Relevant bibliographies by topics / Pervasive Advertising

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Pervasive Advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 2 February 2022

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Journal articles on the topic "Pervasive Advertising"

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Tham, Jason. "Persuasive-Pervasive Technology." International Journal of Semiotics and Visual Rhetoric 2, no. 1 (2018): 44–72. http://dx.doi.org/10.4018/ijsvr.2018010104.

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This article positions wearables advertising within the realm of rhetoric and presents an analysis of rhetorical strategies employed by commercials that represent four wearable devices, namely Google Glass, Fitbit Charge, Apple Watch, and Microsoft HoloLens. Through a methodological framework built around visual analysis and visual rhetoric, the author presents a set of approaches that elucidate the specific rhetorical strategies of euphoria, empowerment, and enrichment of experience, which leads to a pervasive-persuasive construct of information centrism. The author then discusses the implica
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Collins, Richard. "Content online and the end of public media? The UK, a canary in the coal mine?" Media, Culture & Society 33, no. 8 (2011): 1202–19. http://dx.doi.org/10.1177/0163443711422459.

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Online delivery of content has changed media advertising markets, undermining the business model which has underpinned provision of ‘public media’. Three business models have sustained mass media: direct payment for content, payment for advertising and state subsidy, and the author argues, contrary to others’ claims, that advertising finance has made possible production and provision of high-quality, pluralistic and affordable public media. In consequence, substitution of the internet as an advertising medium has undermined the system of finance which, in the UK and societies like it, sustaine
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Kumar Padhi, Prafulla. "A Quest for BGSS Pervasive Phenomenon Model." International Journal of Community Development and Management Studies 2 (2018): 087–103. http://dx.doi.org/10.31355/24.

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NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................. The objective of this research is to analyze the literature to-date thoroughly and conceptualize a born-global speculative start-up (BGSS) pervasive phenomenon model. Background...................................................................................................................................................................
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Martinez-Pabon, Francisco, Juan Camilo Ospina-Quintero, Gustavo Ramirez-Gonzalez, and Mario Munoz-Organero. "Recommending Ads from Trustworthy Relationships in Pervasive Environments." Mobile Information Systems 2016 (2016): 1–18. http://dx.doi.org/10.1155/2016/8593173.

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The use of pervasive computing technologies for advertising purposes is an interesting emergent field for large, medium, and small companies. Although recommender systems have been a traditional solution to decrease users’ cognitive effort to find good and personalized items, the classic collaborative filtering needs to include contextual information to be more effective. The inclusion of users’ social context information in the recommendation algorithm, specifically trust in other users, may be a mechanism for obtaining ads’ influence from other users in their closest social circle. However,
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Peng, Rui, Kien A. Hua, Hao Cheng, and Fei Xie. "An Internet Framework for Pervasive Sensor Computing." International Journal of Advanced Pervasive and Ubiquitous Computing 1, no. 3 (2009): 1–22. http://dx.doi.org/10.4018/japuc.2009090801.

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The rapid increase of sensor networks has brought a revolution in pervasive computing. However, data from these fragmented and heterogeneous sensor networks are easily shared. Existing sensor computing environments are based on the traditional database approach, in which sensors are tightly coupled with specific applications. Such static configurations are effective only in situations where all the participating sources are precisely known to the application developers, and users are aware of the applications. A pervasive computing environment raises more challenges, due to ad hoc user request
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Dahlberg, Leif. "Put a Tiger in Your Text." Nordicom Review 31, no. 1 (2010): 103–14. http://dx.doi.org/10.1515/nor-2017-0123.

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Abstract The subject of this article is the extensive use of metalepsis as an argumentative and rhetorical device in media discourse, and in particular in advertising. Metalepsis, a form of metonymy, sets up an inverted relation – causal, logical or contiguous – between terms and/or objects, either as an aesthetic effect or a means of persuasion. The first part of the article discusses the use of metalepsis in literature and film; the second part discusses the use of the figure in mass media and advertising; the third part discusses the relation between advertising, art, and popular culture. T
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Li, Wenhua, and Jiaxin Xiao. "Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets." Journal of Intelligent & Fuzzy Systems 40, no. 4 (2021): 8613–22. http://dx.doi.org/10.3233/jifs-189680.

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Computing and Artificial Intelligent technology has changed the ecosystem of advertising industry and social economy. Observations on social changes can help enterprises and advertisers better adapting to this pervasive computing age. This study aims to examine the lifestyles of the new urban middle class in emerging market and their attitudes towards advertising. We carried out an investigation in four Tier-1 cities in China and identified six comprehensive lifestyle factors: trendy and success-driven, “Western is best,” petty bourgeoisie lifestyle, money conscious, lifestyle of health and su
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Borrego-Jaraba, Francisco M., Irene Luque Ruiz, and Miguel Ángel Gómez-Nieto. "An Ubiquitous and Non Intrusive System for Pervasive Advertising using NFC and Geolocation Technologies and Air Hand Gestures." Mobile Information Systems 10, no. 4 (2014): 361–84. http://dx.doi.org/10.1155/2014/906329.

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In this paper we present a pervasive proposal for advertising using mobile phones, Near Field Communication, geolocation and air hand gestures. Advertising post built by users in public/private spaces can store multiple ads containing any kind of textual, graphic or multimedia information. Ads are automatically shows in the mobile phone of the users using a notification based process considering relative user location between the posts and the user preferences. Moreover, ads can be stored and retrieved from the post using hand gestures and Near Field Communication technology. Secure management
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Wang, Wei, and Gang Li. "A Theoretical Analysis of the Pricing and Advertising Strategies with Lévy-Walking Consumers." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6 (2021): 2129–50. http://dx.doi.org/10.3390/jtaer16060119.

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The pervasive adoption of mobile devices and proximity technologies enables firms to trace consumers’ trajectories and locations. This connects firms’ marketing and operations strategies more tightly with consumer mobility. In this paper, we propose a novel analytical model to examine the economic effects of consumer mobility on pricing and advertising strategies by incorporating consumers’ Lévy-walking behavior into advertising economics models. We ascertain the convergent effect of consumer mobility, i.e., consumers’ convergence to a firm leads to higher product price and advertising level.
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El-Dali, Hosni M. "The Language of Consumer Advertising: Linguistic and Psychological Perspectives." Studies in Linguistics and Literature 3, no. 2 (2019): 95. http://dx.doi.org/10.22158/sll.v3n2p95.

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<em>This study examines the consumer advertising which is directed towards the promotion of some product or service to the public. The study, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic elements of the most pervasive, influential and inescapable discourse of the 21st century; the advertising text. It focuses on the interaction of language, image and layout, and examines advertising persuasive strategies. In doing so, it draws on various linguistic (particularly pr
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Dissertations / Theses on the topic "Pervasive Advertising"

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ROSNER, Marco Antonio Cavalcante. "Infraestrutura para entrega de anúncios de publicidade pervasiva personalizados baseadas em estatística de consumo." Universidade Federal de Campina Grande, 2012. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/1860.

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Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-10-01T14:54:33Z No. of bitstreams: 1 MARCO ANTONIO CAVALCANTE ROSNER - DISSERTAÇÃO PPGCC 2012..pdf: 5553180 bytes, checksum: 2e38a38dc9e5326a52a238cecc68b4f0 (MD5)<br>Made available in DSpace on 2018-10-01T14:54:33Z (GMT). No. of bitstreams: 1 MARCO ANTONIO CAVALCANTE ROSNER - DISSERTAÇÃO PPGCC 2012..pdf: 5553180 bytes, checksum: 2e38a38dc9e5326a52a238cecc68b4f0 (MD5) Previous issue date: 2012-03-15<br>Nos últimos anos tem-se observado a popularização do uso de smartphones e, aliado a isso, o crescimento do acesso à banda l
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Alt, Florian [Verfasser], and Albrecht [Akademischer Betreuer] Schmidt. "A design space for pervasive advertising on public displays / Florian Alt. Betreuer: Albrecht Schmidt." Stuttgart : Universitätsbibliothek der Universität Stuttgart, 2013. http://d-nb.info/1032558660/34.

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Books on the topic "Pervasive Advertising"

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Florian, Alt, Michelis Daniel, and SpringerLink (Online service), eds. Pervasive Advertising. Springer-Verlag London Limited, 2011.

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Müller, Jörg, Florian Alt, and Daniel Michelis, eds. Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7.

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Müller, Jörg, Florian Alt, and Daniel Michelis. Pervasive Advertising. Springer, 2011.

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Einstein, Mara. Advertising. Oxford University Press, 2017. http://dx.doi.org/10.1093/wentk/9780190625887.001.0001.

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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why
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Brennan, Jason, and Phillip Magness. Cracks in the Ivory Tower. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190846282.001.0001.

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Ideally, universities are centers of learning, in which great researchers dispassionately search for truth, no matter how unpopular those truths must be. The marketplace of ideas assures that truth wins out against bias and prejudice. Yet many people worry that there's rot in the heart of the higher education business. This book reveals the problems are even worse than anyone suspects. Marshalling an array of data, the authors systematically show how contemporary American universities fall short of these ideals and how bad incentives make faculty, administrators, and students act unethically.
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Book chapters on the topic "Pervasive Advertising"

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Müller, Jörg, Florian Alt, and Daniel Michelis. "Pervasive Advertising." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_1.

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van Waart, Peter, Ingrid Mulder, and Cees de Bont. "Meaningful Advertising." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_3.

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Spiegler, Erica Dubach, Christian Hildebrand, and Florian Michahelles. "Social Networks in Pervasive Advertising and Shopping." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_10.

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De Carolis, Berardina. "Adapting News and Advertisements to Groups." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_11.

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Wakeman, Ian, Ann Light, Jon Robinson, Dan Chalmers, and Anirban Basu. "Deploying Pervasive Advertising in a Farmers’ Market." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_12.

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Schrammel, Johann, Elke Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, and Manfred Tscheligi. "Attentional Behavior of Users on the Move Towards Pervasive Advertising Media." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_14.

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Reitberger, Wolfgang, Alexander Meschtscherjakov, Thomas Mirlacher, and Manfred Tscheligi. "Ambient Persuasion in the Shopping Context." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_15.

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Meier, Max, and Gilbert Beyer. "Interacting with Sound." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_16.

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Emsenhuber, Bernadette. "Scent Marketing: Making Olfactory Advertising Pervasive." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_17.

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Stalder, Ursula. "Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_2.

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Conference papers on the topic "Pervasive Advertising"

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Narayanaswami, C., J. K. Lee, J. W. Park, et al. "Pervasive symbiotic advertising." In the 9th workshop. ACM Press, 2008. http://dx.doi.org/10.1145/1411759.1411781.

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Ranganathan, Anand, and Roy H. Campbell. "Advertising in a pervasive computing environment." In the 2nd international workshop. ACM Press, 2002. http://dx.doi.org/10.1145/570705.570708.

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Bublitz, Frederico, Hyggo Almeida, Saulo O. D. Luiz, and Angelo Perkusich. "Pervasive advertising: An approach for consumers and advertisers." In 2013 IEEE Third International Conference on Consumer Electronics ¿ Berlin (ICCE-Berlin). IEEE, 2013. http://dx.doi.org/10.1109/icce-berlin.2013.6697988.

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Bublitz, Frederico M., Marco Rosner, Hyggo O. Almeida, Aislan M. de Lima, and Thiago S. Batista. "Using statistical data for context sensitive pervasive advertising." In 2014 IEEE Fourth International Conference on Consumer Electronics – Berlin (ICCE-Berlin). IEEE, 2014. http://dx.doi.org/10.1109/icce-berlin.2014.7034256.

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Gao, Jerry Zeyu, and Angela Ji. "SmartMobile-AD: An Intelligent Mobile Advertising System." In 2008 3rd International Conference on Grid and Pervasive Computing Workshops (GPC Workshops). IEEE, 2008. http://dx.doi.org/10.1109/gpc.workshops.2008.16.

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Löchtefeld, Markus, Matthias Böhmer, Florian Daiber, and Sven Gehring. "Augmented reality-based advertising strategies for paper leaflets." In UbiComp '13: The 2013 ACM International Joint Conference on Pervasive and Ubiquitous Computing. ACM, 2013. http://dx.doi.org/10.1145/2494091.2496010.

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Bublitz, Frederico M., Leonardo S. E. Silva, Hyggo O. Almeida, Saulo O. D. Luiz, and Angelo Perkusich. "Using location to infer user contextual information: A case study on pervasive advertising." In 2014 IEEE International Conference on Consumer Electronics (ICCE). IEEE, 2014. http://dx.doi.org/10.1109/icce.2014.6776077.

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Shen, Xiang, and Huaping Chen. "An Empirical Study of What Drives Consumers to Use Mobile Advertising in China." In 2008 3rd International Conference on Grid and Pervasive Computing Workshops (GPC Workshops). IEEE, 2008. http://dx.doi.org/10.1109/gpc.workshops.2008.37.

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Journal articles
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