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Journal articles on the topic 'Personal endorsement'

Author: Grafiati

Published: 10 December 2022

Last updated: 31 July 2025

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1

Zhaoxin, Luan, Jennifer Pomperada, and Mylene Bautista. "Consumers' Buying Intentions with Apparel Brands." International Multidisciplinary Journal of Research for Innovation, Sustainability and Excellence (IMJRISE) 2, no. 4 (2025): 264–72. https://doi.org/10.5281/zenodo.15220408.

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<strong>Abstract:</strong> <strong> </strong> This study examines key factors influencing consumer buying intentions in the apparel industry, focusing on brand, quality, price, and endorsement. Using a descriptive research design, data were collected from 145 respondents through stratified sampling and a self-made questionnaire. Findings indicate that most respondents were older, male, and had a lower educational background but a higher personal income. Brand, price, and endorsement significantly influenced consumer buying decisions, while quality had a lesser impact. Key factors shaping

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Rozzaqi, Muhammad Syahrul. "Digital Economy : Economic Innovation Through Digital Branding Via Instagram Platform for MSMEs." SERUNAI 2, no. 2 (2024): 82–93. http://dx.doi.org/10.63019/serunai.v2i2.48.

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This research aimed to describe how Fadil Jaidi’s endorsement content on Instagram, to analyse Fadil Jaidi’s personal branding on Instagram in relation to endorsement content, and to determine the impact of Fadil Jaidi’s endorsements. This was qualitative research. The results of the research showed that Fadil Jaidi’s endorsement content could influence the audience and also his MSMEs. This was an innovative result that also represented the economic environment transitioning from direct shopping to online shopping, with Fadil Jaidi himself being one of the Gen Z influencers who significantly i

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Sa'adah, Siti, and Intan Rizky Mutiaz. "ASPEK COMPETENCY CIRCLE-P SELEBGRAM DALAM MENGKONTRUKSI PERSONAL BRANDING UNTUK MENINGKATKAN KETERLIBATAN DARING AUDIENCE PADA ENDORSEMENT." ANDHARUPA 10, no. 02 (2024): 160–72. http://dx.doi.org/10.33633/andharupa.v10i02.6426.

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Abstrak Instagram sebagai media sosial yang memiliki ekosistem tersendiri mampu menjadi medium bagi para selebgram untuk mengkontruksi dirinya sekaligus memonetisasinya melalui kesepakatan dukungan komersial. Penelitian ini mengulas konsep personal branding yang dikontruksi selebgram, konten endorsement produk fesyen, dan keterlibatan daring audience untuk mengidentifikasi hubungan antara personal branding selebgram dan konten endorsement selebriti instagram dalam menciptakan dan meningkatkan keterlibatan daring audience. Penelitian ini bertujuan untuk mengkaji personal branding selebgram mela

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Kurniawati, Maria Eka. "Consumers’ Perception on Multiple Product Endorsements by Celebrity in Instagram Study Case." Communicare : Journal of Communication Studies 5, no. 2 (2019): 47. http://dx.doi.org/10.37535/101005220184.

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Internet had made important changes in economic and social life. It provides interaction and a lot of information that create connection for marketers to reach out and touch their customers especially through Social Media. For present, Instagram is the most popular social media sites in Indonesia. Instagram provide an opportunity for one of the marketing strategies by using celebrity endorser to share their visual contents. Unique post and related content can engage consumers in a personal way and affect people on an emotional level. Celebrity Endorsement according to McCracken (1989) is a tra

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Fan, Fei. "Exploratory study about audience response to product endorsements by online DIY celebrities and traditional celebrities." Young Consumers 22, no. 2 (2021): 169–84. http://dx.doi.org/10.1108/yc-10-2020-1224.

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Purpose Celebrity endorsement is common in the marketing communications context, especially in the Asian market. Thanks to the popularity of online DIY celebrities, many marketing communications practitioners have started to involve such celebrities in brand and product endorsement strategies. However, few existing studies have compared the endorsement persuasiveness of online DIY celebrity endorsers with traditional celebrity endorsers, particularly in the Asian market. Therefore, the purpose of this paper is to fill the literature gap by examining how consumers perceive and evaluate online D

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Kahalon, Rotem, Orly Bareket, Andrea C. Vial, Nora Sassenhagen, Julia C. Becker, and Nurit Shnabel. "The Madonna-Whore Dichotomy Is Associated With Patriarchy Endorsement: Evidence From Israel, the United States, and Germany." Psychology of Women Quarterly 43, no. 3 (2019): 348–67. http://dx.doi.org/10.1177/0361684319843298.

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The madonna-whore dichotomy denotes polarized perceptions of women as either good and chaste or as bad and promiscuous. In the present research, we examined the correlates of madonna-whore dichotomy among samples of heterosexual Israeli, U.S., and German women and heterosexual U.S. and German men. Demonstrating cross-cultural generalizability, madonna-whore dichotomy endorsement correlated with endorsement of patriarchy-supporting ideologies across samples. U.S. (but not German) men’s madonna-whore dichotomy endorsement negatively correlated with their sexual satisfaction in romantic relations

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Goode, Chris, Lucas A. Keefer, and Ludwin E. Molina. "A Compensatory Control Account of Meritocracy." Journal of Social and Political Psychology 2, no. 1 (2014): 313–34. http://dx.doi.org/10.5964/jspp.v2i1.372.

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Why are people motivated to support social systems that claim to distribute resources based on hard work and effort, even when those systems seem unfair? Recent research on compensatory control shows that lowered perceptions of personal control motivate a greater endorsement of external systems (e.g., God, government) that compensate for a lack of personal control. The present studies demonstrate that U.S. citizens’ faith in a popular economic ideology, namely the belief that hard work guarantees success (i.e., meritocracy), similarly increases under conditions of decreased personal control. W

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Nivetha, S. Sri, M. Balasuriyan, K. P. Naachimuthu, R. Leebika, P. Banupriya, and Nikoletta Hossó. "Impact of Celebrity Endorsement on Purchase Intention among Young Adults." FMDB Transactions on Sustainable Technoprise Letters 2, no. 2 (2024): 53–67. https://doi.org/10.69888/ftstpl.2024.000230.

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Celebrity endorsements wield substantial influence on consumer behaviour, particularly among young adults, yet the perceptions and attitudes towards these endorsements remain complex and multifaceted. This study aims to elucidate these dynamics by exploring the factors that shape young adults' responses to celebrity endorsements in the context of purchase intentions. Through qualitative research conducted in Tamil Nadu, India, among 50 participants aged 18-21, this study employed semi-structured interviews to delve into participants' perceptions of credibility, authenticity, and the relevance

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Trakas, Marina. "The sense of mineness in personal memory: problems for the endorsement model." Estudios de Filosofía, no. 64 (July 30, 2021): 155–72. http://dx.doi.org/10.17533/udea.ef.n64a08.

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What does it take for a subject to experience a personal memory as being her own? According to Fernández’ (2019) model of endorsement, this particular phenomenal quality of our memories, their “sense of mineness”, can be explained in terms of the experience of the mnemonic content as veridical. In this article, I criticize this model for two reasons: (a) the evidence that is used by Fernández to ground his theoretical proposal is dubious; and more importantly, (b) the endorsement model does not accommodate many non-pathological everyday memories that preserve their sense of mineness, but who

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Sudirjo, Frans, Darmiono Darmiono, and Muhamad Ammar Muhtadi. "The Influence of Personal Branding, Influencer Endorsement, and Customer Engagement on Brand Affinity in the Cosmetics Industry in Indonesia." West Science Interdisciplinary Studies 2, no. 04 (2024): 831–40. http://dx.doi.org/10.58812/wsis.v2i04.825.

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This quantitative study explores the influence of personal branding, influencer endorsement, and customer engagement on brand affinity within the cosmetics industry in Indonesia. A sample of 176 cosmetic consumers was surveyed, and data were analyzed using structural equation modeling (SEM) with partial least squares (PLS) path analysis. The findings reveal significant positive relationships between personal branding, influencer endorsement, customer engagement, and brand affinity. Specifically, personal branding and influencer endorsement were found to have strong positive effects on brand af

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Rapanta, Chrysi, and Lorenzo Cantoni. "The LinkedIn Endorsement Game: Why and How Professionals Attribute Skills to Others." Business and Professional Communication Quarterly 80, no. 4 (2016): 443–59. http://dx.doi.org/10.1177/2329490616677044.

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The phenomenon of endorsing people for their professional skills on LinkedIn is more and more evident, and it grows along with the expansion of this broadly used professional networking website. This article focuses on the ease with which people endorse others and also accept endorsements and the potential impact of this action on people’s knowledge authority profile. An online survey was answered by 120 professionals from all over the world. The findings reveal some considerations regarding the interrelation between the act of endorsement and how personal, rather than epistemic, its criteria

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Berezhnyk, Sviatoslav. "The Concept of Personal Brand Peculiarities of Using a Personal Brand by Domestic Stars." Issues in Cultural Studies, no. 32 (November 16, 2016): 25–43. https://doi.org/10.31866/2410-1311.32.2016.155718.

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The article is devoted to the consideration of personal branding. The purpose of the article is to define the term «personal brand» on the basis of foreign and domestic research, to explore its importance for cultural science, to analyze the differences between the use of personal branding by domestic and foreign artists. The problem statement consists in the study of new theoretical and practical methods of using a personal brand in the field of cultural industry. The scientific novelty lies in the consideration of contemporary technologies of realiza

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Marie, Sarah. "Influence of Celebrity Endorsement on Public Relations Campaigns in Canada." International Journal of Communication and Public Relation 10, no. 1 (2025): 23–33. https://doi.org/10.47604/ijcpr.3196.

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Purpose: The study set out to influence of celebrity endorsement on public relations campaigns in Canada Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Studies indicate that Canadian audiences are more likely to trust brands associat

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Basha, Dr S. Md Karimulla, Dr Tadipigari Mahesh Babu, Dr Samuel Mores Geddam, and Soumya Vijaykumar Sirsali. "Emotional Resonance in Marketing: Analysing the Effectiveness of Emotional Appeals in Advertising among Generation Z." International Journal of Environmental Sciences 11, no. 9s (2025): 16–43. https://doi.org/10.64252/v50agp52.

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The research explores the role of eleven emotional appeals—musical, empathy, youth, popularity, endorsement, adventure, fear, humour, romantic, personal, and social—on Generation Z, a generation recognized for their overtly digital lifestyle and diverse interests. Using a one-way repeated measures ANOVA, the results show that there are significant differences between the appeal effects. Appeals to music, empathy and youth have the greatest effect on this group whereas appeals to humour, romance and the personal direct connection play no meaningful role. There are also gender effects, as males

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Sumaktoyo, Nathanael Gratias, Victor Ottati, and Vinaya Untoro. "The Paradoxical Religiosity Effect: Religion and Politics in Indonesia and the United States." Politics and Religion 9, no. 3 (2015): 481–507. http://dx.doi.org/10.1017/s175504831500053x.

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AbstractWe argue that personal religiosity and political religiosity are distinct attributes of a political candidate. Personal religiosity reflects a candidate's level of personal religious commitment and political religiosity reflects the candidate's policy regarding separating versus blending religion and politics. The paradoxical religiosity hypothesis predicts that, within a democracy, personal religiosity will increase voters' endorsement of a candidate whereas political religiosity will decrease voters' endorsement. We test this hypothesis comparatively in two experiments, one performed

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Thananchaitaveechote, Anchaleeporn, Amorn Thoongsuwan, and Shayut Pavapanunkul. "The Personal Branding Model by Celebrity Endorsement in Thai Film Business." PSAKU International Journal of Interdisciplinary Research 7, no. 1 (2018): 84–95. http://dx.doi.org/10.12778/235108618x15452373746333.

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Kamal, Nitsa Sherif. "The Effect of Celebrity Endorsement on Consumer Buying Behaviour: An Applied Study on the Real Estate Market in Egypt." Archives of Business Research 12, no. 5 (2024): 98–133. http://dx.doi.org/10.14738/abr.125.17038.

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Marketers believe that the use of celebrities is important in order to gain customers’ attention and make customers interested in buying real estate or any product. That is why nowadays, companies spend huge amounts of money for the use of celebrity endorsements in the marketing of products. In fact, Celebrity Endorsement is viewed as a billion dollar industry in today’s era” (Giridhar, 2012) While, a celebrity is someone who is famous and known for certain characteristics that people usually identity with, the act of endorsement is actually considered the communication channel in which a cert

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Ulloa, Emilio C., Lisa H. Jaycox, Grant N. Marshall, and Rebecca L. Collins. "Acculturation, Gender Stereotypes, and Attitudes About Dating Violence Among Latino Youth." Violence and Victims 19, no. 3 (2004): 273–87. http://dx.doi.org/10.1891/vivi.19.3.273.65765.

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This study examined the relationship between personal characteristics (gender, acculturation, belief in gender stereotypes, recent dating experiences), and attitudes and knowledge about dating violence in urban Latino youth (N= 678). All participants completed self-administered surveys at school. Relative to girls, boys held more problematic (proviolence) attitudes about dating violence and reported less knowledge about dating violence and its consequences. Teens who were more traditional (less acculturated), those who endorsed gender stereotypes, and those who reported recent fearful dating e

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Nugraha, Yoga Aji, Samian Samian, and Corina D. Riantoputra. "Anteseden leader endorsement: Perspektif teori identitas sosial." Jurnal Psikologi Sosial 18, no. 3 (2020): 224–35. http://dx.doi.org/10.7454/jps.2020.22.

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Salah satu kunci dari efektivitas kepemimpinan adalah bagaimana seorang pemimpin diterima dan didukung oleh bawahannya (leader endorsement). Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi dukungan bawahan terhadap pemimpin berdasarkan teori identitas sosial. Artikel ini memiliki hipotesis bahwa prototipikalitas pemimpin (leader prototypicality) dan personal bases of power dari pemimpin (expert power dan referent power) memengaruhi dukungan bawahan terhadap pemimpinnya. Menggunakan online surveys kami berhasil mendapatkan partisipan sebanyak 135 karyawan dari ber

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Rogobete, Silviu E., Leslie J. Francis, and Ursula McKenna. "Examining the Connection between Religion and Attitude toward Socio-Economic Human Rights and Attitude toward Euthanasia and Abortion among Romanian Orthodox Adolescents: Contrasting the Effects of Intrinsic and Extrinsic Religiosity." International Journal of Environmental Research and Public Health 18, no. 20 (2021): 10837. http://dx.doi.org/10.3390/ijerph182010837.

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This study examines the complex connection linking religion, social attitudes, and human rights in Romania, drawing on the classic distinction between extrinsic religiosity (as reflected in church attendance) and intrinsic religiosity (as reflected in personal prayer). The hypothesis that these forms of religiosity may function differently in relation to different areas of social attitudes is tested among Romanian Orthodox adolescents (N = 400), drawing on validated measures developed by the International Empirical Research Program Religion and Human Rights 2.0 to assess attitude toward socio-

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Williams, Richard D. "Another invasion! environmental insurance coverage claims based on the personal injury endorsement." Environmental Claims Journal 5, no. 3 (1993): 391–400. http://dx.doi.org/10.1080/10406029309355077.

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Williams, Richard D. "The personal injury endorsement: An insurer reply to the misguided policyholder lawyer." Environmental Claims Journal 6, no. 1 (1993): 79–87. http://dx.doi.org/10.1080/10406029309379194.

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Huynh, Alex C., Harrison Oakes, Garrett R. Shay, and Ian McGregor. "The Wisdom in Virtue: Pursuit of Virtue Predicts Wise Reasoning About Personal Conflicts." Psychological Science 28, no. 12 (2017): 1848–56. http://dx.doi.org/10.1177/0956797617722621.

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Most people can reason relatively wisely about others’ social conflicts, but often struggle to do so about their own (i.e., Solomon’s paradox). We suggest that true wisdom should involve the ability to reason wisely about both others’ and one’s own social conflicts, and we investigated the pursuit of virtue as a construct that predicts this broader capacity for wisdom. Results across two studies support prior findings regarding Solomon’s paradox: Participants ( N = 623) more strongly endorsed wise-reasoning strategies (e.g., intellectual humility, adopting an outsider’s perspective) for resolv

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Raissa, Nasywa Zeint, Cecep Safaatul Barkah, Iwan Sukoco, and Nurillah Jamil Achmawati Novel. "Analisis Strategi Endorsement Influencer pada Brand X di Sosial Media." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 2 (2024): 583–89. http://dx.doi.org/10.47233/jkomdis.v4i2.1860.

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Penelitian ini menganalisis strategi endorsement influencer yang diterapkan oleh brand X di platform media sosial, khususnya Instagram. Brand X menggunakan influencer terkenal seperti Tasya Farasya, Abel Cantika, Rachel Vennya, dan Fadil Jaidi untuk meningkatkan kesadaran merek dan penjualan produk mereka. Studi ini mengukur efektivitas strategi endorsement dengan mengevaluasi beberapa metrik kunci, termasuk peningkatan jumlah pengikut, jumlah ulasan dan sebutan produk, serta peningkatan angka penjualan. Hasil penelitian menunjukkan bahwa pendekatan yang digunakan oleh setiap influencer member

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Goelzner, Herbert, Abraham Stefanidis, and Moshe Banai. "Ethically questionable negotiation tactics in the Austrian workplace." European Business Review 31, no. 1 (2019): 115–38. http://dx.doi.org/10.1108/ebr-08-2015-0081.

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Purpose This study aims to generalize the research findings about the impact of individualism-collectivism, ethical idealism and inter-personal trust on ethically questionable negotiation tactics, such as pretending, deceiving and lying, in a Germanic culture, namely, that of Austria. Design/methodology/approach Survey questionnaires translated from English to German were collected from 304 respondents. A regression analysis was used to test the contribution of the independent variables to the explanation of negotiators’ attitudes towards questionable negotiation tactics. Findings The research

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Attari, Shahzeen Z., David H. Krantz, and Elke U. Weber. "Energy conservation goals: What people adopt, what they recommend, and why." Judgment and Decision Making 11, no. 4 (2016): 342–51. http://dx.doi.org/10.1017/s1930297500003776.

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AbstractFailures to reduce greenhouse gas emissions by adopting policies, technologies, and lifestyle changes have led the world to the brink of crisis, or likely beyond. Here we use Internet surveys to attempt to understand these failures by studying factors that affect the adoption of personal energy conservation behaviors and also endorsement of energy conservation goals proposed for others. We demonstrate an asymmetry between goals for self and others (“I’ll do the easy thing, you do the hard thing”), but we show that this asymmetry is partly produced by actor/observer differences: people

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Cheng, Chi-Ying, and Ying-Yi Hong. "Kiasu and Creativity in Singapore: An Empirical Test of the Situated Dynamics Framework." Management and Organization Review 13, no. 4 (2017): 871–94. http://dx.doi.org/10.1017/mor.2017.41.

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ABSTRACTThis article investigates how Singaporeans’ creativity is influenced byKiasu, an indigenous construct corresponding to fear of losing out. We examine the impact of Kiasu on creativity, both as a personal value and a shared cultural norm in four studies. Study 1 showed that Singaporeans’ Kiasu value endorsement predicts lower individual creativity. Study 2 demonstrated that this negative relationship is mediated by a self-regulatory focus on prevention. Study 3 further showed the impact of Kiasu as a personal value and a cultural norm by finding a significant three-way interaction effec

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Tri, Ha Minh. "Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam." HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION 12, no. 1 (2022): 92–107. http://dx.doi.org/10.46223/hcmcoujs.econ.en.12.1.2165.2022.

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This study investigates how celebrity characteristics (including credibility, attractiveness, product-image match), personal characteristics (including self - satisfaction and expression power), and social characteristics (including peer influence) influence consumer purchasing behavior via imitation behavior in the case Toyota Vios brand. A questionnaire-based survey of 306 respondents across Vietnam was conducted using convenience and snowball sampling methods. Online and face-to-face interviews were conducted. A structural equation modelling approach was used to analyze the data. The result

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Verkasalo, Markku, and Marjaana Lindeman. "Personal ideals and socially desirable responding." European Journal of Personality 8, no. 5 (1994): 385–93. http://dx.doi.org/10.1002/per.2410080504.

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The effect of personal ideals on socially desirable responding (impression management or IM, and self‐deception or SDE) was examined in a study of 428 undergraduate students. The subjects indicated their endorsement of 56 values and filled in Paulhus's (1991) Balanced Inventory of Desirable Responding. Three IM types, viz. ingratiators, exemplificators, and intimidators, were defined from the subjects’ personal ideals. We hypothesized that both ingratiators and exemplificators score high and that intimidators score low on IM items. These hypotheses were confirmed, but the result for intimidato

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Swartz, Marvin S., Jeffrey W. Swanson, and John Monahan. "Endorsement of personal benefit of outpatient commitment among persons with severe mental illness." Psychology, Public Policy, and Law 9, no. 1-2 (2003): 70–93. http://dx.doi.org/10.1037/1076-8971.9.1-2.70.

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Cheng, Polly, Winny Shen, and K. Yourie Kim. "Personal Endorsement of Ambivalent Sexism and Career Success: an Investigation of Differential Mechanisms." Journal of Business and Psychology 35, no. 6 (2019): 783–98. http://dx.doi.org/10.1007/s10869-019-09652-9.

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Degner, Juliane, Jana Mangels, and Lysann Zander. "Visualizing Gendered Representations of Male and Female Teachers Using a Reverse Correlation Paradigm." Social Psychology 50, no. 4 (2019): 233–51. http://dx.doi.org/10.1027/1864-9335/a000382.

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Abstract. Stereotypically, men are expected to outperform women in science, technology, engineering, and mathematics (STEM) domains, and women to outperform men in language. We conceptually replicated this association using reverse correlation tasks. Without available gender information, participants generated male images of physics teachers and female images of language teachers (Studies 1 and 3). Personal endorsement of respective ability stereotypes inconsistently predicted these effects (Studies 1 and 3). With unambiguous gender information (Study 2), participants generated feminized image

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Putri, Vega Karina Andira, and Fakhriy Dinansyah. "Meta Verified Trends in Indonesia Related to Brand’s Endorsement Decisions." Jurnal Audience 7, no. 2 (2025): 201–19. https://doi.org/10.33633/ja.v7i2.9902.

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In June 2023, Meta Verified has been available and can be purchased in Indonesia. Meta Verified is a service that allows all Instagram and Facebook users to get a blue tick and several other benefits the company offers. The interest of Instagram users in subscribing to this service is immense because a blue tick accompanying the account name is considered to strengthen an individual's profile. The blue tick is believed to support the personal branding built by someone on Instagram to become more credible. So far, brands have a preference for choosing accounts with a blue tick because they are

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Gaeth, Gary J., Irwin P. Levin, Gaurav Jain, and Eleanor V. Burke. "Toward understanding everyday decision making by adults across the autism spectrum." Judgment and Decision Making 11, no. 6 (2016): 537–47. http://dx.doi.org/10.1017/s1930297500004757.

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AbstractWe focus on the everyday decision making challenges faced by high functioning adults across the Autism Spectrum using both between- and within-group comparisons. We used Mturk, backed by a combination of recruiting and screening procedures, to recruit large samples using an online survey. The main differences between groups were: greater relationship problems at home, school and work for the ASD group compared to the control group; greater difficulty in a variety of everyday decisions and the negative consequences of their decisions; greater aversion to social risks; lower levels of Ra

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Rendy Arfyan and Bayu Pratama S. "STRATEGI PERSONAL BRANDING SELEBGRAM MELALUI MEDIA SOSIAL TIKTOK DALAM ENDORSEMENT ( STUDI KASUS PADA AKUN TIKTOK @CLARAYAAA_ )." Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis 1, no. 2 (2022): 68–70. http://dx.doi.org/10.51903/jimeb.v1i2.354.

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Personal branding dilakukan sebagai salah satu strategi komunikasi untuk menanamkan persepsi positif seseorang kepada publik. Personal branding juga dilakukan secara langsung dan tidak langsung melalui media sosial. Seorang Selebgram perlu memiliki personal branding yang kuat untuk membedakannya dengan Selebgram lain. Salah satu Selebgram Tik Tok yaitu Clara dengan akun Tik Tok @clarayaaaa_. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding yang dilakukan Clara dalam media sosial Tik Tok. Metode yang digunakan yaitu deskriptif kualitatif. Penelitian ini menunjukkan bahwa Se

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Liu, Xiaohua. "Integration or Hesitation: Unraveling Factors Affecting Teachers’ Inclination towards Personal and Students’ Adoption of Generative AI in Language Instruction." International Journal of Technology in Education 8, no. 2 (2025): 502–20. https://doi.org/10.46328/ijte.1103.

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Despite increasing calls for integrating generative AI (GAI) into education, individual teachers still show disparate attitudes and actions. It is thereby pivotal to understand the reasons behind such divergent responses. However, factors affecting teachers’ uptake of GAI in their instruction, particularly their endorsement of students’ engagement with such technology in instructed learning, remain under-explored. This study queried this topic by interviewing 17 language teachers teaching at 10 universities across China. Data analyses identified a range of specific factors underlying those tea

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Newn, Joshua, Ryan M. Kelly, Simon D'Alfonso, and Reeva Lederman. "Examining and Promoting Explainable Recommendations for Personal Sensing Technology Acceptance." Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies 6, no. 3 (2022): 1–27. http://dx.doi.org/10.1145/3550297.

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Personal sensing is a promising approach for enabling the delivery of timely and personalised recommendations to improve mental health and well-being. However, existing research has revealed numerous barriers to personal sensing acceptance. This paper explores the influence of explanations on the acceptability of recommendations based on personal sensing. We conducted a qualitative study using five plausible personal sensing scenarios to elicit prospective users' attitudes towards personal sensing, followed by a reflective interview. Our analysis formed six nuanced design considerations for pe

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Rondonuwu, Theressa, Hongky Dyrgo, and Sweetly Mumu. "Effect Digital Marketing and Influencer Endorsment of the Decission of the Purchase of Products Scarlett Whitening (Case Study the Students STIE Eben Haezer Manado)." Formosa Journal of Applied Sciences 4, no. 1 (2025): 31–46. https://doi.org/10.55927/fjas.v4i1.11058.

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In the digital age, technology affects all aspects of life, including marketing. The digital age gives marketers a new perspective and makes it easier to learn about consumer-friendly products, brands, strategies and services. Digitalization enables personal communication and reaches large groups of consumers. It helps with online advertising, video sharing, mobile phones, web apps and online services. This research investigates the impact of digital marketing and influencer endorsement on the acquisition of Scarlett Whitening products. The analysis use multiple linear regression. Digital mark

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Allooh, Noah N., Christina M. Rummell, and Ronald F. Levant. ""Emo" Culture and Gender Norms in Late Adolescents and Young Adults." Boyhood Studies 7, no. 1 (2013): 21–42. http://dx.doi.org/10.3149/thy.0701.21.

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The present study examined the extent to which youth who endorse emo subculture reject the traditional masculine norm of restrictive emotionality. It also examined the relationships between endorsement and rejection of emo subculture and traditional masculine and feminine norms and masculine gender role conflict. In Study 1 (N = 13) three focus groups were conducted to create the mixed methods Emo Culture Questionnaire (ECQ). In Study 2 (N = 164) exploratory factor analysis of the quantitative part of the ECQ resulted in a 15-item, 4-factor scale; however, due to low reliabilities, only two sc

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Abirami, U., and Jayasree Krishnan. "Attitude towards celebrity endorsement - a case study of adolescent students using personal care products." International Journal of Business Excellence 14, no. 1 (2018): 1. http://dx.doi.org/10.1504/ijbex.2018.088311.

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Abirami, U., and Jayasree Krishnan. "Attitude towards celebrity endorsement - a case study of adolescent students using personal care products." International Journal of Business Excellence 14, no. 1 (2018): 1. http://dx.doi.org/10.1504/ijbex.2018.10009044.

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van der Heijden, Eva, and Maykel Verkuyten. "Educational attainment, political sophistication and anti-immigrant attitudes." Journal of Social and Political Psychology 8, no. 2 (2020): 600–616. http://dx.doi.org/10.5964/jspp.v8i2.1334.

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Among a national sample of Dutch respondents (N = 1,155), this study examined whether the belief configuration of personal political orientation differs for individual level of education, and how it is related to negative attitudes toward immigrant-origin groups and refugee policies. In agreement with the ideological sophistication perspective, the endorsement of social conformity and the acceptance of group-based inequality were found to be more strongly part of the political orientation of higher compared to the lower educated participants. Furthermore, the endorsement of social conformity a

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Park, Sun-Young. "Celebrity Endorsement for Nonprofit Organizations: The Role of Experience-based Fit between Celebrity and Cause." International Business Research 10, no. 1 (2016): 8. http://dx.doi.org/10.5539/ibr.v10n1p8.

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Although using celebrities to raise awareness and funds for social causes is a popular technique these days, little research has offered a theoretical explanation for the effects of a celebrity’s personal values on socially oriented communications. This paper, therefore, aims to investigate the role of celebrity experience with a cause, as well as the celebrity endorser’s association with the not-for-profit organizations, in determining the effectiveness of the celebrity’s endorsement of the cause. Results reveal that a celebrity’s personal experience with the endorsed cause positively influen

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Oliveira de Lima, Taís Elena, Gabriela Diniz Aires, Thayná Siqueira Lipienski, and Thelma Larocca Skare. "Alexithymia, masculinity and sexual behavior among Brazilian men / Alexitimia, masculinidade e comportamento sexual entre homens Brasileiros." Revista de Psicologia 13, no. 1 (2022): 44–58. http://dx.doi.org/10.36517/revpsiufc.13.1.2022.4.

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Normative masculinity and alexithymia may negatively affect sexual life and men’s well-being. In this study, the endorsement of traditional male norms, alexithymia and sexual behavior were assessed through an online survey directed to Brazilian men. Relationship status and religion were also addressed, and associations and correlations between variables were carried out. The survey presented 66 items, including standardized questionnaires, such as Meanings of Adolescent Masculinity Scale, Toronto Alexithymia Scale and Male Sexual Quotient. The sample consisted in 528 Brazilian men with high so

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Lopes, Guilherme S., Nicole Barbaro, Yael Sela, et al. "Endorsement of Social and Personal Values Predicts the Desirability of Men and Women as Long-Term Partners." Evolutionary Psychology 15, no. 4 (2017): 147470491774238. http://dx.doi.org/10.1177/1474704917742384.

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A prospective romantic partner’s desirability as a long-term partner may be affected by the values that he or she endorses. However, few studies have examined the effects of “values” on a person’s desirability as a long-term partner. We hypothesized that individuals who endorse social values (vs. personal values) will be perceived as more desirable long-term partners (Hypothesis 1) and that the endorsement of social values will be especially desirable in a male (vs. female) long-term partner (Hypothesis 2). The current study employed a 2 (sex of prospective partner: male vs. female) × 2 (value

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Li, Leon, Bari Britvan, and Michael Tomasello. "Young children conform more to norms than to preferences." PLOS ONE 16, no. 5 (2021): e0251228. http://dx.doi.org/10.1371/journal.pone.0251228.

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As members of cultural groups, humans continually adhere to social norms and conventions. Researchers have hypothesized that even young children are motivated to act conventionally, but support for this hypothesis has been indirect and open to other interpretations. To further test this hypothesis, we invited 3.5-year-old children (N = 104) to help set up items for a tea party. Children first indicated which items they preferred but then heard an informant (either an adult or another child) endorse other items in terms of either conventional norms or personal preferences. Children conformed (i

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Franco, Marisa, Olivia L. Holmes, Felicia Swafford, Nolan Krueger, and Kenneth Rice. "Black people’s racial identity and their acceptance of Black-White Multiracial people." Group Processes & Intergroup Relations 22, no. 8 (2019): 1181–95. http://dx.doi.org/10.1177/1368430218820957.

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The current study examined whether Black people’s racial ideology, experiences of racism, and their interaction predict their acceptance of Black-White Multiracial people. Black racial ideologies represent an aspect of Black people’s racial identity that addresses their perspectives on how people within the Black community should behave. Participants ( N = 325) were administered a series of measures. Latent class analysis revealed three classes of Black racial identity: undifferentiated (average ideologies), integrationist (high assimilationist, humanist, and oppressed minority), and nationali

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Lamot, Monika, Andrej Kirbiš, and Mitja Vrdelja. "Exploring the Inherent Heterogeneity of Vaccine Hesitancy: A Study of a Childhood-Vaccine-Hesitant Population." Vaccines 12, no. 8 (2024): 839. http://dx.doi.org/10.3390/vaccines12080839.

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Vaccine hesitancy and its determinants have been previously widely researched. Vaccine hesitancy has been defined as a continuum of attitudes, ranging from accepting vaccines with doubts to rejecting them. The present study aims to explore the heterogeneity of a childhood-vaccine-hesitant group by using a person-oriented approach–latent profile analysis. A non-representative cross-sectional sample of vaccine-hesitant Slovenians (N = 421, Mage = 35.21, 82.9% women) was used to identify differences based on their reliance on personal research (“self” researching instead of relying on science), o

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Molnar, Danielle S., Melissa Blackburn, Dawn Zinga, Natalie Spadafora, Tabitha Methot-Jones, and Maureen Connolly. "Trait Perfectionism and Dance Goals Among Young Female Dancers: An Application of the 2 × 2 Model of Perfectionism." Journal of Sport & Exercise Psychology 43, no. 3 (2021): 234–47. http://dx.doi.org/10.1123/jsep.2020-0118.

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This study provided the first test of the 2 × 2 model of perfectionism with respect to dancers’ goals for dancing in competitive dance. Four hundred twenty-five young female North American competitive dancers (M = 11.33 years; SD = 2.14) completed questionnaires assessing multidimensional perfectionism and goals for participation in dance. The latent moderated structural equations approach along with procedures outlined by Gaudreau indicated partial support for the 2 × 2 model of perfectionism. Pure Evaluative Concerns Perfectionism was associated with fewer intrinsic goals for dance and great

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Maguire, Jennifer Smith. "Fit and Flexible: The Fitness Industry, Personal Trainers and Emotional Service Labor." Sociology of Sport Journal 18, no. 4 (2001): 379–402. http://dx.doi.org/10.1123/ssj.18.4.379.

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The contemporary United States fitness industry, in conjunction with the medical endorsement of exercise and the marketing of lifestyle consumption, has made possible the emergence and rapid growth of health and fitness services. This paper brings together the sociological fields of work, consumption, and physical culture, suggesting how the structure and organization of personal training impacts upon how fitness is sold. Drawing from interviews with personal trainers, the occupation is discussed as a combination of frontline service work, emotional labor, and flexible work strategies, resulti

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