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Journal articles on the topic 'Persuase'
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Sakhinah, Siti, and Armawati Arbi. "Persuasive Strategic Communication: Tabligh in Komunitas Anak Muda Berhijrah or Hijrah Youth Community." Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan 23, no. 1 (December 3, 2019): 22–39. http://dx.doi.org/10.15408/dakwah.v23i1.13925.
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AbstractThe phenomenon of hijrah is becoming a trend among youth today. This study is aims to find out the persuasive communication strategies of Terang Jakarta, an Islamic youth community, to persuade youth to do hijrah through new media (social media), non-media, and their relevance to Islamic persuasive communication. This study uses qualitative research method with a descriptive approach. The results of this study are that three persuasive communication strategies can be applied both in new media and non-media. New media serves as the first gate of Tabligh, where the uses of graphics design and language are the main focus. Afterwards, non-media or face-to-face communication used as a continuation of da’wah through new media, is easier to build emotional relationships and persuasive youth here. Then, the psychodynamic strategy is the most strategies that can be applied both through new media and non-media.AbstrakFenomena hijrah menjadi tren di kalangan anak muda saat ini. Penelitian ini bertujuan mengetahui strategi komunikasi persuasif Terang Jakarta, sebuah komunitas pemuda Islam, untuk mengajak pemuda berhijrah melalui media baru, non media, dan apa relevansinya dengan komunikasi persuasif Islam. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Hasil dari penelitian ini adalah tiga strategi komunikasi persuasif dapat diterapkan baik di media baru maupun non media. Media baru (media sosial) merupakan pintu gerbang pertama Tabligh, di mana penggunaan desain grafis dan bahasa menjadi fokus utamanya. Setelah itu, komunikasi non media atau komunikasi tatap muka yang digunakan sebagai kelanjutan dakwah melalui media baru, lebih mudah untuk membangun hubungan emosional dan persuasif remaja di sini. Kemudian, strategi psikodinamik merupakan strategi yang paling banyak diterapkan baik melalui media baru maupun non media.
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Romanazzi, Grazia. "Piccole "femmine" crescono. La donna nella pop-modernità." EDUCATION SCIENCES AND SOCIETY, no. 1 (June 2020): 596–614. http://dx.doi.org/10.3280/ess1-2020oa9679.
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A partire dai pesanti condizionamenti culturali che gravavano sull'educazione dei bambini e delle bambine nella società patriarcale, fortemente ancorata alle differenze di genere, l'autore si chiede se e in quale misura persistano, oggi, tali stereotipi. A tal fine, viene analizzata, e, talvolta, smascherata, la logica subliminale sottesa alla pubblicità, ai giocattoli, ai cartoni animati: dai classici ai più recenti, e, finanche, ai libri di testo scolastici. In molti casi, emerge un vero e proprio processo di induzione e allenamento dei più piccoli ad assumere, nel futuro, i tradizionali ruoli stereotipati. Seppure non trascurabili sono i danni causati ai bambini, castrati soprattutto nell'emotività, il bilancio risulta nettamente a sfavore delle bambine. Queste, infatti, vengono avviate a una precoce iperfemminilizzazione e persuase che la seduttività sia l'unico potere di cui dispongano. In chiave pedagogica, questo fenomeno viene colto anche come conseguenza dell'assenza o carenza della figura paterna, in quanto luogo di promozione della differenza. Pertanto, l'apertura progettuale si dà in una inedita paternità tenera. La riflessione si conclude nel segno della speranza, testimoniata da alcune principesse pop-moderne che, emancipandosi, si sono salvate da sole.
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Poggi, Isabella. "The goals of persuasion." Pragmatics and Cognition 13, no. 2 (November 7, 2005): 297–335. http://dx.doi.org/10.1075/pc.13.2.04pog.
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This paper presents a model of persuasion in terms of goals and beliefs. Among the various ways to influence people, that is, to raise or lower the likelihood for them to pursue some goal, ranging from threat to suggestion, persuasion is viewed as a case of communicative non-coercive goal hooking. A persuader leads a persuadee to pursue some goal out of a free choice, i.e., by convincing him/her that the proposed goal is useful for some other goal that the persuadee already has. It is argued that the Aristotelian persuasive strategies of logos, ethos and pathos (rational argumentation, the speaker’s credibility and reliability, and the appeal to emotion) are always present in every persuasive discourse, and that they are exploited to raise the value of the goal proposed and to strengthen the believability of the link between it and the persuadee’s previous goals. The paper proposes an analysis of discourse in terms of a hierarchy of goals as a tool to single out these strategies within the discourse structure. By applying this model to different kinds of persuasive messages (political discourse, advertising, dialogues in the health domain), it shows how, in the fragments presented, this kind of analysis allows to clarify the relationships between the persuader’s and the persuadee’s goals and to elucidate how much and how directly the persuader appeals to logos, ethos and pathos in his/her discourse.
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Albrechtslund, Anders, and Louise Nørgaard Glud. "Empowering Residents: A Theoretical Framework for Negotiating Surveillance Technologies." Surveillance & Society 8, no. 2 (December 18, 2010): 235–50. http://dx.doi.org/10.24908/ss.v8i2.3488.
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The aim of this article is to develop an understanding of negotiation as a proactive user behavior in response to persuasive, surveillance-enabling technologies. We work with a case where the ambition is to use maps to persuade residents in marginalized residential areas to take co-ownership of the future of their neighborhood. However, we argue that by negotiating persuasive technologies, residents can domesticate and “reconfigure” these, thus we need to broaden the dominant understanding of persuasion (Fogg 2003) to include the process of negotiation. Inspired by Actor-Network Theory, we argue that we need a framework that takes into account negotiations of other actors than the persuasive designer to bring a more nuanced and active understanding of responses to surveillance technologies. This article suggests that negotiation can be both user empowering as well as a productive measure in an ongoing designer-user relation. While the designer persuades, the user negotiates, and this dynamic relation contributes to potentially better technology development.
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Nakayasu, Minako. "Wilt Thou Be Lord of all the World? Modals and Persuasion in Shakespeare." Studia Anglica Posnaniensia 49, no. 1 (March 1, 2014): 5–30. http://dx.doi.org/10.2478/stap-2014-0001.
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ABSTRACTPersuasion is defined as human communication designed to influence the judgements and actions of others (Simons & Jones 2011). The purpose of this research is to analyse the discourse of persuasion in Shakespeare from the perspective of historical pragmatics (Jucker & Taavitsainen 2010), with particular attention to modals employed as part of the strategies. The modals under investigation are proximal and distal central modals, SHALL/SHOULD, WILL/WOULD, CAN/COULD, MAY/MIGHT, MUST, and the contracted form ’LL. The data for the present study is drawn from The Riverside Shakespeare (Evans 1997) and the concordance by Spevack (1968-1980). The corpus includes both cases where the persuasion attempt is successful and unsuccessful.After defining persuasion in comparison to speech acts, quantitative analysis reveals how frequently the persuader and the persuadee employ a modal regarding each type of modality and speech act. Further analysis shows in what manner the persuader and the persuadee interact with each other in discourse resorting to the following strategies: modality, proximal and distal meanings of the modal, speech act of each utterance including a modal, and use of the same modal or switching modals in interaction.This research thus clarifies how effectively speakers attempted to persuade others in interactions, shedding light on communication mechanisms in the past.
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Henrie, Kenneth, and Christian Gilde. "An Examination of the Impact of Astroturfing on Nationalism: A Persuasion Knowledge Perspective." Social Sciences 8, no. 2 (January 28, 2019): 38. http://dx.doi.org/10.3390/socsci8020038.
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One communication approach that lately has become more common is astroturfing, which has been more prominent since the proliferation of social media platforms. In this context, astroturfing is a fake grass-roots political campaign that aims to manipulate a certain audience. This exploratory research examined how effective astroturfing is in mitigating citizens’ natural defenses against politically persuasive messages. An experimental method was used to examine the persuasiveness of social media messages related to coal energy in their ability to persuade citizens’, and increase their level of nationalism. The results suggest that citizens are more likely to be persuaded by an astroturfed message than people who are exposed to a non-astroturfed message, regardless of their political leanings. However, the messages were not successful in altering an individual’s nationalistic views at the moment of exposure. The authors discuss these findings and propose how in a long-term context, astroturfing is a dangerous addition to persuasive communication.
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Wulandari, Tika, and Rosalia Prismarini Nurdiarti. "Pola Komunikasi Persuasif Pabrik Gula Tasikmadu Dalam Membangun Kepercayaan Petani Tebu Di Wilayah Karanganyar." Jurnal Komunikasi Korporasi dan Media (JASIMA) 1, no. 2 (January 23, 2021): 88–107. http://dx.doi.org/10.30872/jasima.v1i2.13.
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Komunikasi persuasif dilakukan PG Tasikmadu untuk mengatasi permasalahan yang terjadi karena dampak lesunya industri gula di Indonesia. Melihat kondisi tersebut, PG Tasikmadu perlu membangun kepercayaan petani tebu di wilayah Karanganyar dengan Pola komunikasi persuasif melalui proses persuasi secara rasional dan emosional. Penelitian ini menggunakan metode penelitian kualitatif. Teknik pengumpulan data dalam penelitian ini adalah dengan observasi dan wawancara secara mendalam kepada narasumber. Hasil dari penelitian ini adalah pola komunikasi persuasif dilakukan PG Tasikmadu melalui proses persuasi secara rasional program kemitraan. Sedangkan, proses persuasi secara emosional dilakukan melalui pendekatan intens dengan petani tebu di wilayah Karanganyar dan hambatan yang terjadi adalah hambatan kepentingan yaitu terdapat perbedaan kepentingan petani yang bersifat transaksional dengan PG Tasikmadu.
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Duska, Ronald F. "Why Business Ethics Needs Rhetoric: An Aristotelian Perspective." Business Ethics Quarterly 24, no. 1 (January 2014): 119–34. http://dx.doi.org/10.5840/beq20141271.
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ABSTRACT:If the ultimate purpose of ethical argument is to persuade people to act a certain way, the point of doing business ethics is to persuade others about what constitutes proper ethical behavior. Given that teleological perspective, the role of the business ethicist is to be an orator or rhetorician. Further, since one cannot expect more certitude than the subject warrants, from Aristotle’s perspective,while rhetoric is the most persuasive means of arguing, it is not scientific demonstration. Rhetoric uses examples and enthymemes. Such an approach answers the postmodern claim that ethical argument cannot lead to certitude and shows how the use of rhetoric helps avoid relativism and leads to more effective persuasion. According to Aristotle, rhetoric involves gaining truth with a “rough and general sketch.” This rhetorical approach allows the listener to “see as” the persuader sees, by attending to aspects of our shared experience and language. This mirrors insights of Kant’s reflexive judgment in his third critique as well as the later Wittgenstein, who compares ethics to aesthetics.
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Khairy Muhamed Said , M.A, Nadya. "Investigating 'Persuasive Strategies' in Business English." Journal of Education College Wasit University 1, no. 22 (January 18, 2018): 773–90. http://dx.doi.org/10.31185/eduj.vol1.iss22.235.
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Persuasion is the process of creating , reinforcing , or changing peoples' beliefs , values or actions . It is the art of convincing an audience , listeners or readers, to believe , think , or act as the speaker or writer wants them to.
Persuasion constitutes a 'speech act' , an act performed in , or by speaking. . It describes when the persuader induces a particular kind of mental state in the persuadee.
Persuasive strategies are the various means of persuasion available to any speaker.
The present paper investigates Aristotle's three different persuasive strategies (ethos , pathos , and logos) in order to see whether these strategies in business English fulfill most or all of the speech acts.
Results of the analysis show that assertive and directive speech acts constitute the highest population in the language of business English , and as for the persuasive strategies , 'logos' ─ causal reasoning ─ is most used .
Repetition of words and long patterns of syntactic parallelism of clauses are recognized in this study as a means of persuasion.
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Dewi, Ida Ayu Candra. "“ANALISIS JENIS DAN KAIDAH KEBAHASAAN TEKS PERSUASIF PADA KUMPULAN MOTIVASI MERRY RIANA"." Jurnal Ilmu Sosial dan Humaniora 9, no. 1 (May 7, 2020): 111. http://dx.doi.org/10.23887/jish-undiksha.v9i1.24509.
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Tujuan penelitian ini adalah (1) menemukan jenis persuasif yang terdapat dalam kumpulan motiasi Merry Riana. (2) mendeskripsikan kaidah kebahasaan yang terdapat dalam kumpulan motivasi Merry Riana. Jenis penelitian ini adalah penelitian kualitatif yang bersifat deskriptif dengan objek penelitian kumpulan motivasi Merry Riana pada media social instagram. Data penelitian ini berupa kutipan-kutipan motivasi dari Merry Riana yang di sebarkan di media social instagram. Teknik pengumpulan data menggunakan teknik simak dan catat dengan teknik lanjutan teknik simak bebas libat cakap. Analisis data dalam penelitian ini menggunakan metode padan dengan teknik lanjutan pilah unsur penentu. Berdasarkan hasil penelitian dapat disimpulkan, bahwa dalam kumpulan Motivasi Merry Riana terdapat dua jenis persuasif yang digunakan yaitu jenis persuasif propaganda dan persuasif pendidikan. Sedangkan kaidah kebahasaan yang terdapat dalam kumpulan motivasi Merry Riana ada tiga yaitu kaidah kebahasaan kata bujukan, kata kerja imperatif, dan kata penghubung argumentatif. Jenis persuasif yang sering digunakan adalah jenis persuasif propaganda dan kaidah kebahasaan yang sering digunakan dalam motivasi Merry Riana adalah kaidah kebahasaan kata penghubung argumentatif.Kata-kata kunci :persuasi, motivasi, jenis persuasi, kaidah kebahasaan
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Suherman, Queentania, and Septia Winduwati. "Analisis Komunikasi Persuasif Tenaga Pemasar Asuransi untuk Promosi Produk (Studi Kasus Asuransi Inspiring Agency)." Prologia 5, no. 1 (March 4, 2021): 162. http://dx.doi.org/10.24912/pr.v5i1.8219.
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This study discusses insurance marketers in the Inspiring Agency who sell insurance products through persuasive communication. This study discusses the communication used by insurance agents in presenting and selling their products to prospective buyers in order to successfully sell their products. The theory used in this research is persuasive communication theory. This study uses a case study method in a qualitative way that can find ways of communication carried out by agents in order to achieve successful sales and get a picture of persuasive communication made. Research data were obtained through interviews with one key informant and four other informants who had worked at the Inspiring Agency. This study discusses how to convey persuasive messages that are delivered, educative, persuasive, and coercive. Delivering persuasive messages can influence prospective buyers to be able to make decisions in the products offered.Penelitian ini berfokus pada tenaga pemasar asuransi di Inspiring Agency yang melakukan penjualan produk jasa asuransi melalui komunikasi persuasif. Penelitian ini meneliti komunikasi yang digunakan oleh seorang agen asuransi dalam mempresentasikan dan menjual produknya kepada calon nasabah. Teori yang digunakan dalam penelitian ini adalah teori komunikasi persuasif. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif untuk dapat mengetahui cara komunikasi yang dilakukan agent agar mencapai penjualan yang berhasil dan mendapatkan gambaran secara nyata mengenai pelaksanaan komunikasi persuasif yang dilakukan. Data penelitian diperoleh melalui wawancara dengan satu key informan dan empat informan lainnya yang telah bekerja di Inspiring Agency. Penelitian ini menunjukkan cara menyampaikan pesan-pesan persuasif diantaranya informatif, edukatif, persuasif, dan koersif. Dengan menyampaikan pesan persuasif mampu memengaruhi calon nasabah untuk dapat mengambil keputusan dalam produk jasa yang ditawarkan.
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Putri, Bella Ika Novillia Widyaning, Sutrimah Sutrimah, and Cahyo Hasanudin. "Discovery learning dengan memanfaatkan kemasan kudapan: Analisis keterampilan menulis teks persuasi." Equilibrium: Jurnal Pendidikan 8, no. 2 (June 4, 2020): 143–51. http://dx.doi.org/10.26618/equilibrium.v8i2.3375.
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Abstract. This studi aimed to investigate the form of persuasive text written by eight grade students of MTs Darussalam Deru, Sumberrejo, Indonesia in discovery learning. This study was qualitative research in form of case study with 28 students as the research subjects. Four students were chosen to be interviewed because the persuasive text was in line with the indicators. Techniques of collecting data were observation, test method, interview, and documentation. The data was validated by using triangulations of data sources and method. Technique in analysing data was content analysis that was started from 1) data reduction, 2) data presentation, 3) drawing conclusion and verification. The results of this study showed that the structure of persuasive text written by the eight grade students of MTs Darussalam Deru, Sumberrejo, Indonesia had been referred to the structure that was well appropriated to the theory of Kosasih. The conclusion of this study showed that the discovery learning by using a wrapped media was appropriate to be implemented. It could train the students in improving their cognitive skills and curiosities. Keywords: Persuasive text, discovery learning, wrapped media Abstrak. Penelitian ini bertujuan untuk mengetahui bentuk teks persuasi yang ditulis oleh siswa kelas VIII MTs. Darussalam Deru, Sumberrejo, Bojonegoro, Indonesia pada pembelajaran discovery learning. Penelitian ini adalah penelitian kualitatif dengan menggunakan pendekatan studi kasus dengan jumlah subjek 28 siswa. Dari 28 siswa kemudian peneliti mengambil 4 siswa untuk diwawancarai dengan alasan teks persuasi sesuai dengan indikator. Teknik pengumpulan data menggunakan observasi, metode tes, wawancara, dan dokumentasi. Data divalidasi dengan menggunakan triangulasi sumber data dan triangulasi metode. Teknik analisis data menggunakan metode content analysis yang dimulai dari 1) reduksi data, 2) penyajian data, 3) penarikan simpulan dan verifikasi. Hasil penelitian menunjukkan bahwa struktur teks persuasi yang ditulis oleh siswa kelas VIII MTs. Darussalam Deru, Sumberrejo, Bojonegoro, Indonesia sudah mengacu pada struktur teks persuasi sesuai dengan teori Kosasih dengan baik. Simpulan pada penelitian ini adalah pembelajaran discovery learning berbantuan media kemasan kudapan sangat tepat diterapkan pada pembelajaran. Pembelajaran discovery learning berbantuan media kemasan kudapan dapat melatih siswa dalam meningkatkan keterampilan kognitif dan mengembangkan rasa ingin tahu siswa. Kata kunci: Teks persuasi, discovery learning, kemasan kudapan
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Rahmatullah, Tansah. "TEKNOLOGI PERSUASIF : AKTOR PENTING MEDIA SOSIAL DALAM MENGUBAH SIKAP DAN PERILAKU PENGGUNA." Jurnal Soshum Insentif 4, no. 1 (April 30, 2021): 60–78. http://dx.doi.org/10.36787/jsi.v4i1.509.
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Abstract - Social media influences and changes the attitudes and behavior of its users using a technique known as Persuasive Technology, a concept that is both invisible and manipulative, which has a big impact in all aspects. This research is library research using a literature study approach. With persuasive technology, web applications, social media such as Facebook, Twitter, Instagram, Youtube, Tiktok, and other applications tend to become addicting and get more addicting. Persuasive technology motivates us to use a product and makes it very simple to do and trains us to keep on going with notifications, friend requests, and status updates. Ethical issues are a key component of social media persuasive technology. Persuasive technology can be ethical and unethical. The main problem in social media is its business model, which becomes very unethical when giant technology companies earn benefits from such a chaotic and unsettling situation. Persuasive technology that is run as a system design in computing devices needs to be redesigned and encouraged to make a total shift towards humane technologies that support and provide shared prosperity, democracy, and an information environment. Efforts to encourage public awareness about persuasiveness that are being carried out need to be increased even further through education and literacy programs.
Abstrak - Media sosial mempengaruhi dan mengubah sikap serta perilaku penggunanya menggunakan teknik yang dikenal dengan Teknologi Persuasif, konsep yang tidak terlihat sekaligus manipulatif, yang berdampak besar dalam segala aspek. Penelitian ini merupakan penelitian kepustakaan dengan menggunakan pendekatan studi literatur. Dengan teknologi persuasif, aplikasi web, media sosial seperti Facebook, Twitter, Instagram, Youtube, Tiktok, dan aplikasi lainnya memiliki kecenderungan untuk membuat ketagihan dan semakin membuat ketagihan. Teknologi persuasif memotivasi kita untuk menggunakan suatu produk dan membuatnya menjadi sangat sederhana untuk dilakukan dan memicu kita untuk terus melakukannya melalui notifikasi, permintaan pertemanan, dan pembaruan status. Masalah etika adalah komponen kunci dari teknologi persuasif media sosial. Teknologi persuasif bisa menjadi etis dan tidak etis. Permasalahan utama dalam media sosial adalah model bisnisnya, menjadi sangat tidak etis, ketika perusahaan raksasa teknologi digital mendapatkan keuntungan dari situasi yang demikian kacau dan meresahkan Teknologi persuasif yang dijalankan sebagai desain sistem pada perangkat teknologi komputasi perlu di desain ulang dan di dorong untuk melakukan pergeseran secara menyeluruh menuju teknologi manusiawi yang mendukung dan menghadirkan kesejahteraan, demokrasi, dan lingkungan informasi bersama. Upaya untuk mendorong kesadaran masyarakat tentang mekanisme persuasif yang dijalankan perlu ditingkatkan secara lebih besar lagi melalui program edukasi dan literasi.
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Hadhinoto, Priscilla Septhimoranie, and Roswita Oktavianti. "Komunikasi Persuasif Tentang Kesehatan Mental Melalui Komik Digital (Studi pada Akun Instagram @petualanganmenujusesuatu)." Prologia 3, no. 2 (February 21, 2020): 334. http://dx.doi.org/10.24912/pr.v3i2.6355.
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Mental health is an issue labeled as taboo and is very rarely discussed in Indonesia. This issue calls for works in order to spread mental health awareness and one of the ways is by doing persuasive communications through digital comics. The purpose of this research is to study persuasive communications about mental health through digital comics. This research was conducted using qualitative approach and case study method on an Instagram account named @petualanganmenujusesuatu. Data collection techniques used in this research were interview, observation, and literature review. The researches used Persuasive Communications, Mental Health, dan Digital Comics Theory. The results of this research indicate 3 things, the implementation of persuasive communications about mental health through digital comics have 3 types of purposes which are affective, cognitive, and conative purpose. Strategies implied are strategies in composing messages, choosing the channel, and feedback. Persuasive communications about mental health through digital comics is also influenced by the visualization of the comics itself as the media, through character depiction and color selection.Kesehatan mental adalah suatu isu yang masih dianggap tabu dan jarang dibicarakan di Indonesia. Hal ini mendorong upaya untuk menyebarkan kesadaran tentang kesehatan mental, salah satunya dengan melakukan komunikasi persuasif melalui komik digital. Tujuan penelitian ini adalah untuk mengetahui komunikasi persuasif tentang kesehatan mental melalui komik digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada akun Instagram @petualanganmenujusesuatu. Teknik pengumpulan data menggunakan wawancara, observasi, dan studi kepustakaan. Teori yang digunakan adalah Teori Komunikasi Persuasif, Kesehatan Mental, dan Komik Digital. Hasil penelitian terdiri atas 3 hal, yaitu pelaksanaan komunikasi persuasif tentang kesehatan mental melalui komik digital memiliki 3 tujuan secara afektif, kognitif, atau konatif. Strategi yang digunakan adalah strategi penyusunan pesan, pemilihan saluran, dan umpan balik. Selain itu, komunikasi persuasif tentang kesehatan mental juga dipengaruhi oleh visualisasi komik sebagai medianya, yaitu melalui penggambaran karakter dan pemilihan warna.
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Fitria, Tira Nur. "Persuasive Strategies in Selected Brand Products’ Advertisement on Instagram: Rationalization Aspect." Journal of Pragmatics Research 3, no. 2 (May 27, 2021): 108–30. http://dx.doi.org/10.18326/jopr.v3i2.108-130.
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The objective of this research is to find the reason for using persuasive strategies in Selected Brand Products’ Advertisement on Instagram”.In Instagram Captions’ found in the selected brands' product, it is found the persuasive strategy used in “Mineral Water” products, “Medicine” products, “Food and Drink” products, “Household” products, and “Beauty and Skin Care” products. In “Mineral Water” products, these advertisements try to persuade consumers to focus on the quality and technology of the product used. In “Medicine” products, these advertisements try to persuade consumers to focus on the ingredients in the medicine and its uses, also tries to get consumers to focus on the causes and drugs that must be consumed. In “Food and Drink” products, these advertisements try to persuade consumers to focus on the high standards and technology to produce the product and quality of ingredients of the products that can be consumed. In “Household” products, these advertisements try to persuade consumers to focus on the ingredients in it and its benefits to be used. In “Beauty and Skin Care” products, these advertisements try to persuade consumers to focus on the ingredients in it and its benefits to be used. Those advertisements use rationalization in their persuasion strategy. Rationalization in persuasion work because the advertiser knows what the consumers’ needs and wants. There is the involvement of reasons, deep thought, making a sense and logical statements that expected can be accepted by the consumers.
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Srianah, Ms. "KARTU PINTAR UNTUK PENINGKATAN PRESTASI BELAJAR BERPIDATO PERSUASIF KELAS IX SMP NEGERI 1 SUKAPURA KABUPATEN PROBOLINGGO." JIRA: Jurnal Inovasi dan Riset Akademik 1, no. 1 (September 23, 2020): 1–9. http://dx.doi.org/10.47387/jira.v1i1.18.
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Penelitian ini bertujuan mendeskripsikan peningkatan prestasi Belajar Menulis Teks Pidato Persuasif Kelas IX dengan media Kartu Pintar pada SMP Negeri 1 Sukapura Kabupaten Probolinggo. Kartu pintar diterapkan dalam pembelajaran menulis teks pidato persuasif dan hasilnya dapat memudahkan siswa dalam menyerap materi pembelajaran menulis pidato persuasif. Subjek penelitian ini adalah Peserta didik kelas IXA berjumlah 26 orang. Metode yang digunakan adalah penelitian tindakan kelas (PTK) atau Classroom Action Research (CAR) yang dilakukan secara kolaboratif. This study aims to describe the improvement in the learning achievement of Class IX Persuasive Speech Text Writing with Smart Card media at SMP Negeri 1 Sukapura, Probolinggo Regency. Smart cards are applied in learning to write persuasive speech text and the results can make it easier for students to absorb persuasive speech writing learning material. The subjects of this study were 26 students of class IXA. The method used is classroom action research (CAR) which is carried out collaboratively.
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Rosadiputri, Kadiva Dwilia, and Maylanny Christin. "KOMUNIKASI PERSUASIF DALAM MEMPERTAHANKAN LOYALITAS RELAWAN PADA KOMUNITAS SOSIAL." Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian 7, no. 1 (April 6, 2021): 606. http://dx.doi.org/10.52434/jk.v7i1.782.
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Abstrak Komunikasi persuasif merupakan bagian yang berperan penting dalam jalannya sebuah komunitas. Komunitas tidak akan bertahan jika anggota didalamnya tidak mempertahankan loyalitas yang menjadi bentuk kontribusi anggota kepada komunitas. Untuk mempertahankan loyalitas anggota komunitas, dibutuhkan upaya dalam melibatkan hubungan antara berbagai unsur komunikasi persuasif. Penelitian ini bertujuan untuk membahas mengenai komunikasi persuasif dalam mempertahankan relawan komunitas sosial Sebung Bandung. Komunitas yang sudah berjalan selama 3 tahun ini, memiliki metode komunikasi persuasif dalam upaya mempertahankan relawan, yang secara rutin menggerakan aksi berbagi sebungkus nasi kepada tuna wisma dan kaum duafa. Lima teknik dalam metode komunikasi persuasif yang dilakukan pengurus Sebung Bandung terhadap relawannya yaitu rational persuasion, consultation tactics, ingratiation tactics, personal appeals tactics, dan exchange tactics. Penelitian ini menerapkan teknik pengumpulan data dengan observasi partisipatif, wawancara semi terstruktur, dan dokumentasi. Wawancara dilakukan dengan tujuh narasumber yaitu satu informan kunci, lima informan utama, dan satu informan ahli. Hasil penelitian menunjukan kelima teknik komunikasi persuasif diterapkan kepada seluruh rangkaian kegiatan mingguan Sebung yaitu briefing, turun ke jalan, sharing session, dan acara bebas, yang membentuk sense of community pada relawan komunitas, sehingga timbul keinginan untuk berpartisipasi dalam setiap kegiatan Sebung Bandung. Pada akhirnya terbentuklah loyalitas relawan yang ditunjukan oleh keinginan relawan untuk bertahan dalam komunitas Sebung Bandung.Kata-kata kunci: Komunikasi; Komunitas; Loyalitas; Persuasif; Relawan Abstract Persuasive communication is a part that plays an important role in the course of a community. The community will not survive if the members do not maintain loyalty which is a form of member contribution to the community. To maintain the loyalty of community members, efforts are needed in engaging relationships among various elements of persuasive communication. This study aims to discuss persuasive communication in maintaining social community volunteers in Sebung Bandung. The community, which has been running for 3 years, has persuasive communication methods in its efforts to retain volunteers; it routinely mobilizes the sharing of a packet of rice to the homeless and the poor. The five techniques in the persuasive communication methods carried out by Sebung Bandung's management of volunteers are rational persuasion, consultation tactics, ingratiation tactics, personal appeals tactics, and exchange tactics. This study applies data collection techniques namely participatory observation, semi-structured interviews, and documentation. Interviews were conducted with seven sources, namely one key informant, five key informants, and one expert informant. The results showed that the five persuasive communication techniques were applied to the entire series of Sebung's weekly activities, namely briefings, going to the streets, sharing sessions, and free events, which formed a sense of community in community volunteers, thus arising a desire to participate in every Sebung Bandung activity. In the end, volunteer loyalty was formed, which was shown by volunteers' desire to stay in the Sebung Bandung community.Keywords: Communication; Community; Loyalty; Persuasive; Volunteer
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Susilowati, Endang. "BUKU PINTAR UNTUK PENINGKATAN PRESTASI BELAJAR MENULIS TEKS PERSUASIF SISWA KELAS VIIC SMP NEGERI 1 WONOMERTO." JIRA: Jurnal Inovasi dan Riset Akademik 1, no. 1 (September 23, 2020): 17–27. http://dx.doi.org/10.47387/jira.v1i1.20.
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Penelitian ini bertujuan untuk mendeskripsikan peningkatan prestasi siswa dalam menulis teks persuasif dan perubahan perilaku menulis teks persusif dengan buku pintar. Buku pintar membuat peserta didik bersemangat dalam menulis. Secara tidak langsung meningkatkan prestasi belajar menulis teks persuasif peserta didik sehingga terpenuhi KKM kelas dan individu. Penelitian ini adalah penelitian tindakan kelas (PTK) dengan subjek penelitian adalah guru mata pelajaran Bahasa Indonesia dan objek penelitiannya adalah peserta didik kelas VIII C. Buku pintar berhasil meningkakan Prestasi belajar menulis teks persuasif dengan rata- rata peningkatan sebesar 30 poin pada seluruh aspek penilaian, 14 poin melampaui nilai KKM sebesar 75. This study aims to describe the increase in student achievement in writing persuasive texts and changes in the behavior of writing persuasive texts using smart books. Smart books make students excited in writing. Indirectly, it increases the learning achievement of students in writing persuasive texts so that class and individual KKM are fulfilled. This research is a classroom action research (PTK) with the research subject being Indonesian language subject teachers and the object of research is students of class VIII C. Smart books have succeeded in increasing learning achievement in writing persuasive texts with an average increase of 30 points in all aspects of assessment 14 points exceeded the KKM score of 75.
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Supeno, Supeno. "RHETORICAL ANALYSIS OF ENGLISH STUDENTS’ BUSINESS EXPRESSIONS:A RESEARCH PAPER." A Journal of Culture English Language Teaching Literature & Linguistics 5, no. 2 (December 14, 2018): 58. http://dx.doi.org/10.22219/celticumm.vol5.no2.58-66.
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In order to persuade, a speaker must analyze the speech situation and adapt his or her speech to it. In discussions about rhetoric, Aristotle is recognized as an expert in rhetoric who devoted more than a third of his Art of Rhetoric to study of the audience. Ever since, rhetoricians have taught that a speaker who would persuade others to believe and to act in a certain way must understand how the listeners feel, what they want, and what they need; the speaker must begin where the listeners are. A persuasive writing or speaking is often aimed at the heart or the stomach instead of the head. That is, some things or reasons are more acceptable to the readers or listeners’ feeling (in the stomach) than to their logic (in the head) . Instead of being logical only, therefore, a persuasive speaker needs to add some strategies to win the listeners’ assent. Discussed in terms of tripartite as the core theory of rhetoric, this paper is intended to analyse English students’ replies to their customers’ requests through WhatsApp business role-playing. The findings show that most of the students’ replies need to be rhetorically modified to make them more persuasive.
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Supeno, Supeno. "RHETORICAL ANALYSIS OF ENGLISH STUDENTS’ BUSINESS EXPRESSIONS:A RESEARCH PAPER." Celtic: A Journal of Culture, English Language Teaching, Literature and Linguistics 5, no. 2 (December 14, 2018): 58–66. http://dx.doi.org/10.22219/celtic.v5i2.7621.
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In order to persuade, a speaker must analyze the speech situation and adapt his or her speech to it. In discussions about rhetoric, Aristotle is recognized as an expert in rhetoric who devoted more than a third of his Art of Rhetoric to study of the audience. Ever since, rhetoricians have taught that a speaker who would persuade others to believe and to act in a certain way must understand how the listeners feel, what they want, and what they need; the speaker must begin where the listeners are. A persuasive writing or speaking is often aimed at the heart or the stomach instead of the head. That is, some things or reasons are more acceptable to the readers or listeners’ feeling (in the stomach) than to their logic (in the head) . Instead of being logical only, therefore, a persuasive speaker needs to add some strategies to win the listeners’ assent. Discussed in terms of tripartite as the core theory of rhetoric, this paper is intended to analyse English students’ replies to their customers’ requests through WhatsApp business role-playing. The findings show that most of the students’ replies need to be rhetorically modified to make them more persuasive.
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Hutabarat, Adinda Natassa Valentine. "The Persuasion in Joko Widodo’s Speech: A Comparison between the Indonesian Source Text and Its Annotated Translation in Mandarin." MADAH 11, no. 2 (October 30, 2020): 231–48. http://dx.doi.org/10.31503/madah.v11i2.310.
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AbstractThis study aims to describe persuasion strategies used by President Joko Widodo in his political speech that is delivered at the 2018 IMF-World Bank forum. The study is conducted by comparing the speech in bahasa Indonesia as the Source Text (ST) and its annotated Mandarin translations as the Target Text (TT). In order to describe Widodo’s persuasion strategies, micro and macro level analysis is applied in this study. The former refers to the speaker’s language skills and the translations; whilst the latter refers to the speaker-oriented context and situations-oriented contexts. The result of the study shows that: (i) The translation of Widodo’s speech text has persuasive features of metaphors and catchwords; (ii) The translation technique applied to these features is “equivalent”; (iii) These features were used to encourage the audience to pay attention to the contexts-oriented persuasive messages and to take actions accordingly. AbstrakKajian ini bertujuan untuk mendeskripsikan strategi persuasi Presiden Joko Widodo dalam pidato politis yang disampaikan pada pertemuan IMF-Bank Dunia tahun 2018. Kajian tersebut dilakukan dengan membandingkan Teks Sumber (TSu) bahasa Indonesia dan terjemahan beranotasi Teks Sasaran (TSa) bahasa Mandarin. Guna mendeskripsikan strategi persuasi tersebut, studi ini menggunakan analisis mikro dan makro. Analisis mikro merujuk pada analisis keterampilan bahasa dan terjemahannya. Analisis makro merujuk pada konteks pembicara dan konteks situasi. Hasil kajian ini menunjukkan bahwa: (i) Terjemahan teks pidato Widodo menggunakan fitur persuasi metafora dan catchwords; (ii) Teknik terjemahan yang diaplikasikan pada kedua fitur tersebut adalah “kesepadanan”; (iii) Fitur tersebut digunakan agar pembaca atau pendengar memfokuskan pada pesan persuasi yang berorientasi konteks, dan bertindak sesuai pesan persuasi tersebut.
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Christine, Cindy Claudia, and Roswita Oktavianti. "Pengaruh Pesan Persuasif Beauty Vlogger terhadap Keputusan Pembelian." Prologia 5, no. 1 (March 4, 2021): 108. http://dx.doi.org/10.24912/pr.v5i1.8164.
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Persuasive communication is one of the studies of communication that is often used as a method of influencing others in various ways, including in the field of sales. Persuasive messages are seen as a conscious effort to change thoughts and actions by manipulating motives in the direction of a predetermined goal. Decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The independent variable in this study is persuasive messages and the dependent variable is the purchasing decision. This type of research is quantitative descriptive. The research data collected uses non probability sampling and purposive sampling techniques. This study uses SPSS for Windows 15 test for Validity, Reliability, Simple Linear Analysis Hypothesis, Correlation Coefficient, Determination Coefficient, Regression Analysis, and T-Test. and represent the population. The results of research conducted by researchers that persuasive messages influence as much as 39.4% in purchasing decisions, while the remaining 60.6% is influenced by other factors. Research also shows that if persuasive messages are improved, purchasing decisions will also increase. Komunikasi persuasif merupakan salah satu kajian komunikasi yang kerap digunakan sebagai metode mempengaruhi orang lain dalam berbagai hal, termasuk diantaranya dalam bidang penjualan. Pesan persuasif dipandang sebagai usaha sadar untuk mengubah pikiran dan tindakan dengan memanipulasi motif-motif ke arah tujuan yang telah ditetapkan. Pengambilan keputusan merupakan sebuah proses pengintegrasian yang mengkombinasikan pengetahuan untuk mengevaluasi dua atau lebih perilaku alternatif dan memilih salah satu diantaranya. Variabel independen dalam penelitian ini adalah pesan persuasif dan variabel dependen adalah keputusan pembelian. Jenis penelitian ini adalah deskriptif kuantitatif. Data penelitian yang dikumpulkan ini menggunakan non probability sampling dan teknik purposive sampling. Penelitian ini menggunakan alat uji SPSS for windows 15 untuk Uji Validitas, Reliabiltas, Hipotesis analisis linier sederhana, Koefisien Korelasi, Koefisien Determinasi, Analisis Regresi, dan Uji T. Peneliti memperoleh data dengan menyebarkan kuesioner kepada 100 responden yang sudah ditentukan dan sesuai dengan syarat penelitian dan mewakili populasi. Hasil penelitian yang dilakukan oleh peneliti bahwa pesan persuasif berpengaruh sebanyak 39,4% pada keputusan pembelian, sementara sisanya 60,6% dipengaruhi oleh faktor lain. Penelitian juga menunjukan bahwa apabila pesan persuasif ditingkatkan maka keputusan pembelian juga akan meningkat.
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Saeed, Unaiza, Muhammad Zammad Aslam, Abdulrehman Khan, Mahnoor Khan, Maria Atiq, and Humayun Bhatti. "Rhetorical and Persuasive Strategies Employed by Imran Khan in his Victory Speech: A Socio-Political Discourse Analysis." International Journal of English Linguistics 10, no. 2 (February 23, 2020): 349. http://dx.doi.org/10.5539/ijel.v10n2p349.
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This study aims to explore the rhetorical and persuasive strategies employed by a political leader to propagate his ideology using language. It intends to critically analyze the victory speech of Pakistani Premier Imran Khan (IK)—the Chairman of Pakistan Tehreek-e-Insaf (PTI)—which he delivered at the Prime Minister House, Islamabad, after being elected as the 22nd Premier of Pakistan in 2018. The researchers attempt to unveil and analyze critically the strategies that worked behind this speech to persuade the audience. Different linguistic tools used for projecting and achieving political power have been identified and scrutinized. The qualitative analysis of the speech is based on theory of Aristotle’s Rhetoric; Ethos, Pathos, Logos and other persuasive strategies like use of personal pronoun, predication strategy, and positive self-presentation and negative others-presentation employed by IK, and further to study how language carries the power of transforming the perception and political views of people. The findings suggest that political discourse is intentionally crafted to communicate and persuade people about specific ideologies located in the discourse in an implicit way and IK uses the Aristotelian rhetorical model comprising of rhetoric, predication strategy, and self-presentation and negative Others-presentation strategy to persuade his audience to follow his hidden agendas.
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Kołodziejczyk, Anna M., and Sandra L. Bosacki. "Young-School-Aged Children’s Use of Direct and Indirect Persuasion: Role of Intentionality Understanding." Psychology of Language and Communication 20, no. 3 (December 1, 2016): 292–315. http://dx.doi.org/10.1515/plc-2016-0018.
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Abstract Recent research suggests that social cognitive abilities, particularly the theory of mind (ToM), play a role in the development of persuasion in early and middle childhood. This study investigated the relations between children’s intentionality understanding and early persuasive skills, especially the ability to use direct and indirect persuasive strategies in symmetric and asymmetric relational context. Ninety-five 5- to 7-year-olds participated in a narrative task that described persuasive situations with parents and peers and answered questions in intentionality understanding stories. Results showed that participants used indirect strategies less often than direct proposals. To persuade their parents, participants used more direct than indirect persuasive strategies, while this difference was not significant for peer persuasion. Correlation analysis revealed that independent of age and expressive language ability, intentionality understanding significantly predicted participants’ number of persuasive proposals and the use of direct and indirect bilateral persuasive strategies. Implications for theory and practice are discussed.
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PRASETYO, ANTON. "THE PERSUASIVE DA’WAH COMMUNICATION OF KH ASYHARI MARZUQI AND ITS IMPLICATIONS IN MODERN LIFE." INFORMASI 49, no. 1 (August 7, 2019): 11–24. http://dx.doi.org/10.21831/informasi.v49i1.23115.
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This research was aimed to find out one of the Da’wah activists, namely KH Asyhari Marzuqi in delivering Da’wah material. Was it using persuasive words or just the opposite, coercive that causes fear? By using persuasive communication theory and other related theories, researchers analyzed the data using qualitative research methods. The approach used in this study was a case study. Data analysis model was with explanation development. Qualitative research is identical to a critical and interpretative research. After conducting the research, the researcher obtained the result that KH Asyhari Marzuqi was a figure of Da’i who was able to preach persuasively. As a communicator, he meets the standards for persuasive da’i. Meanwhile, the message delivered was also a language of invitation that is soft and without coercion. Penelitian ini bertujuan untuk mengetahui salah satu aktivis dakwah, yakni KH. Asyhari Marzuqi, dalam menyampaikan materi dakwah. Apakah menggunakan kata-kata persuasif atau justru sebaliknya, koersif yang menimbulkan ketakutan? Dengan menggunakan teori komunikasi persuasif dan teori terkait lainnya, peneliti menganalisis data dengan menggunakan metode penelitian kualitatif. Pendekatan yang digunakan dalam penelitian ini adalah studi kasus. Model analisa data dengan pengembangan penjelasan. Penelitian kualitatif identik dengan sebuah penelitian yang bersifat kritis dan interpretatif. Setelah melakukan penelitian, peneliti mendapatkan hasil bahwa KH Asyhari Marzuqi merupakan sosok da’i yang mampu berdakwah secara persuasif. Sebagai seorang komunikator, ia memenuhi standar untuk dikatakan da’i persuasif. Sementara, pesan yang disampaikan juga berupa bahasa ajakan yang bersifat lembut dan tanpa paksaan.
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DIRECTOR, SAMUEL. "Justice in theLaws, a Restatement: Why Plato Endorses Public Reason." Journal of the American Philosophical Association 4, no. 2 (2018): 184–203. http://dx.doi.org/10.1017/apa.2018.9.
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AbstractIn theLaws, Plato argues that the legislator should attempt to persuade people to obey the laws voluntarily. This persuasion is accomplished through use of legislative preludes. In this essay, I argue that Plato's use of persuasive preludes shows that he endorses the core features of a public reason theory of political justification.
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Boer, Rino F., and Dionisius Lesmana. "EKSPLORASI FAKTOR BELIEFS DAN ATTITUDES: KAJIAN TERHADAP SOCIAL JUDGEMENT THEORY DI ERA MEDIA DIGITAL." Bricolage : Jurnal Magister Ilmu Komunikasi 4, no. 01 (March 15, 2018): 051. http://dx.doi.org/10.30813/bricolage.v4i01.1651.
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<p>ABSTRACT<br />Globalization encourages foreign brands to come to Indonesia, one of them is Keds as a sneakers shoe brand. One of the problems that Keds faces when it comes to Indonesia is the perception about Keds as a type of shoes even though actually it is a brand of shoes. Therefore, Keds held a “Ladies First Since 1916” Campaign not only to celebrate their 100th anniversary, but also to create awareness about Keds as the first sneakers brand for ladies since 1916 and to deliver their persuasive messages through promotion activites in the campaign. The aim of this research is to find out Keds customer buying decision process based on social judgement theory, where the customer will interpret the persuasive messages about the promotion activities in the campaign and also to find out the stages of customer decision buying process. The research method that was used is qualitative descriptive method through indepth interview with Keds customers. The result shows that the interpretation of the messages through attiudes/cognitive and beliefs/mental ego involvement is in latitude of acceptance that leads in assimilation effect and it seen in evaluation of alternatives stage in the buying decision process by Keds customer.<br /><strong>Keywords:</strong> buying process, beliefs, attitudes, persuasive</p><p><br />ABSTRAK<br />Globalisasi mendorong brand asing masuk ke Indonesia, salah satunya adalah Keds sebagai sebuah brand sepatu sneakers. Persoalan yang dialami Keds ketika awal masuk ke Indonesia adalah persepsi bahwa Keds merupakan jenis sepatu, padahal Keds merupakan brand sebuah sepatu. Oleh karena itu, Keds mengadakan Campaign “Ladies First Since 1916” selain untuk merayakan ulang tahun Keds yang berusia 100 tahun, juga untuk memperkenalkan kembali kepada masyarakat bahwa Keds merupakan brand sneakers wanita pertama asal Amerika sejak 1916 serta melakukan penyampaian pesan persuasif melalui berbagai kegiatan promosi dalam campaign tersebut. Penelitian ini dilakukan untuk melihat proses pengambilan keputusan pembelian customer Keds dalam Campaign “Ladies First Since 1916” berdasarkan Social Judgement Theory, bagaimana customer akan memaknai pesan persuasif dalam campaign tersebut yang selanjutnya akan dilihat tahap-tahap dalam pengambilan keputusan pembelian yang dilalui oleh customer. Penelitian dilakukan dengan metode kualitatif deskriptif melalui wawancara mendalam kepada customer Keds. Hasil penelitian menunjukkan bahwa pemaknaan pesan berdasarkan ego involvement kognitif dan mental berada pada latitude of acceptance yang mengarah pada efek asimilasi dan terlihat pada tahap evaluasi alternatif dalam berbagai tahap pengambilan keputusan pembelian yang dilalui customer Keds.<br /><strong>Kata kunci:</strong> keputusan pembelian, mental,sikap, persuasi</p>
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Micheli, Raphaël. "Arguing Without Trying to Persuade? Elements for a Non-Persuasive Definition of Argumentation." Argumentation 26, no. 1 (September 30, 2011): 115–26. http://dx.doi.org/10.1007/s10503-011-9240-9.
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Gershman, Susan, and Paul Verrell. "To persuade or be persuaded: which sex controls mating in a plethodontid salamander?" Behaviour 139, no. 4 (2002): 447–62. http://dx.doi.org/10.1163/15685390260135952.
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AbstractIn the dynamic process of courtship, males often must perform behaviour patterns that function to persuade females that are initially unresponsive to mate. But, to what extent is the outcome of a sexual encounter determined by a male's persuasiveness versus a female's responsiveness? We addressed this question in three laboratory experiments using a plethodontid salamander, Desmognathus ocoee, for which persuasion by males appears to be obligatory. We found considerable variation in mating success among individuals of both sexes, indicating variation in both male persuasiveness and female responsiveness (Experiment 1). In addition, males of high persuasiveness mated more often than males of lower persuasiveness, regardless of the levels of responsiveness of the females that they encountered (Experiment 2). Finally, we found that males of high persuasiveness performed certain sexual behaviour patterns more frequently and more rapidly than males of lower persuasiveness (Experiment 3). Our results suggest that male D. ocoee of high persuasiveness can mate successfully even with unresponsive females, which may be especially choosy about which males they accept. Thus, those male behaviour patterns that increase female motivation to mate likely are targets of sexual selection by female choice. Whether females that mate with persuasive males enjoy increased fitness awaits further study.
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Fikry, Ali. "Representasi Konsep Retorika Persuasif Aristoteles dalam Pidato Ismail Haniyah untuk Umat Islam Indonesia." JURNAL Al-AZHAR INDONESIA SERI HUMANIORA 5, no. 3 (April 25, 2020): 137. http://dx.doi.org/10.36722/sh.v5i3.387.
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<p><em>Abstrak </em>– <strong>Penelitian ini membahas tentang </strong><strong>tentang retorika persuasif dalam pidato Ismail Haniyah untuk umat Islam Indonesia. Tujuan penelitian ini adalah menemukan dan menjelaskan konsep retorika persuasif yang ada pada pidato tersebut. Analisis yang digunakan adalah teori retorika persuasif perspektif Aristoteles. Dalam teori ini terdapat penjelasan terkait retorika yang memiliki tiga jenis, yakni retorika forensik, demonstratif, dan Deliberatif. Prinsip teori ini tercermin dalam konsep <em>The Five Canon of Rhetoric, </em>panduan sekaligus ketentuan yang harus ada dalam pidato persuasif. Kelima ketentuan tersebut berkaitan dengan <em>Inventio/Discovery</em> yang berarti penemuan, <em>Dispositio/Arrangement</em> yang berarti penyusunan,<em> Elocutio/Style</em> yang berarti gaya, <em>Pronuntiatio/Delivery</em> yang berarti penyampaian, dan <em>Memoria/Memory</em> yang berarti mengingat. Jenis penelitian ini termasuk dalam kategori kualitatif-deskriptif dengan menggunakan paradigma interpretatif. Teknik yang digunakan dalam pengumpulan data adalah tonton, simak, dan catat. Seluruh data yang didapat kemudian dianalisis menggunakan model Miles Huberman, yakni pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan/verifikasi. Penelitian ini mendapatkan hasil berupa 19 temuan data yang berkaitan dengan retorika persuasif dalam pidato Ismail Haniyah untuk umat Islam Idonesia. Dari seluruh data, 6 di antaranya berkaitan dengan jenis reotika persuasif yang mencakup keseluruhan jenis. Sedangkan 13 sisanya berkaitan dengan konsep <em>Five Canon of Rhetoric</em> berdasarkan perspektif Aristoteles.</strong></p><p><em>Abstract – </em><strong>This study discusses persuasive rhetoric in Ismail Haniyah's speech to Indonesian Muslims. The purpose of this study is to find and explain the concept of persuasive rhetoric in the speech. The analysis used is the theory of persuasive rhetoric from Aristotle's perspective. In this theory, there are explanations related to the rhetoric that have three types, namely forensic, demonstrative, and Deliberative rhetoric. The principle of this theory is reflected in the concept of The Five Canon of Rhetoric, a guide as well as a provision that must be present in a persuasive speech. The five provisions are related to <em>Inventio</em> (Discovery), <em>Dispositio</em> (Arrangement), <em>Elocutio</em> (Style), <em>Pronuntiatio</em> (Delivery), and <em>Memoria</em> (Memory). This type of research is included in the qualitative-descriptive category using interpretive paradigms. The techniques used in data collection are watching, listening, and taking notes. All data obtained were then analyzed using the Miles Huberman model, namely data collection, data reduction, data presentation, and concluding. This study obtained results in the form of 19 data findings related to persuasive rhetoric in Ismail Haniyah's speech to Indonesian Muslims. Of all the data, 6 of them relate to the type of persuasive rationale which includes all types. While the remaining 13 are related to the concept of the Five Canon of Rhetoric based on Aristotle's perspective.</strong></p><p><strong><em>Keywords -</em></strong><em>Five Canon of Rhetoric</em>, <em>Palestine, persuasive rhetoric, speech<strong></strong></em></p>
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Heilmann, John, Thomas O. Malone, and Marleen F. Westerveld. "Properties of Spoken Persuasive Language Samples From Typically Developing Adolescents." Language, Speech, and Hearing Services in Schools 51, no. 2 (April 7, 2020): 441–56. http://dx.doi.org/10.1044/2019_lshss-19-00078.
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Purpose Persuasive communication skills are vital for achieving success in school, at work, and in social relationships. To facilitate assessment of persuasive discourse, we developed a clinically feasible persuasive speaking protocol and used it to compile a database of language samples. This database allowed us to describe the properties of adolescents' persuasive speaking skills. Method We collected spoken language samples from 179 typically developing students in Grades 8–12, recruited from the United States and Australia. Participants were asked to persuade an authority figure to make a change in a rule or policy. Results Language performance data reflecting both microstructural and macrostructural properties of spoken language were summarized and broken down by grade. We completed a factor analysis that documented three latent variables (syntax, discourse difficulties, and content). To test the validity of the persuasive measures, a subset of the participants completed an additional battery of assessments, which revealed weak to moderate relationships between the persuasive measures, general language ability, and working memory. There was no significant relationship between the persuasive language measures and an assessment of personality. Conclusion Our persuasive language sampling protocol facilitated the collection of valid language performance data. The summary data can be used as benchmarks for clinical evaluations of adolescents suspected of having language difficulties.
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Opfer, John E., and Vladimir Sloutsky. "On the design and function of rational arguments." Behavioral and Brain Sciences 34, no. 2 (March 29, 2011): 85–86. http://dx.doi.org/10.1017/s0140525x10002943.
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AbstractIt is unclear how an argumentative environment would select for better reasoning given three general findings. First, argument rationality typically fails to persuade poor reasoners. Second, reasoned argumentation competes with more persuasive and less rational arguments for limited cognitive resources. Third, those poor at reasoning fail to distinguish between valid and invalid arguments. Reasoning, therefore, is poorly designed for argument.
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Mubasyaroh, Mubasyaroh. "Strategi Dakwah Persuasif dalam Mengubah Perilaku Masyarakat." Ilmu Dakwah: Academic Journal for Homiletic Studies 11, no. 2 (December 30, 2017): 311–24. http://dx.doi.org/10.15575/idajhs.v11i2.2398.
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In delivering the message of da'wah verbally or directly, the missionary interpreter will be faced with a group of audiences who have the same tendency, for this reason the missionary interpreter can display the delivery of da'wah messages in accordance with your needs. This writing with library research method reveals persuasive da'wah strategies in changing community behavior (mad'u). Based on the results of the study it was found that the da'wah communication aims to form a social structure that is complemented by social norms and shapes community behavior as mad'u. In the communication of persuasive da'wah, it is necessary to pay attention to the principles of persuasive da'wah, namely qaulan layyinan, qaulan sadidan, qaulan maysuran, qaulan baligha, qulan ma'rufa, qaulan karima and the stages of changing mad'u, namely their knowledge, attitudes and behavior.Dalam penyampaian pesan dakwah secara lisan atau langsuang, juru dakwah akan berhadapan dengan kelompok audiens yang mempunyai kecenderungan sama, untuk itu juru dakwah dapat menampilkan penyampaian pesan dakwah yang sesuai dengan kebutuhan mad’u. Tulisan dengan metode library research ini mengungkapkan tentang strategi dakwah persuasif dalam mengubah perilaku masyarakat (mad’u). Berdasarkan hasil penelitian ditemukan bahwa komunikasi dakwah bertujuan membentuk suatu struktur sosial yang dilengkapi dengan norma-norma sosial serta membentuk perilaku masyarakat sebagai mad’u. Dalam komunikasi dakwah persuasif perlu diperhatikan prinsip-prinsip dakwah persuasif yaitu qaulan layyinan, qaulan sadidan, qaulan maysuran, qaulan baligha, qulan ma’rufa, qaulan karima dan tahapan perubahan mad’u yaitu pengetahuan, sikap, dan perilaku mereka.
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Hanana, Alna, Novi Elian, and Revi Marta. "Strategi Komunikasi Persuasif Dalam Menciptakan Masyarakat Sadar Wisata Di Kawasan Wisata Pantai Padang, Kota Padang." Jurnal Ilmu Sosial Mamangan 6, no. 1 (June 20, 2017): 34. http://dx.doi.org/10.22202/mamangan.1886.
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Tourism is an important asset to regional income and a place of creativity promote the region characteristics. This study aims to analyze persuasive communication strategy conducted by Government, analyzing the communication barriers that occur in the process of forming a tourism conscious society, and purpose the mode of persuasive messages and effective communication media designed to build a tourism conscious society. This study uses a qualitative approach to get the facts from the symptoms that exist and seek information factually. The results show the main persuasive communication strategy undertaken by the government is forming a ‘pokdarwis’ (tourism awareness group). However, this strategy can still be used in various forms, such as: pokdarwis has not acted as an agent of change, unclear tasks distribution in pokdarwis group, un-maximized media, uncontinuity press release, and no synergy among stakeholders. A persuasive message form that can be designed to maximize this communication strategy can be a one-sided and two-sided message. The good government and groups that have been formed this hopefully can use the media consistently so that messages can reach various layers of society. Media that could be matches with the target audience were print media media, outdoor media, group communication media, personal communication channels and internet. Pariwisata merupakan asset yang sangat penting dalam menyumbang terhadap pendapatan daerah dan ajang kreativitas untuk memperkenalkan ciri khas daerah. Untuk itu, penting strategi komunikasi persuasif sebagai faktor penarik kunjungan wisatawan. Penelitian ini bertujuan menganalisis strategi komunikasi persuasif yang dilakukan oleh Pemerintah Kota Padang, hambatan komunikasi dalam proses pembentukan masyarakat sadar wisata, dan menawarkan pesan persuasif dan media komunikasi efektif yang dapat dirancang untuk membentuk masyarakat sadar wisata. Penelitian ini menggunakan pendekatan kualitatif untuk memperoleh fakta-fakta dari gejala-gejala yang ada dan mencari keterangan secara faktual. Hasil penelitian menunjukkan strategi komunikasi persuasif utama yang dilakukan oleh pemerintah berupa pembentukan pokdarwis (kelompok sadar wisata). Strategi ini masih menemui berbagai hambatan dalam pelaksanaannya, seperti: pokdarwis belum bertindak sebagai agent of change, tidak duduknya tugas di kelompok pokdarwis, media yang belum dimaksimalkan, tidak adanya kontinuitas press release, dan tidak adanya sinergi antar stakeholder. Bentuk pesan persuasif yang dapat dirancang untuk memaksimalkan strategi komunikasi ini bisa berupa one-side issue dan two-side issue message. Media yang cocok dengan target khalayaknya di antaranya media cetak, media luar ruang, media komunikasi kelompok, saluran komunikasi pribadi dan internet.
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Hanana, Alna, Novi Elian, and Revi Marta. "Strategi Komunikasi Persuasif Dalam Menciptakan Masyarakat Sadar Wisata Di Kawasan Wisata Pantai Padang, Kota Padang." Jurnal Ilmu Sosial Mamangan 6, no. 1 (June 20, 2017): 34–46. http://dx.doi.org/10.22202/mamangan.v6i1.1886.
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Tourism is an important asset to regional income and a place of creativity promote the region characteristics. This study aims to analyze persuasive communication strategy conducted by Government, analyzing the communication barriers that occur in the process of forming a tourism conscious society, and purpose the mode of persuasive messages and effective communication media designed to build a tourism conscious society. This study uses a qualitative approach to get the facts from the symptoms that exist and seek information factually. The results show the main persuasive communication strategy undertaken by the government is forming a ‘pokdarwis’ (tourism awareness group). However, this strategy can still be used in various forms, such as: pokdarwis has not acted as an agent of change, unclear tasks distribution in pokdarwis group, un-maximized media, uncontinuity press release, and no synergy among stakeholders. A persuasive message form that can be designed to maximize this communication strategy can be a one-sided and two-sided message. The good government and groups that have been formed this hopefully can use the media consistently so that messages can reach various layers of society. Media that could be matches with the target audience were print media media, outdoor media, group communication media, personal communication channels and internet. Pariwisata merupakan asset yang sangat penting dalam menyumbang terhadap pendapatan daerah dan ajang kreativitas untuk memperkenalkan ciri khas daerah. Untuk itu, penting strategi komunikasi persuasif sebagai faktor penarik kunjungan wisatawan. Penelitian ini bertujuan menganalisis strategi komunikasi persuasif yang dilakukan oleh Pemerintah Kota Padang, hambatan komunikasi dalam proses pembentukan masyarakat sadar wisata, dan menawarkan pesan persuasif dan media komunikasi efektif yang dapat dirancang untuk membentuk masyarakat sadar wisata. Penelitian ini menggunakan pendekatan kualitatif untuk memperoleh fakta-fakta dari gejala-gejala yang ada dan mencari keterangan secara faktual. Hasil penelitian menunjukkan strategi komunikasi persuasif utama yang dilakukan oleh pemerintah berupa pembentukan pokdarwis (kelompok sadar wisata). Strategi ini masih menemui berbagai hambatan dalam pelaksanaannya, seperti: pokdarwis belum bertindak sebagai agent of change, tidak duduknya tugas di kelompok pokdarwis, media yang belum dimaksimalkan, tidak adanya kontinuitas press release, dan tidak adanya sinergi antar stakeholder. Bentuk pesan persuasif yang dapat dirancang untuk memaksimalkan strategi komunikasi ini bisa berupa one-side issue dan two-side issue message. Media yang cocok dengan target khalayaknya di antaranya media cetak, media luar ruang, media komunikasi kelompok, saluran komunikasi pribadi dan internet.
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Solomon, Sheldon, Jeff Greenberg, Tom Psyzczynskii, and Janine Pryzbylinski. "THE EFFECTS OF MORTALITY SALIENCE ON PERSONALLY-RELEVANT PERSUASIVE APPEALS." Social Behavior and Personality: an international journal 23, no. 2 (January 1, 1995): 177–89. http://dx.doi.org/10.2224/sbp.1995.23.2.177.
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The effects of mortality salience on personally-relevant persuasive appeals were investigated by exposing subjects to strong or weak arguments about a personally-relevant issue by an expert or nonexpert source following a mortality salience or control induction, and then measuring subjects' attitudes about that issue. A significant mortality salience X argument source X strength of arguments interaction was found. In control conditions, subjects were more persuaded by strong than weak arguments when the source of the persuasive appeal was a nonexpert, but not when the source was an expert. Conversely, when mortality was made salient, subjects were more persuaded by strong than weak arguments when the source of the appeal was an expert, but not when the source was a nonexpert. Theoretical and practical implications of these findings are discussed, and directions for future research are considered.
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Agustina, Lilik Rochmah, and Masriatus Solichah Solichah. "METAPHORS OF LIFE INSURANCE AND HOME APPLIANCE ON YOUTUBE ADVERTISEMENTS VIDEOS." Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan 8, no. 2 (April 18, 2017): 139. http://dx.doi.org/10.26594/diglossia.v8i2.866.
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Lilik Rochmah AgustinaMasriatus SholikhahSTKIP PGRI Jombanglilikrochmah@yahoo.co.idmasriatus.sholikhah@gmail.com AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif. Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.
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Kahari, Leslei. "Persuasive Discourse Strategies Used by Mothers at Dinner Time to Persuade Children to Eat." International Journal of Language and Linguistics 1, no. 4 (2013): 191. http://dx.doi.org/10.11648/j.ijll.20130104.24.
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Rabab’ah, Ghaleb, Lydia Idir, and Sharif Alghazo. "Persuasive appeals in Jordanian and Algerian telecommunication television commercials." Open Linguistics 6, no. 1 (July 2, 2020): 307–21. http://dx.doi.org/10.1515/opli-2020-0021.
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AbstractThe present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly selected from YouTube. The data were analysed based on previous categorisations of persuasive appeals. The findings revealed that both groups of advertisements adopted various appeals to persuade their target audience to purchase products and experience their services, and that the most widely used appeals were play on words, brand, celebrity and music appeals. These findings provide insights into the value of understanding how persuasion is used in media discourse and in different linguistic and cultural milieus.
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Fikry, Ali. "Representasi Konsep Retorika Persuasif Aristoteles dalam Pidato Ismail Haniyah untuk Umat Islam Indonesia." JURNAL Al-AZHAR INDONESIA SERI HUMANIORA 5, no. 3 (March 13, 2020): 137. http://dx.doi.org/10.36722/sh.v5i3.373.
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<p><em>Abstrak </em>– <strong>Penelitian ini membahas tentang </strong><strong>tentang retorika persuasif dalam pidato Ismail Haniyah untuk umat Islam Indonesia. Tujuan penelitian ini adalah menemukan dan menjelaskan konsep retorika persuasif yang ada pada pidato tersebut. Analisis yang digunakan adalah teori retorika persuasif perspektif Aristoteles. Dalam teori ini terdapat penjelasan terkait retorika yang memiliki tiga jenis, yakni retorika forensik, demonstratif, dan Deliberatif. Prinsip teori ini tercermin dalam konsep <em>The Five Canon of Rhetoric, </em>panduan sekaligus ketentuan yang harus ada dalam pidato persuasif. Kelima ketentuan tersebut berkaitan dengan <em>Inventio/Discovery</em> yang berarti penemuan, <em>Dispositio/Arrangement</em> yang berarti penyusunan,<em> Elocutio/Style</em> yang berarti gaya, <em>Pronuntiatio/Delivery</em> yang berarti penyampaian, dan <em>Memoria/Memory</em> yang berarti mengingat. Jenis penelitian ini termasuk dalam kategori kualitatif-deskriptif dengan menggunakan paradigma interpretatif. Teknik yang digunakan dalam pengumpulan data adalah tonton, simak, dan catat. Seluruh data yang didapat kemudian dianalisis menggunakan model Miles Huberman, yakni pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan/verifikasi. Penelitian ini mendapatkan hasil berupa 19 temuan data yang berkaitan dengan retorika persuasif dalam pidato Ismail Haniyah untuk umat Islam Idonesia. Dari seluruh data, 6 di antaranya berkaitan dengan jenis reotika persuasif yang mencakup keseluruhan jenis. Sedangkan 13 sisanya berkaitan dengan konsep <em>Five Canon of Rhetoric</em> berdasarkan perspektif Aristoteles.</strong></p><p><em>Abstract – </em><strong>This</strong><strong> study discusses persuasive rhetoric in Ismail Haniyah's speech to Indonesian Muslims. The purpose of this study is to find and explain the concept of persuasive rhetoric in the speech. The analysis used is the theory of persuasive rhetoric from Aristotle's perspective. In this theory</strong><strong>,</strong><strong> there are explanations related to the rhetoric that have three types, namely forensic, demonstrative, and Deliberative rhetoric. The principle of this theory is reflected in the concept of The Five Canon of Rhetoric, a guide as well as a provision that must be present in a persuasive speech. The five provisions are related to <em>Inventio</em> (Discovery), <em>Dispositio</em> (Arrangement), <em>Elocutio</em> (Style), <em>Pronuntiatio</em> (Delivery), and <em>Memoria</em> (Memory). This type of research is included in the qualitative-descriptive category using interpretive paradigms. The techniques used in data collection are watching, listening, and taking notes. All data obtained were then analyzed using the Miles Huberman model, namely data collection, data reduction, data presentation, and concluding. This study obtained results in the form of 19 data findings related to persuasive rhetoric in Ismail Haniyah's speech to Indonesian Muslims. Of all the data, 6 of them relate to the type of persuasive rational</strong><strong>e</strong><strong> which includes all types. While the remaining 13 are related to the concept of the Five Canon of Rhetoric based on Aristotle's perspective.</strong></p><p><strong><em>Keywords - </em></strong><em>Five Canon of Rhetoric</em>, <em>Palestine, persuasive rhetoric, speech</em> <strong><em></em></strong></p>
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Soedjarwo, Gabriella Novianty. "Persuasion Act in the Proposal Movie." Journal of Pragmatics Research 2, no. 1 (April 1, 2020): 50–67. http://dx.doi.org/10.18326/jopr.v2i1.50-67.
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The act of persuasion happens anywhere and anytime. When we need a help, we persuade other to do what we need. In order to have a successful persuasion, we apply certain strategy. This pragmatic paper wants to analyse the effective strategies in order to have an effective persuasive acts. Pragmatics is chosen as the method since the analysis is about the language used in certain context, in this case persuasion. This paper elaborates how certain speech acts can help the speaker to perform persuasion successfully. Besides, the researcher also analyses how the attempts of persuading violate certain maxims stated by Grice. The researcher took a movie entitled The Proposal (2009) as the data since it shows how the main characters apply certain speech acts and strategies in order to achieve effective persuasion. In this movie, Margaret and Andrew are trying to persuade each other in order to get different advantages through faking marriage. The researcher takes the dialogue of those two characters as the data. Then, the data was analysed using speech act theory, implicature, and language function theory on persuasion. The result of the study is the successful persuasion relies on using appropriate speech act, flouting the maxim of quantity, and applying good persuasive strategy. Key words: Persuasion, Speech Act, Maxim, Strategy
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Iqbal, Zafar, Iqra Khan, Khurram Shahzad, and Talha Aslam. "Persuasive Political Power Employed by Premier Imran Khan to Deform Identity: A Political Discourse Analysis." Journal for the Study of English Linguistics 9, no. 1 (November 29, 2020): 12. http://dx.doi.org/10.5296/jsel.v9i1.18005.
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The researchers investigate Pakistani Premier Imran Khan’s (IK) speech in which he called Bilawal Bhutto Zardari – Sahiba. Similarly, the leaders strongly need to convince their supporters when they deliver speeches on public platforms. However, utilizing the persuasive political power, the Premier (IK) propagated identity to promote the specific ideology to gain political benefits. The present research employs Political Discourse Analysis (PDA), to understand the social and political persuasive style employed by the premiere. The researchers have analyzed the data employing a qualitative approach. There are reliable findings to suggest that IK has successfully used stable vocabulary (taboo) to persuade the specific supporters, convincing them to deform the identity of Bilawal Bhutto. Later, the Premier faced considerable criticism from the opposition. However, for the time being, he successfully dominated through sociological and persuasive power sourcing the meaning-making structures of power. Hence, the politicians often convince their supporters/followers to utilize political-strategic tools and to remain in their political procession against their opponents.
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Faiz, Ahmad, Andi Indah Yulianti, and Dwiani Septiana. "Trump's Speech about Jerusalem: An Analysis on Persuasive Strategies." Journal of Pragmatics Research 2, no. 2 (October 6, 2020): 160–76. http://dx.doi.org/10.18326/jopr.v2i2.160-176.
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ABSTRACTSpeaker delivers a speech to achieve the goal indicating the use of persuasive strategies. This research investigates the persuasive strategies used by Donald Trump on his speech about Jerusalem. The aim of this research is to analyze the types of persuasive strategies on Donald Trump’s speech about Jerusalem. Jerusalem is a holy place where many beliefs live together such Islam, Christianity, Jews, etc. Its territory surrounds Palestine and Israel, as both have a great rivalry in an old war. Donald Trump showed his sympathy toward Jerusalem through his speech. In influencing hearers, Trump’s speech reflected persuasive strategies. Persuasive strategies are expressed to influence and change hearers attitude and motives to follow what speaker wants to. This research used qualitative approach. The data analyzed in this research are two speech of Trump about Jerusalem. The result showed that Trump used ethos, logos and pathos. Trump expressed pathos by showing his perceived intelligence, virtuous character and goodwill to create peace in Jerusalem. Logos were expressed while Trump showed factual information about the role of Israel in creating peace in Jerusalem. Trump mostly expressed pathos to affect hearers emotion by creating mildness, giving admiration and confession. Therefore, in achieving the goals of his speech, Trump intended to persuade hearers by touching their emotion.Key words: persuasive strategies, speech, Donald Trump
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Biržietienė, Skirmantė. "Rhetoric of Lithuanian Social Advertising: The Ways to Persuade." Respectus Philologicus 22, no. 27 (October 25, 2012): 144–55. http://dx.doi.org/10.15388/respectus.2012.27.15343.
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The article deals with the rhetoric of advertising, specifically with the means employed to persuade the audience in Lithuanian social advertising. Aristotle in his Rhetoric points out that persuasion can be achieved in three ways: through ethos, logos, and pathos. Ethos refers to the speaker’s character as it appears to the audience: if we believe that a speaker has good sense, good morality and goodwill, we are inclined to believe what he says. In social advertising, famous people, organizations and authorities who are recognizable to the audience stand for this ethos argument. Logos means logical arguments. In our society, rationality is highly valued and this way of persuasion is rated as the best, but scientific reasoning in social advertising is not as persuasive as it might appear. Of course it is a strong additional argument to the more rhetorical types of reasoning. Pathos in Aristotle’s sense means the emotions of the audience. Usually people think that they make their decisions based on rational thought, but Aristotle points out that emotions such as pity, anger, fear and their opposites influence our judgments as well. In social advertising, the employment of the pathos argument is the most powerful and persuasive strategy.In this research, some different Lithuanian social campaigns and advertisements are analysed in order to define what methods were chosen to persuade the audience in every campaign and what types of arguments were dominant. It appears that the most persuasive advertising employs a combination of all arguments: ethos, logos, and pathos. However, persuasion in social advertising is based mostly on the pathos argument, because this type of advertising appeals to the emotions.
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Rezaei, Sohrab, and Niloofar Nourali. "Language and Power: The Use of Persuasive Techniques in Iran and U.S. President Speeches." Journal of Language Teaching and Research 7, no. 6 (November 1, 2016): 1203. http://dx.doi.org/10.17507/jltr.0706.19.
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The present article is about language and power, focuses on the speechmaking skills, and using persuasive techniques such as Simile and metaphor, Mixed metaphor or simile, Extended metaphor, Allusion, Lists of three, Repetition, Parallelism, Puzzled or redundant questions, Alliteration and Wordplay. For the sake of better analysis certain elements of this ability, a comparison between Iran President Mr. Rouhani and U. S. President Mr. Obama is made. Two speeches of two presidents are selected. The first two are in the same topic and the second two are in different topics. Each president is a strong personality in his own right, both leaders have manifested this ability and managed to persuade the masses about the correctness of their political steps; however their using of persuasive techniques differ dramatically, as it is attempted to support by analysis in this article. The results show that, usually they use the same techniques but Dr. Rouhani use more persuasive techniques than President Obama does. Dr. Rouhani uses Alliteration and President Obama uses Metaphor more than other techniques in their speeches. It can be said that using persuasive techniques is culture based.
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Cruz Gómez, Ana Karen. "The Au Pair Cultural Exchange Program Advertising: A Critical Discourse Analysis." Open Journal for Studies in Linguistics 3, no. 2 (October 19, 2020): 47–56. http://dx.doi.org/10.32591/coas.ojsl.0302.01047c.
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Advertising is everywhere, and the effects of advertisements on people are notorious. Consequently, through ads, you can convince the audience to follow an ideology or to acquire certain products. The following article examines the au pair cultural exchange program online advertisements from a Critical Discourse Analysis perspective. The article sets out to explore the linguistic features used in the au pair program advertisements that persuade participants to become au pairs and hosts. The analysis was achieved through a three-dimensional framework (Fairclough, 1994; 2001; 2003). This model demonstrates the correlation between linguistic forms, discourse, and social practices. The findings imply that advertisers use different linguistic forms and strategies to persuade Mexican girls from the age of 18 to 26 years old to enroll in the cultural program, as well as US citizens’ families who are persuaded to host someone.
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McGlone, Matthew S., and Elizabeth M. Glowacki. "Hate the Sin, Love the Saints: Activities Versus Actors in Message Design." Journal of Language and Social Psychology 37, no. 1 (April 29, 2017): 114–28. http://dx.doi.org/10.1177/0261927x17706947.
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The reported study investigated the persuasive effects of nouns describing activities and their human actors in message design. Fictitious op-ed essays were created from the point of view of authors taking a complimentary or critical stance on two controversial topics. Different versions were created in which activity nouns ( immigration, cosmetic surgery) or actor nouns ( immigrants, cosmetic surgeons) referring to the topics were manipulated orthogonally to essay stance. Participants considered essays praising actors to be more persuasive than others praising activities, but were more persuaded by essays indicting activities than actors. The implications for message design theory and practice are discussed.
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Wijaya, Muhammad Deni, Siti Sumijaty, and Uwes Fatoni. "Pesan Dakwah dalam Program Televisi Muslim Travelers NET." Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting 5, no. 1 (June 30, 2019): 97–114. http://dx.doi.org/10.15575/prophetica.v5i1.2241.
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This research discusses the da'wah messages that exist in the Muslim Traveler NET television program. the messages conveyed are adapted to media functions that are informative, persuasive and entertaining. The method used in this study is a qualitative content analysis using a coding sheet, then analyzed together with the resulting data collection made in a descriptive qualitative form. The results of this study found 31 da'wah messages that fit the categories in the study, namely 15 informative da'wah messages, 13 persuasive da'wah messages and 3 entertainment da'wah messages from 5 episodes of Muslim travelers airing in 2018 namely 3 South Korean episodes, 1 South American episode and 1 episode of Spain. informative da'wah messages that discuss a lot about the arrival of Islam, Islamic symbols and information about halal food, persuasive da'wah messages motivate and encouragement to uphold Islamic Shari'a, worship also da'wah and the last, entertainment da'wah message of that displays culture, panorama and artwork.
Penelitian ini membahas tentang pesan dakwah yang ada pada program televisi muslim travelers NET. pesan yang dibahas disesuaikan dengan fungsi media yaitu informatif, persuasif dan hiburan. Metode yang digunakan dalam penelitian ini ialah analisis isi kualitatif dengan menggunakan coding sheet, lalu dianalisis bersamaan dengan pengumpulan data yang hasilnya dibuat dalam bentuk deskriptif kualitatif. Hasil dari penelitian ini ditemukan 31 pesan dakwah yang sesuai dengan kategori dalam penelitian, yaitu 15 pesan dakwah informatif, 13 pesan dakwah persuasif dan 3 pesan dakwah hiburan dari 5 episode muslim travelers yang ditayangkan tahun 2018 yaitu 3 episode Korea Selatan, 1 episode Amerika dan 1 episode Spanyol. Pesan dakwah informatif banyak membahas tentang kedatangan Islam, syiar Islam dan informasi tentang makanan halal, pesan dakwah persuasif meliputi ajakan dan motivasi untuk menegakan syariat Islam, beribadah juga berdakwah dan pesan dakwah hiburan yang menampilkan pemandangan, kebudayaan alam dan karya seni.
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Shemanski Aldrich, Rosalie, and Julie Cerel. "The Development of Effective Message Content for Suicide Intervention." Crisis 30, no. 4 (July 2009): 174–79. http://dx.doi.org/10.1027/0227-5910.30.4.174.
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Background: Each year there are over 31,000 suicides in the United States, constituting a significant problem in every respect. It is important for research efforts to focus on the communication elements involved in suicide prevention because the messages produced by individuals close to those who have suicidal thoughts have the potential to save a life. Aims: The current manuscript presents the theory of planned behavior (TPB) as a foundation to increase understanding of what message content would be most effective to convince an individual to intervene when someone is suicidal. Methods: Suicide and suicidal behaviors are briefly reviewed, as is the TPB. Then it is argued how and why TPB can help construct persuasive messages. Results: The authors suggest that TPB guide the content of persuasive messages. Messages created in combination of persuasive theories with TPB are likely to encourage an individual to intervene when someone is suicidal. Conclusions: A key element to suicide prevention is intervention by close others. Use of TPB provides an increased understanding of how to persuade close individuals to intervene when an individual is suicidal.
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Ekasiswanto, Rudi, and Ridha Mashudi Wibowo. "Pemakaian Bahasa Persuasif Media Luar Ruang Selama Masa Pandemik Covid-19 di Dusun Nyangkringan, Kelurahan Bantul, Kecamatan Bantul, DIY." Bakti Budaya 3, no. 2 (October 31, 2020): 183. http://dx.doi.org/10.22146/bb.60726.
Full textAbstract:
The use of appropriate language by speakers has been proven to be able to convey messages clearly to the speech partners that they want, and it can even further change the behavior of the speech partners. This can be exemplified by the use of persuasive language in outdoor media. In order to get considerable attention, outdoor media installation is usually installed in a strategic location. The billboards that are installed, for example, are designed to be large and permanently installed within a certain period of time. The information displayed in billboards is arranged with the right diction, special sentence structure, and has a strong persuasive impact supported by an attractive design. Unfortunately, not all community members have the ability to make representative billboards. Community service activities in Nyangkringan village are aimed to develop two abilities, namely the ability to use language effectively and also to design attractive and informative-persuasive billboards. After receiving adequate guidance, the community service activity participants have been able to create billboards that are memorable and informative-persuasive. The installation of billboards at a later stage of the project indicates a significant change in behavior due to increased public awareness of the Covid-19 pandemic. It is hoped that with the abilities that they already have, in the future, the community service participants can make the necessary outdoor media according to their designation.====Pemakaian bahasa penutur secara tepat telah terbukti dapat menyampaikan pesan dengan jelas kepada mitra tutur yang dikehendakinya, bahkan lebih jauh lagi dapat mengubah perilaku mitra tutur. Hal ini dapat dicontohkan dengan pemakaian bahasa persuasif di media luar ruang. Agar dapat memperoleh perhatian yang cukup besar pemasangan media luar ruang biasanya dilakukan di lokasi yang strategis. Baliho yang dipasang, misalnya, didesain berukuran besar dan dipasang secara permanen dalam rentang waktu tertentu. Informasi yang dipajang di dalam baliho disusun dengan diksi yang tepat, struktur kalimat khusus, dan berdampak persuasif yang kuat didukung dengan desain yang menarik. Sayangnya, tidak semua anggota masyarakat memiliki kemampuan membuat baliho yang representatif. Aktivitas pengabdian kepada masyarakat di Dusun Nyangkringan kali ini ditujukan untuk mengembangkan dua kemampuan, yakni kemampuan menggunakan bahasa secara efektif dan mendesain baliho yang menarik dan informatif-persuasif. Setelah mendapat bimbingan yang memadai, peserta kegiatan pengabdian dapat mewujudkan baliho yang mengesankan dan informatif-persuasif. Pemasangan baliho pada tahap selanjutnya mengindikasikan perubahan perilaku yang signifikan atas meningkatnya kesadaran masyarakat terhadap pandemi Covid-19. Diharapkan dengan kemampuan yang telah dimiliki pada masa depan, para peserta pengabdian dapat membuat media luar ruang yang diperlukan sesuai dengan peruntukannya.