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Pavlicová, Iveta. "Reporting vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225270.
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The diploma thesis is focused on reporting, which provides a comprehensive system for transmitting information to users, who require this information. And in such a way that allows them to review quickly and easy required information. The reports of the selected company are described and then evaluated on the basis of theoretical requirements for reporting. Subsequently, the advices and recommendations are defined on how to adjust the selected reports to meet users requirements.
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Telegina, D. "SWOT and PEST analysis." Thesis, Sumy State University, 2016. http://essuir.sumdu.edu.ua/handle/123456789/46151.
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When planning a project it is important to learn about the internal and external factors that can affect the project. There are some excellent strategic planning methods that you can use to analyze all these factors. SWOT analysis and PEST analysis are two of the most frequently used planning methods.
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Vejrážka, Petr. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359221.
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This thesis objectively assess the economic viability of the newly established startup that aims to become the leading expert on the domestic market in the field of consulting cryptocurrency issues. The aim of this work is to build a business plan, which also includes marketing research, together with the financial plan. An introductory part contains of theoretical framework of the cryptocurrency issues with an analysis of the economic impact on the Czech market. The theoretical part of the thesis is enriched with the necessary methodological basics for writing the business plan. In the practical part of this thesis is to find a business plan aimed at assessing the business model of the startup conducting the methods for the analysis of demand and by analyzing of market potential.
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Novosadová, Martina. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205669.
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The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.
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Hliničan, Marek. "Návrh podnikatelského plánu a strategie rozvoje podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223975.
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Predmetom tejto diplomovej práce je vypracovanie podnikateľského zámeru pre založenie malej firmy podnikajúcej v oblasti informačných technológií. V teoretickej časti práce sú obsiahnuté teoretické východiská práce a vysvetlenie základných pojmov a konkrétnych metód. Výstupom analytickej časti práce je PESTEL a SWOT analýza spoločnosti a jej okolia. Práca by mala slúžiť ako pomocné vodítko pre zostavenie kvalitného podnikateľského zámeru z teoretického hľadiska.
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Nossková, Barbora. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319469.
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The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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Vamberová, Lenka. "Strategická analýza stavební společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197426.
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The main aim of this diploma thesis is a strategic analysis of a construction company. It is divided into several parts, where the first, theoretical, part explains the fundaments of strategic analysis and clarifies the principles of methods applied. The other, analytical, part of the thesis applies the mentioned theoretical knowledge onto an existing construction company. The PESTEL analysis has been used to analyze the external environment. Furthermore, the thesis focuses on the internal environment of the company -- namely its marketing mix and financial situation. The findings of those analyses are summarized through a simplified SWOT analysis, which leads to a proposal of a strategy, and furthermore proposes operative, tactical and strategic measures which would support the strengths and opportunities and minimize the weaknesses and threats of the Isolite, spol. s r. o. company.
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Polická, Radka. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399640.
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The diploma thesis analyzes the company according to selected economic methods. In the theoretical part of the thesis, the individual methods are explained. Especially the PESTEL method, Porter's Five Forces Analysis, McKinsey 7S model and Kralicek Quick Test. In the practical part, these methods are applied for the analysis of company status. The results were used to compile the SWOT analysis. Based on the resulting strategy, suggestions are made to improve the company's current situation.
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Hujová, Petra. "Analýza investičního prostředí a PZI Velké Británie a Francie a jejich komparace." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75570.
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The main objective of the diploma thesis is to provide a comprehensive analysis of the current investment climate in the United Kingdom and France, and to draw their comparison. It includes an analysis of significant political, economic, social, technological and legal factors, as well as assessment of available investment incentives. The thesis also contains an evaluation of FDI inflows to both countries. The thesis is consequently aimed at determining mutual competitive advantages of the United Kingdom and France.
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Tuktamyšev, Eduard. "Analýza investičného prostredia Ruskej federácie so zameraním na priame zahraničné investície vo vybraných krajinách BRICS." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261966.
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The aim of this Master thesis is to analyze investment environment of the Russian Federation by focusing on foreign direct investment in the selected countries of BRICS cluster. First chapter is dedicated to the theoretical definition of the investment climate, observation methods such as PESTEL and SWOT analysis, indexes of the multinational organisation (Global Competitivness Index, Ease of Doing Business a Index of Economic Freedom). This chapter also defines investment incentives and foreign direct investment together with typology of this two terms. Second chapter focuses on the Russian investment policy especially on legislative and administrative investment regulation. Last part of this chapter focuses on development of special economic zones, which parcipate in alocation of the foreign direct investment in Russia the most. At the end of this thesis there are strenghts and weaknesses of the russian investment environment together with opportunities and threats described.
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Cipka, Matej. "Financial Analysis of Tesco and Carrefour." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201085.
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The diploma thesis "Financial analysis of Tesco and Carrefour" is mainly devoted to understand the economic and financial changes in retail business industry. The main idea is to compare two companies -- Tesco and Carrefour. Comparison consist of deep analysis of changing behaviour over the years of both companies together with analysis of economic data from annual reports which are published every year. It is very important to understand these information, because nowadays is retail industry highly dependent on the global economic changes. Most of the data is analysed over past three years, because recent economic stability is immoderately fluctuating and it could show high distortions of calculations. We will be able to answer which company is in better economic and financial position and which company is better to invest. The thesis is divided into two parts, theoretical part and practical part. From the first part is possible to understand the philosophy and conditions of the analysis. It contains explanation of analysis tools like PESTE analysis, SWOT analysis and explanation of financial calculations. All of these data are used in the second part of the analysis -- practical part -- where they are applied on two companies -- Carrefour and Tesco. It consist of revue of analysed companies to better understand their position globally, continued with practical analysis where tools as profitability, liquidity, performance and financial and economic behavior tools were used. Thesis is finished with comparison of horizontal and vertical analysis, where data from annual reports were measured. All of these data are summarized and valuated, to see the actual results of the thesis.
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VASUDEVAN, ROHAN ADITHYA. "SWOT-PESTEL Study of Constraints to Decarbonization of the Natural Gas System in the EU Techno-economic analysis of hydrogen production in Portugal : Techno-economic analysis of hydrogen production in Portugal." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-292186.
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The exigent need to address climate change and its adverse effects is felt all around the world. As pioneers in tackling carbon emissions, the European Union continue to be head and shoulders above other continents by implementing policies and keeping a tab on its carbon dependence and emissions. However, being one of the largest importers of Natural Gas in the world, the EU remains dependent on a fossil fuel to meet its demands. The aim of the research is to investigate the barriers and constraints in the EU policies and framework that affects the natural gas decarbonization and to investigate the levelized cost of hydrogen production (LCOH) that would be used to decarbonize the natural gas sector. Thus a comprehensive study, based on existing academic and scientific literature, EU policies, framework and regulations pertinent to Natural gas and a techno economic analysis of possible substitution of natural gas with Hydrogen, is performed. The motivation behind choosing hydrogen is based on various research studies that indicate the importance and ability to replace to natural gas. In addition, Portugal provides a great environment for cheap green hydrogen production and thus chosen as the main region of evaluation. The study evaluates the current framework based on a SWOT ((Strength, Weakness, and Opportunities & Weakness) analysis, which includes a PESTEL (Political, Economic, Social, Technological, Environmental & Legal) macroeconomic factor assessment and an expert elicitation. The levelized cost of hydrogen is calculated for blue (SMR - Steam Methane Reforming with natural gas as the feedstock) and green hydrogen (Electrolyzer with electricity from grid, solar and wind sources). The costs were specific to Portuguese conditions and for the years 2020, 2030 and 2050 based on availability of data and the alignment with the National Energy and Climate Plan (NECP) and the climate action framework 2050. The sizes of Electrolyzers are based on the current Market capacities while SMR is capped at 300MW. The thesis only considers production of hydrogen. Transmission, distribution and storage of hydrogen are beyond the scope of the analysis. Results show that the barriers are mainly related to costs competitiveness, amendments in rules/regulations, provisions of incentives, and constraints in the creation of market demand for low carbon gases. Ensuring energy security and supply while being economically feasible demands immediate amendments to the regulations and policies such as incentivizing supply, creating a demand for low carbon gases and taxation on carbon. Considering the LCOH, the cheapest production costs continue to be dominated by blue hydrogen (1.33 € per kg of H2) in comparison to green hydrogen (4.27 and 3.68 € per kg of H2) from grid electricity and solar power respectively. The sensitivity analysis shows the importance of investments costs and the efficiency in case of electrolyzers and the carbon tax in the case of SMR. With improvements in electrolyzer technologies and increased carbon tax, the uptake of green hydrogen would be easier, ensuring a fair yet competitive gas market.<br>Det starka behovet av att ta itu med klimatförändringarna och deras negativa effekter är omfattande världen över. Den europeiska unionen utgör en pionjär när det gäller att såväl hantera sina koldioxidberoende och utsläpp som att implementera reglerande miljöpolitik, och framstår därmed som överlägsen andra stater och organisationer i detta hänseende. Unionen är emellertid fortfarande mycket beroende av fossilt bränsle för att uppfylla sina energibehov, och kvarstår därför som en av världens största importörer av naturgas. Syftet med denna forskningsavhandling är att undersöka befintliga hinder och restriktioner i EU: s politiska ramverk som medför konsekvenser avkolningen av naturgas, samt att undersöka de utjämnande kostnaderna för väteproduktion (LCOH) som kan användas för att avkolna naturgassektorn. Därmed utförs en omfattande studie baserad på befintlig akademisk och vetenskaplig litteratur, EU: s politiska ramverk och stadgar som är relevanta för naturgasindustrin. Dessutom genomförs en teknisk-ekonomisk analys av eventuella ersättningar av naturgas med väte. Valet av väte som forskningsobjekt motiveras olika forskningsstudier som indikerar vikten och förmågan att ersätta till naturgas. Till sist berör studien Portugal. som tillhandahåller en lämplig miljö för billig och grön vätgasproduktion. Av denna anledning är Portugal utvalt som den viktigaste utvärderingsregionen. Studien utvärderar det nuvarande ramverket baserat på en SWOT-analys ((Strength, Weakness, and Opportunities & Weakness), som inkluderar en PESTEL (Political, Economical, Social, Technological, Environmental och Legal) makroekonomisk faktoranalys och elicitering. Den utjömnade vätekostnaden beräknades i blått (SMR - Ångmetanreformering med naturgas som råvara) och grönt väte (elektrolyser med el från elnät, sol och vindkällor). Kostnaderna var specifika för de portugisiska förhållandena under åren 2020, 2030 och 2050 baserat på tillgänglighet av data samt anpassningen till den nationella energi- och klimatplanen (NECP) och klimatåtgärdsramen 2050. Storleken på elektrolyserar baseras på den nuvarande marknadskapaciteten medan SMR är begränsad till 300 MW. Avhandlingen tar endast hänsyn till produktionen av vätgas. Transmission, distribution och lagring av väte ligger utanför analysens räckvidd. Resultaten visar att hindren är främst relaterade till kostnadskonkurrens, förändringar i stadgar och bestämmelser, incitament och begränsningar i formerandet av efterfrågan på koldioxidsnåla gaser på marknaden. Att säkerställa energiförsörjning och tillgång på ett ekonomiskt hållbart sätt kräver omedelbara ändringar av reglerna och politiken, såsom att stimulera utbudet, att skapa en efterfrågan på koldioxidsnåla gaser och genom att beskatta kol. När det gäller LCOH dominerar blåväte beträffande produktionskostnaderna (1,33 € per kg H2) jämfört med grönt väte (4,27 respektive 3,68 € per kg H2) från elnät respektive solenergi. Osäkerhetsanalysen visar vikten av investeringskostnader och effektiviteten vid elektrolysörer och koldioxidskatten för SMR. Med förbättringar av elektrolys-tekniken och ökad koldioxidskatt skulle upptagningen av grön vätgas vara enklare och säkerställa en rättvis men konkurrenskraftig gasmarknad.
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Granzerová, Dominika. "Hodnocení ekonomické situace zvolené soukromoprávní korporace pomocí vybraných metod a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-383567.
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The subject of this diploma thesis is the analysis of the business entity Geodrill, s.r.o., which deals with the provision of services in the field of geology. Appropriately chosen analysis evaluates the external and internal environment of the business and its financial situation. The result of the thesis is the identification of suggestions and recommendations for improvement of the state.
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Burgárová, Zuzana. "Marketingové koncepce rozvoje obce/regionu." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2012. http://www.nusl.cz/ntk/nusl-225690.
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In the thesis is described the municipal system in the Czech republic, the territorial development on the municipal level, the disparity of particular authorities, the municipal development opportunities, the creation and usage of municipal budget and possibilities of municipal development. Further in theoretical part is described the municipal marketing and analysis used in the practical part. The purpose of the thesis is to find out the current state of the town Pribor using marketing analysis, to discuss its strengths and weaknesses and to define threats and opportunities in the near future as well. Based on the results will be suggested possible solutions for further development of the town.
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Ozimá, Vladimíra. "Dílčí strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113648.
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Thesis is focused on processing partial strategy of Il Primo Piatto restaurant. The main purpose is implement internal and external analysis, map the current situation and suggest recommendations for future development of the restaurant.
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Töpperová, Alice. "Strategická analýza společnosti Business Media CZ, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16804.
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The aim of this thesis is a strategic analysis of Business Media CZ s.r.o. The analysis reveals the strengths and weaknesses of the company and the opportunities and threats arising from the surroundings of the company. Based on the strategic analysis are identified competitive advantage and proposed strategic recommendations
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Kniš, Leo. "Návrh obchodnej strategie firmy vstupujúcej na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403850.
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Táto diplomová práca sa zaobera témou, ako môže jeden z najväčších operátorov na trhu s hazardnými hrami zvládnuť zmenu zákona na Slovensku. V teoretickej časti práca obsahuje prehľad foriem vstupu na trh. Teória je následne použita na stanovenie hlavného cieľa práce, ktorým je návrhnutie možnej stratégie vstupu na slovenský trh.
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Veselý, Lukáš. "Podnikatelský záměr pro založení poradenské firmy v oblasti mystery shoppingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225300.
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This master's thesis deals with a business plan for establishment of mystery shopping consulting company. The theoretical part of the work describes theoretical background needed for the development of the business plan. Theoretical background of the mystery shopping is also described. The practical part of the work contains analyses of internal and external environment of the new venture. Based on the theoretical background and on the results of the analysis the new business plan is introduced.
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Tomková, Markéta. "Podnikatelské prostředí Nového Zélandu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196958.
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The thesis examines business environment of New Zealand. The aim of the thesis is to conduct a situational analysis of the business environment through PESTLE analysis, which is necessary for successful market penetration and elimination of the related business risks. Another goal is to verify the hypothesis, that New Zealand business environment is perspective for Czech economic subjects. Possibilities of Czech subjects to be economically active on the local market will be analysed in the last chapter. The thesis should serve as a complex source of information for Czech businessmen, exporters and investors, who are or intend to be economically active in New Zealand.
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Kiseľová, Zuzana. "Stratégia vstupu na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125173.
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The thesis deals with the elements of strategy of market entrance to Vienna. The aim was to determine whether a Czech company pietro filipi has a chance to succeed in such a saturated market and if yes, under what circumstances. The work is divided into five chapters, where the general theory is included concerning the access to foreign markets, followed by the application of theoretical knowledge directly to the practice and it is immediately applied to a concrete example. In this work we come up with two conclusions. One is that pietro filipi should not entry the market of Vienna because of the lack of financial resources and should invest in running business in countries of Eastern and Central Europe, or if it had unlimited financial resources, pietro filipi would be able to invest in opening a store in Vienna. Although we emphasize that this could be the risk anyway. pietro filipi should consider its options and make a decision if it wants to take such a risk of entering the market of Vienna or stay in a less risky environment of Eastern and Central Europe.
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Ivičičová, Irena. "Návrh konkurenční strategie vinařské firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223189.
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His text considers project of suitable future strategy for specific company, working in wine industry. Diploma thesis is divided into a few main parts. First chapter analysis current status, in the second part a theory needed for strategy is chosen. In the end of thesis suitable solution for competitive strategy will be suggested. This will also include target analysis.
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Tomcová, Petra. "Strategická analýza vybrané společnosti a nástin strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193850.
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The thesis analyses the selected company on the domestic and foreign markets. The suggestions for strategy improvements are formulated based on the analyses. The thesis is divided into four chapters. First, the company and its strategic management is introduced. Then analysis of external and internal environment of the company follows. Based on the analysis the suggestions for strategy are formulated.
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Кириленко, С. С. "Економічні засади оцінювання виробничого потенціалу підприємств (на прикладі ПАТ «Сумський завод насосного та енергетичного машинобудування «Насосенергомаш»)". Master's thesis, Сумський державний університет, 2018. http://essuir.sumdu.edu.ua/handle/123456789/68904.
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Метою магістерської роботи є вивчення та аналіз складових та виробничого потенціалу ПАТ «Сумський завод насосного та енергетичного машинобудування «Насосенергомаш» в цілому, аналіз впливу складових мікро- та макросередовища на його розвиток (в тому числі і перспективний), розроблення заходів щодо поліпшення структури виробничого потенціалу та підвищення ефективності від його використання.У першому розділі «Основи оцінювання виробничого потенціалу підприємств» розглянуто загальне поняття виробничого потенціалу підприємства, визначено його складові та основні його властивості, а також розкрито питання необхідності проведення оцінки виробничого потенціалу на промисловому підприємстві.
У другому розділі «Методичні засади аналізу та оцінювання виробничого потенціалу підприємства» проаналізовано основні фактори впливу на виробничий потенціал підприємства. Також розглянуто методи оцінки виробничого потенціалу, запропоновані вітчизняними та зарубіжними науковцями.
У третьому розділі «Оцінювання виробничого потенціалу підприємства ПАТ «Сумський завод насосного та енергетичного машинобудування «Насосенергомаш» проведено аналіз машинобудівної галузі України, дана характеристика діяльності підприємства, проведенно оцінку впливу макро та мікросередовища на діяльність підприємства, проведено оцінку його виробничого потенціалу, здійснений прогноз величини виробничого потенціалу на 3 роки та наведені основні шляхи поліпшення його використання.
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Fuchsová, Natálie. "Návrh rozšíření marketingových aktivit vybrané společnosti na německém trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443119.
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This diploma thesis deals with a proposal for expanding the marketing activities of a selected company on the German market. The paper is divided into three parts. The first part describes the theoretical basis of the thesis related to the topic. Subsequently, in the second, analytical part, the selected company is introduced and analyzes of the external and internal environment are performed, on the basis of which proposals for the expansion of marketing activities of the selected company are then determined in the third, design part.
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Kráčmerová, Martina. "Strategické řízení Fakultní nemocnice v Motole." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-205356.
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This master thesis deals with strategic analysis of Motol University Hospital, which belongs to the largest hospital complex in Central and Eastern Europe providing complex treatment of whole human body at any age (from prenatal to advanced age). The aim of the thesis is a description of hospital management and assessment of the possibility of using the Balanced Scorecard in health care. The theoretical part contains a basic description of strategy creation, selected methods for analysing internal and external environment and a general description of the Balanced Scorecard. The practical part comprises of an executed strategic analysis of Motol University Hospital, and assessment of hospital´s strengths and weaknesses, opportunities and threats (SWOT analysis). This thesis also contains a survey of scientific literature concerning the usage of the Balanced Scorecard in health care, specifically in hospitals. A result of this survey helps to assess the feasibility of introducing the Balanced Scorecard in Czech hospitals (those in state ownership). This thesis also includes a proposal of strategic perspectives for Motol University Hospital and an evaluation of advantages and disadvantages of implementation into hospital management. A strategy map displays relationships among proposed goals.
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Hladík, Tomáš. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377629.
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This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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Brychta, Jan. "Strategická analýza Psychitarické léčebny Jihlava." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125243.
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The aim of the diploma thesis is strategická analýza Psychiatrické léčebny Jihlava, p. o. The hospital is a state-funded organization based in Jihlava and it is established by the Ministry of Health. Catchment areas are now the former district of Jindřichův Hradec, Pelhřimov, Třebíč, Ždár nad Sázavou and Tábor. In the region of Vysočina the hospital occupies a dominant position on the market, as it provides comprehensive psychiatric and diagnostic services, while other psychiatric facilities in the region focus only on selected psychiatric-diagnostic services. The strengths of the psychiatric hospital in Jihlava are considered the long-term influence in psychiatric-diagnostic sector, the high level and the wide range of services. The organization continues to provide quality services in connection with people's mental health and to maintain the strong market position. Finally, the work includes recommendations for improving services and the draft strategy, which would be in the hospital a long-term move.
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Sítková, Lucie. "Analýza rizik společnosti Alca plast, s.r.o." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-232868.
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This master´s thesis is focused on the analysis of risks. It is important that companies implement preventive identification and analysis of risk and eliminate these risks. In this thesis will be performed analysis of the company, identifying the risks that resulting from the analysis and design of measures to reduce certain risks.
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Končír, Oliver. "Identifikace rizik podnikatelského subjektu pomocí vybraných metod ekonomické a strategické analýzy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-318549.
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This master´s thesis is focused on the analysis of risks, nowadays it is important that companies implement preventive identification and analysis of risk and eliminate these risks. In this thesis will be performed selected analyzes of the company, identyfying the risks that resulting form the analysis and design of measures to reduce certain risks.
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Štucková, Ivana. "Exportná stratégia firmy Petra-Aqua na rakúsky trh." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-191539.
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This thesis has been made in order to devise a suitable export strategy for the company Petra-Aqua Ltd. on the Austrian market. First two chapters contain theory needed for understanding the issues of export strategy. The third chapter deals with trade with animals. The fourth chapter contains information about the company and its market position. The fifth chapter is devoted to the analysis of the Austrian market. PEST analysis, competition analysis and SWOT analysis are also parts of this chapter. In the last, sixth chapter, is a concrete proposal for the company's export strategy.
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Bukáčková, Kristýna. "Management rizik ve strojírenské firmě." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-233203.
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The aim of the diploma thesis is to provide a complex analysis of risk management in engineering company EST Stage Technology a.s. In the first part of the thesis, the research study focused on the risk management from the economic and technical point of view was conducted. The next chapter deals with case study including the description of mentioned company, considering the history, business sector and selected economic indicators. In this part, PESTLE and SWOT analysis is also performed. Further part provides the analysis of profitability, liquidity, activity and debt indicators. The following chapter describes the process of industrial contract solution. The last part of the diploma thesis deals with the failure mode, effects and criticality analysis (FMECA). The detailed analysis of failures, which can arise in various phases of contract solution, is provided. The causes and consequences of that failures are also mentioned, while the measures lowering the risk of particular failure to acceptable level are suggested.
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Repčíková, Andrea. "Marketingový plán vybraného podniku cestovného ruchu – reštaurácia Aura." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262220.
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The subject of the presented Master´s thesis is to create a marketing plan for the restaurant located in Slovakia, namely restaurant Aura. The thesis is divided into two parts. The first part is theoretical with definition of the basic termonology of marketing planning. The second part presents a specific marketing plan which includes, among other things PESTLE analysis of the Slovak Republic, analysis of the internal environment of the company and finally determining marketing goals and marketing strategies to achieve them.
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Nosálková, Kateřina. "Marketingová strategie vybrané firmy se zahraničními produkty na českém trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-386754.
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Cílem této diplomové práce je vypracovat návrh, který povede ke zlepšení marketingové strategie (komunikace) prodeje produktů od firmy BluePlanet, LLC. Vybraná firma se zabývá prodejem čističek odpadních vod. Teoretická část práce je zaměřena na teoretická východiska marketingových služeb, marketingové komunikace, komunikačního mixu a jeho nástrojů. Dále jsou popsány nástroje sloužící k analýze prostředí. V analytická časti práce bude představena firma ECOCLEAN+ spol. s r.o. a charakterizován marketingový mix. Práce pokračuje analýzou prostředí a analýzou dosavadního stavu marketingové komunikace. Poslední část práce zahrnuje návrhy na zlepšení marketingové strategie firmy a zhodnocení efektivnosti návrhů.
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Lavička, Rostislav. "Zhodnocení finanční situace TRW-DAS, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162552.
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The main objective of this diploma thesis is the application of selected methods of financial analysis to a selected company. Assessment of its current financial situation and outline the company's strategy. The theoretical part are described the findings of the financial analysis, ie. different methodological approaches, including elementary strategic models. The practical part deals with evaluating the financial aspects of the company for the period 2008-2011 using selected methods and procedures mentioned in the theoretical part. The part of financial analysis is a partial investigation of the external and internal surroundings of the company.
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Runštuk, Zdeněk. "Návrh mediální komunikace podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225108.
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The aim of this work is to propose precautions that will comply strategic goals of a company. Namely increasing brand awareness and rise of product sales. To tackle this problem author uses analysis of internal and external environment and applies integrated marketing communication method. Outcome of thesis is to propose media campaign and to broaden current marketing tools.
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Marečková, Tereza. "Spokojenost zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377376.
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The master thesis is focused on customer satisfaction of the selected facility. Proposals of customer satisfaction are based on partial analysis. The first part of the thesis is focused on a theoretical basis. The second part is analytical and is focused on current state of the company and its evaluation through external and internal environment analysis. Last part of the thesis contents proposals to increase customer satisfaction.
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Kavková, Renáta. "Identifikace rizik webového studia pomocí vybraných metod ekonomické a strategické analýzy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382689.
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The subject of the diploma thesis is the analysis of Poski.com, s.r.o. Risk identification and proposal of measures. The work is divided into four parts. The first part focuses on the theoretical basis of work. The second part puts theory into practice using the given methods and analyzes. This followed by results assessment by risk analysis and RIPRAN method. The last part discusses appropriate measures.
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Serednycká, Oksana. "Zhodnocení finanční situace podniku a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224517.
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This master’s thesis deals with evaluating the financial situation of a company BASCOTRANS s.r.o. between 2006 and 2010 with selected methods of financial analysis. The main goal of this thesis is to analyze the financial situation of the company, to compare it with selected competitors and then propose possible way to improve it. The first part describes selected methods of financial and strategic analysis, which are later used in the analytical part. The final part consist of own suggestions to improve financial situation and management of the company.
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Petrmann, David. "Analýza značkové strategie a inovativních možností společnosti OP Papírna s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201773.
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This thesis deals with the analysis of the Branding Strategy, Strategic Brand Management and Innovation opportunities of the company OP papírna, s.r.o., producing thinprint paper which is applied as patient information leaflet in pharmaceutical industry for both the Czech and foreign markets. Author of the thesis studies creation and success of the OP brands, current Branding Strategy, following technical service and awareness of the OP products in comparison with the competition. Author also analyzed current condition of the firm using MOST analysis, market development using PESTE analysis and innovative opportunities for the company and SWOT analysis. In that case he answered beforehand-asked questions.
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Černý, Radim. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377388.
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The diploma thesis focuses on evaluation of the financial situation in the selected company in the period 2014-2016 and proposals to its improvement. It contains a theoretical framework, a characteristic of a specific company, a strategic analysis of its current situation including an analysis of its financial condition and the resulting proposal for improvement of current situation.
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Kotková, Kristýna. "Návrh komunikačního mixu ve vybraném podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402054.
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The thesis is focused on the analysis of the current communication mix of selected product of the unnamed bank and suggesting of recommendations for its improvement. The theoretical part contains the explanation of terms and knowledge relating not only to the marketing communication, but to the marketing in general. In the analytical part is evaluated the current situation of the marketing communication of the selected company. In the last part of the thesis, based on the knowledge gained from the analytical part, are created proposals for the completing of the current communication mix of the selected product including their benefits and cost evaluation.
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Čížek, Jan. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77005.
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A content of the thesis comprises strategic analysis and definition of a strategic position of the sales -- marketing part of a corporation, which deals with selling consumer electronics and home appliances. The PEST analysis and Porter's model of five competitive fights is used for evaluation of the external surrounding. The internal surrounding of the organization is considered with the analysis of sources of the organization, with analysis organization's competences, and with Porter's value chain. Compiled SWOT analysis evaluates the internal surroundings of the organization related to its vicinity. A goal of the thesis is to accomplish strategic analysis of the selected company and to suggest steps for its development.
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Pauknerová, Ingrid. "Podnikání českých obchodních subjektů v Mexiku - analýza, přiležitosti, doporučení." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18250.
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The goal of the graduation thesis is an attempt to extend to all the persons interested in entrepreneurship in Mexico current information concerning this issue. Preamble of the work constitutes a brief characteristics of the country including a short historical review. A fundamental chapter of the thesis is dedicated to the business ambient follows. Its specificity have been analysed on the basis of two different methods - PEST method and SWOT method. Further, there are surveyed promising sectors of the Mexican economy in light of investment and foreign trade and all that with respect to the opportunities for the Czech business corporations. A separate chapter is dedicated to the process of entrepreneur's penetration the Mexican market and its terms. The graduation thesis is also focused on characteristics of particular institutions engaged in the field of foreign trade and investment which can give an advisory opinion or help to the clients. A part of the work is also a list of contact addresses of the entities mentioned in the thesis. Closing chapter presents concrete subvention examples of the Czech corporations export activities.
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Pavlovičová, Zuzana. "Strategická analýza STUDENT Agency, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73597.
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The aim of this thesis is to perform Stategic analysis on the STUDENT Agency company.The analysis is one of the tools which help to create a succesfull strategic plan of the company.The first part is theoretical and it is focused on describing methods applied in the second part. Analysis in the second part is contains macro environment analysis and analysis of the micro environment, analysis of internal resources and capabilities.
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Borůvka, Tomáš. "Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443029.
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The diploma thesis is focused on the evaluation of the financial performance of the SAPELI corporation using the benchmarking approach. First part of the thesis deals with theoretical knowledge and concepts for a given issue. Second part includes the introduction of SAPELI corp. and its rivals. The benchmarking itself and the SWOT analysis are also implemented here. The last part of the thesis includes summary of gathered information followed by suggestions and recommendations with aim to improve financial and business situation of the corporation.
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Kománková, Magdaléna. "Marketingová strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399851.
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Diploma thesis is focused on creating suitable marketing strategy for the firm of KOMÁNEK, s.r.o. based on external and internal environment analysis and own research. Thesis is divided into two parts. In the first part there is summarized existing theoretical knowledge so far and basic concepts of marketing. In the second part there is a description of the firm KOMÁNEK, s.r.o. and analysis of its external and internal environment using PESTE and SWOT analysis. At the end there are suggestions of marketing strategy based on the results.
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Kovandová, Sylvia. "Zhodnocení finanční situace podniku a návrhy na zlepšení v problémových oblastech." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223361.
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The aim of this thesis is to asses the financial situation of a company based on the results of financial analysis and to present proposals for improvements in problem areas. The thesis is divided into three parts. In the first part were collected theoretical knowledge and procedures necessary to understand the nature of financial analysis. The second part applies the theoretical knowledge and assess the situation in the given company. In the third part of the work are then presented recommendations for improvement of a problematic areas.
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Toráčová, Denisa. "Ekonomická analýza neziskové organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192605.
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The goal of the thesis is to provide an economic analysis of Klubíčko Beroun, o.p.s. To be successful, a nongovernmental organizations have to plan with a good strategy and analyze both outer and inner environments. The NGOs receive finances mostly from donors and have to be responsible for using them efficiently. Therefore, NGOs should not undervalue the economic aspect of their activities and should pay attention to the financial indicators. In my work, I focus on the analysis of the strategy and on the financial analysis. The thesis consists of two parts: the theoretical-methodological part, and the analytical part. In the first part, the basic theoretical apparatus is introduced, and it is consequently used in the second part. The results of the analysis of the strategy and the financial analysis serve as a basis for the SWOT analysis and for the formulation of the strategy for Klubíčko Beroun, o.p.s.
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Zavoralová, Eva. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223380.
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The master´s thesis is focused on the analysis of real estate company M&M reality holding, a.s.. The mapping of the analysis focuses on the professional environment using the PEST analysis, Porter's five forces analysis, SWOT analysis and financial analysis. In the conclusion I propose recommendations that should lead to improve the current situation.
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Straňanek, Juraj. "Analýza marketingové strategie vybrané společnosti a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317068.
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Building a proper marketing strategy is very important for any company that develops its business to gain profits. A thoroughly thought-out marketing strategy is the first step to attracting as many customers as possible to the individual services or products offered by the company. The aim of this diploma thesis is to propose changes in Strachan Group's current marketing strategy with a view to gaining profit and gaining new customers. The thesis is divided into three chapters, one theoretical, one analytical and one practical. The theoretical part deals with the definition of basic theoretical knowledge fromthe field of marketing. The analytical part examines the current situation in and around Strachan Group as well as its current marketing strategy. At the end of the thesis, there are proposals that would complement the current marketing strategy of thecompany.