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Journal articles on the topic 'Pervasive Advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 2 February 2022

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1

Tham, Jason. "Persuasive-Pervasive Technology." International Journal of Semiotics and Visual Rhetoric 2, no. 1 (2018): 44–72. http://dx.doi.org/10.4018/ijsvr.2018010104.

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This article positions wearables advertising within the realm of rhetoric and presents an analysis of rhetorical strategies employed by commercials that represent four wearable devices, namely Google Glass, Fitbit Charge, Apple Watch, and Microsoft HoloLens. Through a methodological framework built around visual analysis and visual rhetoric, the author presents a set of approaches that elucidate the specific rhetorical strategies of euphoria, empowerment, and enrichment of experience, which leads to a pervasive-persuasive construct of information centrism. The author then discusses the implica
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Collins, Richard. "Content online and the end of public media? The UK, a canary in the coal mine?" Media, Culture & Society 33, no. 8 (2011): 1202–19. http://dx.doi.org/10.1177/0163443711422459.

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Online delivery of content has changed media advertising markets, undermining the business model which has underpinned provision of ‘public media’. Three business models have sustained mass media: direct payment for content, payment for advertising and state subsidy, and the author argues, contrary to others’ claims, that advertising finance has made possible production and provision of high-quality, pluralistic and affordable public media. In consequence, substitution of the internet as an advertising medium has undermined the system of finance which, in the UK and societies like it, sustaine
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Kumar Padhi, Prafulla. "A Quest for BGSS Pervasive Phenomenon Model." International Journal of Community Development and Management Studies 2 (2018): 087–103. http://dx.doi.org/10.31355/24.

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NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................. The objective of this research is to analyze the literature to-date thoroughly and conceptualize a born-global speculative start-up (BGSS) pervasive phenomenon model. Background...................................................................................................................................................................
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Martinez-Pabon, Francisco, Juan Camilo Ospina-Quintero, Gustavo Ramirez-Gonzalez, and Mario Munoz-Organero. "Recommending Ads from Trustworthy Relationships in Pervasive Environments." Mobile Information Systems 2016 (2016): 1–18. http://dx.doi.org/10.1155/2016/8593173.

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The use of pervasive computing technologies for advertising purposes is an interesting emergent field for large, medium, and small companies. Although recommender systems have been a traditional solution to decrease users’ cognitive effort to find good and personalized items, the classic collaborative filtering needs to include contextual information to be more effective. The inclusion of users’ social context information in the recommendation algorithm, specifically trust in other users, may be a mechanism for obtaining ads’ influence from other users in their closest social circle. However,
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Peng, Rui, Kien A. Hua, Hao Cheng, and Fei Xie. "An Internet Framework for Pervasive Sensor Computing." International Journal of Advanced Pervasive and Ubiquitous Computing 1, no. 3 (2009): 1–22. http://dx.doi.org/10.4018/japuc.2009090801.

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The rapid increase of sensor networks has brought a revolution in pervasive computing. However, data from these fragmented and heterogeneous sensor networks are easily shared. Existing sensor computing environments are based on the traditional database approach, in which sensors are tightly coupled with specific applications. Such static configurations are effective only in situations where all the participating sources are precisely known to the application developers, and users are aware of the applications. A pervasive computing environment raises more challenges, due to ad hoc user request
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Dahlberg, Leif. "Put a Tiger in Your Text." Nordicom Review 31, no. 1 (2010): 103–14. http://dx.doi.org/10.1515/nor-2017-0123.

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Abstract The subject of this article is the extensive use of metalepsis as an argumentative and rhetorical device in media discourse, and in particular in advertising. Metalepsis, a form of metonymy, sets up an inverted relation – causal, logical or contiguous – between terms and/or objects, either as an aesthetic effect or a means of persuasion. The first part of the article discusses the use of metalepsis in literature and film; the second part discusses the use of the figure in mass media and advertising; the third part discusses the relation between advertising, art, and popular culture. T
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Li, Wenhua, and Jiaxin Xiao. "Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets." Journal of Intelligent & Fuzzy Systems 40, no. 4 (2021): 8613–22. http://dx.doi.org/10.3233/jifs-189680.

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Computing and Artificial Intelligent technology has changed the ecosystem of advertising industry and social economy. Observations on social changes can help enterprises and advertisers better adapting to this pervasive computing age. This study aims to examine the lifestyles of the new urban middle class in emerging market and their attitudes towards advertising. We carried out an investigation in four Tier-1 cities in China and identified six comprehensive lifestyle factors: trendy and success-driven, “Western is best,” petty bourgeoisie lifestyle, money conscious, lifestyle of health and su
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Borrego-Jaraba, Francisco M., Irene Luque Ruiz, and Miguel Ángel Gómez-Nieto. "An Ubiquitous and Non Intrusive System for Pervasive Advertising using NFC and Geolocation Technologies and Air Hand Gestures." Mobile Information Systems 10, no. 4 (2014): 361–84. http://dx.doi.org/10.1155/2014/906329.

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In this paper we present a pervasive proposal for advertising using mobile phones, Near Field Communication, geolocation and air hand gestures. Advertising post built by users in public/private spaces can store multiple ads containing any kind of textual, graphic or multimedia information. Ads are automatically shows in the mobile phone of the users using a notification based process considering relative user location between the posts and the user preferences. Moreover, ads can be stored and retrieved from the post using hand gestures and Near Field Communication technology. Secure management
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Wang, Wei, and Gang Li. "A Theoretical Analysis of the Pricing and Advertising Strategies with Lévy-Walking Consumers." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6 (2021): 2129–50. http://dx.doi.org/10.3390/jtaer16060119.

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The pervasive adoption of mobile devices and proximity technologies enables firms to trace consumers’ trajectories and locations. This connects firms’ marketing and operations strategies more tightly with consumer mobility. In this paper, we propose a novel analytical model to examine the economic effects of consumer mobility on pricing and advertising strategies by incorporating consumers’ Lévy-walking behavior into advertising economics models. We ascertain the convergent effect of consumer mobility, i.e., consumers’ convergence to a firm leads to higher product price and advertising level.
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El-Dali, Hosni M. "The Language of Consumer Advertising: Linguistic and Psychological Perspectives." Studies in Linguistics and Literature 3, no. 2 (2019): 95. http://dx.doi.org/10.22158/sll.v3n2p95.

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<em>This study examines the consumer advertising which is directed towards the promotion of some product or service to the public. The study, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic elements of the most pervasive, influential and inescapable discourse of the 21st century; the advertising text. It focuses on the interaction of language, image and layout, and examines advertising persuasive strategies. In doing so, it draws on various linguistic (particularly pr
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Kim, Sunny Jung, and Jeffrey T. Hancock. "How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements." Communication Research 44, no. 7 (2016): 1019–45. http://dx.doi.org/10.1177/0093650216644017.

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Advertorials—advertisements camouflaged as editorial material—are a pervasive advertising strategy. Presentational features of advertorials, such as a small or omitted advertisement label and useful information presented in an editorial format prior to promoting a product, are likely to give impressions to readers that the reading material is a useful resource rather than advertising material. We examined the cognitive and persuasive effects of health product–related advertorials based on a schema-laden information processing model framework. Study 1 ( n = 337) found that advertorials were les
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Fargen, Kyle M., Andrew F. Ducruet, Madison Hyer, Joshua A. Hirsch, and Robert W. Tarr. "Expanding the social media presence of the Journal of Neurointerventional Surgery: editor's report." Journal of NeuroInterventional Surgery 9, no. 2 (2016): 215–18. http://dx.doi.org/10.1136/neurintsurg-2015-012251.

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The use of social media is pervasive throughout society and serves many purposes. Traditional forms of advertising are being upended as vendors recognize the unique abilities of social media platforms to target their messages to specific customers. Peer reviewed medical and professional journals are beginning to develop their own initiatives using social media to advertize unique content. We present the nascent Journal of NeuroInterventional Surgery experience.
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Yang, Chao-Ming. "Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes." International Journal of Marketing Studies 11, no. 2 (2019): 15. http://dx.doi.org/10.5539/ijms.v11n2p15.

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Symbolic consumption has become pervasive in daily life; advertisements focusing on brand awareness and celebrity endorsements involve strong product symbols and serve as a persuasive advertising tool. This study employed a 2 × 2 between-subject experimental design to investigate the influence of two independent variables, namely the level of consumer product involvement (high and low levels of involvement) and types of symbolic cues (brand and celebrity symbols), on consumer attitudes toward advertisements (Aad) and brands (Ab). Four notable findings were revealed: (1) the level of
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Johnson, G. D. "The social dimension of multi-racial advertising: Its impact on consumers’ attitude." South African Journal of Business Management 40, no. 2 (2009): 45–52. http://dx.doi.org/10.4102/sajbm.v40i2.540.

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Since the end of the apartheid regime, the number of advertisements casting actors from different racial backgrounds simultaneously has significantly increased. Comments about this development are multi-faceted. While some observers praise this technique as the ideal social mirror of the “new” South Africa, others criticize it as a pervasive commercial tactic. Consistent with this debate, it is important for brands to understand consumers’ perceptions of multi-racial advertising. Indeed, these perceptions are also assumed to influence consumers’ attitude towards the advertised brand. Based on
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Fullwood, Dottington, Carrie Cameron, Sydney Means, et al. "Prevalence of violent advertisements in New York City subways." Health Promotion Perspectives 11, no. 2 (2021): 219–29. http://dx.doi.org/10.34172/hpp.2021.27.

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Background: Media advertisements displaying aggression and violence in public transit spaces represent a public health concern. The high visibility of ads likely contributes to increased levels of aggression among New York City (NYC) youths traveling across boroughs. Given the importance of the physical, psychological and social environment in shaping the lives of youth, additional attention is warranted regarding how media advertisements are promoted within public transit spaces across America. The aim of this study was to document quantity and placement of advertisements illustrating aggress
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Barrs, Keith. "Unlocking the encoded English vocabulary in the Japanese language." English Today 27, no. 3 (2011): 15–20. http://dx.doi.org/10.1017/s0266078411000320.

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The Japanese linguistic landscape is a dynamically vibrant area with words and phrases appearing in a vast array of locations written in a wide range of scripts, fonts, sizes and colours, and all serving a complex and interconnected array of functions. This visual landscape of shop signs, street signs, advertising posters, information boards and vending machines is complemented by a similar vibrancy and dynamism in more private domains such as restaurant menus, product packaging, clothing, newspaper articles, magazine stories and TV advertising. Immediately striking an observer of these contex
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Hanafizadeh, Payam, Ahad Zare Ravasan, Ali Nabavi, and Mohammad Mehrabioun. "A Literature Review on the Business Impacts of Social Network Sites." International Journal of Virtual Communities and Social Networking 4, no. 1 (2012): 46–60. http://dx.doi.org/10.4018/jvcsn.2012010104.

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Social network sites (SNSs) such as MySpace, Facebook, and Youtube have attracted millions of users, many of whom have integrated these sites into their daily practices. There are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. However, the impact of SNSs is increasingly pervasive, with activities ranging from economic and marketing to social and educational. Among the wide impacts of social network sites, they are, anecdotally, becoming increasingly important in today’s businesses. Thus, the purpose of this study is to present a li
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18

PEDLEY-HINDSON, CATHERINE. "Jane Avril and the Entertainment Lithograph: The Female Celebrity and fin-de-siècle Questions of Corporeality and Performance." Theatre Research International 30, no. 2 (2005): 107–23. http://dx.doi.org/10.1017/s0307883305001124.

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Celebrity status at the fin de siècle depended largely on the creation and sustenation of a high profile, easily recogniZable image and the entertainment lithograph offered the most powerful and culturally pervasive means to achieve this. Thanks to the poster collectors of the period, and the acceptance of this ephemeral form into the world of ‘high art’, many examples of advertising imagery exist, offering a visual record of the themes and the performers that dominated the popular stage. This article focuses on poster works created by Jules Chéret (1836–1933) and Henri de Toulouse-Lautrec's (
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Scott Rader, Charles, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah, and Kristin Spears. "CyberRx." International Journal of Pharmaceutical and Healthcare Marketing 8, no. 2 (2014): 193–225. http://dx.doi.org/10.1108/ijphm-05-2013-0027.

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Purpose – The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation of social media has significantly changed traditional one-way, marketing-controlled communications. Balance of power has shifted to consumers, who use social networking sites, blogs and forums to obtain extensive brand and product information, often from each other. This prompts companies towards more intimate, transparent and constant two-way consumer engagement. Pharmaceutical marketing and direct to cons
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Gambaro, Marco. "Big Data Competition and Market Power." Market and Competition Law Review 2, no. 2 (2019): 99–122. http://dx.doi.org/10.7559/mclawreview.2018.326.

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Big data are considered at the same time a promising driver of economic development and a concern for possible manipulation and privacy intrusion. Data diffusion and their uncertain appropriability can make property rights regarding data less precise than those regarding traditional goods. The article reviews some economic features of data. In many digital markets data can be considered a relevant input for production but hardly an essential facility. Many data are collected in two-sided market platforms and on the one side, they are used to personalise services and to add quality, while on th
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Gordon, Averill. "REVIEW: Pernicious effect of promotion panned." Pacific Journalism Review 20, no. 1 (2014): 260. http://dx.doi.org/10.24135/pjr.v20i1.203.

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Book review of: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, by Aeron Davis. Cambridge, UK: Polity Press, 2013, 247 pp. ISBN 0745639836. Aeron Davis' new book promotes the argument that we are increasingly submerged in promotional discourses. This book will not rescue anyone from their impending drowning but nevertheless it searches the murky waters of public relations, marketing, promotions and advertising fishing out the pervasive and unrelenting promotional influences. The author draws on numerous theories to demonstrate the cultural sh
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BRASSETT, JAMES, and LENA RETHEL. "Sexy money: the hetero-normative politics of global finance." Review of International Studies 41, no. 3 (2015): 429–49. http://dx.doi.org/10.1017/s0260210514000461.

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AbstractThe article develops a critical analysis of gendered narratives of global finance. The post-subprime crisis equation of unfettered global finance with the excessive masculinity of individual bankers is read in line with a wider gender narrative. We discuss how hetero-normative relations between men and women underpin financial representations through three historical examples: war bond advertising, Hollywood films about bankers, and contemporary aesthetic representations of female politicians who advocate for austerity. A politics emerges whereby gender is used to encompass a/the spect
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Bors, Monica, and Anca Ignat. "Facebookland: the bizarro-linguistic world." Alea: Estudos Neolatinos 21, no. 3 (2019): 211–26. http://dx.doi.org/10.1590/1517-106x/2019213211226.

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Abstract This article investigates the dynamics of contemporary Romanian, focusing on various linguistic structures typically used on social network sites, through which the specific content and interaction strategies are being deployed in virtual communities. The article is part of a larger project devoted to the study of linguistic impoverishment (affecting both the vocabulary and the grammatical structure of the language), social networks being only one of the areas where these “uglified” linguistic structures come from: the mass-media (both print and broadcast), advertising (outdoor, indoo
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LIEBERMAN, HALLIE. "Selling Sex Toys: Marketing and the Meaning of Vibrators in Early Twentieth-Century America." Enterprise & Society 17, no. 2 (2016): 393–433. http://dx.doi.org/10.1017/eso.2015.97.

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The electromechanical vibrator originated in the late nineteenth century as a device for medical therapy. In the first three decades of the twentieth century, however, marketing of vibrators as consumer appliances became pervasive. Ads appeared in the pages ofThe New York TimesandScientific Americanand plastered street cars. Companies marketed vibrators to grandparents, mothers, infants, and young adults. Vibrators are widely sold today, however, as instruments for masturbation, a use that was rarely mentioned but well known before World War II. How was vibrator advertising able to become so u
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Ngok, Ma. "State–Press Relationship in Post-1997 Hong Kong: Constant Negotiation amidst Self-Restraint." China Quarterly 192 (December 2007): 949–70. http://dx.doi.org/10.1017/s0305741007002111.

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AbstractTen years after the handover, Hong Kong's media faced multiple pressures. There were few cases of outright prosecution of the media, but there were subtle political and economic pressures. Co-optation of media bosses, fear of losing advertising revenue and media takeovers by pro-Beijing figures brought some of the media into line. This brought editorial shift and self-censorship, as the media systematically shied away from stories that might antagonize Beijing, underplayed negative news for the government and gave the democrats less favourable coverage. Interviews with journalists show
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Martinez-Pabon, Francisco, Jaime Caicedo-Guerrero, Jhon Jairo Ibarra-Samboni, Gustavo Ramirez-Gonzalez, and Davinia Hernández-Leo. "Smart TV-Smartphone Multiscreen Interactive Middleware for Public Displays." Scientific World Journal 2015 (2015): 1–14. http://dx.doi.org/10.1155/2015/534949.

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A new generation of public displays demands high interactive and multiscreen features to enrich people’s experience in new pervasive environments. Traditionally, research on public display interaction has involved mobile devices as the main characters during the use of personal area network technologies such as Bluetooth or NFC. However, the emergent Smart TV model arises as an interesting alternative for the implementation of a new generation of public displays. This is due to its intrinsic connection capabilities with surrounding devices like smartphones or tablets. Nonetheless, the differen
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Kuenne, R. E. "Uncertainty, Spatial Proximity, and the Stability of Oligopoly Pricing." Environment and Planning A: Economy and Space 21, no. 8 (1989): 1001–13. http://dx.doi.org/10.1068/a211001.

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One of the most pervasive characteristics of mature oligopolistic industries is their reluctance to engage in price competition, and their channeling of competitive efforts into rivalry using advertising and other marketing costs as well as product differentiation. This leads to questions concerning the nature of the economic and social matrix within which such firms operate, and these questions in turn motivate the theorist to construct frameworks that yield such results. Spatial proximity has generally been accepted as an intensifier of price competition, but in many local oligopolistic mark
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Harbor, Catherine. "‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749." Journal of Marketing Management 33, no. 13-14 (2017): 1170–203. http://dx.doi.org/10.1080/0267257x.2017.1380687.

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Li, Valerie. "Do False Financial Statements Distort Peer Firms' Decisions?" Accounting Review 91, no. 1 (2015): 251–78. http://dx.doi.org/10.2308/accr-51096.

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ABSTRACT Beatty, Liao, and Wu (2013) document that financial misreporting by prominent firms distorts peer firms' capital investment decisions. Using a large sample of firms subject to SEC and DOJ enforcement actions for accounting misstatements, I establish three important generalizations. First, the adverse effect of financial misstatements documented by Beatty et al. (2013) is not limited to high-profile scandals and can be generalized to a larger population. Second, the distortions are not confined to capital investments; they also extend to choices peer firms make with respect to R&D,
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Viljoen, Salomé, Jake Goldenfein, and Lee McGuigan. "Design choices: Mechanism design and platform capitalism." Big Data & Society 8, no. 2 (2021): 205395172110343. http://dx.doi.org/10.1177/20539517211034312.

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Mechanism design is a form of optimization developed in economic theory. It casts economists as institutional engineers, choosing an outcome and then arranging a set of market rules and conditions to achieve it. The toolkit from mechanism design is widely used in economics, policymaking, and now in building and managing online environments. Mechanism design has become one of the most pervasive yet inconspicuous influences on the digital mediation of social life. Its optimizing schemes structure online advertising markets and other multi-sided platform businesses. Whatever normative rationales
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Susan Penfold, P. "Women in Academic Psychiatry in Canada." Canadian Journal of Psychiatry 32, no. 8 (1987): 660–65. http://dx.doi.org/10.1177/070674378703200804.

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A comparison of numbers of women psychiatrists with faculty appointments and women residents in Departments of Psychiatry in Canada in 1975 and 1985 showed that the average percentage of women faculty has increased from 11.4% to 14.3% and of women residents from 23.5% to 43.4%. Some departments appeared to be oblivious to the special educational role of women faculty and had not discussed the discrepancy between the numbers of faculty and residents. Only two departments were actively recruiting women faculty. The study also demonstrated a continued concentration of women in the lower ranks. Ba
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Wong, Andrew. "My Foray into the Other Side: Preparing Students for Corporate Careers." Practicing Anthropology 32, no. 2 (2010): 31–35. http://dx.doi.org/10.17730/praa.32.2.c66h3344367808u0.

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The pervasive mistrust of "hardcore" academics toward their colleagues in applied fields and in industry is no secret. In some academic circles, the word Applied is synonymous with not serious. Academic elitists dismiss their practicing colleagues as lightweights who engage in applied research because they failed to make it in academia. The feeling is often mutual. One of the greatest insults in industry is to describe someone's work as "too academic." (In fact, one of the definitions of academic in Webster's dictionary is "having no practical or useful significance.") The mistrust between aca
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Hionidou, Violetta. "Popular Medicine and Empirics in Greece, 1900–1950: An Oral History Approach." Medical History 60, no. 4 (2016): 492–513. http://dx.doi.org/10.1017/mdh.2016.57.

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Western literature has focused on medical plurality but also on the pervasive existence of quacks who managed to survive from at least the eighteenth to the twentieth century. Focal points of their practices have been their efforts at enrichment and their extensive advertising. In Greece, empirical, untrained healers in the first half of the twentieth century do not fit in with this picture. They did not ask for payment, although they did accept ‘gifts’; they did not advertise their practice; and they had fixed places of residence. Licensed physicians did not undertake a concerted attack again
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Pirani, Daniela, Benedetta Cappellini, and Vicki Harman. "The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)." European Journal of Marketing 52, no. 12 (2018): 2478–98. http://dx.doi.org/10.1108/ejm-06-2018-0374.

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PurposeThis paper aims to examine how Mulino Bianco, an iconic Italian bakery brand, has reshaped the symbolic and material aspects of breakfast in Italy, transforming a declining practice into a common family occasion.Design/methodology/approachA socio-historical analysis of the iconisation process has been undertaken with a framework for investigating the symbolic, material and practice-based aspects of the brand and their changes over time. Archival marketing material, advertising campaigns and interviews with brand managers constitute the main data for analysis.FindingsThree crucial moment
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White, Christine. "The culture of consumption." Scene 7, no. 1 (2019): 75–86. http://dx.doi.org/10.1386/scene_00008_1.

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Abstract The creative and cultural arts sector in the United Kingdom, most often termed the 'arts and cultural industries' in 2011 had a turnover of £12.4 billion published in Create Arts Council England. The Centre for Economic and Business Research (CEBR) stated that the arts and cultural industry in 2016 was responsible for £21.2 billion direct turnover, which involved 137,250 jobs. This sector pays 5% more than the UK median salary and so makes a positive contribution to an average household. This industry also plays an important role in supporting wider commercial activity. This includes
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Stamatelou, Maria. "A reflection on why and how the use of advertisements can enable language learning in the (E)FL classroom." ΔΙΕΘΝΕΣ ΣΥΝΕΔΡΙΟ ΓΙΑ ΤΗΝ ΑΝΟΙΚΤΗ & ΕΞ ΑΠΟΣΤΑΣΕΩΣ ΕΚΠΑΙΔΕΥΣΗ 8, no. 2Α (2015). http://dx.doi.org/10.12681/icodl.39.

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Advertising discourse is one of the society’s ‘most pervasive forms of discourse’ (Delin, 2000: 123). Advertising discourse means a way of speaking about something, or an ideological standpoint from which a product, service or idea are launched. This article is concerned with advertising discourse Critical Discourse Analysis (CDA) and how advertising discourse could be used in (E)FL coursebooks and classroom to contribute to language learning. Its central argument is that activities based on the discourse analysis of whole advertising texts provoke learners to ‘…pursue the social and cultural
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Stamatelou, Maria. "A reflection on why and how the use of advertisements can enable language learning in the (E)FL classroom." ΔΙΕΘΝΕΣ ΣΥΝΕΔΡΙΟ ΓΙΑ ΤΗΝ ΑΝΟΙΚΤΗ & ΕΞ ΑΠΟΣΤΑΣΕΩΣ ΕΚΠΑΙΔΕΥΣΗ 8, no. 2Α (2015). http://dx.doi.org/10.12681/icodl2015.39.

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Advertising discourse is one of the society’s ‘most pervasive forms of discourse’ (Delin, 2000: 123). Advertising discourse means a way of speaking about something, or an ideological standpoint from which a product, service or idea are launched. This article is concerned with advertising discourse Critical Discourse Analysis (CDA) and how advertising discourse could be used in (E)FL coursebooks and classroom to contribute to language learning. Its central argument is that activities based on the discourse analysis of whole advertising texts provoke learners to ‘…pursue the social and cultural
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"LINGUACULTURAL ASPECTS OF RHETORIC DISCOURSE IN TOURISM ADVERTISING." Philology matters, March 25, 2021, 89–106. http://dx.doi.org/10.36078/987654479.

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This article examines the nature of the discourse of advertising. The focus is on the tourism advertising, which is directed towards the promotion of some product or service to the general public or travelers. The article, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic, essential elements of the most pervasive, influential and inescapable discourse of the XXI century – the advertising text. It focuses on the interaction of language, image and layout, and tries to examine a
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Maguire, Michael. "The Rise of the Conspicuously Young Novelist." American Literature, December 7, 2020. http://dx.doi.org/10.1215/00029831-8878530.

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Abstract This essay illuminates the history of what David Foster Wallace dubbed the “conspicuously young” novelist (CYN), drawing on a series of brief case studies (F. Scott Fitzgerald, Raymond Radiguet, Carson McCullers, Truman Capote, Sylvia Plath, and James Baldwin) that demonstrate how certain CYNs were marketed and represented in advertising and journalistic discourse. In the process, it traces the construction of a number of ostensibly meritocratic—but in practice highly inequitable—institutions that functioned to identify, sponsor, and promote young writers. Finally, this essay examines
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Harker, Debra. "Canadian Advertising Regulation: Lessons For Australia." Canadian Journal of Communication 23, no. 4 (1998). http://dx.doi.org/10.22230/cjc.1998v23n4a1060.

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Abstract: Advertising is the most visible element of modern marketing and an essential component of trading. However the activity is often accused by its critics of being intrusive and pervasive, and neither of these accusations can be refuted by a worldwide industry which spends billions of dollars each year reaching and persuading its target markets through daily bombardment of thousands of ads in most developed countries. However, when advertising does offend, mislead, or is untruthful, a structure needs to be in place in order to provide protection to all parties and, in most cases, a coun
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"An Efficient Ad-Click Prediction System using Machine Learning Techniques." International Journal of Engineering and Advanced Technology 9, no. 3 (2020): 1269–72. http://dx.doi.org/10.35940/ijeat.c5518.029320.

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Ad-click prediction is a learning problem that is highly related to the multi-billion-dollar ad- promoting the online advertising industry. As the number of internet users in India reached 525 million in 2019, online advertising companies are trying to influence internet usage users for promoting their business. Machine learning is a technique in which systems getting to act without any explicit programming. Currently, machine learning is pervasive today and we can use machine learning models in every research field. The accuracy of the ad-click prediction system impacts business revenue, so i
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Figueiredo, Carlos, and César Bolaño. "Social Media and Algorithms: Configurations of the Lifeworld Colonization by New Media." International Review of Information Ethics 26 (December 1, 2017). http://dx.doi.org/10.29173/irie277.

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Social media is a pervasive part of everyday life. That is, new media occupies more and more spaces in individuals’ lives both in intimate and work sphere. In addition, due to convergence, new media brought together interpersonal and mass communications in the same environment. This fact has caused a wide range of changes in cultural industries. One of the main changes brought about by social media in relation to the mass media is the construction of a flow of content, advertising and propaganda customized for each individual, and constructed from surveillance and control of individuals’ inter
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Gutenko, Gregory. "DV or Not DV: That is the Question When Producing Video for the Internet." Canadian Journal of Learning and Technology / La revue canadienne de l’apprentissage et de la technologie 28, no. 2 (2002). http://dx.doi.org/10.21432/t24c7p.

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Pervasive advertising and marketing efforts promote consumer market digital video (DV) format camcorders as the ideal acquisition technology for Internet video production. A shared digital nature and simple interconnections between cameras and computers using IEEE1394/FireWire/i.Link® format digital cabling do suggest a natural affinity between DV and Internet production. However, experience with Web delivery reveals numerous obstacles associated with consumer-friendly camcorder design and feature sets that can severely compromise Internet streaming video quality. This paper describes the vari
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Di, Yang. "Architects and Global Marketing – Buying and Selling in China." KnE Social Sciences, November 19, 2019. http://dx.doi.org/10.18502/kss.v3i27.5515.

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This essay will discuss the phenomenon of world-famous architects in the neoliberal age and their propagation within the Chinese market, focusing on the practice of Bjarke Ingels Group (BIG). This essay seeks to examine the mechanisms behind BIG’s global stardom. It outlines BIG’s rise to fame and entry into the Chinese architectural market. Taking the case of the Danish Pavilion, it then analyses specific marketing strategies BIG have adopted in advertising the Pavilion to Chinese audiences. It then discusses China’s peculiar market condition and extrapolates BIG’s common strategies for brand
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Stoppani, Teresa. "Dust, vacuum cleaners, (war) machines and the disappearance of the interior." IDEA JOURNAL, July 15, 2011, 50–59. http://dx.doi.org/10.37113/ideaj.v0i0.108.

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Working on the ambiguity and circularity intrinsic to the operation of ‘dusting’, this paper explores the role of dust in the definition, organisation and dissolution of the domestic interior in its 20th century representations. An analysis of images from the visual arts, film, and advertising, shows how their readings of dusting offer contradictory interpretations of space that blur the distinction of interior and exterior and expose the permeability of their boundaries. In Richard Hamilton’s iconic collage of 1956, ‘what makes today’s homes so different, so appealing’ (as its title recites),
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Castronuovo, Luciana, Leila Guarnieri, María Victoria Tiscornia, and Lorena Allemandi. "Food marketing and gender among children and adolescents: a scoping review." Nutrition Journal 20, no. 1 (2021). http://dx.doi.org/10.1186/s12937-021-00706-4.

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Abstract Background Pervasive marketing of unhealthy foods is a contributing factor to the growth of the global epidemic of childhood and adolescent overweight and obesity. Sex and gender differences come into play in the design of and responses to these marketing strategies, contributing to the perpetuation of stereotyped behavior and generating disparities in food choices and health. The purpose of this paper is to review the current literature regarding gender differences in food marketing design and perception among children and adolescents to facilitate evidence-based policy dialogues to
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Feng, Lian, Hu Wenting, Tazeem Akhter, Gadah Albasher, Alamzeb Aamir, and Asma Imran. "Evading the Entrepreneurship: A Study to Discover Implementable Online Approaches to Avoid Greenhouse Consequences." Frontiers in Psychology 12 (August 9, 2021). http://dx.doi.org/10.3389/fpsyg.2021.713957.

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Greenhouse gases emissions due to climate change are a continuous threat to the global world, mainly relying on the pervasive consumption of numerous products, including synthetic and non-synthetic products. This research focused on the green purchase intentions of students in Pakistan towards different products, which are related to minimising the greenhouse effect and are available for sale on numerous e-commerce websites, ultimately proceeding to green entrepreneurship. The main objective of this study was to determine which methodology was better among product listing, social media adverti
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Goldenfein, Jake, Salomé Viljoen, and Lee McGuigan. "DESIGN CHOICES: MECHANISM DESIGN AND PLATFORM CAPITALISM." AoIR Selected Papers of Internet Research, September 15, 2021. http://dx.doi.org/10.5210/spir.v2021i0.12175.

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Mechanism design is a form of optimization developed in economic theory. It casts economists as institutional engineers, choosing a outcome and then arranging a set of market rules and conditions to achieve it. The toolkit from mechanism design is widely used in economics, policymaking, and now in building and managing online environments. Mechanism design has become one of the most pervasive yet inconspicuous influences on the digital mediation of social life. Its optimizing schemes structure online advertising markets and other multi-sided platform businesses. Whatever normative rationales m
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Martín, Gustavo A. Rodríguez. "Canonical modified phraseological units: Analysis of the paradox." Yearbook of Phraseology 5, no. 1 (2014). http://dx.doi.org/10.1515/phras-2014-0002.

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AbstractModification is a common linguistic phenomenon, particularly in genres like literature, journalism, and advertising, often going beyond the monolexical and being applied to phraseological units. Most often, phraseological modification is a creative process that does not survive the occasion it was created for, since it is strongly context-bound. However, sometimes the modified phraseological unit acquires a life of its own and successfully becomes another base form in the phrasicon. These special PUs challenge the boundaries of both canonicity and modification with their paradoxical st
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Fraim, John. "Friendly Persuasion." M/C Journal 3, no. 1 (2000). http://dx.doi.org/10.5204/mcj.1825.

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"If people don't trust their information, it's not much better than a Marxist-Leninist society." -- Orville Schell Dean, Graduate School of Journalism, UC Berkeley "Most people aren't very discerning. Maybe they need good financial information, but I don't think people know what good information is when you get into culture, society, and politics." -- Steven Brill,Chairman and Editor-in-chief, Brill's Content Once upon a time, not very long ago, advertisements were easy to recognise. They had simple personalities with goals not much more complicated than selling you a bar of soap or a box of c
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