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Relevant bibliographies by topics / Persuasive effect

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Academic literature on the topic 'Persuasive effect'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "Persuasive effect"

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Wu, Ting, and Guang Yu. "Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China." Behavioral Sciences 14, no. 10 (2024): 885. http://dx.doi.org/10.3390/bs14100885.

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Major global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood Model as a framework and constructs a crisis communication persuasion effect evaluation method with emotion analysis. Secondly, this paper takes the crisis communication at the beginning of the COVID-19 outbreak in China as an example and examines the persuasive effects of the peripheral route, represented by medical experts, and the central r

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Oyibo and Vassileva. "Investigation of the Moderating Effect of Culture on Users’ Susceptibility to Persuasive Features in Fitness Applications." Information 10, no. 11 (2019): 344. http://dx.doi.org/10.3390/info10110344.

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Persuasive technologies have been identified as a potential motivational tool to tackle the rising problem of physical inactivity worldwide, with research showing they are more likely to be successful if tailored to the target audience. However, in the physical activity domain, there is limited research on how culture moderates users’ susceptibility to the various persuasive features employed in mobile health applications aimed to motivate behavior change. To bridge this gap, we conducted an empirical study among 256 participants from collectivist (n = 67) and individualist (n = 189) cultures

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Skriabina, Viktoriia. "Persuasive Component of Digital Public Diplomacy." International Relations: Theory and Practical Aspects, no. 4 (August 7, 2019): 249–59. https://doi.org/10.31866/2616-745x.4.2019.177655.

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The objective of the article is to study persuasion in the digital public diplomatic discourse. Discursive, semantic, syntactic, and stylistic analyses have been employed to carry out the research of the persuasive component. The methods of pragmalinguistics have been used to establish implicit meanings in diplomatic communication. As a result of the study, the definition of digital public diplomacy as a communicative phenomenon implemented by using web as well as information and communication technologies has been given. The pragmatic intentions of digital public discourse have been establish

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Biela, Bening Salsa, and Muhammad Zainal Muttaqien. "PERSUASIVE COMMUNICATION IN CULT-THEMED MOVIES: A SOCIO-PRAGMATIC STUDY." Mahakarya: Jurnal Mahasiswa Ilmu Budaya 4, no. 1 (2023): 11–24. http://dx.doi.org/10.22515/msjcs.v4i1.5186.

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The practice of cults has been proven to be dangerous to the mental health of the victims. This study analyzed and demonstrated some samples of persuasive communication techniques used by cults in recruiting and brainwashing their members in a cult-themed movie and a cult documentary, as well as their effects on the victims and how the victims respond to them. The study used a descriptive qualitative approach, and the data were taken from Midsommar and The Sacrament. The 70 data in words and non-verbal gestures were analyzed with a sociopragmatic approach, particularly Perloff's persuasive com

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Mulyani, Riska, and Syahrul R.,. "PENGARUH MODEL PEMBELAJARAN KOOPERATIF TIPE THINK TALK WRITE (TTW) BERBANTUAN MEDIA AUDIOVISUAL TERHADAP KETERAMPILAN MENULIS TEKS PERSUASI SISWA KELAS VIII SMP NEGERI 8 PADANG." Pendidikan Bahasa Indonesia 8, no. 3 (2020): 374. http://dx.doi.org/10.24036/108222-019883.

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ABSTRACTThe purpose of this study was categorized into three. First, to describe the text writing skills of the experimental class persuasion students. Second, to describe the text writing skills of the control class students' persuasion. Third, to describe the influence of the cooperative learning which was Think Talk Write (TTW) model assisted by audiovisual media in writing skill related to the persuasive text of class VIII students of SMP Negeri 8 Padang. The type of study was quantitative with quasi-experimental research. The design of this study was static by two groups. The population i

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Alhammad, Muna M., and Stephen R. Gulliver. "Persuasive Technology and Users Acceptance of E-commerce." Journal of Electronic Commerce in Organizations 12, no. 2 (2014): 1–13. http://dx.doi.org/10.4018/jeco.2014040101.

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Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer

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Ogah, Abari Ijuo, and Dennis Oche Abutu. "Theoretical analysis on persuasive communication in advertising and its application in marketing communication." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, no. 1-2 (2022): 313–31. http://dx.doi.org/10.4314/ejotmas.v8i1-2.17.

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The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of persuading potential customers and clients to purchase the organization’s products. This implies that, messages that lack persuasion will hit only on deaf ears and the goal not attained. Accordingly, this paper centered on the theoretical analysis on persuasive communication in advertising and how they can be applied in marketing communication

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Faisal, Ahmad Al Serhan. "The Effect of Persuasive Appeals in Building Trust between the Governments and Citizens. The case of Jordanian Defense Orders during Covid-19 Pandemic." International Journal of Current Science Research and Review 05, no. 05 (2022): 1622–32. https://doi.org/10.5281/zenodo.6568961.

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<strong>ABSTRACT:  </strong>Jordan was one of the first Middle Eastern countries to respond to the COVID-19 pandemic. The authors of this paper examined the Jordanian government's persuasive appeals in defense orders issued between March and August 2020 to contain the pandemic. The authors discussed how the focus group responded to these appeals and concluded that this behavior did not halt or reduce the daily incidence or death rates, resulting in a major crisis of trust between the government and the public. The authors also concluded that some measures were not followed by citizens

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Nelansari, Zahra Fuadah, and Sri Surjani Tjahjawati. "Analisis Efektivitas Pesan Kampanye Peningkatan Keselamatan di Perlintasan Sebidang PT KAI Daop 2 Bandung." Jurnal Komunikasi Nusantara 4, no. 2 (2022): 223–36. http://dx.doi.org/10.33366/jkn.v4i2.160.

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Persuasive communication through the #DisiplinPerlintasan social campaign is a strategy to raise motorists’s self-awareness to change their behavior into discipline in railroad crossings. This campaign is become the Sustainability Support Program for PT Kereta Api Indonesia (Persero) with the Directorate General of Transportation's program, "Roadmap To Zero Accident". This research aims to analyze the effectiveness of persuasive communication from designing campaign message, namely verbalization, visualization, illustratios, and five types of message appeals. The research method used is a quan

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Hunt, James M., Michael F. Smith, and Jerome B. Kernan. "Processing Effects of Expectancy-Discrepant Persuasive Messages." Psychological Reports 65, no. 3_suppl2 (1989): 1359–76. http://dx.doi.org/10.2466/pr0.1989.65.3f.1359.

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The effects of expectancy disconfirmation on depth of message processing and persuasion were investigated in two experiments on personal selling. In Exp. 1, subjects read an apocryphal sales presentation containing various arguments, one of which was either expected or unexpected in terms of claimed product superiority. Textual location of this manipulated claim was at the end of the message. Consistent with O'Brien and Myers' (1985) reprocessing effect, results indicate that expectancy disconfirmation promotes deeper levels of message analysis, accompanied by more accurate aided message recal

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Dissertations / Theses on the topic "Persuasive effect"

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Good, Chelsea. "Persuasive effect of narrative and statistical evidence combinations." Thesis, Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4156.

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Hu, Dingyu. "Touchscreen Interface and its Persuasive Effect in the Context of Food Risk Communication." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557190529791611.

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Azaki, Joshua Ishaku. "The effect of a persuasive information campaign on students' intention to save water." Master's thesis, Faculty of Commerce, 2020. http://hdl.handle.net/11427/32581.

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The City of Cape Town (CoCT) experienced three years of drought, which led to the implementation of several water demand management (WDM) strategies by the management of the University of Cape Town (UCT) to facilitate efficient water-saving behaviours among water users. The goal of the WDM strategies was to reduce the rate of water consumption by up to 50% of the regular use. This study implemented a Persuasive Information Campaign (PIC) in four UCT student residences selected on the criteria that they had a smart meter. This study aimed to examine if a PIC disseminated through Short Messaging

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Braverman, Julia. "Testimonials versus informational persuasive messages : the moderating effect of delivery mode and personal involvement." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/43877.

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Thesis (S.M.)--Harvard-MIT Division of Health Sciences and Technology, 2008.<br>"June 2008."<br>Includes bibliographical references (leaves 40-47).<br>Health communications use factual information or/and personal testimonials to inform and influence individual decisions that enhance health. Increasingly, Web and other computer-based systems are being used to communicate with patients. This study aims to test the relative effectiveness of testimonials compared to simple informational health messages presented through different modalities, and to the recipients with different levels of involveme

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Harris, William Detwiler. "An investigation into the effect of affect intensity on consumer responses to persuasive appeals /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1989.

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Scott, Sarah A. "The effect of caffeine on people's ability to process and discount a persuasive message /." [St. Lucia, Qld.], 2002. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16831.pdf.

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Löthman, Anna, and Malin Liljeblad. "Committed to Exercise : A qualitative study on the persuasive effect and potential of a gym’s online booking system." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106818.

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While physical activity has many important benefits on our health and well-being, many people find it hard to establish and maintain long-lasting exercise routines. Technology can be an effective tool to combat this issue by increasing users’ motivation to exercise and encouraging them to make healthier choices. In this qualitative study, we explored the persuasive effect and potential of an online booking system (OBS) implemented in a gym in the South West of United Kingdom to limit the amount of people in the facilities during the Covid-19 pandemic. The purpose of our research was to examine

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Lee, Min-Sun. "Television shopping the effect of persuasive strategies on parasocial interaction, subjective well-being, and impulse buying tendency among older women /." [Ames, Iowa : Iowa State University], 2008.

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Foos, Adrienne Elizabeth. "Reawakening the sleeper effect in consumer research : the role of implicit self-anchoring and explicit self-referencing on the persuasive impact of countervailing information over time." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/reawakening-the-sleeper-effect-in-consumer-research-the-role-of-implicit-selfanchoring-and-explicit-selfreferencing-on-the-persuasive-impact-of-countervailing-information-over-time(d739a3c2-4b3d-4e7d-9cc3-420f9a652777).html.

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This research systematically investigates the sleeper effect, a counterintuitive phenomenon in which attitudes toward a persuasive message increase in favourableness over time despite the presence of discounting information. The sleeper effect has rarely been researched since criticisms in the 1970s and 1980s concerning relevance and difficulty in demonstrating the effect. Shifts in the consumer environment, however, merit a re-examination of the effect. The paucity of research leaves major gaps in establishing the conditions for existence of the sleeper effect, understanding the underlying me

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Donaldson, Jacob. "Empathy in Security: The Effect of Personalized Awareness and Training Initiatives on Information Security Attitude and Behavioral Intention." Ohio University Honors Tutorial College / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1618497031421455.

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Books on the topic "Persuasive effect"

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Zaytūn, Ḥasan Ḥusayn. The effect of a written persuasive communication on changing attitudes of Egyptian preservice biology teachers toward teaching evolution. Dar al-Maʼrifah al-Jamiʼiyah, 1985.

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Gerber, Alan S. The persuasive effects of direct mail: A regression discontinuity approach. National Bureau of Economic Research, 2008.

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Lovsin, Tanya. The effects of mood state, issue involvement, and argument strength on responses to persuasive appeals: Does mood state override issue involvement? Laurentian University, 2005.

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National University of Singapore. Centre for Advanced Studies, ed. The rhetorics of social science in developing societies. Centre for Advanced Studies, University of Singapore, 1998.

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Moran, Richard. Artifice and Persuasion. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190633776.003.0003.

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Aristotle is the first philosopher to give sustained attention to metaphor, and this paper is a close reading of the discussion of metaphor his Rhetoric. Aristotle’s remarks on metaphor combine a traditional philosophical mistrust of metaphor and an appreciation of its indispensability in the context of public argument and persuasion. The discussion concentrates on two related questions. First, in the context of persuasion, how should we understand Aristotle’s insistence that successful metaphor achieves its effect in part by “setting something before the eyes” of its audience? And second, why

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Copeland, Rita. Emotion and the History of Rhetoric in the Middle Ages. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780192845122.001.0001.

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Rhetoric is an engine of social discourse and the art charged with generating and swaying emotion. The history of rhetoric provides a continuous structure by which we can measure how emotions were understood, articulated, and mobilized under various historical circumstances and social contracts. This book is about how rhetoric in the West from Late Antiquity to the later Middle Ages represented the role of emotion in shaping persuasions. It is the first book-length study of medieval rhetoric and the emotions, coloring in what has largely been a blank space between about 600 CE and the cusp of

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Du, Can. The persuasive effects of humorous television advertising. 1991.

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Cases on the societal effects of persuasive games. Information Science Reference, 2014.

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Clark, Kathy Anne. The effect of gender and topic familiarity on persuasibility. 1988.

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Kuenzler, Adrian. Summary of Results. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190698577.003.0008.

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The persuasive force of the accepted account’s property logic has driven antitrust and intellectual property law jurisprudence for at least the past three decades. It has been through the theory of trademark ownership and the commercial strategy of branding that these laws led the courts to comprehend markets as fundamentally bifurcated—as operating according to discrete types of interbrand and intrabrand competition—a division that had an effect far beyond the confines of trademark law and resonates today in the way government agencies and courts evaluate the emerging challenges of the networ

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Book chapters on the topic "Persuasive effect"

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Eyck, Anke, Kelvin Geerlings, Dina Karimova, et al. "Effect of a Virtual Coach on Athletes’ Motivation." In Persuasive Technology. Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/11755494_22.

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Sobolev, Michael, Fabian Okeke, and Ori Plonsky. "mRAPID Study: Effect of Micro-incentives and Daily Deadlines on Practice Behavior." In Persuasive Technology. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-30933-5_5.

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Colbert, Martin, Adam Oliver, and Eleni Oikonomou. "The Effect of Credibility of Host Site Upon Click Rate through Sponsored Content." In Persuasive Technology. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07127-5_6.

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Oyebode, Oladapo, Felwah Alqahtani, and Rita Orji. "Exploring for Possible Effect of Persuasive Strategy Implementation Choices: Towards Tailoring Persuasive Technologies." In Persuasive Technology. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-98438-0_12.

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Naheyan, Tasneem, and Kiemute Oyibo. "The Effect of Dark Patterns and User Knowledge on User Experience and Decision-Making." In Persuasive Technology. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58226-4_15.

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Verberne, Frank M. F., Jaap Ham, Aditya Ponnada, and Cees J. H. Midden. "Trusting Digital Chameleons: The Effect of Mimicry by a Virtual Social Agent on User Trust." In Persuasive Technology. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-37157-8_28.

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Vossen, Suzanne, Jaap Ham, and Cees Midden. "What Makes Social Feedback from a Robot Work? Disentangling the Effect of Speech, Physical Appearance and Evaluation." In Persuasive Technology. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13226-1_7.

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Lu, Shengnan, Jaap Ham, and Cees Midden. "Persuasive Technology Based on Bodily Comfort Experiences: The Effect of Color Temperature of Room Lighting on User Motivation to Change Room Temperature." In Persuasive Technology. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20306-5_8.

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Alqahtani, Felwah, Chinenye Ndulue, and Rita Orji. "Exploring the Effect of Using a Single Versus Multiple Behaviour Change Strategies on Motivation to Use Gratitude App and Possible Gender Differences." In Persuasive Technology. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58226-4_3.

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Kobayashi, Akihiro, Yuichi Ishikawa, and Atsunori Minamikawa. "A Study on Effect of Big Five Personality Traits on Ad Targeting and Creative Design." In Persuasive Technology: Development of Persuasive and Behavior Change Support Systems. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-17287-9_21.

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Conference papers on the topic "Persuasive effect"

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Xu, Jiaxin. "Towards Impactful Human-Social Robot Interaction: Understanding the Effects of Persuasive Strategies and Relational Bonds on Health Behavior Change." In 2025 20th ACM/IEEE International Conference on Human-Robot Interaction (HRI). IEEE, 2025. https://doi.org/10.1109/hri61500.2025.10974211.

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Schlesener, Elizabeth A., Vyomakesh Shivakumar, Dave Breeze, Brooke Rennison, Burak Soehmelioglu, and Sabarish V. Babu. "‘Age Isn’t Just a Number’: Effects of Virtual Human Age and Gender on Persuasion, Social Presence and Influence in Interpersonal Social Encounters in VR." In 2025 IEEE Conference Virtual Reality and 3D User Interfaces (VR). IEEE, 2025. https://doi.org/10.1109/vr59515.2025.00033.

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Guerini, Marco, Gözde Özbal, and Carlo Strapparava. "Echoes of Persuasion: The Effect of Euphony in Persuasive Communication." In Proceedings of the 2015 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies. Association for Computational Linguistics, 2015. http://dx.doi.org/10.3115/v1/n15-1172.

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Peters, Judith, and Marieke Hoetjes. "The Effect of Gesture on Persuasive Speech." In Interspeech 2017. ISCA, 2017. http://dx.doi.org/10.21437/interspeech.2017-194.

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Oyibo, Kiemute, Ifeoma Adaji, Rita Orji, Babatunde Olabenjo, Mahsa Azizi, and Julita Vassileva. "Perceived Persuasive Effect of Behavior Model Design in Fitness Apps." In UMAP '18: 26th Conference on User Modeling, Adaptation and Personalization. ACM, 2018. http://dx.doi.org/10.1145/3209219.3209240.

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El Baff, Roxanne, Henning Wachsmuth, Khalid Al Khatib, and Benno Stein. "Analyzing the Persuasive Effect of Style in News Editorial Argumentation." In Proceedings of the 58th Annual Meeting of the Association for Computational Linguistics. Association for Computational Linguistics, 2020. http://dx.doi.org/10.18653/v1/2020.acl-main.287.

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Liao, Junfeng, Zhengyan Yang, Ying Pan, and Chaohua Zhao. "The Influence of Time Personality on the Persuasive Effect of Brainwashing Advertisements." In The International Conference on Big Data Economy and Digital Management. SCITEPRESS - Science and Technology Publications, 2022. http://dx.doi.org/10.5220/0011188200003440.

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Felicia, Michaela, and Diah Ayu Candraningrum. "Persuasive Messages Effect of @bittersweet_by_najla Instagram Account on Customer Perceptions September 2020 Period." In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.132.

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Qi, Yao, and Huang Jing. "Effect of Self-construal and Persuasive Strategies on Willingness of Consumers to Restore Brand Relationship." In 2010 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2010. http://dx.doi.org/10.1109/iciii.2010.201.

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Oyibo, Kiemute, Rita Orji, and Julita Vassileva. "The Influence of Culture in the Effect of Age and Gender on Social Influence in Persuasive Technology." In UMAP '17: 25th Conference on User Modeling, Adaptation and Personalization. ACM, 2017. http://dx.doi.org/10.1145/3099023.3099071.

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Reports on the topic "Persuasive effect"

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Simonov, Andrey, Szymon Sacher, Jean-Pierre Dubé, and Shirsho Biswas. The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic. National Bureau of Economic Research, 2020. http://dx.doi.org/10.3386/w27237.

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Jun, Sung Jae, and Sokbae (Simon) Lee. Identifying the effect of persuasion. The IFS, 2018. http://dx.doi.org/10.1920/wp.cem.2018.1918.

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Lee, Sokbae (Simon), and Sung Jae Jun. Identifying the effect of persuasion. The IFS, 2019. http://dx.doi.org/10.1920/wp.cem.2019.6919.

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Gerber, Alan, Daniel Kessler, and Marc Meredith. The Persuasive Effects of Direct Mail: A Regression Discontinuity Approach. National Bureau of Economic Research, 2008. http://dx.doi.org/10.3386/w14206.

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Ajzenman, Nicolás, Gregory Elacqua, Macarena Kutscher, Carolina Méndez, and Sonia Suarez Enciso. The Giving Advice Effect: Reducing Teacher Sorting Through Self-Persuasion. Inter-American Development Bank, 2025. https://doi.org/10.18235/0013442.

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This paper examines how the act of giving advice to others can serve as a tool for self-persuasion in high-stakes decisions. We tested this hypothesis in Perus nationwide teacher selection process, involving over 74,000 candidates. By prompting teachers to advise peers on selecting schools for maximum educational impact, we observe a significant shift in their own choices: an increased probability of choosing and being assigned to hard-to-staff schools, institutions serving disadvantaged areas that are typically understaffed. In line with recent literature on behavioral sciences, our findings

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Chioda, Laura, David Contreras-Loya, Paul Gertler, and Dana Carney. Making Entrepreneurs: The Return to Training Youth in Hard versus Soft Business Skills. Centre for Excellence and Development Impact and Learning (CEDIL), 2023. http://dx.doi.org/10.51744/crpp11.

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We study the medium-term impacts of the Skills for Effective Entrepreneurship Development (SEED) program, an innovative in-residence 3-week mini-MBA program for high school students modeled after western business school curricula and adapted to the Ugandan context. The program featured two separate treatments: the hard skills MBA features a mix of approximately 75% hard skills and 25% soft skills; the soft skills curriculum has the reverse mix. Using data on 4,400 youth from a nationally representative sample in a 3-arm field experiment in Uganda, the 3.5 year follow-up demonstrated that train

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Identifying the effect of persuasion. Cemmap, 2022. http://dx.doi.org/10.47004/wp.cem.2022.2422.

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Learning the effect of persuasion via difference-in-differences. Cemmap, 2024. https://doi.org/10.47004/wp.cem.2024.2424.

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