Relevant bibliographies by topics / Persuasive communication

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Persuasive communication'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Persuasive communication"

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Rosadiputri, Kadiva Dwilia, and Maylanny Christin. "KOMUNIKASI PERSUASIF DALAM MEMPERTAHANKAN LOYALITAS RELAWAN PADA KOMUNITAS SOSIAL." Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian 7, no. 1 (2021): 606. http://dx.doi.org/10.52434/jk.v7i1.782.

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Abstrak Komunikasi persuasif merupakan bagian yang berperan penting dalam jalannya sebuah komunitas. Komunitas tidak akan bertahan jika anggota didalamnya tidak mempertahankan loyalitas yang menjadi bentuk kontribusi anggota kepada komunitas. Untuk mempertahankan loyalitas anggota komunitas, dibutuhkan upaya dalam melibatkan hubungan antara berbagai unsur komunikasi persuasif. Penelitian ini bertujuan untuk membahas mengenai komunikasi persuasif dalam mempertahankan relawan komunitas sosial Sebung Bandung. Komunitas yang sudah berjalan selama 3 tahun ini, memiliki metode komunikasi persuasif d
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Ogah, Abari Ijuo, and Dennis Oche Abutu. "Theoretical analysis on persuasive communication in advertising and its application in marketing communication." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, no. 1-2 (2022): 313–31. http://dx.doi.org/10.4314/ejotmas.v8i1-2.17.

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The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of persuading potential customers and clients to purchase the organization’s products. This implies that, messages that lack persuasion will hit only on deaf ears and the goal not attained. Accordingly, this paper centered on the theoretical analysis on persuasive communication in advertising and how they can be applied in marketing communication
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Цветанска, Силвия. "Mechanisms of Persuasion in Pedagogical Communication." Rhetoric and Communications, no. 52 (July 27, 2022): 67–80. http://dx.doi.org/10.55206/oppg5424.

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Abstract. The article comments on some features of persuasive influence using well known models from the field of the communication management. An endeavor has been made to apply these models in the specific context of pedagogical communication. Persuasion is seen as related to changing attitudes and achieving the goals of education. An emphasis is placed on the argumentation to achieve the persuasive impact of the school management. Based on the theoretical analysis, conclusions are drawn regarding which skills and competencies are relevant for the teacher and the school manager to accomplish
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Febellyn, Febellyn, and Riris Loisa. "Komunikasi Persuasif di Media Sosial TikTok untuk Membangun Kesadaran Merek @marveile.id." Prologia 9, no. 1 (2025): 50–56. https://doi.org/10.24912/pr.v9i1.27850.

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Persuasive communication is a form of communication that refers to the audience so that they accept the message and follow the wishes conveyed by the communicator. This research wants to know how persuasive communication of live programs on TikTok social media is in building brand awareness. This research uses a qualitative approach with data collection techniques in the form of interviews. The form of persuasive communication used in this study consists of persuader, persuade, persuasive message, persuasive channel, and feedback. The results showed that persuasive communication was conveyed c
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Wu, Ting, and Guang Yu. "Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China." Behavioral Sciences 14, no. 10 (2024): 885. http://dx.doi.org/10.3390/bs14100885.

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Major global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood Model as a framework and constructs a crisis communication persuasion effect evaluation method with emotion analysis. Secondly, this paper takes the crisis communication at the beginning of the COVID-19 outbreak in China as an example and examines the persuasive effects of the peripheral route, represented by medical experts, and the central r
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Kopachevskaya, Maria A. "THE RELATIONSHIP OF PERSUASIVE COMMUNICATION TECHNIQUES AND TRUST IN TEXTS ON THE INTERNET." Научное мнение, no. 3 (March 20, 2024): 99–106. http://dx.doi.org/10.25807/22224378_2024_3_99.

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The article discusses popular types of organising communication in the Internet environment: social networks and blogs. Various classifications and features of blogs as a medium for using persuasive communication are highlighted. A review of techniques for increasing the effectiveness of persuasion in general and separately in blogs is carried out. The main emphasis when considering persuasive communication techniques is on textual information in a blog. The author of the article establishes the relationship between persuasive communication and trust, as well as the role of trust in increasing
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Yonathan, Joshua, and Roswita Oktavianti. "Kepatuhan Masyarakat Pada Komunikasi Persuasif Social Distancing yang Dilakukan Pemerintah di Media Massa Saat Pandemi COVID-19." Koneksi 5, no. 2 (2021): 399. http://dx.doi.org/10.24912/kn.v5i2.10392.

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The Indonesian government, especially Jakarta, has taken various ways to prevent the transmission of the COVID-19 virus, one of which is through persuasive communication. The persuasive communication that is always carried out by the government is washing hands, wearing mask, and maintaining distance. This research will only discuss more about maintaining distance or social distancing. The persuasion of the social distancing movement is carried out by the government in various ways, one of which is through the mass media. Mass media is the official journalistic media, such as radio, newspapers
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Viviana, Viviana, and Riris Loisa. "Daya Tarik Komunikasi Persuasif Leaders dalam Proses Pembinaan Tenaga Pemasar Pada Hope Agency Prudential." Prologia 7, no. 2 (2023): 456–65. http://dx.doi.org/10.24912/pr.v7i2.21362.

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Persuasive communication is communication that is widely used in the field of work, especially in the insurance business. In the world of insurance, persuasive communication is very much used by a leader who is used to be able to guide a marketer to succeed in becoming a professional marketer. The pillars contained in persuasive communication are factors that can persuade marketers such as ethos, pathos, logos. Apart from that, there is also a persuasive communication process which consists of understanding the message, encoding, decoding, and evaluating as well as persuasive communication tec
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Tymosiewicz, Piotr. "I fattori della comunicazione persuasiva." Teologiczne Studia Siedleckie 20, no. 2023 (2023): 261–85. https://doi.org/10.5281/zenodo.10343849.

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<strong><em>The factors of persuasive communication</em></strong> Persuasion may have been present in the earliest communication exchanges between people, as humans have always been interested in influencing the thoughts, beliefs and behaviors of others. Therefore, persuasive processes are one of the key issues in social psychology. In this area, there have been many studies focused on various variables relating to persuasive communication. In this article, we focus on the analysis of selected elements of persuasion, namely the message, the source and the recipient.&nbsp;
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Ridwan Sadili and Komarudin Shaleh. "Strategi Komunikasi Persuasif dalam Penghimpunan Dana Wakaf di Pondok Pesantren X." Jurnal Riset Komunikasi Penyiaran Islam 1, no. 2 (2022): 133–37. http://dx.doi.org/10.29313/jrkpi.v1i2.576.

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Abstract. Communication is an activity that cannot be left by everyone individually or in groups, because with communication a person can convey a message to convey the intent and purpose to the interlocutor. as follows: How does X Islamic Boarding School plan to collect waqf funds through persuasive communication, How is the target of X Islamic Boarding School to collect waqf funds through persuasive communication, What kind of human resources are used by X Islamic Boarding School in collecting waqf funds through persuasive communication, What are the results? the collection of waqf funds for
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Dissertations / Theses on the topic "Persuasive communication"

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Andrews, Pierre Y. "Persuasive Computer Dialogue Improving Human-Computer Communication." Thesis, University of York, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.503304.

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Coopamootoo, P. L. "Effective online privacy mechanisms with persuasive communication." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/10265.

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This thesis contributes to research by taking a social psychological perspective to managing privacy online. The thesis proposes to support the effort to form a mental model that is required to evaluate a context with regards to privacy attitudes or to ease the effort by biasing activation of privacy attitudes. Privacy being a behavioural concept, the human-computer interaction design plays a major role in supporting and contributing to end users’ ability to manage their privacy online. However, unless privacy attitudes are activated or made accessible, end users’ behaviour would not necessari
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Good, Chelsea. "Persuasive effect of narrative and statistical evidence combinations." Thesis, Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4156.

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Hu, Shiran. "Persuasive effects of cuteness-coated political propaganda in China." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/776.

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Ever-developing media and innovative propaganda strategies continually change the ways that political authorities exercise their manipulation of the public, which always causes great concern among scholars in the field of political communication. To respond to the lively debate on the roles new modes of communication can play in the processes of politics in modern society based on the experience of China and also to help scholars adapt to the changing context of China today, we chose one representative trend in the latest political propaganda of the Communist Party of China (CPC) on social med
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Luttrell, Andrew. "Perceived bases for attitude certainty and resistance to persuasive communication." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1339596850.

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Leaviss, Joanna. "The role of usability, usefulness and frame in persuasive health communication." Thesis, University of Nottingham, 2010. http://eprints.nottingham.ac.uk/11986/.

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Background: A large proportion of ill-health is preventable (Signorelli 1993). A goal for health promoters is to provide information about health risks with the aim of persuading individuals to modify their behaviour. Previous research suggests that the readability of many health promotion materials is too low for effective comprehension. Evidence suggests that much of the health information available is written at a level that is too difficult for the target populations (e.g. Dollahite et al. 1996, Meade & Byrd 1989, Greenfield et al. 2005). Whilst this work is useful in identifying barriers
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Sydow, André, and Gustav Wicklén. "Persuasive design ikontexten e-handel : Persuasive Systems Design-modellen som verktyg för utvärdering av Persuasive design-element inom området e-handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29697.

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In this paper, we examine the persuasive design in e-commerce. This is an area with a strong representation of the design elements that can be classified as persuasive (Alhammand &amp; Gulliver, 2014). Despite this, the spread of studies investigating persuasive design elements in e-commerce basically non-existent. We use the PSD model (Oinas-Kukkonen &amp; Harjumaa, 2009) to identify the presence of persuasive design element on four e-commerce sites through quantitative mapping. The quantitative mapping allows us to carry out a qualitative study of the PSD model as a tool for the identificati
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Simunich, Bethany A. "Emotion Arousing Message Forms And Personal Agency Arguments In Persuasive Messages: Motivating Effects On Pro-Environmental Behaviors." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1228334861.

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Hall, John Robert. "Linguistic markers of association as persuasive devices in mediated appeals." Diss., The University of Arizona, 1992. http://hdl.handle.net/10150/186033.

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The framework developed and tested in this study argues that the success of mediated persuasive appeals can be partially explained by the interaction among linguistic and extra-linguistic variables. It was predicted that sources would be most persuasive when the topic was of little importance and the source was liked by the viewer and that sources using intense language would be evaluated as believing the arguments presented more than sources using less intense language. These predictions were supported. The study also supported a predicted interaction between familiarity and liking such that
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Davis, Vauna L. "We Need to Talk: Persuasive Communication in Fireproof Ministries' XXXchurch Anti-Pornography Campaign." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3247.

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The growing evidence of harm caused by pornography calls for interventions to counteract the influence of explicit sexual media. Fireproof Ministries conducts a major Christian anti-pornography campaign called XXXchurch. This case analysis of the campaign evaluated if the messages were appropriately designed in light of what persuasion research has discovered about motivating attitudinal and behavioral change. Theories about agenda setting, attitude accessibility, exemplars, evidence, cognitive dissonance, guilt, reactance, fear appeals, and self-efficacy were the basis of identifying the them
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Books on the topic "Persuasive communication"

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Kashaeva, Elena, and Ludmila Pavlova. Persuasive influence in business communication. 3rd ed. Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/01907-8.

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The monograph analyzes the actual problems of persuasive influence in the field of business communication. The concepts of "persuasion", "persuasive communication" are characterized, the terms of belief are determined; ethical problems of persuasive communication are revealed; the logical foundations and psychological factors influencing the effectiveness of the persuasive influence are considered. Considerable attention is paid to rhetorical techniques of persuasion, communicative speechwriting techniques that ensure optimal interaction between the speaker and addressees, target audiences. Th
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Young, Richard. Persuasive Communication. Routledge, 2016. http://dx.doi.org/10.4324/9781315687117.

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J, Cody Michael, ed. Persuasive communication. 4th ed. Holt, Rinehart, and Winston, 1987.

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J, Cody Michael, ed. Persuasive communication. 5th ed. Harcourt Brace College Publishers, 1994.

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Bettinghaus, Erwin Paul. Persuasive communication. 5th ed. Harcourt Brace College, 1994.

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Stiff, James B. Persuasive communication. 2nd ed. Guilford Press, 2003.

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Pirovano, F. La communication persuasive. De Vecchi, 2005.

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Roxanne, Parrott, ed. Persuasive communication campaigns. Allyn and Bacon, 1993.

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Pfau, Michael. Persuasive communication campaigns. Spectrum Publisher Services, 1992.

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Kim, Kwang-hyŏp. Sŏltŭk k'ŏmyunik'eisyŏn: Persuasive communication. Kyemyŏng Taehakkyo Ch'ulp'anbu, 2018.

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Book chapters on the topic "Persuasive communication"

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Patzer, Gordon L. "Persuasive Communication." In The Physical Attractiveness Phenomena. Springer US, 1985. http://dx.doi.org/10.1007/978-1-4757-0202-6_7.

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Close, Jean-Paul, and Jaap Ham. "Persuasive Communication." In AiREAS: Sustainocracy for a Healthy City. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45620-1_1.

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Lane, Shannon R., and Suzanne Pritzker. "Persuasive Political Communication." In Political Social Work. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68588-5_9.

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Chan, Mable. "Persuasive messages." In English for Business Communication. Routledge, 2020. http://dx.doi.org/10.4324/9781351060035-5.

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Chan, Mable. "Persuasive messages." In English for Business Communication. Routledge, 2020. http://dx.doi.org/10.4324/9781351060035-6.

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Poggi, Isabella, and Laura Vincze. "Persuasive gesture and persuasive gaze." In Social Influence, Power, and Multimodal Communication. Routledge, 2022. http://dx.doi.org/10.4324/9781003029274-5.

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Lewis, Belinda, and Jeff Lewis. "Social Marketing: Persuasive Communication." In Health Communication. Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-47864-1_6.

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Poggi, Isabella. "Persuasive discourse." In Social Influence, Power, and Multimodal Communication. Routledge, 2022. http://dx.doi.org/10.4324/9781003029274-4.

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O’Brien, Alyssa J., Christine Alfano, and Eva Magnusson. "Improving Cross-Cultural Communication Through Collaborative Technologies." In Persuasive Technology. Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-77006-0_17.

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de Vries, Peter, Mirjam Galetzka, and Jan Gutteling. "Persuasion in the Wild: Communication, Technology, and Event Safety." In Persuasive Technology. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07127-5_8.

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Conference papers on the topic "Persuasive communication"

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Sowande, Iyanuoluwa, and Ifeoma Adaji. "Design and Development of HealKitchen - A Persuasive Application to Influence Healthy Dietary Habits." In 2025 IEEE 15th Annual Computing and Communication Workshop and Conference (CCWC). IEEE, 2025. https://doi.org/10.1109/ccwc62904.2025.10903959.

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Neacsu, Razvan-Gabriel, and Adrian Otovescu. "THE EVOLUTION OF POLITICAL COMMUNICATION IN THE DIGITAL TECHNOLOGY ERA: A CONTENT ANALYSIS OF ONLINE POLITICAL DISCOURSE." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s01.13.

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The research will employ a content analysis methodology to examine a sample of 50 articles from various online sources, including news websites, political blogs, and social media posts. The articles will be selected based on their relevance to political communication and their potential impact on public opinion. The analysis will focus on identifying the dominant themes, rhetorical strategies, and persuasive techniques used in the selected articles. The study will develop a coding scheme to systematically categorize and analyze the content of the articles. The coding scheme will include variab
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Ma, Weicheng, Hefan Zhang, Ivory Yang, et al. "Communication Makes Perfect: Persuasion Dataset Construction via Multi-LLM Communication." In Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers). Association for Computational Linguistics, 2025. https://doi.org/10.18653/v1/2025.naacl-long.203.

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Kalchenko, Valeriya. "INFLUENCE OF MODERN MASS MEDIA ON MORAL AND SOCIAL COGNITION: HOW KREMLIN'S PROPAGANDA BECAME ONE OF THE MAIN CAUSES OF THE RUSSIA-UKRAINE WAR, 2014-2024." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s07/41.

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Propaganda was historically a neutral descriptive term; it was used by playwrights in ancient Greece to express the act of promoting political and religious beliefs. In the 19th century, with the birth of the press, cinema and radio, propaganda transformed into a tool destined to shape people�s beliefs and behaviours. It is generally biased, misleading, or even false to promote a specific agenda or point of view. Especially in Europe, in the first half of the 20th century, propaganda was used by European dictatorial regimes: Nazism, Fascism and Communism for popular consensus building and poli
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Enachivasluianu, Luiza, and Flavia Malureanu. "THE IMPACT OF THE PERSUASIVE ELEMENTS IN THE DIDACTIC DISCOURSE." In eLSE 2016. Carol I National Defence University Publishing House, 2016. http://dx.doi.org/10.12753/2066-026x-16-092.

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Persuasive communication is an issue of breadth and complexity, largely discussed upon in specialized literature. A synthesizing perspective defines it as any message that is intended to shape, reinforce or change the responses of another or others. The definition can be obviously applied to didactic communication as well. The teacher has the same goals in mind when in front of the classroom. His discourse has to be shaped using the specific elements that produce the intended effects in the student's behaviour. The study we provide seeks to identify fundamental elements of persuasion of the di
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Guerini, Marco, Gözde Özbal, and Carlo Strapparava. "Echoes of Persuasion: The Effect of Euphony in Persuasive Communication." In Proceedings of the 2015 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies. Association for Computational Linguistics, 2015. http://dx.doi.org/10.3115/v1/n15-1172.

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Odahara, Yuki, Youhei Kurata, Naoki Ohshima, P. Ravindra S. De Silva, and Michio Okada. "Talking-Ally: Towards persuasive communication." In 2013 8th ACM/IEEE International Conference on Human-Robot Interaction (HRI). IEEE, 2013. http://dx.doi.org/10.1109/hri.2013.6483623.

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ADĂSCĂLIȚEI, Andra-Mirabela. "Persuasive communication of teachers: imperative or desired." In "Ştiință și educație: noi abordări și perspective", conferinţă ştiinţifică internaţională. Ion Creangă Pedagogical State University, 2024. https://doi.org/10.46727/c.v2.21-22-03-2024.p90-96.

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The continuous training of teaching staff must correspond to the current requirements of schools prospectively oriented towards the training of future citizens, able, integral, honest. The persuasive communication competence of teaching staff becomes stringent, contributing to the increase of students' motivation for increasing academic performance, but also on the ways of relating between them. The article presents the course/training Valorization of persuasive communication as a conflict resolution strategy, which is an important premise for streamlining the continuous training of teaching s
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Abdullah Bawazir, Mohammed, Murni Mahmud, Nurul Nuha Abdul Molok, and Akram M Zeki. "Persuasive Technology for Influencing Information Security Awareness: A Qualitative Study." In 5TH INTERNATIONAL CONFERENCE ON COMMUNICATION ENGINEERING AND COMPUTER SCIENCE (CIC-COCOS'24). Cihan University-Erbil, 2024. http://dx.doi.org/10.24086/cocos2024/paper.1191.

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Persuasive technology is expanding rapidly in numerous domains, including health, education, computing, marketing, and sales. It has been determined that persuasive technology is effective at influencing the desired attitude and behaviour of users. Nevertheless, the utilisation of persuasive technology is limited in the field of information security awareness. This study applied persuasive technology to influence end-users’ security awareness. Hence, the prototype has been developed by incorporating persuasive strategies and prototype features. 45 participants performed semi-structured intervi
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Yada, Katsutoshi, and Naohiro Matsumura. "Knowledge Discovery from the structure of Persuasive Communication." In 2006 IEEE International Conference on Systems, Man and Cybernetics. IEEE, 2006. http://dx.doi.org/10.1109/icsmc.2006.384971.

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Reports on the topic "Persuasive communication"

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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos
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Moreno López, B. The use of pseudoscience and experimentation as a persuasive resource in new advertising communication trends. Revista Latina de Comunicación Social, 2018. http://dx.doi.org/10.4185/rlcs-2018-1315en.

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Faktorngpan, Piyanart. An investigation of successful argumentative strategies in debating. Language Institute, Chulalongkorn University, 2012. https://doi.org/10.58837/chula.res.2012.76.

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This study operates from the foundation that some arguments are more successful than others; some being more persuasive and convincing. Arguments adjudged successful by experts in the field of argumentation were examined, with specific interest in the evaluation of the rhetoric employed. This corpus of material was formed from speeches, interviews and other data previously recorded from the final rounds of competitive and prestigious international debates. The debate aspect was primarily composed of championship-winning speeches, judged by experienced grand final adjudicators on three constitu
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McCants, William. Science and Technology for Communication and Persuasion Abroad: Gap Analysis and Survey. Defense Technical Information Center, 2012. http://dx.doi.org/10.21236/ada559310.

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McCants, William. Science and Technology for Communication and Persuasion Aboard: Gap Analysis and Survey. Revision. Defense Technical Information Center, 2012. http://dx.doi.org/10.21236/ada561070.

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García-Jimeno, Camilo, and Pinar Yildirim. Persuasion and Dissuasion in Political Campaigns: Political Communication and Media Coverage in Senate Races. Federal Reserve Bank of Chicago, 2024. http://dx.doi.org/10.21033/wp-2024-04.

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