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Academic literature on the topic 'Personal blog'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 April 2022

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Journal articles on the topic "Personal blog"

Yueh, Hsiu-Ping, Weijane Lin, and Tzuyi Lu. "Users' perceptions of blog functions: educational vs personal use." Program 48, no. 1 (2014): 41–52. http://dx.doi.org/10.1108/prog-10-2012-0058.

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Purpose – This paper aims to understand how users' perceptions of the different functions of blogs vary in educational use and personal use, and further to explore whether experience with blogs has an influence on differences in perceptions of blog functions. Design/methodology/approach – To empirically determine whether the blog functions were suitable for educational and personal use, a blog system with numerous functions was constructed for users to evaluate. In total, 48 college students were recruited to participate in the study. The participants navigated this system and then filled in a questionnaire to give their opinions on the functions of both educational blogs and personal blogs. Findings – The findings of this study indicate that of the 26 blog functions, perceptions of 20 of the functions differed significantly between educational and personal use. Moreover, the results showed that only two blog functions, backup and traffic source, were influenced by both blog experience and blog usage. Originality/value – This study distinguishes itself from the previous studies on blogging systems in its specific focus on functionality with detailed evaluation under different purposes of contexts. Practical suggestions are accordingly made for practitioners to choose when and which functions to use under different circumstances to enhance the interaction and information exchange between users in the field practice of educational blogging.

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Dalsgaard, Christian. "Mellem det personlige og det faglige - om forskerblogs [Between personal and professional - on research blogs]." MedieKultur: Journal of media and communication research 27, no. 51 (2011): 23. http://dx.doi.org/10.7146/mediekultur.v27i51.2943.

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Based on an empirical study of 31 Danish research blogs, the article provides an analysis of personal publication on the Web. The blog is conceptualised as a media form characterised by personal publication through dated entries, continuous updates, reverse chronological order and the possibility of subscription. The study shows that Danish research blogs are characterised by serious, professional and personal publications. In particular, entries combining personal and professional content characterise the research blog and set it apart from other forms of publication. Further, the study shows that the researchers blog in different ways ranging from short, link-based entries to journalistic entries and to long, academic presentations. The article concludes that communication in research blogs can supplement traditional forms of communication and exchange between researchers.

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Mutum, Dilip S., Ezlika M. Ghazali, Amrul Asraf Mohd-Any, and Bang Nguyen. "Avoidance of sponsored posts on consumer-generated content: a study of personal blogs." Bottom Line 31, no. 1 (2018): 76–94. http://dx.doi.org/10.1108/bl-09-2017-0027.

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Purpose This study aims to conceptualise and empirically examine how blog users engage with the sponsored posts on consumer-generated content, specifically blogs. Design/methodology/approach This paper empirically tested the proposed hypotheses using the structural equation modelling using a sample of 399 blog users. Findings The need for cognition, perceived interactivity and perceived credibility of blogs has been found to directly influence consumers’ attitude towards blogs. Innovativeness has been found to have a weak negative link with the attitude towards blogs. Blog users were more favourable towards the sponsored posts if the blogs were more interactive. Attitude towards blogs has been found to mediate the relationship between users’ perceived interactivity and their avoidance of the sponsored posts and also between perceived credibility and avoidance of the sponsored posts on blogs. The most significant finding of this study is that the positive attitude towards a blog results in a higher avoidance of the sponsored posts. Research limitations/implications This study focuses on the sponsored posts on blogs. It does not look at other forms of advertising on blogs such as banner ads, or other forms of consumer-generated content. Practical implications Marketers and bloggers should carefully consider the suitability of the sponsored posts on blogs as they risk alienating the regular users of the blogs. Sponsored posts which are perceived as honest reviews (as opposed to paid advertorials) might be more acceptable to blog users. Social implications This study highlights the importance of credibility of bloggers to blog users. There are some serious ethical issues related to the sponsored posts which have not been discussed here but need to be examined further. Originality/value This study represents one of the first attempts to conceptualise and empirically examine how blog users engage with customer-generated advertising – sponsored posts. It contributes to marketing literature by enhancing the understanding of how consumers perceive consumer-generated content and more specifically, with regard to consumer attitudes towards online consumer-generated advertising. This study enhances the theoretical and empirical knowledge on how consumers react to advertisements on social media, with important suggestions for future research and implications for practitioners.

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Safitri, Yuanita. "Personal Branding Through Fashion Blogging." Humaniora 8, no. 1 (2017): 69. http://dx.doi.org/10.21512/humaniora.v8i1.3697.

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The objective of this research was to analyze personal branding development from personal brand identity, personal brand positioning, and personal brand assessment. The object of this research was Diana Rikasari's blog “Hot Chocolate and Mint”. She is one of prominent influence and fashion blogger from Indonesia. The research used the qualitative method with data collection by virtual observation from June until August 2016. Rikasari’s personal branding showed on her blog was the fashionably smart woman who had entrepreneurship competence. This research finds out that Diana Rikasari success to make her personal identity by her blog profile and blog posting. Her positioning is clear as Indonesian modern woman. The personal brand assessment can be seen through the achievements and feedbacks on her blog post, both positive or negative.

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Lövheim, Mia. "Personal and Popular." Nordicom Review 32, no. 1 (2011): 3–16. http://dx.doi.org/10.1515/nor-2017-0101.

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Abstract While early blogging research focused on top-ranked blogs commenting on public events, recent research confirms that most blogs today concern the personal life of the blogger. The present article focuses on a particular case of blogs that falls in between these categories. In Sweden, personal blogs written by young women have dominated the ranking lists of the most popular blogs during recent years. This new phenomenon is approached through an analysis of the characteristics and content of 20 top-ranked blogs authored by young women. Through their popularity, these bloggers have come to introduce commercial and professional aspects of blogging that challenge the conventions of personal blogs. The article analyses how the bloggers negotiate these conventions in self-presentations, postings and relations to readers and how they seek to perform a self through the blog that integrates different aspects of blogging. A crucial part of this process is identification with the gender conventions of “ordinary girls”.

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Min, Wang, and Zhilong You. "Attitudes of online users towards personal information leakage: based on Sina Weibo database." E3S Web of Conferences 251 (2021): 01044. http://dx.doi.org/10.1051/e3sconf/202125101044.

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With the rapid development of internet, people pay more attention to personal information security. Drawing upon three components of attitude, this study was designed to realize online users’ attitudes toward personal information leakage. Web crawl program was used to get the blog data from Sina Weibo. Results show that the main media for personal information leak include mobile phones, telephone, media and networks. People who have verification published blog more than no verification people. People pay more attention to account number. Pioneer and No verification people have more negative affection. Personal account, VIP and Organization people have more positive affection. If the blog has higher interaction, positive affect will also rise. Media’s blogs exert an imperceptible influence on people’s behavior.

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Tarczydło, Beata, and Anna Kondak. "COMMUNICATION VIA PERSONAL BLOG AND ITS VALUE FOR STAKEHOLDERS. RESULTS OF RESEARCH." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 18, no. 4 (2017): 95–106. http://dx.doi.org/10.5604/01.3001.0010.8283.

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The main goal of this article was to present whether and what kind of values might resulted from communication with stakeholders via personal blog. Starting from a description of the personal blog and its potential stakeholders, there was a specificity of communication via blogging and the directions of its professionalism pointed out. Next, the review of chosen research of blogosphere was carried out, which confirmed the phenomenon of growing importance of blogs in social and marketing communication. Moreover, in the situation of the growing significance of valuable contents and opportunities of communication in the Internet, the personal blogs were of great of importance for stakeholders. The above mentioned factors induced to undertake research using observation as the method and the case study of the http://andrzejtucholski.pl/ blog. The obtained results and recommendations as well as conclusions formulated in this article could be used by other bloggers and owners of commercial brands in order to optimization of communication with stakeholders.

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Yoon, Ayoung. "Defining What Matters When Preserving Web-Based Personal Digital Collections: Listening to Bloggers." International Journal of Digital Curation 8, no. 1 (2013): 173–92. http://dx.doi.org/10.2218/ijdc.v8i1.240.

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User-generated content (UGC) has become a part of personal digital collections on the Web, as such collections often contain personal memories, activities, thoughts and even profiles. With the increase in the creation of personal materials on the Web, the needs for archiving and preserving these materials are increasing, not only for the purpose of developing personal archives but also for the purpose of capturing social memory and tracking human traces in this era. Using both survey and interview methods, this study investigated blogs, one popular type of UGC, and analyzed travel bloggers’ perceptions of the value of blogs and the elements of blogs that are important for preservation. The study respondents found personal and sentimental value (e.g., a way to express themselves, a way to keep personal memories and thoughts, and a way to maintain a record for their family) to be the most important reason for preserving blogs, followed by informational value and cultural/historical value. Sharing also appeared as one of the values that respondents found in their blogs. The respondents reported that self-created blog posts (content) and information related to the blog posts (context) are more important to preserve than some other elements (behavior and appearance). Integrating what bloggers consider as most valuable and what archivists think are worth preserving may be an important step when collecting personal blogs.

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Ma, Hui, and Fei Ye. "The Design and Development of PKM System Based on Blog." Applied Mechanics and Materials 278-280 (January 2013): 2039–43. http://dx.doi.org/10.4028/www.scientific.net/amm.278-280.2039.

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In order to manage personal knowledge better, this paper selects out the typical representative software --blog to design and development the system. This paper briefly introduces the advantage of blog which is as the platform of personal knowledge management and development. It narrates the whole design and development process of personal knowledge management platform which is based on Blog. This system is on basic of blog diary delivering and management, ASP for the development tool, Access as the database platform, realize the function of user registration, also the delivering, classification, reviews and web album of blog diary.

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Lee, Lina. "Fostering reflective writing and interactive exchange through blogging in an advanced language course." ReCALL 22, no. 2 (2010): 212–27. http://dx.doi.org/10.1017/s095834401000008x.

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AbstractBlog technology is a potential medium for encouraging reflective writing through self-expression and interactive exchange through social networking. This paper reports on a study using blogs as out-of-class assignments for the development of learners’ language competence. The study involved seventeen university students at advanced level who kept personal blogs over a14-week period. Data collected from blog pages, post surveys and final interviews reported affordances and challenges of using blogs for personal expression and collaborative interaction. The results showed that regularly creating blog entries had a positive impact on learners’ writing fluency and increased their motivation to write for a broad audience. Importantly, a four-skill integrated approach to task-based activities afforded opportunities for students to use the target language for blogging. The findings also indicate that peer feedback on the content prompted further discussion, whereas linguistic feedback from the instructor encouraged focus on form for language accuracy. The study concludes that learners’ critical thinking and technological skills are essential for the implementation of blog projects in L2 instruction.

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Dissertations / Theses on the topic "Personal blog"

Franzon, Maria, and Sofie Ekman. "Native advertising - en ulv i fårakläder : En jämförande retorikanalys om sponsrade osponrade inlägg, i en professionell och en privat blogg." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35090.

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Den här uppsatsen undersöker hur sponsrat material smälter in i det övriga innehållet, i två etablerade bloggar. Den ena är Petra Tungårdens professionella blogg och den andra är Nicole Falcianis privata blogg. Det är en jämförande studie mellan sponsrade blogginlägg och osponsrade inlägg. Studien är en kvalitativ retorikanalys som med hjälp av teorierna native advertising, retorik, personligt varumärke och parasocial interaktion undersöker hur de två bloggarna men hjälp av argumentation säjer in produkter eller tjänster till sina läsare. Resultatet visar att det finns både likheter och skillnader mellan argumentationen i de sponsrade och de osponsrade inläggen. Gemensamt för bloggarna är att det finns betydligt fler skillnader än likheter i argumentationen, men i den privata bloggen fanns det mycket fler skillnader jämfört den professionella. Vidare diskuteras att skillnaderna inte är tillräckligt markanta för att läsarna ska kunna upptäcka dem, och att problematiken med att urskilja sponsrat material kvarstår. This paper investigates how sponsored content blend in with the other content, in two established blogs. One is Petra Tungården who has a professional blog, and one is Nicole Falciani's personal blog. It is a comparative study between sponsored blog posts and non-sponsored blog posts. The study is a qualitative rhetoric analysis using the theories native advertising, rhetoric, personal branding and parasocial interaction to investigate how the two bloggers recommend products or services to their readers with the help of argumentation. The result shows that the argumentation for the sponsored and the non-sponsored posts have both smililarities and differences. Both blogs have many more differences than similarities, but the personal blog turned out to have much more differences than the professional one. Further on it is discussed that the differences are not sufficientlly pronounced to the readers to detect them, and that the problem of distinguishing the sponsored content remains.

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Agostinho, Maria Rita Pinto. "Pedro e o Blog - As Suas Finanças Pessoais : O Valor do Blog na Perspectiva dos Visitantes." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/4389.

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Mestrado em Marketing Este projecto procura analisar os determinantes do valor que os visitantes regulares de "Pedro e o Blog - As Suas Finanças Pessoais" atribuem ao blog, em termos de aprofundamento de conhecimento e melhoria de tomada de decisões, associadas a finanças pessoais. Foram tidos em conta seis determinantes que, segundo a literatura, têm o potencial de influenciar a percepção de valor acrescentado dos visitantes: a Credibilidade do blogger; a Relevância dos Conteúdos do Blog, a Pertinência dos Inputs de outros Visitantes; a Utilidade dos Links do blog; a Literacia Financeira e o Comportamento Financeiro dos visitantes. Com vista a atingir o objectivo proposto, optou-se por uma pesquisa exploratória inicial, de carácter qualitativo, através da realização de uma entrevista presencial semi-estruturada ao autor do blog, seguida de uma fase quantitativa, concretizada através da realização de um inquérito por questionário online, aos visitantes do blog. Da análise efectuada, percebe-se que todas as hipóteses inicialmente apresentadas se confirmam. Os determinantes inerentes ao próprio blog (Credibilidade do Blogger, a Relevância dos Conteúdos, a Pertinência do Contributo de outros Membros e a Utilidade dos Links) aparentam ter maior capacidade de influência na percepção de valor acrescentado do blog do que os determinantes relacionados com aspectos pessoais dos próprios visitantes (Literacia Financeira e Comportamento Financeiro). The key purpose of this research is to analyse value determinatives that "Pedro e o Blog - As Suas Finanças Pessoais"' regular visitors' experience, concerning knowledge increase and personal finances' decisions improvement. This research was based on six determinatives that, according to literature, have the potential to influence visitors' value added perception: blogger credibility, blog contents, other visitors' inputs, blog links, and visitors' financial literacy and financial behavior. The research started with an initial qualitative research phase, through an interview to the blogger. Additionally, quantitative information was collected using an online questionnaire to the regular visitors of this blog. All the hypothesis initially advanced in this research are confirmed by the results. The determinatives studied that influence the most this blog's value for it's visitors are those related with the blog itself (such as Blogger's Credibility, the Relevancy of Blog's Contents; the Adequacy of Other Visitors' Inputs and Links' Utility).

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Laricchia, Daniela. "Från tonåring till toppbloggare : En kvalitativ fallstudie om självpresentation och det personliga varumärket kommunicerat genom en blogg." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-39102.

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Sammanfattning Detta är en fallstudie över en Sveriges mest välkända och framgångsrika bloggar – www.kenzas.se, driven av Kenza Zouiten. Syftet med studien var att ta reda på hur man via självpresentation genom en blogg kan bygga upp och skapa sig ett starkt personligt varumärke. De frågeställningar studien utgick ifrån var hur Kenza Zouiten väljer att framställa sig själv som person i skriven text och i bilder, samt huruvida det finns några skillnader i hur hon väljer att framställa sig själv i bloggen idag jämfört med i bloggens början. Metoden som tillämpades var en kvalitativ innehållsanalys bestående av en retorisk textanalys och en semiotisk bildanalys – med ett övergripande hermeneutiskt perspektiv. Resultatet visade att Kenza ända från början har haft en väldigt ödmjuk och vänlig ton i bloggen. Hon framställs i skriven text som ärlig, ödmjuk, trovärdig och passionerad, och framstår som en ganska ”vanlig” och normal tjej med ett liv som vem som helst. Hon har aldrig använt sig av bloggen för att provocera eller bråka, utan skriver snarare väldigt ”snälla” inlägg och tackar ofta sina bloggläsare för sin framgång. Hon framstår som väldigt transparent, autentisk och trovärdig i sin kommunikation, man får ett förtroende för henne som bloggare och litar på det hon skriver. I bilder, däremot, får man en lite annorlunda känsla jämfört med när man läser den skrivna texten. Bilderna hon publicerar framstår ofta som exklusiva och professionella, och vittnar om ett ”drömliv” fyllt av vackra och dyra klädesplagg, exotiska resmål och prestigefyllda modellfotograferingar. Det framkom alltså att det finns en motsättning i hur Kenza framställer sig via skriven text och via bilder. Detta kan vara en av de saker som fascinerar läsarna; att någon som verkar leva ett så lyxigt ”drömliv” ändå kan verka så ”vanlig” och oförändrad. Studien visade också på en utveckling i hur Kenza valt att framställa sig själv över tid. I början av bloggandet framstod hon som en vanlig tonåring som bloggade för att det var roligt att skriva dagbok, medan hon nuförtiden sköter bloggen mer som en marknadsföringskanal för sitt personliga varumärke. Hon visar inte upp lika mycket av sin privata sida varken i text eller bilder längre; hon framstår fortfarande som personlig, men inte lika privat. Numera framstår hon snarare som väldigt professionell i sitt bloggande. Slutsatsen är att man genom att utstråla en konsekvent trovärdighet, en autenticitet, passion och ödmjukhet kan bygga upp ett starkt personligt varumärke via en blogg. Detta tillsammans med ett utbud av vackra bilder som speglar en eftersträvansvärd livsstil verkar vara ett vinnande koncept. Även motsättningar mellan skriven text och bilder kan vara en bidragande faktor till hur man framgångsrikt skapar ett personligt varumärke genom att blogga. Abstract This is a case study of one of Sweden's most well known and successful bloggers Kenza Zouiten. The purpose of the study was to find out whether you through self presentation via a blog can create and build up a strong personal brand. The research questions the study proceeded from were: How does Kenza Zouiten choose to present herself as a person in written text and in pictures? Are there any differences in how she chooses to present herself in her blog today, compared to when she first started blogging? If so: what are they? The method used was a qualitative content analysis consisting of a rhetorical textual analysis and a semiotic picture analysis – with an overriding hermneutic perspective. The results showed that Kenza, from the beginning, has had a very humble and friendly tone in the blog. In written text she is portayed as honest, humble, trusthworthy and passionate, and comes across as a pretty ”normal” girl with a normal life. She has never used the blog to provoke or pick fights, instead she writes very kind-hearted posts and often thanks her blog readers for her success. She appears to be very transparent, autentic och believeable through the way she communicates through her blog. When it comes to how she presents herself in pictures, however, you get a different feeling than from reading the written text. The pictures she publishes often appear as very exclusive and professional. They testify to some sort of ”dream life” filled with beautiful and expensive clothes, exotic trips and vacations and prestigeous fashion shoots. Thus, a divergence between how Kenza portrays herself through written text and how she portrays herself in pictures emerged. This might be one of the things that fascinate the readers; that someone who appears, or seems, to be living such a luxurious ”dream life” can appear so ”normal” at the same time. The study also showed a change in how Kenza has chosen to portray herself through time. When she first started blogging she seemed like a regular teenage girl who liked using the blog as a journal, nowadays she runs the blog more like a marketing tool for self promotion of her personal brand. She does not show as much of her private side, neither through written text or pictures, anymore. She does still come across as personal, but not as private as she once did. Nowadays she appears much more as a professional blogger. The conclusion is that by showing a consistent trustworthyness, autenticity, passion and humbleness, you can build up a strong personal brand via a blog. This, together with a range of beautiful pictures that reflect a desired lifestyle appears to be a winning concept. Divergencies between written text and pictures might also be a contributory factor when it comes to succesfully building a personal brand via blogging.

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Sandén, Filip, and Maria Lidman. "Att vara en vara : En studie om att kommunicera sin identitet på Internet med bloggen som verktyg." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20666.

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The users of social media channels are today increasing rapidly. Because of this it has become more important for individuals to be seen and stand out of the crowd. The concept of personal branding has become more widespread and is today an important factor for individuals who want to communicate their personality on the Internet.The purpose of this study is to examine the role of personal branding in today’s society and to find similarities in how established bloggers use communication tools to increase their visibility. This has been done through qualitative interviews with individuals who write and shape their blogs depending on how they want to be seen on the Internet.By analysing our findings we came to the conclusion that personal branding is becoming more important in a world that is becoming more and more digitalized. Since the study has been viewed on from a transmitter perspective we have created a model that has the purpose to be an alternative guideline to show how to create a strong personal brand with a blog as the communication tool.

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McKenzie, Heather Marie. "Why Bother Blogging? Motivations for Adults in the United States to Maintain a Personal Journal Blog." NCSU, 2008. http://www.lib.ncsu.edu/theses/available/etd-03182008-224555/.

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A blog is an online journal that is updated regularly and usually maintained by a single author. Roughly 8 to 9 percent of adult Internet users in the U.S. maintain a blog, which is about 12 million people. This study examines the most prevalent motivations for adults in the U.S. to maintain a specific type of blog â the personal journal blog. The personal journal blog is defined as a blog maintained by one person and containing mostly personal experiences, thoughts, and feelings. An online survey of 127 personal journal bloggers who updated their blog at least every 4-5 days was conducted in December 2007 and January 2008. Participants in the survey represented a wide range of ages, geographical locations, and educational achievement levels, with most being 25 â 44 years old, female, White, and having at least some college education. Results indicate that the two most prevalent motivations for adults in the U.S. to maintain a personal journal blog are: (a) to entertain oneself and (b) to clarify thoughts and/or emotions. Survey participants also responded to questions regarding their feelings about blogging. Implications for the field of counseling and future research on the topic are addressed.

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Milne, James M. "Weblogs and the Technology Lifecycle: Context, Geek-Chic and Personal Community." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000300.

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Broman, Rebecka. "Hur bloggenfenomenet kan användas för att etablera bloggskribentens personliga varumärke och möjliggöra företagande." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20845.

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Det ämne som behandlas i denna uppsats är hur bloggfenomenet kan användas för att etablera bloggskribentens personliga varumärke, vilket i sin tur kan möjliggöra en utveckling av bloggarens karriär i form av entreprenörskap och företagande samt samarbete med etablerade företag. Syftet är att undersöka bloggfenomenet ur ett helhetsperspektiv, vilket innebär att en kvalitativ webbenkät besvarats av personer med insyn och erfarenhet av de ämnen som behandlas. Dessa respondenter utgörs av nio av Sveriges främsta och mest inflytelserika bloggskribenter, fyra specialister samt två företag som på olika sätt samarbetat med framstående bloggskribenter.Intervjumaterialet har sedan tolkats och analyserats för att identifiera återkommande mönster och teman. Då uppsatsen har sin utgångspunkt i en kombination av analytisk induktion och grundad teori har dessa teman varit avgörande för den teoretiska anknytningen. De slutsatser som kan presenteras utifrån undersökningsresultatet låter påvisa bloggfenomenets lämplighet i avseende att etablera bloggskribentens personliga varumärke och möjliggöra olika former av företagande. Genom den personliga bloggen kan bloggskribenten påverka hur det personliga varumärket uppfattas av omgivningen, framhäva sin kompetens samt etablera kontakt med såväl målgrupp som potentiella arbetsgivare. The subject handled in this essay is how the blog phenomenon can be used to establish the bloggers personal brand, which can allow the development of the bloggers career in terms of entrepreneurship, enterprise and cooperation with established companies. The aim is to investigate the blog phenomenon from a holistic perspective, which means that a qualitative online survey has been answered by those people with insight and experience of the topics handled in this essay.These respondents includes nine of Sweden's most important and influential bloggers, four specialists and two companies who in one way or another has experiences in cooperation with prominent bloggers. Afterwards the interviews has been interpreted and analyzed to identify recurring themes in the material. As this essay is based on a combination of analytic induction and grounded theory, these themes have been crucial to the theoretical extension. The results and conclusions that can be presented demonstrates the suitability of the blog phenomenon to establish the bloggers personalbrand and also allow various forms of enterprising. On the personal blog, the blogger can influence how the personal brand is perceived by the society, feature their personal skills and establish contact with both the readers and potential employers.

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Lund, Malin, and Maya Sundlöf. "Produktexponering på sociala medier : En studie om hur bloggar och Snapchat påverkar konsumenters inköpsbeslut." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19551.

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Titel: Produktexponering på sociala medier - en studie om hur bloggar och Snapchat påverkar konsumenters inköpsbeslut. Nivå: C-uppsats i ämnet företagsekonomi Författare: Maya Sundlöf och Malin Lund Handledare: Jonas Kågström Datum: 2015 Syfte: Vårt syfte är att undersöka om konsumenters inköpsbeslut och val av varumärke påverkas av exponering av produkter på bloggar respektive Snapchat. Syftet med studien är att undersöka om konsumenter blir påverkade av kända personers produktexponeringar på deras bloggar och på deras Snapchat. Metod: I studien genomfördes ett experiment med 98 deltagare som var uppdelade i fyra experimentgrupper. I studien blev en experimentgrupp exponerad av produkter från blogginlägg och en annan experimentgrupp blev exponerad av produkter från bloggares Snapchat. I resterande två experimentgrupper tillämpades defaulteffekten för att se om det skulle påverka deras val av varumärke. Resultat & slutsats: Resultatet visar att Snapchat är den typ av social media som personer i större utsträckning blir påverkade av vid produktexponeringar. Bloggar påverkar i större utsträckning ett inköpsbeslut när kända personer ger rekommendationer. Vår slutsats är att Snapchat är ett fungerande marknadsföringsverktyg när det gäller att marknadsföra produkter och väcka uppmärksamhet hos personer. Bloggar är också ett fungerande marknadsföringsverktyg och påverkar konsumenten mest när någon vill marknadsföra ett varumärke för en produkt. Förslag till fortsatt forskning: Se marknadsföring via sociala medier från ett företagsperspektiv, hur företagen tänker vid val av kända personer att marknadsföra sig via samt hur bloggare tänker vid val av företag att samarbeta med. Uppsatsens bidrag: Då bloggar visat sig vara ett bra marknadsföringsverktyg valde vi att genomföra en studie om Snapchat är ett likvärdigt marknadsföringsverktyg då forskningsområdet om detta är svagt. Vi har även undersökt om produktexponering påverkar konsumenters inköpsbeslut. Nyckelord: Sociala medier, celebrity endorsement, blogg, Snapchat, varumärke, defaulteffekt, personal branding Title: Product Exposure on social media - a study on how blogs and Snapchat influence consumers' purchasing decisions. Level: Final assignment for Bachelor´s Degree in Business Administration: Marketing Author: Maya Sundlöf and Malin Lund Supervisor: Jonas Kågström Date: 2015 Aim: Our aim of this study is to investigate whether consumers' purchase decisions and brand of choice is affected by exposure of the products on blogs and Snapchat. The purpose of this study is to investigate whether consumers are affected by known person’s product exposure on their blogs and on their Snapchat. Method: The study conducted an experiment with 98 participants who were divided into four experimental groups. The study was an experimental group exposed to products from blog posts and another experimental group were exposed products from bloggers Snapchat. In the remaining two experimental groups were applied default effect to see if it would influence their choice of brand. Results & Conclusion: The result shows that Snapchat is the kind of social media as people increasingly become affected by the product exposures. Blogs influences to a greater extent a purchase decision when famous people give recommendations. Our conclusion is that Snapchat is an effective marketing tool when it comes to marketing products and attract attention of people. Blogs are also an effective marketing tool and affects the consumer the most when someone wants to advertise a brand name for a product. Suggestions for further research: Marketing on social media from a business perspective, how businesses in the choice of celebrity endorsement to work with and how do bloggers in the selection of companies to work with. Contribution of the thesis: When blogs proved to be a good marketing tool, we chose to conduct a study on snapchat is an equivalent marketing then research on this is weak. We also investigated whether the product exposure affects consumers' purchasing decisions. Key words: Social media, celebrity endorsement, blog, Snapchat, trademarks, default effect, personal branding

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Buhay, Rosanna, and Emma Ingberg. "Bloggare som varumärke : En kvalitativ studie om bloggares personliga varumärken – ur läsares, företags och såväl en bloggares perspektiv." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27632.

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Bakgrund: Användningen av sociala medier har blivit väldigt populärt och är ett effektivt verktyg för att kommunicera, inspirera, publicera och dela med sig om sig själv vilket kan ske genom bland annat bloggar. Bloggandet har haft en snabb tillväxt och är idag ett enormt effektivt marknadsföringsverktyg. Företag har i allt större utsträckning börjat uppmärksamma bloggarna som ett kommunikationsverktyg då det anses vara ett tidseffektivt sätt att marknadsföra sig på. Eftersom bloggvärlden blivit så pass stor finns det idag flera olika typer av bloggare. Modebloggar är en av flera bloggtyper som blivit stora då de skiljer sig från de traditionella marknadsföringskanalerna på så vis att modebloggare kan skapa såväl intimitet med som förtroende hos läsaren vilket är något en vanlig marknadsföringskanal inte kan. Syfte: Syftet med denna uppsats är att undersöka hur ett personligt varumärke skapas och vilka faktorer i omgivningen som påverkar synen på varumärket. Studien kommer baseras på hur bloggare själva ser på sitt personliga varumärke och även hur andra aktörer, så som företag och läsare, uppfattar bloggares personliga varumärke. Teori: Det valdes ut fyra teorier som handlar bland annat om en rätta tidpunkten att satsa på ett varumärke, vad som krävs för att ett äkta varumärke skall nås, definition om det personliga varumärket och slutligen varumärkestillgångar och mervärde som är kopplade till varumärket. Metod: En kvalitativ studie som består av sju semistrukturerade intervjuer. Empiri: Insamlad data har genererats genom intervjuer med respondenterna. Alla har koppling till bloggvärlden på ett eller annat vis då uppsatsen har fått med aspekten av hur både bloggare, företag samt läsare ser på bloggar och varumärken. Slutsats: Det krävs flera faktorer för att både skapa men även bibehålla sitt varumärke. Det krävs att ständigt sticka ut och vara annorlunda samt genomlysa en tydlig identitet för att på så sätt kunna vara attraktiv för läsare och företag. För bloggaren krävs det stort engagemang och en vilja att ta för sig, vilket bör synas i allt från bildkvalité till uppmärksamhet i sociala medier mer än bara bloggen i sig.

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Simunic, Andrea. "The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12712.

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Background: The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. Hence, blog can be the space where bloggers present, create or edit their self, shifting between who they really are and who they desire to be.Purpose: The purpose of this study is to get a deeper insight into the phenomenon of the fashion blogger by investigating bloggers self-presentation through the blog and the relation of their online identity to their real- and ideal-self.Design/method: This study was designed as an exploratory two case study. The data was collected by using three different methods: the content analysis, the go-along method and the semi-structured interviews. The sources included blog content, human behavior and verbalnarratives. The thematic analysis technique was used to analyze the data.Results: Case I, a professional Croatian blogger, showed the usage of indirect elements to present the self on the blog and through blogging activities as well as the usage of ingratiation to maintain personal and business relationships, and competence to present the self as professionally competent. It also showed the usage of photo shooting as a cue for impression management as well as the struggle between different selves on the blog. Finally, the results highlighted the role of the blog in actualizing the self. Case II, a hobby Croatian blogger, showed the usage of direct and indirect elements to present the self on the blog and through blogging activities, as well as the intention to create a ‘fashionable personae’. It showed the usage of ingratiation to appear likeable and to get recognition, and competence to present the self as social. Analysis indicated the practice of fashion through dressing with an intention to create the ‘blogger’ identity and reach the ideal-self. The blog was found to be the place for practicing the self-confidence and the self-identity construction.Conclusion: Case I showed the extensive conscious usage of the blog features and engagement into the blogging activities to present the self and usage of two self-presentation strategies; ingratiation and competence. Overall, it showed that the identity presented on the blog is majorly a reflection of already constructed identity and descriptive self while the significance of the blog is seen in the desire to reach self-actualization. Case II showed more unconscious usage of the blog features and engagement into the blogging activities to present the self and usage of two self-presentation strategies: ingratiation and competence. It also showed that the online identity on the blog mainly serves as a ‘trial identity’ through which the real-self is yetto be found and defined and through which the ideal-self is constantly reached. This study presents the first step into understanding how can blogger’s self-identity and self-presentation can be beneficial for the brand’s marketing strategy.

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Books on the topic "Personal blog"

The Baghdad blog. Atlantic on behalf of Guardian Newspapers, 2003.

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Elfarra, Mona. From Gaza-- with love: Popular blog. Bayt al-Yasmīn, 2011.

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Riverbend. Baghdad burning: Girl blog from Iraq. The Feminist Press, 2004.

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Riverbend and Riverbend. Baghdad burning: Girl blog from Iraq. The Feminist Press, 2005.

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Baghdad burning II: More girl blog from Iraq. The Feminist Press, 2006.

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The blog of war: Front-line dispatches from soldiers in Iraq and Afghanistan. Simon & Schuster Paperbacks, 2006.

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Martin, George E. Blow, bugle, blow. Opuscula, 1986.

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Gila Mok, gila talk!: A blog collections. Gadfly Publication, 2009.

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Blow the fire. Tana Press, 1986.

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Ofoegbu, Leslie Jean. Blow the fire. Tana Press, 1986.

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Book chapters on the topic "Personal blog"

Kaji, Hideki, and Masatoshi Arikawa. "Blog Based Personal LBS." In Distributed, Ambient, and Pervasive Interactions. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39351-8_14.

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Gerani, Shima, Mostafa Keikha, Mark Carman, and Fabio Crestani. "Personal Blog Retrieval Using Opinion Features." In Lecture Notes in Computer Science. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-20161-5_85.

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Pinjamaa, Noora. "Evolution of the Blog Genre: The Emergence of the Corporate Personal Blog." In Lecture Notes in Business Information Processing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-43597-8_1.

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Peng, Yuanyuan, Yangsen Zhang, Shujing Huang, Ruoyu Chen, and Jianqing You. "Resolution of Personal Pronoun Anaphora in Chinese Micro-blog." In Lecture Notes in Computer Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-04015-4_51.

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Tomberg, Vladimir, Mart Laanpere, and David Lamas. "Learning Flow Management and Semantic Data Exchange between Blog-Based Personal Learning Environments." In HCI in Work and Learning, Life and Leisure. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-16607-5_23.

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dos Santos, Artur Filipe, and Marta Loureiro dos Santos. "World Heritage on Institutional Pages, Personal Pages and Blogs." In Lecture Notes in Networks and Systems. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-93677-8_37.

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Nishihara, Yoko, Keita Sato, and Wataru Sunayama. "Event Extraction and Visualization for Obtaining Personal Experiences from Blogs." In Lecture Notes in Computer Science. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-02559-4_35.

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Mishne, Gilad, and Maarten de Rijke. "Language Model Mixtures for Contextual Ad Placement in Personal Blogs." In Advances in Natural Language Processing. Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/11816508_44.

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Anyan, Jennifer. "Boredom and Reinvention for the Female Gaze Within Personal Fashion Blogs." In Twenty-first Century Feminism. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137492852_4.

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Kaji, Hideki, and Masatoshi Arikawa. "Location-Aware Reminders with Personal Life Content on Place-Enhanced Blogs." In Web and Wireless Geographical Information Systems. Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-89903-7_15.

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Conference papers on the topic "Personal blog"

Lin, Yu-Ru, and Hari Sundaram. "Blog Antenna: Summarization of Personal Blog Temporal Dynamics Based on Self-Similarity Factorization." In Multimedia and Expo, 2007 IEEE International Conference on. IEEE, 2007. http://dx.doi.org/10.1109/icme.2007.4284706.

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Li, Gang, and Yi Li. "A Study on Blog Based Personal Knowledge Management." In 2009 Second International Workshop on Knowledge Discovery and Data Mining (WKDD). IEEE, 2009. http://dx.doi.org/10.1109/wkdd.2009.166.

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Kaji, Hideki, and Masatoshi Arikawa. "Personal location based services on place-enhanced blog." In Proceeding of the 16th ACM international conference. ACM Press, 2008. http://dx.doi.org/10.1145/1459359.1459521.

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Xueji Sun, Si Li, Weiran Xu, Guang Chen, and Jun Guo. "Machine learning based blog classification personal vs. official facet." In 2011 3rd International Conference on Computer Research and Development (ICCRD). IEEE, 2011. http://dx.doi.org/10.1109/iccrd.2011.5763967.

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Coombs, Michael J., Holger M. Jaenisch, and James W. Handley. "Formal analytical modeling of blog content as personal narrative." In SPIE Defense and Security Symposium, edited by Dawn A. Trevisani. SPIE, 2008. http://dx.doi.org/10.1117/12.775563.

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Markova, Anna. "THE TOURIST BLOG: BETWEEN PERSONAL TRAVELOGUE AND COMMUNICATION FOR VALORISING CULTURAL HERITAGE." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.65.

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In the context of the specifics of tourism discourse and communication through blogs, the paper presents an analysis of the image of the cultural heritage of the municipality of Kazanlak in 30 publications in French-language tourist blogs from the last ten years. The various discursive strategies and linguistic tools that can be identified in these texts are explored through the prism of their contribution to structuring a presentation that goes beyond the story of personal travel and emphasizes authenticity, identity and axiological charge, aesthetic value and the invitation to discover alterity in the described tangible and intangible cultural heritage. Elements that bring the discourse thus constructed closer to a communication that valorises cultural property. Thus, beyond the possibility of outlining the image of cultural heritage perceived by the foreign tourist, useful with a view to the efforts to promote it, the issue of the foreign tourist blog as a potential interesting component of communication campaigns in the field of cultural tourism deserves attention.

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Chen, Jui-Hung, Timothy K. Shih, Chun-Chia Wang, Shu-Wei Yeh, and Chen-Yu Lee. "Combine Personal Blog Functionalities with LMS Using Tools Interoperability Architecture." In 22nd International Conference on Advanced Information Networking and Applications (aina 2008). IEEE, 2008. http://dx.doi.org/10.1109/aina.2008.43.

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Li Chen and Ying Yang. "The effect of internet-lifestyle on personal blog template preference." In Conceptual Design (CAID/CD). IEEE, 2008. http://dx.doi.org/10.1109/caidcd.2008.4730550.

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Huang, Xian-ying, Ran Lu, Zhi-hao Wang, and Zhen-fang Zhu. "Personal micro-blog recommendation based on user characteristics and user preference." In 2017 13th International Conference on Natural Computation, Fuzzy Systems and Knowledge Discovery (ICNC-FSKD). IEEE, 2017. http://dx.doi.org/10.1109/fskd.2017.8393337.

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Li, Hongfei, Xiaolu Yang, and Shu Zhao. "Research on Postgraduate's Personal Knowledge Management Based on Blog and RSS." In 2008 International Symposium on Knowledge Acquisition and Modeling (KAM). IEEE, 2008. http://dx.doi.org/10.1109/kam.2008.129.

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Reports on the topic "Personal blog"

Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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