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Journal articles on the topic 'Personalized persuasion'
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Hirsh, Jacob B., Sonia K. Kang, and Galen V. Bodenhausen. "Personalized Persuasion." Psychological Science 23, no. 6 (April 30, 2012): 578–81. http://dx.doi.org/10.1177/0956797611436349.
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Kaptein, Maurits. "Personalized persuasion in Ambient Intelligence." Journal of Ambient Intelligence and Smart Environments 4, no. 3 (2012): 279–80. http://dx.doi.org/10.3233/ais-2012-0153.
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Hoffmann, Florian, Roman Inderst, and Marco Ottaviani. "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation." Management Science 66, no. 11 (November 2020): 4958–79. http://dx.doi.org/10.1287/mnsc.2019.3455.
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This paper models how firms or political campaigners (senders) persuade consumers and voters (receivers) by selectively disclosing information about their offering depending on individual receivers' preferences and orientations. We derive positive and normative implications depending on the extent of competition among senders, whether receivers are wary of senders collecting personalized data, and whether firms are able to personalize prices. We show how both senders and receivers can benefit from selective disclosure. Privacy laws requiring senders to obtain consent to acquire personal information that enables such selective disclosure increases receiver welfare if and only if there is little or asymmetric competition among senders, if receivers are unwary, and if firms can price discriminate. This paper has been accepted by Joshua Gans, business strategy.
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Li, Cong, Jiangmeng Liu, and Cheng Hong. "The Effect of Preference Stability and Extremity on Personalized Advertising." Journalism & Mass Communication Quarterly 96, no. 2 (June 6, 2018): 406–27. http://dx.doi.org/10.1177/1077699018782203.
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Personalized advertising is widely believed to be an effective persuasion strategy. A typical personalized advertising process consists of two phases: The message sender first “learns” the message receiver’s preferences, and then “matches” the message to that person according to his or her preferences. The present study argues that this process may be problematic because it assumes that an individual’s preferences are always stable (i.e., preferences remain the same over time) and extreme (i.e., preferences are highly polarized). Through a 2 (message type: personalized vs. nonpersonalized) × 2 (preference stability: high vs. low) × 2 (preference extremity: high vs. low) between-participants experiment ( N = 227), it is shown that the effectiveness of personalized advertising is moderated by preference stability and extremity. A new conceptualization of personalization is proposed based on the study results, and how the two phases of personalized advertising may be refined is highlighted.
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Gena, Cristina, Pierluigi Grillo, Antonio Lieto, Claudio Mattutino, and Fabiana Vernero. "When Personalization Is Not an Option: An In-The-Wild Study on Persuasive News Recommendation." Information 10, no. 10 (September 26, 2019): 300. http://dx.doi.org/10.3390/info10100300.
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Aiming at granting wide access to their contents, online information providers often choose not to have registered users, and therefore must give up personalization. In this paper, we focus on the case of non-personalized news recommender systems, and explore persuasive techniques that can, nonetheless, be used to enhance recommendation presentation, with the aim of capturing the user’s interest on suggested items leveraging the way news is perceived. We present the results of two evaluations “in the wild”, carried out in the context of a real online magazine and based on data from 16,134 and 20,933 user sessions, respectively, where we empirically assessed the effectiveness of persuasion strategies which exploit logical fallacies and other techniques. Logical fallacies are inferential schemes known since antiquity that, even if formally invalid, appear as plausible and are therefore psychologically persuasive. In particular, our evaluations allowed us to compare three persuasive scenarios based on the Argumentum Ad Populum fallacy, on a modified version of the Argumentum ad Populum fallacy (Group-Ad Populum), and on no fallacy (neutral condition), respectively. Moreover, we studied the effects of the Accent Fallacy (in its visual variant), and of positive vs. negative Framing.
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Buchanan, Rachel. "Through growth to achievement: Examining edtech as a solution to Australia’s declining educational achievement." Policy Futures in Education 18, no. 8 (March 26, 2020): 1026–43. http://dx.doi.org/10.1177/1478210320910293.
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In many educational jurisdictions, school systems are striving to demonstrate constant improvement. In Australia, the latest iteration of this concern is represented by the recent federal government report, Through growth to achievement. The report offers a number of recommendations to address declining achievement in Australian schooling. Pulling together scholarship on policy and educational technology I provide an analysis of key aspects of this report. This analysis draws attention to three salient features of the report: continuous assessment for continuous improvement; education as personalized learning; and growth mindset as a policy mandate. I explore the implications for schooling in Australia if these features were to be taken up. Analysis indicates that Australia could undergo significant change: teaching would be reconstituted as a process of continuous assessment; processes of personalized learning would lead to algorithmically tethered educative opportunities based upon students’ previous achievement and choices; and learners would be reshaped by technologies of persuasion. Given that educational jurisdictions globally are increasingly advocating for these types of educational solutions, this research is valuable as it provides a basis for further critique of such technologies being proffered as a panacea for educational disadvantage.
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Mažylis, Liudas, Ingrida Unikaitė-Jakuntavičienė, and Romualdas Povilaitis. "Specifics of Communication in Lithuanian Voting Campaigns, 2012-2016." Slovak Journal of Political Sciences 17, no. 1 (January 1, 2017): 49–65. http://dx.doi.org/10.1515/sjps-2017-0003.
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Abstract The rapid growth of the numbers of unaffiliated voters and the internet users caused politicians’ interest in these audiences and the start of their activities in these communication channels by establishing more personalized relationships with voters. This paper aims to analyze the communication of main parties and their candidates in social media channel “Facebook” and in popular Lithuanian internet news media portals, such as delfi.lt, lrytas.lt and others before the Parliamentary elections in 2012 and the forthcoming 2016 Parliamentary elections. Both quantitative and qualitative aspects of campaign coverage in the media portals and Facebook are analysed. The paper addresses the following questions: How important are factors such as new party emergence, parallel referendum campaign, and activity of using social media for the final result of elections? How active were the politicians in the Facebook? What content dominated their profiles? How much personalized were their messages? What strategies were used for communication? Did the politicians aim at mobilizing or at persuasion the voters? Involvement of citizens, voters’ turnout and political results are linked with campaign arguments and the value normative environment. We conclude by providing the discussion on the noticed tendencies and possible improvements in the communication of candidates for the future.
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Calvaresi, Davide, Jean-Paul Calbimonte, Enrico Siboni, Stefan Eggenschwiler, Gaetano Manzo, Roger Hilfiker, and Michael Schumacher. "EREBOTS: Privacy-Compliant Agent-Based Platform for Multi-Scenario Personalized Health-Assistant Chatbots." Electronics 10, no. 6 (March 12, 2021): 666. http://dx.doi.org/10.3390/electronics10060666.
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Context. Asynchronous messaging is increasingly used to support human–machine interactions, generally implemented through chatbots. Such virtual entities assist the users in activities of different kinds (e.g., work, leisure, and health-related) and are becoming ingrained into humans’ habits due to factors including (i) the availability of mobile devices such as smartphones and tablets, (ii) the increasingly engaging nature of chatbot interactions, (iii) the release of dedicated APIs from messaging platforms, and (iv) increasingly complex AI-based mechanisms to power the bots’ behaviors. Nevertheless, most of the modern chatbots rely on state machines (implementing conversational rules) and one-fits-all approaches, neglecting personalization, data-stream privacy management, multi-topic management/interconnection, and multimodal interactions. Objective. This work addresses the challenges above through an agent-based framework for chatbot development named EREBOTS. Methods. The foundations of the framework are based on the implementation of (i) multi-front-end connectors and interfaces (i.e., Telegram, dedicated App, and web interface), (ii) enabling the configuration of multi-scenario behaviors (i.e., preventive physical conditioning, smoking cessation, and support for breast-cancer survivors), (iii) online learning, (iv) personalized conversations and recommendations (i.e., mood boost, anti-craving persuasion, and balance-preserving physical exercises), and (v) responsive multi-device monitoring interface (i.e., doctor and admin). Results. EREBOTS has been tested in the context of physical balance preservation in social confinement times (due to the ongoing pandemic). Thirteen individuals characterized by diverse age, gender, and country distribution have actively participated in the experimentation, reporting advancements in the physical balance and overall satisfaction of the interaction and exercises’ variety they have been proposed.
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Khaghani Far, Iman, Michela Ferron, Francisco Ibarra, Marcos Baez, Stefano Tranquillini, Fabio Casati, and Nicola Doppio. "The interplay of physical and social wellbeing in older adults: investigating the relationship between physical training and social interactions with virtual social environments." PeerJ Computer Science 1 (November 25, 2015): e30. http://dx.doi.org/10.7717/peerj-cs.30.
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Background.Regular physical activity can substantially improve the physical wellbeing of older adults, preventing several chronic diseases and increasing cognitive performance and mood. However, research has shown that older adults are the most sedentary segment of society, spending much of their time seated or inactive. A variety of barriers make it difficult for older adults to maintain an active lifestyle, including logistical difficulties in going to a gym (for some adults, leaving home can be challenging), reduced functional abilities, and lack of motivation. In this paper, we report on the design and evaluation of Gymcentral. A training application running on tablet was designed to allow older adults to follow a personalized home-based exercise program while being remotely assisted by a coach. The objective of the study was to assess if a virtual gym that enables virtual presence and social interaction is more motivating for training than the same virtual gym without social interaction.Methods.A total of 37 adults aged between 65 and 87 years old (28 females and 9 males, mean age = 71, sd = 5.8) followed a personalized home-based strength and balance training plan for eight weeks. The participants performed the exercises autonomously at home using the Gymcentral application. Participants were assigned to two training groups: the Social group used an application with persuasive and social functionalities, while the Control group used a basic version of the service with no persuasive and social features. We further explored the effects of social facilitation, and in particular of virtual social presence, in user participation to training sessions. Outcome measures were adherence, persistence and co-presence rate.Results.Participants in the Social group attended significantly more exercise sessions than the Control group, providing evidence of a better engagement in the training program. Besides the focus on social persuasion measures, the study also confirms that a virtual gym service is effective for supporting individually tailored home-based physical training for older adults. The study also confirms that social facilitation tools motivate users to train together in a virtual fitness environment.Discussion.The study confirms that Gymcentral increases the participation of older adults in physical training compare to a similar version of the application without social and persuasive features. In addition, a significant increase in the co-presence of the Social group indicates that social presence motivates the participants to join training sessions at the same time with the other participants. These results are encouraging, as they motivate further research into using home-based training programs as an opportunity to stay physically and socially active, especially for those who for various reasons are bound to stay at home.
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Suau-Jiménez, Francisca. "Closeness and distance through the agentive authorial voice." International Journal of English Studies 20, no. 1 (June 27, 2020): 73–92. http://dx.doi.org/10.6018/ijes.416301.
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Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel’s self-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel’s proper name, other nominalizations or even pronouns like it and they, which provide attenuating aspects and create a sense of distance. The current corpus-based study of 112 hotel websites hypothesizes that this attenuation may diminish closeness of the authorial voice (Brown & Levinson, 1987), thus displaying authority, following disciplinary and generic constraints. Results suggest that discursive closeness and distance, intertwined with personalized and depersonalized self-representations of the authorial voice, may aid to improve credibility.
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Brinson, Nancy H., and Steven Holiday. "Understanding the influence of perceived susceptibility to addressable TV advertising targeting children on parents’ purchase intentions." Young Consumers 22, no. 2 (April 11, 2021): 219–36. http://dx.doi.org/10.1108/yc-09-2020-1209.
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Purpose Addressable television is an interactive medium that blends online data personalization with traditional TV content to better address individual consumers and improve advertising outcomes. Drawing on the persuasion knowledge model (PKM) and the influence of presumed influence (IPI), this paper aims to examine parents’ beliefs about the nature and persuasive intent of addressable TV advertising targeting their children, and the intervening influence those beliefs have on the parents’ intentions to purchase the advertised products. Design/methodology/approach The study used an online survey design to examine the influence that addressable TV ads targeting children have on parents’ consumer behaviors. In total, 196 parents of children aged 3 to 12 completed the study. The majority of respondents had one (23%) or two (40.3%) children were primarily in two-parent (73.5%) or one-parent households (21.9%), and 79.6% indicated that they were mothers. Respondents were 23 to 41 years old (M = 37, SD = 8.03); dominantly Caucasian (77.5%; 16.8% African American); had an education of less than a college degree (65.3%); and a median household income of $50,000–$75,000 (73.5%). Findings Findings from this study indicate beliefs that a TV ad personally addressing their children positively influence parents’ purchase intentions, and this influence is partially mediated by perceptions of children’s susceptibility to the ad and perceptions of the likelihood of children’s purchase requests. Beliefs in children’s susceptibility to an ad’s addressability alternatively negatively mediates parents’ purchase intentions when not sequentially mediated by beliefs in the likelihood of children’s purchase requests. Originality/value Currently, there is little published research related to parents’ perceptions about the effects of personalized advertising targeting their children in general, and none that consider addressable TV advertising or the indirect influence this targeted advertising has on parents. Thus, this study provides important insights for scholars interested in theoretical implications related to addressable TV advertising, as well as practitioners seeking to enhance addressable TV advertising outcomes.
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Kim, Hyun Suk, Sijia Yang, Minji Kim, Brett Hemenway, Lyle Ungar, and Joseph N. Cappella. "An Experimental Study of Recommendation Algorithms for Tailored Health Communication." Computational Communication Research 1, no. 1 (October 1, 2019): 103–29. http://dx.doi.org/10.5117/ccr2019.1.005.sukk.
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Abstract Recommendation algorithms are widely used in online cultural markets to provide personalized suggestions for products like books and movies. At the heart of the commercial success of recommendation algorithms is their ability to make an accurate prediction of a target person’s preferences for previously unseen items. Can these algorithms also be used to predict which health messages an individual will evaluate favorably, and thereby provide effective tailored communication to the person? Although there is evidence that message tailoring enhances persuasion, little research has examined the effectiveness of recommendation algorithms for tailored health interventions aimed at promoting behavior change. We developed a message tailoring algorithm to select smoking-related public service announcements (PSAs) for smokers, and experimentally test its effectiveness in predicting a target smoker’s evaluations of PSAs and encouraging smoking cessation. The tailoring algorithm was constructed using multiple levels of data on smokers’ PSA rating history, individual differences, content features of the PSAs, and other smokers’ PSA ratings. We conducted a longitudinal online experiment to examine its efficacy in comparison to two non-tailored methods: “best in show” (choosing messages most preferred by other smokers) and “off the shelf” (random selection from eligible ads). The results showed that the tailoring algorithm produced more accurate predictions of smokers’ message evaluations than the simple-average method used for the “best in show” approach. Smokers who viewed PSAs recommended by the tailoring algorithm were more likely than those receiving a random set to evaluate the PSAs favorably and quit smoking. There was no significant difference between the “best in show” and “off the shelf” methods in message assessment and quitting behavior.
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Khataei, Amirsam, and Ali Arya. "Personalized presentation builder for persuasive communication." Communication Design Quarterly 3, no. 3 (June 16, 2015): 25–32. http://dx.doi.org/10.1145/2792989.2792993.
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Valk, Carlijn, Yuan Lu, Xipei Ren, Marjolein Wintermans, Ivar Kraaijevanger, Jim Steenbakkers, and Vincent Visser. "Towards personalized persuasive strategies for active ageing." Gerontechnology 16, no. 3 (October 31, 2017): 160–72. http://dx.doi.org/10.4017/gt.2017.16.3.005.00.
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Abdullahi, Aisha Muhammad, Rita Orji, and Abdullahi Abubakar Kawu. "Gender, Age and Subjective Well-Being: Towards Personalized Persuasive Health Interventions." Information 10, no. 10 (September 27, 2019): 301. http://dx.doi.org/10.3390/info10100301.
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(1) Background: Subjective well-being (SWB) is an individual’s judgment about their overall well-being. Research has shown that high subjective well-being contributes to overall health. SWB consists of both Affective and Cognitive dimensions. Existing studies on SWB are limited in two major ways: first, they focused mainly on the Affective dimension. Second, most existing studies are focused on individuals from the Western and Asian nations; (2) Methods: To resolve these weaknesses and contribute to research on personalizing persuasive health interventions to promote SWB, we conducted a large-scale study of 732 participants from Nigeria to investigate what factors affect their SWB using both the Affective and Cognitive dimensions and how distinct SWB components relates to different gender and age group. We employed the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to develop models showing how gender and age relate to the distinct components of SWB; (3) Results: Our study reveals significant differences between gender and age groups. Males are more associated with social well-being and satisfaction with life components while females are more associated with emotional well-being. As regards age, younger adults (under 24) are more associated with social well-being and happiness while older adults (over 65) are more associated with psychological well-being, emotional well-being, and satisfaction with life. (4) Conclusions: The results could inform designers of the appropriate SWB components to target when personalizing persuasive health interventions to promote overall well-being for people belonging to various gender and age groups. We offer design guidelines for tailoring persuasive intervention to increase SWB based on an individual’s age and gender group. Finally, we map SWB components to possible persuasive technology design strategies that can be employed to implement them in persuasive interventions design.
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Homburg, Vincent, Andres Dijkshoorn, and Marcel Thaens. "Diffusion of Personalised Services among Dutch Municipalities: Evolving Channels of Persuasion." Local Government Studies 40, no. 3 (July 8, 2013): 429–50. http://dx.doi.org/10.1080/03003930.2013.795892.
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Spelt, Hanne, Elisabeth Kersten-van Dijk, Jaap Ham, Joyce Westerink, and Wijnand IJsselsteijn. "Psychophysiological Measures of Reactance to Persuasive Messages Advocating Limited Meat Consumption." Information 10, no. 10 (October 17, 2019): 320. http://dx.doi.org/10.3390/info10100320.
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Persuasive interventions can lose their effectiveness when a person becomes reactant to the persuasive messages—a state identified by feelings of anger and perceived threat to freedom. A person will strive to reestablish their threatened freedom, which is characterized by motivational arousal. Research suggests that the motivational state of psychological reactance can be observed in physiology. Therefore, the assessment of physiological reactions might help to identify reactance to persuasive messages and, thereby, could be an objective approach to personalize persuasive technologies. The current study investigates peripheral psychophysiological reactivity in response to persuasive messages. To manipulate the strength of the reactant response either high- or low-controlling language messages were presented to discourage meat consumption. The high-controlling language condition indeed evoked more psychological reactance, and sympathetic arousal did increase during persuasive messaging in heart rate and heart rate variability, although no clear relationship between physiological reactivity and self-reported psychological reactance was found. However, the evaluation of multiple linear models revealed that variance in self-reported psychological reactance was best explained by initial intentions in combination with cardiovascular reactivity. To conclude, considering physiological reactivity in addition to motivational state can benefit our understanding of psychological reactance.
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Janssen, Mark, Jos Goudsmit, Coen Lauwerijssen, Aarnout Brombacher, Carine Lallemand, and Steven Vos. "How Do Runners Experience Personalization of Their Training Scheme: The Inspirun E-Coach?" Sensors 20, no. 16 (August 15, 2020): 4590. http://dx.doi.org/10.3390/s20164590.
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Among runners, there is a high drop-out rate due to injuries and loss of motivation. These runners often lack personalized guidance and support. While there is much potential for sports apps to act as (e-)coaches to help these runners to avoid injuries, set goals, and maintain good intentions, most available running apps primarily focus on persuasive design features like monitoring, they offer few or no features that support personalized guidance (e.g., personalized training schemes). Therefore, we give a detailed description of the working mechanism of Inspirun e-Coach app and on how this app uses a personalized coaching approach with automatic adaptation of training schemes based on biofeedback and GPS-data. We also share insights into how end-users experience this working mechanism. The primary conclusion of this study is that the working mechanism (if provided with accurate data) automatically adapts training sessions to the runners’ physical workload and stimulates runners’ goal perception, motivation, and experienced personalization. With this mechanism, we attempted to make optimal use of the potential of wearable technology to support the large group of novice or less experienced runners and that by providing insight in our working mechanisms, it can be applied in other technologies, wearables, and types of sports.
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Zhao, Zhao, Ali Arya, Rita Orji, and Gerry Chan. "Effects of a Personalized Fitness Recommender System Using Gamification and Continuous Player Modeling: System Design and Long-Term Validation Study." JMIR Serious Games 8, no. 4 (November 17, 2020): e19968. http://dx.doi.org/10.2196/19968.
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Background Gamification and persuasive games are effective tools to motivate behavior change, particularly to promote daily physical activities. On the one hand, studies have suggested that a one-size-fits-all approach does not work well for persuasive game design. On the other hand, player modeling and recommender systems are increasingly used for personalizing content. However, there are few existing studies on how to build comprehensive player models for personalizing gamified systems, recommending daily physical activities, or the long-term effectiveness of such gamified exercise-promoting systems. Objective This paper aims to introduce a gamified, 24/7 fitness assistant system that provides personalized recommendations and generates gamified content targeted at individual users to bridge the aforementioned gaps. This research aims to investigate how to design gamified physical activity interventions to achieve long-term engagement. Methods We proposed a comprehensive model for gamified fitness recommender systems that uses detailed and dynamic player modeling and wearable-based tracking to provide personalized game features and activity recommendations. Data were collected from 40 participants (23 men and 17 women) who participated in a long-term investigation on the effectiveness of our recommender system that gradually establishes and updates an individual player model (for each unique user) over a period of 60 days. Results Our results showed the feasibility and effectiveness of the proposed system, particularly for generating personalized exercise recommendations using player modeling. There was a statistically significant difference among the 3 groups (full, personalized, and gamified) for overall motivation (F3,36=22.49; P<.001), satisfaction (F3,36=22.12; P<.001), and preference (F3,36=15.0; P<.001), suggesting that both gamification and personalization have positive effects on the levels of motivation, satisfaction, and preference. Furthermore, qualitative results revealed that a customized storyline was the most requested feature, followed by a multiplayer mode, more quality recommendations, a feature for setting and tracking fitness goals, and more location-based features. Conclusions On the basis of these results and drawing from the gamer modeling literature, we conclude that personalizing recommendations using player modeling and gamification can improve participants’ engagement and motivation toward fitness activities over time.
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Abdullahi, Aisha Muhammad, Kiemute Oyibo, Rita Orji, and Abdullahi Abubakar Kawu. "The Influence of Age, Gender, and Cognitive Ability on the Susceptibility to Persuasive Strategies." Information 10, no. 11 (November 15, 2019): 352. http://dx.doi.org/10.3390/info10110352.
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The fact that individuals may react differently toward persuasive strategies gave birth to a shift in persuasive technology (PT) design from the one-size-fits-all traditional approach to the individualized approach which conforms to individuals’ preferences. Given that learners’ gender, age, and cognitive level can affect their response to different learning instructions, it is given primacy of place in persuasive educational technology (PET) design. However, the effect of gender, age, and cognitive ability on learners’ susceptibility to persuasive strategies did not receive the right attention in the extant literature. To close this gap, we carried out an empirical study among 461 participants to investigate whether learners’ gender, age, and cognitive ability significantly affect learners’ susceptibility to three key persuasive strategies (social learning, reward, and trustworthiness) in PETs. The results of a repeated measure analysis of variance (RM-ANOVA) revealed that people with high cognitive level are more likely to be susceptible to social learning, while people with low cognitive level are more likely to be susceptible to trustworthiness. Comparatively, our results revealed that males are more likely to be susceptible to social learning, while females are more likely to be susceptible to reward and trustworthiness. Furthermore, our results revealed that younger adults are more likely to be susceptible to social learning and reward, while older adults are more likely to be susceptible to trustworthiness. Our findings reveal potential persuasive strategies which designers can employ to personalize PTs to individual users in higher learning based on their susceptibility profile determined by age, gender, and cognitive level.
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Sharma, Sweta. "Towards an Intelligent Personalized Persuasive Conversational System for Human Interaction on Divining the Future Event and Assisting by Using Artificial Intelligence." International Journal for Research in Applied Science and Engineering Technology 9, no. VII (July 25, 2021): 2119–21. http://dx.doi.org/10.22214/ijraset.2021.35745.
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In the next wave of insurgence, humans may endeavour self-reflection which can lead to an effortless talk and to find out if an event will fructify. Training the system on how to make accurate prognostication with the help of machine learning and statistical models can lead to an intelligent personalized conversational system. The Chatbot industry is ever-growing and after the COVID-19 pandemic and rigorous lockdowns all around the world, people have realized the importance of human interaction in their lives. We are developing this model to create a more intimate relationship between the system and humans. For this purpose, many open-source platforms are available. Artificial Intelligence Markup Language (AIML) is derived from Extensible Markup Language (XML) which is used to build up a conversational agent artificially. The success of this project will help the model in observing and understanding human emotions which will ultimately help it to form a more personalized relationship to delineate the future course of events.
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Vasudevan, Krishnan. "Design of Communication: Two Contexts for Understanding How Design Shapes Digital Media." Journalism & Mass Communication Quarterly 97, no. 2 (May 11, 2020): 453–68. http://dx.doi.org/10.1177/1077699020916427.
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This essay examines two contexts for understanding how design informs peoples’ understanding of news and information. The construct of frictionless design articulates how social networking platforms, such as Facebook, employ persuasive design to manipulate user behavior in ways that optimize advertising revenues. This necessitates that scholars critically examine the design elements of digital interfaces such as color, affordances, feedback, and metaphor. I also introduce the design of journalism to contextualize how news organizations have adopted design principles to create personalized news products. This requires that scholars study the new practices, products, and ethical considerations of this convergence.
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Hidalgo-Marí, Tatiana. "Perversas, seductoras y villanas: La construcción de la mujer fatal en la telenovela latinoamericana." Historia y Comunicación Social 24, no. 2 (November 6, 2019): 699–712. http://dx.doi.org/10.5209/hics.66309.
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Desde la consolidación de las telenovelas, el estereotipo de la mujer fatal, concebido como mujer seductora y persuasiva, causante de los males del mundo, se ha configurado en ellas como la villana antagonista por excelencia, influyendo directamente en la construcción social de la mujer. Este trabajo, mediante una metodología cualitativa basada en un análisis documental de enfoque semiótico, analiza cómo la telenovela se apropia del estereotipo de la mujer fatal, lo estandariza y lo configura de forma personalizada en sus discursos narrativos.
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Ortiz Oria, Vicente M. "Transferencia y ajuste de personalidad en la relación Sancho-Quijote." Revista de Psicoterapia 16, no. 61 (March 1, 2005): 121–41. http://dx.doi.org/10.33898/rdp.v16i61.944.
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Defendemos la hipótesis de que la aportación de Sancho es decisiva en el desarrollo de la progresiva «sensatez « y «cordura» que adquiere el caballero a lo largo de la novela. La sensatez filosófica de Sancho y su capacidad de «organizador psíquico» influye en D. Quijote reequilibrando su distorsión, hasta el punto de ser, con su elocuencia, artífice persuasivo de la adaptación que desarrolla el caballero. La relación transferencial y contratransferencial que acontecen en la relación Quijote-Sancho, caracteriza una «simbiosis discursiva» que determina el comportamiento de los personajes, sin cuyo análisis no se puede configurar la relación. Nos detendremos en los pasajes de la novela que reproducen algunas de estas situaciones y cambios de visión que denotan una realidad interna y narrativa diferente. D. Quijote se “organiza” y pierde atrevimientos en tanto se adhiere a las proposiciones de Sancho asumiéndolas. Para acabar, en una clarificación de la distorsión que le lleva a la «muerte», al verse Alonso Quijano sin posibilidad de ser y/o seguir siendo D. Quijote de la Mancha.
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Malefyt, Timothy deWaal. "The Privatisation of Consumption: Marketing Media through Sensory Modalities." Media International Australia 119, no. 1 (May 2006): 85–98. http://dx.doi.org/10.1177/1329878x0611900109.
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Marketers have heralded a major shift in the way products and brands are currently marketed to consumers. Rather than marketing a product or brand on its rational or functional attributes, such as touting a car's horsepower, agility or smooth ride, marketers now sell brands on their experiential or emotional dimensions, such as the sensations offered from driving the car brand. This shift towards ‘experiential marketing’ has not only affected the advertising end-product of executions, the advertising research process, but has also spurred new modes and models for advertising media planning. To wit, the linear and sequential model of media persuasion is being replaced by more open-ended, experiential models. Have marketers tapped into a new personalised way to approximate the consumer, or are these merely revised means of objectifying the consumer? This paper explores these dimensions and looks at what the changes in media models and consumer representations mean to marketers.
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Fernández-Cañaveral, David. "El logo político como instrumento de significado en la comunicación electoral." Comunicación y Hombre, no. 6 (November 15, 2010): 83–101. http://dx.doi.org/10.32466/eufv-cyh.2010.6.125.83-101.
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El logo es una de las principales señas de identidad de cualquier compañía, producto, servicio o acontecimiento. Es la representación gráfica de su personalidad. Dentro de la comunicación electoral, un ámbito altamente persuasivo, el logo posee una presencia notable como firma visual del partido. La investigación que se presenta tiene como objetivo analizar los significados transmitidos por los atributos gráficos del logo político en las campañas electorales. Con este fin, se han analizado, en función de diferentes variables, los logos de los principales partidos políticos estatales españoles en las tres campañas efectuadas a nivel nacional entre 2007 y 2009.
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Alrobai, Amen, Abdullah Algashami, Huseyin Dogan, Tessa Corner, Keith Phalp, and Raian Ali. "COPE.er Method: Combating Digital Addiction via Online Peer Support Groups." International Journal of Environmental Research and Public Health 16, no. 7 (March 31, 2019): 1162. http://dx.doi.org/10.3390/ijerph16071162.
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Digital addiction (hereafter DA) denotes a problematic relationship with technology described by being compulsive, obsessive, impulsive and hasty. New research has identified cases where users’ digital behaviour shows symptoms meeting the clinical criteria of behavioural addiction. The online peer groups approach is one of the strategies to combat addictive behaviours. Unlike other behaviours, intervention and addictive usage can be on the same medium; the online space. This shared medium empowers influence techniques found in peer groups, such as self-monitoring, social surveillance, and personalised feedback, with a higher degree of interactivity, continuity and real-time communication. Social media platforms in general and online peer groups, in particular, have received little guidance as to how software design should take it into account. Careful theoretical understanding of the unique attributes and dynamics of such platforms and their intersection with gamification and persuasive techniques is needed as the ad-hoc design may cause unexpected harm. In this paper, we investigate how to facilitate the design process to ensure a systematic development of this technology. We conducted several qualitative studies including user studies and observational investigations. The primary contribution of this research is twofold: (i) a reference model for designing interactive online platforms to host peer groups and combat DA, (ii) a process model, COPE.er, inspired by the participatory design approach to building Customisable Online Persuasive Ecology by Engineering Rehabilitation strategies for different groups.
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Regan, Kelley, Anya S. Evmenova, Melissa D. Hughes, Maria P. Rybicki-Newman, Boris Gafurov, and Margo A. Mastropieri. "Technology-mediated writing: It’s not how much, but the thought that counts." E-Learning and Digital Media 18, no. 5 (February 20, 2021): 480–95. http://dx.doi.org/10.1177/2042753021996387.
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Struggling writers including students with disabilities (SWD) need instructional strategies to support their ability to write independently. Integrating technology-mediated instruction to support student writing can mitigate students' challenges throughout the writing process and personalize instruction. In the present group design study, teachers taught 11 to 12 year olds in sixth grade with varying abilities to use a technology-based graphic organizer (TBGO) when digitally planning and composing a persuasive paragraph. Results indicated that the writing quality of the paragraph and use of transition words by typical and struggling writers was significantly better when the TBGO was used as compared to students who wrote without the TBGO. Additionally, when the TBGO was removed, students in the treatment group maintained gains. Student participants and teachers in this study identified features that were especially supportive to students’ writing behaviors. Implications for practice and future research are discussed.
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Eg, Ragnhild, and Arne Krumsvik. "Personality Filters for Online News Interest and Engagement." Nordicom Review 40, s1 (June 28, 2019): 177–94. http://dx.doi.org/10.2478/nor-2019-0021.
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Abstract Our many online routines leave behind trails of data about our identities, habits, preferences and connections. These data serve as filters when we seek out information, yielding relevant results and content of interest. However, commercial and political parties can use the same data to personalize persuasive messages, and some even use psychological profiles to target individuals. With this revelation come concerns that news can be framed to appeal to individual personalities. This study investigates the relationship between personality and news engagement among predominantly young Norwegian adults across different news angles. It addresses the Big Five personality traits as well as rational and experiential information-processing styles. The results provide support for our hypothesis on the relation between neuroticism and lowered news engagement, although the effect sizes are small. When exploring isolated news stories, we find greater differentiation among the participants, suggesting that individuals’ news interest really does start at the headline.
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Nečas, Vlastimil, and Lenka Vochocová. "Česká média a zahraniční politika: v hradním stínu a zajetí emocí." Středoevropské politické studie Central European Political Studies Review 16, no. 2–3 (August 1, 2014): 137–59. http://dx.doi.org/10.5817/cepsr.2014.23.137.
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On the basis of the analysis of news content from 2008 to 2012, we describe in this article the tendencies of Czech media in dealing with foreign policy topics, using a combination of quantitative content analysis and qualitative case studies of selected foreign policy events. Both quantitative and qualitative analyses demonstrate that the coverage of political events in the media is highly personalised and viewed through the prism of the personal or political interests of Czech political elites and the conflicts between them. As concerns the diversity of the actors presented and topics covered, the Czech media produce a considerably restricted and more or less uniform stream of news commented upon by a relatively limited spectrum of actors, mainly Czech politicians. For non-political, non-governmental, and international actors, access to the debate is considerably limited. The print media tends to present major political events as power-based conflicts between individuals or groups, rather than as negotiations about public affairs supported by substantive arguments. In effect, Habermas’s classical vision of the role of mass media in democracy, which is to promote rational discussion as a desirable form of public debate, is replaced with persuasion through emotional appeal, which has been widely criticised. At the same time, however, some theoretical traditions see it more positively as a less restrictive form of public discourse.
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Signorelli, Gabriel Ruiz, Fedor Lehocki, Matilde Mora Fernández, Gillian O'Neill, Dominic O'Connor, Louise Brennan, Francisco Monteiro-Guerra, et al. "A Research Roadmap: Connected Health as an Enabler of Cancer Patient Support." Journal of Medical Internet Research 21, no. 10 (October 29, 2019): e14360. http://dx.doi.org/10.2196/14360.
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The evidence that quality of life is a positive variable for the survival of cancer patients has prompted the interest of the health and pharmaceutical industry in considering that variable as a final clinical outcome. Sustained improvements in cancer care in recent years have resulted in increased numbers of people living with and beyond cancer, with increased attention being placed on improving quality of life for those individuals. Connected Health provides the foundations for the transformation of cancer care into a patient-centric model, focused on providing fully connected, personalized support and therapy for the unique needs of each patient. Connected Health creates an opportunity to overcome barriers to health care support among patients diagnosed with chronic conditions. This paper provides an overview of important areas for the foundations of the creation of a new Connected Health paradigm in cancer care. Here we discuss the capabilities of mobile and wearable technologies; we also discuss pervasive and persuasive strategies and device systems to provide multidisciplinary and inclusive approaches for cancer patients for mental well-being, physical activity promotion, and rehabilitation. Several examples already show that there is enthusiasm in strengthening the possibilities offered by Connected Health in persuasive and pervasive technology in cancer care. Developments harnessing the Internet of Things, personalization, patient-centered design, and artificial intelligence help to monitor and assess the health status of cancer patients. Furthermore, this paper analyses the data infrastructure ecosystem for Connected Health and its semantic interoperability with the Connected Health economy ecosystem and its associated barriers. Interoperability is essential when developing Connected Health solutions that integrate with health systems and electronic health records. Given the exponential business growth of the Connected Health economy, there is an urgent need to develop mHealth (mobile health) exponentially, making it both an attractive and challenging market. In conclusion, there is a need for user-centered and multidisciplinary standards of practice to the design, development, evaluation, and implementation of Connected Health interventions in cancer care to ensure their acceptability, practicality, feasibility, effectiveness, affordability, safety, and equity.
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De Troyer, Olga, Jan Maushagen, Renny Lindberg, and David Breckx. "Playful Learning with a Location-Based Digital Card Environment: A Promising Tool for Informal, Non-Formal, and Formal Learning." Information 11, no. 3 (March 15, 2020): 157. http://dx.doi.org/10.3390/info11030157.
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Most people are using their smartphones daily and carry them all the time. Therefore, mobile learning applications can be integrated in daily routines to make learning a part of daily life. While numerous mobile learning applications exist, each with their own goal, our aim was to explore the possibility of creating an engaging mobile environment that could be useful for informal learning, as well as for other forms of learning, i.e., non-formal and formal learning. The result is TICKLE, a playful learning environment for youngsters. It is a mobile location-based smartphone application that offers youngsters an interactive environment for exploring their surroundings. It offers cards related to physical locations, which can be collected by performing small challenges (based on the principles of micro learning). A design science research approach has been used to develop this software environment. Persuasive techniques and gamification are used to stimulate usage. Furthermore, a personalized approach is applied. The environment was evaluated by means of formative evaluations in different contexts. We obtained positive results and received useful feedback to improve and extend the application. We can conclude that, in the context of these evaluations, the app was usable for youngsters and able to engage them, and we see indications that it may be able to increase the intrinsic motivation and learning capacity of youngsters. In addition, our demonstrations show that the app is usable in different contexts and for different purposes. In this way, the environment can be used to offer youngsters appealing learning related experiences.
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Ku, Hsuan-Hsuan, Po-Hsiang Yang, and Chia-Lun Chang. "Reminding customers to be loyal: does message framing matter?" European Journal of Marketing 52, no. 3/4 (April 9, 2018): 783–810. http://dx.doi.org/10.1108/ejm-09-2016-0516.
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Purpose Marketers may proactively give customers personalized notices regarding their progress toward certain rewards as a means to stimulate ongoing behaviors. This paper aims to investigate the effect on customer repatronage intention by framed messages concerning either goal-distance or consequences of an action and it also seeks to identify important variables moderating those responses. Design/methodology/approach Five between-subjects experiments examined how participants’ repatronage intentions, in response to the framing of goal-distance (Study 1a) and consequences of an action (Study 2a), varied as a function of their level of progress toward goal completion and also tested if the framing effects might be attenuated when relationship benefit was high rather than low (Studies 1b and 2b). They further adopted perceived reciprocity as an underlying mechanism for examining the interplay between these two kinds of framing in stimulating ongoing behavior (Study 3). Findings Although messages which emphasized what individuals need to spend more to attain a reward (versus how short they are from earning a reward) or loss following inaction (versus gain following action) were likely to erode intention, such effects were confined to individuals with a moderate level of progress. This intention-eroding effect was further attenuated by attractive reward. The persuasive advantages of short-from-the-end framing of goal-distance over more-to-the-end counterparts were found to be diminished when paired with a loss-framed message concerning consequences of an action. Furthermore, the observed effects on intention were mediated by perceived reciprocity. Originality/value The studies add to the current understanding of how the way in which information is presented might enhance loyalty or fail to do so.
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Ulo, Karina Lia Meirita, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Widia Resti Fitriani, Meyliana Meyliana, and Zaenal Abidin. "Factors influencing internet users’ intention to sign e-petitions." Transforming Government: People, Process and Policy 13, no. 3/4 (August 8, 2019): 257–75. http://dx.doi.org/10.1108/tg-01-2019-0006.
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Purpose This study aims to identify factors behind the intention to sign e-petitions, focusing on three aspects, i.e. information (argument quality), the source of information (source credibility) and personal perspective (personal relevance and altruism). Design/methodology/approach Data collection is done by using a quantitative approach through an online questionnaire. This study involved 211 respondents who were internet users in Indonesia who had signed an e-petition. The data were analyzed using structural equation modeling approach with IBM Amos version 22.0. Findings The findings revealed that there are three factors shaping internet users’ attitudes toward e-petitions, namely, altruism, AQ and personal relevance, of which altruism was the strongest factor. Those who have a positive attitude toward e-petitions seemed to have higher intention to sign e-petitions. Additionally, we discovered that internet users believe credible e-petition initiators deliver better arguments, which drive them to sign e-petitions. Research limitations/implications The finding related to elaboration likelihood model has revealed that not only the dual processing of central routes and peripheral routes but also the possibility of peripheral routes influencing the factors in the central route. Hence, future studies need to include the examination of this relation. Finally, altruism is identified as the major factor that influences people to sign e-petitions. Therefore, people should be aware of this factor while examining the environment that likely has voluntary aspects. Practical implications To improve the adoption of the e-petition system, it is important for the e-petition websites to maintain attitude factors to achieve the e-petition goals. It is also important that e-petition websites provide credibility information of the e-petition initiators and make it visible to everyone. The e-petition sites must be able to be personalized so that users can be categorized based on their profiles or interests. Finally, as altruism is the most influencing factor in shaping internet users’ attitude toward e-petitions, e-petition initiators need to write a persuasive and arousing information and images for their e-petition. Some templates, tips or even online training to persuasive public petitions also need to be provided. Originality/value This study attempts to fill the research gap by examining factors from three domains, i.e. information source (the e-petitioners), information/AQ and personal perspective (personal motivation) of the e-petition signers. The authors enrich the research model with altruism factors that influence attitude in signing petitions. This study illustrates the characteristic of Indonesian internet user’s and provides important implications for how the e-petitions site should improve the functionality of the sites.
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Sotomayor Pereira, Jorge Guido, Luis Felipe Brito-Gaona, and Mayra Alejandra Tenesaca Fajardo. "Medios publicitarios que influyen en el consumidor a la hora de adquirir un producto o servicio." Killkana Social 2, no. 3 (October 4, 2018): 179–86. http://dx.doi.org/10.26871/killkana_social.v2i3.347.
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Actualmente la comunicación y el acceso a la información son ilimitados. El desarrollo de la tecnología y la aparición del internet han mejorado nuestros estilos de vida y han contribuido en el sector empresarial, sobre todo en el desarrollo de estrategias comunicacionales para mantenerse cerca de su mercado. Los medios de comunicación no solo transmiten una idea o mensaje a un receptor, también llegan a persuadir el contenido y la idea general del mensaje, pues se adaptan a las necesidades del mercado. Las empresas lo eligen y personalizan dichos medios en contenidos didácticos y persuasivos que estimulen su decisión de compra o preferencia por algún producto o servicio. El presente artículo tiene como objetivo determinar los medios publicitarios que influyen en el consumidor. Para ello se ha elaborado una investigación cuantitativa destinada a recabar información sobre los medios que influyen en la decisión de compra de los habitantes en la ciudad de Machala. La presentación de los resultados se establece mediante la división de los medios convencionales y no convencionales. En este sentido la utilización de medios publicitarios es un estudio más minucioso, debido a que la población no solo se fija en la idea transmitida, sino también la forma en que está expuesta, cómo la observa y el medio donde la observó. Todos estos elementos ayudan a estimular el mensaje en la memoria del receptor y provocar una acción de compra.
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Asbjørnsen, Rikke Aune, Jobke Wentzel, Mirjam Lien Smedsrød, Jøran Hjelmesæth, Matthew M. Clark, Lise Solberg Nes, and Julia E. W. C. Van Gemert-Pijnen. "Identifying Persuasive Design Principles and Behavior Change Techniques Supporting End User Values and Needs in eHealth Interventions for Long-Term Weight Loss Maintenance: Qualitative Study." Journal of Medical Internet Research 22, no. 11 (November 30, 2020): e22598. http://dx.doi.org/10.2196/22598.
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Background An increasing number of eHealth interventions aim to support healthy behaviors that facilitate weight loss. However, there is limited evidence of the effectiveness of the interventions and little focus on weight loss maintenance. Knowledge about end user values and needs is essential to create meaningful and effective eHealth interventions, and to identify persuasive system design (PSD) principles and behavior change techniques (BCTs) that may contribute to the behavior change required for successful long-term weight loss maintenance. Objective This study aimed to provide insight into the design of eHealth interventions supporting behavior change for long-term weight maintenance. The study sought to identify the values and needs of people with obesity aiming to maintain weight after weight loss, and to identify PSD principles, BCTs, and design requirements that potentially enable an eHealth intervention to meet end user values and needs. Methods This study presents the concept of integrating PSD principles and BCTs into the design process of eHealth interventions to meet user values and needs. In this study, individual interviews and focus groups were conducted with people with obesity (n=23) and other key stakeholders (n=27) to explore end user values and needs related to weight loss maintenance. Design thinking methods were applied during the focus group sessions to identify design elements and to explore how eHealth solutions can support the needs to achieve sustainable weight loss maintenance. The PSD model and behavior change taxonomy by Michie were used to identify PSD principles and BCT clusters to meet end user values and needs. Results A total of 8 key end user values were identified, reflecting user needs for weight loss maintenance support: self-management, personalized care, autonomy, feel supported, positive self-image, motivation, happiness, and health. Goals and planning, feedback and monitoring, repetition and substitution, shaping knowledge, social support, identity, and self-belief were some of the BCT clusters identified to address these concepts, together with PSD principles such as personalization, tailoring, self-monitoring, praise, and suggestions. Conclusions The process of translating end user values and needs into design elements or features of eHealth technologies is an important part of the design process. To our knowledge, this is the first study to explore how PSD principles and BCTs can be integrated when designing eHealth self-management interventions for long-term weight loss maintenance. End users and other key stakeholders highlighted important factors to be considered in the design of eHealth interventions supporting sustained behavior change. The PSD principles and BCTs identified provide insights and suggestions about design elements and features to include for supporting weight loss maintenance. The findings indicate that a combination of BCTs and PSD principles may be needed in evidence-based eHealth interventions to stimulate motivation and adherence to support healthy behaviors and sustained weight loss maintenance. Trial Registration ClinicalTrials.gov NCT04537988; https://clinicaltrials.gov/ct2/show/NCT04537988
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Faro, Jamie M., Catherine S. Nagawa, Jeroan A. Allison, Stephenie C. Lemon, Kathleen M. Mazor, Thomas K. Houston, and Rajani S. Sadasivam. "Comparison of a Collective Intelligence Tailored Messaging System on Smoking Cessation Between African American and White People Who Smoke: Quasi-Experimental Design." JMIR mHealth and uHealth 8, no. 4 (April 27, 2020): e18064. http://dx.doi.org/10.2196/18064.
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Background The Patient Experience Recommender System for Persuasive Communication Tailoring (PERSPeCT) is a machine learning recommender system with a database of messages to motivate smoking cessation. PERSPeCT uses the collective intelligence of users (ie, preferences and feedback) and demographic and smoking profiles to select motivating messages. PERSPeCT may be more beneficial for tailoring content to minority groups influenced by complex, personally relevant factors. Objective The objective of this study was to describe and evaluate the use of PERSPeCT in African American people who smoke compared with white people who smoke. Methods Using a quasi-experimental design, we compared African American people who smoke with a historical cohort of white people who smoke, who both received up to 30 emailed tailored messages over 65 days. People who smoke rated the daily message in terms of perceived influence on quitting smoking for 30 days. Our primary analysis compared daily message ratings between the two groups using a t test. We used a logistic model to compare 30-day cessation between the two groups and adjusted for covariates. Results The study included 119 people who smoke (African Americans, 55/119; whites, 64/119). At baseline, African American people who smoke were significantly more likely to report allowing smoking in the home (P=.002); all other characteristics were not significantly different between groups. Daily mean ratings were higher for African American than white people who smoke on 26 of the 30 days (P<.001). Odds of quitting as measured by 30-day cessation were significantly higher for African Americans (odds ratio 2.3, 95% CI 1.04-5.53; P=.03) and did not change after adjusting for allowing smoking at home. Conclusions Our study highlighted the potential of using a recommender system to personalize for African American people who smoke. Trial Registration ClinicalTrials.gov NCT02200432; https://clinicaltrials.gov/ct2/show/NCT02200432 International Registered Report Identifier (IRRID) RR2-10.2196/jmir.6465
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Martínez Vicente, José Manuel, and Isabel María Ángeles Segura. "CARASTERÍSTICAS DE LOS INTERESES VOCACIONALES EN ALUMNOS DE EDUCACIÓN SECUNDARIA EVALUADOS A TRAVÉS DEL EXPLORA." International Journal of Developmental and Educational Psychology. Revista INFAD de Psicología. 3, no. 1 (September 27, 2016): 549. http://dx.doi.org/10.17060/ijodaep.2014.n1.v3.535.
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Abstract:The evaluation of vocational and professional interests is considered one of the important aspects in education secondary students for their future decision making. Thus, the objective of this study is to have a current view of how they are configured vocational and professional interests in secondary students in Spain. This Questionnaire for Vocational and Professional EXPLORE (Martinez-Vicente & Santamaría, 2013) to a sample of 3123 high school students and high school applied. The results obtained indicate that there are sex differences in the elections. While women marked preference for Social - Welfare - Artistic and Creative fields in the two men chosen fields are the Technical and Business -Owner - Persuasiavo. In the analysis of the indices of consistency and differentiation women are more consistent than men and differentiation is also higher for them.Keywords: Behavior vocational, vocational choice, vocational and professional interests, Vocational Counseling, Skills, Personality, Self-efficacy.Resumen:La evaluación de los intereses vocacionales y profesionales se considera uno de los aspectos importante en alumnos de educación Secundaria de cara a su futura toma de decisiones. Así pues, el objetivo del presente estudio es tener una visión actual de cómo están configurados los intereses vocacionales y profesionales en alumnos de educación secundaria en España. Para ello se aplicó el Cuestionario para la Orientación Vocacional y Profesional EXPLORA (Martínez-Vicente y Santamaría, 2013) a una muestra de 3123 alumnos de secundaria y Bachillerato. Los resultados obtenidos permiten concluir que existen diferencias de sexo en las elecciones. Mientras que las mujeres marcan preferencia por los campos Social-Asistencial y Artistico-Creativo, en los hombres los dos campos más elegidos son el Técnico-Manual y el Empresarial-Persuasivo. En los análisis de los índices de consistencia y diferenciación las mujeres son más consistentes que los hombres y la diferenciación también es mayor a favor de ellas.Palabras claves: Conducta vocacional, Elección vocacional, Intereses vocacionales y profesionales, Asesoramiento vocacional, Habilidades, Personalidad, Autoeficacia.
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Sanchez Antelo, Victoria, Racquel E. Kohler, Mariana Curotto, Kasisomayajula "Vish" Viswanath, Melisa Paolino, and Silvina Arrossi. "Developing SMS Content to Promote Papanicolaou Triage Among Women Who Performed HPV Self-collection Test: Qualitative Study." JMIR Formative Research 4, no. 3 (March 6, 2020): e14652. http://dx.doi.org/10.2196/14652.
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Background SMS interventions are effective in promoting a variety of health behaviors; however, there is limited information regarding the use of SMS for cervical cancer screening and follow-up care. The Application of Communication and Information Technologies to Self-Collection study aims to evaluate a multicomponent mobile health intervention to increase triage adherence among women with human papillomavirus (HPV)–positive self-collected tests in Jujuy, Argentina. Here, we describe the formative results used to design the content of the SMS to be tested in the trial. Objective This study aimed to understand the cultural and contextual elements, women’s beliefs, and perceptions regarding the use of SMS by the health care system and women’s preferences about the message content. Methods We conducted five focus groups (FGs), stratified by rural or urban residence and age. All participants were aged 30 years or older and had performed HPV self-collection. Participatory techniques, including brainstorming, card-based classification, and discussions were used to debate the advantages and disadvantages of messages. We openly coded the discussions for agreements and preferences regarding the SMS content. Messages for both HPV-negative and HPV-positive women were validated through interviews with health authorities and 14 HPV-tested women. The final versions of the messages were pilot-tested. Results A total of 48 women participated in the FGs. Participants rejected receiving both negative and positive HPV results by SMS because, for them, the delivery of results should be done in a face-to-face interaction with health professionals. They stressed the importance of the SMS content informing them that results were available for pick up and reflecting the kind of relationship that they have with the community health workers and the nearest health center. Women considered that a personalized SMS was important, as was the use of a formal yet warm tone. Owing to confidentiality issues, not using the word “HPV” was also a key component of the desired SMS content; therefore, the final message included the term “self-collection” without the mention of HPV infection. Results from the validation stage and pilot test showed high acceptability of the final version of the message. Conclusions The results suggest that SMS is accepted when notifying women about the availability of the HPV test result, but it should not replace the delivery of results in face-to-face, doctor-patient encounters. In addition, messages must be tailored and must have a persuasive tone to motivate women to adhere to the triage.
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Teeny, Jacob D., Joseph J. Siev, Pablo Briñol, and Richard E. Petty. "A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion." Journal of Consumer Psychology, November 21, 2020. http://dx.doi.org/10.1002/jcpy.1198.
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Wong, Y. Joel, Ryon C. McDermott, Nelson O. O. Zounlome, Elyssa M. Klann, and Zoë D. Peterson. "Self-Persuasion: An Experimental Evaluation of a Sexual Aggression Preventive Intervention for U.S. College Men." Journal of Interpersonal Violence, July 4, 2020, 088626052093636. http://dx.doi.org/10.1177/0886260520936369.
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Grounded in the self-persuasion paradigm (an indirect persuasion approach, which places people in situations that motivate them to change their behavior), this study evaluated a brief, online intervention to reduce sexual aggression perpetration and increase prosocial bystander behaviors among heterosexual male college students ( N = 241) in the United States. Students were randomly assigned to three conditions: (a) a self-persuasion intervention, (b) a social norms control condition, and (c) a control condition focusing on sense of belongingness. The self-persuasion intervention integrated three social psychological theoretical perspectives on attitudinal and behavioral change—cognitive dissonance (e.g., creating a personalized video message for incoming male college freshmen to explain the importance of consent in sexual contact), self-affirmation (e.g., reflecting on one’s core values and how they are congruent with sexual consent), and personal relevance (e.g., writing about personally relevant reasons to always seek consent when having sexual contact). Participants in the self-persuasion condition reported greater prosocial bystander behaviors (e.g., intervening in situations to prevent sexual aggression) 6 months after the intervention as compared with those in the other two conditions; however, there were no significant difference in the rate of self-reported sexual aggression perpetration across conditions. The positive effect of the self-persuasion intervention on prosocial bystander behaviors was mediated by reduced self-perceived likelihood to commit sexual aggression and moderated by in-group solidarity with other college students. That is, the intervention had the most positive effect on prosocial bystander behaviors among participants with a lower sense of in-group solidarity. These findings are discussed in light of the promise of self-persuasion for future sexual aggression prevention work.
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Drakopoulos, Kimon, Shobhit Jain, and Ramandeep Randhawa. "Persuading Customers to Buy Early: The Value of Personalized Information Provisioning." Management Science, August 14, 2020. http://dx.doi.org/10.1287/mnsc.2020.3580.
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We study a pricing and information provisioning game between a better-informed seller (such as a retailer) and its customers. The seller is (ex post) better informed about product availability and can choose how to communicate this information to the customers. The customers are heterogeneous in their valuation for the product. The firm optimizes on publicly posted prices (which are the same for all customers) and its information provisioning (which can be personalized). Using a Bayesian persuasion framework, we find that public information provisioning, in which the firm sends the same information to all customers, has limited value. However, personalized information provisioning, in which the firm can share different information with different customers, has significant value and has attributes very similar to personalized pricing. This paper was accepted by Gabriel Weintraub, revenue management and market analytics.
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Brinson, Nancy Howell, and Matthew S. Eastin. "Juxtaposing the persuasion knowledge model and privacy paradox: An experimental look at advertising personalization, public policy and public understanding." Cyberpsychology: Journal of Psychosocial Research on Cyberspace 10, no. 1 (May 1, 2016). http://dx.doi.org/10.5817/cp2016-1-7.
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Recent studies suggest the expanding collection and use of big data by advertisers to target messages to consumers based on their location, demographics and online behaviors is escalating information privacy concerns and negatively impacting campaign outcomes. For communication scholars and practitioners, this recent attitudinal shift indicates a critical need to better understand consumer perceptions related to personalized advertising in the era of big data. It is currently assumed that U.S. self-regulatory initiatives, including the AdChoices Icon, reduce perceived risk by giving consumers a greater sense of control over the exchange of their personal information online (Castro, 2011). However, less than 37% of U.S. Internet users are familiar with the AdChoices Icon (eMarketer, 2015), and 52% incorrectly believe that privacy policies ensure the confidentiality of their personal information (Pew, 2014). To examine the complexities of the privacy paradox, the present study utilizes a 2x2x2 experiment (N = 382) to measure attitudes toward personalized advertising with and without the presence of the AdChoices Icon. A Univariate GLM analysis of the data indicate that when controlling for demographics, online trust, message credibility, and perceived risks and benefits, advertising personalization did not have a significant effect on attitude toward the ad, but inclusion of the AdChoices Icon did. Further, respondents indicating no knowledge of the AdChoices Icon reported lower attitudinal responses toward the ad compared to those who were knowledgeable of its meaning. Exploring these complex relationships offers to advance research and practice by extending Persuasion Knowledge Model to examine the effects of personalized online message delivery, as well as offering practitioners actionable insights to improve their personalized advertising outcomes.
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Lewis, Megan, Erianne Weight, and Karin Hendricks. "Teaching methods that foster self-efficacy belief: Perceptions of collegiate musicians from the United States." Psychology of Music, July 9, 2021, 030573562110267. http://dx.doi.org/10.1177/03057356211026744.
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Self-efficacy belief is a strong predictor of successful performance. Developmental differences in the acquisition of self-beliefs have been attributed to myriad individual and contextual factors, including teacher influence. The aim of this mixed-method study was to examine collegiate music students’ perceptions of teaching methods that strengthened or weakened music performance belief. A questionnaire was sent to music students enrolled in their third or fourth years of highly competitive collegiate music programs in the United States ( N = 83). Analysis of variance revealed that students who reported studying with a teacher who “influenced them to become greater than they imagined possible” indicated significantly higher music performance self-efficacy beliefs than those who had not. Participants most frequently mentioned belief-enhancing methods associated with verbal/social persuasion (e.g., demonstrated belief in student potential, encouragement, high expectations, accountability, and personalized, logical instruction). Reported mastery experience methods were frequently coupled with verbal/social persuasion and encompassed a collaborative approach to selecting repertoire, tools for self-analysis and practice maximization, opportunities and encouragement to perform often, and goal setting. Over one in three participants conveyed studying with a teacher who “influenced them to become a weaker performer,” highlighting the need to educate music teachers in belief-enhancing pedagogical practices.
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Morimoto, Mariko. "Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge." International Journal of Advertising, July 24, 2020, 1–21. http://dx.doi.org/10.1080/02650487.2020.1796322.
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Sánchez-Muñoz, Iván, María Luisa Calcerrada Alcazar, Jose Luis González Álvarez, and Manuel De Juan Espinosa. "Persuasión y Personalidad. El receptor en la comunicación persuasiva." Behavior & Law Journal 4, no. 1 (December 2, 2018). http://dx.doi.org/10.47442/blj.v4.i1.48.
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La persuasión se viene estudiando desde la psicología social. Este enfoque, si bien efectivo, puede resultar generalista para diversas situaciones interindividuales como las ventas, negociación e interrogatorios, o los tratamientos clínicos. Por ello también cabría enfocar el estudio de la persuasión desde el enfoque de las diferencias individuales. ¿Habrá técnicas de persuasión más efectivas con unos sujetos que con otros? Partiendo del receptor como centro del proceso persuasivo, se presenta una revisión de los estudios que se han ocupado de la influencia de los rasgos de personalidad del receptor en el cambio de actitudes. Se encuentra que destacan la tendencia a la extroversión, neuroticismo, empatía y baja necesidad de cognición como vulnerabilidades a persuasión por la vía periférica. Sus contrapartes resultan más resistentes a persuasión, siendo necesario el empleo de la vía central. Finalmente, en base a estudios sobre la vulnerabilidad a las estrategias de persuasión de Cialdini, se proponen hipótesis de relación entre estas vulnerabilidades y los rasgos de personalidad más estudiados con respecto a la persuasión.
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Miyajima, Takeru, and Fumio Murakami. "Self-Interested Framed and Prosocially Framed Messaging Can Equally Promote COVID-19 Prevention Intention: A Replication and Extension of Jordan et al.’s Study (2020) in the Japanese Context." Frontiers in Psychology 12 (May 11, 2021). http://dx.doi.org/10.3389/fpsyg.2021.605059.
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How can we effectively promote the public’s prevention of coronavirus disease 2019 (COVID-19) infection? Jordan et al. (2020) found with United States samples that emphasizing either self-interest or collective-interest of prevention behaviors could promote the public’s prevention intention. Moreover, prosocially framed messaging was more effective in motivating prevention intention than self-interested messaging. A dual consideration of both cultural psychology and the literature on personalized matching suggests the findings of Jordan et al. (2020) are counterintuitive, because persuasion is most effective when the frame of the message delivered and the recipient of the message are culturally congruent. In order to better understand the potential influence of culture, the current research aimed to replicate and extend Jordan et al. (2020) findings in the Japanese context. Specifically, we examined the question (1) whether the relative effectiveness of the prosocial appeal is culturally universal and robust, (2) which types of ‘others’ especially promote prevention intention, and (3) which psychological mechanisms can explain the impact of messaging on prevention intention. In Study 1 (N = 1,583), we confirmed that self-interested framed, prosocially framed, and the combination of both types of messaging were equally effective in motivating prevention intention. In Study 2 (N = 1,686), we found that family-framed messaging also had a promoting effect similar to that from self-interested and prosocial appeals. However, the relative advantage of prosocial appeals was not observed. Further, a psychological propensity relevant to sensitivity to social rejection did not moderate the impact of messaging on prevention intention in both studies. These results suggest that since engaging in the infection control itself was regarded as critical by citizens after public awareness of COVID-19 prevention has been sufficiently heightened, for whom we should act might not have mattered. Further, concerns for social rejection might have had less impact on the prevention intentions under these circumstances. These results suggest that the relative advantage of a prosocial appeal might not be either culturally universal or prominent in a collectivistic culture. Instead, they suggest that the advantages of such an appeal depends on the more dynamic influence of COVID-19 infection.
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Abdullahi, Aisha Muhammad, Rita Orji, Abbas Muhammad Rabiu, and Abdullahi Abubakar Kawu. "Personality and Subjective Well-Being: Towards Personalized Persuasive Interventions for Health and Well-Being." Online Journal of Public Health Informatics 12, no. 1 (April 18, 2020). http://dx.doi.org/10.5210/ojphi.v12i1.10335.
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Subjective well-being (SWB) is an individual’s judgment about their overall well-being. Research has shown that activities that elevate people’s sense of SWB have a significant effect on their overall health. There are two dimensions of SWB: Affective and Cognitive dimensions. However, studies on SWB usually focus more on one dimension, ignoring the other dimension. Also, most existing studies on SWB focused on individuals from Western cultures. Research has shown that the influence of personality on the subjective well-being components is moderated by culture. Thus, to advance research in personalizing persuasive health interventions, this study focuses on Africans (n=732). Specifically, we investigate the relationship between the Big-Five personality traits and both dimensions of SWB using the constructs: Happiness, Satisfaction with Life, Social, Psychological and Emotional well-being. Our results reveal that to design PTs to promote SWB for people high in Agreeableness, designers should focus on designing to promote their feeling of Happiness and Social Well-being, while for Neuroticism, designers should focus on designing to promote Psychological well-being and Emotional well-being. Based on our findings, we offer guidelines for tailoring persuasive health interventions to promote individuals’ SWB based on their personality.
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Koroleva, Ksenia, Mark Melenhorst, Jasminko Novak, Sergio Luis Herrera Gonzalez, Piero Fraternali, and Andrea E. Rizzoli. "Designing an integrated socio-technical behaviour change system for energy saving." Energy Informatics 2, S1 (September 2019). http://dx.doi.org/10.1186/s42162-019-0088-9.
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Abstract Stimulating households to save energy with behaviour change support systems is a challenge and an opportunity to support efforts towards more sustainable energy consumption. The approaches developed so far, often either; do not consider the underlying behaviour change process in a systematic way, or do not provide a systematic linking of design elements to findings from behaviour change literature and the design of persuasive systems. This paper discusses the design and evaluation of a holistic socio-technical behaviour change system for energy saving that combines insights from behavioural theories and the persuasive system design in a systematic way. The findings from these two streams of research are combined into an integrated socio-technical model for informing the design of a behaviour change system for energy saving, which is then implemented in a concrete system design. The developed system combines smart meter data with interactive visualisations of energy consumption and energy saving impact, gamified incentive mechanisms, energy saving recommendations and attention triggers. The system design distinguishes between a version with non-personalized energy saving tips and a version with personalized recommendations that are deployed and evaluated separately. In this paper, we present the design and evaluation results of the non-personalized system in a real-world pilot. Obtained results indicate reduced energy consumption compared to a control group and a positive change in energy knowledge in the treatment group using the system, as well as positive user feedback about the suitability of the designed system to encourage energy saving.
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Holvoet, Sanne, Liselot Hudders, and Laura Herrewijn. "How to empower parental responsibility: parents’ views on personalized advertising and online data collection targeting their teens." Young Consumers ahead-of-print, ahead-of-print (July 28, 2021). http://dx.doi.org/10.1108/yc-01-2021-1280.
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Purpose This study aims to explore whether parents perceive themselves as responsible for helping their teenage children (aged 13–17 years) cope with the persuasive effects of personalized advertising and the related process of online data collection. In addition, this study aims to examine how this parental responsibility is shaped. Design/methodology/approach A survey among parents (N = 354) of teenagers between the ages of 13 and 17 years was conducted. Findings Exploratory analyses showed that parents are highly concerned about their teens’ exposure to personalized advertising and online data collection, and that they consider themselves and the commercial companies behind these practices as responsible for protecting teenagers. Furthermore, the study showed that parents who believe that their children have higher levels of media skills presume less negative and more positive influences of personalized advertising on their children. The presumed negative influences increase parental concerns and responsibility, while presumed positive influences decrease parental concerns and responsibility. Originality/value Most previous studies on personalized advertising and online data collection were conducted among the teenagers themselves or discussed the regulatory framework concerning this topic. This study, however, focuses on one of the most important socialization agents that could help teenagers cope with these practices. To the best of the authors’ knowledge, this is one of the first studies to examine parents’ views regarding personalized advertising targeting teenagers and it provides insights in how parents perceive their own responsibility.