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Journal articles on the topic 'Persuasive communication'
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Rosadiputri, Kadiva Dwilia, and Maylanny Christin. "KOMUNIKASI PERSUASIF DALAM MEMPERTAHANKAN LOYALITAS RELAWAN PADA KOMUNITAS SOSIAL." Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian 7, no. 1 (April 6, 2021): 606. http://dx.doi.org/10.52434/jk.v7i1.782.
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Abstrak Komunikasi persuasif merupakan bagian yang berperan penting dalam jalannya sebuah komunitas. Komunitas tidak akan bertahan jika anggota didalamnya tidak mempertahankan loyalitas yang menjadi bentuk kontribusi anggota kepada komunitas. Untuk mempertahankan loyalitas anggota komunitas, dibutuhkan upaya dalam melibatkan hubungan antara berbagai unsur komunikasi persuasif. Penelitian ini bertujuan untuk membahas mengenai komunikasi persuasif dalam mempertahankan relawan komunitas sosial Sebung Bandung. Komunitas yang sudah berjalan selama 3 tahun ini, memiliki metode komunikasi persuasif dalam upaya mempertahankan relawan, yang secara rutin menggerakan aksi berbagi sebungkus nasi kepada tuna wisma dan kaum duafa. Lima teknik dalam metode komunikasi persuasif yang dilakukan pengurus Sebung Bandung terhadap relawannya yaitu rational persuasion, consultation tactics, ingratiation tactics, personal appeals tactics, dan exchange tactics. Penelitian ini menerapkan teknik pengumpulan data dengan observasi partisipatif, wawancara semi terstruktur, dan dokumentasi. Wawancara dilakukan dengan tujuh narasumber yaitu satu informan kunci, lima informan utama, dan satu informan ahli. Hasil penelitian menunjukan kelima teknik komunikasi persuasif diterapkan kepada seluruh rangkaian kegiatan mingguan Sebung yaitu briefing, turun ke jalan, sharing session, dan acara bebas, yang membentuk sense of community pada relawan komunitas, sehingga timbul keinginan untuk berpartisipasi dalam setiap kegiatan Sebung Bandung. Pada akhirnya terbentuklah loyalitas relawan yang ditunjukan oleh keinginan relawan untuk bertahan dalam komunitas Sebung Bandung.Kata-kata kunci: Komunikasi; Komunitas; Loyalitas; Persuasif; Relawan Abstract Persuasive communication is a part that plays an important role in the course of a community. The community will not survive if the members do not maintain loyalty which is a form of member contribution to the community. To maintain the loyalty of community members, efforts are needed in engaging relationships among various elements of persuasive communication. This study aims to discuss persuasive communication in maintaining social community volunteers in Sebung Bandung. The community, which has been running for 3 years, has persuasive communication methods in its efforts to retain volunteers; it routinely mobilizes the sharing of a packet of rice to the homeless and the poor. The five techniques in the persuasive communication methods carried out by Sebung Bandung's management of volunteers are rational persuasion, consultation tactics, ingratiation tactics, personal appeals tactics, and exchange tactics. This study applies data collection techniques namely participatory observation, semi-structured interviews, and documentation. Interviews were conducted with seven sources, namely one key informant, five key informants, and one expert informant. The results showed that the five persuasive communication techniques were applied to the entire series of Sebung's weekly activities, namely briefings, going to the streets, sharing sessions, and free events, which formed a sense of community in community volunteers, thus arising a desire to participate in every Sebung Bandung activity. In the end, volunteer loyalty was formed, which was shown by volunteers' desire to stay in the Sebung Bandung community.Keywords: Communication; Community; Loyalty; Persuasive; Volunteer
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Ogah, Abari Ijuo, and Dennis Oche Abutu. "Theoretical analysis on persuasive communication in advertising and its application in marketing communication." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, no. 1-2 (March 11, 2022): 313–31. http://dx.doi.org/10.4314/ejotmas.v8i1-2.17.
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The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of persuading potential customers and clients to purchase the organization’s products. This implies that, messages that lack persuasion will hit only on deaf ears and the goal not attained. Accordingly, this paper centered on the theoretical analysis on persuasive communication in advertising and how they can be applied in marketing communication. The paper employed secondary data collection method, which is centered on compiled literature and researches relevant to this work. The paper positioned that persuasive communication employs the marketing mix as avenue of reaching potentials customers. The paper was further moored on common persuasive techniques such as plain folk testimonials, hidden fear appeals, social status approach and bandwagon effect. The paper was further anchored on four persuasive theoretical underpinnings that can be applied for effective marketing communication. These include the Persuasion theory, the AIDA model, Elaboration likelihood model and the Fogg Behavioural model. The paper conclude that, arketing communication thrives on persuasion and any advertising message without persuasive elements will yield no result as persuasion is the moving force of marketing communication. Lastly, the paper amongst other points recommends effective use of communication strategy designed to convince consumers, utilization of various media that meet the audience needs and to bridge the knowledge and action gap in the marketing process.
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Цветанска, Силвия. "Mechanisms of Persuasion in Pedagogical Communication." Rhetoric and Communications, no. 52 (July 27, 2022): 67–80. http://dx.doi.org/10.55206/oppg5424.
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Abstract. The article comments on some features of persuasive influence using well known models from the field of the communication management. An endeavor has been made to apply these models in the specific context of pedagogical communication. Persuasion is seen as related to changing attitudes and achieving the goals of education. An emphasis is placed on the argumentation to achieve the persuasive impact of the school management. Based on the theoretical analysis, conclusions are drawn regarding which skills and competencies are relevant for the teacher and the school manager to accomplish the persuasive communication in a pedagogical environment. Keywords: pedagogical communication, persuasion, pedagogical leadership.
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Wu, Ting, and Guang Yu. "Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China." Behavioral Sciences 14, no. 10 (October 1, 2024): 885. http://dx.doi.org/10.3390/bs14100885.
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Major global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood Model as a framework and constructs a crisis communication persuasion effect evaluation method with emotion analysis. Secondly, this paper takes the crisis communication at the beginning of the COVID-19 outbreak in China as an example and examines the persuasive effects of the peripheral route, represented by medical experts, and the central route, represented by mainstream media. This study finds that the peripheral route of persuasive communication can quickly establish communication trust and quickly change the public’s peripheral attitude, but the persuasive effect is unstable. The central route of persuasive communication demonstrates a significantly positive, stable, and anti-interference persuasive effect. Dual-subject persuasion is an important strategy for controlling an outbreak by rapidly establishing communication trust, combating an infodemic, boosting public confidence, and popularizing medical knowledge. This study evaluates the persuasive effects of crisis communication in the early stages of the COVID-19 outbreak in China, hoping to provide valuable practical references for crisis communication during the outbreak in future global public health emergencies.
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Yonathan, Joshua, and Roswita Oktavianti. "Kepatuhan Masyarakat Pada Komunikasi Persuasif Social Distancing yang Dilakukan Pemerintah di Media Massa Saat Pandemi COVID-19." Koneksi 5, no. 2 (September 29, 2021): 399. http://dx.doi.org/10.24912/kn.v5i2.10392.
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The Indonesian government, especially Jakarta, has taken various ways to prevent the transmission of the COVID-19 virus, one of which is through persuasive communication. The persuasive communication that is always carried out by the government is washing hands, wearing mask, and maintaining distance. This research will only discuss more about maintaining distance or social distancing. The persuasion of the social distancing movement is carried out by the government in various ways, one of which is through the mass media. Mass media is the official journalistic media, such as radio, newspapers, electronic news, and television. Through this persuasive communication, Jakarta government expects public compliance to jointly break the chain of transmission of COVID-19. Therefore, researchers want to see a picture of public compliance with the persuasive social distancing communication carried out by the government in the mass media during the COVID-19 pandemic. This research is a qualitative research using a case study method in West Jakarta, to be precise in Kalideres sub-district. Data were collected by means of interviews. The result of the research is that there are 2 sources who obey and 2 sources who do not comply with social distancing. The persuasion communication that the government has made through the mass media has reached expectations at a cognitive level. This is evidenced by the good knowledge of the informants about social distancing. However, the affective and behavioral aspects are still not maximally implemented because of the lack of clear sanctions for offenders of social distancing so that people tend to conform because of the ambiguous conditions they experience.Pemerintah Indonesia, khususnya Jakarta, melakukan berbagai cara untuk mencegah penularan virus COVID-19, salah satunya dengan melakukan komunikasi persuasif. Komunikasi persuasif yang selalu dilakukan oleh pemerintah adalah gerakan 3M, yaitu mencuci tangan, memakai masker, dan menjaga jarak. Penelitian ini hanya akan membahas lebih lanjut tentang gerakan menjaga jarak atau social distancing. Persuasi gerakan social distancingdilakukan pemerintah dengan berbagai macam cara, salah satunya melalui media massa. Media massa yang dimaksud adalah media jurnalistik resmi, seperti radio, koran, berita elektronik, dan televisi. Melalui komunikasi persuasif ini, tentunya pemerintah mengharapkan kepatuhan masyarakat untuk bersama-sama memutus rantai penularan COVID-19. Maka dari itu, peneliti ingin melihat gambaran kepatuhan masyarakat pada komunikasi persuasif social distancing yang dilakukan pemerintah di media massa saat pandemi COVID-19. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus yang dilakukan di daerah Jakarta Barat, tepatnya di kecamatan Kalideres. Pengambilan data dilakukan dengan cara wawancara. Hasil dari penelitian adalah terdapat 2 narasumber yang patuh dan 2 narasumber yang tidak patuh terhadap social distancing. Komunikasi persuasi yang pemerintah lakukan melalui media massa sudah mencapai harapan pada tingkat kognitif. Hal ini dibuktikan dengan pengetahuan yang baik dari para narasumber tentang social distancing. Akan tetapi, aspek afektif dan behavioral masih belum terlaksana dengan maksimal karena kurangnya sanksi yang jelas bagi pelanggar social distancing sehingga masyarakat cenderung melakukan konformitas karena kondisi ambigu yang dialami.
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Kopachevskaya, Maria A. "THE RELATIONSHIP OF PERSUASIVE COMMUNICATION TECHNIQUES AND TRUST IN TEXTS ON THE INTERNET." Научное мнение, no. 3 (March 20, 2024): 99–106. http://dx.doi.org/10.25807/22224378_2024_3_99.
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The article discusses popular types of organising communication in the Internet environment: social networks and blogs. Various classifications and features of blogs as a medium for using persuasive communication are highlighted. A review of techniques for increasing the effectiveness of persuasion in general and separately in blogs is carried out. The main emphasis when considering persuasive communication techniques is on textual information in a blog. The author of the article establishes the relationship between persuasive communication and trust, as well as the role of trust in increasing the effectiveness of persuasion.
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Viviana, Viviana, and Riris Loisa. "Daya Tarik Komunikasi Persuasif Leaders dalam Proses Pembinaan Tenaga Pemasar Pada Hope Agency Prudential." Prologia 7, no. 2 (October 5, 2023): 456–65. http://dx.doi.org/10.24912/pr.v7i2.21362.
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Persuasive communication is communication that is widely used in the field of work, especially in the insurance business. In the world of insurance, persuasive communication is very much used by a leader who is used to be able to guide a marketer to succeed in becoming a professional marketer. The pillars contained in persuasive communication are factors that can persuade marketers such as ethos, pathos, logos. Apart from that, there is also a persuasive communication process which consists of understanding the message, encoding, decoding, and evaluating as well as persuasive communication techniques which will be explained in this study of PT. Prudential Life Assurance with Hope Agency branch. The research approach was carried out with descriptive qualitative using the case study method. The results of the study show that persuasive communication can be established from meetings held in discussions. In addition, the credibility of a leader can be seen from adjusting the way he dresses, the skills of the leader as a motivator, and mastery of the material to become the main attraction of a leader's persuasive communication. Komunikasi persuasif merupakan komunikasi yang banyak dipergunakan di bidang pekerjaan terutama pada bisnis asuransi. Dalam dunia asuransi, komunikasi persuasif sangat dipergunakan oleh seorang pemimpin yang digunakan untuk dapat membina seorang tenaga pemasar agar berhasil menjadi seorang tenaga pemasar yang profesional. Pilar-pilar yang terdapat di dalam komunikasi persuasif menjadi faktor yang dapat mempersuasi tenaga pemasar seperti ethos,pathos,logos. Selain itu, terdapat juga proses komunikasi persuasif yang terdiri dari memahami pesan, encoding, decoding, dan evaluasi serta teknik komunikasi persuasif yang akan dijelaskan dalam penelitian ini terhadap PT. Prudential Life Assurance dengan cabang Hope Agency. Pendekatan penelitian dilakukan dengan kualitatif deskriptif dengan menggunakan metode studi kasus. Hasil penelitian menunjukkan komunikasi persuasif dapat terjalin dari pertemuan yang dilakukan dalam berdiskusi. Selain itu kredibilitas pemimpin dapat dilihat dari penyesuaian cara berpakaian, keterampilan pemimpin sebagai motivator, serta penguasaan materi menjadi daya tarik komunikasi persuasif seorang leader.
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Ridwan Sadili and Komarudin Shaleh. "Strategi Komunikasi Persuasif dalam Penghimpunan Dana Wakaf di Pondok Pesantren X." Jurnal Riset Komunikasi Penyiaran Islam 1, no. 2 (February 14, 2022): 133–37. http://dx.doi.org/10.29313/jrkpi.v1i2.576.
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Abstract. Communication is an activity that cannot be left by everyone individually or in groups, because with communication a person can convey a message to convey the intent and purpose to the interlocutor. as follows: How does X Islamic Boarding School plan to collect waqf funds through persuasive communication, How is the target of X Islamic Boarding School to collect waqf funds through persuasive communication, What kind of human resources are used by X Islamic Boarding School in collecting waqf funds through persuasive communication, What are the results? the collection of waqf funds for the X Islamic Boarding School with a persuasive communication strategy. The objectives and benefits of this research are, To find out the plan used by X Islamic Boarding School to collect waqf funds through persuasive communication, To find out the target of X Islamic Boarding School to collect waqf funds through persuasive communication, To find out what human resources are used by Baitul Islamic Boarding School Hidayah in collecting waqf funds through persuasive communication, The results of collecting waqf funds at X Islamic Boarding School with persuasive communication strategies. The research method used is a qualitative method of data collection techniques: documentation, observation and interviews. Data analysis techniques used are field observations and interviews. The results of research on persuasive communication strategies in collecting waqf funds at X Islamic Boarding School have good results with a note that there is a lack of special human resources in implementing the targets of collecting waqf funds so far.
Abstrak. Komunikasi meupakan aktivitas yang tidak bisa di tinggalkan oleh setiap orang secara pribadi atau kelompok, karena dengan komunikasi seseorang dapat menyampiakan pesan untuk memebrikan maksud dantujuan kepada lawan bicara. Dari penelitian yang penulis lakukan pada Penghimpunan wakaf di Pondok Pesantren X, ditemukan latar belakang masalah sebagai berikut: Bagaimana rencana Pesantren menghimpun dana wakaf melalui komunikasi persuasif, Bagaimana target Pesantren menghimpun dana wakaf melalui komunikasi persuasif, Sumber daya manusia seperti apa yang digunakan Pesantren dalam menghimpun dana wakaf melalui komunikasi persuasif, Bagaiamana hasil penghimpunanan dana wakaf Pondok Pesantren X dengan strategi komunikasi persuasif. Tujuan dan manfaat penelitian ini adalah, Untuk mengetahui rencana yang digunakan oleh Pondok Pesantren X menghimpun dana wakaf melalui komunikasi persuasif, Untuk mengetahui target Pondok Pesantren X menghimpun dana wakaf melalui komunikasi persuasif, Untuk mengetahui Sumber daya manusia seperti apa yang digunakan Pondok Pesantren X dalam menghimpun dana wakaf melalui komunikasi persuasif, Hasil penghimpunanan dana wakaf Pondok Pesantren X dengan strategi komunikasi persuasif. Metode penelitian yang digunakan adalah dengan metode kualitatif teknik pengumpulan data: dokumentasi, observasi dan wawancara. Teknik analisa data yang digunakan adalah observasi lapangan dan wawancara. Hasil penelitian terhadap strategi komunikasi persuasif dalam penghimpunan dana wakaf di Pondok Pesantren X memiliki hasil yang baik dengan catatan kendala kurangnya SDM khusus dalam pelaksanaan target dari penghimpunan dana wakaf selama ini.
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Wardhana, Ardiyanto, and Siti Farina. "Komunikasi Persuasif Dinas Pemberdayaan Perempuan Perlindungan Anak dan Pengendalian Penduduk dalam Upaya Menanggulangi Kekerasan Terhadap Perempuan dan Anak Daerah Istimewa Yogyakarta." Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam 5, no. 1 (October 13, 2022): 46–60. http://dx.doi.org/10.33367/kpi.v5i1.2553.
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Violence is any act or deed carried out by a person with the aim of injuring another person, both physically and psychologically. This problem will continue to occur if it is not managed properly, such as providing integrated services to victims of violence. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) has the task of assisting the Governor in carrying out affairs in the fields of women's empowerment, child protection, population control, and family planning, as well as do-concentration authority and tasks assigned by the Government. In making efforts to prevent violence against women and children, it is necessary to have a communication strategy so that the problem of violence can be handled by DP3AP2 DIY This research is examined with the theory of Soleh Soemirat and Asep Suryana which divides the communication strategy steps into four, namely the specification of persuasion objectives, identification of target categories, formulation of persuasion strategies, selection of persuasion methods applied. In addition, it is studied with Fisher's theory which divides persuasive communication barriers into two, namely mechanical barriers and psychological barriers. The research method used is a qualitative method using data collection techniques of observation, interviews, and documentation. The results obtained are that DP3AP2 DIY conducted persuasive communication with Soleh Soemirat and Asep Suryana's theory, namely specification of persuasion objectives, identification of target categories, formulation of persuasion strategies, selection of persuasion methods applied and Fisher's theory, namely mechanism barriers and psychological barriers.
Abstrak
Kekerasan merupakan setiap tindakan atau perbuatan yang dilakukan oleh seseorang dengan tujuan untuk melukai orang lain baik secara fisik maupun psikis. Masalah tersebut akan terus terjadi jika tidak dikelola dengan baik seperti pemberian layanan yang terintegrasi kepada korban kekerasan. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) memiliki tugas membantu Gubernur dalam melaksanakan urusan bidang pemberdayaan perempuan, perlindungan anak, pengendalian penduduk, dan keluarga berencana, juga kewenangan dokonsentrasi dan tugas yang diberikan Pemerintah. Dalam melakukan upaya pencegahan terhadap kekerasan perempuan dan anak diperlukan adanya strategi komunikasi agar masalah kekerasan tersebut dapat ditanggulangi oleh DP3AP2 DIY. Penelitian ini dikaji dengan teori milik Soleh Soemirat dan Asep Suryana yang membagi langkah strategi komunikasi menjadi empat yaitu spesifikasi tujuan persuasi, identifikasi kategori sasaran, perumusan strategi persuasi, pemilihan metode persuasi yang diterapkan. Selain itu, dikaji dengan teori milik Fisher yang membagi hambatan komunikasi persuasif menjadi dua yaitu hambatan mekanisme dan hambatan psikologis. Metode penelitian yang digunakan adalah metode kualitatif dengan menggunakan teknik pengumpulan data observasi, wawancara, dan dokumentasi. Hasil yang diperoleh adalah DP3AP2 DIY melakukan komunikasi persuasif dengan teori Soleh Soemirat dan Asep Suryana yaitu spesifikasi tujuan persuasi, identifikasi kategori sasaran, perumusan strategi persuasi, pemilihan metode persuasi yang diterapkan dan dengan teori milik Fisher yaitu hambatan mekanisme dan hambatan psikologis.
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PRASETYO, ANTON. "THE PERSUASIVE DA’WAH COMMUNICATION OF KH ASYHARI MARZUQI AND ITS IMPLICATIONS IN MODERN LIFE." INFORMASI 49, no. 1 (August 7, 2019): 11–24. http://dx.doi.org/10.21831/informasi.v49i1.23115.
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This research was aimed to find out one of the Da’wah activists, namely KH Asyhari Marzuqi in delivering Da’wah material. Was it using persuasive words or just the opposite, coercive that causes fear? By using persuasive communication theory and other related theories, researchers analyzed the data using qualitative research methods. The approach used in this study was a case study. Data analysis model was with explanation development. Qualitative research is identical to a critical and interpretative research. After conducting the research, the researcher obtained the result that KH Asyhari Marzuqi was a figure of Da’i who was able to preach persuasively. As a communicator, he meets the standards for persuasive da’i. Meanwhile, the message delivered was also a language of invitation that is soft and without coercion. Penelitian ini bertujuan untuk mengetahui salah satu aktivis dakwah, yakni KH. Asyhari Marzuqi, dalam menyampaikan materi dakwah. Apakah menggunakan kata-kata persuasif atau justru sebaliknya, koersif yang menimbulkan ketakutan? Dengan menggunakan teori komunikasi persuasif dan teori terkait lainnya, peneliti menganalisis data dengan menggunakan metode penelitian kualitatif. Pendekatan yang digunakan dalam penelitian ini adalah studi kasus. Model analisa data dengan pengembangan penjelasan. Penelitian kualitatif identik dengan sebuah penelitian yang bersifat kritis dan interpretatif. Setelah melakukan penelitian, peneliti mendapatkan hasil bahwa KH Asyhari Marzuqi merupakan sosok da’i yang mampu berdakwah secara persuasif. Sebagai seorang komunikator, ia memenuhi standar untuk dikatakan da’i persuasif. Sementara, pesan yang disampaikan juga berupa bahasa ajakan yang bersifat lembut dan tanpa paksaan.
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Suherman, Queentania, and Septia Winduwati. "Analisis Komunikasi Persuasif Tenaga Pemasar Asuransi untuk Promosi Produk (Studi Kasus Asuransi Inspiring Agency)." Prologia 5, no. 1 (March 4, 2021): 162. http://dx.doi.org/10.24912/pr.v5i1.8219.
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This study discusses insurance marketers in the Inspiring Agency who sell insurance products through persuasive communication. This study discusses the communication used by insurance agents in presenting and selling their products to prospective buyers in order to successfully sell their products. The theory used in this research is persuasive communication theory. This study uses a case study method in a qualitative way that can find ways of communication carried out by agents in order to achieve successful sales and get a picture of persuasive communication made. Research data were obtained through interviews with one key informant and four other informants who had worked at the Inspiring Agency. This study discusses how to convey persuasive messages that are delivered, educative, persuasive, and coercive. Delivering persuasive messages can influence prospective buyers to be able to make decisions in the products offered.Penelitian ini berfokus pada tenaga pemasar asuransi di Inspiring Agency yang melakukan penjualan produk jasa asuransi melalui komunikasi persuasif. Penelitian ini meneliti komunikasi yang digunakan oleh seorang agen asuransi dalam mempresentasikan dan menjual produknya kepada calon nasabah. Teori yang digunakan dalam penelitian ini adalah teori komunikasi persuasif. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif untuk dapat mengetahui cara komunikasi yang dilakukan agent agar mencapai penjualan yang berhasil dan mendapatkan gambaran secara nyata mengenai pelaksanaan komunikasi persuasif yang dilakukan. Data penelitian diperoleh melalui wawancara dengan satu key informan dan empat informan lainnya yang telah bekerja di Inspiring Agency. Penelitian ini menunjukkan cara menyampaikan pesan-pesan persuasif diantaranya informatif, edukatif, persuasif, dan koersif. Dengan menyampaikan pesan persuasif mampu memengaruhi calon nasabah untuk dapat mengambil keputusan dalam produk jasa yang ditawarkan.
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Derin, Tatum, Mutia Sari Nursafira, Ratih Saltri Yudar, Nofita Sari Gowasa, and Budianto Hamuddin. "Persuasive Communication: What Do Existing Literature Tells Us About Persuasive Communication Among Students?" Utamax : Journal of Ultimate Research and Trends in Education 2, no. 1 (March 27, 2020): 12–18. http://dx.doi.org/10.31849/utamax.v2i1.3468.
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In comparison to studies on the improvement of students’ motivation to learn in class, there is a lack of studies on the improvement of students’ ability to motivate others to learn in class by persuasion. Meanwhile, Education Department students who are future teachers are expected and evaluated on their ability to be persuasive. As a first step to address this gap, this present study aims to review the current literature on the persuasiveness of students. Specifically, this study proposed the research question “What do existing literature tells us about persuasive communication among students?” Using keyword-based search as a basis for the library research method, from 269,000 results from Google Scholar this qualitative study collected a total of 76 as raw data over 3 months from October to December 2019. With NVivo 12 software, this present study selected only the most relevant studies to the research question to be analyzed. Analysis on the remaining 16 studies indicated that research interest in persuasive communication among students is increasing during the last five years. Many of the students’ involved in such studies, however, are mainly English, Business, or English Business students. There is still room to explore and learn more about persuasive communication with other types of variable and demography.
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Tifvany, Willen, and Suzy Azeharie. "Studi Komunikasi Persuasif Anak Vegetarian terhadap Orang Tua Nonvegetarian." Koneksi 5, no. 2 (September 29, 2021): 365. http://dx.doi.org/10.24912/kn.v5i2.10371.
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Vegetarian is one of the ways that human can do to start healthy lifestyle. There is process, technique, principle, and factors that supports nor hinders a message to be delivered in persuasive communication. This research is talking about persuasive communication that child to their parents and using communication theory, persuasive communication theory, interpersonal communication theory, lifestyle, and vegetarian. This research is using descriptive qualitative approach and deduction model. This research data is obtained from interview with two key informant and three informant, documentation, and study literature. From this research is known there is a difference in characteristic of interpersonal communication on the process of persuasive communication that key informant number one and key informant number two. Then, on the process of persuasive communication there is a principle of selective exposure, principle of audience participation and principle of inoculation. Besides that, the persuasive communication that vegetarian child do to their parents is using association techniques, integration techniques, reward techniques, structuring techniques, and red-herring techniques. The factors that support or hinder the persuasive communication process of vegetarian child do to their non-vegetarian parents can be viewed in terms of communicators and communicants. Communicators must have confidence and attractiveness in the form of self-confidence while communicants must really understand the communication message conveyed.Vegetarian merupakan salah satu cara yang dapat dilakukan oleh manusia untuk memulai gaya hidup sehat. Komunikasi persuasif yang dilakukan anak vegetarian terhadap orang tua nonvegetarian terdapat proses, teknik, prinsip, dan faktor-faktor yang mendukung maupun menghambat sebuah pesan untuk tersampaikan. Penelitian ini membahas tentang komunikasi persuasif anak vegetarian terhadap orang tua nonvegetarian dan menggunakan teori yang terdiri dari teori komunikasi, teori komunikasi persuasif, teori komunikasi antarpribadi, gaya hidup, dan vegetarian. Penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif dengan model deduksi. Data penelitian ini diperoleh melalui wawancara terhadap dua orang key informan, tiga orang informan, dokumentasi, dan studi kepustakaan. Dari penelitian ini diketahui bahwa proses komunikasi persuasif yang dilakukan key informan satu dan key informan dua memiliki perbedaan karakteristik komunikasi antarpribadi. Kemudian terdapat prinsip pemaparan selektif, prinsip partisipasi khalayak dan prinsip inokulasi dalam proses komunikasi persuasif. Selain itu komunikasi persuasif yang dilakukan anak vegetarian terhadap orang tua nonvegetarian adalah dengan menggunakan teknik asosiasi, teknik integrasi, teknik ganjaran, teknik tataan, dan teknik red-herring. Kemudian faktor-faktor yang mendukung maupun menghambat proses komunikasi persuasif anak vegetarian terhadap orang tua nonvegetarian dapat ditinjau dari segi komunikator maupun komunikan. Komunikator harus memiliki kepercayaan dan daya tarik yang berupa rasa percaya diri sementara komunikan harus benar-benar mengerti pesan komunikasi yang disampaikan.
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Fernando, Luis, and Suzy S. Azeharie. "Komunikasi Persuasif Pesulap Merah dalam Membongkar Trik Sulap dan Dukun (Studi Kasus Siniar Denny Sumargo)." Koneksi 7, no. 1 (March 29, 2023): 103–11. http://dx.doi.org/10.24912/kn.v7i1.21289.
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Indonesian people have a high interest in mystical culture. The many shamanistic false practices that occur and are spread through the media are very detrimental to the Indonesian people. Marcel Radhival or the Red Magician is famous for his action of exposing shaman and magic tricks in Denny Sumargo's YouTube podcast content. In his action of dismantling the tricks of shamans and magic, he received a lot of criticism from people who claimed to be shamans and had knowledge. The purpose of this study was to find out the persuasive communication of the Red Magician on Denny Sumargo's YouTube podcast content in exposing shaman and magic tricks. The author uses persuasive communication theory which includes persuasive techniques and aspects of persuasive communicator credibility. This research approach is qualitative with a descriptive method to explain the red magician's persuasive communication. The results of this research show that persuasive communication by the Red Magician contains persuasive communication techniques in its delivery, namely, association techniques, integration techniques, reward techniques, fear-inducing techniques, and red-herring techniques. The Red Magician also has a credibility aspect, namely expertise and can be trusted. Masyarakat Indonesia memiliki ketertarikan cukup tinggi pada hal-hal mistis. Banyaknya praktik palsu perdukunan yang terjadi dan disebarkan melalui media sangat merugikan masyarakat Indonesia. Marcel Radhival atau Pesulap Merah terkenal karena aksinya membongkar trik dukun dan sulap di dalam konten podcast YouTube Denny Sumargo. Tindakannya membongkar trikdukun dan sulap mendapat kritik dari orang-orang yang mengaku dirinya dukun dan memiliki ilmu tertentu. Tujuan dari penelitian ini adalah untuk mengetahui komunikasi persuasif Pesulap Merah pada konten podcast YouTube Denny Sumargo dalam membongkar trik dukun dan sulap. Penulis menggunakan teori komunikasi persuasif yang meliputi teknik persuasif dan aspek kredibilitas komunikator persuasif. Pendekatan penelitian ini adalah kualitatif dengan metode deskriptif untuk menjelaskan komunikasi persuasif Pesulap Merah. Hasil dan penelitian ini menunjukkan bahwa terdapat komunikasi persuasif yang dilakukan Pesulap Merah di dalam penyampaiannya, yaitu, teknik asosiasi, teknik integrasi, teknik ganjaran, teknik pembangkit rasa takut dan teknik red herring. Pesulap Merah juga memiliki aspek kredibilitas yaitu keahlian dan dapat dipercaya.
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Hunt, Stephen, and Kevin Meyer. "Engaging Persuasion: What Should Undergraduate Students Enrolled in a Persuasion Course Learn?" Journal of Communication Pedagogy 2 (2019): 12–16. http://dx.doi.org/10.31446/jcp.2019.04.
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In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive attempts of our own. Without question, persuasion is a central feature of virtually every aspect of human communication and is found wherever we find people communicating. Fortunately, scholars have developed a great number of empirically tested persuasive techniques, strategies, and theories that can help students become effective producers and consumers of persuasive messages. This article outlines the foundations, content areas, and applied assignments appropriate for an undergraduate persuasion course. In addition, we outline several pedagogical issues for instructors to consider.
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HARNIKA, NI NYOMAN. "EFEKTIFITAS KOMUNIKASI PERSUASIF PENYULUH AGAMA HINDU NON PNS DALAM MEMBINA KELUARGA DHARMIKA DI KOTA MATARAM." GANEC SWARA 15, no. 2 (September 11, 2021): 1140. http://dx.doi.org/10.35327/gara.v15i2.229.
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Communications and a man holding a role which is very important in the life of a day man. Due to the communication of man can perform interactions with others. An extension of Hinduism that has the duty to spread the teachings of Hinduism to the people of the Hindu with the purpose of the people Hindu to implement the teachings of religion with good. Communications are carried by extension Hinduism Non PNS in fostering people of Hindu is communication persuasive, communication that aims to influence the people of Hindu especially families darmika to be able to run the teaching of religion in accordance literary religion. The purpose of this research is to describe communication persuasive non-civil servant Hindu religious instructor in fostering a darmika family. The theory that is used in research this is the theory of the theory of change of attitude (attitude change theory). The method that is used in research this is a study of qualitative descriptive with outlines in communication persuasive extension of Hinduism Non PNS in fostering. The collection of data using purposive side. The result of this research is a persuasive communication process for non-civil servant Hindu religious instructors in fostering darmika families. This is done by taking into account the credibility of the communicator, persuasion in verbal and non-verbal contexts, message selection and media use. The effectiveness of communication persuasive in research this is the occurrence of a change in family darmika as srada were done by family darmika is getting stronger, things are seen from the family darmika implement the Tri Hita Karana in life.
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Biela, Bening Salsa, and Muhammad Zainal Muttaqien. "PERSUASIVE COMMUNICATION IN CULT-THEMED MOVIES: A SOCIO-PRAGMATIC STUDY." Mahakarya: Jurnal Mahasiswa Ilmu Budaya 4, no. 1 (June 30, 2023): 11–24. http://dx.doi.org/10.22515/msjcs.v4i1.5186.
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The practice of cults has been proven to be dangerous to the mental health of the victims. This study analyzed and demonstrated some samples of persuasive communication techniques used by cults in recruiting and brainwashing their members in a cult-themed movie and a cult documentary, as well as their effects on the victims and how the victims respond to them. The study used a descriptive qualitative approach, and the data were taken from Midsommar and The Sacrament. The 70 data in words and non-verbal gestures were analyzed with a sociopragmatic approach, particularly Perloff's persuasive communication techniques, Miller's persuasive communication effects, and Cialdini's six basic human tendencies in responding to persuasive communication. This study found that 1) persuasive communication in Midsommar was dominated by using the interpersonal persuasion technique, whereas in The Sacrament was dominated by using the exact message, 2) the shaping effect dominated both movies and 3) the liking tendency dominated both. This study hopes to give an understanding among the readers and society about how persuasive the cults use communication to recruit and brainwash their targets so that they would not fall into the danger of cults in real life Keywords: brainwashing; cult; movie; persuasive communication; socio-pragmatics
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Bakir, Vian, Eric Herring, David Miller, and Piers Robinson. "Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture." Critical Sociology 45, no. 3 (May 15, 2018): 311–28. http://dx.doi.org/10.1177/0896920518764586.
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Organized persuasive communication is essential to the exercise of power at national and global levels. It has been studied extensively by scholars of public relations, promotional culture and propaganda. There exists, however, considerable confusion and conceptual limitations across these fields: scholars of PR largely focus on what they perceive to be non-manipulative forms of organized persuasive communication; scholars of propaganda focus on manipulative forms but tend either to examine historical cases or non-democratic states; scholars of promotional culture focus on ‘salesmanship’ in public life. All approaches show minimal conceptual development concerning manipulative organized persuasive communication involving deception, incentivization and coercion. As a consequence, manipulative, propagandistic organized persuasive communication within liberal democracies is a blind spot; it is rarely recognized let alone researched with the result that our understanding and grasp of these activities is stunted. To overcome these limitations, we propose a new conceptual framework that theorizes precisely manipulative forms of persuasion, as well as demarcating what might count as non-manipulative or consensual forms of persuasion. This framework advances PR and propaganda scholarship by clarifying our understanding of manipulative and propagandistic forms of organized persuasive communication and by providing a starting point for more fully evaluating the role of deception, incentivization and coercion, within contemporary liberal democracies.
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Arifin, Samsul. "PERSUASIVE COMMUNICATION TECHNIQUES." Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam 6, no. 02 (October 6, 2023): 179–88. http://dx.doi.org/10.38073/wasilatuna.v6i02.1279.
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Artikel ini akan membahas tentang Komunikasi Pursuasif yang dilakukan oleh Ali Aziz ketika dia menyampaiakan materi khotbahnya di Masjid Al Akbar Surabaya. Komunikasi persuasif merupakan teknik ceramah untuk mengajak mad'u berbuat kebaikan dengan kalimat-kalimat perintah namun diperhalus. Biasanya komunikasi jenis ini menggunakan pendekatan kepada mad’u secara psikologis. Komunikasi persuasif ini sering digunakan oleh para pendakwah dalam melakukan ceramah. Karena merupakan salah satu cara mudah untuk mendekatkan diri kepada mad'u. Sehingga materi ceramah yang disampaikan dapat dengan cepat dipahami.. Penelitian ini menggunakan pendekatan analisis conten yang ada pada video yang telah diupload oleh admin Al Akbar TV yang berada dibawah naungan dan Kepeengurusan Masjid Al Akbar Surabaya. Hasil dari penelitian ini dai menggunakan berbagai teknik komunikasi persuasif : pertama Teknik pay-off. Kedua Teknik Integrasi. Ketiga, Teknik Arroushing dan yang Keempat Teknik Komunikasi Persuasif icing. Kata Kunci: Dakwah, Persuasif, Komunikasi Persuasif,
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김항중, 허순향, and Seung Kyu Nam. "Persuasive Communication and Sympathetic Communication." Korean Journal of Consumer and Advertising Psychology 16, no. 4 (November 2015): 673–90. http://dx.doi.org/10.21074/kjlcap.2015.16.4.673.
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Vlăduţescu, Ştefan. "Convictive Communication and Persuasive Communication." International Letters of Social and Humanistic Sciences 26 (April 2014): 164–70. http://dx.doi.org/10.18052/www.scipress.com/ilshs.26.164.
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The study starts from the identification of the discourses and conversations ongoing existence of two ways of communication processes. On the one hand, some processes are structured by concatenating rational arguments; arguments are often natural logic and occasionally may be of formal logic. On the other hand, other processes are directed and developed communication based on emotional arguments. In relation to the type of arguments that are used in communication delimit two types of communication: convictive communication and persuasive communication. The two types are found rarely in pure configuration. In the current communication the two intersect. Convictive or persuasive character of a statement is given by the predominance of one or other type of arguments.
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Ivanova, Antoniya. "Gathering Empirical Information and Analysis of Strategies and Techniques of Persuasive Communication." Postmodernism Problems 13, no. 2 (August 7, 2023): 230–47. http://dx.doi.org/10.46324/pmp2302230.
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The paper examines persuasive techniques and strategies in social situations, focusing on persuasion as the result of both cognitive and emotional processes. Means of persuasion are a major focus of research in the present work. Psychological processes and behavior as part of persuasion are of research interest in the field of persuasive communication. For this reason, the article focuses on the types of behavioral strategies and attitudes, considering the means of persuasion in rational and emotional appeal. The characteristics of the message are a major tool for achieving the goal of gaining consent or agreement in interpersonal relationships. The subject of the first part of the study is the six principles of influence by Robert Cialdini, 2006, highlighting their main applications in communication. An attempt was made to highlight linguistic active techniques, and based on Lamb's (2019) theory, 21 characteristics of persuasive techniques were examined. The main focus of this article is the examination of effective methods of persuasion between two active parties - a communicator and a target group.
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Vlăduţescu, Ştefan. "Actants of Manipulative Communication." International Letters of Social and Humanistic Sciences 40 (September 2014): 41–47. http://dx.doi.org/10.18052/www.scipress.com/ilshs.40.41.
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The study starts from assumption that together with disinfomation, intoxication, and propaganda, the manipulation is a form of persuasion, a form of persuasive communication. The manipulation is a communicative action. By the way of meta-analytical method, we emphasize some ideas. The royal way of promoting the decisive interests is manipulation-, often accompanied by constraints and violence. The world is divided into amateur manipulators and professional manipulators. Professionals are those whose job is exactly to get something from the others. The action of manipulation is not an activity performed on inspiration, randomly and by ear. Manipulation is a structured, organised and planned persuasive intervention. As actants of manipulative communication are retained journalists, priests, businessmen, sellers, scholars, teachers, artists, writers, notabilities.
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Muhammad Randicha Hamandia. "Strategi Komunikasi Persuasif Lurah Taba Lestari Dalam Meningkatkan Kesadaran Pola Hidup Sehat Di Era New Normal." Alamtara: Jurnal Komunikasi dan Penyiaran Islam 6, no. 1 (June 30, 2022): 45–57. http://dx.doi.org/10.58518/alamtara.v6i1.939.
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The purpose of this study is to find out how the image of awareness of the healthy lifestyle of the Taba Lestari village community before a persuasive communication strategy is applied, to find out how the Taba Lestari village head's persuasive communication strategy is to increase awareness of a healthy lifestyle in the new normal era, and to find out how the picture of awareness pattern healthy life of the Taba Lestari village community after the persuasive communication strategy was applied. The theory used in this research is the theory of persuasive communication strategy by Melvin L. Defluer and Sandra J. Ball-Roceach. This study uses qualitative methods with data collection techniques through observation, interviews, and documentation. The results of research that have been carried out in describing the awareness of people's lifestyles before the existence of a persuasive communication strategy, people have implemented a healthy lifestyle, but people are not fully aware of it. In psychodynamic strategies that involve emotional and cognitive factors in society in persuasion. Sociocultural strategies take advantage of environmental factors rather than society. The meaning construction strategy focuses more on providing understanding to persuade by manipulating words and attracting attention without changing a meaning. An illustration of awareness of a healthy lifestyle after the implementation of persuasive strategy communication that is carried out to increase awareness of a healthy lifestyle in the new normal era.
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Vlăduţescu, Ştefan. "Persuasion and the Hygiene of Communication." International Letters of Social and Humanistic Sciences 35 (July 2014): 86–94. http://dx.doi.org/10.18052/www.scipress.com/ilshs.35.86.
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The study starts from the observation that in everyday life persuasion is inevitable. Under this premise is investigating the negative effects of persuasion through seduction and deceit. To eradicate diseases induced by persuasion would be needed a medicine of communication. As is inevitable, persuasion should be accepted: people have to get used to live with persuasion. As such, it must be taken into account if not eradicate, at least mitigate the negative effects of persuasion. The best tool for such an approach would be “hygiene of communication” in which to assess rationally persuasive elements of communication.
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Sofjan, Stella, and Rezi Erdiansyah. "Dinamika Pengaruh Komunikasi Persuasif terhadap Kepercayaan Nasabah dalam Konteks Industri Asuransi." Kiwari 3, no. 3 (September 2, 2024): 553–59. http://dx.doi.org/10.24912/ki.v3i3.32029.
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The use of persuasive communication is very much needed by insurance companies to rebuild the trust of insurance customers. In the context of business work, including marketing, advertising, product promotion, and also in the insurance industry. The purpose of this study is to determine and analyze the effect of persuasive communication on insurance customer trustResearchers use persuasive communication theory and consumer trust theory. The research approach applied is quantitative, and data is collected through the application of questionnaires. This study took a sample of 100 respondents, with the distribution of questionnaires conducted using google forms, with the condition that respondents are residents who use insurance products and aged 17-35 years. Data analysis using the program SPSS ver 26. The results of the study showed that persuasive communication has an influence on insurance customer trust as much as 83%. Persuasive communication in the insurance company environment is an important element in efforts to change the perception, mindset, and behavior of potential customers regarding insurance, especially to gain interest from those who were previously less interested. Penggunaan komunikasi persuasif sangat dibutuhkan oleh perusahaan asuransi untuk membangun kembali kepercayaan nasabah asuransi. Dalam konteks pekerjaan bisnis, termasuk marketing, advertising, promosi produk, dan juga dalam industri asuransi. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh komunikasi persuasif terhadap kepercayaan nasabah asuransi. Peneliti menggunakan teori komunikasi persuasif dan teori kepercayaan konsumen. Pendekatan penelitian yang diterapkan adalah kuantitatif, dan data dikumpulkan melalui penerapan kuisioner. Penelitian ini mengambil sampel 100 responden, dengan penyebaran kuisioner yang dilakukan menggunakan google form, dengan syarat menjadi responden adalah populasi yang menggunakan produk asuransi dan berusia 17-35 tahun. Analisis data menggunakan program SPSS ver 26. Hasil dari penelitian menunjukkan bahwa komunikasi persuasif memiliki pengaruh terhadap kepercayaan nasabah asuransi sebanyak 83%. Komunikasi persuasif di lingkungan perusahaan asuransi merupakan elemen penting dalam usaha mengubah persepsi, pola pikir, dan perilaku calon nasabah terkait asuransi, terutama untuk mendapatkan minat dari mereka yang sebelumnya kurang tertarik.
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Putrianti, Flora Grace, and Sri Muliati Abdullah. "Increase The Productivity of Financial Advisors' Work Through Persuasive Communication." Psikostudia : Jurnal Psikologi 11, no. 1 (March 17, 2022): 169. http://dx.doi.org/10.30872/psikostudia.v11i1.7306.
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This study aims to determine the effect of persuasive communication training to increase work productivity in Financial Advisors at Koperasi X. The hypothesis of this research is that the work productivity of Financial Advisors after participating in persuasive communication training increases than the work productivity of Financial Advisors before participating in persuasive communication training. This research is an experimental study using a pretest-posttest only one grup design. The number of subjects in the sample of this research were 14 people in the experimental group. The methods of data collection using data on the ratio of work productivity of Cooperative X. The data analysis technique used the Wilcoxon statistical technique. The results of the analysis of both obtained Z value = -3.297 with p value = 0.001 (p<0.05). This means that there is an increase in work productivity in the research subject between before and after persuasive communication training. Subjects after being given training have a higher work productivity score than before given training. Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan komunikasi persuasif untuk meningkatkan produktivitas kerja pada Financial Advisor di Koperasi X. Hipotesis penelitian ini adalah produktivitas kerja Financial Advisor setelah mengikuti pelatihan komunikasi persuasif meningkat daripada produktivitas kerja Financial Advisor sebelum mengikuti pelatihan komunikasi persuasif. Penelitian ini merupakan penelitian eksperimen dengan menggunakan pretest-posttest only one grup design. Jumlah subjek pada sampel penelitian ini adalah sebanyak 14 orang kelompok eksperimen. Metode pengumpulan data menggunakan data rasio produktivitas kerja Koperasi X. Teknik analisis data menggunakan teknik statistik Wilcoxon. Hasil analisis keduanya diperoleh nilai Z = -3,297 dengan nilai p = 0,001 (p<0,05). Hal ini berarti ada peningkatan produktivitas kerja pada subjek penelitian antara sebelum dan sesudah pelatihan komunikasi persuasif. Subjek sesudah diberi pelatihan memiliki skor produktivitas kerja lebih tinggi daripada sebelum diberi pelatihan.
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Han, Xilin. "The Impact of Narrative Persuasion on Enhancing Persuasive Effectiveness in Films: A Case Study of The Wandering Earth." Transactions on Social Science, Education and Humanities Research 10 (August 29, 2024): 13–24. http://dx.doi.org/10.62051/vavws810.
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This study explores the impact of narrative persuasion in films on persuasive effectiveness, using a survey to investigate the narrative persuasion effects of the Chinese sci-fi film The Wandering Earth. The research found that the film's complex narrative structure and rich character development effectively enhance emotional resonance, making it easier for audiences to immerse themselves in the film's plot, thereby improving persuasive effectiveness. Compared to Chinese audiences, foreign audiences showed more positive story liking and character identification, and lower levels of perceived persuasive intent and persuasion resistance. This indicates different effects of the film on international audiences. This study summarizes the successful experience of The Wandering Earth in international communication, providing theoretical and practical references for understanding how films can achieve better persuasive effects in the context of globalization.
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Yaffe, Philip. "Techniques of persuasive communication." Ubiquity 2007, December (December 2007): 1–4. http://dx.doi.org/10.1145/1345073.1331967.
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Hamilton, Craig. "Book Review: Persuasive Communication." Discourse & Society 16, no. 6 (November 2005): 849–50. http://dx.doi.org/10.1177/095792650501600606.
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Sakhinah, Siti, and Armawati Arbi. "Persuasive Strategic Communication: Tabligh in Komunitas Anak Muda Berhijrah or Hijrah Youth Community." Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan 23, no. 1 (December 3, 2019): 22–39. http://dx.doi.org/10.15408/dakwah.v23i1.13925.
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AbstractThe phenomenon of hijrah is becoming a trend among youth today. This study is aims to find out the persuasive communication strategies of Terang Jakarta, an Islamic youth community, to persuade youth to do hijrah through new media (social media), non-media, and their relevance to Islamic persuasive communication. This study uses qualitative research method with a descriptive approach. The results of this study are that three persuasive communication strategies can be applied both in new media and non-media. New media serves as the first gate of Tabligh, where the uses of graphics design and language are the main focus. Afterwards, non-media or face-to-face communication used as a continuation of da’wah through new media, is easier to build emotional relationships and persuasive youth here. Then, the psychodynamic strategy is the most strategies that can be applied both through new media and non-media.AbstrakFenomena hijrah menjadi tren di kalangan anak muda saat ini. Penelitian ini bertujuan mengetahui strategi komunikasi persuasif Terang Jakarta, sebuah komunitas pemuda Islam, untuk mengajak pemuda berhijrah melalui media baru, non media, dan apa relevansinya dengan komunikasi persuasif Islam. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Hasil dari penelitian ini adalah tiga strategi komunikasi persuasif dapat diterapkan baik di media baru maupun non media. Media baru (media sosial) merupakan pintu gerbang pertama Tabligh, di mana penggunaan desain grafis dan bahasa menjadi fokus utamanya. Setelah itu, komunikasi non media atau komunikasi tatap muka yang digunakan sebagai kelanjutan dakwah melalui media baru, lebih mudah untuk membangun hubungan emosional dan persuasif remaja di sini. Kemudian, strategi psikodinamik merupakan strategi yang paling banyak diterapkan baik melalui media baru maupun non media.
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Chatzisarantis, Nikos L. D., and Martin S. Hagger. "Effects of a Brief Intervention Based on the Theory of Planned Behavior on Leisure-Time Physical Activity Participation." Journal of Sport and Exercise Psychology 27, no. 4 (December 2005): 470–87. http://dx.doi.org/10.1123/jsep.27.4.470.
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Two persuasive communications were developed to assess the utility of an intervention based on the Theory of Planned Behavior in promoting physical activity attitudes, intentions, and behavior. One persuasive communication targeted modal salient behavioral beliefs (salient belief condition) while the other persuasive communication targeted nonsalient behavioral beliefs (nonsalient belief condition). Results of an intervention study conducted on young people (N = 83, mean age 14.60 yrs, SD = .47) indicated that participants who were presented with the persuasive message targeting modal salient behavioral beliefs reported more positive attitudes (p < .05) and stronger intentions (p = .059) than those presented with the message targeting nonsalient behavioral beliefs. However, neither communication influenced physical activity participation (p > .05). Path analysis also indicated that the effects of the persuasive communication on intentions were mediated by attitudes and not by perceived behavioral control or subjective norms.
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Marafa, Hamza. "Strengthening the Quest for Sustainable Development Through Persuasive Climate Argumentation." International Journal of Development and Economic Sustainability 12, no. 1 (January 15, 2024): 1–11. http://dx.doi.org/10.37745/ijdes.13/vol12n1111.
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This study explored the nexus between framing, persuasion and the quest for sustainable development in a competitive policy debate setting using content analysis approach. Evidence from the analysis reveals several insights about the underlying mechanism that governs persuasive climate argumentation which shapes sustainable development trajectory. First, the study showed that arguers construct arguments that appeals to logos as a major persuasion strategy. Second, it demonstrated how persuasion strategy entrench a culture of persuasion in climate debates. Third, it found a discordant relationship between fallacies and persuasion strategy in climate argumentation, which jeopardises arguments' persuasive power. Finally, the study evaluated how tensions in the mainstream socio-economic and environmental ecosystem creeps into climate arguments and limit persuasive power of climate arguments. These are regarded as reflective pattern of climate argumentation that are capable of stimulating behavioural change and communication strategies for sustainable development.
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Ristić, Predrag. "Use of motivational persuasive factors in advertisements." Ekonomski izazovi 13, no. 25 (2024): 1–20. http://dx.doi.org/10.5937/ekoizazov2425001r.
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The goal of market communications is for the advertiser to convince the recipient, i.e. the consumer, to accept his commercial offer and to choose his among the multitude of similar, competing products or services. Advertising is a key phase of the marketing process and success on the market depends on its effectiveness. In order to carry out persuasion, it is necessary to know all the factors in the communication process and their characteristics. It is necessary to analyze all the relevant features of the message sender, the transmission channel and most of all the receiver in the process of audio-visual communication using theories that explain the process of communication, theories that can be used to determine and predict the reactions of recipients to various types and forms of information, their psychological and motivational factors in the decision-making process and determining their practical application to market persuasion. Determining the characteristics and attitudes of consumers, their motivational mechanisms and needs and using or changing them or creating new ones by the market communicator-advertiser is a key condition that needs to be fulfilled in order to achieve successful persuasion, i.e. marketing of a product, service or idea. For this purpose, the application of psychological mechanisms in advertising and persuasion based on them is the only effective tool and as such a necessary element of persuasion through audio-visual media. Emotional factors -humor, fear, pleasure and Ego have a key influence on the effectiveness of persuasive commercial messages and their use in market communications is significant.
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Zhu, Zicheng, Shiyu Liu, and Renwen Zhang. "Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review." Journal of Medical Internet Research 25 (October 13, 2023): e48508. http://dx.doi.org/10.2196/48508.
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Background The ubiquity of short videos has demonstrated vast potential for health communication. An expansion of research has examined the persuasive effect of health communication in short videos, yet a synthesis of the research is lacking. Objective This paper aims to provide an overview of the literature by examining the persuasive effect of health communication in short videos, offering guidance for researchers and practitioners. In particular, it seeks to address 4 key research questions: What are the characteristics of short videos, samples, and research designs in short video–based health communication literature? What theories underpin the short video–based health communication literature? What are the persuasive effects of health communication in short videos? and What directions should future research in this area take? Methods Following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines, an electronic search of 10 databases up to March 10, 2023, generated 4118 results. After the full-text screening, 18 articles met the eligibility criteria. Results The current research lacks a uniform definition of short videos, demonstrates sample biases in location and education, and adopts limited methodologies. Most studies in this synthesis are theoretically grounded or use theoretical concepts, which are predominantly well examined in persuasion research. Moreover, relevant topics and suitable themes are effective in persuasive health communication outcomes, whereas the impact of diverse narrative techniques remains ambiguous. Conclusions We recommend that future research extends the definition of short videos beyond time constraints and explores non-Western and less-educated populations. In addition, researchers should consider diverse methods to provide a more comprehensive examination and investigate the impact of audience targeting and narrative techniques in short video health communication. Finally, investigating how the unique aspects of short videos interact with or challenge traditional persuasion theories is essential.
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Umar Farouq, Haruna, and Mat Taib Pa. "Media Expectations; The Rhetoric of Persuasive Speech." Al-Dad Journal 5, no. 1 (November 8, 2021): 98–108. http://dx.doi.org/10.22452/aldad.vol5no1.8.
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The goal of this study is to look into the concept of persuasive rhetoric from the perspective of current realism and life expectations. In the past, Arab scholars used communication and comprehension philosophy as an effective means of understanding and comprehending through accurate awareness of the eloquence of persuasive discourse; thus, they initiated, developed, and engaged with it through the concept of the terms; “the signification of the word on the meaning” or “the signification of the signifier (Ad-daal) on the eloquence of persuasive discourse.” The argument applies to awareness and understanding of some of the circumstances, relationships, events, and conditions surrounding the persuasive discourse, as well as awareness of similar emergency conditions through explicit and implicit interpretation, making the persuasive discourse a necessary outlet for reporting and persuasion between the sender and the addressee. As a result, this current study contributes to the study of Arabic rhetoric from the perspective of mental attribution or mental importance, employing persuasion and informative techniques
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Lyle, Alexis A. "Logical Argumentation and Persuasion in Interpersonal Communication." Journal of Linguistics and Communication Studies 3, no. 2 (June 2024): 67–70. http://dx.doi.org/10.56397/jlcs.2024.06.09.
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Logical argumentation and persuasion are pivotal components of effective interpersonal communication. This paper examines the principles and methods of logical argumentation, the role of persuasion in communication, and how these elements intertwine to enhance understanding and influence within personal and professional interactions. By analyzing theoretical frameworks and practical applications, this paper elucidates the mechanisms through which logical argumentation and persuasive techniques can be employed to improve communication outcomes. The integration of logical, emotional, and ethical appeals is explored, highlighting their combined impact on fostering better relationships, decision-making, and influence.
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Nelansari, Zahra Fuadah, and Sri Surjani Tjahjawati. "Analisis Efektivitas Pesan Kampanye Peningkatan Keselamatan di Perlintasan Sebidang PT KAI Daop 2 Bandung." Jurnal Komunikasi Nusantara 4, no. 2 (December 6, 2022): 223–36. http://dx.doi.org/10.33366/jkn.v4i2.160.
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Persuasive communication through the #DisiplinPerlintasan social campaign is a strategy to raise motorists’s self-awareness to change their behavior into discipline in railroad crossings. This campaign is become the Sustainability Support Program for PT Kereta Api Indonesia (Persero) with the Directorate General of Transportation's program, "Roadmap To Zero Accident". This research aims to analyze the effectiveness of persuasive communication from designing campaign message, namely verbalization, visualization, illustratios, and five types of message appeals. The research method used is a quantitative method with descriptive statistical approach using persuasion communication effects which are interpreted through the analysis of the campaign messages content according to Onong U. Effendy and Antar Venus. Data collection techniques using a questionnaire research instrument. The result showed that the campaign message design strategy had a "high" level of effectiveness on cognitive, affective, and conative effects. Motorcyclists are affected by the persuasion effect of campaign which makes them understand the objectives of the campaign, feel empathy for the message, and motivated to change behavior that is in line with the purpose of the campaign. It was concluded that all indicators of messages content used became an effective element in creating campaign persuasion effects that build changes in the motorists’s behavior.
Abstrak
Komunikasi persuasi melalui kampanye sosial #DisiplinPerlintasan merupakan strategi untuk membangkitkan kesadaran diri pengendara bermotor agar mengubah perilakunya menjadi disiplin di area perlintasan sebidang. Kampanye ini sebagai implementasi Program Pendukung Keberlanjutan PT Kereta Api Indonesia (Persero) yang sesuai dengan program Dirjen Perhubungan, “Roadmap To Zero Accident”. Penelitian ini bertujuan untuk menganalisis efektivitas komunikasi persuasi dari perancangan pesan kampanye yang meliputi indikator verbalisasi, visualisasi, ilustrasi, dan lima jenis imbauan pesan. Metode penelitian yang digunakan adalah metode kuantitatif pendekatan statistik deskriptif menggunakan efek komunikasi persuasi yang diinterpretasikan melalui analisis isi pesan kampanye menurut Onong U. Effendy dan Antar Venus. Teknik pengumpulan data memanfaatkan instrumen penelitian angket/kuesioner. Hasil penelitian menunjukkan bahwa strategi perancangan pesan kampanye memiliki tingkat efektivitas “tinggi” terhadap efek kognitif, efek afektif, dan efek konatif. Pengendara bermotor terpengaruh efek persuasi kampanye yang menjadikannya paham atas tujuan kampanye, merasa empati terhadap pesan, hingga membentuk perilaku yang sesuai dengan tujuan kampanye. Disimpulkan bahwa seluruh indikator isi pesan yang digunakan, menjadi unsur efektif dalam menciptakan efek komunikasi persuasi kampanye yang membangun perubahan perilaku pengendara bermotor.
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Ermairel Salim. "TEKNIK KOMUNIKASI PERSUASIF PENGURUS PANTI ASUHAN AL AKBAR PEKANBARU." JURNAL SOSIO-KOMUNIKA 1, no. 1 (May 20, 2022): 107–15. http://dx.doi.org/10.57036/jsk.v1i1.16.
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The purpose of this study was to determine persuasive communication techniques for the administrators of the Pekanbaru Al Akbar Orphanage. Researchers used persuasive communication theory. This research method is descriptive with a qualitative approach. This research is a persuasive communication technique that needs to be applied to influence in a better direction. With persuasive communication techniques communicators can increase knowledge and change a person's attitude. Persuasive communication techniques are indispensable in conveying messages to children and adolescents. With persuasive communication techniques, communication becomes familiar, friendly, fun. Good persuasive communication techniques for children and adolescents are easy to digest the message content desired by communicators and motivate them at Al Akbar Orphanage Pekanbaru. The persuasive technique used is the management of the Al Akbar Orphanage using persuasive techniques, namely association techniques, integration techniques, reward techniques, ordering techniques so that the message conveyed by the Al Akbar Orphanage can be conveyed to foster children and can be digested properly so that they can be understood. guide and motivate foster children towards a better direction.
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Ryłko-Kurpiewska, Anna. "Pragmatyczne uwarunkowania zmian w komunikacji reklamowej na podstawie wybranych przykładów." Poradnik Językowy, no. 3/2023(802) (March 31, 2023): 22–36. http://dx.doi.org/10.33896/porj.2023.3.2.
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This article presents an array of changes undergone by advertising communication over years under the influence of the knowledge of the structure of persuasive messages, attentional mechanisms, and learning theory. What turned out to be characteristic was that the devices applied in messages point to the constituƟ on of a certain grammar of persuasion subordinated to impression-based rules of reception, which is related to the use of signs that are perceptible for the recipient and oriented towards the intended reconstruction of a message. The conclusions presented in the text arise from the comparative analysis of 278 TV commercials broadcast in Public Television in 2007 and 2022. The collected material is presented against analyses of selected press advertisements of the 1930s. The sampling was purposeful and resulted from an attempt to analyse the phenomenon and its specific nature. The research method was an analysis of the persuasive potential of a message for the purpose of assessing the effectiveness of its impact on the recipient. The research tools employed were open networking systems and IT tools enabling textual data analysis. Keywords: advertising – communication – persuasive potential – recipient engagement – advertising memory
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Permatasari, Yunita, and Sophia Bernadette. "Analisis Pesan Persuasif Yang Dibangun Oleh Kementerian Kesehatan Melalui Video Cegah, Lawan, Obati Diabetes Di Youtube." SOSIO DIALEKTIKA 5, no. 2 (December 7, 2020): 40. http://dx.doi.org/10.31942/sd.v5i2.3874.
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Abstract
Health messages are important in the field of public health to encourage behavior change. In 2017, through a “Prevent, Treat, Fight Diabetes” Campaign initiated by the Ministry of Health of the Republic of Indonesia, the Government uploaded a digital video public service advertisement through a you tube account with the username of the Ministry of Health's P2PTM Directorate. This research was conducted to understand how the Persuasion Technique used by the Ministry of Health in building messages contained in the communication campaign carried out through the video. The main question in this connection is how the persuasion technique used in the health campaign "Prevent, Treat, Fight Diabetes" conducted by the Ministry of Health in persuading message recipients? To find out how the Persuasion Technique of a health campaign persuasion message carried out by the Ministry of Health in the “Prevent, Treat, Fight Diabetes” campaign by the Ministry of Health in persuading message recipients, this study uses the theory of Campaign Communication, Social Campaigns, and Persuasion Techniques with a fear approach. to analyze the elements in a persuasive message from the Ministry of Health.
Keywords: Persuasive Communication, Persuasion Techniques, Health Campaigns, Ministry of Health
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Syamsuddin, Akbar, and Samsinar S. "Persuasive Communication in an Educational Perspective." Palakka : Media and Islamic Communication 2, no. 2 (December 31, 2021): 85–98. http://dx.doi.org/10.30863/palakka.v2i2.2300.
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This study discusses the concept of persuasive communication from an educational perspective, the importance of persuasive communication in education, the obstacles experienced by teachers in applying persuasive communication and persuasive communication models in education. This research is library research with descriptive-qualitative approach. The method and analysis used is inductive qualitative analysis. Inductive qualitative data analysis is an analysis based on the data obtained, then developed into answers to the problems in this study, and searched for data repeatedly so that the data collected can be known to be accepted or rejected. The results of the study indicate that persuasive communication in education is a communication interaction that occurs between teachers and students in an educative and humanistic manner with the aim of changing the attitudes, behavior and views of students so that learning activities run well and achieve the learning objectives that have been set. There are several teacher barriers in persuasive communication, namely biological, psychological, and gender barriers, both from the teachers themselves and from students. Furthermore, persuasive communication is very important for students because it will improve students' cognitive and social abilities, generate learning motivation and students' self-confidence and provide benefits, maintain and improve positive relationships and attitudes between teachers and students. Teachers can apply this persuasive communication by adjusting to learning situations and conditions through various models, both equation models, separate balanced, unbalanced separately, monopoly, linear, interactive and transactional.
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Rumahorbo, Karinda Amilia, and Intan Mutiaz. "Adolescent Responses to the Social Campaign Video on Kemdikbud.RI Account about Cyber-sexual Harassment." IJVCDC (Indonesian Journal of Visual Culture, Design, and Cinema) 2, no. 1 (May 5, 2023): 107–16. http://dx.doi.org/10.21512/ijvcdc.v2i1.8239.
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The primary purpose of a social campaign is to change a person's behavior or attitude regarding some social issues under the message conveyed by the communicator. It is described as persuasive communication. Furthermore, this study aimed to analyze the video content of the #GerakBersama social campaign from the cerdasberkarakter.kemdikbud.ri account about cyber sexual harassment and the audience's responses to the campaign related to awareness of this new phenomenon on social media. This study used mixed methods with data collection through in-depth interviews and surveys to obtain a thorough understanding from audiences and advertising experts regarding video advertising messages. The authors used Aristotle's theory of persuasion communication with three main pillars, namely ethos, pathos, logos, and the AISAS communication model to analyze the responses of the campaign video. These theories were processed and modified to obtain conclusions about the target audience's response to social advertisement videos regarding cyber-sexual harassment and to identify persuasive communication strategies in social campaigns as a reference for advertising professionals and academics in responding to new social problems in online media. The study results were also expected to reference further communication strategies and understanding related to persuasive communication in advertising and social campaigns.
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Hanana, Alna, Novi Elian, and Revi Marta. "Strategi Komunikasi Persuasif Dalam Menciptakan Masyarakat Sadar Wisata Di Kawasan Wisata Pantai Padang, Kota Padang." Jurnal Ilmu Sosial Mamangan 6, no. 1 (June 20, 2017): 34–46. http://dx.doi.org/10.22202/mamangan.v6i1.1886.
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Tourism is an important asset to regional income and a place of creativity promote the region characteristics. This study aims to analyze persuasive communication strategy conducted by Government, analyzing the communication barriers that occur in the process of forming a tourism conscious society, and purpose the mode of persuasive messages and effective communication media designed to build a tourism conscious society. This study uses a qualitative approach to get the facts from the symptoms that exist and seek information factually. The results show the main persuasive communication strategy undertaken by the government is forming a ‘pokdarwis’ (tourism awareness group). However, this strategy can still be used in various forms, such as: pokdarwis has not acted as an agent of change, unclear tasks distribution in pokdarwis group, un-maximized media, uncontinuity press release, and no synergy among stakeholders. A persuasive message form that can be designed to maximize this communication strategy can be a one-sided and two-sided message. The good government and groups that have been formed this hopefully can use the media consistently so that messages can reach various layers of society. Media that could be matches with the target audience were print media media, outdoor media, group communication media, personal communication channels and internet. Pariwisata merupakan asset yang sangat penting dalam menyumbang terhadap pendapatan daerah dan ajang kreativitas untuk memperkenalkan ciri khas daerah. Untuk itu, penting strategi komunikasi persuasif sebagai faktor penarik kunjungan wisatawan. Penelitian ini bertujuan menganalisis strategi komunikasi persuasif yang dilakukan oleh Pemerintah Kota Padang, hambatan komunikasi dalam proses pembentukan masyarakat sadar wisata, dan menawarkan pesan persuasif dan media komunikasi efektif yang dapat dirancang untuk membentuk masyarakat sadar wisata. Penelitian ini menggunakan pendekatan kualitatif untuk memperoleh fakta-fakta dari gejala-gejala yang ada dan mencari keterangan secara faktual. Hasil penelitian menunjukkan strategi komunikasi persuasif utama yang dilakukan oleh pemerintah berupa pembentukan pokdarwis (kelompok sadar wisata). Strategi ini masih menemui berbagai hambatan dalam pelaksanaannya, seperti: pokdarwis belum bertindak sebagai agent of change, tidak duduknya tugas di kelompok pokdarwis, media yang belum dimaksimalkan, tidak adanya kontinuitas press release, dan tidak adanya sinergi antar stakeholder. Bentuk pesan persuasif yang dapat dirancang untuk memaksimalkan strategi komunikasi ini bisa berupa one-side issue dan two-side issue message. Media yang cocok dengan target khalayaknya di antaranya media cetak, media luar ruang, media komunikasi kelompok, saluran komunikasi pribadi dan internet.
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Hanana, Alna, Novi Elian, and Revi Marta. "Strategi Komunikasi Persuasif Dalam Menciptakan Masyarakat Sadar Wisata Di Kawasan Wisata Pantai Padang, Kota Padang." Jurnal Ilmu Sosial Mamangan 6, no. 1 (June 20, 2017): 34. http://dx.doi.org/10.22202/mamangan.1886.
Full textAbstract:
Tourism is an important asset to regional income and a place of creativity promote the region characteristics. This study aims to analyze persuasive communication strategy conducted by Government, analyzing the communication barriers that occur in the process of forming a tourism conscious society, and purpose the mode of persuasive messages and effective communication media designed to build a tourism conscious society. This study uses a qualitative approach to get the facts from the symptoms that exist and seek information factually. The results show the main persuasive communication strategy undertaken by the government is forming a ‘pokdarwis’ (tourism awareness group). However, this strategy can still be used in various forms, such as: pokdarwis has not acted as an agent of change, unclear tasks distribution in pokdarwis group, un-maximized media, uncontinuity press release, and no synergy among stakeholders. A persuasive message form that can be designed to maximize this communication strategy can be a one-sided and two-sided message. The good government and groups that have been formed this hopefully can use the media consistently so that messages can reach various layers of society. Media that could be matches with the target audience were print media media, outdoor media, group communication media, personal communication channels and internet. Pariwisata merupakan asset yang sangat penting dalam menyumbang terhadap pendapatan daerah dan ajang kreativitas untuk memperkenalkan ciri khas daerah. Untuk itu, penting strategi komunikasi persuasif sebagai faktor penarik kunjungan wisatawan. Penelitian ini bertujuan menganalisis strategi komunikasi persuasif yang dilakukan oleh Pemerintah Kota Padang, hambatan komunikasi dalam proses pembentukan masyarakat sadar wisata, dan menawarkan pesan persuasif dan media komunikasi efektif yang dapat dirancang untuk membentuk masyarakat sadar wisata. Penelitian ini menggunakan pendekatan kualitatif untuk memperoleh fakta-fakta dari gejala-gejala yang ada dan mencari keterangan secara faktual. Hasil penelitian menunjukkan strategi komunikasi persuasif utama yang dilakukan oleh pemerintah berupa pembentukan pokdarwis (kelompok sadar wisata). Strategi ini masih menemui berbagai hambatan dalam pelaksanaannya, seperti: pokdarwis belum bertindak sebagai agent of change, tidak duduknya tugas di kelompok pokdarwis, media yang belum dimaksimalkan, tidak adanya kontinuitas press release, dan tidak adanya sinergi antar stakeholder. Bentuk pesan persuasif yang dapat dirancang untuk memaksimalkan strategi komunikasi ini bisa berupa one-side issue dan two-side issue message. Media yang cocok dengan target khalayaknya di antaranya media cetak, media luar ruang, media komunikasi kelompok, saluran komunikasi pribadi dan internet.
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Muhammad Rizkyka Aghnia Robbani and Askurifai Baksin. "Representasi Komunikasi Persuasif Kepahlawanan Buya Hamka." Bandung Conference Series: Communication Management 4, no. 2 (August 14, 2024): 610–14. http://dx.doi.org/10.29313/bcscm.v4i2.14281.
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Abstract. Basically humans need communication in dealing with daily life, involving various types of either messages or media. One of the important types of communication in persuasive communication, which has the aim of adjusting individuals they feel and are encouraged to achieve certain goals. Persuasive communication can occur in a variety of contexts, not only during interactions, but also in various circumstances where individuals have certain goals and seek to motivate others to support their achievement. For example, as shown by Buya Hamka in the film “Buya Hamka Vol.I” when he tired to mobilize support for his struggle. This research aims to understand the persuasive communication carried out by Buya Hamka as a hero. This research uses a qualitative method with a Roland Barthes semiotic approach that focuses on the meaning of denotation, connotation, and myth. Abstrak. Pada dasarnya manusia memerlukan komunikasi dalam menghadapi keseharian, melibatkan macam-macam jenis baik itu berupa pesan atau media. Salah satunya jenis komunikasi yang penting adalah komunikasi persuasif, yang memiliki tujuan untuk penyesuaian individu mereka merasa dan didorong unutuk mencapai tujuan tertentu. Komunikasi persuasif bisa terjadi dalam berbagai konteks, tidak hanya saat berinteraksi, tapi juga dalam berbagai keadaan di mana individu memiliki sasaran tertentu serta berupaya memotivasi orang lain untuk mendukung pencapaiannya. Contohnya, seperti yang ditunjukkan oleh Buya Hamka dalam Film "Buya Hamka Vol.I" ketika ia berusaha memobilisasi dukungan untuk perjuangannya. Penelitian ini bertujuan untuk memahami komunikasi persuasif yang dilakukan oleh Buya Hamka sebagai seorang pahlawanan. Penelitian ini menggunakan metode kualitatif dengan pendekatan semiotika Roland Barthes yang memfokuskan pada pemaknaan denotasi, konotasi, serta mitos.
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Mayuuf, Hussain Hameed, and Sally Hussain. "Persuasion in Social Speeches." Manar Elsharq Journal for Literature and Language Studies 2, no. 2 (May 12, 2024): 8–13. http://dx.doi.org/10.56961/mejlls.v2i2.621.
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The study of the political speeches has drawn the attention of scholars since its revelation up to the present day. Many scholars have attempted to study specific features of it. One of these features that has been at the core of interest is persuasion. This research was aimed to elaborate on the concept of persuasion in the political speeches and to find out the persuasive strategies used in the speeches of queen Rania (queen of the Hashemite kingdom of Jordan) The study has confined itself to three main objectives. These are discussing the concept of persuasion as manifested in the political speeches, Identifying the persuasive strategies used, and naming the most common and the least common ones. By using a model based on persuasive communication theory and other related concepts, researcher analyzed the data using quantitative-qualitative research method. The analysis started with a comprehensive reading of queen Rania speech and then identifying the tokens of persuasive strategies. The results were put in numerical form and discussed both quantitively and qualitatively. The study findings show that persuasion is one of the basic concepts in the political speeches due to the nature of this text which aimed at persuading people to follow the righteous course of action and belief. It is also found that all the persuasive strategies included in the model appeared in the text under study. Finally, the study revealed that metaphor is the most commonly used persuasive strategies while personification is the least.
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Chernyavskaya, Valeria E., and Natalia E. Gorshkova. "Visual metaphor in persuasive communication." Izvestia: Herzen University Journal of Humanities & Sciences, no. 202 (2021): 175–82. http://dx.doi.org/10.33910/1992-6464-2021-202-175-182.
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Clarke, Angela. "Changing attitudes through persuasive communication." Nursing Standard 13, no. 30 (April 14, 1999): 45–47. http://dx.doi.org/10.7748/ns1999.04.13.30.45.c7467.
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Kim, Tan Beng, and Richard S. T. Tay. "PERSUASIVE COMMUNICATION AND SINGAPORE ENTREPRENEURS." Journal of Small Business & Entrepreneurship 10, no. 3 (January 1993): 77–90. http://dx.doi.org/10.1080/08276331.1993.10600430.
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