Relevant bibliographies by topics / PESTLE analysis / Dissertations / Theses
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Dissertations / Theses on the topic 'PESTLE analysis'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Veselý, Lukáš. "Podnikatelský záměr pro založení poradenské firmy v oblasti mystery shoppingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225300.

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This master's thesis deals with a business plan for establishment of mystery shopping consulting company. The theoretical part of the work describes theoretical background needed for the development of the business plan. Theoretical background of the mystery shopping is also described. The practical part of the work contains analyses of internal and external environment of the new venture. Based on the theoretical background and on the results of the analysis the new business plan is introduced.
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Tomková, Markéta. "Podnikatelské prostředí Nového Zélandu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196958.

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The thesis examines business environment of New Zealand. The aim of the thesis is to conduct a situational analysis of the business environment through PESTLE analysis, which is necessary for successful market penetration and elimination of the related business risks. Another goal is to verify the hypothesis, that New Zealand business environment is perspective for Czech economic subjects. Possibilities of Czech subjects to be economically active on the local market will be analysed in the last chapter. The thesis should serve as a complex source of information for Czech businessmen, exporters and investors, who are or intend to be economically active in New Zealand.
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Oshchebska, Sofiya. "Potential of Africa for Automotive." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197283.

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This thesis is dedicated to the estimation of the potential of African continent for the automotive market entry. The work starts with the introduction of key internationalization, market assessment and market entry theories. Author then conducts a general analysis of automotive industry and evaluates the competitive forces that are shaping it nowadays. The research continues with the identification and evaluation of key drivers of Africa's future growth. Final practical part of the thesis is presented in the form of comparative study of four African countries: Egypt, Morocco, South Africa and Tunisia, that according to the author present the highest market potential for automotive in Africa. Country comparison and ranking is conducted by the application of PESTLE framework. In the end Egypt is identified as a preferred country and a list of recommendations on the automotive market entry strategy for Egypt is provided.
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Fuchsová, Natálie. "Návrh rozšíření marketingových aktivit vybrané společnosti na německém trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443119.

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This diploma thesis deals with a proposal for expanding the marketing activities of a selected company on the German market. The paper is divided into three parts. The first part describes the theoretical basis of the thesis related to the topic. Subsequently, in the second, analytical part, the selected company is introduced and analyzes of the external and internal environment are performed, on the basis of which proposals for the expansion of marketing activities of the selected company are then determined in the third, design part.
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Sítková, Lucie. "Analýza rizik společnosti Alca plast, s.r.o." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-232868.

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This master´s thesis is focused on the analysis of risks. It is important that companies implement preventive identification and analysis of risk and eliminate these risks. In this thesis will be performed analysis of the company, identifying the risks that resulting from the analysis and design of measures to reduce certain risks.
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Končír, Oliver. "Identifikace rizik podnikatelského subjektu pomocí vybraných metod ekonomické a strategické analýzy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-318549.

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This master´s thesis is focused on the analysis of risks, nowadays it is important that companies implement preventive identification and analysis of risk and eliminate these risks. In this thesis will be performed selected analyzes of the company, identyfying the risks that resulting form the analysis and design of measures to reduce certain risks.
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Nosálková, Kateřina. "Marketingová strategie vybrané firmy se zahraničními produkty na českém trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-386754.

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Cílem této diplomové práce je vypracovat návrh, který povede ke zlepšení marketingové strategie (komunikace) prodeje produktů od firmy BluePlanet, LLC. Vybraná firma se zabývá prodejem čističek odpadních vod. Teoretická část práce je zaměřena na teoretická východiska marketingových služeb, marketingové komunikace, komunikačního mixu a jeho nástrojů. Dále jsou popsány nástroje sloužící k analýze prostředí. V analytická časti práce bude představena firma ECOCLEAN+ spol. s r.o. a charakterizován marketingový mix. Práce pokračuje analýzou prostředí a analýzou dosavadního stavu marketingové komunikace. Poslední část práce zahrnuje návrhy na zlepšení marketingové strategie firmy a zhodnocení efektivnosti návrhů.
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Bukáčková, Kristýna. "Management rizik ve strojírenské firmě." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-233203.

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The aim of the diploma thesis is to provide a complex analysis of risk management in engineering company EST Stage Technology a.s. In the first part of the thesis, the research study focused on the risk management from the economic and technical point of view was conducted. The next chapter deals with case study including the description of mentioned company, considering the history, business sector and selected economic indicators. In this part, PESTLE and SWOT analysis is also performed. Further part provides the analysis of profitability, liquidity, activity and debt indicators. The following chapter describes the process of industrial contract solution. The last part of the diploma thesis deals with the failure mode, effects and criticality analysis (FMECA). The detailed analysis of failures, which can arise in various phases of contract solution, is provided. The causes and consequences of that failures are also mentioned, while the measures lowering the risk of particular failure to acceptable level are suggested.
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Repčíková, Andrea. "Marketingový plán vybraného podniku cestovného ruchu – reštaurácia Aura." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262220.

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The subject of the presented Master´s thesis is to create a marketing plan for the restaurant located in Slovakia, namely restaurant Aura. The thesis is divided into two parts. The first part is theoretical with definition of the basic termonology of marketing planning. The second part presents a specific marketing plan which includes, among other things PESTLE analysis of the Slovak Republic, analysis of the internal environment of the company and finally determining marketing goals and marketing strategies to achieve them.
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Polišenská, Lenka. "České podnikatelské prostředí z pohledu německých investorů." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196948.

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The aim of this thesis was to evaluate the Czech business environment, to determine its specifics, strengths and weaknesses including addition of the point of view of German investors. The method of situation analysis of the particular factors, which determine the business environment, with addition of the surveys of ČNOPK based on questionnaire examination, that are regularly done by this institution for several years, and of the individual interviews with the representatives of the firms of German investors or institutions acting in the field of German-Czech economic cooperation, was used to reach this aim. This thesis should be the source of information for the future entrepreneurs on the Czech market, above all for potential German investors.
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Serednycká, Oksana. "Zhodnocení finanční situace podniku a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224517.

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This master’s thesis deals with evaluating the financial situation of a company BASCOTRANS s.r.o. between 2006 and 2010 with selected methods of financial analysis. The main goal of this thesis is to analyze the financial situation of the company, to compare it with selected competitors and then propose possible way to improve it. The first part describes selected methods of financial and strategic analysis, which are later used in the analytical part. The final part consist of own suggestions to improve financial situation and management of the company.
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Marečková, Tereza. "Spokojenost zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377376.

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The master thesis is focused on customer satisfaction of the selected facility. Proposals of customer satisfaction are based on partial analysis. The first part of the thesis is focused on a theoretical basis. The second part is analytical and is focused on current state of the company and its evaluation through external and internal environment analysis. Last part of the thesis contents proposals to increase customer satisfaction.
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Kavková, Renáta. "Identifikace rizik webového studia pomocí vybraných metod ekonomické a strategické analýzy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382689.

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The subject of the diploma thesis is the analysis of Poski.com, s.r.o. Risk identification and proposal of measures. The work is divided into four parts. The first part focuses on the theoretical basis of work. The second part puts theory into practice using the given methods and analyzes. This followed by results assessment by risk analysis and RIPRAN method. The last part discusses appropriate measures.
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Černý, Radim. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377388.

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The diploma thesis focuses on evaluation of the financial situation in the selected company in the period 2014-2016 and proposals to its improvement. It contains a theoretical framework, a characteristic of a specific company, a strategic analysis of its current situation including an analysis of its financial condition and the resulting proposal for improvement of current situation.
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Dědinová, Kamila. "Specifika podnikatelského prostředí v Rakousku a možnosti uplatnění českých subjektů na tomto trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-82040.

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The aim of this thesis was to analyse business environment in Austria and to evaluate the possibilities for Czech entrepreneurs and Czech job applicants on this market. The business environment in Austria was analysed on the basis of PESTLE analysis. I have carried out a questionnaire survey for comparison of business and working environment. I have conducted two interviews in order to gain information about possibilities of consultancy for Czech entrepreneurs entering Austrian market. This thesis is intended for future entrepreneurs, who would like to enter the Austrian market and for people, who would like to be employed in Austria.
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Borůvka, Tomáš. "Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443029.

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The diploma thesis is focused on the evaluation of the financial performance of the SAPELI corporation using the benchmarking approach. First part of the thesis deals with theoretical knowledge and concepts for a given issue. Second part includes the introduction of SAPELI corp. and its rivals. The benchmarking itself and the SWOT analysis are also implemented here. The last part of the thesis includes summary of gathered information followed by suggestions and recommendations with aim to improve financial and business situation of the corporation.
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Tesařová, Taťána. "Hodnocení ekonomické situace vybrané soukromoprávní korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-378005.

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This diploma thesis deals with the evaluation of the financial situation of company PBS INDUSTRY, a. s. in years 2012–2016. The first part of the thesis defines the theoretical basis, which has been utilized in the analytical part of the thesis. The theoretical part defines the basic terms, indicators and methods. In the analytical part a strategic and financial analysis is carried out. Based on the findings, measures are proposed to alleviate the identified.
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Ščurkevič, Marek. "Hodnocení finanční situace mezinárodně působícího podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443147.

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This master’s thesis focuses on evaluation of the financial situation of the internationally operating company Kiwi s.r.o. and suggestions for its improvement. After the introduction into this thesis, I will determine the main goal together with the sub-goals to which I will aim. In the next part, I will focus on the theoretical basis from which all of the chosen methods of financial analysis are based on. Subsequently, using these methods, I can evaluate in the analytical part, what is the financial position of Kiwi s.r.o. And after that in the last part, based on my data, I will present proposals to improve the financial situation.
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Memari, Mashan. "Risk management in developing countries." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-9919.

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My thesis will focus on risk management practically in developing countries. In this research study, first a literature review about the concept of risk management and its concerns is provided which is the output of extensive review of resources such as journal papers, books and research studies. Then a case study will be reviewed in Iran which is considered as a developing country. In this step, the researcher attempts to extract needed information for her research based on the theory of frames. After gathering needed information the findings which are extracted from practical environment are compared to the academics material to answer the questions which are defined in the primary steps. Meanwhile, the main purpose of this study is reviewing the conditions of work environment in developing countries and extract main concerns and compare them to the standards, methodologies and tools and techniques of risk management to improve the efficiency and effectiveness of using these tools in performing risk management in developing countries.
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Fidrmucová, Markéta. "Analýza firmy pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223588.

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This Master’s Thesis analyzes the S&K LABEL company. It is a printing company that is engaged in the manufacture of self-adhesive labels. The thesis is a description of external and internal environment of company. Based on an evaluation of each analysis, proposals for improvement in the company are also provided.
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Král, Vojtěch. "Identifikace rizik podnikatelského subjektu v oblasti stavebnictví pomocí vybraných metod ekonomické a strategické analýzy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-318550.

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The subject of this master's thesis is analysis of Figarostav s.r.o. company, identification of risks and proposing provisions for reduction of them. The thesis is divided into four parts. The first part analyzes current situation and provides theoretical principle. The next part uses methods of economics and strategic analysis. The third part evaluates the results of the analysis and analyzes risks using the RIPRAN method. The last part discuss suitable provisions of the identified risks.
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Drápelová, Zuzana. "Marketingový audit IMI Hydronic Engineering pro český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-202053.

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The main objective of this thesis is to execute a marketing audit of IMI Hydronic Engineering at the Czech market in order to identify problem areas and opportunities, define key performance indicators (KPI) and follow recommended procedures to improve marketing performance of this company and increase the efficiency of the company as a whole. Marketing audit is a comprehensive analysis of the company and its surroundings, which does not contain only simple analysis of the current situation of the company but also the draft measure. Marketing audit in this thesis is carried out based on the methodology described in the theoretical part and consists of the analyses of six interrelated parts. The first part of the audit (audit of marketing environment) analyzes the external environment of IMI Hydronic Engineering realized through PESTLE analysis and Porter's five forces analysis. The following five sections are focusing on internal environmental audit of this company. These parts of the audit are: audit of marketing strategy, audit of marketing, audit of marketing systems, audit of marketing productivity and audit of marketing functions. The results are summarized in complex SWOT analysis. Recommendations, proposals for amendments, strategies, objectives and KPIs are listed in the conclusion.
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Lněnička, Jiří. "Využití metod Competitive Intelligence pro malé a střední podniky." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124725.

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This thesis deals with the possibilities of using methods of Competitive Intelligence for Small and Medium Enterprises. The main objective is to analyze how a particular business entity can apply the Competitive Intelligence methods. Sub-targets were set to achieve the primary goal of this diploma, among which belong describing theoretical aspects of Competitive Intelligence, characteristics of business environment in the selected segment, analyzing possibilities of using methods of Competitive Intelligence in the segment and designing applicable methodology of its usage for particular entity. The benefits of this work are mainly the mapping of external environment and its influences on the organization and subsequent proposal of how to use information resources for the specific needs of the company and its leadership in the decision-making process to maximize the company's market potential and resistance to adverse influences.
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Zelenka, Martin. "Marketing obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205553.

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The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusions of the analysis led to specific steps, which helped to improve the situation of the company. Proposals of new marketing activities have become the real future plans.
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Partlová, Jana. "Hodnocení ekonomické situace vybrané soukromoprávní korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399661.

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This thesis deals with the analysis of VENTILÁTORY, s.r.o. 2013-2017. The selected methods of economic and strategic analysis evaluate the internal and external environment of the company and its financial situation. Based on the results obtained from the analyzes, measures have proposed that lead to the improvement of the identified status.
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Bocková, Kateřina. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417403.

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The diploma thesis is focused on the analysis of a chosen company POL, a.s., which operates in the printing industry.. The overall company´s situation is evaluated thanks to the chosen analytical methods which investigate inner and outer company´s surroundings. The suggestions and recommendations leading to the improvement of the observed situation are formulated on the basis of the analyses
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Zemková, Kateřina. "Hodnocení ekonomické situace zvolené korporace (soukromoprávní nebo veřejněprávní) pomocí vybraných metod a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443005.

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This master’s thesis deals with the analysis of a selected business entity, which is the ZUBR brewery, a. s. With the help of analyzes examining the internal and external surrounding of the company will be determined the current situation of chosen company. Based on the performed analyzes will be developed proposals to improve the current situation.
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Mačto, Daniel. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357011.

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Diplomová práce je zaměřena na analýzu vybraného podnikatelského subjektu. Na základě zkoumaných analytických metod vnějšího a vnitřního prostředí podniku je zhodnocena celková situace podniku. V závěru práce jsou uvedeny návrhy a doporučení na zlepšení stávající situace.
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Ondroušek, David. "Hodnocení ekonomické situace zvolené soukromoprávní korporace pomocí vybraných metod a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-383560.

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This diploma thesis deals with the evaluation of the economic situation of the company REX s.r.o., using selected analytical methods which analyze the internal and external influences, evaluate the overall situation of the company. These methods are supported by a financial analysis that will give you an overview of the financial situation. Based on the results, proposals are made to improve the state of the company.
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Kökény, Antonín. "Posouzení ekonomické situace společnosti a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400062.

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The diploma thesis focuses on the financial evaluation of the situation of the selected company in the period 2015 - 2017. The methods of strategic and financial analysis are used to assess the financial health of the company. Based on the analyzes, measures are proposed to improve the financial situation of the company.
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Vostarková, Šárka. "Strategická analýza s důrazem na klíčové faktory úspěchu pro založení nové společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114226.

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This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied to the selected company, in this case to the elementary school.
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Svojanovská, Iveta. "Analýza firmy vybranými metodami." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223697.

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This Diploma Thesis deals with an analysis of the company made by selected methods. External environment of the company is analysed using PESTLE analysis and Porter’s five-factor model. The internal environment is analysed by means of Kralicek Quick test and Fundamental analysis. SWOT analysis represents opportunities and threats of the external environment with the strengths and weaknesses of the company. The proposal of betterment of the company’s economic management is designed on the basis of the SWOT matrix.
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Kolinger, Martin. "Možnosti využití otevřených dat pro Competitive Intelligence." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204067.

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The diploma thesis addresses the issue of open data in relation to the scientific field of Competitive Intelligence. The focus is primarily on assessing the impact of open data in connection with the corporate sector and the number of obstacles that arise when obtaining data made accessible by the public sector. The main objective of the work is to provide the reader with clear information about the level of development of the public sector and the perception of openness by the corporate environment on a national and international scale, and the positive and negative impacts that accompany the process of opening the data. This, therefore, helps to acquire complex knowledge of the development and current level of the open data initiative. The objective was achieved by exploring the environment and conducting a survey in the corporate segment of small and medium-size companies engaged in software development, which via the applications they created, became notional propagators of the idea of public sector openness among ordinary citizens. Researched and obtained information, along with the conducted survey and questionnaire, as well as an analysis of the PESTLE environment - thus resulting in discovering the circumstances that influence the development of the issue of open data in the public sector and the possibility of their use by the private sector - provide the major contribution to this thesis. The first part of this thesis deals with the basic terms and principles of the examined sector, including a detailed description of various frameworks and the mutual relationships between the terms. The following part adds some information from the legislative environment on a national scale and outlines the issue of open licenses and the relations between them. The next part of this diploma thesis offers a closer look into the field of open data, principles of disclosure, life-cycle, benefits and the risks that accompany this initiative. Finally, to make the thesis complete, a few examples were added. The final part of the thesis includes a discussion on the impact of open data on the corporate sector in relation to the CI sector and an analysis of the attitudes of the corporate sector towards the level of openness of the public sector by conducting a questionnaire survey. The result of the analysis includes the findings on the attitudes, conditions and needs of the corporate sector towards the public sector in regard to access to open agendas. The data obtained can, for example, be used as supporting material for further investigation.
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Holec, Marek. "Analýza rizik lokálního a globálního prostředí vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241344.

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This thesis analyzes the risks of global and local business environment . The paper shows the actual state of the environment and the associated risks . The risks greatly influence the success of businesses and it is necessary to know them and understand how to respond . Inaction against risks can lead to bankruptcy of the company . In the practical part is an analysis of the certain company. The result of the analysis is to evaluate the state of the company and choose the right strategies to achieve goals.
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35

Hajtmar, Adam. "Podnikatelský záměr - zavedení nového výrobku na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443019.

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The diploma thesis is focused on the elaboration of a business plan for placing a product on the market. It is a robotic device for the maintenance of single-wheel rails. The equipment will be placed on the Czech market by companies that will be newly created for this purpose. The business plan will be based on experience from joint machine research as well as relevant analyzes. The plan is therefore aimed at the company successfully completing its entry into the Czech market.
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36

Rybová, Zuzana. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316903.

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This diploma thesis deals with evaluation of the financial situation of the company ABC, a.s. from 2011 up 2015. The diploma thesis is divided into three main parts. The first part contains the theoretical knowledge from the professional literature that is subsequently applied to the company analysis. The company is introduced in the second part and there is also performed the strategic and financial analysis with the help of the selected methods. In the last part there are suggested the measure on the basic of the results of the analysis that should lead to the improvement of the existing financial situation of the company.
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37

Čuperová, Lenka. "Hodnocení ekonomické situace vybrané soukromoprávní korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377591.

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This diploma thesis deals with evaluation of the financial situacion of the company ABC s.r.o. from 2013 up 2015. The diploma thesis is divided into three main parts. In the first part is mentioned the theoretical knowledge from the prefessional literature. According them there are processed the financial analysis of the company. The company is introduced in the second part and there is worked up the financial and strategic analysis. In the last part there are suggested the measure on the basic of resuls that should lead to the improvement of the existing financial situation and long-term stability of this company.
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38

Matušů, Romana. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402148.

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The Diploma´s thesis is aimed at analysis of a selected company KAROSERIA, a. s., which specializes in renting its own real property. This thesis includes analyses of PESTLE, Porter´s 5 forces model, “7S” analysis, selective methods and indexes of financial analysis and SWOT analysis. The last part of this diploma thesis provides suggestions for improvements.
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39

Horák, Jan. "Rozvoj značky vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416900.

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This master’s thesis analyses a brand of selected company Engineering Test Institute, public enterprise (SZU), which offers services of testing, inspection and certification. Theoretical part of the thesis is focused on literature research of marketing and branding theories. The key part is the analytical part, which contains a detailed analysis of the current state of the brand "Engineering Testing Institute". The thesis also contains a questionnaire survey focused on both the internal environment of the company and its customers. The research is followed by a final part with possible suggestions on how to further develop the brand.
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40

Lhotská, Lenka. "Analýza ELMART s.r.o. pomocí vybraných metod a návrhy na zlepšení zjištěného stavu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241215.

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This thesis is aimed at analysis of a selected company – ELMART s.r.o. The goal of the thesis is to formulate recommendations based on results of performed analyses and to suggest measures for improvement of the current state. Among the chosen methods of analysis are: PESTLE analysis, fundamental analysis, Kralick Quicktest, ratio analysis and SWOT analysis. The thesis is divided into a theoretical part, in which the characteristics of the chosen analysis methods are explained, and a practical part which deals with their processing. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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41

Pfefferová, Zuzana. "Návrh marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224456.

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The thesis aims to achieve competitive business by handling marketing strategy. The proposed marketing strategy process based on evaluation of the current situation and opportunities for implementation.
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42

Hlaváčková, Kristýna. "Podnikatelský záměr - založení Hookah baru." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416866.

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This diploma thesis deals with the creation of a business plan for setting up an hookah bar. The thesis consist of several parts – theoretical, analytical and practical. In the theoretical part, the basic term and definitions are described and defined. In the analytical part is analyzed the current situation in the market using theoretical knowledge and the practical part is the whole realization of the business plan itself.
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43

Teinerová, Marcela. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417405.

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This diploma thesis deals with the evaluation of a selected corporation and proposals for its solution. The first part of the thesis describes the theoretical basis of individual analyses and this part serves as a theoretical basis for their processing. In the second part of the work, the characteristic of the selected subject is given and according to the knowledge from the theoretical part, several analyses examining the current state are performed. Based on the results of the analyses, there are developed proposals which lead to improving the financial situation of the company.
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44

Holländerová, Petra. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319200.

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Diplomová práca je zameraná na analýzu vybraného podnikateľského subjektu Oknoplast Slovensko, s. r.o. Na základe skúmaných analytických metód vnútorného a vonkajšieho prostredia podniku je zhodnotená celková situácia podniku. Pomocou Králičkovho Quick testu je zhodnotená finančná situácia podniku. V závere práce sú uvedené návrhy na zlepšenie momentálnej situácie.
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45

Sádovská, Kateřina. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod a návrhy na zlepšení zjištěného stavu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241170.

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The Masters thesis is focused on analysis of the selected company PKS okna a.s. The overal situation of the company is assessed, based on examination of its external and internal environments. Its financial situation is evaluated using Kralicek Quick test. The conclusion is that there are suggestions of improving the current situation.
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46

Filásek, Adam. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416816.

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The master´s thesis deals with economic and financial analysis and evaluation of the MND a.s. company using modern methods and tools. The theoretical part of the thesis contains literary research, which focused on theory associated with the economic and financial analysis. The analytical part consists of company presentation, economic and financial analysis. The final part of the thesis contains suggestions and recommendations that could improve the financial status of the company.
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47

Zoufalá, Kamila. "Analýza "1.Geo, spol.s.r.o. - geodetické práce" vybranými metodami." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225312.

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The diploma thesis deals with the analysis of the company 1. Geo, spol. s r.o., which belongs tosmall-size companies. In the theoretical part basic concepts are clarified. The analytical part deals with the analysis of the current state of the company. Different types of analyses were realized. On the basis of the findings, several solutions leading to the improvement of the current state are proposed.
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48

Žabka, Michal. "Hodnocení ekonomické situace zvolené korporace (soukromoprávní nebo veřejněprávní) pomocí vybraných metod a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443004.

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This diploma thesis deals with the evaluation of the economic situation of the selected corporation and provides suggestions for its improvement. The first part of the thesis describes the theoretical basis of individual analyzes, which serve as a theoretical basis. In the second part of the work, the characteristics of the selected subject are given and according to the findings from the theoretical part, several analyzes examining the current state are performed. In the third part, based on the results of individual analyzes, suggestions are made to improve the identified situation of the company.
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49

Buchanec, Adam. "Strategie rozvoje rodinného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416783.

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The master thesis is focused on strategy of development of family business company Ing. Ján Buchanec Technik, which is trading company. In the first part of the master thesis there are theoretical notes. In the second part there are introduced characteristic of company, individual parts of strategic analysis and evaluation of the results of these analysis. The last part concern recommendation, which should have a positive impact on the further development of the family company.
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50

Vilímek, Martin. "Strategická analýza společnosti AGOS Stavební, a.s. Pelhřimov." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201687.

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This Master´s thesis deals apply strategic analysis on construction company AGOS stavební a.s. Pelhřimov. Thesis goal is to evaluate the situation of the chosen company within the business environment in which is the business located. Fundamental of thesis is applying PESTLE analysis, Map of competitive groups, Porter five forces analysis, Analysis of internal resources and key success factors, SWOT analysis and evaluation of whole situation.
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