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Vargheese, John Paul. "Persuasive strategies for encouraging social interaction amongst older adults." Thesis, University of Aberdeen, 2015. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?pid=228082.
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As the ageing population continues to grow, health and social care services face increasing demands. Technology based interventions such as telecare offer a potential solution to meet this increase in a cost effective manner. However, there is a concern that such technologies may lead to increased social isolation. Traditional approaches towards resolving social isolation typically involve the provision of activities designed to provide social interaction. In this thesis, we investigate a novel persuasion based approach to address social isolation. To this end, we conducted a modelling study to discover effective persuasive strategies for encouraging social interaction and how to apply them. From the results of this study, we identified, defined and categorised effective persuasive strategies, grounded in theories of persuasion and behavioural change and developed a strategy selection heuristic for applying them. We investigated the perceived effectiveness of both the strategies and strategy selection heuristic and discovered conceptual differences between selecting the most suitable strategy for older adults and a wider audience. Finally, we investigated the actual effectiveness of the strategies with an observational study involving formal carers and older adults. Our results can be combined to create a persuasive virtual agent aimed to tackling social isolation amongst older adults.
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Halsey, Michael D. "Persuasive strategies as seen in selected sermons of Calvin Miller." Theological Research Exchange Network (TREN), 2000. http://www.tren.com.
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Katea, Haider. "Understanding discursive persuasion in American and Iraqi call to arms discourse : discursive strategies as instruments of persuasive politics." Thesis, Bangor University, 2018. https://research.bangor.ac.uk/portal/en/theses/understanding-discursive-persuasion-in-american-and-iraqi-call-to-arms-discourse(5cc3c6c4-bfb3-4c8b-8e15-ccd6c8bf3ec6).html.
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'Call to arms' is the battlefield for the conflict for power and legitimacy between different ideologies, with language playing a vital role. Nowadays, the most recent examples are the speeches of various political figures on the War on Terror, due to the rising threat of terrorism worldwide. Analysing 'call to arms', the War on Terror, in different genres has received considerable academic interests in the last decade. However, most of these academic endeavours present themselves to understand the dynamics of such discursive constructs and strategies used either by western, American in particular or European discourse producers. It is against this backdrop that this thesis investigates the American and Iraqi 'call to arms' discourse instantiated in highly formalised institutional genre. The study presents a critical analysis of how persuasion has been produced and discursively realised in two different socio-political discourses. The study examines four specific speeches: two by American Presidents, namely, George W Bush and Barack Obama, and the remaining two were delivered by two Iraqi Prime Ministers, Nouri Al-Maliki and Haider Al-Abadi. The thesis incorporates some of the widely applied CDA (Critical Discourse Analysis) analytical categories used in the DHA (Discourse-Historical Approach), including referential, predicational, perspectivization, argumentative strategies (Topoi) and the strategies of intensification and mitigation (Resigil & Wodak, 2001), and legitimation studies from Van Leeuwen (2007) and Reyes (2011), along with some elements from the socio-semantic approach of van Leeuwen on the representation of social actors (van Leeuwen, 1996). The thesis emphasises specific linguistic ways in which language represents an instrument of control and a manifestation of symbolic power in discourse of war. It first develops an analytical approach that derives from Critical Discourse Analysis (CDA) and legitimisation studies to account for how 'call to arms' can be produced and discursively realised in situ. This particular work expands, and further proposes, some key discursive constructs and strategies of persuasion political figures employ in the discourse of going to war. The analysis of the data demonstrates that the American 'call to arms' rhetoric is not dissimilar to the Iraqi 'call to arms' rhetoric.
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Hock, Philipp [Verfasser]. "Persuasive Strategies to Increase Traffic Safety in Automated Driving / Philipp Hock." Ulm : Universität Ulm, 2021. http://d-nb.info/1237750814/34.
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Grice, Patricia Joyce. "Presidential Communication to Children: An Analysis of Persuasive Strategies in Presidential Speeches." TopSCHOLAR®, 2010. http://digitalcommons.wku.edu/theses/185.
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This thesis explores the content of presidential communication to children, specifically the only three presidential speeches that have been designed for children. These three speeches are President Barack Obama's speech to children in 2009, George H.W. Bush's speech to children in 1991, and Ronald Reagan's speech to children in 1988. Through content analysis this thesis was designed to determine whether persuasive strategies were used in these messages to children, and if persuasive strategies were present, which ones were used. Through qualitative analysis conducting a focus group discussion with children exposed to one of the presidential speeches, this thesis also explored the speeches from children's perspectives. Political socialization theory is used as framework for developing the study, and three persuasive theories are used for analysis of the speeches.
The findings provide insight into presidential communication to children and implications of future research in this area. Findings suggest that persuasive strategies are present and a variety of techniques are utilized in the speeches. The purpose and common topics of these speeches are also explored. Focus group findings support that children can identify persuasive strategies present in the speeches and provide insight into the knowledge children retain from exposure to the communication.
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Edin, Malin. "Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18260.
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The problem that this thesis deals with is that the intense competition and increasing consumer power in the health industry calls for the operating companies to take consumers’ considerations into account when advertising their products. It is further suggested that consumers will be extra careful before buying health-related products due to their direct effect on their personal health. Thus, companies selling health-related products must gain an understanding of how consumers form their judgments of the advertisements for the same in order to be able to create persuasive and thus effective advertisements. The purpose of this thesis is to understand consumers’ views of different persuasion strategies used for advertising health-related products and how these affect their willingness to purchase the advertised product. This will be done as a means to provide the concerned companies with a basis for how to create positively perceived, yet effective, advertisements. In order to fulfill the purpose of this thesis a qualitative study was conducted through the use of focus groups. During the focus groups the participants were, among other things, encouraged to discuss their views of three different advertisements for health-related products. Each advertisement represented one persuasion strategy used in the advertising of health-related products. The gathered data was interpreted and analyzed by comparing it with theories from previous research. The study shows that consumers require extensive information and strong evidence behind the arguments provided in advertisements for health-related products. Advertisements that communicate consequences that correspond to consumers’ existing beliefs are likely to be positively perceived. Conversely, if the communicated consequences contradict consumers’ beliefs their responses are likely to be negative. Consumers that are more informed in regards to the products are more likely to critically judge the advertisements for the same. The likelihood that consumers’ attitudes will be reflected in their behavior increases along with the strength of their attitudes.
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Cahyono, Bambang Yudi. "Rhetorical strategies in the English and Indonesian persuasive essays of Indonesian university students." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0018/MQ47744.pdf.
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Cruz, Ligia Abreu Gomes. "Framing effects and pro-environmental behavior : persuasive strategies in signs and a measure of goal-frames." reponame:Repositório Institucional da UnB, 2015. http://dx.doi.org/10.26512/2015.03.D.17905.
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Dissertação (mestrado)—Universidade de Brasília, Instituto de Psicologia, Departamento de Psicologia Social e do Trabalho, Programa de Pós-Graduação em Psicologia Social, do Trabalho e das Organizações, 2015.Submitted by Ana Cristina Barbosa da Silva (annabds@hotmail.com) on 2015-04-06T18:19:42Z No. of bitstreams: 1 2015_LigiaAbreuGomesCruz.pdf: 1646195 bytes, checksum: 357332fa06662e0fd85c9e625d24cd60 (MD5)
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Uma das principais características do uso da comunicação quando se quer persuadir é o framing de mensagens para gerar mudança de comportamento. Framings - a seleção de aspectos do contexto ou de argumentos para influenciar a percepção do individuo – são veiculados diariamente, por meio de cartazes, avisos, anúncios em rádio e televisão, palestras, dizeres populares, entre outros. Quando o tema é a promoção de comportamento pró-ambiental, o uso da estratégia antecedente informacional, que operacionaliza framings em mensagens pró-ambientais, tornou-se alvo de um número considerável de pesquisas em psicologia social e ambiental. No entanto, essas mesmas mensagens comunicadas no dia-a-dia, quando formalizadas, por exemplo, em cartazes, recorrem a intuição, inspiração artística e senso comum, não a fundamentos científicos. Esta dissertação parte do pressuposto de que as mensagens pró-ambientais serão mais eficazes se forem derivadas empírica ou teoricamente, incluindo as variáveis mais influentes no comportamento em questão. Para encorajar a prática fundamentada, dois manuscritos se dirigem a problemas essenciais: a falta de descrição empírica da comunicação pró-ambiental brasileira e a necessidade de um modelo integrativo de variáveis antecedentes. No Manuscrito 1 um procedimento de categorização foi elaborado e permitiu investigar características de cartazes brasileiros, como a estratégia persuasiva (informacional, framing negativo e framing positivo), a ênfase sobre os impactos dos problemas ambientais o tipo de comportamento indicado, dentre outros. A predominância de certas características viabilizaram a discussão sobre as limitações na eficácia dos cartazes pró-ambientais brasileiros. Ao mesmo tempo, o estudo originou um sistema de categorização que pode ajudar a pesquisa e a intervenção na área.No Manuscrito 2 descreve-se a elaboração de um instrumento para verificar empiricamente um modelo integrativo de antecedentes do comportamento pró-ambiental: a teoria goal-framing. A escala identificou em dois estudos uma estrutura dimensional de goals, com boas propriedades psicométricas: situacional proximal e motivacional final. O conteúdo diferiu da previsão teórica de três goal-frames, mas demonstraram convergência com os valores supraordinais de Schwartz (auto-promoção e auto-transcendência). As possibilidades da teoria goal-framing como modelo para comportamentos pró-ambientais foram discutidas e a importância de estudos sobre a influência de goals nesse comportamento foi ressaltada. De forma geral, os manuscritos podem contribuir para o desenvolvimento científico de tentativas de promoção do comportamento pró-ambiental, que utilizam estratégias antecedentes informacionais. A descrição empírica e a elaboração de um sistema para categorização da comunicação pró-ambiental, bem como a construção de um instrumento que permita a seleção entre antecedentes intraindividuais do comportamento pró-ambiental, podem orientar a já popularizada utilização de framings.
One of the main characteristics of communication when there is a persuasive intent is the framing of messages to induce changes in behavior. Framings – the selection of situational aspects and arguments to influence individual´s perception – are popular in signs, warnings, announcements in radio and television, lectures, sayings, among others. When the topic is the promotion of pro-environmental behavior, the choice for informational antecedent strategies, which operationalize pro-environmental messages, has become the object of significant research in environmental and social psychology. However, when these messages are disseminated in daily life, formalized in signs, for example, they are based on intuition, artistry and common sense, not on a scientific basis. The underlying assumption of this dissertation is that pro-environmental messages will be more efficient when empirically or theoretically derived, including the most influent variables on the targeted behavior. To encourage a scientific practice, two manuscripts aimed at essential problems: the lack of empirical description of pro-environmental communication in Brazil, and the need for an integrative model of antecedent variables. In Manuscript 1, a procedure for categorization was elaborated and enabled the investigation of Brazilian signs´ characteristics, such as persuasive strategies (informational, negative framing, and positive framing), the emphasis on nature destruction´s impact, and the recommendation of behaviors, among others. The dominance of certain characteristics oriented a discussion about sign´s limitations in efficacy. At the same time, the study resulted in a categorization system which can help guiding research and intervention. Manuscript 2 describes the elaboration of an instrument to empirically verify an integrative model of pro-environmental behavior antecedents: the goal-framing theory. The scale identified in two studies a bidimensional goal structure, with good psychometric properties: Situational Proximal and Motivational Individual. The content differed from the theoretical prediction of three goal-frames, but demonstrated convergence to Schwartz´s higher-order values (self-promotion and self-transcendence). The possibilities of goal-framing theory as a model for pro-environmental behavior are discussed and the importance of studies aiming at goal´s influence on this behavior is highlighted. Overall, the manuscripts can contribute to scientific approches to promote pro-environmental behavior by using informational antecedent strategies. The empirical description and elaboration of an instrument that allows the selection of intraindividual antecedents of pro-environmental behavior can improve the popular and more intuitive use of framings.
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Lee, Min-Sun. "Television shopping the effect of persuasive strategies on parasocial interaction, subjective well-being, and impulse buying tendency among older women /." [Ames, Iowa : Iowa State University], 2008.
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Lon, Hansson. "Exploring Concerns and Expectations of Future Smart Systems for Managing Domestic Water Services." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231336.
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With our growing population, we are facing great challenges when it comes to our water consumption. As Stockholm is growing in both population and size, the city’s provider of drinking water, Stockholm Water and Waste, is looking into approaches like smart systems and persuasive strategies that tries to help citizens use water for domestic purposes in more sustainable ways. Some see these approaches as a natural part of the future of urban development and they have already been implemented at several locations around the globe. However, smart systems and persuasive strategies have seen an upswing in critique lately and it have been argued that they tend to treat householders as something separated from the socio-technical context they live in. As a response to this critique, a wide range of suggestions for future development of smart systems and persuasive strategies have been made. While a lot of these suggestions are based on studies that evaluates already existing systems and tend to focus on how to improve them, they still convey a scenario where these systems are a natural part of our future urban lives. However, little research has been made that tries to understand the citizens’ perspective on these systems before they are implemented. By using a future study approach that includes citizens in reflective and exploratory activities of non-existing future smart systems for managing domestic water services, this study aims at exploring their concerns and expectations of said systems and questions the wants and needs for them begin with. This study reveals that citizens might have great concerns when it comes to questions of privacy and control and how smart systems and persuasive strategies run the risk of problematizing individuals. This study also reveals that citizens might be more interested in negotiating and improving current services and infrastructure than having technology negotiate their everyday lives.Vår ökande befolkning ställer oss inför stora utmaningar när det kommer till vår vattenkonsumtion. Då Stockholm växer både till befolkningsmängd och yta undersöker Stockholm Vatten och Avfall, stadens leverantör av dricksvatten, tillvägagångssätt som smarta system och övertalningsstrategier för att hjälpa medborgare bli mer hållbara i sin vattenförbrukning. En del ser dessa tillvägagångssätt som en naturlig del av framtidens urbana utveckling och de har redan blivit implementerade på flera platser runt omkring i världen. Smarta system och övertalningsstrategier har dock sett en uppsjö av kritik på sistone och det har sagts att de tenderar att behandla personer som något separerat från den sociotekniska kontext de lever i. Som en respons till denna kritik har det tagits fram ett antal förslag för den framtida utvecklingen av både smarta system och de övertalningsstrategier de använder sig av. Då många av förslagen som lagts fram är baserade på studier som utvärderar redan existerande system, samt tenderar att fokusera på hur dessa kan förbättras, förutsätter de fortfarande ett scenario där smarta system och övertalningsstrategier är en naturlig del av vår framtida urbana miljö. Dock har endast mycket lite forskning gjorts i syfte att utröna medborgarnas perspektiv på dessa system innan de implementeras. Genom att inkludera medborgare i reflekterande och utforskande aktiviteter angående ännu icke-existerande smarta system som handskas med vattenförbrukningen i hemmet, syftar denna studie till att utforska medborgarnas förväntningar, farhågor och inställning till sagda system och ifrågasätter huruvida dessa system är något de över huvud taget vill ta del av. Denna studie visar hur medborgare kan hysa stor oro när det kommer till frågor berörande kontroll och datasekretess, men även hur smarta system och övertalningsstrategier riskerar att problematisera individer. Studien visar även på möjligheten att medborgare kan vara mer intresserade av att förhandla och förbättra redan existerande tjänster och infrastruktur än att låta teknologi förhandla om deras levnadsvanor.
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Dashevska, Julia. "What are the success strategies for changing behaviour? : An explorative intervention study of an application based and a non-application based approach for reducing smartphone overuse with focus on persuasive design." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-329469.
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With the growing role the smartphone technology is gaining in our daily life the concerned voices about its negative impacts on human social skills, social interactions and mental health are getting louder. Smartphone use has become a habit not at least due to high access to different kind of rewards provided by this technology. In this thesis, a qualitative explorative study analyses two approaches, an application based and a non-application based, in their ability to deal with the subjectively perceived smartphone overuse in order to find weaknesses and advantages behind those approaches. The study design is based on behaviour change theories such as the Goal-Setting Theory, the Social Cognitive Theory, and the Cognitive Dissonance Theory and on the persuasive design strategies. The results of the five weeks long intervention study, during which eight participants tried both approaches in a within-group design setup, suggests that a combination of an application based and a non-application based intervention could be more beneficial than relying on technology alone in order to support the user with means to reduce the smartphone overuse. The results furthermore suggest that the application based approach functioned well as an eye opener and as an incentive to prepare participants to take own actions.
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Vieira, Aiane de Oliveira. "As estratégias persuasivas dos presidenciáveis na corrida eleitoral de 2014 nas redes sociais." Universidade Federal de Goiás, 2016. http://repositorio.bc.ufg.br/tede/handle/tede/6508.
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This dissertation developed an analysis that aims to identify why political parties and candidates use social media websites as a campaign tool and the main persuasive strategies they use to convince the electorate. It also tried to comprehend how professionalization, medialization and personalization, contemporary campaigns main characteristics, influence political campaigns in digital environments. In this perspective, the research chose to analyze candidates’, Aécio Neves (PSDB) and Dilma Rousseff (PT), official pages on Facebook. The main goal was to understand the persuasive strategies they used throughout the presidential race. The study’s main hypotheses defends that the candidates, using advanced electoral marketing techniques, used social media websites in order to promote themselves and attack their opponents and, on the other hand, did not debate political issues. In order to reach the main goal and test the proposed hypothesis, the research developed a literature review that underwent the historical transformation that the electoral process experienced both in an international and national context. It also focused on New Information and Communication Technology rise in the political communication field as well as debated about their contributions to the quality of democracy and electoral campaigns. The research also promoted an investigation on the political scene that the 2014 presidential race took place, which discussed the polarization between PT and PSDB around the presidential election in the last two decades. The analysis focused, first, on former presidents’ Fernando Henrique Cardoso and Luiz Inácio Lula da Silva administrations as well as President Dilma Rousseff first term and, later, introduced the main events that happened throughout the campaign. The paper identified and debated the main communicational strategies adopted by campaign strategists, which suited as a theoretical sketch of the methodological model implemented. It was collected the content posted on the candidates’ official pages on Facebook between July 6th and October 26th , 2014 and it was developed a content analysis that classified each post in the following categories: Agenda; Support/Endorsement; Attack/Negative Campaign; Campaign/Call for votes; Defense/Counterattack; Institutional; Personal Matters/Personal promotion; and Political Proposals. Later, based on the results, it was done a comparative analysis, which tried to emphasize each variable analyzed and highlight each candidate’s strategies and goals according to the electoral context. This research concluded that institutional propaganda and personal promotion, political personalization main characteristics, in addition to negative campaign led the campaign and, on the other hand, political discussions were put aside.
Esta dissertação desenvolveu uma análise que busca identificar as finalidades para as quais partidos e candidatos usam as redes sociais como ferramenta de campanha política e quais as principais estratégias persuasivas usadas por eles para convencer o eleitor. Buscou-se também compreender como a profissionalização, a midiatização e a personalização, características das campanhas contemporâneas, influenciam as campanhas em ambientes digitais. Nesse sentido, escolheu-se como objeto de estudo as páginas oficiais dos candidatos Aécio Neves (PSDB) e Dilma Rousseff (PT) na rede social Facebook e o objetivo geral foi analisar as estratégias persuasivas usadas por eles ao longo da corrida presidencial. Partiu-se da hipótese de que os candidatos empregaram avançadas técnicas de marketing eleitoral e utilizaram as redes sociais para se autopromoverem e atacarem seus oponentes e, em contrapartida, deixaram de debater questões políticas programáticas. Para alcançar tal objetivo e testar a hipótese proposta, o trabalho fez uma revisão da literatura que perpassou as transformações históricas vividas pelas campanhas eleitorais, tanto no contexto internacional, quanto nacional; a ascensão das Novas Tecnologias de Informação e Comunicação na comunicação política e o debate acerca de suas contribuições para a qualidade da democracia e dos processos eleitorais. A pesquisa desenvolveu também um balanço do cenário político em que as eleições de 2014 se desenvolveram, o qual discutiu a polarização entre PT e PSDB em torno das eleições presidenciais nas últimas duas décadas, perpassando pelos governos de Fernando Henrique Cardoso, Luiz Inácio Lula da Silva e o primeiro mandato de Dilma Rousseff, para então introduzir os principais fatos que se desenrolaram ao longo do período eleitoral. Identificou-se e debateu-se as principais estratégias comunicacionais adotadas pelos estrategistas de campanha, análise esta que serviu como esboço teórico do modelo metodológico implementado na pesquisa, o qual, por meio de análise de conteúdo, coletou as postagens feitas nas páginas oficiais dos dois candidatos entre os dias 06 de julho e 26 de outubro de 2014 e classificou-as em: Agenda; Apoio/Endosso; Ataque/Campanha Negativa; Campanha/Apelo; Defesa/ContraAtaque; Institucional; Assuntos Pessoais/Promoção Pessoal; e Propositivo. Posteriormente, os resultados obtidos foram discutidos por meio de uma análise comparativa, que buscou evidenciar cada variável analisada e destacar as estratégias e os objetivos de cada candidato de acordo com o contexto eleitoral. Concluiu-se que a propaganda institucional juntamente com a promoção pessoal, características da personalização da política, bem como o discurso negativo tomaram conta dos discursos da campanha em detrimento da apresentação e discussão de propostas de governo.
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Wahi, Shalini. "Young children's persuasion strategies." Thesis, University of Oxford, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.268102.
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Kotze, Klaus. "BRICS: strategies of persuasion." Doctoral thesis, Faculty of Law, 2018. http://hdl.handle.net/11427/30014.
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This dissertation explores the strategic communications of the BRICS (Brazil, Russia, India, China and South Africa) intergovernmental platform. BRICS is a recent addition to the growing array of international organisations. Though BRICS consists of significant emerging and re-emerging states, it remains poorly perceived and obscure. Previous analyses that have examined BRICS as an aggregation of its member states or distinguished it simply as a slogan designed by Goldman Sachs have failed to discern it for the rhetorical, strategic entity that it is. This dissertation focuses on BRICS’ essence and intent, its strategic communications. It analyses BRICS’ narrative and scenario, examining its rhetorical appeals, its strategies and tactics of persuasion. The study employs a critical rhetorical analysis to explore publically available primary documentation emanating from high-level BRICS meetings. Three analytical chapters assess this corpus, conceptually distinguished as programmatic (Memoranda of Understanding, agreements and treaties), organic (summit Declarations) and opportunistic (Statements) documents. This analysis expediently takes from disciplines and schools of thought to qualitatively and inductively assess strategic style and agency. It applies theoretical and conceptual tools to examine claims that emerge from the texts. BRICS’ documents present organisational strategy and articulate its appeals. These are rhetorically explored to discern BRICS, per se. BRICS’ rhetoric motions towards its aims. Its strategic means, ways and ends are closely assessed. The dissertation finds that BRICS is an informal intergovernmental regime towards engendering reform inside of the normative international order. Its claims indirectly shape global governance according to its interests. BRICS is a process-driven advocacy mechanism that brings states together as nodes in a state-centric intergovernmental style. It rhetorically steers towards its aspired outcomes without taking considerable action. It does so to avoid responsibility. It rhetorically performs the principles and norms of the legitimate international order under the United Nations, in order to substantiate its form of multilateralism; to actualise reform while maintaining structure. By employing its principles and norms, BRICS embodies and therefore territorialises the multilateral order. BRICS’ strategic communications develop an alternative narrative towards steering international cooperation and exchange. Its articulation of the international order confronts dictated hegemonic conceptions, asserting that no unilateral interpretation holds an absolute truth. Sovereign states are not circumscribed by other states but only by legitimate international law and order. In doing so BRICS pursues international recognition for its member states, disrupts what it perceives to be hegemonic inertia and redefines global governance. BRICS illustrates a significant modality to assess the contemporary international order and the recent developments in global power. Its indirect form, a procedural and fluid platform for extra-Western sovereign states to pursue influence and execute wills, proposes the evolution of international power in the 21st century. BRICS actively employs a hybrid (both-and) strategy to lead toward a reformed global order based on a greater balance of powers (multipolarity). The development of BRICS and BRICS Plus presents compelling cases for further, critical studies.
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BIGI, SARAH FRANCESCA MARIA. "Le parole chiave nelle dinamiche testuali." Doctoral thesis, Università Cattolica del Sacro Cuore, 2007. http://hdl.handle.net/10280/165.
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La presente ricerca nasce con lo scopo di indagare la pertinenza del concetto di parola chiave in rapporto alla realizzazione delle dinamiche testuali. Questo concetto è presentato nella letteratura come uno strumento euristico, utilizzato per analizzare oggetti diversi, quali le culture, le società o i testi. Tuttavia emerge una certa discordanza nelle diverse caratterizzazioni delle parole chiave che impedisce di circoscrivere questa categoria di elementi linguistici e di definirne un metodo di individuazione. Dalla nostra indagine emerge che le funzioni delle parole chiave possono essere ricondotte alle metafore della chiave d'accesso , chiave d'interpretazione e chiave di volta . E' in particolare quest'ultima accezione quella più adeguata a descrivere la funzione svolta dalle parole chiave in rapporto alle dinamiche testuali. Esse si caratterizzano cioè per essere elementi linguistici che contribuiscono in maniera strategica a realizzare lo scopo comunicativo globale del testo, instaurando un legame particolarmente forte con il sapere condiviso tra mittente e destinatario. E' questo nesso che giustifica il loro ruolo centrale nella costruzione della strategia comunicativa del testo. Un'applicazione della definizione al testo argomentativo, nell'ultima parte della ricerca, precisa la funzione della parola chiave in relazione a una struttura testuale specifica.The present research aims at analysing the concept of keyword in the context of textual analysis. In the literature keywords are mostly conceived of as tools useful to give insights into cultures, societies or texts. Nevertheless they are not univocally described and it is difficult to outline a precise method for their identification. In fact the methods proposed are highly subjective as keywords are mainly indicated as the results of previous interpretations conducted on the culture, society or text which is being analysed. In this research instead we are interested in the possibility of describing keywords as elements concurring in the construction of textual meaning. This presupposes the definition of the specific function played by keywords and a logical-semantic textual theory which allows analysing the structure of texts and the ways in which they realize their communicative goals. Congruity Theory is the theory which seemed to offer the most comprehensive methodology to analyse texts. Thanks to the theoretical tools offered by it, we define keywords as linguistic elements that play a strategic role in the realization of the text's global communicative aim. The last part of the research is devoted to the application of the definition to argumentative texts, showing in which ways keywords contribute in the realization of their persuasive goal. In relation to these texts the specific function of keywords appears to be that of giving arguments their persuasive power.
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Poškaitė, Agnė. "Art of Persuasion in English and Lithuanian Political Rhetoric." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080806_133604-43876.
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The thesis concerns translation issues in Lithuanian translations of English rhetorical figures (anaphora and antithesis) in political speeches delivered by different politicians. Seven political speeches in English and their Lithuanian translations were analyzed from the perspective of translation strategies and translation problems. The study uses terms for translation strategies developed by Devies’ in order to comment on Lithuanian translations of English political speeches.
In order to carry out the analysis of the chosen political speeches comparative as well as contrastive analysis were chosen. Firs, the original extract and its translation were compared taking into consideration the issues of translation strategies that have been used in the process of translating. Second, the original extract and its translation were contrasted in order to notice how and why some aspects in the translation have been changed.
The main goal of the present paper is to see the differences and similarities of the two languages when dealing with political rhetoric. Moreover, it is extremely important to examine persuasive tools that are used most frequently in political rhetoric both in English and in Lithuanian.
The hypothesis of the paper is the following: as the two languages structurally are very different, translations of rhetorical figures in English political texts will contain many structural and stylistic deviations. Structural... [to full text]Šis baigiamasis darbas yra susijęs su vertimo aspektais, kai retorinės figūros (anafora ir antitezė), skirtingų politikų panaudotos angliškose politinėse kalbose, verčiamos į lietuvių kalbą. Atkreipiant dėmesį į vertimo strategijas ir vertimo problemas buvo išanalizuotos septynios angliškos politinės kalbos ir jų lietuviski vertimai. Siekiant aptarti lietuviškus angliškų politinių kalbų vertimus darbe vartojami Davies vertimo strategijų terminai. Siekiant atlikti politinių kalbų analizę buvo pasirinkti lyginamasis ir kontrastinis analizės būdai. Pirmiausia, buvo lyginama originalo ištrauka su jos lietuvišku atitikmeniu, atsižvelgiant į vertimo strategijas, kurios buvo panaudotos vertimo metu. Antra, originalo ištrauka ir jos lietuviška atitikmuo buvo supriešpriešinami tam, kad būtų įmanoma įžvelgti kaip ir kodėl tam tikri aspektai vertimo metu buvo pakeisti. Pagrindinis šio darbo tikslas yra įžvelgti dviejų kalbų panašumus ir skirtumus būtent politinėje retorikoje. Taip pat labai svarbu išanalizuoti įtikinėjimo priemones, kurios dažniausiai naudojamos tiek anglų tiek lietuvių politinėje retorikoje. Disertacijos hipotezė yra tokia: kadangi nagrinėjamos kalbos struktūriškai yra labai skirtingos, retorinių figūrų vertimas iš angliškų politinių kalbų į lietuviškas bus su stipriais struktūriniais ir stilistiniais nukrypimais. Struktūriniai kalbų skirtumai leidžia daryti prielaidą, kad atsiras daug skirtumų įvairiuose vertimo aspektuose. Darbas yra suskirstytas į šešias... [toliau žr. visą tekstą]
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Lima, de Franca Doria Maria Violante. "Self-persuasion strategies to resist temptation." Thesis, Cardiff University, 2005. http://orca.cf.ac.uk/55596/.
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The main aim of this thesis is to understand how people use cognition to resist tempting objects, and behaviours. Applying the Epistemic and Teleologic Model of Deliberate Self-Persuasion to temptation, the impact of motivation on the use of self- persuasion strategies was explored. Four experimental studies were conducted in three diverse contexts: teenagers' consumption of beverages, restrained eaters' consumption of chocolate, and dating students' attraction to alternative partners. Overall, the pattern of results indicated that motivated people use epistemic self- persuasion strategies to derogate the tempting object as a way to resist temptation. This process of deliberate self-persuasion had effects on subsequent evaluation and behaviour towards the tempting object, in particular by the creation of new negative information regarding that object. Discussion focuses on relevant theoretical and practical implications in the domains of attitude-change, cognitive therapy, and social intervention.
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Skulborstad, Hayley M. "Nature of Resistance to Persuasion and Omega Strategies." Miami University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=miami1387198985.
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Guhr, Dagny. "Argumentation in Courtshipkommunikation zu den persuasiven Strategien im Gespräch." Berlin Weidler, 2007. http://d-nb.info/987337319/04.
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Guhr, Dagny. "Argumentation in Courtshipkommunikation : zu den persuasiven Strategien im Gespräch /." Berlin : Weidler, 2008. http://d-nb.info/987337319/04.
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Davis, Vauna L. "We Need to Talk: Persuasive Communication in Fireproof Ministries' XXXchurch Anti-Pornography Campaign." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3247.
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The growing evidence of harm caused by pornography calls for interventions to counteract the influence of explicit sexual media. Fireproof Ministries conducts a major Christian anti-pornography campaign called XXXchurch. This case analysis of the campaign evaluated if the messages were appropriately designed in light of what persuasion research has discovered about motivating attitudinal and behavioral change. Theories about agenda setting, attitude accessibility, exemplars, evidence, cognitive dissonance, guilt, reactance, fear appeals, and self-efficacy were the basis of identifying the themes of the campaign, evaluating the credibility of XXXchurch, and assessing the theoretical foundation of the campaign. The study found three dominant objectives of the campaign: awareness, prevention, and recovery. XXXchurch has set the pornography agenda in many Christian churches, and also brings the issue to a wider public through news media; they have been featured in thousands of media publications and broadcasts. XXXchurch measures their own success by the stories and feedback they hear from their audience, the media attention they receive, and their increased acceptance by churches. The three main groups of themes in the messages of the campaign are prevention and recovery, the harm of pornography, and how God's purposes for life are impacted by pornography. These themes are essentially persuasive messages encouraging people to consider the negative consequence of using pornography and the benefits of resisting it. The attitudes influenced through these messages are the precursors to taking action to overcome pornography. The XXXchurch campaign establishes credibility with their audience through six elements: (a) prior experience or perceptions, (b) credentials, competence, and expertise (c) honesty and lack of bias, (d) similarity to the audience, (e) bold, confident delivery, and (f) plausible messages. Examples of self-efficacy, exemplars, and fear appeals were the most frequently found theories in the campaign messages. Persuasion theories functioned as useful tools for analyzing and understanding the campaign. Although the XXXchurch team did not design the campaign with these theories in mind, the theories strongly explain the foundation of the campaign. Taken as a whole, the campaign clearly demonstrates research-based principles, which suggest a prediction of successfully influencing attitudes and behavior.
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Ekman, von Huth Sandra. "”Jonas, min vän” : Persuasiva motstrategier för att dekonstruera en stark ethosposition, exemplet Selimovic mot Khemiri i debatten om REVA." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19185.
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In the year of 2012, a police project called “REVA” was established in Sweden. The goal was to increase efficiency in deporting undocumented migrants from Sweden. Two articles relating to the project were published in Swedish newspaper Dagens Nyheter. One was an open letter to Attorney General Beatrice Ask, written by the famous author Jonas Hassen Khemiri. The other one was a response to Khemiri’s letter, written by Secretary of state and drama director Jasenko Selimovic. The objective of this essay is to perform a rhetorical analysis of these two articles in order to examine how they are constructed to achieve their persuasive goals. Mainly, I am interested in exploring if Selimovic’s persuasive strategies can be regarded as direct counter-strategies to those of Khemiri. I am also interested in exploring to what extent Selimovic’s strategies deal with the specific problems he faces: countering an effective text with a demonstrable rhetorical power, authored by a writer with a contextually strong ethos - and doing so without harming his own ethos. Through using a theory of argumentation as well as a specially designed theoretical model for persuasive strategies “in both directions”, the analysis shows that Selimovic’s main approach was to directly confront the persuasive strategies used by Khemiri in order to make the latter appear too closely focused on subjective emotional experiences and blind to a wider perspective. Theoretically, this approach could be expected to work well in deconstructing an uneven ethos position, but due to Selimovic’s overly confrontational argumentation style, it rather had the opposite effect, making Selimovic appear too skeptical, critical and unwilling to stay on topic.
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Ayouni, Dit Houimel Mohamed Mehdi. "Information certifiable : révélation et persuasion." Thesis, Cergy-Pontoise, 2016. http://www.theses.fr/2016CERG0875/document.
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Dans de nombreuses situations, les décideurs sont amenés à choisir une action ou une politique sans être parfaitement informés. De plus, il est parfois difficile ou coûteux d'acquérir directement les informations manquantes. Dans ce cas, ils peuvent solliciter l'aide des institutions ou individus informés. Ces derniers peuvent essayer d'influencer la décision en leur faveur en cachant ou en ne présentant qu'une partie de l'information. Par exemple, les employeurs s'appuient sur l'information présentée par les demandeurs d'emploi, les autorités financières utilisent les rapports des entreprises pour les évaluer et les élus consultent les experts avant de proposer une loi. Dans ces exemples, au moins certaines informations sont certifiables ou vérifiables. En d'autres termes, la partie informée peut prouver certaines déclarations en présentant des preuves ou le décideur peut vérifier l'exactitude de ces déclarations. Puisque la vérification peut être coûteuse ou prenante, le décideur ne peut souvent vérifier qu'une partie de l'information reçue. Ces contraintes déterminent la quantité d'information qui peut être vérifiée avant la prise de décision. Les deux premiers chapitres portent sur des modèles adaptés aux situations où le décideur doit évaluer une déclaration ou répondre à une demande faite par une personne ou une institution. Dans le troisième chapitre, je considère un cadre légèrement différent où le décideur consulte des agents informés avant de choisir une action.Dans le premier chapitre, j'étudie un modèle où les préférences de l'agent informé sont indépendantes de l'état. En communication unilatérale, seul l'agent envoie un message au décideur. En communication bilatérale, les deux échangent des messages. Je compare ces deux mécanismes en supposant que la même quantité de preuves peut être présentée dans les deux cas. Dans le mécanisme canonique de communication bilatérale, après avoir reçu une déclaration de la part de l'agent, le décideur lui demande de présenter une preuve en particulier. La décision dépend seulement de sa capacité à présenter la preuve demandée. Le résultat principal de ce chapitre stipule que la communication bilatérale améliore le résultat si la certification de l'information est limitée de manière à empêcher le décideur d'atteindre son optimum en communication unilatérale.Le deuxième chapitre, qui résulte d'un travail joint avec Frédéric Koessler (CNRS, École d’Économie de Paris), étudie l'implémentation en présence d'agents averses à l'ambiguïté. Nous montrons que si une règle d'allocation peut être implémentée avec une certification illimitée, elle peut également être implémentée avec une certification limitée d'information si le décideur peut utiliser des mécanismes de communication ambigus et si les agents sont averses à l'ambiguïté au sens du maxmin. L'implication inverse est vraie s'il ya un seul agent et une action de punition.Dans le troisième chapitre, j'étudie un modèle avec deux types d'agents informés. Un type veut maximiser l'action du décideur tandis que l'autre veut la minimiser. Dans ce cas, il peut y avoir besoin de consulter plus d'un agent. J'étudie la consultation séquentielle et j'examine son impact sur la révélation d'information. À l'équilibre, le décideur continue de consulter des agents informés tant que son incertitude est suffisamment élevée. Les agents minoritaires - en termes de préférences - peuvent influencer le décideur en cachant l'information lorsqu'elle est défavorable car il anticipe, à juste titre, que la majorité est davantage susceptible de le faire. En outre, la menace de consultation séquentielle peut être utilisée afin d'extraire des informations plus précises tout en consultant un seul agentIn many situations, decision makers do not observe all relevant information which undermines their ability to choose the best action or policy. Moreover, it can be difficult or costly to directly acquire the missing information. In such cases, the decision maker may acquire information from privately informed parties with potentially different objectives. The issue is that they may try to influence the outcome in their favor either by withholding or selectively reporting information. For instance, employers rely on information presented by job applicants, financial authorities use firms' reports to evaluate them and elected representatives seek expert advice before selecting policies. In these examples, at least some information is certifiable or verifiable. In other words, the informed party can prove certain statements by presenting hard evidence or the decision maker can verify the accuracy of received claims and documents. Since verification can be costly or time consuming, the decision maker might be able to only partially check the claim. These constraints determine the amount of information that can be verified before the decision is made. The first two chapters focus on models that best describe settings where the decision maker has to evaluate a claim or respond to a request made by an individual or institution. In the third chapter, I consider a slightly different framework where the decision maker seeks advice by consulting informed agents.In the first chapter, I study the basic framework where the informed agent's preferences over the decision maker's actions are independent of the state. In unilateral communication, only the agent sends a message to the decision maker. In bilateral communication, both exchange messages sequentially. I study and compare these two types of mechanisms under the constraint that the agent can present the same amount of certifiable information in both cases. In the canonical bilateral communication mechanism, after receiving a claim from the agent, the decision maker asks him to certify a certain event and bases her decision on his ability to do so. The main result of this chapter essentially states that if information certification is limited and the limitation prevents the decision maker from achieving her first-best in unilateral communication then she strictly benefits from bilateral communication.In the second chapter, which results from a joint work with Frédéric Koessler (CNRS, Paris School of Economics), we study implementation in the presence of ambiguity aversion. We show that if an allocation rule can be implemented with unlimited information certification, then it can also be implemented with limited information certification if the designer can use ambiguous communication mechanisms, and if agents are averse to ambiguity in the sense of maxmin expected utility. The reverse implication is true if there is a single agent and a worst outcome.In the third chapter, I study a setting with two types of informed agents. One type prefers higher actions while the other prefers lower actions. The decision maker ignores the informed agent's preferences. In this case, it might not be sufficient to consult one agent. I study sequential consultation of more than one informed agent and examine its impact on information revelation. It is shown that in equilibrium the decision maker may consult more than one agent and that she continues to seek advice as long as her uncertainty is high enough. Learning on the equilibrium path happens through both revelation and withholding of information. It is possible for agents of the minority - in terms of preferences - to influence the decision maker by withholding information so that she chooses their favorite outcome when she should not. Moreover, sequential consultation can be used as a threat to extract more precise information while consulting only one agent
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FIABANE, Sthael Luiza Aleixes. "Publicidade vernacular: um estudo sobre práticas comunicativas persuasivas informais." Universidade Federal de Pernambuco, 2016. https://repositorio.ufpe.br/handle/123456789/19209.
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Em uma chave conceitual propositiva, a dissertação busca delinear uma modalidade de publicidade que chamamos de vernacular. Essa variante está à margem dos limites da publicidade oficial, abordada por Maria Eduarda Rocha (2010) como a retórica do capital, que se define pela relação agência, anunciantes e veículos de comunicação de massa, e dos padrões de produção publicitária já postos no mercado. O trabalho surge da intenção em definir e abordar ações que não se encaixam nos métodos e espaços de mídia tradicionalmente utilizados como suportes para as narrativas publicitárias. Fala-se de uma comunicação marginal, uma vez que a centralidade foi definida pela publicidade ao se formalizar, se definir por meio de um discurso, estabelecer regras e códigos pertinentes ao seu campo de atuação, para assim se fortalecer como instituição e sustentar um mercado para a produção capitalista de mercadorias, excluindo toda e qualquer forma de comunicação persuasiva que não se encaixe na agenda dos modelos estandardizados. Para construir o mapa conceitual a que nos propomos, valemo-nos das noções de Michael de Certeau (1998) ao diferenciar os modos de ação tático, que atribuímos à publicidade vernacular, e estratégico, que relacionamos à publicidade oficial. Mais do que determinar um espaço de produção, acreditamos com esse trabalho contribuir para pensar a publicidade contemporânea, que parece, a nosso ver, precisar cada vez mais do agir taticamente, sobretudo no tocante às redes sociais digitais.
In a conceptual purposeful key, the dissertation aims to outline a mode of advertising we call vernacular. This variant is on the fringes of official advertising limits, approached by Maria Eduarda Rocha (2010) as the rhetoric of capital, that is defined by the relationship agency, advertisers and mass media outlets and advertising production standards already placed on the market. The work comes from the intention to define and address actions that do not fit in the methods and media spaces traditionally used as supports for advertising narratives. We speak of a marginal communication, since the centrality was defined by advertising when it was formalized, defined through a speech and established rules and pertinent codes to its field so as to strengthen as an institution and sustain a market for the capitalist production of goods, excluding all forms of persuasive communication that do not fit the agenda of standardized models. In order to build the conceptual map that we propose, we make use of notions of Michael de Certeau (1998) to differentiate the tactical modes of action, which we attribute to the vernacular and strategic advertising, which we relate to official advertising. Rather than determining a production space, we believe that this work will be an useful way to think the contemporary advertising, which seems, in our point of view, to be in need of tactical acting, especially when it comes to social media networks.
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Vieira, Daniel Rojas. "Persuasive behavior as a moderator of the relationship between strategic behavior and leadership effectiveness." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2348.
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Based on the notion that leader behaviors are mutually facilitative on their effects on leader effectiveness, this study tested the hypothesis that Persuasive behaviors enhance the predictive relationship between Strategic behaviors and Leadership Effectiveness. Persuasive was hypothesized to act as an enhancer based on the notion that the leader's ability to influence others and develop followership can enhance the impact of a leader's ability to set strategy, provide direction, make decisions and plan on perceived effectiveness.
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MIGNINI, MARTA. "L'argomentazione nel rendiconto di gestione bancario." Doctoral thesis, Università Cattolica del Sacro Cuore, 2007. http://hdl.handle.net/10280/128.
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La presente tesi è dedicata all'applicazione della teoria pragma-dialettica ai rendiconti di gestione bancari. Essa è suddivisa in tre parti: la prima propone un riassunto delle principali teorie argomentative sviluppatesi dai tempi di Aristotele ai giorni nostri. In particolare, si vuole inquadrare l'approccio pragma-dialettico e il modo in cui questo attinge a teorie ad esso antecedenti adattandone i principi alla comunicazione reale. Nella seconda parte si considera il concetto di testo , si evidenziano i caratteri del testo argomentativo, e si afferma che ogni testo, anche se scritto, ha natura dialogica. Si introduce infine il rendiconto di gestione inquadrandolo nella più ampia comunicazione economico-finanziaria. Al rendiconto di gestione quale strumento di interazione e di discussione persuasiva è dedicata la terza parte della tesi, in cui vengono applicati al rendiconto bancario i principi riguardanti la critical discussion formulati dalla Scuola di Amsterdam. Particolare attenzione viene dedicata al concetto di manovra strategica, il quale tenta una conciliazione di dialettica e retorica, e afferma la necessità della loro coesistenza nello stesso testo per il successo della argomentazione.My dissertation aims at applying pragma-dialectical concepts to banks' annual reports. It is divided into three parts: in the first part the main theories of argumentation, from Aristotle to the most recent philosophers, are summed up. In particular, we intend to set the pragma-dialectical approach among argumentation theories and to explain the way how the School of Amsterdam has adopted previous concepts and has applied them to real argumentative communication. In the second part of our dissertation the main features of texts, and especially of argumentative texts, are highlighted. We also stress the fact that every text, even if written, has a dialogical nature. Moreover, we introduce banks' annual reports as means of interaction in economic and financial communication. In the third part of our dissertation we focus our attention on annual reports as means of persuasive discussion on the basis of the pragma-dialectical concepts regarding the critical discussion. In particular, the last chapter deals with the technique of strategic maneuvering, which tries to restore the balance between dialectic and rhetoric and stresses the necessity of their coexistence in the same text in order to argue successfully.
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Mnasri, Slaheddine. "Framing in Leadership Communication: Strategies, Breakdowns and Outcomes." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002556.
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Van, Geyte Els. "Persuasion in higher education : a comparative investigation of argumentational strategies in student and expert opinion essays." Thesis, University of Birmingham, 2018. http://etheses.bham.ac.uk//id/eprint/8636/.
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In order to succeed in Higher Education, students need to be able to argue effectively in writing. This thesis focuses on the argumentational skills of international students as manifested in short essays, similar to the written English proficiency tests for university admission. The study compared these essays to opinion pieces produced by expert academic writers. First, insights from the field of rhetoric were used to compare how the writers argued. An analytical tool was designed to deconstruct arguments into their essential parts to determine the number and distribution of these components in the texts. The results from this analysis then informed an investigation into selected types of cohesive markers and their role in managing writer-reader dialogues. The study found differences in both the argumentational and linguistic strategies used by the writers to persuade their readers, especially with regard to the integration of other voices. The thesis discusses implications for the teaching of argument in the English for Academic Purposes (EAP) curriculum and beyond, and advocates a more rhetorical approach. Recommendations include the use of a new generative model of argument in the classroom and the use of the analytical tool for further research across different argumentational genres and academic disciplines.
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Rucker, Derek Dewitt. "It's the type of thinking that counts a metacognitive analysis of the effects of processing strategies on attitude certainty /." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1122042993.
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Thesis (Ph. D.)--Ohio State University, 2005.Title from first page of PDF file. Document formatted into pages; contains xiv, 113 p.; also includes graphics. Includes bibliographical references (p.80-84) Available online via OhioLINK's ETD Center
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Moscato, Derek. "Plains Spoken: A Framing Analysis of Bold Nebraska's Campaign Against the Keystone XL Pipeline." Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22780.
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This dissertation focuses on the use of strategic communication in the context of contemporary environmental activism. It examines the case of Bold Nebraska, a grassroots advocacy group opposing the construction of TransCanada’s Keystone XL oil pipeline in the state of Nebraska. Such an analysis of activist communication informs several areas of research, including public relations theory and practice, social movement theory, and environmental communication. To understand the construction of strategic communication within such activism, this study employs a movement framing analysis, a media framing analysis, and a rhetorical analysis. A quantitative framing analysis of Bold Nebraska’s website communication against the pipeline during the five-year period of 2011 to 2015 assesses how activists craft and project strategic messages. A framing analysis of Bold Nebraska’s national media coverage during the same timeframe highlights the relationship between activist framing and mainstream news coverage. Finally, a rhetorical analysis of Bold Nebraska’s 2014 Harvest the Hope concert is provided to understand the role of rhetorical appeals in building an environmental activism metanarrative or master frame.
Taken together, these three approaches provide both a more holistic means to considering environmental activism campaigns in the context of strategic communication, and fill in the gaps for understanding the interplay of social movement organizations, public relations, and persuasion. This study brings a framework of strategic advocacy framing to the realm of environmental politics, and builds upon this framework by considering the dynamic of populism in activism. It also explores the role of strategic communication in evolving a movement organization’s metanarrative as it toggles between short- and long-term goals. Finally, it identifies a civic environmental persuasion built upon the attributes of narrative, hyperlocalization, engagement, and bipartisanship in order to build broad support and influence public policy.
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Rucker, Derek D. "It's the type of thinking that counts: A metacognitive analysis of the effects of processing strategies on attitude certainty." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1122042993.
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Hofer, Ashley Nicole. "Here's the Story: An Exploration of Narratives and the Attribution of Crisis Responsibility." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397588808.
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Hinojosa, Mellado Mª Paz. "La persuasión en la prensa femenina: análisis de las modalidades de la enunciación." Doctoral thesis, Universidad de Murcia, 2005. http://hdl.handle.net/10803/10943.
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Desde hace algunas décadas, abundan las obras sobre la lengua en los medios de comunicación, pero son escasos los estudios lingüísticos sobre la prensa destinada específicamente a las mujeres. Creemos que la influencia de este género periodístico así como su capacidad para crear opinión y configurar distintos tipos de mujer, bien merecen un análisis en profundidad de los recursos lingüísticos y de las estrategias discursivas predominantes. Nuestro propósito es estudiar las modalidades de la enunciación, pues pensamos que esta categoría lingüística es la que mejor puede dar cuenta de las relaciones que se establecen entre el enunciador y el enunciatario, según la definición que de estos proporcionan Greimas y Courtés (1982: 148).For some decades, the works about language in the media are plentiful, but they are scarce the linguistic studies on the press dedicated to the women specifically. We believe that the influence of this journalistic gender as well as their capacity to create opinion and to configure different woman roles, well they deserve an analysis in depth of the linguistic resources and of the predominant linguistic strategies. Our purpose is to study the enunciation modalities, because we think that this linguistic category is the one that better can give a bill with the relationships between the speaker and the listener, according to the definition that of these provided y Greimas and Courtés (1982: 148)
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Jaffe-Karp, Alison Leslie. "Differences in the sequencing of children's power strategies as a function of gender and birth order." CSUSB ScholarWorks, 1988. https://scholarworks.lib.csusb.edu/etd-project/336.
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Albarelli, Ana Paula. "Uma análise das estratégias de ataque, defesa e valorização das faces em um ambiente de interação polêmica: o debate político." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/8/8142/tde-05062013-125613/.
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O presente estudo tem como propósito analisar a gestão da imagem em um tipo de interação marcada pela polêmica, na qual ocorre o emprego agressivo do trabalho de face. Assim, analisar-se-ão as estratégias de ataque, defesa e valorização das faces em um tipo de interação específica no caso, o debate político em que predominam relações de descortesia entre falantes e ouvintes. Entendemos que a imagem cumpre um papel imprescindível no trabalho de persuasão empreendido pelos interactantes em interações cuja lógica é o conflito. Em razão disso, tomamos, como fundamentação teórica para a abordagem dos mecanismos discursivos, dos quais os interactantes fazem uso em trocas verbais regidas, em sua maioria, por atos de descortesia verbal, pressupostos de teorias que contemplem questões pertinentes para a análise do corpus, como a Análise da Conversação, a Pragmática sobretudo os estudos de Goffman e Brown e Levinson acerca da face bem como as contribuições da Teoria da Argumentação de Perelman e Olbrechts Tyteca, referentes à investigação das estratégias argumentativas de persuasão. Ademais, em virtude de analisarmos um tipo de interação cujo propósito é - mediante atos deliberados de descortesia isto é, atos intencionais - denegrir a imagem do outro e, em contrapartida, construir uma autoimagem, à qual o auditório atribua credibilidade, consideramos que a descortesia consiste em um tipo específico de estratégia, assumindo, assim, uma finalidade argumentativa: no caso, a de influenciar o auditório a atribuir juízos de valor negativos àquele cuja face é ameaçada por atos de descortesia, ou seja, por meio da desconstrução da imagem do outro na interação. Por essa razão, consideramos a necessidade de tomarmos, ainda, como embasamento teórico, as contribuições de estudiosos - sobretudo Aquino e Erlich - cujos trabalhos têm como objetivo analisar a polêmica nas interações verbais atrelada à questão da argumentação. O corpus, do qual fizemos uso, constitui-se da transcrição do primeiro debate do segundo turno, relativo às eleições de 1998, realizado em São Paulo, entre os candidatos ao governo: Mario Covas e Paulo Maluf.The purpose of the present study is to analyse the management of image in an interaction determined by polemic, where occurs the offensive use of the face work. So, the strategies of attack, defence and valorization of faces will be analysed in a particular kind of interaction - the political debate - in which impoliteness relations between hearers and speakers predominate. Then, we think image takes an indispensable part at the persuasion work, carried out by the interlocutors, in interactions where the logic is the conflict. This way, we take as theorical basis, to the approach of the speech mechanisms used by interlocutors in verbal exchanges - most of which are ruled by impoliteness - assumptions of theories that rely on relevant issues for the corpus analysis, such as : Conversational Analysis the Pragmatic especially Goffmans, Browns, and Levinsons studies upon the face - as well as the contributions of Argumentation Theory by Perelman and Olbrechts Tyteca, referring to the investigation of the Persuasion Argumentative Strategies. Nevertheless, as we analyse the kind of interaction which purpose is, through deliberated and intentional impoliteness actions, to defame the others image and on the other hand, to build up a self image that might catch the audiences belief, we understand impoliteness is a particular strategy that assembles an argumentative purpose: influence the audience to attribute negative judgements to the one whose face is threatened by impoliteness actions, as to unmake the others image in the interaction. Thats why its necessary to take into account the theorical basis of the experts contributions especially Aquino and Erlich whose works analyse polemic at verbal interactions in addition to argumentation. The corpus weve used refers to the transcription of the first debate at the second poll in 1998 elections, which took place in São Paulo, between the government candidates : Mário Covas and Paulo Maluf.
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Chaisurivirat, Duangkaew. "The Effect of Corporate Social Responsibility: Exploring the Relationship among CSR, Attitude toward the Brand, Purchase Intention, and Persuasion Knowledge." [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0003168.
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Aslak, Thore. "Strategy as ethical persuasion : how Aristotle can make strategy ethical : a thesis submitted to the Victoria University of Wellington in fulfilment of the requirements for the degree of Master of Management Studies /." ResearchArchive@Victoria e-thesis, 2009. http://researcharchive.vuw.ac.nz/handle/10063/951.
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Buttweiler, Brittney Lee. "Because We Have the Power to Choose: A Critical Analysis of the Rhetorical Strategies Used in Merck's Gardasil Campaign." The University of Montana, 2009. http://etd.lib.umt.edu/theses/available/etd-06042009-132650/.
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In June of 2006, Merck gained FDA approval for Gardasil, a human papillomavirus vaccine. Shortly before, Merck also launched a large campaign to advertise the vaccine, which has continued through today. Because of the vast number of women the vaccine has the potential to affect, the product has become socially significant. Therefore, this study examines the Gardasil campaign and how it is persuasive. More specifically, this paper studies the rhetorical appeals Merck uses and explores the ethical strengths and limitations of the advertisements. The study explores how the Gardasil campaign blends elements of an informative Campaign with an advertising campaign, and the implications of doing so. Finally, based on Mercks blended campaign, this study makes suggestions for future blended campaigns.
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Kader, Carla Callegaro Corrêa. "O DIÁLOGO INTER-RELIGIOSO DE SUA SANTIDADE O DALAI-LAMA." Universidade Federal de Santa Maria, 2005. http://repositorio.ufsm.br/handle/1/9780.
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Conselho Nacional de Desenvolvimento Científico e TecnológicoThis study aims to find out how the writer relates to the reader and which are the strategies of persuasion adopted by him in a book of spiritual selfhelp. Taking into account the perspective of Askehave (2004), that consider the spiritual self-help as a genre and starting by the definition of Bakhtin (1992), who emphasizes the regularity of thematic , compositional and stylistic traces to characterize a genre. The research about the theme of spiritual self-help took into discussion the modern and post-modern topics and the characteristics of Budism.To the reflexion of the modern and post modern man, it was used the studies of Dumont (1985), Smart (1993), Bauman (1998) and Chagas (2001, 2002). To contribute with the description of the compositional aspects, it was selected Eggins (1996) and Askehave (2004), that have models of segmentation for the analysis of a whole book or to the texts that make part of it. In Charaudeau (2002) it was found the support for the description of the tecniques that reveal the style of the writer. To complete the model of Charaudeau (2002), it was used Kopple (1985), Fairclough (1994), Perelman and Olbrechts-Tyteca (1996), Reboul (2000) and Neves (2000). The results of the analysis showed a writer as a simple person and at the same time the one who knows the human needs, addressing to a reader that searches for happiness and interior peace. The themes through the analysis were revealed as related to the Budism sTen Perfections and to the situation of submission of Tibet to China. Through the analysis of the texts, it was noticed an author that was against the speed, the materialism and the individualism of modern and post modern life., advising the reader to put the Other as the target of the individual actions. The dialogue among religions was noticed through the preaching of the practice of compassion, kindness, love to the other, patience and forgiveness. To analyse the way of the organization of the texts, the attribution of titles to the messages and to the textual segmentations made possible to verify the procedures used by the author to spread his principles. In the presentation of concepts, vision and spiritual orientations, it was verified the recontextualization of strategies and metafors. In the application of Charaudeau s model related to the discursive strategies of the subject, it was noticed that the author uses different procedures of getting closer and farther of the audience.
Este trabalho tem por propósito descobrir como o escritor se relaciona com o público leitor e quais as estratégias de persuasão adotadas por ele em um livro de auto-ajuda espiritual. Leva em conta a perspectiva de Askehave (2004), que considera o livro de auto-ajuda espiritual como gênero e parte da definição de Bakhtin (1992), que salienta a recorrência de traços temáticos, composicionais e estilísticos para caracterizar um gênero. A pesquisa sobre o tema dos livros de auto-ajuda espiritual levou à discussão sobre modernidade e pós-modernidade e às características do budismo. Para reflexão sobre o homem moderno e pósmoderno foram utilizados os estudos de Dumont (1985), Smart (1993), Bauman (1998) e Chagas (2001, 2002). Para contribuir com a descrição dos aspectos composicionais, selecionamos Eggins (1996) e Askehave (2004), que têm modelos de segmentação para análise do livro inteiro e para os textos que o compõem. Em Charaudeau (2002) encontramos o suporte para a descrição das técnicas que revelam o estilo do escritor. Complementando o modelo de Charaudeau, utilizamos Kopple (1985), Fairclough (1994), Perelman e Olbrechts- Tyteca (1996), Reboul (2000) e Neves (2000). Os resultados da análise apontam para o escritor como uma figura simples e ao mesmo tempo conhecedora das carências humanas, dirigindo-se a um leitor que busca a felicidade e a paz interior. Os temas, ao longo da análise, relacionaram-se às Dez Perfeições budistas e à situação de submissão do Tibete à China. Através da análise dos textos, percebeu-se um autor contrário à rapidez, ao materialismo e ao individualismo da vida moderna e pós-moderna, orientando o leitor a colocar o Outro como alvo das ações individuais. O diálogo entre religiões foi percebido através das pregações à prática da compaixão, da bondade, do amor ao próximo, da paciência, do perdão. A atribuição de títulos às mensagens e de rótulos aos segmentos textuais possibilitou verificar os procedimentos usados pelo autor para divulgar seus princípios. Na apresentação de conceitos, visões e orientações espirituais, destacaram-se as recontextualizações e as metáforas. Quanto às estratégias discursivas, o autor utiliza procedimentos diferentes para aproximar-se e distanciar-se do seu público.
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Nellie, Östman, and Agnes Liminga. "Om politisk PR, Lögnfabriker och den publika sfärens fall : - En kritisk diskursanalys av innehåll och strategi i Sverigedemokraternas PR-aktiviteter." Thesis, Uppsala universitet, Medier och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414045.
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This study concerns political communication in general, and right-wing populist PR in particular. Research shows that the role of mass media in liberal democracies has changed as a result of emerging social- and alternative media. Political parties no longer need news media to spread their agenda, which proves an opportunity for right-wing populist parties to reach a broader audience. This study aims to determine how The Sweden Democrats, as Sweden’s largest right-wing populist party, communicate through the use of PR-activities. Building on existing work on the content of populist communication, this study aims to show not only what the party communicate but also how they communicate. The ambition is to enable a discussion on the possible effects of right-wing populist communication in liberal democracy. Based on Habermas’ theory of the public sphere, a critical discourse analysis was carried out on two of the Sweden Democrat’s PR-activities. Analysis on the examples demonstrates use of a populist discourse as well as the use of manipulative persuasive strategies. The results indicate that right-wing populist communication have a negative effect on democracy. The Sweden Democrats utilize discontent and fear as a foundation for totalitarian reasoning, through a use of strategy that neglects the value of democracy. Based on the results the public sphere is recommended as a normative vision for political debate. Further research is needed on how right-wing populist parties communicate in Sweden and internationally, as well as how the use of strategic communication can be transformed to better serve democratic politics.
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Formánek, Václav. "Pravidla hry: kritické hry a teorie na poli mezinárodních vztahů." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-198822.
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The main goal od critical theories of international relations is to help to achieve more universal freedom and equality in the world. Critical theorists use different kinds of strategies to achieve this goal. Persuasive popularization by critical videogames is one those strategies. Author analyzes different strategies of such persuasion. He also designs own concept of critical game. The goal of this game is to present main ideas of critical theories to the general public in the most precise but still understandable way. Autor wants to show the potential of videogames for popularization of critical theories.
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Ali, Elda, and Tereza Kerpčarová. "Family buying behaviour : parents’ perspective of children influence on their buying behaviour." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19653.
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Even though power and influence of children on family buying behavior is growing little is known about their involvement. Previous studies of family and household consumption often neglect the role of children in decision-making, but nowadays, children are becoming one of the most powerful influencers in family buying behavior. They dominate family buying decision and can influence their parents in many product categories from cars till regular grocery shopping and therefore the question arises, what influences children when requesting products and what strategies they use to make their parents yield to their requests. Thus, this research paper tries to explain how are influence strategies that children use and family complexity related to parents buying behavior of groceries. The primary data have been collected through an electronic questionnaire, which resulted in sample of 164 parents respondents from around the globe. The data were analyzed by using various statistical tools and concluded that (1) aggressive, persuasion, rational and knowledge strategies are positively affecting parents buying behavior, (2) non-traditional family structure has positive impact on buying behavior, (3) older children have more influence power over parents buying behavior and (4) number of children has no significant influence on parents buying behavior.
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Redlicki, Bartosz Andrzej. "Essays in information economics." Thesis, University of Cambridge, 2018. https://www.repository.cam.ac.uk/handle/1810/277513.
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This thesis consists of three essays in the field of information economics. The first essay studies manipulation of information by partisan media. The recent increase in partisan media has generated interest in what drives media outlets to become more partisan. I develop a model to study the role of diffusion of information by word of mouth. In the model, a media outlet designs an information policy, which specifies the level of partisan slant in the outlet’s news reports. The news spread via a communication chain in a population of agents with heterogeneous preferences. The slant has an impact on whether the agents find the news credible and on their incentives to pass the news to others. The analysis elucidates how partisanship of media can be driven by political polarisation of the public and by the tendency of people to interact with people with similar political views. The second essay, co-authored by Jakub Redlicki, investigates falsification of scientific evidence by interest groups. We analyse a game between a biased sender (an interest group) and a decision maker (a policy maker) where the former can falsify scientific evidence at a cost. The sender observes scientific evidence and knows that it will also be observed by the decision maker unless he falsifies it. If he falsifies, then there is a chance that the decision maker observes the falsified evidence rather than the true scientific evidence. First, we investigate the decision maker’s incentives to privately acquire independent evidence, which not only provides additional information to her but can also strengthen or weaken the sender’s falsification effort. Second, we analyse the decision maker’s incentives to acquire information from the sender. The third essay analyses competition between interest groups for access to a policy maker. I study a model of lobbying in which two privately-informed experts (e.g., interest groups) with opposite goals compete for the opportunity to communicate with a policy maker. The main objective is to analyse the benefits which competition for access brings to the policy maker as opposed to hiring an expert in advance. I show that competition for access is advantageous in that it provides the policy maker with some information about the expert who did not gain access and gives the experts an incentive to invest in their communication skills. On the other hand, hiring an expert in advance allows the policy maker to use a monetary reward to incentivise the expert to invest more in his communication skills.
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Wangenheim, Jonas von. "Essays in Information Economics." Doctoral thesis, Humboldt-Universität zu Berlin, 2018. http://dx.doi.org/10.18452/19349.
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Diese Dissertation besteht aus drei unabhängigen Artikeln in dem Forschungsfeld der Informationsökonomik. Ein wiederkehrendes Motiv in allen drei Artikeln ist die ambivalente Rolle von privater Information. In Kontrast zur klassischen Entscheidungstheorie, in der mehr Informationen Individuen niemals schlechter stellt, analysiere ich drei verschiedene Umgebungen, in denen mehr Konsumenteninformation die Konsumentenrente verringern kann.This dissertation comprises three independent chapters in the field of information economics. The recurrent theme of all three chapters is the ambiguous role of information: While in standard decision theory additional information enables individuals to weakly increase utility through making better choices, I analyze three di erent environments in which more information to consumers may actually be detrimental to consumer utility.
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Hung, Hsiang-Ting, and 洪湘婷. "Exploring the effects of persuasive design strategies on news reading behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5z5f86.
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碩士國立交通大學
傳播研究所
107
In recent years, news media have been blamed for generating sensational news coverage. However, when the time audience keep criticizing for the corruption of media, the sensational content often holds their attentions. In addition to the investigation from communication research perspective to improve this phenomenon, another approach was proposed based on persuasive design intervention. We first conducted the user research to understand the news reading behavior of audience. According to the key findings of user interview, three persuasive design strategies were presented in this research: Quality Flag, Trustworthiness, and Social Proof strategy. We examined the effect of these strategies by the clicking behaviors of participants in two experimental studies. In addition, to understand whether framing effect could lead to different persuasive effects, positive and negative framing were separately applied into two studies. In Study 1, we described the strategies in positive framing. The result indicated that the news with high-quality flag, high trustworthiness, and high social proof all earned higher clicks than the control group, especially the Trustworthiness strategy is the most effective in encouraging people to choose high-quality news. In Study 2, the strategies were illustrated in negative framing. We found that news with low-quality flag, high untrustworthiness, and high negative social proof could nudge people away from clicking it, and Quality Flag especially worked the best in all strategies. We also found the strategies work differently on the personality traits. This study shows that applying simple tactics to news could simply lead to people’s behavior change. This work also proposed possible applications of persuasive strategies for designers, hoping that it could provide inspiration that persuasive design approach can be well combined with media research to nudge people to a better reading behavior.
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Tai, Yang, and 戴揚. "The Persuasive Effect of Internet Negative Messages and Enterprise Response Strategies." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/72872m.
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碩士國立臺北科技大學
商業自動化與管理研究所
96
The purpose of this research is using persuasion effect to identify the relationship among negative product messages, enterprise response strategies and consumer attitude. Therefore, we have an interest in comparing influence between the publicity and comment from internet, and which kind of strategy will be more effective in handling the messages. We will study the consumer behavior（include attitude change and forward intention）in the different media sources（publicity and forwarded Email）and different company response strategies（refutation, ambiguity, responsibility and no comment）, different type of products（search and experience） and different levels of consumers’ knowledge（high and low）. Using a 2x3x2 experimental design discusses the influence of negative product information and firms’ response strategies on consumer attitude. As a result, some conclusions are given. Enterprise response strategies make negative effect be declined. Different kind of response strategies have different effect between the publicity and comment, and enterprise should adopts advisable response strategies according to the product attribution, and enterprise have to educate consumer that exalt consumers’ discretion and assessment.
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"DESIGN FOR BEHAVIOUR CHANGE: A MODEL-DRIVEN APPROACH FOR TAILORING PERSUASIVE TECHNOLOGIES." Thesis, 2014. http://hdl.handle.net/10388/ETD-2014-06-1555.
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People generally want to engage in a healthy lifestyle, to live in harmony with the environment, to contribute to social causes, and to avoid behaviours that are harmful for themselves and others. However, people often find it difficult to motivate themselves to engage in these beneficial behaviours. Even adopting a healthy lifestyle, such as healthy eating, physical activity, or smoking cessation, is hard despite being aware of the benefits. The increasing adoption and integration of technologies into our daily lives present unique opportunities to assist individuals to adopt healthy behaviours using technology. As a result, research on how to use technology to motivate health behaviour change has attracted the attention of both researchers and health practitioners. Technology designed for the purpose of bringing about desirable behaviour and attitude changes is referred to as Persuasive Technology (PT). Over the past decade, several PTs have been developed to motivate healthy behaviour, including helping people with addictive behaviour such as substance abuse, assisting individuals to achieve personal wellness, helping people manage diseases, and engaging people in preventive behaviours. Most of these PTs take a one-size-fits-all design approach. However, people differ in their motivation and beliefs about health and what constitutes a healthy life. A technology that motivates one type of person to change her behaviour may actually deter behaviour change for another type of person. As a result, existing PTs that are based on the one-size-fits-all approach may not be effective for promoting healthy behaviour change for most people.
Because of the motivational pull that games offer, many PTs deliver their intervention in the form of games. This type of game-based PTs are referred to as persuasive games. Considering the increasing interest in delivering PT as a game, this dissertation uses persuasive games as a case study to illustrate the danger of applying the one-size-fits-all approach, the value and importance of tailoring PT, and to propose an approach for tailoring PTs to increase their efficacy.
To address the problem that most existing PTs employ the one-size-fits-all design approach, I developed the Model-driven Persuasive Technology (MPT) design approach for tailoring PTs to various user types. The MPT is based on studying and modelling user’s behaviour with respect to their motivations. I developed the MPT approach in two preliminary studies (N = 221, N = 554) that model the determinants of healthy eating for people from different cultures, of different ages, and of both genders. I then applied the MPT approach in two large-scale studies to develop models for tailoring persuasive games to various gamer types. In the first study (N = 642), I examine eating behaviours and associated determinants, using the Health Belief Model. Using data from the study, I modelled the determinants of healthy eating behaviour for various gamer types. In the second study (N = 1108), I examined the persuasiveness of PT design strategies and developed models for tailoring the strategies to various gamer types. Behavioural determinants and PT design strategies are the two fundamental building blocks that drive PT interventions. The models revealed that some strategies were more effective for particular gamer types, thus, providing guidelines for tailoring persuasive games to various gamer types.
To show the feasibility of the MPT design approach, I applied the model to design and develop two versions of a Model-driven Persuasive Game (MPG) targeting two distinct gamer types. To demonstrate the importance of tailoring persuasive games using the MPG approach, I conducted a large-scale evaluation (N = 802) of the two versions of the game and compared the efficacy of the tailored, contra-tailored, and the one-size-fits-all persuasive games condition with respect to their ability to promote positive changes in attitude, self-efficacy, and intention. To also demonstrate that the tailored MPG games inspire better play experience than the one-size-fits-all and the contra-tailored persuasive games, I measure the gamers’ perceived enjoyment and competence under the different game conditions.
The results of the evaluation showed that while PTs can be effective for promoting healthy behaviour in terms of attitude, self-efficacy, and intention, the effectiveness of persuasion depends on using the right choice of persuasive strategy for each gamer type. The results showed that one size does not fit all and answered my overarching research question of whether there is a value in tailoring PT to an individual or group. The answer is that persuasive health interventions are more effective if they are tailored to the user types under consideration and that not tailoring PTs could be detrimental to behaviour change.
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Geiger, Gloria J. "Persuasive strategies and closing arguments in a trial setting : a pilot study." Thesis, 2004. http://hdl.handle.net/10125/11513.
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Jeng-JieChang and 張正杰. "Persuasive Strategies and Gamification Techniques for LOHAS Product Design Considering Users Types." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8n333w.
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Chiu, Yi-Ting, and 邱怡婷. "A Linguistic Analysis of Persuasive Strategies in Print Advertisements in Taiwan's Magazines." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/07721932211383129621.
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碩士國立臺灣師範大學
英語學系
100
Ad language, which is regarded as a distinctive type of discourse, has long been a hot issue under investigation on the basis of its creativity and innovation. Although there are a considerable number of researches dealing with the features shown in ad language from the field of mass media, little attention has been paid to the persuasive strategies from a linguistic perspective. Moreover, there is hardly any study comprehensively incorporating all of the linguistic subfields in the analysis of ad discourse. This thesis aims to investigate the persuasive strategies exploited in print ads in Taiwan’s magazines. The data in the present study are collected from Global Views, Common Wealth, Education/ Parenting/ Family Lifestyle, My Home, and Next Magazine. All units of analysis are categorized into phonological, morphological, collocational, syntactic, semantic, pragmatic, and other strategies from a linguistic perspective. Among all of the single-strategic units, pragmatic strategy is the most commonly adopted compared with those from other categories. In terms of each type of sub-strategy, it is found that presupposition is the most ubiquitous strategy in ads since it is designed to transmit more information than consumers can be aware of within limited time and space. What follows presupposition is metaphor. Its easily-designed nature and concretizing function lead to its popularity. Reported speech and implicature are also frequently adopted based on their high efficiency in transmitting information. Imperatives are also favored due to their semantic transparency in encouraging consumers to buy the products. In addition, the popularity of code-switching cannot be neglected because of its function to increase the probability of sensory input. Based on these findings, it is concluded that strategies commonly observed in single-strategic units are all message-oriented strategies in that they can increase the salience of messages, transmit information with high efficacy, or make ads more concrete and thus more reader-friendly. As far as the combinational patterns are concerned, it is observed that the pattern “repetition + parallelism” is not only the most common double-strategic combination but also displays the highest potential in integrating with other strategies. In addition, “rhyme + repetition + parallelism” is also very prevalent in triple-strategic tokens. We conclude that the structure-oriented nature of rhyme, repetition, parallelism results in their high frequency in multiple-strategic units. Their poverty in expressing new messages but high potential in beautifying the rhythm, strengthening the voice of utterances, adorning the structure of language, and increasing the memorability of ads give rise to their high tendency to actively collocate with other strategies instead of standing alone.