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Willmore, Christopher. "Targeted persuasive advertising." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/1550.
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The three essays of this thesis consider a firm’s choice of advertising campaign when advertising may be conditioned on the preferences of individual consumers. In essay one, I show that a monopolist will use such advertising to turn sub-marginal consumers, who are not quite willing to pay for the good, into marginal consumers who are indifferent to paying for the good or going without it. The second essay considers the use of targeted advertising in duopoly, when one of the firms does not have access to advertising. I find that advertising will target those consumers most likely to switch to the non-advertising firm. Each firm sets a price just high enough to capture the consumers on either side of the advertising 'barrier’. The third essay looks at targeted
advertising in the context of Canadian public health. When the goals of government and industry are aligned, advertising by the firm may be an alternative superior to government advertising in the form of a public health education campaign.
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Natalino, Laís Gonçalves. "Tradução e persuasão." reponame:Repositório Institucional da UFSC, 2014. https://repositorio.ufsc.br/xmlui/handle/123456789/129111.
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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Estudos da Tradução, Florianópolis, 2014.Made available in DSpace on 2015-02-05T20:42:32Z (GMT). No. of bitstreams: 1 329786.pdf: 2097887 bytes, checksum: 149c46ac0b752dddb84484405a812cdd (MD5) Previous issue date: 2014
Ancorado na concepção teórica funcionalista de Nord (1991), Vermeer (1986) e Zipser (2002), este trabalho debruça-se sobre duas das maiores forças da atualidade globalizada: a publicidade e a tradução. A tradução, vista sob o viés funcionalista, é considerada comunicação intercultural, e o tradutor, com foco no receptor, tem o papel de mediador cultural e determina as estratégias de produção textual com base nas informações obtidas a partir deste. Sob esse enfoque, a pesquisa tem por objetivo analisar duas campanhas publicitárias da marca Havaianas, veiculadas no Brasil e nos Estados Unidos, em 2012, a fim de identificar um possível deslocamento de enfoque, observar como eles se revelam nos textos e como são percebidos no momento da recepção. Para tanto, utilizou-se o modelo de análise textual orientada à tradução de Nord (1991), a Gramática do Design Visual de Kress e van Leeuwen (2006) e a coleta de dados por meio de um questionário semiestruturado, o qual almejou a observação da recepção dos anúncios do corpus. A investigação confirma que, para a tradução de materiais publicitários, é essencial considerar o contexto de recepção dos anúncios, isto é, o público, a cultura-avo e os fatores que influenciam direta e indiretamente na recepção desses textos e que, consequentemente, influenciam em sua produção. Além disso, constatou-se que um mesmo anúncio não funciona de forma semelhante quando veiculado em diferentes ambientes culturais, sendo assim, um processo de tradução focado na audiência, torna-se uma das formas de viabilizar a concretização da intenção comunicativa que deu origem ao texto, no caso dos anúncios, a promoção da marca e do produto e, consequentemente, a motivação para compra.
Abstract : Anchored in functionalist theoretical conception of Nord (1991), Vermeer (1986) and Zipser (2002), this work focuses on two of the major forces of globalized society: advertising and translation. Translation view, under the functionalist bias, is considered intercultural communication, and the translator, focusing on the receiver, has the role of cultural mediator and determines the strategies of textual production based on information of the audience. Under this approach, the study aims to analyze two advertising campaigns of the Havaianas brand, aired in Brazil and in the United States in 2012, in order to identify a possible displacement of focus, observe how this displacement is revealed in the texts and how it is perceived in the reception process. For so, we used the translation textual analysis model Nord (1991), the Grammar of Visual Design of Kress and van Leeuwen (2006) and data collected through a semi-structured questionnaire, which craved the observation of the ads reception. The research confirms that for the translation of advertising materials it is essential to consider the context of receiving the ads, that is to say, the public, the target-culture and the factors that influence directly and indirectly in the reception of these texts and, consequently, influence in its production. Moreover, it was found an ad does not work in a similar way when conveyed in different cultural environments, thus, a translation process focused on the audience becomes one of the ways of ensuring the substantiation of communicative intent that gave rise to the text, in case of the translation of ads: promotion of the brand, the product and consequently the motivation for purchase.
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Benkar, Rohan Sudhir. "Configurable Persuasive Games." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1373323538.
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Weirich, Dirk. "Persuasive password security." Thesis, University College London (University of London), 2006. http://discovery.ucl.ac.uk/1446157/.
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An organization that gives users access to computing resources via a password mechanism needs to ensure that they perform certain secure behaviours if it wants those resources to be protected adequately. The research problem this thesis seeks to address is the question of how the likelihood of users performing these behaviours can be increased when some of those behaviours can neither be enforced nor monitored adequately. The primary substantive contribution of the thesis is a grounded theory model of the process users go through when choosing password-related behaviours in the absence of any organizational efforts to influence this choice. The model is subsequently extended to incorporate the effect on user behaviour of password regulations and their associated punishment regimes. The thesis then presents a discourse-analytic investigation of the interpretative repertoires users draw on to describe aspects of password security, and of the effect of those repertoires on users' password practices. This investigation also shows that users might at times structure their discourse about password security issues in a manner that makes it possible for them to justify malpractice. The use of discourse analysis to investigate these issues is a methodological contribution to the field of human-computer interaction. The opportunistic use of quantitative data that had been collected prior to a re-conceptualisation of the research approach is used to examine the extent to which users violate password regulations. An analysis of all the qualitative data collected allows a first insight into the specific insecure behaviours that users choose in particular situations. Persuasive password security, an integration of all these findings into an applicable approach to improving user behaviour, is presented, and specific recommendations on how to improve users' password practices in organizations are made.
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Lobo, Pedro Jorge Gonçalves. "Developing persuasive interfaces." Master's thesis, FCT - UNL, 2009. http://hdl.handle.net/10362/1973.
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MSCC Dissertation in Computer EngineeringNowadays, computers are indispensable tools for most people. Since computers’ role is to make everyone’s life easier, systems can be built to be of even more assistance. While today people have to learn how to interact with computers, in the future, instead of having to do that, computer systems will be blended in our everyday things. It is expected that technology will come to a point where it is natural to interact with it like with every other object. Computers have been gaining their space in our lives being considered machines that can do almost anything. This master thesis has the purpose of studying how computers can be used as persuasive technology. To build persuasive systems it is important to know that humans are very different from each other. Given this idea it is of extreme importance that the system is able to determine as much aspects of the surrounding environment as it can, to process that information and interact with people accordingly. To achieve a solution that is effective for this concept, a study of persuasive systems is presented in this document. An architecture was developed in order to provide an infrastructure for the development of persuasive applications. An authoring tool was also implemented in order to allow the creation of context aware persuasive applications by users without programming skills. Furthermore, a persuasive application prototype was developed as proof of concept for this study. Usability tests were performed to analyze if users could successfully create the application prototype, named Smart Bins, using the proposed framework. Further user tests were executed with children, the target users of the application prototype, to evaluate its usability and persuasiveness. A description of the Smart Bins application as well as the results of the user tests are presented in this thesis. The results provide further understanding and new perspectives regarding the use of persuasive technologies as interactive computer products, designed to change people’s habits, therefore helping to improve human’s attitudes and behaviours towards important matters like environmental preservation.
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Valtin, Georg, and Daniel Pietschmann. "Persuasive Kommunikation in Computerspielen." Thesis, Universitätsbibliothek Chemnitz, 2008. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-200801404.
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Seit Menschen miteinander kommunizieren gibt es Persuasion, also das Bestreben, den Kommunikationspartner zu beeinflussen. Bereits in der Antike wurde dieses Handwerk in Form der klassischen Rhetorik systematisiert und gezielt eingesetzt. In den vergangenen Jahren gab es Versuche, diese etablierten Konzepte auf interaktive Medien zu übertragen, was aber nur ansatzweise gelang. Um den Besonderheiten interaktiver Medien gerecht zu werden, sollten ihre prozesshafte Natur und ihre Wechselwirkungen mit den Aktionen des Nutzers im Mittelpunkt stehen. Genau das ist beim Konzept der prozeduralen Rhetorik von Ian Bogost der Fall, weshalb dieser Ansatz als Grundlage der hier vorgenommenen Untersuchungen zu persuasiven Computerspielen dient. Im Rahmen der Arbeit werden zudem die unterschiedlichen Formen der Rhetorik vorgestellt und die Notwendigkeit der Berücksichtigung prozeduraler Rhetorik dargelegt. Anhand der Beispiele The McDonald's Videogame und America's Army verdeutlichen die Autoren den Einsatz verschiedener persuasiver Techniken aus klassischer und prozeduraler Rhetorik.
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Power, Tristan J. "Suetonius : the hidden persuader." Thesis, University of Reading, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.486341.
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This is the first full literary study ofthe biographer Suetonius in over fifty years and the first one ever in English. Previous works on the author have focused primarily on his life and society or on historical matters associated with his sources. I look instead at Suetonius as a writer, someone he is often denied being. I utilise current theories on ancient historical writers' use ofthe rhetorical arts ofpersuasion, bringing to bear the recently accepted perspective that ancient historical writing differed fundamentally from its modern counterpart in the amount of licence granted to the author for distortion and invention. My aim is to reveal Suetonius as sophisticated and talented, by interpreting his Lives ofthe Caesars on their own terms as rhetorical and literary achievements. The biographies' appearance of objectivity emerges as a deceptive device by which they convince the reader ofa predetermined conclusion. The thesis has two parts. The first is concerned with combating the widely held opinion that Suetonius has no style. The introductory chapter surveys the scholarship on Suetonius, outlining the neglected areas to be pursued and the orthodox views with which the study will contend. Chapter 2 then establishes the place ofthe Caesars within the historical traditions and adduces analogies with Caesar's commentarii, Pliny's Letters, and various technical works. In Chapter 3, Suetonius' prose is closely examined, especially his pervasive manipulation of material through diuisio. The second part of the thesis explores the moralistic dimension of Suetonius' Lives. Chapter 4 is devoted to Suetonius' conception of character and how it is articulated in each Life through the organisation of virtues and vices. Chapter 5 then opens up a new field in Suetonian studies by asking whether the biographer was capable even of poetical allusion to reinforce his character-portrayals. Finally, Chapter 6 draws conclusions.
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Valtin, Georg Pietschmann Daniel Geier Ruth. "Persuasive Kommunikation in Computerspielen." [S.l. : s.n.], 2008.
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Massoni, Maria Izabel de Oliveira. "A forma da persuasão." [s.n.], 2003. http://repositorio.unicamp.br/jspui/handle/REPOSIP/269269.
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Orientador: Ingedore G. V. KochTese (doutorado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem
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Resumo: Com base nos estudos de Perelman e Olbrechts- Tyteca (1996), que concebem o ato de argumentar como o processo em que se utilizam técnicas "que permitem provocar ou aumentar a adesão dos espíritos às teses que se lhes apresentam ao seu assentimento" (p. 4), esta pesquisa centra-se em analisar os tipos de relações sociocomunicativas que se manifestam em dois tipos específicos superestruturais do gênero opinativo e em seus desdobramentos na superfície textual, a partir das duas situações discursivas envolvidas nos atos de provocar e aumentar a adesão. Dado que uma tipologia deve considerar a situação sociocomunicativa, tentamos verificar em que medida as categorias esquemáticas relativas a esse gênero apresentam propriedades específicas ao "acolherem", já na sua "fôrma", esses dois tipos de situação. Nesse sentido, provocar a adesão prevê um contexto polêmico de interação, de disputa pela "verdade", com presumida divergência (pelo menos em algum ponto) entre orador e auditório, a respeito de um tópico (ou parte dele); já o aumentar a adesão requer um contexto em que há, por parte do orador, uma presunção de garantia de adesão do público à sua tese. À luz da teoria polifônica de Ducrot e dos trabalhos de Perelman e Olbrechts- Tyteca, propomos, neste trabalho, um tipo superestrutural que complementa o tipo argumentativo "stricto sensu", apresentado por Koch e Fávero (1987). Assim, postulamos, para a conquista de adesão, com a presumida polêmica instaurada, a situação de redefmição/realinhamento de conceitos, "acolhida" pelo esquema canônico com as categorias Acordo - Desacordo Argumentos - Conclusão; para o aumento da adesão, com a presunção de garantia dessa adesão, a situação de reiteração de conceitos, "acolhida" pelo esquema Premissa - Argumentos - (Contra-Argumentos) - Conclusão
Abstract: The purpose of this research is to analyze the types of socio-communicative relations expressed in two specific super structural kinds of opinion genre and their developments on textual surface based on Perelman and Olbrechts- Tyteca (1996). Two discursive situations will be taken into account: provoke and increase adherence. Any typology should consider the socio-communicative situation. We tried to verify how the schematic categories related to this genre present specific properties when these two types of situations are considered in their very conception. This way, the adherence supposes that an interaction polemical context of struggle for the "truth" with an assumed divergence between the speaker and the audience exists (at least at some point). The increase of adherence requires a context in which there is an assumption of adherence guaranteed by the audience to the speaker' s statement. We propose a super structural typology that supplements the argumentative 'stricto sensu' type presented by Kock and Favero (1987). Our proposal is based upon Ducrot polyphonic theory and Perelman studies. The situation of redefinition/realignment of concepts within the canonical categories of Agreement - Disagreement - Argument -Conclusion is claimed to the conquest of adherence. The situation of reinforcing the concepts within the schema Premise - Arguments - (Counter-Arguments) - Conclusion is claimed to the increase of adherence
Doutorado
Doutor em Linguística
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S, Thiago Denise Baumer de. "Persuasive discourse in advertising." reponame:Repositório Institucional da UFSC, 1994. https://repositorio.ufsc.br/xmlui/handle/123456789/157837.
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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e ExpressãoMade available in DSpace on 2016-01-08T18:40:25Z (GMT). No. of bitstreams: 1 100358.pdf: 61123676 bytes, checksum: da06193c28791713aeff4641c89e41b5 (MD5) Previous issue date: 1994
Análise lingüística dos estágios usados pelos agentes de propaganda da revista Veja para persuadir os leitores a comprar ou usar os produtos apresentados. Estudo de dois tipos de aspectos da propaganda comercial e de prestígio com apresentação das ideologias presentes nestas propagandas.
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Sydow, André, and Gustav Wicklén. "Persuasive design ikontexten e-handel : Persuasive Systems Design-modellen som verktyg för utvärdering av Persuasive design-element inom området e-handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29697.
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In this paper, we examine the persuasive design in e-commerce. This is an area with a strong representation of the design elements that can be classified as persuasive (Alhammand & Gulliver, 2014). Despite this, the spread of studies investigating persuasive design elements in e-commerce basically non-existent. We use the PSD model (Oinas-Kukkonen & Harjumaa, 2009) to identify the presence of persuasive design element on four e-commerce sites through quantitative mapping. The quantitative mapping allows us to carry out a qualitative study of the PSD model as a tool for the identification of these elements in the context of e-commerce sites. We could see that a majority of the design principles were found on the investigated e-commerce sites, the presence was highest among the design principles that is about the system's credibility, as well as those that guide the user to the intended target behavior. In the evaluation of PSD model, we identified direct dependencies between individual design principles and the need for user evaluations. We found some problems with interpreting the design principles to be applied to them in the context of e-commerce, which suggests that a clarification of designprincipera would be desirable.I den här uppsatsen undersöker vi persuasive design inom e-handel. Detta är ett område som uppvisar en kraftig representation av design-element som kan klassificeras som persuasive (Alhammand & Gulliver, 2014). Trots detta så är utbredningen av studier som undersöker persuasive design-element inom e-handel i princip obefintlig. Vi använder oss av PSD-modellen (Oinas-Kukkonen & Harjumaa, 2009) för att identifiera förekomsten av persuasive design-element på fyra stycken e-handelsplatser genom en kvantitativ kartläggning. Den kvantitativa kartläggningen gör vi för att kunna genomföra en kvalitativ undersökning av PSD-modellen som verktyg för identifiering av dessa element i kontexten e-handelsplatser. Vi kunde se att en majoritet av designprinciperna återfanns på de undersökta e-handelsplatserna, förekomsten var högst hos de designprinciper som handlar om systemets kredibilitet samt de som guidar användaren till det tänkta målbeteendet. I utvärderingen av PSD-modellen identifierade vi direkta beroenden mellan enskilda designprinciper och ett behov av användarutvärderingar. Vi fann vissa problem med att tolka designprinciperna för att kunna appliceras dem på kontexten e-handelsplats, vilket talar för att ett förtydligande av designprincipera skulle kunna vara eftersträvansvärt.
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Hamby, Anne Marie. "Tell Me About Your Experience: How Consumer Narratives Persuade." Diss., Virginia Tech, 2014. http://hdl.handle.net/10919/25873.
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My dissertation explores how people are persuaded by narratives. The first essay is a
review of the literature over the past decade where I develop and then apply an overarching
framework to synthesize the empirical work that examine antecedents and consequences of
narrative persuasion as well as moderators and mediators that are involved in this process. In
the second essay, I adopt a structural equations approach to examine the process through
which consumers are persuaded by online consumer reviews, a common form of
consumer narrative. A review that reads like a narrative (story) is likely to evoke
transportation into that review, which affects persuasion-related outcomes. Across three
studies, I explore how variables identified in essay 1 and important to the persuasion-related
literature affect this process. In the third essay, I adopt an experimental approach to further
explore the process of reflection, which is introduced in essay one. I demonstrate that
this process is distinct from transportation, and that mediates the relationship between
transportation and persuasion-related outcomes.Ph. D.
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Oliveira, Rúbia Liz Vogt de. "Controvérsias : persuasão racional na ciência." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2011. http://hdl.handle.net/10183/40118.
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Diferentemente do que alegam visões idealizadas da ciência, as controvérsias não são fenômenos marginais na história da ciência, mas o âmbito próprio do desenvolvimento crítico do saber científico. As interações polêmicas são campo de atividade da racionalidade científica. Partindo do exame da tricotomia de tipos de polêmicas de Marcelo Dascal – constituída por discussão, disputa e controvérsia – objetiva-se caracterizar as polêmicas e traçar relações entre elas, especialmente no que tange às suas respectivas racionalidades. A proposta não se restringe a apontar consensos e dissensos entre a racionalidade dura da discussão, a irracionalidade da disputa e a racionalidade branda da controvérsia; tenciona-se o “diálogo entre racionalidades”. A interação entre as racionalidades – preservando as características de cada racionalidade, pois não se projeta reduzir uma racionalidade à outra –, possibilita o alargamento do escopo de atuação das racionalidades. A tricotomia de tipos de Marcelo Dascal escapa a tendência de dicotomização do par discussão/disputa, o qual foi tradicionalmente tido por exaustivo. Sob tal perspectiva, a controvérsia se apresenta como uma via alternativa. A racionalidade branda conduz a persuasão racional – objetivo da controvérsia. A controvérsia permite, ainda, a emergência de idéias inovadoras, o que faz dessa polêmica motor da ciência. Marcello Pera opera uma volta a Aristóteles para resgatar a função cognitiva que retórica e dialética desempenham na argumentação persuasiva da ciência. Para Pera, o foco na argumentação persuasiva da ciência revela aspectos da prática científica que foram esquecidos pelas propostas tradicionais (metodologistas) e que não receberam tratamento adequado de propostas contemporâneas (anti-metodologistas). Segundo M. Pera, o desafino das opiniões sobre a descrição e a explicação dos fatos alegadamente recorrentes do desalinho entre os fatos do mundo e as descrições do mundo gera as polêmicas na ciência. A racionalidade persuasiva empregada nas interações polêmicas visa ao convencimento não apenas dos contendores, mas também da comunidade concernente ao debate. A prática de uma argumentação persuasiva da ciência é o ponto-chave para a confluência das idéias de Marcelo Dascal e Marcello Pera. Em decorrência desses novos entendimentos acerca da ciência, emerge uma nova visão da racionalidade científica: mais flexível, sensível aos papéis da audiência e do contexto e valorada no seu empenho cognitivo. Essa racionalidade, abordada desde um ponto de vista humano, permite a emersão de conclusões razoáveis ou convincentes.Unlike idealized views of science claim, controversies are not marginal phenomena in the history of science but the proper domain of scientific knowledge’s critical development. Polemical exchange are the field of activity of scientific rationality. Based on the exam of the Marcelo Dascal’s trichotomy of polemical exchange types – consisting of discussion, dispute and controversy – the objective is to characterize the controversy and to trace the relations between them, especially in regard to their respective rationalities. The proposal is not restricted to pointing out consensus and disagreements among the hard rationality of the discussion, the irrationality of the dispute and the soft rationality of controversy. The "dialogue between rationalities” is aimed. The interaction between rationalities – preserving the characteristics of each rationality, since it is not projected to reduce one rationality into the other – makes it possible to extend the scope of work of rationalities. The trichotomy of types of M. Dascal escapes from the tendency to dichotomization of the pair discussion/dispute, which is traditionally regarded as exhaustive. Controversy is presented as an alternative way between hard rationality and irrationality. The soft rationality leads rational persuasion – the proper aim of controversy. Controversy also allows the emergence of innovative ideas, which makes this polemic the engine of science. Marcello Pera turns back to Aristotle to rescue the cognitive function that rhetoric and dialectic play in the persuasive argumentation of science. For Pera, the focus on the persuasive argumentation of science reveals aspects of scientific practice that have been overlooked by traditional proposals (methodologists) and that have not received proper treatment from contemporary proposals (anti-methodologists). According to M. Pera, polemics in science are generated by the missmatch between descriptions fail to capture the facts. The persuasive rationality employed in polemical interactions aims convincing not only the contenders, but also the community concerning the debate. The practice of a persuasive argumentation in science is the key point for the confluence of the ideas from Marcelo Dascal and Marcello Pera. Due to these new understandings about science, a new and more flexible vision of scientific rationality emerge: one, which is sensitive to the role of audience and context in cognitive appraisals. As approached from a human point of view, this new rationality allows the emergence of convincing or reasonable conclusions.
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Costa, Marcella Iole da. "Sociedade, publicidade e diálogo: garoto-bombril em análise." Universidade Presbiteriana Mackenzie, 2012. http://tede.mackenzie.br/jspui/handle/tede/2125.
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This paper tries to verify in which ways the dialogic relations between the advertising discourse and notable events of the community are established in the Bombril's advertisements and if these relations can be considered as persuasive resources of this kind of discourse. For this, it will be seen a succinct part of Brazilian advertisement history, focusing on Bombril brand s history in this context and highlighting the importance of its pitchman. In the same way, it will be shown the basic concepts of the French branch of Discourse Analysis and the Dialogic principles according to Bakhtin (based on Orlandi, 2001; Brait, 2005, 2008; and Fiorin, 2008). Besides, the study makes notes about the main characteristics of the advertisement discourse, as well as the images use in its construction. It is still going to be shown the theoretical possibilities to both text and image analysis in the pieces, once that only the integrated work of them can make possible the complete comprehension of the advertisement message and point out the dialogue with the daily facts proposed by the advertisements. Thus, the present research establishes that the dialogue between community facts and the advertising discourse in Bombril's campaign constitutes an effective persuasive resource when linked to the integration of text and images languages which has also shown itself as a useful tool to maintaining the longevity of the campaign.
O presente trabalho procura verificar de que forma as relações dialógicas entre o discurso publicitário e acontecimentos marcantes da sociedade se estabelecem nas propagandas da Bombril e se tais relações podem ser consideradas como recursos persuasivos desse tipo de discurso. Para tanto, historia-se brevemente a propaganda no Brasil, focalizando-se a marca Bombril nesse contexto e destacando a importância de seu garoto-propaganda. Da mesma forma, apresentam-se conceitos básicos da Análise do Discurso de linha francesa e princípios do Dialogismo, conforme Bakhtin (com base em Orlandi, 2001; Brait, 2005, 2008; e Fiorin, 2008). Além disso, o estudo faz considerações sobre características do discurso publicitário, bem como acerca da utilização da imagem na sua construção. Apresentam-se, ainda, possibilidades teóricas para análises de texto e imagem dentro das peças, uma vez que somente um trabalho integrado de ambos possibilita a plena compreensão da mensagem publicitária e evidencia o diálogo com os fatos do cotidiano proposto pelos anúncios. Sendo assim, a presente pesquisa constata que o diálogo entre fatos da sociedade e o discurso publicitário na campanha da Bombril constitui um eficaz recurso de persuasão se aliado à integração das linguagens textuais e imagéticas que se mostrou também uma eficiente ferramenta de manutenção da longevidade da campanha.
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Larsson, Emma. "CHALLENGING PERSUASIVE PRINCIPLES IN MOBILE APPLICATIONS." Thesis, Blekinge Tekniska Högskola, Institutionen för teknik och estetik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-11382.
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This thesis focuses on persuasion and how principles of persuasion embedded within mobile health applications are there to promote attitude and behavioral change. It includes a background in rhetoric; beginning with the Aristotelian method for persuasion, then stretching on to psychological rhetoric, and finally how the Aristotelian methods have worked its way into everyday society, especially in marketing and games. The thesis then benefits from the rhetoric background as it explores Dr. BJ Fogg’s model of behavior as well as his principles of persuasion. An analysis of the mobile health application “My Fitness Pal” is made. After which the principles are transferred into a mockup designed to fit another context, namely education. This to challenge the authors hypothesis, that the same principles of persuasion used to promote and persuade the user to do a physical activity, can also be used to persuade a user to study.
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Sijadu, Zameka Paula. "Persuasive messages of women in Xhosa." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/5309.
Full textAbstract:
Thesis (MA (African Languages))--University of Stellenbosch, 2010.ENGLISH ABSTRACT: The aim of this study was to explore interpersonal persuasive messages of Xhosaspeaking women. The findings suggest that the majority of attempts at interpersonal persuasion take place in close and often personal relationships. The findings further show that the majority of Xhosa-speaking women tend to persuade those they are familiar with, such as husbands, children, siblings and friends. Specific cultural aspects also influence the persuasive messages of these women, such as collectivism, indirectness, politeness and ubuntu (caring). Research conducted by Cody et al. (1994), Dillard (1989) and Rule et al. (1985) suggests that individuals seek to persuade others for a variety of reasons. They discovered that the most sought-after influence goals are the following: give advice, gain assistance, share activity, change orientation, change relationship, obtain permission and enforce rights and obligations. These seven influence goals cover a large portion of the persuasive landscape, and were dealt with considerably in this research. The data for this research were collected from Xhosa-speaking women situated in the Eastern Cape, specifically in the region of East London. A total of 20 women in the age range of 30 to 45 participated by writing self-reports in which they attempted to influence their friends, colleagues or family members. Participants also had to relate persuasive incidents that recently took place. In addition, they were asked to mention whether the process of gaining compliance was successful or not. The research data were analysed and evaluated against the following: 1. Different types of influence goals 2. Message dimensions (explicitness, dominance and argument) 3. Evidence in a persuasive message 4. Emotional appeals (threat and guilt appeals) 5. Cultural and conversational constraints The data analysis revealed that the findings of this study among Xhosa-speaking women are on par with the findings of the study by S.R. Wilson (2002) on culture and conversational constraints, as well as with other research conducted by Dillard (1998) in the field of message production.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie was om interpersoonlike oorredingsboodskappe van ’n aantal Xhosasprekende vroue te ondersoek. Die bevindinge doen aan die hand dat die meerderheid pogings tot interpersoonlike oorreding in nabye en dikwels persoonlike verhoudings plaasvind. Die bevindinge van die navorsing toon ook dat die meerderheid Xhosasprekende vroue daartoe geneig is om diegene waarmee hulle vertroud is, te oorreed. Dit sluit gades, kinders, broers en susters en vriende in. Sekere kulturele aspekte beïnvloed ook die oorredingsboodskappe van hierdie vroue, soos kollektivisme, indirektheid, beleefdheid en ubuntu (omgee). Navorsing uitgevoer deur Cody et al. (1994), Dillard (1989) en Rule et al. (1985) voer aan dat individue ander mense om verskeie redes probeer oorreed. Hulle het uitgevind dat die algemeenste doelwitte van beïnvloeding die volgende is: gee advies, verkry bystand, deel aktiwiteit, verander oriëntasie, verander verhouding, verkry toestemming, dwing regte af en verpligtinge. Hierdie sewe doelwitte van beïnvloeding dek ’n groot gedeelte van die gebied van oorreding, en word omvattend in hierdie studie behandel. Die data vir die navorsing is ingesamel van Xhosasprekende vroue in die Oos-Kaap, spesifiek in die Oos-Londen-gebied. Twintig vroue tussen die ouderdom van 30 en 45 het deelgeneem deur verslae te skryf waarin hulle gepoog het om hul vriende, kollegas of familielede te beïnvloed. Die deelnemers moes ook verslag doen van oorredingsinsidente wat onlangs plaasgevind het. Hulle is gevra om te meld of die proses om toegewing te verkry suksesvol was al dan nie. Die navorsingsdata is ontleed en teen die volgende geëvalueer: 6. Verskillende soorte doelwitte van beïnvloeding 7. Boodskapdimensies (uitdruklikheid, dominansie en argument) 8. Bewyse in ’n oorredingsboodskap 9. Emosionele beroepe (dreigemente en beroepe om skuldgevoelens) 10. Kulturele en gespreksbeperkings Die data-ontleding het aangetoon dat die bevindinge van hierdie studie onder Xhosasprekende vroue ooreenstem met dié van ’n studie deur S.R. Wilson (2002) oor kulturele en gespreksbeperkings, asook met navorsing deur Dillard (1998) op die gebied van boodskapproduksie.
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Garagnani, Massimiliano. "Belief systems for persuasive discourse planning." Thesis, Durham University, 1999. http://etheses.dur.ac.uk/4302/.
Full textAbstract:
This thesis is concerned with the problem of construction of the logical structure of a persuasive discourse. A persuasive discourse can be defined as a monodirectional form of communication, generated by a speaker in order to convince a hearer about the validity (or fallacy) of a specific belief The construction of the structure of a persuasive discourse is realized, in this work, through the adoption of two basic elements: a belief system and a planning system. The planning system is used as a tool for the automatic generation of the discourse structure (or plan), obtained through the decomposition of the assigned (communicative) goals of persuasion, aimed at producing specific effects on the hearer’s beliefs. The belief system is adopted in order to endow the planning process with a formal language of beliefs for the representation of such goals, and with the mechanisms which govern the propagation of their (expected) effects on the rest of the hearer's belief state. The main results presented consist of the formalization of a paradigm for specification of belief systems, and of a method — whose correctness is formally proved — for their integration with planning systems. The formalization of a belief system for discourse structure representation (defined in accordance with the theoretical paradigm) is also given, together with the description of its implementation and integration with a specific planner, which resulted in the actual completion of a system for the automatic generation of persuasive discourse plans.
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Gupta, Manu S. M. Massachusetts Institute of Technology. "A persuasive GPS-controlled thermostat system." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/46580.
Full textAbstract:
Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2008.MIT Institute Archives copy: leaf 3 bound between leaf 8 and leaf 9.
Includes bibliographical references (leaves 88-89).
Using 10 weeks of data from a couple living in an instrumented home, we report on the potential of context-aware power management for energy saving. We identify an opportunity to save on heating and cooling using a system we propose for just-in-time heating and cooling based on travel distance computation from GPS-enabled mobile phones. Analyzing GPS travel data from eight participants (8-12 weeks each) and heating and cooling characteristics from 4 homes, we report results of running computer simulations estimating potential energy savings of a system that could augment existing manual and programmable thermostats. Although manual and programmable thermostats can save large amounts of energy when used properly, studies have shown that well over 40% of U.S. homes may not use energy-saving setbacks when homes are unoccupied. We estimate that using a GPS-enabled thermostat might lead to savings of as much as 7% for some households that do not regularly use the setback features afforded by manual and setback thermostats, without requiring any change in behavior. For some end users, providing one extra bit of information each day could lead to savings as high as 9%, and additional persuasive strategies could save up to 15%. We then report on the implementation of a prototype system and pilot testing of the user interface. We propose five design guidelines for a just-in-time heating and cooling system.
by Manu Gupta.
S.M.
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Botti, André Ricardo Vier. "Revelia e persuasão racional do juiz." Universidade Estadual de Londrina. Centro de Estudos Sociais Aplicados. Programa de Pós-Graduação em Direito Negocial, 2005. http://www.bibliotecadigital.uel.br/document/?code=vtls000105977.
Full textAbstract:
Verifica os limites da presunção dos fatos contidos na petição inicial quando da ausência de contestação tempestiva e com a observância das formalidades legais. Vista como um fato objetivo, a revelia ocorrerá quando o réu queda-se inerte no momento processual em que lhe é facultado aduzir suas razões de resistência à demanda do autor, o que não implica necessariamente na sua procedência. Contudo, a revelia nem sempre desencadeia os seus efeitos, que são classificados como materiais ou processuais e consistem na presunção de veracidade dos fatos afirmados pelo autor na petição inicial e na desnecessidade do revel ser intimado dos atos processuais subseqüentes, respectivamente. A presunção na revelia é relativa, isto é, os seus efeitos se circunscrevem aos fatos verossímeis e coerentes com as demais provas encartas aos autos, o que se coaduna com a necessidade de direção material e não apenas formal do processo pelo juiz, como forma de encontrar a justa composição do litígio, atendendo, então, as finalidades sociais do processo inserido efetivamente no Estado Democrático de Direito. Mesmo que as alegações contidas na petição inicial não se convertam em questões de fato a serem debatidas no decorrer do processo, nada impede que o revel se torne atuante e intervenha na lide, recebendo-a no estado em que se encontra. Poderá, então, lançar dúvidas no espírito do julgador a fim de provar a inveracidade das alegações. Não há que se falar em renovar fases processuais já preclusas, mas sim inserir e facultar ao revel a prática do ato processual em curso, já que foi dispensada apenas a sua intimação e não a fluência do prazo. As provas requeridas pelo revel, se a instrução processual não tiver sido encerrada, devem limitar-se aos fatos afirmados na petição inicial, pois ele não poderá fazer prova de alegações que sequer formulou tempestivamente. O julgamento antecipado da lide só se mostra cabível quando os elementos constantes dos autos sejam suficientes para tanto, já que a cognição deve ser plena e exauriente, podendo o juiz até mesmo reabrir a instrução processual para firmar seu convencimento. Ademais, a matéria de direito deve ser analisada pormenorizadamente, vez que a presunção limita-se à matéria fática, incumbindo ao juiz o correto enquadramento da pretensão no Ordenamento Jurídico. Conclui que deverá ser exteriorizada na fundamentação da decisão a coerência das bases fáticas e jurídicas, abrangendo todos os pontos relevantes da lide, atendendo, assim, ao princípio da persuasão racional e resultando numa tutela jurisdicional completa, sob pena de nulidade do processo ante a insuficiência de motivação da sentença. Utilizando o método dedutivo, o estudo parte da análise do binômio demanda-resposta, focando a inércia do revel como modalidade de não-exercício do ônus da defesa, para confrontar, ao final, a decisão no processo onde se verificou o fato objetivo da revelia com a sentença carente de motivação.It checks the borders of the presumption of facts contained in the initial petition when lacks seasonable contestation with the observance of the legal formalities. Seen as an objective fact, the default will occur when the defendant stays inert at the processual moment offered to him to adduce his reasons to resist the request of the prosecutor, what doesn't necessary implies in its procedure. However, the default not always unleashes its effects, that are classified as material or processual, consisting in the presumption of the veracity of facts pleaded by the prosecutor in his initial petition and the lack of need of notification the default for the processual acts that follows. The presumption in default is relative, it means that, its effects circumscribing verisimilar facts and consistent with the other evidences that lie in the lawsuit, what goes to the need of the material direction and not only the formal side by the judge as a way to find the fair composition of the litigation, there so attending the social finalities of the process effectively inserted in the Democratic State of Law. Even if the pleaded in the initial petition do not come matter of fact debated in the process, nothing obstructs the default of becoming active and interferes in the suit, receiving it in the state that lies. So he will be able to cast doubts in the spirit of the judge willing to prove the untruths alleged. We're not talking about renewing processual stages that are long gone, but insert and offer the default the ability to practice the processual act in operation, since it was only dismissed his notification and not the fluency of the deadline. The evidences required by the default, if the process instruction hasn't ended, should stick to fact alleged in the initial petition, because he will not be able to produce proofs of pleads that he hasn't brought up in the seasonable moment. The foretaste of the law suit is only applied when the elements that lies in it are enough to it, since the understanding must be absolute and exhausted, been the judge able to even re-open the lawsuit instruction to convince himself. Besides the law material must be analyzed in details, as the presumption border the fatidic mater, assigning the judge the right allocation of the presumption in the law universe, Coming to the conclusion that shall be exteriorized in the explaining of the decision the coherence of fatidic bases and juridical ones, containing all the prominent points of the suit, therefore attending the principle of the rational persuasion, resulting in a full jurisdictional tutelage, under the penalty of nullity of the law suit due to the lack of motivation of the sentence. Using the deductive method, the study starts by analyzing the binomial demand and response, focusing in the inactivity of the defendant as a way to don't exercise the burden of defense, confronting at the end the judicial decision where was verified the objective fact of the default with the sentence lacking motivation.
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Birgander, Viktor, and Jens Bleckert. "Tillämpning av persuasive design på kursvärderingsverktyg." Thesis, Uppsala universitet, Institutionen för informatik och media, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446183.
Full textAbstract:
Vid Institutionen för informatik och media vid Uppsala Universitet (IM) används ett digitalt kursvärderingsverktyg (IMKV) som en central metod att samla in feedback från kursdeltagare som underlag för kvalitetsarbete och för reflektion åt kursdeltagaren. Vid IM är svarsfrekvensen låg och således är underlaget för kvalitetsarbete lågt och IMKV riskerar visa på resultat som inte är reliabla eller representativa. Syftet med arbetet var att utveckla en it-artefakt som alternativ till IMKV med stöd från empirin om användarbeteende och persuasive design, följt av en utvärdering om huruvida denna prototyp skulle kunna förbättra användarupplevelsen och på så vis höja svarsfrekvensen. Problemet om låg svarsfrekvens med IMKV analyserades utifrån följande modeller om beteende: Foggs beteendemodell (FBM) som beskriver hur motivation och förmåga påverkar ett målbeteende, samt Technology Acceptance Model (TAM) och Hedonic-Motivation System Adoption Model (HMSAM) som beskriver hur användarbeteende styrs av användarupplevelse och den upplevda nyttan i användande. En klon av IMKV skapades (se bilaga 1) och en webbaserad prototyp (se bilaga 2) av ett nytt kursvärderingsverktyg togs fram ur designprinciper för persuasive designdär förbättringar i användarupplevelse och ökad upplevd nytta låg i fokus. Deltagare i studien delades slumpmässigt i två grupper där ena testade IMKV-klonen och andra prototypen och sedan utvärderade respektive version med det webbaserade verktyget AttrakDiff som kvantifierar användarupplevelsen. Datan analyserades med t-test. IMKV analyserades utifrån teori om persuasive design och beteende. Möjliga problem identifierades där persuasive design skulle kunna förbättra användarupplevelsen. Designprocessen började med brainstorm, sedan iterativ utveckling. I samtliga t-test påvisades en statistisk signifikant skillnad mellan grupperna, där de som testade prototypen hade en bättre användarupplevelse. Att utnyttja principer för persuasive designkan ge stor effekt på användarupplevelsen vid webbaserad kursvärdering och i längden eventuellt öka deltagandet. Resultaten i denna studie skulle kunna bidra vid framtida utveckling av kursvärderingsverktyg.
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Powell, Jason W. "Predictive Modeling for Persuasive Ambient Technology." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804947/.
Full textAbstract:
Computer scientists are increasingly aware of the power of ubiquitous computing systems that can display information in and about the user's environment. One sub category of ubiquitous computing is persuasive ambient information systems that involve an informative display transitioning between the periphery and center of attention. The goal of this ambient technology is to produce a behavior change, implying that a display must be informative, unobtrusive, and persuasive. While a significant body of research exists on ambient technology, previous research has not fully explored the different measures to identify behavior change, evaluation techniques for linking design characteristics to visual effectiveness, nor the use of short-term goals to affect long-term behavior change. This study uses the unique context of noise-induced hearing loss (NIHL) among collegiate musicians to explore these issues through developing the MIHL Reduction Feedback System that collects real-time data, translates it into visuals for music classrooms, provides predictive outcomes for goalsetting persuasion, and provides statistical measures of behavior change.
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Hatschek, Jonas, and Frej Isaksson. "Verktygslåda för Persuasive design inom eHälsa." Thesis, Uppsala universitet, Informationssystem, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-327942.
Full textAbstract:
The fast technical development enables new application areas within health care, and theimportance of eHealth increases. Meanwhile, conscious behavioral change throughpersuasive technology has shown to be a functional and effective method. This studyaimed at producing a design model, customized for persuasive design within eHealth. Themodel took the shape of a toolbox, containing tools which aim to respond to key aspectsassociated with the field, and was qualitatively evaluated through interviews with expertswho assessed the quality. The interview recordings were abductively analyzed, and themodel revised by the analysis’ results. The findings contributed to a widenedcomprehension of the area and resulted in a new version of the model, and other valuableinsights about the aspect of context within persuasive design and eHealth.Den snabba tekniska utvecklingen möjliggör nya användningsområden inom hälsoområdet,och vikten av eHälsa ökar. Samtidigt har medveten beteendeförändring genom persuasivedesign visat sig vara en funktionell och effektiv metod. I den här studien var målet attproducera en modell, anpassad för design inom eHälsa. Modellen tog formen av enverktygslåda, innehållande verktyg avsedda att besvara nyckelfaktorer inom fältet, ochevaluerades kvalitativt genom intervjuer med experter för att öka dess kvalité.Intervjuinspelningarna analyserades abduktivt, och modellen reviderades efter analysensresultat. Resultaten bidrar till en utvidgad förståelse inom fältet, en ny version av modellenoch andra värdefulla insikter angående kontext som en aspekt inom persuasive design ocheHälsa.
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Freeney, Donal. "Usability versus Persuasion in an Application Interface Design : A study of the relationship between Usability & Persuasion in a smart-phone application designed to help optimise domestic energy use and reduce CO² emission." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-26288.
Full textAbstract:
This thesis explores the relationship between usability and persuasion in the design of the interface for a smart-phone application. Using a usability study of an I-phone app combined with interviews with users and the designers, the roles of usability and persuasion in the design of the app and their influence on each other as design goals is discussed from both the users’ and designers’ perspectives. The application’s purpose is to support behavior change in users by giving them feedback on their electricity use in order to encourage them to switch their pattern of usage to reduce CO² emissions. This thesis should be of interest to interaction designers faced with the challenge of designing interfaces that are simultaneously both user-friendly and persuasive. While it is generally accepted that usability has a positive effect on the potential of a design to be persuasive little is known about the effects, if any, of persuasion on usability. This thesis proposes that the relationship between these two design principles is more complex than is generally assumed and that in certain situations they may even be traded off against one another. This trade-off could be useful for designers framing design challenges involving usability and persuasion.
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Al-slaity, Ala'a Nasir. "Beyond Recommendation Accuracy: A Human-Like Recommender System." Thesis, Université d'Ottawa / University of Ottawa, 2021. http://hdl.handle.net/10393/41881.
Full textAbstract:
Since the emergence of Recommender Systems (RS), most of the research has focused on improving the capability of a recommender system to predict and provide an accurate recommendation. However, the literature has demonstrated increasing evidence that providing accurate recommendations is not sufficient to increase users’ acceptance of the provided recommendations. Hence, it is vital for a recommender system to focus not only on the accuracy of the provided recommendations but also on other factors that influence the acceptance of recommendations and the extent to which these recommendations are convincing or persuasive. Consequently, there becomes a need for new research paradigms to help improve the capabilities of recommender systems, which goes beyond the recommendation accuracy. One of the recently emerged research directions that consider this need fosters the idea of adopting human-related theories from the social sciences domain, such as persuasiveness of social communication.
In this context, however, a challenging, non-trivial, and not fully explored issue that arises is: how to integrate human-related theories into a recommender system to be one of its intrinsic characteristics in order to improve its performance beyond its accuracy? This thesis aims to address the above issue from two angles: first, it investigates improving recommender systems by increasing users’ acceptance of the recommendations. To achieve this, the influence of persuasion principles on users of recommender systems is investigated. Then a reference architecture framework to adapt and integrate persuasion features as a substantial characteristic of recommender systems is proposed. The proposed framework, named Personalized Persuasive RS (PerPer), adopts concepts from the social sciences literature, namely personality traits and persuasion principles. In addition, PerPer adapts machine learning concepts, in particular, the Learning Automata, to support its learning capabilities.
Second, the thesis discusses evaluating recommender systems beyond their accuracy. Particularly, it proposes two evaluation approaches that aim to evaluate recommender systems in a comprehensive way that goes beyond evaluating accuracy only. The first evaluation approach is called the Comprehensive Performance evaluation (ComPer). It adopts concepts from the human learning domain and provides a simple, thorough, and setting-independent evaluation approach for recommenders. The essence of ComPer is to consider a recommender system as a human being, and hence the former’s outcomes (i.e., recommendations) can be evaluated and validated in a way similar to how humans’ learning outcomes are evaluated. The second evaluation approach adopts goal-oriented modeling to provide an evaluation that does not only assess recommenders beyond their accuracy but also considers the multi-stakeholders of RSs. We demonstrate, empirically, and by user studies, the feasibility and usefulness of the proposed approaches.
The contributions of the thesis are: (1) A characterization of recommender systems as systems supported with human traits and features, which goes beyond the conventional recommender systems known in the literature. (2) A user study that examines the impact of persuasive principles on users of recommender systems. (3) A Personalized Persuasive RS (PerPer) reference architecture framework to enrich recommender systems with persuasion capabilities that are personalized and adaptive for different users. (4) A mapping between human’s cognitive skills and the recommendation process. (5) The Comprehensive Performance evaluation (ComPer) framework to provide a comprehensive assessment of recommender systems considering multiple evaluation dimensions other than accuracy. And (6) a goal-oriented evaluation approach to assess the impact of multiple alternatives for recommendation approaches on the satisfaction of RSs stakeholders’ goals.
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Barrull, Melcior Francesc Xavier. "L'emprenedor persuasiu. Retòrica i narratives en l'entrepreneurship." Doctoral thesis, Universitat Ramon Llull, 2010. http://hdl.handle.net/10803/9172.
Full textAbstract:
La rigidesa de la teoria econòmica, especialment en l'assumpció de la racionalitat dels agents econòmics i en el tractament objectiu de la informació ha dificultat encabir l'emprenedor en els seus models. La tesi aprofundeix en l'estudi de l'aprenentatge emprenedor com a mitjà per a superar aquest problema. A partir de la informació obtinguda mitjançant l'observació directa, les entrevistes en profunditat i l'examen de documents, es descriuen 3 casos que permeten analitzar com els emprenedors donen sentit a les seves accions i utilitzen les narratives i la retòrica. Els resultats ens mostren diferents tipologies d'emprenedors, vocacionals i oportunistes en la fase prèvia a la constitució de la societat i aventurers i creadors en la posterior. Els vocacionals entenen la creació d'una empresa pròpia com un projecte vital. Els oportunistes actuen perquè creuen que una determinada idea de negoci representa una oportunitat que cal aprofitar. Els aventurers posen èmfasi en l'empresa com a font d'experiències i reptes i els creadors viuen l'empresa com una creació personal.
Pel que fa a les narratives, en tots els casos observats els emprenedors relaten una narrativa èpica del seu procés, en el que van superant els diferents reptes. Utilitzen dos tipus fonamentals de micro-narratives: les motivacionals, en les que realcen aquells valors que donen sentit a les seves accions i les d'assoliment, en les que destaquen els valors que consideren fonamentals per a que funcioni la seva empresa.
També s'observa com utilitzen la retòrica per a persuadir i persuadir-se a ells mateixos i que no prenen decisions racionals, sinó que a partir d'una intuïció heurística van configurant una idea plausible - molts cops en forma de narrativa - construïda a partir d'arguments que els porta a prendre decisions raonables. Els arguments d'ethos i per exemples són les principals fonts que els persuadeixen que cal realitzar una acció, mentre que els arguments de logos resulten decisius per a descartar-la.
Els resultats ens permeten destacar el rol persuasiu dels emprenedors, tant en la seva activitat quotidiana com en la seva funció social i econòmica. La idea d'un emprenedor persuasiu permet comprendre millor el seu comportament, ofereix eines per a millorar la seva tasca, reforça la idea del llenguatge i especialment dels arguments com a creadors de valor econòmic i facilita encabir l'emprenedor en la teoria econòmica.
La rigidez de la teoría económica, especialmente en su asunción de la racionalidad de los agentes económicos i en el trato objetivo de la información han dificultado introducir el emprendedor en sus modelos. La tesis profundiza en el estudio del aprendizaje emprendedor como medio para superar éste problema. A partir de la información obtenida a través de la observación directa, las entrevistas en profundidad i el examen de documentos, se describen 3 casos para analizar como los emprendedores dan sentido a sus acciones y utilizan las narrativas y la retórica.
Los resultados nos muestran diferentes topologías de emprendedores, vocacionales y oportunistas en la fase previa a la constitución de la sociedad y aventureros y creadores en la posterior. Los vocacionales entienden la creación de una empresa propia como un proyecto vital. Los oportunistas actúan porque creen que una determinada idea de negocio representa una oportunidad que hay que aprovechar. Los aventureros ponen énfasis en la empresa como fuente de experiencias y retos, y los creadores viven la empresa como una creación personal.
En referencia a las narrativas, en todos los casos observados, los emprendedores relatan una narrativa épica de su proceso, en el que van superando los distintos retos. Utilizan dos tipos de micro-narrativas: las motivacionales, en las que subrayan los valores que dan sentido a sus acciones y las de logro, en las que destacan los valores que consideran fundamentales para el buen funcionamiento de su empresa.
También se observa como utilizan la retórica para persuadir y persuadirse a si mismos y que no toman decisiones racionales, si no que a partir de una intuición heurística van configurando una idea plausible - muchas veces en forma de narrativa - construida a partir de argumentos que les lleva a tomar decisiones razonables. Los argumentos de ethos y por ejemplos son las principales fuentes que los persuaden para que realicen una determinada acción, mientras que los de logos resultan decisivos para descartarlas.
Los resultados nos permiten destacar el rol persuasivo del emprendedor, tanto en su actividad cuotidiana como en su función social y económica. La idea de un emprendedor persuasivo permite comprender mejor su comportamiento, ofrece herramientas para mejorar sus labores, refuerza la idea del lenguaje y especialmente de los argumentos como creadores de valor económico y facilita incorporar el emprendedor en la teoría económica.
Stiffness of economic theory, when it assumes economic agents' rationality and objective information, has obstructed to fit entrepreneurs in its models. This thesis extends the study of entrepreneurial learning as a way to solve the indicated problems. It describes three case studies built on gathered information from direct observation, deep-interviews and documents examination. They allow us to analyze how entrepreneurs give meaning to their actions and how they use narratives and rhetoric.
Results show different typologies of entrepreneurs, vocational and opportunists in the stage prior to the creation of the company and adventurers and creators in the subsequent one. Vocational entrepreneurs understand the creation of a company as a vital project. Opportunists try to take profit of what they believe is a good idea. The adventurers emphasize the idea of the company as a source of experiences and challenges, while creators conceive it as a personal creation.
Referring to narratives, in all the observed cases, respondents expounded an epic narrative of their process, where they overcome challenges. They use two kinds of micro-narratives: motivational narratives, where they highlight values let them give sense to their actions and achievement narratives, where they emphasize values that consider essential for the proper performance of their company.
We also observe that entrepreneurs use rhetoric to convince others and persuade themselves. They do not take rational decisions, but starting form a heuristic intuition, they build with arguments a plausible idea - usually in a narrative way - that leads them to take reasonable decisions. Ethos and arguments by examples usually convince them to act in a certain way, while they generally use logos arguments to refuse some action.
Results allow us to highlight the persuasive role of entrepreneurs, both in their daily activity and in their social and economic function. The idea of a persuasive entrepreneur brings us a better understanding of their behavior, offers us tools to improve their performance, enhances the idea of language and arguments as economic value creators and facilitates to fit entrepreneurs in the economic theory.
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Andrews, Pierre Y. "Persuasive Computer Dialogue Improving Human-Computer Communication." Thesis, University of York, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.503304.
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Siegel, Michael Steven. "Persuasive robotics : how robots change our minds." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/46665.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2009.Includes bibliographical references (p. 169-174).
This thesis explores the extent to which socially capable humanoid robots have the potential to influence human belief, perception and behavior. Sophisticated computational systems coupled with human-like form and function render such robots as potentially powerful forms of persuasive technology. Currently, there is very little understanding of the persuasive potential of such machines. As personal robots become a reality in our immediate environment, a better understanding of the mechanisms behind, and the capabilities of, their ability to influence, is becoming increasingly important. This thesis proposes some guiding principles by which to qualify persuasion. A study was designed in which the MDS (Mobile Dexterous Social) robotic platform was used to solicit visitors for donations at the Museum of Science in Boston. The study tests some nonverbal behavioral variables known to change persuasiveness in humans, and measures their effect in human-robot interaction. The results of this study indicate that factors such as robot-gender, subject-gender, touch, interpersonal distance, and the perceived autonomy of the robot, have a huge impact on the interaction between human and robot, and must be taken into consideration when designing sociable robots. This thesis applies the term persuasive robotics to define and test the theoretical and practical implications for robot-triggered changes in human attitude and behavior. Its results provide for a vast array of speculations with regard to what practical applications may become available using this framework.
by Michael Steven Siegel.
S.M.
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Coopamootoo, P. L. "Effective online privacy mechanisms with persuasive communication." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/10265.
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This thesis contributes to research by taking a social psychological perspective to managing privacy online. The thesis proposes to support the effort to form a mental model that is required to evaluate a context with regards to privacy attitudes or to ease the effort by biasing activation of privacy attitudes. Privacy being a behavioural concept, the human-computer interaction design plays a major role in supporting and contributing to end users’ ability to manage their privacy online. However, unless privacy attitudes are activated or made accessible, end users’ behaviour would not necessarily match their attitudes. This perspective contributes to explaining why online privacy mechanisms have long been found to be in-effective. Privacy academics and practitioners are queried for their opinions on aspects of usable privacy designs. Evaluation of existing privacy mechanisms (social network service, internet browsers privacy tabs and E-Commerce websites) for privacy experts’ requirements reveals that the privacy mechanisms do not provide for the social psychological processes of privacy management. This is determined through communication breakdowns within the interaction design and the lack of privacy disclosure dialectical tension, lack of disclosure context and visibility of privacy means. The thesis taps into established research in social psychology related to the attitude behaviour relationship. It proposes persuasive communication to support the privacy management process that is to enable end user control of their privacy while ensuring typical usability criteria such as minimum effort and ease of use. An experimental user study within an E-Commerce context provides evidence that in the presence of persuasive triggers that support the disclosure and privacy dialectic within a context of disclosure; end users can engage in privacy behaviour that match their privacy concerns. Reminders for privacy actions with a message that is personally relevant or has a privacy argument result in significantly more privacy behaviour than a simple reminder. However, reminders with an attractive source that is not linked with privacy can distract end users from privacy behaviour such that the observed response is similar to the simple reminder. This finding is significant for the research space since it supports the use of persuasive communication within human-computer interaction of privacy designs as a powerful tool in enabling attitude activation and accessibility such that cognitive evaluation of an attitude object can be unleashed and end users can have a higher likelihood of responding with privacy behaviour. It also supports the view that privacy designs that do not consider their interaction with privacy attitudes or their influence on behaviour can turn out to be in-effective although found to support the typical usability criteria. More research into the social-psychological aspects of online privacy management would be beneficial to the research space. Further research could determine the strength of activated or accessed privacy attitude caused by particular persuasive triggers and the extent of privacy behaviour. Longitudinal studies could also be useful to better understand online privacy behaviour and help designs of more effective and usable online privacy.
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DeVoe, Lauren E. "Erichtho’s Mouth: Persuasive Speaking, Sexuality and Magic." ScholarWorks@UNO, 2015. http://scholarworks.uno.edu/td/2020.
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Since classical times, the witch has remained an eerie, powerful and foreboding figure in literature and drama. Often beautiful and alluring, like Circe, and just as often terrifying and aged, like Shakespeare’s Wyrd Sisters, the witch lives ever just outside the margins of polite society. In John Marston’s Sophonisba, or The Wonder of Women the witch’s ability to persuade through the use of language is Marston’s commentary on the power of poetry, theater and women’s speech in early modern Britain. Erichtho is the ultimate example of a terrifying woman who uses linguistic persuasion to change the course of nations. Throughout the play, the use of speech draws reader’s attention to the role of the mouth as an orifice of persuasion and to the power of speech. It is through Erichtho’s mouth that Marston truly highlights the power of subversive speech and the effects it has on its intended audience.
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Azevedo, Regina Maria. ""Programação neurolinguística: transformação e persuasão no metamodelo"." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/27/27142/tde-01122006-173633/.
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Neste estudo apresentamos as origens da Programação Neurolingüística (PNL), seus principais fundamentos, pressupostos teóricos e objetivos; analisamos o metamodelo, sua relação com a linguagem e sua exploração por meio do processo de modelagem, a partir do enfoque presente na obra A estrutura da magia I: um livro sobre linguagem e terapia, de Richard Bandler e John Grinder, idealizadores da PNL. Examinamos as transformações obtidas mediante o processo de derivação, com base na Gramática Gerativo-Transformacional de Noam Chomsky, objetivando verificar sua relação com o metamodelo. Explorando o discurso do Sujeito submetido ao processo de modelagem, verificamos em que medida os novos conteúdos semânticos revelados pelas transformações poderiam influenciá-lo, a ponto de mudar sua visão de mundo. Para esta análise, investigamos ainda as teorias clássicas da Argumentação, em especial os conceitos de convicção e persuasão, constatando que a modelagem oferece ao Sujeito recursos para ampliar seu repertório lingüístico, apreender novos significados a partir de seus próprios enunciados e, por meio da deliberação consigo mesmo, convencer-se e persuadir-se.This study aims at presenting the origins of the Neuro-Linguistic Programming (NLP), its main ideas, theoretical presuppositions and goals. Furthermore, it will be analyzed the meta-model, its relationship with language and its exploitation through the modeling process, all based on the book The structure of magic I: a book about language and therapy, by Richard Bandler and John Grinder, the founders of NLP. Moreover, it will be examined the transformations obtained from the derivation process, based on Noam Chomsky´s Transformational-generative grammar, with the goal of verifying its relationship with the meta-model. When exploiting the subject´s discourse submitted for the process of modeling, it will be verified in which way the new semantic contents revealed by the transformations could influence that subject and made him alter his vision of the world. For this analysis, it will be investigated also the classic theories of Argumentation, especially the conviction and persuasion concepts. It will also be verified that the process of modeling can offer resources to the subject, for him to enhance his linguistic vocabulary, to learn new meanings from his own sentences and to be able to persuade and convince himself through deliberating with his inner self.
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Pessoa, Nadja Paulino. "Modalidade deôntica e persuasão no discurso publicitário." www.teses.ufc.br, 2007. http://www.repositorio.ufc.br/handle/riufc/6614.
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PESSOA, Nadja Paulino. Modalidade deôntica e persuasão no discurso publicitário. 2007. 151 f. Dissertação (Mestrado em Linguística) – Universidade Federal do Ceará, Departamento de Letras Vernáculas, Programa de Pós-Graduação em Linguística, Fortaleza - CE, 2007.Submitted by Maria Josineide Góis (josineide@ufc.br) on 2012-08-28T14:46:34Z No. of bitstreams: 1 2007_Dis_NPPESSOA..PDF: 615901 bytes, checksum: 0b2bf20cd6c30919750f3665b17d29ed (MD5)
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This works aims to analyze the use of deontic modal markers in advertising discourse, taking into account the linguistic expressions, the semantic values and the possible sense effects obtained in the construction of persuasion. Therefore, we have tried to establish relationships between the type of deontic target, the type of deontic source, the ascribed deontic values (obligation – permission – prohibition), the speaker’s position in the ascribing of deontic values, the types of deontic modal markers, as well as markers of mitigation and assertiveness that play a role in the argumentativeness of the advertising discourse. For data analysis, the functionalist perspective has been adopted in an attempt to integrate syntactic, semantic and pragmatic-discursive components. Furthermore, to bear in mind that the clausal structure is organized in layers enables the analysis of modality in different levels of acting, as well as allows for observation of the relationships between other categories as mood, time and aspect. In order to evaluate the manifestation of deontic modality, we have made use of 144 advertising texts that were published in national magazines. This corpus was built from the written language database Literatura de Propaganda (LP) available at the Lexicographic Studies Center of the Linguistics Department of Faculdade de Ciências e Letras da UNESP de Araraquara. The data analysis revealed that external obligation is the most ascribed deontic value in this type of discourse. As to the deontic target, the majority of the ascribed values converge on the individual. Furthermore, it has been verified that a non-specification of the deontic source is highly common, once it conveys objectivity to the utterance, thus constituting a means of lesser commitment. Opting for the speaker’s exclusion from the ascribing of the deontic values was the most relevant feature, for speakers frequently establish obligations, permissions and prohibitions among themselves. Therefore, as predicted, the deontic modality helps to achieve the reader-consumer’s persuasion.
Este trabalho tem por objetivo analisar o uso dos modalizadores deônticos no discurso publicitário, considerando os meios lingüísticos, os valores semânticos e os possíveis efeitos de sentido obtidos na construção da persuasão. Dessa forma, procuramos estabelecer relações entre o tipo de alvo deôntico, o tipo de fonte deôntica, os valores instaurados (obrigação – permissão - proibição), a posição do enunciador na incidência dos valores deônticos, os tipos de modalizadores deônticos, bem como as marcas de mitigação e asseveração que auxiliam na argumentatividade do discurso publicitário. Para a análise dos dados, adotamos o enfoque teórico funcionalista, na tentativa de integrar os componentes sintáticos, semânticos e pragmático-discursivos. Além disso, a consideração de que a estrutura frasal está organizada em camadas possibilita analisar a modalidade em diversos níveis de atuação, bem como permite observar as relações entre outras categorias como modo, tempo e aspecto. Para o exame da manifestação da modalidade dêontica, utilizamos 144 anúncios publicitários impressos, veiculados em revistas nacionais. Este corpus foi montado a partir da Literatura de Propaganda (LP) do Banco de Dados de língua escrita, armazenado no Centro de Estudos Lexicográficos do Departamento de Lingüística da Faculdade de Ciências e Letras da UNESP de Araraquara. A análise dos dados revelou-nos que a obrigação externa é o valor deôntico mais instaurado nesse tipo de discurso. Quanto ao alvo deôntico, constatamos que a maior parte dos valores instaurados incide sobre o indivíduo. Verificamos, ainda, uma alta freqüência da não-especificação da fonte deôntica, uma vez que isto confere objetividade ao enunciado, o que constitui um recurso de menor comprometimento. A opção por um posicionamento de exclusão do enunciador da incidência dos valores instaurados foi a que adquiriu maior relevo, uma vez que, em grande parte, os falantes instauram obrigações, permissões ou proibições sobre os outros. Sendo assim, a modalidade deôntica se presta à persuasão do leitor-consumidor como prevíamos.
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Fleming, Monique A. "Why people are persuaded by ingroup attitudes /." The Ohio State University, 1999. http://rave.ohiolink.edu/etdc/view?acc_num=osu1488191124570254.
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Centieiro, Pedro Miguel da Fonseca. "Mobile persuasive interfaces for public ambient displays." Master's thesis, Faculdade de Ciências e Tecnologia, 2011. http://hdl.handle.net/10362/8348.
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Dissertação apresentada na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa para obtenção do grau de Mestre em Engenharia InformáticaThrough the use of persuasive technology, it is possible to influence the attitudes and behaviors of people in order to lead them to perform actions that, probably, they would not do otherwise. Thus, this technology can be used in several domains such as health, education, business, safety and environment in order to obtain positive changes. This dissertation aims to bring awareness of the consequences of users’ actions on the natural resources of our planet, which are not infinite. Therefore, it was designed and implemented Gaea, a prototype that introduces new forms of interaction between mobile devices and public ambient displays, allied to the use of persuasive technology. Gaea allows users to recycle virtual objects spread on a geographical area, using a mobile device to locate and collect the virtual objects that should be dropped on the correct virtual recycle bins, that are available when near the public ambient display. It is also studied the impact of this type of interaction in the users’ environmental behavior, and if the use of persuasion through social networks has an impact on the popularity of the prototype. The results obtained were very positive, and may give a considerable contribution to the future development of pervasive applications, that increase people awareness and influence a large number of people to change their attitudes and behaviors, regardless the area of study.
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Gonçalves, Hugo José Ribeiro. "O estatuto da persuasão no discurso publicitário." Master's thesis, Universidade da Beira Interior, 2010. http://hdl.handle.net/10400.6/1265.
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O presente estudo irá incidir sobre a comunicação publicitária, atendendo à sua forma verbal e não verbal, com o objectivo de analisar a sua capacidade persuasiva.
A pesquisa visa comparar duas perspectivas do fenómeno publicitário, a visão teórica e a visão prática. Através do recurso a entrevistas não presenciais, o estudo tenciona perceber como a publicidade estuda o seu público-alvo e como esse estudo influencia a criatividade. Outro dos objectivos é estudar o poder das imagens e das palavras na publicidade, questionando a possibilidade da existência de uma maior capacidade de persuasão em alguma das linguagens usadas pela publicidade na mensagem, a verbal e a não verbal.
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KISSOPOULOS, LISA. "HOW ELITES PERSUADE: CULTURE IN NATIONALIST CONFLICT, SERBIA AND BOSNIA 1988-1999." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1029335165.
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Buco, Stefani. "The video essay as a persuasive genre: A qualitative genre analysis with a focus on evaluative and persuasive linguistic features." Thesis, Stockholms universitet, Engelska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-159814.
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So called ‘video essays’ on films and cinema have gained substantial popularity on the video sharing internet site YouTube in the past years. This essay explores this relatively recent type of video production from the perspective of genre analysis in order to investigate whether a pattern of form, content and style can be identified, which would suggest the emergence of a new genre. Previous research has investigated a similar genre, the film review, by identifying its pervasive or obligatory moves or stages (Taboada, 2011; de Jong & Burgers, 2013). However, video essays seem to be a rather subjective form of communication, with a clear persuasive purpose. For this reason, linguistic elements expressing evaluation, assessment, feelings and opinions are analyzed in the following under the umbrella term for evaluative language use, that is Appraisal (White, 2015). Five video essays from different creators were chosen for the present analysis, which is focused on situational, structural, and Appraisal elements. The analysis shows that there indeed are similarities between the video essays, pertaining both to their situational context and structure, and their use of evaluative language. Several overall pervasive moves were found, which suggests that the essays follow a specific structural pattern. The evaluative language indicates an intention of persuading the viewer.
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Good, Chelsea. "Persuasive effect of narrative and statistical evidence combinations." Thesis, Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4156.
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Titi, Nonzolo. "Persuasive messages of some married men in Xhosa." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2971.
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Thesis (MA (African Languages))--University of Stellenbosch, 2009.ENGLISH ABSTRACT: Issues relating to persuasive-message production motivated this study to investigate the extent to which married Xhosa men use persuasive messages in their conversations. The study also explored the influence goals that married Xhosa men wish to attain when they engage in persuasive interactions. The study furthermore aimed to determine the persuasive strategies used by married Xhosa men in their persuasive messages. Dillard and Marshall (2003) defined persuasion as an occurrence that comprises longer, naturally impromptu messages concentrating mainly on a large body of discussion with preferred topics of social, political and commercial importance. Goals have been given much attention, since they play a major role in persuasive messages. Dillard and Marshall (2003) distinguished between two types of goals: primary goals and secondary goals. Primary goals are also referred to as influence goals and are defined as the state of affairs that people wish to bring about (Dillard & Marshall, 2003). The two authors mentioned also identified different types of primary goals, referring to them as motivations behind the source’s influence attempt. Different types of primary goals have been found in various works, including the works of Dillard (2003), Wilson and Sabee (2003), Wilson (2002), Cody et al. (1994), Dillard et al. (1989), Wilson and Kunkel (2000) and Schrader and Dillard (1998). This study examined the approaches, such as directness or indirectness, that married Xhosa men use when conveying their messages. It endeavoured to discover the persuasive problems encountered by these men and other issues related to the production of a persuasive message. In this study, the goal of giving advice appeared to be the one used most by the men. The study revealed that the main reason for the men giving advice was to help people in their society to lead healthy lifestyles. It also showed that the common use of the advisory goal is valued in Xhosa culture and that it is, to a certain extent, appreciated by those who are being advised.
AFRIKAANSE OPSOMMING: Kwessies wat verband hou met die skep van oorredende boodskappe was die dryfveer agter hierdie studie wat ondersoek ingestel het na die mate waartoe getroude Xhosamans oorredende boodskappe in hulle gesprekke gebruik. Die studie het ook die invloed van doelstellings wat getroude Xhosamans graag wil bereik wanneer hulle by oorredende interaksies betrokke raak, verken. Die studie het verder ten doel gehad om die oorredende strategieë wat deur getroude Xhosamans in hulle oorredende boodskappe gebruik word, te bepaal. Dillard en Marshall (2003) het oorreding gedefinieer as gebeurtenis wat langer boodskappe, wat van nature impromptu is, behels en wat hoofsaaklik op groot massa bespreking met verkose onderwerpe van sosiale, politieke en kommersiële belang konsentreer. Heelwat aandag is aan doelstellings gegee aangesien dit belangrike rol in oorredende boodskappe speel. Dillard en Marshall (2003) onderskei twee soorte doelstellings: primêre doelstellings en sekondêre doelstellings. Primêre doelstellings word ook invloeddoelstellings genoem en dit word gedefinieer as die toedrag van sake wat mense teweeg wil bring (Dillard & Marshall, 2003). Genoemde twee outeurs noem ook geïdentifiseerde verskillende soorte primêre doelstellings, en beskryf hierdie soort as motiverings agter die bron se poging tot invloed. Verskillende soorte primêre doelstellings is in verskeie werke aangetref, met inbegrip van die werk van Dillard (2003), Wilson en Sabee (2003), Wilson (2002), Cody et al. (1994), Dillard et al. (1989), Wilson en Kunkel (2000) en Schrader en Dillard (1998). Hierdie studie het die benaderings, soos direktheid of indirektheid, ondersoek wat getroude Xhosamans gebruik wanneer hulle boodskappe oordra. Daar is probeer om die oorredende probleme wat deur hierdie mans teëgekom word en ander kwessies wat met die produksie van oorredende boodskap verband hou, vas te stel. In hierdie studie lyk dit asof die doel om raad te gee dié is wat die meeste deur die mans gebruik word. Die studie het aan die lig gebring dat die hoofrede waarom die mans raad gee, is om mense in hulle gemeenskap te help om gesonde lewenstyle te handhaaf. Dit het ook getoon dat daar aan die gewone gebruik van die raadgewende doel in die Xhosakultuur waarde geheg word en dat dit, tot sekere mate, deur diegene wat raad gegee word, gewaardeer word.
ISISHWANKATHELO: Imicimbi enxulumene nokuveliswa kwemiyalezo yotshintsho lwengqondo iye yaphembelela ukuba kuphandwe ubungakanani bokusetyenziswa kwemiyalezo etshintsha ingqondo kwincoko ngamadoda amaXhosa atshatileyo. Esi sifundo sikwaphonononga ezona njongo zoxinzelelo la madoda athi abe nomnqweno wokuzifezekisa xa ezibandakanya kwiinkqubo zotshintsho lwengqondo. Ngaphezu koko, esi sifundo sikwajolise ekufumaniseni amaqhinga okutshintsha ingqondo athi asetyenziswe ngamadoda amaXhosa atshatileyo kwimiyalezo yawo yokutshintsha ingqondo. Njengoko kuchaziwe ngu Dillard no Marshall (2003), utshintsho lwengqondo sisenzeko esiquka imiyalezo emide, engalungiselelwanga kwangendalo, egxila ngakumbi kwiingxoxo ezinemiba eliqela enemixholo engentlalo, ezopolitiko nezingokubaluleka korhwebo. Iinjongo abantu abathi bafune ukuzifezekisa zinikwe ingqwalasela enkulu nanje ngoko zidlala indima ephambili kwimiyalezo etshintsha ingqondo. UDillard no Marshall bangowama-(2003) bohlula phakathi kweentlobo ezimbini zeenjongo abantu abanazo nabathi banqwenele ukuzifezekisa; iinjongo ezisisiseko (Primary goals) kunye neenjongo zenqanaba lesibini (Secondary goals). Iinjongo ezisisiseko zikwabizwa ngokuba ziinjongo ezinoxinixelelo (influence goals) kwaye zichazwa ngokuba ziinjongo abathi abantu banqwenele ukuzifezekisa ngu Dillard no Marshall bangowama-(2003). Bakwalatha iintlobo ezahlukeneyo zeenjongo ezisisiseko abakwazibiza ngokuba ziimpembelelo ezithi ziphembelele umzamo wokutshintsha ingqondo womvelisi womyalezo lowo. Ezi ntlobo zahlukeneyo zeenjongo ezisisiseko zifunyaniswe kwimisebenzi eyahlukeneyo, misebenzi leyo equka umsebenzi ka- Dillard no Marshall bangowama-(2003), ka-Wilson no Sabee bangowama-(2003), ka- Wilson wangowama-(2002), ka-Cody et al. bangowama-(1994), ka-Dillard et al. bangowama-(1989), ka-Wilson no Kunkel bangowama-(2000), kwakunye noka Schrader no Dillard bangowama-(1998). Esi sifundo sikwaphonononga nendlela athi amadoda amaXhosa atshatileyo ayisebenzise xa egqithisa imiyalezo yawo, umzekelo ukuthi ngqo (Directness) okanye ukungathi ngqo (Indirectness) kwimiyalezo yawo. Esi sifundo sikwazama ukufumanisa iingxaki zotshintsho lwengqondo ezithi zifunyanwe ngala madoda kuquka neminye imiba enxulumene nokuveliswa kwemiyalezo yotshintsho ingqondo. Kwesi sifundo injongo yokunika icebiso ibonakala iyeyona isetywenziswa kakhulu ngamadoda amaXhosa atshatileyo. Esi sifundo sivelisa ukuba iyonke injongo yokucebisa kula madoda kukunceda abantu ekuhlaleni ukuba babenobomi obusempilweni. Ukusetyenziswa kakhulu kwenjoko yokucebisa kwesi sifundo kukwabonakalisa ukuba injonjo yokucebisa ixatyiswe kakhulu kwinkcubeko yamaXhosa kwaye ngokwezinga elithile ikwathakazelelwa ngabo banikwa icebiso
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Hardin, Karol Joy Franklin. "Pragmatics in persuasive discourse of Spanish television advertising /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
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Costa, Renata de Oliveira. "Pequenos publicitários: a persuasão na escrita de crianças." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/48/48134/tde-01122014-114259/.
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Esta pesquisa toma como objeto de estudo o modo como crianças, nos quatro primeiros anos de escolarização, escrevem seus textos, quando atendem à solicitação de produzir uma tarefa escolar na qual está pressuposto o objetivo de influenciar os leitores. Seu ob-jetivo geral é investigar a possibilidade de encontrar nos escritos de crianças indícios de que houve, por parte de quem escreveu, uma preocupação em produzir enunciados que poderiam gerar a ressonância de suas posições junto aos leitores. A partir de um interesse em investigar como uma criança pode vir a se tornar um escritor proficiente, questiona: De que modo crianças entre sete e dez anos de idade mobilizam estratégias persuasivas que podem, ao menos potencialmente, fazer suas palavras ressoarem nos leitores? Para construir uma resposta a esse questionamento, o trabalho analisou um corpus composto por 103 manuscritos, produzidos por nove crianças que à data da primeira coleta estavam concluindo a primeira série (corresponde atualmente ao segundo ano) e quando os últimos textos foram escritos estavam no último ano do ensino fundamental (atualmente, o quinto ano). Todos os textos foram escritos em contexto escolar, como parte das atividades de rotina das crianças. As tarefas propostas tiveram em comum o pressuposto de argumentar e/ ou persuadir o interlocutor estabelecido na proposta. A investigação partiu da hipótese de que crianças com a idade dos participantes desta pesquisa estão aprendendo como fun-ciona a vida em sociedade. Baseando-se na lógica freudiana, é possível dizer que as cri-anças acessam mais facilmente seu pensamento inconsciente (FREUD, 1901-1905/ 1990) porque, quase ninguém, em tenra idade, passou pelos processos culturais cujo resultado será o recalcamento (FREUD, 1901-1905/ 1990). Consequentemente, suas produções ten-dem a ser mais criativas e, até mesmo, ousadas. A partir da análise dos dados, verificou-se que essa ousadia resultou em estratégias persuasivas pautadas, ao menos potencial-mente, em tentativas de tocar o interlocutor, em fazer suas palavras ressoarem (LACAN, 1975-1976/ 2007). Chamou a atenção, também, o fato de que algumas das estratégias utilizadas pelas crianças serem similares às de peças publicitárias. Após o acompanha-mento longitudinal, conclui-se que as crianças foram capazes de elaborar estratégias ar-gumentativas e persuasivas com eficiência e criatividade, utilizando, inclusive, estratégias comuns a peças publicitárias. Foi observado, também, um refinamento paulatino das es-tratégias, indicando um aperfeiçoamento na escrita das crianças. Assim, vê-se que, já nos anos iniciais da escolarização, é possível realizar um trabalho envolvendo a escrita de textos argumentativos.This investigation focuses on the way elementary school children write their own texts when asked to produce a school task in which they are expected to influence the readers. Its objective is to investigate the possibility of finding in childrens writings signs that they were concerned about developing texts that may resound on the reader. It is inter-ested in investigating how a child may become a proficient writer and puts in question: How elementary school children employ persuasive strategies that may, at least poten-tially, make their words resound on the readers? In order to develop an answer for this question, this research analyzed a corpus composed of 103 manuscripts, produced by nine elementary school children. All the texts were written at school, as part of their daily activities. The texts produced by the children were tasks in which they were supposed to argue and persuade the interlocutor. The investigation assumes that elementary school children are beginning to learn how societys rules work. Based on Freudian logic, it is possible to state that children can easily access their unconscious thought (FREUD, 1901-1905/ 1990) because at this age almost nobody has already experienced all cultural pro-cesses that result in the repression (FREUD, 1901-1905/ 1990). Consequently, their writ-ings tend to be more creative and, even, audacious. From data analysis, it was possible to verify that this courage resulted in persuasive strategies: attempts to, at least potentially, touch the interlocutor and make the writers words resound (LACAN, 1975-1976/ 2007). The fact that some of the childrens strategies are similar to the ones of advertisements also was outstanding. It was possible to conclude that the children who were involved in this research could draw up efficiently and creatively argumentative and persuasive strat-egies. It was also possible to notice that some of the strategies elaborated by the children are similar to the ones of advertisements. A refinement of the persuasive strategies could also be observed, what shows that the childrens writing may be improving. Thus, it is possible to perceive that even in the first years of elementary school, the teaching of ar-gumentative texts may be carried out.
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Barbosa, Miriam Bacha Miranda. "O slogan: Eficácia e persuasão em texto condensado." Pontifícia Universidade Católica de São Paulo, 2006. https://tede2.pucsp.br/handle/handle/13852.
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Previous issue date: 2006-10-16This research aims to study the advertising slogan in its linguistic and communicative aspects in order to understand how and why it reaches the readers and remains in their memory making them easily identify the product that is being advertised. The slogan reminds us of an iceberg top, by the few words that comprise it, yet making it possible for the reader to retrieve a huge submerged universe, as it is the biggest part of that ice block. Cook (1992) says that what is not said in a discourse is what is the most important, because it reflects what people assume to be the truth and admit to be correct. This way, the role of the shared knowledge becomes particularly significant because many advertisements turn to intertextual references built from the writers /readers shared experiences. Cook (1992) says that current advertisements are less worried about listing the products objective properties than about connecting them with some other entity, effect, person, etc., in order to make it possible to fulfill the featureless product with the desired features. This relation between the fictional world characters and the addressee is based on the assumption that there is enough shared knowledge to establish a feeling of intimacy, trust and informality. Downing (2003) says that the advertising discourse, by means of linguistic choices and context features - important factors in the determination of specific relations between addresser and addressee - can create an illusory world in which made up necessities can be originated. In this way, Sperber & Wilson (1986) say that implicatures perform an important role in advertising language. They can be defined as contextual assumptions that the speaker/writer hopes the receiver fulfills. This study has analyzed slogans which, in their great majority (70% of the total), were awarded the Top of Mind 2005 because they were able to achieve a high level of recall by consumers. The methodology we used in this analysis was the Systemic Functional Linguistics, developed by Halliday (1994; 2004). The data analysis was done including the ideational and interpersonal metafunctions from Halliday (1994) and the enacted and projected roles from Thompson & Thetela (1995).
Esta pesquisa propõe-se a estudar o slogan publicitário nos seus aspectos lingüísticos e comunicacionais para entender como e por que ele atinge o leitor e fica gravado em sua memória, fazendo-o identificar rapidamente o produto que anuncia. O slogan lembra a ponta de um iceberg, pelas poucas palavras de que é constituído, mas que possibilita ao leitor a recuperação de um vasto universo, submerso, como o é a maior parte daquele bloco de gelo. Cook (1992) diz que o não dito no discurso é o que mais importa, porque reflete o que as pessoas tomam por verdadeiro e admitem ser o certo. Neste sentido, o papel do conhecimento compartilhado torna-se particularmente significativo, já que muitas propagandas recorrem a referências intertextuais que constroem a partir das experiências compartilhadas dos interlocutores. Para Cook (1992), as propagandas atualmente estão menos preocupadas com a listagem de propriedades objetivas dos produtos do que com a sua ligação com entidades, efeitos, pessoas, etc., que possibilitem preencher o produto sem-características com as qualidades desejadas. Essa relação entre as personagens do mundo ficcional e o destinatário é baseada na pressuposição de que existe uma quantidade suficiente de conhecimento compartilhado para determinar um sentimento de imediatismo, confiança, informalidade e intimidade. Downing (2003) afirma que o discurso publicitário, através de escolhas lingüísticas e características de contexto, fatores considerados importantíssimos na determinação de relações específicas entre emissor e receptor, consegue criar um mundo ilusório em que necessidades fictícias podem ser originadas. Nesse sentido, para Sperber & Wilson (1986), as implicaturas desempenham um papel importante na linguagem da propaganda. Elas podem ser definidas como pressuposições contextuais que o falante desejoso de uma grande relevância espera que o ouvinte preencha. Neste trabalho foram analisados slogans que, na sua maioria (70% do total), receberam o prêmio Top of Mind de 2005, por terem alcançado um alto grau de memorização pelos consumidores. A metodologia utilizada para esta análise foi a lingüística sistêmico-funcional, desenvolvida por Halliday (1994; 2004). A análise dos dados foi feita incluindo as metafunções ideacional e interpessoal de Halliday (1994) e os papéis desempenhados e atribuídos de Thompson & Thetela (1995).
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Whelan, Maxine E. "Persuasive digital health technologies for lifestyle behaviour change." Thesis, Loughborough University, 2018. https://dspace.lboro.ac.uk/2134/32507.
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BACKGROUND. Unhealthy lifestyle behaviours such as physical inactivity are global risk factors for chronic disease. Despite this, a substantial proportion of the UK population fail to achieve the recommended levels of physical activity. This may partly be because the health messages presently disseminated are not sufficiently potent to evoke behaviour change. There has been an exponential growth in the availability of digital health technologies within the consumer marketplace. This influx of technology has allowed people to self-monitor a plethora of health indices, such as their physical activity, in real-time. However, changing movement behaviours is difficult and often predicated on the assumption that individuals are willing to change their lifestyles today to reduce the risk of developing disease years or even decades later. One approach that may help overcome this challenge is to present physiological feedback in parallel with physical activity feedback. In combination, this approach may help people to observe the acute health benefits of being more physically active and subsequently translate that insight into a more physically active lifestyle. AIMS. Study One aimed to review existing studies employing fMRI to examine neurological responses to health messages pertaining to physical activity, sedentary behaviour, smoking, diet and alcohol consumption to assess the capacity for fMRI to assist in evaluating health behaviours. Study Two aimed to use fMRI to evaluate physical activity, sedentary behaviour and glucose feedback obtained through wearable digital health technologies and to explore associations between activated brain regions and subsequent changes in behaviour. Study Three aimed to explore engagement of people at risk of type 2 diabetes using digital health technologies to monitor physical activity and glucose levels. METHODS. Study One was a systematic review of published studies investigating health messages relating to physical activity, sedentary behaviour, diet, smoking or alcohol consumption using fMRI. Study Two asked adults aged 30-60 years to undergo fMRI whilst presented personalised feedback on their physical activity, sedentary behaviour and glucose levels, following a 14-day wear protocol of an accelerometer, inclinometer and flash glucose monitor. Study Three was a six-week, three-armed randomised feasibility trial for individuals at moderate-to-high risk of developing type 2 diabetes. The study used commercially available wearable physical activity (Fitbit Charge 2) and flash glucose (Freestyle Libre) technologies. Group 1 were offered glucose feedback for 4 weeks followed by glucose plus physical activity feedback for 2 weeks (G4GPA2). Group 2 were offered physical activity feedback for 4 weeks followed by glucose plus physical activity feedback for 2 weeks (PA4GPA2). Group 3 were offered glucose plus physical activity feedback for six weeks (GPA6). The primary outcome for the study was engagement, measured objectively by time spent on the Fitbit app, LibreLink app (companion app for the Freestyle Libre) as well as the frequency of scanning the Freestyle Libre and syncing the Fitbit. RESULTS. For Study One, 18 studies were included in the systematic review and of those, 15 examined neurological responses to smoking related health messages. The remaining three studies examined health messages about diet (k=2) and physical activity (k=1). Areas of the prefrontal cortex and amygdala were most commonly activated with increased activation of the ventromedial prefrontal cortex predicting subsequent behaviour (e.g. smoking cessation). Study Two identified that presenting people with personalised feedback relating to interstitial glucose levels resulted in significantly more brain activation when compared with feedback on personalised movement behaviours (P < .001). Activations within regions of the prefrontal cortex were significantly greater for glucose feedback compared with feedback on personalised movement behaviours. Activation in the subgyral area was correlated with moderate-to-vigorous physical activity at follow-up (r=.392, P=.043). In Study Three, time spent on the LibreLink app significantly reduced for G4GPA2 and GPA6 (week 1: 20.2±20 versus week 6: 9.4±14.6min/day, p=.007) and significantly fewer glucose scans were recorded (week 1: 9.2±5.1 versus week 6: 5.9±3.4 scans/day, p=.016). Similarly, Fitbit app usage significantly reduced (week 1: 7.1±3.8 versus week 6: 3.8±2.9min/day p=.003). The number of Fitbit syncs did not change significantly (week 1: 6.9±7.8 versus week 6: 6.5±10.2 syncs/day, p=.752). CONCLUSIONS. Study One highlighted the fact that thus far the field has focused on examining neurological responses to health messages using fMRI for smoking with important knowledge gaps in the neurological evaluation of health messages for other lifestyle behaviours. The prefrontal cortex and amygdala were most commonly activated in response to health messages. Using fMRI, Study Two was able to contribute to the knowledge gaps identified in Study One, with personalised glucose feedback resulting in a greater neurological response than personalised feedback on physical activity and sedentary behaviour. From this, Study Three found that individuals at risk of developing type 2 diabetes were able to engage with digital health technologies offering real-time feedback on behaviour and physiology, with engagement diminishing over time. Overall, this thesis demonstrates the potential for digital health technologies to play a key role in feedback paradigms relating to chronic disease prevention.
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CERQUEIRA, F. N. S. "Memória e persuasão na pintura de Adriana Varejão." Universidade Federal do Espírito Santo, 2009. http://repositorio.ufes.br/handle/10/2069.
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Previous issue date: 2009-07-08A pintura de Adriana Varejão está diretamente relacionada ao modo imbricado com que a artista transita entre a persuasão, como estratégia, que traz a ideia do barroco à atualidade, não para ser reapresentado, mas como referencial do patrimônio artístico, estético e cultural do Brasil. A análise das obras foi enriquecida pela entrevista pessoal à artista, por troca de e-mails e por estudos comparativos com as fontes originárias do período colonial. Gravuras e pormenores da ornamentação em azulejaria são trazidos às telas pela própria artista, em meio a representações variadas entre a figura humana, o auto-retrato, a carne sem corpo ou vestígios da passagem de um corpo não identificado. Essas conexões realizadas pela artista não conciliam conflitos entre a oposição de partes díspares, como o ornamento e a carne, mas também não se resumem a significar o sofrimento do período colonial, quando à época do massacre de índios, em nosso país, pelos colonizadores, já tantas vezes indicadas em sua pintura. Nesse diálogo imbricado, a artista pode fundamentar a construção do espaço pictórico na paródia, na narrativa fragmentada, ou mesmo em sua ausência, tecendo em seu lugar estratégias que ampliam o espaço pictórico em direção ao espaço físico em que se encontra o espectador. O observador da obra, persuadido, faz circular o olhar que lhe é oferecido. A imbricação corpo carne - auto-retrato espectador se apresenta na obra de Varejão como um jogo múltiplo de trocas e substituições. Pode se manifestar como um convite à participação simbólica do campo de representação, desde a referência ao canibalismo, à eucaristia, à oferenda simbólica do corpo da artista, à representação da pintura, como carne viva ou corpo aberto sem órgãos, até à instabilidade da ausência de um corpo representado em um espaço antropomórfico que torna o espectador testemunha e voyeur. A pintura da artista, enquanto mistura combinações de imagens culturais, de origem barroca ou não, dialoga com a tradição da pintura e cria um espaço pictórico fragmentado. Afirma-se como superfície e materialidade, enfatizando o fluxo e a instabilidade entre os polos opostos e faz permanecer o investimento em uma relação em torno do espaço de representação ampliado ao campo físico, no qual se encontra o espectador. Palavras-chave: persuasão. memória. carne. espectador.
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Rönnberg, Sofia. "Persuasive Chatbot Conversations : Towards a Personalized User Experience." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166354.
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Helping drivers improve their driving skills and become safer drivers is a problematic topic. Most drivers have a lacking self-assessment ability and consider themselves above average driving skills. This is believed to be related to the lack of continuous feedback after getting the driver’s license. This has led to initiatives to find alternative ways of coaching drivers toward better self-assessment and thereby toward safer driving. Chatbots and conversational interfaces has received increasing attention over the years and could be technologies that can solve these challenges. However, a major challenge to chatbots is that they are mostly implemented in a “one-size-fits-all” approach, and while personalization of the chatbot could solve that challenge, it ishard to achieve. In this study, personalized chatbot conversations that aim to coach drivers are examined. The aim is to create a guide that can help designers and practitioners with design decisions that needs to be considered when creating coaching chatbot conversations. The study was performed as a Wizard of Oz study, where attributes for personalization as well as coaching considerations were tested with users in two iterations to iteratively develop the guide. The findings of the study include the guide itself with its guidelines (see appendix 4), as well as insights on considerations required chatbot personalization and coaching. Regarding personalization, chatbot personality and level of control were identified as two attributes that were fit for adaptation. These can lead to social benefits as well as more tailored services to the users. For coaching, the use of follow-ups, feedback and the chatbot’s attitude are identified as necessary considerations when designing coaching chatbot conversations.
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Lu, Tai-Hung. "A Guideline for Designing Habitual and Persuasive Systems." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505131366776192.
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Hanell, Jenny. "Quantified Dog: Supporting Dog Health through Persuasive Technologies." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209575.
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In collaboration with HappyTail, a Swedish company developing a mobile application for dog owners, this qualitative research study examines and identifies important factors, for developers or other stakeholders, to have in mind when developing mobile applications that aim to support dog health. According to behavioural scientists, there needs to be a bridge between health themed mobile applications and behavioural change theories in order to achieve desirable results. Therefore, literature on dog health as well as on behavioural and persuasive technologies were reviewed. To fully understand dog owners’ behaviours, empirical data was collected from five in-depth interviews with dog owners recruited from groups on Facebook. The data collected, in combination with the reviewed literature, results in increased understanding of dog owners’ behaviours in relation to their dogs’ health, their sources of motivation and inspiration, and how persuasive technologies can affect their behaviours towards their dogs. It turned out that psychological aspects, such as the relationship between the dog and dog owner, was crucial among the interviewees, and that they prefer to use dog themed mobile applications with features such as social support and tailored content as parts of the design. Finally, ethical aspects that need to be considered when including dogs as stakeholders in new technologies were discussed. The result is valuable for researchers investigating dog owners’ behaviour as well as for those developing new technology, especially mobile applications, with focus on dog health.I samarbete med HappyTail, ett svenskt företag som utvecklar en mobilapplikation för hundägare, syftar den här kvalitativa undersökningen till att identifiera viktiga faktorer som personer verksamma inom applikationsutveckling med fokus på hundhälsa bör ha i åtanke under utvecklingsskedet. Enligt forskare inom beteendevetenskap är det viktigt att det finns en bro mellan mobilapplikationer med hälsotema och befintliga teorier inom området beteendeförändring för att kunna uppnå önskvärda resultat. Därför har litteratur som berör hundens hälsa samt viktiga faktorer för beteendeförändring i samband med utveckling av ny teknik beaktats. För att få ökad förståelse för hundägares beteende utfördes fem djupgående intervjuer med deltagare rekryterade från hundrelaterade grupper på Facebook. Tillsammans med den granskade litteraturen resulterade den insamlade datan i en djupare inblick i hundägares liv, vilka faktorer som motiverar och inspirerar dem till att ta hand om sin egen såväl som sin hunds hälsa, och hur teknik bör vara utformad för att påverka dem till att ändra beteende gentemot sin hund. Det visade sig bland annat att relationen mellan hund och hundägare var extra viktig för deltagarnas syn på sin hunds hälsa, och att social support och personalisering är grundstenar för en intressant mobilapplikation med hundrelaterat innehåll. Avslutningsvis diskuteras även vilka etiska aspekter som är nödvändiga att beakta när hundar inkluderas i utvecklingen av ny teknik. Undersökningens resultat har ett värde för forskare som specialiserar sig på hundägares beteende samt för utvecklare av ny teknik som strävar efter att förbättra hundars hälsa.
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Salvador, Ricardo Manuel da Silva. "Gesture based persuasive interfaces for public ambient displays." Master's thesis, Faculdade de Ciências e Tecnologia, 2012. http://hdl.handle.net/10362/10064.
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Dissertação de Mestrado em Engenharia Informática 2º Semestre, 2011/2012This Master thesis studies how Public Ambient Displays (PAD) can be used as a tool to achieve behaviour change, through persuasive technology. In order to reach the goals of the thesis, an interactive public ambient display system called Motion-based Ambient Interactive Display (MAID) was developed. MAID is driven to motivate behaviour changes regarding domestic energy consumption, through a persuasive game interface based on gesture recognition technology. The developed prototype guides players through the different rooms of a house, where they have to find out what is wrong and practice the correct actions to save energy, using similar gestures to the ones they would use in real life to achieve the same goals. The system provides feedback regarding the consequences of each action, in order to make users aware of the consequences of their actions. The implementation of MAID is based on a purpose built, highly configurable and modular framework. It allows the administrator to fine tune and tweak the application to the necessities of the setup location constraints, by adjusting basic display properties, change image content or even modify the scripted gameplay itself. The scripted game system is flexible enough to allow the repurposing of the framework, beyond the previously defined theme, for future studies. The MAID was subjected to user testing, in order to show that it is possible to create a persuasive PAD interface, using seamless interaction methods, with the currently available technology, and use it to spread awareness of a cause, leading to behaviour change.
Fundação para a Ciência e Tecnologia - project DEAP (PTDC/AAC-AMB/104834/2008); CITI/DI/FCT/UNL (PEst-OE/EEI/UI0527/2011
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Santos, Valquiria Dumere Esteves dos. "Metáforas cognitivas em anúncios publicitários: seu papel argumentativo." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/14435.
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Previous issue date: 2007-05-18This study approaches the metaphor as a cognitive process and analyzes how it is used in advertisements, aiming to demonstrate that this figure of speech, besides beautifying the text, is present in our actions and thoughts. To characterize that approach, we researched the presence of the metaphor as a cognitive process in advertisements and what role it plays in creating persuasion and enlarging the senses, aiming to attract the reader's attention to the product being advertised. This study is based on the following theories: Lakoff & Jonhson (2002), Zanotto (1998), Palm (1998), Fernandez (1996), Almeida (1986), Vestergaard & Schroeder (2004), Randazzo (1997), Yanase (2005), Pérez and Bairon (2002), Durandin (1997), Volli (2006), etc. We present a brief history of publicity and marketing, and their strategies to attract the reader / consumer, and also narrate the course of the metaphor from the Rhetoric up to the moment, from an aesthetic resource to a cognitive process. In order to verify the use of the cognitive metaphor in publicity, we analyzed its presence in advertisements and selected some ads that contained metaphors. Moreover, we examined the strategies used, the metaphor type and its function in the text, as well as demonstrated how cultural aspects manifest themselves in the advertisements. After that analysis, we concluded that the metaphor is used in publicity not only as a persuasion element or as a technique to embellish the text, but because it is part of our conceptual system and is used in our daily lives
Esta pesquisa aborda a metáfora como processo cognitivo e como o seu uso ocorre em anúncios publicitários, visando assim demonstrar que essa figura, além de embelezar o texto, ela está presente em nossas ações e pensamento. Para caracterizar essa abordagem, pesquisamos a presença da metáfora como processo cognitivo em anúncios publicitários e que papel ela desempenha na construção da persuasão e da ampliação de sentidos, objetivando atrair a atenção do leitor sobre o produto anunciado. Para embasar esse estudo, nos apoiamos nas teorias de Lakoff & Jonhson (2002), Zanotto (1998), Palma (1998), Fernandez (1996), Almeida (1986), Vestergaard & Schroeder (2004), Randazzo (1997), Yanase (2005), Perez e Bairon (2002), Durandin (1997), Volli (2006), etc. e, apresentamos brevemente a história da propaganda e da publicidade e suas estratégias para atrair o leitor/consumidor, bem como relatamos o percurso da metáfora desde a Retórica até o momento atual, passando de recurso estético a processo cognitivo. Para constatar o uso da metáfora cognitiva pela publicidade, analisamos a sua presença em anúncios publicitários, para isso fizemos a seleção de alguns anúncios que continham em seus textos a presença da metáfora, realizamos a análise das estratégias utilizadas pela publicidade, analisamos o tipo de metáfora e sua função no texto e demonstramos como fatores culturais manifestam-se no anúncio. Após essa análise, concluímos que a metáfora é utilizada na publicidade não somente como elemento de persuasão e de embelezamento do texto, mas, porque faz parte de nosso sistema conceptual e utilizamo-la no nosso dia-a-dia
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Beach, Jennifer Anne. "The effects of honors ninth-grade students' strategic, analytical reading of persuasive text models on the quality of their persuasive writing." College Park, Md. : University of Maryland, 2007. http://hdl.handle.net/1903/6676.
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Thesis (Ph. D.) -- University of Maryland, College Park, 2007.Thesis research directed by: Curriculum and Instruction. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Dix, J. M. "The power to persuade? : U.S. foreign policy towards Indian non-alignment, 1947-1957." Thesis, Swansea University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.636451.
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This thesis is a detailed historical reconstruction and analysis of official American attitudes and policies towards Indian non-alignment between 1947 and 1957, explaining policy development and change in the broader context of the Cold War. This case study highlights the shortcomings of certain popular images of the period, namely the bipolar model and the perception of the US as a powerful, persuasive state able to manipulate others, especially much weaker countries. After ten years of trying to persuade India to become an ally, Washington realised that not only was this impossible, but also not even in American interests. American policy-makers faced major problems with Indian non-alignment during this period. First, India's very public position on US-Soviet hostility as traditional great power rivalry undermined American attempts to establish and maintain the free world's unity. Second, whilst the Truman administration recognised the Cold War's complexities, Truman's bipolar rhetoric restricted US flexibility on policy regarding Indian non-alignment. Thus, the US adopted a negative stance on Indian foreign policy and tried to align India with the West and draw it into regional collective defence measures. However, as the Cold War developed Truman found India had a very useful role to play precisely because it was non-aligned, especially during the Korean War when India acted as a channel of communication between the US and the People's Republic of China. Eisenhower faced similar problems with India, especially regarding collective defence, and at first he was hostile towards Indian non-alignment. However, he decided that it was America's policy that had to change, not India's. Gradually he moved attitudes from intolerance to acceptance, realising that the US should take full advantage of non-alignment. By 1957 Eisenhower looked upon non-alignment as a constructive position in world politics, and as a result US-Indian relations entered a new, positive phase.