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Ekeroth, Felix, Viktor Sandoff, and Dennis Oskarsson. "Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52669.
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Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. The escalated competition among SVoD services (Pennington, 2020) has resulted in businesses to re-evaluate how users and potential users' perceived value of the service and the resulting effects may have on their business. Problem Discussion: Perceived value is seen to be the most critical determinant of willingness-to-pay and whether an individual makes the decision to purchase (Chang, Wang & Yang, 2009; Ulaga & Chacour, 2001). Empirical studies that focus on the role of perceived values in the purchase decision in a digital context have been conducted in various fields, such as, freemium services (Hamari, Hanner & Koivisto, 2020) and music streaming (Guerra & Fernandes, 2019) or mixing various streaming apps together (Oyedele & Simpson, 2018). While previous research has studied perceived values’ role in the decision-making process in streaming segments, almost none of them has explored its role specifically in SVoD services. Furthermore, no previous studies have explored the temporal dimension of value, which has shown to be of great importance in technology-based self-services (Heinonen, 2004). Purpose: This study explores the elements that mostly influence users’ perceived values when making the decision to subscribe to a SVoD service. The purpose is to investigate the market of subscription video on demand services and better understand what users perceive as valuable, as well as how and why these influence their purchasing decision. Building on this understanding, we develop a framework that illuminates the user's decision-making process when subscribing to a SVoD service. Method: An inductive qualitative case study methodology was adopted, building on semi-structured in-depth interviews with ten SVoD service users. The interviewed users were between the ages of 25-32. Conclusion: The researchers concluded that users of SVoD services emphasize four perceived values when subscribing, these are: emotional, social, convenience and epistemic. These values were thereafter categorized into perceived immediate and future values of subscription. When an individual is in the process of subscribing, the person weighs the temporal dimensions of perceived immediate and future values towards the price of subscription, which equates in the perceived value. The user will select the service which offers the highest perceived value.
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Seligman, Larry Stuart. "Perceived value impact as an antecedent of perceived usefulness, perceived ease of use, and attitude a perspective on the influence of values on technology acceptance /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3035978.
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Hurd, G. Emery. "Living our values a comparative study of the reported and perceived core values of Brethren pastors /." Theological Research Exchange Network (TREN), 2002. http://www.tren.com.
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Gillispie, Cynthia Carlton. "Perceived values of computer-mediated communication use for business instruction." Diss., This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-06062008-160416/.
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Kirsner, Beth Randi. "Structural relations among negative affect, perceived mate values and mating strategies." Diss., The University of Arizona, 2006. http://hdl.handle.net/10150/282907.
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Clinically it is well known that negative affect influences the quality of human social, romantic, and sexual relationships. Conversely, it is well accepted that the quality of these relationships influences both positive and negative affect in humans. Few studies, however, have attempted to formally characterize--or to examine the clinical implications--of this phenomenon. Hence, the present study used a Structural Equations Model (SEM) approach to examine relations among self-reported Negative Affect, Mate Values, and Mate Retention Behaviors. Multiple measures of these latent constructs were taken from 238 undergraduates males (N=99) and females (N=139). An extant model (Kirsner, Figueredo, & Jacobs, 2003) was used to generate a priori predictions upon which an initial SEM was based. The fit of the initial model to the data was compared to that of seven alternative theory-driven models using Chi-squared difference tests and practical indices of fit. These comparisons were used to eliminate the least parsimonious of the models. Among the models eliminated were the original model, which claimed both indirect (Kirsner et al., 2003) and direct effects of negative affect (e.g., anxiety and depression) on mate retention behaviors, those claiming only indirect effects among the latent variables, and those claiming that negative affect have a 'general suppressive effect' on the outcome variables (e.g., Beck, 1967). The model that explained the data pattern most parsimoniously claimed that negative affect directly increases mate retention behaviors, decreases personal mate value, and indirectly, by way of personal mate value, decreases partner mate values. This model is useful at two levels. Theoretically, the model provides a basis for an ultimate (functional) explanation for causal relations between negative affect and reproductive behavior in humans. Clinically, the model predicts the occurrence of a rich pattern of specific mate retention behaviors, including retention behaviors that may disrupt ongoing social function, in response to spontaneous or clinically induced changes in negative affect.
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Narusis, Joseph David. "Relationship Between Cultural Values and the Perceived Effectiveness of Authentic Leadership." OpenSIUC, 2014. https://opensiuc.lib.siu.edu/theses/1587.
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The current study investigated how individual level cultural values (horizontal individualism, horizontal collectivism, vertical individualism, vertical collectivism, power distance, masculinity/femininity, uncertainty avoidance, and long/short term orientation) relate to the perceived effectiveness of authentic leadership. To ensure cultural diversity, data was collected from participants via Amazon Mechanical Turk (MTurk).The participant pool included 184 participants from the United States, India, and 10 other countries around the world. Of these, 68 (37%) participants identified themselves as female and 116 (63%) identified themselves as male. In order to provide a sample that is more representative of a working population, all participants were employed for an average of at least 20 hours a week in a workplace outside of the home. Data was collected using an online survey. Participants completed measures for individual level cultural values (Horizontal and Vertical Individualism and Collectivism Scale, and Individual Cultural Value Scale), the perceived effectiveness of authentic leadership (modified Authentic Leadership Questionnaire), and demographics. Participants were compensated $0.65 on average for completing the survey.The perceived effectiveness of authentic leadership was found to have significant positive correlations with horizontal individualism, horizontal collectivism, and long/short term orientation and a negative correlation with power distance and masculinity. In a final hierarchical regression model, age, power distance, long term orientation, and horizontal individualism were found to significantly predict 34% of the variance in perceived effectiveness of authentic leadership. The results help to provide a better understanding of hierarchy perceptions in the workplace. They suggest that individuals who value self-expression, less status differences between leaders and follower, and internal perseverance are more likely to endorse an authentic leadership style as being effective in the workplace. These results imply that congruence between employee and supervisor values may be an important factor in determining whether or not authentic leadership is perceived as being effective in the workplace. Further, managers and organizations may want to consider hiring individuals with cultural values that best fit their own values and leadership style. In the future researchers could investigate individual level cultural values as moderators between leadership and workplace outcomes, such as job satisfaction.
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Alkandari, Khaled Ahmed Carr-Chellman Alison A. "The uses of posters and perceived values in schools a case study /." [University Park, Pa.] : Pennsylvania State University, 2008. http://etda.libraries.psu.edu/theses/approved/WorldWideIndex/ETD-4831/index.html.
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Cholewinski, Michael Gerard. "Authentic activity, perceived values and student engagement in an EFL composition course." Thesis, University of Birmingham, 2011. http://etheses.bham.ac.uk//id/eprint/2959/.
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Module 3 presents the culmination of Module 1 and 2 research into learning environments modeled upon constructivist and self-determinist principles (authentic learning environments), the goal of which is to develop an understanding of factors that influence Japanese learners’ perceived values about learning environments and their propensity to engage in them. The study’s more specific goals are to ascertain the values learners assign to authentic learning environments (ALEs) and the reasons why they ascribe them; to ascertain the values these learners assign to instructor and peer relationships; to ascertain the relationships that exist between the values these learners assign to ALEs and the learners’propensity for engagement; and, to bring to light what potential such knowledge might hold for educators in Japan and beyond in the attempt to develop more functional curricula for learners. As the final installment of this modular dissertation, Module 3 will present the methodology used in the study, the results of the analyses of the collected data, a discussion of the findings and implications from those analyses, and recommendations for further research.
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Browning, Matthew Herbert Emerson Mutel. "Nature Centers in Local Communities: Perceived Values, Support Factors, and Visitation Constraints." Diss., Virginia Tech, 2015. http://hdl.handle.net/10919/54581.
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This dissertation examines three relationships between nature centers and their local communities. First, what are the values provided by local centers as perceived by community members? Second, what factors lead community members to support local centers? And third, what are the constraints to visiting local centers as perceived by community members? We surveyed random samples of community members living around 16 diverse nature centers across the United States and conducted quantitative and qualitative analyses to address these questions. Chapter one introduces the study and provides a literature review of theories and empirical research related to the research questions. Chapter two reports the results of an exploratory factor analysis on the level of importance communities assign to fourteen nature center services. The factor analysis revealed four underlying values: environmental connection, leisure provision, civic engagement, and community resilience. Chapter three tests sixteen hypothesized predictors of community support for nature centers. All these variables were significant, suggesting people volunteer at, donate to, or respond to threats at nature centers for a range of reasons. These include those related to supporting nature center missions (e.g. environmental connection significance and commitment to nature) but also other reasons such as friends' and family's perceptions of nature centers and assessments of the center staff members. Chapter four explores constraints that emerge during different stages of the decision-making process people go through when considering whether or not to visit a local nature center. The greatest constraints emerge in early stages (e.g. center awareness) and late stages (e.g. limited finances, transportation, and time) of decision-making. Chapter five discusses the study's implications to theory, including ecosystem service and educational leisure setting valuation, environmentally significant and charitable support behavior, and leisure constraints, as well as nature center practice. Centers that consider these implications might better serve their local communities and achieve their missions.Ph. D.
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Klein, Bert. "Self-perceived beliefs and values of cancer patients which promote spiritual well-being." Theological Research Exchange Network (TREN), 1989. http://www.tren.com.
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Weeks, Marianne Theiss. "VALUES, SELF-PERCEIVED HEALTH, AND ATTITUDES TOWARD EXERCISE IN INDIVIDUALS OVER SIXTY-FIVE." Thesis, The University of Arizona, 1985. http://hdl.handle.net/10150/275468.
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Ahonen, Laura. "An analysis of the perceived values to Northcentral Wisconsin phlebotomist of phlebotomy certification." Online version, 2009. http://www.uwstout.edu/lib/thesis/2009/2009ahonenl.pdf.
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Drogos, David James. "SUSTAINABILITY CURRICULUM INVENTORY AND LITERACY ASSESSMENT: THE INFLUENCE OF VALUES ON KNOWLEDGE OF AND PERCEIVED IMPORTANCE OF SUSTAINABILITY COMPONENTS." OpenSIUC, 2013. https://opensiuc.lib.siu.edu/theses/1316.
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The incorporation of sustainability education and sustainable practices in higher education serves several purposes. It prepares students for work in sustainability-focused professions, fosters environmentally responsible behavior in individuals, and helps to reduce the ecological impacts of the operational aspects of educational institutions. However, contemporary definitions of sustainability, which consider social, political, ecological, and economic influences on the environment, complicate educational initiatives. Distinct educational departments often consider sustainability through their specialized lens. Trans-disciplinary initiative must be enacted in order for sustainability education to reach its full potential. This paper outlines the results of an electronically administered faculty sustainability curriculum inventory as well as an electronically administered university-wide sustainability literacy survey that were conducted at Southern Illinois University. The relationship between individual values and perceived importance and knowledge of sustainability components are examined within the context of the Value-Belief-Norm theory. While response rates for both surveys were relatively low, the faculty curriculum inventory survey was useful in identifying faculty members with an interest in sustainability education. These individuals could potentially work to spearhead curricular initiatives across the university. The survey also provided information that was used to create a sustainability course database and profiles of faculty members with an interest in sustainability education. Results for the literacy survey indicate that respondents' perceived importance of sustainability components exceeded their knowledge of those components in every case. Respondents rated components grouped under both energy systems and individual integrity as very important or extremely important to a sustainable university community. However, all components were rated at or above relatively important. Ecocentric, altruistic, and traditional individual values served as reliable predictors of respondents' perceived importance of sustainability components. These results should encourage further research of the motivations for sustainability incorporation on a campus community when considered within the framework of behavioral models such as the Value-Belief -Norm Theory or the Theory of Planned Behavior.
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Ogbeide, Efe. "Sociotope map : Mapping perceived green area values fromadolescents’ perspective in Lempäälämunicipality in Western Finland." Thesis, Stockholms universitet, Institutionen för naturgeografi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-114086.
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Urbanization in all over the world has created pressure on the remaining open space, especially green areas,in the cities. Hence, the importance of green areas has become more relevant. It has been acknowledged thatthey are economically valuable as they promote the identity of cities and stimulate for example tourism.They also have a major impact on both physical and mental health and preserve ecological balance.However, knowledge on their social values to users has not been explored that much. Young architectAlexander Ståhle has developed a concept of sociotope that explores green space social values from the userperspective and therefore gives deeper understanding on how people perceive their environment. Sociotopemapping in turn is a way to present sociotopes on an easily understandable form; map. Recent research ongreen areas social values has found indication of different background variables such as age, socio-economicstatus, culture, effect on how people value green spaces. Hence, this case study was an attempt to gain moreknowledge of sociotopes in a Finnish municipality of Lempäälä from the adolescents’ perspective. Theresults showed that adolescents appreciated social values and used green areas arenas for social interaction.
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Huang, Shuyi. "Chinese consumers’ apparel purchasing criteria, attitudes, perceived knowledge, face-saving, materialistic and ethical values." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/35291.
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Master of ScienceDepartment of Apparel, Textiles, and Interior Design
Joy Kozar
China is the world’s largest apparel producer, exporter, and maintains the largest domestic apparel market. Since economic reform in the 1980s that opened up the Chinese market for foreign investors, China’s domestic apparel market has attracted many foreign (Western) apparel brands (Shenkar, 2005). More than 10,000 different international apparel brands share China’s domestic apparel market, including brands from France, Germany, Italy, Japan, the United States, Britain, and South Korea, among others. Around 2,000 Chinese domestic apparel brands have experienced difficultly surviving in China’s domestic apparel market. Besides the large number of foreign (Western) apparel brands, counterfeit apparel products have grown faster than China’s government can control. As a result, China has become the world’s largest counterfeit market. This has become a secondary threat to China’s domestic apparel market and national economy. Additionally, because of economic growth and modernization in China, Chinese consumers have accepted more Westernized values, but also retained their traditional face-saving values. Therefore, the purpose of this study is to explore how their attitudes toward counterfeit apparel products, China’s domestic apparel brands, and foreign (Western) apparel brands are influenced by their level of perception about knowledge and attitudes toward counterfeit apparel products, face-saving values, materialistic values, and ethical values. This study utilized a sample of males and females between the ages of 18 and 64, who reside in Guangzhou, Shanghai, Chengdu, and Wuhan, China. A questionnaire was utilized as part of this study and data was collected online by SOJUMP Survey Company. A total of 1,192 participants (736 males and 456 females) participated in this study. There are in total nine significant relationships that have been found in this study. First, the researcher found a positive relationship between Chinese consumers’ perception about knowledge of counterfeit apparel products and their attitudes about counterfeit apparel products. Second and third, the present study also discovered that Chinese consumers with favorable attitudes of foreign apparel brands or negative attitude of China’s domestic apparel brands would similarly hold positive attitudes of counterfeit apparel products. Fourth, the present scholar concluded that Chinese consumers with favorable attitudes of China’s domestic apparel brands tend to hold negative attitudes of counterfeit apparel products. Fifth and sixth, it was found that Chinese consumers with high level of face-saving values show positive attitudes of foreign (Western) apparel brands and counterfeit apparel products. Seventh, Chinese consumers with high level of face-saving values also possess strong materialistic values. Consequently Chinese consumers with strong materialistic values tend to hold positive attitudes of counterfeit apparel products and foreign (Western) apparel products, but negative attitudes of China’s domestic apparel brands. The findings of this study show that Chinese consumers have a very low level of perception about knowledge of counterfeit apparel products. It is necessary to connect educators, government, apparel industry, and brand owners to develop and enhance anti-counterfeit educational programs. These programs should clearly explain the perception about knowledge of Intellectual Property Rights (IPR), trademark, and the negative causes of counterfeit products are warranted. Also, it is better for China’s domestic apparel brand companies to develop better brand images and improve product quality to meet Chinese consumers’ face-saving standards and materialistic values.
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Walls, Andrew. "An Examination of Consumer Experience and Relative Effects on Consumer Values." Doctoral diss., University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2518.
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In the ever changing business climate, the service sector has become a major focus of attention. One key aspect of this competitive environment is the effort of many businesses to differentiate themselves by creating unique customer experiences that accompany their products and services. The challenge to creating memorable consumer experiences is the proper identification of specific characteristics that influence experiences and gaining better understanding of how these impact consumers perceived values. To this end, this study attempted to develop a model that identifies influencing dimensions of consumer experiences and investigates the composition of consumer experiences and the relative outcome on consumer's perceived values in a hospitality setting. To facilitate this research objective, a model was presented which proposed that consumer experiences are composed of both physical and human interaction characteristics. The consumer's perspective of these characteristics, and hence the actual service experience, are affected by situational factors and individual characteristic which in return impact perceived emotive and cognitive values. A set of propositions are presented based on the model and literature review to measure the relationship between these factors. To initiate this research, an intercept survey approach was taken. Four hundred sixty-two (462) surveys were completed by hotel guests staying in one of three market segments in Orlando, FL. Participants completed the self-administered survey by answering questions concerning their current stay experience relating to physical environment, human encounters, trip-related factors, individual characteristics, and perceived values. Overall, the results found that trip-related factors and individual characteristics affect perceptions of physical environment and human interactions consumer experiences during their hotel stay. In addition, the results revealed that both physical environment and human interactions have significant and positive relationship with perceived values. These results can give lodging managers a better understanding of the composition of consumer experiences and how these events influence perceived values.Ph.D.
Department of Educational Research, Technology and Leadership
Education
Education PhD
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Van, Meurs Nathalie. "Negotiations between British and Dutch managers : cultural values, approaches to conflict management, and perceived negotiation." Thesis, University of Sussex, 2003. http://eprints.mdx.ac.uk/2883/.
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The present research investigates cultural values, approaches to conflict management, and perceived negotiation satisfaction in manager samples from the UK and the Netherlands. Three studies (total N = 412) were conducted, of which Study 1 and 2 pertained to the development of the measure and Study 3 was used to conduct the main analysis. The research focus centres around the following main objectives: a) refinement of conflict management models and instruments; b) profile analyses of Dutch and British conflict management approaches using Schwartz's (1992, 1994) Value Types to explain observed differences, and c) testing of a model describing interrelations between cultural values, approaches to conflict management, conflict context, and perceived negotiation satisfaction. Previous research on conflict management modeled conflict behaviour on the basis of a concern for self vs. concern for others matrix, which incorporated communication styles. The present research distinguishes between the underlying concerns, conflict management strategies, and communication styles to predict perceived negotiation satisfaction. Furthermore, conflict management dynamics are investigated by comparing the ratings of own vs. other team's conflict management approach. In-group vs. out-group differentiation was dependent on the social desirability of the conflict management approach in question. Dutch managers associated themselves less and British managers more with a concern for Inconvenience, Avoiding, and Indirect communication, whereas British managers associated themselves more and Dutch managers less with these approaches. Results for cultural values showed that the main difference between Dutch and British managers concerned a higher score for Dutch managers on Self Transcendence and a higher score on Self Enhancement for British managers. Self Enhancement mediated the effect for nationality for Dominating strategy. Furthermore, Self Transcendence predicted a concern for Clarity, a Problem Solving strategy, and a Consultative communication style. Nationality as predictor of Concern for Inconvenience, Avoiding strategy, and Indirect communication style was not mediated by Value Types. Suggestions are made for future research exploring the role of Uncertainty Avoidance at the individual level. Success and Comfort were predicted by own and other team's Conflict Management Approach, additional to cultural value types and contextual variables. National differences were observed for particular predictors of perceived negotiation satisfaction.
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Meurs, Nathalie van. "Negotiations between British and Dutch managers : values, approaches to conflict management and perceived negotiation satisfaction." Thesis, University of Sussex, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.398754.
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Himmelman, Christopher R. Himmelman. "Are You Happy? The Relationship among Passion, Perseverance, Perceived Economic Mobility, and Cultural Indulgence Values." Walsh University Honors Theses / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=walshhonors1524216240458037.
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Peach, Ronald Derek. "Congruency of values, a study of the perceived writing values among students, teachers and markers involved in the Summative English Examination in British Columbia." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/NQ58580.pdf.
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Borchard, Jillian M. "Cloud of suspicion: investigating the effects of clouds of suspicion on sports heroes' perceived endorsement values /." Gold Coast, Australia : Bond University, 2010. http://epublications.bond.edu.au/theses/25.
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Young, Flora Ann Mae. "School assemblies: The purposes, practices, and values as perceived by principals in California public high schools." Scholarly Commons, 1992. https://scholarlycommons.pacific.edu/uop_etds/2933.
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Purpose. The purpose of this study was to determine the current practices and perceptions of public high school principals in California with regard to school assemblies. It also investigated the relationship between each school's frequency of assemblies and the variables: school enrollment, dropout rate, minority enrollment, and school performance. Procedure. Principals of all public comprehensive high schools in California with a student enrollment of 1,100 or greater were surveyed by mail. Data collected were statistically analyzed to yield frequency, rank, means, and standard deviation. The variables were analyzed by a Pearson Product Moment Correlation. Findings. Analysis of the data indicates that students in California public high schools, as reported by 88.3% of the respondents, are interested or enthusiastic about school assemblies. According to the respondents, an average of four assemblies per year and one pep/sports rally per month were held. Principals indicated that building school unity/enhancing student and faculty relationships was ranked first among the purposes of the assembly program, and the greatest benefits of school assemblies were to provide student recognition, build relationships, increase multicultural appreciation, and develop good audience behavior. The lack of money, time, and assembly facilities was reported to be the greatest obstacles in presenting assemblies. Principals confirmed that there has been a trend towards fewer assemblies. Conclusions and recommendations. School assemblies are a valuable administrative tool for promoting school unity, recognizing students, and extending classroom learning. The obstacles of time, assembly funding, and inadequate assembly facilities can be overcome with skillful planning and by the utilization of resources within the school and community. School assembly development should be an integral part of teacher and administrator training at the universities and in the school districts. Recommendations for future research include: development of a school assembly model for implementation, organization, presentation, and evaluation of a yearlong school assembly program; a comparison study between schools that have well-designed assembly programs and schools that do not; the replication of this study for elementary and middle schools; a similar survey of students' and teachers' perceptions of school assemblies.
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Bridges, James Gavin. "Instrumentalism and couple’s therapy: influential impacts on therapist’s values, neutrality, and perceived role in couple’s therapy." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38271.
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Master of ScienceSchool of Family Studies and Human Services
Amber V. Vennum
Values dictate who we are, how we see the world, and how we choose to interact with others. They are imbedded in culture. Therapists and clients are dictated by values that in a large part determine the course of therapy (L’Abate, 1982). Mindful to not impose personal values on their clients, therapists may attempt what is being called a value-neutral approach, inadvertently reinforcing certain dominant cultural values about relationships that may, or may not, be in the best interest of the client’s relationship. Therapists practicing within American culture may unintentionally reinforce instrumental views of relationships in the therapy room if they attempt to remain value-neutral. The present study explored the influence of instrumentalism on therapist’s values and roles they take in therapy with two studies. Study 1 involved the construction and refining of scales that intended to measure (a) attitudes towards commitment (b) instrumentalism in romantic relationships. The attitudes towards commitment scale was created with high reliability and the instrumentalism scale was discarded and new items were created for the second study. Study 2 involved a mixed-methods approach to explore the influence of instrumentalism on therapists’ definitions and use of neutrality, as well as therapists’ roles in couple’s therapy. Participants for study 2 were sent a survey asking about demographics, relationship and commitment values, their definitions of neutrality, and the roles they take in couple’s therapy and whether they advocate more for individuals or relationships. When therapists advocate more for the relationship they are more likely to have more positive attitudes towards commitment, are less likely to endorse soft reasons for relationship dissolution, see themselves as part of a collective, and be religiously active.
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Story, Linda Cox. "A Study of the Perceived Effects of School Culture on Student Behaviors." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etd/2249.
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Research has confirmed that the behaviors of human beings are influenced by their social environments. The school is the principal social environment of adolescents; thus, the school environment necessarily influences the behaviors of students to some degree.
This research project used the interview method to focus on perceptions of school personnel with regard to the elements of school culture that may negatively influence students' behaviors both inside and outside the school environment. The primary influences of school culture on students' behaviors were found to be peers, teachers, administrators, and parent involvlement. Governmental regulations, including those resulting from the Individuals with Disabilities Education Act, were found to be an indirect and sometimes negative influence on the long-term behaviors of students and their ability to function in the world.
This study resulted in the discovery that teachers, administrators, and other school personnel perceive that school culture, over time, has become more tolerant of inappropriate and even aggressive acts by some students while, at the same time, the culture successfully supports the implementation of problem-solving techniques and positive behavior supports for most students.
The conclusions reached in the study indicate that school culture and its relation to student behaviors must be carefully examined and that, if further research confirms the findings of this study, action should be taken to effect change. Those changes should include the expansion of efforts to provide equitable and respectful treatment and opportunities for students of all socioeconomic backgrounds as well as lobbying for changes in federal and state regulations, such as some provisions of the IDEA, that have promoted a lack of student accountability for behaviors.
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Mitchell, Maureen Mary. "Nursing educators' commitment to the profession's values and beliefs as perceived by nursing students : a phenomenological perspective /." Access Digital Full Text version, 1989. http://pocketknowledge.tc.columbia.edu/home.php/bybib/10857588.
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Thesis (Ed.D.) -- Teachers College, Columbia University, 1989.Typescript; issued also on microfilm. Sponsor: Patricia L. Munhall. Dissertation Committee: Victoria J. Marsick. Bibliography: leaves 118-121.
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Newton, John H. "An investigation into the organisational culture of independent schools : a study of management practices and their underlying values, and an examination of the transmission and acceptance / non acceptance of organisational culture as perceived by headtea." Thesis, University of Reading, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.367339.
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Haque, Farhan. "Consumers' Evaluation of Environmental Practices in the Textiles and Apparel Industry." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1596455122017525.
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Bui, Ngoc Nhu Nguyet. "Proposition d'un modèle explicatif de la consommation socialement responsable : une application portant sur les consommatrices vietnamiennes." Thesis, Université Grenoble Alpes (ComUE), 2015. http://www.theses.fr/2015GREAG011.
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Les consommateurs veulent, grâce à leur consommation, éliminer tout effet négatif et maximiser l'impact bénéfique à long terme sur la Société. Ce type de consommer est appelé la consommation socialement responsable. Des recherches sur ce concept ont été menées dans les pays occidentaux, mais relativement peu d'études ont porté sur les pays en Asie en général et au Vietnam en particulier. Notre volonté, dans ce travail doctoral, est de construire une échelle de mesure de la consommation socialement responsable dans le contexte du Vietnam et de modéliser la prise de décision du consommateur en matière de consommation socialement responsable dans lequel les orientations cultuelles, les valeurs personnelles, l'efficacité perçue et la valeur perçue influencent directement et indirectement sur le comportement du consommateur. Notre thèse met en évidence une structure de consommation socialement responsable en cinq facettes : orientation sociale, orientation éthique, sensibilité environnementale, consommation locale et souci d'économie avec 3 comportements vietnamiens typiques. La modélisation par les équations structurelles permet de valider partiellement le modèle proposé. En effet, le collectivisme vertical influence indirectement la consommation socialement responsable via les valeurs personnelles orientées vers les autres qui sont elles-mêmes influencent directement la consommation socialement responsable et indirectement celle-ci, via l'efficacité perçue et la valeur perçue. Cependant, le processus de décision du consommateur n'est pas identique entre les deux facettes de consommation socialement responsable étudiéesConsumer wants, through his or her consumption, to eliminate any negative effects and maximize the long-term beneficial impact on the society. This type of consume is known as socially responsible consumption. There exist a large body of literature on this concept in Western countries, but relatively few studies focused on countries in Asia in general and Vietnam in particular. This doctoral has two main aims. The first aim was to build a socially responsible consumption scale in the context of Vietnam. The second one was to propose and validate a consumer decision-making model regarding socially responsible consumption in a perspective of values in which cultural orientations, human values, perceived consumer effectiveness and perceived value directly and indirectly influence on consumer behavior. Our thesis highlights a socially responsible consumption structure in five facets: social orientation, ethical orientation, environmental awareness, local consumption and anxiety of economy with three Vietnamese typical behaviors. Modeling structural equations allows to partially validating the proposed model. Indeed, the vertical collectivism indirectly influences the socially responsible consumption via social-oriented values that are themselves directly influence the socially responsible consumption and indirectly influences the latter, via the perceived consumer effectiveness and perceived value. However, the consumer decision process is not the same between the two socially responsible consumer studied facets
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Tang, Yan. "Online Game Advertising and Chinese College Students: Attitudes, First- and Third-Person Effects." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/6037.
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The purpose of this study is to explore the relationships among Chinese college students’ attitudes toward online games and online game advertising, their perceived influence of online game advertising on themselves and others, and their attitude toward restrictions on online game advertising. The growing popularity of online games and the frequent use of advertising in promoting online gaming activities make it necessary to examine empirically the relationships among these variables. Based on a survey among 518 Chinese college students, the study found support for the mediating role of the third-person effect. It also found evidence for the first-person effect through the mechanism of looking glass perception.
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Peach, Ronald Derek. "Congruency of values : a study of the perceived writing values." Thesis, 2000. https://dspace.library.uvic.ca//handle/1828/9773.
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This study examines how well the qualities of good essay writing expressed in the British Columbia Ministry of Education's handbook, Using rating scales to evaluate student writing, are transmitted to teachers and students. In asking how well those values are communicated to teachers and students involved in grade twelve English examinations, the study compares the features demonstrated in the writing reference sets and specified in the Holistic scoring guide to the responses of markers, teachers and students who were surveyed concerning their familiarity with those terms and to their beliefs about what constituted a good essay. Most teachers reported instructional practices which utilized these reference sets, and students supported this assertion. The qualities described by teacher-markers such as “command of language, thoughtful, well structured, interesting argument, depth of understanding, engaging, sense of voice” were also compared to salient features of papers which they had just scored and found to correspond quite closely. Students, however, in describing the features they hoped to produce in writing a good essay, did not use the terms of the official rating scale descriptors, but instead, fell back on a vocabulary expressing the most basic features of the process approach to writing, such as “planning, webbing ideas,” and “revising.” Survey instruments used in the study were not sufficiently detailed to provide data on student comprehension of rating scale terms. Observations are made on such aspects of large-scale writing evaluations as recommended scoring practices, the need for thorough marker preparation, the vagueness of some criteria such as “voice”, and on current approaches to high school composition instruction with emphasis on modelling theory as the basis for instruction in a jurisdiction which uses reference sets of student work as standards for its rating scales. Shortcomings of the study are noted and suggestions for future research in this area are offered. The appendices include all survey forms used, results of a feature analysis of over 300 highly-rated examination essays, typescripts of student interviews, and a sample writing reference set with scale-point descriptors.Graduate
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Lin, Pi-Yueh, and 林碧月. "Participant’s perceived meanings and values of working holiday experiences." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/00482072323205859037.
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碩士朝陽科技大學
休閒事業管理系碩士班
98
Abstract Over the past few years, working holiday travel has grown in popularity. Once a marginal activity undertaken by backpackers, it has now become a gradually accepted way for young people. This study extended means-end approach to examine the factors associated with the experiences of working holiday tourists. The main purpose was to learn more about the role and meaning of the benefits associated with this type of travelling. By using the “laddering” technique, a total of 60 subjects participated in one-on-one in-depth personal interviews and then the interviewing data were analyzed. These outcomes generally referred to positive consequences or benefits. Of these benefits, those involving self-reliance, escapism, learn about experiences another country/culture, developing more skills and abilities, and interactions with other people have received the most prior research attention. The subjects provided information about the higher-level meanings related to these intermediated-level benefits, such as self-change and with more open-mind. It also highlighted several key personal values (in particular, accomplishment, self-confidence, unforgettable memories and satisfying one’s curiosity) that appeared to serve as the higher level “ends” that tourists took away from their working holiday experiences. The study findings hold important implications for researchers and practitioners interested in studying working holiday tourism.
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Du, Toit Didi-Mari. "Archetypal values, career orientations, perceived career success and meaningfulness." Diss., 2010. http://hdl.handle.net/10500/4856.
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The primary objective of this study was to investigate the relationship between archetypal values (measured by the PMAI), career orientations (measured by the COI), perceived career success and meaningfulness (measured by open-ended questions) in a sample of 207 participants employed in the science and engineering sector. The secondary objective was to qualitatively assess the core themes underlying individuals‟ perceptions of their career success and meaningfulness. The tertiary objective was to determine whether demographic groups differ in terms of their archetypal values and career orientations.
The research findings indicated significant relationships between participants‟ archetypal values, career orientations, their perceptions of career success and meaningfulness. The findings further revealed a number of core themes underlying individuals‟ perceptions of their career success and meaningfulness. Significant differences were observed between demographic groups in terms of their archetypal values and career orientations. The findings contributed valuable new knowledge to inform career counselling and decision-making practices.Industrial and Organisational Psychology
M. Com. (Industrial and Organisational Psychology)
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Chuang, Hsiang-Chu, and 莊翔筑. "Evaluating the Willingness to Pay for Mobile Value-Added Services from Respects of Perceived Values." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/10337910651778689380.
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碩士國立雲林科技大學
資訊管理系碩士班
93
According to data published by ACI-FIND, a subdivision of Institute for Information Industry, the rate of ownership of mobile phones in Taiwan has decreased from 114% in the end of 2003 to 100% in the end of 2004. This means mobile phone marketers tend to pay much attention to ARPU value of each client instead, implying that pursuing the rate of ownership is not enough. Currently there are 4,320,000 families connected by networks in Taiwan, which include 3,350,000 broadband network clients, giving Taiwan the 3rd rank of highest Internet utilization rate globally (Emarketer, 2005). Such a massive number of network users suggest enormous niches in Internet marketing. On the other hand, the growth of number of mobile phone users in Taiwan also showed that markets in 3G and PHS domains are growing up, indicating the trend of mobile Internet is emerging fast. This is why many communication marketers offer mobile value-added services eagerly, since this is an expectant attempt to amortise losses coming from saturated markets. However, research reveals that revenues coming from sending short messages through mobile phone networks have occupied about 13% to 15% of total revenues of communication companies in Europe. This is an interesting finding - with no support of integrated multimedia contents, the most primitive text-based services still have a stable market need. Therefore, this study examines the willingness to pay for value-added services from the viewpoint of clients'' perceived values about mobile value-added services. Results presume that the usefulness of four different mobile value-added services is explicitly related to clients'' perceived attitudes, suggesting that clients are willing to pay for value-added services as long as they find these services valuable to them. Besides, the expenditure on mobile phone bills of participants is unaffected by gender, income or social backgrounds, meaning that sustainability exists in value-added services if clients choose to adopt them actively.
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Norqvist, Lars. "Framing perceived values of education : when perspectives of learning and ICTs are related." Doctoral thesis, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-120249.
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This thesis offers dialogue about the relations between learning and Information and Communication Technologies (ICTs). The dialogue is guided by the question of how to design education to increase perceived values of learning. It pays attention to how learners approach learning availabilities in various learning settings based on learners’ perceived values of learning. The aim is to understand the perceived values of learning in order to reflect its relation to ICTs. The field of learning is understood from the perspectives of formal, non-formal and informal learning. The field of ICTs is understood from the perspectives of information, communication and technology. The perspectives of learning and ICTs are chosen as a way to understand them by ‘going back to basics’ to find an origin or a point of departure for reinterpreting and understanding them. This approach has influenced the presentation of the thesis and how it is structured so that dialogic and interpretive research opens up dialogic spaces for reflections regarding the relations between learning and ICTs. Two studies in two different education systems, formal and non-formal, are included in the thesis work. The data are collected via qualitative methods such as photo interviews and individual and group interviews in which learners’ expressions of learning are in focus. The approach of the included articles that present the two studies was to first understand learning and then relate it to the understanding, potential and use of ICTs. The results and contributions from the articles are summarised via the three perspectives of the perceived values of learning, the relations between learning and ICTs and the influences of perceived values of learning. The theoretical tools, pedagogical attitude and positioning of ICTs guide the discussions and analysis of these perspectives towards the conclusions of the thesis work. The reader of the thesis can expect a journey along a winding road, which both addresses and involves policies’ and researchers’ implications and conceptions of learning and education. A framework for the perceived values of education when perspectives of learning and ICTs are related is considered to represent the understanding of the coherent whole of the thesis work. Three main contributions of the thesis work are put forth. The first contribution is the framework for perceived values of education, or the perceived value framework (PVF). The second contribution is the understanding of perceived values of learning. The third contribution is the specific photo interviews about learning situations that is considered to be a contribution to already existing methods such as photo-eliciting (Cappello, 2005) and stimulated recall (Haglund, 2003).
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LUO, YI-FANG, and 羅藝方. "A STUDY OF TEACHERS’ PERCEIVED VALUES IN PROFESSIONAL GROWTH ACTIVITIES." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/81797665758884857093.
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碩士國立臺北教育大學
教育政策與管理研究所
95
The purposes of this study were (1) to discuss the status of elementary school teachers’ professional growth, (2) to explore the elementary school teachers’ perceived values of participating in professional growth activities, and (3) to understand the effects of the teachers’ professional growth activities. In this study, professional growth activities include invited speech, experiences sharing, apprenticeship learning, on-site visits, case studies, experiential learning, teaching competition, and on-line learning. Teachers’ perceived values comprised of professional capability, role of the teacher, and teaching attitude. This study adopted the methodology of investigative reporting. The analytical research tool used was the newly designed “Teachers’ Perceived Value from Participation in Professional Growth Activities” questionnaire. Participants included inservice-teachers, appointed teachers, student-teachers, and principals. During the investigation period, 770 questionnaires were handed out. Among 627 questionnaires retrieved, 545 (70.8%) questionnaires were valid. Descriptive statistics, repeated measures, t-test, and one-way MANOVA were used for data analyzing. The study outcomes were as follows: 1. The professional growth activities which the elementary school teachers joined were diverse. 2. The elementary school teachers perceived high values for the majority of professional growth activities. 3. Different professional growth activities resulted in different perceived values. 4. The elementary school teachers with different backgrounds perceived values in professional growth activities differently.
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Hou, Yi Chun, and 侯怡君. "The Effects of Dual-Channel Usage on Customer Perceived Values." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/88272594820258073717.
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碩士元智大學
企業管理學系
92
In addition to the core product/services offered by the company, consumers gradually place more emphasis on valued obtain from the offerings. Companies are taking the advantages of Internet technology as another channel for sales and services. This study aims to examine whether the addition of online channel to the physical stores offers consumers higher levels of perceived values. In addition, the current study explore whether transaction types determine the value escalation introduced by an additional channel, and whether the influences of perceived value on customer loyalty is affected by consumers’ usage of online and physical channel. Data examining the research issues were collected from 526 participants using a questionnaire. The study showed that relationship value is the most important predictor of customer loyalty in the relationship transaction, while transaction value, acquiring value, power value and relationship value all affected customer loyalty in discrete transaction. Also, multi-channel users perceived a higher level of customer values than single channel users, suggesting that companies should create a friendly multi-channel environment to enhance customer loyalty.
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CHUN, XIN-XIAN, and 陳欣憲. "The effects of online service quality, perceived benefits, perceived values on satisfaction:Mcdonald's electronic food ordering sytem." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/35166967574084993810.
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碩士南臺科技大學
餐旅管理系
105
The rise of information technology has revolutionized traditional consumer behavior patterns. Consumers not only can enjoy the convenience provided by online shopping, but can also engage in online shopping activities in real time by connecting to applications on their smartphones via mobile networks. In the early development of network information, companies mainly adopted the business approach that featured web merchandizing and low prices. However, this business approach may be potentially lacking in customer service because customers have increasing needs for electronic systems and online service quality can provide sources of unexpected additional benefits in addition to values that customers expect. Ensuring customer satisfaction and repeated use is the only way to gain ground and win customers in a highly competitive market environment. The purpose of this study was to investigate the relationships between ‘online service quality’, ‘perceived values’, ‘perceived benefits’, ‘customer satisfaction’, ‘customer loyalty’ and ‘website experience’ associated with electronic food ordering systems and used ‘website experience’ as an intervening variable for examining the relationship between perceived values and customer satisfaction. A case study was also conducted on McDonalds’ electronic food ordering system for empirical analysis. This study was based on a survey that used random sampling and was of a two-stage design. For the pretest, the items in each scale of the questionnaire were validated using validation factor analysis. Then, the survey was formally conducted using paper-based and online questionnaires. This was followed by model verification and causal path analysis using factor analysis and structural equation modeling. The results showed significant positive effects of online service quality on perceived values and benefits. Perceived benefits and perceived values positive influence on customer satisfaction. Website experience positively affects customer satisfaction. Significant intervention effects of experience on the relationship between perceived values and customer satisfaction. Perceived values negative effect on customer royalty. Perceived benefits nonsignificant effect on customer royalty. nonsignificant effects of experience on the relationship between perceived values and customer royalty. Finally, findings and management connotations are presented based on the empirical results of this study and suggestions are provided for directions of further research.
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Lim, Chae Mi. "Luxe-Bargain Shopping: Consumer Orientations, Perceived Values, Satisfaction, and Future Intentions." 2009. http://trace.tennessee.edu/utk_graddiss/68.
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BenjaminHolliday and 班杰明. "The Effects of Various Perceived Values on Timelines to Adopt Technology." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/60000089802925630991.
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碩士國立成功大學
國際經營管理研究所
104
This research is directed with the intention of contributing towards the realm of innovation and new technology diffusion, with a particular focus upon the individual diffuser category adopters’ motivations for adopting a particular innovation. Rogers initially defined the diffuser categories based upon a timeline in which each adopter accepts and, ultimately, adopts a particular innovation relative to other adopters. The motivations of a particular diffuser category to adopt, as defined throughout this research, are based upon the constructs within various value creation theories, namely stand-alone value, network externality value, epistemic value, social value, and emotional value. Furthermore, in most instances these values have been linked with the most relevant sub-values, aimed to further narrow the scope of the true motivation. The ultimate aim of this research is to determine which of the perceived values prove most significant in any particular diffuser category consumer’s decision to adopt, and more critically, at which point in time, relative to other adopters, said consumer decides to adopt.
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Lin, Chien-Hou, and 林倩后. "Positive thinking and word immersive values affect on perceived cyber bullying." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/65439041512787069571.
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碩士國立臺灣師範大學
工業教育學系
100
Online cyber bullying has become frequently occurrences in organizations. To realize the individual dispositions and organizational factors affect on online cyber bullying, the present study was to investigate the relationship among positive thinking, work immersive values, perceived organization innovation climate, and cyber bullying. The research samples are the staff of the northern part of Taiwan’s high-tech manufacturing industries. A total of 396 responses were validated for the confirmatory factor analyses, correlation coefficient, and structural equation modeling (SEM). This research results were summarized as follows: 1. The positive thinking has a significantly positive influence on work immersive values; 2. The positive thinking has a positive influence on perceived organization innovation climate; 3. The work immersive values have a positive influence on perceived organization innovation climate; 4. The perceived organization innovation climate has a positive influence on response of suffering cyber bullying; 5. In general, the contents of cyber bullying have a positive influence on response of suffering cyber bullying. 6. In addition, work immersive values negatively affect the feeling of cyber bullying mediated by perceived organizational innovation climate. The results implied that positive thinking was the key factor affecting ones’ perception in online cyber bullying; therefore, organizations could provide more training to enhance the employees’ positive thinking. The work immersive values should be moderately decreased to have less suffered feeling of being cyber bullied.
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Tsai, Jui-tai, and 蔡瑞泰. "A Study on the Perceived Values of Mobile Instant Message Software." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/89637345538561894929.
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碩士世新大學
資訊管理學研究所(含碩專班)
100
This thesis is to explore user perceived value of mobile instant messaging software client, research is currently on the market of mobile instant messaging software "value". The results will be mainly to provide a deep and qualitative perceptual structure, and stressed the importance of personal experience. Qualitative research link product attributes, consumption results, and personal values. Using means-end chain theory, explore the functional requirements of users for mobile instant messaging software, and the relative value of the heart, has become the focus of this research literature. In this thesis, users of mobile instant messaging software is divided into several groups, for gender, the nature of the work, and use of seniority population. "Gender" groups study, men and women to improve interpersonal relations have reached a consensus, but Men for the actual function of the high demand, and women have strong preferences for emotional functions. Study of organization of the work groups, field workers for maintaining interpersonal contacts and shoot high demand, people who work within the office working hours restrictions, patterns can quickly express self recent high dependency. Study found that of the "more experience" ethnic groups, highly dependent on more than one year or more users for the software, less than 1 year, it is the novelty of sharing and interpersonal business is more carefully.
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Liu, Chun-Liang, and 劉俊良. "The Relationship between The Extend of Information Exposure and Consumers Perceived Values." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/81608247578764934468.
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碩士中國文化大學
國際企業管理研究所
90
Facing the variety of consumer’s demand nowadays, firms develop market in different segments. Firms operate market by using different ways as well as different types of information exposure. However, what are consumers’ response to the exposure of information? Do the perceived values of consumers be influenced by the extends of different information exposure? These topics are really worth study. This study, which is the first try, integrate 3 constructs of information exposure, the information exposure content, the information exposure volume and the information exposure frequency in consist of the extend of information exposure. Try to measure and to explicit the relationship between the extend of information exposure and consumers perceived values by adopting varies of products categories and products involvements as moderators. Random samples are selected from individual consumers, located at Taipei city and Taipei county, and reached a total of 1205 valid questionnaires. The results of this study support the hypothesis that the degree of exposure content is related positively to the degree of influence in consumers perceived values. Whereas, the degree of exposure frequency and exposure volume are unrelated to consumers perceived values. However, the products categories have significant difference between information exposure and consumers perceived value. In addition, the results indicate a significant positive association between the information exposure and consumers perceived value in consumers incomes.. On the contrary, it also indicates that a significant negative association between the information exposure and consumers perceived values in consumers educational backgrounds. Therefore we suggest that a firm should persuade consumers of different levels into objective products in different ways besides a firm should fully disclose the information if the objective product is superior on that attribute.
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Chang, Yao-Hsun, and 張耀薰. "An investigation for adoption intention of CHT MODOL based on perceived values." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/dsk2a6.
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碩士國立高雄應用科技大學
資訊管理系碩士在職專班
103
In response to increasing competition, Chunghwa Telecom MOD should commit itself to the transformation of the rapid network television development.The purpose of this study is to promote the delivery of a play platform for the brand new ChungHwa Telecom MOD ( CHT MOD ) based on data collected from in-depth interviews and the theory of Value- based Adoption Model (Kim, Chan, & Gupta, 2007) . This study examines the ChungHwa Telecom on-line MOD (ieMOD OnLine, MODOL ) which allows the viewers to watch MOD videos on computers that are connected to the Internet without having to install a complete Set-Top Box (STB) and to enjoy a valuable package of free television channels and pay-per-view contents for video on demand. For the first phase, we strive to expand the market of ChungHwa MODOL digital television for specific users and college students to enhance the competitiveness of ChungHwa Telecom multi-media. From the in-depth interviews of the assigned student group, participants in this study expressed their positive views and interests in Chunghwa Telecom MODOL. The survey results from the student participants indicate a strong positive support for the preferential facets but concerns for the shortcoming facets of “Technicality” issues that may have negative effects on the perceived value. However, they believed that based on our cognitive habits, this would not have an impact on the perceived value of the product. Overall, student population demonstrated their willingness to adopt the product through the recognition of most facets and the perceived values. This study hopes to provide the industry with some new inspirations and recommendations so that they can be in a dominant position and elevate to the next level in the face of competition in the multimedia market.
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CHUANG, HUI-FENG, and 莊惠豐. "Finance Majors’ Perceived Values for Money Affect Their Investment Behavior in Stocks." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4rurgf.
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碩士長榮大學
管理學院經營管理碩士班
106
Abstract According to the statistical data of the Financial Supervisory Commission, young people investing in stocks have apparently decreased in recent years. For this phenomenon, this study intends to further explore how the finance majors think about money and invest in the stock market after they received the complete and professional eduaction and training in the university; whether there are significant correlations between the different opinions of money and their investment behaviors in stocks. To understand the finance majors’ opinions of money, financial management and their investment behaviors in stocks, a questionnaire survey was used to collect the data. With the SPSS statistical software, 22.0 version, all the data could be analyzed through the descriptive statistics, independent sample t-test, single factor analysis of variance and regression analysis. Furthermore, it also explores whether the finance majors’ opinions of money have significant influences on the financial management and investment behaviors in stocks. According to the results of the statistical analysis, the first choice of financial tools for the finance majors is insurance, following by stock and bank deposits. Moreover, male graduates prefer investing in stocks; female graduates prefer insurance instead. In terms of the performance of their opinions of money, the average score of the "time-retention" variable is the highest. As for the "time-retention" and "enjoyment" variables, they both have significant positive effects on the “current amount of stock investment in Taiwan." However, the"distrust" variable has a significant negative effect on the "current investment amount in stocks in Taiwan." Through the study, it indicates that the average of current investment amount in stocks is less than NT$ 500,000 dollars.
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YANG, CHIEH, and 楊介. "The Impact Of Fintech Service Quality、Customer Perceived Values On Customer Satisfaction." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/47376482607715342788.
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碩士正修科技大學
金融管理研究所
105
With the publication of the Book “Bank 3.0” by Taiwan Academy of Banking and Finance, Fintech once again have attracted attention, Service quality has become important factors when it comes to surviving and competing in every industry. For the financial industry, service quality has become a business priority as good service quality enhances customer satisfaction and help the business stay competitive. But this relationship might not hold in the presence of fintech. Will service quality results in customer satisfaction as shown in the literature for the financial industry? This research focused on the relationships among service quality,perceived value and customer satisfaction of fintech from customer's perspective variables. Through Cronbach's α-reliability and Pearson correlation analysis, our model was supported. The relationships among the three constructs were supported. A significant relationship exists between service quality and perceived value. A significant relationship exists between service quality and customer satisfaction. The results revealed that four quality dimensions （empathy, assurance, responsiveness, and reliability）have significant and positive effects on customer satisfaction. A significant relationship between perceived value and customer satisfaction. Perceived value mediates the relationship between service quality and customer satisfaction. Variations in service quality, perceived value, customer satisfaction are most significant for those between 20 to 30 years old. Young customers can not accept the heterogeneity of service quality, future strategy should focus on this finding and reduce the heterogeneity of service quality. For the unmarried participants, they showed significant difference in perceived value and customer satisfaction. Particiapnts from the service industry, as compared to those from other occupations, showed stronger relationship between service quality and perceived value. To sum up, we demonstrate that demographic variables serve as effective market segmentation variables. It is also basis of service marketing as it facilitates the understanding of the differences between service quality and perceived value for customers with various background. With the rapid popularization of mobile networks, worldwide financial industry shifts its focus to digitalization. It is clear that the financial industry must recognize the threat from other industry. If they are unwilling to invest in the network section, soon they will fall behind and be out-performed. This study proposed practical implications as the WO strategy (Min-Max Strategy) and the ST Strategy (Max-Min strategy) from SWAOT analysis on financial technology.
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Jhang, Ya-Jhu, and 張雅筑. "The Effects of Banking App Service Functions and Perceived Values on Customers." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/77553521730498202346.
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碩士國立勤益科技大學
流通管理系
101
According to the data, people use more than 7.07 million smartphones in Taiwan, and it estimated more than 15 million in 2015. World's highest downloads APP software country is Taiwan. Now a popular APP downloads several hundred million times. Now banking to build the app,it’s call mobile banking, Ex.Cathay United Bank, Taipei Fubon Bank, Chinatrust Bank, Citybank Bank, Taishin Bank, Band SinoPcc, E. Sun Bank, Yuanta Bank, Shin Kong Bank and others, they launched related services. Basic service functions included transfer, refer to information and other kinds of queries. The study uses SPSS19.0 version for descriptive statistical analysis and PLS 2.0 version for reliability and validity, hypothesis testing of the path coefficients, T value. The empirical results show that three functions of call center positively affected all of customer perceived values. The customer perceived value positively affected all of customers’ behavioral impression. (APP's satisfaction, APP's loyalty, bank loyalty, cross-buying). The conclusion can contribute to a managerial implications and suggestions applied in the future.
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Chen, Hsuan, and 陳瑄. "The Effect of Positive Electronic Word-of-Mouth Types on Perceived Values." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/82602624822428032114.
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碩士靜宜大學
企業管理學系
101
The aim of this study is to explore the effects of positive eWOM (recommendations) versus neutral eWOM (product details), and to explain how eWOM value are affected by the type of eWOM under different consumption goals and product category. Thus, a 2 (the type of eWOM: recommendation vs. product details) ×2 (consumption goals: promotion goal vs. prevention goal) ×2 (product category: hedonic product vs. utilitarian product) between-subjects experiment design is used. The results showed that the effect of eWOM value is more pronounced for eWOM recommendations than for eWOM that only provides details. In addition, when the consumers are promotion goal or going to buy hedonic product, the eWOM recommendation have more influence. On the contrary, when the consumers are prevention goal or going to buy utilitarian product, the eWOM product details have more influence.
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KO, CHIEN-HUNG, and 柯建宏. "Tourists’ Perceived Risks,Perceived Values, and Behavioral Intentions to Matured Hot Springs Destination：The Case of Beitou Hot Springs Destination." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/16195121522585949650.
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Huang, Li-shia, and 黃麗霞. "THE EFFECTS OF PREMIUM PROMOTION TYPES ON CONSUMERS’ PERCEIVED VALUES AND PURCHASE INTENSIONS." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/87553981723209683674.
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博士國立臺灣大學
商學研究所
90
Sales promotion plays a very important role in the promotion mix. However, past studies almost focused on the issues of coupons or price-off discounts. Premiums are common promotion tools in Taiwan, but related studies are rare. The purpose of this thesis is to figure out what makes premiums more effective. In this thesis, three studies were designed to analyze the important variables of premium promotion. The purpose of study 1 is to examine whether the benefits of premium should fit with product. The fitness between premium and product is categorized into three levels: complementarity, benefit-congruency, and no-fitness. The results show that consumers’ perceived values and purchase intensions are highest when the relationship between premium and product are complementary. Besides, options can increase the attractiveness of premium promotion. The purpose of study 2 is to understand the impact of brand on premium promotion. A 2(the brand evaluation of product: high vs. low)*4(the brand evaluation of premium: another lowly-evaluated brand vs. no brand vs. the same with product vs. another highly-evaluated brand) experiment was designed to clarify this issue. The results show that the main effects of product and premium and the interaction effect between them are all significant. The main purpose of study 3 is to discuss the message framing of premium and product. From the point of a seller, it’s the same to sell product A and B in three ways: one is framing the product B as a freebie, another is framing product A and B as a bundle, and the other is framing product B as a self-liquidating premium. These three ways could have different promotion effects on consumers. A 3(message framing) * 2(price levels of products) * 2(incentive magnitudes) * 2(the existence of price tag on product B) experiment was designed to examine these effects on promotion. The results show that consumers’ perceived values and purchase intensions are lowest when B is framed in self-liquidating premium. Freebie is better than bundle when the price level of product is very high and the incentive is low; and bundle is better than freebie when the price level of product is very low and the incentive is high.
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Hung, Yi-shuo, and 洪一碩. "Exploring Core Values Moderating Perceived Leader Behavioral Integrity and Trust: A Contractarian Perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/80006681891109587635.
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博士國立中山大學
企業管理學系研究所
100
Leader integrity is a virtue and is frequently associated with better company reputation, performance in organizations, and trust from followers. Integrity seems to be a desirable quality an organization leader wants to encompass. Nevertheless, research in implementing integrity for better leadership has been facing quandaries: the ambiguity in referral of integrity domains and definitions, and the dilemma that integrity calls for consistency yet in reality leaders have to be adaptive to cope with changes. In addition, it is not unusual that leaders in various contexts behaving inconsistently yet trust from their followers is retained. Will there be other characteristics that facilitate trust in leaders even if the perceived behavioral integrity (PBI) is low? This research tries to address these leader integrity issues—ambiguity, dilemma, and maintenance of trust in order to provide a leader with concrete and concise guidance in implementing integrity. From a perspective of Contractarian coupled with ancient Chinese notions, this research investigates the relationship between a leader’s perceived behavioral integrity and trust from his/her followers and proposes that leaders hold the core—morality, and work accordingly to identify norms, tackle and solve problems, craft negotiations, yet maintain their awareness in essence. Two core values are identified of moderating effect that a leader with lower PBI is able to maintain a certain level of trust. Should a leader be perceived processing authenticity and righteousness, higher level of trust would be maintained even if he/she were perceived low in behavioral integrity. This research advances the theory of integrity research by clarifying the domains and frees the coercion of consistency issues by proposing a morality-based Contractarian integrity view versus the traditional consistency-based integrity. An empirical attempt to investigate and provide explanation for the phenomena why a leader perceived low in behavioral integrity still obtain trust by their followers is added to the moderated consequences of the framework of integrity research. For practical business practitioners to implement leader integrity, this research suggests they (1) understand the characteristics and domains of integrity, (2) uphold morality and work in harmony with the tides in accordance to the leaders immediate environs, and (3) be salient in authenticity and righteousness. This research believes leader integrity is not merely a personal virtue but a practice that could be learned and implemented. The reward this understanding is better trust from their followers and subordinates.