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Mete, Melisa. "Measuring brand image : personification and non-personification methods." Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/measuring-brand-image-personification-and-nonpersonification-methods(8b596bc8-b6fc-4b96-8e66-40f052b46399).html.
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There are several approaches to brand image measurement. The main aim of this thesis is to understand which of the two most common approaches, namely the personification and the direct approach, should be preferred. The personification approach adopts the brand = person metaphor (if the brand came to life as a person would s/he be trustworthy?), while the direct approach simply asks 'Do you think this brand is trustworthy?'. The main method used is to compare their explanations of typical outcomes (dependent variables) in a series of online surveys. Two different dimensions of brand image (warmth and competence) are considered for different types of brand (product, employer and corporate). The thesis uses the 'journal ready format' where a series of related papers form the main part of the work. This thesis adopts a quantitative approach and presents the results from four empirical studies. To compare the two approaches to brand image measurement, Study I (Journal Article I) compared two types of brands (product and corporate) and the two types of brand image measurement approach. In Study II and Study III (Journal Article II), the context was shifted to employer branding, when comparing the two approaches. The analysis of the first and the second studies showed no consistent pattern and no systematic advantage for the personified approach. Indeed the two types of measure appeared quite similar in many respects. When trying to explain the results, task difficulty emerged as a possible explanation and was investigated via Study III and Study IV (Journal Article III). Task difficulty was not lower for the personified approach as expected. While there is a rich body of brand image literature using either personification or direct measurement approaches, there is no research comparing them in the same context/setting to understand any differences between these approaches. Two main conclusions emerged from this research to contribute to the market research literature. This research shows that there is no systematic statistical benefit from adopting the personification approach. Task difficulty varied with age and education, but not as expected from the literature, a finding that might be considered in all survey research, not just that involving brand image.
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Pirouznik, Mehrnaz. "Personification in translators' performances." Doctoral thesis, Universitat Rovira i Virgili, 2019. http://hdl.handle.net/10803/668766.
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Poco se sabe de la psicología de los traductores y de cómo los rasgos de personalidad pueden influir en los procesos
cognitivos del traductor. Esta investigación pretende determinar si las interacciones (verbales i/o imaginarias) de los
traductores se establecen con el texto de partida en tanto a objeto lingüístico o como persona, y hasta qué punto el
grado de la personificación imaginaria del texto depende de la personalidad del traductor. Se informa sobre un estudio
think-aloud en el cual 16 traductores profesionales contestaron a la encuesta de personalidad NEO-FFI y luego
tradujeron un texto del inglés al farsi. Se calculan las correlaciones entre la personificación y una amplia gama de
variables: género, edad, años de experiencia profesional, presencia de información sobre el autor, tiempo para
realizar la traducción, problemas identificados y estrategias de gestión de riesgo. El análisis cualitativo de las
verbalizaciones de los traductores indica las posibles causas de las correlaciones cuantitativas. Se detecta una
correlación negativa significativa entre la personificación y la personalidad concienzuda, en el caso de los hombres,
pero no de las mujeres. De manera inesperada, cuantos más años de experiencia tiene el traductor, tanto menos se
detecta la personificación y la apertura a las experiencias nuevas.
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Sinnott, Alice Mary. "The personification of wisdom in the Old Testament." Thesis, University of Oxford, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.361842.
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Shiaele, Maria. "Personification in Ovid's Metamorphoses : Innuidia, Fames, Somnus, Fama." Thesis, University of Leeds, 2012. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588992.
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Modern scholarship on the Metamorphoses has frequently focused on the shifting character of the poem mainly produced by the constant variation in tone and diverse subject matter. Particular emphasis has fallen on the multiple stylistic features Ovid uses to appeal to a learned audience. This thesis focuses on and explores the use of personification ekphraseis which are illustrative examples of the poet's innovative technique, wit and style. Four major personified figures, Inuidia, Fames, Somnus and Fama play significant roles and figure prominently in the books where they appear. The study is divided into four main chapters where the four extended personification ekphraseis are individually treated. Each setting that Ovid creates for the figures bears its own corresponding reality. So their presence in the different episodes becomes both natural and amusing. Ovid displays a certain structural progression in the use of personification beginning with theriomorphic representations (Inuidia, Fames) and ending with more abstract descriptions (Somnus, Fama). The discussion also focuses on the various ways Ovid uses personification and offers close readings of thematic links and literary echoes. This study re-examines the aesthetics and narrative significance of the personification ekphraseis. It argues that, although connected to the rhetorical technique of enargeia and thus closely attached to the simple poetic intent of enlivening the style, the personifications have broader thematic implications which make them precious in the study of Ovid's ingenium. The initial question of how Ovid incorporates the four personifications in the narrative of each myth is developed into a broader investigation of their relevance in the world of the poem. The discussion leads to the conclusion that Inuidia, Fames, Somnus and Fama as poetic devices are both representative samples of stylistic ornamentation that enable the visual perception of what Ovid is describing and markers of generic boundaries between elegy and epic; the indiscriminate blending of epic and un-epic terminology creates a strong connection with the poet's aims stated in the opening lines of the Metamorphoses. In this sense, the four personification ekphraseis figure as reflections both of the poet and the poem.
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Kershaw, S. P. "Personification in the Hellenistic world : Tyche, Kairos, Nemesis." Thesis, University of Bristol, 1986. http://hdl.handle.net/1983/8c25fea1-591a-4a6e-a147-2c79b67abc7c.
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Tow, Michael. "The Personification and Masculation of Samuel Henry Dalton." OpenSIUC, 2014. https://opensiuc.lib.siu.edu/theses/1487.
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American historiography no longer discusses the over eighteen thousand African-American sailors of the Union Navy as property, percentages, or political conundrums, as previous scholarship had. Advancements in social history made by historians David Valuska and Joseph Reidy in the 1990s led to the realization that these were men with incredible stories. This realization led to the discovery of Samuel Henry Dalton as well as many truths about the society that shaped him and the one in which he achieved manhood. Isaac Noble immigrated to Jefferson County, Mississippi, in 1804 to begin his ascension into the planter elite that would help shape the economy and social structure of Mississippi for many generations. While in the Natchez District of southwest Mississippi, Noble experienced three boom-and-bust cycles of cotton capitalism, with the period from 1811 to 1817 being the most profitable in Mississippi history. Noble also experienced immense anxiety as Jefferson County's enslaved population of near sixty-nine percent spawned paranoia of a biracial insurrection orchestrated by white transients thought to be of a lax moral character. This paranoia and resultant vigilanteism motivated Isaac Noble to move his family to an abolitionist settlement in Jersey County, Illinois, in 1836. In 1849, Aaron, the youngest of Isaac Noble's children, purchased over twenty-one hundred acres in Bolivar County, Mississippi, and named it the Egypt Place. By the mid-1850s, Aaron was living on the Egypt Place and cotton was selling for only a third of the price it brought during the days that Isaac Noble was in southwest Mississippi. The sheer volume of the harvests in Bolivar County and the rest of the Choctaw Session, however, still yielded profits and inclined planters to bring more land into cultivation and more slaves to work the land. It was during this last phase of expansion that Samuel Dalton was brought to the Egypt Place as the United States became more politically and socially embroiled over slavery. The eruption of the Civil War in 1861 put immense pressure on the planter elite to ensure the endurance of the social structure they had so tirelessly built. As the war got ever closer to Mississippi, that pressure pressed ever harder on Vicksburg, the long-defiant fortress keeping the Mississippi River in Confederate hands. The Confederacy could not survive if Vicksburg surrendered, which it did in July 1863. The fall of Vicksburg presented a windfall of opportunity for Dalton and the more than three hundred thousand other enslaved of Mississippi as the planter elite scrambled to save what wealth and property they could carry off as the Union Army quickly approached. Life would never again be the same for the planter elite nor the enslaved. With the overseer having fled and there no longer being any means to enforce the oppression that was the social structure of western Mississippi, Samuel Dalton chose a very active path to freedom by fleeing the Egypt Place and enlisting in the Union Navy the day after Vicksburg's fall. For fifteen months, from July 1863 through October 1864, Dalton served aboard two gunboats of the Mississippi Squadron. His time aboard the USS Juliet was very dull, while his service aboard the USS Hastings was extremely dangerous given the latter ship's involvement in the ill-advised and ill-executed Red River Campaign into central Louisiana. The twice promoted and twice shackled Dalton survived the expedition and was honorably discharged at Cairo, Illinois. After discharge, Samuel Dalton remained in southern Illinois in defiance of the rarely enforced Black Laws of 1853, which made African-American residency in the state punishable by fine or imprisonment. It was in southern Illinois, a region ironically called Egypt, that Dalton achieved the manhood so desired by the freedmen, as explained by historian Donald Schaffer. In the fifty years Dalton lived in Carbondale and Murphysboro, he became a property owner, husband, father, active member of the Grand Army of the Republic, and lived peacefully in an integrated neighborhood with the respect of his white neighbors before his death on 7 June 1920.
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St-Laurent, Martin. "Eris, personification de la discorde chez Homère et Hésiode." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0016/MQ46630.pdf.
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The, Richard. "Subjectified : personification as a design strategy in visual communication." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/62083.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2010.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 87-89).
When we encounter statistics too far removed from our personal experience, we sometimes find it difficult to imagine the real implications of that data. While we might understand the information logically, it can be hard to relate it to our immediate personal lives. In this thesis, I investigate a novel visual representation for such data, which I call Personification of Information. This alternative form of data visualization incorporates real people within the viewer's immediate physical or social environment as part of the representation. The goal of this visualization technique is to bring information that is otherwise perceived as distant and detached closer to the viewer. This design strategy is explored in three artistic projects, "What If the World were your n Facebook friends?", "Unification-A Case Study?" And "What Was the Media Lab Thinking About In The Year _ _ _ ?" They are complemented by two projects from other areas that investigate Personification as a design strategy to bring the abstract closer to the individual: "Omnivisu" uses Personification as an interface to architecture; "Giving Character to Characters" applies the strategy to augment digital typography with human expression. Additionally I formalize the findings of these projects as a set of generalized design parameters for Personification of Information.
by Richard The.
S.M.
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Buzza, Renuha. "Agency, animacy and personification in `A Passage to India'." Thesis, University of Cambridge, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.624927.
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Curran, Emma. "Faces of nature : personification in women's romantic-age poetry." Thesis, University of Surrey, 2017. http://epubs.surrey.ac.uk/841470/.
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This thesis seeks to re-evaluate the role of personification in Romantic-period poetics by examining how women writers used the device to address a reductive alignment of the female with the natural. Women poets employ personification to tell different narratives about human and non-human interrelationship. Personifications that feminise nature appear prolifically throughout Romantic poetry. Women writers take up the technique and its tropes in order to critique the cultural equation of women with nature and offer alternative presentations that recognise greater complexity both in their own experience and in the non-human environment. Traditional ideas of a feminised, other “Nature” come under reconsideration. Each chapter focuses on how women poets re-appraised and appropriated feminine personifications of nature in the context of aesthetic, scientific, philosophical and political discourses. I examine how six writers, Ann Radcliffe, Charlotte Smith, Anna Seward, Ann Batten Cristall, Helen Maria Williams and Anna Letitia Barbauld, tackle the gendered dynamics and cultural assumptions surrounding personification in each of these differing discourses. I investigate how they personify nature in innovative ways to present a richer understanding of their relationship to nature.
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Muskett, Georgina. "Mycenaean art : a psychological approach /." Oxford : Archaeopress, 2007. http://www.loc.gov/catdir/toc/fy0713/2007407503.html.
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Univ., Diss. u.d.T.: Muskett, Georgina: The representation of the individual in Mycenaean art--Liverpool.Based on the author's thesis (PhD) -- University of Liverpool. Includes bibliographical references.
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Шелест, М. В. "Проблеми персоніфікації держави в цивільних відносинах." Thesis, Видавництво СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/16355.
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Sobczak-Edmans, Monika. "A systematic study of personification in synaesthesia : behavioural and neuroimaging studies." Thesis, Brunel University, 2013. http://bura.brunel.ac.uk/handle/2438/8271.
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In synaesthetic personification, personality traits and other human characteristics are attributed to linguistic sequences and objects. Such non-perceptual concurrents are different from those found in most frequently studied types of synaesthesia, in which the eliciting stimuli induce sensory experiences. Here, subjective reports from synaesthetes were analysed and the cognitive and neural mechanisms underlying personification were investigated. Specifically, the neural bases of personification were examined using functional MRI in order to establish whether brain regions implicated in social cognition are involved in implementing personification. Additional behavioural tests were used to determine whether personification of inanimate objects is automatic in synaesthesia. Subjective reports describing general characteristics of synaesthetic personification were collected using a semi-structured questionnaire. A Stroop-like paradigm was developed in order to examine the automaticity of object personification, similarly to the previous investigations. Synaesthetes were significantly slower in responding to incongruent than to congruent stimuli. This difference was not found in the control group. The functional neuroimaging investigations demonstrated that brain regions involved in synaesthetic personification of graphemes and objects partially overlap with brain areas activated in normal social cognition, including the temporo-parietal junction, precuneus and posterior cingulate cortex. Activations were observed in areas known to be correlated with mentalising, reflecting the social and affective character of concurrents described in subjective reports. Psychological factors linked with personification in previous studies were also assessed in personifiers, using empathy, mentalising and loneliness scales. Neither heightened empathy nor mentalising were found to be necessary for personification, but personifying synaesthetes in the study felt lonelier than the general population, and this was more pronounced in those who personified more. These results demonstrate that personification shares many defining characteristics with classical forms of synaesthesia. Ascribing humanlike characteristics to graphemes and objects is a spontaneous and automatic process, inducer-concurrent pairings are consistent over time and the phenomenological character of concurrents is reflected in functional neuroanatomy. Furthermore, the neuroimaging findings are consistent with the suggestions that synaesthetes have a lower threshold for activation brain regions implicated in self-projection and mentalising, which may facilitate the personification processes in synaesthesia.
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Whisman, May Liao. "Qohelet's attitude toward women in Eccl 7:26 and 7:28b as it relates to his search for wisdom." Theological Research Exchange Network (TREN), 2008. http://www.tren.com/search.cfm?p036-0398.
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Shahabi, Mitra. "The nature of personification and strategies for translating it: a comparative study." Doctoral thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/18303.
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Doutoramento em TraduçãoThe present research adopted a contrastive and descriptive approach and it was narrowed down to animal metaphors and personifications. The principle target of this study was to provide discussion and strategies in the translation of personification. In the translation of personification, where the personified entities are associated to the conventional norms and metaphorical systems of a language community and the personifications are different or opposite in the two languages involved in the translation, the translator´s attention was called to the nature of metaphor (and more specifically, personification). The goal was to find the origins of metaphorical concepts: how metaphors originated; how entities are “metaphorized” and conceptualized. The findings were expected to answer why the figurative meanings of metaphors are not the same across languages. Analyzing the origins of metaphors was thought to explain the reasons for similar and for different metaphorical images of entities from one language to another. With regard to the differences between the metaphorical images of animal metaphors, contrasting their constitutive metaphorical concepts was believed to be an appropriate framework for the translation of metaphorical expressions. In the first phase of the study, we surveyed the metaphorical expressions of two languages of English and Persian within the framework of The Great Chain of Being by Lakoff and Turner (1989) and the principle of Metaphorical Highlighting by Kövecses (2002) and Maxim of Quantity (Martsa, 2003). The animal metaphors were chosen based on three criteria: the high frequency of the animal terms in metaphors, the familiarity of the animal, and the frequency of use of the metaphor. For the second phase of the study, we posited the question, in translation of Orwell´s Animal Farm (1945), in which the characters are animals and the animals have not arbitrarily chosen, but rather according to their figurative images in the source language, what would the role of a translator be in case the animals´ images differ in the target language. We aimed to examine whether or not the animals had been described in the source text according to their metaphorical images in the source language, and if so, whether or not the current Persian and Portuguese translations of this novel have had any focus on the probable difference in the images of the animals between the source language and the target language. Regarding the relationship between the source language and the target language in terms of the type of similarities and differences between the metaphorical meaning of the animals´ names and the intention of the author in introducing some animals that are different from or opposite to the expectations of the source text readers, different cases of translation were pointed out and discussed. Thereupon, possible translation procedures were proposed for each condition.
A presente pesquisa adotou uma abordagem contrastiva e descritiva cingida a metáfora e personificação animal. O objetivo principal deste estudo é apresentar discussão e estratégias em tradução de personificação. Na tradução de personificação, onde as entidades personificadas estão associadas às normas convencionais e sistemas metafóricos de uma comunidade linguística e onde as personificações são diferentes ou opostas nas duas línguas envolvidas na tradução, a atenção do tradutor é chamada para a natureza da metáfora (e mais especificamente, da personificação). O objetivo é encontrar as origens dos conceitos metafóricos: como as metáforas se geraram; como as entidades são "metaforizadas" e conceptualizadas. Esperavam-se resultados no sentido de responder a questões sobre por que razão os significados figurativos de metáforas não são os mesmos em todas as línguas. Analisaram-se as origens de metáforas para explicar as razões de semelhanças e de diferenças nas imagens metafóricas de entidades de uma língua quando estas são vertidas para outra língua. Considerou-se ser um contributo para a tradução de expressões metafóricas contrastar os conceitos metafóricos constitutivos, no que diz respeito às diferenças entre as imagens metafóricas de metáforas animais. Na primeira fase do estudo, Foram pesquisadas as expressões metafóricas de duas línguas; do inglês e do persa, no âmbito de “The Great Chain of Being” por Lakoff e Turner (1989) e do princípio de “Metaphorical Highlighting” por Kövecses (2002) e “Maxim of Quantity” (Martsa, 2003). As metáforas animais foram escolhidas com base em três critérios: a alta frequência de termos animais representados em metáforas, a familiaridade do animal, bem como a frequência de uso da metáfora. Para a segunda fase do estudo, foi posta a seguinte questão: na tradução do livro de “Animal Farm” de Orwell (1945), em que os personagens são os animais e estes não foram arbitrariamente escolhidos, se estarão de acordo com as suas imagens figurativas na língua de partida, e o que será o papel do tradutor no caso das imagens dos animais serem diferentes na língua de chegada. O objetivo foi examinar se os animais foram descritos no texto de origem de acordo com as suas imagens metafóricas na língua de partida e, em caso afirmativo, se as atuais traduções persas e portuguesas deste romance têm qualquer diferença nas imagens dos animais entre a língua de partida e a língua de chegada. Quanto à relação entre a língua de partida a língua de chegada, em termos do tipo de semelhanças e diferenças entre o significado metafórico dos nomes dos animais e a intenção do autor na introdução de alguns animais que são diferentes ou oposto às expectativas dos leitores do texto de origem, foram apontados e discutidos diferentes casos de tradução. Seguidamente, foram propostos possíveis procedimentos de tradução para cada caso.
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Eboli, Fang Regine Anne Marie. "Thinking Proust allegorically." Thesis, Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20522526.
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Watson, Wendy. "The art of personification in late antique silver, third to sixth century AD." Thesis, University of Sussex, 2013. http://sro.sussex.ac.uk/id/eprint/44490/.
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This thesis examines the extent to which, in an artistic context, personifications, and allegorical figures and scenes, were embedded in the culture of Late Antiquity from AD 300 to 600. ‘Personification' can be read both as a noun and a verb, and I explore it in both senses. My examination is carried out through a series of case studies of figurative imagery on contemporary silver plate. I make an empirical study of the primary objects within my thesis in relation to texts and other objects never considered in conjunction before. The representations on the silver plate discussed in my thesis are broadly divided into three categories: secular, imperial and cultic. In the secular grouping, I discuss their links to literature, the theatre, and their place in the dining room. Imperial imagery often featured personifications and in addition was circulated throughout the known world, and so I examine the power held by these particular, and predominantly female, figures. Although pagan cults were by this time dying out, a few surviving cultic objects such as the Parabiago Plate allow an examination of this form of personification. During this period there were huge changes as the Roman Empire divided into Eastern and Western Empires and adopted the Christian faith. The former became the Byzantine Empire and the latter went into a perceived decline, particularly after the sack of Rome in AD 410. I look at how pagan personifications and allegorical groups survived this transition, and assess the significance of this form of continuity. This thesis demonstrates that in Late Antiquity the art of personification functioned in all aspects of life. It was a subliminal language, accessible in varying degrees to contemporary viewers depending on their education and status. It was a potent propaganda tool, and in what was then a patriarchal society it provided images of strong, powerful females.
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Koda, Tomoko. "Agents with faces : a study on the effects of personification of software agents." Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/29116.
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Roberson, Triche. ""The conceit of this inconstant stay": Shakespeare's Philosophical Conquest of Time Through Personification." ScholarWorks@UNO, 2010. http://scholarworks.uno.edu/td/1203.
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Throughout the procreation sonnets and those numerous sonnets that promise immortality through verse for Shakespeare's beloved young man, the poet personifies time as an agent of relentlessly destructive change. Yet Shakespeare's approach to the personification of time, as well as his reactions to time, changes over the course of the sequence. He transforms his fear of and obsession with time as a destroyer typical of most sonnets to an attitude of mastery over the once ominous force. The act of contemplating time's power by personification provides the speaker with a deeper awareness of time, love, and mutability that allows him to form several new philosophies which resolve his fear. By the end of the sequence, the poet no longer fortifies himself and the beloved against time's devastation because his new outlook fosters an acceptance of time that opposes and thus negates his previous contention with this force.
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Wramsten, Wilmar Maria. "Managers in healthcare organizations and their interactions with the media." Licentiate thesis, KTH, Ergonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186093.
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Background: The combination of three forces, the organizations’ desire for visibility, the citizens’ interest in the HSOs and the increasing pressure upon journalists to attract the interest of the audiences have all contributed to the fact that HSO managers nowadays have more interactions with the media than ever before. Aim: The aim of this thesis is to gain a deeper knowledge about HSO managers’ interaction with the media; their experience of the interaction, strategies and support. Method: The material of the study A was subject to a qualitative research approach along the lines of grounded theory, whereas content analysis was applied to study B. Results: The results show how the personal consequences as well as the consequences for their managerial practice vary in accordance with the extent to which the manager, the organization and the media attribute individual focus. The amount of support and from where within the organization the support was offered varied. When the managers did receive support from within their organization, it primarily came from co-workers or subordinates. Any strategies for interactions with the media were rarely organization-wide or even put into writing. Instead, they were defined by the managers themselves along the way. Discussion: The managers’ interactions with the media may be influenced both on a managerial and organizational level. Neither manager nor organization seem to profit from an individual focus, at least not in the long term. Conclusions: The result indicate the grade of reactions, stand in relation to the level of personification. Also the results suggests that this was influenced by the manager him- or herself, the organization as a whole and by the media. Managers tended to strive for an open and proactive strategy in relation to the media. They did not perceive much support and felt they were expected to handle the interactions with the media all on their own.Bakgrund: Mötet mellan media och chefer inom Human Service Organisationer (HSO) har kommit att förändrats. Journalisten har allt mindre tid på sig att utforma sina rapporteringar varför förenklade beskrivningar har i högre grad kommit att bli en del av journalisternas vardag. Parallellt har medborgarnas krav på transparens kring HSO ökat, vilket bidragit till mediernas ökade bevakning kring dessa verksamheter. Artiklar och inslag ifrån HSO väcker ofta ett intresse och i ett allt mer hårdnande medialandskap så tävlar journalisterna om sina mottagare. Samtidigt har HSO ett allt större intresse för att synas i media. Medias kanaler har blivit ett viktigare medel för ett uppbyggande och bibehållande av varumärket. Dessa tre samspelande krafter; verksamheterna önskan om att synas, medborgarnas intresse för HSO och journalisternas allt mer ökade krav på att väcka intresse hos mottagaren har bidragit till att de chefer som leder HSO har fler möten med media och att dessa möten har kommit att bli viktigare för verksamheterna. Syfte: Syftet med avhandlingen var att identifiera hur chefer inom HSO som möter media reagerar då de är i ett personligt fokus. Likaså var syftet att undersöka vilka stödåtgärder de erbjudits och efterfrågat samt hur stöd och strategier kan påverka mötet med media. Metod: Avhandlingsarbetet i den första studien har en kvalitativ forskningsansats i linje med grounded theory, medan den andra studien utgår ifrån innehållsanalys. Resultat: Resultaten visar på hur graden av reaktioner kan påverkas av i vilken grad chefen själv, organisationen och media personifierar. I den mån chefen själv ser sig som ensam ansvarig och organisationen inte verkar för att dela ansvaret så ökar graden av reaktioner hos chefen. Kombineras den interna personifieringen med extern personifiering såsom ifrån media så ökar graden av reaktioner hos chefen ytterligare. Väljer verksamheterna att fördela ansvaret för mötet med media minskar istället graden av personifiering och därmed också chefernas reaktioner. Graden av stöd och varifrån stödet erbjöds i organisationen varierade, men resultatet visade på att majoriteten av de chefer som ingick i studien vare sig förväntade sig eller fick så mycket stöd under ett medialt fokus. I den mån cheferna fick stöd inom den egna organisationen så var det främst ifrån kollegor och underordnade. Vad gäller strategier för mötet med media så var strategin sällan organisationsgemensam och nedskriven utan den utformades allteftersom av cheferna själva. Diskussion: Resultatet visar att konsekvenserna på chefsfunktionen och organisationen varierar beror på i vilken grad chefen, organisationen och media hanterar personifiering. Varken chef eller organisation tycks tjäna på en personifiering, åtminstone inte i förlängningen. Ett uppdelat ansvar mellan överordnad, kommunikatör och ledningsgrupp skulle kunna minska graden av personifiering. Detta skulle i sin tur kunna förbättra förutsättningarna för ett tryggare möte med media. Slutsatser: Reaktioner såsom undvikande, obeslutsamhet, en vilja att avgå samt en hårdhet gentemot sig själv och andra stod i direkt relation till graden av personifiering. Graden av reaktionerna kan påverkas av chefen själv, organisationen samt av media. Cheferna i studien strävade efter ett öppet och proaktivt förhållningssätt i relation till media. De uppfattade inte mycket stöd och ansåg det som sitt ansvar att möta media själva. Stöd som de fick kom ifrån kollegor och underordnade.
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Kpedor, Dorm. "Personification in Advertising: A Rhetorical Analysis of Digital Video Ads in the Insurance Industry." Digital Commons @ East Tennessee State University, 2021. https://dc.etsu.edu/etd/3894.
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Major companies in the insurance industry—notably Allstate, Progressive, and Farmers—often employ personification as a creative rhetorical tool in digital video advertisements. By leveraging brand characters in various ways, these companies seek to establish trust and engender emotional impact in customers. Allstate ascribes destructive characteristics that are associated with house cats to its Mayhem character; in doing so they evoke the desired emotional responses of humor and fear. Progressive creates and deploys the Motaur character, a visual personification and play on the Centaur; in this case, the company’s rhetorical strategy is to evoke humor and nostalgia that resonate with motorcycle owners. Farmers’ strategy is to win customers by demonstrating experience and empathy; they do so with the Professor Burke character, whose professorial ethos functions to evoke feelings of trust. I employ the Elaboration Likelihood Model (ELM) in my analysis to explore the relationships between personification, emotional appeals, and persuasion.
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Rangoonwala, Abid. "Bible study on Philippians a leader's guide for Home Bible Fellowhsips /." Theological Research Exchange Network (TREN), 1987. http://www.tren.com.
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Barry, David N. "Home Bible Fellowship leader's guide for inductive Bible study lessons on Colossians." Theological Research Exchange Network (TREN), 1986. http://www.tren.com.
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Fisher, Dale K. "Home Bible Fellowship leader's guide for inductive Bible study lessons on Galatians." Theological Research Exchange Network (TREN), 1987. http://www.tren.com.
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Webster, Tiffany. "When the Bible meets the black stuff : a contextual Bible study experiment." Thesis, University of Sheffield, 2017. http://etheses.whiterose.ac.uk/16501/.
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The original contribution to knowledge that this Biblical Studies research project offers is the experimental analysis of the claim that the Bible reading methodology Contextual Bible Study (CBS) should be grounded in ethnography, not only in practice, but also in writing. This project not only critically evaluates this argument, but it also demonstrates the efficacy of its claims by putting the argument presented into practice. This was done by implementing the suggested methodological refinements of CBS via the design and facilitation of a CBS programme that was grounded in ethnography. This took the form of ethnographically researching coalmining culture in South Derbyshire and conducting a CBS programme with a group of contemporary South Derbyshire coal miners. The findings of this project are significant for the discipline of Biblical Studies as thus far CBS has been used in a manner that fails to recognise the need for ethnographic contextualisation – a need which is twofold. First, it has yet to be widely acknowledged that the processes, methods, and goals of CBS are products of the context that gave birth to it (South Africa) and that in order for CBS to be used appropriately and effectively, it should be contextualised in light of its origins. Secondly, ethnographic contextualisation is also needed to ensure the following: that the researcher using CBS understands as fully as possible the context in which they intend to use CBS; that the CBS programme being developed resonates deeply with those participating in it; and that the final audience of any readings produced via CBS are equally knowledgeable about the context of those participating in the process. This thesis therefore examines critically both ethnography and CBS, and through the employment of reflexivity, incorporates ethnography into CBS not only as its formal prerequisite stage, but in a manner whereby its results are then used to shape and inform the entirety of the CBS research.
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Zebulske, Terry E. "Inductive Bible study methodology." Theological Research Exchange Network (TREN), 1988. http://www.tren.com.
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Beck, William P. "The Bible and archaeology." Theological Research Exchange Network (TREN), 1988. http://www.tren.com.
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Yuen, Ka-yiu Thomas, and 袁家耀. "The Alliance Bible Seminary." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31983741.
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Huish, Davies Margaret Elizabeth. "Byron and the Bible." Thesis, University of Liverpool, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.406821.
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Riser, Chris. "Bible driven youth ministry." Theological Research Exchange Network (TREN), access this title online, 2004. http://www.tren.com/search.cfm?p091-0029.
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Boillet, Élise. "L'Arétin et la Bible /." Genève : Droz, 2007. http://catalogue.bnf.fr/ark:/12148/cb41069468r.
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Texte remanié de: Thèse de doctorat--Littérature italienne--Paris 3, 2001. Titre de soutenance : Les premières oeuvres religieuses de l'Arétin : l'Écriture réécrite.Bibliogr. p. 549-571. Index.
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Yuen, Ka-yiu Thomas. "The Alliance Bible Seminary." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25955512.
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Tan, Wilma M. "Home Bible Fellowship leader's guide for inductive Bible study lessons on I Thessalonians." Theological Research Exchange Network (TREN), 1986. http://www.tren.com.
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Sherman, Gerald S. "Home Bible Fellowship leader's guide for inductive Bible study lessons on I Peter." Theological Research Exchange Network (TREN), 1989. http://www.tren.com.
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Thibaut, André. "L'Infidélité du peuple élu "apeithô" entre la Bible hébraïque et la Bible latine." Lille 3 : ANRT, 1985. http://catalogue.bnf.fr/ark:/12148/cb375951983.
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Westmoreland, Maureen Lilian. "Jocus : a personification of folly and play and an attribute of carnal love in Renaissance art." Thesis, Open University, 1995. http://oro.open.ac.uk/54161/.
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Jocus is a virtually forgotten and unrecognised figure in Renaissance iconography today; yet this personification has a substantial history in both art and literature. This study recovers the iconographic tradition of Jocus, identifying its classical literary origins, and tracing its survival, development and transformation in early-Christian, medieval, and Renaissance literature. Thereafter, it analyses representations of Jocus within art, focussing on medieval manuscript illustrations and a selection of Renaissance paintings. The most prestigious literary source is a couplet in Horace's Ode to Augustus describing Jocus comprising a triad with Venus and Cupid. Thus, Jocus was associated with carnal love, which this study has found to be based on commonplace euphemistic language in which iocus implied coitus. Furthermore, it identifies a related iconographic theme, "Le giuochi di putti" which also conveyed covert sexual messages based on contemporary euphemistic language. It discusses in detail a selection of paintings in which Jocus is most readily identifiable; significantly, all produced in mid-sixteenth-century Tuscany in the circle of the Florentine painter Giorgio Va sari. Each painting represents the Horatian triad with Jocus portrayed as a Cupid-like putto carrying attributes associated with childhood and play. Moreover, since moralising medieval sources associate Jocus with human folly, folly is also signified in these paintings. By further exploring the association between Jocus and folly, this study establishes a link between Italian and northern iconographic themes, and reveals a network of northern artists and humanists in whose work play, folly and love were interconnected. It reveals that the most enduring visual image of Jocus was a drawing by the northern humanist, Conrad Celtes, which was subsequently reproduced for over two centuries in emblem books and iconolgiae. Whilst the Horatian allusion consistantly justifies the inclusion of Jocus in literature, art and illustration, this study nevertheless argues that punning references and sexual innuendo subvert the high-mindedness of the prestigious classical roots of the motif. Identifying the evidence of such subversion is an important outcome of this research.
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Tapper, Derrick. "Assimilation through sub-congregational shepherding in the adult Bible fellowships at Park Bible Church." Theological Research Exchange Network (TREN), 1990. http://www.tren.com.
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Nguyen, Trong Joseph. "The relationship of Jesus as the Son of Man and the Wisdom of God in Matthew." Theological Research Exchange Network (TREN), 1995. http://www.tren.com.
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Carlson, Kenneth Paul. "Supracultural truth in the Bible." Theological Research Exchange Network (TREN), 1987. http://www.tren.com.
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Beams, Ann Muenzer. "The Bible a user's guide /." Theological Research Exchange Network (TREN), 1991. http://www.tren.com.
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Murayama, Haruho. "George Eliot and the Bible." Thesis, University of Newcastle Upon Tyne, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251996.
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Dyachkova, Yelena. "Piotr Tchaikovsky and the Bible." Musikgeschichte in Mittel- und Osteuropa ; 5 (1999), S. 77-84, 1999. https://ul.qucosa.de/id/qucosa%3A15625.
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Biblical mythology as a possible programme for a musical work never attracted Tchaikovsky''s interest. Epistolary heritage also does not give the reason to suppose that the Bible was the composer''s favourite book. Nevertheless, these superficially obvious facts do not settle the question about Tchaikovsky and the Bible.
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Dyachkova, Yelena. "Piotr Tchaikovsky and the Bible." Universitätsbibliothek Leipzig, 2017. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-224596.
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Biblical mythology as a possible programme for a musical work never attracted Tchaikovsky's interest. Epistolary heritage also does not give the reason to suppose that the Bible was the composer's favourite book. Nevertheless, these superficially obvious facts do not settle the question about Tchaikovsky and the Bible.
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Suttlar, Sandra. "Race relations and the Bible." Theological Research Exchange Network (TREN), 1995. http://www.tren.com.
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Hunsaker, Terry. "Bible storytelling and Christian education." Theological Research Exchange Network (TREN), 1995. http://www.tren.com.
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Baker, Clara Martha. "Bertolt Brecht and the Bible." PDXScholar, 1985. https://pdxscholar.library.pdx.edu/open_access_etds/3436.
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This thesis presents evidence which supports Bertolt Brecht's oft-quoted statement that the Bible was the book which exerted the greatest influence upon his writings. While Brecht's early works, Die Bibel (1913), and Die Dreigroschenoper (1928), serve as the main examples, there are also references to biblical allusions from a number of his other writings and some of his poetry. There is general information on Brecht's religious background and en his extensive biblical knowledge which enabled him to use the Bible as one of his principal sources. Brecht's manner of usage and adaptation of religious and biblical material to suit his purposes is noted. As well, a consideration of the views and findings of a number of critics and writers with an interest in Brecht both as an individual and as a writer and poet, provides a degree of clarification of Brecht's approach to the Bible. Included too is sane detail which could posit the Bible as a possible catalyst in Brecht's examination of Marxism as a viable alternative to religion in meeting the needs and aspirations of mankind and of society.
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Simmons, Eugene Bradley. "Humanizing the Humvee personification techniques and visual rhetoric as used in a U.S. Army technical comic book /." [Ames, Iowa : Iowa State University], 2010. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1476365.
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Dodson, J. R. "The 'powers' of personification : rhetorical purpose in the "Book of Wisdom" and the Letter to the Romans." Thesis, University of Aberdeen, 2008. http://digitool.abdn.ac.uk/R?func=search-advanced-go&find_code1=WSN&request1=AAIU495069.
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While scholars have often found value in comparing Wisdom and Romans, a comparison of the use of personification in these works has not yet been made, despite the striking parallels between them. Furthermore, while scholars have studied many of these personifications in detail, no one has investigated an individual personification with respect to the general use of the trope in the work. Instead, most of this research focuses on a personification in relation to its nature as either a rhetorical device or a supernatural power. Within each of these discussions, scholars have reached a stalemate with no immediate solution in sight. Therefore, we will seek to push beyond this debate by evaluating the evidence in a different light---that of its purpose within the overall use of personification in the respective work and in comparison with another piece of contemporaneous theological literature. First, we shall define personification and discuss proposed purposes for the trope from the ancient world to today (Section I). Once this has been done, we shall investigate the use of personification in Wisdom (Section II) and those in Romans (Section III) in order to make comparisons and conclusions about the contexts and purposes of the personifications (Section IV). The significance of comparing the personifications in the two works is that it reveals foundational premises of the respective authors. For example, for the sage, not all are depraved, but only those fools responsible for the entrance of Death. Therefore his audience should reject Death in order to embrace Sophia. For Paul, all humanity is depraved and, with Adam, responsible for the entrance of Sin and Death, from whom his audience had already been delivered. Moreover, in Wisdom the climax of God's work is his Creation of the incorruptible Cosmos who has in the past and will in the future fight for the righteous against the wicked on the day of the Lord. In Romans, it is the work of Jesus Christ by the will of God, who created the world as well as submitted it to corruption, from which Creation eagerly awaits redemption with the righteous on the day of Christ. From our research, we shall propose that in Wisdom and Romans, personification is most often employed in contexts dealing with 1) the problem of death, 2) the problem of Israel's sin and the resulting divine punishment upon her, and 3) the suffering of the righteous. Within these discussions, the authors employ personification to distance God from the origin of evil, to deflect attention away from the problem of righteous suffering to the positive sides of the experience, or to defer the solution for the suffering of the righteous to the future.
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Wittman, Fred. "Organizing and founding a Bible college and seminary in a cross-cultural context." Theological Research Exchange Network (TREN), 1988. http://www.tren.com.
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Rogers, Kathi L. "Student Services in Bible Colleges and Universities Accredited by the Accrediting Association of Bible Colleges (AABC)." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2503/.
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This study attempted to determine the types, extent, and quality of student personnel services in colleges and universities accredited by the Accrediting Association of Bible Colleges (AABC). The Basic Services Questionnaire (BSQ) was adapted for use among Bible colleges and universities and mailed to chief student affairs officers representing 69 Bible colleges in the United States accredited by the AABC. Of the 71 surveys mailed (two institutions employed both a Dean of Men and Dean of Women), 46 were returned for a response rate of 65 percent.
Chi-square tests of goodness-of-fit were performed on the data in order to categorize the types, extent, and quality of student services provided by the institutions. The Mueller-Schuessler Index of Qualitative Variation was used to determine the homogeneity, or heterogeneity, of the chief student affairs officers when grouped according to specific variables (gender, ethnic origin, major for highest degree earned, and highest degree earned). Frequency counts and percentage distributions were used on demographic data to present a profile of chief student services administrators at AABC schools.
The results of the study point to four conclusions. First, the types of student personnel services provided by American Bible colleges and universities accredited by the AABC closely match those offered by the Southern Association of Colleges and Schools (SACS) as essential to student services divisions within colleges or universities.
Second, the extent of the student personnel services provided by American Bible colleges and universities accredited by the AABC was average to broad. Student services such as student development and financial aid were rated as broad to very broad.
Third, quality of student personnel services at AABC institutions was fair to good. Financial aid services and student activities were rated as very good.
Fourth, the chief student affairs officers at American Bible colleges and universities accredited by the AABC were homogeneous in regard to gender, ethnicity, and education.