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1

Kashaeva, Elena, and Ludmila Pavlova. Persuasive influence in business communication. 3rd ed. ru: Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/01907-8.

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The monograph analyzes the actual problems of persuasive influence in the field of business communication. The concepts of "persuasion", "persuasive communication" are characterized, the terms of belief are determined; ethical problems of persuasive communication are revealed; the logical foundations and psychological factors influencing the effectiveness of the persuasive influence are considered. Considerable attention is paid to rhetorical techniques of persuasion, communicative speechwriting techniques that ensure optimal interaction between the speaker and addressees, target audiences. The features of persuasion in oral and written forms of business communication are revealed. The importance of verbal means of persuasive influence is especially emphasized. The book is addressed to specialists in the field of business communication, employees of state and municipal authorities and administration, managers, entrepreneurs, as well as graduate students, masters and bachelors studying in the relevant specialties.
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2

Young, Richard. Persuasive Communication. 2nd edition. | New York, NY ; Milton Park, Abingdon, Oxon : Routledge, 2016. |: Routledge, 2016. http://dx.doi.org/10.4324/9781315687117.

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3

J, Cody Michael, ed. Persuasive communication. 4th ed. New York: Holt, Rinehart, and Winston, 1987.

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4

J, Cody Michael, ed. Persuasive communication. 5th ed. Fort Worth: Harcourt Brace College Publishers, 1994.

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5

Bettinghaus, Erwin Paul. Persuasive communication. 5th ed. Fort Worth: Harcourt Brace College, 1994.

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6

Stiff, James B. Persuasive communication. 2nd ed. New York: Guilford Press, 2003.

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7

Pirovano, F. La communication persuasive. Paris: De Vecchi, 2005.

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8

Roxanne, Parrott, ed. Persuasive communication campaigns. Boston, Mass: Allyn and Bacon, 1993.

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9

Pfau, Michael. Persuasive communication campaigns. York, PA: Spectrum Publisher Services, 1992.

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10

Kim, Kwang-hyŏp. Sŏltŭk k'ŏmyunik'eisyŏn: Persuasive communication. Taegu Kwangyŏk-si: Kyemyŏng Taehakkyo Ch'ulp'anbu, 2018.

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11

Forsyth, Patrick. Agreed!: Making management communication persuasive. Singapore: Singapore Institute of Management & Heinemann, 1992.

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12

M, Jabusch David, ed. Persuasive transactions. Glenview, Ill: Scott, Foresman, 1987.

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13

Esther, Thorson, Moore Jeri, and Conference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.), eds. Integrated communication: Synergy of persuasive voices. Mahwah, N.J: Lawrence Erlbaum Associates, 1996.

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14

Lewis, Donohew, Sypher Howard E, Bukoski William J, National Institute on Drug Abuse., and University of Kentucky. Center for Prevention Research., eds. Persuasive communication and drug abuse prevention. Hillsdale, N.J: L. Erlbaum Associates, 1991.

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15

Crawford, Richard J. The persuasive edge. Tucson, AZ: Lawyers and Judges Pub. Co., 2005.

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16

Crawford, Richard J. The persuasive edge. 2nd ed. Tucson, Ariz: Lawyers & Judges Pub. Company, Inc., 2011.

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17

Dacheux, Eric. Les stratégies de communication persuasive dans l'Union européenne. Paris: Harmattan, 1994.

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18

Wilkins, Fred. Persuasive jury communication: Case studies from successful trials. Colorado Springs, CO: Shepard's/McGraw-Hill, 1994.

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19

Oliver, Eric G. Persuasive communication: Twenty-five years of teaching lawyers. Portland, Or: Trial Guides, 2009.

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20

Persuasive Communication. Kendall Hunt Publishing Company, 2017.

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21

Persuasive Communication. Kendall Hunt Publishing Company, 2022.

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22

Sigler, Kristie. Persuasive Communication. Kendall Hunt Publishing Company, 2019.

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23

Persuasive communication. New York: Guilford Press, 1994.

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24

Persuasive Communication. Kendall Hunt Publishing Company, 2021.

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25

Persuasive Communication. Kendall Hunt Publishing Company, 2017.

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26

Liberman, Corey. Casing Persuasive Communication. Kendall Hunt Publishing Company, 2013.

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27

Getting Through to People. Audio Literature, 1996.

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28

Getting Through to People: Techniques of Persuasion-How to Break Through Mental and Emotional Barriers in Person to Person Communication. Prentice Hall, 1989.

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29

Nirenberg, Jesse S. Getting Through to People. Martino Fine Books, 2014.

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30

Nirenberg, Jesse S. Getting Through to People. Prentice Hall Trade, 1988.

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31

Nirenberg, Jesse S. Getting Through to People. Prentice Hall Trade, 1988.

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32

Nirenberg, Jesse S. Getting Through to People: Techniques of Persuasion-How to Break Through Mental and Emotional Barriers in Person to Person Communication. Prentice Hall, 1989.

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33

Steinberg, S. Persuasive Communication Skills (Introduction to Communication). Juta Academic, 2000.

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34

Mongeau, Paul A., and James B. Stiff. Persuasive Communication, Third Edition. Guilford Publications, 2016.

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35

Mongeau, Paul A., and James B. Stiff. Persuasive Communication, Second Edition. 2nd ed. The Guilford Press, 2002.

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36

Mongeau, Paul A., and James B. Stiff. Persuasive Communication, Third Edition. Guilford Publications, 2016.

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37

Mongeau, Paul A., and James B. Stiff. Persuasive Communication, Third Edition. The Guilford Press, 2016.

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38

Siegel, Mike. Power of Persuasive Communication. Made For Success, Incorporated, 2011.

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39

Young, Richard. Persuasive Communication: How Audiences Decide. Taylor & Francis Group, 2016.

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40

Young, Richard O. Persuasive Communication: How Audiences Decide. Taylor & Francis Group, 2016.

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41

Persuasive Communication: How Audiences Decide. Taylor & Francis Group, 2016.

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42

Degala, Donald J. Persuasive Communication (Theory and Practice). Bellwether Press, 1987.

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43

Young, Richard O. Persuasive Communication: How Audiences Decide. Taylor & Francis Group, 2016.

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44

Young, Richard O. Persuasive Communication: How Audiences Decide. Taylor & Francis Group, 2016.

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45

Young, Richard O. Persuasive Communication: How Audiences Decide. Taylor & Francis Group, 2016.

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46

The art of persuasive communication. Aldershot, England: Gower, 1997.

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47

Whalen, D. Joel. I See What You Mean: Persuasive Business Communication. SAGE Publications, Incorporated, 2012.

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48

Thorson, Esther, and Jeri Moore. Integrated Communication: Synergy of Persuasive Voices. Taylor & Francis Group, 2013.

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49

Thorson, Esther, and Jeri Moore. Integrated Communication: Synergy of Persuasive Voices. Taylor & Francis Group, 2013.

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50

Donohew, Lewis, Howard E. Sypher, and William J. Bukoski, eds. Persuasive Communication and Drug Abuse Prevention. Routledge, 2012. http://dx.doi.org/10.4324/9780203052419.

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