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Journal articles on the topic 'Persuasion Knowledge Model'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Friestad, Marian, and Peter Wright. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts." Journal of Consumer Research 21, no. 1 (1994): 1. http://dx.doi.org/10.1086/209380.

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Ogah, Abari Ijuo, and Dennis Oche Abutu. "Theoretical analysis on persuasive communication in advertising and its application in marketing communication." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, no. 1-2 (2022): 313–31. http://dx.doi.org/10.4314/ejotmas.v8i1-2.17.

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The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of persuading potential customers and clients to purchase the organization’s products. This implies that, messages that lack persuasion will hit only on deaf ears and the goal not attained. Accordingly, this paper centered on the theoretical analysis on persuasive communication in advertising and how they can be applied in marketing communication

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Zhou, Boya, and Jinju Baek. "Persuasive Effect of Advertising Disclosures and Influencer Credibility: Applying the Persuasion Knowledge Model." Journal of Social Science 59, no. 2 (2020): 497–530. http://dx.doi.org/10.22418/jss.2020.12.59.2.497.

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Evans, Nathaniel J., and Dooyeon Park. "Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising." Journal of Current Issues & Research in Advertising 36, no. 2 (2015): 157–76. http://dx.doi.org/10.1080/10641734.2015.1023873.

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Pertiwi Putri, Arfika, Taruna Budiono, and Agus Triyomo. "COMMUNICATION EFFECTIVENESS MODEL FOR VACCINATION PARTICIPATION IN SEMARANG CITY." EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI 7, no. 3 (2024): 649–63. https://doi.org/10.33822/jep.v7i3.6215.

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The vaccination program is an important effort to combat the pandemic, starting from the initial doses of vaccines to booster shots. However, the program has not yet achieved its intended target. In August, the booster vaccination coverage in Semarang City was only 53%, falling short of the desired 80% (KompasTV, 2022). Therefore, there is a pressing need for persuasive measures to enhance knowledge, awareness, and decision-making regarding vaccination. This study aims to identify an effective model of vaccine persuasion for public communication in Semarang City. It is an exploratory study tha

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Ku, Yunhee, and Ghee-Young Noh. "A Study on Persuasion Effects by Antismoking Campaign Host : Application of Persuasion Knowledge Model." Korean Journal of Advertising and Public Relations 20, no. 1 (2018): 126–51. http://dx.doi.org/10.16914/kjapr.2018.20.1.126.

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Chen, Zifei Fay, and Yang Cheng. "Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust." Journal of Product & Brand Management 29, no. 2 (2019): 188–98. http://dx.doi.org/10.1108/jpbm-12-2018-2145.

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Purpose Drawing on theoretical insights from the persuasion knowledge model (PKM), this study aims to propose and test a model that maps out the antecedents, process and consequences to explain how consumers process and respond to fake news about brands on Facebook. Design/methodology/approach Contextualizing the fake news about Coca-Cola’s recall of Dasani water, an online survey was conducted via Qualtrics with consumers in the USA (N = 468). Data were analyzed using covariance-based structural equation modeling. Findings Results showed that self-efficacy and media trust significantly predic

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Kim, Bumsoo, Matthew Barnidge, and Yonghwan Kim. "The communicative processes of attempted political persuasion in social media environments." Information Technology & People 33, no. 2 (2019): 813–28. http://dx.doi.org/10.1108/itp-03-2018-0157.

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Purpose The purpose of this paper is to investigate the process by which social media news use leads individuals to engage in attempted political persuasion, examining the mediating roles of cognitive elaboration, political knowledge, political efficacy and political interest. Design/methodology/approach The study relies on a nationally representative two-wave online survey collected before the 2016 US Presidential Election. Serial mediation is tested using the PROCESS macro. Findings The study finds significant indirect effects of social media news use on political persuasion via cognitive el

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Vashisht, Devika, and Sreejesh S. Pillai. "Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames." Journal of Product & Brand Management 26, no. 4 (2017): 402–14. http://dx.doi.org/10.1108/jpbm-02-2015-0811.

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Purpose The purpose of this paper is to study the impact of brand prominence, game involvement and persuasion knowledge on gamers’ brand recall and attitude in the context of online advergames. Specifically, this investigation uses limited capacity model of attention and persuasion knowledge model to expound the conditions under which brand placements create attention, elaboration and subsequent brand recall and brand attitude. Design/methodology/approach A 2 (brand prominence: prominent versus subtle) × 2 (game involvement: high versus low involvement) × 2 (persuasion knowledge: high versus l

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Borchers, Nils S., and Jens Woelke. "Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection." Communications 45, no. 3 (2020): 325–49. http://dx.doi.org/10.1515/commun-2019-0119.

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AbstractAdvertisers’ increasing use of embedded advertising formats makes it more difficult for consumers to identify persuasive intents in advertiser messages. However, only if consumers identify these intents and categorize messages as advertising, can they activate advertising-specific reception strategies which might result in lessened persuasion effects. The fact that consumers regularly miss persuasive intents in non-traditional advertising environments, we suggest in this article, carries epistemological and methodical implications. To better appreciate these implications, we argue for

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Wu, Ting, and Guang Yu. "Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China." Behavioral Sciences 14, no. 10 (2024): 885. http://dx.doi.org/10.3390/bs14100885.

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Major global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood Model as a framework and constructs a crisis communication persuasion effect evaluation method with emotion analysis. Secondly, this paper takes the crisis communication at the beginning of the COVID-19 outbreak in China as an example and examines the persuasive effects of the peripheral route, represented by medical experts, and the central r

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Magee, Robert G. "Environmental worldview beliefs and CSR advertising." Social Responsibility Journal 15, no. 3 (2019): 379–94. http://dx.doi.org/10.1108/srj-11-2017-0229.

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Purpose This paper aims to show how environment-related worldview beliefs, in addition to specific persuasion knowledge, can influence how a consumer responds to ads about corporate social responsibility (CSR) projects. Design/methodology/approach Two experiments manipulated ad copy and consumers’ persuasion knowledge to examine the effects of consumers’ environmental worldview beliefs on their judgments of a firm’s CSR reforestation project. Findings When an ad presented ambiguous information, both consumers’ persuasion knowledge and their environmental worldview influenced the attribution of

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Henrie, Kenneth M., and Darryl W. Miller. "An Examination of Mediation." International Journal of Customer Relationship Marketing and Management 2, no. 2 (2011): 16–27. http://dx.doi.org/10.4018/jcrmm.2011040102.

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This paper examines the role of psychological mediators on consumers’ responses to persuasive sales tactics. Factor Analysis is used to determine the actual mediators identified by consumers as potential targets by salespeople and find structure in the data. An exploratory examination identifies four categories of potential psychological mediators. Experimental results reveal that consumers recognize sales tactics designed to influence these psychological mediators. These processes, in turn, mediate the influence of persuasive tactics on consumer responses. Overall, the study lends support to

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Kirjuchina, Viktoria, and Thomas Grundnigg. "Visuelle Rhetorik zwischen Theorie und Praxis." Rhetorik 41, no. 1 (2022): 74–87. http://dx.doi.org/10.1515/rhet-2022-0008.

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Abstract Rhetoric is based on the observation of successful persuasion with words. In the 1960 s, structuralists put new hope into the art of persuasion’s body of knowledge to unveil the mechanisms of mass communication. Rhetoric should become a cultural model for visual literacy. A brief inventory of applied visual rhetoric in higher education (Germany, Switzerland, Austria) reveals the gap between academic fidelity and design practice that – to date – weakens the potential of what was envisioned 70 years ago: a fruitful integration of theory and practice to equip producers and consumers of v

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Joo, Eunsin, Anastasia Kononova, Shaheen Kanthawala, Wei Peng, and Shelia Cotten. "Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study." JMIR mHealth and uHealth 9, no. 4 (2021): e16518. http://dx.doi.org/10.2196/16518.

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Background Persuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers’ persuasive and selling intents as well as tactics. There is little understanding of users’ awareness of organizations that develop or sponsor mobile health (mHealth) apps, especially in light of personal data privacy. Persuasion knowledge or recognition of a supporting organization’s presence, characteristics, competencies, intents, and persuasion tactics are crucial to investigate because ap

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Asmaa, Shati. "MHEALTH APPLICATIONS DEVELOPED BY THE MINISTRY OF HEALTH FOR PUBLIC USERS INKSA: A PERSUASIVE SYSTEMS DESIGN EVALUATION." Health Informatics: An International Journal 9, February 2020 (2020): 1–13. https://doi.org/10.5281/zenodo.3972881.

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mHealth applications have shown promise in supporting the delivery of health services in peoples’ daily life. Recently, the Ministry of Health in the Kingdom of Saudi Arabia (MOH) has launched several mHealth applications to develop work mechanisms. Our study aimed to identify and understand the design of mHealth apps by classifying their persuasive features using the Persuasive Systems Design (PSD) model and expert evaluation method. This paper presents the distinct persuasive features applied in recent applications launched by MOH for public users called “Sehha & Mawid”

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Della Fadhilatunisa, Andi Naila Quin Azisah Alisyahbana, and Andika Isma. "Enhancing Tax Compliance Intentions: Analyzing the Influence of Awareness, Attention, and Persuasion Among Future Taxpayers." Journal of Economic Education and Entrepreneurship Studies 5, no. 1 (2024): 165–77. http://dx.doi.org/10.62794/je3s.v5i1.3280.

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This study explores the factors influencing tax compliance intentions among future taxpayers, specifically examining the roles of taxpayer awareness, attention, and persuasion. Employing a quantitative research approach with a cross-sectional design, the study analyzed data from a sample of 278 individuals using the PLS-SEM model, evaluating both measurement and structural models. The results demonstrate that taxpayer persuasion has a significant direct impact on tax compliance, indicating that persuasive communication strategies are highly effective. Additionally, taxpayer awareness directly

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Kosterina, Svetlana. "Persuasion with unknown beliefs." Theoretical Economics 17, no. 3 (2022): 1075–107. http://dx.doi.org/10.3982/te4742.

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A sender designs an information structure to persuade a receiver to take an action. The sender is ignorant about the receiver's prior, and evaluates each information structure using the receiver's prior that is the worst for the sender. I characterize the optimal information structures in this environment. I show that there exists an optimal signal with two realizations, characterize the support of the signal realization recommending approval,, and show that the optimal signal is a hyperbola. The lack of knowledge of the receiver's prior causes the sender to hedge her bets: the optimal signal

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Wright, Malcolm J. "Predicting what? The strengths and limitations of a test of persuasive advertising principles." European Journal of Marketing 50, no. 1/2 (2016): 312–16. http://dx.doi.org/10.1108/ejm-12-2015-0833.

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Purpose – The purpose of this paper is to discuss Armstrong et al.’s (2016) finding that ads that more closely follow evidence-based persuasion principles also achieve higher day-after-recall. Design/methodology/approach – The author evaluates the importance of Armstrong et al.’s result and considers the criticisms that their work only examines some aspects of persuasion and that their dependent variable is known to have a low correlation with sales. Findings – Armstrong et al.’s result provides a major advance in the knowledge of persuasive advertising. While they do not examine all aspects o

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Raut, Aritra, Abhisek Tiwari, Subrata Das, et al. "Reinforcing personalized persuasion in task-oriented virtual sales assistant." PLOS ONE 18, no. 1 (2023): e0275750. http://dx.doi.org/10.1371/journal.pone.0275750.

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Purpose Existing task-oriented virtual agents can assist users with simple tasks like ticket booking, hotel reservations, etc. effectively and with high confidence. These virtual assistants, however, assume specific, predictable end-user behavior, such as predefined/servable objectives, which results in conversation failures in challenging situations, such as when goals are unavailable. Methodology Inspired by the practice and its efficacy, we propose an end-to-end framework for task-oriented persuasive dialogue generation that combines pre-training and reinforcement learning for generating co

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Göbel, Fabian, Anton Meyer, B. Ramaseshan, and Silke Bartsch. "Consumer responses to covert advertising in social media." Marketing Intelligence & Planning 35, no. 5 (2017): 578–93. http://dx.doi.org/10.1108/mip-11-2016-0212.

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Purpose The purpose of this paper is to contribute to marketing communications literature by exploring consumer responses to covert advertising (CA) in a social media context. Design/methodology/approach The persuasion knowledge model was used to explore the impact of CA on brand evaluations. A factorial design experiment was conducted in a social media context (YouTube). Findings The results of the study show that triggering knowledge about CA changes the way consumers respond to unfamiliar brands that use such tactics. This implies that for unfamiliar brands, with future development of persu

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Gaither, Barbara Miller, and Janas Sinclair. "Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response." Journalism & Mass Communication Quarterly 95, no. 1 (2017): 169–91. http://dx.doi.org/10.1177/1077699017710452.

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Environmental marketplace advocacy represents a form of corporate issue advocacy and a significant source of environmental communication for the U.S. public. This study tested a model of environmental marketplace advocacy, conceptually grounded in the persuasion knowledge model, with a national U.S. audience. The model predicted 78% of variance in attitudes toward the advertiser and its environmental impact. Contrary to expectations, participants’ environmental concern was positively associated with persuasion; this effect was reversed among those with a graduate degree, a background in scienc

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Gunden, Nefike, Cristian Morosan, and Agnes L. DeFranco. "Consumers’ persuasion in online food delivery systems." Journal of Hospitality and Tourism Technology 11, no. 3 (2020): 495–509. http://dx.doi.org/10.1108/jhtt-10-2019-0126.

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Purpose This study aims to develop and validate a conceptual model that explains consumers’ persuasion by the information available on online food delivery systems (OFDS). The study validated consumers’ price savings orientation as an antecedent of two types of browsing behaviors (utilitarian and hedonic). Browsing and social influences were examined as predictors of persuasion. Design/methodology/approach A literature review was conducted to determine constructs that constituted the best conceptual model for this study. To test the model, an online instrument was developed, and data were coll

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Shaifuddin, Wan Khadijah Wan, Zaemah Abdul Kadir, Faizah Mohamad, and Elia Johar. "Crafting Persuasive Language Strategies: An Analysis of Malaysian Cosmetic Brands' TikTok Marketing." International Journal of Linguistics 15, no. 5 (2023): 108. http://dx.doi.org/10.5296/ijl.v15i5.21402.

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In a competitive marketplace, effective persuasion sets a brand apart. Companies that can persuade customers effectively tend to outperform their competitors by capturing a larger share of the market. This study delves into the application of the Elaboration-Likelihood Model on TikTok, a dual-process theory elucidating cognitive processes during persuasion, encompassing central and peripheral processing routes. The aims of this study are to investigate how the Elaboration-Likelihood Model is incorporated in sellers’ TikTok videos, and the types of language of persuasion used. A qualitative des

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MOHAMAD, Nor Atifah, Ameiruel Azwan Ab AZIZ, Nazarul Azali RAZALI, Amirah Mohd JUNED, and Normah ABDULLAH. "METADISCOURSE IN THE DIGITAL ACADEMIC POSTER: EXAMINING THE TEXTUAL AND VISUAL METADISCOURSE IN THE CONSTRUCTION OF PERSUASION." Issues in Language Studies 13, no. 1 (2024): 284–303. http://dx.doi.org/10.33736/ils.5739.2024.

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The demand for 21st-century skills has transformed the education landscape, altering how we teach, learn, and assess, integrating digital platforms into these processes. This study analyses the use of metadiscourse devices in digital academic posters, with the primary objective of identifying both textual and visual metadiscourse devices employed in academic posters to construct persuasive messages. A corpus of 10 academic posters was extracted from virtual academic presentations by diploma students and analysed with a mixed-method research approach. Metadiscourse elements were analysed quanti

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Castonguay, Jessica, and Nicole Messina. "Parents’ Responses to Child-Targeted Influencer Advertising: An Investigation Using the Persuasion Knowledge Model." Journal of Interactive Advertising 22, no. 1 (2022): 42–56. http://dx.doi.org/10.1080/15252019.2022.2028202.

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Alif Rendi, Mustiawan, and Gilang Kumari Putra. "Account Persuasive Communication @kuliner_laper in Building Culinary Choice Preferences of TikTok Viewers." Journal of Communication Studies 5, no. 1 (2025): 39–56. https://doi.org/10.37680/jcs.v5i1.7277.

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This research is based on the phenomenon of utilizing TikTok as a medium to introduce various culinary options to viewers. This study aimed to understand the persuasive communication carried out by the account @kuliner_laper in building TikTok viewers' culinary preferences. This study used a descriptive qualitative approach. Data collection techniques were performed through interviews, observations, and documentation. The Miles and Huberman model was used for data analysis, which consists of data reduction, data presentation, and conclusion drawing. De Fleur and Ball-Rokeach theory of persuasi

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Zharkynbekova, Sh K., and B. G. Smagulova. "IMAGE OF THE COUNTRY IN THE PERSUASIVE SPACE OF MEDIA DISCOURSE." Tiltanym, no. 2 (June 30, 2023): 137–47. http://dx.doi.org/10.55491/2411-6076-2023-2-137-147.

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This paper presents the country‘s image analysis through the persuasion prism. Any event‘s relevance and value are determined by the media‘s meaningful focus on the event. Knowledge in the information shape points to the country‘s awareness providing a real image. The authors focus on media discourse as a meaning-generation linguistic phenomenon with an impact function. Furthermore, media discourse reflects the addresser‘s strategic intention by the text architectonics, implemented by persuasion linguistic and pragmatic means. It is proved the media discourse space is conditioned by persuasive

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van Reijmersdal, Eva A. "Disclosing Brand Placements in Movies." Journal of Media Psychology 28, no. 2 (2016): 78–87. http://dx.doi.org/10.1027/1864-1105/a000158.

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Abstract. Recently, the European Union has decided that disclosures of brand placement are obligatory. However, the effects of such disclosures remain largely unstudied. Departing from theoretical notions of the persuasion knowledge model, this study examined how different types of disclosures and viewer involvement with a movie clip affected attitudes toward the placed brand. In addition, the role of attitude toward the placement as mediator was tested. The study employed a one-factorial (no disclosure, disclosure of source, disclosure of source and intent) between-subjects design using an on

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Voronina, Lyubov V. "Persuasiveness of Political Discourse: Cognitive Mechanisms." Вестник Пермского университета. Российская и зарубежная филология 15, no. 1 (2023): 17–27. http://dx.doi.org/10.17072/2073-6681-2023-1-17-27.

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The article deals with the persuasiveness of political discourse from a cognitive perspec-tive. The research object is text units with the semantics of purpose functioning in the contexts of persuasive speech in natural dialogues of the reciprocal-response type. These units were obtained for the study from transcripts of political interviews with representatives of the Russian political elite using the unselected sam-plingmethod. The paper aims to describe cognitive models (frames, situational models) of natural language interaction (and persuasion) in discourse of the argumentative type and t

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Nornajihah, Nadia Hasbullah, Sulaiman Zuraidah, and Mas'od Adaviah. "The Influences of Parasocial Relationship and Sources Credibility in Promoting Sustainable Fashion in Social Network Sites." International Journal of Engineering and Advanced Technology (IJEAT) 9, no. 3 (2020): 1642–48. https://doi.org/10.35940/ijeat.C5451.029320.

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Fashion industry is the second most polluted industry in the world that has caused social and environmental issues. Pointing to the fact, sustainable fashion has been designed to reduce pollution and to improve working conditions in the industry. Concurrently, many consumers have claimed that they are concerned about the impact of major fashion brands on the planet. However, beyond the concerned, the market share produced on this fashion concepts are still lagging. In reaching potential consumers, advertisement via social network sites (SNS) appears to be the most effective medium to reach the

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Oyibo, Kiemute. "Investigating the Key Persuasive Features for Fitness App Design and Extending the Persuasive System Design Model: A Qualitative Approach." Proceedings of the International Symposium on Human Factors and Ergonomics in Health Care 10, no. 1 (2021): 47–53. http://dx.doi.org/10.1177/2327857921101022.

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Physical inactivity has been recognized as one of the leading risk factors that account for many non-communicable diseases, with the World Health Organization labeling it as the fourth leading risk factor for global mortality. This has led researchers and developers to create fitness apps to support and motivate people to engage in physical activity more regularly. However, there is limited research on how collectivist and individualist users from different social and cultural backgrounds differ in terms of the persuasive features they care about in fitness apps. Having knowledge of the cultur

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Chaouali, Walid, Imene Ben Yahia, Renaud Lunardo, and Abdelfattah Triki. "Reconsidering the “what is beautiful is good” effect." International Journal of Bank Marketing 37, no. 7 (2019): 1525–46. http://dx.doi.org/10.1108/ijbm-12-2018-0337.

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Purpose Applying the stimulus–organism–response model, the purpose of this paper is to analyse the influence of design aesthetics (stimulus) on adoption and recommendation intentions (response) of mobile banking applications through the mediating role of perceived usefulness and trust (organism). Importantly, this research further examines the moderating effect of persuasion knowledge, which attenuates the effects of design aesthetics on perceived usefulness and trust. Design/methodology/approach A survey is conducted with the help of panellist among a sample of 213 bank customers who are not

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Rosana, N., S. Rifandi, A. Muminin, and S. Sumantri. "Inner Model of PLS-SEM on Policy Making about Sound Wave Attractor for Fishery Sustainability." IOP Conference Series: Earth and Environmental Science 1473, no. 1 (2025): 012034. https://doi.org/10.1088/1755-1315/1473/1/012034.

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Abstract Piknet is a sound wave-based attractor, that fishermen often use to attract fish closer to the fishing gear, and it is currently being tested on a community of fishermen in Surabaya. This research aims to determine the inner model by analyzing the relationship between latent variables while making policies about innovations by fishermen in Surabaya for fishery sustainability. The analytical method used was PLS-SEM modeling, based on the variance obtained from the latent variable indicators. The inner model of the research results states that to be qualified to predict the relationship

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Evans, Michael A. "Procedural Ethos." International Journal of Gaming and Computer-Mediated Simulations 3, no. 4 (2011): 70–80. http://dx.doi.org/10.4018/jgcms.2011100105.

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How is it that serious games are actually persuasive? Ian Bogost’s work on serious (or persuasive) games provides essential philosophical foundations for the genre though, as the article demonstrates, sufficient detail of argument is lacking. Bogost uses the model of classical rhetoric to demonstrate that games can make arguments through “procedural rhetoric,” which he exemplifies with games like Molleindustria’s McDonald’s Videogame, a title that can best be identified as parody. However, such games, while attempting to make persuasive arguments, lack classical requisites for persuasion, leav

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Munro, Geoffrey D., and Margaret M. Behlen. "Connecting Psychological Science With Climate Change." Teaching of Psychology 44, no. 3 (2017): 274–77. http://dx.doi.org/10.1177/0098628317712788.

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Students often have little understanding of the role psychological science plays in informing us about the impact of human behavior when addressing climate change. We designed an assignment for a social psychology course based on Frantz and Mayer’s use of the decision tree model of helping behavior to identify the psychological barriers that reduce the likelihood that people will take action against climate change. Students identified one barrier and designed a persuasion or influence attempt to address that barrier. The assignment integrated social psychological topics in several areas (e.g.,

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Chuang, Shu-Hui, and Meng-Lin Shih. "Persuasion Processes in Consumer Intent to Read Online Product Reviews: A Study Based on the Elaboration Likelihood Model." INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY 12, no. 10 (2014): 4026–37. http://dx.doi.org/10.24297/ijct.v12i10.2986.

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Studies have shown that many prospective consumers have the intention of reading online reviews of a product before purchasing that product online. How this intention arises, however, has not been extensively investigated. The study described here used the elaboration likelihood model (ELM) to examine the central and peripheral persuasion processes involved in shaping consumersâ€™ intent to read online product reviews. These two processes were operationalized by respectively using perceived review quality and perceived review consistency as constructs in a model of persuasion to read online re

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Bobrowski, Jakub. "Koncept CUDZOZIEMCA w filmie milicyjnym. Przyczynek do badań nad dyskursem ludyczno-propagandowym PRL-u." Poradnik Językowy, no. 6/2023/805 (July 1, 2023): 36–49. http://dx.doi.org/10.33896/porj.2023.6.2.

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An increasing interest in the popular culture of the Polish People’s Republic has been noticeable in recent years. The author believes that the ludic and propaganda discourse, which combines entertainment and persuasive functions, has a major part in it. This is evidenced by numerous multimodal texts, including crime stories, the so-called militia crime stories. They provide an interesting research material for the contemporary media linguistics. This article presents a media linguistic reconstruction of the discursive image of a foreigner in militia cinema. The tool applied in the analytical

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Hoechsmann, Michael. "Pedagogy, Precarity, and Persuasion: The Case for Re/mix Literacies." International Journal of Critical Media Literacy 1, no. 1 (2019): 93–101. http://dx.doi.org/10.1163/25900110-00101008.

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In the contemporary cultural conditions of unstable knowledge/truth, precarious economies and 24/7 media saturation, we need to rethink knowing and learning. While there is much general agreement that the means and modes of communication have changed, and, with it, the ways we approach media, education, culture, society, citizenship, commerce, politics, art, science and everyday life, there is a diversity of terms to describe the change, each with an animating spirit and intellectual tradition behind it. There is a disconnect between school pedagogies, situated literacy practices in everyday l

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Latifah, Anis, and Umar Basuki. "BAURAN KOMUNIKASI PEMASARAN TOKO ANGENTYAS DI KABUPATEN TEMANGGUNG (DESKRIPTIF KUALITATIF BAURAN KOMUNIKASI PEMASARAN TOKO ANGENTYAS DI KABUPATEN TEMANGGUNG)." MASSIVE: Jurnal Ilmu Komunikasi 1, no. 2 (2021): 25. http://dx.doi.org/10.35842/massive.v1i2.56.

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Artikel ini bertujuan untuk mengetahui dan menjelaskan bauran komunikasi pemasaran yang dilakukan oleh toko Angentyas di Kabupaten Temanggung. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. Selanjutnya data yang diperoleh diolah dan dianalisis menggunakan teori pengetahuan persuasi (persuasion knowledge model theory) serta bauran komunikasi pemasaran (marketing communication mix). Hasil penelitian ini menyimpulkan bahwa bauran komunikasi pemasaran yang dilakukan oleh Toko Angentyas berha

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Lee, Kwang Hee. "Local Governor`s Leadership Skills in Local Development Perspective." Korean Journal of Policy Studies 18, no. 1 (2003): 87–99. http://dx.doi.org/10.52372/kjps18107.

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This study analyzes the leadership and the skills that third-term local govenors who were reelected in the 2002 Korean local elections showed in the process of developing a vision and strategy for their local development during their first and second terms of office. Following Bass's (1985 two-factor model transformational and transactional theory, this paper classifies leadership skills into three types of knowledge-using skills, interorganizational begavioral skills and Interpersonal skills and examines them. The result shows that 10 out of 13 local governors preferred transformational leade

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Park, Se-young, Min-young Lee, Zhou Gong, and Wonseok Jang. "Understanding the Adoption of Golf Product Recommendation Services: From the Perspective of LC4MP and Persuasion Knowledge Model." Korean Journal of Sport Management 27, no. 3 (2022): 61–72. http://dx.doi.org/10.31308/kssm.27.3.61.

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Attaran, Sharmin, Elaine M. Notarantonio, and Charles J. Quigley. "Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach." Journal of Promotion Management 21, no. 6 (2015): 703–20. http://dx.doi.org/10.1080/10496491.2015.1088919.

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Ham, Chang-Dae, and Jeesun Kim. "The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model." Journal of Business Ethics 158, no. 2 (2017): 353–72. http://dx.doi.org/10.1007/s10551-017-3706-0.

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Bauman, David C. "Plato on Virtuous Leadership: An Ancient Model for Modern Business." Business Ethics Quarterly 28, no. 3 (2018): 251–74. http://dx.doi.org/10.1017/beq.2017.31.

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ABSTRACT:The business ethics and leadership literature has paid little attention to the analysis of virtue in the Socratic dialogues, but Plato’s account of virtue and persuasion offer relevant insights for business leaders. In the Republic, Plato’s description of five types of leaders offers a new perspective on leadership selection and development using the moral psychology of both virtuous and non-virtuous leaders. In this article, I explain Plato’s account of virtue and knowledge, his three-part moral psychology, the four cardinal virtues that virtuous leaders develop, and his continuum of

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Kim, Jungkeun, Jae-Eun Kim, and Roger Marshall. "Are two arguments always better than one?" European Journal of Marketing 50, no. 7/8 (2016): 1399–425. http://dx.doi.org/10.1108/ejm-06-2014-0344.

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Purpose This research aims to examine the moderating role of consumers’ persuasion knowledge (PK) on the persuasive effect of combined advertising and publicity within the same medium. The synergistic effect experienced when two messages are thus combined is reversed for readers with high PK who are first exposed to publicity then to advertising. Believability of the message is found to be a mediator within this context. Design/methodology/approach Based on a review of the appropriate literatures on PK and integrated marketing communication (IMC), this paper tests the hypotheses using two expe

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Atwood, Morgan, and Cristian Morosan. "An investigation of the persuasive effects of firm-consumer communication dyads using Facebook." Worldwide Hospitality and Tourism Themes 7, no. 3 (2015): 295–313. http://dx.doi.org/10.1108/whatt-03-2015-0015.

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Purpose – This paper aims to provide a deeper understanding of the effective use of Facebook within the hotel industry. It explored which current Facebook practices are effective/persuasive using the elaboration likelihood model (ELM) as the main theoretical foundation. Design/methodology/approach – Using an experimental design, the effects of consumers’ exposure to treatments, involving different levels of elaboration and source credibility, were examined to determine whether consumer’s process information from Facebook communication through a central or peripheral route. Findings – The resul

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Ahmed, Shabbir, Afida Mohamad Ali, Shameem Rafik-Galea, Afiza Mohamad Ali, and Nor Afiah Mohd Zulkefli. "Construction, Identification, and Evaluation of Dengue Promotional Campaign Posters in a Language Classroom." International Education Studies 12, no. 12 (2019): 150. http://dx.doi.org/10.5539/ies.v12n12p150.

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Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Communication and media studies students were involved to show the combined results between the knowledge of health communication and the effective use of media in constructing an effective and persuasive health messages. A total of 56 students from two cohorts, i.e. twenty-five master’s students and

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Charnkit, Puripat, and Arthur Tatnall. "Knowledge Conversion Processes in Thai Public Organisations Seen as an Innovation." International Journal of Actor-Network Theory and Technological Innovation 3, no. 4 (2011): 32–45. http://dx.doi.org/10.4018/jantti.2011100104.

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This article uses data collected for a study undertaken in the mid-2000s using the Technology Acceptance Model (TAM) to investigate knowledge conversion processes in a Thai Government Ministry. The authors re-analyse this study making use of the power of actor-network theory. The original TAM study, based on technological innovation, investigated the relationship between technology support and management of the knowledge conversion process in a government ministry in Thailand to increase knowledge sharing. The original study found that a number of external variables impacted on the knowledge c

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Badri, Muhammad. "Adopsi Inovasi Aplikasi Dompet Digital di Kota Pekanbaru." Inovbiz: Jurnal Inovasi Bisnis 8, no. 1 (2020): 120. http://dx.doi.org/10.35314/inovbiz.v8i1.1335.

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This study aims to determine the adoption of digital wallet application innovations in Pekanbaru City, to describe the cashless society transition in Pekanbaru City. This study uses an innovation-decision process model, namely: (1) knowledge, (2) persuasion, (3) decisions, (4) implementation, and (5) confirmation. This research uses a quantitative approach with a descriptive format. This study chose 120 respondents consisting of generations Y and Z, with the consideration that these two generation groups are adaptive to digital technology. Data collection is conducted from November to December

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