Relevant bibliographies by topics / Personnel Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Personnel Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Personnel Marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Personnel Marketing"

1

Lenell, Wayne, and Robert Boissoneau. "Paying Marketing Personnel." Journal of Professional Services Marketing 17, no. 1 (1998): 129–39. http://dx.doi.org/10.1300/j090v17n01_09.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Lenell, Wayne, and Robert Boissoneau. "Paying marketing personnel." Services Marketing Quarterly 17, no. 1 (1998): 129–39. http://dx.doi.org/10.1080/15332969.1998.9985315.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Gladka, Olena, and Viktoriya Fedorova. "Defining personnel marketing strategies." Business: Theory and Practice 20 (March 15, 2019): 146–57. https://doi.org/10.3846/btp.2019.14.

Full text
Abstract:
The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet expectations of potential personnel and is aimed at forming enterprise's external attractiveness as an employer. The latter is based on the capacity of an employer to satisfy expectations of existing personnel and is aimed at forming en
APA, Harvard, Vancouver, ISO, and other styles
4

Gladka, Olena, and Victoria Fedorova. "Defining personnel marketing strategies." Business: Theory and Practice 20 (March 15, 2019): 146–57. http://dx.doi.org/10.3846/btp.2019.14.

Full text
Abstract:
The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet expectations of potential personnel and is aimed at forming enterprise’s external attractiveness as an employer. The latter is based on the capacity of an employer to satisfy expectations of existing personnel and is aimed at forming en
APA, Harvard, Vancouver, ISO, and other styles
5

Kovalenko, Olena. "CONCEPTUAL APROACHES TO PERSONNEL MARKETING." ECONOMIC BULLETIN OF THE DNIPROVSK STATE TECHNICAL UNIVERSITY, no. 1(10) (June 16, 2025): 135–42. https://doi.org/10.31319/2709-2879.2025iss1(10).332737pp135-142.

Full text
Abstract:
In today’s highly competitive and turbulent business environment, companies require innovative approaches to human resource management to maintain a competitive advantage. One such approach is personnel marketing a concept that integrates marketing principles into HR management to align organizational needs with employee expectations, thereby enhancing workforce satisfaction and organizational performance. This study aims to generalize the existing conceptual approaches to personnel marketing and to theoretically substantiate its role within the HR management system of an enterprise, including
APA, Harvard, Vancouver, ISO, and other styles
6

Gajanova, Lubica. "Challenges of external personnel marketing." SHS Web of Conferences 92 (2021): 02018. http://dx.doi.org/10.1051/shsconf/20219202018.

Full text
Abstract:
Research background: In the long term, employees are without a doubt the most important success factor for any company. Due to the demographic change, numerous companies are increasingly confronted with a shortage of skilled workers and are therefore facing the increased competition in gaining of the qualified employees. This challenge is exacerbated by a globalization, digitization and the change from an industrial society to a service one as well. In addition, the Slovak and worldwide labor market in the coming years will be characterized by a change of generation, which will form the majori
APA, Harvard, Vancouver, ISO, and other styles
7

Maršíková, Kateřina, and Světlana Myslivcová. "Personnel marketing in czech businesses." ACC Journal 21, no. 2 (2015): 22–31. http://dx.doi.org/10.15240/tul/004/2015-2-002.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

L.K. Bokenchina, K. K. Bokenchin, V. Alibekova, and G. Amalbekova. "SOCIAL NETWORKS IN PERSONNEL MARKETING." REPORTS 1, no. 329 (2020): 154–59. http://dx.doi.org/10.32014/2020.2518-1483.20.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Sotnikova, E. A., and Ya Ishbitiren. "Formation of Personnel Marketing System." Education and Science without Limits Fundamental and Applied Researches, no. 17 (2023): 194–99. http://dx.doi.org/10.36683/2500-249x/2023-17/194-199.

Full text
Abstract:
Personnel marketing is one of the strategically important elements of effective management system of a modern organization. Internal marketing covers all spheres of organization's personnel management beginning from the formation of requirements list of professional competencies for hiring new employees and up to the issues of stimulating permanent employees to professional growth, organizing additional training and professional retraining for better adaptation of employees to the changes in external and internal environment.
APA, Harvard, Vancouver, ISO, and other styles
10

Бушуева. "Development of the marketing of pesonnel: tribute to managerial fashion or economic need?" Economics 5, no. 2 (2017): 46–51. http://dx.doi.org/10.12737/24311.

Full text
Abstract:
Application personnel marketing in the modern companies can help to find coordination between market conditions, interests of the organization and opportunities, and also desires of employees. With respect thereto urgent is a problem of development and implementation in management practice of the marketing program of personnel. In article approaches of researchers in the area personnel marketing are considered, the conclusion is drawn on a marketing role in case of the solution of questions of personnel management which consists in the choice of cost-efficient and socially justified personnel
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Personnel Marketing"

1

Přidálková, Lucie. "Personální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113486.

Full text
Abstract:
This diploma thesis deals with the use of marketing instruments in the field of human resources management, the importance of personal marketing to employers, employer brand building and current trends in the area of human resources management. The practical part analyzes the current approach to personal marketing at a company called Zentiva. The aim of the thesis is to map the current application of personal marketing within the organization, to analyze what instruments Zentiva uses at present to increase employer branding, as well as to propose improvements to better set up the whole process
APA, Harvard, Vancouver, ISO, and other styles
2

Bugárová, Dominika. "Využití interního personálního marketingu ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442930.

Full text
Abstract:
The diploma thesis is focused on personnel marketing and its application in the manufacturing company. It characterizes the concept, principles and significance of the HR marketing. It also contains an analysis of the current company’s situation which is supported by conducted qualitative research. According to this analysis there are formulated suggestions that can contribute to the maintenance of the necessary human resources.
APA, Harvard, Vancouver, ISO, and other styles
3

Taubenhanslová, Marcela. "Personální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4186.

Full text
Abstract:
This thesis is focused on personnel marketing, its goals and its importance to employers. The application of personnel marketing in business practice should be based on good knowledge of potential employees' interests and expectations. The goal of this thesis is to identify specific factors of recruitment of fresh graduates on the Czech labour market and to find out some specifics in their expectations in comparison with other applicants for a job.
APA, Harvard, Vancouver, ISO, and other styles
4

Loudín, Tomáš. "Personální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150161.

Full text
Abstract:
Thesis "Personnel marketing" deals with the use of marketing approach in the management of human resources. The theoretical part is describing the role and growing importance of personnel marketing in the management of human resources. The practical part introduces all of the Big Four companies, including a description of their activities in the personnel marketing. Part of this work is formed by a survey of the attitudes and expectations of participants of the labour market in the form of a questionnaire. The survey results are analyzed from the perspective of students and graduates, as the t
APA, Harvard, Vancouver, ISO, and other styles
5

Kuhn, Marc Berndt Ralph. "Marketing auf konzerninternen Wissensmärkten : bedarfsflexible Umsetzung von Wissensmanagement /." Wiesbaden : Deutscher Universitäts-Verlag, 2003. http://catalogue.bnf.fr/ark:/12148/cb39119217f.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Lee, Olivia F. "Internal marketing implications of health care employees' job satisfaction and performance in Singapore." online access from Digital Dissertation Consortium access full-text, 2006. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3235760.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Bellaouaied, Myriam. "L'impact du Marketing interne sur la performance du Personnel en contact dans l'entreprise de services : application au Domaine bancaire." Thesis, Lyon 3, 2011. http://www.theses.fr/2011LYO30050.

Full text
Abstract:
Dans la majorité des entreprises de services, le rôle du « Personnel en contact » est devenu un élément de différenciation; vu qu'il est souvent en interaction avec le client. D’autre part, la place importante accordée au Marketing relationnel dans le secteur des services ne cesse d’évoluer. Cette évolution, affirmée par plusieurs auteurs et particulièrement par Berry (1983), nous ramène à une nouvelle orientation du marketing qu’est le Marketing interne. Cette recherche vise à définir et étudier ce nouveau phénomène.Un examen de littérature a permis de construire un modèle étudiant, d’une par
APA, Harvard, Vancouver, ISO, and other styles
8

Dudová, Štěpánka. "Personální marketing bankovní instituce v období očekávané recese." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10998.

Full text
Abstract:
The diploma thesis is covering questions of personnel marketing ( means problems of personnel branding and the recruitment process) of one of the biggest banking institution from the czech market in the time of comming recession. The thesis involve an aspect of marketing and a description of recruitment process. Also there is a description of main concequences of the financial crise to the labour market with the influences on the process of personnel marketing. Iintroducing of the organisation is followed by analysis of exact activities concerning personnel marketing, evaluation of these activ
APA, Harvard, Vancouver, ISO, and other styles
9

Seignour, Bernadette. "Marketing interne et communication interne : légitimité et pratiques. Le cas des entreprises de service public." Montpellier 2, 1998. http://www.theses.fr/1998MON20022.

Full text
Abstract:
Le marketing interne et la communication interne designent tous deux des modes de coordination intra-organisationnels. Or, ces deux notions sont floues et polysemiques ; le marketing interne, tout particulierement, est, aujourd'hui encore, un concept en quete de legitimite. Le premier objectif de cette these reside donc dans la clarification conceptuelle du marketing interne et de la communication interne ainsi que dans l'explicitation de leurs presupposes, de leurs fondements, de leurs buts. Le second objectif consiste a analyser les implications manageriales et organisationnelles de la dimen
APA, Harvard, Vancouver, ISO, and other styles
10

Stockmyer, John L. "Need-based consumer support behavior : a conceptual and empirical analysis /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9946301.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Personnel Marketing"

1

Zakharov, D. K. Marketing personala: Monografii︠a︡. Gos. universitet upravlenii︠a︡, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Inc, Readex, and Society for Marketing Professional Services., eds. 1998 marketing salary & expense survey. Society for Marketing Professional Services, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Kamińska, Joanna. Marketing wewnętrzny w bibliotece. Wydawn. Uniwersytetu Śląskiego, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Dieckschulte, Andre. Personalmanagement und -marketing. Centaurus, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Lewis, Adele. Better résumés for sales and marketing personnel. Barron's, 1985.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Corwin, Gene. Better résumés for sales and marketing personnel. 2nd ed. Barron's Educational Series, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Lewis, Adele Beatrice. Better résumés for sales and marketing personnel. Barron's, 1985.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Gordin, V. Ė. Sot͡s︡ialʹnai͡a︡ politika i sot͡s︡ialʹnyĭ marketing. Izd-vo Sankt-Peterburgskogo universiteta ėkonomiki i finansov, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Palmatier, George E. The marketing edge: The new leadership role of sales & marketing in manufacturing. Oliver Wight Limited Publications, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Descheemaekere, François. Outplacement: Marketing de recherche d'emploi. Éditions d'Organisation, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Personnel Marketing"

1

Dahle, Stefan. "Gaining Customer Satisfaction Through the Empowerment of Service Personnel in Retailing Organizations." In Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Daniel, Kerry, Lester W. Johnson, and Kenneth E. Miller. "The Measurement of Service Behavior Among Customer Contact Personnel." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13141-2_96.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Lüersmann, Antje. "Artificial Intelligence in Human Resource Management: Personnel Marketing and Recruiting." In Studies in Systems, Decision and Control. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-27506-7_23.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Lindgren, John H., and John M. Gwin. "Bank Customer Contact Personnel: Training Needs and Issues." In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11101-8_80.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Duben, Anthony J., and James Ricks. "The Application of the Analytic Hierarchy Process in Sales Personnel Recruitment." In Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13248-8_85.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Samsel, Lynn A., Raymond A. Marquardt, and Ronald D. Hampton. "Determinants of Perceived Institutional Expertise: Investigating the Contribution of Products, Personnel, and Internal States." In Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13144-3_51.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Hampton, Gerald M., and Emmett Lane. "Newspapers and the Marketing Concept: An Exploratory Study of the Attitudes of Newsroom and Management Personnel." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_107.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Cowles, Deborah L., and Thomas A. Myers. "Service Quality in the Public Sector: A Comparative Analysis of Public- and Private-Sector Contact Personnel." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_88.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Heinonen, Johanna, and Juho Pesonen. "Identifying the Elements of Great Online Customer Encounters." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_24.

Full text
Abstract:
AbstractCustomer service is a major factor in the success of digital marketing. This study examines the service encounters between tourists and service providers, in this case, Visit Helsinki. The goal is to understand what are the dimensions of service quality in online chat discussions between tourists and DMO personnel and what elements in these discussions support the co-creation of great customer experiences. Altogether 123 chat discussions in June 2020 were downloaded and analysed using qualitative content analysis and statistical tests. The results show that great customer experiences a
APA, Harvard, Vancouver, ISO, and other styles
10

Shakurov, Andrei, Anna Bolshakova, and Maria Abakumova. "Design of a Competence-Based Model of a Professional in the Matrix of Personnel Marketing: Specific Nature." In Integration of Engineering Education and the Humanities: Global Intercultural Perspectives. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-11435-9_47.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Personnel Marketing"

1

Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

Full text
Abstract:
Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in
APA, Harvard, Vancouver, ISO, and other styles
2

Loushin, L. Louis. "First Application of Artificial Intelligence for Corrosion Control in the Petroleum Industry." In CORROSION 1988. NACE International, 1988. https://doi.org/10.5006/c1988-88164.

Full text
Abstract:
Abstract The first artificial intelligence (Al) programmed Expert Advisor for the corrosion control of a refinery process unit has been installed at the Sun Refining & Marketing Company Yabucoa Refinery. The “MOR or LES” crude unit expert advisor is a resident part of the operating computer system and is available on a call basis to the Chief Operator through his CRT computer console in the control room. Other Operations personnel also have access to the Advisor guidelines through their own operating system terminals. The Advisor provides real time analysis of the process conditions and is
APA, Harvard, Vancouver, ISO, and other styles
3

Zhou, Jianming, Peng Dai, Xiaobin Wang, et al. "An Empirical Study on the Impact of Personal Privacy Information on Enterprise Precision Marketing Benefits." In 2024 IEEE 7th Information Technology, Networking, Electronic and Automation Control Conference (ITNEC). IEEE, 2024. http://dx.doi.org/10.1109/itnec60942.2024.10733256.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Pachar, Sunita, B. V. Srinivasulu, Bodhana Dharani, P. Vijaya Kumar Reddy, Monika Gupta, and Siva Koteswara Rao Katta. "The Role of AI-Enhanced Financial Literacy and HR Marketing in Personal Investment Decisions A Quantitative Analysis of Urban and Rural Households." In 2024 IEEE 4th International Conference on ICT in Business Industry & Government (ICTBIG). IEEE, 2024. https://doi.org/10.1109/ictbig64922.2024.10911641.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Thale, Viraj, and Gaurav Roy Choudhury. "The Role of Data-Driven Strategies in Enhancing Marketing Effectiveness Within the Personal Care Segment of the Fast-Moving Consumer Goods (FMCG) Industry." In 2024 IEEE 4th International Conference on ICT in Business Industry & Government (ICTBIG). IEEE, 2024. https://doi.org/10.1109/ictbig64922.2024.10911821.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Petrovskaya, Natalia. "Personnel Marketing for Generation Y." In VIII International Scientific and Practical Conference 'Current problems of social and labour relations' (ISPC-CPSLR 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210322.168.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Niklas, Susanne J. "Mobile is success in personnel marketing." In the 49th SIGMIS annual conference. ACM Press, 2011. http://dx.doi.org/10.1145/1982143.1982170.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Minculete, Gheorghe, and Sorin Minculete. "APPROACHES TO COMPANIES’ PERSONNEL EDUCATIONAND TRAINING IN THE FIELD OF DIGITAL MARKETING." In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-166.

Full text
Abstract:
new world of marketing is constantly evolving and under these conditions, managers of modern companies are acting through training to adapt and manage the changes that take place in the digital world. Under the new conditions of the digital economy, company trainers are working to train managers and marketers in order to adapt to the demands of modern, highly complex businesses that evolve at a faster rate. Consequently, they act in line with the revolutions in both manufacturing and software industries when new digital marketing strategies are introduced. Therefore, the instrumentation of Agi
APA, Harvard, Vancouver, ISO, and other styles
9

Xu, Xianhong, and Fengyang Sun. "Research on the Management Strategy of Marketing Personnel Loss Risk Based on Big Data Marketing." In 2023 26th ACIS International Winter Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD-Winter). IEEE, 2023. http://dx.doi.org/10.1109/snpd-winter57765.2023.10223932.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Blumberga, Solveiga. "ROLE OF PERSONNEL MANAGEMENT MARKETING IN RECRUITMENT IN A WEB-BASED PERSONNEL RECRUITMENT COMPANY." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.104.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Personnel Marketing"

1

CORPS OF ENGINEERS WASHINGTON DC. Civilian Personnel: Home Marketing Incentive Payments (HMIP). Defense Technical Information Center, 2000. http://dx.doi.org/10.21236/ada404384.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

González López, A., S. Céspedes del Fierro, and FC Montes Rodríguez. Personal Branding: Una tendencia del marketing holístico como proceso formativo. Revista Latina de Comunicación Social, 2017. http://dx.doi.org/10.4185/cac135.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Tamayo Solórzano, Heydy Yohana, Oscar Mauricio Tejada Durán, and Angela Ibeth Soto. Fortalecer el perfil laboral es posible implementando estrategias de Marketing Personal. Universidad Nacional Abierta y a Distancia- UNAD, 2022. http://dx.doi.org/10.22490/ecacen.6308.

Full text
Abstract:
Este artículo es el resultado de la investigación denominada “Herramientas de Orientación de Marketing Personal para Egresados Cesantes de ECACEN del CEAD Ibagué en Búsqueda de Empleo”, el cual tiene como objetivo principal brindar herramientas tecnológicas y didácticas enfocadas al desarrollo de competencias blandas y mejoramiento del perfil profesional de los egresados de la escuela ECACEN del CEAD Ibagué, que actualmente se encuentran cesantes y en la búsqueda de empleo
APA, Harvard, Vancouver, ISO, and other styles
4

Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

Full text
Abstract:
The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
APA, Harvard, Vancouver, ISO, and other styles
5

Nakasone, Eduardo. Soap Operas for Female Micro Entrepreneur Training. Inter-American Development Bank, 2014. http://dx.doi.org/10.18235/0011672.

Full text
Abstract:
This paper analyzes the impact of the Strengthening Women Entrepreneurship in Peru (SWEP) program. SWEP trained female micro entrepreneurs in business management practices (such as accounting and marketing). The training, which was provided in 4- to 5-hour sessions, used soap operas and practical exercises specifically designed for the program. A field experiment was conducted among a group of micro entrepreneurs based in two Peruvian cities (Lima and Piura) to investigate whether SWEP had a positive impact on its beneficiaries. The results show that the program positively affected the adoptio
APA, Harvard, Vancouver, ISO, and other styles
6

Gruber, Verena, Ingrid Peignier, and Charlotte Dubuc. Pratiques et tactiques de vente des concessionnaires automobiles au Québec. CIRANO, 2023. http://dx.doi.org/10.54932/bryk4403.

Full text
Abstract:
Le présent rapport s’inscrit dans la continuité d’une vaste étude débutée en 2020 qui a pour objectif de mieux comprendre la préférence croissante de la population canadienne pour les véhicules énergivores ainsi que les facteurs (politiques, économiques, sociaux, etc.) qui contribuent à l’augmentation des ventes de ce type de véhicules. Le CIRANO a déjà contribué à travers plusieurs rapports publiés depuis 2020 et plus récemment par le biais d’une analyse des motivations d’achat de camions légers au Québec (Gruber, Peignier et Pentcheva, 2023). Le présent rapport complète les connaissances sur
APA, Harvard, Vancouver, ISO, and other styles
7

You, Saokeo Khantey, Alvin Leung, Leavsovath In, and Sopheak Song. A Quantitative Study on Entrepreneurial Intention of University Students in Cambodia. Cambodia Development Resource Institute, 2023. https://doi.org/10.64202/wp.136.202301.

Full text
Abstract:
Entrepreneurship is crucial to advancing the economy of Cambodia and fostering the development of society. The Royal Government of Cambodia has recognised the importance of entrepreneurship and included the promotion and entrepreneurship education in multiple policies and strategy. Universities and higher education institutes have been more active in providing entrepreneurship education (EE) as well as services and facilities to support startups in recent years. However, to date, there is very limited research on how young people in Cambodia perceive and prepare for entrepreneurial careers. Th
APA, Harvard, Vancouver, ISO, and other styles
8

Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

Full text
Abstract:
Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Personnel Marketing' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography