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Kharisma, Fresha, Marcello Purnomo, Bagaskara Rahadi Putra, Carissa Oktiara Salsabila, and Salma Nabilah. "MANAJEMEN RESIKO DAN STRATEGI RESILIENSI BANK LEHMAN BROTHERS (1850-2000)." Journal of Digital Business and Innovation Management 1, no. 1 (2022): 22–41. http://dx.doi.org/10.26740/jdbim.v1i1.48678.
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Lehman Bank is one of the largest banks in America that went bankrupt. This study aims to analyze the causes of the bankruptcy of Lehman Brother Bank, to perform external and internal analysis and analyze the SWOT and PESTEL strategies for the Lehman Brother company. This research method is to analyze SWOT and PESTEL using qualitative research. information or data from search results on the internet or from literature studies. The results of this study indicate that an analysis using SWOT and PESTEL has been carried out and has an impact on Lehman Brother, but Lehman Brother is still not advanced enough to advance technology, so Lehman Brother went bankrupt.
 Keyword: Lehman Brother bankruptcy; swot; pestel
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Narendra, Attaya Irhab, and Didi Widia. "Vanilla Export Destination Country Selection Strategy in an Effort to Optimize the International Market (Case Study of CV. Tanda Sentra Indonesia)." Jurnal Impresi Indonesia 3, no. 8 (2024): 607–23. http://dx.doi.org/10.58344/jii.v3i8.5385.
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Indonesia is the second largest producer of vanilla in the world. This is because Indonesia produces quality and durable vanilla. The subject of the case study and the main object of this research is CV Tanda Sentra Indonesia, which is a company that produces dried vanilla and works with local farmers under the guidance of the company. CV Tanda Sentra Indonesia has exported to several countries, namely Italy, France and the UK. However, the company still has obstacles in determining export destination countries to be able to cover other countries. Therefore, this study aims to (1) analyze vanilla export destination countries using the PESTEL method, (2) conduct a SWOT analysis of related export destination countries, and (3) identify export strategies in optimizing the vanilla market. The research method used in this study is a qualitative method using PESTEL analysis. For data collection techniques, descriptive methods were used and analyzed using the PESTEL and SWOT methods. Then, weighting was carried out using the SWOT matrix and IFAS and EFAS weighting.
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Furuncu, Yunus. "PESTEL and SWOT analysis of hydrogen economy in Turkey." International Journal of Hydrogen Energy 113 (March 2025): 161–69. https://doi.org/10.1016/j.ijhydene.2025.02.408.
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Adrian, Muhammad Arsyad Nur, and Rofiaty Rofiaty. "Analisis Pengembangan Strategi Bersaing Menggunakan Pendekatan Meta-Swot." Jurnal Kewirausahaan dan Inovasi 3, no. 3 (2024): 773–80. https://doi.org/10.21776/jki.2024.03.3.13.
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The inability of an educational institution to respond to opportunities and threats will reduce its competitiveness and hinder the performance achievement of its educational unit. The objective of this research is to analyze and identify the appropriate development strategy for Sekolah Khusus Kak Seto, a special education institution, using Meta-SWOT analysis. This approach examines two influential environmental factors from the internal side of the company using Resource-Based View and the external side using PESTEL. The results of the Resource-Based View analysis show that Sekolah Khusus Kak Seto has eighteen resources and capabilities which are rarely had and difficult to imitate by its competitors and have been well managed. The results of the PESTEL analysis show that the external factors that can create both opportunities and threats for the school. Based on the results of the Meta-SWOT analysis, Sekolah Khusus Kak Seto is in the first quadrant of the grand strategy matrix. Therefore, the most appropriate strategies for the school are market penetration, market development, and product development. Abstrak Ketidakmampuan suatu satuan lembaga pendidikan dalam merespon peluang dan ancaman eksternal, akan mengakibatkan menurunnya daya saing atau terhambatnya pencapaian kinerja satuan pendidikan. Penelitian ini bertujuan untuk menganalisis dan mengetahui pengembangan strategi yang sesuai dengan Sekolah Khusus Kak Seto menggunakan pendekatan Meta-SWOT. Pendekatan ini menganalisis dua faktor lingkungan yang berpengaruh dari sisi internal perusahaan menggunakan analisis Resource Based View dan juga eksternal perusahaan menggunakan analisis PESTEL. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan pendekatan studi kasus. Hasil analisis Resource Based View menunjukkan bahwa sumber daya dan kapabilitas Sekolah Khusus Kak Seto yang jarang dimiliki oleh pesaing, sulit ditiru oleh pesaing, dan sudah dikelola dengan baik oleh perusahaan terdapat delapan belas poin. Hasil analisis PESTEL menunjukkan bahwa faktor-faktor eksternal yang dapat memberikan peluang maupun ancaman untuk Sekolah Khusus Kak Seto. Berdasarkan hasil analisis Meta-SWOT, Sekolah Khusus Kak Seto berada pada kuadran satu grand strategy matrix, maka pengembangan strategi yang tepat dilakukan adalah dengan melakukan penetrasi pasar, pengembangan pasar, dan pengembangan produk.
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Istichanah, Istichanah. "Analisis Pestel Dan SWOT Sebagai Dasar Perumusan Strategi Pada PT. Asrinda Arthasangga Reinsurance Brokers." ARBITRASE: Journal of Economics and Accounting 3, no. 2 (2022): 383–93. http://dx.doi.org/10.47065/arbitrase.v3i2.520.
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Reinsurance brokerage business is a consulting and/or intermediary service business in placing reinsurance or sharia reinsurance placement and handling claims settlement by acting for and on behalf of insurance companies, sharia insurance companies, guarantee companies, sharia guarantee companies, reinsurance companies, or sharia reinsurance companies that place reinsurance or sharia reinsurance. This study aims to determine what are the external and internal environmental factors of the company at PT. Asrinda Arthasangga Reinsurance Brokers, then carried out an analysis of these factors using PESTEL and SWOT analysis as a basis for formulating a strategy that will be used by the company so that it is more advanced and developed so that the vision, mission and goals of the company are achieved. This study uses a qualitative method using the research object is PESTEL and SWOT analysis and the research subject is PT. Asrinda Arthasangga Reinsurance Brokers. The results of research using PESTEL and SWOT analysis show that PT. Asrinda Arthasangga Reinsurance Brokers is in quadrant 1 or the position of growth and development (growth). The strategy that must be implemented is a strategy that supports an aggressive growth policy. PT. Asrinda Arthasangga Reinsurance Brokers formulates both short term and long term strategic plans. The short-term strategy is in the form of a functional strategy which is a short-term activity within the company that must be developed by each function area of the company to implement corporate strategy and business strategy in each department or section.
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Asmara, Maisa Azizah, Fahmi Reza Ferdiansyah, Abdul Rozak, et al. "Mentoring on PESTEL Strategy and SWOT Analysis for KADIN Kota Bandung's MSMEs to Enhance Digital Transformation." Jurnal Pengabdian UNDIKMA 5, no. 4 (2024): 544. http://dx.doi.org/10.33394/jpu.v5i4.13145.
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This community service program aims to enhance the competitiveness of MSMEs through the implementation of digital transformation, PESTEL strategies, and SWOT analysis, as well as the development of digital marketing capabilities. Additionally, this program seeks to boost the confidence of MSME entrepreneurs under the guidance of KADIN Kota Bandung in achieving economic independence. The methods used include counseling and mentoring, focusing on increasing the participants' understanding of business strategies and their practical application. The evaluation instrument used is a questionnaire, and the data analysis technique involves quantitative analysis through descriptive statistics to assess the Likert scale-based responses, aimed at comparing pre-test and post-test results. As a result, participants' comprehension of PESTEL, SWOT strategies, and digital transformation improved significantly. MSMEs were able to identify both external and internal factors for strategic planning, and they became more prepared to adopt digital technologies to enhance business efficiency and innovation. This training provides a comprehensive strategic foundation for the growth of MSMEs in the digital era.
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Dirgantara, Ardian. "The Analysis of The Strategy of Indonesia National Police in Facing Homecing in Indonesia during Pandemic (A Case Study on Homecoming 2021)." Jurnal Ilmu Kepolisian 16, no. 3 (2022): 16. http://dx.doi.org/10.35879/jik.v16i3.370.
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The aim of this paper is to define and compare provided sources in terms of defining the concept of Strategy and Performance in organisations and implementing a suitable framework in the collaboration case study. This outline will be in three parts. First, the collaboration case study is outlined in detail. Second, a definition of strategic management in organisations is provided. Third, the concept of performance management in organisations is explored. The case study that will be used in this paper covers the strategies employed by the Indonesian National Police (INP), the Covid-19 Response Acceleration Task Force (Satgas) and the Provincial & Regional government during the Islamic religious event “Pulang Kampung”, or homecoming, that is held annually by the majority of Indonesian’s Muslim population. The analysis is conducted by using a PESTEL and SWOT analysis, a Strategy Map, and a Performance Domain approach to examine the external and internal factors that emerged.Keyword: homecoming, PESTEL analysis, police strategy, strategic management, SWOT Analysis
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M., Imthiyaz Ahmed, and D. Ayub Khan Dawood Dr. "PESTEL and SWOT Analysis of Selected Electric Car Manufacturers in India." International Journal of Advance Study and Research Work 4, no. 9 (2021): 01–08. https://doi.org/10.5281/zenodo.5530495.
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<em>India, which ranks third in terms of carbon emissions, has nowadays actively been involved in reducing emissions by promoting public transportation, biofuels, and infrastructure upgrades and subsidies to accommodate electric vehicles (EV). Its policies, however, are rarely formed in response to citizen's perceptions of how other countries are run. In this context, extensive research is vital to understand the pros and cons to overcome challenges by implementing a positive change in the EV policies. This study is intended to investigate how the selected Indian electric car (EC) companies can benefit their clients, who are already feeling the heat because of the current upsurge in fossil fuel prices, as well as to identify a macro and micro depiction of these industries through PESTEL and SWOT analysis by providing discussion points to assist EC policymakers in determining whether their policies are effective for evaluating their performance. </em>
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Dioba, Albina, Anna Schmid, Abdulhamid Aliahmad, David Struthers, and Isabel Fróes. "Human excreta recycling in Sweden: a PESTEL-SWOT framework analysis – Review." Journal of Environmental Management 389 (August 2025): 126242. https://doi.org/10.1016/j.jenvman.2025.126242.
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Hidayati, Ani. "Analisis Perencanaan Strategi Pada Raudhatul Athfal (RA) Al-Falah." ARBITRASE: Journal of Economics and Accounting 3, no. 2 (2022): 399–409. http://dx.doi.org/10.47065/arbitrase.v3i2.522.
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Strategic planning can be done by conducting an external analysis using PESTEL (Political, Economic, Social, Technological, Environmental, Legal) and Porter's Five Forces analysis. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is conducted to determine the internal capabilities and external capabilities of the organization in strategic planning. This research aims to find out; what are the external factors of RA Al-Falah with PESTEL analysis? What are the external factors of RA Al-Falah with Porter's Five Forces analysis? What are the internal and external factors of RA Al-Falah with SWOT analysis? What factors influence RA Al-Falah with PESTEL analysis? What factors influence RA Al-Falah with Porter's Five Forces analysis? and What factors influence RA Al-Falah with SWOT analysis? The object of this study is the management of Raudhatul Athfal (RA) Al-Falah. The results of the study can be concluded that: (1) economic, social, technological, environmental and legal influences RA Al-Falah, (2) Raudhatul Athfal (RA) Al-Falah has a high threat of substitute products or services and low supplier power, ( 3) strategies that can be carried out by RA Al-Falah include (a) providing opportunities for teachers to take part in various training/workshops related to the implementation of the Independent Curriculum, (b) using social media as a means of introducing or promoting schools, such as Instagram, (c) collaborating with side prayer rooms schools in the use of land for parking, (d) providing a regular budget to increase the use of IT (internet), (e) supporting the settlement of legal cases faced by the Foundation by providing the requested information according to known facts. (f) increasing motivation for parents of students to carry out school promotions (word of mouth).
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Rudenko, Dariia, and Anatolii Kucher. "Conceptual framework for the integrated sustainable management of soils and bottom sediments." Journal of Agricultural Sciences, Belgrade 70, no. 1 (2025): 93–108. https://doi.org/10.2298/jas2501093r.
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This study explores a sustainable framework for bottom sediment management, utilizing both SWOT and PESTEL analyses to assess its strategic viability. Through structured evaluations, the study identifies key strengths, including the circular economy benefits of sediment reuse, job creation potential, and improvements in soil fertility. However, challenges such as contamination, regulatory compliance, and logistical costs are also highlighted as factors that need careful management. The PESTEL analysis reveals strong external support in the form of favorable environmental and regulatory conditions, while the SWOT analysis provides a positive strategic potential score, indicating a feasible path forward. Additionally, the study addresses the role of sediment management in post-war recovery, particularly relevant for areas in Ukraine, suggesting its application for landscape restoration and infrastructure reinforcement. By integrating both internal and external factors, this research offers a comprehensive model for sediment repurposing, supporting sustainable development goals in the areas of resource management, environmental protection, and agricultural productivity. The results emphasize the potential of applying sustainable sediment management practices in the agricultural sector to support sustainable development.
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Liang, Xiwen. "Analysis of Apple's Investment Environment and Investment Value." Transactions on Economics, Business and Management Research 5 (March 31, 2024): 309–13. http://dx.doi.org/10.62051/1wwwvm35.
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Scientific and technological innovation is the core and driving force of economic development, and the technology companies represented by Apple Inc. have always been the focus of the capital market. This paper takes Apple as the research object, analyzes the external macroeconomic environment in the development process of Apple, and further uses Porter's five forces analysis, PESTEL analysis, stock analysis, SWOT analysis, ESG analysis tools to comprehensively analyze the investment value of Apple.
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Muchunku, Idah Gatwiri, and Okioma Nicodemus. "Evaluating Branding and Reputation Management Strategies of Kenya Meat Commission." Advances in Social Sciences Research Journal 9, no. 7 (2022): 419–35. http://dx.doi.org/10.14738/assrj.97.12158.
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This paper evaluates the strategies applied in handling reputation and brand management of Kenya Meat Commission over the history of the corporate. A brief historical background of Kenya Meat Commission lays the foundation of the study by juxtaposing various brand and reputation management concepts and principles from desktop research. To achieve the study purpose, two specific objectives guided the researchers viz.: To analyse the branding and reputation management strategies through SWOT analysis of Kenya Meat Commission’s internal environment; and to assess the branding and reputation management strategies through PESTEL analysis of Kenya Meat Commission’s external environment. Desktop research methodology was used and empirical data from other regional countries specifically Botswana Meat Commission was used to comparatively guide critical assessment of Kenya Meat Commission. The study concluded that Kenya Meat Commission has failed over and over again due to poor branding and reputation management efforts as evidenced following the SWOT and PESTEL model analyses. The study recommends that Kenya Meat Commission should consider instituting a corporate communications department that will raise its branding and reputation management efforts and consequentially cause it to become a more profitable corporate in Kenya and beyond.
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Bimo, Emanuel Ario, Eka Prabawa, Esra Kriahanta Sembiring, et al. "Application of AHP and PESTEL-SWOT Analysis on The Study of Military Amphibious Aircraft Acquisition Decision Making in Indonesia." Technium Social Sciences Journal 27 (January 8, 2022): 837–53. http://dx.doi.org/10.47577/tssj.v27i1.5414.
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Indonesia’s characteristics as an archipelagic state along with the increase of traditional and non-traditional threats in Indonesia require the ownership of military amphibious aircraft to oversee its maritime territories and perform logistics distribution to remote areas with minimum accessibility, especially its outermost islands. This study applied a combination of analytic hierarchy process (AHP), Political, Economic, Social, Techonology, Environment, and Legal (PESTEL) and Strength, Weakness, Opportunity, and Threat (SWOT) analysis to conduct a structured, systematic, measurable, and comprehensive decision-making process for selecting military amphibious aircraft and prescribe strategic recommendations on the acquisition plan. By using 3 criteria, 14 sub-criteria, and 3 alternative aircraft models, the results of AHP analysis showed that the Beriev Be-200 aircraft are the most preferred aircraft by the Indonesian users. The results of PESTEL-SWOT analysis show that good diplomatic relations between Indonesia and the manufacturer’s country of origin, users’ support to the plan, and user’s ability to adapt in operating and maintaining the aircraft support this decision. Meanwhile, limited fiscal capacity and domestic aircraft maintenance facilities/depots, as well as the risk of spare parts scarcity, have to be addressed for Indonesia to acquire its own military amphibious aircrafts.
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Alanudin, Dian, and Laura Nanda Salikha. "Business Strategy and Enterprise Modeling: Nokia Case Study." Jurnal Indonesia Sosial Sains 5, no. 09 (2024): 2312–30. http://dx.doi.org/10.59141/jiss.v5i09.1420.
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This study aims to analyze the main causes of Nokia's market share decline and formulate recovery strategies using the PESTEL framework, Porter’s Five Forces analysis, and SWOT. The research adopts a case study method, collecting data from Nokia’s financial reports, industry reports, and relevant academic literature. Key findings reveal that Nokia’s delayed adoption of smartphone technology and internal management conflicts significantly contributed to the company’s downfall. Additionally, the PESTEL analysis highlights external challenges such as shifting consumer preferences and intense technological competition. Based on the analysis, strategic recommendations include adopting a Blue Ocean strategy, internal restructuring, and enhancing technological innovation to regain Nokia's competitive advantage. This research provides valuable insights into how technology companies can avoid decline in rapidly changing industries.
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Samudra, Ihza Aditama, and Rusdi Hidayat Nugroho. "Analisis Strategi Pengembangan Usaha dengan Metode Analisis SWOT pada PT. Nusantara Logistic Sejahtera." J-MAS (Jurnal Manajemen dan Sains) 7, no. 2 (2022): 551. http://dx.doi.org/10.33087/jmas.v7i2.452.
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This study aims to determine the internal and external factors that affect the company, confirm the company's position and design alternative strategies for the company. This research uses the object of PT. Nusantara Logistics Sejahtera which is engaged in container expeditions. The sample was conducted using the method of observation and in-depth interviews with the company. To answer the existing problems, PESTEL analysis is carried out, identification of internal and external factors with SWOT analysis and formulating alternative business development strategies and the IE Matrix (Internal-External) to determine the company's position and obtain alternative strategy themes in making the SWOT matrix.
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Ding, Qiuxu. "Market Development and Global Expansion Strategies: An Analytical Study of Sephora." Highlights in Business, Economics and Management 30 (April 10, 2024): 223–28. http://dx.doi.org/10.54097/datafx96.
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This article investigates Sephora's market development strategy as a leading worldwide retailer in the beauty business. A review of Sephora's target market, a comparison with IKEA's unplanned sourcing approach, and a detailed SWOT and PESTEL analysis yielded key results and recommendations for market development. Beauty aficionados who value high-quality goods and individualized shopping experiences are Sephora's target market. Sephora can improve shop layout and presentation, stimulate spontaneous purchases, and enhance sales by borrowing from Ikea's successful strategy. Sephora's excellent brand recognition, large product selection, and devoted client base are highlighted in the SWOT analysis, while opportunities for development in digital consumer interaction and promotional promotions are identified. Product diversification, collaborations, and growth into foreign regions are all possibilities for Sephora. Threats include competition from traditional and internet stores, as well as the problem of counterfeit items. The PESTEL research indicates the necessity of adhering to government rules, reacting to economic trends, responding to changes in beauty trends and sustainability, and utilizing technical improvements to enhance online business and sales channels. On this premise, it is suggested that online and physical sales channels should be used to complement each other.
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Onyusheva, Irina, Minawat Machula, and Treeraporn Manuthammathorn. "STRATEGIC ANALYSIS FOR BUSINESS SUCCESS: THE CASE OF VGI COMPANY." EUrASEANs: journal on global socio-economic dynamics, no. 3(22) (June 2, 2020): 7–22. http://dx.doi.org/10.35678/2539-5645.3(22).2020.7-22.
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The VGI Public Company Limited (VGI) is functioning under the umbrella of the BTS Group Holding Company, Thailand. The aim of this research is to consider, analyze and develop an integrated strategy for business success of VGI by means of exploring its internal and external business environment with the use of different business analytical tools. The paper outlines the current market conditions that VGI is operating under, followed by SWOT and PESTEL analyses and the 5 forces model by M. Porter. Marketing aspects are covered through STP, 7P’s market mix, pricing and advertising policy.
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Rahmawati, Keny, Rifki Indra Prawira, Riza Prapascatama Agusdin, and Hari Kusuma Satria Negara. "Leveraging SWOT Analysis for Sharia Cooperative Management System Improvement." SHS Web of Conferences 212 (2025): 01009. https://doi.org/10.1051/shsconf/202521201009.
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Economic inclusion is a primary goal of Indonesia's National Medium-Term Development Plan (RPJMN) 2020-2024, with a target to increase Sharia economic penetration from 11.2% to 15% by 2024. However, the penetration rate remains low at 12.5% in 2023, primarily due to misunderstandings and perceived exclusivity. Enhancing public understanding through technology is crucial. A Sharia-compliant cooperative management system, SIMAKSI, was developed to support this goal, but its growth is hindered by an unappealing structure, poorly organized information, and issues related to non-compliance. This study leverages SWOT analysis to determine the most effective strategies for improving the SIMAKSI web application. The analysis reveals strengths in user segmentation, Sharia compliance, and feature offerings, while identifying significant weaknesses in the system's design and functionality. Additionally, PESTEL analysis highlights opportunities such as government support and market demand, and threats from competitive pressures and regulatory changes. Porter’s Five Forces framework further evaluates these competitive pressures. The results of this study offer strategic guidance for optimizing SIMAKSI, with the aim of increasing market acceptance and expanding its subscriber base, thereby contributing to the broader objective of Sharia economic inclusion in Indonesia.
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Dhenabayu, Riska, Fanisa Ayu Cahya Kamila, Dwi Wahyuni, Irsyad Daffa Armawadin, and Muhammad Farhan Akbar. "PERKEMBANGAN STRATEGI BISNIS PT UNILEVER (TINJAUAN ANALISIS PESTEL DAN SWOT)." Journal of Digital Business and Innovation Management 1, no. 1 (2022): 1–21. http://dx.doi.org/10.26740/jdbim.v1i1.48683.
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The purpose of this study is twofold: first, to examine how PT Unilever utilizes analytical tools to enhance its strategic planning; second, to provide an overview of PT Unilever's approach to designing successful business strategies. The research methodology used in this study involves qualitative research methods, specifically SWOT and PESTEL analyses. The findings of the study reveal that PT Unilever is a highly reputable and diversified company, with a presence in various sectors and markets. This diversification has enabled PT Unilever to maintain its market share and profitability despite intense competition.
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Hasan, Rakibul, Syeda Farjana Farabi, Fatema Tuz Johora, Wali Ullah, Abdullah Al Mahmud, and Azhad Hossain. "Evaluating and Analyzing the Innovative Branding and Marketing Strategies of International Brand: A Study of Kellogg’s Pringles." Westcliff International Journal of Applied Research 9, no. 1 (2025): 30–42. https://doi.org/10.47670/wuwijar20251rsfwaa.
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Due to the rise of industrialization and world trade, numerous global companies are venturing into the food marketing industry, which is seeing rapid growth and intense competition worldwide. This review article extensively studies Kellogg's Pringles, a leading brand in the snack industry. It sets the stage with an introduction to marketing management, and it discusses Kellogg's acquisition of Pringles, which is later followed by a company overview that encompasses the firm's history, products, and market position. The SWOT analysis indicates Pringles' strengths, weaknesses, opportunities, and threats, such as brand identity, worldwide presence, and competitive arena. Moreover, the PESTEL analysis looks into the external forces affecting Pringles' operations, such as regulatory, economic, and technological factors. This study delved into Pringles' marketing strategy, utilizing the marketing mix elements: product, price, promotion, and distribution. Through an in-depth analysis, the research focused on how Pringles is positioned within the snack food industry and, more importantly, how it creates and maintains its competitive advantage. Monumental achievements demonstrate the company's focus on product innovation, dynamic pricing strategies, one-of-a-kind promotional campaigns, and wide distribution. The study has underlined the brand's ability to employ these factors in maintaining its market supremacy and recommended ways of increasing its marketing strategy in the future. Keywords: Branding, marketing strategy, Kellogg, Pringles, SWOT analysis, PESTEL analysis
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ISAIAS, L. BORRES. "INDUSTRY ANALYSIS OF COCONUT BUSINESSES IN THE PHILIPPINES." ISRG Journal of Economics, Business & Management (ISRGJEBM) II, no. VI (2024): 114–21. https://doi.org/10.5281/zenodo.14353493.
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<strong>Abstract</strong> <em>The Philippines ranks second in terms of coconut production worldwide (DA,2022). The coconut Industry produced coconut goods make up around a quarter of all Philippine farmland and are one of the main sources of foreign currency income. It is called the "tree of life." Coconut farming provides a livelihood for approximately one-third of the population (FFTC,2019). However, the coconut farmers are among the poorest of the poor, and as a result, the growth of the sector as a whole is being slowed down by their meager resources, weak social protection, meager income, and limited network impact (Batugal,2015). These factors prevented the farmers from engaging in coconut growing. This study aims to assess the Coconut industry’s profitability and competitiveness. Quantitative and qualitative with the application strategic management tool were utilized in this study. In order to assess the product's competitiveness, profitability, and uniqueness, SWOT, PESTEL, PORTER’S MODEL, FINANCIAL ANALYSIS, EFE, and IFE matrices were employed. Findings revealed that coconut businesses were profitable and viable. However, it was found out that farmers were discouraged from continuing their venture into coconut growing because of the very low price of the copra. As a result, coconut output has decreased for decades. The current supply chain has to be improved because there are insufficient facilities to turn raw materials into things like cosmetics and medicines. It is highly recommended that there must be an urgent need for active market development and commercialization strategy of the technology to deliver better-value products for export..</em> <strong>Keywords:</strong> <em>Coconut, Strategies, Opportunities, Pestel, SWOT, Porter’s model.</em>
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Suryani, Amalia, Alberto Bezama, Claudia Mair-Bauernfeind, Macben Makenzi, and Daniela Thrän. "Drivers and Barriers to Substituting Firewood with Biomass Briquettes in the Kenyan Tea Industry." Sustainability 14, no. 9 (2022): 5611. http://dx.doi.org/10.3390/su14095611.
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The tea industry in Kenya is among the main consumers of firewood for its intensive thermal energy demand. Along with the growing concerns about firewood depletion, tea factories have begun transitioning to alternative fuels to power their boilers. Briquettes made of biomass residues are among the promising solutions; however, they are not yet widely adopted. This study was conducted to identify the factors that motivate the tea factories to use biomass briquettes instead of firewood and the factors hindering such substitution. The substitution potential was assessed, and the drivers and barriers of the substitution were examined using a combination of SWOT (strengths, weaknesses, opportunities, and threats) analysis and a PESTEL (political, economic, social, technological, environmental, and legal) framework. The findings suggest that even though using biomass briquettes is technically possible, it is not economically favorable for tea factories. The SWOT/PESTEL analysis identified 27 factors influencing the substitution. Among the key drivers are the depleting supply of firewood, the availability of biomass residues, and the external support from development organizations to improve the technical capacity in both tea and briquette industries. The study revealed the barriers to substitution include the cost competitiveness, insufficient supply, and varying quality of briquettes, as well as the lack of awareness and knowledge of briquettes.
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Bayissa, Mulubrihan, Ludwig Lauwers, Fikadu Mitiku, Dirk C. de Graaf, and Wim Verbeke. "System Mapping of the Production and Value Chain to Explore Beekeeping Potential in Southwest Ethiopia." Insects 15, no. 2 (2024): 106. http://dx.doi.org/10.3390/insects15020106.
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Ethiopia has a high potential for the production of honey and other apiary products due to its ideal agroecology. This potential is, however, not yet well utilized due to weak production and valorization systems. The study analyzed beekeeping systems and their honey value chain to detect the barriers and to explore ways to better exploit the existing potential. Descriptive statistics, a SWOT and PESTEL matrix, and system mapping were utilized for analysis. Ethiopian beekeeping is still dominated by traditional production systems, followed by modern and transitional systems, differing in types of beehives and the average amount of honey yield. The combined SWOT-PESTEL analysis revealed challenges like a limited supply and high cost of modern beehives, shortage of credit, absence of a honey marketing legal framework, pest and predator attacks, absconding, and uncontrolled application of agrochemicals. Opportunities include the globally increasing demand for honey, availability of good investment policy, conducive agroecology, and support from NGOs. The less productive techniques of smallholder beekeepers’ crude honey production for local beverage making affected the good use of the potential and minimized its contribution to the local and national economy. On the contrary, strengthening private investors and cooperatives towards the production of fully and semi-processed honey impacted the utilization of the potential positively.
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Rahmawani, Rahmawani, Syafrial Syah, Adetia Azmi Tanjung, and Faulia Anggeraini. "Investment Feasibility Analysis in Developing Medicinal Plant Business as an Economic Diversification Effort in Asahan Regency." Dinasti International Journal of Economics, Finance & Accounting 6, no. 1 (2025): 308–14. https://doi.org/10.38035/dijefa.v6i1.3920.
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This study aims to analyze the feasibility of investment in the development of medicinal plant businesses in Asahan Regency as an effort to diversify the economy. The method used is quantitative research with a descriptive approach, including SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and PESTEL analysis to evaluate external factors that affect the business. In addition, a capital budgeting analysis was carried out using NPV (Net Present Value), PI (Profitability Index), and PP (Payback Period) to determine the feasibility of investment. The results of the SWOT analysis show that Asahan Regency has high natural resource potential and government support, although there are challenges such as limited human resource quality and infrastructure. PESTEL analysis reveals that political stability and positive economic growth support the development of the medicinal plant sector, while environmental risks and policy changes need to be watched out for. The NPV calculation produces a value of around IDR 11,636,364, indicating that this project is profitable at a 10% discount rate. The Profitability Index of 2.5 indicates investment feasibility, and the Payback Period of around 0.67 years (8 months) indicates a short time to reach breakeven. The conclusion of this study is that Asahan Regency is a suitable location for cultivating medicinal plants. Increasing human resource capacity and infrastructure development are essential to maximize investment potential in this sector. This study provides recommendations for stakeholders to improve training for farmers.
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Joshua, Danke Hasian, and Parlindungan Saragih Siallagan Manahan. "Scenario Planning Analysis for Commercial Housing Developer Company (Case Study: PT. TRIFECTA ADI PERKASA)." International Journal of Current Science Research and Review 06, no. 12 (2023): 7429–48. https://doi.org/10.47191/ijcsrr/V6-i12-02.
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Abstract :Indonesia's Law no.1 (2011) necessitates the provision of affordable housing by the government, implicating both public and private sectors. Intermediate commercial housing enterprise, PT Trifecta Adi Perkasa, navigates such a mandate amid various unpredictable elements using scenario planning. This approach involves exhaustive external and internal analyses using PESTEL, Porter's Five Forces, and Resource-based methods, viewed through a SWOT framework. This multi-phase strategy incorporates first-hand and secondary data assessing current and impending property-related issues. The process culminates in four prospective strategies and an ensuing five-year operational plan, buffering against future uncertainties.
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Ihsan, Muhammad, and Nurahma Tresani. "Strategi Pemasaran dalam Upaya Meningkatkan Penjualan (Studi Kasus: PT XYZ)." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 6 (2021): 633. http://dx.doi.org/10.24912/jmbk.v5i6.15167.
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The purpose of this study is to determine the marketing strategy of PT XYZ to increase sales. The method used in this research is descriptive using primary and secondary data which are processed based on the results of interviews with the management of PT XYZ. This research uses internal environmental analysis including Segmentation, Target and Position (STP), Marketing Function, Financial Function, Human Resource Function, Operational Function and Marketing Mix (7P), industrial environment analysis (Porter's 5 Strengths), and external environment (PESTEL). From the analysis of the company environment, it is clarified using the IE Matrix and the SWOT analysis resulting in 4 sets of alternative strategies in the SWOT Matrix. Based on data from the company's internal and external environmental factors, the IFE Matrix is 2.96 and the EFE Matrix is 3.06, then the IE Matrix is in quadrant II, where the strategic position of PT XYZ is in a position of growth and development which describes the condition of the company is growing and developing. The result of PT XYZ's SWOT quadrant is in quadrant I, where the strategy commonly used is to support aggressive growth policies. Tujuan dari penelitian ini adalah untuk menentukan strategi pemasaran perusahaan PT XYZ dalam upaya meningkatkan penjualan. Metode yang digunakan dalam penelitian ini adalah deskriptif menggunakan data primer dan sekunder yang diolah berdasarkan hasil dari wawancara dengan manajemen PT XYZ. Penelitian ini menggunakan analisis lingkungan internal meliputi Segmentasi, Target dan Posisi (STP), Fungsi Pemasaran, Fungsi Keuangan, Fungsi Sumber Daya Manusia, Fungsi Operasional, dan Bauran Pemasaran (7P), analisis lingkungan industri (5 Kekuatan Porter’s) dan lingkungan eksternal (PESTEL). Dari analisis lingkungan perusahaan, diperjelas dengan menggunakan Matriks IE dan analisis SWOT menghasilkan 4 set strategi alternatif pada Matriks SWOT. Berdasarkan data dari faktor lingkungan internal dan eksternal perusahaan, didapatkan Matriks IFE adalah 2.96 dan Matriks EFE adalah 3.06, maka Matriks IE berada di kuadran II, dimana posisi strategis PT XYZ berada pada posisi pertumbuhan dan pembangunan yang menggambarkan kondisi perusahaan sedang bertumbuh dan berkembang. Hasil kuadran SWOT PT XYZ berada di kuadran I, dimana strategi yang biasa digunakan adalah mendukung kebijakan pertumbuhan yang agresif.
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Kazakova, Nataliya, and Evgeniy Savin. "Assessment of business continuity risks of metallurgical industry organizations." Auditor 11, no. 2 (2025): 41–48. https://doi.org/10.12737/1998-0701-2025-11-2-41-48.
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The article presents trends and forecasts, assessment of threats and prospects for the development of the metallurgical sector of the Russian Federation. The key external and internal factors of the development of this industry have been identified. The following marketing research tools were used in the work: PESTEL analysis, BCG matrix, Porter's Five Forces analysis and SWOT analysis. A financial analysis was carried out, which allowed us to test the theory of the continuity of activity of companies in the metallurgical sector of the Russian Federation.
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Nurianputri, Awfa Azka, Aurellia Thania Aldina, Nourani Ayurizki, Muhammad Refi Abiyyu, and Fadi Nurrayhan Jaya. "ANALYSIS OF BUSINESS POLICY STRATEGIES ON CHICKEN WILLIAM MSMES IN BANDUNG CITY." Jurnal Comparative: Ekonomi dan Bisnis 7, no. 1 (2025): 77. https://doi.org/10.31000/combis.v7i1.13161.
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Micro, Small, and Medium Enterprises (MSMEs) significantly contribute to Indonesia's economic growth, especially in the Food & Beverage (F&B) sector, which represents 75% of MSMEs in Bandung City as of 2023. This study examines the business strategies of Chicken William MSME through qualitative methods, including interviews, FGDs, and secondary data. Using PESTEL, Porter’s Five Forces, and SWOT analyses, the study identifies challenges and opportunities. Findings highlight that product innovation, operational optimization, digital marketing, halal certification subsidies, and partner collaborations can enhance competitiveness. These strategies are also applicable to other MSMEs in the competitive F&B sector.
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Twambo, Jubert. "The Importance of Business Environmental Analysis: A Case Study of Zambian Breweries." TEXILA INTERNATIONAL JOURNAL OF MANAGEMENT 9, no. 2 (2023): 55–69. http://dx.doi.org/10.21522/tijmg.2015.09.02.art006.
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This study’s main purpose was to assess how well Zambian Breweries analysed business performance using SWOT (Strengths, Weaknesses, Opportunities, and Threats) and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analytical approaches. The methodology involved the distribution of a survey through the Google Forms platform, to which 17 respondents answered, and the collection of data utilising that survey. The results of the study were generated by the Google platforms based on the respondents’ responses. According to the study’s findings, Zambian Breweries occasionally performed SWOT and PESTLE analyses to assess the internal and external environments of the business and to assist in decision-making. The study further shows that managers at Zambian Breweries use SWOT and PESTLE analyses to weigh the advantages and disadvantages of significant choices. SWOT and PESTLE assessments can be employed for both large and small projects, to make decisions on marketing campaigns, organisational changes, the adoption of new production methods, and the introduction of new products. The analysis phase involves gathering employee viewpoints, which enhances project understanding, acceptance, and execution. To understand how a company is operating, it is essential to understand its SWOT and PESTLE analyses. In order to build strategic strategies, businesses must perform comprehensive study, which calls for the SWOT and PESTLE studies. An internal environment study and competitive advantage identification are common goals of a SWOT analysis. PESTLE analysis can be used to look at the external factors that affect the business environment. Keywords: Analysis, PESTLE, SWOT, Strategy, Strategic Management.
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Guo, Xinyu. "Research on the investment value of Oriflame based on SWOT, PESTEL and financial analysis." Highlights in Business, Economics and Management 40 (September 1, 2024): 989–94. http://dx.doi.org/10.54097/6cknkz87.
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The cosmetics industry has historically been a cornerstone of personal image enhancement, evolving alongside technological advancements and shifts in consumer behavior. Within this dynamic landscape, Oriflame, a direct selling cosmetic brand founded in 1967, has emerged as a leader in sustainability and product excellence. This study undertakes a comprehensive analysis of Oriflame's strategic positioning, employing a blend of qualitative and quantitative methodologies across SWOT and PESTEL frameworks, financial assessments, and market strategies. The findings illuminate Oriflame's robust strengths in direct selling and its diverse product portfolio, while also uncovering opportunities stemming from advancements in technology and evolving consumer preferences. However, the company faces challenges such as economic uncertainties and regulatory complexities, which could potentially impact its growth trajectory. Noteworthy successes include the implementation of digital sales models and the integration of AI technology, yet external factors like geopolitical tensions present threats to profitability. Moving forward, recommendations for Oriflame's continued growth emphasize leveraging social media for enhanced engagement and tailoring strategies to meet the unique demands of emerging markets. This study serves as a valuable resource for industry stakeholders seeking to navigate the complexities of the cosmetics market, emphasizing the importance of adaptability and strategic foresight in driving sustainable success.
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Misztal, Anna. "The sustainable development of enterprises in Poland during the war in Ukraine geopolitical and socio-economic crises – PESTEL and SWOT analysis." Optimum. Economic Studies, no. 4(114) (2023): 189–202. http://dx.doi.org/10.15290/oes.2023.04.114.11.
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Purpose – The paper’s main aim is to discuss opportunities and threats to the sustainable development of enterprises in Poland in the era of geopolitical and socio-economic crises connected with the war in Ukraine. Research method – The main research hypothesis is as follows: “Sustainable development is a chance for enterprises that want to meet market challenges and build their competitive position during geopolitical crises”. Implementing the research goal required a retrospective and critical review of selected Polish and English-language literature and the PESTEL analysis. The publication’s review was based on the Scopus, Web of Science and BazEkon databases. Results – The results of the analysis indicate that sustainable development eliminates negative phenomena in crises, prevents the degradation of the natural environment, supports social inclusion and integrates the organisation and management of economic entities. Originality / value / implications / recommendations – The added value of the paper is the use of the PESTEL and SWOT tools to assess the prospects for sustainable development of enterprises. The research results are original, up-to-date and important for the theory and business practice. Therefore, business managers should implement tasks for sustainable development, and state authorities should create conditions to support green initiatives.
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Vourdoubas, John. "The use of Chat GPT for Obesity Management in Greece: A PESTEL Analysis." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 6 (2024): 1204–12. https://doi.org/10.62225/2583049x.2024.4.6.3585.
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The treatment of obesity in Greece, which has undesired health, economic and social impacts, requires a holistic approach while the use of strategic management tools such as SWOT and PESTEL analysis can facilitate the fight against the pandemic. The use of Artificial Intelligence in several sectors has increasing applications nowadays. A PESTEL analysis has been realized using the Chat GPT instead of asking the opinion of experts and stakeholders of the healthcare industry. Chat GPT was asked to identify the main political, economic, social, technological, environmental and legal factors affecting obesity management in Greece. It was found that its quick answers were satisfactory although some additional factors which were not identified by Chat GPT have been proposed. Taking into account that the use of Chat GPT has various limitations related with its training in recent scientific advancements and information it is suggested that it should be used combinedly with human analysis for the achievement of optimum results. Our findings could be used by policy makers, experts and several stakeholders of the obesity management industry in Greece for the improvement of the policies used for treating the contemporary pandemic of obesity.
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KONDRASHOVA, N. V., and K. N. VASILEVA. "ASSESSMENT OF STRATEGIC DEVELOPMENT OPPORTUNITIES IN THE REGIONAL TELECOMMUNICATION SERVICES MARKET." Scientific Works of the Free Economic Society of Russia 230, no. 4 (2021): 346–55. http://dx.doi.org/10.38197/2072-2060-2021-230-4-346-355.
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The material of the article is devoted to the study of the potential opportunities for a company to enter the regional telecommunications market. The authors believe that the development strategy should be based on the formation of competitive advantages. T2 Mobile was an example of the implementation of the development strategy. After the transaction of consolidation of Rostelecom and T2 Mobile, it is planned to enter the markets of Sevastopol and Crimea. To assess the factors of the external and internal environment of the Tele2 organization in the developing market, PESTEL analysis and SWOT analysis were used.
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Imanulrachman, Akbar. "Developing Marketing Strategy for User-Generated Content: Study Case for Company X." Jurnal Indonesia Sosial Sains 5, no. 10 (2024): 2710–15. http://dx.doi.org/10.59141/jiss.v5i10.1470.
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This study investigates strategies to enhance user-generated content (UGC) growth for Company X, a part of Company X, to address the declining trend in UGC contributions and increasing operational costs. The study employs a qualitative methodology, including in-depth interviews with Company X users and content creators, to identify user personas, motivations, and preferences. External analyses such as PESTEL, competitive analysis, and internal SWOT analysis are used to frame the problem. The results suggest that enhancing the reward system, aligning incentives with user expectations, and improving platform engagement can increase UGC contributions. The proposed strategies aim to leverage UGC to reduce costs and boost user engagement and retention, supporting Company X’s future growth.
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Paul, Eisenberg. "Kier Group Plc: business and financial performance analysis and evaluation." International Journal of Business Management and Technology 2, no. 6 (2023): 20–42. https://doi.org/10.5281/zenodo.7655496.
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The subject matter of this paper is the analysis and evaluation of the business and financial performance of the Kier Group Plc over the three year period 2012–2014. The company is analysed against the comparator undertaking Balfour Beatty Plc and the average numbers of the UK and international construction industry. The financial analysis is performed over the range of financial ratios commonly applied in undergraduate and graduate business studies. For the purposes of the business analysis, the SWOT Model and the PESTEL Framework are used. The research reveals that due to diversified divisions and a high market share the Kier Group Plc is able to generate growing revenues, albeit at the high administrative costs and with an extending operating cycle. Further, revenue growth is not accompanied by improved liquidity. The growing social diversification among residential customers, the steady technological change and the increasing demand for sustainable construction place additional challenges to the Group.
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CONCIOIU, Nicolae. "CONSIDERATIONS ON THE STRATEGIC APPROACH TO SUSTAINABLE RURAL DEVELOPMENT." Management & Marketing 21, no. 1 (2023): 162–69. http://dx.doi.org/10.52846/mnmk.21.1.10.
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The present work consists in the strategic evaluation of the rural space and the elaboration of strategic options for sustainable rural development by involving the members of the rural community. The aim is to harmonize the development requirements of the community and environmental protection according to the European Union 2020 development strategy (European Green Deal). The research methodology adopted is the case study whose complexity required the use of qualitative and quantitative research methods to highlight the specific elements of the rural space in the Gușoeni Territorial Administrative Unit and the adoption of strategic measures for the sustainable development of the rural economy. The methodology consisted in the strategic diagnosis of UAT Gușoieni with the help of the PESTEL and SWOT strategic analysis models. The continuity of the SWOT analysis was ensured by creating the problem tree to highlight the obstacles and the objective tree to highlight the solutions regarding the sustainable development of the rural economy.
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Shintya, Rahmi Utami, and Famiola Melia. "Transforming NGO Projects into Social Enterprise." International Journal of Current Science Research and Review 06, no. 07 (2023): 4199–211. https://doi.org/10.5281/zenodo.8131710.
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Abstract : <strong>Introduction:</strong> Non-Government Organization (NGO) is Non-Profit Organization founded to create social impact without looking for profit. NGOs are generally funded through charitable donations, however, many of those sources of funds have dried up. For sustainability, NGOs need to find ways to enhance their sustainability, diversify their income source and become less dependent on donors. This research will study Global Peace Foundation Indonesia using Gap Analysis to find how to transform an NGO into a Social Enterprise and the innovation of the business model needed. <strong>Literature Review:</strong> This research benchmarks Fowler’s steps of social enterprise, Ann Mei Chang’s hybrid organization, and Burkett’s social business model. <strong>Research Methodology:</strong> This research collects primary and secondary data through interviews, FGD, and desk research. The data obtained data from the collection methods will be processed and analyzed with a qualitative approach: logic model, PESTEL Analysis, and SWOT Analysis. <strong>Result and Discussion:</strong> From the logic model of Global Peace Foundation Indonesia, can be seen that some projects can potentially be transformed into a social enterprise, and the nearest industry to those projects are Tourism Industry. Continuing the logic model analysis, PESTEL Analysis was done, and the result showed some positive opportunity in the tourism industry that relate to what Global Peace Foundation Indonesia value. As there’s a positive opportunity, SWOT Analysis was used to find the strategies to implement. Those Analyses were used to produce the Value Proposition Canvas and Social Business Model of Global Peace Foundation Indonesia. <strong>Conclusion and Recommendation:</strong> Fowler’s steps of Social Enterprise are slightly different from the transforming steps of Global Peace Foundation Indonesia. This research can be used by other field affiliates of the Global Peace Foundation and other NGOs who want to transform into social enterprises too. Future research can focus on the assigning human resource and leadership to the transformation process.
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Keller, Felipe Hatzenberger, Everaldo Luis Daronco, and Marcelo Cortimiglia. "Strategic tools and business modeling in an information technology firm." Brazilian Journal of Operations & Production Management 14, no. 3 (2017): 304. http://dx.doi.org/10.14488/bjopm.2017.v14.n3.a4.
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Many small companies active in the segment of information and communication technology demonstrate difficulties in terms of expanding their business and increasing the product and service portfolio. In this context, this study aims to apply strategic tools and business model in a micro-segment of the software industry inserted into a huge market competition and low entry barriers. A qualitative research was carried out, unfolded in three stages: initial diagnosis, which is developed in the current map of the business model and analysed in the internal and external environments through tools such as PESTEL, Porter's 5 forces and SWOT matrix; critical analysis, when opportunities for improvement were identified based on analysis of the environment and questionnaires applied to current and potential customers and; restructuring and identifying improvements, a stage that includes the redesign of the idealized business model, stipulating coefficients of importance for further start-up study, by applying cross SWOT analysis. Among the main results to new technologies, media release, complementary services and support partnerships are adapted.
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Zhu, Danyang. "The Strategic and Financial Analysis of Hermès." BCP Business & Management 26 (September 19, 2022): 733–40. http://dx.doi.org/10.54691/bcpbm.v26i.2033.
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Since the outbreak of the COVID-19 in 2019, the global economic development, including the luxury industry, has suffered a serious blow. As a leading international luxury brand, Hermès has been running their business successfully for 185 years and has just survived the crisis caused by the epidemic. It is well worth analyzing and discussing Hermès from the perspective of strategy and financial statements to provide reference and inspiration for the luxury industry and other industries that have not recovered from the negative impact of the epidemic. This article analyzes Hermès’ internal environment, external environment and strategies by adopting PESTEL analysis, five forces analysis and SWOT analysis and discusses Hermès’ financial position, results of operations and risk factors by analyzing its universal registration document. According to the strategic and financial analysis, it is apparent that Hermès was affected by the epidemic of short duration, but now it has got through the crisis and returned to strong growth.
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Liu, Yiwei. "Tesla Market Strategy Analysis in the Future." Highlights in Business, Economics and Management 40 (September 1, 2024): 941–49. http://dx.doi.org/10.54097/0qz1vs81.
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The primary focus of this article centers on conducting a comprehensive development strategy analysis of Tesla, encompassing multifaceted dimensions. The article consists of three principal sections: a brief introduction to the Tesla company, an in-depth market analysis of Tesla and its position, and a list of some problems that Tesla's supply chain faces today, and which need to be improved. The article uses leveraging analytical methodologies such as SWOT Analysis, EV trends analysis, Competitor analysis, and PESTEL analysis to detail the Tesla. Additionally, this paper thoroughly examines Tesla's problems and provides the market strategy that can make Tesla more powerful in the EV market in the future. This article will also mention the promotion strategy in China and North America in the short and long term Through this comprehensive exploration, readers are afforded profound insights into Tesla's pivotal role in the rapidly evolving automotive industry landscape, enabling them to discern the trajectory of the company's future endeavors with clarity and foresight.
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Mostafa, Hany. "SWOT and PESTEL analyses in assessing the sustainability of In-stream wetlands in Egypt." Water Science 39, no. 1 (2025): 183–211. https://doi.org/10.1080/23570008.2025.2463743.
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Karmaker, Ashish Kumar, S. M. Rezwanul Islam, Md Kamruzzaman, Md Mamun Ur Rashid, Md Omer Faruque, and Md Alamgir Hossain. "Smart City Transformation: An Analysis of Dhaka and Its Challenges and Opportunities." Smart Cities 6, no. 2 (2023): 1087–108. http://dx.doi.org/10.3390/smartcities6020052.
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Cities worldwide are experiencing rapid urbanization and an increasing population, creating a pressing need for smart infrastructure to enhance citizen services. Dhaka, the capital of Bangladesh, faces similar technological and socio-economic challenges, making it crucial to transform it into a sustainable smart city. This research analyzes the opportunities and challenges of smart cities and Dhaka through SWOT and PESTEL analyses. The study employs a fuzzy rule-based inference system in a MATLAB simulation to calculate the smart city index based on parameters such as governance, transportation, waste management, utility management, healthcare, and industrial automation. The findings reveal that good governance has the highest impact on the smart city index, followed by transportation. The paper proposes a sustainable smart city transportation framework and management technique, outlining future research directions. The proposed framework is expected to impact socio-economic, technological, and environmental aspects positively.
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Koryuhina, Catherine, and Oleksij Sorokin. "DEVELOPMENT MARKETING STRATEGY FOR RAMADA ENCORE KIEV." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(64) (June 7, 2017): 60–66. http://dx.doi.org/10.26906/eir.2017.3(64).877.
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UDC 339.138:640.41
 
 Koryuhina Catherine, Mg.oec., Mg.Phil. Assist.Prof. Oleksij Sorokin. ISMA University. Latvia. Developing Marketing Strategy for Ramada Encore Kiev. The article gives the analysis of marketing strategy of Ramada Encore Kiev Hotel, highlights the importance of marketing concept, and marketing strategy, and formulates the ways of improving the situation with the help of marketing activities.The hospitality marketing mix model is used as the theoretical basis. Besides, financial reports, international organisations statistics, SWOT analysis, PESTEL analysis and other methods are used. Nowadays hospitality is fast growing and developing industry. The aim of this work is to find suitable new advertising strategies that can make for hotel’s development.
 
 Keywords: marketing strategy, concept, improving, hospitality, theoretical issues, statistics, suggestions.
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Aprianto, Tri Nugroho S.T. "Propose Strategic Marketing Initiatives to Accelerate Market Share and Revenue of MEDTECH Company for Trauma Implant Device in Indonesia (Case Study at MEDTECH Company)." International Journal of Current Science Research and Review 07, no. 08 (2024): 6011–30. https://doi.org/10.5281/zenodo.13234256.
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Abstract : Trauma is a critical global health issue, leading to millions of serious injuries and significant fatalities worldwide, particularly from traffic accidents. In Indonesia, traffic accidents were the fifth leading cause of death in 2023, highlighting the urgent need for effective trauma care. Despite the pandemic, the trauma device market in Indonesia experienced growth, with MEDTECH’s portfolio outperforming the market but still underperforming in revenue generation. This research aims to address MEDTECH’s challenges and formulate strategies to enhance its market presence and sales performance. The study is divided into three phases: identifying core business issues, establishing a theoretical foundation using PESTLE and Porter’s Five Forces, and conducting a SWOT analysis. The PESTEL analysis revealed opportunities such as economic growth and technological advancements, and threats including local content regulations and supply chain issues. The Porter analysis suggests moderate market attractiveness due to competition and innovation needs. The STP analysis identifies key targets, including Tier 1 hospitals for advanced Variable Angle (VA) implants and Tier 2 hospitals for cost-effective Mono Angle (MA) implants. The Marketing Mix analysis highlights the need for product updates, pricing adjustments, expanded distribution, and enhanced promotional activities. To strengthen its position, MEDTECH should focus on immediate product development and market penetration strategies, while also planning for long-term local manufacturing and regulatory compliance to ensure sustainable growth in the Indonesian market.
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Huda, Nurul, Andri Hernandi, Irwan Gumilar, Irwan Meilano, and Lisa A. Cahyaningtyas. "The Strategic Development of Quality Improvement Land Data Incrementally Using Integrated PESTEL and SWOT Analysis in Indonesia." Land 13, no. 10 (2024): 1655. http://dx.doi.org/10.3390/land13101655.
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Land registration is an important program in asset legalization with the vast land resources owned by Indonesia. The reality is that there are 48 million certificated lands out of an estimated 126 million certificates throughout Indonesia, so the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN) made a breakthrough through the Complete Systematic Land Registration (PTSL) program. The grouping mechanism of the PTSL program is divided into four clusters, namely K-1, K-2, K-3, and K-4. Land parcels included in K-4 have problems, namely that they have been registered but not mapped/mapped incorrectly, so the idea of modeling the K-4 typology is needed for accelerating the improvement in land data quality (KW). The research location is in Bandung Regency, which is included in the top five land offices with the highest number of K-4 in West Java Province. This research method uses a mixed method, namely quantitative with a Slovin approach for the identification and clustering of K-4 typology and descriptive qualitative for justification of typology modeling in multiple aspects. The results of K-4 typology modeling were 128 clusters based on seven types of data criteria and obtained 4 clusters that matched the data sample, namely T-1, T-43, T-63, and T-128. The four clusters were justified against the K-4 concept in the Ministry of ATR/BPN, the FFP-LA concept, and the PESTLE framework. Dissemination of K-4 typology modeling is a breakthrough that can be implemented by the Ministry of ATR/BPN and its staff in various regions and the role of multi-concepts in this research can be an input for improving the K-4 concept that has been in effect so far.
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Afreen, Nasabi 1Assistant Professor Global Business School Hubli Bhairidevarkoppa Behind New Hyundai Karnataka India, and Ladunchi Student Global Business School Hubli Bhairidevarkoppa Behind New Hyundai Karnataka India Santosh. "Analyzing Asian paints: A study on market leadership and strategic management." Scienxt Journal of Business & Management Studies 2, no. 2 (2024): 1–21. https://doi.org/10.5281/zenodo.13626670.
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Market analyzing is a part of strategic management that involves evaluating market conditions , This Study is conducted to know the market analysis of Asian paints reveals its dominant position in the Indian paint industry, The main purpose of the study is to know the citeria contributing to market leadership of Asian paints, through a comprehensive analysis of companies competitive strategies by analytical techniques (which includes Environmental Analysis SWOT & PESTEL analysis , Porter’s Five forces). This paper seeks to provide insights into the key drivers behind Asian paint’s success and its implications for the broader paint industry. The data collected for this study was based on secondary, Articles from journals & magazines of national and international platforms, case studies were implemented as secondary data for research.
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Onyusheva, Irina, Khaing Phyu Phyu, and Aung Noe Noe. "THE ISSUE OF PRICING POLICY IN OIL AND GAS SECTOR: WHY OIL PRICES RISING." EUrASEANs: journal on global socio-economic dynamics, no. 6(19) (November 30, 2019): 30–40. http://dx.doi.org/10.35678/2539-5645.6(19).2019.30-40.
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The given article is devoted to the current issue of pricing policy in oil and gas sector. Particularly, it has been studied the factors, causes and consequences of oil prices rising. The research methodology of this paper is based on conducting the comparative analysis of existing patterns of macroeconomic development, political differences and social issues within global oil and gas industry providers. The given analysis is based on SWOT, PESTEL, cause and effect modeling, risk management techniques, as well as the five forces model by M. Porter detecting competitive advantages of the related countries. It is also implemented the systematic vision and expert assessment. Moreover, it has been considered the possible solutions and recommendations on how to improve the current global economic situation.
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Ridhwan, Iskandarsyah, and Fajarindra Belgiawan Prawira. "Proposed Marketing Strategies for CNG Product from PT Migas Hilir Jabar." International Journal of Current Science Research and Review 06, no. 07 (2023): 4315–26. https://doi.org/10.5281/zenodo.8142769.
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Abstract : The demand for fuel in Indonesia is currently on the rise due to population growth. Among the fuels experiencing increased demand is CNG (compressed natural gas), which is derived from natural gas. This surge in demand has led to intense competition within the CNG market. PT Migas Hilir Jabar is facing challenges in competing in this market, primarily due to higher product prices compared to competitors and limitations in terms of human and financial resources. At present, PT Migas Hilir Jabar has only one customer, Grand Hotel Preanger. Consequently, it is crucial for the company to analyze the reasons behind potential customers not choosing them as their CNG supplier. The research conducted employs a descriptive qualitative method and involves interviews utilizing the AIDA model. The selection of companies for this study aligns with the target market of PT Migas Hilir Jabar. The gathered data is subjected to various analytical techniques, including 4P marketing analysis, competitor analysis, consumer analysis, PESTEL analysis, SWOT analysis, and TOWS analysis. The research findings underscore the necessity for the company to enhance sales efficiency. Collaborating with strategic partners who can optimize the operationalization of CNG business, ensure the availability of supplies according to customer demand, and build brand awareness for increased recognition.
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Nofita, Vera, and Wijang Widhiarso. "Cetak Biru TIK pada Perusahaan Jasa Kontruksi Menggunakan Metode Ward and Peppard." MDP Student Conference 2, no. 1 (2023): 612–17. http://dx.doi.org/10.35957/mdp-sc.v2i1.4488.
Full textAbstract:
Bisnis merupakan aktivitas yang dilakukan guna mendapat keuntungan dengan tindakan serta usaha yang telah digarap, saat ini bisnis apapun memerlukan teknologi serta strategi yang cermat demi menyokong keberhasilan bisnis tersebut. Penelitian ini bertujuan untuk mempresentasikan pandangan bisnis pemilik perusahaan PT. Musi Karya Teknik terhadap visi misi perusahaan agar dapat dikonkretkan, dengan menghasilkan beberapa arahan atau pendapat yang dapat dipertimbangkan oleh perusahaan. Dengan permsalahan yang ada baik situasi bisnis serta seluruh sarana prasarana perusahaan penulis menetapkan dan memilih Perencanaan Strategis Sistem Informasi dalam penyelesaian masalah yang terdapat pada PT. Musi Karya Teknik tersebut. Penelitian ini pula menggunakan metode Ward and Peppard dengan memanfaatkan tools berupa gap analysis, SWOT, CSF, PESTEL, Four Corner Analysis serta Mc Farlan Strategic Grid. Penelitian ini diharapkan dapat menghasilkan usulan strategi sistem informasi pada PT. Musi Karya Teknik untuk kedepannya.