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Relevant bibliographies by topics / Persuasive communication / Dissertations / Theses

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Dissertations / Theses on the topic 'Persuasive communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Andrews, Pierre Y. "Persuasive Computer Dialogue Improving Human-Computer Communication." Thesis, University of York, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.503304.

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Coopamootoo, P. L. "Effective online privacy mechanisms with persuasive communication." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/10265.

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This thesis contributes to research by taking a social psychological perspective to managing privacy online. The thesis proposes to support the effort to form a mental model that is required to evaluate a context with regards to privacy attitudes or to ease the effort by biasing activation of privacy attitudes. Privacy being a behavioural concept, the human-computer interaction design plays a major role in supporting and contributing to end users’ ability to manage their privacy online. However, unless privacy attitudes are activated or made accessible, end users’ behaviour would not necessari

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3

Good, Chelsea. "Persuasive effect of narrative and statistical evidence combinations." Thesis, Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4156.

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4

Hu, Shiran. "Persuasive effects of cuteness-coated political propaganda in China." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/776.

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Ever-developing media and innovative propaganda strategies continually change the ways that political authorities exercise their manipulation of the public, which always causes great concern among scholars in the field of political communication. To respond to the lively debate on the roles new modes of communication can play in the processes of politics in modern society based on the experience of China and also to help scholars adapt to the changing context of China today, we chose one representative trend in the latest political propaganda of the Communist Party of China (CPC) on social med

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5

Luttrell, Andrew. "Perceived bases for attitude certainty and resistance to persuasive communication." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1339596850.

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6

Leaviss, Joanna. "The role of usability, usefulness and frame in persuasive health communication." Thesis, University of Nottingham, 2010. http://eprints.nottingham.ac.uk/11986/.

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Background: A large proportion of ill-health is preventable (Signorelli 1993). A goal for health promoters is to provide information about health risks with the aim of persuading individuals to modify their behaviour. Previous research suggests that the readability of many health promotion materials is too low for effective comprehension. Evidence suggests that much of the health information available is written at a level that is too difficult for the target populations (e.g. Dollahite et al. 1996, Meade & Byrd 1989, Greenfield et al. 2005). Whilst this work is useful in identifying barriers

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Sydow, André, and Gustav Wicklén. "Persuasive design ikontexten e-handel : Persuasive Systems Design-modellen som verktyg för utvärdering av Persuasive design-element inom området e-handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29697.

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In this paper, we examine the persuasive design in e-commerce. This is an area with a strong representation of the design elements that can be classified as persuasive (Alhammand & Gulliver, 2014). Despite this, the spread of studies investigating persuasive design elements in e-commerce basically non-existent. We use the PSD model (Oinas-Kukkonen & Harjumaa, 2009) to identify the presence of persuasive design element on four e-commerce sites through quantitative mapping. The quantitative mapping allows us to carry out a qualitative study of the PSD model as a tool for the identificati

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Simunich, Bethany A. "Emotion Arousing Message Forms And Personal Agency Arguments In Persuasive Messages: Motivating Effects On Pro-Environmental Behaviors." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1228334861.

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9

Hall, John Robert. "Linguistic markers of association as persuasive devices in mediated appeals." Diss., The University of Arizona, 1992. http://hdl.handle.net/10150/186033.

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The framework developed and tested in this study argues that the success of mediated persuasive appeals can be partially explained by the interaction among linguistic and extra-linguistic variables. It was predicted that sources would be most persuasive when the topic was of little importance and the source was liked by the viewer and that sources using intense language would be evaluated as believing the arguments presented more than sources using less intense language. These predictions were supported. The study also supported a predicted interaction between familiarity and liking such that

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Davis, Vauna L. "We Need to Talk: Persuasive Communication in Fireproof Ministries' XXXchurch Anti-Pornography Campaign." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3247.

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The growing evidence of harm caused by pornography calls for interventions to counteract the influence of explicit sexual media. Fireproof Ministries conducts a major Christian anti-pornography campaign called XXXchurch. This case analysis of the campaign evaluated if the messages were appropriately designed in light of what persuasion research has discovered about motivating attitudinal and behavioral change. Theories about agenda setting, attitude accessibility, exemplars, evidence, cognitive dissonance, guilt, reactance, fear appeals, and self-efficacy were the basis of identifying the them

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Thevenot, Géraldine. "La naturalité marchande perçue et la sensibilité au naturel : apports à l'analyse de la communication persuasive : application au marché des cosmétiques." Dijon, 2009. http://www.theses.fr/2009DIJOE002.

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Le thème du naturel est très présent sur la scène commerciale ; source de multiples argumentaires, le naturel semble pourtant souffrir d’un manque de clarté dans sa définition et dans son utilisation commerciale. Nous avons pu constater que l’argument du naturel, fréquemment employé dans les communications publicitaires promouvant des marques de produits non alimentaires notamment, ne semble pas trouver le même écho selon la personne rencontrée. Nous nous interrogeons sur la prise en compte du naturel dans la décision individuelle et sur la formalisation d’un processus particulier de communica

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Hu, Dingyu. "Touchscreen Interface and its Persuasive Effect in the Context of Food Risk Communication." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557190529791611.

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13

Walsh, Eric. "Hermes, Technical Communicator of the Gods: The Theory, Design, and Creation of a Persuasive Game for Technical Communication." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5147.

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For my thesis, I have undertaken the creation of a persuasive game to advance a particular argument of the way that work is performed in the field of technical communication. Designed using procedural rhetoric, with an attention to aesthetics, fun, and the qualities that make games viable pedagogical tools, my game has been programmed using HTML5 and JavaScript, and made freely available online at RhetoricalGamer.com. This written document is meant to serve as a supplement to the game, providing a rationale for the use of games in education and in technical communication; a definition of proce

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Grice, Patricia Joyce. "Presidential Communication to Children: An Analysis of Persuasive Strategies in Presidential Speeches." TopSCHOLAR®, 2010. http://digitalcommons.wku.edu/theses/185.

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This thesis explores the content of presidential communication to children, specifically the only three presidential speeches that have been designed for children. These three speeches are President Barack Obama's speech to children in 2009, George H.W. Bush's speech to children in 1991, and Ronald Reagan's speech to children in 1988. Through content analysis this thesis was designed to determine whether persuasive strategies were used in these messages to children, and if persuasive strategies were present, which ones were used. Through qualitative analysis conducting a focus group discussion

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Osman, Nadia. "Measuring persuasive communication in two nutrition education delivery methods in rural Mozambique." Thesis, London School of Hygiene and Tropical Medicine (University of London), 2008. http://researchonline.lshtm.ac.uk/1520138/.

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Background: Nutrition education programmes are frequently implemented in developing countries with the aim of improving dietary practices. Few studies have, to date, examined the various steps in such an education process in a developing country setting. This study, uses McGuire's "Communication/Persuasion" model to assess the impact among poor rural women in Mozambique of two nutrition education delivery methods: group classes only versus group classes plus individual classes. Methods: Study participants were randomly selected from the total population of RCT taking place in rural Mozambique:

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Mouhsine, Elhassan. "Traitement sémio-rhétorique de la communication persuasive : une grammaire du discours politique." Thesis, Paris 8, 2018. http://www.theses.fr/2018PA080048.

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La présente thèse a pour objet l’analyse du contenu et des techniques qui sont déployées dans le processus persuasif. Elle se propose d’éclairer la substance du contenu en montrant comment celle-ci est traitée pour convaincre ou persuader. Le discours d’influence fonde l’essentiel de l’organisation sociale et semble intrinsèque à la majorité des discours dans la mesure où les gens sont plus enclins à assurer qu’à démontrer. Affirmer avec vigueur que la persuasion est un phénomène qui se situe uniquement dans la sphère de la rhétorique pourrait passer pour une analyse réductrice. Cependant, la

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Mouhsine, Elhassan. "Traitement sémio-rhétorique de la communication persuasive : une grammaire du discours politique." Electronic Thesis or Diss., Paris 8, 2018. http://www.theses.fr/2018PA080048.

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La présente thèse a pour objet l’analyse du contenu et des techniques qui sont déployées dans le processus persuasif. Elle se propose d’éclairer la substance du contenu en montrant comment celle-ci est traitée pour convaincre ou persuader. Le discours d’influence fonde l’essentiel de l’organisation sociale et semble intrinsèque à la majorité des discours dans la mesure où les gens sont plus enclins à assurer qu’à démontrer. Affirmer avec vigueur que la persuasion est un phénomène qui se situe uniquement dans la sphère de la rhétorique pourrait passer pour une analyse réductrice. Cependant, la

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18

Comello, Maria Leonora G. "Activated Self Concept as a Mechanism Underlying Persuasive Message Effects." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1275438170.

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Xiong, Chichang. "A Functional Approach to Schwartz’s Cultural Dimensions: Persuasive Appeals Corresponding to Individual Cultural Values." Cleveland State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=csu1405598235.

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Taylor, Ruth Elizabeth. "The role of a persuasive communication in changing attitude and behaviour to conservation." Thesis, King's College London (University of London), 2005. https://kclpure.kcl.ac.uk/portal/en/theses/the-role-of-a-persuasive-communication-in-changing-attitude-and-behaviour-to-conservation(25e7fe42-a39b-46a0-9762-81edb5841e59).html.

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Dacheux, Éric. "La Communication persuasive intra-communautaire : communiquer autrement dans la communauté européenne de demain." Rennes 2, 1994. http://www.theses.fr/1994REN20002.

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Comment élaborer des communications persuasives capables de faire changer d'attitudes ou de comportements une population pluriculturelle répartie sur l'ensemble des pays de la communauté européenne? Les chefs d'entreprises, la commission et les ONG répondent tous à cette question d'une seule et même manière en faisant appel aux "agences de communication". Or, celles-ci défendent une vision commerciale de la communication ("communiquer c'est vendre") et préparent l'avènement d'une "société de communication" qui va pourtant à l'encontre des projets des pères fondateurs de la communauté. Surtout,

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22

Bai, Dingxu. "Persuasive Technology for Appealing to the Motivation of Chinese for Garbage Classification." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-273966.

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The amount of garbage is rapidly increasing in China nowadays, which has led to severe environmental problems. Garbage recycling is imperative in dealing with the problem and garbage classification plays an essential role in the recycling process. However, most Chinese have weak awareness of garbage classification. Therefore, how to motivate Chinese to classify garbage correctly has been of concern. Persuasive technology is used to intentionally change user’s behaviors or/and attitudes by designed persuasion. This project is aimed at exploring whether persuasive technology can be employed to

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Sijadu, Zameka Paula. "Persuasive messages of women in Xhosa." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/5309.

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Thesis (MA (African Languages))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: The aim of this study was to explore interpersonal persuasive messages of Xhosaspeaking women. The findings suggest that the majority of attempts at interpersonal persuasion take place in close and often personal relationships. The findings further show that the majority of Xhosa-speaking women tend to persuade those they are familiar with, such as husbands, children, siblings and friends. Specific cultural aspects also influence the persuasive messages of these women, such as collectivism, indirectne

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D'Onghia, François. "Comment persuader les automobilistes à respecter les limitations de vitesse : effets du cadrage et de la présence d'une image dans les messages de prévention routière." Thesis, Nancy 2, 2009. http://www.theses.fr/2009NAN21008/document.

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L’effet du cadrage (positif vs négatif) de messages de prévention n’est que très rarement étudié dans le domaine de la sécurité routière alors qu’il est souvent exploré dans le domaine de santé publique. Les messages qu’on y trouve sont souvent textuels, parfois audiovisuels, mais très peu se distinguent par leur mode de présentation (présence ou non d’une image accompagnant un texte). De plus, la plupart du temps, les messages sont relativement longs, nécessitant plusieurs minutes de lecture. L’objectif de ce travail doctoral est d’étudier l’effet du cadrage de messages textuels courts, accom

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Ford, Terrance A. "The persuasive appeal of selected American preachers to ethnically diverse congregations." Theological Research Exchange Network (TREN), 2007. http://www.tren.com/search.cfm?p001-1182.

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Bai, Yu. "Tweets Win Votes: A Persuasive Communication Perspective on Donald Trump’s Twitter Use During the 2016 US Presidential Election Campaign." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325423.

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Twitter, a microblogging platform, has been increasingly used as a tool for political election campaigns. In an attempt to persuade people to vote for them, candidates and political parties worldwide have begun to incorporate Twitter in their campaigns to disseminate campaign information, promote themselves, and mobilize voters. In the 2016 U.S presidential election, Donald Trump had actively utilized Twitter to promote his campaign and convince voters to support him, which helped him earn a strong presence and huge popularity on Twitter. Eventually Trump even successfully got elected as the 4

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Siebler, Frank. "Connectionist modelling of social judgement processes." Thesis, University of Kent, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369679.

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Titi, Nonzolo. "Persuasive messages of some married men in Xhosa." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2971.

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Thesis (MA (African Languages))--University of Stellenbosch, 2009.<br>ENGLISH ABSTRACT: Issues relating to persuasive-message production motivated this study to investigate the extent to which married Xhosa men use persuasive messages in their conversations. The study also explored the influence goals that married Xhosa men wish to attain when they engage in persuasive interactions. The study furthermore aimed to determine the persuasive strategies used by married Xhosa men in their persuasive messages. Dillard and Marshall (2003) defined persuasion as an occurrence that comprises longe

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Jorgensen, Peter Francis. "Investigating the nature of emotional appeals: An expectancy violations interpretation of the persuasive efficacy of emotional appeals." Diss., The University of Arizona, 2000. http://hdl.handle.net/10150/284213.

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The primary objective of this research was to investigate whether the principles of Expectancy Violations Theory could be applied to the study of emotional appeals so as to gain an alternative interpretation of the persuasive efficacy of affective messages in the social influence process. Central to this approach is the assumption that certain culturally-based norms guiding the expression of emotion exist at a societal level, and that the violations of these expectancy norms carry implications for the efficacy of persuasive attempts. Specifically, the tenets of EVT suggest that when these viol

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McCoy, Nicole Renee. "The effects of auditor-client relationships, auditor-auditor relationships, and persuasive communication on auditor's' objectivity." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/144.

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Auditors are subjected to various affective states during a financial examination and these affective states influence how auditors retrieve, encode, and process audit observations and client representations. Do the affective states induced by auditors' interpersonal relationships with the client, the audit partner, and other team member collectively impair audit objectivity? This study investigated the relationship between the affective states induced by auditors' interpersonal relationships and the auditors' judgments and assessed whether or not any one of these interpersonal relationships

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Bell, Jordan. "'Setting the joy free' with Cadbury UK : A CDA analysis of how persuasion is communicated within Cadbury UK's social media discourse, according to Aristotle's 'persuasive proofs'." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37246.

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This study uses a CDA analysis in order to take a critical look at how linguistic and visual techniques are used to create positive messages about a ‘modern’ brand, British confectionary company, Cadbury UK, in their social media discourse on Facebook, Instagram and Twitter. The study goes further in exploring how these messages are constructed in a way which according to Aristotle, is ‘persuasive’, looking at how they appealed to emotion (pathos), the character or trustworthiness of the brand (ethos) and how the message created or appealed to logic (logos). The study focuses on critical theor

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Rönnberg, Sofia. "Persuasive Chatbot Conversations : Towards a Personalized User Experience." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166354.

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Helping drivers improve their driving skills and become safer drivers is a problematic topic. Most drivers have a lacking self-assessment ability and consider themselves above average driving skills. This is believed to be related to the lack of continuous feedback after getting the driver’s license. This has led to initiatives to find alternative ways of coaching drivers toward better self-assessment and thereby toward safer driving. Chatbots and conversational interfaces has received increasing attention over the years and could be technologies that can solve these challenges. However, a maj

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Häkkä, Max. "Designing a Persuasive Mobile Application for Sharing Food Between Students and Restaurants." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-249707.

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Food waste is a monumental problem as food production accounts for nearly a third of greenhouse gas emissions globally and nearly a third of it ends up as waste. By changing people’s behaviors and attitudes, this surplus food could be eaten instead. Persuasive technologies can be an effective way of changing people’s behaviors; however, they may narrow down the view of sustainability if applied in a manner that focuses too much on individuals (among other things). In this thesis project the focus has been on how to best design a persuasive application that reduces food waste by considering the

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Parrish, Adam J. "Investigating the Effects and Persuasive Mechanisms of Expository and Narrative HPV Vaccine Messages." UKnowledge, 2015. http://uknowledge.uky.edu/comm_etds/44.

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The purpose of this study is to examine the effects and persuasive mechanisms of expository and narrative HPV vaccine messages targeted toward young men. The researcher used the Centers for Disease Control and Prevention’s HPV facts for men as a framework for the expository message condition. He also created two similar but distinct narratives that focused on HPV and men. The first narrative was informed by narrative persuasion studies in the social sciences and was labeled the academic narrative. The second narrative incorporated important elements of storytelling from literary theory and was

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Lisko, Chelsie Lee. "Politics, Policy, and Some Emotion." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1291238299.

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Ralarala, Monwabisi Knowledge. "Influence goals in seeking compliance in persuasive messages in isiXhosa." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/3989.

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Thesis (DLitt (African Languages))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: It has been observed in human interaction within our social milieu that individuals make attempts from time to time to influence others in order to accomplish their goals. The scholarly interest in the message-production side of this phenomenon has assumed the study of compliance gaining or persuasion (Wilson 2002; Dillard 2004). According to Wilson (2002:15), “contemporary theories of persuasive message production are guided by a metaphor of ‘goal pursuit’” .This study pursues this proposition by f

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Polacek, Scott Robert. "Peripheral Cues or Persuasive Arguments? An examination of print advertisements from an ELM perspective." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337825572.

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Filion, Danièle. "C’est le temps de vacciner : la fonction persuasive et la traduction d’un message de communication en santé." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32563.

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La thèse est une étude de cas concernant la version française des textes que comportent deux pages Web de l’Agence de la santé publique du Canada. Ces pages ciblent les parents, leur offrant de l’information sur les maladies évitables par la vaccination et sur les vaccins. Or, la fonction informative y est secondaire et tributaire de la fonction persuasive, car l’Agence souhaite persuader les parents de faire vacciner leur enfant. La composition des textes a exigé deux processus de traduction : un processus intralinguistique à partir de textes comprenant de l’information sur les maladies et le

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Finch, James Earl. "The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications." The Ohio State University, 1987. http://rave.ohiolink.edu/etdc/view?acc_num=osu1272375460.

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DeHaven, Brett Marie. "Principles of Persuasion for Nonprofit Fundraisers." University of Akron / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=akron1289836279.

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Davies, Emma Louise. "Written Persuasive Discourse Abilities of Adolescents with Traumatic Brain Injury (TBI)." Thesis, University of Canterbury. Communication Disorders, 2008. http://hdl.handle.net/10092/3697.

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The purpose of this study was to evaluate the performance of adolescents with traumatic brain injury on a written persuasive discourse task. Nine adolescents with TBI (mean age = 14 years 4 months) and nine age, gender and education matched peers completed a written essay on the topic of whether trained animals in circuses should be allowed to perform for the public. Language measures included productivity (number of words, number of T-units and mean length of T-unit) and complexity (number of clauses, clause density and clause breakdown). Pragmatic measures were drawn from the developmental p

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Bosone, Lucia. "La persuasion par expérience vicariante : modélisation expérimentale de l'influence des messages de promotion de la santé." Thesis, Lyon 2, 2015. http://www.theses.fr/2015LYO20042/document.

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L’objectif de cette thèse est d’explorer les effets persuasifs de la formulation des communications de santé et les processus psychologiques qui les sous-tendent sur l’intention de suivre une recommandation de santé. Ainsi, nous nous proposons d’expliquer les raisons de l’influence persuasive de la présentation d’un individu modèle dans des campagnes de promotion de la santé. Nous avons mené 9 études expérimentales (1221 participants au total) dont les résultats mettent en exergue des schémas d’explication de l’impact de l’exposition à un individu modèle en tant que stratégie sociale de motiva

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Shirey, Jennifer. "Designing for Behavior Change: Identifying design components that encourage and empower individuals to act in environmentally responsible ways." Research Showcase @ CMU, 2011. http://repository.cmu.edu/theses/17.

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Many designers today are creating communication materials that encourage individuals to change their behavior related to environmental issues. The problem is that people are often unaware of existing research on effective methods for these communications. For example, environmental psychologists have studied best practices for creating persuasive communications for several decades. During this yearlong master’s thesis project, I conducted my own research studies, exploring how the emotional tone and medium of a communication piece affect a person’s decision to change his or her behavior. My se

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Al, Ali Samer. "La crédibilité de la source en communication persuasive : application sur la publicité des produits financiers " assurance-vie "." Paris 1, 2004. http://www.theses.fr/2004PA010023.

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La crédibilité perçue du message publicitaire exerce une influence significative sur les variables principales de persuasion, telles que l'attitude envers l'annonce, l'attitude envers le service et l'intention de comportement. L'expérience passée modère la force des relations précédentes. L'insertion du conseiller financier à l'intérieur de la publicité, dans le contexte spécifique de l'expérimentation. L'étude confirme l'impact de la perception faussée des établissements financiers sur l'efficacité de leur communication.

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Burns, Michael Edward. "Story-Selling: The Persuasive Effects of Using Stories in University Recruitment." Diss., North Dakota State University, 2012. https://hdl.handle.net/10365/26563.

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The purpose of this dissertation was to examine the persuasive effects personal stories have on the university recruitment process. Specifically, this study explored how Fisher's (1984) concepts of narrative probability and fidelity influenced Ajzen's (1991) theory of planned behavior model using a four-staged quasi-experimental study. Jablin's (1982) anticipatory socialization phase of organizational assimilation theory acted as a context for this applied dissertation. This study evolved over four stages while working with the North Dakota State University Office of Admission. The first stag

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McLeod, Heidi. "Persuasive communication and its ethics thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Arts (Communication Studies), 2004." Full thesis. Abstract, 2004.

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Thesis (MA--Communication Studies) -- Auckland University of Technology, 2004.<br>Appendices not included in e-thesis. Also held in print (142 leaves, 30 cm.) in Wellesley Theses Collection (T 170 MCL)

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Palfreeman, Linda. "Towards advertising literacy : an empirical investigation into the capabilities of children in interpreting linguistic features of persuasive communication." Thesis, University of Leeds, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.329695.

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Simunich, Bethany. "Emotion arousing message forms and personal agency arguments in persuasive messages motivating effects on pro-environmental behaviors /." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1228334861.

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Han, Wei. "Online travel UGC as persuasive communication : explore its informational and normative influence on pro-environmental personal norms and behaviour." Thesis, University of Nottingham, 2018. http://eprints.nottingham.ac.uk/53663/.

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It is critical to motivate tourists to behave environmentally friendly for the sustainable development of tourism. The concept of pro-environmental tourist behaviour has been the subject of many research studies. However, only a few studies have focused on the effectiveness of using informational strategies to promote pro-environmental tourist behaviour, and these studies indicate that current strategies are not so effective in achieving behavioural change. Although it is widely accepted that personal norms are the dominant determinant of pro-environmental tourist behaviour, there have been li

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Lombardot, Éric. "Nudité et publicité : impact de l'utilisation de personnes nues en communication persuasive sur la formation des attitudes des consommateurs." Paris 1, 2004. http://www.theses.fr/2004PA010039.

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Utilisée très souvent dans le but de " briser l'écran perceptuel ", la nudité (féminine ou masculine) exerce un effet complexe sur les consommateurs. Son utilisation peut accroître l'attention, mais utilisée de manière inappropriée elle peut s'avérer néfaste pour une marque. A l'aide d'un protocole expérimental original, nous avons testé de nombreuses variables et pu déterminer quels sont les principaux facteurs d'efficacité. Nous avons également pu mettre à jour un processus persuasif caractéristique des consommateurs et consommatrices exposés à ce type de stimulus. La modélisation que nous p

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