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Journal articles on the topic 'Persuasive strategies'
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Khairy Muhamed Said , M.A, Nadya. "Investigating 'Persuasive Strategies' in Business English." Journal of Education College Wasit University 1, no. 22 (January 18, 2018): 773–90. http://dx.doi.org/10.31185/eduj.vol1.iss22.235.
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Persuasion is the process of creating , reinforcing , or changing peoples' beliefs , values or actions . It is the art of convincing an audience , listeners or readers, to believe , think , or act as the speaker or writer wants them to.
Persuasion constitutes a 'speech act' , an act performed in , or by speaking. . It describes when the persuader induces a particular kind of mental state in the persuadee.
Persuasive strategies are the various means of persuasion available to any speaker.
The present paper investigates Aristotle's three different persuasive strategies (ethos , pathos , and logos) in order to see whether these strategies in business English fulfill most or all of the speech acts.
Results of the analysis show that assertive and directive speech acts constitute the highest population in the language of business English , and as for the persuasive strategies , 'logos' ─ causal reasoning ─ is most used .
Repetition of words and long patterns of syntactic parallelism of clauses are recognized in this study as a means of persuasion.
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Kołodziejczyk, Anna M., and Sandra L. Bosacki. "Young-School-Aged Children’s Use of Direct and Indirect Persuasion: Role of Intentionality Understanding." Psychology of Language and Communication 20, no. 3 (December 1, 2016): 292–315. http://dx.doi.org/10.1515/plc-2016-0018.
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Abstract Recent research suggests that social cognitive abilities, particularly the theory of mind (ToM), play a role in the development of persuasion in early and middle childhood. This study investigated the relations between children’s intentionality understanding and early persuasive skills, especially the ability to use direct and indirect persuasive strategies in symmetric and asymmetric relational context. Ninety-five 5- to 7-year-olds participated in a narrative task that described persuasive situations with parents and peers and answered questions in intentionality understanding stories. Results showed that participants used indirect strategies less often than direct proposals. To persuade their parents, participants used more direct than indirect persuasive strategies, while this difference was not significant for peer persuasion. Correlation analysis revealed that independent of age and expressive language ability, intentionality understanding significantly predicted participants’ number of persuasive proposals and the use of direct and indirect bilateral persuasive strategies. Implications for theory and practice are discussed.
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Lopatiuk, Nataliia, and Vira Yakymchuk. "LINGUISTIC PECULARITIES OF REALISATION OF PERSUASIVE STRATEGIES IN MOTIVATIONAL TED TALKS SPEECHES." Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University, no. 833 (December 2021): 70–77. http://dx.doi.org/10.31861/gph2021.833.70-77.
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The paper presents the analysis of linguistic means of realization of persuasive strategies in motivational Ted Talks speeches. Nowadays, the popularity of Ted Talks gradually increases due to the variety of meticulously organized speeches presented to the view of society since the moment of TED’s creation. Millions of people from all around the world visit the online TED platform daily in search of inspiration, motivation and knowledge from various spheres. The object of our scientific research is the persuasive strategies in motivational Ted Talks speeches. The relevance of the study is determined by the need to identify and study the mechanisms of verbal realization of persuasive strategies in rhetorical and media discourse, as persuasion in discourse is one of the current problems of modern linguistics. The subject of the research is verbal means of realization of persuasive strategies in the discursive space of Ted Talks speeches. In the research the following methods have been used: the methods of analysis and deduction; the method of pragmatic analysis, the method of contextual analysis, and the descriptive method. The data of the research has been withdrawn from the transcripts of motivational Ted Talks speeches. The scientific novelty of the results obtained is in singling out the peculiarities of persuasive strategies realization in Ted Talks media discourse and working out the typology of persuasive strategies. The study is based on the three persuasive strategies outlined by the principle of rhetoric: ethos, logos, and pathos. Together, they support efficient persuasion and present the tools to effectively connect with the audience; know their interests, prejudices and expectations. Ethos is a persuasive strategy that allows an orator to establish their authority to speak on the subject, logos is categorized as a tool for implementing a logical argument into the speech to prove its point and pathos is a speaker’s attempt to influence the audience emotionally. The results prove that all three of those rhetorical persuasive strategies are frequently used by Ted Talks presenters in their motivational speeches. The appeals to credibility, logic and emotions are the key features implemented in the discursive space of Ted Talks as the necessary elements of persuasion. Key words: persuasive strategies, ethos, pathos, logos, motivational speeches, Ted Talks.
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Bawazir, Mohammed Abdullah. "Persuasive Technology in The Islamic Perspective: The Principles and Strategies." International Journal on Perceptive and Cognitive Computing 5, no. 2 (December 15, 2019): 107–15. http://dx.doi.org/10.31436/ijpcc.v5i2.88.
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The employment of persuasive technology in education, computing, sales, health, and environment is dramatically increasing. Persuasive technology is powerful in changing the attitudes and behaviours of end users. This paper begins by presenting the ethics of persuasive technology which are relevant to Islamic values and beliefs, and how the concept of persuasion had been applied in Islam practices to influence people. It explores how persuasive technology and its design factors presented in FBM are related to the Islamic practices proven in the Quran and Hadith. Additionally, this paper discusses persuasive technology strategy tools and their activities from Islamic prospective. The paper also examines in depth how Islamic concepts improve the perception of persuasive technology as an interactive computing system which is able to modify attitudes and behaviours. Essentially, this paper also demonstrates how practices and principles of the design factors and strategy tools of persuasive technology have been identified and utilized in early Islamic age. Those principles and strategies are further analyzed from Quran verses and Hadith that are of particular relevance. The conceptual results claim that Islamic principles are a contemporary and universal religion that takes care of the persuasive technology aspects and view of the critically of persuasive technology to Muslim society
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Valeiras-Jurado, Julia. "Multimodal persuasive strategies in product pitches." Text & Talk 41, no. 4 (February 2, 2021): 561–84. http://dx.doi.org/10.1515/text-2019-0254.
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Abstract The product pitch is a widespread genre within business communication and is used to introduce a product in the market. Product pitches are meant to convince an audience of the value of the product they introduce. Because they are subjected to strict time constraints, these presentations need to be particularly effective in their persuasive efforts, and speakers need to make the best use of all the semiotic resources they have at their disposal to efficiently convey their message. Researchers and practitioners with first-hand experience in this genre agree that it is inherently persuasive and multimodal. However, little is known about the complex interplay established between the different semiotic modes that are at stake in a product pitch, and about the potential effect that these multimodal ensembles have on persuasion. This study analyses a corpus of product pitches using a combination of computer assisted multimodal discourse analysis and ethnographic observations and interviews to probe into the use of multimodal persuasive strategies in these presentations. The findings show how speakers highlight the unique selling points of their products and present them as the best solution to a problem, resorting to a series of persuasive strategies (e.g. attention getting, evaluation) that are realised through carefully orchestrated multimodal ensembles.
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Suparma, Galuh Dynasty Mula, and Chatarini Septi Ngudi Lestari. "Persuasion In Advertisements Of Freight Forwarding." International Journal of Linguistics and Discourse Analytics (ijolida) 2, no. 2 (March 31, 2021): 58–76. http://dx.doi.org/10.52232/ijolida.v2i2.38.
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This study is concerned with persuasion in advertisements of freight forwarding which were uploaded within 2019 on YouTube based on discourse analysis perspective. This study aims to find out the kinds of persuasive strategies and the way how persuasions are used. To reach those goals, Beebe & Beebe’s theory of persuasive strategies and Makosky’s theory of persuasion technique are applied. Qualitative research employed since the data are in the form of words, phrases, or even sentences. The result showed that the kind of persuasive strategy which mostly performed in freight forwarding advertisements is causal reasoning (49). Moreover, the way of using persuasion in the form of persuasion technique which mostly applied is the appeal to or creation of needs (92)
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Hammad, Firas M., and Juma’a Q. Hussein. "Persuasive Strategies in WHO COVID-19 Virtual Press Conferences." Journal of the College of Education for Women 32, no. 2 (June 27, 2021): 19–35. http://dx.doi.org/10.36231/coedw.v32i2.1501.
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Persuasion is an indispensable skill in everyday life; that is why, it has aroused researchers’ interest. This study aims to investigate the most frequently used persuasive strategies in texting WHO COVID-19 Virtual Press Conferences and explore how these strategies are employed to achieve persuasive messages.To this end, a text of WHO COVID-19 Virtual Press Conferences has been chosen randomly to be analyzed based on Dillard and Shen’s (2013) “Persuasive strategies in Health Campaigns”. A qualitative method has been adopted in analyzing the selected data to investigate the credibility and validity of the persuasive strategies used in such a domain. Findings have shown that most of the persuasive appeals based on the adopted model are used, but in varying proportions. The total number of the persuasive strategies used in the data is (38) where the incentive appeals constitute 36% (14), the quantitative dissemination factors equal to 18 % (7), the one sided-vs. two-sided messages are 18 %(7), the evidence is 13 %(5), the message sources are 7 % (3), and the message qualities are 5 % (2), respectively. These frequencies show that ‘incentive appeals’ are mostly used. This is because Physical health, or factors, such as the economic, legal, psychological, social, and effort are the key dimensions of the incentive appeals. Each has a positive potential and negative evaluations based on audience’ predispositions. Accordingly, the field in which the persuasive appeals are used determines the frequent use of each one.
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Murillo-Muñoz, Fernanda, Christian Navarro-Cota, Reyes Juárez-Ramírez, Samantha Jiménez, Juan Ivan Nieto Hipólito, Ana I. Molina, and Mabel Vazquez-Briseno. "Characteristics of a Persuasive Educational System: A Systematic Literature Review." Applied Sciences 11, no. 21 (October 28, 2021): 10089. http://dx.doi.org/10.3390/app112110089.
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The need to compete for users’ attention and provide them with the best user experience has increased the use of persuasion strategies in modern systems. Currently, Persuasive Systems (PSs) promote healthy behavior for well-being, energy consumption, and learning. Although the educational domain has limited investigation compared to other areas, PSs in education have been shown to be effective in motivating students. This paper summarizes the existing evidence on Persuasive Educational Systems (PESs), emphasizing research on the current design methods, evaluation methods, and characteristics. We follow Kitchenham’s method to perform a systematic literature review about PESs published between 2014 and 2020, with 19 relevant studies selected. We highlight some results from the analysis of selected papers such as persuasion strategies, use of a personalized persuasion technique, study of students’ susceptibility to strategies, integration of gamification mechanisms, and proposed tools to design PES. Moreover, we discuss interesting facts such as the common practice of using more than one tool to design PES, aspects of interaction, persuasion, learning, and the challenges in evaluating persuasive impact. Finally, as the main contribution of the paper we identify the seven necessary characteristics to build a persuasive educational system.
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Wijaya, Olivia Olga, and Herwindy Maria Tedjaatmadja. "PERSUASIVE STRATEGIES USED BY INSURANCE AGENTS IN PROSPECTING CUSTOMERS BASED ON THE CUSTOMERS’ AGE FACTOR." K@ta Kita 5, no. 1 (July 18, 2017): 15–20. http://dx.doi.org/10.9744/katakita.5.1.15-20.
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This study aimed to find out the persuasive strategies used by X insurance agents in prospecting the customers and reveal the differences and similarities between persuasive strategies used by insurance agents in prospecting same-age customers and older customers. Through this study, the writer tried to relate the persuasive strategies used by insurance agents to the customers’ age factor. The writer chose three insurance agents who worked in X Insurance company and classified the customers into two categories based on their ages; firstly, customers who are in the same-age group as the agents; secondly, customers who are in different-age (older) group from the agents. In the findings, it turned out that in prospecting both customers’ categories, the insurance agents used both persuasive strategies proposed by Beebe & Beebe (2012); however some methods of persuasion strategies were not used at all. This study concluded that the age of the customers does not really affect the way insurance agents prospect their customers.
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Ghasemi, Farshad. "Persuasive Language in Presidential Speeches." Buckingham Journal of Language and Linguistics 12 (December 11, 2020): 19–38. http://dx.doi.org/10.5750/bjll.v12i.1872.
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Persuasive strategies in political discourse provide opportunities for politicians to influence, guide, and control their audiences according to their desires and benefits. This study examines the persuasive side of the language used in presidential speeches delivered by Barack Obama and Hassan Rouhani. This contrastive study delineates persuasive strategies based on the Aristotelian approach towards the methodology of persuasion. Through extracting our corpus from the internet, we analyzed it using Aristotle’s three means of persuasion (ethos, pathos, and logos). The corpus analysis was performed through qualitative content analysis according to the predefined themes and considering earlier investigations within the frame of Aristotelian rhetoric. The results indicated the prominent role of logos in presidential speeches as the most frequent strategy. Also, the analysis indicated three contrastive themes of religion, time, and participant names in the speeches of the presidents which signified their different cultural and political discourse. The impact of contextual aspects has also been discussed.
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Adam, Martin. "PERSUASION IN RELIGIOUS DISCOURSE: ENHANCING CREDIBILITY IN SERMON TITLES AND OPENINGS." Discourse and Interaction 10, no. 2 (December 15, 2017): 5–25. http://dx.doi.org/10.5817/di2017-2-5.
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Since the emergence of the Aristotelian idea of appeal within the framework of his understanding of poetics, the concepts of ethos, pathos, and logos have indicated the essence of what came to be labelled much later as persuasive strategies. Although persuasion seems to be present in virtually all text types and registers, in many ways it is the religious discourse that utilises persuasion as one of its pivotal instruments to convince the audience of the veracity of the doctrine presented through it. The present paper explores scripted sermons, particularly sermon titles and opening passages, in terms of the persuasive strategies employed. The main emphasis is placed on how particular linguistic realisations of persuasion enhance the credibility of the message.
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De la Hera Conde-Pumpido, Teresa. "The Persuasive Roles of Digital Games: The Case of Cancer Games." Media and Communication 6, no. 2 (June 7, 2018): 103–11. http://dx.doi.org/10.17645/mac.v6i2.1336.
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Using behavioral scientist B. J. Fogg’s conceptual framework on the role computer technology plays for users as a starting point, this article argues that persuasion through digital games can be approached from three different perspectives: digital games as media for persuasion, digital games as tools for persuasion and digital games as social actors for persuasion. In this article, I use five cancer gaming cases to illustrate how these three different persuasive roles can be used to accomplish different persuasive goals. In this respect, I explain how each of these persuasive roles digital games can play in the process of persuasion can serve to support cancer patients to face three different challenges: (1) lack of information about the treatment or the disease itself, (2) lack of motivation to start or continue with the treatment, and (3) difficulties in coping with the treatment or the disease. The analysis of these games is theoretical in nature and is done to illustrate my arguments. The categorization proposed in this article can be used as an analytical approach for the study of persuasive gaming strategies.
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Hunt, Stephen, and Kevin Meyer. "Engaging Persuasion: What Should Undergraduate Students Enrolled in a Persuasion Course Learn?" Journal of Communication Pedagogy 2 (2019): 12–16. http://dx.doi.org/10.31446/jcp.2019.04.
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In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive attempts of our own. Without question, persuasion is a central feature of virtually every aspect of human communication and is found wherever we find people communicating. Fortunately, scholars have developed a great number of empirically tested persuasive techniques, strategies, and theories that can help students become effective producers and consumers of persuasive messages. This article outlines the foundations, content areas, and applied assignments appropriate for an undergraduate persuasion course. In addition, we outline several pedagogical issues for instructors to consider.
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Hutabarat, Adinda Natassa Valentine. "The Persuasion in Joko Widodo’s Speech: A Comparison between the Indonesian Source Text and Its Annotated Translation in Mandarin." MADAH 11, no. 2 (October 30, 2020): 231–48. http://dx.doi.org/10.31503/madah.v11i2.310.
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AbstractThis study aims to describe persuasion strategies used by President Joko Widodo in his political speech that is delivered at the 2018 IMF-World Bank forum. The study is conducted by comparing the speech in bahasa Indonesia as the Source Text (ST) and its annotated Mandarin translations as the Target Text (TT). In order to describe Widodo’s persuasion strategies, micro and macro level analysis is applied in this study. The former refers to the speaker’s language skills and the translations; whilst the latter refers to the speaker-oriented context and situations-oriented contexts. The result of the study shows that: (i) The translation of Widodo’s speech text has persuasive features of metaphors and catchwords; (ii) The translation technique applied to these features is “equivalent”; (iii) These features were used to encourage the audience to pay attention to the contexts-oriented persuasive messages and to take actions accordingly. AbstrakKajian ini bertujuan untuk mendeskripsikan strategi persuasi Presiden Joko Widodo dalam pidato politis yang disampaikan pada pertemuan IMF-Bank Dunia tahun 2018. Kajian tersebut dilakukan dengan membandingkan Teks Sumber (TSu) bahasa Indonesia dan terjemahan beranotasi Teks Sasaran (TSa) bahasa Mandarin. Guna mendeskripsikan strategi persuasi tersebut, studi ini menggunakan analisis mikro dan makro. Analisis mikro merujuk pada analisis keterampilan bahasa dan terjemahannya. Analisis makro merujuk pada konteks pembicara dan konteks situasi. Hasil kajian ini menunjukkan bahwa: (i) Terjemahan teks pidato Widodo menggunakan fitur persuasi metafora dan catchwords; (ii) Teknik terjemahan yang diaplikasikan pada kedua fitur tersebut adalah “kesepadanan”; (iii) Fitur tersebut digunakan agar pembaca atau pendengar memfokuskan pada pesan persuasi yang berorientasi konteks, dan bertindak sesuai pesan persuasi tersebut.
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Negro Alousque, Isabel. "Persuasive Strategies in Mission Statements." Círculo de Lingüística Aplicada a la Comunicación 80 (November 27, 2019): 37–50. http://dx.doi.org/10.5209/clac.66599.
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Una declaración de misión es una breve descripción del objetivo fundamental de una empresa que refleja su identidad y sus valores. Las declaraciones de misión constituyen un género perteneciente a la literatura promocional (Bhatia, 2005), objeto de numerosos estudios en las últimas décadas (véase Swales y Rogers, 1995; Leuthesswer y Kohli, 1997; Stallworth, 2008; Mason y Mason, 2012). Basándose en las teorías de género de Swales (1990) y Bhatia’s (2014) y en la retórica de Aristóteles (2011), este artículo analiza un corpus de declaraciones de misión con el fin de mostrar cómo se elaboran para influir en las opiniones del público. Se analizan su organización en movimientos y los elementos del logos, el ethos y el pathos – los tres tipos de argumentación aristotélicos – que contribuyen a construir o mantener la fidelidad del cliente.
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Janam, Iman Jebur. "A Critical Discourse Analysis of the Language of Persuasion Used in the Election Campaigns by American Parliaments." ALUSTATH JOURNAL FOR HUMAN AND SOCIAL SCIENCES 58, no. 4 (December 17, 2019): 33–46. http://dx.doi.org/10.36473/ujhss.v58i4.1017.
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Persuasion can be defined as a scientific art which is closely connected with our life .Linguistically speaking, persuasion is achieved through many techniques termed "persuasive devices". These persuasive devices are covered in different domains of life. Accordingly, persuasion has been defined in various methods according to communication as ''a communication process in which a communicator searches to draw out a desired response from his receiver''. This paper investigates different strategies of persuasion used by different people in different domains of life and how those strategies differ when used in election parliament. The aim of this paper is to find out the strategies of persuasion used by different people and specifically in the election Campaigns. It is hypothesized that Americans use different strategies of persuasion in order to affect others by changing their beliefs, attitudes and so on. This paper explains what is meant by the term "critical discourse analysis", (henceforth CDA), elaborates on the political discourse analysis and shows how it differs from (CDA).Outlining persuasion with its strategies which are used to influence on the others. Besides, it analyzes the data selected for this study which is the speeches of Hillary Clinton and Donald trump through the polling, then discusses the results and conclusions.
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Salikin, Hairus, Indah Wahyuningsih, and Agung Tri Wahyuningsih. "Persuasive Dawah Strategies for Inmates on State Detention Centers in East Java." Karsa: Journal of Social and Islamic Culture 29, no. 2 (December 29, 2021): 221–47. http://dx.doi.org/10.19105/karsa.v29i2.4680.
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This article is the results of the study conducted in three detention centers in Jember, Bondowoso, and Situbondo. The focus of the study is how preachers use some techniques of rhetoric to persuade the assisted residents to fear Allah. This is of importance looking at the fact that assisted residents need religious messages while they are in the detention centers. The data of the study was collected by recording the religious talks delivered by the preachers and conducting the observation. The spoken data was transcribed into written, spoken texts. The preachers’ utterances were sorted out to find the utterances containing persuasive elements. Then they were analyzed as the basis of identifying the techniques which were used by the preachers to persuade the assisted residents. The results of the study reported that there was persuasive rhetoric in religious talks at those three detention centers. That persuasive rhetoric was applied using different techniques: direct and indirect persuasion, figurative language, references, story, and the use of cause and effect techniques.
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Ridwan Sadili and Komarudin Shaleh. "Strategi Komunikasi Persuasif dalam Penghimpunan Dana Wakaf di Pondok Pesantren X." Jurnal Riset Komunikasi Penyiaran Islam 1, no. 2 (February 14, 2022): 133–37. http://dx.doi.org/10.29313/jrkpi.v1i2.576.
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Abstract. Communication is an activity that cannot be left by everyone individually or in groups, because with communication a person can convey a message to convey the intent and purpose to the interlocutor. as follows: How does X Islamic Boarding School plan to collect waqf funds through persuasive communication, How is the target of X Islamic Boarding School to collect waqf funds through persuasive communication, What kind of human resources are used by X Islamic Boarding School in collecting waqf funds through persuasive communication, What are the results? the collection of waqf funds for the X Islamic Boarding School with a persuasive communication strategy. The objectives and benefits of this research are, To find out the plan used by X Islamic Boarding School to collect waqf funds through persuasive communication, To find out the target of X Islamic Boarding School to collect waqf funds through persuasive communication, To find out what human resources are used by Baitul Islamic Boarding School Hidayah in collecting waqf funds through persuasive communication, The results of collecting waqf funds at X Islamic Boarding School with persuasive communication strategies. The research method used is a qualitative method of data collection techniques: documentation, observation and interviews. Data analysis techniques used are field observations and interviews. The results of research on persuasive communication strategies in collecting waqf funds at X Islamic Boarding School have good results with a note that there is a lack of special human resources in implementing the targets of collecting waqf funds so far.
Abstrak. Komunikasi meupakan aktivitas yang tidak bisa di tinggalkan oleh setiap orang secara pribadi atau kelompok, karena dengan komunikasi seseorang dapat menyampiakan pesan untuk memebrikan maksud dantujuan kepada lawan bicara. Dari penelitian yang penulis lakukan pada Penghimpunan wakaf di Pondok Pesantren X, ditemukan latar belakang masalah sebagai berikut: Bagaimana rencana Pesantren menghimpun dana wakaf melalui komunikasi persuasif, Bagaimana target Pesantren menghimpun dana wakaf melalui komunikasi persuasif, Sumber daya manusia seperti apa yang digunakan Pesantren dalam menghimpun dana wakaf melalui komunikasi persuasif, Bagaiamana hasil penghimpunanan dana wakaf Pondok Pesantren X dengan strategi komunikasi persuasif. Tujuan dan manfaat penelitian ini adalah, Untuk mengetahui rencana yang digunakan oleh Pondok Pesantren X menghimpun dana wakaf melalui komunikasi persuasif, Untuk mengetahui target Pondok Pesantren X menghimpun dana wakaf melalui komunikasi persuasif, Untuk mengetahui Sumber daya manusia seperti apa yang digunakan Pondok Pesantren X dalam menghimpun dana wakaf melalui komunikasi persuasif, Hasil penghimpunanan dana wakaf Pondok Pesantren X dengan strategi komunikasi persuasif. Metode penelitian yang digunakan adalah dengan metode kualitatif teknik pengumpulan data: dokumentasi, observasi dan wawancara. Teknik analisa data yang digunakan adalah observasi lapangan dan wawancara. Hasil penelitian terhadap strategi komunikasi persuasif dalam penghimpunan dana wakaf di Pondok Pesantren X memiliki hasil yang baik dengan catatan kendala kurangnya SDM khusus dalam pelaksanaan target dari penghimpunan dana wakaf selama ini.
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Zakharova, Ganna. "Search for persuasive strategies in tourism advertising discourse." Journal of Vasyl Stefanyk Precarpathian National University 7, no. 3 (November 30, 2020): 7–18. http://dx.doi.org/10.15330/jpnu.7.3.7-18.
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Tourism as a social phenomenon has attracted the attention of marketers throughout all stages of its development. Successful cooperation between tourism entities and customers is based on communication. The persuasive power of advertising language is very much experienced today. The same happens in relation to tourism marketing materials. In fact, in order to attract the attention of the viewers, the travel companies choose various signs to express their notion of the brand. Hence, there exist different approaches in tourism marketing to attract and convince potential tourists to book a tourism product. The present article elucidates and discusses important aspects in relation to the language of tourism and the ways of its analysis for detecting persuasive techniques that are used to allure potential tourists. In this regard, the speech impact on travel advertising is realized by convincing a potential customer of the need for service / product. When advertising a travel product, the advertiser influences the consumer, attracting various effective means to intensify his desire to purchase travel services (travel product). The paper reviews the elements of persuasive tourism marketing such as structured communication, storytelling, copywriting, neuromarketing; Cialdini’ (2001) persuasion techniques to influence people, namely, reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. The article also highlights gender-targeting factors as important components in selecting an appropriate persuasive strategy when designing tourism promotional materials. The result section provides the real examples of deployment of the mentioned strategies in influencing the audience by the websites of “Karpaty” and “Solva” resorts. All these techniques form a theoretical framework for researches on persuasiveness and are worth attention as they play a main role in promotion of any kind. The data collection of this study will provide updated information in relation to rhetoric of tourism.
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Jalilifar, Alireza, Soheil Saidian, and Said Nazari. "“Boom! You bought them.”." Pragmatics and Society 12, no. 4 (October 29, 2021): 567–90. http://dx.doi.org/10.1075/ps.18055.jal.
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Abstract A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persuasive elements of Apple infomercials through Aristotle’s modes of persuasion to reveal the most frequent persuasive language features and structures and to study how such elements were utilized to promote the products and services of the company. A top-down approach based on Aristotle’s modes of persuasion was adopted to identify the rhetorical appeals of logos, ethos and pathos as well as the promotional tokens and patterns in the text. The descriptive findings provided evidence to demonstrate that although all the rhetorical proofs were employed in the corpus, emotional appeal was the most dominant. The findings of this research open new horizons for further studies on infomercials in general and persuasive rhetoric in specific.
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Sabah Ghane, M. A. Abdulrahman, and Asst Prof Huda Abed Ali Hattab. "A linguistic Analysis of the Primary Persuasive Strategies in Facebook Profile of AIG." ALUSTATH JOURNAL FOR HUMAN AND SOCIAL SCIENCES 59, no. 4 (December 15, 2020): 17–32. http://dx.doi.org/10.36473/ujhss.v59i4.1203.
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The insurance company (or the insurer) like many other commercial organizations, needs persuasion for the sake of convincing the customers to buy his insurance products. The insurer uses many persuasive strategies through many platforms to persuade people to market his products. The current study aims to analyze the primary persuasive strategies that are used by AIG in facebook profile in order to specify the most effective strategies used by the American insurers, and to suggest the most suitable strategies to the Iraqi insurers. The present study hypothesizes that the persuaders use more than one strategy together to achieve their goals, and the American insurers focus on the persuasive strategies that show the insurance significance. This study analyzes nine samples by using the model suggested by Sabah (2019). It results in: the strategies are classified into three main types: primary, secondary and tertiary strategies and the ladder of the primary strategies suggested to Iraqi insurers (where there is no insurance awareness) is power, highlight benefits, context, character and emotions based on that of the American insurers: character, emotions, context, highlight benefits and power (where people have awareness of insurance).
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Sakhinah, Siti, and Armawati Arbi. "Persuasive Strategic Communication: Tabligh in Komunitas Anak Muda Berhijrah or Hijrah Youth Community." Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan 23, no. 1 (December 3, 2019): 22–39. http://dx.doi.org/10.15408/dakwah.v23i1.13925.
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AbstractThe phenomenon of hijrah is becoming a trend among youth today. This study is aims to find out the persuasive communication strategies of Terang Jakarta, an Islamic youth community, to persuade youth to do hijrah through new media (social media), non-media, and their relevance to Islamic persuasive communication. This study uses qualitative research method with a descriptive approach. The results of this study are that three persuasive communication strategies can be applied both in new media and non-media. New media serves as the first gate of Tabligh, where the uses of graphics design and language are the main focus. Afterwards, non-media or face-to-face communication used as a continuation of da’wah through new media, is easier to build emotional relationships and persuasive youth here. Then, the psychodynamic strategy is the most strategies that can be applied both through new media and non-media.AbstrakFenomena hijrah menjadi tren di kalangan anak muda saat ini. Penelitian ini bertujuan mengetahui strategi komunikasi persuasif Terang Jakarta, sebuah komunitas pemuda Islam, untuk mengajak pemuda berhijrah melalui media baru, non media, dan apa relevansinya dengan komunikasi persuasif Islam. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Hasil dari penelitian ini adalah tiga strategi komunikasi persuasif dapat diterapkan baik di media baru maupun non media. Media baru (media sosial) merupakan pintu gerbang pertama Tabligh, di mana penggunaan desain grafis dan bahasa menjadi fokus utamanya. Setelah itu, komunikasi non media atau komunikasi tatap muka yang digunakan sebagai kelanjutan dakwah melalui media baru, lebih mudah untuk membangun hubungan emosional dan persuasif remaja di sini. Kemudian, strategi psikodinamik merupakan strategi yang paling banyak diterapkan baik melalui media baru maupun non media.
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Hadhinoto, Priscilla Septhimoranie, and Roswita Oktavianti. "Komunikasi Persuasif Tentang Kesehatan Mental Melalui Komik Digital (Studi pada Akun Instagram @petualanganmenujusesuatu)." Prologia 3, no. 2 (February 21, 2020): 334. http://dx.doi.org/10.24912/pr.v3i2.6355.
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Mental health is an issue labeled as taboo and is very rarely discussed in Indonesia. This issue calls for works in order to spread mental health awareness and one of the ways is by doing persuasive communications through digital comics. The purpose of this research is to study persuasive communications about mental health through digital comics. This research was conducted using qualitative approach and case study method on an Instagram account named @petualanganmenujusesuatu. Data collection techniques used in this research were interview, observation, and literature review. The researches used Persuasive Communications, Mental Health, dan Digital Comics Theory. The results of this research indicate 3 things, the implementation of persuasive communications about mental health through digital comics have 3 types of purposes which are affective, cognitive, and conative purpose. Strategies implied are strategies in composing messages, choosing the channel, and feedback. Persuasive communications about mental health through digital comics is also influenced by the visualization of the comics itself as the media, through character depiction and color selection.Kesehatan mental adalah suatu isu yang masih dianggap tabu dan jarang dibicarakan di Indonesia. Hal ini mendorong upaya untuk menyebarkan kesadaran tentang kesehatan mental, salah satunya dengan melakukan komunikasi persuasif melalui komik digital. Tujuan penelitian ini adalah untuk mengetahui komunikasi persuasif tentang kesehatan mental melalui komik digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada akun Instagram @petualanganmenujusesuatu. Teknik pengumpulan data menggunakan wawancara, observasi, dan studi kepustakaan. Teori yang digunakan adalah Teori Komunikasi Persuasif, Kesehatan Mental, dan Komik Digital. Hasil penelitian terdiri atas 3 hal, yaitu pelaksanaan komunikasi persuasif tentang kesehatan mental melalui komik digital memiliki 3 tujuan secara afektif, kognitif, atau konatif. Strategi yang digunakan adalah strategi penyusunan pesan, pemilihan saluran, dan umpan balik. Selain itu, komunikasi persuasif tentang kesehatan mental juga dipengaruhi oleh visualisasi komik sebagai medianya, yaitu melalui penggambaran karakter dan pemilihan warna.
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Walotek-Ściańska, Katarzyna. "Persuasion strategies in Polish advertisements addressed to young people." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 18, no. 1 (May 30, 2017): 0. http://dx.doi.org/10.5604/01.3001.0010.2886.
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The aim of the paper is to analyze the persuasive techniques used in the Polish advertisements addressed to children and youth. It describes the main and the most frequently used psychological mechanisms found in the persuasive acts intended for children and youth. I emphasize the precise analysis of the lifestyle and the hierarchy of needs in the target group is the factor determining the right choice of a persuasion strategy. I present examples of advertising campaigns that were the most memorable and were considered as exerting the strongest influence — according to the students I have worked with in focus groups. I point out that a contemporary young individual is a representative of the network generation, homo irretitus, a prosumer rather than a consumer, used to non-linear thinking, irritated by the amount of information, expecting fascinating stories and messages that stir emotions.
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N. Abu Rumman, Ronza. "Persuasive Strategies in Arabic Religious Discourse: Evidence From the Friday Sermons of Dr. Mohammad Rateb Al-Nabulsi." International Journal of Linguistics 11, no. 6 (December 29, 2019): 248. http://dx.doi.org/10.5296/ijl.v11i6.15799.
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The present study aims at examining the persuasion process in Arabic religious discourse. In particular, it seeks to investigate the persuasive strategies used in Friday sermons. The data of the study is elicited from ten randomly selected Friday sermons delivered by Dr. Mohammad Rateb Al-Nabulsi. The study utilizes Connor and Lauer's (1985) model to explore rational, credibility and affective appeals. The findings point out the crucial role of persuasive appeals in enhancing the persuasive impact of the argument. The results reveal that the most frequently used appeals are rational appeals followed by affective and credibility appeals respectively. The analysis records the prevalence of the authority strategy among rational appeals, while showing the speaker's shared interest and point of view is the most pervasive strategy among credibility appeals. Finally, the use of vivid pictures is the most dominant strategy among affective appeals.
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Kamil Ali, Saba, and Rana H. Al-Bahrani. "A Cognitive Linguistic Study of the Persuasive/Attention Strategies Used in Selected American English E-Advertisements." Arab World English Journal 7, no. 1 (July 15, 2021): 279. http://dx.doi.org/10.24093/awej/call7.20.
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The present paper aims to examine the use of the persuasive rules in texts and images to determine the role of these visual modes in recalling or adding what they mention. Such a study helps set clearly which visual mode is much more convincing, the image or the text. Scholars generally agreed that the visual mode is more persuasive. However, such a statement is general as it does not state exactly which type of visual mode is more convincing. Accordingly, the research questions highlighted here are: What are the persuasive strategies invested in any of these two visual modes, texts and images? And, what is the role these visual modes play to enhance the sense of persuasion? To achieve the objectives, the researchers will adopt the cognitive linguistic theory of frame semantics by Fillmore (1995). Since the study is qualitative, the study’s data will be limited to four randomly selected American English advertisements posted on Facebook. Findings have revealed that the number of the evoked frame units is unlimited and subjective, reflecting, as a result, a person’s imagination power, his needs, and desires. The study has concluded that the visual, written text is more persuasive than the pictures and photos. The text reflects a bricolage of various persuasive strategies that help pull the attention. Besides, the images provided played a vital role, though secondary to the texts, supporting the textual information and flavor it realistically.
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Weiss, Deborah M., and Jacqueline Sachs. "Persuasive strategies used by preschool children." Discourse Processes 14, no. 1 (January 1991): 55–72. http://dx.doi.org/10.1080/01638539109544774.
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Tham, Jason. "Persuasive-Pervasive Technology." International Journal of Semiotics and Visual Rhetoric 2, no. 1 (January 2018): 44–72. http://dx.doi.org/10.4018/ijsvr.2018010104.
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This article positions wearables advertising within the realm of rhetoric and presents an analysis of rhetorical strategies employed by commercials that represent four wearable devices, namely Google Glass, Fitbit Charge, Apple Watch, and Microsoft HoloLens. Through a methodological framework built around visual analysis and visual rhetoric, the author presents a set of approaches that elucidate the specific rhetorical strategies of euphoria, empowerment, and enrichment of experience, which leads to a pervasive-persuasive construct of information centrism. The author then discusses the implications of such construct for the ideology of technology, particularly in industrial and pedagogical settings.
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Khan, Qaisar, Syed Inam Ur Rahman, and Amna Nudrat. "Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels." Global Mass Communication Review V, no. III (September 30, 2020): 54–72. http://dx.doi.org/10.31703/gmcr.2020(v-iii).05.
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The study analyses strategies and persuasive appeals in the public service messages aired on Pakistani TV channels during 2016-2018, that measures the effects of PSMs on audience behaviour. The PSMs fails to deliver messages due to dissimilar socio-economic backdrop and scope of the audience understanding. The purposive sampling of six selected PSM is on the bases of health themed PSM’s. Objective is to investigate the characteristics of ads, role of the message, major health issues, sources of the message and appeals. The AIDA model, persuasion theory and social responsibility theory used to filter the textual analysis of the selected PSMs. It was found that the PSMs presented health issues while using celebrity endorsement and persuasive message appeals as persuasive techniques. The PSMs such as breast cancer persuaded women for self-care, calcium deficiency PSM to calcium intakes, heat stroke PSM to precautionary measures during emergency situations, the malnutrition PSM to women healthy diet during pregnancy. The study recommends that advertisers, producers and TV channels should adopt audience perception based important strategies for social welfare, while the state must promote them.
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Soedjarwo, Gabriella Novianty. "Persuasion Act in the Proposal Movie." Journal of Pragmatics Research 2, no. 1 (April 1, 2020): 50–67. http://dx.doi.org/10.18326/jopr.v2i1.50-67.
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The act of persuasion happens anywhere and anytime. When we need a help, we persuade other to do what we need. In order to have a successful persuasion, we apply certain strategy. This pragmatic paper wants to analyse the effective strategies in order to have an effective persuasive acts. Pragmatics is chosen as the method since the analysis is about the language used in certain context, in this case persuasion. This paper elaborates how certain speech acts can help the speaker to perform persuasion successfully. Besides, the researcher also analyses how the attempts of persuading violate certain maxims stated by Grice. The researcher took a movie entitled The Proposal (2009) as the data since it shows how the main characters apply certain speech acts and strategies in order to achieve effective persuasion. In this movie, Margaret and Andrew are trying to persuade each other in order to get different advantages through faking marriage. The researcher takes the dialogue of those two characters as the data. Then, the data was analysed using speech act theory, implicature, and language function theory on persuasion. The result of the study is the successful persuasion relies on using appropriate speech act, flouting the maxim of quantity, and applying good persuasive strategy. Key words: Persuasion, Speech Act, Maxim, Strategy
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Fitria, Tira Nur. "Persuasive Strategies in Selected Brand Products’ Advertisement on Instagram: Rationalization Aspect." Journal of Pragmatics Research 3, no. 2 (May 27, 2021): 108–30. http://dx.doi.org/10.18326/jopr.v3i2.108-130.
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The objective of this research is to find the reason for using persuasive strategies in Selected Brand Products’ Advertisement on Instagram”.In Instagram Captions’ found in the selected brands' product, it is found the persuasive strategy used in “Mineral Water” products, “Medicine” products, “Food and Drink” products, “Household” products, and “Beauty and Skin Care” products. In “Mineral Water” products, these advertisements try to persuade consumers to focus on the quality and technology of the product used. In “Medicine” products, these advertisements try to persuade consumers to focus on the ingredients in the medicine and its uses, also tries to get consumers to focus on the causes and drugs that must be consumed. In “Food and Drink” products, these advertisements try to persuade consumers to focus on the high standards and technology to produce the product and quality of ingredients of the products that can be consumed. In “Household” products, these advertisements try to persuade consumers to focus on the ingredients in it and its benefits to be used. In “Beauty and Skin Care” products, these advertisements try to persuade consumers to focus on the ingredients in it and its benefits to be used. Those advertisements use rationalization in their persuasion strategy. Rationalization in persuasion work because the advertiser knows what the consumers’ needs and wants. There is the involvement of reasons, deep thought, making a sense and logical statements that expected can be accepted by the consumers.
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Kodapanakkal, Rabia I., Mark J. Brandt, Christoph Kogler, and Ilja van Beest. "Moral Frames Are Persuasive and Moralize Attitudes; Nonmoral Frames Are Persuasive and De-Moralize Attitudes." Psychological Science 33, no. 3 (February 25, 2022): 433–49. http://dx.doi.org/10.1177/09567976211040803.
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Moral framing and reframing strategies persuade people holding moralized attitudes (i.e., attitudes having a moral basis). However, these strategies may have unintended side effects: They have the potential to moralize people’s attitudes further and as a consequence lower their willingness to compromise on issues. Across three experimental studies with adult U.S. participants (Study 1: N = 2,151, Study 2: N = 1,590, Study 3: N = 1,015), we used persuasion messages (moral, nonmoral, and control) that opposed new big-data technologies (crime-surveillance technologies and hiring algorithms). We consistently found that moral frames were persuasive and moralized people’s attitudes, whereas nonmoral frames were persuasive and de-moralized people’s attitudes. Moral frames also lowered people’s willingness to compromise and reduced behavioral indicators of compromise. Exploratory analyses suggest that feelings of anger and disgust may drive moralization, whereas perceiving the technologies to be financially costly may drive de-moralization. The findings imply that use of moral frames can increase and entrench moral divides rather than bridge them.
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Banez, Richard M., Bryan M. Mendoza, Annielyn C. Reondanga, and Maila O. Villanueva. "Personality Type and Persuasive Strategies in Writing of Junior High School Students." International Educational Research 1, no. 2 (December 28, 2018): p84. http://dx.doi.org/10.30560/ier.v1n2p84.
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Workplace demands professionals with desirable personalities and influential persuasive ability. This research determined the personality type and persuasive strategies employed by Grade 9 students of San Pedro National High School, Philippines. It aimed to find its implication to the teaching of K to 12 English and persuasive writing. Using descriptive method and utilizing questionnaire as the principal tool for gathering data, the results revealed that majority of the respondents are female, had an Approaching Proficiency General Weighted Average GWA and are in the middle income. Also, both traits of extroversion and introversion are dominant among the respondents with extroversion as the more dominant. It was also revealed that significant difference exists between the persuasive strategies of the respondents when grouped according to their personality type. The study recommends a Personality Inventory Test to be distributed at the beginning of school year. Also, the research calls for inclusion of persuasive writing in K to 12 English instruction and providing students with real-based and consistent activities which can enhance their persuasive skills. Informative colloquiums dealing with personality and persuasive strategies awareness are also encouraged to hone not just personality-oriented students but also persuasive individuals required in the competitive real-life arena.
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Faiz, Ahmad, Andi Indah Yulianti, and Dwiani Septiana. "Trump's Speech about Jerusalem: An Analysis on Persuasive Strategies." Journal of Pragmatics Research 2, no. 2 (October 6, 2020): 160–76. http://dx.doi.org/10.18326/jopr.v2i2.160-176.
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ABSTRACTSpeaker delivers a speech to achieve the goal indicating the use of persuasive strategies. This research investigates the persuasive strategies used by Donald Trump on his speech about Jerusalem. The aim of this research is to analyze the types of persuasive strategies on Donald Trump’s speech about Jerusalem. Jerusalem is a holy place where many beliefs live together such Islam, Christianity, Jews, etc. Its territory surrounds Palestine and Israel, as both have a great rivalry in an old war. Donald Trump showed his sympathy toward Jerusalem through his speech. In influencing hearers, Trump’s speech reflected persuasive strategies. Persuasive strategies are expressed to influence and change hearers attitude and motives to follow what speaker wants to. This research used qualitative approach. The data analyzed in this research are two speech of Trump about Jerusalem. The result showed that Trump used ethos, logos and pathos. Trump expressed pathos by showing his perceived intelligence, virtuous character and goodwill to create peace in Jerusalem. Logos were expressed while Trump showed factual information about the role of Israel in creating peace in Jerusalem. Trump mostly expressed pathos to affect hearers emotion by creating mildness, giving admiration and confession. Therefore, in achieving the goals of his speech, Trump intended to persuade hearers by touching their emotion.Key words: persuasive strategies, speech, Donald Trump
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Orji, Rita, Kiemute Oyibo, Richard K. Lomotey, and Fidelia A. Orji. "Socially-driven persuasive health intervention design: Competition, social comparison, and cooperation." Health Informatics Journal 25, no. 4 (May 25, 2018): 1451–84. http://dx.doi.org/10.1177/1460458218766570.
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Persuasive technologies are tools for motivating behaviour change using persuasive strategies. socially-driven persuasive technologies employ three common socially-oriented persuasive strategies in many health domains: competition, social comparison, and cooperation. Research has shown the possibilities for socially-driven persuasive interventions to backfire by demotivating behaviour, but we lack knowledge about how the interventions could motivate or demotivate behaviours. To close this gap, we studied 1898 participants, specifically Socially-oriented strategies and their comparative effectiveness in socially-driven persuasive health interventions that motivate healthy behaviour change. The results of a thematic analysis of 278 pages of qualitative data reveal important strengths and weaknesses of the individual socially-oriented strategies that could facilitate or hinder their effectiveness at motivating behaviour change. These include their tendency to simplify behaviours and make them fun, challenge people and make them accountable, give a sense of accomplishment and their tendency to jeopardize user’s privacy and relationships, creates unnecessary tension, and reduce self-confidence and self-esteem, and provoke a health disorder and body shaming, respectively. We contribute to the health informatics community by developing 15 design guidelines for operationalizing the strategies in persuasive health intervention to amplify their strengths and overcome their weaknesses.
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Malabar, Fahria. "Persuasive Language in Political Campaign." Jambura Journal of English Teaching and Literature 1, no. 2 (December 30, 2020): 76–88. http://dx.doi.org/10.37905/jetl.v1i2.7284.
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This study is aimed at exploring the persuasive language strategies used by the candidates of mayor of Gorontalo in the mayoral electoral campaign of 2018. The data, in form of utterances, were taken from the speeches of their political campaign by using video recording. After the data were collected, those were firstly classified into the types of persuasive language strategies, then analyzed and interpreted regarding the function and the way the speaker used those strategies to persuade the audience. The result showed that the three candidates used the similar strategies to influence the audience of their political campaign. Those strategies are reason and logic, evidence, attack, appeal to a sense of justice, appeal to the hip-pocket nerve, appeal to patriotism, repetition, and colloquial language. However, based on the interpretation, the different political background of the candidates influenced the way they used the strategies.
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Salih, Abdelrahman Abdalla. "Investigating Rhetorical Aspects of Writing Argumentative Essays and Persuasive Posters: Students’ Perspective." Theory and Practice in Language Studies 11, no. 12 (December 2, 2021): 1571–80. http://dx.doi.org/10.17507/tpls.1112.09.
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Students at the tertiary level need arguments because they are expected to use analytical and critical thinking skills. The present study is situated in an English as a Foreign Language (EFL) context in an Omani University and reports the experience of (N=46) undergraduate EFL writers in argumentative essays and persuasive posters. Using rhetorical strategies, and drawing on the principles of persuasive writing, the participants prepared posters and essays on two separate topics. Data were collected from the 46 participants’ responses to a semi-structured online survey questionnaire. Analysis of the data obtained indicates that the participants preferred designing posters to writing persuasive essays while reporting varieties of rhetorical difficulties in building an argument for persuasion. The participants also perceived establishing evidence and facts as the most challenging element in persuasive writing and arousing the audience’s feelings and emotions as the most challenging rhetorical appeal in posters. Some pedagogical implications were reported as well.
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Valk, Carlijn, Yuan Lu, Xipei Ren, Marjolein Wintermans, Ivar Kraaijevanger, Jim Steenbakkers, and Vincent Visser. "Towards personalized persuasive strategies for active ageing." Gerontechnology 16, no. 3 (October 31, 2017): 160–72. http://dx.doi.org/10.4017/gt.2017.16.3.005.00.
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Govil, Alok, Saipriya Pillalamarri, and N. Prabhanjan. "Persuasive Learning Strategies for Transforming Engineering Education." Journal of Engineering Education Transformations 33 (January 31, 2020): 402. http://dx.doi.org/10.16920/jeet/2020/v33i0/150200.
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Schubert, Christoph. "Cognitive categorization and prototypicality as persuasive strategies." Cognitive Perspectives on Political Discourse 13, no. 2 (August 20, 2014): 313–35. http://dx.doi.org/10.1075/jlp.13.2.06sch.
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Cognitive categorization is an indispensable instrument for organizing human experience. Owing to the obvious appeal of clear-cut categories in ideological discourse, polarization frequently serves as a strategy of political persuasion. The success of such rhetoric corroborates the allure of dichotomies, although they blatantly contradict the fuzzy nature of cognitive categories. Since prototypicality yields a great cognitive effect but demands only little processing effort, prototypes are particularly convenient in political speeches, where speakers must often get their message across to a wide and heterogeneous audience in a limited time span. Along these lines, the analysis of 32 presidential speeches from Franklin D. Roosevelt to George W. Bush brings to light how the prototypical enemy or national hero is established. This paper aims to show that political rhetoric does not merely reflect existing categorizations but also has the power to shape and perpetuate them in the minds of the target audience.
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Harrington, Nancy Grant, Derek R. Lane, Lewis Donohew, Rick S. Zimmerman, Gretchen R. Norling, Jeong-Hyun An, Wai Hsien Cheah, et al. "Persuasive Strategies for Effective Anti-Drug Messages." Communication Monographs 70, no. 1 (January 1, 2003): 1. http://dx.doi.org/10.1080/03637750302478.
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Abdessettar, Saad. "Modeling and Simulating Persuasion Strategies: Domain Specific Language for Persuasive Systems’ Design Productivity." Journal of Modern Education Review 6, no. 7 (July 15, 2016): 470–77. http://dx.doi.org/10.15341/jmer(2155-7993)/07.06.2016/005.
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Yin-Xia Loh and Nor Aziati Binti Abdul Hamid. "The Evaluation of Online Persuasion Criteria on E-Commerce Website using Persuasive System Design (PSD) Model." International Journal of Business and Society 22, no. 3 (December 17, 2021): 1143–57. http://dx.doi.org/10.33736/ijbs.4289.2021.
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Persuasive technology in online shopping is proven to assist people while purchasing online. It is crucial to study how was the implementation of such successful persuasive technology in the e-commerce domain. Also, there are certain marketing strategies against consumers from different generational cohorts. Each generation has unique lifestyles, generational history, demographics, experiences, expectations and values that influence their buying behaviours. The persuasive design of e-commerce websites is related to the website conversion rate and is shown to support people throughout the online purchasing process. The objective of this research study is to evaluate the online persuasion criteria on two largest e-commerce websites in Malaysia; Lazada and Shopee through Persuasive System Design (PSD) principles. The four main categories of design technique applied in PSD are primary task support, dialogue support, credibility support and social support. The result shows that both selected e-commerce websites have applied 71.43% of the PSD principles. The most emphasize design technique in Lazada and Shopee is primary task support, followed by dialogue support. Most of the persuasive features in this model has implemented in both e-commerce websites. However, this research proved that the success of the e-commerce websites is related with the implemented persuasive feature which can be manipulated and implemented by other e-commerce websites.
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Yerznkyan, Yelena, and Grisha Gasparyan. "GRAFFITI AS A FORM OF RHETORIC." Armenian Folia Anglistika 17, no. 1(23) (May 31, 2021): 9–23. http://dx.doi.org/10.46991/afa/2021.17.1.009.
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The article touches upon graffiti discourse as a form of rhetorical speech and tries to analyse it according to the three strategies of persuasion suggested by Aristotle: ethos, pathos and logos. The article reveals how specific the graffiti discourse is in terms of using these strategies and how the latter make the speech more powerful and persuasive. Also, an attempt is made to reveal the role of metaphor in the performance of the strategy of pathos in graffiti discourse.
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Naser, Mutar Sabeeh, Dr Haider Hussein Katea, and Majid Dakhil Hammadi. "Martin Luther King Jr’s Delivery Style in Political Context: A Critical Discourse Analysis." International Journal of Early Childhood Special Education 12, no. 2 (December 31, 2020): 77–87. http://dx.doi.org/10.9756/int-jecse/v12i2.201058.
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The effect(s) of delivery style may be in the form of punctuation and accentuation of speech, or they may be of subtler nature like adding emotion and force to utterance(s). This article then, investigates the position of paralinguistic factors: pace of delivery, pitch, intensity and pause pattern in King Martin Luther’s speech “Have a Dream” in political context. These factors carry attitude, psychological condition and emotional state of the speaker to the audience and affect their attitudes and emotions. These factors have been called the factors of delivery style because they can be used only in spoken language. These factors are the physical properties of speech and thus they are observable. These factors, thenwill be analyzed and studied with the help of van Dijk Model of CDA to answer To what extent the ideology of Martin Luther King Jr is reflected through the paralinguistic choices “I Have Dream”. In terms of the findings, the analysis found that persuasion is not the result of the use of the persuasive strategies in words and syntax alone as delivery style also plays an important role in persuasion. Pace of delivery along with pitch intensity and pause pattern are the main components of political speech delivery style for persuasive end. Moreover, the delivery style adds certain effect to other rhetorical strategies. Martin Luther King Jr. is a master of speech delivery style as he makes the best persuasive use of pace, pause, pitch and intensity in his speech.
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Poggi, Isabella. "The goals of persuasion." Pragmatics and Cognition 13, no. 2 (November 7, 2005): 297–335. http://dx.doi.org/10.1075/pc.13.2.04pog.
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This paper presents a model of persuasion in terms of goals and beliefs. Among the various ways to influence people, that is, to raise or lower the likelihood for them to pursue some goal, ranging from threat to suggestion, persuasion is viewed as a case of communicative non-coercive goal hooking. A persuader leads a persuadee to pursue some goal out of a free choice, i.e., by convincing him/her that the proposed goal is useful for some other goal that the persuadee already has. It is argued that the Aristotelian persuasive strategies of logos, ethos and pathos (rational argumentation, the speaker’s credibility and reliability, and the appeal to emotion) are always present in every persuasive discourse, and that they are exploited to raise the value of the goal proposed and to strengthen the believability of the link between it and the persuadee’s previous goals. The paper proposes an analysis of discourse in terms of a hierarchy of goals as a tool to single out these strategies within the discourse structure. By applying this model to different kinds of persuasive messages (political discourse, advertising, dialogues in the health domain), it shows how, in the fragments presented, this kind of analysis allows to clarify the relationships between the persuader’s and the persuadee’s goals and to elucidate how much and how directly the persuader appeals to logos, ethos and pathos in his/her discourse.
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Böckle, Martin, Jasminko Novak, and Markus Bick. "Exploring gamified persuasive system design for energy saving." Journal of Enterprise Information Management 33, no. 6 (June 13, 2020): 1337–56. http://dx.doi.org/10.1108/jeim-02-2019-0032.
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PurposeThe purpose of this paper is to explore user-centered design possibilities at the intersection of gamification and persuasive technology to foster energy saving behavior.Design/methodology/approachWe performed a large-scale empirical study of 480 participants and analyzed how different HEXAD gamification user types perceive selected persuasive strategies embedded in an energy saving prototype. Furthermore, we investigated the role of existing energy saving behaviors (pro-environmental behavior scale–e.g. regularly turning the lights off) and their effect on the perceived persuasiveness of the proposed persuasive strategies, which may has an impact on the overall design process. Furthermore, we applied partial least squares path modeling and conducted a one-way and repeated measure ANOVA.FindingsResults show that user types play an important role in the design of persuasive systems for energy saving. For instance, people with a high tendency toward the Socializer user type were motivated by almost all of the employed persuasive strategies, whereas Philanthropists and Players only to a limited number of strategies. Furthermore, our study reveals that existing behaviors like the individual level of energy conservation influences the perceived persuasiveness of certain strategies and therefore should be considered in the design of such applications.Research limitations/implicationsUsing storyboards to obtain feedback about the perceived persuasiveness of employed strategies has limitations compared to the actual use of a functional prototype. However, to offset that limitation the mock-ups used in the storyboard reflected the actual designs for a real-world prototype.OriginalityThis is the first study that explores how HEXAD gamification user types can be used to inform the design of persuasive applications for energy saving (RQ1). Furthermore, and in particular, this study draws on the challenges when using user types within gamified persuasive systems by highlighting the impact and the importance of considering existing energy saving behaviors (RQ2), which has not been addressed so far.
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Gentz, Joachim. "Rhetoric as the Art of Listening: Concepts of Persuasion in the First Eleven Chapters of the Guiguzi." Asiatische Studien - Études Asiatiques 68, no. 4 (December 19, 2014): 1001–19. http://dx.doi.org/10.1515/asia-2014-0053.
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Abstract The first eleven chapters of the book Guiguzi 鬼谷子 are ascribed to Master Guigu, the alleged teacher of the two famous rhetoricians Su Qin 蘇秦 and Zhang Yi 張儀. These chapters provide a methodological approach to the art of persuasion which is fundamentally different from European rhetoric. Whereas European rhetoric, originating in Greek rhetoric, is mainly concerned with the persuasion of big audiences in public forums and institutions such as assemblies (the agora as birthplace of democracy) and courtrooms, the persuasive strategies in the Guiguzi mainly focus on the involvement with an individual counterpart. In the Guiguzi listening to and assessing the particular type of opponent and then taking advantage of his individual preferences is most decisive for the success of persuasion. The Guiguzi does not teach how to formulate a perfect piece of rhetorical art which accords to all rules of a commonly shared system of persuasive logic as it is known from European rhetorical traditions. From this different approach also follows a different set of systematic problems in the art of persuasion. The typology of formal figures of speech, so important in European rhetoric, is not as important as the exact typology of human characters which have to be correctly identified to be correlated to the types of speech which have the greatest persuasive effect on them. Each of the eleven chapters discusses a particular method of persuasion in an analysis of different aspects of the communicative process in which persuasion takes place. Together they appear as a handbook on the dynamic process of persuasion, a persuasion that evolves in a dialogic encounter not in a monologic performance as in European rhetoric.
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Valeiras‐Jurado, Julia. "Genre‐specific persuasion in oral presentations: Adaptation to the audience through multimodal persuasive strategies." International Journal of Applied Linguistics 30, no. 2 (January 28, 2020): 293–312. http://dx.doi.org/10.1111/ijal.12284.
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Sukma, Bayu Permana. "INTERPERSONAL METADISCOURSE MARKERS AS PERSUASIVE STRATEGIES IN BARACK OBAMA’S 2012 CAMPAIGN SPEECHES." Aksara 29, no. 2 (December 31, 2017): 283. http://dx.doi.org/10.29255/aksara.v29i2.82.283-292.
Full textAbstract:
One of language features which can be applied to reach the persuasive goal is interpersonal metadiscourse. Although it has been frequently investigated in written texts, research on interpersonal metadiscourse in campaign speeches is still relatively hard to find, whereas a lot of features of interpersonal metadiscourse in campaign speeches are used as persuasive strategies. This study aims to explain the meaning of interpersonal metadiscourse markers applied in Barack Obama’s campaign speeches related to his persuasive strategy. The data are analyzed by using Dafouz’s (2008) theory of interpersonal metadiscourse markers categorization. The method used in this study is descriptive qualitative. The results reveal that all interpersonal metadiscourse markers categories, namely hedges, certainty markers, attributors, attitude markers, and commentaries, are used in Barack Obama’s campaign speeches. High frequency of use of attitude markers and commentaries shows that Obama in his campaign speeches tries to build emotional ties with his audience as his persuasive strategy.