Relevant bibliographies by topics / Personnel Marketing / Dissertations / Theses
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Dissertations / Theses on the topic 'Personnel Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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1

Přidálková, Lucie. "Personální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113486.

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This diploma thesis deals with the use of marketing instruments in the field of human resources management, the importance of personal marketing to employers, employer brand building and current trends in the area of human resources management. The practical part analyzes the current approach to personal marketing at a company called Zentiva. The aim of the thesis is to map the current application of personal marketing within the organization, to analyze what instruments Zentiva uses at present to increase employer branding, as well as to propose improvements to better set up the whole process
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2

Bugárová, Dominika. "Využití interního personálního marketingu ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442930.

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The diploma thesis is focused on personnel marketing and its application in the manufacturing company. It characterizes the concept, principles and significance of the HR marketing. It also contains an analysis of the current company’s situation which is supported by conducted qualitative research. According to this analysis there are formulated suggestions that can contribute to the maintenance of the necessary human resources.
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Taubenhanslová, Marcela. "Personální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4186.

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This thesis is focused on personnel marketing, its goals and its importance to employers. The application of personnel marketing in business practice should be based on good knowledge of potential employees' interests and expectations. The goal of this thesis is to identify specific factors of recruitment of fresh graduates on the Czech labour market and to find out some specifics in their expectations in comparison with other applicants for a job.
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Loudín, Tomáš. "Personální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150161.

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Thesis "Personnel marketing" deals with the use of marketing approach in the management of human resources. The theoretical part is describing the role and growing importance of personnel marketing in the management of human resources. The practical part introduces all of the Big Four companies, including a description of their activities in the personnel marketing. Part of this work is formed by a survey of the attitudes and expectations of participants of the labour market in the form of a questionnaire. The survey results are analyzed from the perspective of students and graduates, as the t
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Kuhn, Marc Berndt Ralph. "Marketing auf konzerninternen Wissensmärkten : bedarfsflexible Umsetzung von Wissensmanagement /." Wiesbaden : Deutscher Universitäts-Verlag, 2003. http://catalogue.bnf.fr/ark:/12148/cb39119217f.

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Lee, Olivia F. "Internal marketing implications of health care employees' job satisfaction and performance in Singapore." online access from Digital Dissertation Consortium access full-text, 2006. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3235760.

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7

Bellaouaied, Myriam. "L'impact du Marketing interne sur la performance du Personnel en contact dans l'entreprise de services : application au Domaine bancaire." Thesis, Lyon 3, 2011. http://www.theses.fr/2011LYO30050.

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Dans la majorité des entreprises de services, le rôle du « Personnel en contact » est devenu un élément de différenciation; vu qu'il est souvent en interaction avec le client. D’autre part, la place importante accordée au Marketing relationnel dans le secteur des services ne cesse d’évoluer. Cette évolution, affirmée par plusieurs auteurs et particulièrement par Berry (1983), nous ramène à une nouvelle orientation du marketing qu’est le Marketing interne. Cette recherche vise à définir et étudier ce nouveau phénomène.Un examen de littérature a permis de construire un modèle étudiant, d’une par
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Dudová, Štěpánka. "Personální marketing bankovní instituce v období očekávané recese." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10998.

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The diploma thesis is covering questions of personnel marketing ( means problems of personnel branding and the recruitment process) of one of the biggest banking institution from the czech market in the time of comming recession. The thesis involve an aspect of marketing and a description of recruitment process. Also there is a description of main concequences of the financial crise to the labour market with the influences on the process of personnel marketing. Iintroducing of the organisation is followed by analysis of exact activities concerning personnel marketing, evaluation of these activ
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Seignour, Bernadette. "Marketing interne et communication interne : légitimité et pratiques. Le cas des entreprises de service public." Montpellier 2, 1998. http://www.theses.fr/1998MON20022.

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Le marketing interne et la communication interne designent tous deux des modes de coordination intra-organisationnels. Or, ces deux notions sont floues et polysemiques ; le marketing interne, tout particulierement, est, aujourd'hui encore, un concept en quete de legitimite. Le premier objectif de cette these reside donc dans la clarification conceptuelle du marketing interne et de la communication interne ainsi que dans l'explicitation de leurs presupposes, de leurs fondements, de leurs buts. Le second objectif consiste a analyser les implications manageriales et organisationnelles de la dimen
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Stockmyer, John L. "Need-based consumer support behavior : a conceptual and empirical analysis /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9946301.

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11

Hawkins, Nicole Lea. "Leader Strategies to Reduce Sales Personnel Attrition." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2153.

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Because sales are the primary revenue generators for insurance companies, reducing attrition of sales agents is essential to organizational success. The purpose of this single descriptive case study was to explore strategies that 6 Nebraskan sales leaders within the insurance industry used to reduce attrition. Participants had experience in sales leadership and the attrition of sales personnel and were able to provide insight into the unique perspectives on attrition in the insurance industry. Participants met the following criteria: (a) manage an insurance sales office or organization or (b)
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12

Amiech, Matthieu. "La participation des cadres du marketing et de la communication au pouvoir industriel : Essai sur le travail et l'influence d'un groupe professionnel en expansion." Paris 10, 2010. http://www.theses.fr/2010PA100008.

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L’expansion numérique des métiers de la vente, du marketing et de la communication, depuis plusieurs décennies, est en général attribuée à l’entrée dans une économie post-fordiste, caractérisée par une concurrence plus féroce que par le passé. Ce travail défend l’idée que les économies occidentales sont en fait toujours de type fordiste, et que la croissance permanente du nombre de cadres du secteur privé travaillant à administrer la demande reflète aussi les tensions macroéconomiques – en premier lieu le risque de surproduction – que présente un capitalisme mondialisé sans régulation cohérent
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13

Yim, Hong Kit Anderson Rolph E. "Psychological empowerment of salespeople : the construct, its inducement, and consequences on customer relationships /." Philadelphia, Pa. : Drexel University, 2008. http://hdl.handle.net/1860/2981.

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14

Curbatov, Oleg. "L'intégration du consommateur par le knowledge marketing" : conception, production et consommation d'un produit personnel." Nice, 2003. https://hal.archives-ouvertes.fr/tel-01509393.

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Ce travail de recherche est la construction d'une proposition de marketing fondée sur la notion de connaissances. Conformément à une approche expérientielle du marketing, nous étudions les expériences et les compétences des clients intégrés dans une entreprise orientée vers la création de la valeur. A partir du courant post-moderne du marketing, nous cherchons à mettre en cohérence la valeur expérientielle de la consommation et le processus transversal de conception, production et consommation des produits personnels. Une réflexion conceptuelle sur le processus de consommation post-moderne d'u
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15

Gulati, Rajesh 1964. "Perceptions of Work Group and Managerial Behaviors as Antecedents of a Salesperson's Commitment, Performance, and Turnover." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc278959/.

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Theoretically grounded and empirically testable conceptualizations that offer alternative explanations regarding sales force performance and turnover can: (a) enhance understanding regarding these pivotal outcomes, and (b) augment an organization's capability to increase sales and decrease turnover. The study advances one such explanation by conceptualizing and testing a perceptual model that links a salesperson's psychological climate dimensions to organizational commitment, performance, and turnover. The framework the study proposes respecifies the leadership and work group dimensions of psy
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16

Hralová, Lenka. "Employer branding ve stavebnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261953.

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The Master's Thesis is focused on a modern trend in human resource management, employer branding, analysed as a general image of a company as employer, its working conditions and a preference of this company as a stable employer. The main goal is to review the range and relevance of employer branding within Czech building industry based on existing company and comparison with its competition. The first part describes theoretical definitions of employer branding and its instruments. The second part presents the empirical research done in Metrostav a.s., comparison with its competition and a que
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17

Mrázková, Michaela. "Náborový proces ve vybrané mezinárodní společnosti s přihlédnutím k aktuálním trendům." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359304.

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The aim of this diploma thesis is to analyze processes such as recruitment and selection of employees at Nestlé Česko s.r.o., to identify the strengths and weaknesses and to propose actions that could optimize the above mentioned HR activities while taking into account current trends in that field. The theoretical part of the thesis provides a comprehensive framework related to human resource management, especially traditional and modern methods and concepts related to Recruitment, as well as the overview of an area of personnel marketing and a generation Y. In the practical part of this thesi
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18

Borgström, Bendik, and Felix Knese. "The rise of store personnel : an exploratory study on how to utilize the grocery retail store personnel in the marketing of sustainable products toward consumers." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20877.

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Globalization has influenced the grocery retail industry and the most impactful changes are the preferences and habits of consumers. The increased consumption of consumers is one of the habits that have created a demand for sustainable products. The sustainable products can be marketed towards consumers by the frontline employees. Therefore, this study aims to investigate how grocery retail store personnel can be used as ambassadors toward consumers that will result in sustainable purchase behaviour. To answer the research question, several interviews have been conducted. The interview with th
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Gandrille, Hélène. "Le chef de produits et l'élaboration du plan marketing." Paris 5, 1991. http://www.theses.fr/1991PA05P035.

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Delaunay, Mélanie. "La visite médicale." Paris 5, 1995. http://www.theses.fr/1995PA05P033.

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21

LEMOINE, GERARD. "La fonction commerciale des moyennes entreprises industrielles. Observation des pratiques et propositions pour developper la competence commerciale de l'entreprise." Nantes, 1996. http://www.theses.fr/1996NANT4006.

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L'objet de cette recherche est de tenter d'evaluer la competence commerciale des moyennes entreprises industrielles (les m. E. . I. ). Cette evaluation est realisee a partir d'une methodologie integrant que la fonction commerciale ne peut etre examinee qu'en la considerant comme un ensemble d'elements en interaction dont il convient de prendre en compte la totalite des facteurs consittutifs dans un environnement instable. Ce constat nous conduit a interroger la fonction commerciale de la m. E. I. A partir d'un modele d'hypotheses hierarchisees, susceptible de prendre en compte les elements du
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22

Piršelová, Simona. "Návrh účinného systému personálního marketingu ve společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416889.

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The purpose of the master thesis is a proposal of an effective personnel marketing system in a company operating in a field of information technology resulting in meeting needs of potential and current employees. The thesis includes an analysis of external and internal personnel marketing supported by quantitative research among information technology programme students of Brno universities and current employees. As emerged from the analysis, shortcomings can be found in a company promotion via social media and web page as well as in a professional development of employees. Based on the acquir
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23

Stapelberg, Colette. "Contact personnel versus the organisation : antecedents impacting relationship quality in the business-to-business context." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/22836.

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The value of the organisation’s credibility, reputation and interaction with customers equates to its relationship capital. Relationship capital defines the aptitude of an organisation to establish relationships in order to share information, knowledge, ideas, opportunities, contacts and referrals. However, the organisations as well as its personnel play a critical role in relational exchange and the quality of the relationship that is built with the customer. A strong positive relationship links relationship quality to suppliers, contact personnel and buyer’s loyalty by focussing on both the
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24

Cheng, Li Kam-fun Eva, and 鄭李錦芬. "Behavioural trends in a multi-level marketing organization, with focuson the Amway Hong Kong distributor organization." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31264281.

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25

Giptnerová, Kateřina. "Náborový proces v mezinárodním podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205710.

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The goal of the thesis Recruitment process in an international company is to describe selection and recruitment of employees in EY company, analyze data connected with these personnel activities and make suggestions of possible improvements of these processes based on the survey conducted by the author. The theoretical part deals with personnel management, its evolution and functions. Furthermore, this part also explains some terms connected with recruitment and describes classical as well as modern methods of the personnel functions. In addition, the theoretical part describes issues of perso
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Біловодська, Олена Анатоліївна, Елена Анатольевна Беловодская, Olena Anatoliivna Bilovodska та Т. В. Кириченко. "Формування критеріїв комплексної оцінки персоналу служби маркетингу". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/37949.

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В умовах пануючої жорсткої конкуренції, реалізація концепції маркетингу на підприємствах вимагає створення відповідної служби, яка вивчає маркетингове середовище, аналізує ринкову ситуацію та надає консультації щодо успішного існування на ринку. Для створення такої служби маркетингу потрібно мати висококваліфікований персонал, який, в умовах постійних змін зовнішнього середовища потрібно постійно оцінювати та навчати.
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Dizmon, Khara Louise. "The application of marketing and communication theories on community festival event planning." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3291.

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The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holida
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Evans, Alastair. "Labour management vs welfare work : an investigation into the origins and development of personnel management ideas and practices in Britain from 1890-1939." Thesis, University of West London, 2003. https://repository.uwl.ac.uk/id/eprint/379/.

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The aim of this research is to make contributions to knowledge in two areas: first, to explore from an historical perspective the development of personnel management ideas and practices in Britain in the period from 1890 to 1939 (a task which hitherto has not been satisfactorily undertaken) and secondly to assess the implications of the findings to current theoretical frameworks. Very little research has been undertaken into the historical development of personnel management in Britain, in contrast to the United States where anumber of such studies have been published. The main exception is a
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Ashton, Kathleen L. "A survey of the status of marketing and public relations in the Indiana hospital industry." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/935923.

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The fields of public relations and marketing are experiencing interdisciplinary assimilation, especially in the health care industry and specifically in hospitals. With the recognition of this basic trend many questions have been raised by public relations practitioners, marketers, and health care administrators dealing with present and anticipated functions of these public relations/marketing departments.To survey the status of public relations and marketing in Indiana hospitals the study's research question became: What is the status of the functions of public relations and marketing in Indi
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Korobeinikovaitė, Laura. "Lietuvos policijos personalo kaita reformų laikotarpiu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110705_131412-98259.

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Darbe teoriniu ir praktiniu aspektais nagrinėjamos policijos personalo kaitos ir valdymo problemos. Darbą sudaro trys skyriai. Pirmajame skyriuje nagrinėjami teoriniai policijos personalo kaitos problemos aspektai, skyriuje atlikta analizė apibendrinama sudarant policijos personalo kaitos vertinimo teorinį modelį. Antrajame darbe skyriuje pateikiama policijos personalo kaitos problemos tyrimo metodologija. Trečiojoje darbo dalyje atliekama teisės aktų, statistinė analizė, nagrinėjant Lietuvos policijos reformavimo eigą, personalo valdymo ypatumus, policijos personalo tekamumo duomenis. Skyriu
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Циганенко, К. В. "Управління маркетингом персоналу підприємства (на матеріалах ЗАТ «Реланж»)". Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/19997.

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Циганенко, К. В. Управління маркетингом персоналу підприємства (на матеріалах ЗАТ «Реланж») : магістерська робота : 073 Менеджмент / К. В. Циганенко ; керівник роботи Мекшун Л. М. ; Національний університет «Чернігівська політехніка», кафедра управління персоналом та економіки праці. – Чернігів, 2020. – 74 с.<br>Мета випускної кваліфікаційної роботи полягає у дослідження теоретичних та практичних аспектів управління маркетингом персоналу на ЗАТ «Реланж» та розробка рекомендації щодо підвищення ефективності його використання. Об’єктом дослідження є процес управління маркетингом персоналу на ЗА
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Esslimani, Bouchra. "Étude des déterminants de l'orientation client du personnel en contact avec la clientèle dans l'entreprise de services : application au domaine bancaire." Toulouse 1, 2007. http://www.theses.fr/2007TOU10008.

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Cette recherche vise à étudier un nouveau phénomène commercial : l'orientation client des vendeurs. Elle a pour principal objectif de proposer un modèle intégrateur des déterminants de l'orientation client du personnel en contact avec la clientèle dans l'entreprise de services. Un examen de la littérature a permis de construire un modèle explicatif de ce phénomène. L'orientation marché de l'entreprise, les attitudes au travail du vendeur, les traits de sa personnalité et ses caractéristiques individuelles sont autant de variables formant le modèle de recherche conceptuel. La contribution de ce
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Lekavičienė, Renata. "Personalo planavimas ir valdymas krašto apsaugos sistemoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070102_133022-32391.

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Darbe tiriama esama situacija Krašto apsaugos sistemos karininkų karjeros planavimo ir valdymo srityje. Siekiant nustatyti ar Krašto apsaugos sistemoje karininkams yra sudaromos sąlygos atskleisti ir efektyviai panaudoti bei plėtoti savo potencialą, tyrimas atliktas dviem etapais. Pirmame etape panaudojant dokumentų turinio analizės metodą, atliktas Krašto apsaugos ministerijos ir Lietuvos kariuomenės teisės aktų, reglamentuojančių krašto apsaugos sistemos personalo veiklą dokumentų turinio tyrimas. Tyrimo metu gauti duomenys dalinai patvirtino iškeltą hipotezę. Siekiant patvirtinti preliminar
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Zemikas, Raimondas. "Personalo motyvacija ir ją sąlygojantys veiksniai statybos įmonėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100903_125545-42817.

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Magistro darbe atskleista motyvacijos koncepcija, išanalizuotos ankstyvosios ir šiuolaikinės motyvacijos teorijos, atlikta motyvacijos vertinimo būdų analizė, aptarta motyvaciją sąlygojančių veiksnių tipologija, motyvavimo priemonių parinkimas. Siekiant atskleisti praktinį šio darbo objekto aspektą, pateikta UAB „Šiaulių statyba“ veiklos charakteristika, parengta tyrimo metodika, atliktas UAB „Šiaulių statyba“ darbuotojų motyvacijos ir ją sąlygojančių veiksnių tyrimas. Atlikto tyrimo rezultatai leido identifikuoti pagrindines darbuotojų motyvavimo problemas įmonėje, kurių sprendimui darbe pate
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Novosiolovaitė-Gutauskienė, Vilma. "PERSONALO ATRANKOS SISTEMOS VERTINIMAS IR TOBULINIMAS (AB „LIETUVOS DRAUDIMAS“ ATVEJIS)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090827_135022-74115.

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Įmonė, kurios vadovai žvelgia į tolesnę perspektyvą, kuri puoselėja ilgalaikio verslo planus ir stengiasi mažinti veiklos riziką, stiprinti konkurencingumą, turėtų svarstyti planus apie stabilių, ilgalaikių darbo santykių, grindžiamų abipusiu - ir įmonės, ir darbuotojo - interesu, kūrimą. Personalo strategija turi sudaryti prielaidas atidžiau įvertinti ir sėkmingiau pasitelkti pagrindinį įmonės konkurencinį pranašumą - profesionalius darbuotojus - siekti įmonės tikslų. Nenutrūkstamame įmonės verslo procese darbui su personalu, kaip esminiam įmonės sėkmės garantui, turi būti skiriamas ypatingas
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Welsh, Heather B. "An analysis of international public relation specialists and their use of the Internet for advertising and information gathering." Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/2328.

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This study examines the types of and frequency with which computer-mediated communications (CMC) services are used by international public relations (PR) specialists for advertising and information gathering and the judged effectiveness of these services. International PR specialists were surveyed to identify the types of and frequency with which CMC services were used for advertising and information gathering. Services focused on World Wide Web (V./WW) pages, electronic mail (e-mail), Internet search engines, and large commercial on-line services. This study also focused on: the use of the In
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Khenfer, Jamel. "Trois essais sur l'influence des agents externes de contrôle sur la poursuite du but du consommateur : de la religion aux marques." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM1067.

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Lors de la poursuite d’un but, les consommateurs s’appuient souvent sur des sources externes de contrôle pour maintenir des niveaux de motivation élevés. Face à un sentiment d’impuissance, leur présence compense le sentiment de ne pas être au contrôle de son existence et permet de nier que les évènements de la vie peuvent se dérouler de manière aléatoire, que les choses peuvent être dues au hasard. En d’autres termes, lorsqu’un individu se sent incapable de contrôler la poursuite de son but, la perception d’ordre et de structure (mis en œuvre par un agent externe) renforce le sentiment que « t
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38

Česnavičienė, Eglė. "UAB "Tobis" darbuotojų motyvavimo modeliai ir jų pasirinkimą įtakojantys veiksniai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20061219_153528-41455.

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Šiomis dienomis, kada konkurencija, tarp rinkoje egzistuojančių įmonių didelė ir negailestinga UAB „Tobis“ tampa labai svarbus klausimas, kaip rasti būdą norint išlaikyti ir pagerinti konkurencinį pranašumą prieš įmones, konkurentes. Dėl šios priežasties viena iš įmonės vadovo darbo užduoties dalių – pasiekti kad pavaldiniai tinkamai, laiku ir panaudodami visą savo potencialą atliktų jiems pavestas užduotis. Tai gali padėti pasiekti tik tinkamas vadovo požiūris į darbuotojų motyvaciją. Nors motyvacija, darbuotojo atžvilgiu kintantis procesas, tačiau tinkamai jį panaudojus galima priversti įmon
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39

Dogor, di Nuzzo Béatrice. "Recherche des déterminants de la relation entre la motivation du personnel, la compétence organisationnelle et le qualité de service intangible : application à l'hôtellerie." Nice, 2008. http://www.theses.fr/2008NICE0061.

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40

Pinglot, Angéline. "Contribution de la gestion des ressources humaines à l'avantage concurrentiel marketing : le cas d'un centre d'appels dans le secteur Assurances." Paris 1, 2011. http://www.theses.fr/2011PA010078.

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Les structures Centres d'Appels sont une émanation emblématique du Management des Services et ont connu une forte expansion depuis plus de 10 ans. L'objet de nos travaux est de tenter d'approfondir la compréhension des modèles managériaux développés dans ces organisations. La question centrale est: la contribution de la Gestion des Ressources Humaines à la construction de l' Avantage Concurrentiel Marketing. Le lien entre GRH et performance marketing émerge spontanément du contexte. La Gestion des Ressources Humaines est un des leviers de la compétitivité en matière de stratégie des services,
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41

Kumpikaitė, Vilmantė. "Personalo ugdymo sistemos vertinimas." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2004~D_20050727_134447-83691.

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The aim of the research – taking into account requirements raised to personnel development, to prepare model of the personnel development system evaluation, focused on consistency of the organisation and its employee’s development interests.
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42

Crossman, M. Kris. "An examination of opinion research firm specialists' perceptions toward public relations practioners as clients as compared to marketing and advertising practitioners as clients." Virtual Press, 1987. http://liblink.bsu.edu/uhtbin/catkey/515491.

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This thesis sought to test the null hypothesis that stated: There is no difference in the perceptions of public opinion research firm specialists toward their client relationships with public relations practitioners as compared to practitioners in marketing and advertising.A mail survey was sent to 129 opinion firm member organizations of the Council of American Survey Research Organizations. A total of seventy-one responses were returned representing 54.3 percent of the population. Of the returned surveys, twenty-one respondents, or 29.5 percent, had conducted research for public relations, m
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43

Massad, Victor J. (Victor James). "The Eclectic Paradigm of Salesperson Compensation: a New Framework for Investigating the Role of Salary versus Commission." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc277576/.

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Numerous researchers, employing theories from either psychology or economics, have investigated the circumstances under which firms are likely to adopt salary-based versus commission-based compensation plans. This study integrates the most common theoretical bases of salesperson compensation literature into a broad framework labeled the Eclectic Paradigm of Salesperson Compensation (EPSC). The EPSC proposes that there is a positive association between a firm's salary orientation and resource commitment, and a firm's salary orientation and firm control. There should be a negative association be
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44

Cibulskaitė, Aistė. "Organizacijos kultūros ir darbuotojų kūrybinio aktyvumo sąsaja ir įtaka įmonės veiklos efektyvumui." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100615_155751-38865.

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Baigiamajame magistro darbe nagrinėjama organizacijos kultūra ir jos darbuotojų kūrybinio aktyvumo poreikis organizacijoje, siekiant organizacijos veiklos efektyvumo. Darbe parodyta darbuotojų kūrybingumo ir inovacijų svarba įmonei bei jos tikslų siekimui. Pateikiama teorinė organizacijos kultūros, darbuotojų kūrybingumo, marketingo kultūros ir struktūros bei vidinio marketingo veiksnių analizė. Naudojant anketinę apklausą atskleisti įvairių organizacijų darbuotojų norai, poreikiai ir požiūris į organizaciją, inovacijas, jų suvokimas, kokia turėtų būti organizacijos kultūra, kiek svarbus vadov
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45

Valiukevičiūtė, Ramunė. "Personalo valdymo veiklų tobulinimas UAB „Mantera“." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20081202_134316-38274.

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Magistro tiriamajame darbe nagrinėjamos UAB "Mantera" - personalo valdymo veiklos. Šio darbo tikslas yra išanalizuoti šios įmonės personalo valdymo veiklų problemas ir pateikti jų sprendimo būdus. Tiriamojo darbo pirmoje dalyje nagrinėjami personalo valdymo teoriniai aspektai, personalo valdymo veiklų samprata, aptariamas bendras požiūris į personalo valdymą Lietuvos organizacijose. Antroje dalyje pateikiami UAB „Mantera“ personalo valdymo veiklų situacijos analizės bei apibendrinti anketinės apklausos rezultatai. Trečioje darbo dalyje įvardijamos pagrindinės UAB „Mantera“ personalo valdymo pr
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46

Rouquet, Anne. "La place d'internet dans la pratique médicale et son intégration dans une stratégie marketing." Bordeaux 2, 1999. http://www.theses.fr/1999BOR2P073.

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47

Blazgys, Kęstutis. "Sisteminės organizacijos gaubiamosios sistemos motyvacijos kryptys." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080820_093923-90348.

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Šiandien, kai pirmaujančiose organizacijose vis dažniau sutinkamas sisteminis požiūris į organizacijų valdymą, daug kalbama apie procesus, jų tobulinimą, komunikacijos reikšmę tokio tipo organizacijose, tačiau užmirštama personalo motyvavimo svarba – personalo tekamumas yra didžiausias tokio tipo organizacijose. Viena vertus, tai galėtų būti paaiškinta dideliu darbuotojų skaičiumi ar pastovia didžiųjų organizacijų plėtra, kas sąlygoja naujų darbo vietų įkūrimas, ir to pasekoje, sekantis darbuotojų migravimas. Sisteminės organizacijos tikslų pasiekimas galimas tik suradus efektyviausią ryšį tar
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Korpi, Joel P. Carbonara Corey Patrick. "The next big thing a creative and innovative management case study of an internet video startup company /." Waco, Tex. : Baylor University, 2009. http://hdl.handle.net/2104/5348.

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49

Selvenienė, Jurga. "Personalo strategija, jos kūrimo bei įgyvendinimo problemos SVV įmonėse." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050603_124141-99938.

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The Master's degree paper provides the analysis of Lithuanian and foreign authors' theoretical aspects on strategical management of the personnel, personnel strategy, its creation and implementation. The survey data allowed us to establish and evaluate the features of personnel strategy creation and implementation and the positive and negative aspects of strategical management of the personnel in small and middle-sized business companies. The empirical research evaluated the main functions of management, established the most often problems related to planning, organization, motivation and cont
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50

Paulauskaitė, Donata. "Personalo valdymo sistemų kūrimo konsultavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090609_085425-36310.

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Darbo tikslas – išanalizavus teorinius personalo valdymo sistemų kūrimo aspektus ir ištyrus jų kūrimo konsultavimo poreikį, parengti personalo valdymo sistemos kūrimo konsultavimo modelį. Tyrimo objektas – personalo valdymo sistemos. Tyrimo uždaviniai: 1. Išanalizuoti mokslinius požiūrius į personalo valdymą ir pagrįsti sisteminio požiūrio į personalo valdymą būtinumą; 2. Išanalizuoti personalo valdymo sistemas ir jų kūrimo procesą; 3. Ištirti personalo valdymo sistemų kūrimo konsultavimo poreikį; 4. Pateikti personalo valdymo sistemos kūrimo konsultavimo modelį. Šis mokslinis tiriamasis darba
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