Relevant bibliographies by topics / Personalised media

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Personalised media'

Author: Grafiati
Published: 10 December 2022
Last updated: 31 July 2025

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Journal articles on the topic "Personalised media"

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Aroyo, Lora, Pieter Bellekens, Martin Björkman, and Geert-jan Houben. "Semantic-based framework for personalised ambient media." Multimedia Tools and Applications 36, no. 1-2 (2006): 71–87. http://dx.doi.org/10.1007/s11042-006-0078-3.

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Biselli, Tom, Katrin Hartwig, and Christian Reuter. "Mitigating Misinformation Sharing on Social Media through Personalised Nudging." Proceedings of the ACM on Human-Computer Interaction 9, no. 2 (2025): 1–44. https://doi.org/10.1145/3711034.

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The ongoing challenge of misinformation on social media motivates ongoing efforts to find effective countermeasures. In this study, we evaluated the potential of personalised nudging to reduce the sharing of misinformation on social media, as personalised support has been successfully applied in other areas of critical information handling. In an online experiment (N = 396) exposing users to social media posts, we assessed the degree of misinformation sharing between groups receiving (1) no nudges, (2) non-personalised nudges, and (3) personalised nudges. Personalisation was based on three psy
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Dalsgaard, Christian. "From transmission to dialogue: Personalised and social knowledge media." MedieKultur: Journal of media and communication research 25, no. 46 (2009): 16. http://dx.doi.org/10.7146/mediekultur.v25i46.1333.

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The purpose of the article is to develop an approach to the use of digital media to support learning. Based on socio-cultural theory, the article develops the concept of knowledge media and argues that personalised and social media can support new ways of learning with media. Personalised and social knowledge media take the individual as the starting point and support the activities of individuals rather than transmitting or broadcasting content. The concept of knowledge media is intended to describe individuals' use of media for learning in both formal and informal situations inside and outsi
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Hoschar, Sophia, Loai Albarqouni, and Karl-Heinz Ladwig. "A systematic review of educational interventions aiming to reduce prehospital delay in patients with acute coronary syndrome." Open Heart 7, no. 1 (2020): e001175. http://dx.doi.org/10.1136/openhrt-2019-001175.

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Interventions aiming at reducing prehospital delay (PHD) in patients with acute coronary syndrome (ACS) have yielded inconsistent findings. Therefore, we aimed to systematically review studies which investigated the impact of educational interventions on reducing PHD in patients with ACS. We searched four electronic databases (Cumulative Index to Nursing and Allied Health Literature, MEDLINE, Embase, Cochrane) from inception throughout December 2016 for studies that reported the impact of either mass-media or personalised intervention on PHD. Reporting quality was assessed with the Template fo
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Shvetsova, Iryna, Iryna Tamozhska, Tetiana Nyzhnyk, Tetiana Zhytnik, and Viktoriia Kuleshova. "DESIGNING PERSONALISED LEARNING PATHS IN A MEDIA COMMUNICATION CONTEXT." Conhecimento & Diversidade 17, no. 46 (2025): 55–77. https://doi.org/10.18316/rcd.v17i46.12468.

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Meeting the educational needs of higher education students and the challenges of informatisation and digitalisation of society contribute to the development of individual learning trajectories. The article examines the formation and development of these trajectories for higher education applicants for the third (educational and scientific) level of higher education (field of knowledge 01 "Education / Pedagogy", specialty 011 "Educational, pedagogical sciences") with the help of media and communication tools. The study aims to compare the effectiveness of learning with the help of traditional a
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Lähteenmäki, L., J. Kuosmanen, and J. Kuusi. "Hybrid media in delivering personalised food-related messages to consumers." Appetite 47, no. 2 (2006): 268. http://dx.doi.org/10.1016/j.appet.2006.07.037.

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Wan Mohd Ghazali, Wan Norshira, Shafizan Mohamed, Nur Shakira Mohd Nasir, and Kamaruzzaman Abdul Manan. "Personalised Campaigns in Party-Centred Politics: Facebook and Instagram as Arena for Political Communication." IIUM JOURNAL OF HUMAN SCIENCES 1, no. 2 (2019): 52–64. http://dx.doi.org/10.31436/ijohs.v1i2.71.

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Social media like Facebook and Instagram place the focus on the individual politician rather than the political party, thereby expanding the political arena for increased personalised campaigning. The need to use social media to communicate a personal image as a politician and to post personalised messages online seems less obvious in a party-centred system of Malaysian politics. Within this framework, the personalised and dialogical aspects of social media may be contradicted with the political parties’ structural communication strategies. The study uses data from content analyses of eight Ma
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Mair, Sarah, H. Peter Soyer, Philippa Youl, Cameron Hurst, Alison Marshall, and Monika Janda. "Personalised electronic messages to improve sun protection in young adults." Journal of Telemedicine and Telecare 18, no. 5 (2012): 247–52. http://dx.doi.org/10.1258/jtt.2011.111101.

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We studied the acceptability and feasibility of delivering sun protection messages via electronic media such as short message services (SMS) to people aged 18–40 years. An online survey was conducted using a pre-established panel of volunteers. We compared the characteristics of those who indicated that they would like to be alerted to the UV index, with those who would not, using bivariate logistic regression. Characteristics found to be associated with a desire to receive such advice were entered into a multivariate logistic regression analysis. The median age of the 141 participants was 34
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Wu, Jing. "Application of Dynamic Visual Communication Design in Digital Media." Journal of Global Humanities and Social Sciences 5, no. 10 (2024): 389–94. http://dx.doi.org/10.61360/bonighss242017041005.

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With the rapid development of digital media technology, dynamic visual communication design plays an increasingly important role in modern communication. This paper discusses the basic concept of dynamic visual communication design and its application in advertising, multimedia, film and television, and digital product design, and analyses its importance in enhancing user interaction, information transfer efficiency and visual experience. Then it puts forward the development strategies of diversified interactive experience design, personalised and customised design, multi-sensory fusion design
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Sawant, Miss Pratiksha Yuvraj, and Mr Mangesh D. Salunke. "Personalized Mobile App Recommendation by Learning User’s Interest from Social Media." International Journal for Research in Applied Science and Engineering Technology 10, no. 4 (2022): 448–50. http://dx.doi.org/10.22214/ijraset.2022.41246.

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Abstract: In social media, user interests and knowledge are vital but often overlooked resources. There are a few ways to get a sense of what people are known for, such as Twitter lists and LinkedIn Skill Tags, but most people are untagged, so their interests and expertise are effectively hidden from applications like personalised recommendation and community detection and expert mining. We obtain personalised app recommendations by learning the interest's association between applications and tweets by introducing an unique generative model called IMCF+ to convert user interest from rich tweet
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Dissertations / Theses on the topic "Personalised media"

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Costello, Robert. "Adaptive intelligent personalised learning (AIPL) environment." Thesis, University of Hull, 2012. http://hydra.hull.ac.uk/resources/hull:6251.

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As individuals the ideal learning scenario would be a learning environment tailored just for how we like to learn, personalised to our requirements. This has previously been almost inconceivable given the complexities of learning, the constraints within the environments in which we teach, and the need for global repositories of knowledge to facilitate this process. Whilst it is still not necessarily achievable in its full sense this research project represents a path towards this ideal. In this thesis, findings from research into the development of a model (the Adaptive Intelligent Personalise
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Jonsson, Amanda, and Ekeroth Julia Darnéus. "The Effectiveness of Personalised Advertising : An exploratory study on personalised advertising done on Facebook." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54413.

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Ngu, Ik Ying. "Personalised Communicative Ecologies: The role of social media in the Bersih movement’s mobilisation." Thesis, Curtin University, 2021. http://hdl.handle.net/20.500.11937/84803.

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This thesis uses Foth and Hearn’s (2007) notion of ecology to examine how the Bersih movement uses social media to mobilise individuals through personalised conversations. It analyses the interaction between citizens within an ecology to capture their pattern of media usage and political discourse within the context of electoral reform in Malaysia between 2017 and 2020. The findings show citizens’ personal expressions and self-fulfillment are becoming more centralized within the Bersih movement.
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Agiden, Jelia, and Ellen Colliander. "Cookies på gott eller ont : En studie om hur tonåringar upplever att deras köpbeteende påverkas av digital one-to-one marknadsföring." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41126.

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I och med teknologins framfart har digital marknadsföring blivit ett av de vanligaste sätten för marknadsförare att nå sin publik. Med denna digitala utveckling ökar också möjligheterna för marknadsföringen. Något som för 25 år sedan bara var en dröm är idag en mycket aktuell verklighet -nämligen digital one-to-one marknadsföring. Denna marknadsföringsform går ut på att enorma mängder data samlas in om individer som sedan används för att skapa personaliserade annonser anpassade just för dessa individers behov. Teknologin gör detta möjligt och denna marknadsföringsform befinner sig ofta på soci
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Boissière, Guillaume 1974. "Personalized multicast." Thesis, Massachusetts Institute of Technology, 1998. http://hdl.handle.net/1721.1/61100.

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Rawashdeh, Majdi. "Towards Folksonomy-based Personalized Services in Social Media." Thèse, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/30985.

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Every single day, lots of users actively participate in social media sites (e.g., Facebook, YouTube, Last.fm, Flicker, etc.) upload photos, videos, share bookmarks, write blogs and annotate/comment on content provided by others. With the recent proliferation of social media sites, users are overwhelmed by the huge amount of available content. Therefore, organizing and retrieving appropriate multimedia content is becoming an increasingly important and challenging task. This challenging task led a number of research communities to concentrate on social tagging systems (also known as folksonomy)
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Feldmeier, Mark Christopher 1974. "Personalized building comfort control." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/55185.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2009.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 273-278).<br>Creating an appropriate indoor climate is essential to worker productivity and personal happiness. It is also an area of large expenditure for building owners. And, with rising fuel costs, finding ways of reducing energy consumption is more important than ever. This idea is promoted further by the notion that most buildings are currently being run inefficiently, due
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Berglund, Jennie, and Magdalena Forsberg. "Personalized Communications : A Cross Media tool for the future." Thesis, Högskolan Dalarna, Grafisk teknik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5097.

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Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. PODi is a non-profit organization that was started with the aim of contributing knowledge in the field of digital printingtechnologies. They have created a database of case studies showing companies that have successfully implemented personalizedcomm
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Kapanipathi, Pavan. "Personalized and Adaptive Semantic Information Filtering for Social Media." Wright State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=wright1464541093.

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Ahmed, Abdul-Kareem H. "SIGN HERE : informed consent in personalized medicine." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/83832.

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Thesis (S.M. in Science Writing)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2013.<br>Vita. Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 27-30).<br>The next era of medicine will be one of personalization, scientists and physicians promise. Personalized medicine is a refined clinical approach in which clinicians will utilize your genomic information to help you prevent disease, and tailor targeted therapies for you when you fall ill. This is the future science has slowly been approaching. However, the human genome is not eno
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Books on the topic "Personalised media"

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Johnson, Kirsten, and Burton St. John III. Personalized News Communication and Media Trust in the Modern Era. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-75364-0.

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Foster, Stephen Paul. Desolation's march: The rise of personalism and the reign of amusement in 21st-century America. Academica Press, 2003.

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Hours, Bernard. Juan Bautista de La Salle: un místico en acción. Biografía. Universidad de La Salle. Ediciones Unisalle, 2021. http://dx.doi.org/10.19052/9789585148628.

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El 7 de abril de 1719 murió Juan Bautista de La Salle, fundador de los Hermanos de las Escuelas Cristianas, actualmente la congregación de hermanos educadores más numerosa, implantada en todos los continentes. Esta biografía propone redescubrir su personalidad, su itinerario y su obra, que le valieron su canonización en 1900 y ser declarado “patrono de todos los educadores” en 1950. Figura desconcertante y paradójica en muchos aspectos, nació en 1651, en medio de la aristocracia que controlaba a la ciudad de Reims, tuvo una prestigiosa carrera eclesiástica, pero, le dio la espalda para consagr
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Moran, John Charles. José María Medina, Capitán-General y Presidente de Honduras: Esclarecimiento de su personalidad : rectificación histórica documentada : observaciones leídas (en parte) en el CXVI Aniversario del Archivo Nacional de Honduras, Tegucigalpa, Agosto 28 de 1996. Centro Editorial, 2002.

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C, Morán Robleda John, ed. José María Medina, Capitán-General y Presidente de Honduras: Esclarecimiento de su personalidad : rectificación histórica documentada : observaciones leídas (en parte) en el CXVI Aniversario del Archivo Nacional de Honduras, Tegucigalpa, Agosto 28 de 1996. Centro Editorial, 2002.

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Baturo, Alexander, and Jos Elkink. The New Kremlinology. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780192896193.001.0001.

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The New Kremlinology is the first in-depth examination of the development of regime personalisation in Russia. In the post-Cold War period, many previously democratising countries experienced authoritarian reversals whereby incumbent leaders took over and gravitated towards personalist rule. Scholars have predominantly focused on the authoritarian turn, as opposed to the type of authoritarian rule emerging from it. In a departure from accounts centred on the failure of democratisation in Russia, this book's argument begins from a basic assumption that the political regime of Vladimir Putin is
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Starosielski, Nicole. Media Hot and Cold. Duke University Press, 2021. http://dx.doi.org/10.1215/9781478021841.

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In Media Hot and Cold Nicole Starosielski examines the cultural dimensions of temperature to theorize the ways heat and cold can be used as a means of communication, subjugation, and control. Diving into the history of thermal media, from infrared cameras to thermostats to torture sweatboxes, Starosielski explores the many meanings and messages of temperature. During the twentieth century, heat and cold were broadcast through mass thermal media. Today, digital thermal media such as bodily air conditioners offer personalized forms of thermal communication and comfort. Although these new media p
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Zabalegui, Luis. La medida de la personalidad por cuestionarios. Universidad Pontificia Comillas (Publicaciones), 1990.

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Gattermann, Katjana. The Personalization of Politics in the European Union. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780198798712.001.0001.

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Abstract The personalization of politics, whereby politicians increasingly become the main focus of political processes, is a prominent phenomenon in modern democracies that has received considerable scholarly attention in national politics. However, little is known about the scope, causes, and consequences of personalization in European Union politics, although recent institutional and political developments suggest that such a trend is underway. The Personalization of Politics in the European Union in the ‘Back flap text’ sheds light onto this phenomenon by taking a comprehensive approach to
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Crea una Vida a Tu Medida / Create a Personalized Life. Penguin Random House Grupo Editorial, 2019.

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Book chapters on the topic "Personalised media"

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Cinque, Toija. "Exploring Hyper-Personalised Media Confluence." In Emerging Digital Media Ecologies. Routledge, 2024. http://dx.doi.org/10.4324/9781003178149-7.

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Pietrobruno, Sheenagh. "Tales of the Viking Helmet: Narrative Shifts from Museum Exhibitions to Personalised Search Requests." In Museum Digitisations and Emerging Curatorial Agencies Online. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-80646-0_3.

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AbstractThe stories of museum objects on YouTube can counter and support those advanced by museums. How the narratives of the Viking helmet on YouTube reflect or differ from those put forward by the Swedish History Museum’s Viking exhibitions is approached through a previous methodological study that investigated the issue of location in the personalisation of historical narratives of museum objects on YouTube search engine result pages (SERPs) (Pietrobruno 2021). This revised method combining language with location brings together two media forms—actual museum exhibitions and personalised You
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Arachchi, Hemantha Kodikara, and Safak Dogan. "Context-Aware Content Adaptation for Personalised Social Media Access." In Computer Communications and Networks. Springer London, 2012. http://dx.doi.org/10.1007/978-1-4471-4555-4_14.

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Van Wallendael, Glenn, Jan De Cock, Davy Van Deursen, Marta Mrak, and Rik Van de Walle. "Video Technology for Storage and Distribution of Personalised Media." In Computer Communications and Networks. Springer London, 2012. http://dx.doi.org/10.1007/978-1-4471-4555-4_16.

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Cantador, Iván, Miriam Fernández, David Vallet, Pablo Castells, Jérôme Picault, and Myriam Ribière. "A Multi-Purpose Ontology-Based Approach for Personalised Content Filtering and Retrieval." In Advances in Semantic Media Adaptation and Personalization. Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-76361_2.

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Pesek, Matevž, Gregor Strle, Jože Guna, Emilija Stojmenova, Matevž Pogačnik, and Matija Marolt. "Towards a Personalised and Context-Dependent User Experience in Multimedia and Information Systems." In Information Systems and Management in Media and Entertainment Industries. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-49407-4_8.

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Lobato, Ramon, and Alexa Scarlata. "Regulating Discoverability in Subscription Video-on-Demand Services." In Palgrave Global Media Policy and Business. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95220-4_11.

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AbstractIn recent years, the growing popularity of services such as Netflix, Amazon Prime Video, and Disney+ has raised complex challenges for media policy. Established policy approaches in a range of areas including audio-visual licensing, classification, censorship, and local production support are now being disrupted as governments grapple with the “Netflix effect” and its implications for national markets and institutions. Meanwhile, consumption practices are also changing as the algorithmically curated interfaces of SVOD services invite audiences to discover content in new ways. In partic
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Badii, Atta, David Fuschi, Ali Khan, and Adedayo Adetoye. "Accessibility-by-Design: A Framework for Delivery-Context-Aware Personalised Media Content Re-purposing." In HCI and Usability for e-Inclusion. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-10308-7_14.

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Dencik, Lina. "The Datafied Welfare State: A Perspective from the UK." In Transforming Communications – Studies in Cross-Media Research. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-96180-0_7.

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AbstractThe crisis emerging from the COVID-19 pandemic has elevated the relevance of the welfare state as well as the role of platforms and data infrastructures across key areas of public and social life. Whilst the crisis shed light on the ways in which these might intersect, the turn to data-driven systems in public administration has been a prominent development in several countries for quite some time. In this chapter I focus on the UK as a pertinent example of key trends at the intersection of technological infrastructures and the welfare state. In particular, using developments in UK wel
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Vaid, Sumer S., Gabriella M. Harari, and Sandra C. Matz. "Personalized Persuasion in Digital Media." In The Handbook of Personalized Persuasion. Routledge, 2025. https://doi.org/10.4324/9781003380511-20.

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Conference papers on the topic "Personalised media"

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Barman, Dipto, Kevin Koidl, Sylvia Magdalena Leiter, et al. "A Personalised Adaptive Intervention Framework to Tackle Misinformation and Disinformation on Social Media." In 2024 11th International Conference on Social Networks Analysis, Management and Security (SNAMS). IEEE, 2024. https://doi.org/10.1109/snams64316.2024.10883792.

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Strousopoulos, Panagiotis, and Christos Troussas. "Personalized Learning via Gamified Virtual Environments: Exploring Insights and Impact." In 2024 19th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP). IEEE, 2024. https://doi.org/10.1109/smap63474.2024.00029.

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Bakkes, Sander, Shimon Whiteson, Guangliang Li, et al. "Challenge balancing for personalised game spaces." In 2014 IEEE Games, Media, Entertainment (GEM) Conference. IEEE, 2014. http://dx.doi.org/10.1109/gem.2014.7047971.

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Grigoriadou, Maria, and Kyparisia Papanikolaou. "Authoring Personalised Interactive Content." In 2006 First International Workshop on Semantic Media Adaptation and Personalization (SMAP'06). IEEE, 2006. http://dx.doi.org/10.1109/smap.2006.12.

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Yesilada, Yeliz, Sean Bechhofer, and Bernard Horan. "Personalised Dynamic Links on theWeb." In 2006 First International Workshop on Semantic Media Adaptation and Personalization (SMAP'06). IEEE, 2006. http://dx.doi.org/10.1109/smap.2006.26.

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Andersen, Jacob, and Tofta Teld. "Collaborative Personalised TV Programming." In 2006 Second International Conference on Automated Production of Cross Media Content for Multi-Channel Distribution (AXMEDIS'06). IEEE, 2006. http://dx.doi.org/10.1109/axmedis.2006.16.

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Cieciura, Craig, Maxine Glancy, and Philip J. B. Jackson. "Producing Personalised Object-Based Audio-Visual Experiences: an Ethnographic Study." In IMX '23: ACM International Conference on Interactive Media Experiences. ACM, 2023. http://dx.doi.org/10.1145/3573381.3596156.

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APOSTOL, Ingrid Georgeta, Mihai PRELIPCEAN, Elena BOSTANICA, and Maria-Cristiana MUNTHIU. "A Data-Driven Approach: Assessing the Relevance of AI Algorithms in Tailoring Personalised Content for Social Media Users." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/086.

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In the rapidly evolving landscape of social media platforms, the delivery of personalised content has become crucial to engage users and foster meaningful interactions. Artificial Intelligence (AI) algorithms offer promising solutions to this challenge by leveraging vast amounts of user data to tailor content recommendations to individual preferences. This research presents a comprehensive quantitative analysis aimed at evaluating the effectiveness of AI algorithms in personalising content for social media users. The key findings will provide valuable insights into the effectiveness of various
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Yilma, Bereket Abera, Najib Aghenda, Marcelo Romero, Yannick Naudet, and Herve Panetto. "Personalised Visual Art Recommendation by Learning Latent Semantic Representations." In 2020 15th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP). IEEE, 2020. http://dx.doi.org/10.1109/smap49528.2020.9248448.

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Papaoulakis, Nikolaos Chr, and John Soldatos. "Session details: User centric and personalised multimedia service platforms." In DIMEA '08: Third International Conference on Digital Interactive Media in Entertainment and Arts. ACM, 2008. http://dx.doi.org/10.1145/3260739.

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Reports on the topic "Personalised media"

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Gungadeen, Anuradha. Report on the Baseline Study of Technology-Enabled Learning at the Mauritius Institute of Education. Commonwealth of Learning (COL), 2023. http://dx.doi.org/10.56059/11599/5256.

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This document reports on the findings of a baseline survey conducted at the Mauritius Institute of Education with the objective of establishing TEL preparedness at the institution and thereafter developing TEL policy and implementing TEL. It outlines the findings of a self-review of the institutional facilities related to technology and policies, and the preparedness of faculty members and students to use technology for teaching and learning at the MIE. Faculty use of technology for teaching remains basic to intermediate at the MIE. However, appropriate TEL practices are not visible there, so
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Datsyshyn, Chrystyna. FUNCTIONAL PARAMETERS OF ANTHROPONYM AS ONE OF THE VARIETIES OF FACTUAL MATERIAL IN THE MEDIA TEXT. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12169.

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The main objective of the study is to reveal the functional parameters of anthroponyms in the media texts. Methods of investigation: the method of media texts monitoring, the comparative method; the method of contextual analysis, the methods of functional analysis. Results. Anthroponyms in media texts contribute to the exact reproduction of facts, the display of a certain time-space. The use of an anthroponym in the media gives its bearer greater social significance; silencing an anthroponym demonstrates a desire to remove its bearer from the public agenda. Anthroponyms can reflect person’s so
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Castro Salgado, osé William, and Liliana Santamaria Ariza. Propuesta de identidad institucional UMNG. Universidad Militar Nueva Granada, 2024. http://dx.doi.org/10.18359/docinst.7379.

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Abstract:
Las organizaciones operan en un entorno altamente dinámico, caracterizado por la presencia de productos similares o sustitutos, lo que impulsa a cada una a desarrollar su ventaja competitiva por medio de componentes que les confieren un diferencial único. En este contexto, la identidad emerge como un elemento primordial que posibilita la diferenciación entre instituciones y genera una característica sin gular que define su esencia. Existen múltiples perspectivas que abordan el concepto de identidad, desde miradas diferenciales entre ellas: Perspectiva social: se centra en la visión que un indi
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