Relevant bibliographies by topics / Personalized persuasion

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Personalized persuasion'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Personalized persuasion"

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Hirsh, Jacob B., Sonia K. Kang, and Galen V. Bodenhausen. "Personalized Persuasion." Psychological Science 23, no. 6 (April 30, 2012): 578–81. http://dx.doi.org/10.1177/0956797611436349.

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Kaptein, Maurits. "Personalized persuasion in Ambient Intelligence." Journal of Ambient Intelligence and Smart Environments 4, no. 3 (2012): 279–80. http://dx.doi.org/10.3233/ais-2012-0153.

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Hoffmann, Florian, Roman Inderst, and Marco Ottaviani. "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation." Management Science 66, no. 11 (November 2020): 4958–79. http://dx.doi.org/10.1287/mnsc.2019.3455.

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This paper models how firms or political campaigners (senders) persuade consumers and voters (receivers) by selectively disclosing information about their offering depending on individual receivers' preferences and orientations. We derive positive and normative implications depending on the extent of competition among senders, whether receivers are wary of senders collecting personalized data, and whether firms are able to personalize prices. We show how both senders and receivers can benefit from selective disclosure. Privacy laws requiring senders to obtain consent to acquire personal information that enables such selective disclosure increases receiver welfare if and only if there is little or asymmetric competition among senders, if receivers are unwary, and if firms can price discriminate. This paper has been accepted by Joshua Gans, business strategy.
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Li, Cong, Jiangmeng Liu, and Cheng Hong. "The Effect of Preference Stability and Extremity on Personalized Advertising." Journalism & Mass Communication Quarterly 96, no. 2 (June 6, 2018): 406–27. http://dx.doi.org/10.1177/1077699018782203.

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Personalized advertising is widely believed to be an effective persuasion strategy. A typical personalized advertising process consists of two phases: The message sender first “learns” the message receiver’s preferences, and then “matches” the message to that person according to his or her preferences. The present study argues that this process may be problematic because it assumes that an individual’s preferences are always stable (i.e., preferences remain the same over time) and extreme (i.e., preferences are highly polarized). Through a 2 (message type: personalized vs. nonpersonalized) × 2 (preference stability: high vs. low) × 2 (preference extremity: high vs. low) between-participants experiment ( N = 227), it is shown that the effectiveness of personalized advertising is moderated by preference stability and extremity. A new conceptualization of personalization is proposed based on the study results, and how the two phases of personalized advertising may be refined is highlighted.
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Gena, Cristina, Pierluigi Grillo, Antonio Lieto, Claudio Mattutino, and Fabiana Vernero. "When Personalization Is Not an Option: An In-The-Wild Study on Persuasive News Recommendation." Information 10, no. 10 (September 26, 2019): 300. http://dx.doi.org/10.3390/info10100300.

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Aiming at granting wide access to their contents, online information providers often choose not to have registered users, and therefore must give up personalization. In this paper, we focus on the case of non-personalized news recommender systems, and explore persuasive techniques that can, nonetheless, be used to enhance recommendation presentation, with the aim of capturing the user’s interest on suggested items leveraging the way news is perceived. We present the results of two evaluations “in the wild”, carried out in the context of a real online magazine and based on data from 16,134 and 20,933 user sessions, respectively, where we empirically assessed the effectiveness of persuasion strategies which exploit logical fallacies and other techniques. Logical fallacies are inferential schemes known since antiquity that, even if formally invalid, appear as plausible and are therefore psychologically persuasive. In particular, our evaluations allowed us to compare three persuasive scenarios based on the Argumentum Ad Populum fallacy, on a modified version of the Argumentum ad Populum fallacy (Group-Ad Populum), and on no fallacy (neutral condition), respectively. Moreover, we studied the effects of the Accent Fallacy (in its visual variant), and of positive vs. negative Framing.
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Buchanan, Rachel. "Through growth to achievement: Examining edtech as a solution to Australia’s declining educational achievement." Policy Futures in Education 18, no. 8 (March 26, 2020): 1026–43. http://dx.doi.org/10.1177/1478210320910293.

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In many educational jurisdictions, school systems are striving to demonstrate constant improvement. In Australia, the latest iteration of this concern is represented by the recent federal government report, Through growth to achievement. The report offers a number of recommendations to address declining achievement in Australian schooling. Pulling together scholarship on policy and educational technology I provide an analysis of key aspects of this report. This analysis draws attention to three salient features of the report: continuous assessment for continuous improvement; education as personalized learning; and growth mindset as a policy mandate. I explore the implications for schooling in Australia if these features were to be taken up. Analysis indicates that Australia could undergo significant change: teaching would be reconstituted as a process of continuous assessment; processes of personalized learning would lead to algorithmically tethered educative opportunities based upon students’ previous achievement and choices; and learners would be reshaped by technologies of persuasion. Given that educational jurisdictions globally are increasingly advocating for these types of educational solutions, this research is valuable as it provides a basis for further critique of such technologies being proffered as a panacea for educational disadvantage.
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Mažylis, Liudas, Ingrida Unikaitė-Jakuntavičienė, and Romualdas Povilaitis. "Specifics of Communication in Lithuanian Voting Campaigns, 2012-2016." Slovak Journal of Political Sciences 17, no. 1 (January 1, 2017): 49–65. http://dx.doi.org/10.1515/sjps-2017-0003.

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Abstract The rapid growth of the numbers of unaffiliated voters and the internet users caused politicians’ interest in these audiences and the start of their activities in these communication channels by establishing more personalized relationships with voters. This paper aims to analyze the communication of main parties and their candidates in social media channel “Facebook” and in popular Lithuanian internet news media portals, such as delfi.lt, lrytas.lt and others before the Parliamentary elections in 2012 and the forthcoming 2016 Parliamentary elections. Both quantitative and qualitative aspects of campaign coverage in the media portals and Facebook are analysed. The paper addresses the following questions: How important are factors such as new party emergence, parallel referendum campaign, and activity of using social media for the final result of elections? How active were the politicians in the Facebook? What content dominated their profiles? How much personalized were their messages? What strategies were used for communication? Did the politicians aim at mobilizing or at persuasion the voters? Involvement of citizens, voters’ turnout and political results are linked with campaign arguments and the value normative environment. We conclude by providing the discussion on the noticed tendencies and possible improvements in the communication of candidates for the future.
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Calvaresi, Davide, Jean-Paul Calbimonte, Enrico Siboni, Stefan Eggenschwiler, Gaetano Manzo, Roger Hilfiker, and Michael Schumacher. "EREBOTS: Privacy-Compliant Agent-Based Platform for Multi-Scenario Personalized Health-Assistant Chatbots." Electronics 10, no. 6 (March 12, 2021): 666. http://dx.doi.org/10.3390/electronics10060666.

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Context. Asynchronous messaging is increasingly used to support human–machine interactions, generally implemented through chatbots. Such virtual entities assist the users in activities of different kinds (e.g., work, leisure, and health-related) and are becoming ingrained into humans’ habits due to factors including (i) the availability of mobile devices such as smartphones and tablets, (ii) the increasingly engaging nature of chatbot interactions, (iii) the release of dedicated APIs from messaging platforms, and (iv) increasingly complex AI-based mechanisms to power the bots’ behaviors. Nevertheless, most of the modern chatbots rely on state machines (implementing conversational rules) and one-fits-all approaches, neglecting personalization, data-stream privacy management, multi-topic management/interconnection, and multimodal interactions. Objective. This work addresses the challenges above through an agent-based framework for chatbot development named EREBOTS. Methods. The foundations of the framework are based on the implementation of (i) multi-front-end connectors and interfaces (i.e., Telegram, dedicated App, and web interface), (ii) enabling the configuration of multi-scenario behaviors (i.e., preventive physical conditioning, smoking cessation, and support for breast-cancer survivors), (iii) online learning, (iv) personalized conversations and recommendations (i.e., mood boost, anti-craving persuasion, and balance-preserving physical exercises), and (v) responsive multi-device monitoring interface (i.e., doctor and admin). Results. EREBOTS has been tested in the context of physical balance preservation in social confinement times (due to the ongoing pandemic). Thirteen individuals characterized by diverse age, gender, and country distribution have actively participated in the experimentation, reporting advancements in the physical balance and overall satisfaction of the interaction and exercises’ variety they have been proposed.
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Khaghani Far, Iman, Michela Ferron, Francisco Ibarra, Marcos Baez, Stefano Tranquillini, Fabio Casati, and Nicola Doppio. "The interplay of physical and social wellbeing in older adults: investigating the relationship between physical training and social interactions with virtual social environments." PeerJ Computer Science 1 (November 25, 2015): e30. http://dx.doi.org/10.7717/peerj-cs.30.

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Background.Regular physical activity can substantially improve the physical wellbeing of older adults, preventing several chronic diseases and increasing cognitive performance and mood. However, research has shown that older adults are the most sedentary segment of society, spending much of their time seated or inactive. A variety of barriers make it difficult for older adults to maintain an active lifestyle, including logistical difficulties in going to a gym (for some adults, leaving home can be challenging), reduced functional abilities, and lack of motivation. In this paper, we report on the design and evaluation of Gymcentral. A training application running on tablet was designed to allow older adults to follow a personalized home-based exercise program while being remotely assisted by a coach. The objective of the study was to assess if a virtual gym that enables virtual presence and social interaction is more motivating for training than the same virtual gym without social interaction.Methods.A total of 37 adults aged between 65 and 87 years old (28 females and 9 males, mean age = 71, sd = 5.8) followed a personalized home-based strength and balance training plan for eight weeks. The participants performed the exercises autonomously at home using the Gymcentral application. Participants were assigned to two training groups: the Social group used an application with persuasive and social functionalities, while the Control group used a basic version of the service with no persuasive and social features. We further explored the effects of social facilitation, and in particular of virtual social presence, in user participation to training sessions. Outcome measures were adherence, persistence and co-presence rate.Results.Participants in the Social group attended significantly more exercise sessions than the Control group, providing evidence of a better engagement in the training program. Besides the focus on social persuasion measures, the study also confirms that a virtual gym service is effective for supporting individually tailored home-based physical training for older adults. The study also confirms that social facilitation tools motivate users to train together in a virtual fitness environment.Discussion.The study confirms that Gymcentral increases the participation of older adults in physical training compare to a similar version of the application without social and persuasive features. In addition, a significant increase in the co-presence of the Social group indicates that social presence motivates the participants to join training sessions at the same time with the other participants. These results are encouraging, as they motivate further research into using home-based training programs as an opportunity to stay physically and socially active, especially for those who for various reasons are bound to stay at home.
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Suau-Jiménez, Francisca. "Closeness and distance through the agentive authorial voice." International Journal of English Studies 20, no. 1 (June 27, 2020): 73–92. http://dx.doi.org/10.6018/ijes.416301.

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Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel’s self-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel’s proper name, other nominalizations or even pronouns like it and they, which provide attenuating aspects and create a sense of distance. The current corpus-based study of 112 hotel websites hypothesizes that this attenuation may diminish closeness of the authorial voice (Brown & Levinson, 1987), thus displaying authority, following disciplinary and generic constraints. Results suggest that discursive closeness and distance, intertwined with personalized and depersonalized self-representations of the authorial voice, may aid to improve credibility.
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Dissertations / Theses on the topic "Personalized persuasion"

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Rönnberg, Sofia. "Persuasive Chatbot Conversations : Towards a Personalized User Experience." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166354.

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Helping drivers improve their driving skills and become safer drivers is a problematic topic. Most drivers have a lacking self-assessment ability and consider themselves above average driving skills. This is believed to be related to the lack of continuous feedback after getting the driver’s license. This has led to initiatives to find alternative ways of coaching drivers toward better self-assessment and thereby toward safer driving. Chatbots and conversational interfaces has received increasing attention over the years and could be technologies that can solve these challenges. However, a major challenge to chatbots is that they are mostly implemented in a “one-size-fits-all” approach, and while personalization of the chatbot could solve that challenge, it ishard to achieve. In this study, personalized chatbot conversations that aim to coach drivers are examined. The aim is to create a guide that can help designers and practitioners with design decisions that needs to be considered when creating coaching chatbot conversations. The study was performed as a Wizard of Oz study, where attributes for personalization as well as coaching considerations were tested with users in two iterations to iteratively develop the guide. The findings of the study include the guide itself with its guidelines (see appendix 4), as well as insights on considerations required chatbot personalization and coaching. Regarding personalization, chatbot personality and level of control were identified as two attributes that were fit for adaptation. These can lead to social benefits as well as more tailored services to the users. For coaching, the use of follow-ups, feedback and the chatbot’s attitude are identified as necessary considerations when designing coaching chatbot conversations.
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Donaldson, Jacob. "Empathy in Security: The Effect of Personalized Awareness and Training Initiatives on Information Security Attitude and Behavioral Intention." Ohio University Honors Tutorial College / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1618497031421455.

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"DESIGN FOR BEHAVIOUR CHANGE: A MODEL-DRIVEN APPROACH FOR TAILORING PERSUASIVE TECHNOLOGIES." Thesis, 2014. http://hdl.handle.net/10388/ETD-2014-06-1555.

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People generally want to engage in a healthy lifestyle, to live in harmony with the environment, to contribute to social causes, and to avoid behaviours that are harmful for themselves and others. However, people often find it difficult to motivate themselves to engage in these beneficial behaviours. Even adopting a healthy lifestyle, such as healthy eating, physical activity, or smoking cessation, is hard despite being aware of the benefits. The increasing adoption and integration of technologies into our daily lives present unique opportunities to assist individuals to adopt healthy behaviours using technology. As a result, research on how to use technology to motivate health behaviour change has attracted the attention of both researchers and health practitioners. Technology designed for the purpose of bringing about desirable behaviour and attitude changes is referred to as Persuasive Technology (PT). Over the past decade, several PTs have been developed to motivate healthy behaviour, including helping people with addictive behaviour such as substance abuse, assisting individuals to achieve personal wellness, helping people manage diseases, and engaging people in preventive behaviours. Most of these PTs take a one-size-fits-all design approach. However, people differ in their motivation and beliefs about health and what constitutes a healthy life. A technology that motivates one type of person to change her behaviour may actually deter behaviour change for another type of person. As a result, existing PTs that are based on the one-size-fits-all approach may not be effective for promoting healthy behaviour change for most people. Because of the motivational pull that games offer, many PTs deliver their intervention in the form of games. This type of game-based PTs are referred to as persuasive games. Considering the increasing interest in delivering PT as a game, this dissertation uses persuasive games as a case study to illustrate the danger of applying the one-size-fits-all approach, the value and importance of tailoring PT, and to propose an approach for tailoring PTs to increase their efficacy. To address the problem that most existing PTs employ the one-size-fits-all design approach, I developed the Model-driven Persuasive Technology (MPT) design approach for tailoring PTs to various user types. The MPT is based on studying and modelling user’s behaviour with respect to their motivations. I developed the MPT approach in two preliminary studies (N = 221, N = 554) that model the determinants of healthy eating for people from different cultures, of different ages, and of both genders. I then applied the MPT approach in two large-scale studies to develop models for tailoring persuasive games to various gamer types. In the first study (N = 642), I examine eating behaviours and associated determinants, using the Health Belief Model. Using data from the study, I modelled the determinants of healthy eating behaviour for various gamer types. In the second study (N = 1108), I examined the persuasiveness of PT design strategies and developed models for tailoring the strategies to various gamer types. Behavioural determinants and PT design strategies are the two fundamental building blocks that drive PT interventions. The models revealed that some strategies were more effective for particular gamer types, thus, providing guidelines for tailoring persuasive games to various gamer types. To show the feasibility of the MPT design approach, I applied the model to design and develop two versions of a Model-driven Persuasive Game (MPG) targeting two distinct gamer types. To demonstrate the importance of tailoring persuasive games using the MPG approach, I conducted a large-scale evaluation (N = 802) of the two versions of the game and compared the efficacy of the tailored, contra-tailored, and the one-size-fits-all persuasive games condition with respect to their ability to promote positive changes in attitude, self-efficacy, and intention. To also demonstrate that the tailored MPG games inspire better play experience than the one-size-fits-all and the contra-tailored persuasive games, I measure the gamers’ perceived enjoyment and competence under the different game conditions. The results of the evaluation showed that while PTs can be effective for promoting healthy behaviour in terms of attitude, self-efficacy, and intention, the effectiveness of persuasion depends on using the right choice of persuasive strategy for each gamer type. The results showed that one size does not fit all and answered my overarching research question of whether there is a value in tailoring PT to an individual or group. The answer is that persuasive health interventions are more effective if they are tailored to the user types under consideration and that not tailoring PTs could be detrimental to behaviour change.
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Nunes, Cláudia Sofia Flores. "The power of persuasion and relationship marketing in key account managers performance." Master's thesis, 2015. http://hdl.handle.net/10071/11474.

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O departamento de vendas de uma organização é, de facto, uma porta aberta de comunicação com o ambiente circundante. São os interlocutores desta comunicação, ou seja, quem vende e quem compra, que marcam de uma forma decisiva o (in)sucesso empresarial num mundo globalizado. É com base nestes aspectos que surge a necessidade de analisar e compreender a performance dos vendedores, e de como optimizar a sua actuação. O Key Account Management (KAM) surge neste contexto de um ambiente de negócio em constante mudança, onde as cada vez mais complexas relações têm vindo a alterar a natureza das vendas e impondo uma necessidade urgente de melhor compreender e adequar o tratamento das relações chave para o negócio. As Key Accounts (KA) representam assim uma das oportunidades mais relevantes de uma empresa para desenvolver parcerias bem sucedidas e impulsionar as suas vendas. A presente dissertação pretende analisar a mudança de paradigma e alteração da dinâmica da relação entre o Key Account Manager e os seus clientes, com o objectivo final de compreender como poderá um KAM tornar mais eficaz a sua actuação. Para isso, será examinada a estrutura do programa KA e a relação do KAM com o cliente, através da personalização, técnicas de persuasão, e a capacidade de gerar mudança; relacionando-as com a efectividade dos KAM. É por isso de extrema importância investigar e analisar a sua comunicação e construção de relacionamento com os clientes com maior profundidade. Teorias, pesquisas anteriores e publicações recentes são revistas na dissertação.
The sales department of an organization is in fact an open door of communication with the surrounding environment. They are the partners of this communication, that is, those who sell and those who buy that mark in a decisive manner the business (in)success in a globalized world. It based on these aspects that there is a need to analyze and understand the performance of sales representatives, and how to optimize their performance. The Key Account Management (KAM) arises in this context of a business environment of constant change, where the increasingly complex relationships have been changing the nature of sales and imposing an urgent need to better understand and tailor treatment of key relationships to the business. Key Accounts (KA) thus represent one of the most significant opportunities for a company to develop successful partnerships and boost their sales. This thesis aims to analyze the paradigm shift and the changing dynamics of the relationship between the KAM and its customers, with the ultimate goal of understanding how can the KAM make more effective their actions. For this, it will be review the structure of the KA program and KAM's relationship with the customer, through personalization, persuasion techniques, the ability to manage change; relating them to the effectiveness of the KAM. It is therefore of utmost importance to investigate and analyze their communication and relationship building with customers in greater depth. Previous research, theories and recent publications are also reviewed in the dissertation.
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Lueh, Shi-Liang, and 呂世良. "A Personalized-Persuasive Message Mechanism for Relationship Marketing: A Example of Peer-to-Peer Network." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/33199208011946508576.

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碩士
國立中正大學
資訊管理學系
89
Current marketing campaigns are mostly accomplished by focusing on past shopping records, individual background data and relative message. However, these campaigns ignore the difference among individuals, such as the perception of goods, personal relevance, attitude and so on. In contrast, the emerging peer-to-peer network community reveals a special opportunity for marketing, where it’s member are considered as highly involved. That is on-going information searching, personal preference and basic understanding of information. The study attempts to incorporate persuasive messages in marketing to users of peer-to-peer network community. Therefore, the personalized-persuasive message mechanism tries to comprehend the customer’s behavior, preference by analysis and integrate profiling, persuasive theory with the mechanism to form customized marketing persuasive message. In addition to persuasive message, the system offers information about the groups who have the same hobbies. Users can share libraries, converse immediately based on the group information. This research adopts the concept of personalisuasion into account. Personalisuasion emphasizes that every individual has different traits and goals, and can be in different contextual states during the course of a marketing campaign. Hence, the mechanism using profiling and strategy will greatly increase the persuasive power of marketing. The profiling uses collaborative filtering based on user’s background data, records and psychographic variables such as involvement, perception and prior knowledge. Based for marketing purpose, the system will construct personalized-persuasive messages. In addition, the system provides information for users of the same hobbies group to based on user data and knowledge structure, which allows the members to acquaint with the community situation, interact with others instantaneously and solidifies members.
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Books on the topic "Personalized persuasion"

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de Vries, Peter W., Harri Oinas-Kukkonen, Liseth Siemons, Nienke Beerlage-de Jong, and Lisette van Gemert-Pijnen, eds. Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55134-0.

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Vries, Peter W. de, Harri Oinas-Kukkonen, Liseth Siemons, Nienke Beerlage-de Jong, and Lisette van Gemert-Pijnen. Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors. Springer, 2017.

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Book chapters on the topic "Personalized persuasion"

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Mukhtar, Hamid, Arshad Ali, Sungyoung Lee, and Djamel Belaïd. "Personalized Healthcare Self-management Using Social Persuasion." In Impact Analysis of Solutions for Chronic Disease Prevention and Management, 66–73. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-30779-9_9.

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Sakai, Ryo, Sarah Van Peteghem, Leoni van de Sande, Peter Banach, and Maurits Kaptein. "Personalized Persuasion in Ambient Intelligence: The APStairs System." In Lecture Notes in Computer Science, 205–9. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-25167-2_26.

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Aloulou, Houssem, Hamdi Aloulou, Bessam Abdulrazak, and Ahmed Hadj Kacem. "Personalized and Contextualized Persuasion System for Older Adults’ Physical Activity Promoting." In Lecture Notes in Computer Science, 142–54. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51517-1_12.

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Shahid, Suleman, Nicole Heise, and Sundas Zaman. "Personalized Persuasion in Online Advertisements: A Case Study of a Micro-Funding Website." In Human-Computer Interaction – INTERACT 2017, 433–41. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-67687-6_29.

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Anagnostopoulou, Evangelia, Babis Magoutas, Efthimios Bothos, Johann Schrammel, Rita Orji, and Gregoris Mentzas. "Exploring the Links Between Persuasion, Personality and Mobility Types in Personalized Mobility Applications." In Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors, 107–18. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55134-0_9.

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Busch, Marc, Johann Schrammel, and Manfred Tscheligi. "Personalized Persuasive Technology – Development and Validation of Scales for Measuring Persuadability." In Persuasive Technology, 33–38. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-37157-8_6.

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Khan, Mina, Glenn Fernandes, and Pattie Maes. "Users Want Diverse, Multiple, and Personalized Behavior Change Support: Need-Finding Survey." In Persuasive Technology, 245–55. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-79460-6_20.

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Busch, Marc, Elke Mattheiss, Michaela Reisinger, Rita Orji, Peter Fröhlich, and Manfred Tscheligi. "More than Sex: The Role of Femininity and Masculinity in the Design of Personalized Persuasive Games." In Persuasive Technology, 219–29. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31510-2_19.

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Orji, Rita. "Why Are Persuasive Strategies Effective? Exploring the Strengths and Weaknesses of Socially-Oriented Persuasive Strategies." In Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors, 253–66. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55134-0_20.

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Siawsolit, Chokdee, Sarun Seepun, Jennifer Choi, An Do, and Yu Kao. "Personalized Assistant for Health-Conscious Grocery Shoppers." In Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors, 95–106. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55134-0_8.

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Conference papers on the topic "Personalized persuasion"

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Wang, Xuewei, Weiyan Shi, Richard Kim, Yoojung Oh, Sijia Yang, Jingwen Zhang, and Zhou Yu. "Persuasion for Good: Towards a Personalized Persuasive Dialogue System for Social Good." In Proceedings of the 57th Annual Meeting of the Association for Computational Linguistics. Stroudsburg, PA, USA: Association for Computational Linguistics, 2019. http://dx.doi.org/10.18653/v1/p19-1566.

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Anagnostopoulou, Evangelia, Babis Magoutas, Efthimios Bothos, and Gregoris Mentzas. "Personalized persuasion services for route planning applications." In 2017 IEEE 20th International Conference on Intelligent Transportation Systems (ITSC). IEEE, 2017. http://dx.doi.org/10.1109/itsc.2017.8317965.

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van Huysduynen, Hanneke Hooft, Jacques Terken, and Berry Eggen. "Encouraging the Use of ADAS through Personalized Persuasion." In AutomotiveUI'16: 8th International Conference on Automotive User Interfaces and Interactive Vehicular Applications. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/3004323.3004335.

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Nkwo, Makuochi, and Rita Orji. "Personalized Persuasion to Promote Positive Work Attitudes in Public Workplaces." In UMAP '19: 27th Conference on User Modeling, Adaptation and Personalization. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3314183.3323858.

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Noorbehbahani, Fakhroddin, and Zeinab Zarein. "The Impact of Demographic Factors on Persuasion Strategies in Personalized Recommender System." In 2018 8th International Conference on Computer and Knowledge Engineering (ICCKE). IEEE, 2018. http://dx.doi.org/10.1109/iccke.2018.8566550.

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Oyibo, Kiemute, Ifeoma Adaji, Rita Orji, Jaap Ham, and Julita Vassileva. "Adaptive and Personalized Persuasive Technologies." In UMAP '21: 29th ACM Conference on User Modeling, Adaptation and Personalization. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3450614.3461450.

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Ding, Tao, and Shimei Pan. "Personalized Emphasis Framing for Persuasive Message Generation." In Proceedings of the 2016 Conference on Empirical Methods in Natural Language Processing. Stroudsburg, PA, USA: Association for Computational Linguistics, 2016. http://dx.doi.org/10.18653/v1/d16-1150.

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"Towards Individualised Persuasive Technology for Obesity Prevention in Teenagers." In Special Session on Signals and Signs Understanding for Personalized Guidance to Promote Healthy Lifestyles. SCITEPRESS - Science and and Technology Publications, 2014. http://dx.doi.org/10.5220/0004938805910598.

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Vassileva, Julita. "Personalized Persuasive Technologies for Engagement and Behaviour Change." In UMAP '21: 29th ACM Conference on User Modeling, Adaptation and Personalization. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3450613.3465414.

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Oyibo, Kiemute, Ifeoma Adaji, Rita Orji, and Julita Vassileva. "UMAP 2019 ADAPPT (Adaptive and Personalized Persuasive Technology) Workshop Chairs' Welcome & Organization." In Adjunct Publication of the 27th Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3314183.3323848.

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