Dissertations / Theses: 'Perfumery and cosmetic industry'

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Regazzo, Silvia <1993&gt. "THE COSMETIC MARKET: THE SUCCESS OF ITALIAN COSMETIC INDUSTRY." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15369.

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The cosmetic industry represents a worldwide market that over the last years has experienced an impressive and rapid growth, despite the global recession’s adverse effects, which have deeply changed consumers’ behavior toward the purchase of goods. The industry has proven to be able to adapt to market changes and to develop new niche products and technologies, especially in developing countries, where the market has much more potential. In the context of goods to meet the needs of individuals, cosmetics have taken on an increasingly large role. This dissertation is structured as follows. Firstly, it will be present a sort of overview in which cosmetics are defined in the strict sense and their development over the years. So, the starting point is represented by the history of cosmetics and the value assumed by it with the progress of the years. Then the main stages of the history of cosmetics will be covered, useful to understand the growing importance of this product over the centuries, its link with society and its continuous evolution. In the second chapter, the international cosmetic market will be presented through the description of its size, the composition of the companies operating within it and its consumers; the trends and developments in distribution. In the third chapter the Italian cosmetic industry is analyzed. The cosmetics industry is a prosperous and constantly growing sector; especially the Italian cosmetics market is the fourth largest in Europe behind Germany, United Kingdom and France. Moreover, over 60% of the make-up used by women all over the world are designed and produced in Italy because the Italian beauty industry is sophisticated and highly developed: well-known characteristics of Made in Italy. Therefore, particular attention is given to the cosmetic district that lies between Crema, Bergamo and Milan. So, will be described in detail: the strength of exports, the recovery of domestic market demand, the distribution channels and the Italian production network. The fourth chapter will investigate opportunities and challenges for Italian enterprises in this specific moment, how the companies of the district invest in new technologies, very important to be competitive in this sector. In the last few years, technology has changed completely the rules of the game. Almost all industries are facing big shifts both in the way products and services are produced and in the way they are delivered. For this reason even cosmetic industry experienced a deep transformation and, thanks to a huge impact of all the new technological improvement in this sector, it has been transformed by today’s evolutions and innovations. The support of business cases and the various interviews submitted to the managers of the companies give a proof to all this. The strength of cosmetic production in Italy will therefore be described more precisely, also presenting practical examples, to understand reasons for the high demand for Made in Italy make-up products in particular. Lastly, the fifth chapter will introduce the main case study, an Italian company definitely oriented toward the future and new technologies.

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Grigolon, Sofia <1990&gt. "Korean cosmetic culture and its approach to internationalization strategies in cosmetic industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9279.

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The thesis aims to explore the origin and evolution of cosmetic culture, analysing different make-up practices and explaining their deepest meaning. The research continues with a focus on Korean cosmetics that represents one of the most popular and detailed cosmetic culture in terms of innovation and tradition. A final analysis goes through what are the internationalization strategies adopted by the main Korean cosmetic companies, in dealing with cultural differences and in defining the way to emerge globally.

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Chu, Ka Man Carman. "A content analysis of print advertising from the United States and Hong Kong." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3248.

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OZHOGINA, SOFYA, RIIKKA PELLONPÄÄ, and JEKATERINA ZOTOVA. "Approaching the green market : Swedish natural and organic cosmetic industry analysis." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17015.

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The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. Sweden is one of the most environmentally conscious countries where the consumption of cosmetics reached 15 billion SEK in 2011. There are number of companies and brands which categorize them as natural, and continuously look for ways to attract new and keep existing customers. The increased consumer demand for natural & organic products can be observed, consumer awareness coupled with willingness to purchase products that fit their principles and values, as well as consumer price-sensitivity as a result of global recession and their pursuit of making the best value of money. The requirement of natural beauty products are increasing and are available on environmentally-conscious Swedish market. The motivation behind this study is to enhance understanding about the natural & organic cosmetics industry in Sweden, and take a deeper look by over viewing some companies which are presented on this market. Understanding the industry structure is particularly important. Modified Porter’s five forces model has been used in this thesis in order to make the industry analysis.

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Guimbert, Marie. "The internationalization of the cosmetic retail industry: a history of success?" reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10684.

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Submitted by Marie Guimbert (marie.guimbert@gmail.com) on 2013-03-28T12:44:00Z No. of bitstreams: 1 MarieGuimbert-TESE FINAL VERSAO.pdf: 6244082 bytes, checksum: 8bb83a91eb5756b8167e2a1f4b5416cb (MD5) Rejected by Eliene Soares da Silva (eliene.silva@fgv.br), reason: Marie, good morning! I am going to decline the file you submitted because of the norms for the pages. If you could please send the the Word file, I will fix them for you and send it back, then you can upload on the system again. Best, Eliene Soares Graduate Office on 2013-04-01T13:27:49Z (GMT) Submitted by Marie Guimbert (marie.guimbert@gmail.com) on 2013-04-02T15:20:14Z No. of bitstreams: 1 MARIE GUIMBERT.pdf: 2632442 bytes, checksum: ffb06ca281e1bd6c5366e0fa7aa0cfe6 (MD5) Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-04-02T16:19:33Z (GMT) No. of bitstreams: 1 MARIE GUIMBERT.pdf: 2632442 bytes, checksum: ffb06ca281e1bd6c5366e0fa7aa0cfe6 (MD5) Made available in DSpace on 2013-04-02T17:04:46Z (GMT). No. of bitstreams: 1 MARIE GUIMBERT.pdf: 2632442 bytes, checksum: ffb06ca281e1bd6c5366e0fa7aa0cfe6 (MD5) Previous issue date: 2013-02-22 The retailing industry has increasingly become global over the past few decades, illustrating visually the internationalization of business in general. Many retailers are betting to expand their activities internationally in order to avoid the saturation of their business in their country of origin (Alexander, 1990), increase profits or imitate competitors (Williams, 1992). Therefore, they have become considerable global players: they provide new products in the marketplace as well as being more influent within the global supply chain (Williams, 1992). Looking at the internationalization of retail more closely, the cosmetic industry provides with many examples of, what seems to be, successful achievements. The purpose of this work is to analyze the process of internationalization of four international competitors in the cosmetic retailing. Even though the field of retail internationalization has already been subject to many studies, this works aims at understanding, through the use of a multiple case study, the strategy of cosmetic retailers entering international markets. Through a qualitative study, the main question guiding this work will be to understand if every international cosmetic retailer has been following and still follows the same business and marketing strategies in order to become global. A multiple-case study was undertaken in order to compare four companies specialized in the cosmetic retail, with activities abroad. Results clearly expose differences between the internationalization processes, especially based on the companies’ nationality. O setor de varejo foi cada vez mais global ao longo das últimas décadas, ilustrando visualmente a globalização dos negócios. Muitos varejistas estão apostando em expandir, as atividades ao nível internacional, a fim de evitar a saturação da atividade no país de origem deles (Alexander, 1990), de aumentar os lucros ou de imitar os concorrentes (Williams, 1992). Portanto, eles tornaram-se competidores globais consideráveis: eles fornecem novos produtos no mercado, além de ser mais influentes na cadeia de abastecimento global (Williams, 1992). Em relação à internacionalização do varejo, a indústria cosmética oferece com exemplos de muitas realizações bem- sucedidas. O objetivo deste trabalho é analisar o processo de internacionalização de vários varejistas globais, especializados na venda de produtos cosméticos. Mesmo que o campo de internacionalização no varejo já foi no passado o objeto de vários estudos, este trabalho visa a compreender, por meio da utilização de um estudo de caso múltiplo, a estratégia de retalhistas cosméticos que entram nos mercados internacionais. Por meio de um estudo qualitativo, a questão principal que orienta este trabalho será a de compreender se o varejo de cosméticos segue as mesmas estratégias de negócio e estratégias de marketing para se tornar global. O estudo de casos múltiplos foi escolhido a fim de comparar quatro empresas, especializadas na venda de produtos de cosmética, com atividades no exterior. Os resultados claramente exibem diferenças entre os processos de internacionalização, baseado especialmente na nacionalidade das empresas sob analise.

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Postiglioni, Renato. "Sales forecasting within a cosmetic organisation : a managerial approach." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/21980.

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Thesis (MBA)--Stellenbosch University, 2006. Although most businesses require accurate sales forecasts in order to survive and to be successful, very little attention has been devoted to examine how sales forecasting processes should be managed, and the behavioural factors associated with the management of forecasting. Sales forecasting activities and research have by and large concentrated on the techniques or on the systems used, rather than on the forecasting management philosophy, which considers the organisational, procedural, and personnel aspects of the process. Both forecasting modelling and IT systems form the basis for the forecasting process, but the third element, namely the organisation, is potentially the most important one. Researchers have argued that improvements in this area could have a greater impact on the level of forecasting accuracy than improvements with regard to other aspects. After developing predetermined forecasting standards and principles, an audit on the author's organisation was conducted. This revealed that no formal forecasting --- existed, and that a number of business practices were in effect contaminating procedures and possibly affecting the integrity of the data. Very little forecasting knowledge existed, sales were predicted very sporadically, and simple averaging techniques were adopted. Life cycles of products, trends, seasonality or any other cyclical activity were never modelled. This obviously resulted in a very poor level of forecast accuracy, affecting a number of business activities. A decision was made to research the topic of forecasting management, develop a best practice model, and apply it to the organisation. The best practice model was based predominantly on the research work of Armstrong and Mentzer. This model requires the forecasting process to be developed in two specific phases, namely a strategic phase, in which the forecast is aligned to the organisation, the internal processes and the people, and the operational phase, in which more tangible aspects of the forecasting process are identified and constructed. This new forecasting approach and a dedicated forecasting software programme were successfully implemented, improving the overall accuracy level of the forecast.

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Girotto, Giorgia <1988&gt. "Sustainability and Green strategies in the Cosmetic Industry: analysis of Natural and Organic Cosmetic Products from the value chain to final certification." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2597.

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La sostenibilità e l’attenzione verso l’ambiente sono realtà che ormai fanno parte della strategia di sviluppo di qualsiasi prodotto e servizio. Particolarmente attuale è l’applicazione di queste tematiche al mondo della cosmesi. Negli ultimi decenni abbiamo assistito ad un radicale cambiamento nella formulazione dei prodotti cosmetici da parte delle case cosmetiche, sempre più attente all’utilizzo di ingredienti naturali, organici e soprattutto sani. Nel corso della mia analisi, dopo una breve introduzione sulla storia, lo sviluppo e le scoperte dell’industria cosmetica nel corso degli anni, fornirò delle nozioni di base sui concetti di naturale e organico e spiegherò come prodotti definiti tali sono regolamentati attraverso standard e certificazioni. Successivamente queste tematiche verranno approfondite dal punto di vista del diritto internazionale, analizzando le principali normative che regolano il commercio e la sicurezza dei prodotti cosmetici nell’ambito del WTO (Organizzazione Mondiale del Commercio). Ciò che emerge da questo scenario è la mancanza di una politica comune sia per ciò che riguarda l’individuazione di certificazioni condivise a livello internazionale sia per quanto riguarda i metodi che permettono la comprovazione della sicurezza dei prodotti. Grandi controversie sono sorte e continuano a presentarsi riguardo alla pratica di testare i prodotti sugli animali, e riguardo alla nuova direttiva Europea che prevede il divieto assoluto dal 2013 di utilizzare animali per testare prodotti cosmetici. Il problema principale riguarda quindi la capacità di seguire una politica comune a livello internazionale che tuteli i consumatori, ma assicuri allo stesso tempo la salvaguardia degli animali e dell’ambiente. Di grande importanza è l’applicazione delle 3R (Ridurre, Riutilizzare e Riciclare), pilastro dello sviluppo sostenibile, ad ogni settore della catena produttiva dei prodotti cosmetici. Questo significa investire in pratiche consapevoli e attente all’ambiente che prevedono ad esempio il reperimento di materie prime coltivate in ecosistemi fragili e che vengono valorizzate attraverso il commercio equo-solidale. Allo stesso tempo i passi avanti che sono stati compiuti nella ricerca e nell’innovazione hanno portato le aziende cosmetiche ad investire sempre di più in pratiche sostenibili quali la riduzione delle emissioni di anidride carbonica, l’utilizzo di fonti alternative di energia rinnovabili, e lo sviluppo di prodotti sempre meno impattanti e con un packaging biodegradabile. Nella fase conclusiva della mia analisi presenterò la storia, lo sviluppo, e le scelte di mercato di due case cosmetiche di successo, The Body Shop e Lush, che hanno fatto della sostenibilità e dell’attenzione all’ambiente i loro punti di forza, proponendo nel mercato prodotti naturali, sani ed innovativi.

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Zhao, Guosheng. "CSR and its Impact on Consumer Behavior : A Study of the Cosmetic Industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18271.

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Abstract Problem: CSR appears frequently in various kinds of reports of different corporations. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and their products. The cosmetic industry has been criticized a lot on CSR because of unethical and unsustainable business activities. Renowned companies in the cosmetic industry are working on different CSR initiatives, but no single study has been done on CSR and its impact on consumer behavior in the cosmetic industry. It is of critical importance to investigate consumers’ awareness of CSR, and to explore consumers’ attitudes and tendency of purchase behavior toward CSR in the cosmetic industry. Purpose: The purpose of the thesis is to investigate consumers’ awareness of CSR in the cosmetic industry and channels consumers get CSR information from. Furthermore, the aim is to investigate consumers’ attitudes on different CSR activities and how consumers’ purchasing behaviors are affected by these CSR activities. Theoretical perspective: The study combines stakeholder theory with theory on CSR’s impact on consumers’ attitudes and behavior. It refers to consumers as one important stakeholder group for a corporation. Method: A quantitative method is used in the study. Primary data of consumers’ awareness of CSR, consumers’ attitudes and tendency of purchasing behavior were collected through an online questionnaire. The results of the questionnaire were analyzed and interpreted. Conclusions: Consumers get CSR information of the cosmetic industry from different channels. Consumers’ CSR information about the cosmetic industry is between “poor” and “average”. They expect cosmetic companies to communicate more about CSR with the public. CSR is not an important factor that influences consumers’ purchase decision. However, consumers are willing to pay more for cosmetic products made in socially responsible ways. Consumers believe it is important that cosmetic companies fulfill their legal and ethical responsibilities, but they do not ask cosmetic companies to be philanthropically responsible.

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BRAFMAN, SILVIA. "ANALYSIS OF THE PRODUCT VARIETY OFFERED TO THE CONSUMER IN THE COSMETIC INDUSTRY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14916@1.

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A proliferação da variedade de produtos é uma tendência em diferentes indústrias e se constitui em um assunto com crescente relevância para o mundo industrial e acadêmico. A gestão dessa variedade deve buscar equilibrar os benefícios oriundos da perspectiva do marketing com os custos e obstáculos visualizados pelas perspectivas de operações e de logística. Assim, tal gestão se torna um grande desafio para as indústrias em que a variedade de produtos é elevada, como a de higiene pessoal, perfumes e cosméticos. A presente dissertação é um estudo empírico que tem como objetivo analisar esta gestão na indústria de cosméticos, quantificando, comparando e interpretando o comportamento da variedade de produtos oferecida ao mercado brasileiro, utilizando-se como objeto de estudo o xampu. Como variáveis desse produto, considerou-se divisão de mercado, grupo, grife, marca, finalidade adicional, público alvo, característica, cor, embalagem e fragrância. As análises da pesquisa foram realizadas a partir de uma pesquisa na indústria e de um estudo de caso em uma empresa multinacional no ramo de higiene pessoal, perfumes e cosméticos. Verifica-se como resultado da pesquisa que as variáveis marcas e características são as que mais impactam na geração de diversidade demonstrada ao consumidor e que não existe um comportamento padrão para a oferta de variedades de xampus. Já com o estudo de caso, por outro lado, pode-se concluir que a gestão da variedade de produtos está associada à gestão da cadeia de suprimentos (SCM) com intenso uso da técnica de resposta eficiente ao consumidor (ECR). Product variety is a trend in different industries and it is a subject with an increasing relevance both in the industry and academy. The management of product variety must balance the benefits obtained generally from the marketing perspective with the negative effects obtained, in general, from the operations and logistics perspective. Thus, it becomes a challenge for the industries in which product variety is high, such as the cosmetic industry. This master’s dissertation is an empirical study that aims to analyze the management of product variety in this industry, quantifying, comparing and understanding the behavior of the variety of products offered in the Brazilian market, considering shampoo as the object of the study. As variables of this product it was considered market division, group, signature, brand, additional purpose, target audience, feature, color, packaging and fragrance. The analyses were done by an industry research and a case study in a multinational cosmetic company. It’s verified as result of the industry research that the variables brand and characteristics are the ones that most contribute to generate diversity to the consumer. With the case study, on the other hand, it can be concluded that the management of this variety, is associated to the supply chain management (SCM) with intense use of Efficient Consumer Response (ECR).

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Ramli, Nur Suhaili. "A comparative study of marketing strategies : the development of cosmetic brands created by diaspora entrepreneurs and non-diaspora entrepreneurs in the US cosmetic industry." Thesis, University of York, 2016. http://etheses.whiterose.ac.uk/17356/.

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The purpose of this research is to explore diaspora entrepreneurship from a business history and marketing perspective, and compare the differences in marketing strategies between diaspora and non-diaspora entrepreneurs in the development of cosmetic brands. The research is focused on four cosmetic brands as case studies (Avon, Estée Lauder, Maybelline, and Johnson & Johnson) and three periods of interest (date of brand creation, during the Great Depression and during World War II). A case study methodology relies heavily on the historical archives of the companies, supported by data from open-ended unstructured interviews. Thematic analysis was used, and through a combination theory of entrepreneurial opportunity identification and development, marketing strategies, and resource-based view, data was analysed through manual coding. The findings indicate that firstly, diaspora entrepreneurs have a tendency to venture into market-oriented businesses through niches, while non-diaspora entrepreneurs seem more interested in brand-oriented businesses at the point of brand creation. Secondly, during the Great Depression diaspora entrepreneurs put more endeavour into marketing innovation, whilst the non-diaspora entrepreneurs continued to improve their product through innovations, retaining the same product line and target market. Finally, during World War II diaspora entrepreneurs started to implement market segmentation, whilst non-diaspora entrepreneurs ventured into vertical product differentiation. Drawing upon literature on diasporas, entrepreneurship and marketing, this thesis has reconceptualised diaspora entrepreneurship, and studying the diaspora phenomena from a business management perspective. It contributes to the emerging stream of research on diaspora entrepreneurship and introduces a unique historical insight from a business history and marketing perspective. It notes the implications for entrepreneurs relevant to entry processes, diaspora entrepreneurship, and management. This study primarily advances a better knowledge of diaspora entrepreneurship in a historical context.

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Santoro, Clara <1997&gt. "Sustainability and transparency in the cosmetic industry: the clean beauty movement and consumers’ consciousness." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21532.

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Increasing concern about health, also due to the Codiv-19 emergency, and on the effects of human activities on our planet have made sustainability a priority. All industries are trying to become environmentally friendly, and the beauty sector is one of those. Environmental concerns have made green marketing a powerful tool that beauty companies can use to advertise their products and establish a relationship based on transparency with consumers. Green marketing focuses on product’s composition and ingredients, but also on the production systems through which the item is put on the market. A new market segment known as “clean beauty” has been created to identify personal care products formulated without harmful ingredients that can be toxic to the human body and harm human health. These products are safe, non-toxic, and feature transparent labeling about their compositions and ingredients' sourcing. The reality however is more complex that it seems. In the USA cosmetics are regulated by the Food and Drug Administration, which requires cosmetic products to be free of any ingredient that can damage human health, but only 11 cosmetic ingredients are banned in the US. In Europe, cosmetics are regulated by the EU Commission with the Regulation (EC) No.1223/2009 which banned over 1300 toxic ingredients. Despite European law being stricter than the USA one, a lack of rules that directly affect green beauty products has generated confusion in consumers’ minds. Terms such as “natural”, “clean”, “green” and “safe for the environment” have not a clear legal definition yet and words like “organic” and similar are only partly regulated. This has led to the use of “greenwashing”, which happens when a firm conveys false or misleading information about the benefits its products have on human health and the environment. This chaotic situation has negatively affected consumers' purchasing habits and has damaged not only misleading brands, but also honest ones. With this paper I would like to investigate the current situation regarding the clean beauty movement from the perspective of consumers, going from their knowledge of the sustainable beauty world to the factors affecting their purchasing. The aim of this work is to gather an understanding of how consumers perceive green cosmetics if they are affected by greenwashing practices and in which ways companies can obtain clients' trust and contribute to a greener planet. The paper will be structured as follows: Ch.1: overview of the beauty industry and its main players, distribution channels, history, expected growth rates and trends + clean beauty market intro. Ch.2: green marketing (trends and characteristics), greenwashing (case studies), lack of regulation (USA vs EU) and external certification bodies. Ch.3: an online survey will be created to gather information about consumers knowledge of clean beauty, how greenwashing affects their buying decisions, their green purchasing habits (e.g. reading ingredients lists, knowledge of certification logos), factors augmenting or reducing the green gap (what influences consumers purchasing decisions) and more. Chapters 1 and 2 will be based on secondary data (scientific papers and articles on platforms such as Scopus, Google Scholar, Emerald Insight, Research Gate , etc.). Ch. 3 will be based on the research project (primary data obtained through the survey). The target group for this research will be cosmetics customers, with a focus on the Italian market.

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Chalmers, Claire. "Regulatory compliance in Scotland's tattooing and cosmetic body piercing industry : a concurrent mixed methods study." Thesis, Edinburgh Napier University, 2011. http://researchrepository.napier.ac.uk/Output/4361.

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The objective of any regulation is to realise the goal(s) that justified its intervention. One means of demonstrating this is to determine the extent of regulatory compliance. This study intended to determine the extent of regulatory compliance with the Civic Government (Scotland) Act 1982 (Licensing of skin piercing and tattooing) Order 2006 in Scotland's tattooing and cosmetic body piercing industry. Implemented in Scotland in 2006, its aim was to minimise risk to health from skin piercing and tattooing. Philosophically underpinned by pragmatism, a concurrent mixed methods study was undertaken. All 220 practitioners and 78 enforcers engaging with this regulation across Scotland were invited to participate. Through analysis and interpretation of data from semi-structured questionnaires (n=107, 36%), qualitative focused interviews (n=35) and non-participant observations (n=8), users' experiences of regulatory implementation were explored and explained, to more fully understand regulatory compliance. Integrative analysis and interpretation of this study's mixed methods data determined neither substantive compliance (compliance with the collective goals of regulation) nor rule compliance (compliance with the regulatory standards) had been achieved following implementation of this new regulation. The existence of a significant level of shared activity between practitioners and enforcers during regulatory implementation was however established, where partnership working had derived from the ‘specialist' nature of industry practice. Consequently, it was deduced that ‘compliance' (defined in this context as ‘doing what was asked to conform to the law') poorly reflected the events of regulatory implementation. Instead, ‘concordance' has been discerned as the primary activity. The concept of concordance as ‘working towards agreement' more accurately depicted the experiences of practitioners and enforcers during the process of regulatory implementation. Subsequently, the extent of ‘concordance' was determined: The divergent attitudes/ experiences on the consistency of regulatory implementation and its ability to achieve its aim, coupled with the ambiguous understanding of ‘risk to health' and converse working perspectives of practitioners and enforcers led to the conclusion that goal concordance (agreement on the collective goal(s) of the regulation) had not been achieved. On the other hand, despite evidence of apparent inadequacies and omissions in industry practices, practitioner and enforcer confidence in industry infection control practices led to the conclusion that rule concordance (agreement on the regulatory standards to be met) had been achieved. From these collective findings, a ‘Specialist Industry Concordance-Compliance Model' was developed to explain the achievements of practitioners and enforcers as a result of implementing new regulation/ meeting regulatory requirements within a specialist industry. Complementing rather than conflicting with existing literature, this study offers ‘concordance' as an alternative and/or intermediate output of regulatory implementation, explaining the process by which practitioners and enforcers implement new regulation/meet regulatory requirements within a specialist industry. Moreover, the study findings provide a framework to support better understanding of the potential output from implementation, monitoring and review of regulatory interventions, frequently associated with sub-optimal compliance. In turn, through combined understanding of concordance and compliance, the design of good regulation can be promoted, thereby facilitating maximum reduction in risk/ risk to health through regulatory intervention.

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Кононенко, Я. В. ""Вебленівська" конкуренція в експортній стратегії вітчизняних парфумерно-косметичних підприємств". Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47354.

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У центрі уваги дослідників, як правило, перебуває проблема досконалої конкуренції, із позицій теорії якої аналізується ситуація на ринку. Менше уваги приділяється недосконалій конкуренції, яка розглядається переважно як наслідок монополізації ринку. На нашу думку, актуальність проблеми недосконалої конкуренції зростає через зміни у структурі споживання та економічній поведінці сучасних домогосподарств. Також, ведення недосконалої конкуренції є питанням розвитку української економіки.

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Rose, Grant. "Viability study of an ethnic cosmetic retailer in Port Elizabeth." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1625.

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The primary objective of this study is to determine the viability of opening a speciality top end, Ethnic cosmetic and toiletry retailer in the Greenacres Mall of Port Elizabeth, in order to meet the cosmetic and toiletry needs of Ethnic consumers, having moved from rural places of work and dwelling, to urban areas of work and dwelling. In order to achieve the above mentioned primary objective, the following secondary objectives will be pursued: • To investigate the current and forecast Ethnic cosmetic and toiletry trends in the United States of America, in order to serve as a benchmark in the development of a top end, speciality Ethnic cosmetic and toiletry retail store model, for the Greenacres Shopping Mall in Port Elizabeth, South Africa; • to identify whether a top end, speciality Ethnic cosmetic and toiletry store model for the Greenacres Shopping Mall in Port Elizabeth, South Africa, would be a viable business venture; • to investigate current and forecast Ethnic cosmetic and toiletry trends in South Africa, in order to reveal the shortfalls of retailers targeting this market segment; and • to identify the best business model for an organisation or individual wanting to grow their business through targeting the Ethnic cosmetic and toiletry consumer

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Msebele, Bongiwe. "Application of Sutherlandia flutescens in cosmetic skin industry (phytochemical fingerprinting and its activity against skin immune diseases." University of the Western Cape, 2019. http://hdl.handle.net/11394/7368.

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>Magister Scientiae - MSc Hyperpigmentation disorders such as melasma, freckles and black-pigmented spots on the surface of the skin are often a result of increased over production and accumulation of melanin pigments in the skin. In melanin biogenesis, tyrosinase is the key enzyme that catalysis the synthesis of melanin, thus the most effective and easiest way to reduce melanin synthesis is by inhibiting tyrosinase. There are a large number of reported tyrosinase inhibitors, their identification and isolation from natural sources is highly important because when natural tyrosinase inhibitors are identified in natural sources, their production is relatively low in cost. Tyrosinase inhibitors are highly sought in the cosmetic industry because of their skin – whitening effects. Most common used tyrosinase inhibitors are kojic acid (KA), arbutin, hydroquinone and ascorbic acid. However, these inhibitors have side effects and lack clinical efficiency. These facts led us to focus our research work on the exploration of natural tyrosinase inhibitors. Due to the therapeutic potential of medical plants researchers are not only concerned with validating ethnopharmacological usage of plants, but also with identification, isolation and characterization of bioactive components. Sutherlandia frutescens and Psoralea aphylla are both examples of indigenous fynbos species, which have been applied by indigenous people for the benefit of their medicinal properties.

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Quagiotto, Sofia <1997&gt. "SUSTAINABILITY IN THE COSMETIC INDUSTRY: ITS ROOTS IN HISTORY AND THE IMPORTANCE OF HISTORICAL HERITAGE FOR CORPORATE CREDIBILITY." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20829.

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Cosmetic industry has always been considered a class-b industry full of controversies, as it is focused on appearance, it is fashion-driven, and it does not satisfy a primary human need. This industry developed as a proper sector only in the past century, however its growth has been impressive, and observing trends, it will probably continue to develop at an increasing rate in the future. As all contemporary industries, to survive and prosper cosmetic industry had and still has to face one of the most significant current challenges at global level: sustainability. It is recognized that, above all in the past decades, several cosmetic companies have not always been virtuous, and today the sector is often criticized for its unsustainability. However, there have been some enterprises that in the history have been able to distance from this stigma and build a long-lasting reputation that could guarantee their integrity in responsible practices. The purpose of this thesis is to analyze the historical roots of sustainability for the cosmetic industry, specifically focusing on three case studies of pioneers in sustainable cosmetics: Aveda, Weleda and The Body Shop. It will be highlighted that all these enterprises show clear commonalities, that distinguish them in the market and make them solid in sustainable operation. Particularly relevant is the role of their historical heritage and the long-term impact it has on company’s credibility and reputation.

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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.

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This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Moreover, collected data from the individual and focus groups was analyzed based on the thematic coding approach, as well as in accordance with the presented analytical framework. The thesis concludes that macro social media influencers affect consumers’ behavior through their content and formed communities, to consume more and repeatedly, desire to reach a certain experience through consumption or behave in a certain manner individually or collectively.

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Färemo, Emma, and Angelica Fredriksson. "Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26915.

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Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. A problem is however that there exist a gap in previous research on understanding the consumers‟ actual behavior and why they choose certain platforms for their information gathering. Purpose: The purpose of the thesis is to get an understanding of consumers‟ information gathering process about cosmetic products and in turn to what extent that can create brand- awareness and attitudes. The thesis aims at filling the gap of truly understanding consumers inter-action in media and their behavior. The target audience to be stud-ied is young women, age 18-26, in the cosmetic industry. The inten-tion is to take an exploratory research view and to understand how this group of customers behave and also to describe why that is the reason. Methodology: To meet the purpose of the thesis, a qualitative research design was chosen since it allows the participants to express their opinions, re-flections and feelings as well as truly understanding the target in the way it enables deeper discussions. Three focus groups were con-ducted with young female consumers, and one in-depth interview was held with the partner company The Body Shop. The data was color-coded and presented separately in the result section, so that every participant‟s opinion was visible, before combining the results with theoretical reasoning in the analysis section. Conclusion: This study shows that young female consumers spend most of their information search on Instagram and Youtube since it is quick, fun and give inspiration, but they also value recommendations from friends. On all platforms they highly value a feeling of personal rela-tionships. Regarding brand- awareness and attitudes, it was found that brands are for the most part very important for the young fe-male consumers and they learn about brands both in their infor-mation search online and offline when talking to friends or visiting stores.

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Christopoulos, Athanasios, and Agoes Puspita Hapsari. "THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry." Thesis, Umeå universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149507.

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CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. The purpose of this study is to explore the current marketing strategy and CRM system of a company and how they can impact stakeholders’ trust. The authors have conducted the study in a Swedish CosmeticsCompany, choosing the Greek department.Toanswer the research question, the authors highlight what is important to the relevant aspects of the concepts in CRM, relationship marketing, and stakeholders’ trust. Thus, various literature review has been conducted in the early stage which aids to define the existing research gap based on previous studies. The current study has examined further about the CRM in a cosmetics company, especially in developing a deeper understanding of multiple stakeholders’ perceptions. Furthermore, the authors have conducted this study using a qualitative method. In this qualitative study, the authors conducted eight semi-structured interviews with the sales managers, marketers, consultants, and the customers of the company.The empirical findings that the authors collected, were analyzed using a thematic analysis in order to interpret the results. Thishelped the authors to develop a deeper insight about the relationship marketing, the antecedents of CR;as well as of the emerged topics that influence stakeholders’ trust which are communication, relationship orientation, personalized approach,the training program as a part of the development both CRM and the relationship marketing, the brand image, and brand awareness, and reputation as the elements of stakeholders’ trust.The authors found that the CRM system is used in the marketing strategy of the company in order to create a better performance and also increase the perceived trust towards the company, its employees and products. Additionally, the training program was identified as an influencing factor to trust from the discussion with the interviewees. The training program is the result of the relationship marketing and CRM system to have a greater performance. Furthermore, the external stakeholders believe that the products of the company and its quality of service enhance their reliability and loyalty towards the company. The CRM system of the company was found that plays a significant role and acts as a bridge for internal and external stakeholders.All in all, theresults and the analysis have some theoretical contributions considering the previous research, practical implications to the company of how an effective CRM system can be designed to influence positively stakeholders’ trust. To the society also,as the study can be conducted with different ways considering different methods and aspects in different industries, countries, and considering other stakeholder groups as well. The findings suggest that in order to build an effective and efficient CRM system companies should pay attention to five different elements which are e-service quality, usability, ease of use, enjoyment, and satisfaction, and also consider the impact of relationship marketing focusing on creating a personalized approach with the stakeholders based on communication.

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Alaouir, Taima, Robin Gustavsson, and Nathalie Schmidt. "Factors Driving Purchase Intention for Cruelty-free Cosmetics : A study of female millennials in Jönköping, Sweden." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44134.

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Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. Therefore, it is important to study consumers’ ethical purchasing patterns and which factors affect their intentions to purchase. Purpose: The purpose of this thesis was to test which of the following factors: social media, attitude, altruism, environmental knowledge, and financial factors, has a positive influence on female millennials, in Jönköping, purchasing intention towards cruelty-free cosmetic products. Method: This study was based on a conceptual framework which intended to test the most relevant constructs influencing ethical purchase intention, as proposed by previous researchers and theory. Hence, this paper follows a deductive approach which used quantitative methods to fulfil the purpose of this explanatory research. The data was gathered through a survey answered by 108 female millennials regarding their purchasing of cosmetics. Conclusion: Both factors, attitude and environmental knowledge had a direct positive effect on consumers purchase intention towards cruelty-free cosmetics. The study provides empirical support for an indirect effect of altruism on purchase intention since the analysis showed that altruism had a direct effect on attitude. However, social media and financial constructs did not show any significant support for its positive effect on purchase intention in the empirical findings in this study.

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Petrović, Michaela. "Integrovaná marketingová komunikace vybrané značky kosmetického průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10835.

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The main aim of the diploma thesis is a detailed desciption of the cosmetic industry in the Czech republic. Development of market shares of the most significant local cosmetic brands in sales value and sales volume during time period from November 2006 to December 2008 is used as a key source of data. The latter target is a specification of adidas' brand positioning and its marketing strategy in comparision with competition, consumers'preferences and purchase habits.

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Sayed, Ahmad Bouchra. "Etude de l'agroraffinage de graines d'Apiaceae, Lamiaceae et Chenopodiaceae pour la production de molécules biosourcées en vue d'application en industrie cosmétique." Thesis, Toulouse, INPT, 2018. http://www.theses.fr/2018INPT0033/document.

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La croissance démographique, la consommation incontrôlée des ressources naturelles ainsi que l’activité industrielle jouent un rôle déterminant dans la dégradation de l'environnement mondial. A ce sujet et en se basant sur le concept que les consommateurs partagent la responsabilité de la pollution et de l'épuisement des ressources et leur coût, la mise en oeuvre des ressources renouvelables dans les processus industriels apparait comme une clé décisive. La renouvelabilité, la recyclabilité, la durabilité, la biodégradabilité sont les concepts de base sur lesquels nous pouvons compter pour protéger la nature et l’environnement. Dans ce contexte, une nouvelle approche de la bioraffinage a été développée dans cette thèse, elle a été appliquée à cinq espèces appartenant à 3 familles différentes (Foeniculum vulagre, Cuminum cyminum and Carum carvi (Apiaceae), Salvia hispania (Lamiaceae) et Amaranthus cruentus (Amaranthaceae)). Ces espèces partagent une caractéristique commune, elles peuvent être définies comme Aroma Tincto Oleo Crops (ATOC) puisqu’elles sont une source d'huile végétale et d'huile essentielle (ou de colorant). Notre objectif est donc de déterminer la faisabilité biologique et technologique de l'application du concept ATOC-bioraffinage basé sur le développement, l'optimisation et la production de nouveaux produits biologiques, des nouvelles molécules biosourcées et d'autres technologies innovantes. Notre étude met l'accent sur l'évaluation de divers paramètres influençant le rendement et la qualité de l’huile dans les graines d'ATOC, y compris leurs origines géographiques et le procédé d'extraction, et leur impact sur l'activité biologique des extraits de résidus. La valorisation des huiles pour des applications dans l’industrie cosmétique a été realisée en les utilisant comme (i) additifs dans des formulations de crème hydratante. De plus, l’utilité du tourteau d'extraction comme (ii) substrat pour la fabrication d'agromatériaux par thermopressage et comme (iii) un ingrédient dans des formulations de pain de blé entier a été examinée In an age where the risk of environmental degradation have become more apparent due to a combination of several factors including the sheer rise of world population, consumption, industrial activity, etc. With regard to this and since the concept that consumers share responsibility for pollution and resources depletion and their cost has been increasingly believed, the implementation of renewable resources in industrial processes could be a decisive key. Renewability, recyclability, sustainability, biodegradability are the basic concepts on which we can rely to make a difference in the environment today and tomorrow. In this context, a new biorefinery approach was developed in this thesis and applied to five plant species belonging to 3 different plant families (Foeniculum vulagre, Cuminum cyminum and Carum carvi (Apiaceae family), Salvia hispania (Lamiaceae family) and Amaranthus cruentus (Amaranthaceae family). These species share a common characteristic, they can be defined as Aroma Tincto Oleo Crops (ATOC) as they are a source of both vegetable oil and essential oil or color. Our aim is thus to determine the biological and technological feasibility of application of ATOC-biorefinery concept based on the development, optimization and production of new bio-based products and other innovative technologies. Our study focus on the evaluation of major various parameters influencing oil’s yield and quality in ATOC seeds including their geographic origins and extraction process, and their impact on biological activity of residues extracts. The feasability of valorization of oils as (i) additive in cosmetic formulas, and of extraction cake as (ii) substrate for agromaterial manufacturing by thermopressing or as (iii) ingredient in whole wheat bread formulations were also stated

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NADEGE, KABORE, and 康. 娜. 蝶. "Managerial Competencies in the Cosmetic Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/nrwd8v.

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碩士 國立臺灣師範大學 國際人力資源發展研究所 100 The cosmetic industry as many other industries, is characterized by high competition triggered by the globalization phenomenon and the liberalization of markets. Organizations now more than ever have to capitalize on their people to innovate their products and services in order to respond to the consumers ever changing demands. One of the most prominent and influential group of employees in every organization is the management group. Managers have the responsibility to effectively plan, organize, lead and control the multiple activities undertaken in the organization. Therefore it is important for managers to know and understand the roles and tasks they have to perform in an organization. It is equally essential for managers to understand that certain competencies are required of them for superior performance on the job. A better understanding on managerial competencies can provide a basis for better competencies development programs to develop high performing managers. The purpose of this research is to understand the managerial roles, tasks and competencies in the cosmetic industry in order to provide competencies development strategies. This research used a qualitative research method to deeply investigate the managerial competencies in the cosmetic industry. Managerial roles and tasks as well as managerial competencies were found. In addition, managers who were interviewed provided ways of developing those competencies as well as advice to future managers. The researcher believed to have made a valuable contribution to the literature on managerial competency and to the cosmetic industry.

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Barreiras, Rita Maria Raposo. "Consumer behaviour changes in the cosmetic industry." Master's thesis, 2019. http://hdl.handle.net/10400.14/29745.

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The cosmetic industry, particularly the makeup segment, has grown despite economic difficulties experienced globally. Consumer segments shifted as consumer behaviour evolved, justifying the need to study it. There are several studies on the cosmetic industry, yet consumer behaviour influencing factors remain unexplored. This study’s main purpose is to understand the influence of personal traits – demographic, preferences, personality and skin type – on makeup consumption and usage. To this purpose, a four-step research method was employed: Firstly, secondary data research took place; secondly, exploratory qualitative research, through individual interviews among two consumers, sampling consumer experiences; thirdly, quantitative research was performed through an online survey, understanding consumption profiles; and lastly, individual interviews with five market experts were performed, confirming and comparing findings from previous steps. Through this dissertation, it was possible to derive the importance of personal factors on this market’s consumer profile: there is a gender effect - mainly women – , an age effect – 18 to 64 year olds tend to use makeup, with 18 - 34 year-olds tending to see it as creative and having distinct purchase motivations – and there is an effect of net income on preferred shopping outlets - higher income consumers prefer lux retailers. Consumers attribute most importance to price and performance, with skin type not having an effect on makeup usage, but on the products chosen; and personality not having an effect on either variable. For the mentioned reasons, brands need to consider these traits, to differentiate segmenting techniques and suit target consumers. A indústria cosmética, particularmente o segmento de maquilhagem, cresceu apesar de dificuldades económicas experienciadas globalmente. Os segmentos de consumidores evoluíram consoante o comportamento do consumidor, justificando a necessidade de o estudar. Existem estudos acerca da indústria cosmética, porém fatores influenciadores do comportamento do consumidor mantém-se por explorar. O propósito deste estudo é compreender a influência de características pessoais – demografia, preferências, personalidade e tipo de pele – no consumo e uso de maquilhagem. A este propósito, um método de pesquisa de quatro passos foi usado: Primeiramente, pesquisa de data secundária foi executada; segundamente, pesquisa qualitativa exploratória, por entrevistas individuais a dois consumidores, explorando a experiência dos mesmos; terceiramente, pesquisa quantitativa por um questionário online, percebendo os perfis de consumo; Por último, entrevistas individuais com cinco experts de mercado foram executadas, confirmando e comparando resultados dos passos anteriores. Através desta dissertação, foi possível derivar a importância de atributos pessoais no perfil de consumidor deste mercado: existe um efeito de género – maioritariamente mulheres –, de idade – pessoas entre 18 e 64 anos tendem a usar maquilhagem, com pessoas de 18 - 34 anos a ver maquilhagem como criativa e tendo motivações de compra distintas – e de rendimentos líquidos em lojas preferidas. Consumidores atribuem maior importância a preço e performance, com o tipo de pele não tendo efeito no uso de maquilhagem, mas sim nos produtos escolhidos; e personalidade não tendo efeito em nenhuma variável. Pelas razões mencionadas, as marcas necessitam de considerar estas características para diferenciar técnicas de segmentação e adequá-las aos consumidores-alvo.

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Ou, Yi-Hsin, and 歐怡欣. "Research on Marketing Innovation of Cosmetic Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/09551704416555309782.

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碩士 東吳大學 企業管理學系 98 To meet oncoming challenges of knowledge-based economic, Biotechnology industry becomes a key point of development in the future. Since most of cosmetics firms are agents for foreign manufacturers and do not have dominant rights and development capability, these firms need more innovative marketing campaigns to keep their competitive advantage. Therefore, marketing innovation is the core concept of this study. The research presents a conceptual framework to study the relationships among organization culture, cross-functional cooperation, organizational learning, marketing innovation, and marketing performance. The samples of the study were obtained from Taipei Cosmetic Industry Association (TCIA) and Taiwan Cosmetic Industry Association (TWCIA). Of the 238 questionnaires distributed, 40 effective questionnaires were returned, for a response rate of 16.8%. Multiple quantitative methods, including factor analysis, reliability analysis, correlation analysis, and LISREL analysis, were used to test the hypothesis in this research. The major findings are summarized as following: (1) Marketing innovation has a positive influence on marketing performance. (2) Cross-functional cooperation and organizational learning are very important to cosmetics industry. Cross-functional cooperation and organizational learning not only has a positive impact on marketing innovation, and organizational learning is also act as a mediator of the effect of cross-functional cooperation on marketing innovation. However, the indirect effect of organizational learning on marketing innovation is greater than the direct effect of cross-functional cooperation on marketing innovation. (3) Bureaucratic culture has a negative influence on marketing innovation.

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SUN, KUNG-LIEN, and 孫孔蓮. "The Study on Business Models of Cosmetic Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/49cudk.

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碩士 逢甲大學 經營管理碩士在職學位學程 107 The supply chain of cosmetic industry has encountered tremendous changes in the past 10 years. From the statistics data (2007~2017) of Ministry of Economy, the number of cosmetic manufacturing plants has increased year by year.There are more than one thousand cosmetic factoriesnow. The number of employees workin the cosmetic industry has increased almost double and reached 14,000 people. China is the most important exporting market for Taiwanese cosmetic industry. In the past four years, the exporting value of cosmetic products in China market accounted 420 million dollars in the total of 600 million dollars. This is because of the strong economic development as well as the increasing purchasing power in China. Most of homemade brands use TV and internet platforms to sell their products. It is possible to create 1.2 billion RMB sales volume by a single brand in a year. The imported cosmetic products select drug stores as their major sale channel. The low price is their competitive advantages. The international brands use small packages and low price to attract customers. As a founder of the brand, think about how to teachmore and more younger people.They can learn the industry structure, know how to innovation, R&D, and marketing. Finally, we can create an international brand born in Taiwan.

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Shun-tian, Chu, and 朱舜天. "A Study on Taiwan Medical Cosmetic Industry and Relationship Marketing -Taking the Medical Cosmetic Centers." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/y53rt6.

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碩士 中華大學 科技管理學系碩士在職專班 101 In Taiwan, the medical cosmetic marketing is vigorous growing, and make the medical market is fiercely competitive. For this reason, the medical cosmetic center had thus switched their attention to how to retain their customers. It has been argued that the tools and techniques of relationship marketing might be very suitable for this goal. So, this study explored the applying content and extent of relationship strategies among the medical cosmetic center of Taichung city, and organization characteristics how to influence the application of relationship marketing was verified. This study extracted six factors with powerful influence. Meanwhile, the findings showed that medical cosmetic center main applications were based on understanding and analyzing the needs of customers. As a result, the study concluded that medical cosmetic center had enough marketing concepts, and had high market orientation which led to the high extent of relationship marketing strategies. Finally, we provide analysis and points to make medical cosmetic center exercising relationship marketing more perfectly and efficiently.

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Ying, Lo Meng, and 羅孟瀅. "Consumer Behaviors and Strategy in Cosmetic Industry: Channel Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/93850406284477634905.

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碩士 國立彰化師範大學 企業管理學系國際企業經營管理 101 Taiwan cosmetics factories have been OEM factories for the world's famous cosmetic companies. Although Taiwan factors produce high-quality product with high technology, they lack of experiences of branding. Cosmetics industry is flourishing. Taiwan companies are eager to enter this industry by building their brand to compete with other companies in the world. The main purpose of this study is to analyze the consumers’ purchasing motivation, purchased products and satisfaction under physical channels, such as department stores, and virtual channels, such as online shopping websites. It aims to identify the consumer who will buy and why they buy and what they buy in physical channels and in virtual channel. The findings are provided for cosmetic factories to develop effective marketing strategies in different channels to enter new markets. Managerial implications, therefore, also are provided accordingly. Keywords: Cosmetic Industry, Brand awareness, Consumer Behavior, Marketing Channel

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CHEN, ZUEI-AN, and 陳璻安. "The role and function of design in cosmetic industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/99168092234260411966.

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碩士 國立雲林科技大學 工業設計系 104 Because of the aesthetics of daily life, people take pursuing beauty as granted. Beautiful illusion has been selling to consumers. The time up to today, beautiful illusion and mystery of cosmetic had been broken and no more exist because of information transparency and fast transfer. This research adopted qualitative research to discuss the role and function of design in the cosmetic industry from designers’ point of view, who was the key role in the cosmetic industry. The research finds out that cosmetic industry elevates the extra value of products by changing the packaging texture, making delusion and creating symbolic meaning. Increases female design elements which strengthen gender Stereotypes becomes the cause of consumption. Besides, the impression to the role of the designer in manufacture end unlike the old one, the relationship between designers and consumers are not sharper and casualty, but are collusion. Through this research, we also can see the energy, functions, and roles of design are influenced by multivariate factors of cosmetic consumption.

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Chiu, Pin-Chi, and 邱品齊. "The Study of Cosmetic Industry and Corporate Social Responsibility." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76464281687373089707.

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碩士 臺灣大學 商學組 98 Cosmetic industry is the most promising and emerging industry in this century. Although this industry was originated from the petrochemical industry, it becomes one of the most potential, innovative and creative high value-added industries nowadays. Because the connections between cosmetic industry and comsumers, environment and society are often correlated with the aspects of emotions, sales, marketings, and public- relations, therefore, more and more cosmetic advertisements making unrealistic and exaggerated claims about the effects of the products are found in recent years. Because the potential penalties for making such claims are much smaller than the potential profits the advertisements generate, many cosmetic companies continue to employ these untruthful practices in their business activities. Overwhelming sensational advertising surrounds us and instills in comsumers false knowledge about cosmetic products. Therefore, people can easily misuse and overuse these cosmetic or skin-care products, resulting in confusions and even injuries. In the cosmetic value-chain, cosumers often pay most but get least and they are also the most powerless. In order to change this situation, it is not enough just to rely on laws, regulations and public pressure. The only fundamental solution is to enforce the cosmetic industry to incorporate the proper concepts of corporate social responsibility (CSR), caring the rights of stakeholders including consumers, environment and society, in their daily business. In recent years, the international cosmetic giants such as L''Oreal, Shiseido and Estee Lauder, have realized the necessity and importance of corporate social responsibility and have put many efforts in it. There are many conflicting issues among the three major stakeholders including governmental agencies, manufacturers and consumers in the cosmetics industry. From now on, strengthening the roles of "complementaries" or "intermediaries" (including dermatologists, pharmacists and consumer protection groups and other professionals) in the value-chain has crucial and deciding influences on the implementation of corporate social responsibility in the cosmetic industry. In the foreseeable future, the implementation of corporate social responsibility in the cosmetic industry is inevitable and this is the only way for the industry and market to develop toward the pursuit of a vision of "Beautiful and Sustainable Social entrepreneurship". Let’s work together to make the cosmetic products more beautiful, the beloved skin more beautiful, the surrounding environment more beautiful, the whole society more beautiful and ultimately, the only earth more beautiful.

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Yu, Hung-Jen, and 尤宏仁. "A Study of Product Bundling Strategies in Cosmetic Industry." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/w44wz7.

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碩士 國立中興大學 高階經理人碩士在職專班 106 Bundling sales strategies were popular among cosmetics products. Manufacturers often used different products to arrange and combine, with preferential prices, in order to attract consumers to buy, and make the sales of all products. This study explored the way in which the cosmetics products by bundled sales, and discussed the implementation of the bundled marketing strategy in the cosmetics industry and its implications. By in depth interviews, this research visited several industry leaders to asked their opinions about bundling sales strategies. This study concluded that bundled sales were commonly used in the cosmetics industry during the launch of new seasons and during major festivals; product portfolio design, value discounts and product complementarity, the specific matching methods were: "seasonal main products to match other products", "main products with other products", and"use small capacity to match major products". The study also found that the cosmetics industry must have a theme when usedbundling selling, otherwise it could easily lead to a return risk. When bundled combination was not selling well, the profits could be hurt. The success of the bundled sales in the cosmetics industry lies in the presentation of price discounts and whether the product portfolios were complementary.

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Monho, André Travancas. "Market opportunity analysis of a wax ingredient for cosmetic industry." Master's thesis, 2020. http://hdl.handle.net/10400.14/31885.

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A Amyris é uma empresa americana de biotecnologia que produz moléculas de interesse comercial a partir da cana-de-açúcar (uma matéria-prima vegetal e sustentável) usando processos fermentativos. A Amyris através da sua subsidiária em Portugal associou-se à Escola Superior de Biotecnologia da Universidade Católica Portuguesa e à Agência para o Investimento e Comércio Externo Portugal, criaram o Projecto Alchemy. Ao abrigo do Projecto Alchemy, esta dissertação seguiu o método interno desenvolvido pela Amyris para a valorização do subproduto designado de farnesene evaporation bottom (FEB). O método dividiu-se em 3 fases sequenciais partindo-se com a definição de ideia e tecnologia até se chegar à construção de um modelo de negócio. Ao longo desta dissertação, a metodologia utilizada foi a recolha de dados primários e secundários e foram também utilizadas diferentes ferramentas de análise como o Catecismo de Helmeier, SWOT, Cinco Forças de Porter e Business Model Canvas. A partir do farnesene evaporation bottom (FEB) é possível extrair uma cera cuja aplicação no mercado da cosmética foi investigada nesta dissertação. Dado as suas caraterísticas a cera pode prevenir a perda de água na pele criando uma barreira entre esta e o meio exterior ajudando a minimizar a sensação de pele seca. A análise do mercado global das ceras aplicadas à cosmética, permitiu concluir que as ceras extraídas de petróleo representam cerca de 74% deste mercado enquanto que as restantes ceras (de origem sintética, vegetal e animal) representam os restantes 26%. A presença de hidrocarbonetos policíclicos aromáticos em ceras de petróleo pode ter um potencial carcinogénico pelo que a cosmética procura alternativas mais verdes, naturais e sustentáveis. Estas alternativas são também impulsionadas pelos consumidores, cada vez mais informados e conscientes do seu papel no desenvolvimento sustentável, apoiando a economia circular indo assim de encontro aos 17 objetivos de desenvolvimento sustentável propostos pela Organização das Nações Unidas. Amyris is an American biotechnology company that produces molecules of commercial interest from sugar cane (a vegetable and sustainable raw material) using fermentative processes. Amyris, through its subsidiary in Portugal, joined the Escola Superior de Biotecnologia from Universidade Católica Portuguesa and the Agency for Investment and Foreign Trade Portugal, created the Alchemy Project. Under the Alchemy Project, this dissertation followed the internal method developed by Amyris for the valorization of the by-product called farnesene evaporation bottom (FEB). The method was divided into 3 sequential phases, starting with the definition of idea and technology until the construction of a business model. Throughout this dissertation, the methodology used was the collection of primary and secondary data and different analysis tools, such as Helmeier's Catechism, SWOT, Porter's Five Forces and Business Model Canvas. From the farnesene evaporation bottom (FEB) it is possible to extract a wax whose application in the cosmetics market was investigated in this dissertation. Given its characteristics, the wax can prevent the loss of water on the skin by creating a barrier between it and the outside environment helping to minimize the feeling of dry skin. The analysis of the global market for waxes applied to cosmetics, led to the conclusion that waxes extracted from petroleum represent about 74% of this market while the remaining waxes (of synthetic, vegetable and animal origin) represent the remaining 26%. The presence of polycyclic aromatic hydrocarbons in petroleum waxes can have a carcinogenic potential, so the cosmetics sector seeks greener, more natural and sustainable alternatives. These alternatives are also driven by consumers, who are increasingly informed and aware of their role in sustainable development, supporting the circular economy thus meeting the 17 sustainable development goals proposed by the United Nations.

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Tavares, Daniela Pedro. "Market opportunity analysis of a multifunctional ingredient for cosmetic industry." Master's thesis, 2020. http://hdl.handle.net/10400.14/31903.

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People are more aware of the probable side effects of cosmetics, and therefore are becoming more receptive to natural ingredients. The American Biotechnology company Amyris is exploring the value of the by-products sugarcane straw and bagasse resulting from the sugar production process. This company’s goal is to transform them into products ready to be commercialized through the implementation of the Alchemy project (a project between Amyris and Escola Superior de Biotecnologia’s research center from Universidade Católica, in Porto). The approach used for the development of these products is according to Amyris’ mission, i.e. within No compromise®’s label, because it is sustainable, nontoxic/ clean (free from toxins and harsh chemicals), differentiated and effective. The aim of this thesis was to determine the feasibility of introducing a sugarcane extract as a multifunctional ingredient in the cosmetics market. Therefore, a study was conducted following the three step Alchemy Research Commercialization method. Data collection and analyses were conducted using both primary and secondary data. It was concluded that the sugarcane extract, given its six specifications – antioxidant, anti-inflammatory, antimicrobial, tyrosinase inhibitor, elastase inhibitor and collagenase inhibitor –, is a differentiated ingredient compared to its competitors, which present only a fraction of these specifications. The target market will be the anti-aging one. Before reaching the consumer, the ingredient will pass through ingredients’ companies, formulators and then cosmetics brands. A five-year analysis revealed that this will be a profitable business, which means that sugarcane extract has a market opportunity in the anti-aging market. Os efeitos colaterais relacionados com a utilização de produtos cosméticos é uma preocupação cada vez mais premente dos consumidores. Na tentativa de verem minimizados os efeitos colaterais, muitas são as pessoas que procuram cosméticos com ingredientes de origem natural. A Amyris, uma empresa americana de biotecnologia, pretende transformar resíduos resultantes do processo de produção do açúcar, tais como o bagaço e palha da cana do açúcar, em produtos prontos a ser comercializados com o selo No Compromise®, isto é, produtos sustentáveis, não tóxicos, diferenciados e com resultados comprovados. Para auxiliar este fim, surgiu o projeto Alchemy, uma parceria entre a Amyris e o centro de investigação da Escola Superior de Biotecnologia da Universidade Católica do Porto. O objetivo desta dissertação foi avaliar a viabilidade da introdução do extrato de cana do açúcar, como um ingrediente multifuncional, no mercado dos cosméticos. Para a concretização deste objetivo, foi realizado um estudo com recurso ao método Alchemy Research Commercialization, suportado por dados recolhidos quer em fontes primárias quer em fontes secundárias. Concluiu-se que o extrato de cana do açúcar, graças às suas seis especificações – antioxidante, anti-inflamatório, antimicrobiano, inibidor da tirosinase, elastase e da colagenase –, é diferenciado quando comparado com outros ingredientes, que apresentam apenas uma fração das suas especificações. O mercado a atingir será o mercado anti-aging, mas até lá o ingrediente passará por empresas produtoras de ingredientes, formuladores e pelas marcas de cosméticos. A análise financeira a cinco anos revelou que o negócio será rentável, pelo que se infere que o extrato apresenta uma oportunidade no mercado anti-aging.

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Chuang, Wei-wei, and 莊薇薇. "A study of service innovation model for medical cosmetic industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/72128636891751742826.

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碩士 東吳大學 企業管理學系 100 In recent years, the medical environment has changed due to rapid rise of medical expenses, and, with unanticipated accumulation of overdue premiums, Taiwan's National Health Insurance policy has impacted the management of hospitals. For the purpose of survival and maintaining good performance, hospitals have no choice but to set up own-cost medical services term; meanwhile, medical cosmetology centre opened one after another, it is popular and undoubtedly an effective way of business transformation for the medical institutes with difficult running under poor National Health Insurance policy. Confronting the fierce competition in this hot market of medical cosmetic industry, how the institute to seek successful business and maintain standing out among others and to further exercise its advantages creating featured medical cosmetic services, also to pursue and duplicate the successful mode of managing as well, and to sustain successful operating strategy, that's an issue worthy of discussion. This study aimed to Taiwan medical cosmetic industry, used historical-comparison method and multiple cases study interviews to carry on the analysis. There are five cases accepted the interview. The service of innovation pattern used the theory of Pim den Hertog & Rob the Bilderbeek as the base; it segregates into four parts, which are: service concept, client interface, service delivery and system organization. It develops four topics to formulate questions providing for future researchers direction. In the last made conclusion, summarized the strategies and specific recommendations adapted to service innovation for medical cosmetic industry.

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Yi-Hsuen, Huang, and 黃怡瑄. "The Factors Influencing Consumer Satisfaction and Brand Loyalty in Cosmetic Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/05896650441281547454.

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碩士 實踐大學 貿易經營研究所 91 Abstract Rapidly developed global economy has caused the change in consumer behavior. Due to the evolution of concepts, the enhancement of education level and great concern of etiquette, the demand of cosmetic products is increasing. However, abundant information flow makes consumer behavior become more complex and be harder predicted. Only being sensitive to key factors influencing consumer satisfaction and adjusting marketing strategy in due course, would enable the enterprise to bring up the brand loyalty effectively and maintain its uniqueness of brands in the market. With general cosmetic consumer as research target, this research is to find out the key factors influencing consumer satisfaction and brand loyalty by measuring consumer satisfaction with perceived service quality, perceived product quality, disconfirming, perceived price and channel factors and surveying the relation between consumer satisfaction and brand loyalty. Research results indicates perceived service quality, perceived product quality, disconfirming, perceived price and channel factors will significantly influence consumer satisfaction and high consumer satisfaction will increase brand loyalty. And of these five factors, consumers value product quality, care whether the performance of service and product would reach or even surpass their expectation and whether the price is fair. Upon the measurement of service quality, consumers care mostly the assurance, tangibility, responsiveness and reliability of the service; as for the measurement of product quality, consumers pay more attention to the quality, diversification and functions of the product; regarding to the measurement of disconfirming experience, consumers concerns the disconfirming experience in both service quality and product quality; consumers also care whether the returned benefit exceeds the price they pay; with consideration of the channel selection, consumers concerns the safety factor and promotion programs more than other factors. According to our survey find-out, most consumers being used to purchase cosmetics products in department store have higher consumer satisfaction and brand loyalty than these choose other marketing channels. There may be two reasons; first, department stores assure consumers that defective merchandise could be returned and consumers will be properly compensated. Most consumers also believe the quality of product they purchase in the department store will be more guaranteed with comparison the product they buy in other channels. Secondly, department stores provide promotion programs more frequently. The survey also shows that most consumers have neutral or opposed attitude toward online procurement of cosmetic products.

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Despaux, Joséphine Jeanne Julia. "Innovations, market trends and male consumers’ behavior in the cosmetic industry." Master's thesis, 2020. http://hdl.handle.net/10071/21919.

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The cosmetics industry has greatly evolved over the past few years, and men are consuming more and more cosmetics products. The aim of this paper is to provide brands and retailers to understand how men consume cosmetics, and their sensitivity to late trends, depending on demographics and cultural factors. The four selected trends this paper focuses on are “clean beauty”, “body friendly” products, unisex cosmetics and cosmetics routines. In order research these topics, a quantitative study was conducted among 68 respondents in August 2020 through an online survey, presenting the four trends listed above and measuring demographics and cultural variables. The results lead to the conclusions that men who consume the most cosmetics are more likely to be young, in a relationship, in superior socio-professional categories, with a low level of the “uncertainty avoidance” cultural dimension (UAI). They mostly buy functional cosmetics, haircare and deodorants in drugstores and supermarkets. Young men in superior socio-professional categories and in a relationship, who score low on the “masculinity” cultural dimension (MAS) and high on UAI are the most likely to buy clean beauty cosmetics. Young men in superior socio-professional categories and in a relationship, who score low on MAS and UAI are the most likely to buy body friendly cosmetics. Younger men are more likely to buy unisex products. Finally, men in superior socio-professional categories are more likely to buy cosmetics routines. Overall, respondents are willing to pay more for cosmetics products which are “clean” and “beauty friendly”. A indústria de cosméticos evoluiu muito nos últimos anos e os homens estão consumindo cada vez mais produtos cosméticos. O objetivo deste artigo é fornecer a marcas e varejistas a compreensão de como os homens consomem cosméticos e sua sensibilidade às últimas tendências, dependendo da demografia e de fatores culturais. As quatro tendências selecionadas nas quais este artigo se concentra são “clean beauty”, produtos “body friendly”, cosméticos unissex e rotinas de cosméticos. Para pesquisar esses tópicos, foi realizado um estudo quantitativo com 68 respondentes em agosto de 2020 por meio de uma pesquisa online, apresentando as quatro tendências listadas acima e medindo variáveis demográficas e culturais. Os resultados levam à conclusão de que os homens que mais consomem cosméticos têm maior probabilidade de serem jovens, em um relacionamento, em categorias socioprofissionais superiores, com baixo nível da dimensão cultural “evitação da incerteza” (UAI). Eles compram principalmente cosméticos funcionais, cuidados com os cabelos e desodorantes em drogarias e supermercados. Homens jovens em categorias sócio-profissionais superiores e em relacionamento, com pontuação baixa na dimensão cultural de “masculinidade” (MAS) e alta na UAI são os mais propensos a comprar cosméticos “clean”. Homens jovens em categorias sócio-profissionais superiores e em um relacionamento, com pontuação baixa em MAS e UAI, são os mais propensos a comprar cosméticos adequados ao corpo. Homens mais jovens são mais propensos a comprar produtos unissex. Finalmente, os homens em categorias sócioprofissionais superiores são mais propensos a comprar rotinas de cosméticos. No geral, os entrevistados estão dispostos a pagar mais por produtos cosméticos “clean” e “body friendly”.

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Atmobawono, Michelle Zenda, and 葉蓮珍. "A Case Study of Business Strategy in Cosmetic Industry in Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/54688449942659722041.

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碩士 國立臺灣科技大學 管理學院MBA 104 ABSTRACT Taiwan is a mature and competitive market for cosmetic products. However, Taiwan cosmetic market has always been dominated by multinational brands. TCY group is Taiwan-based cosmetic company who provides several cosmetic brands such as Starsuki (color cosmetic) and Polynia (face mask). This thesis is aimed to disclose TCY’s business strategies and plans to maintain, expand its business in cosmetic industry. TCY uses Focused Differentiation Strategy in managing its business as TCY has focus on niche target market, working women class. Besides, the company also applying Diversification Strategy even though still roots on the same target customer. TCY is currently expanding its business to Mainland China and Southeast Asian countries.

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蔡津津. "A study of social network on influencer marketing for cosmetic industry." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/b6gt7k.

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碩士 輔仁大學 國際創業與經營管理學程碩士在職專班 106 The main purpose of this study is to understand the potential platforms of social media marketing in the cosmetic industry and the impact of beauty influencers’ on consumers’ online purchasing behavior. Under the umbrella of social media marketing, this study will highlight beauty influencers in order to uncover the level of impact they have on consumer behavior. This thesis will introduce what social media marketing is and how beauty influencers and impact consumer behavior. An in-depth interview will also be conducted with famous beauty influencers in Thailand regarding their careers, strategies, and personal style. A questionnaire will also take place asking a focus group about their online cosmetic shopping behavior. Findings, conclusions, and suggestions from the in-depth interview and questionnaire will then be used to explain the impact of beauty influencers in the cosmetic industry and how cosmetic companies can use beauty influencers to increase buying intentions.

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Kuo, Chen-Hui, and 郭鎮輝. "A Case Study on Innovation and Transformation of the Cosmetic Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5457064%22.&searchmode=basic.

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碩士 國立中興大學 高階經理人碩士在職專班 107 The cosmetics and skin care industry is a sophisticated chemical industry that combines technology and aesthetics, and is also an industry with low pollution, high added value, good image and good affinity. In the past, cosmetic products such as lipsticks and lipsticks were regarded as luxury goods. However, due to the development of social economy and the improvement of national living standards, they have been regarded as indispensable necessities in daily life. At the same time, with the advent of an aging society and the decline of the user''s age, the market for cosmetics and skin care products has expanded, and the impact on society and culture has become prominent. This study explores the development of the cosmetics industry in Taiwan, and considers a company specializing in professional makeup, skin care products, and various cosmetic container manufacturers. This study introduces cases and then explores the ability of case-based enterprises to develop innovative processes. Take the development process of the lipstick process in a cold zone as an example. This study develops a new lipstick stripping process technology. In the cold zone, due to different environmental conditions and other subtropical regions such as Taiwan, there are also differences in the formulation of lipsticks, causing the products to break during the demolding process. Design and development of the new process technologies for lipstick products in the cold zone helps expand the production line to the international market. This study also uses case interviews to understand the choice of business models, to outline the direction of innovation and business opportunities, and to provide reference for Taiwan''s cosmetics industry manufacturers'' business strategies in order to create competitive advantage.

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Huang, Ya-Hsiu, and 黃雅琇. "The Study of Relationships and Strategies between Manufacturers and in Cosmetic Industry." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/51142173391879356840.

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碩士 國立高雄第一科技大學 行銷與流通管理所 90 It is an important choice for cosmetic manufacturers to find or build distribution channels that can match their own cosmetics’ brand development. In recent years, distributors have taken control over channels rather than manufacturers. How can manufacturers find suitable channel strategies to develop brand image and create profits by working with channel distributors becomes one of the most important challenges in nowadays. This study is to understand the channel strategies of cosmetic manufacturers in Taiwan and the influence of brand image and brand strategies over channel preference. The method for study is employing quantity method questionnaires to study the relationships. The questionnaires includes brand strategies, factors that affects channel preference, power of distributors and distributors’ channel strategies. People who are selected in this questionnaire are marketing directors or sales professionals in cosmetic industry and there were 214 questionnaires mailed out between March 18, 2002 and April 2, 2002. During this period, 74 questionnaires were mailed back, which is about 34.58% of the total questionnaires. Among these 74 questionnaires, 67 questionnaires are valid, which is about 90.55% of these 74 questionnaires. According to these 67 questionnaires, these data we collected were analyzed by SPSS and we find that the Cronbach''s αof influencing factors is above 0.6. It means the credibility of this study is good. The study finds that brand strategies and distributors’ channel strategies do have grate mutual influence on each other. Brand strategies and channel preference affect distributors’ channel strategies; these three are also influenced by the power of distributors. This study proves that brand development is one of the important factors when cosmetic manufacturers pick up or develop their distribution channels. When distributors have more power over channels, the manufactures pay more attention to their own brand strategies and have more clear idea of how to pick up the suitable channel for their own brands. Hopefully, this study will contribute to people who are interested in knowing brand development and distribution strategies.

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Fan, Ya-Han, and 范雅涵. "Business Model Innovation for Taiwan ServiceIndustry –The Case Study of Cosmetic Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/78746650423355372332.

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碩士 元智大學 企業管理學系 93 Abstract Service that has already become the key of global economic development in recent years, the service has 76.6% of GDP in 2002 in U.S.A., also there is 67.8% of GDP in our country. It can find out that the service is the backbones of national economic development in the future. Service is the important engine of continuing growth in Taiwan. The government and industrial circles are all looking for the direction hope to develop the service industry of Taiwan. Business Model is the theory that can include all of the business activities. It has a great different between service and manufacturing industry, so it is unable to use the the way that succeeded in developing the manufacturing industry in the past to duplicate on the service. In order to these reasons , I combine the research in the past and extracts the factors that are suitable for development the service, and built the framework of business model in service. The framework has four dimensions, including value propositions、 service scope offering、 resource and capability and revenue and growth model. Hoping there is a more intact reference basis in analyzing the operation activity to help the follow-up service research worker have more .bright and clear consultation. The speed of growth every year in the global market of the cosmetics exceeds the speed of GDP. The market scale of the cosmetics of Taiwan has already reached NT$ 60 billion in 2004. The domestic manufacturer has output value of about NT$ 20 billion and still rise up 6-7% every year. It has vast markets demand in our country. There are some large-sized enterprises like Taiyen、Taiwan Sugar Corporation、Formosa Biomedical Technology Corporation、Sun Ten Pharmaceutical Corporation and Sinphar Pharmaceutical Corporation etc. planning to entry the market of cosmetics, but the cosmetics industry in Taiwan still at embryonic stage and the industrial circles doesn’t built a suitable business model for cosmetics industry. The industrial circle is needing support at present, this research uses the case analysis studying, have visited in five cosmetics company in Taiwan, two of them are small and median company and another two company are large-scale state-run enterprise and an international and large-scale cosmetics company, understand problem and challenge that industry faces actually on the business activities through talking to visit on the senior level of company. In the research we find medium and small-scale cosmetics industry of Taiwan inclined to be locking salon channel that using beauty services to promote the value of the products. The state--owned enterprise showed the good performances because they implement organization reformation and do a lot of innovation activity. Taiyen (Lu-Miel) have already succeeded in making and transfer to services. Taiwan Sugar Corporation (Stanlen) still struggles in pursuing brands and conflict of organizing. We find in the study that the powerful leader has very great influence to make the transition on the state-run enterprise. Finally compare Taiwan and international cosmetics manufacturer, that brand awareness, channel arrangement, brand characteristic and customer services in the domestic cosmetics company still not so good as the international cosmetics company. it cause the brand awareness between domestic cosmetics brand and international brand having a large gap. The domestic cosmetics industry must still make great efforts. Key words: Business Model Innovation, Service Industry, Cosmetics, Case study.

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Chiang, Shu-Huei, and 江淑惠. "Analyzing Taiwanese cosmetics industry development progress-A case study of MISASA cosmetic." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/77940611542085028224.

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碩士 元智大學 管理研究所 97 In Taiwan, the commercial possibilities of cosmetics are enormous and it can be seen from the department stores that all cosmetics counters are settled in the main floors. The reason for the departments taking cosmetics counters as cash cows is the astonishing purchasing power of cosmetics from consumers is much higher than other merchandise. Therefore, the cosmetics counters which are settled in the most conspicuously and biggest places are normally the top of selling. However, the cosmetics counters which can be taken as cash cows are always foreign brand, even some large well-known department stores do not station Taiwanese brand. Is Taiwanese cosmetics worse than foreign cosmetics? Is that because people are xenomania? What is Taiwanese government’s orientation in cosmetics industry development progress? This research tried to find the typically local brand form the Taiwanese cosmetics industry development progress as the case. MISASA cosmetics was an over thirty years old company, the best ranking in Taiwanese cosmetics market was the fourth and the market share rate was more than 6%. MISASA cosmetics enjoyed great popularity and ever launched much popular merchandise. This famous brand, nevertheless, disappeared abruptly in 2006, many shareowners, employees, dependents, and the upholder who grew up with MISASA were all astonished, and even the trades sighed as well. What is the reason making MISASA winding up the business? In this research, the author explored the competitive junctures which MISASA cosmetics mastered during the Taiwanese cosmetics industry development progress. The author, moreover, drew on the business administration strategy analyzing this case and comprehending if the accuracy of enterprise’s operation strategy would effect the operation when the enterprise encounters the crises during the cosmetics industry development progress. This research not only suggested the future development direction to Taiwanese cosmetics industry but also provided the information to acquaint with the trend to the enterprises who are interested in cosmetics industry.

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Cheng, Ting-Wei, and 鄭廷緯. "A study on developing and sustaining channel relationships in the cosmetic industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/52951431333286338275.

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碩士 嘉南藥理大學 化粧品應用與管理系 103 Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents and mediators, particularly our understanding of cultural contexts. The research aims to add to the debate about what counts in developing and sustaining a long-term relationship in channel relationships. The context is relationships between distributors and manufacturers in the cosmetic industry. This study examines the relationship from transaction cost and social exchange theoretical perspectives to develop an integrated research model for analyzing antecendent and mediating factors influencing long-term oriented relationship development and sustainability. Quantitative mixed mode questionnaire surveys were undertaken to test the research model and hypotheses drawn from the model. Data were collected from 196 manufacturers in the cosmetic industry. Factor analysis, t test, ANOVA, correlation analysis, and multiple regression analysis are used to analyze the data. The results confirm the applicability of transaction cost and social exchange theories to long-term oriented channel relationships while mediated by a number of relationship variables. Assets particularity、power-dependence、and communication are found to be the primary antecedents to develop a relationship and positively and significantly affect the level of trust. Trust and commitment are highlighted as the mediators to sustain a relationship, trust positively and significantly impact commitment, and both trust and commitment significantly impact long-term cooperation, particularly trust.

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Botelho, Márcia Filipa Martins. "The impact of influencers in the consumer's purchase intention: The cosmetic industry." Master's thesis, 2019. http://hdl.handle.net/10071/19346.

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Social media is now part of people’s everyday lives. The digital era brought many opportunities, but also many challenges and queries as to what the best way to promote brands and products on social media is. Several businesses are now investing on influencer marketing, even though it is an intensely debated marketing strategy that is still lacking investigation regarding its application. In order to contribute towards this field of research, this study aims to evaluate the impact of social media influencers in the purchase intention of a cosmetic product and further understand which characteristics have a higher influence in the purchase intention. The literature review gives a comprehensive overview of social media marketing. A framework was developed based on the literature review which revealed the social media influencer’s characteristics that might impact the purchase intention of a cosmetic product. In order to test the framework hypothesis, an online survey was conducted which had 338 respondents. The results revealed that homophily and argument quality have a higher impact on the consumer’s purchase intention than popularity, expertise and interactivity. Additionally, it was also evidenced that the social media influencer’s trustworthiness and likability do not have an influence in the consumer’s purchase intention when considering a cosmetic product. Other relevant conclusions were established, suggesting that this them could bring several managerial, academic and marketing implications. With these contributes, managers can make conscious decisions when determining which characteristics to look for when deciding to collaborate with social media influencers. As pessoas passam muito do seu tempo nas redes sociais e a era digital trouxe muitos desafios e questões relativamente a qual a melhor forma de promover marcas e produtos nas redes sociais. Muitas empresas estão agora a investir em marketing de influência, apesar de ainda ser uma estratégia de marketing muito debatida e que ainda não tem muita investigação quanto à melhor forma de aplicação. Com o objetivo de prestar um contributo, este estudo pretende avaliar o impacto dos influenciadores digitais na intenção de compra de um produto de cosmética e investigar quais as características que têm mais impacto na intenção de compra. A revisão de literatura expõe uma visão geral sobre social media marketing. Foi desenvolvido um modelo com base na revisão de literatura, ilustrando as características dos influenciadores digitais que podem ter impacto na intenção de compra de um produto de cosmética. Para testar as hipóteses do modelo, foi desenvolvido um questionário online que obteve 338 respostas. Os resultados revelaram que a homofilia e a qualidade do argumente têm um impacto mais elevado na intenção de compra do consumidor que a popularidade, expertise e a interação. Adicionalmente, também foi possível retirar que a fidedignidade e simpatia do influenciador digital não têm impacto na intenção de compra de um produto de cosmética. Outras conclusões relevantes foram retiradas, sugerindo várias implicações a nível da gestão, investigação e do marketing. Contribuindo para que managers possam melhor selecionar as características que devem analisar quando decidirem colaborar com influenciadores digitais.

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Chen, Yu-Min, and 陳又旻. "The Examination of Location Change and Business Strategy of Taiwan’s Cosmetic Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/65942687156764506912.

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碩士 高雄師範大學 地理學系 98 The import amount of Taiwan’s cosmetic has increased year by year, as a result, the domestic market is a large scale; however, it relies on the import. What kind of the industry environment and produce condition should we need for changing this situation? Due to the motivation, this research paper is based on the economical geography with the fieldwork and official materials, assisted with global commodity chains, Michael Poter diamond model, and the relevance papers. The aim of this research is, first of all, to explore the distribution and location of Taiwan’s cosmetic industry, so that we could understand the location space of cosmetic manufacturing. Secondly, to analyze the business strategy and then realize the strength and weakness of Taiwan’s cosmetic industry by analyzing the produce chain. The result is the most of Taiwan’s cosmetic companies have a few employees and capital. They are still at OEM stage in a small scale. However, the suppliers have realized the importance of innovation, so the manufacturers who are experienced on OEM have been able to form a produce chain. Most of Taiwan’s cosmetic companies located on the rims of city. The main location elements are traffic, labor, the cost of land, and agglomeration. In the business strategy, the large scale manufacturers work together with small and medium scale factories after getting orders. By this way, they could save many costs and have a win-win state. The market of cosmetic grows every year, and the competitions among the countries of the cosmetic manufacturers are very intense. If Taiwan owns its brand successfully, invents to the technology actively , and raises the quality and quantity quickly, then Taiwan’s cosmetic industry will be more flourishing.

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Hsu, Chu-Chun, and 許筑鈞. "The Relationship Between Brand Image and Impulsive Buying Behavior in Cosmetic Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8e48j8.

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碩士 中國文化大學 國際企業管理學系 107 Impulsive buying is a key factor of brand success and has been regarded as an important issue by enterprises. Impulsive buying is defined as the result of purchase stimulated by external factors, while impulsive buyers are influenced by factors such as product utility, quality and personal identity. The brand image is defined as the brand cognition, which is one of the external factors that consumers need when making purchasing decisions. Therefore, the purpose of this study is to explore whether brand image can lead to impulsive buying behavior in the beauty cosmetics industry. In addition, convenience sampling method and network structured questionnaires were used to collect samples in this study. The empirical results show that under the control of consumer values, brand image is significantly positively correlated with impulsive buying

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Sun, Yi-Hsuan, and 孫藝瑄. "Comparison of Competitive Advantage Between the Cosmetic Industry of Japan and South Korea." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/bnht4d.

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碩士 國立臺灣大學 國際企業學研究所 105 This thesis uses the cosmetic industry of Asia and Taiwan as background, and focuses on comparison of the growth and decline of Japanese and South Korean market. It aims at exploring the cosmetic industry competitive advantage of the two countries. While applying Taiwanese market as comparing target, this thesis covers the industry background, country environment analysis, and representative companies’ strategies investigation. First, this thesis gives definition of cosmetic products, then deliberates the market circumstances of global, Asia, Japan, and South Korea. Second, it uses Diamond Model and Porter’s Five Forces Model to analyze the country and industry traits of this two countries. Furthermore, it uses the CAGE Distance Model to take a look at the culture aspect of the two countries and Taiwan. This environmental part elaborates the competitive advantage of the two countries. Third, it picks two companies based on market share to do case studies on strategy comparison. By examining what Shiseido and Amore Pacific did when entering Taiwanese market, this thesis further gives suggestions to the cosmetic companies in Taiwan. By giving the most up-to-date market information and detailed analysis of the Japanese and South Korean markets, this thesis can be a reference to whom being interested in the cosmetic companies winning strategies in Asia, especially in Taiwan.

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王正雄. "Modeling Customer Churn Using Genetic Programming - An Example of Cosmetic Direct Selling Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/76670823826442015260.

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碩士 輔仁大學 資訊管理學系 91 Cosmetic market now is a competitive market, the most important lesson in this market now is to serve their customer by better product and service, to keep the market share and thy to enhance, to increase customer loyalty and satisfaction, to make the business sustainable. The lost of customer is always one of the most important index, company always want to keep the customer satisfaction and loyalty in business. In customer relationship management, we are the first one to use genetic programming in customer retention. From the references, we found few thesis using GP on customer churn. Using basic data and sales history as terminal set for genetic programming and define functional set, we found the stable result when modeling customer churn by GP. Customer Equity (CE) means the contribution from customer, we use CE as a terminal in model M11 and separate customer by CE in model M21. Model M11 is try to find the customer churn from all customers, and model M21 is try to find the customer churn from “High” CE customers. Both of these two model are work after our experimentation.

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Lin, Ying-lien, and 林櫻蓮. "Developing the Structure Correlation Model Based onthe Business Performance of Taiwan’s Cosmetic Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/33980358970480917829.

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碩士 國立臺南大學 科技管理碩士班 101 When assessing business performance, most companies are unable to evaluate complex interactive relationships between performance constructs. Assessment of interactive relationships between performance constructs is important, especially with regard to entering into new markets. This is because understanding how a performance construct affects one another and, thus, financial performance enables management to identify key performance constructs. While the balanced scorecard (BSC) theory, a performance measurement system and a strategic management tool, is a popular method for performance management and widely applied to various industries, its application to the cosmetic industry remains little. In this study, we use BSC and structure equation model (SEM) to examine and identify key performance indicators (KPI) for the cosmetic industry in Taiwan. Based on the KPI, we further develop a performance measurement model for the industry. This study of 115 firms indicates that the learning and growth performance significantly positively influences the performance of internal business process, customer, and financial perspectives. We also find that the performance of internal business process significantly affects customer, and customer on financial. Ultimately, our findings reported here help management to improve their competitiveness.

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Hsieh, Chih-Chia, and 謝致佳. "Implication, challenge and outlook of product development for bioactive cosmetic industry in Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/efuaw8.

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碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 106 This thesis investigates the implication, challenges and outlooks of new product development, referred to as NPD in short, for bioactive cosmetic industry in Taiwan. Historically, Taiwanese cosmetic companies have mainly focused on the domestic market with a small number of both upstream ingredient suppliers and downstream cosmetic brands who endeavor to foray into the global market and compete with companies from around the world. Driven by both advanced science and volatile market trends, the world’s cosmetic industry is very attractive and lucrative, yet the competition is intense. Compared with countries, like France, the U.S.A, Japan and even Korea, the Taiwanese cosmetic industry is not only small but also less innovative. The Taiwanese cosmetic industry has always been the follower and less known in the global market. In the 2010s, there are not too many but too few Taiwanese cosmetic brands who has made some reputation overseas; these companies include O’Right and Timless Truth Mask whose successes have transpired to Europe, as well as TCI and Niuer whose growth has been mainly driven by their business expansions in Mainland China. On the upstream cosmetic industry value chain, Corum has also gained some reputation as a global supplier of bioactive cosmetic ingredients. Despites the challenges present in both corporate and industry levels, as discussed in the thesis, the key for Taiwanese companies to thrive in the global cosmetic industry may as well rest upon the ability of these companies to innovate and develop new or improved ingredients/products and shorten “time to market”. NPD is a disciplined but loose process that allow a company to systematically scrutinize the development of new product concept(s) and screen out any potential inauspicious ideas in early stages. It is essential for Taiwanese businesses to integrate and leverage expertise in different areas within the company through embracing effective NPD, which, in turn, would help them grow their competitiveness as well as long-term success.

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Dissertations / Theses on the topic 'Perfumery and cosmetic industry'

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