Relevant bibliographies by topics / Persuasive communication

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Academic literature on the topic 'Persuasive communication'

Author: Grafiati
Published: 4 June 2021
Last updated: 19 October 2024

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Journal articles on the topic "Persuasive communication"

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Rosadiputri, Kadiva Dwilia, and Maylanny Christin. "KOMUNIKASI PERSUASIF DALAM MEMPERTAHANKAN LOYALITAS RELAWAN PADA KOMUNITAS SOSIAL." Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian 7, no. 1 (April 6, 2021): 606. http://dx.doi.org/10.52434/jk.v7i1.782.

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Abstrak Komunikasi persuasif merupakan bagian yang berperan penting dalam jalannya sebuah komunitas. Komunitas tidak akan bertahan jika anggota didalamnya tidak mempertahankan loyalitas yang menjadi bentuk kontribusi anggota kepada komunitas. Untuk mempertahankan loyalitas anggota komunitas, dibutuhkan upaya dalam melibatkan hubungan antara berbagai unsur komunikasi persuasif. Penelitian ini bertujuan untuk membahas mengenai komunikasi persuasif dalam mempertahankan relawan komunitas sosial Sebung Bandung. Komunitas yang sudah berjalan selama 3 tahun ini, memiliki metode komunikasi persuasif dalam upaya mempertahankan relawan, yang secara rutin menggerakan aksi berbagi sebungkus nasi kepada tuna wisma dan kaum duafa. Lima teknik dalam metode komunikasi persuasif yang dilakukan pengurus Sebung Bandung terhadap relawannya yaitu rational persuasion, consultation tactics, ingratiation tactics, personal appeals tactics, dan exchange tactics. Penelitian ini menerapkan teknik pengumpulan data dengan observasi partisipatif, wawancara semi terstruktur, dan dokumentasi. Wawancara dilakukan dengan tujuh narasumber yaitu satu informan kunci, lima informan utama, dan satu informan ahli. Hasil penelitian menunjukan kelima teknik komunikasi persuasif diterapkan kepada seluruh rangkaian kegiatan mingguan Sebung yaitu briefing, turun ke jalan, sharing session, dan acara bebas, yang membentuk sense of community pada relawan komunitas, sehingga timbul keinginan untuk berpartisipasi dalam setiap kegiatan Sebung Bandung. Pada akhirnya terbentuklah loyalitas relawan yang ditunjukan oleh keinginan relawan untuk bertahan dalam komunitas Sebung Bandung.Kata-kata kunci: Komunikasi; Komunitas; Loyalitas; Persuasif; Relawan Abstract Persuasive communication is a part that plays an important role in the course of a community. The community will not survive if the members do not maintain loyalty which is a form of member contribution to the community. To maintain the loyalty of community members, efforts are needed in engaging relationships among various elements of persuasive communication. This study aims to discuss persuasive communication in maintaining social community volunteers in Sebung Bandung. The community, which has been running for 3 years, has persuasive communication methods in its efforts to retain volunteers; it routinely mobilizes the sharing of a packet of rice to the homeless and the poor. The five techniques in the persuasive communication methods carried out by Sebung Bandung's management of volunteers are rational persuasion, consultation tactics, ingratiation tactics, personal appeals tactics, and exchange tactics. This study applies data collection techniques namely participatory observation, semi-structured interviews, and documentation. Interviews were conducted with seven sources, namely one key informant, five key informants, and one expert informant. The results showed that the five persuasive communication techniques were applied to the entire series of Sebung's weekly activities, namely briefings, going to the streets, sharing sessions, and free events, which formed a sense of community in community volunteers, thus arising a desire to participate in every Sebung Bandung activity. In the end, volunteer loyalty was formed, which was shown by volunteers' desire to stay in the Sebung Bandung community.Keywords: Communication; Community; Loyalty; Persuasive; Volunteer
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Ogah, Abari Ijuo, and Dennis Oche Abutu. "Theoretical analysis on persuasive communication in advertising and its application in marketing communication." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, no. 1-2 (March 11, 2022): 313–31. http://dx.doi.org/10.4314/ejotmas.v8i1-2.17.

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The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of persuading potential customers and clients to purchase the organization’s products. This implies that, messages that lack persuasion will hit only on deaf ears and the goal not attained. Accordingly, this paper centered on the theoretical analysis on persuasive communication in advertising and how they can be applied in marketing communication. The paper employed secondary data collection method, which is centered on compiled literature and researches relevant to this work. The paper positioned that persuasive communication employs the marketing mix as avenue of reaching potentials customers. The paper was further moored on common persuasive techniques such as plain folk testimonials, hidden fear appeals, social status approach and bandwagon effect. The paper was further anchored on four persuasive theoretical underpinnings that can be applied for effective marketing communication. These include the Persuasion theory, the AIDA model, Elaboration likelihood model and the Fogg Behavioural model. The paper conclude that, arketing communication thrives on persuasion and any advertising message without persuasive elements will yield no result as persuasion is the moving force of marketing communication. Lastly, the paper amongst other points recommends effective use of communication strategy designed to convince consumers, utilization of various media that meet the audience needs and to bridge the knowledge and action gap in the marketing process.
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Цветанска, Силвия. "Mechanisms of Persuasion in Pedagogical Communication." Rhetoric and Communications, no. 52 (July 27, 2022): 67–80. http://dx.doi.org/10.55206/oppg5424.

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Abstract. The article comments on some features of persuasive influence using well known models from the field of the communication management. An endeavor has been made to apply these models in the specific context of pedagogical communication. Persuasion is seen as related to changing attitudes and achieving the goals of education. An emphasis is placed on the argumentation to achieve the persuasive impact of the school management. Based on the theoretical analysis, conclusions are drawn regarding which skills and competencies are relevant for the teacher and the school manager to accomplish the persuasive communication in a pedagogical environment. Keywords: pedagogical communication, persuasion, pedagogical leadership.
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Wu, Ting, and Guang Yu. "Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China." Behavioral Sciences 14, no. 10 (October 1, 2024): 885. http://dx.doi.org/10.3390/bs14100885.

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Major global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood Model as a framework and constructs a crisis communication persuasion effect evaluation method with emotion analysis. Secondly, this paper takes the crisis communication at the beginning of the COVID-19 outbreak in China as an example and examines the persuasive effects of the peripheral route, represented by medical experts, and the central route, represented by mainstream media. This study finds that the peripheral route of persuasive communication can quickly establish communication trust and quickly change the public’s peripheral attitude, but the persuasive effect is unstable. The central route of persuasive communication demonstrates a significantly positive, stable, and anti-interference persuasive effect. Dual-subject persuasion is an important strategy for controlling an outbreak by rapidly establishing communication trust, combating an infodemic, boosting public confidence, and popularizing medical knowledge. This study evaluates the persuasive effects of crisis communication in the early stages of the COVID-19 outbreak in China, hoping to provide valuable practical references for crisis communication during the outbreak in future global public health emergencies.
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Yonathan, Joshua, and Roswita Oktavianti. "Kepatuhan Masyarakat Pada Komunikasi Persuasif Social Distancing yang Dilakukan Pemerintah di Media Massa Saat Pandemi COVID-19." Koneksi 5, no. 2 (September 29, 2021): 399. http://dx.doi.org/10.24912/kn.v5i2.10392.

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The Indonesian government, especially Jakarta, has taken various ways to prevent the transmission of the COVID-19 virus, one of which is through persuasive communication. The persuasive communication that is always carried out by the government is washing hands, wearing mask, and maintaining distance. This research will only discuss more about maintaining distance or social distancing. The persuasion of the social distancing movement is carried out by the government in various ways, one of which is through the mass media. Mass media is the official journalistic media, such as radio, newspapers, electronic news, and television. Through this persuasive communication, Jakarta government expects public compliance to jointly break the chain of transmission of COVID-19. Therefore, researchers want to see a picture of public compliance with the persuasive social distancing communication carried out by the government in the mass media during the COVID-19 pandemic. This research is a qualitative research using a case study method in West Jakarta, to be precise in Kalideres sub-district. Data were collected by means of interviews. The result of the research is that there are 2 sources who obey and 2 sources who do not comply with social distancing. The persuasion communication that the government has made through the mass media has reached expectations at a cognitive level. This is evidenced by the good knowledge of the informants about social distancing. However, the affective and behavioral aspects are still not maximally implemented because of the lack of clear sanctions for offenders of social distancing so that people tend to conform because of the ambiguous conditions they experience.Pemerintah Indonesia, khususnya Jakarta, melakukan berbagai cara untuk mencegah penularan virus COVID-19, salah satunya dengan melakukan komunikasi persuasif. Komunikasi persuasif yang selalu dilakukan oleh pemerintah adalah gerakan 3M, yaitu mencuci tangan, memakai masker, dan menjaga jarak. Penelitian ini hanya akan membahas lebih lanjut tentang gerakan menjaga jarak atau social distancing. Persuasi gerakan social distancingdilakukan pemerintah dengan berbagai macam cara, salah satunya melalui media massa. Media massa yang dimaksud adalah media jurnalistik resmi, seperti radio, koran, berita elektronik, dan televisi. Melalui komunikasi persuasif ini, tentunya pemerintah mengharapkan kepatuhan masyarakat untuk bersama-sama memutus rantai penularan COVID-19. Maka dari itu, peneliti ingin melihat gambaran kepatuhan masyarakat pada komunikasi persuasif social distancing yang dilakukan pemerintah di media massa saat pandemi COVID-19. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus yang dilakukan di daerah Jakarta Barat, tepatnya di kecamatan Kalideres. Pengambilan data dilakukan dengan cara wawancara. Hasil dari penelitian adalah terdapat 2 narasumber yang patuh dan 2 narasumber yang tidak patuh terhadap social distancing. Komunikasi persuasi yang pemerintah lakukan melalui media massa sudah mencapai harapan pada tingkat kognitif. Hal ini dibuktikan dengan pengetahuan yang baik dari para narasumber tentang social distancing. Akan tetapi, aspek afektif dan behavioral masih belum terlaksana dengan maksimal karena kurangnya sanksi yang jelas bagi pelanggar social distancing sehingga masyarakat cenderung melakukan konformitas karena kondisi ambigu yang dialami.
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Kopachevskaya, Maria A. "THE RELATIONSHIP OF PERSUASIVE COMMUNICATION TECHNIQUES AND TRUST IN TEXTS ON THE INTERNET." Научное мнение, no. 3 (March 20, 2024): 99–106. http://dx.doi.org/10.25807/22224378_2024_3_99.

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The article discusses popular types of organising communication in the Internet environment: social networks and blogs. Various classifications and features of blogs as a medium for using persuasive communication are highlighted. A review of techniques for increasing the effectiveness of persuasion in general and separately in blogs is carried out. The main emphasis when considering persuasive communication techniques is on textual information in a blog. The author of the article establishes the relationship between persuasive communication and trust, as well as the role of trust in increasing the effectiveness of persuasion.
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Viviana, Viviana, and Riris Loisa. "Daya Tarik Komunikasi Persuasif Leaders dalam Proses Pembinaan Tenaga Pemasar Pada Hope Agency Prudential." Prologia 7, no. 2 (October 5, 2023): 456–65. http://dx.doi.org/10.24912/pr.v7i2.21362.

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Persuasive communication is communication that is widely used in the field of work, especially in the insurance business. In the world of insurance, persuasive communication is very much used by a leader who is used to be able to guide a marketer to succeed in becoming a professional marketer. The pillars contained in persuasive communication are factors that can persuade marketers such as ethos, pathos, logos. Apart from that, there is also a persuasive communication process which consists of understanding the message, encoding, decoding, and evaluating as well as persuasive communication techniques which will be explained in this study of PT. Prudential Life Assurance with Hope Agency branch. The research approach was carried out with descriptive qualitative using the case study method. The results of the study show that persuasive communication can be established from meetings held in discussions. In addition, the credibility of a leader can be seen from adjusting the way he dresses, the skills of the leader as a motivator, and mastery of the material to become the main attraction of a leader's persuasive communication. Komunikasi persuasif merupakan komunikasi yang banyak dipergunakan di bidang pekerjaan terutama pada bisnis asuransi. Dalam dunia asuransi, komunikasi persuasif sangat dipergunakan oleh seorang pemimpin yang digunakan untuk dapat membina seorang tenaga pemasar agar berhasil menjadi seorang tenaga pemasar yang profesional. Pilar-pilar yang terdapat di dalam komunikasi persuasif menjadi faktor yang dapat mempersuasi tenaga pemasar seperti ethos,pathos,logos. Selain itu, terdapat juga proses komunikasi persuasif yang terdiri dari memahami pesan, encoding, decoding, dan evaluasi serta teknik komunikasi persuasif yang akan dijelaskan dalam penelitian ini terhadap PT. Prudential Life Assurance dengan cabang Hope Agency. Pendekatan penelitian dilakukan dengan kualitatif deskriptif dengan menggunakan metode studi kasus. Hasil penelitian menunjukkan komunikasi persuasif dapat terjalin dari pertemuan yang dilakukan dalam berdiskusi. Selain itu kredibilitas pemimpin dapat dilihat dari penyesuaian cara berpakaian, keterampilan pemimpin sebagai motivator, serta penguasaan materi menjadi daya tarik komunikasi persuasif seorang leader.
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Ridwan Sadili and Komarudin Shaleh. "Strategi Komunikasi Persuasif dalam Penghimpunan Dana Wakaf di Pondok Pesantren X." Jurnal Riset Komunikasi Penyiaran Islam 1, no. 2 (February 14, 2022): 133–37. http://dx.doi.org/10.29313/jrkpi.v1i2.576.

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Abstract. Communication is an activity that cannot be left by everyone individually or in groups, because with communication a person can convey a message to convey the intent and purpose to the interlocutor. as follows: How does X Islamic Boarding School plan to collect waqf funds through persuasive communication, How is the target of X Islamic Boarding School to collect waqf funds through persuasive communication, What kind of human resources are used by X Islamic Boarding School in collecting waqf funds through persuasive communication, What are the results? the collection of waqf funds for the X Islamic Boarding School with a persuasive communication strategy. The objectives and benefits of this research are, To find out the plan used by X Islamic Boarding School to collect waqf funds through persuasive communication, To find out the target of X Islamic Boarding School to collect waqf funds through persuasive communication, To find out what human resources are used by Baitul Islamic Boarding School Hidayah in collecting waqf funds through persuasive communication, The results of collecting waqf funds at X Islamic Boarding School with persuasive communication strategies. The research method used is a qualitative method of data collection techniques: documentation, observation and interviews. Data analysis techniques used are field observations and interviews. The results of research on persuasive communication strategies in collecting waqf funds at X Islamic Boarding School have good results with a note that there is a lack of special human resources in implementing the targets of collecting waqf funds so far. Abstrak. Komunikasi meupakan aktivitas yang tidak bisa di tinggalkan oleh setiap orang secara pribadi atau kelompok, karena dengan komunikasi seseorang dapat menyampiakan pesan untuk memebrikan maksud dantujuan kepada lawan bicara. Dari penelitian yang penulis lakukan pada Penghimpunan wakaf di Pondok Pesantren X, ditemukan latar belakang masalah sebagai berikut: Bagaimana rencana Pesantren menghimpun dana wakaf melalui komunikasi persuasif, Bagaimana target Pesantren menghimpun dana wakaf melalui komunikasi persuasif, Sumber daya manusia seperti apa yang digunakan Pesantren dalam menghimpun dana wakaf melalui komunikasi persuasif, Bagaiamana hasil penghimpunanan dana wakaf Pondok Pesantren X dengan strategi komunikasi persuasif. Tujuan dan manfaat penelitian ini adalah, Untuk mengetahui rencana yang digunakan oleh Pondok Pesantren X menghimpun dana wakaf melalui komunikasi persuasif, Untuk mengetahui target Pondok Pesantren X menghimpun dana wakaf melalui komunikasi persuasif, Untuk mengetahui Sumber daya manusia seperti apa yang digunakan Pondok Pesantren X dalam menghimpun dana wakaf melalui komunikasi persuasif, Hasil penghimpunanan dana wakaf Pondok Pesantren X dengan strategi komunikasi persuasif. Metode penelitian yang digunakan adalah dengan metode kualitatif teknik pengumpulan data: dokumentasi, observasi dan wawancara. Teknik analisa data yang digunakan adalah observasi lapangan dan wawancara. Hasil penelitian terhadap strategi komunikasi persuasif dalam penghimpunan dana wakaf di Pondok Pesantren X memiliki hasil yang baik dengan catatan kendala kurangnya SDM khusus dalam pelaksanaan target dari penghimpunan dana wakaf selama ini.
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Wardhana, Ardiyanto, and Siti Farina. "Komunikasi Persuasif Dinas Pemberdayaan Perempuan Perlindungan Anak dan Pengendalian Penduduk dalam Upaya Menanggulangi Kekerasan Terhadap Perempuan dan Anak Daerah Istimewa Yogyakarta." Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam 5, no. 1 (October 13, 2022): 46–60. http://dx.doi.org/10.33367/kpi.v5i1.2553.

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Violence is any act or deed carried out by a person with the aim of injuring another person, both physically and psychologically. This problem will continue to occur if it is not managed properly, such as providing integrated services to victims of violence. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) has the task of assisting the Governor in carrying out affairs in the fields of women's empowerment, child protection, population control, and family planning, as well as do-concentration authority and tasks assigned by the Government. In making efforts to prevent violence against women and children, it is necessary to have a communication strategy so that the problem of violence can be handled by DP3AP2 DIY This research is examined with the theory of Soleh Soemirat and Asep Suryana which divides the communication strategy steps into four, namely the specification of persuasion objectives, identification of target categories, formulation of persuasion strategies, selection of persuasion methods applied. In addition, it is studied with Fisher's theory which divides persuasive communication barriers into two, namely mechanical barriers and psychological barriers. The research method used is a qualitative method using data collection techniques of observation, interviews, and documentation. The results obtained are that DP3AP2 DIY conducted persuasive communication with Soleh Soemirat and Asep Suryana's theory, namely specification of persuasion objectives, identification of target categories, formulation of persuasion strategies, selection of persuasion methods applied and Fisher's theory, namely mechanism barriers and psychological barriers. Abstrak Kekerasan merupakan setiap tindakan atau perbuatan yang dilakukan oleh seseorang dengan tujuan untuk melukai orang lain baik secara fisik maupun psikis. Masalah tersebut akan terus terjadi jika tidak dikelola dengan baik seperti pemberian layanan yang terintegrasi kepada korban kekerasan. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) memiliki tugas membantu Gubernur dalam melaksanakan urusan bidang pemberdayaan perempuan, perlindungan anak, pengendalian penduduk, dan keluarga berencana, juga kewenangan dokonsentrasi dan tugas yang diberikan Pemerintah. Dalam melakukan upaya pencegahan terhadap kekerasan perempuan dan anak diperlukan adanya strategi komunikasi agar masalah kekerasan tersebut dapat ditanggulangi oleh DP3AP2 DIY. Penelitian ini dikaji dengan teori milik Soleh Soemirat dan Asep Suryana yang membagi langkah strategi komunikasi menjadi empat yaitu spesifikasi tujuan persuasi, identifikasi kategori sasaran, perumusan strategi persuasi, pemilihan metode persuasi yang diterapkan. Selain itu, dikaji dengan teori milik Fisher yang membagi hambatan komunikasi persuasif menjadi dua yaitu hambatan mekanisme dan hambatan psikologis. Metode penelitian yang digunakan adalah metode kualitatif dengan menggunakan teknik pengumpulan data observasi, wawancara, dan dokumentasi. Hasil yang diperoleh adalah DP3AP2 DIY melakukan komunikasi persuasif dengan teori Soleh Soemirat dan Asep Suryana yaitu spesifikasi tujuan persuasi, identifikasi kategori sasaran, perumusan strategi persuasi, pemilihan metode persuasi yang diterapkan dan dengan teori milik Fisher yaitu hambatan mekanisme dan hambatan psikologis.
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PRASETYO, ANTON. "THE PERSUASIVE DA’WAH COMMUNICATION OF KH ASYHARI MARZUQI AND ITS IMPLICATIONS IN MODERN LIFE." INFORMASI 49, no. 1 (August 7, 2019): 11–24. http://dx.doi.org/10.21831/informasi.v49i1.23115.

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This research was aimed to find out one of the Da’wah activists, namely KH Asyhari Marzuqi in delivering Da’wah material. Was it using persuasive words or just the opposite, coercive that causes fear? By using persuasive communication theory and other related theories, researchers analyzed the data using qualitative research methods. The approach used in this study was a case study. Data analysis model was with explanation development. Qualitative research is identical to a critical and interpretative research. After conducting the research, the researcher obtained the result that KH Asyhari Marzuqi was a figure of Da’i who was able to preach persuasively. As a communicator, he meets the standards for persuasive da’i. Meanwhile, the message delivered was also a language of invitation that is soft and without coercion. Penelitian ini bertujuan untuk mengetahui salah satu aktivis dakwah, yakni KH. Asyhari Marzuqi, dalam menyampaikan materi dakwah. Apakah menggunakan kata-kata persuasif atau justru sebaliknya, koersif yang menimbulkan ketakutan? Dengan menggunakan teori komunikasi persuasif dan teori terkait lainnya, peneliti menganalisis data dengan menggunakan metode penelitian kualitatif. Pendekatan yang digunakan dalam penelitian ini adalah studi kasus. Model analisa data dengan pengembangan penjelasan. Penelitian kualitatif identik dengan sebuah penelitian yang bersifat kritis dan interpretatif. Setelah melakukan penelitian, peneliti mendapatkan hasil bahwa KH Asyhari Marzuqi merupakan sosok da’i yang mampu berdakwah secara persuasif. Sebagai seorang komunikator, ia memenuhi standar untuk dikatakan da’i persuasif. Sementara, pesan yang disampaikan juga berupa bahasa ajakan yang bersifat lembut dan tanpa paksaan.
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Dissertations / Theses on the topic "Persuasive communication"

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Andrews, Pierre Y. "Persuasive Computer Dialogue Improving Human-Computer Communication." Thesis, University of York, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.503304.

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Coopamootoo, P. L. "Effective online privacy mechanisms with persuasive communication." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/10265.

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This thesis contributes to research by taking a social psychological perspective to managing privacy online. The thesis proposes to support the effort to form a mental model that is required to evaluate a context with regards to privacy attitudes or to ease the effort by biasing activation of privacy attitudes. Privacy being a behavioural concept, the human-computer interaction design plays a major role in supporting and contributing to end users’ ability to manage their privacy online. However, unless privacy attitudes are activated or made accessible, end users’ behaviour would not necessarily match their attitudes. This perspective contributes to explaining why online privacy mechanisms have long been found to be in-effective. Privacy academics and practitioners are queried for their opinions on aspects of usable privacy designs. Evaluation of existing privacy mechanisms (social network service, internet browsers privacy tabs and E-Commerce websites) for privacy experts’ requirements reveals that the privacy mechanisms do not provide for the social psychological processes of privacy management. This is determined through communication breakdowns within the interaction design and the lack of privacy disclosure dialectical tension, lack of disclosure context and visibility of privacy means. The thesis taps into established research in social psychology related to the attitude behaviour relationship. It proposes persuasive communication to support the privacy management process that is to enable end user control of their privacy while ensuring typical usability criteria such as minimum effort and ease of use. An experimental user study within an E-Commerce context provides evidence that in the presence of persuasive triggers that support the disclosure and privacy dialectic within a context of disclosure; end users can engage in privacy behaviour that match their privacy concerns. Reminders for privacy actions with a message that is personally relevant or has a privacy argument result in significantly more privacy behaviour than a simple reminder. However, reminders with an attractive source that is not linked with privacy can distract end users from privacy behaviour such that the observed response is similar to the simple reminder. This finding is significant for the research space since it supports the use of persuasive communication within human-computer interaction of privacy designs as a powerful tool in enabling attitude activation and accessibility such that cognitive evaluation of an attitude object can be unleashed and end users can have a higher likelihood of responding with privacy behaviour. It also supports the view that privacy designs that do not consider their interaction with privacy attitudes or their influence on behaviour can turn out to be in-effective although found to support the typical usability criteria. More research into the social-psychological aspects of online privacy management would be beneficial to the research space. Further research could determine the strength of activated or accessed privacy attitude caused by particular persuasive triggers and the extent of privacy behaviour. Longitudinal studies could also be useful to better understand online privacy behaviour and help designs of more effective and usable online privacy.
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Good, Chelsea. "Persuasive effect of narrative and statistical evidence combinations." Thesis, Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4156.

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Hu, Shiran. "Persuasive effects of cuteness-coated political propaganda in China." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/776.

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Ever-developing media and innovative propaganda strategies continually change the ways that political authorities exercise their manipulation of the public, which always causes great concern among scholars in the field of political communication. To respond to the lively debate on the roles new modes of communication can play in the processes of politics in modern society based on the experience of China and also to help scholars adapt to the changing context of China today, we chose one representative trend in the latest political propaganda of the Communist Party of China (CPC) on social media--"cuteness-coated propaganda"--of which we study the impacts on political support among Chinese youth and the mechanisms involved. After conceptualizing and theorizing the cuteness-coated propaganda of the CPC, we design and conduct two studies. In Study One, we firstly recruit 199 participants offline for a pair of between-subjects 2 (selling cuteness or not) × 2 (soft content or hard content) factorial design experiments. In Experiment 1, the cuteness is presented in the form of video, and in Experiment 2, it is presented in the form of pictures. In Study Two, we recruit 386 participants online to join in the online survey-embedded experiments, in which the cuteness is presented in the form of text in Experiment 3 and the form of pictures in Experiment 4. We find that in our research context when the CPC propagandizes with soft-oriented content using the selling-cuteness strategy in video form on Weibo, it improves the specific political support of Chinese youth by increasing their positive emotions or closing the psychological distance between themselves and the propagandist. This finding suggests that the "Double-Soft Model" of political propaganda (utilizing a soft propaganda strategy to publicize soft content) proposed in our thesis can be a very persuasive way of influencing young people's specific political support. However, when the selling-cuteness with soft content is presented in picture form or textual form, it is unable to influence the specific support because it cannot evoke significantly increased positive emotions or psychological closeness. Meanwhile, neither general political support nor national pride is influenced by the selling-cuteness strategy no matter in which form it is presented, which is consistent with the findings of previous scholars. Our research represents a pioneering study of cuteness-coated political propaganda on social media, both theoretically and empirically.
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Luttrell, Andrew. "Perceived bases for attitude certainty and resistance to persuasive communication." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1339596850.

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Leaviss, Joanna. "The role of usability, usefulness and frame in persuasive health communication." Thesis, University of Nottingham, 2010. http://eprints.nottingham.ac.uk/11986/.

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Background: A large proportion of ill-health is preventable (Signorelli 1993). A goal for health promoters is to provide information about health risks with the aim of persuading individuals to modify their behaviour. Previous research suggests that the readability of many health promotion materials is too low for effective comprehension. Evidence suggests that much of the health information available is written at a level that is too difficult for the target populations (e.g. Dollahite et al. 1996, Meade & Byrd 1989, Greenfield et al. 2005). Whilst this work is useful in identifying barriers to accessibility to health information, there has been little research that systematically explores the concept of usability within the context of health information. Objectives: The first objective of the thesis was to examine whether the concepts of usability and usefulness as outlined in the Technology Acceptance Model (Davis 1993) can be applied to the domain of health promotion and used to predict intentions to follow the advice given in health promotion leaflets. Second, the studies sought to make distinctions between subjective and objective usability and to explore the factors underlying subjective ratings of the usability of health information. Further, the thesis sought to demonstrate that both objective and subjective usability would influence the persuasive effect of health promotion materials. Finally, using theory from dual-processing models of persuasion (e.g. Elaboration Likelihood Model. Petty and Cacioppo 1986) it was predicted that when usability of leaflets was high, participants would be more likely to make judgements about their intentions to follow the advice given in the leaflets based on peripheral clues such as frame (Tversky and Kahneman 1981, Rothman and Salovey 1997, Levin et al. 1998). Methodology: 5 empirical studies examined the research questions. The first study consisted of two samples from working populations (n=441), and explored manual handling and use of hearing protection. Participants evaluated existing health and safety leaflets in relations to their usability and usefulness, and rated their intentions to follow the advice in the leaflets. The second study, also conducted on a working population (n=97), used experimentally manipulated leaflets on safe manual handling to test the hypothesis that framing effects would be found when usability of leaflets was high. The third study used a student sample (n=127) to explore factors that influence subjective usability. The study used experimentally manipulated leaflets about safe alcohol consumption to examine whether the concept of subjective usability is a function of reader characteristics (psychological constructs, mood, past exposure to the health problem) and leaflet characteristics (frame, objective reading ease). The fourth study used a student sample (n=238) to test the effect of objective reading ease on recall, in order to test for differences in processing of two experimentally manipulated leaflets about safe alcohol consumption. It was predicted that easy leaflets would be processed at a more shallow level than difficult leaflets. The fifth study, also conducted on a student sample using experimentally manipulated safe alcohol leaflets (n= 135), used pre and post testing to further explore the effects of usability on framing effects, and to test for a moderating role of prior knowledge on the effect of usability on intentions. Results: The studies showed that readers distinguish two separate components to health information leaflets: usability and usefulness. Subjective perceptions of usability and perceived usefulness predicted intentions to follow the advice given in the leaflets. Objective usability (reading ease) influenced the persuasive effect of the leaflets, with easy leaflets being more persuasive than difficult leaflets. Perceived usefulness partially mediated the relationship between subjective usability and intentions. Objective reading ease affected recall, with easy leaflets resulting in higher levels of both accurate and false recall of the information in the leaflets. Prior knowledge moderated the relationship between usability and intentions. Those with low prior knowledge were more persuaded when usability was high. Usability influenced the effect of frame on intentions. Framing effects were only found where usability was high. Where framing effects were found, negative frame was more persuasive than positive frame, offering support for Levin et al.'s (1998) typology of framing effects. Conclusions: Results from the studies show that the concepts of usability and usefulness, formalised in models of technology acceptance (TAM), can be applied to health information and used to predict intentions to follow health promotion recommendations. A distinction can be made between subjective and objective usability, and both of these can influence persuasion. Using theory from dual-processing models of persuasion, usability of health information leaflets can influence the effect of frame on intentions to follow the health promotion advice.
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Sydow, André, and Gustav Wicklén. "Persuasive design ikontexten e-handel : Persuasive Systems Design-modellen som verktyg för utvärdering av Persuasive design-element inom området e-handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29697.

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In this paper, we examine the persuasive design in e-commerce. This is an area with a strong representation of the design elements that can be classified as persuasive (Alhammand & Gulliver, 2014). Despite this, the spread of studies investigating persuasive design elements in e-commerce basically non-existent. We use the PSD model (Oinas-Kukkonen & Harjumaa, 2009) to identify the presence of persuasive design element on four e-commerce sites through quantitative mapping. The quantitative mapping allows us to carry out a qualitative study of the PSD model as a tool for the identification of these elements in the context of e-commerce sites. We could see that a majority of the design principles were found on the investigated e-commerce sites, the presence was highest among the design principles that is about the system's credibility, as well as those that guide the user to the intended target behavior. In the evaluation of PSD model, we identified direct dependencies between individual design principles and the need for user evaluations. We found some problems with interpreting the design principles to be applied to them in the context of e-commerce, which suggests that a clarification of designprincipera would be desirable.
I den här uppsatsen undersöker vi persuasive design inom e-handel. Detta är ett område som uppvisar en kraftig representation av design-element som kan klassificeras som persuasive (Alhammand & Gulliver, 2014). Trots detta så är utbredningen av studier som undersöker persuasive design-element inom e-handel i princip obefintlig. Vi använder oss av PSD-modellen (Oinas-Kukkonen & Harjumaa, 2009) för att identifiera förekomsten av persuasive design-element på fyra stycken e-handelsplatser genom en kvantitativ kartläggning. Den kvantitativa kartläggningen gör vi för att kunna genomföra en kvalitativ undersökning av PSD-modellen som verktyg för identifiering av dessa element i kontexten e-handelsplatser. Vi kunde se att en majoritet av designprinciperna återfanns på de undersökta e-handelsplatserna, förekomsten var högst hos de designprinciper som handlar om systemets kredibilitet samt de som guidar användaren till det tänkta målbeteendet. I utvärderingen av PSD-modellen identifierade vi direkta beroenden mellan enskilda designprinciper och ett behov av användarutvärderingar. Vi fann vissa problem med att tolka designprinciperna för att kunna appliceras dem på kontexten e-handelsplats, vilket talar för att ett förtydligande av designprincipera skulle kunna vara eftersträvansvärt.
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Simunich, Bethany A. "Emotion Arousing Message Forms And Personal Agency Arguments In Persuasive Messages: Motivating Effects On Pro-Environmental Behaviors." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1228334861.

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Hall, John Robert. "Linguistic markers of association as persuasive devices in mediated appeals." Diss., The University of Arizona, 1992. http://hdl.handle.net/10150/186033.

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The framework developed and tested in this study argues that the success of mediated persuasive appeals can be partially explained by the interaction among linguistic and extra-linguistic variables. It was predicted that sources would be most persuasive when the topic was of little importance and the source was liked by the viewer and that sources using intense language would be evaluated as believing the arguments presented more than sources using less intense language. These predictions were supported. The study also supported a predicted interaction between familiarity and liking such that familiarity works to the advantage of liked sources and to the disadvantage of disliked sources. It was also posited that intensity would have a differentially effective role for liked and disliked sources such that it works to the advantage of liked sources and to the disadvantage of disliked sources. This hypothesis was solely supported in proattitudinal appeals when intensity was operationalized using structural criteria and in counterattitudinal appeals when intensity was operationalized as perceived by the viewer. Finally, a 3-way interaction was predicted suggesting that familiarity and intensity would combine such that high familiarity results in increases in attitude change with the use of language that is more intense than expected for liked sources and decreases in attitude change for disliked sources. This hypothesis was not supported. In fact, both highly familiar sources benefited from use of language that was less intense than expected.
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Davis, Vauna L. "We Need to Talk: Persuasive Communication in Fireproof Ministries' XXXchurch Anti-Pornography Campaign." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3247.

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The growing evidence of harm caused by pornography calls for interventions to counteract the influence of explicit sexual media. Fireproof Ministries conducts a major Christian anti-pornography campaign called XXXchurch. This case analysis of the campaign evaluated if the messages were appropriately designed in light of what persuasion research has discovered about motivating attitudinal and behavioral change. Theories about agenda setting, attitude accessibility, exemplars, evidence, cognitive dissonance, guilt, reactance, fear appeals, and self-efficacy were the basis of identifying the themes of the campaign, evaluating the credibility of XXXchurch, and assessing the theoretical foundation of the campaign. The study found three dominant objectives of the campaign: awareness, prevention, and recovery. XXXchurch has set the pornography agenda in many Christian churches, and also brings the issue to a wider public through news media; they have been featured in thousands of media publications and broadcasts. XXXchurch measures their own success by the stories and feedback they hear from their audience, the media attention they receive, and their increased acceptance by churches. The three main groups of themes in the messages of the campaign are prevention and recovery, the harm of pornography, and how God's purposes for life are impacted by pornography. These themes are essentially persuasive messages encouraging people to consider the negative consequence of using pornography and the benefits of resisting it. The attitudes influenced through these messages are the precursors to taking action to overcome pornography. The XXXchurch campaign establishes credibility with their audience through six elements: (a) prior experience or perceptions, (b) credentials, competence, and expertise (c) honesty and lack of bias, (d) similarity to the audience, (e) bold, confident delivery, and (f) plausible messages. Examples of self-efficacy, exemplars, and fear appeals were the most frequently found theories in the campaign messages. Persuasion theories functioned as useful tools for analyzing and understanding the campaign. Although the XXXchurch team did not design the campaign with these theories in mind, the theories strongly explain the foundation of the campaign. Taken as a whole, the campaign clearly demonstrates research-based principles, which suggest a prediction of successfully influencing attitudes and behavior.
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Books on the topic "Persuasive communication"

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Kashaeva, Elena, and Ludmila Pavlova. Persuasive influence in business communication. 3rd ed. ru: Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/01907-8.

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The monograph analyzes the actual problems of persuasive influence in the field of business communication. The concepts of "persuasion", "persuasive communication" are characterized, the terms of belief are determined; ethical problems of persuasive communication are revealed; the logical foundations and psychological factors influencing the effectiveness of the persuasive influence are considered. Considerable attention is paid to rhetorical techniques of persuasion, communicative speechwriting techniques that ensure optimal interaction between the speaker and addressees, target audiences. The features of persuasion in oral and written forms of business communication are revealed. The importance of verbal means of persuasive influence is especially emphasized. The book is addressed to specialists in the field of business communication, employees of state and municipal authorities and administration, managers, entrepreneurs, as well as graduate students, masters and bachelors studying in the relevant specialties.
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Young, Richard. Persuasive Communication. 2nd edition. | New York, NY ; Milton Park, Abingdon, Oxon : Routledge, 2016. |: Routledge, 2016. http://dx.doi.org/10.4324/9781315687117.

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J, Cody Michael, ed. Persuasive communication. 4th ed. New York: Holt, Rinehart, and Winston, 1987.

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J, Cody Michael, ed. Persuasive communication. 5th ed. Fort Worth: Harcourt Brace College Publishers, 1994.

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Bettinghaus, Erwin Paul. Persuasive communication. 5th ed. Fort Worth: Harcourt Brace College, 1994.

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Stiff, James B. Persuasive communication. 2nd ed. New York: Guilford Press, 2003.

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Pirovano, F. La communication persuasive. Paris: De Vecchi, 2005.

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Roxanne, Parrott, ed. Persuasive communication campaigns. Boston, Mass: Allyn and Bacon, 1993.

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Pfau, Michael. Persuasive communication campaigns. York, PA: Spectrum Publisher Services, 1992.

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Kim, Kwang-hyŏp. Sŏltŭk k'ŏmyunik'eisyŏn: Persuasive communication. Taegu Kwangyŏk-si: Kyemyŏng Taehakkyo Ch'ulp'anbu, 2018.

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Book chapters on the topic "Persuasive communication"

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Patzer, Gordon L. "Persuasive Communication." In The Physical Attractiveness Phenomena, 183–224. Boston, MA: Springer US, 1985. http://dx.doi.org/10.1007/978-1-4757-0202-6_7.

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Close, Jean-Paul, and Jaap Ham. "Persuasive Communication." In AiREAS: Sustainocracy for a Healthy City, 1–29. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45620-1_1.

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Lane, Shannon R., and Suzanne Pritzker. "Persuasive Political Communication." In Political Social Work, 269–303. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68588-5_9.

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Chan, Mable. "Persuasive messages." In English for Business Communication, 75–100. London ; New York : Taylor and Francis, 2020. | Series: Routledge applied English language introductions: Routledge, 2020. http://dx.doi.org/10.4324/9781351060035-5.

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Chan, Mable. "Persuasive messages." In English for Business Communication, 101–15. London ; New York : Taylor and Francis, 2020. | Series: Routledge applied English language introductions: Routledge, 2020. http://dx.doi.org/10.4324/9781351060035-6.

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Poggi, Isabella, and Laura Vincze. "Persuasive gesture and persuasive gaze." In Social Influence, Power, and Multimodal Communication, 51–68. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003029274-5.

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Lewis, Belinda, and Jeff Lewis. "Social Marketing: Persuasive Communication." In Health Communication, 81–103. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-47864-1_6.

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Poggi, Isabella. "Persuasive discourse." In Social Influence, Power, and Multimodal Communication, 40–50. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003029274-4.

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O’Brien, Alyssa J., Christine Alfano, and Eva Magnusson. "Improving Cross-Cultural Communication Through Collaborative Technologies." In Persuasive Technology, 125–31. Berlin, Heidelberg: Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-77006-0_17.

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de Vries, Peter, Mirjam Galetzka, and Jan Gutteling. "Persuasion in the Wild: Communication, Technology, and Event Safety." In Persuasive Technology, 80–91. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07127-5_8.

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Conference papers on the topic "Persuasive communication"

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Enachivasluianu, Luiza, and Flavia Malureanu. "THE IMPACT OF THE PERSUASIVE ELEMENTS IN THE DIDACTIC DISCOURSE." In eLSE 2016. Carol I National Defence University Publishing House, 2016. http://dx.doi.org/10.12753/2066-026x-16-092.

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Persuasive communication is an issue of breadth and complexity, largely discussed upon in specialized literature. A synthesizing perspective defines it as any message that is intended to shape, reinforce or change the responses of another or others. The definition can be obviously applied to didactic communication as well. The teacher has the same goals in mind when in front of the classroom. His discourse has to be shaped using the specific elements that produce the intended effects in the student's behaviour. The study we provide seeks to identify fundamental elements of persuasion of the didactic discourse and to explore the systematic relationship among the selected elements which occur in characteristic sequences or clusters with other communicative behaviours. Although any element of the didactic discourse is basically persuasive, since it has some significance and an intended function, certain units have a greater impact on communication than others. Using this observation as a point of departure in our study, we made a synthesis of some elements of persuasion based on specialised literature which were further subjected to debates to different focus groups. The results of the discussions provided a framework for identifying and classifying the impact of the units of persuasion on the efficiency of the didactic discourse. The sample investigated included students from high school and faculty school levels. The data collected was processed using the SPSS analysis. The results of the investigation ensure an objective feedback to teachers who could improve the persuasive component of their didactic discourse by laying greater emphasis on the units investigated perceived as key elements by the student.
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Guerini, Marco, Gözde Özbal, and Carlo Strapparava. "Echoes of Persuasion: The Effect of Euphony in Persuasive Communication." In Proceedings of the 2015 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies. Stroudsburg, PA, USA: Association for Computational Linguistics, 2015. http://dx.doi.org/10.3115/v1/n15-1172.

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Odahara, Yuki, Youhei Kurata, Naoki Ohshima, P. Ravindra S. De Silva, and Michio Okada. "Talking-Ally: Towards persuasive communication." In 2013 8th ACM/IEEE International Conference on Human-Robot Interaction (HRI). IEEE, 2013. http://dx.doi.org/10.1109/hri.2013.6483623.

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Abdullah Bawazir, Mohammed, Murni Mahmud, Nurul Nuha Abdul Molok, and Akram M Zeki. "Persuasive Technology for Influencing Information Security Awareness: A Qualitative Study." In 5TH INTERNATIONAL CONFERENCE ON COMMUNICATION ENGINEERING AND COMPUTER SCIENCE (CIC-COCOS'24). Cihan University-Erbil, 2024. http://dx.doi.org/10.24086/cocos2024/paper.1191.

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Persuasive technology is expanding rapidly in numerous domains, including health, education, computing, marketing, and sales. It has been determined that persuasive technology is effective at influencing the desired attitude and behaviour of users. Nevertheless, the utilisation of persuasive technology is limited in the field of information security awareness. This study applied persuasive technology to influence end-users’ security awareness. Hence, the prototype has been developed by incorporating persuasive strategies and prototype features. 45 participants performed semi-structured interviews after experiencing the prototype. The findings indicate that the prototype has sufficient, accurate, and persuasive contents that influences the user’s security awareness. Therefore, persuasive technology has a substantial impact on influencing security awareness, thereby assisting end-users in enhancing their compliance with best security practices.
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Yada, Katsutoshi, and Naohiro Matsumura. "Knowledge Discovery from the structure of Persuasive Communication." In 2006 IEEE International Conference on Systems, Man and Cybernetics. IEEE, 2006. http://dx.doi.org/10.1109/icsmc.2006.384971.

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Bawazir, Mohammed Abdullah, Murni Mahmud, and Nurul Nuha Abdul Molok. "Persuasive Technology from Islamic Perspective." In 2018 International Conference on Information and Communication Technology for the Muslim World (ICT4M). IEEE, 2018. http://dx.doi.org/10.1109/ict4m.2018.00055.

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Letia, Ioan Alfred, and Anca Goron. "Embedding value-based argumentation in persuasive dialogs." In 2011 IEEE International Conference on Intelligent Computer Communication and Processing (ICCP). IEEE, 2011. http://dx.doi.org/10.1109/iccp.2011.6047852.

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Nasor, M. "Persuasive Communication in Pluralistic Communities in The Perspective of Islam." In 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.17-7-2019.2303400.

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Tarmawan, Irwan, and Wantoro Wantoro. "Media Persuasive Communication in The Implementation of The National Ideology." In Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icobest-18.2018.87.

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Agnihotri, Abhijeet, and Heather Knight. "Persuasive ChairBots: A (Mostly) Robot-Recruited Experiment." In 2019 28th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN). IEEE, 2019. http://dx.doi.org/10.1109/ro-man46459.2019.8956262.

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Reports on the topic "Persuasive communication"

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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos has acquired not only new meanings, but also has become an important concept of rational expression of free ideas, meanings, reflections. From this perspective, new media serve as the most concentrated source of logosphere and eidosphere creation, which should be thoroughly studied and analyzed every day. The research on multimedia texts, genre diversity, new platforms, and online publications has significantly contributed to the Media Studies. Techniques of persuasive communication, methods of argumentation, and verbal tools form a separate area of the research within the field. Unlike manipulation, persuasion is the conscious use of written or spoken language, interactive visualization, and infographics to influence someone’s beliefs, views, or actions; gain someone’s support, approve the suggested ways of behavior, intentions, etc. Means of persuasion in media texts serve as logical information accents aimed at the proper perception of the corresponding meanings. In general, factors of persuasion are to influence the masses and the motivation of their actions, modify views, and form public opinion. In journalism, these are meaningful words, thoughts, principles of high-quality narrative with the use of convincing arguments, facts and, most importantly, positive intentions for the readers. Persuasive media texts exclude manipulation of public opinion, trust and people’s inclination to perceive doctrines imposed on them. Keywords: persuasion, concept, visual information, social communication.
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Moreno López, B. The use of pseudoscience and experimentation as a persuasive resource in new advertising communication trends. Revista Latina de Comunicación Social, November 2018. http://dx.doi.org/10.4185/rlcs-2018-1315en.

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McCants, William. Science and Technology for Communication and Persuasion Abroad: Gap Analysis and Survey. Fort Belvoir, VA: Defense Technical Information Center, March 2012. http://dx.doi.org/10.21236/ada559310.

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McCants, William. Science and Technology for Communication and Persuasion Aboard: Gap Analysis and Survey. Revision. Fort Belvoir, VA: Defense Technical Information Center, March 2012. http://dx.doi.org/10.21236/ada561070.

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García-Jimeno, Camilo, and Pinar Yildirim. Persuasion and Dissuasion in Political Campaigns: Political Communication and Media Coverage in Senate Races. Federal Reserve Bank of Chicago, 2024. http://dx.doi.org/10.21033/wp-2024-04.

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