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Journal articles on the topic 'Persuasive communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Rosadiputri, Kadiva Dwilia, and Maylanny Christin. "KOMUNIKASI PERSUASIF DALAM MEMPERTAHANKAN LOYALITAS RELAWAN PADA KOMUNITAS SOSIAL." Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian 7, no. 1 (2021): 606. http://dx.doi.org/10.52434/jk.v7i1.782.

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Abstrak Komunikasi persuasif merupakan bagian yang berperan penting dalam jalannya sebuah komunitas. Komunitas tidak akan bertahan jika anggota didalamnya tidak mempertahankan loyalitas yang menjadi bentuk kontribusi anggota kepada komunitas. Untuk mempertahankan loyalitas anggota komunitas, dibutuhkan upaya dalam melibatkan hubungan antara berbagai unsur komunikasi persuasif. Penelitian ini bertujuan untuk membahas mengenai komunikasi persuasif dalam mempertahankan relawan komunitas sosial Sebung Bandung. Komunitas yang sudah berjalan selama 3 tahun ini, memiliki metode komunikasi persuasif d

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Ogah, Abari Ijuo, and Dennis Oche Abutu. "Theoretical analysis on persuasive communication in advertising and its application in marketing communication." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, no. 1-2 (2022): 313–31. http://dx.doi.org/10.4314/ejotmas.v8i1-2.17.

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The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of persuading potential customers and clients to purchase the organization’s products. This implies that, messages that lack persuasion will hit only on deaf ears and the goal not attained. Accordingly, this paper centered on the theoretical analysis on persuasive communication in advertising and how they can be applied in marketing communication

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Цветанска, Силвия. "Mechanisms of Persuasion in Pedagogical Communication." Rhetoric and Communications, no. 52 (July 27, 2022): 67–80. http://dx.doi.org/10.55206/oppg5424.

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Abstract. The article comments on some features of persuasive influence using well known models from the field of the communication management. An endeavor has been made to apply these models in the specific context of pedagogical communication. Persuasion is seen as related to changing attitudes and achieving the goals of education. An emphasis is placed on the argumentation to achieve the persuasive impact of the school management. Based on the theoretical analysis, conclusions are drawn regarding which skills and competencies are relevant for the teacher and the school manager to accomplish

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Febellyn, Febellyn, and Riris Loisa. "Komunikasi Persuasif di Media Sosial TikTok untuk Membangun Kesadaran Merek @marveile.id." Prologia 9, no. 1 (2025): 50–56. https://doi.org/10.24912/pr.v9i1.27850.

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Persuasive communication is a form of communication that refers to the audience so that they accept the message and follow the wishes conveyed by the communicator. This research wants to know how persuasive communication of live programs on TikTok social media is in building brand awareness. This research uses a qualitative approach with data collection techniques in the form of interviews. The form of persuasive communication used in this study consists of persuader, persuade, persuasive message, persuasive channel, and feedback. The results showed that persuasive communication was conveyed c

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Wu, Ting, and Guang Yu. "Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China." Behavioral Sciences 14, no. 10 (2024): 885. http://dx.doi.org/10.3390/bs14100885.

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Major global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood Model as a framework and constructs a crisis communication persuasion effect evaluation method with emotion analysis. Secondly, this paper takes the crisis communication at the beginning of the COVID-19 outbreak in China as an example and examines the persuasive effects of the peripheral route, represented by medical experts, and the central r

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Kopachevskaya, Maria A. "THE RELATIONSHIP OF PERSUASIVE COMMUNICATION TECHNIQUES AND TRUST IN TEXTS ON THE INTERNET." Научное мнение, no. 3 (March 20, 2024): 99–106. http://dx.doi.org/10.25807/22224378_2024_3_99.

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The article discusses popular types of organising communication in the Internet environment: social networks and blogs. Various classifications and features of blogs as a medium for using persuasive communication are highlighted. A review of techniques for increasing the effectiveness of persuasion in general and separately in blogs is carried out. The main emphasis when considering persuasive communication techniques is on textual information in a blog. The author of the article establishes the relationship between persuasive communication and trust, as well as the role of trust in increasing

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Yonathan, Joshua, and Roswita Oktavianti. "Kepatuhan Masyarakat Pada Komunikasi Persuasif Social Distancing yang Dilakukan Pemerintah di Media Massa Saat Pandemi COVID-19." Koneksi 5, no. 2 (2021): 399. http://dx.doi.org/10.24912/kn.v5i2.10392.

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The Indonesian government, especially Jakarta, has taken various ways to prevent the transmission of the COVID-19 virus, one of which is through persuasive communication. The persuasive communication that is always carried out by the government is washing hands, wearing mask, and maintaining distance. This research will only discuss more about maintaining distance or social distancing. The persuasion of the social distancing movement is carried out by the government in various ways, one of which is through the mass media. Mass media is the official journalistic media, such as radio, newspapers

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Viviana, Viviana, and Riris Loisa. "Daya Tarik Komunikasi Persuasif Leaders dalam Proses Pembinaan Tenaga Pemasar Pada Hope Agency Prudential." Prologia 7, no. 2 (2023): 456–65. http://dx.doi.org/10.24912/pr.v7i2.21362.

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Persuasive communication is communication that is widely used in the field of work, especially in the insurance business. In the world of insurance, persuasive communication is very much used by a leader who is used to be able to guide a marketer to succeed in becoming a professional marketer. The pillars contained in persuasive communication are factors that can persuade marketers such as ethos, pathos, logos. Apart from that, there is also a persuasive communication process which consists of understanding the message, encoding, decoding, and evaluating as well as persuasive communication tec

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Tymosiewicz, Piotr. "I fattori della comunicazione persuasiva." Teologiczne Studia Siedleckie 20, no. 2023 (2023): 261–85. https://doi.org/10.5281/zenodo.10343849.

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<strong><em>The factors of persuasive communication</em></strong> Persuasion may have been present in the earliest communication exchanges between people, as humans have always been interested in influencing the thoughts, beliefs and behaviors of others. Therefore, persuasive processes are one of the key issues in social psychology. In this area, there have been many studies focused on various variables relating to persuasive communication. In this article, we focus on the analysis of selected elements of persuasion, namely the message, the source and the recipient. 

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Ridwan Sadili and Komarudin Shaleh. "Strategi Komunikasi Persuasif dalam Penghimpunan Dana Wakaf di Pondok Pesantren X." Jurnal Riset Komunikasi Penyiaran Islam 1, no. 2 (2022): 133–37. http://dx.doi.org/10.29313/jrkpi.v1i2.576.

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Abstract. Communication is an activity that cannot be left by everyone individually or in groups, because with communication a person can convey a message to convey the intent and purpose to the interlocutor. as follows: How does X Islamic Boarding School plan to collect waqf funds through persuasive communication, How is the target of X Islamic Boarding School to collect waqf funds through persuasive communication, What kind of human resources are used by X Islamic Boarding School in collecting waqf funds through persuasive communication, What are the results? the collection of waqf funds for

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Wardhana, Ardiyanto, and Siti Farina. "Komunikasi Persuasif Dinas Pemberdayaan Perempuan Perlindungan Anak dan Pengendalian Penduduk dalam Upaya Menanggulangi Kekerasan Terhadap Perempuan dan Anak Daerah Istimewa Yogyakarta." Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam 5, no. 1 (2022): 46–60. http://dx.doi.org/10.33367/kpi.v5i1.2553.

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Violence is any act or deed carried out by a person with the aim of injuring another person, both physically and psychologically. This problem will continue to occur if it is not managed properly, such as providing integrated services to victims of violence. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) has the task of assisting the Governor in carrying out affairs in the fields of women's empowerment, child protection, population control, and family planning, as well as do-concentration authority and tasks assigned by the Government. In making efforts

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PRASETYO, ANTON. "THE PERSUASIVE DA’WAH COMMUNICATION OF KH ASYHARI MARZUQI AND ITS IMPLICATIONS IN MODERN LIFE." INFORMASI 49, no. 1 (2019): 11–24. http://dx.doi.org/10.21831/informasi.v49i1.23115.

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This research was aimed to find out one of the Da’wah activists, namely KH Asyhari Marzuqi in delivering Da’wah material. Was it using persuasive words or just the opposite, coercive that causes fear? By using persuasive communication theory and other related theories, researchers analyzed the data using qualitative research methods. The approach used in this study was a case study. Data analysis model was with explanation development. Qualitative research is identical to a critical and interpretative research. After conducting the research, the researcher obtained the result that KH Asyhari M

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Suherman, Queentania, and Septia Winduwati. "Analisis Komunikasi Persuasif Tenaga Pemasar Asuransi untuk Promosi Produk (Studi Kasus Asuransi Inspiring Agency)." Prologia 5, no. 1 (2021): 162. http://dx.doi.org/10.24912/pr.v5i1.8219.

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This study discusses insurance marketers in the Inspiring Agency who sell insurance products through persuasive communication. This study discusses the communication used by insurance agents in presenting and selling their products to prospective buyers in order to successfully sell their products. The theory used in this research is persuasive communication theory. This study uses a case study method in a qualitative way that can find ways of communication carried out by agents in order to achieve successful sales and get a picture of persuasive communication made. Research data were obtained

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Triezenberg, Heather A., Meredith L. Gore, Shawn J. Riley, and Maria K. Lapinski. "Persuasive communication aimed at achieving wildlife-disease management goals: Persuasive Communication." Wildlife Society Bulletin 38, no. 4 (2014): 734–40. https://doi.org/10.5281/zenodo.14817418.

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(Uploaded by Plazi for the Bat Literature Project) Achieving an adequate hunter harvest of game animals that meets wildlife-disease management objectives is a challenge if hunters perceive too few animals relative to expectations. Persuasive communication is a strategy commonly used to influence human perceptions, attitudes, and behaviors in public health. Research on effectiveness of persuasive communication in the context of wildlife-disease management is limited, however, which reduces the utility of communication as a management option. To gain insight into the effectiveness of persuasion

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Derin, Tatum, Mutia Sari Nursafira, Ratih Saltri Yudar, Nofita Sari Gowasa, and Budianto Hamuddin. "Persuasive Communication: What Do Existing Literature Tells Us About Persuasive Communication Among Students?" Utamax : Journal of Ultimate Research and Trends in Education 2, no. 1 (2020): 12–18. http://dx.doi.org/10.31849/utamax.v2i1.3468.

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In comparison to studies on the improvement of students’ motivation to learn in class, there is a lack of studies on the improvement of students’ ability to motivate others to learn in class by persuasion. Meanwhile, Education Department students who are future teachers are expected and evaluated on their ability to be persuasive. As a first step to address this gap, this present study aims to review the current literature on the persuasiveness of students. Specifically, this study proposed the research question “What do existing literature tells us about persuasive communication among student

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Tifvany, Willen, and Suzy Azeharie. "Studi Komunikasi Persuasif Anak Vegetarian terhadap Orang Tua Nonvegetarian." Koneksi 5, no. 2 (2021): 365. http://dx.doi.org/10.24912/kn.v5i2.10371.

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Vegetarian is one of the ways that human can do to start healthy lifestyle. There is process, technique, principle, and factors that supports nor hinders a message to be delivered in persuasive communication. This research is talking about persuasive communication that child to their parents and using communication theory, persuasive communication theory, interpersonal communication theory, lifestyle, and vegetarian. This research is using descriptive qualitative approach and deduction model. This research data is obtained from interview with two key informant and three informant, documentatio

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Fernando, Luis, and Suzy S. Azeharie. "Komunikasi Persuasif Pesulap Merah dalam Membongkar Trik Sulap dan Dukun (Studi Kasus Siniar Denny Sumargo)." Koneksi 7, no. 1 (2023): 103–11. http://dx.doi.org/10.24912/kn.v7i1.21289.

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Indonesian people have a high interest in mystical culture. The many shamanistic false practices that occur and are spread through the media are very detrimental to the Indonesian people. Marcel Radhival or the Red Magician is famous for his action of exposing shaman and magic tricks in Denny Sumargo's YouTube podcast content. In his action of dismantling the tricks of shamans and magic, he received a lot of criticism from people who claimed to be shamans and had knowledge. The purpose of this study was to find out the persuasive communication of the Red Magician on Denny Sumargo's YouTube pod

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qizi, Xonazimxon A’zamova Xusanboy. "PERSUASIVE COMMUNICATION SKILLS IN MARKETING." European International Journal of Multidisciplinary Research and Management Studies 4, no. 10 (2024): 54–58. http://dx.doi.org/10.55640/eijmrms-04-10-09.

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Being communicative is one of the most crucial skills for persuading customers to purchase the company or branded products which marketers should have. Because this helps to prevent the possible misunderstandings between salesperson and clients. Accordingly, if entrepreneurs have a strong knowledge and high degree in their field and do not possess excellent communication skills, it means that their all effort which they are putting to their businesses can be vainly.

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Hunt, Stephen, and Kevin Meyer. "Engaging Persuasion: What Should Undergraduate Students Enrolled in a Persuasion Course Learn?" Journal of Communication Pedagogy 2 (2019): 12–16. http://dx.doi.org/10.31446/jcp.2019.04.

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In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive attempts of our own. Without question, persuasion is a central feature of virtually every aspect of human communication and is found wherever we find people communicating. Fortunately, scholars have developed a great number of empirically tested persuasiv

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HARNIKA, NI NYOMAN. "EFEKTIFITAS KOMUNIKASI PERSUASIF PENYULUH AGAMA HINDU NON PNS DALAM MEMBINA KELUARGA DHARMIKA DI KOTA MATARAM." GANEC SWARA 15, no. 2 (2021): 1140. http://dx.doi.org/10.35327/gara.v15i2.229.

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Communications and a man holding a role which is very important in the life of a day man. Due to the communication of man can perform interactions with others. An extension of Hinduism that has the duty to spread the teachings of Hinduism to the people of the Hindu with the purpose of the people Hindu to implement the teachings of religion with good. Communications are carried by extension Hinduism Non PNS in fostering people of Hindu is communication persuasive, communication that aims to influence the people of Hindu especially families darmika to be able to run the teaching of religion in a

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Biela, Bening Salsa, and Muhammad Zainal Muttaqien. "PERSUASIVE COMMUNICATION IN CULT-THEMED MOVIES: A SOCIO-PRAGMATIC STUDY." Mahakarya: Jurnal Mahasiswa Ilmu Budaya 4, no. 1 (2023): 11–24. http://dx.doi.org/10.22515/msjcs.v4i1.5186.

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The practice of cults has been proven to be dangerous to the mental health of the victims. This study analyzed and demonstrated some samples of persuasive communication techniques used by cults in recruiting and brainwashing their members in a cult-themed movie and a cult documentary, as well as their effects on the victims and how the victims respond to them. The study used a descriptive qualitative approach, and the data were taken from Midsommar and The Sacrament. The 70 data in words and non-verbal gestures were analyzed with a sociopragmatic approach, particularly Perloff's persuasive com

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Alif Rendi, Mustiawan, and Gilang Kumari Putra. "Account Persuasive Communication @kuliner_laper in Building Culinary Choice Preferences of TikTok Viewers." Journal of Communication Studies 5, no. 1 (2025): 39–56. https://doi.org/10.37680/jcs.v5i1.7277.

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This research is based on the phenomenon of utilizing TikTok as a medium to introduce various culinary options to viewers. This study aimed to understand the persuasive communication carried out by the account @kuliner_laper in building TikTok viewers' culinary preferences. This study used a descriptive qualitative approach. Data collection techniques were performed through interviews, observations, and documentation. The Miles and Huberman model was used for data analysis, which consists of data reduction, data presentation, and conclusion drawing. De Fleur and Ball-Rokeach theory of persuasi

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Bakir, Vian, Eric Herring, David Miller, and Piers Robinson. "Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture." Critical Sociology 45, no. 3 (2018): 311–28. http://dx.doi.org/10.1177/0896920518764586.

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Organized persuasive communication is essential to the exercise of power at national and global levels. It has been studied extensively by scholars of public relations, promotional culture and propaganda. There exists, however, considerable confusion and conceptual limitations across these fields: scholars of PR largely focus on what they perceive to be non-manipulative forms of organized persuasive communication; scholars of propaganda focus on manipulative forms but tend either to examine historical cases or non-democratic states; scholars of promotional culture focus on ‘salesmanship’ in pu

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Piotr, Tymosiewicz. "Le teorie psicologiche della comunicazione persuasiva." Teologiczne Studia Siedleckie XIX (2022) 19, no. 2022 (2023): 173–94. https://doi.org/10.5281/zenodo.7844861.

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<strong>The psychological theories of persuasive communication</strong> Human mental processes, emotions and actions are modified and conditioned by the intervention of other people. Social influence is present in every sphere of daily life, from relationships to mass phenomena. Persuasion constitutes one of the possible types of social influence. This article reviews some psychological theories of persuasive communication. Early psychological theories of the phenomenon of persuasion are described, models of persuasion are analyzed, and Robert B. Cialdini’s contribution to the science of

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Arifin, Samsul. "PERSUASIVE COMMUNICATION TECHNIQUES." Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam 6, no. 02 (2023): 179–88. http://dx.doi.org/10.38073/wasilatuna.v6i02.1279.

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Artikel ini akan membahas tentang Komunikasi Pursuasif yang dilakukan oleh Ali Aziz ketika dia menyampaiakan materi khotbahnya di Masjid Al Akbar Surabaya. Komunikasi persuasif merupakan teknik ceramah untuk mengajak mad'u berbuat kebaikan dengan kalimat-kalimat perintah namun diperhalus. Biasanya komunikasi jenis ini menggunakan pendekatan kepada mad’u secara psikologis. Komunikasi persuasif ini sering digunakan oleh para pendakwah dalam melakukan ceramah. Karena merupakan salah satu cara mudah untuk mendekatkan diri kepada mad'u. Sehingga materi ceramah yang disampaikan dapat dengan cepat di

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Ivanova, Antoniya. "Gathering Empirical Information and Analysis of Strategies and Techniques of Persuasive Communication." Postmodernism Problems 13, no. 2 (2023): 230–47. http://dx.doi.org/10.46324/pmp2302230.

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The paper examines persuasive techniques and strategies in social situations, focusing on persuasion as the result of both cognitive and emotional processes. Means of persuasion are a major focus of research in the present work. Psychological processes and behavior as part of persuasion are of research interest in the field of persuasive communication. For this reason, the article focuses on the types of behavioral strategies and attitudes, considering the means of persuasion in rational and emotional appeal. The characteristics of the message are a major tool for achieving the goal of gaining

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김항중, 허순향, and Seung Kyu Nam. "Persuasive Communication and Sympathetic Communication." Korean Journal of Consumer and Advertising Psychology 16, no. 4 (2015): 673–90. http://dx.doi.org/10.21074/kjlcap.2015.16.4.673.

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Vlăduţescu, Ştefan. "Convictive Communication and Persuasive Communication." International Letters of Social and Humanistic Sciences 26 (April 2014): 164–70. http://dx.doi.org/10.18052/www.scipress.com/ilshs.26.164.

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The study starts from the identification of the discourses and conversations ongoing existence of two ways of communication processes. On the one hand, some processes are structured by concatenating rational arguments; arguments are often natural logic and occasionally may be of formal logic. On the other hand, other processes are directed and developed communication based on emotional arguments. In relation to the type of arguments that are used in communication delimit two types of communication: convictive communication and persuasive communication. The two types are found rarely in pure co

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Selfiana, Selfiana, Erna Dwi Pitri Yanti, Ella Nurlela, and Ditya Saputro Aji. "KOMUNIKASI BISNIS MENGGUNAKAN PESAN BISNIS PERSUASI DI MEDIA FACEBOOK." Efisiensi : Kajian Ilmu Administrasi 19, no. 2 (2022): 176–98. https://doi.org/10.21831/efisiensi.v19i2.45543.

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Abstrak:Komunikasi Bisnis Menggunakan Pesan Bisnis Persuasi di Media Facebook. Perkembangan teknologi komunikasi memudahkan manusia untuk mengirim pesan dan bertukar informasi. Masyarakat memanfaatkan teknologi informasi dan komunikasi untuk jual beli barang online. Penelitian ini membahas pesan persuasi bisnis pada akun facebook online shop. Akun ini merupakan media promosi bisnis online, dan media komunikasi para anggota akun dengan konsumennya. Penelitian ini bertujuan mendukung konsep St. Elmo Lewis mengenai AIDA model. Kerangka pesan yang dianalisa menggunakan AIDA model yaitu Attention,

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Vlăduţescu, Ştefan. "Actants of Manipulative Communication." International Letters of Social and Humanistic Sciences 40 (September 2014): 41–47. http://dx.doi.org/10.18052/www.scipress.com/ilshs.40.41.

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The study starts from assumption that together with disinfomation, intoxication, and propaganda, the manipulation is a form of persuasion, a form of persuasive communication. The manipulation is a communicative action. By the way of meta-analytical method, we emphasize some ideas. The royal way of promoting the decisive interests is manipulation-, often accompanied by constraints and violence. The world is divided into amateur manipulators and professional manipulators. Professionals are those whose job is exactly to get something from the others. The action of manipulation is not an activity

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Nurhasanah, Adinda Maulida, and Suparman Suparman. "Kekuatan Persuasi Digital: Mengungkap Pengaruh Tiktok Live terhadap Minat Beli Secondhand Fashion di Kalangan Mahasiswa." Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi 5, no. 3 (2025): 496–507. https://doi.org/10.53682/edutik.v5i3.11841.

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ABSTRAK Perkembangan teknologi digital telah mengubah strategi komunikasi pemasaran, dengan TikTok menjadi platform yang signifikan melalui fitur siaran langsung. Penelitian ini bertujuan menganalisis pengaruh strategi komunikasi persuasif dalam TikTok live terhadap minat beli produk secondhand fashion di kalangan mahasiswa. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan kepada 385 responden mahasiswa aktif pengguna TikTok. Analisis data meliputi uji validitas, reliabilitas, dan regresi linier sederhana menggunakan SPSS versi 29. Hasil penelitian menunju

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Muhammad Randicha Hamandia. "Strategi Komunikasi Persuasif Lurah Taba Lestari Dalam Meningkatkan Kesadaran Pola Hidup Sehat Di Era New Normal." Alamtara: Jurnal Komunikasi dan Penyiaran Islam 6, no. 1 (2022): 45–57. http://dx.doi.org/10.58518/alamtara.v6i1.939.

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The purpose of this study is to find out how the image of awareness of the healthy lifestyle of the Taba Lestari village community before a persuasive communication strategy is applied, to find out how the Taba Lestari village head's persuasive communication strategy is to increase awareness of a healthy lifestyle in the new normal era, and to find out how the picture of awareness pattern healthy life of the Taba Lestari village community after the persuasive communication strategy was applied. The theory used in this research is the theory of persuasive communication strategy by Melvin L. Def

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Vlăduţescu, Ştefan. "Persuasion and the Hygiene of Communication." International Letters of Social and Humanistic Sciences 35 (July 2014): 86–94. http://dx.doi.org/10.18052/www.scipress.com/ilshs.35.86.

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The study starts from the observation that in everyday life persuasion is inevitable. Under this premise is investigating the negative effects of persuasion through seduction and deceit. To eradicate diseases induced by persuasion would be needed a medicine of communication. As is inevitable, persuasion should be accepted: people have to get used to live with persuasion. As such, it must be taken into account if not eradicate, at least mitigate the negative effects of persuasion. The best tool for such an approach would be “hygiene of communication” in which to assess rationally persuasive ele

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Sofjan, Stella, and Rezi Erdiansyah. "Dinamika Pengaruh Komunikasi Persuasif terhadap Kepercayaan Nasabah dalam Konteks Industri Asuransi." Kiwari 3, no. 3 (2024): 553–59. http://dx.doi.org/10.24912/ki.v3i3.32029.

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The use of persuasive communication is very much needed by insurance companies to rebuild the trust of insurance customers. In the context of business work, including marketing, advertising, product promotion, and also in the insurance industry. The purpose of this study is to determine and analyze the effect of persuasive communication on insurance customer trustResearchers use persuasive communication theory and consumer trust theory. The research approach applied is quantitative, and data is collected through the application of questionnaires. This study took a sample of 100 respondents, wi

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Putrianti, Flora Grace, and Sri Muliati Abdullah. "Increase The Productivity of Financial Advisors' Work Through Persuasive Communication." Psikostudia : Jurnal Psikologi 11, no. 1 (2022): 169. http://dx.doi.org/10.30872/psikostudia.v11i1.7306.

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This study aims to determine the effect of persuasive communication training to increase work productivity in Financial Advisors at Koperasi X. The hypothesis of this research is that the work productivity of Financial Advisors after participating in persuasive communication training increases than the work productivity of Financial Advisors before participating in persuasive communication training. This research is an experimental study using a pretest-posttest only one grup design. The number of subjects in the sample of this research were 14 people in the experimental group. The methods of

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Han, Xilin. "The Impact of Narrative Persuasion on Enhancing Persuasive Effectiveness in Films: A Case Study of The Wandering Earth." Transactions on Social Science, Education and Humanities Research 10 (August 29, 2024): 13–24. http://dx.doi.org/10.62051/vavws810.

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This study explores the impact of narrative persuasion in films on persuasive effectiveness, using a survey to investigate the narrative persuasion effects of the Chinese sci-fi film The Wandering Earth. The research found that the film's complex narrative structure and rich character development effectively enhance emotional resonance, making it easier for audiences to immerse themselves in the film's plot, thereby improving persuasive effectiveness. Compared to Chinese audiences, foreign audiences showed more positive story liking and character identification, and lower levels of perceived p

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Felicia, Yurika, and Ahmad Junaidi. "Analisis Komunikasi Persuasif melalui Akun Instagram @vittoria.residence dalam Membangun Kesadaran Merek." Kiwari 3, no. 4 (2024): 666–73. https://doi.org/10.24912/ki.v3i4.33106.

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Brand awareness has an important role for a company, many property companies in the current era use Instagram as a promotional tool. The aim of this research is to find out how effective persuasive communication is in building brand awareness. When selling Vittoria Residence you must also use persuasive communication which aims to convince, influence or persuade consumers to buy the product being marketed. If there is no persuasive communication then product sales at Vittoria Residence will not reach the target or sales will decrease. This research uses a qualitative approach method by focusin

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Mukaromah, Mukaromah, and Liya Umaroh. "Komunikasi Pelaku Wisata Pada Proses Penceritaan Destinasi Wisata Kota Lama Semarang." Journal of Indonesian Tourism, Hospitality and Recreation 6, no. 1 (2023): 39–50. https://doi.org/10.17509/jithor.v6i1.54838.

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ABSTRAKThis research is motivated by the power of stories related to tourist destinations as a branding effort carried out by tourism actors such as tour guides, travel content writers, traders in carrying out destination storytelling activities to visitors. The location of this research is in Kota Lama Semarang. The aim of the research is to find out the type of communication used in the storytelling carried out by tourist actors in telling tourist stories related to tourist destinations in Kota Lama Semarang. The method used is a qualitative method by observing and interviewing several tour

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Yaffe, Philip. "Techniques of persuasive communication." Ubiquity 2007, December (2007): 1–4. http://dx.doi.org/10.1145/1345073.1331967.

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Hamilton, Craig. "Book Review: Persuasive Communication." Discourse & Society 16, no. 6 (2005): 849–50. http://dx.doi.org/10.1177/095792650501600606.

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Sakhinah, Siti, and Armawati Arbi. "Persuasive Strategic Communication: Tabligh in Komunitas Anak Muda Berhijrah or Hijrah Youth Community." Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan 23, no. 1 (2019): 22–39. http://dx.doi.org/10.15408/dakwah.v23i1.13925.

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AbstractThe phenomenon of hijrah is becoming a trend among youth today. This study is aims to find out the persuasive communication strategies of Terang Jakarta, an Islamic youth community, to persuade youth to do hijrah through new media (social media), non-media, and their relevance to Islamic persuasive communication. This study uses qualitative research method with a descriptive approach. The results of this study are that three persuasive communication strategies can be applied both in new media and non-media. New media serves as the first gate of Tabligh, where the uses of graphics desig

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Su, Yingying, and Leonardo Munalim. "Persuasion in the Business Speeches of Chief Executive Officers of Selected International Companies." Journal of Interdisciplinary Perspectives 2, no. 3 (2024): 113–21. https://doi.org/10.5281/zenodo.10684286.

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<em>This study investigated the persuasive strategies employed in the business speeches of Chief Executive Officers (CEOs) of selected international companies. Anchored in Speech Act Theory within the broader aspect of pragmatics, it analyzed 12 speeches, totalling 14,938 words, from a diverse range of international CEOs. These speeches, intended for both employees and shareholders, provided a rich corpus for examining the nuances of persuasion in a business context. The analysis focused on identifying various categories of persuasion, particularly distinguishing between direct and indirect sp

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Chatzisarantis, Nikos L. D., and Martin S. Hagger. "Effects of a Brief Intervention Based on the Theory of Planned Behavior on Leisure-Time Physical Activity Participation." Journal of Sport and Exercise Psychology 27, no. 4 (2005): 470–87. http://dx.doi.org/10.1123/jsep.27.4.470.

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Two persuasive communications were developed to assess the utility of an intervention based on the Theory of Planned Behavior in promoting physical activity attitudes, intentions, and behavior. One persuasive communication targeted modal salient behavioral beliefs (salient belief condition) while the other persuasive communication targeted nonsalient behavioral beliefs (nonsalient belief condition). Results of an intervention study conducted on young people (N = 83, mean age 14.60 yrs, SD = .47) indicated that participants who were presented with the persuasive message targeting modal salient

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Marafa, Hamza. "Strengthening the Quest for Sustainable Development Through Persuasive Climate Argumentation." International Journal of Development and Economic Sustainability 12, no. 1 (2024): 1–11. http://dx.doi.org/10.37745/ijdes.13/vol12n1111.

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This study explored the nexus between framing, persuasion and the quest for sustainable development in a competitive policy debate setting using content analysis approach. Evidence from the analysis reveals several insights about the underlying mechanism that governs persuasive climate argumentation which shapes sustainable development trajectory. First, the study showed that arguers construct arguments that appeals to logos as a major persuasion strategy. Second, it demonstrated how persuasion strategy entrench a culture of persuasion in climate debates. Third, it found a discordant relations

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Umar Farouq, Haruna, and Mat Taib Pa. "Media Expectations; The Rhetoric of Persuasive Speech." Al-Dad Journal 5, no. 1 (2021): 98–108. http://dx.doi.org/10.22452/aldad.vol5no1.8.

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The goal of this study is to look into the concept of persuasive rhetoric from the perspective of current realism and life expectations. In the past, Arab scholars used communication and comprehension philosophy as an effective means of understanding and comprehending through accurate awareness of the eloquence of persuasive discourse; thus, they initiated, developed, and engaged with it through the concept of the terms; “the signification of the word on the meaning” or “the signification of the signifier (Ad-daal) on the eloquence of persuasive discourse.” The argument applies to awareness an

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Zhu, Zicheng, Shiyu Liu, and Renwen Zhang. "Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review." Journal of Medical Internet Research 25 (October 13, 2023): e48508. http://dx.doi.org/10.2196/48508.

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Background The ubiquity of short videos has demonstrated vast potential for health communication. An expansion of research has examined the persuasive effect of health communication in short videos, yet a synthesis of the research is lacking. Objective This paper aims to provide an overview of the literature by examining the persuasive effect of health communication in short videos, offering guidance for researchers and practitioners. In particular, it seeks to address 4 key research questions: What are the characteristics of short videos, samples, and research designs in short video–based hea

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Andies Muhammad, Firdaus Yuni Dharta, and Rastri Kusumaningrum. "PENGARUH KOMUNIKASI PERSUASIF HOST LIVE SHOPPING TIKTOK SHOP AEROSTREET TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS." Linimasa : Jurnal Ilmu Komunikasi 7, no. 1 (2024): 1–13. https://doi.org/10.23969/linimasa.v7i1.8991.

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ABSTRACT This study attempts to ascertain the extent to which TikTok Shop live shopping host' persuasive communication affects followers' purchase choices. This sort of study employs basic linear regression analysis for data analysis and explanatory survey methods for quantitative research. There are 1,044,130 persons in total. This study used a non-probability sampling strategy with a simple random sampling method. The Slovin random sampling formula was used to determine the sample size, which consisted of 100 sample. The results of the data analysis show that there is an influence of persuas

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Ristić, Predrag. "Use of motivational persuasive factors in advertisements." Ekonomski izazovi 13, no. 25 (2024): 1–20. http://dx.doi.org/10.5937/ekoizazov2425001r.

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The goal of market communications is for the advertiser to convince the recipient, i.e. the consumer, to accept his commercial offer and to choose his among the multitude of similar, competing products or services. Advertising is a key phase of the marketing process and success on the market depends on its effectiveness. In order to carry out persuasion, it is necessary to know all the factors in the communication process and their characteristics. It is necessary to analyze all the relevant features of the message sender, the transmission channel and most of all the receiver in the process of

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Ermairel Salim. "TEKNIK KOMUNIKASI PERSUASIF PENGURUS PANTI ASUHAN AL AKBAR PEKANBARU." JURNAL SOSIO-KOMUNIKA 1, no. 1 (2022): 107–15. http://dx.doi.org/10.57036/jsk.v1i1.16.

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The purpose of this study was to determine persuasive communication techniques for the administrators of the Pekanbaru Al Akbar Orphanage. Researchers used persuasive communication theory. This research method is descriptive with a qualitative approach. This research is a persuasive communication technique that needs to be applied to influence in a better direction. With persuasive communication techniques communicators can increase knowledge and change a person's attitude. Persuasive communication techniques are indispensable in conveying messages to children and adolescents. With persuasive

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Adriansyah, Hafis, Achmad Syarifudin, and Mohd Aji Isnaini. "Strategi Komunikasi Persuasif BPBD (Badan Penanggulangan Bencana Daerah) Provinsi Sumatera Selatan Dalam Mengatasi Kebakaran Lahan Gambut Di Kota Terpadu Mandiri (KTM) Sungai Rambutan Ogan Ilir." Jurnal Ilmu Sosial, Humaniora dan Seni 2, no. 1 (2023): 774–78. https://doi.org/10.62379/jishs.v2i1.1078.

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This research is about persuasive communication with the title Persuasive Communication Strategy BPBD (Regional Disaster Management Agency) of South Sumatra Province in Overcoming Peatland Fires in the Independent Integrated City (KTM) Sungai Rambutan Ogan Ilir. This research uses a qualitative method that is naturalistic because the research is carried out in natural conditions (natural setting) with theory. The data source in this study is qualitative data expressed in the form of words that have meaning. In this study, the data was sourced from interviews with informers from the BPBD (Regio

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