Relevant bibliographies by topics / Persuase

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Persuase'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Persuase.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Persuase"

1

Sakhinah, Siti, and Armawati Arbi. "Persuasive Strategic Communication: Tabligh in Komunitas Anak Muda Berhijrah or Hijrah Youth Community." Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan 23, no. 1 (December 3, 2019): 22–39. http://dx.doi.org/10.15408/dakwah.v23i1.13925.

Full text
Abstract:
AbstractThe phenomenon of hijrah is becoming a trend among youth today. This study is aims to find out the persuasive communication strategies of Terang Jakarta, an Islamic youth community, to persuade youth to do hijrah through new media (social media), non-media, and their relevance to Islamic persuasive communication. This study uses qualitative research method with a descriptive approach. The results of this study are that three persuasive communication strategies can be applied both in new media and non-media. New media serves as the first gate of Tabligh, where the uses of graphics design and language are the main focus. Afterwards, non-media or face-to-face communication used as a continuation of da’wah through new media, is easier to build emotional relationships and persuasive youth here. Then, the psychodynamic strategy is the most strategies that can be applied both through new media and non-media.AbstrakFenomena hijrah menjadi tren di kalangan anak muda saat ini. Penelitian ini bertujuan mengetahui strategi komunikasi persuasif Terang Jakarta, sebuah komunitas pemuda Islam, untuk mengajak pemuda berhijrah melalui media baru, non media, dan apa relevansinya dengan komunikasi persuasif Islam. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Hasil dari penelitian ini adalah tiga strategi komunikasi persuasif dapat diterapkan baik di media baru maupun non media. Media baru (media sosial) merupakan pintu gerbang pertama Tabligh, di mana penggunaan desain grafis dan bahasa menjadi fokus utamanya. Setelah itu, komunikasi non media atau komunikasi tatap muka yang digunakan sebagai kelanjutan dakwah melalui media baru, lebih mudah untuk membangun hubungan emosional dan persuasif remaja di sini. Kemudian, strategi psikodinamik merupakan strategi yang paling banyak diterapkan baik melalui media baru maupun non media.
APA, Harvard, Vancouver, ISO, and other styles
2

Romanazzi, Grazia. "Piccole "femmine" crescono. La donna nella pop-modernità." EDUCATION SCIENCES AND SOCIETY, no. 1 (June 2020): 596–614. http://dx.doi.org/10.3280/ess1-2020oa9679.

Full text
Abstract:
A partire dai pesanti condizionamenti culturali che gravavano sull'educazione dei bambini e delle bambine nella società patriarcale, fortemente ancorata alle differenze di genere, l'autore si chiede se e in quale misura persistano, oggi, tali stereotipi. A tal fine, viene analizzata, e, talvolta, smascherata, la logica subliminale sottesa alla pubblicità, ai giocattoli, ai cartoni animati: dai classici ai più recenti, e, finanche, ai libri di testo scolastici. In molti casi, emerge un vero e proprio processo di induzione e allenamento dei più piccoli ad assumere, nel futuro, i tradizionali ruoli stereotipati. Seppure non trascurabili sono i danni causati ai bambini, castrati soprattutto nell'emotività, il bilancio risulta nettamente a sfavore delle bambine. Queste, infatti, vengono avviate a una precoce iperfemminilizzazione e persuase che la seduttività sia l'unico potere di cui dispongano. In chiave pedagogica, questo fenomeno viene colto anche come conseguenza dell'assenza o carenza della figura paterna, in quanto luogo di promozione della differenza. Pertanto, l'apertura progettuale si dà in una inedita paternità tenera. La riflessione si conclude nel segno della speranza, testimoniata da alcune principesse pop-moderne che, emancipandosi, si sono salvate da sole.
APA, Harvard, Vancouver, ISO, and other styles
3

Poggi, Isabella. "The goals of persuasion." Pragmatics and Cognition 13, no. 2 (November 7, 2005): 297–335. http://dx.doi.org/10.1075/pc.13.2.04pog.

Full text
Abstract:
This paper presents a model of persuasion in terms of goals and beliefs. Among the various ways to influence people, that is, to raise or lower the likelihood for them to pursue some goal, ranging from threat to suggestion, persuasion is viewed as a case of communicative non-coercive goal hooking. A persuader leads a persuadee to pursue some goal out of a free choice, i.e., by convincing him/her that the proposed goal is useful for some other goal that the persuadee already has. It is argued that the Aristotelian persuasive strategies of logos, ethos and pathos (rational argumentation, the speaker’s credibility and reliability, and the appeal to emotion) are always present in every persuasive discourse, and that they are exploited to raise the value of the goal proposed and to strengthen the believability of the link between it and the persuadee’s previous goals. The paper proposes an analysis of discourse in terms of a hierarchy of goals as a tool to single out these strategies within the discourse structure. By applying this model to different kinds of persuasive messages (political discourse, advertising, dialogues in the health domain), it shows how, in the fragments presented, this kind of analysis allows to clarify the relationships between the persuader’s and the persuadee’s goals and to elucidate how much and how directly the persuader appeals to logos, ethos and pathos in his/her discourse.
APA, Harvard, Vancouver, ISO, and other styles
4

Albrechtslund, Anders, and Louise Nørgaard Glud. "Empowering Residents: A Theoretical Framework for Negotiating Surveillance Technologies." Surveillance & Society 8, no. 2 (December 18, 2010): 235–50. http://dx.doi.org/10.24908/ss.v8i2.3488.

Full text
Abstract:
The aim of this article is to develop an understanding of negotiation as a proactive user behavior in response to persuasive, surveillance-enabling technologies. We work with a case where the ambition is to use maps to persuade residents in marginalized residential areas to take co-ownership of the future of their neighborhood. However, we argue that by negotiating persuasive technologies, residents can domesticate and “reconfigure” these, thus we need to broaden the dominant understanding of persuasion (Fogg 2003) to include the process of negotiation. Inspired by Actor-Network Theory, we argue that we need a framework that takes into account negotiations of other actors than the persuasive designer to bring a more nuanced and active understanding of responses to surveillance technologies. This article suggests that negotiation can be both user empowering as well as a productive measure in an ongoing designer-user relation. While the designer persuades, the user negotiates, and this dynamic relation contributes to potentially better technology development.
APA, Harvard, Vancouver, ISO, and other styles
5

Nakayasu, Minako. "Wilt Thou Be Lord of all the World? Modals and Persuasion in Shakespeare." Studia Anglica Posnaniensia 49, no. 1 (March 1, 2014): 5–30. http://dx.doi.org/10.2478/stap-2014-0001.

Full text
Abstract:
ABSTRACTPersuasion is defined as human communication designed to influence the judgements and actions of others (Simons & Jones 2011). The purpose of this research is to analyse the discourse of persuasion in Shakespeare from the perspective of historical pragmatics (Jucker & Taavitsainen 2010), with particular attention to modals employed as part of the strategies. The modals under investigation are proximal and distal central modals, SHALL/SHOULD, WILL/WOULD, CAN/COULD, MAY/MIGHT, MUST, and the contracted form ’LL. The data for the present study is drawn from The Riverside Shakespeare (Evans 1997) and the concordance by Spevack (1968-1980). The corpus includes both cases where the persuasion attempt is successful and unsuccessful.After defining persuasion in comparison to speech acts, quantitative analysis reveals how frequently the persuader and the persuadee employ a modal regarding each type of modality and speech act. Further analysis shows in what manner the persuader and the persuadee interact with each other in discourse resorting to the following strategies: modality, proximal and distal meanings of the modal, speech act of each utterance including a modal, and use of the same modal or switching modals in interaction.This research thus clarifies how effectively speakers attempted to persuade others in interactions, shedding light on communication mechanisms in the past.
APA, Harvard, Vancouver, ISO, and other styles
6

Henrie, Kenneth, and Christian Gilde. "An Examination of the Impact of Astroturfing on Nationalism: A Persuasion Knowledge Perspective." Social Sciences 8, no. 2 (January 28, 2019): 38. http://dx.doi.org/10.3390/socsci8020038.

Full text
Abstract:
One communication approach that lately has become more common is astroturfing, which has been more prominent since the proliferation of social media platforms. In this context, astroturfing is a fake grass-roots political campaign that aims to manipulate a certain audience. This exploratory research examined how effective astroturfing is in mitigating citizens’ natural defenses against politically persuasive messages. An experimental method was used to examine the persuasiveness of social media messages related to coal energy in their ability to persuade citizens’, and increase their level of nationalism. The results suggest that citizens are more likely to be persuaded by an astroturfed message than people who are exposed to a non-astroturfed message, regardless of their political leanings. However, the messages were not successful in altering an individual’s nationalistic views at the moment of exposure. The authors discuss these findings and propose how in a long-term context, astroturfing is a dangerous addition to persuasive communication.
APA, Harvard, Vancouver, ISO, and other styles
7

Wulandari, Tika, and Rosalia Prismarini Nurdiarti. "Pola Komunikasi Persuasif Pabrik Gula Tasikmadu Dalam Membangun Kepercayaan Petani Tebu Di Wilayah Karanganyar." Jurnal Komunikasi Korporasi dan Media (JASIMA) 1, no. 2 (January 23, 2021): 88–107. http://dx.doi.org/10.30872/jasima.v1i2.13.

Full text
Abstract:
Komunikasi persuasif dilakukan PG Tasikmadu untuk mengatasi permasalahan yang terjadi karena dampak lesunya industri gula di Indonesia. Melihat kondisi tersebut, PG Tasikmadu perlu membangun kepercayaan petani tebu di wilayah Karanganyar dengan Pola komunikasi persuasif melalui proses persuasi secara rasional dan emosional. Penelitian ini menggunakan metode penelitian kualitatif. Teknik pengumpulan data dalam penelitian ini adalah dengan observasi dan wawancara secara mendalam kepada narasumber. Hasil dari penelitian ini adalah pola komunikasi persuasif dilakukan PG Tasikmadu melalui proses persuasi secara rasional program kemitraan. Sedangkan, proses persuasi secara emosional dilakukan melalui pendekatan intens dengan petani tebu di wilayah Karanganyar dan hambatan yang terjadi adalah hambatan kepentingan yaitu terdapat perbedaan kepentingan petani yang bersifat transaksional dengan PG Tasikmadu.
APA, Harvard, Vancouver, ISO, and other styles
8

Duska, Ronald F. "Why Business Ethics Needs Rhetoric: An Aristotelian Perspective." Business Ethics Quarterly 24, no. 1 (January 2014): 119–34. http://dx.doi.org/10.5840/beq20141271.

Full text
Abstract:
ABSTRACT:If the ultimate purpose of ethical argument is to persuade people to act a certain way, the point of doing business ethics is to persuade others about what constitutes proper ethical behavior. Given that teleological perspective, the role of the business ethicist is to be an orator or rhetorician. Further, since one cannot expect more certitude than the subject warrants, from Aristotle’s perspective,while rhetoric is the most persuasive means of arguing, it is not scientific demonstration. Rhetoric uses examples and enthymemes. Such an approach answers the postmodern claim that ethical argument cannot lead to certitude and shows how the use of rhetoric helps avoid relativism and leads to more effective persuasion. According to Aristotle, rhetoric involves gaining truth with a “rough and general sketch.” This rhetorical approach allows the listener to “see as” the persuader sees, by attending to aspects of our shared experience and language. This mirrors insights of Kant’s reflexive judgment in his third critique as well as the later Wittgenstein, who compares ethics to aesthetics.
APA, Harvard, Vancouver, ISO, and other styles
9

Khairy Muhamed Said , M.A, Nadya. "Investigating 'Persuasive Strategies' in Business English." Journal of Education College Wasit University 1, no. 22 (January 18, 2018): 773–90. http://dx.doi.org/10.31185/eduj.vol1.iss22.235.

Full text
Abstract:
Persuasion is the process of creating , reinforcing , or changing peoples' beliefs , values or actions . It is the art of convincing an audience , listeners or readers, to believe , think , or act as the speaker or writer wants them to. Persuasion constitutes a 'speech act' , an act performed in , or by speaking. . It describes when the persuader induces a particular kind of mental state in the persuadee. Persuasive strategies are the various means of persuasion available to any speaker. The present paper investigates Aristotle's three different persuasive strategies (ethos , pathos , and logos) in order to see whether these strategies in business English fulfill most or all of the speech acts. Results of the analysis show that assertive and directive speech acts constitute the highest population in the language of business English , and as for the persuasive strategies , 'logos' ─ causal reasoning ─ is most used . Repetition of words and long patterns of syntactic parallelism of clauses are recognized in this study as a means of persuasion.
APA, Harvard, Vancouver, ISO, and other styles
10

Dewi, Ida Ayu Candra. "“ANALISIS JENIS DAN KAIDAH KEBAHASAAN TEKS PERSUASIF PADA KUMPULAN MOTIVASI MERRY RIANA"." Jurnal Ilmu Sosial dan Humaniora 9, no. 1 (May 7, 2020): 111. http://dx.doi.org/10.23887/jish-undiksha.v9i1.24509.

Full text
Abstract:
Tujuan penelitian ini adalah (1) menemukan jenis persuasif yang terdapat dalam kumpulan motiasi Merry Riana. (2) mendeskripsikan kaidah kebahasaan yang terdapat dalam kumpulan motivasi Merry Riana. Jenis penelitian ini adalah penelitian kualitatif yang bersifat deskriptif dengan objek penelitian kumpulan motivasi Merry Riana pada media social instagram. Data penelitian ini berupa kutipan-kutipan motivasi dari Merry Riana yang di sebarkan di media social instagram. Teknik pengumpulan data menggunakan teknik simak dan catat dengan teknik lanjutan teknik simak bebas libat cakap. Analisis data dalam penelitian ini menggunakan metode padan dengan teknik lanjutan pilah unsur penentu. Berdasarkan hasil penelitian dapat disimpulkan, bahwa dalam kumpulan Motivasi Merry Riana terdapat dua jenis persuasif yang digunakan yaitu jenis persuasif propaganda dan persuasif pendidikan. Sedangkan kaidah kebahasaan yang terdapat dalam kumpulan motivasi Merry Riana ada tiga yaitu kaidah kebahasaan kata bujukan, kata kerja imperatif, dan kata penghubung argumentatif. Jenis persuasif yang sering digunakan adalah jenis persuasif propaganda dan kaidah kebahasaan yang sering digunakan dalam motivasi Merry Riana adalah kaidah kebahasaan kata penghubung argumentatif.Kata-kata kunci :persuasi, motivasi, jenis persuasi, kaidah kebahasaan
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Persuase"

1

Willmore, Christopher. "Targeted persuasive advertising." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/1550.

Full text
Abstract:
The three essays of this thesis consider a firm’s choice of advertising campaign when advertising may be conditioned on the preferences of individual consumers. In essay one, I show that a monopolist will use such advertising to turn sub-marginal consumers, who are not quite willing to pay for the good, into marginal consumers who are indifferent to paying for the good or going without it. The second essay considers the use of targeted advertising in duopoly, when one of the firms does not have access to advertising. I find that advertising will target those consumers most likely to switch to the non-advertising firm. Each firm sets a price just high enough to capture the consumers on either side of the advertising 'barrier’. The third essay looks at targeted advertising in the context of Canadian public health. When the goals of government and industry are aligned, advertising by the firm may be an alternative superior to government advertising in the form of a public health education campaign.
APA, Harvard, Vancouver, ISO, and other styles
2

Natalino, Laís Gonçalves. "Tradução e persuasão." reponame:Repositório Institucional da UFSC, 2014. https://repositorio.ufsc.br/xmlui/handle/123456789/129111.

Full text
Abstract:
Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Estudos da Tradução, Florianópolis, 2014.
Made available in DSpace on 2015-02-05T20:42:32Z (GMT). No. of bitstreams: 1 329786.pdf: 2097887 bytes, checksum: 149c46ac0b752dddb84484405a812cdd (MD5) Previous issue date: 2014
Ancorado na concepção teórica funcionalista de Nord (1991), Vermeer (1986) e Zipser (2002), este trabalho debruça-se sobre duas das maiores forças da atualidade globalizada: a publicidade e a tradução. A tradução, vista sob o viés funcionalista, é considerada comunicação intercultural, e o tradutor, com foco no receptor, tem o papel de mediador cultural e determina as estratégias de produção textual com base nas informações obtidas a partir deste. Sob esse enfoque, a pesquisa tem por objetivo analisar duas campanhas publicitárias da marca Havaianas, veiculadas no Brasil e nos Estados Unidos, em 2012, a fim de identificar um possível deslocamento de enfoque, observar como eles se revelam nos textos e como são percebidos no momento da recepção. Para tanto, utilizou-se o modelo de análise textual orientada à tradução de Nord (1991), a Gramática do Design Visual de Kress e van Leeuwen (2006) e a coleta de dados por meio de um questionário semiestruturado, o qual almejou a observação da recepção dos anúncios do corpus. A investigação confirma que, para a tradução de materiais publicitários, é essencial considerar o contexto de recepção dos anúncios, isto é, o público, a cultura-avo e os fatores que influenciam direta e indiretamente na recepção desses textos e que, consequentemente, influenciam em sua produção. Além disso, constatou-se que um mesmo anúncio não funciona de forma semelhante quando veiculado em diferentes ambientes culturais, sendo assim, um processo de tradução focado na audiência, torna-se uma das formas de viabilizar a concretização da intenção comunicativa que deu origem ao texto, no caso dos anúncios, a promoção da marca e do produto e, consequentemente, a motivação para compra.

Abstract : Anchored in functionalist theoretical conception of Nord (1991), Vermeer (1986) and Zipser (2002), this work focuses on two of the major forces of globalized society: advertising and translation. Translation view, under the functionalist bias, is considered intercultural communication, and the translator, focusing on the receiver, has the role of cultural mediator and determines the strategies of textual production based on information of the audience. Under this approach, the study aims to analyze two advertising campaigns of the Havaianas brand, aired in Brazil and in the United States in 2012, in order to identify a possible displacement of focus, observe how this displacement is revealed in the texts and how it is perceived in the reception process. For so, we used the translation textual analysis model Nord (1991), the Grammar of Visual Design of Kress and van Leeuwen (2006) and data collected through a semi-structured questionnaire, which craved the observation of the ads reception. The research confirms that for the translation of advertising materials it is essential to consider the context of receiving the ads, that is to say, the public, the target-culture and the factors that influence directly and indirectly in the reception of these texts and, consequently, influence in its production. Moreover, it was found an ad does not work in a similar way when conveyed in different cultural environments, thus, a translation process focused on the audience becomes one of the ways of ensuring the substantiation of communicative intent that gave rise to the text, in case of the translation of ads: promotion of the brand, the product and consequently the motivation for purchase.
APA, Harvard, Vancouver, ISO, and other styles
3

Benkar, Rohan Sudhir. "Configurable Persuasive Games." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1373323538.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Weirich, Dirk. "Persuasive password security." Thesis, University College London (University of London), 2006. http://discovery.ucl.ac.uk/1446157/.

Full text
Abstract:
An organization that gives users access to computing resources via a password mechanism needs to ensure that they perform certain secure behaviours if it wants those resources to be protected adequately. The research problem this thesis seeks to address is the question of how the likelihood of users performing these behaviours can be increased when some of those behaviours can neither be enforced nor monitored adequately. The primary substantive contribution of the thesis is a grounded theory model of the process users go through when choosing password-related behaviours in the absence of any organizational efforts to influence this choice. The model is subsequently extended to incorporate the effect on user behaviour of password regulations and their associated punishment regimes. The thesis then presents a discourse-analytic investigation of the interpretative repertoires users draw on to describe aspects of password security, and of the effect of those repertoires on users' password practices. This investigation also shows that users might at times structure their discourse about password security issues in a manner that makes it possible for them to justify malpractice. The use of discourse analysis to investigate these issues is a methodological contribution to the field of human-computer interaction. The opportunistic use of quantitative data that had been collected prior to a re-conceptualisation of the research approach is used to examine the extent to which users violate password regulations. An analysis of all the qualitative data collected allows a first insight into the specific insecure behaviours that users choose in particular situations. Persuasive password security, an integration of all these findings into an applicable approach to improving user behaviour, is presented, and specific recommendations on how to improve users' password practices in organizations are made.
APA, Harvard, Vancouver, ISO, and other styles
5

Lobo, Pedro Jorge Gonçalves. "Developing persuasive interfaces." Master's thesis, FCT - UNL, 2009. http://hdl.handle.net/10362/1973.

Full text
Abstract:
MSCC Dissertation in Computer Engineering
Nowadays, computers are indispensable tools for most people. Since computers’ role is to make everyone’s life easier, systems can be built to be of even more assistance. While today people have to learn how to interact with computers, in the future, instead of having to do that, computer systems will be blended in our everyday things. It is expected that technology will come to a point where it is natural to interact with it like with every other object. Computers have been gaining their space in our lives being considered machines that can do almost anything. This master thesis has the purpose of studying how computers can be used as persuasive technology. To build persuasive systems it is important to know that humans are very different from each other. Given this idea it is of extreme importance that the system is able to determine as much aspects of the surrounding environment as it can, to process that information and interact with people accordingly. To achieve a solution that is effective for this concept, a study of persuasive systems is presented in this document. An architecture was developed in order to provide an infrastructure for the development of persuasive applications. An authoring tool was also implemented in order to allow the creation of context aware persuasive applications by users without programming skills. Furthermore, a persuasive application prototype was developed as proof of concept for this study. Usability tests were performed to analyze if users could successfully create the application prototype, named Smart Bins, using the proposed framework. Further user tests were executed with children, the target users of the application prototype, to evaluate its usability and persuasiveness. A description of the Smart Bins application as well as the results of the user tests are presented in this thesis. The results provide further understanding and new perspectives regarding the use of persuasive technologies as interactive computer products, designed to change people’s habits, therefore helping to improve human’s attitudes and behaviours towards important matters like environmental preservation.
APA, Harvard, Vancouver, ISO, and other styles
6

Valtin, Georg, and Daniel Pietschmann. "Persuasive Kommunikation in Computerspielen." Thesis, Universitätsbibliothek Chemnitz, 2008. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-200801404.

Full text
Abstract:
Seit Menschen miteinander kommunizieren gibt es Persuasion, also das Bestreben, den Kommunikationspartner zu beeinflussen. Bereits in der Antike wurde dieses Handwerk in Form der klassischen Rhetorik systematisiert und gezielt eingesetzt. In den vergangenen Jahren gab es Versuche, diese etablierten Konzepte auf interaktive Medien zu übertragen, was aber nur ansatzweise gelang. Um den Besonderheiten interaktiver Medien gerecht zu werden, sollten ihre prozesshafte Natur und ihre Wechselwirkungen mit den Aktionen des Nutzers im Mittelpunkt stehen. Genau das ist beim Konzept der prozeduralen Rhetorik von Ian Bogost der Fall, weshalb dieser Ansatz als Grundlage der hier vorgenommenen Untersuchungen zu persuasiven Computerspielen dient. Im Rahmen der Arbeit werden zudem die unterschiedlichen Formen der Rhetorik vorgestellt und die Notwendigkeit der Berücksichtigung prozeduraler Rhetorik dargelegt. Anhand der Beispiele The McDonald's Videogame und America's Army verdeutlichen die Autoren den Einsatz verschiedener persuasiver Techniken aus klassischer und prozeduraler Rhetorik.
APA, Harvard, Vancouver, ISO, and other styles
7

Power, Tristan J. "Suetonius : the hidden persuader." Thesis, University of Reading, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.486341.

Full text
Abstract:
This is the first full literary study ofthe biographer Suetonius in over fifty years and the first one ever in English. Previous works on the author have focused primarily on his life and society or on historical matters associated with his sources. I look instead at Suetonius as a writer, someone he is often denied being. I utilise current theories on ancient historical writers' use ofthe rhetorical arts ofpersuasion, bringing to bear the recently accepted perspective that ancient historical writing differed fundamentally from its modern counterpart in the amount of licence granted to the author for distortion and invention. My aim is to reveal Suetonius as sophisticated and talented, by interpreting his Lives ofthe Caesars on their own terms as rhetorical and literary achievements. The biographies' appearance of objectivity emerges as a deceptive device by which they convince the reader ofa predetermined conclusion. The thesis has two parts. The first is concerned with combating the widely held opinion that Suetonius has no style. The introductory chapter surveys the scholarship on Suetonius, outlining the neglected areas to be pursued and the orthodox views with which the study will contend. Chapter 2 then establishes the place ofthe Caesars within the historical traditions and adduces analogies with Caesar's commentarii, Pliny's Letters, and various technical works. In Chapter 3, Suetonius' prose is closely examined, especially his pervasive manipulation of material through diuisio. The second part of the thesis explores the moralistic dimension of Suetonius' Lives. Chapter 4 is devoted to Suetonius' conception of character and how it is articulated in each Life through the organisation of virtues and vices. Chapter 5 then opens up a new field in Suetonian studies by asking whether the biographer was capable even of poetical allusion to reinforce his character-portrayals. Finally, Chapter 6 draws conclusions.
APA, Harvard, Vancouver, ISO, and other styles
8

Valtin, Georg Pietschmann Daniel Geier Ruth. "Persuasive Kommunikation in Computerspielen." [S.l. : s.n.], 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Massoni, Maria Izabel de Oliveira. "A forma da persuasão." [s.n.], 2003. http://repositorio.unicamp.br/jspui/handle/REPOSIP/269269.

Full text
Abstract:
Orientador: Ingedore G. V. Koch
Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem
Made available in DSpace on 2018-08-03T07:10:22Z (GMT). No. of bitstreams: 1 Massoni_MariaIzabeldeOliveira_D.pdf: 4848099 bytes, checksum: 702e6915166866e29b93acc649715998 (MD5) Previous issue date: 2003
Resumo: Com base nos estudos de Perelman e Olbrechts- Tyteca (1996), que concebem o ato de argumentar como o processo em que se utilizam técnicas "que permitem provocar ou aumentar a adesão dos espíritos às teses que se lhes apresentam ao seu assentimento" (p. 4), esta pesquisa centra-se em analisar os tipos de relações sociocomunicativas que se manifestam em dois tipos específicos superestruturais do gênero opinativo e em seus desdobramentos na superfície textual, a partir das duas situações discursivas envolvidas nos atos de provocar e aumentar a adesão. Dado que uma tipologia deve considerar a situação sociocomunicativa, tentamos verificar em que medida as categorias esquemáticas relativas a esse gênero apresentam propriedades específicas ao "acolherem", já na sua "fôrma", esses dois tipos de situação. Nesse sentido, provocar a adesão prevê um contexto polêmico de interação, de disputa pela "verdade", com presumida divergência (pelo menos em algum ponto) entre orador e auditório, a respeito de um tópico (ou parte dele); já o aumentar a adesão requer um contexto em que há, por parte do orador, uma presunção de garantia de adesão do público à sua tese. À luz da teoria polifônica de Ducrot e dos trabalhos de Perelman e Olbrechts- Tyteca, propomos, neste trabalho, um tipo superestrutural que complementa o tipo argumentativo "stricto sensu", apresentado por Koch e Fávero (1987). Assim, postulamos, para a conquista de adesão, com a presumida polêmica instaurada, a situação de redefmição/realinhamento de conceitos, "acolhida" pelo esquema canônico com as categorias Acordo - Desacordo Argumentos - Conclusão; para o aumento da adesão, com a presunção de garantia dessa adesão, a situação de reiteração de conceitos, "acolhida" pelo esquema Premissa - Argumentos - (Contra-Argumentos) - Conclusão
Abstract: The purpose of this research is to analyze the types of socio-communicative relations expressed in two specific super structural kinds of opinion genre and their developments on textual surface based on Perelman and Olbrechts- Tyteca (1996). Two discursive situations will be taken into account: provoke and increase adherence. Any typology should consider the socio-communicative situation. We tried to verify how the schematic categories related to this genre present specific properties when these two types of situations are considered in their very conception. This way, the adherence supposes that an interaction polemical context of struggle for the "truth" with an assumed divergence between the speaker and the audience exists (at least at some point). The increase of adherence requires a context in which there is an assumption of adherence guaranteed by the audience to the speaker' s statement. We propose a super structural typology that supplements the argumentative 'stricto sensu' type presented by Kock and Favero (1987). Our proposal is based upon Ducrot polyphonic theory and Perelman studies. The situation of redefinition/realignment of concepts within the canonical categories of Agreement - Disagreement - Argument -Conclusion is claimed to the conquest of adherence. The situation of reinforcing the concepts within the schema Premise - Arguments - (Counter-Arguments) - Conclusion is claimed to the increase of adherence
Doutorado
Doutor em Linguística
APA, Harvard, Vancouver, ISO, and other styles
10

S, Thiago Denise Baumer de. "Persuasive discourse in advertising." reponame:Repositório Institucional da UFSC, 1994. https://repositorio.ufsc.br/xmlui/handle/123456789/157837.

Full text
Abstract:
Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão
Made available in DSpace on 2016-01-08T18:40:25Z (GMT). No. of bitstreams: 1 100358.pdf: 61123676 bytes, checksum: da06193c28791713aeff4641c89e41b5 (MD5) Previous issue date: 1994
Análise lingüística dos estágios usados pelos agentes de propaganda da revista Veja para persuadir os leitores a comprar ou usar os produtos apresentados. Estudo de dois tipos de aspectos da propaganda comercial e de prestígio com apresentação das ideologias presentes nestas propagandas.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Persuase"

1

Stahl, Christine. Persuasive communication: Recycling, how to persuade Londoners to recycle their waste. London: LCP, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Archer, Juliet. Persuade me. Leicester: W.F. Howes, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

How to persuade people who don't want to be persuaded: Get what you want--every time! United States: JOHN WILEY & SONS (NJ), 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Yildiz, Muhamet. Waiting to persuade. Cambridge, MA: Massachusetts Institute of Technology, Dept. of Economics, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Lauren, Spencer, ed. Writing to persuade. New York: Rosen Central, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Speaking to persuade. Fort Worth, TX: Harcourt Brace College, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Child, Lee. Persuader. New York: Random House Publishing Group, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Child, Lee. Persuader. London: Random House Publishing Group, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Wells, Randall A. Stretch: Explore, explain, persuade. Upper Saddle River, N.J: Prentice Hall, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

The power to persuade. Boston: Houghton Mifflin, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Persuase"

1

Preece, Jennifer J. "I Persuade, They Persuade, It Persuades!" In Persuasive Technology, 2–3. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13226-1_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Hamari, Juho, Jonna Koivisto, and Tuomas Pakkanen. "Do Persuasive Technologies Persuade? - A Review of Empirical Studies." In Persuasive Technology, 118–36. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07127-5_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Mara, Andrew. "Persuade with Personas." In UX on the Go, 150–56. New York, NY: Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429277238-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

German, Kathleen M. "Speeches to Persuade." In Principles of Public Speaking, 212–33. 20th Edition. | New York : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9781003016519-17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Martin, Margaret. "Persuade or obey." In Contemporary Perspectives on Legal Obligation, 153–72. Abingdon, Oxon ; New York, NY : Routledge, 2020. | “A Glasshouse book”: Routledge, 2020. http://dx.doi.org/10.4324/9780429293412-10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Close, Jean-Paul, and Jaap Ham. "Persuasive Communication." In AiREAS: Sustainocracy for a Healthy City, 1–29. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45620-1_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Patzer, Gordon L. "Persuasive Communication." In The Physical Attractiveness Phenomena, 183–224. Boston, MA: Springer US, 1985. http://dx.doi.org/10.1007/978-1-4757-0202-6_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Grace, Lindsay. "Persuasive Play." In Doing Things with Games, 123–44. First edition. | Boca Raton, FL : CRC Press/Taylor & Francis Group, 2019.: CRC Press, 2019. http://dx.doi.org/10.1201/9780429429880-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Sturm, Janienke. "Persuasive Technology." In Handbook of Smart Homes, Health Care and Well-Being, 1–9. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-01904-8_56-1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Sturm, Janienke. "Persuasive Technology." In Handbook of Smart Homes, Health Care and Well-Being, 3–12. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-01583-5_56.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Persuase"

1

Ham, Jaap, Cees Midden, and Femke Beute. "Can ambient persuasive technology persuade unconsciously?" In the 4th International Conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1541948.1541988.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Espinoza, Geovanna Evelyn Taype, and Maria Cecilia Calani Baranauskas. "Designing Socially-Aware Persuasive Systems: a Proposed Framework." In Seminário Integrado de Software e Hardware. Sociedade Brasileira de Computação - SBC, 2020. http://dx.doi.org/10.5753/semish.2020.11332.

Full text
Abstract:
Every designer wants their computer systems design to be used by their target audiences. However, the lack of formal support from the persuasive design approaches often leads their projects to fail. In this work we propose a framework with methods, artifacts, tools and steps as a guide to design persua-sive technologies, drawing on the socially- aware design perspective. A case study briefly presented illustrates the use of the framework. Results suggest potential benefits of the proposed framework.
APA, Harvard, Vancouver, ISO, and other styles
3

Munigala, Vitobha, Abhijit Mishra, Srikanth G. Tamilselvam, Shreya Khare, Riddhiman Dasgupta, and Anush Sankaran. "PersuAIDE ! An Adaptive Persuasive Text Generation System for Fashion Domain." In Companion of the The Web Conference 2018. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3184558.3186345.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Gvarishvili, Zeinab. "Comparative analyses of skincare product advertisements in Georgian and English." In Eighth Brno Conference on Linguistics Studies in English. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9767-2020-2.

Full text
Abstract:
Across the gamut of media formats – from television to the Internet – beauty product advertising influences consumers on a daily basis. Each advertisement seeks to persuade potential buyers of the product's value, or even its necessity for the buyer's well-being and self-image. These techniques, sometimes manipulative in nature, affect consumers’ self-concepts. One of the signature strengths of the beauty advertisement lies in its ability to transform seemingly mundane objects into highly desirable products. In some cases, the beauty industry uses buzzwords and scientific words to convince consumers of a product's value; these linguistic devices describe the product's apparent capabilities and appeal to the consumer's ego by suggesting that the product will enhance the assets the consumer already possesses. All things considered, the present paper deals with a comparative study of skincare product advertisements in English and Georgian and focuses on the use of persuasive strategies, buzzwords and scientific terminology in the advertisements that manipulate and influence potential consumers.
APA, Harvard, Vancouver, ISO, and other styles
5

Prost, Sebastian, Johann Schrammel, Kathrin Röderer, and Manfred Tscheligi. "Contextualise! personalise! persuade!" In the 15th international conference. New York, New York, USA: ACM Press, 2013. http://dx.doi.org/10.1145/2493190.2494434.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Déléant, Laura, Christian Bastien, and Valérie Fointiat. "Are persuasive items attractive and persuasive?" In IHM '19: 31e Conférence Francophone sur l'Interaction Homme-Machine. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3366551.3370348.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Fogg, BJ. "Persuasive computers." In the SIGCHI conference. New York, New York, USA: ACM Press, 1998. http://dx.doi.org/10.1145/274644.274677.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Muchinenyika, Simon H., Oliver Weede, and Hippolyte N. Muyingi. "Persuasive souvenir." In the 13th Participatory Design Conference. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2662155.2662225.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Wilson, Emma D., Sumi Helal, Christopher N. Bull, and Mahsa Honary. "Persuasive Health." In PervasiveHealth'19: The 13th International Conference on Pervasive Computing Technologies for Healthcare. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3329189.3329245.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Ogawa, Kohei, Christoph Bartneck, Daisuke Sakamoto, Takayuki Kanda, Tetsuo Ono, and Hiroshi Ishiguro. "Can an android persuade you?" In RO-MAN 2009 - The 18th IEEE International Symposium on Robot and Human Interactive Communication. IEEE, 2009. http://dx.doi.org/10.1109/roman.2009.5326352.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Persuase"

1

Schwartzstein, Joshua, and Adi Sunderam. Using Models to Persuade. Cambridge, MA: National Bureau of Economic Research, July 2019. http://dx.doi.org/10.3386/w26109.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Moretz, Colleen. Dressed to Persuade: Seeing Red. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1619.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Tella, Rafael Di, Sebastian Galiani, and Ernesto Schargrodsky. Persuasive Propaganda during the 2015 Argentine Ballotage. Cambridge, MA: National Bureau of Economic Research, September 2019. http://dx.doi.org/10.3386/w26321.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Hankins, Dennis. Persuasive Aid: Looking the Gift Horse in the Mouth. Fort Belvoir, VA: Defense Technical Information Center, September 1998. http://dx.doi.org/10.21236/ada443844.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Gerber, Alan, Daniel Kessler, and Marc Meredith. The Persuasive Effects of Direct Mail: A Regression Discontinuity Approach. Cambridge, MA: National Bureau of Economic Research, July 2008. http://dx.doi.org/10.3386/w14206.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Bosch, Mariano, and Adrian Rubli. Increasing Retirement Savings through Access Points and Persuasive Messages: Evidence from Mexico. Inter-American Development Bank, April 2019. http://dx.doi.org/10.18235/0001772.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Moreno López, B. The use of pseudoscience and experimentation as a persuasive resource in new advertising communication trends. Revista Latina de Comunicación Social, November 2018. http://dx.doi.org/10.4185/rlcs-2018-1315en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Simonov, Andrey, Szymon Sacher, Jean-Pierre Dubé, and Shirsho Biswas. The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic. Cambridge, MA: National Bureau of Economic Research, May 2020. http://dx.doi.org/10.3386/w27237.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

Full text
Abstract:
The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (but not only there) the essential and productive content comes from the recipient. The subject of this quantitative and qualitative linguistic analysis is the title testimonial as a rapidly growing persuasive (promotional) trend in (new) media and a response to the challenges of the modern society.
APA, Harvard, Vancouver, ISO, and other styles
10

Priming Power to Influence and Persuade. IEDP Ideas for Leaders, December 2013. http://dx.doi.org/10.13007/289.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Persuase' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography