Relevant bibliographies by topics / Persuasive Claims

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Persuasive Claims'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Persuasive Claims"

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Aagerup, Ulf, Anna-Sofia Frank, and Evelina Hultqvist. "The persuasive effects of emotional green packaging claims." British Food Journal 121, no. 12 (2019): 3233–46. http://dx.doi.org/10.1108/bfj-08-2019-0652.

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Purpose The purpose of this paper is to investigate the effects of rational green packaging claims vs emotional green packaging claims on consumers’ purchase propensity for organic coffee. Design/methodology/approach Three within-subjects experiment were carried out (N=87, N=245, N=60). The experimental design encompasses packaging with rational green claims, emotional green claims, as well as a neutral (control) claim. Measured variables are introduced to assess participants’ environmental commitment and information processing ability. A manipulated between-subjects variable is introduced to
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Kergoat, Marine, Thierry Meyer, and Alain Merot. "Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad’s content." Journal of Consumer Marketing 34, no. 7 (2017): 624–35. http://dx.doi.org/10.1108/jcm-01-2016-1691.

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Purpose The present study aims to further examine the persuasive effect of pictures in a print ad according to the recipient’s ability to process the information and to observe to what extent the presence of a picture could negatively influence recipients’ attitude toward the ad’s verbal claim. Design/methodology/approach Two studies were designed to manipulate the presence vs absence of an attractive/unattractive picture, the kind of verbal claims (affectively based vs rationally based) and the recipient’s ability to process the ad (cognitive load vs no cognitive load). Findings Main findings
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Bermúdez, Juan Pablo. "Truth and falsehood for non-representationalists: Gorgias on the normativity of language." Journal of Ancient Philosophy 11, no. 2 (2017): 1. http://dx.doi.org/10.11606/issn.1981-9471.v11i2p1-21.

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Sophists and rhetoricians like Gorgias are often accused of disregarding truth and rationality: their speeches seem to aim only at effective persuasion, and be constrained by nothing but persuasiveness itself. In his extant texts Gorgias claims that language does not represent external objects or communicate internal states, but merely generates behavioural responses in people. It has been argued that this perspective erodes the possibility of rationally assessing speeches by making persuasiveness the only norm, and persuasive power the only virtue, of speech. Against this view, I show how Gor
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Będkowski, Marcin, and Kinga Rogowska. "Systemic Means of Persuasion and Argument Evaluation." Informal Logic 44, no. 2 (2024): 166–207. http://dx.doi.org/10.22329/il.v44i2.8372.

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The paper discusses the role of systemic means of persuasion in argument evaluation. The core class of systemic means of persuasion is regress stoppers, whose fundamental function is to halt the infinite regress of justification by making claims, premises, or overall position expressed in a persuasive message more acceptable to a recipient. The paper explores how systemic means of persuasion contribute to the structure of arguments in the Toulmin model and serve as cues for heuristic processing of persuasive messages. It also presents the results of the stylometric analysis and statistical dat
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Hornikx, Jos. "De Voorkeur Voor Expertevidentie in Nederland en Frankrijk." Toegepaste Taalwetenschap in Artikelen 73 (January 1, 2005): 9–18. http://dx.doi.org/10.1075/ttwia.73.02hor.

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Numerous studies have investigated the persuasive effects of different evidence types as support for claims in persuasive messages, but little attention has been paid to the preference that people have for these evidence types. In Hornikx (2003), expert evidence, which relies on the expert's confirmation of the claim, was more frequently used in French than in Dutch persuasive information brochures. As text writers are professionals, experienced in designing persuasive texts, their preferences for evidence types may differ from those of lay people. In order to test whether this cultural differ
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Suhartono, Derwin, Afif Akbar Iskandar, M. Ivan Fanany, and Ruli Manurung. "Utilizing Word Vector Representation for Classifying Argument Components in Persuasive Essays." International Journal of Engineering & Technology 8, no. 1.9 (2019): 237–42. http://dx.doi.org/10.14419/ijet.v8i1.9.26406.

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Aside from the proper usage of grammar, diction and punctuation, a good essay must have cohesion and coherence. In persuasive essay, argumentative discourse is important as the parameter to see the cohesion and coherence among the arguments. An argument is characterized by one's stance (claim) which is strengthened with facts (premises) to complete the validity of the stance. Ideally, claims must be followed by premises either they support or attack the claims. In this paper, we try to identify 4 kinds of argument components (major claim, claim, premise, and non-argumentative) using some prede
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Saporta, Keli. "Are Technological Terms Seductive? The Effect of Technological Terms on Persuasion." Business and Management Studies 6, no. 1 (2020): 28. http://dx.doi.org/10.11114/bms.v6i1.4723.

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Most claims in marketing communication take the form of causal claims stating that using a certain product (the cause, e.g., "Fresh Air, the electronic device") produces a certain benefit (the effect, e.g., "purifies the air at home"). Marketers acknowledge (and studies show) that providing an explanation on the mechanism by which the product produces the effect fosters persuasion. Yet, instead of providing the specific mechanism (e.g. "it purifies the air at home by reducing dust parcels in the air"), they often use general technological terms. Thus, instead of explaining, "Fresh-Air purifies
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Dow, Jamie. "The Persuasive Use of Emotions." Royal Institute of Philosophy Supplement 85 (July 2019): 211–36. http://dx.doi.org/10.1017/s1358246118000760.

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AbstractThe rhetorical power of emotions came to philosophers’ attention early on in the Western tradition: emotions can exert a powerful effect on what an audience comes to believe or decides to do. It is has been surprisingly neglected since, despite abundant philosophical literature on the emotions. This paper focuses on the mechanisms and propriety of emotional persuasion. Our central focus is an apparent tension between two claims. (‘PROPRIETY’) Persuasion should succeed by getting people convinced on grounds that contribute to justifying their inclination to favour what the speaker propo
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Mohammed, Serin Majeed, and Hussain Hameed Mayuuf. "A Rhetorical Study of Persuasion in Selected TED Talks." Journal of Posthumanism 5, no. 5 (2025): 1252–64. https://doi.org/10.63332/joph.v5i5.1437.

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This study employs a rhetorical approach to analyse the persuasiveness of TED Talks. The researcher intends to examine the use of persuasive strategies and the rhetorical strategies employed by TED Talks presenters in their speeches. The researcher tries to uncover the effectiveness of using such rhetorical aspects and how speakers effectively engage and persuade their audience. To achieve the aims of the study and to answer the research questions, it has been hypothesised that TED Talk presenters employ different persuasive and rhetorical strategies via which they intend to persuade their aud
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van Ooijen, Iris, Marieke L. Fransen, Peeter W. J. Verlegh, and Edith G. Smit. "Atypical food packaging affects the persuasive impact of product claims." Food Quality and Preference 48 (March 2016): 33–40. http://dx.doi.org/10.1016/j.foodqual.2015.08.002.

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Dissertations / Theses on the topic "Persuasive Claims"

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Andersson, Therese. "The Importance of Class and Money - A Marxist Analysis of Jane Austen's Persuasion." Thesis, Halmstad University, School of Humanities (HUM), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2514.

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<p>This essay analyzes how issues related to money and social class are presented in Jane Austen’s Persuasion. The method used will be a close reading as well as aspects of Marxist literary criticism, a theory that will be presented in the second chapter. Background information about the author and her time will then be given in the third chapter. In chapter four, the character of Sir Walter Elliot will be analyzed, in chapter five Elizabeth Elliot, and in chapter six William Elliot. Some of the other characters will be analyzed, more briefly, in the seventh chapter. Conclusions will then be d
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Suddason, Kelvin. "Rethinking Rhetoric: An investigation of political persuasion online. A case study of Mauritian electoral interviews livestreamed on Facebook." Master's thesis, Faculty of Humanities, 2021. http://hdl.handle.net/11427/33038.

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The live-commenting feature Facebook Live offers a unique look into how persuasion operates online. By giving citizen-users, or the viewertariat (see Anstead &amp; O'Loughlin, 2011), the opportunity to comment on live political performances, Facebook Live presents a worthy site of investigation into how traditionally-powerful performer-persuaders (electoral candidates) now face off with traditionally-excluded masses of audience-persuadees (citizen-users). The livestream then becomes a mediated space of contestation, where the boundaries between persuader-persuadee and performer-audience fades,
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Swalwell, Georgia C. "Change my mind: The moderating impact of scepticism and cynicism on perceived source credibility and informational claims in social advertising." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/118729/1/Georgia_Swalwell_Thesis.pdf.

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Government, non-profit and commercial sectors all engage in social advertising, while an increasing cross-pollination of their marketing styles has resulted in a reliance on heuristics over informational claims to encourage behaviour change. Consumer scepticism and cynicism are also rising, but their impact on social advertising effectiveness is unknown. This experimental study found the Australian Government was a less credible social advertiser than commercial and non-profit organisations, while informational claims improved social advertising outcomes for all sectors. Consumer scepticism an
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Douglas, Walter. "Exploring the potential of an inventory based on social cognitive career theory to assess preparedness for the postsecondary transition." Thesis, University of Dundee, 2016. https://discovery.dundee.ac.uk/en/studentTheses/d021ea43-4589-4ab8-a5f5-7476eb631d05.

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Background. The study was prompted by observation that failure to obtain a positive postsecondary destination is significantly more prevalent in young people living in areas of greater social deprivation, and in males rather than females. Previous studies have shown that this could be linked to differences in social cognitive factors. However, these studies have been mainly correlational and no comprehensive assessment instrument was found to assess preparedness for the postsecondary transition. Aims. The present study examines senior high school student’s perceptions of the personal, behaviou
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Dube, Shumirai. "The form and communicative impact of Shona advertisements: a discourse analytical approach." Diss., 2008. http://hdl.handle.net/10500/1897.

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This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnai
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Books on the topic "Persuasive Claims"

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Mazza, Carmelo. Claim, Intent, and Persuasion. Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-5061-7.

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Jane, Austen. Pride and Prejudice / Mansfield Park / Persuasion. Chancellor Press, 2003.

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Jane, Austen. Pride and Prejudice / Mansfield Park / Persuasion. 2nd ed. Chancellor Press, 2003.

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Jane, Austen. Pride and Prejudice / Northanger Abbey / Persuasion / Emma. Octopus Books, 1986.

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Jane, Austen. The Complete Novels: Sense and Sensibility / Pride and Prejudice / Mansfield Park / Emma / Northanger Abbey / Persuasion. Guild Publishing, 1988.

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Jane, Austen. The great novels of Jane Austen: Sense and Sensibility / Pride and Prejudice / Mansfield Park / Emma / Northanger Abbey / Persuasion. Magpie Books, 1993.

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Davis, Carolyn. How to Write Persuasively Today. ABC-CLIO, LLC, 2010. http://dx.doi.org/10.5040/9798400666957.

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This book is a step-by-step guide to harnessing the power to persuade in a variety of forms of writing. How to Write Persuasively Today is an authoritative handbook for getting your point across, a step-by-step how-to guide for making sure you say what you mean in the clearest, most effective way possible. Drawing on over three decades of professional writing and speaking experience, author Carolyn Davis breaks down the challenges, issues, and potential pitfalls involved in persuasive writing, providing practical strategies and solutions for communicating with the utmost clarity, precision, fo
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Mazza, Carmelo. Claim, Intent, and Persuasion. Springer, 2012.

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Lafollette, Hugh. Evaluating the Empirical Evidence. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190873363.003.0007.

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Putative authorities espouse incompatible claims about the costs and benefits of permitting extensive private ownership of guns. In the face of this disagreement, what is a conscientious citizen or legislator to do? I explain how one might determine if a reputed authority really is an authority. I then explore ways to evaluate the experiments and findings of prominent gun researchers. I first discuss the two pillars of the pro-gun arguments and explains why both are wanting. It then evaluates the pro-control arguments. I show why, their claims, although suggestive, are not wholly persuasive. I
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Giver-Johnston, Donna. Claiming the Call to Preach. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197576373.001.0001.

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Claiming the Call to Preach traces the history of call through the nineteenth century, at a time when the question of women’s call to preach, although seemingly fixed by ecclesial authority and cultural convention, was being raised by courageous women in different settings, through different genres, and to different effect. This book recovers the neglected narrative of women’s call to preach through the historical accounts and rhetorical witness of four groundbreaking women preachers: Jarena Lee, Frances Willard, Louisa Woosley, and Florence Spearing Randolph. Scholarship has been written on w
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Book chapters on the topic "Persuasive Claims"

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Coppola, Claudia, Giorgia Mannaioli, and Edoardo Lombardi Vallauri. "Chapter 4. Vagueness and ambiguity are very different (persuasion devices)." In Pragmatics & Beyond New Series. John Benjamins Publishing Company, 2024. http://dx.doi.org/10.1075/pbns.347.04cop.

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Without taking a strong theoretical stance on the terminological boundary between ambiguity and vagueness, we suggest that, at least when considered as persuasion devices, they are quite different and almost opposite phenomena. We suggest that vagueness is effectively persuasive in that it can specifically divert epistemic vigilance from questionable or unpleasant contents. Ambiguity, conversely, encodes multiple meanings drawing additional attention to the message. We support such claims through examples from markedly persuasive texts and through the results of a self-paced reading experiment
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Mazza, Carmelo. "Legitimation, Words, Organizational Politics: An Introduction to the Missing Links." In Claim, Intent, and Persuasion. Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-5061-7_1.

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Mazza, Carmelo. "The Concept of Legitimacy: Landscapes and Organizational Dramas." In Claim, Intent, and Persuasion. Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-5061-7_2.

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Mazza, Carmelo. "Organizational Legitimation and the Process of Management Discourse Legitimation." In Claim, Intent, and Persuasion. Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-5061-7_3.

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Mazza, Carmelo. "Legitimacy of Organizational Missions and Missions of Organizational Legitimacy: Words and Narratives of Legitimation and Success." In Claim, Intent, and Persuasion. Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-5061-7_4.

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Mazza, Carmelo. "Beyond Legitimation: Sketches of a Political View of Organizational Action." In Claim, Intent, and Persuasion. Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-5061-7_5.

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Buns, Melina Antonia, and Dominic Hinde. "Green States in a Dirty World: 1975 and the Performance of Nordic Green Modern." In Nordic Media Histories of Propaganda and Persuasion. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-05171-5_12.

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AbstractThis chapter examines the 1975 Nordic Council conference at Frostavallen in Sweden as a transnational media event which specifically sought to articulate a green modernity to the outside world. It argues that the Nordic countries used Frostavallen to perform and formulate a green modernity based around international cooperation and progressive solutions blending policy and technology. This performance allowed the Nordics to not only claim and legitimize environmental leadership to domestic and international audiences, but also place brand themselves as an environmentally progressive re
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Bakir, Vian, and Andrew McStay. "Feeling-Into the Civic Body: Affect, Emotions and Moods." In Optimising Emotions, Incubating Falsehoods. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-13551-4_5.

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AbstractThis chapter accounts for the energising role of affect, emotions and moods in circulating false information throughout the civic body. It starts by charting the trajectory of the role of feelings in understanding citizen-political communications. Their persuasive importance was recognised millennia ago and have been recognised anew in recent decades with the advent of neuroscience and the understanding that emotions are important for decisions and judgements. The chapter highlights three main mechanisms through which governments can try to manage public feeling and hence behaviour: di
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Morris, Brandi Shaw. "Risk Communication and Stories." In Science Communication and Trust. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-96-1289-5_10.

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Abstract To foster public engagement with societal threats like climate change, risk communicators lean heavily on scientific credentials and the presentation of research findings. However, this analytical approach flouts important biological realities that reliably predict engagement and action-taking. This chapter examines four such forces and their implications for effective science and risk communication. My primary claim is that embedding data in story structure with value-congruent characters more effectively triggers emotional engagement and action-taking than do analytical frames. Star
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Linares Bernabéu, Esther. "Co-constructing humour and gender identity in live stand-up comedy." In Pragmatics & Beyond New Series. John Benjamins Publishing Company, 2023. http://dx.doi.org/10.1075/pbns.335.09ber.

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This chapter explores the role of kairos in female stand-up comedy, looking specifically at the co-construction of humour between performer and audience. Stand-up performers adapt their routines depending on their audiences, trying to draw these into the performance through the use of kairos, understood as the opportune and unpredictable moments of persuasion in which comedians choose to respond to and interact with their audience with the aim of promoting a humorous effect (Greenbaum 1999; Medjesky 2017). In order to verify this claim, the present study is an analysis of the FEMMES-UP corpus
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Conference papers on the topic "Persuasive Claims"

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Hidey, Christopher, Elena Musi, Alyssa Hwang, Smaranda Muresan, and Kathy McKeown. "Analyzing the Semantic Types of Claims and Premises in an Online Persuasive Forum." In Proceedings of the 4th Workshop on Argument Mining. Association for Computational Linguistics, 2017. http://dx.doi.org/10.18653/v1/w17-5102.

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Mayer, Tobias, Elena Cabrio, and Serena Villata. "ACTA A Tool for Argumentative Clinical Trial Analysis." In Twenty-Eighth International Joint Conference on Artificial Intelligence {IJCAI-19}. International Joint Conferences on Artificial Intelligence Organization, 2019. http://dx.doi.org/10.24963/ijcai.2019/953.

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Argumentative analysis of textual documents of various nature (e.g., persuasive essays, online discussion blogs, scientific articles) allows to detect the main argumentative components (i.e., premises and claims) present in the text and to predict whether these components are connected to each other by argumentative relations (e.g., support and attack), leading to the identification of (possibly complex) argumentative structures. Given the importance of argument-based decision making in medicine, in this demo paper we introduce ACTA, a tool for automating the argumentative analysis of clinical
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Rughinis, Cosima, Bogdana Huma, and Sergiu Costea. "THE DIGITAL RHETORIC OF PREZI. VISUAL RE-PRESENTATIONS OF DEPRESSION AND OTHER PSYCHOLOGICAL CONDITIONS." In eLSE 2016. Carol I National Defence University Publishing House, 2016. http://dx.doi.org/10.12753/2066-026x-16-039.

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We analyze the presentation software Prezi as an evocative object and a talkative technology that engages users in diverse web-based learning situations. Prezi claims to offer an alternative to a much ridiculed PowerPoint, and Prezi's rhetorical options indeed privilege storytelling and metaphors through spatial organization, movement, and visuals. Still, we argue that many educational prezis in psychology fall short of such aims, relying on bullet points in a decorated, quasi slide-based document. The Prezi company, together with dedicated commercial and professional users, create a talkative
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BÎRSAN, Elena. "Theoretical perspectives of social integration as a value of pedagogical assertiveness." In Ştiință și educație: noi abordări și perspective. "Ion Creanga" State Pedagogical University, 2023. http://dx.doi.org/10.46727/c.v2.24-25-03-2023.p117-122.

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This article reveals the importance of pedagogical assertiveness in the context of effective social integration. We can say that socialization presupposes maturation, progressive development that allows identification with others, but which also offers the ability to personalize, to affirm as a unique personality. In fact, social integration also manifestes itself as a fundamental social process, differentiated from one society to another, from one level of social organization to another. Therefore, assertiveness is a necessary skill in both educational and social contexts. Assertiveness is th
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Nistor, Cristina mihaela. "E-LEARNING HELPERS IN TEACHING COMMUNICATION SKILLS TO ENGINEERING STUDENTS." In eLSE 2014. Editura Universitatii Nationale de Aparare "Carol I", 2014. http://dx.doi.org/10.12753/2066-026x-14-110.

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Teaching engineering students is, by definition, a challenge, as all these 'digital natives' master those theoretical and technical skills that will later recommend them as either proficient Internet and computer users, code writers, debugging experts, developers or programmers. In the language class, where students are supposed to focus on acquiring both linguistic and communication skills, teachers frequently find that students reject those activities that they consider obsolete (such as writing). More often than not, teachers have to resort to various methods of persuasion when it comes to
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