Relevant bibliographies by topics / Personal Selling

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Personal Selling'

Author: Grafiati
Published: 4 June 2021
Last updated: 21 February 2023

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Journal articles on the topic "Personal Selling"

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Hemphill, Barbara J. "Personal Selling:." Occupational Therapy In Health Care 8, no. 4 (January 1992): 63–77. http://dx.doi.org/10.1080/j003v08n04_05.

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Hemphill, Barbara. "Personal Selling:." Occupational Therapy In Health Care 8, no. 4 (March 24, 1993): 63–77. http://dx.doi.org/10.1300/j003v08n04_05.

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McElroy, James C., and Paula C. Morrow. "Personal Space, Personal Appearance, and Personal Selling." Psychological Reports 74, no. 2 (April 1994): 425–26. http://dx.doi.org/10.2466/pr0.1994.74.2.425.

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Solicitation of funds for a walk-a-thon was used as the basis for a field experiment testing the effects of personal space and personal appearance within a personal selling context. While results for a sample of 48 faculty approached by a confederate were not supportive, analysis of those faculty who contributed suggest how one might study these parameters in personal selling.
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Friedman, Margaret L. "Proficiency in Personal Selling." Journal of Hospital Marketing 4, no. 2 (September 14, 1990): 119–33. http://dx.doi.org/10.1300/j043v04n02_11.

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Plank, Richard E., and Joel N. Greene. "Personal construct psychology and personal selling performance." European Journal of Marketing 30, no. 7 (July 1996): 25–48. http://dx.doi.org/10.1108/03090569610123807.

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Shyan Fam, Kim, and Bill Merrilees. "Cultural values and personal selling." International Marketing Review 15, no. 4 (August 1998): 246–56. http://dx.doi.org/10.1108/02651339810227533.

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Weeks, William A., and Darrel D. Muehling. "Students' perceptions of personal selling." Industrial Marketing Management 16, no. 2 (May 1987): 145–51. http://dx.doi.org/10.1016/0019-8501(87)90019-8.

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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (August 19, 2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time series). This research is explanatory research, ie research that explains the causal relationship between research variables through hypothesis testing. The analytical tool used in this research is multiple linear regression analysis. The study shows that the variable cost of advertising and sales promotion variable is not significant positive effect on service revenues. While the cost of personal selling significant negative effect on service revenues. Advertising, personal selling, and sales promotion together a significant effect on service revenues.Keywords: Advertising Costs, Fees Personal sellling, Cost of Sales Promotion, Revenue Services
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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (August 19, 2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time series). This research is explanatory research, ie research that explains the causal relationship between research variables through hypothesis testing. The analytical tool used in this research is multiple linear regression analysis. The study shows that the variable cost of advertising and sales promotion variable is not significant positive effect on service revenues. While the cost of personal selling significant negative effect on service revenues. Advertising, personal selling, and sales promotion together a significant effect on service revenues.Keywords: Advertising Costs, Fees Personal sellling, Cost of Sales Promotion, Revenue Services
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Sharma, Arun, Gopalkrishnan R. Iyer, and Heiner Evanschitzky. "Personal Selling of High-Technology Products: The Solution-Selling Imperative." Journal of Relationship Marketing 7, no. 3 (October 17, 2008): 287–308. http://dx.doi.org/10.1080/15332660802409639.

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Dissertations / Theses on the topic "Personal Selling"

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Bäckström, Lars. "Personal selling and relationships : a review and explorative essay /." Luleå : Luleå University of Technology, 2008. http://epubl.ltu.se/1402-1544/2008/64/.

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Bunokaitė, Agnė. "Individualizuotas asmeninis pardavimas: telemarketingo įmonės atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130801_123726-39592.

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Magistro baigiamajame darbe nagrinėjama individualizuoto asmeninio pardavimo telemarketingo įmonėje, tema. Tiriamą problemą apibūdina klausimas: Ar individualizuotas asmeninis pardavimas turi įtakos pardavimo rezultatams? Šis darbas susideda iš įvado, dviejų pagrindinių dalių, išvadų, asmeninio pardavimo gerinimo rekomendacijų, literatūros sąrašo ir priedų.
Master's thesis analyzes the theme of individualized marketing in Telemarketing Company. The relevant issue describes the question: Can an individualized personal sales influence sales results? This work consists of an introduction, two major parts, conclusions, recommendations for a personal marketing improvement, references and appendices.
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Dwyer, Thomas Sean. "National culture, organizational culture, and personal value influences on personal selling practices : a five-nation study /." Ann Arbor, MI : UMI, 1997. http://aleph.unisg.ch/hsgscan/hm00076909.pdf.

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Wessels, Gunter Frederik. "Salespeople's Selling Orientation: Reconceptualization, Measurement and Validity Assessment." Diss., The University of Arizona, 2011. http://hdl.handle.net/10150/202997.

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A study of Elite Salespeople (ES), those salespeople who maintain and sustain consistent high performance in the sales task was completed to discover and understand elite salesperson behavior. Analysis of participants' responses to structured depth interview questions led to the emergence of a construct called a Selling Orientation (SO). SO is made up of behaviors that guide salespeople to build, maintain, and monitor their personal credibility both with customers and industry members, as well as within the company. A number of field pre-tests were performed to derive a measurement scale for SO. This process was followed by a field survey that measured SO in a sales force. Confirmatory factor analysis was performed to assess the validity of the measurement scale and results support internal consistency and construct validity of a short 9 item scale for SO. This study advances the understanding of sales performance related theory by illuminating attributes of ES's. Additionally, this study introduces the concept of a Selling Orientation that is associated with high sales performance and key account management. Finally, the study introduces a measurement scale useful in the study of salespeople's selling orientation.
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ANCILLAI, CHIARA. "Social selling: Towards a Conceptualization in B2B Markets." Doctoral thesis, Università Politecnica delle Marche, 2019. http://hdl.handle.net/11566/263662.

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La crescente digitalizzazione ha determinato una significativa trasfromazione nei mercati B2B. I clienti sono più informati e consapevoli, anche grazie ad un maggiore utilizzo delle risorse digitali e dei social media nei loro processi di acquisto. Pertanto, sia nel mondo accademico, sia nel mondo manageriale si è iniziato a parlare di social selling in modo sempre più diffuso. Tuttavia, allo stato attuale, la ricerca accademica sul tema appare piuttosto frammentata, mancando una visione condivisa sugli elementi costitutivi del social selling. Alla luce di ciò, l’obiettivo della tesi è quello di delineare tale concetto tenendo conto sia della letteratura esistente, sia di quanto avviene nelle pratiche di vendita quotidiane. A tale scopo, la tesi adotta un approccio di tipo discovery-oriented, theories-in-use, combinando i risultati di una review sistematica della letteratura sul tema e due field study qualitativi. Lo studio contribuisce alla letteratura sul personal selling e digital marketing offrendo una visione integrata del fenomeno, una definizione del concetto di social selling e delle sue dimensioni chiave, nonché approfondimenti relativi agli aspetti organizzativi, ai risultati attesi e ai potenziali fattori contingenti. Il social selling fa leva sull'utilizzo dei social media e di altri canali di marketing per acquisire informazioni, interagire e coinvolgere clienti attuali e prospettici al fine di trasferire queste connessioni al di fuori dei social media e convertirle in risultati di business. Il presente studio sottolinea dunque la necessità di ampliare la prospettiva sinora adottata per intendere il social selling come un approccio di vendita contemporaneo che applica i principi del digital marketing a livello di forza vendita. I risultati offrono altresì linee guida per ricerche future e implicazioni manageriali.
The increasing digitalization trends has entailed a significant transformation in business markets. Customers are becoming more empowered and less reliant on traditional selling initiatives, increasingly employing digital resource and social media throughout their purchasing journeys. Accordingly, practitioners and academics alike have paid growing attention to social selling for tackling the arising challenges and opportunities. Yet, extant academic research appears highly fragmented, falling surprisingly short of providing deep insights into the topic and lacking a commonly agreed understanding of the social selling’s key constituents. Against this backdrop, the purpose of this dissertation is to delineate the domain of the social selling concept and to compare the social selling conceptualization with current practices among frontline salespeople. To this end, this dissertation adopts a discovery-oriented, theories-in-use approach to conceptualize social selling by combining a systematic literature review on the topic and qualitative field studies among consultants and frontline sales professionals. The study contributes to the personal selling and digital marketing literature by offering an integrative view of the social selling phenomenon, a definition of the social selling concept and its key facets, as well as insights about its nomological network. Social selling leverages social media besides other channels for acquiring customer insights, connecting and engaging with prospects and customers for converting connections beyond social media into business outcomes. This dissertation highlights the need to broaden the current research perspective by encompassing social selling as a contemporary selling approach which implements the digital marketing principles at the sales force level. The findings offer avenues for research development as well as managerial guidance.
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Neugebauer, Josef. "Přímý prodej datových tarifů společnosti JHComp, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-135916.

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The thesis deals with direct sales and its use in small business. Specifically, the sales of Internet service of regional ISP. The aim of this work is to demonstrate that direct selling is the way how to obtain new customers for the company JHComp in a competitive market, the market where the company itself has been long time active. To this end, the project plans the sale and subsequently leads to implementing the plan. The theoretical part deals with the concept of "direct sale" within the meaning of "person to person", settles the concept into a spectrum of marketing tools, informs about the history and highlights the facts. It also deals with the theory of marketing plan design and implementation of a plan. The practical part finally results in the assessment of executed sales and the entire project as a contribution to the company. Further proposes the use in the future.
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Ignatavičienė, Ingrida. "Asmeninis pardavimas viešojo maitinimo paslaugas teikiančių įmonių Šiaulių mieste pavyzdžiu." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100907_090241-77974.

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Bakalauro baigiamajame darbe nagrinėtas asmeninio pardavimo technikos, pardavėjų savybių įtaka asmeninio pardavimo efektyvumui bei asmeninio pardavimo orientacijos. Šio darbo teorinėje dalyje atskleista asmeninio pardavimo samprata bei asmeninio pardavimo požiūrio kitimas, kuris lėmė skirtingas asmeninio pardavimo orientacijas. Tyrimo objektas: Asmeninio pardavimo technikos, procesas bei orientacija. Tyrimo tikslas: Ištirti asmeninio pardavimo technikas, procesą, bei orientacijas, taikomas padavėjų, viešojo maitinimo paslaugas teikiančiose įmonėse Šiaulių mieste. Darbo problemą apibūdina toks klausimas: Kaip reiškiasi asmeninis pardavimas viešojo maitinimo paslaugas teikiančiose įmonėse proceso bei naudojamų technikų kontekste? Tyrimui atlikti naudoti 2 kokybinių tyrimų metodai – stebėjimas bei giluminis interviu. Tyrimo metu nustatyta kaip asmeninio pardavimo technikas, proceso etapus bei asmeninio pardavimo orientaciją naudoja padavėjai viešojo maitinimo įstaigose, identifikuotos priemonės, kuriomis maitinimo įstaigos skatina asmeninio pardavimo naudojimą savo vadovaujamose įmonėse.
Bachelor's paper examined the personal selling techniques, seller’s characteristics influence made on the effectiveness of personal selling and personal marketing orientation. Theoretical part of this work revealed the concept of personal selling and personal marketing approach to evolution, which led to different orientations of personal selling. The object: the personal selling techniques, process and orientation. The study objective: to investigate the personal selling techniques, processes, and orientations, applied by the waiters in the businesses providing catering services in the city of Šiauliai. The paper describes the problem the following question: how personal selling is reflected in the businesses providing catering services in the context of process and services used? There were two qualitative research methods used - observation and depth interviews. The study showed how personal selling techniques, process and personal selling orientation is used by waiters in catering facilities, identified measures to encourage caterers' use their personal marketing in the companies that they lead.
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Strachová, Stanislava. "Analýza strategie osobního prodeje společnosti Kofola." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15978.

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The theoretical part of this thesis contains the general characteristics of the Kofola company, aspects of personal selling and the most important atributes of a successfull sales representative. The fourth chapter is focused on the review of the personal selling by the Kofola company and the fifth chapter summarizes concrete activities and specifics of the workweek of the sales representative of this sompany. The sixth chapter decsribes instruments of sales promotion often used by the Kofola company: special offers for customers and consumers. The last part of this thesis is focused on the performance measurement of the sales representatives, which is a part of a motivation system of the Kofola company.
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Boehnke, Peesker Karen. "Exploring leadership behaviours perceived to enable salesperson performance." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/13125.

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This exploratory study builds on previous sales leadership research by examining, comparing, and contrasting sales leaders’ and sales representatives’ perceptions of what leadership behaviours enable salesperson performance. Semi-structured interviews were conducted with sales teams in a global enterprise software company. Semi-structured interviews were transcribed and statements coded into categories of leadership behaviours. Overall the sales professionals perceived the leadership behaviours of coaching, collaborating, championing, customer engaging, challenging, and creating vision enable salesperson performance. References were also made to candidate recruiting, inspiring and rewarding, however these were less frequent. Sales leaders and sales representatives agreed that coaching, collaborating, championing and customer engaging enable salesperson performance, however sales leaders spoke more about coaching, creating vision and candidate recruiting, while sales representatives spoke more about collaborating, championing, customer engaging and challenging. High performing sales representatives referred to coaching and customer engaging behaviours more frequently than average and low performing sales representatives, indicating the importance of these behaviours. Respondents also revealed that the intense pressure to deliver quarterly results made leadership challenging in this environment. This may account for the difference between sales leadership behaviours and leadership behaviours identified in the literature. This study suggests that a high pressure complex sales context might influence the type of leadership behaviours that may be best suited to enable salesperson performance. This study contributes to the field by providing a framework of the sales leadership behaviours perceived to enable salesperson performance, providing confirmation that sales leaders adopt previously identified leadership behaviours in the sales context, and the identification of new leadership behaviours specific to the sales context. It also presents evidence that trust, confidence, optimism and resilience are potential mediators between sales leadership and salesperson performance, and it provides a set of implications for practice.
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Meredith, Michael J. "An Examination of Individual Differences in Communication-Related Social Cognitive Structures in Association with Selling Effectiveness." Bowling Green State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1237583389.

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Books on the topic "Personal Selling"

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O'Connor, Patrick J. Personal selling. New York: Macmillan, 1990.

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Anderson, Rolph E. Professional personal selling. Englewood Cliffs, N.J: Prentice Hall, 1991.

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Antczak, Anna, and Barbara A. Sypniewska. Cross-Cultural Personal Selling. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55577-5.

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Walter, Gorman, and Gorman Walter, eds. Selling: Personal preparation, persuasion, strategy. 3rd ed. New York: Random House Business Division, 1988.

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Personal selling: An interactive approach. 4th ed. Boston: Allyn and Bacon, 1991.

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Marks, Ronald B. Personal selling: An interactive approach. 2nd ed. Boston: Allyn and Bacon, 1985.

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Marks, Ronald B. Personal selling: An interactive approach. 3rd ed. Toronto: Allyn & Bacon, 1989.

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Marks, Ronald B. Personal selling: A relationship approach. 6th ed. Upper Saddle River, N.J: Prentice Hall, 1997.

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Marks, Ronald B. Personal selling: An interactive approach. 5th ed. Boston: Allyn and Bacon, 1994.

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Marks, Ronald B. Personal selling: An interactive approach. 3rd ed. Boston: Allyn and Bacon, 1988.

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Book chapters on the topic "Personal Selling"

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Meldrum, Mike, and Malcolm McDonald. "Personal Selling." In Key Marketing Concepts, 175–78. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_33.

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Baker, Michael J. "Personal selling and merchandising." In Marketing, 457–75. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_18.

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Baker, Michael J. "Personal Selling and Merchandising." In Marketing: An Introductory Text, 435–50. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_18.

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Antczak, Anna, and Barbara A. Sypniewska. "The Notion of Competence." In Cross-Cultural Personal Selling, 1–34. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55577-5_1.

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Antczak, Anna, and Barbara A. Sypniewska. "Personal Selling in the Service Sector as One Marketing Promotional Tool." In Cross-Cultural Personal Selling, 35–56. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55577-5_2.

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Antczak, Anna, and Barbara A. Sypniewska. "Competences in International Personal Selling." In Cross-Cultural Personal Selling, 57–82. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55577-5_3.

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Antczak, Anna, and Barbara A. Sypniewska. "Personal Sellers’ Competences—Research Remarks." In Cross-Cultural Personal Selling, 83–105. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55577-5_4.

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Antczak, Anna, and Barbara A. Sypniewska. "The Role of Agent’s Characteristics and Competences in Personal Selling in Higher Education Sector—Research Remarks." In Cross-Cultural Personal Selling, 107–40. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55577-5_5.

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Antczak, Anna, and Barbara A. Sypniewska. "Conclusions." In Cross-Cultural Personal Selling, 141–55. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55577-5_6.

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Karol, Patrick J. "The Second Pivotal Moment: Safety Becomes Personal to Me." In Selling Safety, 13–16. First edition. | Boca Raton, FL : CRC press/Taylor & Francis Group, 2020.: CRC Press, 2019. http://dx.doi.org/10.1201/9780367822408-4.

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Conference papers on the topic "Personal Selling"

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Pauser, Sandra, Udo Wagner, and Claus Ebster. "CHARISMATIC SELLING: AN INVESTIGATION OF CHARISMATIC NONVERBAL BEHAVIORS IN PERSONAL SELLING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.03.02.

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"E-RETAIL: INTERACTION OF INTELLIGENT SELLING SPACE WITH PERSONAL SELLING ASSISTANT." In 10th International Conference on Enterprise Information Systems. SciTePress - Science and and Technology Publications, 2008. http://dx.doi.org/10.5220/0001687801890194.

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Jefriansyah, Fathan, Rahma Wahdiniwaty, Karim Suryadi, and Deby Sri Aprilliani. "Improving Product Knowledge Through Personal Selling Activities." In Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icobest-18.2018.50.

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Firmansyah, Fani, Margono S, Fatchur Rohman, and Nur Khusniyah. "The Concept and Steps of Personal Selling." In Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iconies-18.2019.43.

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Rahmawati, Vivin, and Tahmat Tahmat. "PENGARUH PROMOSI PENJUALAN DAN PERSONAL SELLING TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PADA NASABAH BANK CIMB NIAGA CABANG ASIA AFRIKA BANDUNG." In Seminar Sosial Politik, Bisnis, Akuntansi dan Teknik (SoBAT) ke-3. LPPM USB YPKP, 2021. http://dx.doi.org/10.32897/sobat3.2021.9.

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Dalam upaya meningkatkan realisasi kredit Bank CIMB Niaga menggunakan promosi. Kegiatan promosi yang dilakukan adalah promosi penjualan dan personal selling. Promosi penjualan memiliki kelebihan dalam hal promosi produk perbankan karena promosi penjualan dapat menciptakan nasabah baru melalui pameran sedangkan personal selling memiliki kelebihan sampai tahap negosiasi mengingat dapat dilakukan komunikasi langsung sehingga akan mempengaruhi tingkat keputusan pengambilan kredit, namun dilihat dari data realisasi kredit bank mengalami penurunan. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh variabel Promosi Penjualan dan Personal Selling secara parsial maupun simultan terhadap Keputusan Pengambilan Kredit Pada Nasabah Bank CIMB Niaga Cabang Asia Afrika Bandung. Sampel yang digunakan dalam penelitian ini dengan jumlah 92 responden. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan verifikatif. Metode deskriptif untuk mendeskripsikan dan menggambarkan variabel promosi penjualan dan personal selling terhadap keputusan pengambilan kredit. Metode verifikatif untuk mengetahui hubungan antar promosi penjualan dan personal selling terhadap keputusan pengambilan kredit. Teknik analisanya menggunakan analisis regresi linier berganda Berdasarkan hasil penelitian secara keseluruhan baik parsial maupun simultan variabel Promosi Penjualan dan Personal Selling berpengaruh postif dan signifikan terhadap variabel Keputusan Pengambilan Kredit.
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Hamdan, Yusuf, Anne Ratnasari, Aning Sofyan, and Yenni Yuniati. "Personal Selling Skill in Building Interaction with Consumers." In 2nd Social and Humaniora Research Symposium (SoRes 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200225.055.

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Tee, Ya-Mei, Lai-Soon LEE, Chew-Ging LEE, and Hsin-Vonn SEOW. "Modified TAROT for cross-selling personal financial products." In STATISTICS AND OPERATIONAL RESEARCH INTERNATIONAL CONFERENCE (SORIC 2013). AIP Publishing LLC, 2014. http://dx.doi.org/10.1063/1.4894350.

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Wicaksono, Bagus Pras, Anne Maryani, and Dadan Mulyana. "Personal Selling of Musik Ritme Dinamika Production on Instagram." In Social and Humanities Research Symposium (SORES 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210617.013.

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Ruswanti, Endang, Nia Puspita Hapsari, Moehammad Unggul Januarko, and Medina Diyah Kusumawati. "Analysis Advertising, Sales Promotion, Personal Selling and Direct Selling on Purchase Intention Vegetables in Retail West Jakarta." In Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icoi-19.2019.115.

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Prayogi, Muhammad, Sri Wahyuni, Lukman Siregar, Muhammad Lesmana, and Asrizal Nasution. "The Influence Of Personal Selling And Quality Products To Purchase Decision." In Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.8-10-2018.2288724.

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Reports on the topic "Personal Selling"

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Sampson, Paula B. Social Media or Personal Selling? Strategy for Successful Sales of Student Projects. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-23.

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Boggs, Paul D. The Army Information Technology Personnel Challenge (Are We Selling Our Seed Corn & Can We Buy It Back?). Fort Belvoir, VA: Defense Technical Information Center, April 2003. http://dx.doi.org/10.21236/ada414941.

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