Dissertations / Theses on the topic 'Personality of entrepreneurs'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Personality of entrepreneurs.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
Witte, Jack S. "Defining the Personality Characteristics of Successful Entrepreneurs." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1266.
Full textBerglund, Victor. "Entrepreneurs subjective well-being and job satisfaction: does personality matter?" Thesis, Umeå universitet, Sociologiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-96232.
Full textSibeko, Sphumelele. "Exploring narcissism as an influential personality trait for established entrepreneurs." Diss., University of Pretoria, 2020. http://hdl.handle.net/2263/75277.
Full textMini Dissertation (MBA)--University of Pretoria, 2020.
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
Aurélio, Diana Isabel Campos Fraga. "The relevance of entrepreneurs personality characteristics for new ventures internacionalization." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10088.
Full textO Empreendedorismo Internacional (EI) tem origem na área do negócio internacional e do empreendedorismo. Baseada em três abordagens teóricas, visão baseada no conhecimento, teoria dos escalões superiores e perspectiva cognitiva, esta investigação pretende contribuir para uma melhor compreensão do processo de internacionalização e do papel desempenhado pelas características do empreendedor. Este estudo analisa a influência das características empreendedoras e de personalidade, bem como, as característica da empresa e a sua influência na internacionalização. Esta investigação apresenta os seguintes objectivos: i) desenvolver um quadro conceptual estruturado para o processo de internacionalização; ii) identificar características empreendedoras do indivíduo e da empresa relevantes para a internacionalização; e iii) distinguir entre novas empresas domésticas e internacionais (DNVs e INVs) relativamente ao mindset empreendedor. As hipóteses foram testadas através de dados recolhidos por questionário e dados secundários obtidos a partir da base de dados eInforma D&B, para DNVs e INVs Portuguesas criadas entre 2004 e 2013. Os resultados forneceram suporte empírico para as relações entre características de personalidade do empreendedor e características empreendedoras. Adicionalmente, foi encontrada uma relação entre a orientação e intenção empreendedoras do indivíduo. Foi encontrado suporte empírico para as relações entre características empreendedoras individuais e a orientação empreendedora e internacional da empresa. Para além disso, a orientação internacional manifestou uma relação positiva relativamente ao tipo de empresa e à percentagem de exportação. Esta investigação forneceu uma abordagem a diferentes níveis destacando o papel do empreendedor cuja personalidade e características empreendedoras são determinantes para a identidade da empresa e para a internacionalização.
International Entrepreneurship (IE) has its origins from international business and entrepreneurship research. Contemplating three main frameworks, knowledge-based view, upper echelons theory and cognitive perspective, this research aims to contribute to a better understanding of the internationalization process and the role of the entrepreneur’s characteristics. The study analyzes the influence of the entrepreneur’s personality and entrepreneurial characteristics as well as the firm characteristics and the influence of the latter on internationalization. The following objectives were defined: i) develop a well-structured framework for the internationalization process; ii) identify entrepreneurial characteristics at the individual and firm level relevant to internationalization; and iii) distinguish INVs from DNVs regarding the entrepreneurial mindset. Hypotheses were tested through a survey data combined with secondary data provided by eInforma D&B database for Portuguese INVs and DNVs founded between 2004 and 2013. The results provided empirical support for the relationships between several entrepreneur’s personality characteristics and entrepreneurial characteristics. Additionally, an association was found between individual entrepreneurial orientation and individual entrepreneurial intent. There was also empirical support for relationships between individual entrepreneurial characteristics and the firm’s entrepreneurial and international orientation. Furthermore, international orientation was positively related to the type of venture and the firm’s export percentage. The present research provided a different level approach highlighting the role of the entrepreneur whose personality and entrepreneurial characteristics are determinant to the firm’s identity and its internationalization.
Brandt, Mathias, and Stefan Stefansson. "The personality venture capitalist look for in founder: An artificial intelligence approach to personality analysis." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-246077.
Full textMorallane, Mary Harriet. "The relationship between personality traits and cognitive adaptability of established entrepreneurs." Thesis, University of Pretoria, 2016. http://hdl.handle.net/2263/60510.
Full textThesis (PhD)--University of Pretoria, 2016.
Business Management
PhD
Unrestricted
Brandt, Mathias, and Stefan Stefansson. "The personality venture capitalists look for in an entrepreneur : An artificial intelligence approach to personality analysis." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230956.
Full textHara, Monita G. "An examination of the similarities and differences between nonprofit leaders and small business entrepreneurs." Auburn, Ala., 2007. http://repo.lib.auburn.edu/2007%20Spring%20Dissertations/HARA_MONITA_57.pdf.
Full textSchnitzer, Dennis, and Franz Johann Gross. "Entrepreneurial Success in the Internet Era : A quantitative analysis into the personality of internet entrepreneurs." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231142.
Full textSrinivasan, Mallika. "Differences in Risk-Taking, Communication and Leadership Styles between Male and Female Entrepreneurs." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/1095.
Full textBean, Michael. "The effects of personality and uncertainty on the decision making process and new venture outcomes of South African entrepreneurs." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/23767.
Full textDissertation (MBA)--University of Pretoria, 2011.
Gordon Institute of Business Science (GIBS)
unrestricted
Adenola, Janet Temitope. "Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45665.
Full textSischarenco, Elena. "Italian entrepreneurs of the construction business in a time of economic recession : ideas, strategies and movements." Thesis, University of St Andrews, 2017. http://hdl.handle.net/10023/11088.
Full textNdoro, Tinashe T. R. "The personality of an entrepreneur : a psychobiography of Steve Jobs." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013215.
Full textCadima, José Pedro Gameiro. "What makes an entrepreneur?: The role of feelings." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9535.
Full textThis study uses a sample of 678 observations from the Community Innovation Survey 6 (CIS6) plus the Leadership Module attached in Portugal wherein 55.93% of the respondents are business Owners. It focuses on recent literature on Entrepreneurship to understand how the perceived importance of Personality Traits and Social Ties influence the decision-making process of the Entrepreneur towards an Intuitive or an Analytical Approach. It gets statistical significant values for the Founder/Sample in the traits, and for strong ties in the Founder/Owner Model shows statistical significance.
Leitch, Cedric. "The forces of a character: does an entrepreneur's personality affect organizational culture." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24253.
Full textDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
Andrade, Maria Isabel de Sousa. "Talento, excelência e personalidade: estudo de caso de um empresário português." Master's thesis, Universidade de Évora, 2014. http://hdl.handle.net/10174/11375.
Full textParker, Staci LaShawn. "The Relationship Between Personality Traits and the Income of Small Business Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5582.
Full textPereira, Filipe Miguel Monteiro. "The importance of emotional intelligence for entrepreneurial arisal." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19797.
Full textA inteligência emocional tem origem num conjunto de qualidades que ajudam um indivíduo a perceber melhor processos, ações e informação, que o levam a contribuir positivamente nas interações sociais e influenciam o seu comportamento no ambiente social em que se insere. O empreendedorismo é visto como uma grande fonte de emprego e criação de riqueza, podendo ser definido como um conjunto de dimensões, comportamentos e características que completam um processo dinâmico conhecido como empreendedorismo. A presente investigação pretende compreender de que modo o potencial empreendedor pode ser afetado pela inteligência emocional do indivíduo, quando se olha pela perspetiva da teoria do comportamento planeado, i.e., de que modo a motivação e as capacidades geram melhor desempenho. A investigação aqui apresentada pretende analisar de que modo inteligência emocional pode influenciar a orientação empreendedora do indivíduo e as suas atitudes empreendedoras. De seguida pretende-se perceber de que modo as atitudes para o empreendedorismo influenciam as intenções empreendedoras e o empreendedorismo nascente, i.e., atividades e medidas realizadas por indivíduos que têm como objetivo a criação de novos projetos. A nossa investigação concluiu que inteligência emocional afeta positivamente a orientação empreendedora e as atitudes para o empreendedorismo, que por sua vez afetam positivamente as intenções empreendedoras, o que leva a empreendedores nascentes. Os resultados mostram ainda que, a existência de um modelo empreendedor no seio dos amigos dos respondentes, tornam mais fortes as relações que a inteligência emocional e a orientação empreendedora têm com as atitudes face ao empreendedorismo.
Emotional intelligence has its origins on a set of qualities that help an individual to better understand processes, actions and information, allowing him to positively contribute to the social interactions and influencing his behaviour within their environment. Entrepreneurship is seen as a major source of employment and wealth creation and can also be seen as a set of dimensions, behaviours and characteristics that make up a dynamic process known as entrepreneurship. This research proposes to understand how the entrepreneurial potential might be affected by emotional intelligence through the perspective of the theory of planned behaviour, i.e. how motivation and ability leads to better performance. The present research therefore analyses how emotional intelligence can influence an individual's entrepreneurial orientation and their entrepreneurial attitudes. Then it sets out to understand how these attitudes towards entrepreneurship can, in turn, lead to entrepreneurial intent and nascent entrepreneurship, i.e. activities and steps being taken by individuals towards new venture creation. A questionnaire was designed with the purpose of gathering data on the relation between emotional intelligence and entrepreneurship, highlighting how the aspects of emotional intelligence tend to influence the motivations, behaviours and, in turn, performance. Our research concluded that emotional intelligence positively effects entrepreneurial orientation and the attitudes towards entrepreneurship, which in turn positively affect entrepreneurial intent and leads to nascent entrepreneurship. The results also show that the existence of an entrepreneurial role model within the friends of the respondents strengthens the relationships that emotional intelligence and entrepreneurial orientation have with attitudes towards entrepreneurship.
info:eu-repo/semantics/publishedVersion
Yearwood, Maurice. "Big data : a new alternative approach to sampling in the digital age." Thesis, University of Cambridge, 2018. https://www.repository.cam.ac.uk/handle/1810/274944.
Full text"The personality and motivations of technological entrepreneurs." Sloan School of Management, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/2221.
Full textChen, Se-Fen, and 陳瑟芬. "The study of Personality Traits on Nonprofit Social Entrepreneurs." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/hzcvve.
Full text國立臺灣師範大學
社會教育學系
104
ABSTRACT By the late 20th century after the wave of economic globalization and the financial crisis many countries found themselves in financial turmoil. There was also an emergence of nonprofit organizations and social enterprises that changed their organizational structures by implementing profit seeking organizational patterns and approaches to development. The process of implementing the new structures and approaches in nonprofit organizations was a challenge to the social entrepreneurs facing the impact of social and economic difficulties. What personality traits do social entrepreneurs need to successfully inject the spirit of innovation and commercial development to lead the organization to transform successfully and smoothly from their present architecture to a new commercial enterprise model was at question. Three facets of the nonprofit social entrepreneur need be considered which is the main focus of the research : (A) External factors that influence social entrepreneurship. (B) Internal factors that influence social entrepreneurship. (C) Key personality traits of a social entrepreneur. The results of the study found that the impact of change on nonprofit organizations in transition vary according to internal and external factors. Nonprofit organizations internal working conditions and external relationships with the community and government vary, however, generally external factors decide policy and internal factors affect leadership within the organization. In this study, through in-depth interviews using the NEtS humanity dynamic behavior questionnaire key personality traits of social entrepreneurs include the ability to use resources effectively, the ability to innovate, determination and persistence, vision and goal setting, and self-understanding. The study provides an important, insightful and useful index for persons aspiring to become social entrepreneurs. Keywords: Social Enterprise, Social Entrepreneurs, Social Entrepreneurship, Social Innovation, Personality Traits
Chang, Yu-Lo, and 張語洛. "Entrepreneurs Personality Research: Entrepreneurial Opportunity Identification as a Mediator." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7ec9ws.
Full text國立臺灣科技大學
科技管理所
105
Entrepreneurship has been trendy in Taiwan because the government tries to boom the economy. The prior researchers have proved entrepreneurial opportunity identification plays a key role in entrepreneurship. The main purpose of the study is to examine it empirically. How entrepreneurial opportunity identification will influence entrepreneurial performance is explored in the study. The research tested moderating model and mediating model in entrepreneurial competition: age and entrepreneurial experience moderates stress perceived, stress tolerance and entrepreneurial opportunity identification; entrepreneurial opportunity identification mediates stress perceived, stress tolerance and entrepreneurial performance. Data was collected from the competition, “From IP to IPO” held by the Ministry of Science and Technology in Taiwan. The total number of valid team samples was 104, and the individual samples was 427 in collected in four batches continuously. The results are: (1) Stress tolerance and stress perceived will influence the entrepreneurial opportunity identification. (2) Both stress perceived and stress tolerance will be moderated by age and entrepreneurial experience to affect the entrepreneurial opportunity identification. Study contribution is that the data was collected for four batches of competition, which made primary variables in study could subjectively be observed. It also provides a quite reliable reference for those who wanted to start a business.
Lin, Li-Yu, and 林麗玉. "The Relationships among Personality,Motivation and Performance for Female Entrepreneurs." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/77247078886890631720.
Full text淡江大學
企業管理學系碩士在職專班
97
The main purpose of this research is trying to find the relationships among personal traits, motivation, and business performance in female entrepreneurs. This research is begun to set about from relevant references, and then set up structure and hypotheses of this research according to its theoretical foundation, select proper scale for study tool. The convenience sampling is used select from the female entrepreneurs of small and medium size companies. First of all, telephone calls are made to confirm the foundation and continuous operation of the sampling companies. Then, the questionnaires are distributed by mails as research population. The research is distributing questionnaires of 360 copies in total. The effective response sample is 294 copies which account for effective rate of 81%. Basing on these effective responses, several quantitative analytical methods are used like the reliability, descriptive statistics, facto analysis, t-test, one way ANOVA, correlation analysis and multiple regression analysis. After the empirical research, the major findings as follows: 1. The personal traits have significant effect on the entrepreneurial motivation. For female entrepreneurs, if the personal traits are internal locus of control; then, the motivation is tended to be “pull” type. The external locus of control one is more push type. 2. The personal traits have significant effect on the entrepreneurial performance. Moreover, the internal locus of control of female entrepreneurs will have better entrepreneurial performance than the other one. 3. The motivation has significant effect on the entrepreneurial performance. Moreover, the pull-type motivational female entrepreneurs will have better entrepreneurial performance than the other one.
Du, Plessis Eben Tommie. "Inferring personality traits from the behaviour of highly successful entrepreneurs." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001557.
Full textEntrepreneurs can make valuable contributions to the economic value of a country. These contributions range ranging from employment for the citizens to exports that help capital to flow into the country. An entrepreneur possesses certain personality characteristics or traits that distinguish him or her from others. These characteristics are quite likely to play a very important role in the establishment, performance and success of any enterprise. The aim of this research was to develop greater insight into how certain personality traits can have a bearing on the way in which business is run. Consequently, the study focused on establishing which personality traits are associated with highly successful entrepreneurs. In other words, the study focused on how personality traits relate to high levels of business success irrespective of the era, or of the business and culture settings.
Cheng, Hui-Ru, and 鄭惠如. "The Study of Personality Traits on For-Profit Social Entrepreneurs." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/8t5pvd.
Full text國立臺灣師範大學
社會教育學系
104
Organization for Economic Cooperation and Development that social enterprises are able to produce any private activity of public interest, with the spirit of enterprise strategy to reach a particular economic or social objectives, rather than into the main pursuit of profit maximization, and help solve social exclusion and unemployment organizational issues. When September 2014 the Executive Yuan approved "Social Enterprise Action Programme". The social enterprise into "non-profit organization" and "for-profit organization", and the "Profit-based social enterprise" is from the traditional corporate social responsibility, development and transformation of social enterprises. It's "social enterprise spectrum" from right to left in the process. Personality is different individuals face a different environment or pressure to produce different from the others in order to meet specific behavior and response patterns. Taiwanese companies have almost 98% small and medium enterprises, the main force for the overall economy. Faced with various difficulties affecting the economic environment, many SMEs still continue the practice of corporate social responsibility, the reason is entrepreneurship. The purpose of this study is to investigate the personality traits of the "profit-based social entrepreneurs." Study three to five SMEs in Taiwan will transition to "Profit-based social enterprise" of business owners, to a depth interviews as the main source of data collection, the use of "NEtS assessment amount" as a support tools, and the resulting data analysis and induction. The results can be learned what personality traits of entrepreneurs willing to become a part of the company's operations to solve social problems, and vulnerable together for a win-win situation.
Lin, Yu-Chu, and 林玉柱. "The Influence of Entrepreneurs' Personality Traits on Entrepreneurship and Entrepreneurial Performance." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7t3cpd.
Full text遠東科技大學
創新設計與創業管理研究所
106
In recent years, due to the impact of the global subprime mortgage triggered the impact of the financial tsunami, the rapid changes in the domestic economic environment and the industrial structure of the substantial adjustment of corporate action big pay cuts, layoffs, put unpaid leave, the purpose is to survive this A wave of economic downturn. And in the economic environment changes will lead to the follow-up activities of newly created enterprises to promote the growth and development of new industries and entrepreneurship, lay a good foundation for economic development, in the policy guidance and promotion, civil institutions have also launched entrepreneurial competition activities, Young entrepreneurs invest in innovative, entrepreneurial areas. The purpose of this study is to explore the influence of entrepreneurial personality traits on entrepreneurial spirit and entrepreneurial performance, and to analyze the reliability, validity, factor analysis and regression analysis. The results of this study: 1. Personality traits have a positive impact on the entrepreneurial spirit. 2. Entrepreneurship has a significant positive impact on entrepreneurial performance. 3. Personality traits have a significant positive impact on entrepreneurial performance. 4. Entrepreneurship in the personality traits have a significant impact on entrepreneurial performance, a significant part of the intermediary effect.
Liu, Yu-Chi, and 劉昱奇. "A study of Personality Traits and Firms’ Performance on Chinese Printing Entrepreneurs." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/70701196556494965925.
Full text國立臺灣藝術大學
圖文傳播藝術學系碩士班
101
The study aimed to explore the relationship between the personality traits of entrepreneurs in printing industry and entrepreneurial performance. Using questionnaire survey, the study mainly looked for qualified printing industry in Suzhou and Guangzhou area (including affiliated factories), China. The main respondents were the chief or senior executives of printing enterprises. During the study, 150 questionnaires were issued, in which 60 copies were distributed to Suzhou, 90 copies were distributed to Guangdong (State), and 116 copies were returned. After information finishing and sorting, there were 80 effective copies, with the effective recovery rate being 69%. The collected data were analyzed by many statistical methods with SPSS18.0 for Windows statistical software packages, such as Descriptive Statistics, Independent Samples T-test, ANOVA, Pearson Correlation, Stepwise Multiple Regression Analysis etc. The study concluded that: 1.The personality traits of entrepreneurs in printing industry tended to be diligent and responsible. They generally agreed with non-economic performance in terms of enterprise performance. 2.Entrepreneurs in printing industry with different gender, age and business experience have varied "personality traits". Entrepreneurs in printing industry with different gender, previous serving companies and own companies have significantly different opinion on "entrepreneurial performance”. 3.The personality traits of entrepreneurs in printing industry and entrepreneurial performance showed significant positive correlation in some parts. 4.The personality traits of entrepreneurs in printing industry have some predictive power for entrepreneurial performance.
Syuan, Liou Yi, and 劉懿萱. "The Relationship among Personality Traits, External Environment, Strategy and Performance for Entrepreneurs." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/51457098958145970215.
Full text東吳大學
國際經營與貿易學系
103
According to White Paper on SMEs, SMEs plays an important role in promoting of economic growth, increasing national income, and expanding international trade.Therefore, this study is aimed into the relationship among entrepreneurial performance and the distinguishing characteristics of entrepreneurs, personality traits, External Environment, and entrepreneurial strategy. The sample of this study targets at entrepreneurs of information and electronic industry, services, food industry, trade, construction industry and traditional manufacturing industry in the North of Taiwan, and small and medium enterprises in the conventional manufacturing industry. A questionnaire was issued to each company, from selected 300 enterprises. Among which, 167 questionnaires were collected with effectiveness, effective collection rate at 55.7%. SPSS statistical software, descriptive statistics, confidence analysis, factor analysis, variance analysis, correlation analysis, regression analysis and other statistical methods are used for empirical study. The results of this study demonstrates that the personality traits of entrepreneurs with Extraversion and Open-minded nature, Amiability, Diligence and Integrity of the three personality traits are more suitable to run their business, and there are more and more female entrepreneurs year by year. The results of my research include: 1. Entrepreneur’s personality traits have significant impacts on their entrepreneurial performance. 2. Entrepreneur’s entrepreneurial strategy has significant impacts on their entrepreneurial performance. 3. Entrepreneur’s external environment has significant impacts on their entrepreneurial performance. 4. Entrepreneur’s personality traits have significant impacts on their entrepreneurial strategy. 5. Entrepreneur’s external environment has significant impacts on their entrepreneurial strategy. 6. External environment for entrepreneurial strategy has significant interactions with entrepreneurs. 7. The contents and results of this study will vary with entrepreneurial types. 8. The contents and results of this study will vary with different demographic variables.
Ho, Hsin-Hsin, and 何欣欣. "The Discussion of Personality Traits and Management Abilities of N-Generation Internet Entrepreneurs." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/64999468425113811009.
Full text國立臺灣科技大學
管理學院MBA
98
Our society has been transferred from one-way communication, such as, television media into interactive digital media. While the N-Generation, who was born in January 1977 to December 1997. It is a group who was growing up with digital technology environment. (Don Tapscott, 1996) The N-Generation who is familiar with operates of digital technology and through it learns knowledge. They can even self-study and teach parents how to use digital tools and operation. Due to the N-Generation are good at digital technology and learn it fast, they use the Internet and other digital media to create their own businesses. The study used deep interview to discuss personality traits and management skills of N-Generation Internet entrepreneur. The results based on interviews and analysis can be summarized as follows, -N-Generation Internet entrepreneurs views on the Internet business environment. -N-Generation Internet entrepreneurs views on Internet entrepreneurs. -N-Generation Internet entrepreneurs network requirements. -N-Generation Internet entrepreneurs personality traits. -N-Generation Internet entrepreneurs management skills of enterprises. The study finds out that N-Generation Internet entrepreneurs in the personality traits of high self-confidence, high achievement motivation, ambition, courage, patience and perseverance, self-demands and proactive. In the managerial skills, they are equipped with communication, innovation and creativity and goal-oriented characteristics of the future.
SUN, HWA, and 孫華. "The study of female micro-entrepreneurs' personality traits,motivation and performance of NOEVIR (TAIWAN INC.)." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/10073837364305456226.
Full text中國文化大學
生活應用科學系碩士在職專班
104
This study was designed to investigate the female "micro-entrepreneurs' personal background variables, personality traits and entrepreneurial motivation and entrepreneurial performance ". The research samples are micro-entrepreneurs cooperation with NOVEIR (Taiwan INC.) , and analysis the difference of personal background variables and personality in the entrepreneurial motivation and entrepreneurial performance; and to explore the correlation of female micro-entrepreneurs entrepreneurial motivation and the entrepreneurial performance. This study questionnaire was based survey approach to collect the variable raw datas of personal background, personality traits, entrepreneurial motivation, and entrepreneurial performance , in the beauty of the relevant retail , women's wholesale, technical services or teaching entrepreneurship patterns for micro-entrepreneurs. National distribution of northern, central, south and eastern region to personally visit, telephone visits, and e-mail reply, etc. fill out the questionnaire; a total of 218 effective recovery, the recovery rate of 100%. According to the survey data obtained descriptive statistics analysis, one-way ANOVA and pearson correlation analysis, test the hypothesis proposed in this study, and according to the survey results, concrete proposals for planning the direction of entrepreneurs, companies and public and private organizations, as well as research for future reference.
Wei, Lin Lin, and 魏伶玲. "A study of personality difference between Entrepreneurs and Top Managers and its impact on strategic choices." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/17139970681311513062.
Full text淡江大學
管理科學研究所企業經營碩士在職專班
97
The variability of business environment has made the speed and execution force of decision-making more important than ever. Both entrepreneurs and top managers must be responsible for the success or failure of policy decisions in enterprise management. The leadership and management style of a leader influences business performance, and also dominates the highest strategic decision-making and the allocation of organizational resources. Different leadership and management styles lead to different performance results. The main purpose of this study is to investigate the differences in leadership traits and thoughts of decision-making between entrepreneurs and top managers. Leadership traits are viewed as a kind of behavioral traits while personal traits tend to be used to explain the causes of personal behaviors. A good manager is not necessarily only characterized by masculine traits. The background, years of service, educational background, and age of managers tend to influence their leadership and attitudes of strategy selection. Among all the factors, the locus of control, gender role of management traits, and leadership traits of entrepreneurs and senior managers, as well as the differences in their choices of entering the strategic internal and external environments, are the factors to be investigated in this study. This study selected three entrepreneurs in different industries 、two top mangers in foreign companies and one state-owned enterprise as the subjects, and conducted case study. “Entrepreneurs and top managers” was chosen as an independent variable, while the “personality trait of locus of control,” “leadership traits,” “factors influencing entering strategic internal and external environment” were chosen as dependent variables to investigate how the differences of personality traits between entrepreneurs and top managers influence their strategy selection. The conclusions are as follows: 1.Both entrepreneurs and top managers share the traits of “personality trait of locus of control” and “the gender role of gender-based management.” However, the top managers in the state-owned enterprise tend to possess the trait of “personality trait of locus of control” and “the gender role of masculine management.” 2.Transformational leadership is viewed as a kind of behavioral trait. The “openness,” “extraversion,” and “agreeableness” of the Big Five Personality traits are important properties of transformational leadership. Therefore, it could be predicted that an individual of transformational leadership is an individual with low “neuroticism.” These four kinds of personality traits correspond to the hypothesis of traits of transformational leadership of entrepreneurs and senior managers. 3.A successful leader not only had experiences, but also patience, skills, toughness, and unique power of judgment. Entrepreneurs and senior managers no loner only put emphasis on the advantages of internal environment of an organization and they would also grasp opportunities of external environment, change strategies at the right time, and place strategic resources at the best position at the critical moment to establish the competitive advantages of enterprises.
Lu, Hsiao-Li, and 陸小里. "The Study of Entrepreneurial Personality, Motivation and Success of Male and Female Food & Beverage Entrepreneurs." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/84875311343782898307.
Full text國立高雄餐旅學院
餐旅管理研究所
94
In the last decade, a large number of people have had notions of being entrepreneurs and like to start food & beverage business. Nevertheless, the industry competes intensely and is hard to manage, so it is not easy to success. Consequently, this study chose food & beverage entrepreneurs in the north, middle and south Taiwan as the research’s subject. And the purpose of study is to understand their personality, motivation and success; to analyze the relationship between these three; and to compare whether they have differences in gender and individual background. The findings indicate that the entrepreneurs had some typical personality; the primary motivations were full factors; the non-financial measures were as the critical measures of their success; high openness and extraversion, low neuroticism were closely linked to entrepreneurial motivation; high openness, extraversion and conscientiousness, low neuroticism were related to entrepreneurial success; high self-achievement, low work discrimination were related to entrepreneurial success. In addition, the study found the significant differences in financial measure, openness and opportunity demand among male and female entrepreneurs. Personality only had a difference in education. Entrepreneurial motivation had partial significant differences in individual background. But the entrepreneurial success was found no difference in individual background. Finally, the results and suggestions were concluded to further research, enterprise guidance associations and people who intend to run food & beverage business in the future as references. Key Words: food & beverage industry, entrepreneurs, personality, motivation, success
Lee, Li-Hsia, and 李麗霞. "Research of relationship between entrepreneurs’ personality traits, leadership behavior, social intelligence, emotional intelligence and entrepreneurial performance." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/84243052014503400093.
Full text實踐大學
企業創新與創業管理研究所
98
Abstract This main study investigated of the research in the relation of entrepreneurs’ personality traits, leadership behavior, social intelligence, emotional intelligence and entrepreneurial performance, and in the Kaohsiung area, entrepreneurs of wholesale and retail as the research object, using purposive sampling concept, a total of 374 questionnaires survey were sent out and were returned 208 questionnaires survey, by t test, ANOVA analysis, correlation analysis and simple regression analysis, investigate of: a) the variability of difference personal background on different personality traits, social intelligence, emotional intelligence, leadership and entrepreneurial performance; b) personality traits and the relationship between entrepreneurial performance, leadership behavior and the relationship between entrepreneurial performance, social intelligence and the relationship between entrepreneurial performance and emotional intelligence and the relationship between entrepreneurial performance. This study obtained the following findings: First, the wholesale and retail business in the personality traits, social intelligence and emotional intelligence on the personal backgrounds are significant obviously variability differences. Second, personality and entrepreneurial performance has a significant positive correlation. Third, leadership behavior and entrepreneurial performance has a significant positive correlation. Fourth, social intelligence and entrepreneurial performance has a significant positive correlation. Fifth, emotional intelligence and entrepreneurial performance has a significant positive correlation. Keywords: personality traits, leadership behavior, social intelligence, emotional intelligence, entrepreneurial performance
Lin, Wei-Chi, and 林偉旗. "The Psychological Journey of Entrepreneurs – Qualitative Research on the Interplay between Personality Characteristics and Situational Features." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/21786984176568530156.
Full text國立臺灣大學
企業管理碩士專班
97
The main purpose of this research is to delve into the in interplay between personality characteristics and situational features in order to find out what role personality characteristics play during the entrepreneurial process, what other various factors get involved, and how the informants deal with the problems they face. The study method adopted in this research centers on qualitative research in which a depth interview has been conducted for two informants who had the entrepreneurial experience. It is further discussed by talking about these issues: (1) entrepreneurship motivation, (2) preparation and evaluation before entrepreneurship, (3) types of category, (4) pressure and problems when running a business, (5) analysis on entrepreneurship personality characteristics, and (6) future goals. Based on the results of this research, personality characteristics have an effect on entrepreneurial process when one is able to fully express himself / herself and make good use of resources, and find solutions to problems. Some major problems and challenges involve family support, partnership, and positioning.
Ji, Yi-an, and 紀怡安. "The relationship among job burnout, entrepreneurial resources, job stress,personality hardiness, and social support of micro entrepreneurs." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/34989372254197530423.
Full text國立臺灣師範大學
教育心理與輔導學系
99
Purposes of Research The research, which is conducted based on the conservation of resource theory, aims at having a deeper understanding of the factors for micro entrepreneurs’ job burnout. The five purposes of the research are as follows. 1. To find out the differences of micro entrepreneurs’ job burnout when the different background of population is variable. 2. To find out the differences of micro entrepreneurs’ job burnout under different level of job stress or different amount of entrepreneurial resources. 3. To find out the relevance between job burnout and entrepreneurial resources, job stress, personality hardiness, and social support. 4. To understand the predictability for micro entrepreneurs’ job burnout based on the entrepreneurial resources, job stress, personality hardiness, and social support they have. 5. To find out whether personality hardiness or social support would moderate micro entrepreneurs’ job stress or job burnout. Research Method The research adopts purposive sampling. There were 305 research participants; most of them are micro entrepreneurs who had attended the entrepreneur guidance program held by the Chinese Management Association. Research tools used in this research include questionnaire for profile, job stress inventory, entrepreneurial resources inventory, personality hardiness inventory, social support inventory, and job burnout inventory. Based on the purposes of research, hypothesis testing has been conducted by applying analysis of variance, Pearson Product Moment Correlation, and hierarchical regression analysis. Research Results 1. The level of job burnout is lower when the micro entrepreneur is elder, married, or has more years of work experience before starting the business. 2. Entrepreneurial resources don’t moderate job stress or job burnout. However, entrepreneurs with more entrepreneurial resources have lower level of job burnout compared with those who have less entrepreneurial resources. Micro entrepreneurs with less job stress also have lower level of job burnout. 3. With more entrepreneurial resources, less job stress, higher personality hardiness, and more social support, micro entrepreneurs’ level of job burnout would be lower. 4. Personality hardiness (mainly the sense of involvement and challenge) and social support (mainly tangible support) can effectively ease job burnout. Also, personal responsibility lowers job burnout, too. Job stress (mainly role stress), on the other hand, significantly increases job burnout. The significance of entrepreneurial resources has been ruled out because of the sense of involvement part of personality hardiness. 5. Personality hardiness and the sense of involvement and challenge included can effectively moderate the correlation between job stress and job burnout. 6. Social support and the emotional support, tangible support, and informational support included cannot effectively moderate the correlation between job stress and job burnout. Conclusion There are three suggestions for the practice based on the research results. 1. To gain more work experience, to strengthen organizational capital, and take the initiative to seek for family and friends’ tangible support in order to have more external resources. 2. To strengthen self-perception ability in order to understand one’s limitation of role load and to make order for the needs based on their importance in order to solve problems effectively; e.g. to look for support or collect data to ease role stress. 3. To learn to find the sense of significance and the worthiness to learn and grow even in stress situation in order to think positively when dealing with stress. Limitation of the research and suggestions for future related research are also included.
Ru-Yi, Li, and 李儒宜. "Discussing the influence on entrepreneurial behaviors of personal background,the motivation of venture and personality of entrepreneurs." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/36423651311349334962.
Full text國立東華大學
企業管理研究所
86
The mentality of 〝 Better be the head of a dog than the tail of a lion 〞leads the Chinese to venture and become the founder of a business‧ A phenomenon commonly present in Taiwan and in America is the higher growth in quantity of female entrepreneurs than male entrepreneurs and the fastly growing speed of the female to start their businesses‧ In view of this burgeoning trend,this research attempts to explore two topics : one is the characteristics of entrepreneurs(which include personal background,personality , the motivation of venture , entrepreneurial behaviors , the difficulties encountered when entrepreneurs start their businesses and the unique nature of their enterprises ); the other is whether gender has influence on shaping the characteristics of entrepreneurs‧ Through the analysis of datas , the main conclusions we get are: 1)〝a persistant wish to learn and enrich oneself 〞 and〝a wish to confront challenges and build one own enterprise〞 are the main motivations which drive the entrepreneurs to start businesses‧2)〝strenthening the knowledge and skills of business management 〞 is the main expression of entrepreneurial behaviors‧3)〝the difficulties of raising capital and opening up a market〞 are the main challenges confronted by entrepreneurs‧4)As a whole,there is evident difference between male and female entrepreneurs on A/B types; as for other items(such as venture motivation ,the tendency to take risk in adventures,the achievement motivation ,focus of externals / internals , entrepreneurial behavior and the difficulties which may be encountered by enterpreneurs),there is no evident difference‧
Yin, Liao Hsueh, and 廖學寅. "A Research on the Relationships Between Entrepreneurs’ Personality and Their Performance of Small and Medium Enterprises in Taiwan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/39972051607181502564.
Full text輔仁大學
管理學研究所
92
The entrepreneurs of small and medium enterprises have been playing a decisive role in the economic growth in the past few decades in Taiwan. Based on the industrial features and initial time of every stages in Taiwan economic growth, this study has classified them into two types; one is traditional, and the other is newly rising, and tries to explore the relationships on the entrepreneurs’ personality and their performance between these two industries from eight representative cases. Besides entrepreneurs’ personality, this study also tries to explore if there are other factors affecting entrepreneurs’ performance. This study takes the methods of in-depth interview together with measurement scale to explore the relationships between the entrepreneurs’ personality and their performance, and, according to the research purposes, proposes further a preliminary analytical structure based on the possible relationships among all selected variables concluded from literature studies. From the arrangement and analysis on the information of in-depth interviews & scale-measured data, this study interactively compares every selected variables and advance to deduce out 13 theses in relation with research purposes. This study also further explains the implications of these 13 theses and proposes the research conclusion, which is summarized as below: 1.The entrepreneurs from different types of industries show the differences in their personality. 2.The differences showing in entrepreneurs’ personality have significant correlation with their business performance. 3.The differences showing in entrepreneurs’ personality will reveal in the behavior of grasping outside opportunity, which shows on one''s own active and initiative attitude with certain degree of difference. 4.The entrepreneurs’ performance from different industries is highly related with the actions dedicating to business strategies, which shows on the positive and innovative ability with certain degree of difference. 5.The active and initiative attitude showing in the behavior of grasping outside opportunity is highly related with the positive and innovative ability showing in the actions dedicating to business strategies. 6.Besides personality, generation gap, working experience, family background and the formalization of organization are also the factors to affect entrepreneurs’ performance.
CHUANG, CHUN-HSIANG, and 莊鈞翔. "The Relationship among Personality Traits of Different Generation Entrepreneurs, Innovation Ability and Performance – Leadership Style as an Intermediary Variable." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k734b3.
Full text嶺東科技大學
高階主管企管碩士在職專班
105
Fundamental to the succession-management process is an underlying philosophy that argues that top talent in the corporation must be managed for the greater good of the enterprise. The purpose of this study is to explore the second generation of entrepreneurs or enterprises to promote professional managers. Entrepreneurial personality traits, innovation ability, and leadership style impact on business performance. However, this study applied quantities research and amounted to 120 questionnaire in 2016, in a total sample of 100 with valid collection rates of 83%. The data gathered were thus analyzed usingSPSS21.0, descriptive statistics, reliability and validity analysis, Pearson correlation analysis, multiple regression models. the results indicate that (1) personality traits have a positive impact on leadership (2) innovation ability has a positive impact on leadership (3) Leadership has a positive impact on performance (4) Personality traits affect the business performance through the mediation effect of leadership(5) innovate ability will influence the business performance through the mediation effect of leadership.
Lai, Tien-Hsun, and 賴沺熏. "A Study on the Relationships among Personality Traits, Entrepreneurial Motivation and Performance - Taking Micro Phoenix Entrepreneurs as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wc34x4.
Full text國立東華大學
企業管理學系
107
Small and micro enterprises, the main foundation for Taiwan's economic development, have been affected by the global financial crises and economic storm in recent years. Along with an unstable international environment, slow economic growth, rising raw material costs; external business shifts, changing population structure, imminent industrial transformation, the micro-enterprises are facing unprecedented challenges. Therefore, the government has provided a series of subsidiary arrangements, including the Mini Phoenix Entrepreneur Loan, the focus of this study. This study explores whether personality traits and entrepreneurial motivations have an impact on entrepreneurial performance. Questionnaires were distributed to qualified micro-phoenix entrepreneurs in five districts (north, central, southern, eastern, and outlying islands) and interviews were conducted. Out of 2,500 questionnaires distributed, 341 responded, with a 13.6% response rate. Correlation, regression, and cluster analyses were adopted to verify research hypotheses. The empirical results show that the personality traits of micro-Phoenix entrepreneurs are related to entrepreneurial motivation; personality traits have influence on performance; entrepreneurial motivation also has a partial impact on entrepreneurial performance. This study is intended to increase the understanding of Phoenix lenders, clarify the factors affecting Phoenix loan entrepreneurs, and then contribute to the operation and development of micro-enterprises. It is recommended that future researchers can expand the investigation scope, incorporate other variables, and detect possible interactions to grasp a more comprehensive picture of the characteristics of Phoenix micro-entrepreneurs.
Dong-Xiang, Yu, and 于冬翔. "The Personality of Successful Female Entrepreneur." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/88464432529571648060.
Full text輔仁大學
國際創業與經營管理學程碩士在職專班
103
The main purpose of this research paper is it tries to identify all the personalities that successful female entrepreneurs have. After all the personalities have been clearly identified, we will then try to summarize the key personalities that contribute the success of female entrepreneurs. Basically, in order to achieve our goal, we will try to follow these steps below: 1. Differentiate the difference between the word entrepreneur and the word entrepreneurship. 2. Define the formal definition of female entrepreneurs. 3. Identify a list of barriers that female wants to join the field of entrepreneurship. 4. Identifying a list of reason that female wants to join the filed of entrepreneurship. 5. Discuss personalities that female entrepreneurs’ shares in common through multiple literature review, case studies, and interviews. 6. Analyze the results, and then comes up with a list of key personalities that all successful female entrepreneurs shares in common. Not surprisingly, there are many studies out there that have already discussed some of the key personalities that contribute to the success of female entrepreneurs. We decided to stand on the shoulder of these giants, so basically this research paper will try to use all these previously done studies to develop a list of key personalities; and we think this list can be served as a gift, which will help young female entrepreneurs to begin their career more easily. Most importantly, we are not trying to advocate that female who do not equip all the characteristics that are being discussed here will not be successful; we are just saying that it is nice to have all of them, because they do help female to become successful much easier.
Tsai, Cheng-Wei, and 蔡正維. "Development of Entrepreneur Personality Inventory for Venture Capital." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/52930483208625494763.
Full text國立中正大學
企業管理所
95
Because the investment activity of venture capital is high risk, , the manager of venture capital should adopt the efficient and correct assessment work before making the investment .In the past studies, one of the important criteria of evaluating an investment case is the personality of entrepreneur. But there is no study about the criteria of personality and construct the tool for evaluation. According to the managers of venture capital with investigating and in-depth interview, this research concludes the eight criteria of entrepreneur personality, including Openness & Tolerance, Responsibility, Working actively, Desire for achievement, Taking charge, Stress tolerance, Foresight and Flexibility. From eight items of personality criterion, this research develops the first draft of inventory that amount to 113 question items as self-report form. Through the several inspections which measure the quality of inventory, including the readable test, the content validity test, the content test, the normal distribution test, the reliability test, the item analysis and the factor analysis, this inventory remains 51 question items. Through the several tests, the inventory has great degree of the reliability & validity. The finally finished inventory can evaluate six factors which called Trait of leader, Intention, Tolerance, Responsibility, Foresight and Flexibility.
Wu, Yu-Ching, and 吳育慶. "The impact of the entrepreneur’s personality on social entrepreneurship." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k8z38n.
Full text中山醫學大學
醫療產業科技管理學系碩士班
106
The purpose of this study was explored the influence of the personality of social entrepreneurs to their social entrepreneurship. This study was conducted from March, 22, 2017 to October, 2, 2017. Based on qualitative research, the author used depth-interview methodology, identifying the personality of social entrepreneurs. The interviewees included managers from nursing home, social workers, or principals. The study recorded at the same time when interviewing. The survey concluded: First, whether it is the process of setting up an organization or serving consumers, enthusiasm, love, patience, and autonomy are mainly the personality traits that social entrepreneurs should possess. Second, in the process of creating an organization, besides love and enthusiasm, it is also indispensable for the founder to understand the development missions of the organization, and to have the ability to resist pressure, handle documents, draw up service plans, and write marketing plans. Third, no matter what kind of social enterprise, the lack of funds is almost a dilemma that every social enterprise will face. And the last, the value created by the elderly care institutions for the people is mainly the meaning of life and recreating their self-worth; the value created by the non-elderly care institutions is mainly to enhance the quality of life of residents and their families.
Wei, Te-Hsuan, and 魏德萱. "A Study of Entrepreneur’s Environmental Scanning Behavior and their Personality." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/22549526775223031836.
Full text國立臺灣大學
國際企業學研究所
95
Environmental scanning is the radar for success for entrepreneurs. (Brown and Weiner 1985) Past studies have found that entrepreneurs have preferences for different type of information and different information sources are used to scan business environment. As the result, entrepreneurs’ environmental scanning behavior becomes an interesting topic for Taiwanese scholar where SME has a significant role in the economic. More over, possible patterns for entrepreneurs’ environmental scanning behavior can be drawn. Entrepreneurs tend to obtain different personality traits compare with average employees, where unique entrepreneurs’ personality trait might be the cause of their environmental scanning behavior. The researcher attends to seek possible connection between those two variables. The result of this study has shown that older enterprises have wider environmental scope and frequent environmental scanning activities then younger enterprise. Also, entrepreneurs tend to favor informal personal sources then formal personal sources. However, their personality traits and environmental scanning behavior are not that different from the regular people and base on the research result, there are no connection between those two variables, personality traits and environmental scanning behavior.
Wei, Te-Hsuan. "A Study of Entrepreneur's Environmental Scanning Behavior and their Personality." 2007. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-2507200713155900.
Full textSANG, LICHEN, and 桑黎晨. "The Differences of Entrepreneur’s Personality in the US, Spain, and Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/78363711706764343515.
Full text輔仁大學
國際創業與經營管理學程碩士在職專班
104
Since everything is connected in the modern society, doing business is not an independent thing. One has to deal with lots of people. When entrepreneurs are considering who are better to be their partners, they normally will take their major profession or other aspects into account, and neglect the truly important factor to make a good partnership. In fact, the natural needs in the personal development of an individual partner are far more important than everything else. And these needs come from people’s personalities, and hide inside the motivations of personality. This research report identifies the general personality types which are observed from all human beings, the key personality traits that all entrepreneurs share in common, and all the cultural dimensions which affect people’s behaviors differently. By going through massive amount of literature review, combining personality types and cultural environment together, the differences of entrepreneur’s personality in the US, Spain, and Taiwan are revealed that the entrepreneurs in the US, Spain, and Taiwan generally show red color personality, green and red color personality, and yellow and red color personality respectively.
Ali, Husam. "The person-organization interplay : how an entrepreneur's personality affects organizational legitimacy." Diss., 2012. http://hdl.handle.net/2263/23968.
Full textDissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
Wan-ChingHuang and 黃琬晴. "The Research of Entrepreneur Spokesperson’s Personality and Credibility on Advertising Effectiveness." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/bm68jd.
Full text國立成功大學
企業管理學系碩士在職專班
103
Using the endorsement is a common form of advertising, and CEO of the enterprise is one kind of the endorsers. In this research, we will focus on the advertising effectiveness while considering the CEO endorser’s personality, credibility, consumers’ product involvement and advertising appeals. Using the endorsement is a common form of advertising, and CEO of the enterprise is one kind of the endorsers. In this research, we will focus on the advertising effectiveness while considering the CEO endorser’s personality, credibility, consumers’ product involvement and advertising appeals. This research adopts the Questionnaire Survey using convenience sampling to do with internet questionnaire on the internet; the result was analysis by SPSS. At the result, the research findings are as follows: the personality and credibility of CEO endorser is very effective in the advertising. In addition, the product involvement and rational advertising appeals play significant moderating effects on the relationship between CEO endorser’s personality, credibility and advertising effects.
Chang, Wan-ruo, and 張莞若. "An Explorary Study of Women Entrepreneur’s personality traits and key success factors." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/13143800345145870158.
Full text國立臺灣科技大學
管理研究所
102
This research investigated the association between personality traits, entrepreneurial process, and factors to business success for women entrepreneurs. The main focus is whether the personality traits of women entrepreneurs, and the induced trusting and happy moods in the clients are influential to business performance thereby affecting the success of women entrepreneurs. We utilized analytical methods from survey research and case studies. In the first approach, sample surveys are conducted to validate the hypothesized association between desirable the key outcomes with women entrepreneur’s personality traits . In the second approach, qualitative analyses based on case studies are conducted by interviewing women entrepreneurs, their staff, and clients to validate the found from first approach. Results of this study indicated the five major personality traits and happy moods are significant factor in influencing business performance for women entrepreneurs, and business performance is positively associated with business success. Future research is needed to expand and further explore this topic, and to help provide future theoretical references in investigating and predicting individual entrepreneurial behaviors, intends and attitudes of women entrepreneurs.
Liao, Chia-Hsuan, and 廖家萱. "The study of the relationship between Taiwan SME entrepreneur’s entrepreneurial orientation and entrepreneurial performance─ The moderating effect of entrepreneur’s personality." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/64092753521545809408.
Full text國立體育學院
休閒產業經營學系碩士班
95
Abstract According to the data of 2005 White Paper On Small And Medium Enterprises In Taiwan of Small and Medium Enterprise Administration of The Ministry of Economic Affairs, small and medium enterprises are 1,226,000. According to the past researches, there are some common points between successful entrepreneurs. They also have some different views on them. Because of the entrepreneurial environment in Taiwan is different to foreigner’s entrepreneurial environment , the scale of enterprises in Taiwan are smaller than them. Therefore, the entrepreneurial spirits effect entrepreneurial orientation. That’s why this study wants to find the relationship between SME entrepreneur’s entrepreneurial orientation and entrepreneurial performance. Besides, this study adds a moderating effect to analysis it. Research objects aimed at the members of Headquarter China Youth Career Development Association distributed throughout Taiwan. One hundred and seventy-eight questionnaires were responded and valid. The result shows that SME entrepreneurial orientation has positive influence on entrepreneurial performance, and entrepreneur’s personality included locus of control, self-efficacy and self-esteem are also have positive influence on entrepreneurial performance.