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Journal articles on the topic 'Persuasive effect'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Wu, Ting, and Guang Yu. "Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China." Behavioral Sciences 14, no. 10 (2024): 885. http://dx.doi.org/10.3390/bs14100885.

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Major global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood Model as a framework and constructs a crisis communication persuasion effect evaluation method with emotion analysis. Secondly, this paper takes the crisis communication at the beginning of the COVID-19 outbreak in China as an example and examines the persuasive effects of the peripheral route, represented by medical experts, and the central r

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Oyibo and Vassileva. "Investigation of the Moderating Effect of Culture on Users’ Susceptibility to Persuasive Features in Fitness Applications." Information 10, no. 11 (2019): 344. http://dx.doi.org/10.3390/info10110344.

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Persuasive technologies have been identified as a potential motivational tool to tackle the rising problem of physical inactivity worldwide, with research showing they are more likely to be successful if tailored to the target audience. However, in the physical activity domain, there is limited research on how culture moderates users’ susceptibility to the various persuasive features employed in mobile health applications aimed to motivate behavior change. To bridge this gap, we conducted an empirical study among 256 participants from collectivist (n = 67) and individualist (n = 189) cultures

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Skriabina, Viktoriia. "Persuasive Component of Digital Public Diplomacy." International Relations: Theory and Practical Aspects, no. 4 (August 7, 2019): 249–59. https://doi.org/10.31866/2616-745x.4.2019.177655.

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The objective of the article is to study persuasion in the digital public diplomatic discourse. Discursive, semantic, syntactic, and stylistic analyses have been employed to carry out the research of the persuasive component. The methods of pragmalinguistics have been used to establish implicit meanings in diplomatic communication. As a result of the study, the definition of digital public diplomacy as a communicative phenomenon implemented by using web as well as information and communication technologies has been given. The pragmatic intentions of digital public discourse have been establish

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Biela, Bening Salsa, and Muhammad Zainal Muttaqien. "PERSUASIVE COMMUNICATION IN CULT-THEMED MOVIES: A SOCIO-PRAGMATIC STUDY." Mahakarya: Jurnal Mahasiswa Ilmu Budaya 4, no. 1 (2023): 11–24. http://dx.doi.org/10.22515/msjcs.v4i1.5186.

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The practice of cults has been proven to be dangerous to the mental health of the victims. This study analyzed and demonstrated some samples of persuasive communication techniques used by cults in recruiting and brainwashing their members in a cult-themed movie and a cult documentary, as well as their effects on the victims and how the victims respond to them. The study used a descriptive qualitative approach, and the data were taken from Midsommar and The Sacrament. The 70 data in words and non-verbal gestures were analyzed with a sociopragmatic approach, particularly Perloff's persuasive com

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Mulyani, Riska, and Syahrul R.,. "PENGARUH MODEL PEMBELAJARAN KOOPERATIF TIPE THINK TALK WRITE (TTW) BERBANTUAN MEDIA AUDIOVISUAL TERHADAP KETERAMPILAN MENULIS TEKS PERSUASI SISWA KELAS VIII SMP NEGERI 8 PADANG." Pendidikan Bahasa Indonesia 8, no. 3 (2020): 374. http://dx.doi.org/10.24036/108222-019883.

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ABSTRACTThe purpose of this study was categorized into three. First, to describe the text writing skills of the experimental class persuasion students. Second, to describe the text writing skills of the control class students' persuasion. Third, to describe the influence of the cooperative learning which was Think Talk Write (TTW) model assisted by audiovisual media in writing skill related to the persuasive text of class VIII students of SMP Negeri 8 Padang. The type of study was quantitative with quasi-experimental research. The design of this study was static by two groups. The population i

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Alhammad, Muna M., and Stephen R. Gulliver. "Persuasive Technology and Users Acceptance of E-commerce." Journal of Electronic Commerce in Organizations 12, no. 2 (2014): 1–13. http://dx.doi.org/10.4018/jeco.2014040101.

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Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer

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Ogah, Abari Ijuo, and Dennis Oche Abutu. "Theoretical analysis on persuasive communication in advertising and its application in marketing communication." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, no. 1-2 (2022): 313–31. http://dx.doi.org/10.4314/ejotmas.v8i1-2.17.

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The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of persuading potential customers and clients to purchase the organization’s products. This implies that, messages that lack persuasion will hit only on deaf ears and the goal not attained. Accordingly, this paper centered on the theoretical analysis on persuasive communication in advertising and how they can be applied in marketing communication

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Faisal, Ahmad Al Serhan. "The Effect of Persuasive Appeals in Building Trust between the Governments and Citizens. The case of Jordanian Defense Orders during Covid-19 Pandemic." International Journal of Current Science Research and Review 05, no. 05 (2022): 1622–32. https://doi.org/10.5281/zenodo.6568961.

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<strong>ABSTRACT:  </strong>Jordan was one of the first Middle Eastern countries to respond to the COVID-19 pandemic. The authors of this paper examined the Jordanian government's persuasive appeals in defense orders issued between March and August 2020 to contain the pandemic. The authors discussed how the focus group responded to these appeals and concluded that this behavior did not halt or reduce the daily incidence or death rates, resulting in a major crisis of trust between the government and the public. The authors also concluded that some measures were not followed by citizens

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Nelansari, Zahra Fuadah, and Sri Surjani Tjahjawati. "Analisis Efektivitas Pesan Kampanye Peningkatan Keselamatan di Perlintasan Sebidang PT KAI Daop 2 Bandung." Jurnal Komunikasi Nusantara 4, no. 2 (2022): 223–36. http://dx.doi.org/10.33366/jkn.v4i2.160.

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Persuasive communication through the #DisiplinPerlintasan social campaign is a strategy to raise motorists’s self-awareness to change their behavior into discipline in railroad crossings. This campaign is become the Sustainability Support Program for PT Kereta Api Indonesia (Persero) with the Directorate General of Transportation's program, "Roadmap To Zero Accident". This research aims to analyze the effectiveness of persuasive communication from designing campaign message, namely verbalization, visualization, illustratios, and five types of message appeals. The research method used is a quan

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Hunt, James M., Michael F. Smith, and Jerome B. Kernan. "Processing Effects of Expectancy-Discrepant Persuasive Messages." Psychological Reports 65, no. 3_suppl2 (1989): 1359–76. http://dx.doi.org/10.2466/pr0.1989.65.3f.1359.

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The effects of expectancy disconfirmation on depth of message processing and persuasion were investigated in two experiments on personal selling. In Exp. 1, subjects read an apocryphal sales presentation containing various arguments, one of which was either expected or unexpected in terms of claimed product superiority. Textual location of this manipulated claim was at the end of the message. Consistent with O'Brien and Myers' (1985) reprocessing effect, results indicate that expectancy disconfirmation promotes deeper levels of message analysis, accompanied by more accurate aided message recal

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KALLA, JOSHUA L., and DAVID E. BROOCKMAN. "The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments." American Political Science Review 112, no. 1 (2017): 148–66. http://dx.doi.org/10.1017/s0003055417000363.

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Significant theories of democratic accountability hinge on how political campaigns affect Americans’ candidate choices. We argue that the best estimate of the effects of campaign contact and advertising on Americans’ candidates choices in general elections is zero. First, a systematic meta-analysis of 40 field experiments estimates an average effect of zero in general elections. Second, we present nine original field experiments that increase the statistical evidence in the literature about the persuasive effects of personal contact tenfold. These experiments’ average effect is also zero. In b

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Crowhurst, Marion. "Interrelationships Between Reading and Writing Persuasive Discourse." Research in the Teaching of English 25, no. 3 (1991): 314–38. http://dx.doi.org/10.58680/rte199115464.

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This study was designed to determine (a) whether the writing of persuasive discourse can be improved by instruction and (b) the effect of reading on writing and of writing on reading within the mode of persuasion. Students in two sixth-grade classes in each of two schools (n= 110) were stratified by sex and ability and randomly assigned to one of four treatment groups: 1. instruction in a model for persuasion plus writing practice; 2. instruction in a model for persuasion plus reading practice; 3. reading novels and writing book reports plus a single lesson in the persuasion model; 4. reading

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Kim, Kitae, and Jisoo Park. "The Study of the Effect of Transportation on Issuerelevant Thoughts in Narrative Persuasion." Global Knowledge and Convergence Association 6, no. 1 (2023): 167–89. http://dx.doi.org/10.47636/gkca.2023.6.1.167.

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The previous research of persuasive narrative messages has suggested that transportation into narratives prohibits issue-relevant thinking and critical thoughts on the issue, which is known as “the principle of incompatible of transportation and issue-relevant thought”. However, the previous research did not use narrative appeals with explicit persuasive intent and strong argument. Furthermore, the issues in the narratives were often not personally relevant. Hence, employing thought-listing techniques, this study tested the principle with persuasive narrative messages that had more explicit pe

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Fukada, Hiromi. "Psychological Processes Mediating Persuasion-Inhibiting Effect of Forewarning in Fear-Arousing Communication." Psychological Reports 58, no. 1 (1986): 87–90. http://dx.doi.org/10.2466/pr0.1986.58.1.87.

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The present study was designed to investigate the mechanism mediating the persuasion-inhibiting effect of a forewarning in a fear-arousing communication. 93 college students were either warned or not warned of the communicator's persuasive and fear-arousing intents. Results showed that the forewarning produced resistance to persuasion and that resistance was mediated directly by counterarguments during the presentation of the communication, and indirectly by psychological reactance in the postwarning, precommunication interval.

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Adegoke, Ojeniyi, Khalid Adam, and Christiana Kehinde Obafunmiso. "A persuasive agent architecture for behavior change intervention." International Journal of Informatics and Communication Technology 11, no. 2 (2022): 128–39. https://doi.org/10.11591/ijict.v11i2.pp128-139.

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A persuasive agent makes use of persuasion attributions to ensure that its predefined objective(s) is achieved within its immediate environment. This is made possible based on the five unique features namely sociable, persuasive, autonomy, reactive, and proactive natures. However, there are limited successes recorded within the behavioural intervention and psychological reactance is responsible for these failures. Psychological reactance is the stage where rejection, negative response and frustration are felt by the users of the persuasive system. Thus, this study proposes a persuasive agent (

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Julian Mendrofa, Ester, Noveri Amal Jaya Harefa, Noibe Halawa, and Riana Riana. "PENGARUH PENGGUNAAN MEDIA AUDIO VISUAL TERHADAP KEMAMPUAN MENGIDENTIFIKASI TEKS PERSUASIF SISWA SMP NEGERI 2 GUNUNGSITOLI UTARA KELAS VIII 2023/2024." Jurnal Kata : Bahasa, Sastra, dan Pembelajarannya 13, no. 1 (2024): 64–70. https://doi.org/10.23960/kata.v13i1.159.

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Persuasive text is one type of text that contains an invitation that functions to convince, influence or persuade the reader to follow the author. The purpose of the study was to determine the effect of using audio visual media on the ability to identify persuasive text. This type of research is a true experimental type with a quantitative approach. The research instrument was a test using pre-test and post-test. The results of the study are as follows: The results showed that the use of audio-visual media had a significant effect on students' ability to identify persuasive text. The average p

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McCall, Hugh C., Heather D. Hadjistavropoulos, and Christopher Richard Francis Sundström. "Exploring the Role of Persuasive Design in Unguided Internet-Delivered Cognitive Behavioral Therapy for Depression and Anxiety Among Adults: Systematic Review, Meta-analysis, and Meta-regression." Journal of Medical Internet Research 23, no. 4 (2021): e26939. http://dx.doi.org/10.2196/26939.

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Background Internet-delivered cognitive behavioral therapy (ICBT) is an effective treatment that can overcome barriers to mental health care. Various research groups have suggested that unguided ICBT (ie, ICBT without therapist support) and other eHealth interventions can be designed to enhance user engagement and thus outcomes. The persuasive systems design framework captures most design recommendations for eHealth interventions, but there is little empirical evidence that persuasive design is related to clinical outcomes in unguided ICBT. Objective This study aims to provide an updated meta-

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Albouy, Jeanne, and Jean-Marc Décaudin. "Age differences in responsiveness to shocking prosocial campaigns." Journal of Consumer Marketing 35, no. 3 (2018): 328–39. http://dx.doi.org/10.1108/jcm-02-2016-1713.

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Purpose This paper aims to study age differences in responsiveness to shocking prosocial campaigns. It specifically investigates the differences between seniors and young adults regarding the persuasive effect of emotional charity campaigns, the intensity of negative emotions and empathy elicited, the affect-based persuasive process leading to the ad effectiveness and the role of perceived self-efficacy. Design/methodology/approach Two studies are conducted on seniors (n1 = 173; n2 = 118) and young adults (n1 = 170; n2 = 123) exposed to appeals for “Action against Hunger” incorporating various

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Oschatz, Corinna, and Caroline Marker. "Long-term Persuasive Effects in Narrative Communication Research: A Meta-Analysis." Journal of Communication 70, no. 4 (2020): 473–96. http://dx.doi.org/10.1093/joc/jqaa017.

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Abstract This meta-analysis builds on the broad and diverse research on the persuasive effects of narrative communication. Researchers have found that narratives are a particularly effective type of message that often has greater persuasive effects than non-narratives immediately after exposure. The present study meta-analyzes whether this greater persuasive power persists over time. Results are based on k1 = 14 studies with k2 = 51 effect sizes for immediate measurement (N = 2,834) and k2 = 66 effect sizes for delayed measurement (N = 2,459). They show that a single narrative message has a st

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Zhu, Zicheng, Shiyu Liu, and Renwen Zhang. "Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review." Journal of Medical Internet Research 25 (October 13, 2023): e48508. http://dx.doi.org/10.2196/48508.

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Background The ubiquity of short videos has demonstrated vast potential for health communication. An expansion of research has examined the persuasive effect of health communication in short videos, yet a synthesis of the research is lacking. Objective This paper aims to provide an overview of the literature by examining the persuasive effect of health communication in short videos, offering guidance for researchers and practitioners. In particular, it seeks to address 4 key research questions: What are the characteristics of short videos, samples, and research designs in short video–based hea

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Alkawwaz, Siham, and Saeede Al-Khalidy. "A Pragmatic Study of Persuasive Analogies in English Ads." Kufa Journal of Arts 1, no. 55 (2023): 422–57. http://dx.doi.org/10.36317/kaj/2023/v1.i55.11211.

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Analogy is a figure of speech used in different fields including advertising. Metaphor and simile are the figurative devices used for creating analogy. Unlike metaphor and simile, analogy has not received enough attention from researchers. There are limited number of studies on analogy as an independent literary phenomenon and is rarely studied as a persuasive tool used in advertising. Accordingly, the main aim of this study is to highlight successful applications of analogy in advertisements to demonstrate its persuasive effect in directing the audience to purchase the products being advertis

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Ojeniyi, Adegoke, Adam Khalid, and Obafunmiso Christiana Kehinde. "A persuasive agent architecture for behavior change intervention." International Journal of Informatics and Communication Technology (IJ-ICT) 11, no. 2 (2022): 128. http://dx.doi.org/10.11591/ijict.v11i2.pp128-139.

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<span>A persuasive agent makes use of persuasion attributions to ensure that its predefined objective(s) is achieved within its immediate environment. This is made possible based on the five unique features namely sociable, persuasive, autonomy, reactive, and proactive natures. However, there are limited successes recorded within the behavioural intervention and psychological reactance is responsible for these failures. Psychological reactance is the stage where rejection, negative response and frustration are felt by the users of the persuasive system. Thus, this study proposes a persua

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Thyab, Rana. "Persuasive Strategies in Green Sustainability Advertisements: A Pragmatic Study." International Journal for Scientific Research 4, no. 5 (2025): 130–43. https://doi.org/10.59992/ijsr.2025.v4n5p7.

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The way language is styled and structured is a way to manipulate, thus, a way to capturing hearts. This study investigates the effect of language and in green sustainability protests and advertisements. This is a pragmatic study that examines the language used in green sustainability media and protest advertisements by the use of persuasive language. In linguistics, persuasive language either conveys its message through the use of powerless style or through powerful style. This is known as persuasion, in linguistic studies. Persuasion, in linguistics, is the power of words. Persuasion is using

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Badr, Huda Hadi. "Persuasive Speech Acts in Selected Short Surahs of the Glorious Quran." Journal of Tikrit University for Humanities 29, no. 10, 1 (2022): 45–71. http://dx.doi.org/10.25130/jtuh.29.10.1.2022.23.

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This study delves into illocutionary speech acts and their pragmatic functions in standard Arabic religious discourse. It aims to examine illocutionary speech acts specifically and their pragmatic functions in Surah Al-Balad and Surah At-teen, which are short Surahs of the Glorious Quran, from a persuasive perspective. The significance of this study is to show the role of speech acts and their pragmatic functions as persuasive strategies used in the Holy Quran to convince people. Data for this study have been selected on the basis that they involve different types of direct and indirect illocu

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Sofjan, Stella, and Rezi Erdiansyah. "Dinamika Pengaruh Komunikasi Persuasif terhadap Kepercayaan Nasabah dalam Konteks Industri Asuransi." Kiwari 3, no. 3 (2024): 553–59. http://dx.doi.org/10.24912/ki.v3i3.32029.

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The use of persuasive communication is very much needed by insurance companies to rebuild the trust of insurance customers. In the context of business work, including marketing, advertising, product promotion, and also in the insurance industry. The purpose of this study is to determine and analyze the effect of persuasive communication on insurance customer trustResearchers use persuasive communication theory and consumer trust theory. The research approach applied is quantitative, and data is collected through the application of questionnaires. This study took a sample of 100 respondents, wi

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Nurhasanah, Adinda Maulida, and Suparman Suparman. "Kekuatan Persuasi Digital: Mengungkap Pengaruh Tiktok Live terhadap Minat Beli Secondhand Fashion di Kalangan Mahasiswa." Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi 5, no. 3 (2025): 496–507. https://doi.org/10.53682/edutik.v5i3.11841.

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ABSTRAK Perkembangan teknologi digital telah mengubah strategi komunikasi pemasaran, dengan TikTok menjadi platform yang signifikan melalui fitur siaran langsung. Penelitian ini bertujuan menganalisis pengaruh strategi komunikasi persuasif dalam TikTok live terhadap minat beli produk secondhand fashion di kalangan mahasiswa. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan kepada 385 responden mahasiswa aktif pengguna TikTok. Analisis data meliputi uji validitas, reliabilitas, dan regresi linier sederhana menggunakan SPSS versi 29. Hasil penelitian menunju

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Kim, Yeung-Jo. "The effect of competition mind-set on persuasion: mediation role of processing style." Asia Pacific Journal of Marketing and Logistics 32, no. 3 (2019): 633–43. http://dx.doi.org/10.1108/apjml-03-2019-0193.

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Purpose The purpose of this paper is to examine the effect of a competition mind-set on persuasion. Specifically, this research examined the effect of a fit between a competition mind-set and messages on the persuasive effectiveness. Design/methodology/approach Participants were randomly assigned to a condition of 2 (competition: competition mind-set vs control) × 2 (message: concrete feasibility vs abstract desirability) between-subjects design. Findings This research demonstrated that participants in the competition mind-set (vs control) condition expressed the messages as more persuasive an

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Xu, Jie. "The Impact of Ambivalence on Persuasion: A Preliminary Meta-Analysis." International Journal of Social Science Research 12, no. 2 (2024): 1. http://dx.doi.org/10.5296/ijssr.v12i2.21865.

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This study is the first meta-analysis on the relationship between ambivalence and persuasive outcomes in communication. The meta-analysis included 22 studies with 51 effect sizes based on 14,173 (68–1,604) participants. When all the persuasive outcomes were considered together, ambivalence had a significant but small negative overall impact, r = -0.134, 95% CI [-0.192, -0.076], k = 33, z = -4.471, p < 0.001. Specifically, ambivalence had a small influence on attitude and intention. Its impact on perception and behavior were less pronounced. There was significant heterogeneity across effect

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Ajibo, Chinenye Augustine, Carlos Toshinori Ishi, and Hiroshi Ishiguro. "Negative Expressions by Social Robots and Their Effects on Persuasive Behaviors." Electronics 14, no. 13 (2025): 2667. https://doi.org/10.3390/electronics14132667.

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The ability to effectively engineer robots with appropriate social behaviors that conform to acceptable social norms and with the potential to influence human behavior remains a challenging area in robotics. Given this, we sought to provide insights into “what can be considered a socially appropriate and effective behavior for robots charged with enforcing social compliance of various magnitudes”. To this end, we investigate how social robots can be equipped with context-inspired persuasive behaviors for human–robot interaction. For this, we conducted three separate studies. In the first, we e

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Gentz, Joachim. "Rhetoric as the Art of Listening: Concepts of Persuasion in the First Eleven Chapters of the Guiguzi." Asiatische Studien - Études Asiatiques 68, no. 4 (2014): 1001–19. http://dx.doi.org/10.1515/asia-2014-0053.

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Abstract The first eleven chapters of the book Guiguzi 鬼谷子 are ascribed to Master Guigu, the alleged teacher of the two famous rhetoricians Su Qin 蘇秦 and Zhang Yi 張儀. These chapters provide a methodological approach to the art of persuasion which is fundamentally different from European rhetoric. Whereas European rhetoric, originating in Greek rhetoric, is mainly concerned with the persuasion of big audiences in public forums and institutions such as assemblies (the agora as birthplace of democracy) and courtrooms, the persuasive strategies in the Guiguzi mainly focus on the involvement with a

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LAZURKINA, A., and E. CHEBOTAREVA. "PERSUASIVE STRATEGIES AND TACTICS IN ENVIRONMENTAL TED TALKS." Herald of Polotsk State University. Series A. Humanity sciences, no. 3 (August 17, 2023): 101–6. http://dx.doi.org/10.52928/2070-1608-2023-68-3-101-106.

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The article focuses on strategies, tactics and linguo-stylistic means of persuasion in such a prototypical speech genre of media environmental discourse as TED talks: the analysis of TED talks genre peculiarities is presented; the two main communicative strategies of media environmental discourse are identified – the strategy popularizing eco-friendly activities, and the strategy discrediting eco-unfriendly activities; depending on the argumentation principle employed, the three groups of tactics for expressing logos, ethos and pathos are singled out; the most frequent linguo-stylistic means o

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Valentin-Llopis, Mariely, and Jessica Delgado. "The Perils of the Boomerang Effect: White House Messaging to Deter Border Crossing Backfires." Proceedings of the International Crisis and Risk Communication Conference 5 (March 10, 2022): 16–19. http://dx.doi.org/10.30658/icrcc.2022.03.

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The Boomerang Effect explains how a given persuasive message produces attitude change in the direction opposite to that intended. We seek to explain how the convergence of Central American migrants at the southwest border since 2014 is, in part, produced by the United States (U.S.) White House messaging misstep. We propose a bottom-up persuasive approach to effectively spread awareness of the dangers of unauthorized border crossing. Instead of state authority voices, local native voices can effectually convey the message. The bottom-up approach of persuasion is a foundational strategy to effec

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Mahmoud, Reem, Mona Attia, and Nahwat Alarousy. "The GOLDEN FORMULA of Persuasion Via Rhetoric in Dale Carnegie’s How to Win Friends and Influence People: A Case Study." British Journal of Translation, Linguistics and Literature 3, no. 1 (2023): 52–80. http://dx.doi.org/10.54848/bjtll.v3i1.49.

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Abstract The genre, self-help books, has always attracted the attention of the public reader through its unique persuasive language and its creatively employed Rhetoric. Over the past four decades, self- help books industry greatly flourished and became the world's bestselling genre in a limited time. People are always searching for quick and efficient solutions for most of their life problems. Self-help books promise to provide solutions for probably most of our life problems—worry problems, relationship problems, failures in carriers, curing bad personal traits and even fail at love (Dolby,

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Putrianti, Flora Grace, and Sri Muliati Abdullah. "Increase The Productivity of Financial Advisors' Work Through Persuasive Communication." Psikostudia : Jurnal Psikologi 11, no. 1 (2022): 169. http://dx.doi.org/10.30872/psikostudia.v11i1.7306.

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This study aims to determine the effect of persuasive communication training to increase work productivity in Financial Advisors at Koperasi X. The hypothesis of this research is that the work productivity of Financial Advisors after participating in persuasive communication training increases than the work productivity of Financial Advisors before participating in persuasive communication training. This research is an experimental study using a pretest-posttest only one grup design. The number of subjects in the sample of this research were 14 people in the experimental group. The methods of

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Boukamcha, Fayçal. "The impact of attitudinal ambivalence on information processing and resistance to anti-smoking persuasion." Journal of Indian Business Research 9, no. 1 (2017): 2–19. http://dx.doi.org/10.1108/jibr-02-2016-0010.

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Purpose This paper aims to clarify the effect of attitudinal ambivalence on resistance to anti-smoking persuasion through information processing styles. It was hypothesized that a high smoker’s ambivalence, induced by an anti-smoking persuasive message, triggers among smokers both a reflective and a non-reflective information processing. In turn, both the information processing styles were supposed to be predictors of the resistance to anti-smoking persuasion. Design/methodology/approach An experiment and a survey were conducted on a random sample of 347 smokers in this regard. Findings The fi

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Andies Muhammad, Firdaus Yuni Dharta, and Rastri Kusumaningrum. "PENGARUH KOMUNIKASI PERSUASIF HOST LIVE SHOPPING TIKTOK SHOP AEROSTREET TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS." Linimasa : Jurnal Ilmu Komunikasi 7, no. 1 (2024): 1–13. https://doi.org/10.23969/linimasa.v7i1.8991.

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ABSTRACT This study attempts to ascertain the extent to which TikTok Shop live shopping host' persuasive communication affects followers' purchase choices. This sort of study employs basic linear regression analysis for data analysis and explanatory survey methods for quantitative research. There are 1,044,130 persons in total. This study used a non-probability sampling strategy with a simple random sampling method. The Slovin random sampling formula was used to determine the sample size, which consisted of 100 sample. The results of the data analysis show that there is an influence of persuas

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Salikin, Hairus, Indah Wahyuningsih, and Agung Tri Wahyuningsih. "Persuasive Dawah Strategies for Inmates on State Detention Centers in East Java." Karsa: Journal of Social and Islamic Culture 29, no. 2 (2021): 221–47. http://dx.doi.org/10.19105/karsa.v29i2.4680.

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This article is the results of the study conducted in three detention centers in Jember, Bondowoso, and Situbondo. The focus of the study is how preachers use some techniques of rhetoric to persuade the assisted residents to fear Allah. This is of importance looking at the fact that assisted residents need religious messages while they are in the detention centers. The data of the study was collected by recording the religious talks delivered by the preachers and conducting the observation. The spoken data was transcribed into written, spoken texts. The preachers’ utterances were sorted out to

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Lim, Lily, and Vincent Xian Wang. "Framing Slogans for Responsible Gambling Campaigns: A Tale of Two Models." Healthcare 11, no. 20 (2023): 2754. http://dx.doi.org/10.3390/healthcare11202754.

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This study investigates the persuasive mechanism of slogans employed in responsible gambling campaigns. We analyse slogans from official posters in the U.S., Singapore, and Macau, focusing on two domains. First, the Theory of Planned Behaviour is applied to examine the intention to gamble expressed in the slogans to reveal how gambling is positioned in social contexts. Second, two framing devices—i.e., conceptual metaphors and the frame of gains/losses—are examined to understand how these framing devices reinforce the persuasive message while interacting with each other. Two models of persuasi

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Naser, Mutar Sabeeh, Dr Haider Hussein Katea, and Majid Dakhil Hammadi. "Martin Luther King Jr’s Delivery Style in Political Context: A Critical Discourse Analysis." International Journal of Early Childhood Special Education 12, no. 2 (2020): 77–87. http://dx.doi.org/10.9756/int-jecse/v12i2.201058.

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The effect(s) of delivery style may be in the form of punctuation and accentuation of speech, or they may be of subtler nature like adding emotion and force to utterance(s). This article then, investigates the position of paralinguistic factors: pace of delivery, pitch, intensity and pause pattern in King Martin Luther’s speech “Have a Dream” in political context. These factors carry attitude, psychological condition and emotional state of the speaker to the audience and affect their attitudes and emotions. These factors have been called the factors of delivery style because they can be used o

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Zhou, Boya, and Jinju Baek. "Persuasive Effect of Advertising Disclosures and Influencer Credibility: Applying the Persuasion Knowledge Model." Journal of Social Science 59, no. 2 (2020): 497–530. http://dx.doi.org/10.22418/jss.2020.12.59.2.497.

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Christy, Nathania Juliani, and Roswita Oktavianti. "Pengaruh Komunikasi Persuasif Guru terhadap Motivasi Belajar Siswa Saat Pandemi COVID-19." Koneksi 5, no. 1 (2021): 187. http://dx.doi.org/10.24912/kn.v5i1.10231.

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Communication between teachers and students is an important aspect in learning process, especially during the COVID-19 Pandemic. The learning process, which usually happens face-to-face in schools, is suddenly forced to shift to online learning at home to prevent the spread of the virus. This study aims to determine whether there is an effect of teacher’s persuasive communication on student’s learning motivation during online learning and how much influence it has. This study uses the theory of persuasive communication principles and the theory of sources of motivation. The researcher uses qua

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Irawanto, Hayati M, and Semuel Risal. "Implications of Leadership Style and Persuasive Communication on Performance Mediated by Employee Work Motivation." East Asian Journal of Multidisciplinary Research 1, no. 3 (2022): 439–56. http://dx.doi.org/10.55927/eajmr.v1i3.94.

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This study aims to describe and analyze the implications of leadership style and persuasive communication on performance and motivation as mediation at the Agency for Personnel and Human Resources Development of East Barito Regency. This research was conducted quantitatively with an explanatory research approach. Sampling technique with the total sampling method. The analysis uses the Partial Least Square (PLS) method. The results showed that leadership style had a positive and significant effect on performance, leadership style had a positive and significant effect on motivation, persuasive c

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Al Tanjung, Mallma Fatimah, Ika Mustika, and Teti Sobari. "LEARNING TO WRITE TEXT OF PERSUATION USING THE CIRCUIT LEARNING METHOD IN VIII MIDDLE SCHOOL STUDENTS." JLER (Journal of Language Education Research) 4, no. 2 (2021): 95. http://dx.doi.org/10.22460/jler.v4i2.6525.

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Writing is an important activity for students to hone memory and perfect in learning activities and as a measurement tool for students who are creative in learning to write, especially persuasion texts. The purpose of this study 1). The activity of writing persuasive texts of the students before and after using the Circuit Learning method. 2) Knowing the student's performance when completing assignments to measure the ability to write persuasion texts. The author uses a population of class VIII junior high school students with a sample of 27 students. The research design used was a quasi-exper

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Saragih, Mariati, Leben Panggabean, Desima B. Lumban Gaol, and Holmes Rajagukguk. "The Effect of the Concept Attainment Learning Model on Improving Persuasive Writing Ability in Eighth-Grade Students at Private Junior High School SRO Matiti." Journal of Humanities and Education Development 7, no. 1 (2025): 12–20. https://doi.org/10.22161/jhed.7.1.2.

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This study aims to describe the influence of the Concept Attainment learning model on the ability of eighth-grade students of SRO Matiti Middle School, Doloksanggul, to write persuasive texts. The research method used is an experimental design with a sample of 31 students participating as both the control and experimental groups (with a pre-test and post-test conducted). Data collection tools consist of written tests where students are assigned to create persuasive texts, assessed based on specific criteria. The hypothesis test results indicate that when compared with the t-table at a signific

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Nchindila, Bernard M., and Richard T. Torto. "Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press." Theory and Practice in Language Studies 10, no. 5 (2020): 492. http://dx.doi.org/10.17507/tpls.1005.03.

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Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communication through which business organizations inform the general public about new or improved commercial endeavors. Therefore, language plays an indispensab

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Valeiras-Jurado, Julia. "Multimodal persuasive strategies in product pitches." Text & Talk 41, no. 4 (2021): 561–84. http://dx.doi.org/10.1515/text-2019-0254.

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Abstract The product pitch is a widespread genre within business communication and is used to introduce a product in the market. Product pitches are meant to convince an audience of the value of the product they introduce. Because they are subjected to strict time constraints, these presentations need to be particularly effective in their persuasive efforts, and speakers need to make the best use of all the semiotic resources they have at their disposal to efficiently convey their message. Researchers and practitioners with first-hand experience in this genre agree that it is inherently persua

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Valeiras-Jurado, Julia, and Noelia Ruiz-Madrid. "Multimodal enactment of characters in conference presentations." Discourse Studies 21, no. 5 (2019): 561–83. http://dx.doi.org/10.1177/1461445619846703.

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In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference presentations, is frequently achieved through a combination of semiotic modes. Therefore, a skilful orchestration of these modes can be considered key to achieving effective communication in this genre. However, our understanding of persuasion has often focused on specific elements of the message considered in isolation and mainly from the linguistic perspective. Relatively little

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MENG, YUE, and Eung Hwa Kim. "The Effect of Appeal Type and Graphic Representation Match on Online Crowdfunding." korea soc pub des 9 (June 30, 2023): 58–70. http://dx.doi.org/10.54545/kspd.2023.9.58.

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Social media-mediated online crowdfunding campaigns are an effective way to help nonprofit organizations raise funds. The purpose of this study is to design persuasive online fundraising messages to convince potential supporters to participate in online crowdfunding campaigns. The research methodology is as follows. First, an examination of online crowdfunding theory. Second, the components of online crowdfunding messages are analyzed. Third,the visual characteristics of existing online crowdfunding messages are analyzed to design messages for nonprofit environmental organizations. Finally, to

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Lin, Yuanfang, and Chakravarthi Narasimhan. "Persuasive Advertising in a Vertically Differentiated Competitive Marketplace." Review of Marketing Science 18, no. 1 (2020): 145–77. http://dx.doi.org/10.1515/roms-2019-0075.

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AbstractDespite the widely acknowledged existence in practice, the theoretical literature on persuasive advertising is generally vague about exactly how such advertising could affect consumer preferences, except for the general assumption that persuasive advertising affects consumer willingness to pay or simply “shifts demand.” This paper proposes a theoretical framework for characterizing different ways that persuasive advertising may affect consumer utility in a vertically differentiated marketplace. Firstly, persuasive advertising could simply raise consumers’ reservation price for the prod

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Gorlée, Dinda L. "Wittgenstein’s persuasive rhetoric." Semiotica 2016, no. 208 (2016): 49–77. http://dx.doi.org/10.1515/sem-2015-0121.

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AbstractWittgenstein surprised with the rhetorical inversion of his style of writing, often at the expense of thought. In his works, he skillfully constructed the fragmentary paragraphs to solve the “confusions” of language. The result of Wittgenstein’s conscious endeavor is the persuasive effect of new reasoning in the “ornamental” type of the philosophical writings about language. Wittgenstein’s verbal genres are the interplay of deduction, induction, and abduction, formed consciously and subconsciously, following the three categories of Peirce’s semio-logical reasoning. Wittgenstein’s rheto

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