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Dissertations / Theses on the topic 'Persuasive techniques'

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Published: 4 June 2021

Last updated: 25 April 2022

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1

Emmerson, Shannon Janelle. "Spoken Persuasive Discourse of Adults with Traumatic Brain Injury (TBI)." Thesis, University of Canterbury. Department of Communication Disorders, 2010. http://hdl.handle.net/10092/4910.

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The purpose of this study was to evaluate the performance of adults with traumatic brain injury (TBI) on a spoken persuasive discourse task and to evaluate the affects of eliciting this language sample. Ten adults with TBI (mean age = 51 years and 5 months) and ten adults matched by age and gender completed two spoken language tasks. These tasks required them to verbally provide their opinion of whether trained animals in circuses should be allowed to perform for the public and also whether public transport should be encouraged for everyone to use. One of the tasks was provided with examples f

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2

McGale, L. "Persuasive techniques on food packaging : the exposure, power and influence on children's food behaviours." Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3008114/.

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Bartlett, Yvonne Kiera. "Combining persuasive technology and behaviour change techniques to support health behaviour change in people with COPD." Thesis, University of Sheffield, 2015. http://etheses.whiterose.ac.uk/7821/.

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Background: Persuasive technology is a term used to describe ‘any interactive computing system designed to change people’s attitudes or behaviours’ (Fogg, 2003, p.1). This thesis seeks to explore how persuasive technology could be combined with behaviour change techniques (BCTs) and used to help people with chronic obstructive pulmonary disease (PwCOPD) to make changes to their health behaviours. Methods: Two systematic reviews with meta-analyses were conducted to identify BCTs associated with effective interventions in this population (Study 1 and 2). A series of mixed-methods, N-of-1 studies

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4

Andiloro, Andrea. "Propagaming : Uncovering Propaganda In War Videogames." Thesis, Uppsala universitet, Medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324568.

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This thesis deals with the issue of propaganda in contemporary war themed videogames. Considering the current geopolitical situation on one hand, and the pervasiveness and widespread use of the videogame medium in general, and war videogames in particular, together with the collaboration between the military and the videogame industry, part of the wider military-entertainment complex, on the other hand, it cannot be excluded that military propaganda might be present in such digital media. This study explores through which persuasive techniques is propaganda manifest in war-themed videogames. T

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5

Haag, Nils. "Persuasiva spel: Ett medium med spännande möjligheter : Procedurell retorik i två svenska opinionsbildande datorspel." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9781.

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This essay is about the principles and rules that control persuasive computer games. The term persuasive games mean computer games, video games and other similar artifacts that are produced to shape opinion. The rhetorical scholar Ian Bogost at Georgia Tech claims that this kind of games mainly get their persuasive power by using procedural rhetoric and that games as a medium gives special conditions for procedurality. By procedural rhetoric Bogost means an argumentation that is based on rules and choices, as opposed to texts, movies and images. (Bogost 2007). Bogost describes these procedure

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6

Ramos, Milton Guilherme. "Linguagem e argumenta??o na produ??o escrita de vestibulandos." Universidade Federal do Rio Grande do Norte, 2006. http://repositorio.ufrn.br:8080/jspui/handle/123456789/16209.

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Made available in DSpace on 2014-12-17T15:06:53Z (GMT). No. of bitstreams: 1 MiltonGR.pdf: 413442 bytes, checksum: b79036efd47b6cb0321d66bb2ce8bff8 (MD5) Previous issue date: 2006-09-08<br>In this study, we analyzed the argumentative processes of written texts produced by UERN (Federal University of Rio Grande do Norte) vestibulandos : (students who apply for University Entrance Examinations in Brazil). It has as its corpus twenty compositions by such students. These compositions, collected in UFRN COMPERVE (Permanent Commission of vestibular examinations) and written in 2005 examination, w

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7

Rouwette, Etiënne Antonio Joseph Alfonso. "Group model building as mutual persuasion." Nijmegen : Wolf Legal publ, 2003. http://catalogue.bnf.fr/ark:/12148/cb401431908.

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Proefschrift--Managementwetenschappen--Nijmegen--Katholieke universiteit, 2003.<br>Mention parallèle de titre ou de responsabilité : Group model building als wederzijdse overreding / door Etiënne Antonio Joseph Alfonso Rouwette. Résumé en néerlandais. Bibliogr. p. 252-264.

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8

Ortiz, Pedro. "Machine learning techniques for persuasion dectection in conversation." Thesis, Monterey, California : Naval Postgraduate School, 2010. http://edocs.nps.edu/npspubs/scholarly/theses/2010/Jun/10Jun%5FOrtiz.pdf.

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Thesis (M.S. in Computer Science)--Naval Postgraduate School, June 2010.<br>Thesis Advisor(s): Martell, Craig H. ; Second Reader: Young, Joel D. "June 2010." Description based on title screen as viewed on July 16, 2010. Author(s) subject terms: Persuasion, conversation, machine learning, naive bayes, maximum entropy, support vector machine, Waco, David Koresh, negotiation, transcript, Cialdini. Includes bibliographical references (p. 105-107). Also available in print.

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9

Naczaj, Dimitri. "Aspects graphiques de la persuasion technologique : étude des messages persuasifs sur internet pour le recyclage des déchets électroniques." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0619/document.

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Cette thèse comprend trois expériences et deux prétests (N = 1135) dans lesquelles sont étudiés trois aspects fondamentaux du design statique des messages sur internet : son format (infographie, audio ou texte), sa couleur et sa typographie, sur la thématique du recyclage des déchets électroniques (études 1 et 2) puis à propos de la migration humaine (étude 3).L’étude des aspects graphiques est pertinente si l’on veut augmenter la force persuasive d’un message. Le format joue un rôle prépondérant (étude 1a), permettant à la fois de changer les attitudes, mais aussi d’ancrer ce changement dans

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10

Cloer, Eddie. "Profiles in evangelistic persuasion a descriptive analysis of the persuasion techniques of seven preachers of the Churches of Christ /." Theological Research Exchange Network (TREN), 1991. http://www.tren.com.

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11

Silva, Tânia de Cássia. "Memórias póstumas de Brás Cubas: A caracterização de Virgília à luz das figuras de linguagem." Pontifícia Universidade Católica de São Paulo, 2006. https://tede2.pucsp.br/handle/handle/14799.

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Made available in DSpace on 2016-04-28T19:59:00Z (GMT). No. of bitstreams: 1 LCL - Tania de Cassia Silva.pdf: 2902846 bytes, checksum: 8f847da391ad895de6c8c61215d03894 (MD5) Previous issue date: 2006-10-02<br>Secretaria da Educação do Estado de São Paulo<br>This dissertation was born from the idea to make the analysis of the character Virgília she begins at Posthumous Reminiscences of Brás Cubas through the figures of language. To its achievement were used like teoric foundation the concepts of the next researchers: Roland Barthes, Chaïm Perelman, Paul Ricoeur, Frederick Nietzche, Olivier Re

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12

Masquelier, Denis. "La communication institutionnelle de recrutement et ses techniques publicitaires." Valenciennes, 1995. https://ged.uphf.fr/nuxeo/site/esupversions/d0809fa2-f248-4213-a4b1-cceacb4803e9.

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La communication de recrutement s'est enrichie depuis quelques années d'un nouveau type d'annonce visant à améliorer la connaissance et la perception de l'entreprise sur le marché de l'emploi: c'est l'annonce institutionnelle de recrutement dans laquelle l'entreprise tout entière dévoile à la fois un projet de carrière mais également une culture, des préoccupations sociétales, des ambitions technologiques et humaines. Ce nouveau type de communication emprunte aux techniques de rhétorique visuelle et écrite de la publicité produit. En quoi est-elle fidèle à la tradition ? en quoi fait-elle preu

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13

Wong, Claudia Pui Ying. "The use of a counter-arguing strategy as a technique to increase resistance to a persuasive message /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19258.pdf.

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14

Laporte, Anne-Marie. "Les techniques de persuasion dans les discours d'Andocide sur les mystères sur son retour." Besançon, 2002. http://www.theses.fr/2002BESA1023.

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Ce travail de recherche porte sur l'œuvre d'Andocide, un orateur grec du Ve siècle avant J. C. Il s'agit de repérer et d'analyser les moyens mis en œuvre par l'orateur pour agir sur différents auditoires par la persuasion. Une étude historique et l'exploration méthodique des textes ont pu rendre possible cet examen. Le discours Sur son Retour et le discours Sur les Mystères constituent un corpus exceptionnel : un même homme plaide sa propre cause, à plusieurs années d'intervalle, avec le même objectif d'arracher l'autorisation de vivre en citoyen dans sa patrie. Avec le premier discours, l'ora

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15

Pascual, Alexandre. "Soumission sans pression et technique du "vous êtes libre de. . . "." Bordeaux 2, 2002. http://www.theses.fr/2002BOR21000.

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Dans le langage courant, nous avons souvent tendance à distinguer la liberté de la soumission. En effet, ces deux notions apparaissent d'emblée comme étant clairement antinomiques. Toutefois, certains travaux issus de la psychologie sociale peuvent nous amener à prendre en considération le fait que des liens étroits sont envisageables entre la liberté et la soumission. Ainsi la thèse présentée ci-après a pour objectif de traiter de cet apparent paradoxe. Pour ce faire, elle est composée de 2 parties. Dans la 1ère, il s'agit d'établir une revue de question portant sur la plupart des techniques

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16

Roberts, David L. "Computational techniques for reasoning about and shaping player experiences in interactive narratives." Diss., Georgia Institute of Technology, 2010. http://hdl.handle.net/1853/33910.

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Interactive narratives are marked by two characteristics: 1) a space of player interactions, some subset of which are specified as aesthetic goals for the system; and 2) the affordance for players to express self-agency and have meaningful interactions. As a result, players are (often unknowing) participants in the creation of the experience. They cannot be assumed to be cooperative, nor adversarial. Thus, we must provide paradigms to designers that enable them to work with players to co-create experiences without transferring the system's goals (specified by authors) to players and without sy

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17

Jeng-JieChang and 張正杰. "Persuasive Strategies and Gamification Techniques for LOHAS Product Design Considering Users Types." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8n333w.

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18

SOCHOROVÁ, Marie. "Verbální a neverbální prostředky persvaze na českých a německých billboardech." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-381470.

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The aim of this thesis is to contrast the verbal and non-verbal persuasive techniques used in display hoardings in the Czech Republic and Germany. The mode and frequency of the features employed to attract consumers in both countries are compared. The specific goal of the thesis is to find out whether such advertisements can possibly mirror the values and norms of the society. The thesis is divided into three chapters. The first discusses the merits and demerits of the billboard as an advertising mechanism. In this section, the relevant laws of the Czech Republic and Germany are surveyed. I

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19

Lin, Dori Tung-Yun, and 林東昀. "Playful Tray: Adopting Ubicomp and Persuasive Techniques into Play-based Occupational Therapy for Correcting Poor Eating Behaviors in Young Children." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/18015054992527994225.

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碩士<br>臺灣大學<br>資訊網路與多媒體研究所<br>95<br>This study has created a playful tray that adopts Ubicomp and persuasive techniques into play-based occupational therapy for correcting eating problems in young children after they reached their self-feeding age. The design of the playful tray integrates eating activity and digital play to reinforce active participation of children in eating activity. User study results have shown that using the playful tray can effectively improve child meal completion time by 35%. More significantly, user study results have demonstrated that the playful tray also markedly r

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20

Li-XuanXu and 許立軒. "Research on Zhanguoce’s Persuasive Technique." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/25873680365147611764.

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碩士<br>國立成功大學<br>中國文學系碩博士班<br>98<br>The Zhanguoce (literally Strategies of the Warring States), compiled with words and demonstrations of Zhanguo (Warring States) ministers and tacticians, is an ancient Chinese literary canon renowned for the persuasive techniques of Zonghengjia (literally “School of Diplomacy”).By probing into the principles and properties of the book’s persuasive techniques, not only can one acquire political alliance wisdom on Hezong and Lianheng, but exert as well the knowledge and skills for communication especially in this information explosion era. Since former studies o

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21

Huang, Ming-chu, and 黃茗楚. "Persuasion Techniques in Gourmet Article Writing." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75577127044299682573.

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碩士<br>東吳大學<br>日本語文學系<br>99<br>Gourmet articles on print media have been gaining popularity in the recent years, and becoming food guides for many readers. Compare to food TV shows, gourmet articles on print media can persuade readers with only words and pictures, and words play a particularly significant role in this persuasion process. Therefore, writing articles within restricted space to stimulate consumers’ appetites is a tough challenge for food journal writers. Forty-five gourmet articles were selected from “What Is Gourmet” and “The Best Restaurant Guide” from YOMIURI ONLINE. The firs

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22

Modiba, Tlholo. "Visual persuasion techniques as an adjuvant in health care communication material." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001319.

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M. Tech. Graphic Design<br>Fetal Alcohol Syndrome is a congenital syndrome cased by excessive consumption of alcohol by the mother during pregnancy, characterized by retardation of mental development and of physical growth. Lack of public information and intervention is one of the reasons why the syndrome persists in townships and rural areas. This study was undertaken in response to the lack of public knowledge within high-risk communities concerning Fetal Alcohol Syndrome. The study hypothesized that embedding persuasive techniques within health communication material would create effective

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23

CHOU, LI-TANG, and 周禮塘. "Assessing the Influence of Real Estate Agents' Marketing Persuasion Techniques on Purchasing Intention of Consumers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3f885t.

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碩士<br>南華大學<br>建築與景觀學系環境藝術碩士班<br>105<br>Real estate is one of the major industries and also an important indicator of national economics. It's an accumulation of living, working, environment and natural resources that directly impacts people. The behavior of realtor is a key factor to pricing, fair trading, trading security, volatility and even price trend. Therefore, this study based on the questionnaire survey analyze and explore the impact of the “assessing the influence of real estate agents' marketing persuasion techniques on purchasing intention of consumers” and recommends how to facilit

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24

Banas, John Andrew. "Is that all?: exploring the cognitive and affective processes underpinnings of the "that's-not-all" technique." Thesis, 2005. http://hdl.handle.net/2152/2390.

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Costa, Ana Rita Dias Marques da. "Use of social techniques in the PersonAAL Platform." Master's thesis, 2018. http://hdl.handle.net/10451/36704.

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Trabalho de projeto de mestrado, Engenharia Informática (Sistemas de Informação) Universidade de Lisboa, Faculdade de Ciências, 2018<br>Com os avanços tecnológicos na área da saúde e consequente aumento da esperança média de vida, os números relativos à população idosa também aumentaram. Com o seu aumento, novos desafios relativos à manutenção de uma boa qualidade de vida na terceira idade foram surgindo, como garantir a sua independência o maior tempo possível evitando assim a hospitalização e institucionalização dos idosos. O isolamento social é um dos problemas com que a população idosa se

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Sabouni, S., Andrea J. Cullen, and Lorna Armitage. "A preliminary radicalisation framework based on social engineering techniques." 2017. http://hdl.handle.net/10454/12125.

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Yes<br>The use of online forums and social media sites by extremists for recruiting and radicalising individuals has been covered extensively by researchers. Meanwhile, the social engineering techniques utilised by these extremists to lure marginalised individuals into radicalisation has been neglected. In this article, the social engineering aspects of online radicalisation will be explored. Specifically, the five Principles of Persuasion in Social Engineering (PPSE) will be mapped onto the online radicalisation methods employed by extremists online. Analysing these tactics will aid in gaini

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SERVÍTOVÁ, Jana. "Mediální výchova v hodinách anglického jazyka." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-79509.

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This diploma thesis focuses on Media Education in English language classes. The first section introduces media in general and deals with media education and its place in Framework Educational Programme for grammar schools. Next part monitors the ways of using media education in other school subjects and describes methodology itself. On the basis of this knowledge some of the methodological books are analysed. The last part of the first section introduces advertisements and their main characteristics. The second section presents a project of media education which is called Advertisement and Slo

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Van, Zyl Dorothea Petronella. "Salomo syn oue goudfelde : op die spoor van die retorika in die Afrikaanse romankuns." Thesis, 1995. http://hdl.handle.net/10500/17787.

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Text in Afrikaans<br>Hoewel die retorika bykans 26 eeue oud is, word die relevansie daarvan vir ons eie tyd toenemend besef - as 'n sleutel tot die wyse waarop mense dinkargumenteer en oorreed. Hierdie studie ondersoek retoriese (oorredende) strategiee in Afrikaanse historiese romantekste, binne 'n historiese konteks en teen die agtergrond van eietydse historiografiese insigte. Die aspekte van die kommunikasiesituasie wat saamhang met die retorika, word verbind met die vernuwende denke daaroor binne die hedendaagse literatuurteorie en historiografie. Die konteks van die outeur en roman w

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