant experience to be more useful, while task conducted exhibits marginal significance in determining PU. Scores of conscientiousness, openness to experience, agreeableness, and neuroticism were successful in predicting some variation in the PU responses, while GSR data was not. It is highly recommended that UX designers of the multimodal interface create succinct voice responses with relevant visual feedback to accompany it, and to keep the main use cases of these products in mind to increase the experience’s PU and subsequent behavioral intention to use the product.
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Mensah, Isaac Kofi. "Perceived Usefulness and Ease of Use of Mobile Government Services." International Journal of Technology Diffusion 11, no. 1 (2020): 1–16. http://dx.doi.org/10.4018/ijtd.2020010101.
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This study examined the moderating effect of electronic word of mouth (eWOM) communications on the relationship between the perceived usefulness (PU) and perceived ease of use (PEOU) of mobile government services and the intention to use mobile government services. The Technology Acceptance Model was used as the theoretical framework and the data analysis was done with SPSS. The results have shown that there was a significant moderating impact of eWOM on both the relationship between PU and PEOU and the intention to use mobile government services. In addition, perceived usefulness and perceived ease of use of mobile government service were significant in determining the intention to use mobile government services. Also, PEOU was found to be a determinant of the PU of mobile government services. The implications of these findings are discussed.
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Khurshid, Azam, Muhammad Rizwan, and Erum Tasneem. "Factors contributing towards adoption of E-banking in Pakistan." International Journal of Accounting and Financial Reporting 1, no. 1 (2014): 437. http://dx.doi.org/10.5296/ijafr.v4i2.6584.
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Purpose:The main purpose of this research is to understand the customer’s E-Banking adoption behavior. To achieve this purpose we are going to investigate the External variables (Perceived Risk, Service Quality, and Perceived Trust), Technology Acceptance Model (perceived usefulness, perceived ease of use) and their effect on attitude towards using and the adoption of E-Banking.Methodology:Questionnaire was used to collect the data from convenience sampling of 150 customers. Regression analysis is use to determine the stability of E-Banking proposed model and hypothesis testing.Results & Findings:The results confirm that Perceived Usefulness, Perceived Ease of Use have positive impact on Attitude towards using. Service Quality has positive impact on Perceived Usefulness, Perceived Ease of Use, and Attitude towards using. Perceived Risk has negative impact on Attitude towards using. Perceived Trust and Attitude towards using have positive impact on E-Banking adoption. The results not supported one hypothesis Perceived Risk (PR) impact on Perceived Usefulness (PU). Results shows that PR has negative impact on PU.
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Wicaksono, Adi, and Anita Maharani. "The Effect of Perceived Usefulness and Perceived Ease of Use on the Technology Acceptance Model to Use Online Travel Agency." Journal of Business Management Review 1, no. 5 (2020): 313–28. http://dx.doi.org/10.47153/jbmr15.502020.
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Perceived Usefulness (PU) and Perceived Ease of Use (PEU) are factors that can affecting Behavioural Intention (BI) in the Technology Acceptance Model (TAM). This study aims to determine the effect of PU and PEU on BI of PT XYZ users. This research is a non-experimental study using quantitative methods and a random sampling technique. Data were collected through a questionnaire and processed using Statistical Product and Service Solution (SPSS) with a version of 22.00. There were 80 participants in the research, divided into 58 participants who were PT XYZ users and 22 other participants who had never used PT XYZ. The results showed that there was a significant effect of PU and PEU on BI with a value of F = 95.483, R2 = 0.713, and p = 0.000 < 0.05. The contribution of PU and PEU to PEU was 71.3%. Then, partially PU contributed 62.4% and PEU contributed 68.9% to BI. Thus, it can be concluded that for PT XYZ users, the effect of PEU is greater than PU.
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Ali, Qaisar, Shazia Parveen, Hakimah Yaacob, and Zaki Zaini. "Cardless Banking System in Malaysia: An Extended TAM." Risks 9, no. 2 (2021): 41. http://dx.doi.org/10.3390/risks9020041.
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The main objective of this study is to analyse consumers’ behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers’ intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.
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Trisno Saputro, Blasius Fembriyanto, and Gideon Oki Manalu. "The effect of perceived usefulness, perceived ease of use, and complexity upon the acceptance of computerized audit technique (ACAT) at the Finance and Development Supervisory Agency (FDSA) Republic of Indonesia." Accounting Journal of Binaniaga 4, no. 01 (2019): 15. http://dx.doi.org/10.33062/ajb.v4i01.310.
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Perceived Usefulness (PU) in matters relation of the dimensions of enhanced performance and productivity will make the auditors use the Acceptance of computerized audit technique (ACAT). Perceived Ease of Use (PEOU), through their knowledge, ease of operation, and the need for the work that is free from businesses that facilitate the use of information systems being used will make the auditors Acceptance of ACAT. Complexity is a hassle on infrastructure and the required time factor affecting the use of Acceptance of ACAT. Results of this study are carried out through the delivery of questionnaires to the auditor at the Finance and Development Supervisory Agency (FDSA), confirm that there is significant Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) against Acceptance of ACAT and Complexity makes the auditors didn’t Acceptance of ACAT. Keywords: Perceived Usefulness, Perceived Ease of Use, Complexity, Acceptance of ACAT
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Saputro, Blasius Fembriyanto Trisno, and Gideon Oki Manalu. "The effect of perceived usefulness, perceived ease of use, and complexity upon the acceptance of computerized audit technique (ACAT) at the Finance and Development Supervisory Agency (FDSA) Republic of Indonesia." Accounting Journal of Binaniaga 4, no. 01 (2019): 15. http://dx.doi.org/10.33062/ajb.v4i01.356.
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Perceived Usefulness (PU) in matters relation of the dimensions of enhanced performance and productivity will make the auditors use the Acceptance of computerized audit technique (ACAT). Perceived Ease of Use (PEOU), through their knowledge, ease of operation, and the need for the work that is free from businesses that facilitate the use of information systems being used will make the auditors Acceptance of ACAT. Complexity is a hassle on infrastructure and the required time factor affecting the use of Acceptance of ACAT. Results of this study are carried out through the delivery of questionnaires to the auditor at the Finance and Development Supervisory Agency (FDSA), confirm that there is significant Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) against Acceptance of ACAT and Complexity makes the auditors didn’t Acceptance of ACAT. Keywords: Perceived Usefulness, Perceived Ease of Use, Complexity, Acceptance of ACAT
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Wang, Ping, and Hongxiu Li. "Understanding the antecedents and consequences of the perceived usefulness of travel review websites." International Journal of Contemporary Hospitality Management 31, no. 3 (2019): 1086–103. http://dx.doi.org/10.1108/ijchm-06-2017-0380.
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Purpose The purpose of this study is to understand the antecedents and consequences of the perceived usefulness (PU) of travel review websites. Design/methodology/approach An integrated model was proposed and 199 valid data were collected via a questionnaire survey from an online travel service company. The partial least squares structural equation modeling (PLS-SEM) was applied in data analysis. Findings The antecedents of the PU of travel review websites are utilitarian and hedonic perceptions, specifically the information quality of eWOM (utilitarian perceptions), curiosity fulfilment and enjoyment in travel review websites usage (hedonic perceptions). The PU of travel review websites positively impacts travelers’ eWOM generation, eWOM use and purchase decision. Practical implications This paper provides implications for travel review websites, social media managers and website designers on how to make a useful travel review website which will lead to eWOM use and generation, as well as purchase decision. Originality/value Prior literature has highlighted the importance of the PU of eWOM in determining travelers’ use of eWOM and purchase decision, the PU of eWOM websites has not attracted the attention of researchers. This paper is a new attempt to investigate the antecedents and consequences of the PU of travel review websites.
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Zulkarnain, Nur Hafizah, and Sabrinah Adam. "A REVIEW OF PURCHASE INTENTION ON INSTAGRAM AMONG UNIVERSITI TEKNOLOGI MALAYSIA LOCAL UNDERGRADUATES’ STUDENTS." International Journal of Modern Trends in Social Sciences 4, no. 15 (2021): 114–20. http://dx.doi.org/10.35631/ijmtss.4150010.
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The aim of this study to identify the conceptual framework of purchase intention on Instagram among local undergraduates’ students of Universiti Teknologi Malaysia (UTM). The variables consist of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Web content as the independent variable, and purchase intention is the dependent variable. This study adopted a quantitative approach using IBM SPSS version 26. The survey was conducted on local undergraduates’ students at Universiti Teknologi Malaysia. The conceptual framework has been developed in this study. The expected findings show there is a positive relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Web content, and purchase intention.
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Amin, Muslim, Sajad Rezaei, and Maryam Abolghasemi. "User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust." Nankai Business Review International 5, no. 3 (2014): 258–74. http://dx.doi.org/10.1108/nbri-01-2014-0005.
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Purpose – The purpose of the study is to investigate the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust on mobile website satisfaction. Design/methodology/approach – A total of 302 valid questionnaires were collected to empirically test the research model. Structural equation modeling (SEM) was performed to evaluate the reliability and validity of the measurement model and structural models. Findings – The results show that there is a positive relationship between PEOU, PU and mobile users’ satisfaction. PU is positively related to trust and mobile users’ satisfaction. Moreover, trust positively influences mobile users’ satisfaction. Practical implications – Drawing on the technology acceptance model and trust theory, this study develops and empirically examines a model for consumers’ satisfaction to use mobile services. This study contributes new insights concerning the marketing literature by examining the impact of PU, PEOU and trust on mobile users’ satisfaction. Originality/value – The contribution of the study is significant for both mobile marketers and academicians in the era of the third-generation environment. This study is among the first few attempts to integrate the TAM with trust to determine mobile user satisfaction.
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Fischer, Kimberly, and Damian Schofield. "Responsive Redesign and its Effects on Perceived Usefulness." Computer Applications: An International Journal 8, no. 1 (2021): 1–14. http://dx.doi.org/10.5121/caij.2021.8101.
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This paper describes the introduction of a new website at TCGplayer, who provide an online store for Magic the Gathering collectible cards. This paper describes an experiment that was undertaken to test a new, responsive design, against the current, non-responsive design. It was predicted that redesigning the shopping cart for a mobile device screen, will result in a higher Perceived Usability (PU), and higher satisfaction, as indexed using the Technology Acceptance Model (TAM).
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Lin, Hung-Yuan, and Chi-Hsian Chiang. "Analyzing Behaviors Influencing the Adoption of Online Games from the Perspective of Virtual Contact." Social Behavior and Personality: an international journal 41, no. 1 (2013): 113–22. http://dx.doi.org/10.2224/sbp.2013.41.1.113.
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In this study, we discussed the antecedents of online game adoption based on the technology acceptance model. A total of 303 valid questionnaires were collected and hypotheses were tested using structural equation modeling. Results showed that telepresence positively influences parasocial interaction, perceived usefulness (PU), perceived ease of use (PEU), and perceived playfulness (PP). Parasocial interaction was found to have a positive impact on subjective norms (SN), PU, and PP. In addition, SN positively influenced image (Im) and PEU positively influenced PU and PP. Finally, behavioral intention to use (BIU) online games was found to be positively affected by SN, PU, PEU, and PP.
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Lumbantobing, Mutiara, Djoko Budiyanto Setyohadi, and Albertus Joko Santoso. "Digital Newspaper : An Analysis of Technology Acceptance Model – Case Study : Student of Atma Jaya University Yogyakarta." Journal of Information Technology and Computer Science 4, no. 2 (2019): 212. http://dx.doi.org/10.25126/jitecs.20194257.
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Todays, the newspaper has been converging from print to digital. The advantages of the digital newspaper have made the digital newspaper a top choice especially for the student as a digital native group. The purpose of this study is to know and explain the acceptance of user (students) to the digital newspaper. This study proposed a theoretical framework that includes the core constructs in TAM: namely, Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude Toward Use (ATU), Behaviour Intention to Use (BIU) and Actual Use (AU). The statistical test method is statistical validity, reliability, normality, and test the influence of factors using Structural Equation Model (SEM). Data were obtained through questionnaires distributed to 100 UAJY students of Atma Jaya University Yogyakarta (UAJY) respondents from 5 faculties. The overall hypothesis proposed in this study is accepted, namely: Perceived Ease of Use (PEOU) has a positive effect on Perceived Usefulness (PU); Perceived Ease of Use (PEOU) has a positive effect on Attitudes Toward Use (ATU); Perceived Usefulness (PU) has a positive effect on Behavioral Intention to Use (BIU) Attitude (ATU) has a positive effect on Behavioral Intention to Use (BIU) ); Behavior Intention to use (BIU) has a positive effect on actual using (AU) digital newspaper.
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Mouakket, Samar, and Anissa M. Bettayeb. "Investigating the factors influencing continuance usage intention of Learning management systems by university instructors." International Journal of Web Information Systems 11, no. 4 (2015): 491–509. http://dx.doi.org/10.1108/ijwis-03-2015-0008.
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Purpose – There is a growing demand worldwide for the adoption of Learning management systems (LMS) by academic institutions to support e-Learning platform. Yet limited research has been conducted to investigate the factors affecting its usage, particularly by university instructors. To fill this research void, the expectation-confirmation model (ECM) was used as the core framework for analysis, while additional critical independent factors related to organizational, technological and individual characteristics were added to find a better model to understand university instructors’ continuance intention to use Blackboard system as a popular LMS. Design/methodology/approach – Sample data were gathered from 158 university instructors at a university in the United Arab Emirates (UAE) who volunteered to participate in this study. Structural equation modeling technique was used to verify the causal relationships between the constructs. Findings – Perceived usefulness (PU) affected satisfaction of Blackboard system. Both PU and satisfaction affected instructors’ continuance intentions to use Blackboard system. User-interface design affected both PU and satisfaction. Technical support influenced perceived usefulness. Training influenced perceived usefulness, but it had no influence on satisfaction. Computer self-efficacy had no influence on perceived usefulness. Originality/value – Based on the ECM, this study contributes significantly to the limited body of research on capturing the influence of organizational, technological and individual motivators to explain university instructors’ continuance intention to use LMS.
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Livinus, Victor, M. F. Arrozi Adhikara, and Rokiah Kusumapradja. "Hospital Management Information System Usefulness in The Health Services Industry at Indonesia: Mandatory or Voluntary?" JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) 10, no. 1 (2021): LAYOUTING. http://dx.doi.org/10.18196/jmmr.v10i1.10296.
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This study aiming to obtain empirical evidence of usefulness, ease of use, Computer Self-Efficacy (CSE), and intend to use towards Actual Technology Use (ATU) as an issue of high complexity of healthcare organizations services. We use causality explanatory research for hypothesis testing with quantitative approach as methods. Data were analyzed by Path Analysis. Result is Perceived Usefulness (PU) had positive effect on Behavioral Intention to Use (BITU). Perceive Ease of Use (PEOU) had significant positive effect on ATU. The Conclusion is BITU is an intervening variable that can mediate the effect of PU toward ATU. These findings suggested that there is mandatory behavior toward users to apply Hospital Management Information System (HMIS).
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Sulaiman, Sulaiman, Zainal Abidin, and Suharno Suharno. "Investigasi Faktor Yang Mempengaruhi Behavioral Intention Pada Pengguna Grab Bike." J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) 3, no. 2 (2019): 94. http://dx.doi.org/10.26805/jmkli.v3i2.68.
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Tujuan penelitian ini mengetahui pengaruh behavioral intention (BI) terhadap transportasi online grab bike dengan menggunakan variabel trust, perceived ease of use (PEOU), perceived risk (PR) dan perceived usefulness (PU). Sebanyak 161 orang menjadi responden dalam penelitian ini dengan cara mengisi kuesioner. Data yang diperoleh kemudian dianalisis menggunakan alat analisis Structural Equation Modeling (SEM) dengan menggunakan software analysis of moment structure (AMOS). Setelah dilakukan penelitian diperoleh hasil bahwa PR berpengaruh signifikan terhadap trust, PEOU berpengaruh signifikan terhadap trust, PU berpengaruh signifikan terhadap trust. Begitu pula pengaruh PR signifikan terhadap behavioral intention, PEOU, PU signifikan terhadap behavioral intention, serta trust signifikan terhadap behavioral intention.
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Lu, Jinting, and Haiqing Bai. "Information Usefulness and Attitude Formation a Double-Dependent Variable Model (DDV) to Examine the Impacts of Online Reviews on Consumers." Journal of Organizational and End User Computing 33, no. 6 (2021): 1–22. http://dx.doi.org/10.4018/joeuc.20211101.oa29.
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With the popularity of online shopping, a large body of studies have paid much attention to the factors influencing consumers’ information seeking and assessing. However, theoretical development and empirical testing are still not enough to explain this phenomenon, that is, during the information seeking and assessing process, what factor play a decisive role is a question needed to be deeply explored. This study, thus, aim to understand the impact of the attributes of online reviews on consumer. In addition, we find that review volume (RV: a heuristic factor) have direct impacts on perceived usefulness (PU) and attitudes (ATT), while source credibility (SC: another heuristic factor) only influences the perceived usefulness (PU), but no effects on attitudes (ATT). As for the moderating effects, perceived social-psychological risk (PSR) moderates the effects of both reviews volume (RV) and source credibility (SC) on perceived usefulness and attitudes. We explored the reasons underlying those findings , and also discuss implications for both researchers and practitioners.
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Hasyim, Fuad, Muhammad Al-Farido Awwal, and Nur Hidayah Al Amin. "ZISWAF Digital Payment as An Effort to Reach Millennials." Economica: Jurnal Ekonomi Islam 11, no. 2 (2020): 183–210. http://dx.doi.org/10.21580/economica.2020.11.2.5752.
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Abstract: ZISWAF is an Islamic-led fundraising instrument aimed at wealth distribution. The existence of technological developments allows the adaptation of payments with all its acceleration. This study aims to determine the digital payment strategy to maximize ZISWAF’s revenue potential in Indonesia. This study uses the TAM, and TPB modification approaches. The methodology used is structural equation modeling (SEM) with a partial least square (PLS) approach. The sample used is the Y generation as a representation of the millennial generation. The results showed that all the variables forming the TAM theory (perceived usefulness, perceived ease of use, attitude) and all the variables creating the TPB theory (subjective norms and perceived behavior control) significantly affect the Intention (INT) of individuals pay for online ZISWAF (sig. 0.05, α=5%). Furthermore, attitude is a mediating variable in a partial/ quasi modification model that links perceived usefulness (PU), perceived ease of use (PEoU) to Intention (INT) (VAF=49.87%).Abstrak: ZISWAF adalah instrumen pengumpulan dana yang dipelopori Islam dengan tujuan untuk distribusi kekayaan. Adanya perkembangan teknologi memungkinkan adaptasi pembayaran dengan segala akselerasinya. Penelitian ini bertujuan untuk mengetahui strategi pembayaran digital untuk memaksimumkan potensi pendapatan ZISWAF di Indonesia. Penelitian ini menggunakan pendekatan modfikasi TAM dan TPB. Metodologi yang digunakan adalah structural equation modeling (SEM) dengan pendekatan partial least square (PLS). Sampel yang digunakan merupakan generasi Y sebagai representasi generasi milenial. Hasil menunjukkan seluruh variabel pembentuk teori TAM yakni perceived usefulness (PU), perceived ease of use (PEoU) dan attitude (ATT) dan seluruh variabel pembentuk teori TPB yakni subjective norms (SN) dan perceived behavior control (PBC) berpengaruh terhadap intention (INT) individu dalam membayar ZISWAF secara online (sig. 0.05, α=5%). Attitude (ATT) merupakan variabel pemediasi dalam model modifikasi yang bersifat partial/ quasy yang menghubungkan perceived usefulness (PU), perceived ease of use (PEoU) terhadap intention (INT) (VAF=49.87%)
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Wang, Edward Shih-Tse. "The moderating role of consumer characteristics in the relationship between website quality and perceived usefulness." International Journal of Retail & Distribution Management 44, no. 6 (2016): 627–39. http://dx.doi.org/10.1108/ijrdm-03-2015-0049.
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Purpose – Online group buying (OGB) websites have rapidly increased in number in recent years and have become an interesting model for online transactions. Previous studies have shown that consumers’ individual characteristics are critical in group buying participation and the perceived usefulness (PU) of an information system, whereas the role of consumer characteristics on the OGB website-quality-PU relationship remains unclear. The purpose of this paper is to investigate whether consumer characteristics (i.e. gender and utilitarian orientation) moderate the OGB website-quality-PU relationship. Design/methodology/approach – A total of 658 OGB website consumers participated in this study. Data were analysed by employing hierarchical moderated regression method. Findings – The primary findings are as follows. First, the effect of system quality on consumer PU of the OGB website was stronger for male consumers than for female consumers. Second, the effect of information quality on PU was stronger for high-utility-orientated consumers than for low-utility-orientated consumers. Originality/value – Because of the increasing importance of e-commerce and the growing number of shoppers purchasing from OGB websites, the finding provides enhanced understanding of OGB consumers for segmentation strategies.
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Nan, Dongyan, Yerin Kim, Min Hyung Park, and Jang Hyun Kim. "What Motivates Users to Keep Using Social Mobile Payments?" Sustainability 12, no. 17 (2020): 6878. http://dx.doi.org/10.3390/su12176878.
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Due to the rapid diffusion of social mobile payment (SMP), the current research explores the post-adoption behavior of SMP users. It proposes a research model to determine the core predictors of users’ continuance intentions to use SMPs. Through the analysis of survey data from South Korea, it indicates that satisfaction strongly and positively affects users’ continuance intentions. Moreover, satisfaction is influenced by perceived usefulness (PU), security, and enjoyment. Interestingly, although perceived ease of use (PEU) does not directly affect satisfaction, it can indirectly influence satisfaction via users’ PU and perceived enjoyment. Furthermore, perceived ubiquity has strong effects on users’ PU and PEU. The study also discusses meaningful implications, and provides suggestions for future studies.
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Hendersen, Dave, Steven D. Sheetz, and France Bélanger. "Explaining Developer Attitude Toward Using Formalized Commercial Methodologies." Information Resources Management Journal 25, no. 1 (2012): 1–20. http://dx.doi.org/10.4018/irmj.2012010101.
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Although software development methodologies can improve software quality, developers typically have a negative attitude toward using them. To encourage a positive attitude, organizations must convince developers of the usefulness of methodologies. However, the traditional conceptualization of perceived usefulness (PU) may not be detailed enough to explain and engender positive developer attitudes toward methodologies. To determine the ways in which a methodology is useful, in this paper, the authors propose and test a multidimensional conceptualization of PU. A survey of software developers suggests that in the context of methodologies, PU is multidimensional, helping developers achieve a variety of objectives.
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Wardani, Tri Istining. "ANALISIS MODEL KEMANFAATAN DAN KEMUDAHAN TEKNOLOGI DALAM MENGGUNAKAN APLIKASI E-LEARNING EDMODO." Adbis: Jurnal Administrasi dan Bisnis 11, no. 2 (2017): 177. http://dx.doi.org/10.33795/j-adbis.v11i2.28.
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The purpose of this study was to analyze the partial and simultaneous effect between Perceived of Usefulness (PU) and Perceived Ease of Use (PEU) toward the Student’s intention in utilizing e-learning Application Edmodo. The results : There is a simultaneous influence between the variables X consisting of Perception Usefulness (X1) and Perceived Ease (X2) toward variable The student’s intention to use e-learning Application Edmodo (Y). and it was found that the perception of usefulness variable (X1) did not has significant influence partially, instead Perceived Ease (X2) has significant influence partially on student intention in utilizing e-learning Application Edmodo (Y).
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Mbouw, Esa, and Khansa Qonita. "CONSUMER CURRENT TRENDS IN RESTAURANT INDUSTRIES: A CASE STUDY OF FOOD BLOGGER." Emerging Markets : Business and Management Studies Journal 6, no. 1 (2019): 1–8. http://dx.doi.org/10.33555/ijembm.v6i1.101.
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The trend of food and beverage industry in Indonesia has shown a great transformation with a help from the current existing technologies. A food related blog is one the trend these days, especially for the millennial. Perceived Usefulness (PU) is one of the factor suggested by researches towards adaptation of technology. However, the perceived usefulness (PU) of a food blogger itself is still questioned on whether the millennial has the intention to follow the food blogger ‘s recommendation to choose restaurants. Therefore, the purpose of this study is to determine whether there is a significant relationship between food blogger perceived usefulness and behavioral intention to follow its recommendation. The questionnaire was distributed to 100 food blog readers who have read any food related blog before. The data was processed by using SPSS to obtained the result of this study. The result has shown that food blogger influences the consumer behavioral intention of the readers to follow its recommendation of the food blogger.
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Sorensen, Katelyn, and Jennifer Johnson Jorgensen. "“Hey Alexa, Let's Shop”." International Journal of E-Services and Mobile Applications 13, no. 1 (2021): 1–14. http://dx.doi.org/10.4018/ijesma.2021010101.
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Millennials quickly adapt to new technologies and have been found to use voice technology daily. This study follows the technology acceptance model (TAM) developed by Davis to explain the relationships between perceived ease of use (PEOU), perceived usefulness (PU), perceived enjoyment (PE), and perceived innovativeness (PI) to behavioral intention (BI) for Millennials. An online survey generated 204 usable responses through Amazon Mechanical Turk. Multiple regression analyses supported the relationship of PEOU to PU, PU, PE, PI to BI, and PEOU was not found to influence BI in this study. The findings of this study indicate that consumers are ready to purchase through voice-activated technologies, but the current platform needs to be adapted so that it is easier to use.
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Seo, Kyung Hwa, and Jee Hye Lee. "The Emergence of Service Robots at Restaurants: Integrating Trust, Perceived Risk, and Satisfaction." Sustainability 13, no. 8 (2021): 4431. http://dx.doi.org/10.3390/su13084431.
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As various types of robots increasingly influence consumers’ service experiences, companies need to consider how to be competitive in this new artificial intelligence and service automation business environment. However, only limited studies have investigated the factors involved in consumer behaviors toward robot restaurant visitors and their impacts. This study integrates trust, the perceived risk, and satisfaction with the well-known Technology Acceptance Model’s (TAM) original constructs (perceived usefulness, perceived ease of use, and acceptance) in the robot service restaurant setting. A scenario-based online survey was performed on 338 respondents. Structural equational modeling shows the direct impact of PU (perceived usefulness) and the indirect impact of PEOU (perceived ease of use) on consumers’ revisit intention to robot restaurants. Trust significantly increases PU and PEOU toward a service robot, and increased trust in robot service decreases the perceived risk as well as increases satisfaction. Further, perceived risk decreases satisfaction and revisit intention. The study provides useful information for hospitality marketers to acknowledge how consumers accept robot service and better understand the key drivers of robot restaurant revisit intention.
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Kim, Taejung, and Weisheng Chiu. "Consumer acceptance of sports wearable technology: the role of technology readiness." International Journal of Sports Marketing and Sponsorship 20, no. 1 (2019): 109–26. http://dx.doi.org/10.1108/ijsms-06-2017-0050.
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PurposeThe purpose of this paper is to investigate consumers’ acceptance and use of sports and fitness wearable devices based on technology readiness (TR). In addition, the technology readiness and acceptance model (TRAM) will be used to investigate consumers’ intention to use sports wearable devices (for simplicity, sports wearable devices will be simplified to the term “sports wearables”).Design/methodology/approachConvenience sampling was conducted from Korean consumers (n=247). Data were analyzed by partial least squares–structural equation modeling using SmartPLS 3.0.FindingsThe results found that positive TR has a positive influence on perceived ease of use (PEOU) and perceived usefulness (PU), and negative TR had a negative influence on PEOU and PU. PEOU had a positive influence on perceived usefulness (PU). Both PEOU and PU led to intention to use sports wearable devices. Also, the multi-group analysis found a positive correlation between TR and PEOU for especially male users.Originality/valueThe findings of this study provide a better understanding of consumers’ behavioral intent to use sports wearables. Particularly, it also provides evidence that the TRAM is an appropriate framework for predicting users’ intention to use sports wearables. This study also stresses the important role of TR in consumers’ psychological processes leading up to the actual use of novel sports wearables.
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Chen, Nai-Hua. "Extending a TAM–TTF model with perceptions toward telematics adoption." Asia Pacific Journal of Marketing and Logistics 31, no. 1 (2019): 37–54. http://dx.doi.org/10.1108/apjml-02-2018-0074.
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Purpose The purpose of this paper is to examine a framework integrating the technology acceptance model (TAM), individuals’ task–technology fit (TTF) and perceptions toward adopting automobile telematics devices. Design/methodology/approach This study integrated the TAM with TTF to understand individual perceptions of a technology’s value. In addition, the intrinsic motivational factors toward technology usage, including positive perceptions (perceived enjoyment, personal innovation and perceived uniqueness) and negative perceptions (perceived risk and performance gap), were considered in the model. Furthermore, the moderating effect of driving experience was examined. Findings The perceived usefulness (PU) of telematics as well as perceived ease of use (PEOU) affected drivers’ adoption intentions. PEOU had a greater effect on adoption intentions than PU, and technology characteristics had a greater effect on TTF than task characteristics. Moreover, individuals’ perceptions of perceived enjoyment and uniqueness affected PU and PEOU. The negative perceptions of perceived risk and performance gap affected PU and PEOU, respectively. Furthermore, driving experience significantly weakened the relationship between PU and intentions. Originality/value Telematics is a niche market due to the development of the Internet of Things, but users’ adoption intentions remain unknown. This study constructed a more comprehensive model and tested the impacts of certain variables on telematics adoption, with driving experience as a crucial moderator.
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Pee, LG, JJ Jiang, and G. Klein. "E-store loyalty: Longitudinal comparison of website usefulness and satisfaction." International Journal of Market Research 61, no. 2 (2018): 178–94. http://dx.doi.org/10.1177/1470785317752045.
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Customer loyalty is vital to the survival of online stores. Many cross-sectional studies have shown that e-store loyalty is strongly affected by perceived website usefulness (PU) and satisfaction with a purchase experience. By its very nature, loyalty develops cumulatively over multiple purchases. Yet, our understanding of how longitudinal changes in PU and satisfaction influence the development of (i.e., change in) loyalty remains limited. Drawing upon the information-processing perspective and experiential perspective of customer evaluation, this study shows that PU has a stronger effect on loyalty in the first purchase. In subsequent purchases, PU changes less (i.e., is more stable) than satisfaction. Furthermore, change in satisfaction has a stronger effect in the development of (i.e., change in) loyalty. This study extends research by clarifying the differential longitudinal changes and effects of two important antecedents of e-store loyalty. For practitioners, the findings suggest a longitudinal approach to initiate and nurture e-store loyalty that focuses on clarifying the usefulness of website to new customers, while increasing the satisfaction of returning customers.
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Wijaya, Avid. "Evaluasi Sistem Dashboard Monitoring Presensi Akademik Mahasiswa." JARTIKA Jurnal Riset Teknologi dan Inovasi Pendidikan 3, no. 2 (2020): 410–21. http://dx.doi.org/10.36765/jartika.v3i2.311.
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Abstrak: Teknologi pencatatan elektronik untuk presensi mahasiswa dapat menjadi solusi yang meminimalisir kekeliruan pada proses pencatatan dan rekap kehadiran. Perekapan presensi ini mempermudah proses pencatatan kehadiran mahasiswa secara terkomputerisasi agar data kehadiran langsung masuk ke komputer untuk selanjutnya mudah dilakukan pengolahan data presensi. Tujuan dari penelitian ini adalah untuk mengevaluasi sistem yang digunakan oleh user. Metode yang digunakan dalam penelitian ini adalah study evaluasi dengan menggunakan framework yaitu Technology Acceptance Model (TAM). Terdapat beberapa parameter yang dilakukan evaluasi sistem dengan menggunakan tools ini yaitu terkait dengan Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Behavioral Intention (BI), Actual Usage (AU). Mengenai penerapan sistem Dashboard, mayoritas responden siswa memberikan rata-rata sangat setuju pada komponen Perceived Ease Of Use (PEOU) sebesar 78%, Perceived Usefulness (PU) sebesar 73.8%, Behavioral Intention (BI) sebesar 76.8%, Actual Usage (AU) sebesar 78.87%. Sistem yang digunakan berdampak pada pelaksanaan monitoring kehadiran mahasiswa dalam perkuliahan. Staff administrasi dan akademik beserta mahasiswa bisa dengan cepat mengetahui informasi presensi yang direkap dalam sistem. Selain itu atasan juga dapat mendapatkan data dan informasi dari absen tersebut sebagai dasar kebijakan pengambilan keputusan.
Abstract: Electronic recording technology for students' student presence can be a solution that minimizes errors in the process of recording and attendance recap. This presence recording makes it easier to process the computerized attendance of students so that attendance data directly enters the computer so that it is easy to process attendance data. The purpose of this study is to evaluate the system used by the user. The method used in this study is an evaluation study using the framework of the Technology Acceptance Model (TAM). There are several parameters that are evaluated by the system using these tools, which are related to Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Behavioral Intention (BI), Actual Usage (AU). Regarding the application of the Dashboard system, the majority of student respondents gave an average of strongly agree on the Perceived Ease of Use (PEOU) component of 78, Perceived Usefulness (PU) of 73.8, Behavioral Intention (BI) of 76.8, Actual Usage (AU) of 78.87. The system used has an impact on the implementation of monitoring the presence of students in lectures. Administrative and academic staff and students can quickly find out the presence information that is recapitulated in the system. In addition, superiors can also get data and information from these absences as a basis for decision making policies.
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Odewumi, Michael Olubunmi. "Perception of Postgraduate Students on the Integration of Social Media in Learning in South-West, Nigeria." Journal of Education and Research 9, no. 2 (2019): 125–26. http://dx.doi.org/10.3126/jer.v9i2.30467.
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Social media is a technology, which came into existence out of curiosity for social interaction to connect people but has evolved to become an influential tool for teaching and learning globally. However, despite its usefulness and relevance to learning, the perception, Ease of Use (EoU), Perceived Usefulness (PU), Self-efficacy (Se), and intention to integrate social media into learning by postgraduate students have not been substantially established. Therefore the objectives of this study were to: (i) identify the social media used by postgraduate students; (ii) investigate postgraduate students’ PU, EoU, Se and intention to use social media for learning; (iii) investigate the relationships among postgraduate students’ PU, EoU, Se, and the intention to use social media for learning; (iv) examine the influence of postgraduate students’ gender on their PU, EoU, Se, and intention to use social media for learning; and (v) determine the influence of postgraduate students’ discipline on their PU, EoU, Se, and the intention to use social media for learning.
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Zakaria, Anang. "ANALISIS PENERIMAAN DASHBOARD MONITORING PENDATAAN SENSUS PENDUDUK 2020 PROVINSI NUSA TENGGARA BARAT MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL." JSiI (Jurnal Sistem Informasi) 8, no. 2 (2021): 128–36. http://dx.doi.org/10.30656/jsii.v8i2.3525.
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Abstrak - Pendataan lapangan Sensus Penduduk 2020 (SP2020) telah selesai dilakukan pada bulan September. Kegiatan pendataan lanjutan adalah pelaksanaan SP2020 Long Form pada bulan Agustus-September 2021. Untuk keperluan pemantauan perkembangan pendataan maka BPS Provinsi NTB membuat sistem monitoring pelaporan pendataan petugas sensus. Dashboard Monitoring Pendataan SP2020 berbasis web digunakan sebagai media informasi perkembangan kegiatan lapangan yang dapat dimanfaatkan oleh pemantau, kepala satuan kerja, subject matter dan unit kerja pengolahan data di seluruh Satuan Kerja Organsiasi. Penelitian ini bertujuan untuk melihat penerimaan dashboard monitoring pendataan SP2020 September oleh pengguna. Hasil analisis penerimaan ini selanjutnya digunakan sebagai masukan untuk pengembangan Dashboard Monitoring Pendataan SP2020 Long Form. Analisis penerimaan Dashboard Monitoring Pendataan SP2020 menggunakan Technology Acceptance Model (TAM). Penghitungan analisis data menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) dengan bantuan perangkat lunak SmartPLS versi 3. Hasil analisis data menyimpulkan bahwa seluruh hipotesis yang menghubungkan variabel laten dinyatakan diterima. Hasil penelitian memperlihatkan ada pengaruh Behavioral Intention (BI) terhadap Use Behavior (UB), ada pengaruh Perceived Usefulness (PU) dan Perceived Ease of Use (PEoU) terhadap Behavioral Intention (BI), ada pengaruh Output Quality (OQ) terhadap Perceived Usefulness (PU) serta ada pengaruh Computer Self Efficacy (CSE) terhadap Perceived Ease of Use (PEoU).
Kata Kunci : SP2020 Long Form, Technology Acceptance Model, Partial Least Square, Structural Equation Model, Output Quality, Computer Self Efficacy, Perceived Usefulness, Perceived Ease of Use, Behavioral Intention, Use Behavior
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Naqvi, Mishal, Shan Li, Yushi Jiang, and Muhammad Hasnain Abbas Naqvi. "The rise of social networking sites." Asia Pacific Journal of Marketing and Logistics 32, no. 1 (2019): 232–52. http://dx.doi.org/10.1108/apjml-01-2019-0029.
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Purpose The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach A questionnaire survey was developed and administered to a convenience sample of 838 university students. Findings The findings indicate that perceived privacy, demographic factors and perceived usefulness (PU) have a significant effect on the ITU SNSs, and that age does not moderate the relationship between perceived ease-of-use and PU. Originality/value This study confirms the growing importance of SNSs. It also provides social networking service providers with insights into user intentions towards such networks.
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Wang, Qing, and Muhammad Saqib Khan. "Impact of motivation and technology factors to predict satisfaction and continued intentions toward online courses." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 3 (2021): 501–13. http://dx.doi.org/10.20525/ijrbs.v10i3.1148.
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The rapid developments and diffusion of new technologies abruptly changed world dynamics. This study pursued the motivational factors (controlled and autonomous) and technology factors (perceived ease of use and perceived usefulness) to predict the students perceived satisfaction and continued intention toward MOOCs. Using an online survey, this research collected data from 333 students, and analysis performed through PLS-SEM. The findings revealed that controlled motivation positively influenced the perceived satisfaction. However, autonomous motivation positively affected students perceived satisfaction and continued intention toward MOOCs. The technology factors such as PEU strongly impacted PU. Similarly, PU positively impacted students perceived satisfaction and continued intention toward MOOCs. This research guides essential theoretical insights and provides practical guidelines to educational institutions and technologists to develop and implement systems and strategies in online environments.
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Gunawan, Tedi. "ANALISIS PERILAKU PENGGUNA SISTEM INFORMASI AKADEMIK DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DI UNIVERSITAS SANG BUMI RUWA JURAI BANDAR LAMPUNG." Teknika Sains : Jurnal Ilmu Teknik 1, no. 1 (2016): 24–55. http://dx.doi.org/10.24967/teksis.v1i1.121.
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Tujuan penelitian ini adalah untuk mengetahui bagaimana perilaku pengguna (user) dalam hal ini Mahasiswa Universitas Sang Bumi Ruwa Jurai Bandar Lampung dan operator masing-masing Fakultas dengan menggunakan pendekatan metode Technology Acceptance Model (TAM). Pengukuran ini dilakukan dengan menggunakan beberapa variable, diantaranya persepsi kemanfaatan penggunaan / Perceived Usefulness (PU), persepsi kemudahan penggunaan / Perceived Ease of Use (PEoU), sikap penggunaan / Attitude Toward Using (ATU), kecenderungan pengguna untuk tetap menggunakan teknologi / Behavioral Intention to Use (BITU) dan kondisi nyata penggunaan sistem informasi layanan akademik/Actual System Usage (ASU). Pengujian kesesuaian model dan hipotesis dilakukan dengan menggunakan analisis Structural Equation Model (SEM) dengan menggunakan software LISREL (LInear Structural RELationship) Versi 8.72. Hasil penelitian menunjukan bahwa varibel kemudahan penggunaan / perceived ease of use (PEoU) berpengaruh pada persepsi kemanfaatan penggunaan / perceived usefulness (PU) dengan nilai Critical Ratio (CR) sebesar 2,15 (nilai CR yang disyaratkan yaitu lebih dari + 2,0), tetapi tidak berpengaruh langsung kepada sikap pengguna / Attitude Toward Using (ATU) dengan nilai CR 0,92. Dari hasil penelitian tersebut direkomendasikan adanya perbaikan pada pengembangan Sistem Informasi Akademik ini yaitu pada menu satuan acara perkuliahan, dan Tampilan.
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Putra, Rangga Arief, Febi Nur Salisah, and Inggih Permana. "PENENTUAN FAKTOR-FAKTOR PENERIMAAN PENGGUNA SISTEM RESERVASI ONLINE PT. XYZ MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL." Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi 4, no. 2 (2018): 179. http://dx.doi.org/10.24014/rmsi.v4i2.5703.
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PT. XYZ adalah perusahaan tour dan travel yang telah menggunakan sistem reservasi online (SRO) sejak tahun 2012. Penelitian ini bertujuan untuk mengetahui penerimaan SRO menggunakan metode Technology Acceptance Model (TAM). Faktor yang dinilai adalah pengaruh dari perceived usefulness (PU) dan perceived ease of use (PEU) terhadap acceptance of IT (ACC). Penelitian ini melibatkan 68 responden. Metode statistik yang digunakan adalah Uji T dan Uji F. Hasil penelitian ini menunjukkan faktor PU dan PEU berpengaruh terhadap penerimaan sistem. Penelitian ini juga telah mengidentifikasi permasalahan yang terjadi pada faktor PU dan PEU, permasalahan yang terjadi adalah: (1) pengguna sistem belum paham cara penggunaan sistem; (2) fitur sistem yang kurang lengkap; (3) load sistem yang lambat; dan (4) seringnya terjadi error pada sistem.
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Bauerová, Radka, and Martin Klepek. "Technology Acceptance as a Determinant of Online Grocery Shopping Adoption." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66, no. 3 (2018): 737–46. http://dx.doi.org/10.11118/actaun201866030737.
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Online grocery shopping plays an important role in the current online market as the most evolving online shopping category. Despite that, consumers adopt this way of shopping quite differently across European countries. To explain such a difference, the Technology acceptance model (TAM) can be used for better understanding consumer behaviour toward habitual online shopping. This paper goes beyond and applies TAM in online grocery area based on the assumption that customers view online grocery shopping as an interaction with system respectively web page interface. The aim of the paper is to explain consumer behaviour in the domain of online grocery shopping. Structural equation modelling was chosen to determine factors influencing online grocery shopping and moreover, to find positive relationships between them. The online quantitative questionnaire was given to 480 respondents. Analysis showed a positive relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Behavioural Intention (BI). The final scheme has characteristics of simple path model with a sequence of latent constructs where PEOU has a positive effect on PU and PU consequently effects BI. Perceived Usefulness of online grocery shopping have a direct effect on Intention to buy, therefore plays a crucial role in awakening the interest in buying food online.
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Nath, Rupanjali, Kanika T. Bhal, and Geetika T. Kapoor. "Factors influencing IT Adoption by Bank Employees: An Extended TAM Approach." Vikalpa: The Journal for Decision Makers 38, no. 4 (2013): 83–96. http://dx.doi.org/10.1177/0256090920130406.
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The use of Information Technology (IT) in the banking sector has seen a phenomenal growth in India. For its effective use and implementation, employees' acceptance and the consequent use of IT are important. Davis' Technology Acceptance Model (TAM) (1989) explains users' acceptance of electronic systems. By applying the extended TAM approach to this study, the authors aim to uncover various factors that affect the attitude and acceptance of bank employees towards CBS. The TAM model identifies perceived usefulness (PU), and perceived ease of use (PEU) as impacting attitude towards IT and behavioural intention. The model is extended by identifying social influence, computer self-efficacy, and technological facility as factors affecting perceived usefulness and perceived ease of use. The target respondents for this study were bank employees from the public and private sectors banks (State Bank of India, Union Bank, Bank of India, ICICI Bank, and Axis Bank) situated in the National Capital Territory (NCT) of Delhi. Measurement items applied in this study were an adaptation of previously validated measures or were developed on the basis of a literature review. Responses were analysed using the 7-point Likert Scale that ranged from (1) ‘strongly disagree’ to (7) ‘strongly agree’. To test the reliability of the measures, a pilot study was conducted with 20 randomly chosen employees and modified scales. Structural equation modelling was used to analyse the data. Overall, the findings suggest that extended TAM variables positively influence the intention and usage behaviour through PU and PEU. That is, social influence enhances perceived usefulness; and computer self-efficacy and technology facility influence the perceived ease of use. Again, perceived ease of use significantly influences perceived usefulness which in turn has significant effect on behavioural intention and usage behaviour. Social influence of superiors was the prominent determinant of perceived usefulness of the CBS technology. Hence the role of managers as effective communicators is heightened especially in conveying the benefits of using IT and in turn achieving organizational goals.
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Mensah, Isaac Kofi. "E-Government Services Adoption." International Journal of Electronic Government Research 14, no. 3 (2018): 12–31. http://dx.doi.org/10.4018/ijegr.2018070102.
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This research article explores the important elements of trust and transparency to the adoption of e-government services. The Technology Acceptance Model was used as the theoretical framework. The data capture and analyses were conducted with SPSS. The results indicate that trust in the internet was a significant predictor of both the intention to use and perceived ease of use (PEOU), but was not significant in predicting perceived usefulness (PU) and the actual use (AU) of e-government services. Trust in the government (TG) was also not significant in determining both the intention to use and PEOU of e-government services. Rather TG had a significant impact on PU and the actual use (AU) of e-government services. Furthermore, perceived transparency was a significant predictor of PU, IU, and AU of e-government services. The implications of these findings on the implementation of e-government are thoroughly discussed.
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Kim, Taegoo, Osman Karatepe, Gyehee Lee, and Hande Demiral. "Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?" Sustainability 10, no. 10 (2018): 3509. http://dx.doi.org/10.3390/su10103509.
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Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered.
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Mensah, Isaac Kofi, and Jianing Mi. "An Empirical Investigation of the Impact of Demographic Factors on E-Government Services Adoption." International Journal of E-Services and Mobile Applications 10, no. 2 (2018): 17–35. http://dx.doi.org/10.4018/ijesma.2018040102.
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This article investigates the impact of demographic factors on the adoption of e-government services. The Technology Acceptance Model (TAM) was used as the theoretical framework for the study. SPSS was used to analyze the data. The results indicate that gender was significant in moderating the positive impacts of both perceived usefulness and perceived ease of use on the willingness to use e-government services. Age and education, however, were not significant in moderating the impact of perceived usefulness and perceived ease of use on the adoption of e-government services. Also, age, gender, and education have no direct impact on PU. Education has a direct impact on PEOU but age and gender do not. This article further has demonstrated that a perceived usefulness and perceived ease of use of e-government services are positive predictors of the willingness of citizens to use e-government services. The implications of these findings are further discussed.
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Cui, Yajuan. "Self-efficacy for Self-regulated Learning and Chinese Students’ Intention to Use Online Learning in COVID-19: A Moderated Mediation Model." International Journal of Information and Education Technology 11, no. 11 (2021): 532–37. http://dx.doi.org/10.18178/ijiet.2021.11.11.1561.
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Self-efficacy for self-regulated learning (SESRL) is a protective factor for academic performance. However, there are few studies have explored its impact on online learning during the Covid-19. This study investigated (a) the mediating roles of perceived usefulness (PU) and perceived ease of use (PEOU) in the relationship between SESRL and use intention (UI) and (b) the moderating role of gender in the indirect relationship between SESRL and UI. Four hundred Chinese college students entered this study and completed the measurements of SESRL, PEOU, PU and UI. The results showed that SESRL, PEOU, PU and UI were positively correlated with each other. Mediating analysis showed that PEOU and PU mediated the relationship between SESRL and UI. By comparison, the single mediating effect of PEOU was stronger than the single mediating effect of PU and the multiple mediation of them together, which showed the robust effect of PEOU. Moderation analysis showed that the effects of SESRL on PU and PEOU in females were stronger than in males. A high level of SESRL is more conducive to improving the PU and PEOU of female students, which further influenced their intention to use online learning.
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Salimon, Maruf Gbadebo, Rushami Zien Bin Yusoff, and Sany Sanuri Mohd Mokhtar. "The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants." International Journal of Bank Marketing 35, no. 4 (2017): 558–82. http://dx.doi.org/10.1108/ijbm-05-2016-0060.
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Purpose The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determinants of e-banking adoption. Design/methodology/approach In order to empirically test the conceptual model of this study, data were collected from the users of e-banking in Nigeria. A total of 266 questionnaires were analyzed using partial least square structural equation modeling. Findings The empirical results revealed a significant and positive relationship between PU, perceived security and e-banking adoption. The same result was found to be applicable to the relationship between PU, perceived ease of use, perceived security and hedonic motivation. However, support was not found for the relationship between perceived ease of use and adoption of e-banking. Hedonic motivation plays a mediating role between PU, perceived security and e-banking adoption. The study did not find a mediating effect of hedonic motivation between perceived ease of use and e-banking adoption. Practical implications The results of this study provide insights for banking practitioners to know which aspect of e-banking to improve and to aid with policies that will increase adoption. Furthermore, improvements in hedonic motivation will also significantly increase adoption of e-banking. Originality/value This study is one of the pioneer studies that tests the mediating influence of hedonic motivation.
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Rojas-Osorio, Mercedes, and Aldo Alvarez-Risco. "Intention to Use Smartphones among Peruvian University Students." International Journal of Interactive Mobile Technologies (iJIM) 13, no. 03 (2019): 40. http://dx.doi.org/10.3991/ijim.v13i03.9356.
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<p class="0abstract">This document is a report on the findings of a study aims to investigate human motivations affecting an adoption decision for smartphone among Peruvian university students. This research investigates smartphone users’ perception using a technology acceptance model (TAM). It is analyzed perceived ease of use, perceived usefulness and attitude toward to keep using a smartphone as determinants for behavioral intention to keep using a smartphone between Peruvian university students, evaluating them with reliability and validity and confirming the hypotheses elaborated for the study. Findings indicate that the behavioral intention to keep using a smartphone (BIU) was significantly influenced by perceived ease of use (PEOU), perceived usefulness (PU) and attitude toward to keep using a smartphone (AKUS) and also, PEOU influenced significantly to PU. This study not only provides valuable information about students´ the intention to keep using a smartphone but also enriches the current literature, focusing on Peru, which has a different commercial characteristic and cultural background as compared to North America, Europe, and Asia. According to the current literature review, this is the first study on this subject that specifically focuses on the use of smartphones by Peruvian university students.</p>
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Abdul Hadi, Nazaruddin, Mahizer Hamzah, and Mohd Hafiz Md Hanif. "VALIDATION MEASUREMENT, FACTOR ANALYSIS AND RELIABILITY OF TEACHER PERCEIVED USEFULNESS INSTRUMENTS ON SMARTPHONE USE AMONG SECONDARY SCHOOL TECHNOLOGY DESIGN TEACHERS." International Journal of Education, Psychology and Counseling 5, no. 36 (2020): 12–23. http://dx.doi.org/10.35631/ijepc.536002.
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This study aims to review the instruments of perceived usefulness (PU) among secondary school technology design (RBT) teachers utilizing the use of smartphones in teaching and facilitation (PdPc). A total of 125 RBTs teachers were involved as respondents in this study. The data were analyzed descriptively by access to Alpha Cronbach's reliability and EFA analysis using SPSS software. The results of the analysis show that the Alpha Cronbach value was 0.782 for perceived usefulness, which was greater than 0.60. Results from the EFA show perceived usefulness with Eigenvalues above 1.0. Perceived usefulness construct with a KMO value (Kaiser-Meyer-Olkin) 0734 > 0.5 showed that the items were adequate for inter-correlation and that Bartlett's test was significant (Chi-Square 441.43, p <0.05), anti-image value (Measure of Sampling Adequacy - MSA) for a correlation of more than 0.5 items with four items D7, D8, D9, D10 and D11 to be excluded because the value obtained is less than 0.50 and the total variance value explained is 63.54 percent. The overall findings indicate that items for perceived usefulness can measure and answer the objectives of the study.
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Aburezeq, Ibtehal Mahmoud, Fawzi Fayez Ishtaiwa-Dweikat, and Marielle Patronis. "Behavioral Intention to Use Mobile Technology in Language Teaching." International Journal of Technology and Human Interaction 16, no. 4 (2020): 14–34. http://dx.doi.org/10.4018/ijthi.2020100102.
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This study aimed to qualitatively investigate the factors that influence teachers' behavioral intention to use mobile technology (BIU) for language teaching employing the original technology acceptance model (TAM) as a framework. Semi-structured interviews were conducted with 28 Arabic and English teachers. The study results revealed that there were several external variables influencing teachers' behavioral intention to use mobile technology. It was also found that participants had mixed levels of perceived ease of use (PEOU), perceived usefulness (PU), and attitude toward use (ATU). Moreover, it was concluded that ATU had a direct impact on BIU and PU was the responsible factor for participants who had a mixed ATU.
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Ali Saare, Murtaja, Azham Hussain, and Wong Seng Yue. "Conceptualizing Mobile Health Application Use Intention and Adoption Among Iraqian Older Adults: From the Perspective of Expanded Technology Acceptance Model." International Journal of Interactive Mobile Technologies (iJIM) 13, no. 10 (2019): 28. http://dx.doi.org/10.3991/ijim.v13i10.11285.
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<p>The aim of this article is to discuss how different factors affect the decision of intention to use and adopt mobile health applications using the extended technology acceptance model (TAM) among older adults in Iraq. “Perceived usefulness (PU), perceived ease of use (PEU), subjective norm (SN), and facilitating conditions (FC)” were four key predictors. Gender and age were included as factors for moderating the impact of two key TAM components in the proposed model (PU and PEU) on intention to use and adoption behaviors. The results of the past studies indicated that PU, PEU and SN were important predictors of adoption of mobile health applications among older adults in Iraq, While PU, SN, and FC were important predictors of the intention to use mobile health applications. Previous studies highlighted a strong impact of PEU on the intention to use mobile health applications on older adults than for younger adults. Implications are discussed for future research and practices.</p>
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Kumar, Amresh, Pallab Sikdar, and Md Moddassir Alam. "E-Retail Adoption in Emerging Markets." International Journal of E-Business Research 12, no. 3 (2016): 44–67. http://dx.doi.org/10.4018/ijebr.2016070104.
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A five factor e-shopping adoption model grounded upon TAM and an additional dimension of ‘Trust' has been tested through Confirmatory Factor Analysis (CFA). For testing the hypothesized relations as part of the conceptual model, Structural Equation Modeling (SEM) has been employed. A structured instrument has been administered as part of survey to 600 eligible respondents comprising of online shoppers. A total of 539 shoppers spread across national zones, age and gender groups constituted the final sample. Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Trust, Intention to Use (ITU) and Attitude towards Use (ATU) are reliable and valid factors predicting e-shopping adoption. PU and PEOU along with Trust bear significant causation towards ATU. ATU serves as strong predictor of ITU, while PEOU determines PU as well. Further, ATU partially mediates PU and ITU relationship. Present study highlights the applicability of modified TAM framework in predicting the inclination of emerging market consumers to embrace online shopping mediums scantly represented in extant literature.
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Muljo, Hery Harjono, Bens Pardamean, Anzaludin Samsinga Perbangsa, et al. "TAM as a Model to Understand the Intention of Using a Mobile-based Cancer Early Detection Learning Application." International Journal of Online and Biomedical Engineering (iJOE) 16, no. 02 (2020): 80. http://dx.doi.org/10.3991/ijoe.v16i02.12609.
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<p class="0abstract">Technology Acceptance Model (TAM) framework was utilized in this study. Its purpose was to determine the correlation between independent variables consisting of Perceived Ease of Use (PEU), Perceived Usefulness (PU), Attitude toward Using (AU) with dependent variable Behavioral Intention to Use (BIU). Data collection techniques were carried out by distributing questionnaires through group discussion forums. Respondents consisted of medical workers and health cadres both in Jakarta and Yogyakarta. Data were analyzed using correlation test and t-test. The results of the correlation test state that the correlation between PEU and AU is 0.30, which shows a weak correlation. Meanwhile, the correlation of PU and AU is 0.56, PEU and BIU is 0.41, and PU and BIU is 0.47, which are considered as moderate correlations. Finally, a strong correlation exists between AU and BIU. T-test results show that the effect of PU on AU is statistically significant with CI = 95%. Likewise, the effects of PEU on AU, AU towards BIU, PU towards BIU, and PEU towards BIU are significant (p < 0.05).</p>
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Nurhastuti, Dewi, Haryanta Haryanta, and Nining Indaryani. "Persepsi Mahasiswa Terhadap Sistem Layanan Unggah Mandiri Karya Akhir Mahasiswa (UMKAM) di Perpustakaan UGM." Berkala Ilmu Perpustakaan dan Informasi 12, no. 2 (2016): 80. http://dx.doi.org/10.22146/bip.17235.
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This research is aimed at measuring and analyzing the acceptance of Unggah Mandiri Karya Akhir Mahasiswa (UMKAM) service system (electronic thesis/dissertation self-submission) at UGM Library. Technology Acceptance Model (TAM) is applied as a theoretical framework that measures Perceived Ease of Use (PEU), Perceived Usefulness (PU), and Attitude Towards Using Technology (ATU) UMKAM. Respondents were students who submitted thesis or dissertation using the UMKAM system.
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Mouakket, Samar, and Yuan Sun. "Examining factors that influence information disclosure on social network sites from the perspective of network externalities." Industrial Management & Data Systems 119, no. 4 (2019): 774–91. http://dx.doi.org/10.1108/imds-02-2018-0060.
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Purpose The purpose of this paper is to develop a research framework by drawing on the network externalities research and previous literature on information systems to understand the antecedents of information disclosure. The framework postulates that the following network externalities are important factors affecting social network sites (SNS) perceived usefulness (PU): perceived external prestige, referent network size and perceived complementarity. In addition, the paper proposes that PU, habit and subjective norms significantly affect information disclosure of SNS among Chinese users. Design/methodology/approach Data are collected from 251 Chinese university students who use SNS. Structural equation modeling was applied to test the hypotheses presented in the model. Findings The findings provide support for all the hypotheses, with the exception of the influence of referent network size on PU and the influence of subjective norms on information disclosure. Both perceived external prestige and perceived complementarity have reported positive effect on PU of SNS. In turn, the authors have found that PU and habit have positive effects on information disclosure. Originality/value SNS encourage users to reveal personal information by allowing them to post photos and videos and share their interests and feelings on the site. Yet, limited empirical research has investigated the concept of self-disclosure of personal information particularly among Chinese users of SNS. To fill this research gap, the authors have developed a research framework by drawing on the network externalities research and previous literature on information systems to understand the antecedents of information disclosure.