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Dissertations / Theses on the topic 'Perceived value'

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Published: 4 June 2021
Last updated: 25 July 2025

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1

Boksberger, Philipp. "Perceived risk as a determinant of perceived value of services /." St. Gallen : [s.n.], 2006. http://www.gbv.de/dms/zbw/51110717X.pdf.

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Bovik, Catarina. "Customer-perceived Value in Business Relationships." Doctoral thesis, Karlstads universitet, Institutionen för ekonomi, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-2538.

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The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. Concurrently, a development is recognized within the industrial business-to-business sector where goods and services are packaged into total service offerings – with an increasing prominence for services. This is the background of the study. The study itself was conducted in order to elucidate the concept of customer-perceived
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Bartenwerffer, Torsten von. "Perceived Value in Open Service Environments /." [S.l. : s.n.], 2006. http://www.gbv.de/dms/zbw/520674146.pdf.

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4

Coetzee, Pierre. "The relationship between value co-creation and customer perceived value." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59808.

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This research considered the relationship between Customer Perceived Value, ultimately a measurement of a firm's Value Proposition, and Value Co-creation, a recent development in Service Science that considers the joint creation of value between customers and firms rather than the traditional exchange value logic of marketing. The Value Proposition was broken down into elements of functional value (Price and Quality), Emotional Value and Social Value; while Value Co-creation was understood across the two dimensions of Value-in-use and Co-production. A descriptive research design using a quant
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Nähring, Pascal. "Value-based pricing : The perception of value." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13197.

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During recent years corporations have been focusing on revenues rather than profits. This led to decreased margins and unstable financial performances. To increase profits, new pricing strategies have emerged. One promising pricing strategy that focuses on increasing profits is value-based pricing, which constitutes the monetising of customer perceived value. The purpose of this paper is to identify what factors influence customer perceived value in the global high-tech service industry. With this knowledge corporations can draw precise evaluations of customer perceived value and hence utilise
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Bruce, Helen Louise. "Customer perceived value : reconceptualisation, investigation and measurement." Thesis, Cranfield University, 2013. http://dspace.lib.cranfield.ac.uk/handle/1826/8586.

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The concept of customer perceived value occupies a prominent position within the strategic agenda of organisations, as firms seek to maximise the value perceived by their customers as arising from their consumption, and to equal or exceed that perceived in relation to competitor propositions. Customer value management is similarly central to the marketing discipline. However, the nature of customer value remains ambiguous and its measurement is typically flawed, due to the poor conceptual foundation upon which previous research endeavours are built. This investigation seeks to address the curr
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Murphy, Raymond Peter. "Client perceived value in quality consultancy relationships." Thesis, University of Birmingham, 2002. http://etheses.bham.ac.uk//id/eprint/308/.

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This thesis makes a generalisable contribution to the development of a dynamic relationship approach to the theory and practice of quality management in professional services. A value generation system and practitioner tools are proposed as a result of a synthesis of literature from multiple disciplines, grounded in empirical research. The methodology involves an analysis of detailed case studies carried out by the author when acting as a consultant researcher. This is supported by the findings of a skills questionnaire sent to client contacts who had experienced ISO 9000 consultancy, together
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Van, den Heever Thomas Stanley. "Perceived value creation in technology-based entrepreneurial businesses." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021047.

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Small entrepreneurial businesses are widely regarded as important contributors to the economic well-being of countries all over the world as they create value for both the entrepreneur and the economy in which they operate. The value creation process in these businesses often differs from what commonly happens in larger established businesses. Resources available to the entrepreneur are normally much more restricted and decisions are often based on limited information. This thesis focuses on the value that is created by technology-based entrepreneurial businesses, the leveraging of limited res
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McCullough, Ian. "Small Businesses and Their Perceived Value of Design." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1416910622.

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10

Edwards, Bradley D. "Perceived Value of Higher Education Among Police Officers." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etd/3285.

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The purpose of this study was to examine whether police officers perceive higher education to be important in improving their job performance and promotional opportunities, whether the perception of higher education varied by several independent variables, and the types of suggestions that officers might have for improving the college curriculum. Independent variables included gender, age, level of education, type of police agency, academic major, years of service as a police officer, and job duty. The dependent variable was scores on 3 dimensions: general attitude toward higher education, per
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Buemi, Samuel J. "The predictive value of committed relationships and confidence on self-perceived mate value." Thesis, Capella University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10036358.

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<p> The field of evolutionary psychology focuses on many human behaviors; mate selection and value being some of the issues under examination. Mate value is an important concept for explaining mating strategies. Self-perceived mate value is a component of mate value that explains how one views himself or herself as a potential mating partner. The utilization of theories including the triangular theory of love and social exchange aid in explaining the variables under review. The three variables under review include level of confidence in maintaining a relationship, level of commitment to the re
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12

Seligman, Larry Stuart. "Perceived value impact as an antecedent of perceived usefulness, perceived ease of use, and attitude a perspective on the influence of values on technology acceptance /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3035978.

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13

Nilsson, Alexandra, Ida Lehtinen, and Eleonore Rosenqvist. "The Co-Creation of Value : -An empirical study of value creation in physical bookstores." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227057.

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Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. A deductive approach has constituted the paper as the theoretical framework was constructed upon already existing theories. Findings: The investigated booksellers are working with all of the three interaction facilitators; servicescape, shopping event as well
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Reaves, Mekay L. "Perceived status value regarding elderly individuals : assessing cultural influence /." Read thesis online, 2009. http://library.uco.edu/UCOthesis/ReavesML2010.pdf.

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Tran, Cong, and Yuriy Seleznyov. "A study of Pond's Age Miracle Customer Perceived Value." Thesis, Mälardalen University, Mälardalen University, School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4318.

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<p>Background</p><p>After a successful launch in early 2007 Pond’s Age Miracle, Unilever Vietnam’s anti-aging skincare product, is now experiencing falling sales and a declining market share having failed to complete its mission of counter-attacking its main competitor – P&G’s Olay Total Effect. This predicament poses a question of how Unilever Vietnam can improve market performance of this product.</p><p>Purpose</p><p>To determine Pond’s Age Miracle customer perceived value and propose recommendations on how to improve it.</p><p>Method</p><p>A combination of qualitative and quantitative appro
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Komulainen, H. (Hanna). "Customer perceived value of emerging technology-intensive business service." Doctoral thesis, University of Oulu, 2010. http://urn.fi/urn:isbn:9789514261817.

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Abstract This study explores customer perceived value in the context of emerging technology-intensive business service, in particular a mobile advertising service that is at the application phase of development. The purpose of the study is to conceptualise customer perceived value as a multidimensional concept by exploring 1) the complex interaction between benefits and sacrifices 2) temporality and 3) learning. This way the study contributes to the existing research within services marketing and business relationships. The empirical part of the study is conducted in the form of a qualitat
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Estridge, Craig Steven. "Perceived Value Technology Adoption Model for Accelerating Enterprise Transformation." Thesis, The George Washington University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10751934.

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<p> Executives and directors are seeking to transform their enterprises into more efficient operations to achieve a competitive advantage and increase shareholder value. In addition, modern enterprises are deploying new technologies to attain the desired efficiencies inherently promised by technology advancements. However, the transformation and technology adoption results vary considerably between failure and success. Therefore, to identify an efficient and consistent method for guiding transformation efforts, we conducted a literature review of the technology adoption models, enterprise tran
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Tupikovskaja-Omovie, Zofija. "Consumer perceived benefits and value in apparel m-retail." Thesis, Manchester Metropolitan University, 2016. http://e-space.mmu.ac.uk/618824/.

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Within the UK retail sector, fashion shopping via mobiles is one of the fastest developing forms of online retail, yet recent research has shown that apparel retailers have been slow to implement appropriate mobile platforms into overall marketing strategies, thereby failing to satisfy consumer expectations and missing opportunities emerging through this channel. This research analyses mobile apparel retail from the consumer’s perspective. The aim is to understand fashion shopping experiences via smartphones. Research questions relate to the benefits fashion consumers are seeking through mobil
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Zauner, Alexander, Monika Koller, and Isabella Hatak. "Customer perceived value - Conceptualization and avenues for future research." Taylor & Francis Group, 2015. http://dx.doi.org/10.1080/23311908.2015.1061782.

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Given the present dynamic consumption environment due to technological innovations as well as interlinked economic developments on the macro-, micro-, and societal-level, researchers and managers have been increasingly showing interest in the concept of customer perceived value. However, especially given its vast empirical application, surprisingly little effort has been paid to synthesize various perspectives on the dimensionality, abstraction, and model taxonomy of customer perceived value. Therefore, based on a comprehensive literature review, this article identifies the predominant concept
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Liu, Wei. "Chinese tourists' perceived value in dark tourism consumption experience." Thesis, University of Surrey, 2017. http://epubs.surrey.ac.uk/842258/.

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Dark tourism has grown to be a major part of the visitor economy worldwide, with an increasing number of people traveling to visit the sites which commemorate natural or man-made disasters. However, promoting such sites as potential dark tourism attractions is still rare in China. Moreover, despite the increasing academic investigation of tourist experience at dark sites, most studies have focused on western tourists and sites. It is still unclear how Chinese tourists may understand and respond to their domestic dark tourism experience. Therefore, the purpose of this research is to propose a t
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REITE, ANNA, and MARIANA FULLEDA. "Analysing online visual elements’ influence upon female perceived value." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18135.

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Purpose - The purpose of this study is to understand female consumers’ behaviour within online shopping, in order to identify which features within three chosen elements, common within the presentation of women’s tops, reduce mental intangibility and stimulate perceived value. Design/methodology/approach - A standard qualitative study approached through two methods of data collection; interviews and focus groups, from which specific patterns and concepts were identified during the development of conversations. Research limitations - This study is limited to female students from The Swedish Sch
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Rehm, Lorraine Marie. "The perceived value of reading among at-risk students." CSUSB ScholarWorks, 1996. https://scholarworks.lib.csusb.edu/etd-project/1167.

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It is critical that low socioeconomic families promote the value and worth of reading as a tool for lifelong learning. The significance of this study is to determine the relationship between reading ability and the value placed on reading by at-risk students.
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23

Fuldeore, Mahesh Jagannath Krueger Kem P. "Evaluating the impact of cost, perceived benefit and perceived value on prescription drug purchasing behavior." Auburn, Ala, 2005. http://repo.lib.auburn.edu/EtdRoot/2005/SPRING/Pharmacy_Care_Systems/Dissertation/FULDEORE_MAHESH_57.pdf.

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24

Hsueh, Chan, and 薛湛. "Luxury Brand, perceived value, perceived risk, purchase intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/16511092891907026733.

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碩士<br>大同大學<br>事業經營學系(所)<br>96<br>This study intends to understand how perceptions of luxury brand created by the atmosphere of luxury drive customer to buy the products of luxury brand. The collected data were analyzed using structural equation modeling with AMOS 6.0 to evaluate the effects of luxury brand perceptions on customer purchase intentions through perceived risk and perceived value. The result shows that perceived quality of luxury brand increased purchase intentions through consumers’ perceived value. Among the dimensions of the perceived luxury brand, the conspicuous and unique d
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LIN, CHENG-TE, and 林政德. "Research of Yoghurt’s Perceived Value." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/71909282203301098366.

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碩士<br>國立臺北大學<br>企業管理學系<br>95<br>ABSTRACT Research of Yoghurt’s Perceived Value by LIN,CHENG-TE June 2007 ADVISOR(S): Dr. CHIU, KUANG-HUI and Dr. FANG,WEN-CHANG DEPARTMENT: DEPARTMENT OF BUSINESS ADMINISTRATION MAJOR：BUSINESS ADMINISTRATION DEGREE：MASTER OF BUSINESS ADMINISTRATION With the rise of health consciousness, consumers were more attentive to healthy and nutritious products. Drinking yogurt was the most eye attractive one. Marketers tried their best to learn if perceived value affects consumers’ purchasing behavior, which was also the specific aim of this study. This study developed un
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Lai, Hsin-I., and 賴欣怡. "The Impact of Perceived Qualtiy, Perceived Value, Perceived Pirce and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/98491136712437464571.

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碩士<br>銘傳大學<br>國際企業學系碩士班<br>98<br>Recently, Global warming has become worse and worse. In all kinds of electronic product producing process, cell phone will cause most CO2. However, when customers select the product, most of the time, they focus on perceived quality, perceived price, and perceived price. Therefore, this study aims to realize if perceived quality, perceived price, perceived price will affect customer&apos;&apos;s attitude and intention toward buying a green product. In the survey process, the convenient sampling method is used. Structural Equation Model (SEM) is adopted for the
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Ku, Su-ying, and 古素瑩. "Motivation, Perceived Risk, and Perceived Value for Independent Overseas Travellers." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/60060743047057044557.

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碩士<br>南華大學<br>旅遊事業管理學研究所<br>93<br>Despite the fact of booming development of independent overseas travel business in recent years, seldom attentions were given to the study of the motivation, perceived values, and perceived risks of the travelers. This study aimed to extract those important factors that affect the above mentioned variables, and to analyze the correlations among the variables. The study used the results of 311 useful samples obtained from a questionnaire survey to Taiwanese independent overseas travelers. Major facors of the individual variables were extracted through factor an
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Bartenwerffer, Torsten. "Perceived value in open service environments /." 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015036322&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Lo, Chi-hua, and 羅啟華. "The Study of Relation between Perceived Price, Perceived Quality, Perceived Value and Brand Equity." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/00016471798244138572.

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碩士<br>淡江大學<br>國際貿易學系<br>92<br>Customer purchasing willing usually depends on their perceived value and an industry has to offer other values to maintain the industrial competitiveness. The customers’ perceive value of the products can decide how much they will pay for and perceive the quality of products. This study is focus on the middle-price of young people fashion clothing. In view of this, we are discussing perceived price and perceived quality are main elements of brand equity, furthermore utilizing medium variable perceived value is to make out the relation between them. All the above r
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Liu, Chao-Ming, and 劉朝銘. "The Relationships among Perceived Risk, Involvement, Perceived Quality and Perceived Value in Internet Shopping." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/49485512099104465978.

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碩士<br>國立臺灣大學<br>資訊管理研究所<br>91<br>The rise of Internet brings the quickly development of the electronic commerce. Though the electronic commerce faced once recession, the future of EC is still an interesting issue. There are some barriers in the development of the electronic commerce. According to an Internet survey, security and creditability problems are the important reason of customers not to use Internet shopping. This study focus on Internet shopping environment, try to investigate the impacts of perceived risk on perceived quality and perceived value. Follow the research of se
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SUN, MIN-HENG, and 孫敏恆. "Analysis of Perceived Innovation in Electric Scooter Affecting Perceived Quality, Perceived Risk, Perceived Value and Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hmpe8r.

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碩士<br>國立屏東大學<br>行銷與流通管理學系碩士班<br>106<br>Currently, climate changing and global warming has become a global issue in the world. Because of the government policies and environmental protection consciousness gains ground, that there are so many motor vehicle manufacturers devote to research and develop hybrid vehicles and electric cars. This research focus on electric scooters, and explores the influence of consumers’ perceived innovation, perceived quality, perceived risk, perceived value on purchase intention respectively 　　This study collected 332 valid questionnaires and analyzed by Structural
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Chiu, Pi-Chen, and 邱璧珍. "The Study of Motivation, Perceived Value, and Perceived Risk on Decisions." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6pk7b3.

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碩士<br>中原大學<br>企業管理研究所<br>103<br>Due to the enhancement of Taiwan's living standards and national income, The 1979 opened the door to allow foreigners from abroad to come to Taiwan for sightseeing. Tourism market in Taiwan has became a two-way tourism instead of the one-way tourism that it used to be, and it is also the growing stage of the tourism industry in Taiwan. The purpose of this study is to understand the relationship among travel motivation, perceived value, perceived risk, post-purchase behavior, as well as the intention of travel. The research framework is constructed from the relat
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yu, Chuang chiu, and 莊秋玉. "Extrinsic Cues、Perceived Quality、Perceived Value and Repurchase Intention –Intelligent Shops." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/54882247000878417459.

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碩士<br>國防大學管理學院<br>運籌管理學系<br>99<br>In recent years by the IT industry and the rapid development of information communication technology, and global competition, rapid changes in economic environment, how the distribution industry through a combination of science and technology, develop new business models, new means of access and services, distribution services have become important development issues and opportunities for sustainable management. Intelligent unmanned store features mainly in the combination of technology to provide fast, high-quality service, innovation and product consumption
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Ku, Li-Chien, and 古麗茜. "The Relationships among Perceived Calorie,Perceived Risk and Perceived Value-Body Image as a Moderator." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ws7ywy.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>In this study, contrary to the proposed research questions and purpose, to explore the variable relationships among the calorie perceived , perceived value, and the impact of the results which in mediating effects of perceived risk, moderating of body image. The survey adopt two kind experimental design of questionnaire（High-calories、Low-calories）, through the survry of questionnaire to collecting data, a total of 420 questionnaires were sent out, and 370 valid questionnaires were retrived, the valid re-sponse rate is 88.1%. The results displayed that
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Su, Li-chin, and 蘇俐今. "Table Setting Effect Analysis of Consumer's Perceived Value and Money Value." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/45291864212644799695.

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碩士<br>國立中央大學<br>企業管理學系在職專班<br>103<br>Used in this study is the experimental method, this study included three experiments. The three experiments include the following independent variables: the colors of the plates, the style of the water glass, the pattern of table cloth, the style of the plates, flowers on the table, the materials of the plates, the materials of the condiment sets, and candles. The experiments include the following dependent variables: Perceived Value and Money Value. Total of thirty-two sets of pictures are provided to a group of people tested. Of the group of people tested
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Tz-Yun, Lin, and 林子耘. "Influence of Perceived Value on Purchase Willingness –." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/65262991877709585061.

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碩士<br>國立屏東科技大學<br>企業管理系所<br>100<br>The contents of abstract in this thesis: The wave for purchasing green 3C products is increasing in places around the world. In the paper, regional market segmentation is proposed to discuss the personal attributes, price level and perceived value of consumers in Pingtung County who purchased LED TV and the influence of perceived value on purchase willingness under the moderating effect of technical quality. 218 questionnaires were utilized for surveying specific to the consumer buying LED TV with random sampling method. Through correlation analysis on th
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Dias, Irene Beatriz Tiago da Silva. "Consumer perceived value of sustainably produced wine." Master's thesis, 2021. http://hdl.handle.net/10400.14/36105.

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The world has becoming increasingly competitive, with companies adopting their best and boldest strategies in order to keep up with innovation and globalization. The wine industry is one example of such changes. Consumer behavior is adjusting to new trends, such as health and environmental concerns that affect consumer’s purchases. Sustainability is now a distinguishing element within differentiation strategies that companies are implementing. Thus, the relevance of sustainable products and, therefore, the adoption of sustainable practices within the wine production, is a valuable insight for
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Luo, J., B. L. Dey, C. Yalkin, et al. "Millennial Chinese consumers' perceived destination brand value." 2018. http://hdl.handle.net/10454/16422.

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Yes<br>There has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence their destination loyalty. This study brings in the consumers’ perceived brand value concept from the branding literature to investigate Chinese millennial tourists’ destination loyalty. An online survey was adopted to collect data from 287 Chinese millennial tourists. The findings offer insight into the relative effects of five dimensions o
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Mao, Yu-Hsiang, and 毛昱翔. "Influenes of product type, perceived value, and perceived risk on channel selection." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/62606357894151022478.

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碩士<br>國立臺北大學<br>資訊管理研究所<br>102<br>Due to the development of Internet, it makes e-commerce business practices become mainstream and flourish. However, traditional physical channel has not disappeared and it still being an important position in the market. The practices of business environment show that many companies using multi-channel sales model. Therefore, one of the important topics of marketing management for enterprises is to explore the factors which influence consumer choose channel. In the field of information management, there isn’t any discussion mentioned of both perceived value an
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Lee, Yi-yi, and 李依依. "Perceived Value、Satisfaction、Customer Loyalty:The Role of Perceived Risk and Brand Familiarity." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/79710239173574736104.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>95<br>Store brands play an important role in retail grocery strategy. As the number of general retail grocery is increasing, the competition within market industry is more and more violent in these recent years. Now merchandise stores want to increase the sales of store brand goods through all kinds of ways. The article examines two things. One is the lationship among perceived value, satisfaction, and customer loyalty. The other is the moderating effects of perceived risk and brand familiarity on customer loyalty through both satisfaction and perceived value
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Huang, Shu-Hua, and 黃淑華. "The Relationship among Brand Image, Perceived Risk,Perceived Value and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/13559868292606436804.

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碩士<br>遠東科技大學<br>行銷與供應鏈管理研究所<br>100<br>The purpose of this study was to explore the relationship among brand image, perceived risk, perceived value and purchase intention. The population in this study was a famous Li-Der willing center in Tainan area. Based on the sample from 268 consumers, our results show that brand image has positive influence on perceived value and purchase intention；brand image has negative influence on perceived risk；perceived risk has positive influence on perceived value and purchase intention；perceived value has positive influence on purchase intention. Further, the re
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KU, TING-HSUAN, and 顧庭瑄. "The Influence of Recreational Divers' Perceived Risk and Perceived Value on Loyalty." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/kxks54.

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碩士<br>國立雲林科技大學<br>休閒運動研究所<br>106<br>The purposes of this study were divided into four parts. 1. To explore the differences of senority of diving among perceived risk, perceived value and loyalty 2. To analyze significant links between recreational divers’ perceived risk factors and perceived value factors. 3. To analyze effects of perceived risk factor on the loyalty participation of a diver. 4. To analyze effects of perceived value factor on the loyalty participation of a diver. In this study, purposive sampling was adopted to explore participants who were recreational divers (N=342). In addi
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Gau, Yu-Ling, and 高毓聆. "The Relationships between Perceived Value of Online Store, Perceived Value of Physical Store and Visiting Intenion of Physical Store." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8gqhum.

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碩士<br>國立彰化師範大學<br>資訊管理學系所<br>105<br>Recently, online shopping is increasing, and there are so many online stores developing their physical stores. The research aims to realize whether consumer get better perceived value of online store will increase their intention of physical stores. The research used survey method to collect data after consumer do online shopping. The perceived value contains 5 small constructs: product quality, service quality, price, brand image, innovation(Fredericks and Salter, 1995). The research result indicates that the perceived value of online store significantly in
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Miranda, Luiz Henrique Ranzani de. "Perceived value in payment modes: cognitive and affective value among Brazilian consumers." Master's thesis, 2018. http://hdl.handle.net/10362/52848.

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Consumers have been found to hold certain perceptions on Payment Modes (PMs) such as cash, credit or debit card, or digital payments, which will then influence their spending and purchasing behavior (e.g., the type, value and amount of purchased goods). Increasing attention has been devoted to this phenomenon. Despite the extensive body of research on the subjectivity underlying PMs and subsequent impact on consumers’ decision-making process, contradictory findings have been reported. Moreover, a scale to assess consumers held perceptions of PMs is still lacking. This study focuses on the conc
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Dai, Yu-Chi, and 戴玉棋. "The impact of different type promotion on consumer’s perceived quality and perceived value." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/68359420106586051511.

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碩士<br>國立交通大學<br>管理學院碩士在職專班國際經貿組<br>94<br>Many company use sale promotion to stimulate consumer’s purchase, however, sale promotion would cause negative quality of product on consumer’s perception. Although consumer could save their expense by sale promotion, they think the price of discount is the true price and change their evaluation from positive attitude to negative attitude. From the counteraction of the money reduction and quality perception, would consumers feel negative perceived quality and perceived value by price discount, and would they feel higher quality perception in gift promot
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Wu, Fang-Chi, and 吳方琪. "The Relationships between Perceived Quality,Perceived Value and Purchase Intention for 4G Smartphones." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/03775728950811718310.

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碩士<br>中國文化大學<br>企業實務管理數位學習碩士在職專班<br>103<br>This study aims to explore the relationships between perceived quality, perceived value and purchase intention for 4G smartphones, with the considerations of different levels of consumers’ technology acceptance. Through a questionnaire survey in Taiwan, 392 valid samples were collected and analyzed with statistical models. The result sug-gests that both perceived quality and perceived value have positive effects on purchase intention, while the perceived quality also has a positive effect on the perceived value. In addition, the levels of consumers’ t
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Su, Yi-Ting, and 蘇宜亭. "The Relationship among Brand Image, Perceived Quality ,Perceived Value of Consumers’ Purchasing Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39013587631398617849.

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碩士<br>健行科技大學<br>企業管理系碩士班<br>103<br>Along with the change of time, for decades, the enterprises only required to adjust their selling price according to the demand to survive, and now, consumers are looking for not only the price, but also the value of the products or service they purchase. It is one of the crucial task for a company to build a strong brand image and use its brand image to communicate with the targeted consumers, as a result to grow the business and improve the performance of the operation. The company brand image and identity becomes the most critical factor for consumer purc
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Yang, Bo-Han, and 楊博涵. "Customer satisfaction, perceived quality and perceived value: Findings from the E-reading service." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/65607528017807150054.

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碩士<br>元智大學<br>資訊傳播學系<br>98<br>The development of e-book has changed the way of message being transmitted and received. This whole new generation of reading may change our reading experience. The emerging new e-reader (e.g. Amazon’s Kindle) has drawn a considerable amount of attention. The study of emerging e-book market can be extended and bridged to the widely-used e-reading service. This study attempts to discuss the deteminants which affect the perceived value and customer satisfaction of e-reading service. This study based on the “European Customer Satisfaction Index” to determine the fac
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Lu, Jhih-yun, and 盧芷鋆. "The Brand Image, Perceived Risk, Perceived Value and Behavioral Intention of DSLR Cameras." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/16291567166871072093.

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碩士<br>國立雲林科技大學<br>休閒運動研究所碩士班<br>101<br>With the changing time and the technological advancements, it has led to the rise of the digital age. The invention of cameras made human beings is able to record people’s lives to reflect the reality of society and be more convenient and plentiful in people’s lives. DSLR camera industry was a combination of modern commercial activities, leisure and tourism, living, arts and other related fields. This industry has influenced on the development of the related industry a lot, which has become a more important and valued issue in our lives. The purpose of th
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Nieh, Yun-wen, and 聶韻文. "The Influence of Technology Anxiety on Perceived Value – Perceived Convenience and Perceived Risk as the Mediating Variables." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/91998093515030353134.

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碩士<br>東吳大學<br>國際經營與貿易學系<br>100<br>Technology anxiety is the phenomenon that people feel excessive timidity in using technology tools occasionally with opposite comments and avoidance technology tools. Pervious researches discussed the direct influence of technology anxiety on perceived value. However, researchers seldom mentioned the mediating effect between technology anxiety and perceives value. This research tried to examine the relationship among difference variables, with the mediating variables of perceived convenience and perceived risk. Researcher took smart phone as research o
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