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Journal articles on the topic 'Persuasion and Signs'
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1
Pfurtscheller, Daniel. "Persuasives Handeln: objektbezogen, multimodal, massenmedial. Gebrauch der „Taferln“ in österreichischen TV-Wahldebatten." Studia Linguistica 35 (March 29, 2017): 37–66. http://dx.doi.org/10.19195/0137-1169.35.3.
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Object-related and multimodal forms of persuasion. The case of “Taferln” small cardboard signs in Austrian TV election debatesAustrian TV debates are held as roundtable talks with little formal rules, in particular the use of documents and objects brought along is not prohibited. This paper deals with the persuasive use and situated history of “Taferln” small cardboard signs during the 15 one-on-one encounters produced live by the Austrian public service broadcaster ORF before the general election in 2013. The video data were coded in terms of object use, relevant sections further transcribed and evaluated in conjunction with the journalistic picture direction and camera work. The findings show that politicians employed “Taferln” in 12 broadcasts, usually to be seen in close-up on the TV screen, suggesting that “Taferln” are an established means in Austrian political discourse to argue and persuade. The qualitative analysis describes in detail how “Taferln” provide communicative benefits in the conversational situation: how “Taferln” can be used to refute statements of the counter party, how conversational roles are performatively constituted based on object use, and how affordances of the material objects are strategically exploited for persuasive action.
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Popov, L. L. "Persuasion and administrative coercion as methods of public (state) administration." Courier of Kutafin Moscow State Law University (MSAL)), no. 6 (September 25, 2021): 33–47. http://dx.doi.org/10.17803/2311-5998.2021.82.6.033-047.
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The article reveals the essence, purpose and content of these management methods, their objective conditionality by material and superstructure factors, the state structure of society, which can be democratic or totalitarian. It follows from this that not a single state, including the Russian Federation, is free in the choice of methods of managing the affairs of society. The main method of influencing public relations, the interaction of people is persuasion. The slogan of the classic — “We must at all costs first convince, and then compel” — remains unshakable in our days. The article provides specific signs of persuasion and administrative coercion, which make it possible to clearly distinguish them, not to oppose and not to lose, as happened in modern life with persuasion and its most important form — education.
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Leone, Massimo. "Propaganda mala fide: Towards a comparative semiotics of violent religious persuasion." Semiotica 2015, no. 207 (October 1, 2015): 631–55. http://dx.doi.org/10.1515/sem-2015-0057.
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AbstractNot all religious proselytizing is conducive to violence, yet some is, and adopts specific words, images, sounds, and other signs in order to convey its message. Defying frontiers among historical epochs, confessions, and disciplines, the essay develops a cross-cultural, trans-historical, and comparative reading of violent religious propaganda, focusing on messages and media that promote radicalization and the consequent mission to defeat the enemy disbeliever. In particular, the essay puts the current phenomenon of jihadist online propaganda into historical and comparative perspective.
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Chappatte, André. "Crowd, Sensationalism, and Power: The Yearly Ansar Dine ‘Pilgrimage’ of Maouloud in Bamako." Journal of Religion in Africa 48, no. 1-2 (December 7, 2018): 3–34. http://dx.doi.org/10.1163/15700666-12340124.
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AbstractThis article offers a twofold analysis of the popularity of Cherif Ousmane Madani Häidara and the Muslim association Ansar Dine (founded by Haïdara in 1983) in the contemporary Malian Islamic sphere. The author initially observed signs in southwest Mali supporting the view that Häidara was more popular than neo-Hanbali reformist tendencies. In order to frame the debate in a self-critical way, however, the author later argues and elaborates that his perception of the unmatched popularity of Häidara and Ansar Dine in Mali possibly emanates from the persuasive arousal that he experienced as a crowd-fellow during the yearly Ansar Dine ‘pilgrimage’ of Maouloud in Bamako. Through this self-ethnography based on the phenomenology of a religious movement’s gathering, the article states that experiencing popularity is about persuasion. In this sociohistoric context of rivalry measuring popularity is above all speculative due to politics, media, and sensationalism.
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Henderson, Greig. "Reading the Signs with Kenneth Burke." Literature of the Americas, no. 9 (2020): 60–80. http://dx.doi.org/10.22455/2541-7894-2020-9-60-80.
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Always attuned to the dialectical relationship between literary productions and their sociohistorical contexts, the writings of Kenneth Burke refuse to essentialize literary discourse by making it a unique kind of language. This article maintains that Burke’s theory of literature and language as symbolic action is capable of encompassing both these intrinsic and extrinsic aspects without being reducible to either of them. Dramatism is his name for the theory, and its strength derives from its recognition of the necessarily ambiguous transaction between the system of signs and the frame of reference. Nevertheless, there is an essentializing tendency in Burke’s thought. Logology, a perspective on language that achieves fruition in The Rhetoric of Religion (1961), is symptomatic of this tendency. I argue that there is a perceptible discontinuity between the dramatistic idea that literature and language are to be considered as symbolic action and the logological idea that words about God bear a strong resemblance to words about words. Logology— words about words—discovers in theology—words about God—the perfectionism implicit in all discourse. I conclude, however, that despite his flirtation with linguistic essentialism, Burke never loses sight of the fact that words are first and foremost agents of power, that they are value-laden, ideologically motivated, and morally and emotionally weighted instruments of persuasion, performance, representation and purpose. As a form of symbolic action in the world, literature is inextricably linked to society and history—it is not a privileged form of language that exists in its own separate and autonomous sphere.
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Biała, Alina. "Estetyka i perswazja. Czytanie plakatu na podstawie posterów Rafała Olbińskiego." Literatura i Kultura Popularna 24 (April 18, 2019): 225–43. http://dx.doi.org/10.19195/0867-7441.24.17.
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Aesthetics and persuasion: Reading the poster based on posters by Rafał Olbiński The article discusses the art of the poster: its characteristics, beginnings, development, materials, goals, interpretations, and connections with other arts. With reference to the opinions of R. Barthes, U. Eco and S. Wysłouch, the author presents the poster as a two-code text, which connects the signs of the primary verbal language with the signs of the secondary iconic system. The process of creating the meanings of a poster has also been described: the conversion of a poster’s denotative perceptional form into a connotative cultural one, and the creation of visual metaphors and symbols. Theoretical aspects have been illustrated with interpretations of posters made by Rafał Olbiński. The conclusion discusses a three-variant model of reading posters, which reflects various research perspectives concerning the signs of poster forms.
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Krai, Jesse. "Rheticus' Poem “Concerning the Beer of Breslau and the Twelve Signs of the Zodiac”." Culture and Cosmos 0602 (October 2002): 3–16. http://dx.doi.org/10.46472/cc.0206.0203.
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Georg Joachim Rheticus (1514-1574) was central to the development and popularization of Copernicus' heliocentric theory. He is most well known for the first published account of the theory, the Narratio Prima in 1539, and his persuasion in obtaining Copernicus' manuscript for publication, De Revolutionibus (1543). Rheticus' poem 'Concerning the Beer of Breslau and the Twelve Signs of the Zodiac', written circa 1542, sheds light on two aspects of Rheticus' early involvement with the heliocentric theory. The poem helps us understand the approach to astrology which would prove decisive in Rheticus' acceptance of the heliocentric theory and offers a glimpse into Rheticus' association with Wittenberg's controversial group of young poets. This relationship significantly injured Rheticus' career and the heliocentric theory in turn.
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Mantovan, Lara. "E Pluribus Unum: The Detection of Political Persuasion Through Discourse Analysis." International Journal of Linguistics 12, no. 4 (July 7, 2020): 18. http://dx.doi.org/10.5296/ijl.v12i4.16859.
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Political discourse involves particular lexical choices, grammatical features, rhetorical devices, and nonverbal signals. Politicians often capitalize on them in order to influence recipients’ state of mind and persuade them to share their world image. Particular persuasive strategies are used as tools to deliberately manufacture mass consent. On their part, the addressees of political discourse are not often aware of the effects of these particular discourse features in terms of audience control.This paper aims at discussing discourse analysis as a diagnostic tool for the assessment of power relations and the transmission of ideological beliefs. In the spirit of Critical Discourse Analysis and in particular Fairclough’s (1989) ten-question model, the paper proposes a multimodal analysis of Barack Obama’s Victory Speech. The study reveals that the detection of political messages (in this case, the importance of national unity) is triggered by the presence of ideologically significant lexical elements, grammatical features, rhetorical techniques, and discourse markers that function as ideological cues. Their simultaneous distribution, together with specific non-verbal markers (i.e. eye gaze and baton signs). contributes to reinforcing the proposed ideological beliefs.
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Herinawati, Herinawati, Neni Heryani, Susanti Susanti, Atika Fadhilah Danaz Nst, Imelda Imelda, and Iksaruddin Iksaruddin. "Efektivitas Self Efficacy terhadap Pemahaman Tanda Bahaya Kehamilan menggunakan Video dan Buku Kesehatan Ibu dan Anak." Jurnal Akademika Baiturrahim Jambi 10, no. 1 (March 6, 2021): 109. http://dx.doi.org/10.36565/jab.v10i1.290.
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One effort to increase the understanding of pregnant women about the danger signs of pregnancy is to carry out social persuasion in the form of education to improve self-efficacy of understanding the danger signs. Education can be done using a variety of media, namely visual media, audio and audio visual. This literature study aims to find out Effectiveness of Self-Efficacy towards Understanding of Pregnancy Danger Signs using Videos and Books of MCH.The design used in this study is the study of literature. The type of data used is secondary data obtained from journal database searches taken through the internet, both national and international journals. The search results obtained as many as 12 journals that are considered in accordance with the purpose of the study. The results of the literature study show that there is an effect of Self-Efficacy on Understanding of the Signs of danger of pregnancy using Video, there is an effect of Self-Efficacy of Understanding of Signs of danger of pregnancy using the MCH Handbook, and Video media is more effective than the Book of MCH. The conclusion of this literature study is The effectiveness of education delivered is affected by a variety of things, one of which is the media used. The better the media used, the easier the reception of material by respondents. Recommendations from this literature study virtue need to improve the health promotion strategy by advocacy strategy, social support strategy and community empowerment strategy
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Zakharova, Ganna. "Search for persuasive strategies in tourism advertising discourse." Journal of Vasyl Stefanyk Precarpathian National University 7, no. 3 (November 30, 2020): 7–18. http://dx.doi.org/10.15330/jpnu.7.3.7-18.
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Tourism as a social phenomenon has attracted the attention of marketers throughout all stages of its development. Successful cooperation between tourism entities and customers is based on communication. The persuasive power of advertising language is very much experienced today. The same happens in relation to tourism marketing materials. In fact, in order to attract the attention of the viewers, the travel companies choose various signs to express their notion of the brand. Hence, there exist different approaches in tourism marketing to attract and convince potential tourists to book a tourism product. The present article elucidates and discusses important aspects in relation to the language of tourism and the ways of its analysis for detecting persuasive techniques that are used to allure potential tourists. In this regard, the speech impact on travel advertising is realized by convincing a potential customer of the need for service / product. When advertising a travel product, the advertiser influences the consumer, attracting various effective means to intensify his desire to purchase travel services (travel product). The paper reviews the elements of persuasive tourism marketing such as structured communication, storytelling, copywriting, neuromarketing; Cialdini’ (2001) persuasion techniques to influence people, namely, reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. The article also highlights gender-targeting factors as important components in selecting an appropriate persuasive strategy when designing tourism promotional materials. The result section provides the real examples of deployment of the mentioned strategies in influencing the audience by the websites of “Karpaty” and “Solva” resorts. All these techniques form a theoretical framework for researches on persuasiveness and are worth attention as they play a main role in promotion of any kind. The data collection of this study will provide updated information in relation to rhetoric of tourism.
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Kirby, W. "Signs and Things Signified: Sacramental Hermeneutics in John Jewel's ‘Challenge Sermon’ and the ‘Culture of Persuasion’ at Paul's Cross." Reformation & Renaissance Review 11, no. 1 (August 2, 2009): 57–89. http://dx.doi.org/10.1558/rrr.v11i1.57.
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Eismann, Maria, Kène Henkens, and Matthijs Kalmijn. "SPOUSAL INFLUENCE ON EARLY RETIREMENT DECISIONS: ORIGINS AND MECHANISMS." Innovation in Aging 3, Supplement_1 (November 2019): S42—S43. http://dx.doi.org/10.1093/geroni/igz038.164.
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Abstract The interdependence between partners raises considerable interest in the sociology of life course, work and families. Partner influences play a particularly important role in the work domain, because each partner’s work decisions have profound effects on the couple as a whole. In contrast to previous research, this study pays detailed attention to the role partners play in workers’ labor market decisions by using the case of early retirement decisions. We hypothesize that partners’ preferences for older workers’ retirement originate from altruism and self-interest. For example, partners might prefer workers to retire early because the worker’s job is highly stressful or partners might prefer workers to retire early to increase possibilities for joint leisure. Moreover, we expected that partners influence older workers’ early retirement behavior via persuasion and pressure. So, partners might either convince workers to change their preferences, or they might pressure workers to act according to the partners’ preferences, irrespective of workers’ own preferences. To adequately estimate partners’ and workers’ preferences for workers’ early retirement, we used an instrumental variable approach. This was possible due to the multi-actor longitudinal data available from a large representative sample of older workers and their partners in the Netherlands. The results support that partners’ preferences originate in altruism and self-interest and that partners influence workers through persuasion and pressure. Gender differences were marginal, with stronger signs for altruistic origins among female than male partners.
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Вольф, Марина Николаевна, and Игорь Владимирович Берестов. "THE PROBLEM IN THE THEORY OF ARGUMENTATION: IS IT POSSIBLE TO CONVINCE THE INTERLOCUTOR? (A COMMUNICATIVE-PRAGMATIC SOLUTION)." ΠΡΑΞΗMΑ. Journal of Visual Semiotics, no. 4(26) (November 22, 2020): 9–40. http://dx.doi.org/10.23951/2312-7899-2020-4-9-40.
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В настоящей статье мы предлагаем вариант коммуникативно-прагматического подхода к определению содержания предложений, высказываемых агентами в дискуссии. Мы намерены: 1) предложить такую трактовку процесса убеждения, в соответствии с которой он может быть признан успешным – даже если отдаётся должное фундаментальной проблеме знаковой коммуникации и признаётся, что агенты в процессе коммуникации передают друг другу только знаки, а их значения оказываются недоступными собеседнику; 2) показать, что популярные современные подходы (прагма-диалектический подход, AGM-подход, DBR-подход и др.) к процессу убеждения не предлагают такой трактовки процесса убеждения; 3) установить точные и проверяемые условия, необходимые и достаточные для признания процесса убеждения в нашей трактовке успешным. Наш подход использует современные подходы к трактовке содержания предложения (прежде всего ментальный холизм – М. Харрелл, Н. Блок и др.), а также экстраполирует современные структуралистские подходы к пониманию математических объектов в философии математики (Д. Гильберт, М. Резник, С. Шапиро) на знаковую коммуникацию в ситуации убеждающей аргументации. Мы отклоняем решение проблемы знаковой коммуникации, состоящее в том, что вполне возможен трансфер визуальных образов вне зависимости от их содержания или значения, из чего следует, что коммуникация агентов всё-таки возможна посредством передачи таких образов. Это решение, фактически, предлагает обсуждать не знаковую, а беззнаковую коммуникацию, но, во-первых, передача убеждений как лингвистически выражаемых объектов в таком случае невозможна, и, во-вторых, есть сильные аргументы в пользу того, что даже не имеющие содержания объекты различных агентов различны, что также делает трансфер невозможным. Мы определяем риторическое значение предложения, высказываемого агентом в дискуссии. Этим значением является также предложение, антецедентом которого является полное описание системы убеждений агента, а консеквентом – исходное предложение. Также мы признаём процесс убеждения риторически успешным, если по завершении этого процесса аудитория не может возразить тезису убеждающего при условии, что убеждающий придаёт своим предложениям и предложениям аудитории некоторое (хотя бы риторическое) значение. То, что риторическое значение не зависит от того, какое значение приписывают своим словам сами собеседники, позволяет показать, что, несмотря на проблему знаковой коммуникации, убеждающий может иметь риторический успех. Поскольку наш подход ориентирован исключительно на риторический успех в процессе убеждения посредством знаковой коммуникации, наша трактовка процесса убеждения имеет коммуникативно-прагматический характер. Как и подобает прагматическому подходу к процессу убеждения, наш подход не требует от убеждающего высказывать только те предложения, которые он сам понимает и считает истинными, и те аргументы, которые он сам понимает, считает корректными и приемлемыми. The paper propose a variant of a communicative-pragmatic approach to determining the meaning of proposition, expressed by agents in the discussion. We intend to: 1) to offer an interpretation of the process of persuasion, according to which it can be recognized as successful – even if it pays tribute to the fundamental problem of sign communication and admits that agents in the process of communication transmit only signs to each other, and the meanings of these are inaccessible to the interlocutor; 2) to show that popular contemporary approaches (Pragma-dialectical approach, AGM-approach, DBR-approach, etc.) to the process of persuasion do not offer this kind of interpretation the process of persuasion; 3) to establish precise and verifiable conditions which are necessary and sufficient to admit the process of persuasion in our interpretation as successful. Our approach uses contemporary approaches to the interpretation of the meaning of the proposition (first of all, the mental holism – M. Harrell, N. Blok, etc.), and also extrapolates actual structuralist approaches to the understanding of mathematical objects in the philosophy of mathematics (D. Hilbert, M. Resnik, S. Shapiro) on sign communication in a situation of persuasive argumentation. We reject the solution to the problem of sign communication, which in fact consists that it is quite possible to transfer visual images regardless of their content or meaning, which implies that the communication of agents is still possible through the transmission of such images. This solution, in fact, suggests discussing unsigned rather than signed communication, but, first, the transfer of beliefs as linguistically expressed objects is not possible in this case, and, second, there are strong arguments in favor of the fact that even the content-free objects of different agents are different, which also makes transfer impossible. We determine the rhetorical meaning of the proposition expressed by agents in the discussion. Such a meaning is also a proposition, the antecedent of which is a complete description of the agent's belief system, and the consequent is the original proposition. We also admit the persuasion process as rhetorically successful if, at the end of this process, the audience cannot object to the persuader's thesis, on the assumption that the persuader attaches some (at least rhetorical) significance to his or her suggestions and those of the audience. The fact that the rhetorical meaning does not depend on the meaning attributed to their words by the interlocutors themselves, allows us to show that, despite of the problem of sign communication the persuader can have a rhetorical success. Since our approach is focused solely on rhetorical success in the process of persuasion through sign communication, our interpretation of the process of persuasion has a communicative and pragmatic character. As befits a pragmatic approach to the persuasion process, our approach does not require the persuader to express only those proposition that he himself understands and considers to be true, and those arguments that he himself understands, considers its as correct and acceptable.
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Wijaya, Wisnu. "STUDI KOMPARASI INFOGRAFIS PENCEGAHAN VIRUS CORONA." DESKOVI : Art and Design Journal 3, no. 1 (June 13, 2020): 7. http://dx.doi.org/10.51804/deskovi.v3i1.693.
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Infografis digunakan oleh media massa untuk menyampaikan informasi dan kontrol sosial terkait fenomena yang sedang terjadi termasuk persebaran virus Corona yang semakin meluas ke Indonesia sejak Maret 2020. Tujuan penelitian ini adalah untuk mengetahui tingkat penerapan prinsip desain analitik dalam infografis pencegahan virus Corona, serta untuk mengetahui makna dari tanda-tanda di dalamnya. Sampel infografis dikumpulkan dari lima media berita online di Indonesia yang dipublikasikan dari bulan Januari hingga April 2020 dalam batasan konteks pencegahan virus Corona. Prosedur penelitian dibagi menjadi dua kelompok. Pertama, metode komparatif kuantitatif melalui penyebaran angket dengan modifikasi System Usability Scale (SUS) untuk mengetahui efektivitas penerapan prinsip-prinsip desain analitik dari Edward Tufte. Kedua, metode kualitatif deskriptif melalui pendekatan semiotika dari Peirce untuk mengungkap makna tanda visual dan verbal. Hasil penilitian menyatakan bahwa kelima infografis tersebut sudah memperhatikan prinsip desain analitik seperti hubungan sebab-akibat, persuasi, keterbacaan, dan komprehensif, serta sebagian besar menggunakan pendekatan naratif eksploratif sebagai struktur penyampaian informasi. Infographics is used by the mass media to convey information and social control related to the phenomenon that is happening, including Corona virus which has increasingly spread to Indonesia since March 2020. The purpose of this study was to determine the level of application of infographic analytic design principles related to Corona virus prevention, as well as to find out the meaning of the signs inside. The infographic sample was collected from five online news media in Indonesia, which were published from January to April 2020 within the context of the Corona virus prevention context. The research procedure was divided into two groups. First, quantitative comparative methods through questionnaires using the modification of System Usability Scale (SUS) analysis to determine the effectiveness of applying analytic design principles of Edward Tufte. Second, the descriptive qualitative method through Peirce's semiotics approach to reveal the meaning of visual and verbal signs. The research stated that the seven infographics had paid attention to analytic design principles such as causability, persuasion, legibility, and comprehensive, also used explorative narrative approaches as a structure for information delivery.
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Carolina, Putria, Haryadi Haryadi, Wawan Kurniawan Setiawan, Meyria Sintani, Yuliani Yuliani, Orien Cantona, Roby Kristian, Niko Niko, and Rosalia Rosalia. "Pendidikan Kesehatan tentang Diabetes Melitus pada Keluarga di Kelurahan Pahandut Palangka Raya." Jurnal Surya Medika 4, no. 1 (August 1, 2018): 1–7. http://dx.doi.org/10.33084/jsm.v4i1.346.
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Diabetes Mellitus (DM) is a disease characterized by blood glucose levels exceeding normal which is characterized by fasting and postprandial hyperglycemia, atherosclerosis and microangiopathic vascular disease. DM can be caused due to diet or genetic factors. Research conducted in Pahandut Palangka Raya Village showed a lack of family knowledge (67%) regarding DM can be a predisposing factor for the occurrence of DM in family members. Education is an effort to make people behave or adopt healthy behaviors by means of persuasion, persuasion, appeal, invitation, giving information, giving awareness and so on, through activities called education or health promotion. The method of implementing the activity is to use a health education strategy for families in Pahandut Palangka Raya. The activities carried out are by carrying out health education to families in Pahandut Palangka Raya. The activity is carried out with the lecture and question and answer method. The health education media used are LCD projectors and leaflets distributed to families. The material provided is about DM disease which includes understanding, causes, signs and symptoms, treatment, complications. During health education, the environment is conducive, the family enthusiastically listens to health education and actively asks when given opportunities for discussion. The results of the evaluation of health education show the family is able to mention and explain again about DM disease as described during health education. Community service activities carried out by lecturers, nurses and Ners professional students to families in Pahandut Palangka Raya can be declared successful. Through the evaluation results during health education, there is a positive response from the family and is also able to mention again about DM as described.
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Akhtyrska, N. "THE USE OF POSSIBILITIES OF LINGUISTIC EXPERTISE TO ESTABLISH SIGNS OF PROVOCATION." Criminalistics and Forensics, no. 66 (2021): 656–73. http://dx.doi.org/10.33994/kndise.2021.66.49.
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The article discusses topical issues of the use of evidence obtained as a result of covert (investigative) search actions (hereinafter - CISA), in particular, control over the commission of a crime. An analysis of the investigative and judicial practice testifies to the ambiguous interpretation of the tactics of the CISA, which leads to the ruling of acquittals by the courts, since signs of provocation are established in the actions of law enforcement officials. The judicial practice has not developed a unified approach to assessing the actual circumstances of control over the commission of a crime. Different interpretations are allowed by the courts of first instance and appeal. International convention standards provide for the possibility of such measures that are effective in the fight against corruption. The European Court of Human Rights (hereinafter - the ECHR) also recognizes the legality of covert operations in the fight against organized crime and corruption. At the same time, the ECHR points to a number of signs that allow determining the legality of such actions. In particular, the ECHR identifies two groups of criteria: substantive and procedural. Some relate to the nature of the actions of both parties themselves, while others allow the court to assess and verify the procedural grounds and the procedure for conducting the operation. Despite the fact that the Decisions of the European Court of Human Rights are considered a source of law and the courts of Ukraine are obliged to use them in legal proceedings, in practice a number of unresolved questions arise when assessing evidence. That is, whether they are reliable and proper. Alternatively, is there a provocation, that is, a criminal offense, excluding person’s accusation? The general criteria for provocation is the repeated offer by the agent to commit any illegal actions; verbal, organizational, psychological acts aimed at provoking, an attempt to evoke compassion, pity; use of friendly ties. The very fact of expressing “abstract readiness” (to hand over an unlawful benefit) on the part of law enforcement agencies is not a provocation. A new direction in expert practice, linguistic expertise, which solves questions of speech and law, is used in Ukraine in this category of criminal proceedings extremely rarely. Since the operational purchase, test purchase, special investigative experiment are carried out in conditions of direct establishment of interpersonal communication, the content of communication should be considered from the point of view of tactical characteristics (psychological, organizational, speech), for the presence of a call to commit illegal actions by insisting, persuasion: – the use of nihilistic culture, the prevailing illegal practice (“Everybody does it”, “You have to live”), – willingness to pay (“I collected money”), – involvement in the subject’s problems, which he/she can solve with the help of illegal benefits. Using the example of a specific criminal proceeding, the author reveals the mistakes of the investigating authorities and justifies the advisability of raising the level of awareness regarding the use of the possibilities of linguistic expertise to establish signs of provocation, indicating passive corruption or the exclusion of charges.
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Jappy, Tony. "Speculative rhetoric, methodeutic, and Peirce’s hexadic sign-systems." Semiotica 2018, no. 220 (January 26, 2018): 249–68. http://dx.doi.org/10.1515/sem-2016-0075.
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AbstractBy 1903 Peirce had defined logic broadly as a “Philosophy of Representation,” an over-arching, organically organized cenoscopic science formed of speculative grammar, critic, and speculative rhetoric. Corresponding respectively to the three trichotomies of the sign that he had established at this time, the three branches of the grand logic concerned definitions of the sign, inquiry into the relation between sign and object and, finally, inquiry into the relation between sign and interpretant. In this latter case he hesitated between the labels “speculative rhetoric” and “methodeutic.” Also noticeable at this time is a hesitation concerning the scope of such an inquiry: the “logical study of the theory of inquiry” as opposed to “the doctrine of the general conditions of the reference of Symbols and other Signs to the Interpretants which they aim to determine,” a conception of logic reminiscent of the traditional art of persuasion. This polarity seems to have been confirmed in the 1904 paper “Ideas, Stray or Stolen about Scientific Writing” with its reference to the efficient written communication of the scientist’s results. It shows Peirce not so much adapting his speculative rhetoric to the traditional notion as explaining how the “abstract” cenoscopic science might help to organize the empirical idioscopic rhetorical sciences by determining three modes of specialization each with its specific divisions. However, in a letter to Lady Welby in October of that same year he introduced an initial hexadic sign-system which, following the earlier triadic classification, was composed of three supplementary relational criteria involving the sign respectively with its immediate object, its immediate interpretant, and its dynamic interpretant, all based on the more complex hexadic conception of semiosis announced in a letter to lady Welby dated December 23, 1908. It is noteworthy that the way the sign is classified with respect to the three interpretants in the 1904 letter corresponds closely to aspects of the modes of specialization described in the earlier paper. In 1906 he expressed his preference for the term “methodeutic” and its essentially methodological scope: as late as 1911, for example, he continued to define the third branch of logic as showing “how to conduct an inquiry.” Moreover, both methodeutic and the former over-arching philosophy of representation seem to have figured less prominently in his later theoretical preoccupations. Peirce may have been too involved in developing his Graphs and the hexadic and, ultimately, decadic systems of semiotic classification to define fully a “method of methods.” He might, too, have rejected the label “rhetoric” as being too close to the traditional art of persuasion whose three modes of specialization he had described in 1904. Alternatively, it is possible that his evolving understanding of the three interpretants absorbed any lingering rhetorical complexion his theory of scientific methodology may have had, and rendered it redundant in this more complex and comprehensive conception of semiosis. It is this latter possibility that the paper seeks to examine.
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Fisher, Leslee A. "Using the Larry Nassar Case to Create a Coach Education Module to Prompt Social Change." Women in Sport and Physical Activity Journal 28, no. 1 (April 1, 2020): 90–98. http://dx.doi.org/10.1123/wspaj.2019-0053.
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The purpose of this paper is to demonstrate how case study methodology, an advocacy practice and policy model (APPM), and new directions in feminist theory can be utilized to educate coaches about sexual misconduct. Case studies are useful for both research and teaching purposes because they provide a potential framework for analyses of “real-world” problems. The APPM provides guidance on moving from analysis to action; in particular, advocacy is about education, negotiation, and persuasion. Feminist theorists push us to consider how the embodied experiences of female athletes and feminine subjectivities can unsettle and disrupt normative assumptions about the way that sport should be conducted. The case of Larry Nassar is utilized because of the amount of reporting available to analyze; this includes female athlete survivor voices. Having coaches wrestle with such questions as (a) Do I know the definitions of sexual misconduct? (b) Do I understand the warning signs a female athlete might be displaying if she is being abused by significant other in sport? (c) When do I have to report abuse to authorities? and (d) Do I know how to intervene on the athlete’s behalf? is important if we are to increase the likelihood of creating systemic change.
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Cestero Mancera, Ana M. "Recursos no verbales en comunicación persuasiva: gestos." ZER - Revista de Estudios de Comunicación 23, no. 44 (April 26, 2018): 69–92. http://dx.doi.org/10.1387/zer.18130.
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La comunicación humana es un proceso complejo que supone mucho más que conocer y utilizar un sistema lingüístico: la eficacia comunicativa de cualquier acto depende, en mayor o menor medida, de la utilización de signos no verbales en combinación o coestructuración con los verbales. Este hecho constatado es de gran importancia en fenómenos pragmático-discursivos como la persuasión, que puede relacionarse de manera directa con el empleo estratégico de recursos no verbales. En este trabajo se trata lo que acontece con respecto al uso de recursos no verbales quinésicos en el discurso persuasivo español del ámbito de la empresa y los negocios.
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Mkhytaryan, Olha, Natalia Bucova, and Alyona Buhaiova. "Formation of the spiritual world of students with a low level of literary development." Scientific Visnyk V.O. Sukhomlynskyi Mykolaiv National University. Pedagogical Sciences 65, no. 2 (2019): 207–13. http://dx.doi.org/10.33310/2518-7813-2019-65-2-207-213.
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The article clarifies the methodological approaches to solving the problem of spirituality education of students with a low level of knowledge and skills in the lessons of Ukrainian literature and defines the methodical conditions of this work. The content of the concepts «spiritual world of personality», «students with low level of educational achievements» and their interpretation in the area of methodology of teaching Ukrainian literature are presented. Core ideas of the education of «problem» students during the study of artistic work have been established: fiction serves an important means of spiritual formation of students; education is a systemic change of personality for the purpose of its purposeful formation; the main components of the education of the spiritual world of schoolchildren are the relevant knowledge, regulating activities and ways of action; In the case of the spiritual education of students with cognitive difficulties, it is necessary to systematically use four main factors: the content of education, methods and forms of learning, random or specially designed educational situations, the personality of the teacher. So Methodological conditions for the education of the spiritual world of students with a low level of literary development are: 1) personal and activity approaches to the process of education; 2) taking into account the specifics of the art of the word; 3) determination of the structure of the personality traits of students with a low level of literary development and the signs of their educational achievements; 4) modeling the education of the spirituality of such students by means of Ukrainian literature on the basis of the technology of the correction-developmental educational effects of the teacher; 5) reliance on persuasion and suggestion as the main methods of corrected education; 6) use of individual and group forms of work; 7) designing educational situations on the material of the works being taught, in particular education by examples; 8) taking into account age-related psycho-mental characteristics and individual abilities of students; 9) development of educational tasks and corresponding algorithms for overcoming cognitive difficulties of students; 10) humanization of pedagogical influences.
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Melim, Mauricio José, Alana Da Silva Calado, and Aline Mara Calado. "Viva a chuva: um estudo dos mecanismos publicitários de persuasão." Diálogo com a Economia Criativa 4, no. 2 (May 4, 2017): 39. http://dx.doi.org/10.22398/2525-2828.4239-51.
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Persuasão é um tema central na publicidade, no meio profissional e no meio acadêmico. O presente artigo analisa um anúncio do Shopping Mueller de Joinville, situado nessa que é a maior cidade de Santa Catarina. A análise busca identificar e descrever os mecanismos de convencimento inscritos no anúncio. Isso é feito a partir de um quadro teórico que conjuga conceitos de psicologia social e de semiótica. Em um primeiro momento, busca-se identificar os componentes psicossociais da estratégia persuasiva do anúncio. Para em seguida descrever semioticamente esses componentes, isto é, descrever como foram materializados no anúncio, através de quais signos (figurativos, linguísticos ou plásticos). O Shopping Mueller é uma referência para Joinville e também para a região norte do estado. Revelar suas estratégias persuasivas é uma maneira de indicar e explicar as razões de seu sucesso.
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Delgado Marulanda, Alba Lucía. "La polémica en el discurso del expresidente colombiano Álvaro Uribe Vélez: Los argumentos ad hominem y su función como configuradores del enemigo político, el "terrorismo"." Cuadernos de Lingüística Hispánica, no. 22 (December 2, 2013): 91. http://dx.doi.org/10.19053/0121053x.2157.
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En este trabajo nos detenemos a estudiar, determinar y describir dos aspectos, en el marco de la retórica y la argumentación, como un estudio alternativo que centra el disenso como objetodinámico de estudio. Primero, los rasgos y momentos polémicos del discurso del presidente Álvaro Uribe Vélez, el 25 de julio de 2010, en el Fuerte Militar de La Macarena (Meta-Colombia). Segundo, la contribución de los argumentos ad hominem, a la configuración del enemigopolítico, a través del signo ideológico «terrorismo». La polémica, por lo tanto, se presenta como una de las modalidades de la argumentación que genera una transgresión de las fronteras instaladas en los estudios retóricos y argumentativos orientados, hasta el momento, en el marco de la persuasión y el consenso.Palabras clave: Retórica, Discurso Polémico, Discurso Político, Análisis del Discurso, La Macarena, Álvaro Uribe.AbstractThe aim of the present article is to study, determine and describe two aspects related to the study of controversy. In the first place: we will identify the controversial characteristics and moments ofAlvaro Uribe’s speech delivered on July 25th in La Macarena military base (Meta, Colombia). Secondly, we will analyze the contribution of arguments ad hominem to configure the political enemy, through the ideological sign of «terrorism». Consequently, controversy, is presented as one of the modalities of argumentation, transgressing the boundaries of rhetorical and argumentative studies, which, to this date have focused on persuasion and consensus. Therefore, we adopt Amossy’s proposal, which considers the study of controversy, through rhetoric and argumentation as an alternative study, that focuses on dissension as a dynamic object of study. Key words: Rhetoric, controversial discourse speech, political discourse speech, discourse speech analysis, La Macarena, Álvaro Uribe.
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Melim, Mauricio José, and José Maria Melim. "Dez vezes sem juros: uma análise dos mecanismos de persuasão utilizados na publicidade de varejo." Signos do Consumo 9, no. 1 (June 7, 2017): 17. http://dx.doi.org/10.11606/issn.1984-5057.v9i1p17-26.
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Este trabalho oferece um ensaio analítico acerca da persuasão em publicidade. O arcabouço teórico utilizado conjuga conceitos de psicologia social e semiótica, e o alvo da análise é um típico anúncio de varejo. Busca-se nele identificar a presença de certos mecanismos psicológicos de persuasão e, em seguida, descrever o modo como esses mecanismos estão materializados no anúncio, sob a forma de signos figurativos, linguísticos e plásticos.
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Reyes-Rincón, Javier Hernando, and Julia Marlén Baquero-Velásquez. "Contrast as a Persuasive Strategy in Social Advertising: A Case Study of 4 Advertisings." Matices en Lenguas Extranjeras, no. 13 (January 1, 2019): 229–49. http://dx.doi.org/10.15446/male.n13.89921.
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Social advertising, understood as a type of discourse, is characterized by the use of different persuasive strategies that are adopted on a regular basis for the construction of such discourse.The paper aims to present an analysis of some social advertisements where contrast is used as an expression strategy for the construction of persuasive discourse. The research was carried out from the analysis of 4 advertisements selected for their use of contrast as a persuasive strategy. In the advertisements analyzed, contrast appears in both verbal and nonverbal signs, that is, in the text and in the image. Based on such analysis, contrasting concepts are identified and placed in semiotic squares to perform the analysis. Results show that in this type of advertising there is an exhortative macro-act, consisting of two subparts, a request speech act and a commissive speech act, which is structured in a cause-consequence relationship. The structure of the commission act creates a threat and functions as an argument of the request speech act.
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Ballantyne, Roy, and Karen Hughes. "Using front-end and formative evaluation to design and test persuasive bird feeding warning signs." Tourism Management 27, no. 2 (April 2006): 235–46. http://dx.doi.org/10.1016/j.tourman.2004.09.005.
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Iftikhar, Moneeba, Tahir Mahmood, and Afya Asad. "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising." Global Regional Review IV, no. I (March 30, 2019): 480–97. http://dx.doi.org/10.31703/grr.2019(iv-i).52.
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This study explores the use of various advertisements and representation of women role in web-based Breast Cancer related advertisements that appeared online, were observed on Google images for three months on weekly basis. Systematic sampling technique was used to gather the sample for the analysis. Signs and symbols are involved in creating the meanings and advertising creates to use of these signs to convey the desired intended messages. This study used semiotics as a method for analyzing various appeals and depiction of females in these breast cancer related web advertisements (BCAds). This research serves as a reagent by building a knowledge base and raising awareness regarding breast cancer related advertisements to develop a persuasive message in order to influence the female in detection of cancer. This study will be significant for policy makers and health communicators in developing effective public services messages to understand the power of signs and symbols.
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Bekkozhanova, Gulnar Hismetollaevna, Saule Askarovna Askarova, Fatima Zylpykarovna Mamedova, and Gulmaria Turysbekovna Ospanova. "LEXICO-SEMANTIC AND FUNCTIONAL PECULIARITIES OF BUSINESS DISCOURSE AS MEANS OF COMMUNICATION." EurasianUnionScientists 3, no. 7(76) (August 20, 2020): 4–14. http://dx.doi.org/10.31618/esu.2413-9335.2020.3.76.909.
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The article considers the communicative-pragmatic approach to the study of business discourse, analyzes the relationship between the business and the Internet space, reveals the genre specificity of blogs and the peculiarities of business discourse. The intentional base of business discourse is the struggle for power, which predetermines its main functions and methods of their implementation, speech acts, strategies and tactics. The goal of business discourse is not to describe, but to convince, having awakened intentions in the addressee, to give ground for persuasion and induce to action, in which the manipulative orientation of business discourse is manifested. Speech integration, orientation and aggression are widely used in accordance with the illocutionary purpose of expressing intentionality. Discourse is political when it accompanies a political act in a political setting. It has both common language functions and characteristic features of business discourse. The most important functions of social control and the legitimization of power can be considered, since it is they who have manipulative influence on the public, thereby achieving the main goal business discourse - the possession of power and control of society. In this research discourse can be used in any forms of communication related to the sphere of language. Such a definition of discourse involves the study of political language material taking into account the cultural, spatial and temporal conditions of its existence, as well as socio-cultural and personal characteristics of its creators and authors. In this regard, the issues of discourse analysis, as the most influential on public consciousness and widespread in the business, identifying its linguistic and extra-linguistic features are highlighted today, which requires to the system-forming signs of discourse, its units, basic concepts and functions prove the topicality of our research. Practical part identifies the main lexico-semantic, stylistic-syntactic and pragmatic features of modern business discourse in websites and mass business. It deals with a description of the functional and pragmatic capabilities of lexical and stylistic means in posts in political in websites and mass business, analyzes the pragmatic potential of these units and determines the range of their communicative and pragmatic functions. The novelty of the research lies in the fact that it considers the features of the web-site discourse from semantic, stylistic and communicative-pragmatic aspect, which will further deepen and expand the special knowledge in the conceptual world view of the English-speaking community and their fixation on the linguistic map. The purpose of the research work is to consider the most effective language means of representing the communicative and pragmatic potential of business discourse in web-sites and mass business. In the achievement of the main purpose of the study, the following tasks were set: - to characterize the phenomenon of discourse as a linguistic phenomenon; - to consider the specifics of the linguistic picture of the world in the framework of business discourse; - to identify the features of the functional, mainly linguo-cultural and stylistic peculiarities business discourse, reflecting business discourse in web-sites and mass business; - to stablish the general conditions for the productivity of lexical and stylistic and syntactic means in website discourse.
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Wicaksono, Sony. "ANALISIS SEMIOTIK TERHADAP IKLAN SAMPOERNA A MILD HIJAU EDISI DATENG KONDANGAN." Jurnal Audience 1, no. 1 (February 20, 2018): 45–57. http://dx.doi.org/10.33633/ja.v1i1.2683.
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AbstrakIklan adalah sarana komunikasi persuasif yang bertujuan mempengaruhi masyarakat untuk menggunakan jasaatau barang. Oleh karenanya, diperlukan sebuah iklan efektif untuk mampu meyakinkan dan mempersuasikhalayak. Peneliti memfokuskan pada iklan rokok Sampoerna A Mild Hijau karena merupakan salah satu produkyang terkenal dan terkemuka di Indonesia. Dalam iklan Sampoerna A Mild Hijau edisi Dateng Kondangan,terdapat beberapa simbol atau tanda yang disampaikan secara tersirat melalui teks, audio, maupun visualyang didalamnya sebenarnya melibatkan brand atau kompetitor lain. Tujuan dari penelitian ini adalah untukmelihat pemaknaan simbol-simbol iklan Sampoerna Hijau versi “Dateng Kondangan” dalam kajian semiotika.Penelitian ini menggunakan pendekatan kualitatif. Metode penelitian yang digunakan adalah metode analisis semiotik model Roland Barthes. Lewat model Roland Barthes, peneliti mampu mengungkap makna denotasi, konotasi, dan mitos. Penelitian ini menemukan data bahwa iklan tersebut menggambarkan persainganproduk rokok di Indonesia yang diwakili oleh brand kompetitor dimana asosiasi warna merah (Gudang GaramMerah), warna coklat (Djarum Coklat), dan hijau (Sampoerna Hijau).Kata Kunci : Semiotika, Iklan Sampoerna, IklanAbstractsAdvertising is the medium of persuasive communication that aims to influence people to use services or goods. Therefore, an effective advertisement is required to be able to convince and persuade audiences.The researcher focused on Sampoerna A Mild Green cigarette advertisement because it is one of the famousand leading products in Indonesia. There are brand competitor’s symbols and signs that implicitly projectedthroughout the text, audio and visual contents.The aim of this research is to depict the symbols’s meanings ofthis advertisement. This research uses qualitative approach. The research method used is semiotic analysismethod of Roland Barthes model. Through the model Roland Barthes, researchers are able to uncover themeaning of denotation, connotation, and myth. This research finds the data that the advertisement describescompetition of cigarette product in Indonesia represented by competitor brand where red color association (Gudang Garam Merah), brown color (Djarum Coklat), and green (Sampoerna Hijau).Keywords: Semiotics, Sampoerna Advertisement, Advertisement
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Ulo, Karina Lia Meirita, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Widia Resti Fitriani, Meyliana Meyliana, and Zaenal Abidin. "Factors influencing internet users’ intention to sign e-petitions." Transforming Government: People, Process and Policy 13, no. 3/4 (August 8, 2019): 257–75. http://dx.doi.org/10.1108/tg-01-2019-0006.
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Purpose This study aims to identify factors behind the intention to sign e-petitions, focusing on three aspects, i.e. information (argument quality), the source of information (source credibility) and personal perspective (personal relevance and altruism). Design/methodology/approach Data collection is done by using a quantitative approach through an online questionnaire. This study involved 211 respondents who were internet users in Indonesia who had signed an e-petition. The data were analyzed using structural equation modeling approach with IBM Amos version 22.0. Findings The findings revealed that there are three factors shaping internet users’ attitudes toward e-petitions, namely, altruism, AQ and personal relevance, of which altruism was the strongest factor. Those who have a positive attitude toward e-petitions seemed to have higher intention to sign e-petitions. Additionally, we discovered that internet users believe credible e-petition initiators deliver better arguments, which drive them to sign e-petitions. Research limitations/implications The finding related to elaboration likelihood model has revealed that not only the dual processing of central routes and peripheral routes but also the possibility of peripheral routes influencing the factors in the central route. Hence, future studies need to include the examination of this relation. Finally, altruism is identified as the major factor that influences people to sign e-petitions. Therefore, people should be aware of this factor while examining the environment that likely has voluntary aspects. Practical implications To improve the adoption of the e-petition system, it is important for the e-petition websites to maintain attitude factors to achieve the e-petition goals. It is also important that e-petition websites provide credibility information of the e-petition initiators and make it visible to everyone. The e-petition sites must be able to be personalized so that users can be categorized based on their profiles or interests. Finally, as altruism is the most influencing factor in shaping internet users’ attitude toward e-petitions, e-petition initiators need to write a persuasive and arousing information and images for their e-petition. Some templates, tips or even online training to persuasive public petitions also need to be provided. Originality/value This study attempts to fill the research gap by examining factors from three domains, i.e. information source (the e-petitioners), information/AQ and personal perspective (personal motivation) of the e-petition signers. The authors enrich the research model with altruism factors that influence attitude in signing petitions. This study illustrates the characteristic of Indonesian internet user’s and provides important implications for how the e-petitions site should improve the functionality of the sites.
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Y-Hassan, Shams. "Insights into the Pathogenesis of Takotsubo Syndrome, Which with Persuasive Reasons Should Be Regarded as an Acute Cardiac Sympathetic Disease Entity." ISRN Cardiology 2012 (October 15, 2012): 1–6. http://dx.doi.org/10.5402/2012/593735.
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The pathogenesis of takotsubo syndrome (TS) has not been established yet. The literature data dealing with the pathogenesis of TS are abundant but scattered among different medical specialities. Subarachnoid hemorrhage and other acute intracranial diseases and injuries are among the important and currently well-recognized trigger factors for TS. In both induced and spontaneous subarachnoid hemorrhages, signs suggestive of increased cardiac sympathetic overactivity have been documented. Surgical and pharmacological sympathectomy has shown to have protective cardiac effects in both animal and human studies. Increase in local release of norepinephrine from the heart of patients with TS has been measured. Signs of both cardiac sympathetic denervation and myocardial lesions adjacent to the cardiac nerve terminals have been seen. Furthermore, the systematized and typically circumferential pattern of ventricular wall motion abnormality is incongruent with the coronary artery supply region and appears most likely to follow the cardiac sympathetic nerve distribution. In conclusion, compelling literature data support the hypothesis that acute cardiac sympathetic disruption and norepinephrine seethe and spillover is causing TS in predisposed patients. TS is most probably an acute cardiac sympathetic disease entity causing myocardial stunning in which takotsubo is one among other cardiac image study findings.
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Селиванова, Елена Александровна, and Валентина Владимировна Калько. "AN ANALYSIS OF TITLE FUNCTIONS (ON THE MATERIAL OF DARYA DONTSOVA’S IRONIC DETECTIVE NOVELS)." ΠΡΑΞΗMΑ. Journal of Visual Semiotics, no. 1(27) (April 2, 2021): 157–79. http://dx.doi.org/10.23951/2312-7899-2021-1-157-179.
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Целью нашей статьи является исследование семиотической природы заголовков детективных романов Д. Донцовой исходя из трех измерений семиозиса: семантики, синтактики и прагматики. Главным методом исследования служит семиотический анализ. Вспомогательными являются методики контекстуально-интерпретационного, структурного, лингвостилистического и прагматического анализа, метафорического моделирования и жанрового анкетирования. Гипотеза исследования − предположение о том, что основная функция заголовка художественного текста, в отличие от масс-медийного или научного и др., маркирующая, индексирующая текст как целостный знак, информативная же функция может быть реализована лишь в результате понимания целого произведения, установления его жанровой принадлежности, с учетом всеобъемлющей диалогичности текста с творчеством автора в целом, интертекстом литературного процесса. В рекламных целях в заглавиях некоторых произведений может вообще отсутствовать какая-либо ориентация на прогнозирование смысла последующего текста. Особенностями заголовков романов Д. Донцовой являются парадоксальность, проявляющаяся в семантической несовместимости составляющих библионима, насыщенность прецедентными знаками, интертекстуальность и интерсемиотичность, карнавализация, языковая игра, пародирование, персуазивность и суггестивность. Семантический параметр семиозиса библионимов предполагает установление их содержательной связи не только с последующим текстом, но и с фондом интертекстовых и интерсемиотических знаний читателя. Семантика заглавий иронических детективов Д. Донцовой соотносится со структурными компонентами жанра иронического детектива, нередко второстепенными, характеризуется метафорическим заимствованием лексем из различных донорских доменов. Синтактика библионимов реализуется в связях с различными компонентами озаглавленного текста, с мегатекстом, интертекстом, невербальными семиосферами культуры, в том числе и с прецедентными феноменами. Прагматика библионимов Д. Донцовой ориентирована на возбуждение интереса, любопытства, желания разрешить парадоксы заглавия путем прочтения и понимания содержания книги. Свойственная заголовкам иронических детективов парадоксальность служит мощным суггестогеном, воздействующим не только на сознание читателей, но и на бессознательные ресурсы психики. Перспективы изучения данной проблематики заключаются в выявлении стратегических программ коммуникативного воздействия заглавий произведений массовой литературы, проведении экспериментальных исследований по выявлению индекса информативности библионимов и их прогностичности по отношению к последующему тексту. The aim of the article is to examine the semiotic nature of the titles of detective novels by Darya Dontsova based on the three dimensions of semiosis: semantics, syntactics and pragmat-ics. Semiotic analysis serves as the main research method. Contextual interpretation, structural, stylistic and pragmatic analysis, metaphorical modeling and genre questionnaire are auxiliary methods. The research hypothesis lies in a supposition that the basic function of the title of a lit-erary text, unlike that of a mass media, scientific, etc. text, is to label, index a text as an integral sign. An informative function of the title can be realized after understanding the whole text, de-termining its genre, and taking into consideration the overall dialogism of the text with the au-thor’s oeuvre and with the intertext of the literary process. For advertising purposes, some titles are not intended to predict the sense of subsequent texts. The features of Dontsova’s titles are paradoxicality (elements of titles are semantically incompatible), abundance of precedent signs, intertextuality, intersemioticity, carnivalization, language game, parody, persuasion, and sug-gestiveness. The semantic parameter of title semiosis presupposes clarifying the content-related link of the titles not only with subsequent texts but also with the reader’s intertextual and in-tersemiotic knowledge. The semantics of the titles of Dontsova’s ironic detective novels is corre-lated with the frequently secondary structural components of this genre and is characterized by the metaphorical borrowing of lexemes from different source domains. The syntactics of the ti-tles is realized through relations with different components of the texts, with megatext and in-tertext, with nonverbal cultural semiospheres, including precedent phenomena. The pragmatics of the titles is to spark interest, curiosity, desire to resolve the paradoxes of the title by reading and understanding the content of the book. Paradoxicality, inherent to titles of ironic detective novels, serves as a powerful means of suggestiveness, affecting both readers’ consciousness and the unconscious resources of the psyche. The prospects of this research are to focus on the stra-tegic programs of the communicative influence of titles of popular literature, to conduct experi-mental studies on the index of the title informing properties and on the title predictive value for subsequent texts.
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Najafian, Maryam, and Saeed Ketabi. "Advertising Social Semiotic Representation: A Critical Approach." International Journal of Industrial Marketing 1, no. 2 (August 2, 2011): 63. http://dx.doi.org/10.5296/ijim.v1i1.775.
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The aim of this article was to show the usefulness of a Social Semiotics approach proposed by Kress and van Leeuwen (2006) in analyzing advertising discourse to achieve the aim of uncovering the ideology behind choosing different resources (verbal and non verbal). Two examples selected from 'Time' magazine showed that both textual and visual signs are among social semiotic resources which could help advertisers to convey persuasive messages under ideological assumptions. The result of this study revealed that social semiotic reference occupies a pivotal point in the relationship between advertising discourse and ideology. The image, word and color, seen in this way as the product of social practices, are just three of the many semiotic modes through which social meanings of advertisements are coded.
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Kozlakowski, Allan. "Contratos de comunicação e análise do discurso: bases teóricas aplicadas ao enunciado persuasivo de moda masculina." Signos do Consumo 4, no. 1 (June 16, 2012): 4. http://dx.doi.org/10.11606/issn.1984-5057.v4i1p4-19.
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O artigo apresenta parte dos estudos conceituais aplicados à análise do discurso, caracterizando os fundamentos da pesquisa sobre o discurso do empreendedor de sucesso, veiculado nas revistas de negócios Você S/A e Exame, ambas publicações brasileiras. Tais revistas prometem orientação para jovens executivos e 'futuros homens de negócios', com receitas para o sucesso, incluindo roteiros para alcançar o ápice profissional, conforme as condições de consumo contemporâneas. Objetiva-se com o recorte apresentar as bases conceituais para a análise do discurso persuasivo dos anúncios de moda masculina executiva, presentes nas publicações destacadas e em outras diversas, dos veículos semanais informativos aos dedicados ao entretenimento. As perspectivas teóricas aproximarão a análise da mensagem publicitária ao conceito de contrato de comunicação de Patrick Charaudeau pela relação entre o quadro de referência presumido entre os interlocutores no contrato de comunicação e o desenvolvimento de hábitos - proposta por Peirce - que levam à fixação das crenças. Tal desenvolvimento observará a operação do signo indexical, na análise da mensagem publicitária, abordado por Santaella. Partindo desta aproximação conceitual, o artigo discutirá a abordagem sobre um dos motivos que podem gerenciar a eficácia contratual dos anúncios, conforme o conceito de substância cultural proposto por Baudrillard, e segundo a lógica dos produtos culturais na busca da performance adequada, tanto na vida particular quanto na atuação profissional. Conforme a construção de regimes de visibilidade e interação, proposta por Prado, o artigo focará as relações entre produtos e pessoas nas tematizações orientadas pelos contratos de comunicação, e referir-se-ão à busca pelo consumo de produtos que traduzem o homem de sucesso. Desta forma, o trabalho investigará possibilidades de desconstrução e reconstrução da sensação de conflito entre o 'ser eu' e 'ser alguém', organizado por João Freire Filho, como resultado da mensagem publicitária da marca ARAMIS, “mens wear”. Assim, espera-se que o ensaio conceitual colabore para agrupar conceitos necessários visando compreender o valor semiótico agregado por meio da transferência de características do vestuário masculino para atingir os sentimentos pessoais e organizar a construção do 'ser alguém'; desta forma, esperamos poder demonstrar a configuração do culturalmente aceito como destaque do 'ser consumidor' pela exaltação ao pertencimento a determinado grupo de pessoas. Tais estudos indicam em sua trajetória final a eficácia do discurso publicitário, explicitando algumas relações socioculturais que atuariam no processo de construção dos discursos, especialmente os destinados às experiências da felicidade, fundamentalmente pela análise dos signos do anúncio.
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Harmayanthi, Vera Yulia. "TANDA DINAMIS SEDAAP DAN DIMENSI BUDAYA MEDIA LED DALAM RESPON BERSISI DUA REMAJA." Paradigma, Jurnal Kajian Budaya 7, no. 2 (January 24, 2018): 154. http://dx.doi.org/10.17510/paradigma.v7i2.173.
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The media today is characterized scene and space evolution of advertising. LED Media (Light-Emitting Diode as advertising displays) is one of popular outdoor media spaces to advertise kinds of products’ scenes, such as: drink and foods. Cultural dimension of LED media is attractive conventional media with advance technology and creative works. There are the creations of words which included visual pictures in moving appearance are applied and appropriated into LED media landscape. Its deliver the persuasive messages to individuals. Messages are pointed and adapted to individuals in age levels as the target. That is the most important to know their responses on those messages to be effectiveness. Perspective semiotics, Peirce theory, was used in this qualitative study as the way to know the level of individuals’ responses to products’ messages on LED media’s cultural dimension. The data were collected from teenagers who have experiences to the product. It is included external indicators like as age and sex in two-sided responses to some dynamical signs. They are both words and visual pictures offering a product messages <em>Mie Sedaap</em> on LED media, January 2017 at South Jakarta area. The results show, 1) dynamical signs of <em>Sedaap </em>in the relationship between representamen, object, and interpretant; 2) the relationship of dynamical signs <em>Sedaap</em> to cultural dimension on LED media; and 3) The levels of teenagers’ responses in two-sides <em>like and dislike</em> until their decisions to buy products. All of them give values to show the effectiveness messages of cultural dimension on LED media, especially for teenagers.
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Esposito, Emanuela, Emanuela Mazzon, Irene Paterniti, Roberto Dal Toso, Giovanna Pressi, Rocco Caminiti, and Salvatore Cuzzocrea. "PPAR-αContributes to the Anti-Inflammatory Activity of Verbascoside in a Model of Inflammatory Bowel Disease in Mice." PPAR Research 2010 (2010): 1–10. http://dx.doi.org/10.1155/2010/917312.
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The previous results suggest that peroxisome proliferator-activated receptor-alpha (PPAR)-α, an intracellular transcription factor activated by fatty acids, plays a role in control of inflammation. There is persuasive epidemiological and experimental evidence that dietary polyphenols have anti-inflammatory activity. In this regard, it has been demonstrated that verbascoside (VB) functions as intracellular radical scavenger and reduces the microscopic and macroscopic signs of experimental colitis. With the aim to characterize the role of PPAR-αin VB-mediated anti-inflammatory activity, we tested the efficacy of VB in an experimental model of inflammatory bowel disease induced by dinitrobenzene sulfonic acid, comparing mice lacking PPAR-α(PPAR-αKO) with wild type (WT) mice. Results indicate that VB-mediated anti-inflammatory activity is weakened in PPAR-αKO mice, compared to WT controls, especially in the inhibition of neutrophil infiltration, intestinal permeability and colon injury. These results indicate that PPAR-αcan contribute to the anti-inflammatory activity of VB in inflammatory bowel disease.
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Zaim, Muhammad, Rusnardi Rahmat Putra, and Nur Rosita. "Language as a Tool for Disaster Mitigation Management: Analysis of Warning System Text in Language and Institutional Framework." Journal of Disaster Research 16, no. 5 (August 1, 2021): 817–26. http://dx.doi.org/10.20965/jdr.2021.p0817.
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This paper analyzes the pattern of earthquake mitigation messages using critical discourse analysis (CDA). It does so to seek the language patterns to understand how the texts represent earthquake mitigation procedures to target audiences. Materials and Method: Earthquake mitigation warning messages and infographics in offline and online public spaces were collected as data and analyzed using Fairclough’s framework. The texts that appeared in spaces like universities were too comprehensive, as emergency signs should be direct and straightforward. Other venues tended to focus on providing a persuasive and instructive message. Evaluation of the message should ensure that such messages are transparent and readable. Results: This paper’s findings can prevent unnecessary loss of life and property based on continuous disaster risk management through appropriate language usage in the mitigation warning system. Conclusion: It is hoped that society realizes the importance of warning messages. This is not only a sign for earthquake mitigation, but also a tool for communicating information regarding earthquakes and appropriate disaster emergency risk response.
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Valentinova, Olga. "Word Image as a Cultural Sign in Language, art and Intellectual Journalism (on «Ontology of the Poetic Word Art and Ostrannenye» by M.L. Novikova)." Theoretical and Practical Issues of Journalism 9, no. 2 (May 27, 2020): 379–86. http://dx.doi.org/10.17150/2308-6203.2020.9(2).379-386.
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With the development of information technology, the influence of mass-media on the active processes in the language and society is steadily increasing. In this context, the problem of forming high professional culture of journalistic community, which involves working knowledge of information culture, linguistic culture and creative potential of the native language, is essential. Unlike an artist who does not invent images, but thinks in them, a journalist uses language imagery rationally, but not only a means of persuasion aimed mainly at manipulation. Intelligent journalism uses the image as an economical tool of expressing a complex idea, especially when logical thinking is ineffective. The monograph «Ontology of the Poetic Word Art and Ostrannenye» by M.L. Novikova explores imagery as a universal creative principle that enables one to see essential things, previously unnoticed, while conceptualizing the reality. This principle of creation, which features one mechanism, but different functions, works in the language, in the Arts - in oral lore, plastic and synthetic arts, and in intellectual journalism. The book will be of great interest for journalists. It allows readers to see the mechanism of forming the imagery and evaluate and master the creative word as both a tool for constructing new meanings that de-automatize perception, and a conductor of public attitudes, the latter being a special form of peoples interaction, a conceptual space that reflects the world view of a person and society in a particular period of time.
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Arkian, Muhammad Reyzha Noorsyam, M. Subur Drajat, and Dadi Ahmadi. "Peran Public Relations dalam Film Hancock." Inter Komunika : Jurnal Komunikasi 3, no. 2 (December 11, 2018): 145. http://dx.doi.org/10.33376/ik.v3i2.214.
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Abstract. Film is a mass media that has a function as entertainment, besides that the film also contains an informative, educative, and persuasive function. Film is also known as a medium of communication, film is an effective means to shape the perspective of society at large. A movie titled “Hancock” is a movie about a public relations practitioner who tries to restore the image of a superhero. This movie also tells a story about the troublesome life of a superhero who has bad image in the eyes of public and media. The purpose of this research is to understand the Reality Level, Representation Level and Ideology Level of public relations role in the movie “Hancock”. The research method is using the qualitative methods with semiotics approach, which is a science about signs. The theory used is John Fiske’s theory of Television Codes which focuses on the Reality Level, Representation level and Ideology Level. In this research the data collection techniques used are observation, documentation, literature study, and interviews. The results of this study conclude that at the reality level it is seen in the form of behavior and appearance which includes expert advisors who provide input, problem solvers in crisis, media relations, providers as well as media relations, communication technicians, public tranquilizers, and case development informants. showed that the role of public relations and Ray Embrey's Appearance tended to be stable when meeting with the public and Hancock as management, namely by using formal equipment in the form of shirts, suits, ties, material trousers and loafers. At the level of representation in the form of a camera code and dialogue code which includes, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, and, Point of View Shot and dialog used by Ray Embrey in this film too very shows the role of public realtions that show that it is an expert communicator and expert advisor by persuasive communication. At the ideological level, there was an ideology that appeared in the Hancock film with discrimination between white and black race and based on the eighth point of the Public Relations International code of ethics. The suggestion for further research is to look for references to books related to semiotics and the role of public relations. This is needed to be able to better understand the forms of the role of public relations in a film.Keywords: Mass Media, Reality, Semiotic, Television Codes, John FiskeAbstrak. Film merupakan media massa yang memiliki fungsi sebagai hiburan, disamping itu juga film mengandung fungsi informatif, edukatif, dan persuasif. Film juga dikenal sebagai media komunikasi, film merupakan salah satu sarana yang efektif untuk membentuk perspektif masyarakat secara luas. Film “Hancock” merupakan sebuah film yang mengangkat kisah tentang perbaikan citra dari seorang pahlawan oleh seorang praktisi public relations. Film ini juga mengangkat persoalan kehidupan seorang pahlawan yang memiliki citra buruk di mata publik dan media. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana level realitas, level representasi, dan level ideology peran public relations dalam film “Hancock”. Metode penelitian yang digunakan oleh peneliti adalah metode kualitatif dengan pendekatan semiotika, yaitu suatu ilmu yang mengkaji tentang tanda-tanda. Teori yang digunakan adalah kode-kode televisi John Fiske dimana memfokuskan pada level Realitas, level Representasi, dan level Ideologi. Pada penelitian ini teknik pengumpulan data yang digunakan berupa observasi, dokumentasi, studi pustaka, dan wawancara. Hasil dalam penelitian ini menyimpulkan bahwa pada level realitas terlihat dalam bentuk perilaku dan penampilan yang meliputi penasihat ahli yang memberikan masukan, pemecah permasalahan ketika dalam krisis, media relations, penyedia juga penyalur hubungan dengan media, teknisi komunikasi, penenang publik, dan informan perkembangan kasus yang menunjukan bahwa adanya peran public relations dan Penampilan Ray Embrey, cenderung stabil ketika bertemu dengan publik dan Hancock sebagai manajemen, yaitu dengan menggunakan stelena formal berupa kemeja, jas, dasi, celana panjang bahan, dan sepatu pantofel. Pada level representasi dalam bentuk kode kamera dan kode dialog yang meliputi, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, dan, Point of View Shot dan dialog yang di gunakan oleh Ray Embrey dalam film ini juga sangat menunjukan peran public realtions yang menunjukan bahwa ia merupakan seorang expert communicator dan penasihat ahli dengan melakukan komunikasi persuasif. Pada level ideologi terlihat adanya Ideologi yang muncul dalam film Hancock terdapat diskriminasi Ras antara kulit putih dengan Ras kulit hitam dan berdasarkan kode etik Public Relations Internasional point ke delapan. Adapun saran untuk penelitian selanjutnya adalah lebih mencari referensi buku terkait dengan semiotika dan peran public relations. Hal ini diperlukan untuk dapat lebih memahami bentuk-bentuk peran public relations dalam sebuah film.Kata kunci: Media Massa, Realitas, Semiotika, Kode-kode Televisi, John Fiske
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Smirnova, Irina. "Metaphor as linguistic instrument of manipulation to realize the persuasive strategy in the texts of Spanish political parties programs." Cuadernos Iberoamericanos, no. 2 (June 28, 2017): 78–82. http://dx.doi.org/10.46272/2409-3416-2017-2-78-82.
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Text of any party program is communicative that is it contains information that an author transfers to a recipient. This information can serve as a source of knowledge about phenomena and events as well as to be a source of a strong emotional impact on recipient encouraging him to act certain way. Since the emotional sphere is one of the levers that controls behaviour of any person, it is very important for the authors of the pre-election political programs to make an impact on readers and also make an ideological settingdesired for these authors.To use kilfully the mechanism of persuasiveness is to get electoral support of the electorate. One of such mechanisms used in the texts of the pre-election polititical programs is using of metaphors. Page 79 И. В. Смирнова79The political metaphor is very sensitive to events happening in the country and language of politics. It is one of the most signi cant and common methods of language manipulation that capable of long conserving in memory and making an impact on the recipient’s associative thinking. The use of metaphors in political discourse is mostly applied for manipulation of the electorate and their use is also a powerful persuasion technique.
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Tatit, Luiz. "Valores Inscritos na Canção Popular." Revista Música 6, no. 1-2 (December 23, 1995): 190. http://dx.doi.org/10.11606/rm.v6i1/2.59125.
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O poder de persuasão e de interpretação da canção popular, tão analisado em seus entornos antropo-culturais e mercadológicos, possui também uma face estético-gramatical inscrita no próprio ato de composição. Produzir canções significa produzir compatibilidades entre textos e melodias - aos quais se agregam recursos musicais de toda ordem - de modo a configurar um sentido coeso. Como ocorre em geral com as linguagens estéticas, ou sistemas semi-simbólicos, a canção também se investe contra a famigerada arbitrariedade do signo saussuriano, buscando uma remotivação das relações entre plano da expressão e plano do conteúdo em suas respectivas progressões discursivas. Tentativa legítima de obter em processo o que não possui em sistema. Ao mesmo tempo que a compatibilidade entre texto e melodia é apreendida sem qualquer esforço pelo ouvinte, sua explicação em termos descritivos exige um meticuloso trabalho de abstração, que compreende a identificação das categorias comuns responsáveis pela articulação dos conteúdos do texto e dos segmentos melódico-musicais. Felizmente, a fruição do ouvinte não depende de análise.
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Kamińska, Aleksandra. "« Le mépris » dans les Mémoires d’outre-tombe : l’attitude du mémorialiste à l’égard de Napoléon Bonaparte." Acta Universitatis Lodziensis. Folia Litteraria Romanica, no. 15 (December 30, 2020): 139–50. http://dx.doi.org/10.18778/1505-9065.15.10.
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Dans les Mémoires d’outre-tombe l’image de Napoléon suscite, chez le lecteur, différentes émotions. En effet, le mémorialiste inscrit son discours dans un mouvement à la fois symbolique et éthique. D’où le flottement continuel entre la grandeur et la bassesse, entre la louange et le blâme. Ce double mouvement permet d’examiner les vicissitudes de la Fortune napoléonienne sous l’angle du mépris dépassant un ressentiment personnel. Le mépris émerge dans les Mémoires comme le signe de la dépréciation morale, qui doit, en même temps, s’apparenter à un outil didactique guidant le lecteur. Ainsi, le mémorialiste se sert du mépris pour prouver au lecteur que Napoléon obéit au même châtiment de la Providence. Malgré la trivialité de Napoléon, le mémorialiste renonce au dédain en faveur de la démonstration de sa déception et de sa supériorité éthique. Chateaubriand réhabilite ainsi la notion de mépris et son usage persuasif qui est proche de l’indignation et de la gravité.
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Saifullah, Aceng Ruhendi. "Issues of terrorism on the internet in the wave of democratization of post-reform Indonesia: A semiotic analysis." Indonesian Journal of Applied Linguistics 5, no. 2 (January 30, 2016): 305. http://dx.doi.org/10.17509/ijal.v5i2.1354.
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The discourse of terrorism is a global issue but tends to be interpreted as controversial. This study sought to dismantle the controversy of meanings through the analysis of signs and meanings, with a view to explore and demonstrate the wave of democratization that took place in post-reform era in Indonesia. This study was a case study using readers’ responses to terrorism issues provided by cyber media on the Internet. It also rests primarily on the semiotic theory of Peirce and the concept of democratization of Huntington. The results showed that participation, freedom of expression, and equal power relations occurred in the interactive discourse in the cyber news media in the form of a dialogue between the responders, the media, and the debate among the responders. Responders tended to argue that signs and meanings are constructed by the media and to interpret information about terrorism as "political engineering" which was expressed by means of emotive tone. Meanwhile, the media tended to construct a "political imagery" which was expressed in a confrontational way, and the resources tended to understand it as "noise level of political elite ", which was expressed in a persuasive manner. Such differences occurred due to the factors of media context that tended to be "convivial" and the context of the communication situation on the Internet that tends to show "discretion". Based on these findings, this study concluded that interactive discourse in the Internet can be formulated as a democratic forum as the meaning making of the text is no longer dominated by media and the sources of information, but tend to be shared with the public. However, in terms of discourse process, interactive discourse in cyber media tends to be anarchic because the tone of interaction tends to be little, the relationship patterns tend to center on and be dominated by responders, the identities of responders tend to be anonymous, and linguistic expressions of the responders tend to be emotive.
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Селеменева, Ольга, and Ol'ga Selemeneva. "Suggestive Function of the Proper Names in the Commercial Advertising Texts of the Glossy Magazine «Tatler»." Scientific Research and Development. Modern Communication Studies 8, no. 4 (August 30, 2019): 70–77. http://dx.doi.org/10.12737/article_5d4d76200a5825.99912299.
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Advertising is an example of persuasive communication, at the beginning of the XXI century it becomes the object of linguistic research in the field of speech suggestion. In the article the author analyzes the proper names as a group of the linguistic signs that ensure the functioning of the program of undocumented influence in the consciousness of the subject and aim to persuade him to buy the advertised object. The material of the study is commercial advertising texts from the magazine «Tatler». The choice of this source of the actual material is due to its prototypicity. This international highly artistic glossy magazine, focused on creating a model of the world of luxury and comfort, is an effective advertising medium. The author comes to the conclusion that in the aspect of suggestive linguistics problems the proper names of three groups are especially important for the advertising text: pragmatonyms, anthroponyms and toponyms. The orientation of the magazine «Tatler» for a specific target audience (people with a high level of the material wealth) affects the selection of the pragmatonyms, anthroponyms and toponyms. For example, pragmatonyms-globalisms, symbolic pragmatonyms, calling cosmetic, jewelry, watch brands, etc., allusive names of the persons with a common background of world fame, the names of the countries and cities that are leaders of the fashion and the beauty industry. These groups of names implement suggestive strategies of idealization of the advertised object and imitation of its exclusivity, high quality, participate in the creation of a psychological effect of the trust, form a positive motivation for the purchase.
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Vizcaino-Laorga, Ricardo, Esther Martínez Pastor, Miguel Ángel Nicolás Ojeda, and David Atauri Mezquida. "Kid Youtubers in Spain and Their Practices as Toy Marketing Influencers on YouTube." Medijska istraživanja 27, no. 1 (June 18, 2021): 99–124. http://dx.doi.org/10.22572/mi.27.1.5.
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This paper analyses the audio-visual content of the channels of Spanish child YouTubers in which the children interact with toys within a certain narrative to promote them and raise brand awareness without their audience identifying that content as advertising. The paper compares the data on the videos analysed during and outside the Christmas period, focusing on channels with the highest numbers of followers. The Spanish case is significant as it involves top influencers in the world in the toy sector, surpassing even the pioneering channels such as EvanTubeHD (USA). The authors viewed 250 channels and 3,633 minutes of content produced by the YouTubers most followed in 2016, 2017 and 2018. The paper lists the names of presented brands, the type of products advertised and the advertising formats used, as well as the marketing resources and potential breaches of advertising legislation by the content (in 97 % of cases). The conclusion is that this communication practice requires an in-depth review and analysis by various stakeholders who participate in it, including regulatory and legislative bodies. Besides, the authors have identified a need for further research that would contribute to describing the structure of those practices in a manner similar to this research. In addition, they highlight the importance of considering and identifying this content from the perspective of its persuasive nature, as the majority of the content analysed offered no visible or audible signs identifying it as such, thus contributing to adults and children perceiving it as the content of an informational or entertaining nature, rather than advertising.
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Siswati, Endah. "Women’s attitude towards representation of women domestication in advertisement." Masyarakat, Kebudayaan dan Politik 32, no. 1 (April 1, 2019): 80. http://dx.doi.org/10.20473/mkp.v32i12019.80-94.
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The persuasive strategies in advertising often use gender-biased signs or languages, which represent women’s subordination and domestication. On the other hand, the construction and development of individual gender concepts begin in childhood through the parents, peer groups, schools and mass media socialisation, including advertisements. Thus, how women, who act as wives and mothers, view and respond to female domestication will influence how they socialise gender concepts towards their children. This study examines how the mother of the student at Laboratory Primary School, Malang, view and address the representation of female domestication advertisements in Nova and Nyata tabloids. This qualitative research was conducted in Malang City and using self-researcher as the primary research instrument. Data was collected through Focus Group Discussion (FGD) and interview; then the data were analysed by qualitative analysis method of Miles & Huberman. This study found that the subjects viewed the tendency of using female models in advertising is reasonable and not a problem as long as fulfil specific criteria. The representation of women’s domestication in the domestic sector in the advertisement is also considered reasonable because the representation is the nature of women and self-reflection of women themselves. However, the subjects disagree if the description of women is only as mother who were responsible for household chores. In addition, about the representation of women’s domestication in the public sector in advertisements, the subjects stated that they agree if the ads depict the success of men in the public, however, the ads should also describe the involvement and success of women in the public sector and not only describe women as servants.
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Beck, Ceres Grehs. "Luxos verdes na publicidade imobiliária de João Pessoa/PB." Diálogo com a Economia Criativa 5, no. 13 (April 22, 2020): 124. http://dx.doi.org/10.22398/2525-2828.513124-141.
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“Entre o verde e o mar, um lugar para viver!” é um dos argumentos de venda do Residencial Greenmare, um condomínio-clube vertical voltado ao segmento de alto padrão, lançado em 2011 no bairro Altiplano Nobre em João Pessoa, capital da Paraíba. A cor verde e os simbolismos associados ao mar, à “natureza” e à sustentabilidade aparecem em muitas frases que remetem ao conforto, exclusividade e bem-estar. Pontua-se que, nos anos mais recentes, a raridade da natureza passou a representar um diferencial estratégico e vem sendo encarada como um potente recurso mercadológico, que consolida o que neste trabalho é tratado como valor-signo “verde”. A presente pesquisa empírica reflete, portanto, sobre a transformação da “natureza” em uma mercadoria na retórica ecológica adotada pela publicidade imobiliária em João Pessoa (PB), sendo o corpus de análise composto por 165 materiais promocionais de empreendimentos de alto padrão lançados nos últimos anos (2000-2018). A análise do conteúdo das narrativas, slogans e imagens, permite inferir que, em muitos casos, a mercadoria “natureza” é usada como apelo persuasivo de vendas e vem sendo tratada como um “luxo verde”. Argumenta-se que, ao mobilizar as noções de distinção e privilégio, os elementos simbólicos da natureza “rara” usados pela publicidade imobiliária classificam, fragmentam, elitizam e segregam simbolicamente os segumentos sociais e, assim, buscam transformar a compra, a posse e o uso da moradia contemporânea “sustentável” em um novo tipo de marcador social hierárquico.
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Peterlini, Ariovaldo A. "Eloqüência, liberdade e educação no Dialogus de oratoribus." Classica - Revista Brasileira de Estudos Clássicos 19, no. 1 (July 27, 2006): 83–98. http://dx.doi.org/10.24277/classica.v19i1.106.
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Visa o trabalho trazer à consideração de hoje idéias e fatos selecionados no Dialogus de oratoribus, de Tácito, como auxílio ao melhor entendimento do signi?cado da maior ou menor liberdade de ser e expressar-se, consoante o sistema político e o educacional, bem como da atuação da eloqüência nessa liberdade. A oratória tida por decadente na época de Tácito, embora vista ainda como arte de proteção e salvação é raramente, quase a medo, tratada à luz da política dominante. A educação falha e a “paz” política seriam as causas dessa decadência na época imperial. Na visão romana, a liberdade propriamente dita, a absoluta libertas, depende inicialmente dos educadores. A liberdade está também condicionada ao grau de conhecimento, em cuja área a persuasão “democrática” da eloqüência pode licitamente agir, e a uma política capaz de respeitar essa liberdade. No Império, a eloqüência não se suicidaria, ousando contra o príncipe. Daí que, no dizer de Syme, a oratória que sobrevivia então era o “modelo da eloqüência forense dos acusadores, aquela eloqüência que jorrava sangue e tresandava a ganhos ilícitos”. As escolas tinham nisso parte grande, em virtude da super?cialidade da educação na época. Tendo vivido e vivendo sob a pressão dos imperadores, embora deixe entrever sua angústia, Tácito acomoda-se para sobreviver, mas descobre uma maneira de ensinar a verdade, narrando o que aconteceu no passado, porque a maior parte das pessoas aprende com o que acontece aos outros (plures aliorum euentis docentur).
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Harrison, B. "Concentrated Economic Power and Silicon Valley." Environment and Planning A: Economy and Space 26, no. 2 (February 1994): 307–28. http://dx.doi.org/10.1068/a260307.
Full textAbstract:
Silicon Valley is the computer and microelectronics capital of America. To analysts from different academic disciplines and ideological persuasions, the economy of Silicon Valley has many faces. In the most romantic characterization, the Valley's astonishing success as home base for a myriad of companies that design, produce, and export computers, workstations, microchips, disk drives, and software is mainly a story about supremely—even belligerently—independent entrepreneurs. According to a second interpretation, the Valley is a full-fledged ‘industrial district’ on the north central Italian model, made up of a dense thicket of mostly small and medium-sized (but also some quite large) ‘flexible specialists’ that alternately cooperate and compete with one another, that are embedded in a local political economy with a shared culture and norms, and that may be well connected to the rest of the world but whose interfirm production relationships are thought to be highly localized. There is also a third perspective. Silicon Valley was created by, and remains profoundly dependent on, major multinational corporations and on the fiscal and regulatory support of the national government—especially in the ‘person’ of the US Department of Defense. The Valley is fundamentally a world headquarters of, or at least an important node within, global networks of big firms and their small firm subcontractors and suppliers, and, as such, is subject to the same contradictory tendencies toward concentration of power but decentralization of production that are coming to characterize the entire global market-based economic system. The three aspects of Silicon Valley's political economy—rampant entrepreneurship, an unusually high degree of interfirm circulation of engineering labor and other signs that have become associated with district-like behavior, and the visible hand of major corporations and their government—university partners in shaping the region into a base from which to manage operations that are executed beyond the Valley's domain—are in fact not mutually inconsistent. In this paper, however, I argue that the third constitutes the dominant tendency driving the reproduction of this vibrant regional economy, and has done since the years after World War 2.
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Bryanskaya, Elena, and Vadzim Samaryn. "Expert Opinion and Witness Testimony as Key Evidence in Criminal Cases on Incitement to Suicide." Russian Journal of Criminology 13, no. 6 (December 26, 2019): 971–79. http://dx.doi.org/10.17150/2500-4255.2019.13(6).971-979.
Full textAbstract:
For the last five years Belarus and Russia have been among the top five countries for suicide indices. Their rise was caused by the activities of destructive groups in social networks. Experience shows that criminal proceedings for many criminal cases connected with suicides were terminated due to the absence of a crime. Thus, a thorough collection of evidence for this category of criminal cases becomes especially vital. When analyzing the court practice of incitement to suicide, the authors concluded that the most persuasive evidence is expert opinion and witness testimony. Besides, such written documents as medical cards (medical records) of potential suicides have high probative value in the investigation of criminal cases. Timely initiation and conduction of expertise could reveal signs of incitement to suicide, for example, using physical violence against the victim or a staged suicide. As the Criminal Procedure Code sometimes prescribes an expertise for a specific criminal case, such expert opinion will become a key source, a type of evidence that, at the level of a judge’s inner conviction, will have significant legal force when assessed together with other evidence. Thus, it is possible to discuss evidence that has key value, but, at the same time, it should be connected with other information on the criminal case, and together they should make up an integral crime narrative. The European Court of Human Rights introduced a concept of «key evidence» in the practice of criminal proceedings. The analysis of court practice allowed the authors to suggest that key evidence is information that acts as the main fact and is included in the subject matter of the case. This conclusion does not contradict the rule of free assessment of evidence: during such assessment, none of the evidence has predetermined, preconceived legal force. Only when the evidence is harmonized, it is possible to talk about a comprehensive investigation and an objective assessment of evidence.
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Al-Shamali, Nidal. "The Representation of Masculinity and its Reflections in the Short Narrative Discourse of Badriya Al-Beshr." Journal of Arts and Social Sciences [JASS] 7, no. 2 (June 1, 2016): 507. http://dx.doi.org/10.24200/jass.vol7iss2pp507-527.
Full textAbstract:
The short stories of the Saudi writer Badriya Al-Beshr focus on her constructive criticism of conventional social power that governs society. This is actually the most obvious feature of her short story collection that was published in 1993 and the other two collections, “Wednesday Evening” (1994) and “Cardamom” (2004). Social power, as Badriya Al-Beshr shows, is best demonstrated in different representations of masculinity which the researcher believes to be the key to understand intertextuality of the text and its deconstructive features. In this context, Al-Beshr faces usurpation by a counter usurpation; a usurpation through writing fiction which deprives her imaginative narrative of the usual masculine discourse. The writer has represented masculinity as a general, distorted, feature that resorts towards negative attitudes, absolute control, deprivation, disability and corruption. This extremity resulted in much complexity that is deeply rooted in the social mentality. This has deepened the ideas of absolute power and controlling discourse which are based on the concept of masculine representation as a usurpation of the other and a limiting of its presence. These ideas and the concepts they have produced have indeed generated a stable cultural pattern in the social mentality; a pattern that has developed a system of values, beliefs, visions and tendencies which are deeply rooted in the subconscious of the individual and social groups. This stable cultural pattern has specified the way the individual views himself and other social groups. This is due to the fact that representations of masculinity provide the social group with an image of itself and of the other. This, in turn, forms the collective narrative identity which represents a coherent system of pre-thinking, indications or signs and rules that are all deeply rooted in the collective mentality of the specified social group. Here comes the role of the female writer who introduces her own point of view as she deviates from the usual pattern that is so much rooted in the mentality of her society. In this respect, Al-Beshr’s short stories represent the voice of the silent subaltern that has long been controlled by masculine representations and deprived of its right to represent its feminine voice. The masculine voice has long spoken for the feminine silent voice. The female writer here is the one who introduces a genuine vision that best depicts her world and that of all women like herself. This voice faithfully represents the suffering of the silent subaltern, consequently, it has become a distinguished cultural voice that forms a counter and a rebellious discourse resisting all the other dominating contexts. This paper applies feminist criticism to discuss the previous ideas through three different dimensions. The first dimension discusses the representations of masculinity in the short stories of Badriya Al-Beshr, its symbols and the vocabulary, philosophy and visions which she uses to depict the dominating masculine discourse. The second dimension traces the general features of the counter feminine discourse that shakes the stable masculine institution, its discourse and deeply rooted images. The researcher will show to what extent this feminine discourse can form an independent active institution that competes with the masculine one and whether it would be able to replace it and speak for itself. The third dimension is a stylistic one that shall discuss the features of Al-Beshr’s narrative discourse and how persuasive it may be. In addition, the researcher focuses on the means and stylistic techniques used by the writer to face the dominating masculine discourse.