Relevant bibliographies by topics / Personalization privacy paradox

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Personalization privacy paradox'

Author: Grafiati
Published: 19 June 2021
Last updated: 29 July 2025

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Journal articles on the topic "Personalization privacy paradox"

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Karwatzki, Sabrina, Olga Dytynko, Manuel Trenz, and Daniel Veit. "Beyond the Personalization–Privacy Paradox: Privacy Valuation, Transparency Features, and Service Personalization." Journal of Management Information Systems 34, no. 2 (2017): 369–400. http://dx.doi.org/10.1080/07421222.2017.1334467.

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Aguirre, Elizabeth, Anne L. Roggeveen, Dhruv Grewal, and Martin Wetzels. "The personalization-privacy paradox: implications for new media." Journal of Consumer Marketing 33, no. 2 (2016): 98–110. http://dx.doi.org/10.1108/jcm-06-2015-1458.

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Purpose – This paper aims to investigate personalized communications through digital media, which include display, search, social and mobile communications. Design/methodology/approach – Drawing on the literature pertaining to different digital mediums, the authors explore how different factors influence consumers’ responses to personalized communications. The current study integrates and reviews prior literature related to personalization, seeking a richer understanding of when personalized communications improve or hinder customer–firm interactions. Findings – Personalization can both enhanc
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Zhu, Yu-Qian, Kritsapas Kanjanamekanant, and Yi-Te Chiu. "Reconciling the Personalization-Privacy Paradox: Exploring Privacy Boundaries in Online Personalized Advertising." Journal of the Association for Information Systems 24, no. 1 (2023): 294–316. http://dx.doi.org/10.17705/1jais.00775.

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To reconcile the personalization-privacy paradox, we adopt the privacy as a state view and define privacy as a state of information boundary rule-following. We further identify five types of boundaries underlying some of the important implicit rules of maintaining privacy: communication channel, platform, device, temporal, and purpose boundaries. Using an online vignette survey, we investigated how each of these boundary types affected users’ privacy perceptions when they were subjected to personalized advertisements. Using fixed- and random-effects models, we investigated how violating differ
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Cloarec, Julien. "The personalization–privacy paradox in the attention economy." Technological Forecasting and Social Change 161 (December 2020): 120299. http://dx.doi.org/10.1016/j.techfore.2020.120299.

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Lee, Ae-Ri. "Investigating the Personalization–Privacy Paradox in Internet of Things (IoT) Based on Dual-Factor Theory: Moderating Effects of Type of IoT Service and User Value." Sustainability 13, no. 19 (2021): 10679. http://dx.doi.org/10.3390/su131910679.

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Despite people’s concerns over privacy leakage in the Internet of Things (IoT), the needs for personalized IoT services are increasing, creating a conflicting phenomenon viewed as the personalization–privacy (P–P) paradox. This study proposes a research model that utilizes dual-factor theory to investigate the P–P paradox in IoT. It aims to analyze the impact of the dual factor—personalization and privacy concerns related to IoT services—on the intention to use IoT. Further, the model includes four-dimensional motivated innovativeness and previous privacy-invasion experience as key antecedents
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Kaaniche, Nesrine, Maryline Laurent, and Sana Belguith. "Privacy enhancing technologies for solving the privacy-personalization paradox: Taxonomy and survey." Journal of Network and Computer Applications 171 (December 2020): 102807. http://dx.doi.org/10.1016/j.jnca.2020.102807.

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Researcher. "THE DATA-ETHICS PARADOX: RECONCILING MARKETING PERSONALIZATION WITH CONSUMER PRIVACY IN DIGITAL OPERATIONS." International Journal of Research In Computer Applications and Information Technology (IJRCAIT) 7, no. 2 (2024): 914–23. https://doi.org/10.5281/zenodo.14050402.

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This article examines the complex intersection of marketing operations and consumer privacy in the era of data-driven personalization. Through a mixed-methods approach combining quantitative analysis of industry practices (n=245) and qualitative assessment of consumer perspectives (n=48), we investigate the ethical implications of advanced data collection techniques in modern marketing operations. Our findings reveal a significant disconnect between marketing practitioners' drive for personalization and consumers' privacy expectations, with 73% of consumers expressing concern about data c
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Tania, Syaifa. "MENGEKSPLORASI PARADOKS PRIVASI GEN-Z DALAM PERSONALISASI IKLAN DI MEDIA DIGITAL." Interaksi: Jurnal Ilmu Komunikasi 12, no. 1 (2023): 50–65. http://dx.doi.org/10.14710/interaksi.12.1.50-65.

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The practice of disclosing personal information in accessing digital media is inevitable. In digital transaction consumers are required to fill personal data in which quite risky, while the nature of social media facilitate user to willingly share their daily life. This condition leads to the discussion of personalization-privacy paradox that put digital media user in a dilemmatic position. In one hand, they enjoy the relevancy of personalized offerings otherwise they worry about the risk of disclosing information as the result digital media algorithm. This study is aimed to capture the person
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Ciftci, Olena, Katerina Berezina, and Inna Soifer. "Exploring privacy-personalization paradox: Facial recognition systems at business events." Computers in Human Behavior 159 (October 2024): 108335. http://dx.doi.org/10.1016/j.chb.2024.108335.

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Patel, Dr Shweta. "Personalization vs Privacy: Consumer Perceptions in Targeted Advertising." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04152.

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ABSTRACT This study investigates consumer perceptions of targeted advertising, focusing on the balance between personalization and privacy. In an increasingly digital world, advertisers use personal data to deliver relevant ads, but this practice raises concerns about user privacy, control, and trust. The research explores how consumers respond to personalized ads, the extent of their privacy concerns, and how factors such as age and digital literacy influence their attitudes. A survey of 50 respondents revealed a clear personalization–privacy paradox. While many users find personalized ads he
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Dissertations / Theses on the topic "Personalization privacy paradox"

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Cloarec, Julien. "The Personalization-Privacy Paradox in the Attention Economy." Thesis, Toulouse 1, 2019. http://www.theses.fr/2019TOU10049.

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Le résumé en français n'a pas été communiqué par l'auteur<br>The personalization-privacy paradox operates as a continuous, tension-charged cycle. Although consumers expect and consider the value of personalization, marketers’ exploitation of consumers’ personal information to provide personalization raises privacy concerns. Consumers, then, form a reluctance to provide personal information for personalization. Some researchers have attempted to enlist IT solutions to address this issue (e.g., anonymizing techniques and peer-to-peer communication), but these solutions proved ineffective as they
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Idberg, Lovisa, Sofia Orfanidou, and Oona Karppinen. "Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105022.

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Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. However, the collection of the data has led to consumers’ experiencing costs from the personalization involving concerns for the safety of personal information. Becaus
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Hillqvist, Oliver, and Östergren Amanda Johnsson. "The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95893.

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Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. While personalized marketing or individually customized advertisements are very prevalent and a norm when browsing the web, its incredible potential as a marketing strategy has not always been obvious. The implications of the internet, coupled with countless technological advances in both hardware and software, have made personalized
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Toivonen, Elisa. "Surveillance? : The influence of information asymmetry on consumers’ perceptions of online personalization." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22056.

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Data collection and online personalization has become essential part of modern marketing, and thus, embedded into consumer’s everyday life. This has emerged a lot of negative attention in the media and privacy concerns among consumers – however, their attitudes towards privacy seems to be controversial with lack of privacy enhancing behavior. The purpose of this study was to find out what is consumers take on online personalization, data collection and GDPR. In order to the tackle the causing reasons of such perceptions, focus group discussions were performed. The emerging thoughts were analyz
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Harrysson, Alexandra, and Julia Olsson. "Personalization paradox: the wish to be remembered and the right to be forgotten : A qualitative study of how companies balance being personal while protecting consumers’ right to privacy." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387611.

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Many argue that personalization is needed in a modern marketing strategy. Whilst there are several positive aspects of personalization, e.g. improved customer satisfaction rates, it can also lead to firms being perceived as intrusive and elicit privacy concerns. This dilemma describes the personalization paradox, which refers to the two-sided results of using personalized communication by collecting and analyzing consumer data. To address the issue of how firms balance the need for personalization while still respecting consumers’ privacy, previous researchers have mainly investigated the issu
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Oliveira, Bruna Miyuki Kasuya de. "A disposição para revelar informações pessoais a sistemas de recomendação: um estudo experimental." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/18712.

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Submitted by Bruna Oliveira (brunamiyuki@gmail.com) on 2017-08-29T17:05:38Z No. of bitstreams: 1 Tese_versãofinal.pdf: 3842360 bytes, checksum: 086bcf268fcb7702a198316e866fa6a2 (MD5)<br>Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2017-08-29T19:48:14Z (GMT) No. of bitstreams: 1 Tese_versãofinal.pdf: 3842360 bytes, checksum: 086bcf268fcb7702a198316e866fa6a2 (MD5)<br>Made available in DSpace on 2017-08-30T13:07:01Z (GMT). No. of bitstreams: 1 Tese_versãofinal.pdf: 3842360 bytes, checksum: 086bcf268fcb7702a198316e866fa6a2 (MD5) Previous issue date: 2017-
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LEE, YI-LIN, and 李宜霖. "Are You Worried about Personalized Service? An Empirical Study of the Personalization-Privacy Paradox." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/j7dcw9.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>105<br>Many websites today use personalized recommender systems to provide more attractive service to their customers. The conveniences provided by personalized services are often able to make the website more attractive to its users. In order to increase their competitiveness and customer loyalty, websites are prompted to collect more and more detailed information from its users. On the other hand, users today are also paying more and more attention on their privacy and personal information. They are worried that the website could steal, misuse or sell their info
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TrongDanh, Duong, and 楊重名. "The Personalization –Privacy Paradox: An Exploratory Study on the Intention to Disclose via Mobile Phone Applications." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/12594110200331268928.

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碩士<br>國立成功大學<br>國際經營管理研究所<br>103<br>This study investigates the issue of consumer intention to disclose personal information via mobile applications. The study proposed a theoretical framework that were integrated protection motivation behavior on the basis of privacy calculus in order to explain an individual’s information disclosure behavior. Self-presentation, personalized services, perceived severity, importance of information transparency and perceived control were served as direct antecedents of perceived benefits and perceived risks. This study extends intention to disclose personal inf
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Book chapters on the topic "Personalization privacy paradox"

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Ku, Yi-Cheng, Peng-Yu Li, and Yi-Lin Lee. "Are You Worried About Personalized Service? An Empirical Study of the Personalization-Privacy Paradox." In HCI in Business, Government, and Organizations. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-91716-0_27.

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Wu, Guohua, and Lei Xu. "Demystifying the Privacy-Personalization Paradox: The Mediating Role of Online Trust in Websites/Apps with Personalized Ads and Attitude Towards Online Personalized Advertising." In HCI International 2023 – Late Breaking Papers. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-48057-7_30.

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Conference papers on the topic "Personalization privacy paradox"

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"Place Determinants for the Personalization-Privacy Tradeoff among Students." In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/4069.

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Aim/Purpose: [This Proceedings paper was revised and published in the 2018 issue of the journal Issues in Informing Science and Information Technology, Volume 15] In this exploratory study we investigate the influential factors of users' decisions in the dilemma whether to agree to online personalization or to protect their online privacy. Background: Various factors related to online privacy and anonymity were considered, such as user's privacy concern on the Web in general and particularly on social networks, user online privacy literacy and field of study. Methodology: To this end, 155 stud
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Lee, Garim, Jennifer Yeeun Huh, and Hye-Young Kim. "Personalization-privacy paradox in social media ads: Role of consumer-brand relationships." In Bridging the Divide. Iowa State University Digital Press, 2024. http://dx.doi.org/10.31274/itaa.17436.

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