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Drottz-Sjöberg, Britt-Marie. "Perception of risk : studies of risk attitudes, perceptions and definitions." Doctoral thesis, Handelshögskolan i Stockholm, Media och Ekonomisk Psykologi (P), 1991. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1268.
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Black, Amanda C. "Attitudes and Perceptions of Nursing Homes." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/honors/86.
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The purpose of this study was to examine how past experiences with nursing homes influence perceptions and attitudes of college students toward nursing homes in the United States. A review of the current research literature indicates that nursing homes are publicly scrutinized in a negative manner. Variables examined included students’ college of study, experience with nursing homes either from personal experience, from a well-known relative or friend, or the media, and different attitudes and perceptions including good or bad views of nursing homes. Results indicate that students’ perceive nursing homes more negatively than positively even when their experience came from personal knowledge. Students enrolled in health services do not perceive nursing homes more positively than negatively or any better than students enrolled in other courses of study. Moreover, there was no significant relationship between the students’ perceptions of nursing homes and their field of study.
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Brady, Christopher C. "Gender, Attitudes, and Perceptions of Workplace Incivility." TopSCHOLAR®, 2007. http://digitalcommons.wku.edu/theses/79.
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The purpose of the present study was to examine perceptions of workplace incivility as a function of observers’ gender, observers’ gender-related attitudes, and the gender of the instigator and target of the mistreatment. The study included data from 102 (65% female, 90% white) participants from various occupations and backgrounds across the United States. Participants completed a web-based survey that consisted of scenarios of uncivil interactions, gender-attitudes, and various demographic information. Results suggest that observers’ gender and gender-related attitudes are important factors in how they perceive workplace incivility. Results also suggest that the gender of those involved in uncivil interactions is less influential. vii
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Demchuk, Laura J. "Children's perceptions and attitudes about special education." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0015/NQ53746.pdf.
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AlAwadhi, Suha A. M. "E-government in Kuwait : attitudes and perceptions." Thesis, Loughborough University, 2007. https://dspace.lboro.ac.uk/2134/12789.
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The aim of this study was to explore the attitudes and perceptions of citizens towards the adoption of e-government services in developing countries. This is deemed of value at a time when e-government initiatives are still emerging in many developing countries and many government departments and units have put a wide range of materials from publications and information about government services online for use by citizens. The Unified Theory of Acceptance and Use of Technology (UTAUT) model was adopted in this study to identify factors that determine the adoption of e-government services. The use of a theoretical model allowed for formulating hypotheses governing the relationship between the different variables. Mixed research methods were utilised to fulfil the aims and objectives of this study. The quantitative and qualitative methods used included a questionnaire survey, which incorporated the amended version of the UTAUT model and which was completed by more than 800 students at Kuwait University, as well as usability testing, focus groups, interviews and open-ended questions. The study found that performance expectancy, effort expectancy, peer influence and facilitating conditions were direct determinants of usage intention and behaviour while Internet experience and type of academic course moderated the impact of the determinants on usage intention and behaviour. The results also showed that the general attitudes towards adopting e-government services were positive. The study identified a number of factors that positively influenced the attitude of respondents regarding the adoption of e-government services. These factors were related to reforming bureaucracy, usefulness, eliminating the importance of connections (wasta), facilitating government-public communication, reducing gender differences, and including all people in society. However, negative attitudes identified towards adopting e-government services related to fears and concerns about issues of technology, such as privacy and security. Other issues were related to lack of awareness, increasing unemployment rates, lack of faith in government, the belief that face-to-face interaction would add value to dealings with government, and most importantly, lack of capacity building. The evaluation of the Kuwait e-government website, as supplemental information, also identified a number of strengths and weaknesses that contributed to an increase or decrease in the potential adoption of e-government services. All adoption findings identified in this study were modelled through the use of a systemic approach which provided some insight into and understanding of the factors underlying the adoption of e-government services in developing countries. Based on the results and conclusions of the research, recommendations were made to officials responsible for the e-government project and ideas for further research were identified.
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Goken, Matthew Brent. "Perceptions and attitudes of PC and multiculturalism /." View online, 1995. http://repository.eiu.edu/theses/docs/32211998780855.pdf.
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Kraft, Jacquelyn A. "Society's perceptions and attitudes toward school uniforms." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003kraftj.pdf.
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Foreman, Rabia, Lacey Harris, Kathryn McGuire, Kerry Proctor-Williams, and Katie Baker. "Students’ Attitudes and Perceptions Toward Interprofessional Education." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etsu-works/1833.
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Musick, J., A. Forrester, L. Green, R. Jones, Kerry Proctor-Williams, and Katie Baker. "Faculty Attitudes & Perceptions Toward Interprofessional Education." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/etsu-works/1836.
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Thomas, Fulks Mindy. "Mentoring: Attitudes and Perceptions of New Lawyers." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etd/3574.
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Tennessee does not have a formal state-wide required mentoring program for Tennessee lawyers. Mentoring programs are available to Tennessee lawyers but no uniform standards exist. It has been suggested that providers of mentoring programs should develop strategies for improving and expanding mentoring experiences for new lawyers. The purpose of this study was to evaluate attitudes towards mentoring by Tennessee lawyers who are within their first 5 years of practice. The researcher sought to identify the perceptions of new lawyers regarding mentoring to better understand mentoring’s role within the legal profession.
The methodology for this study was nonexperimental quantitative survey research. The survey instrument was an electronic questionnaire. The survey consisted of demographic questions and 17 items that were divided into 3 dimensions: Value of Mentoring, Access to Mentoring, and Structure of Mentoring. Demographic data consisted of gender, type of practice (private solo practice, small firms of 2-10 lawyers, large firms of 11 or more lawyers, government practice, or other) and years of experience (less than 1 year, 1 year, 2 years, 3 years, 4 years, and 5 years of experience). Of the 1,433 possible participants, 287 (20.02%) responded to the survey. Nine research questions were addressed using ANOVA and independent-samples t tests. The significant finding in this study indicated female attorneys have a stronger preference for mentoring experiences and programs with greater structure (Structure of Mentoring dimension). The Value of Mentoring and Access to Mentoring dimension scores were not statistically significantly different in the demographics consisting of gender, type of practice (private solo practice, small firms of 2-10 lawyers, large firms of 11 or more lawyers, government practice, or other) or years of experience (less than 1 year, 1 year, 2 years, 3 years, 4 years, and 5 years of experience).
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Barrett, Dennis P. "Adolescents' Attitudes and Perceptions Towards Their Grandparents." DigitalCommons@USU, 1993. https://digitalcommons.usu.edu/etd/2372.
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The purpose of this study was to determine the attitudes of youth toward each of their individual grandparents. The subjects were students ranging in age from 12-19 years with the majority being between 14-17 years of age. These students were enrolled in a release time religious class that allowed them one hour a day off campus to take a seminary course.
The sample of data consisted of 148 girls and 108 boys, which was approximately 25% of the high school population. The youth were from a small northern Utah community. The average age of the youth respondents was 16.2 years. This group of youth came from intact families with 90.1% who lived in a family where father and mother were together. The questionnaire consisted of 35 questions of which 16 questions were used to develop an attitude scale used to answer 10 research questions.
Younger adolescents (age 12-14 years) had a better attitude toward grandparents than older adolescents (age 17-19 years).
Evidence supported previous literature that male youth were emotionally closer than females to their grandfathers. However, no significance was found to support previous literature that female youth are closer to grandmothers. Overall, adolescents reported feeling emotionally closer to maternal grandparents. The favored grandparent was the maternal grandmother.
Paternal grandfathers with a higher education level were looked upon more favorably by the youth. Youth attitudes toward maternal grandfathers were significantly less positive when the grandfathers were described as often sick and activity slowed by sickness or age.
When the youth responded favorably towards one grandparent, the spouse of the grandparent was also given a favorable response. The youth seemed to have a positive overall attitude towards grandparents; however, when it comes to being disciplined by their grandparents, most youth expressed uncertainty to the question, "Should my grandparents discipline me?"
The social science computer package (SPSS) was used to analyze the data and reach the above mentioned conclusions.
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Flintoff, Kim. "Drama and technology: Teacher attitudes and perceptions." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2005. https://ro.ecu.edu.au/theses/565.
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Educational systems are continuing to prioritise the importance of technology in learning. Curriculum guidelines and frameworks from across the globe insist that all learning areas find ways to utilise appropriate technologies in the teaching learning process. Drama Education is one area where the use of technology seems to be quite limited. The study seeks to determine some emerging understanding of the perceptions and attitudes held by Drama teachers about the introduction of Interactive and Information Technology (Digital Environments) into classroom Drama practice. Of particular interest to this researcher is the seeming reluctance to engage with such technology. Drama educators from all levels of education were invited to complete the survey via email and the Drama Education: A Global Perspective website will contribute to the study. Since the study functions in an essentially interpretive and descriptive mode it was not expected that generalisations will be forthcoming, although there do emerge some relational understandings as well as implications and considerations for future introduction of so-called digital environments in Drama, and related issues such as resourcing, professional development, and pre-service training. Additionally, this study identifies areas of need and/or deficiency within school structures in relation to technology access and requirements for Drama educators. This is especially relevant to the Western Australian context as education sectors are engaged in curriculum improvement programs that necessitate cross-curricula and integrated practices.
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MacDonald, G. Alexander (Gerard Alexander). "Perceptions of school experiences of dropouts and at-risk students." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=37855.
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The purpose of this study was to contribute to the research on school dropout by exploring the manner in which school policies and practices affect students' behavior. Four groups, each composed of 12 (6 male, 6 female) secondary students were interviewed. These involved an engaged group, an at-risk group, a group enrolled in alternative programs, and a group who had dropped out of school. The study had two goals. The first was to determine how these participants differed in their perceptions of their scholastic experiences. The second was to compare how males and females perceived their experiences. Significant differences were found by group and gender in perceptions of scholastic abilities. Clear distinctions were also found by group and gender in how the participants made sense of their academic experiences. Suggestions for preventative and remedial programming are offered. Implications for counselling psychology, in general, and school counselling, in particular, are discussed.
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Boychev, Aleksandar, and Tonya Plachkova. "Perceptions and attitudes among Swedes towards Bulgarian wine." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18401.
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Consumption of wine is high internationally. There is a tendency of increasing consumption of qulity wine over table wine. The experience of drinking wine is not like drinking any other alcohol beverage, it is more sensual experince because of the sophistication of the taste and flavors that wine possesses. Sweden is not an exeption from the worldwide trend of increasing wine consumption. Moreover, Swedes are developing even more esthetic way of drinking wine, namely combining it with food. The purpose of this thesis is to investigate the attitudes and perceptions of the Swedish consumers towards wine and in particular towards Bulgarian wine if there are any existent. It further investigates the determinants of the attitudes and perceptions towards wine. Three interviews with representatives of HoReCa (Hotels, Restaurants and Catering) and Systembolaget are conducted. They and the literature review serve as a base for the formulation of hypotheses which have to be supported or rejected with the help of a questionnaire developed for that purpose. The questionnaire is translated in Swedish as it is designed for the Swedish consumers. The current research is descriptive, so only descriptive statistics are used for the analyses of the data collected. The results of the study are really intriguing. Some factors that are mainly con-sidered of great significance turned out as not so important when it comes to the Swedish wine consumers. The interviews gave a really interesting insight about the specific situation on the Swedish alcohol market and the consumption of wine among Swedes. The questionnaires reached their purpose and helped to support or reject the formulated hypotheses and to draw some essential conclusions about the perceptions and attitudes towards Bulgarian wine. Finally, this paper ends with the main conclusions reached by conducting the research, some market implications about wine producing companies that would like to enter the Swedish alcohol market and in particular Bulgarian wine cellars. Then the shortcomings of the study and the future research are dis-cussed.
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Hardman, Lisa, and mikewood@deakin edu au. "Attitudes and perceptions of workers to sexual harassment." Deakin University. School of Psychology, 2000. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20051202.090143.
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This thesis highlights the importance of workers perceptions of and attitudes to sexual harassment. Past researchers have found that a variety of individual factors (age, gender, gender role, and past experiences of sexual harassment), and organisational factors (gender ratio, sexual harassment policies and the role of employers), correlate with the incidence of sexually harassing behaviours. Two studies presented in this thesis extend this research and were designed to investigate how these factors relate to workers attitudes towards and perceptions of sexual harassment. Study one investigated 176 workers from a large, white-collar organisation. Study two sampled 75 workers from a smaller, blue-collar organisation. By comparing two different workplaces the effect of the organisational climate was investigated. Individuals from Study two experienced more sexual harassment, were more tolerant of sexual harassment and perceived less behaviour as sexual harassment compared with individuals from Study one. The organisational context was found to affect the way in which organisational and individual factors related to workers' attitudes to and their experiences of sexual harassment. However, the factors that influenced workers perceptions of sexual harassment were stable across both studies. Although workers attitudes to and their perceptions of sexual harassment were significantly correlated, they were influenced by different factors. Overall, workers perceptions of sexual harassment were influenced by their attitudes, the behavioural context, and the gender of the victim and perpetrator. In contrast, attitudes to sexual harassment appeared to be more strongly influenced by individual factors, such as age, gender, gender role, past experiences of sexual harassment, and perceptions of managements tolerance of sexual harassment. The broader implications of these findings are discussed and recommendations for future research are suggested.
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Wadman, Wanda. "Staff nurses' attitudes and perceptions toward nursing research." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/mq23181.pdf.
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Berlin, Linda S. "Understanding consumers' attitudes and perceptions regarding organic food /." Thesis, Connect to Dissertations & Theses @ Tufts University, 2006.
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Thesis (Ph.D.)--Tufts University, 2006.Submitted to the School of Nutrition Science and Policy. Adviser: William Lockeretz. Includes bibliographical references (leaves 212-232). Access restricted to members of the Tufts University community. Also available via the World Wide Web;
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Fair, Kathy Caviness. "Intimacy perceptions & sexual attitudes of recovering alcoholics." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1920.
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Carranza, Karla Eduviges, and Nicol Alejandra Stolar. "Social workers attitudes and perceptions toward transracial adoption." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2377.
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Overall attitudes, beliefs, and values have been shown to effect how individuals evaluate and process information. This knowledge is important and relevant to the practice of social work. Social workers are expected to put their attitudes, values, and perceptions aside when working with their clients. Attitudes are effecting processing and evaluation of events, therefore, it is imortant to understand the possible implications of workers perceptions and attitudes. Highly embedded attitudes toward transracial adoption, will influenceSocial workers behavior.
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Wall, Andrew F. "Perceptions of collegiate student learning." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1020187.
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This examination describes the perceptions of faculty, student affairs professionals and students in regard to what students should learn as a result of college and what means are important for collegiate student learning. Some similarities and significant differences are found between groups as well as within groups in relation to what students should learn and how they learn. All three groups were found to place importance on the acquisition of critical thinking and communication skills as an outcome of college attendance. Faculty were found to place more-importance on in class skills and competencies when compared to student affairs professionals or students. All three groups identify traditional in class means of learning as significantly more important than out of class learning within the college environment.Department of Secondary, Higher, and Foundations of Education
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Tamanini, Kevin B. "The Perception of Electronic Mail Names and how those Perceptions affect a Job-Related Evaluation Process." Ohio University / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1129153628.
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Stråberg, Teresia. "Employee perspectives on individualized pay attitudes and fairness perceptions /." Stockholm : Department of Psychology, Stockholm University, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-38308.
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Stråberg, Teresia. "Employee perspectives on individualized pay : Attitudes and fairness perceptions." Doctoral thesis, Stockholms universitet, Psykologiska institutionen, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-38308.
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The use of various types of individualized pay setting has increased dramatically in Sweden. In order for individualized pay to work as an incentive, the pay system has to be perceived as fair. This thesis focuses on the various subjective perceptions that arise in relation to individualized pay setting, since such perceptions may have consequences for employee attitudes and behavior. Using survey data from Swedish human service workers (Study I and II) as well as other public employees (Study III), the general aim was to shed more light on employees’ pay attitudes and fairness perceptions in connection with individualized pay setting. Study I examined some of the explanatory factors behind employee pay attitudes. The results showed that perceiving a clear connection between work results and pay, and perceiving a sound working climate, were both related to more positive attitudes towards the pay distribution process. Study II examined factors potentially associated with pay-related justice perceptions. The results demonstrated that perceptions of having sufficient feedback, proper information on pay criteria, gender equality, and lower workloads were connected with more favorable views of pay justice. Pay justice perceptions, in turn, appeared only to be marginally connected with employees’ work-related attitudes and behavior. Study III investigated whether women’s and men’s perceptions of the individualized pay-setting process differed. The results showed that both genders had a similar awareness of the organizational policies and goals. The women, however, reported much lower levels of pay-related gender equality than the men and perceived that men, overall, benefited more from individualized pay setting. In conclusion, employees’ perceptions of a well-functioning working climate, apparent links between work effort and pay, as well as perceived equal opportunities contribute to individualized pay systems being viewed as more fair.
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Mercer, Robert M. "Attitudes and perceptions of instructors operating marine simulator courses." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1996. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp04/MQ36155.pdf.
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Wilson, Hayley E. "Victim's attitudes and perceptions of the pro-arrest policy." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0025/MQ36536.pdf.
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Vincent, Jolene. "Do Attitudes of Pornography Influence Perceptions of Rape Myths." Honors in the Major Thesis, University of Central Florida, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1651.
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Rape and sexual assaults are a huge epidemic not only in the United States, but in the world as well. Victims come across all races, ethnicities, ages, religions, classes and cultures. With so many victims, people often investigate what causes people to commit these crimes in order to decrease the likelihood of future incidents occurring. Pornography is often argued for being a possible cause of sexual assaults. While many sex offenders do have large collections of pornography, there has not been any concrete evidence to support that pornography causes people to rape. Acceptance of rape myths also could play a large role in how people perceive the victims of sexual assaults causing them even more trauma as well as them being less likely to report the crime. With over 2000,000 cases of sexual assault reported each year, it is important to attempt to find any possible causes. The intent of this thesis is to explore any possible associations with attitudes on pornography and perceptions of rape myths. Through my analysis, the participants were asked about their attitudes of pornography and details on if they chose to view pornography or not compared with their perceptions of rape myths.B.A.
Bachelors
Psychology
Sciences
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Brooks, Lisa. "Multimedia presentations in nutrition : college students' attitudes and perceptions /." View online, 1997. http://repository.eiu.edu/theses/docs/32211130731519.pdf.
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Moal, Laurence Kerhervé Jean. "L'étranger en Bretagne au Moyen âge : présence, attitudes, perceptions /." Rennes : Presses universitaires de Rennes, Réseau des universités de l'Ouest atlantique, 2008. http://catalogue.bnf.fr/ark:/12148/cb412866341.
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Dotterweich, Andy R., G. Lhotsky, and Thomas J. Davis. "Going Green: Attitudes, Perceptions and Barriers in Campus Recreation." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etsu-works/3757.
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Fabian, Evelyn C. "Nurse Practitioner Attitudes, Perceptions and Knowledge About Antimicrobial Stewardship." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7225.
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Resistance to antibiotics has increased dramatically in the United States, with serious associated medical, social, and economic consequences. The purpose of this project was to assess nurse practitioners' attitudes, perceptions, and knowledge about antimicrobial stewardship and knowledge in the management of anaerobic infections as well as resistant gram-negative bacteremia. Data were collected using a web-based survey in a hospital facility. The practice question explored whether nurse practitioners' attitudes, perceptions, and knowledge about antimicrobial stewardship significantly increased after an education program on antimicrobial stewardship. The project was framed by Knowles's adult learning theory. A 16-item survey was administered before and after an education program to 11 advance practice nurses to assess their knowledge, attitudes, and perceptions about antimicrobial stewardship. Seventy-seven percent of the respondents agreed that antibiotics are overused nationally, and 33% agreed that antibiotics are overused within the institution; 88.9% of respondents agreed that inappropriate use of antibiotics can harm patients and that inappropriate use of antibiotics causes antimicrobial resistance (87.5%). Overall, 55.5% of respondents agreed or strongly agreed they were concerned about antimicrobial resistance in the community when prescribing antibiotics. Awareness of antimicrobial stewardship might contribute to social change by increasing the proper identification of organisms and the appropriate use of antibiotics, with the assistance of the antimicrobial stewardship programs, to help reduce the development and spread of antimicrobial resistance.
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Hobbs, Lisa Rose. "Australasian paramedic attitudes and perceptions about continuing professional development." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/134081/1/Lisa%20Rose%20Hobbs%20Thesis_Redacted.pdf.
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This study utilised constructivist grounded theory to explore the attitudes, engagement and perception of current Australasian paramedics in relation to CPD. The study found paramedics have not significantly modified their engagement in CPD/LLL despite professional registration. There is, however some confusion surrounding what constitutes CPD. Furthermore, education appears to be a new form of hierarchical stigmatisation within the paramedic culture. The study facilitated the creation of a framework of paramedic CPD, which includes CPD models; PDP; reflective practices; and LLL. The framework acknowledges professional, industrial, social, personal, political, organisational and economic factors which influence or change paramedic engagement in CPD.
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Richert, William Henry. "Parolee and police officer perceptions of prison gang etiology, power, and control." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3008.
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Examines the attitudes and perceptions among parolees, and police officers on why inmates join prison gangs, how powerful they are, and their power and control in prison. Data was gathered from 250 surveys distributed to a group of parolees at an undisclosed southern California municipal police department jail, and 250 surveys distributed to police managers attending the FBI National Academy in Quantico, Virginia. Results of this study validated the hypothesis that there is a significant difference in attitudes and perceptions of parolees and police officers of why inmates join prison gangs and the power and control gang inmates have in prison.
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McCarty, Elizabeth. "Attitudes to women and domesticity in England, c. 1939-1955." Thesis, University of Oxford, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.259984.
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Perez, Valerie Sue. "College students' perceptions of a successful manager." CSUSB ScholarWorks, 1991. https://scholarworks.lib.csusb.edu/etd-project/732.
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Masuwely, Fondeson Melvin. "Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16720.
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Amaris, Baños Indira. "Consumer’s Perceptions and Attitudes on Augmented Reality in Online Retail." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-294213.
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This study discusses Augmented Reality (AR) as a digital marketing tool in online retail, with a special focus on the perceptions and attitudes which consumers hold towards the tool. The project, aims to give insights on how to study AR in online retail settings and also touches upon how different characteristics of augmented reality can impact the consumers attitudes towards products displayed or demonstrated with AR tools. The conceptual framework is based on literature and case studies in the fields of augmented reality, consumer experience and, customer value creation. The data for this research project was obtained through in-depth interviews with participants who have had previous experiences with Augmented Reality. After analysing and categorising their answers, the findings suggest that the participants have an overall positive attitude towards the tool and that they are already keen to engage with the technology. Their answers also suggested that the use of AR tools in online retail could positively affect the consumers attitudes towards the promoted services or products which are displayed with the tool. Moreover, depending on certain factors, the tool could potentially have a positive effect on the purchasing decision. On the negative side, the participants consider the technology is not there yet and needs to be improved to deliver meaningful value for them. Other valuable findings of the project are related to the customer journeys and the value the tool provides to the users.Denna studie diskuterar Augmented Reality (AR) som ett digitalt marknadsföringsverktyg inom onlinehandeln, med ett särskilt fokus på de uppfattningar och attityder som konsumenterna har gentemot verktyget. Projektet syftar till att ge insikter om hur man studerar AR i online-butiksmiljöer och berör också hur olika egenskaper hos AR kan påverka konsumenternas attityder till produkter som visas eller demonstreras med AR-verktyg. Den konceptuella ramen är baserad på litteratur och fallstudier inom AR, konsumentupplevelse och kundvärdeskapande. Data för detta forskningsprojekt erhölls genom fördjupade intervjuer med deltagare som tidigare haft erfarenheter av AR. Efter att ha analyserat och kategoriserat sina svar föreslår resultatet att deltagarna har en övergripande positiv inställning till verktyget och att de redan är angelägna om att engagera sig i tekniken. Deras svar föreslog också att användningen av AR-verktyg i online-detaljhandeln positivt kunde påverka konsumenternas attityder till de marknadsförda tjänsterna eller produkterna som visas med verktyget. Beroende på vissa faktorer kan verktyget dessutom ha en positiv effekt på inköpsbeslutet. Bland de negativa aspekterna anser deltagarna att tekniken inte Einns där ännu och måste förbättras för att ge ett meningsfullt värde för dem. Andra värdefulla insikter från projektet är relaterade till kundresan och det värde verktyget ger användarna.
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Spencer, Stanley. "Perceptions of college students, parents, and employers in southwest Ohio concerning associate degrees." Virtual Press, 2005. http://liblink.bsu.edu/uhtbin/catkey/1318452.
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Matthews, Jairus-Joaquin R. "Codeswitching In African American College Students: Attitudes, Perceptions, and Practice." Oxford, Ohio : Miami University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1153933328.
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Goode, Miranda R. "The effect of experiential analogies on consumer perceptions and attitudes." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/896.
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What does driving a sports car have to do with a first kiss, shopping in New York or purchasing a pair of designer shoes? These comparisons were used in a recent ad campaign for the Alfa Romeo Spider and are prime examples of an experiential analogy. The predominance of experiential analogies in recent advertisements suggests that they are persuasive. Yet understanding what comes to mind when consumers process these comparisons remains to be investigated. By drawing on analogy and consumption experience literatures, an important moderator of analogical persuasiveness is identified, preference for the base experience, and the influence of emotional knowledge transfer on consumer attitudes is explored.
Substantial focus has been devoted to understanding how consumers learn and are persuaded by functional analogies. Digital cameras have been compared to computer scanners, personal digital assistants to secretaries and off-line web readers to VCRs. These functional analogies differ substantially from experiential analogies where consumers are encouraged to compare two experiences. Three studies were conducted to investigate what contributes to the persuasive effect of an experiential analogy. Study 1 explored how base preference moderates the effect of emotional knowledge transfer on consumer attitudes. The findings suggest that an analogy is maximally persuasive for those who like the experience that an advertised product is compared to and cognitively associate a high number of emotions with the advertised product. In Study 2, a cognitive load manipulation was used to provide additional support for the effect of emotional knowledge transfer and base preference on consumer attitudes. Study 3 explored another important moderator, emotional soundness, specific to the persuasiveness of an experiential analogy. The findings from Study 3 further replicated the effect of base preference and emotional knowledge transfer on consumer attitudes and demonstrate that there needs to be sufficient underlying similarities in order for one to infer that the comparison experience and the advertised target product would have emotions in common with one another. The role of affect in the processing of an experiential analogy was also investigated.
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Myatt, Louise Barbara. "Public perceptions and attitudes towards UK coastal managed realignment schemes." Thesis, Imperial College London, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.405925.
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Hellyer, Nicole. "Consumers attitudes, beliefs and perceptions towards whole grain food products." Thesis, University of Kent, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.589952.
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The consumption of whole grain products has been linked to the prevention of Cardiovascular disease (CVD) and Type 2 Diabetes Mellitus (T2DM). In general the UK population fail to consume enough whole grains based upon the American daily recommendation. Barriers to whole grain consumption have been identified as taste, texture, moisture content and price. This research examines if there are additional reasons why people fail to consume whole grains. A conceptual framework was established to identify consumer attitudes, beliefs and perceptions towards whole grains. Three areas of interest were identified for a novel multi-methodological approach focusing on whole grain and functional foods: a) Identify societal attitudes towards non-communicable diseases using a content analysis of five British newspapers reporting of CVD and T2DM. b) Identify underlying perceptions and attitudes to cereal products using a shopping list technique. d) Examine the value of different bread attributes with increasing information levels using a food auction. The results from this research show that British Newspapers potentially influence the attitudes and beliefs of their readers but fail to report CVD and T2DM adequately. The population have positive underlying beliefs and attitudes about consumers of whole grain products when compared to consumers of white bread. A detailed nutritional health claim improves participant's perception of the product and increases willingness to pay. The results from this research show that consumers are positive towards whole grain products however further consumer education is required to promote consumption. Marketers should target the positive attitudes identified within this research to better place their product. At present there is no UK recommendation about levels of whole grain consumption, a lack of official message has lead to consumer confusion about the importance of whole grains and has allowed the media to undermine consumer knowledge.
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Williams, Sandra Hill. "Social work students' attitudes and perceptions towards the afrocentric perspective." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 1993. http://digitalcommons.auctr.edu/dissertations/461.
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The purpose of this study is to explore social work students’ perceptions of the Afrocentric Perspective. The study yields qualitative data on the students’ knowledge base and attitudes towards Afrocentrism, and its applicability to social work practice. An exploratory descriptive research design was used for this study. A convenience sample of forty-five graduate social work students from Clark Atlanta University participated in the study. The study found that the respondents demonstrate a keen sense of awareness and understanding of the general principles of the Afrocentric Perspective, and have a strong belief that Afrocentrism can serve as a viable alternative to more”traditional” social work perspectives. Further empirical studies of the Afrocentric Perspective, however, are warranted to conceptualize its role in social work practice.
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Aliti, Lindita. "IMMIGRANTS’ INTEGRATION IN SWEDEN : Swedish young adults’ perceptions and attitudes." Thesis, Linnéuniversitetet, Institutionen för socialt arbete (SA), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-33625.
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Background: Integration of immigrants is an interactive process of learning a new culture, an obtaining of rights, access to a position and status and building of personal relations between migrants and the receiving society. Their ability to reciprocally adjust to intercultural encounters is one of the most important factors of successful integration. Aim: The purpose of this study is to investigate Swedish young adults perception and attitudes towards immigrants and immigrants’ integration into the Swedish society. Furthermore the aim is to study their perception of social interaction of immigrants and the Swedish host society. How Swedish young adults perceive their country’s immigration policy. Method: A qualitative research, using an online open-ended questionnaire and in-depth telephone interviews were applied to collect the data about Swedish young adults perceptions and attitudes. The transcribed data were subjected to thematic analysis. Result: The results of the qualitative research helped to understand Swedish young adults perceptions and attitudes. The findings showed that two of the biggest reasons that Swedish young adults support immigration are: humanitarism and labor force. Swedish young adults are very aware of immigrants’ integration in Sweden. They socialize with immigrants and have contact with them in daily basis. Swedish young adults, have a negative opinion regarding Sweden’s immigration policy Conclusion: Swedish young adults define immigrants as a people born in one country but move to another (particularly in Sweden) with an intention to reside there permanently. Regarding their acculturation expectations, they support integration as the best acculturation strategy. They think that immigrants in Sweden are “half way” integrated, geographically segregated, discriminated, prejudiced in different degrees and immigrant woman are the most excluded category.
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Shang, Yang Hui-Fen. "Vitality perceptions, language use and attitudes : southern Min in Taiwan." Thesis, Birkbeck (University of London), 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.367611.
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Boul, Lorraine A. "Male midlife : an investigation into men's experiences, attitudes and perceptions." Thesis, University of Sheffield, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251296.
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Williams, Noreen Marie. "Section 504: The attitudes and perceptions of elementary school administrators." Scholarly Commons, 2003. https://scholarlycommons.pacific.edu/uop_etds/2537.
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Section 504 of the Rehabilitation Act of 1973 requires schools to make reasonable accommodations to allow students with disabilities equal access to the educational process without providing any funding to implement the statute and establishing no compliance mechanism. A survey of 47 elementary school site administrators was conducted to determine their attitudes and perceptions regarding implementation of Section 504. The responses received reflected a generally positive attitude about Section 504 with stated concerns about the lack of funding for implementing it. A discrepancy was noted between larger and smaller school districts regarding whether Section 504 was a burden to implement, with the larger districts indicating that Section 504 was less burdensome than the smaller districts. Administrators generally indicated they believe their knowledge of Section 504 to be superior to that of teachers. It was concluded that recommendations for administrators include enhancing the role of teachers and parents in identifying students that would benefit from Section 504 Plans and in creating said plans. It was also suggested that combining Section 504 training for administrators and teachers with training for the inclusion of students with disabilities in regular educational settings would be a means for reducing the costs of special education services and at the same time improving the educational process for students with disabilities.
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Hamilton, Robert M. "Knowledge, Attitudes, and Perceptions of Nurse Practitioners about Antibiotic Stewardship." BYU ScholarsArchive, 2019. https://scholarsarchive.byu.edu/etd/8550.
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Background: Antibiotic stewardship (ABS) is a set of strategies to optimize the use of antibiotics with the goal of reducing antibiotic resistance, improving patient outcomes and decreasing unnecessary costs. ABS affects all venues of patient care, including outpatient, inpatient, and long-term care. While many strategies for ABS exist and best practice continues to evolve, successful ABS programs utilize a multidisciplinary approach. Nurse practitioners (NPs) play an essential role in health care education and represent a valuable potential resource for ABS efforts. The purpose of this study is to describe the knowledge, attitudes, and perceptions of NPs towards ABS.Methods: A convenience sample of NPs attending the American Association of Nurse Practitioners annual conference was given a modified descriptive survey developed for use in a previous study conducted at a university-affiliated hospital in Florida. Descriptive statistics were used to assess normality. Chi-Square test of independence was used to test differences categorical scores by NP setting, gender, and level of education. Pearson r correlation was completed to measure the relationship between age and years in practice.Results: Two hundred NPs completed the questionnaire (88% female; 70% Master’s degree). The range of experience was 0-45 years (mean 11 years). Most NPs worked in a private office (23%) or community setting (29%). Factors affecting the decisions of antibiotic prescriptions included patient condition (79%) and patient cost (58%). NPs in this study also based their antibiotic decisions on the antibiogram (63%) in their setting, while 56% indicated they start with broad spectrum and tailor antibiotic choices when culture results are received. NPs reported understanding that inappropriate use of antibiotics causes resistance (97%), harms the patient (97%), and optimum antibiotic use will reduce resistance (94%). Participants also recognized that strong knowledge of antibiotics was important for their job (94%) and felt confident in their use of antibiotics (86%). However, while 94% of respondents somewhat or strongly agreed that antibiotics are overused nationally, only 62% thought antibiotics were overused in their health care setting. Conclusion: In this study, most NPs reported that antibiotic resistance is a problem and antibiotics are overused nationally. Fewer believe that antibiotic resistance is a problem locally and fewer still that they, personally, contribute to the problem. NPs recognize that knowledge about antibiotics is important to their career and would like more education about antibiotics and feedback about their antibiotic choices. Finding effective ways to provide this education could change practice and improve antibiotic use.
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Abu, Bakar Shamsul. "Understanding Attitudes and Perceptions For Civil War Battlefield, Interpretive Images." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/50642.
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Civil War images are important visual records that captured and depict the realities endured by the American people during the Civil War. These images are a powerful visual platform that depicts the vivid representation of past history. Images of Civil War are frequently used as interpretive media, particularly at historic battlefields to enhance the visitor experience and understanding. However, empirical studies of the characteristics of Civil War images that can influence visitors\' experience are limited. Using historic images of Civil War landscapes, this study identified visitors\' preferences and attitudes for Civil War images at five different American Civil War battlefields: Chickamauga and Chattanooga Chickamauga and Chattanooga National Military Park, Shiloh National Military Park, Manassas National Battlefield Park, Antietam National Battlefield, and Gettysburg National Military Park. For this study, the Content Identifying Method (CIM) and eye-tracking technology were used in understanding visitors\' preferences. The results indicate that visitors at historic battlefields prefer images that have a strong sense of active military activities and battle-related action. In addition visitors also preferred images that exhibit a high sense of mystery and are visually complex. The study also revealed that visitor background variables such as gender, age group, and ancestors who fought in the Civil War significantly influence visitor preference for Civil War images. Motivation variables such as interest in learning about "the people," "the military elements," "physical artifacts of the Civil War," and distance travelled to historic battlefields also significantly influence visitor preferences. In term of visitor attitudes towards gruesome images, the majority of the participants believe that these types of images are important visual media that can influence their visitation experience at historic battlefields. Eye-tracking technology was useful in revealing the content that attracted participant attention in some of the images, but not in other images. This study provides information that will be useful to park managers and interpretive designers regarding the characteristics of Civil War images that are important in developing interpretive media for the public and factors that may help in the process of customizing the visitor experience at historic battlefields.Ph. D.
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Mhazo, Pakhani. "Knowledge, Perceptions and Attitudes of Young Adults Towards Electronic-cigarettes." Master's thesis, Faculty of Health Sciences, 2019. http://hdl.handle.net/11427/31094.
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Electronic cigarettes (e-cigarettes) are deemed to be safer than tobacco cigarettes because they do not contain a number of toxicants and carcinogens that are present in tobacco cigarettes. However, their long-term health effects are unknown. Despite concerns surrounding this, there has been a rapid market penetration of e-cigarettes worldwide. South Africa has no legislation which specifically controls the marketing, sale and use of e-cigarettes and concerns have been raised over the increasing use of e-cigarettes by youth, who are often attracted to these novel products. This study is one of the first studies to explore the knowledge and perceptions of ecigarettes in South Africa. A qualitative approach was used to explore young adults’ perceptions, attitudes and behaviour related to e-cigarettes and assess the factors that shape those perceptions. The sources from which the participants accessed e-cigarette-related information were also explored. The study was conducted at the University of Cape Town and participants were registered male and female students at the university. Focus group discussions and individual interviews were used to collect data and thematic analysis approach was used to analyse the data. The results show that participants generally perceived e-cigarettes as healthier than tobacco cigarettes despite showing limited knowledge of the chemical constituents of e-cigarette liquid. Rather, the majority of the participants felt e-cigarettes were safer because of the pleasant smell. A pleasant smell from e-cigarettes was associated with health and the unpleasant smell was associated with danger. E-cigarettes were also viewed as a symbol of social status. The study recommends that e-cigarette awareness should be increased, and e-cigarettes should be regulated as tobacco products to alter the perception that they are safe.
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Gordon, Seth E. "Attitudes and Perceptions of Independent Undergraduate Students Towards Student Debt." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1373885046.
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