Dissertations / Theses on the topic 'Petroleum – South Africa – Marketing'

Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011
The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as international ownership of competitor companies, play a role. In order to maintain a competitive advantage, the role of brands in the context of convenience is important, as brand recognition makes decision-making simpler for consumers who are in a rush. It is hence deemed expedient for forecourt retailers to understand customer satisfaction drivers, such as quality, service and convenience (Molefi, 2007). The current research focuses on the Engen Western Cape Quick Shop network, and in particular, investigates the possible reasons, namely growth rates, product offering, location, and customer service, for performance compared to the national average. A questionnaire/survey was conducted to determine the demographic characteristics of customers as well as the factors that influence their propensity to utilise Engen Quick Shops. This research was intended to provide Engen Petroleum Limited with data and information to enable the Western Cape Convenience dealer network to not only grow at the national average, but also to position itself at the forefront of the Convenience Store market.

Thesis (MEng)--University of Stellenbosch, 2001.
ENGLISH ABSTRACT: The trends in worldwide fuel consumption and availability were studied, these indicated a bigger growth in gaseous fuel use than that of crude oil over the last decade. The economics (cost of converting and running vehicles on LPG) were studied and compared with those of petrol and diesel fuels. The government's approach to LPG taxation and the structure of the fuel price was also considered in an attempt to foresee what the future holds for LPG use in the motor industry. Gas fuelling systems that are currently available were studied and briefly described. The information obtained from the background study was used to help in the conversion of a two litre petrol engine. The engine was equipped to run on petrol Injection, liquid phase LPG injection and LPG carburettion. In-cylinder pressures, exhaust emissions and fuel consumption were amongst the parameters that were recorded for each fuel. The in-cylinder pressure measurements were used to study the combustion characteristics of petrol and LPG. Computer modeling was also used to investigate the trends that were recorded and this gave valuable insight into the different combustion characteristics of each fuel and the effect of gaseous versus liquid supply. For the passenger bus market a 12 litre 6 cylinder diesel engine was converted to LPG operation only. This required several changes to the pistons, cylinder head, inlet manifold and the addition of an electronic ignition system. Some changes had to be made to the squish characteristics of the pistons to make it suitable for homogeneous fuel air mixtures. The reasons for this were studied and described. Dynamometer tests revealed inadequacies in the ignition system that still need to be addressed before the engine can be built into a bus. Recommendations are made as to best utilize LPG in the South African Automotive industry, so as to improve public transport and air quality in some of our cities.
AFRIKAANSE OPSOMMING: 'n Studie van tendense in wêreldwye energieverbruik en besikbaarheid is gedoen. Dit het aan die lig gebring dat die groei in die gebruik van gasagtige brandstowwe in die laaste dekade die van ru-olie oortref het. Die lewensvatbaarheid van Vloeibare Petroleum Gas (VPG) voertuie, ombouing sowel as lopende koste, is bestudeer en vergelyk met die van Petrol en Diesel voertuie. Die regering se benadering tot belasting op VPG en die struktuur van die brandstofprys is ook ondersoek om te bepaal of die gebruik van VPG in n groter skaal as tans lewenvatbaar is. Vir tegniese agergrond is gas aangedrewe voertuie wêreldwyd bestudeer om te sien watter brandstof-voorsiening stelsels en enjins gebruik word. Die verskillende stelsels word bondig beskryf. Hierdie inligting is onder meer gebruik in die ombouing van n twee liter petrolenjin na VPG. Die enjin is toegerus om op beide petrol en VPG te loop terwyl die VPG in gasfase met behulp van 'n vergasser of as vloestof deur brandstof inspuiting toegedien kon word. Ontbrandingskamerdruk, uitlaatgasse en brandstofverbruik is van die parameters wat tydens toetse gemeet is. Die ontbrandingskamerdukmetings is gebruik om die verbrandingskarakteristieke van elke brandstof te bepaal. Nagebootste verbrandingstempos is in n rekeraarprogram gebruik om verskillende verbrandings karakteristieke wat gemeet is te ondersoek en tendense te bevestig. Vir die swaarvoertuigmark is 'n 12 Liter diesel enjin ombebou na VPG gebruik. Die dieselpomp en inspuiters is vervang met elektroniese vonkontsteking en vonkproppe. Die verbrandingskamer moes verander word om spontane verbranding tydens samepersing te voorkom. Die redes hiervoor is ondersoek en beskryf. Dinamo toetse het tekortkominge uitgewys in die elektroniese vonkontstekingsstelsel wat nog nie ten volle aangespreek is nie. Aanbevelings is gemaak om die toenemende gebruik van VPG as motorvoertuigbrandstof in Suid Afrika aan te bevorder om sodoende beter gebruik te maak van die beskikbare energie uit ru olie en ander bronne. Aanbevelings is ook gemaak ten opsigte van die gebruik van VPG in openbare vervoer en verbetering van lug gehalte in sommige stede.

This research was aimed at employing the broad use of petrophysical analysis and reservoir modelling techniques to explore the petroleum resources in the sandstone units of deep marine play in the Bredasdorp Basin.

Thesis (MTech (Electrical Engineering))--Cape Peninsula University of Technology, 2012.
Electric motors consume over 60% of the world's generated electricity. In South Africa approximately 65% of the energy generated is consumed by electric motors (Niekerk, 2009). About 95% of motors in use in South Africa are Standard-Efficient Motors (SE-motors) that operate at an average efficiency of 84% to 90%, depending on the size of the motor and the load driven by them. High-Efficient motors (HE-motor) run at an efficiency of 2% to 8% higher than that of SE-motors. In recent years, a drive to replace SE-motors with HE-motors has been promoted for the purpose of Demand Side Management (DSM). The rationale of using HE-motors as a tool of DSM is to harness a small difference in operating efficiency per motor, which can result in a huge reduction in electricity consumption, depending on the number of HE-motors that will replace SE-motors. Reducing the demand for electricity is the key driving factor for DSM in South Africa, so as to relieve the already stressed power generation capacity. Other consequential factors of DSM are to reduce the amount of pollutant gases emitted into the atmosphere. To the electricity users DSM will be a great incentive, as reduced consumption of electricity will decrease the amount of money spent on electricity. Much has been written on the ability of HE-motors to reduce electricity consumption, cost of electricity and global pollution. ESKOM has even demonstrated the faith they have in these motors by giving rebates to motor users who are willing to exchange their existing SE-motors with new HE-motors. The rebates are paid by ESKOM through a newly established DSM program. However, it must be mentioned that savings through HE-motors is not a perfect guarantee. HE-motors have inherent design limitations that may inhibit the saving of energy. To achieve higher efficiency, HE-motors are designed to operate on a smaller slip that consequently increases their speed compared to that of SE-motors (Cheek et al., 1995). Higher rotor speed impacts energy saving abilities of HE-motors when they are used to drive fans, pumps and compressors, normally referred to as centrifugal loads. An increase in speed results in a proportional increase in flow. Power consumed by a motor goes up as a cube of the speed, and the flow rate increases linearly with speed. Motor loads in the petrochemical industry are generally centrifugal, and that is why this thesis focuses on refineries.

This thesis essentially constitutes an analysis of laws designed to protect the marine environment from the pollution arising from the exploitation of offshore oil and gas reserves, Chapter 2 addresses not only the origin and nature of oil and gas, but also the techniques employed in surveying for and producing these energy forms. Chapters 3 and 4, in turn, outline the history of offshore operations in South Africa and the UK, respectively, with regard, inter alia, to the location, size and economic significance of these operations. In order to properly address the South African legal framework's failure to adequately regulate pollution arising from offshore upstream operations, an explanation of the nature and forms of such pollution must first be set out. Chapter 5 analyses the concept of pollution from a legal perspective, while also giving detailed consideration to the various forms of pollution that may arise at each of the three stages of offshore oil and gas operations, which are surveying, drilling and production, and decommissioning. Chapter 6 has a dual focus. Firstly, it discusses particular environmental principles that underpin the development and application of environmentally orientated laws. Secondly, it considers various regulatory techniques and their suitability to environmental regulation of the offshore industry. Chapter 7 provides a detailed overview of the international legal framework applicable to offshore oil and gas operations. Chapters 8 and 9 consider the aspects of the UK's and South Africa's domestic legislation that provide for the environmental regulation of offshore oil and gas operations. Both chapters are structured so as to identify enviro-legal considerations relevant to each stage of offshore upstream operations. Both also contain critiques of the manner in which the relevant South African environmental law compares to that of the UK. To this end, legal lacunae and differences in regulatory approaches are identified and various suggestions are made for improving the current South African state of affairs. An argument is submitted for the formulation of a statutory solution to the South African predicament, particularly by means of the promulgation of an entirely new Act specifically designed to regulate the country's rapidly escalating offshore oil and gas industry.

The Falkland Islands, located in the SW of the South Atlantic Ocean form the only emergent part of a large continental shelf area, the Falkland Plateau. It has long been known since the work of Adie (1952a,b) that the predominantly Devonian and Permian aged onshore strata probably form the missing SE quadrant of the Karoo Basin of South Africa. Until recently relatively little work has been implemented to confirm this beyond doubt. This study provides additional evidence for such origins through comprehensive sedimentological analysis of onshore Permian exposure in the Falkland Islands with a view to providing a robust stratigraphical framework based on sedimentological data, ichnofacies and petrography. Extensive Falkland Islands fieldwork was complemented by similar work in the Sierras Australes, Buenos Aires Province, Argentina, and in Ecca Pass in South Africa to enable comparisons of the Permian stratigraphy. The Falkland Islands stratigraphic succession represents a post-glacial basin-filling episode representing a passage from a deep underfilled to a filled basin. Deposition occurred within a foreland basin. The results indicate a close correlation between the sedimentology and stratigraphy of South Africa and the Falkland Islands, between which stratigraphic units may be correlated at a member level. The Falkland Islands and South African successions are closely comparable in terms of petrographic trends implying a similar provenance. Strata of the Sierras Australes are sedimentologically and petrographically distinct and deposition of the basin-filling succession at this location commenced at an earlier date. Palaeocurrent orientations between the Falklands Islands and the Sierras Australes succession do not compare well, whilst Falkland Islands palaeocurrent orientations only compare with South African examples if the Falkland Islands are rotated by approximately 180° relative to their present orientation.

A destination is often given its identity by its brand name, creating an image thereof in the customers’ minds which means that destinations exist not only physically but also mentally in the minds of people. Destination marketers play a role in the creation of the images of such destinations which is dependent on what the destination offers in its depth and breadth. Destination Marketing Organisations (DMOs) should be able to not only understand their destination’s offerings but also who they are targeting and how they should market the destination. DMOs have evolved to become more than mere destination information providers as considerable destination information is now created by fellow travellers which are shared via social networks. The most important change resulting from adopting the concept of social capital in the context of tourism would be that tourism scholars and DMOs become aware of the importance of resources obtained through an individual’s social interactions. Despite the fact that the town of George has a number of attributes it is able to market to potential visitors, it does however not automatically make it a desired destination. The main objective of this treatise is to determine what would give George its marketable destination identity which will be achieved by gaining an understanding of the local residents’ viewpoints of George and to measure them according to specific attributes which are carefully formulated in a survey questionnaire. This treatise aims to determine what George can do to create a destination identity and how such an identity can be applied in the successful marketing of George as a destination town. It is an exploratory quantitative study consisting of literature and case study components used to test proposed hypotheses. It aims to provide guidance to the destination marketers by way of researched literature on the topic of destination marketing as well as offer empirical data gathered from responses to a survey conducted with local residents of George which is focused on creating a destination identity through its business, cultural and sporting events. Based on the statistical analysis of the survey results it will be shown that a relationship exists between Destination Marketing and Events, Branding and Media,which plays a pivotal role in the successful marketing of such events and thereby the brand image of the destination. Based on the literature findings and the empirical data gained for this treatise it was shown that events can be used to create a new brand image for a town like George which already possesses a natural beauty and friendly people. Examples will be discussed where destinations throughout the world have managed to change their brand without changing their environment, from which they have gained a new destination brand. George can strategically convert what it already has to become the destination of choice in terms of intra-town activities and events which could not only enhance its own economy but also that of the surrounding towns. The geographic location of George and that of the Surrounding tourist attractive towns make it possible to design and implement intra-town events with relative ease. As found in researched literature, the residents should be made part of any destination marketing campaign. These events should be designed to incorporate the surrounding towns to capitalise on the concept of intra-town events where George becomes the main centre but uses outlying towns to lure tourist. Respondents to the survey indicate that they somewhat agree that George has sufficient infrastructure to host sports (μ = 3.77), cultural (μ = 3.61) and business events (μ = 3.88) and that hosting such events in George would create job opportunities. The responses for all three event types in this regard have a mean value above μ = 4. Respondents indicated that religious events are deemed the most important (mean value μ = 4.25) while also indicating that they agreed with a mean value of μ = 4.18 that entrance fees influence their decision to attend events. The empirical research conducted in George was designed to gain a representative viewpoint of its residents in terms of what they deem the identity of George to be, the main objective (ROM) of which was to determine what would give George its destination identity. The composite image of the residents of George was measured according to specific attributes which were carefully formulated in the survey.

The objective of the research was to determine the role which South African trade policy played in shaping the development of the domestic petrochemical industry. The focus of the study falls on the domestic development of the petrochemical industry in general, and the polymer industry in particular. Three broad stages are distinguished in the domestic development of the petrochemical industry. Prior to the early 1970's development occurred primarily on an ad hoc basis, with the establishment of domestic production plants for most major petrochemicals. The development of the domestic petrochemical industry over the period from the early 1970's to the early 1980's was characterised by rapid growth in the domestic production of petrochemicals, while the period from the early 1980's to the early 1990's saw a significant slowdown in the annual growth rate for the domestic production of petrochemicals. The role of trade policy in the industry's development over each of these three periods could not be established conclusively. In each period a number of factors were identified which may have impacted on the industry's development. However, two factors do appear to have played particularly important roles in the industry's development prior to the early 1980's, namely strong growth in domestic petrochemical demand and the provision of a substantial degree of protection through quantitative import controls and tariffs. with regard to the industry's development over the period from the early 1980's to the early 1990's, a number of factors were identified which may have influenced trends in domestic petrochemical production, including the withdrawal of quantitative import controls and the progressive lowering of import tariffs, the depreciation of the rand in the mid-1980's, a slowdown in the growth of the domestic demand for petrochemicals, the fall in the international prices of petrochemicals in the early 1980's, and the fall in the international oil price in the mid-1980's. In view of the small size of the domestic petrochemical market it is recommended that local petrochemical producers should continue to expand their focus beyond that of producing solely for the requirements of the domestic market. In light of the key role played by the petrochemical industry in a modern economy, it is also recommended that the industry in South Africa receive more attention from policy makers than it has in the past.

Deregulation as an open market system is likely to be implemented in the Petroleum industry of South Africa. To secure the success of the retail petroleum industry by means of business and job opportunities one has to investigate the current evolution of the industry and what factors will have a measurable impact on the retail petroleum industry.

Religion and commerce are two concepts which give rise to divergent views when associated with each other. Nevertheless, churches are increasingly making use of commercial methods such as marketing and retailing for a vast array of purposes including fundraising, connecting with their congregation and keeping abreast of social, technological and economical changes. As such, the Christian retail industry is a booming industry which cannot be ignored. It is common practice for businesses to investigate various aspects of their target consumers in order to align their efforts to meet the consumers' needs. Likewise, it is necessary that churches that engage in retailing conduct a thorough analysis of their target market. Furthermore, church retailers should consider the peculiar nature of their consumers, which may be influenced not only by their short-term, product-based needs but by their long-term, spiritual needs as well. This research is important as individuals who view the retailing of certain products by churches negatively are unlikely to purchase from church retailers, and may even be unlikely to consider attending the churches that retail those products. In addition, this research will provide church retailers with insight into their consumers, enabling them to structure their retailing efforts more effectively. This study investigates the attitudes of church members toward church retailing, as well as attitudes towards various types of church retail products. A series of 26 in-depth interviews were conducted for this study, resulting in each individual expressing antithetical attitudes towards the broad concept of church retailing, with more distinct positive and negative attitudes emerging following further enquiry about particular product types. Generally, attitudes were more positive towards products perceived to be more authentic with regards to the religious mission of the church, and more negative toward products they perceive to stray from it. Furthermore, attitudes towards church retailing were influenced by what individuals perceive to be the churches' reasons for retailing, as well as the individuals or communities benefiting from the proceeds thereof. The principle inference emerging from this study is that the attitudes of church retail consumers are essential as they largely influence their likelihood to purchase and, in turn, the success of church retailers.

Thesis (MDF)--Stellenbosch University, 2015.
ENGLISH ABSTRACT: This study was an attempt to analyse the relationship between Brent crude oil prices, the South African rand US$ exchange rate and fuel prices in South Africa. Covering the period between 2003 and 2013, the ultimate objective was to test if there is asymmetric prices adjustment between Brent crude oil prices and the rand US$ exchange rate, on the one hand, and retail fuel prices on the other hand. As a time-series analysis, the study used the Augmented Dickey Fuller and Phillips-Perron tests for stationarity, as well as some cointegration tests. The results show that the effect of the current crude oil price and the exchange rate between the ZAR and the US$ on current fuel prices is insignificant. Instead, the current fuel prices are affected mainly by the previous month’s fuel price, the crude oil price and the exchange rate. Furthermore, the results of the threshold autoregressive model (TAR) do not prove the presence of asymmetry in the fuel price adjustment on a month-to-month basis in South Africa. The conclusion here is that the basic fuel price model is aligned to its import parity objective of symmetric adjustment in fuel prices. However, there exist some structural inefficiencies in South Africa`s fuel market, therefore policymakers should address those short-term inefficiencies in the price transmission from crude oil to fuel prices.

Thesis (MTech (Marketing Management))--Cape Peninsula University of Technology, 2008
Resident within the context of tourism marketing, this research, following a proposal that marketing the Western Cape Wine Routes, as a destination component, may enrich and strengthen the image and competition of South Africa as a tourist destination in China, has focused on the psychological behaviour of Chinese tourists and their demographic profiles in respect of the Western Cape Wine Routes. Within this research, a mixed research design was adapted, after layered literature studies that comprised tourism and marketing, consumer [tourist] behaviour and wine tourism, while fieldwork involved both qualitative and quantitative approaches, which covered both experienced and non-experienced Chinese tourists with regard to the Western Cape Wine Routes. During the research fieldwork, a tourist investigation included a set of mini-group interviews and an intercept survey [comprising 275 samples], which provided an understanding of Chinese tourists in respect of the Western Cape Wine Routes, as well as South Africa and Cape Town, by both underlying and broad data. As a result of this research, a blueprint to market the Western Cape Wine Routes as a destination component in China, in the form of a formulated framework, some business recommendations at a strategic level, are represented, which include strategic marketing directions, Chinese tourist market analysis, evaluation of current competition, SWOT analysis, strategic objectives and corresponding strategies in the form of the 8Ps of the tourism marketing mix, as well as major complementary strategic resources. Finally, within an academic perspective, future studies are also suggested. Key words: Chinese tourists, South Africa, strategic marketing, tourism, Western Cape, wine tourism, wine routes and wine tourists.

This study analyses and investigates the impact of crude oil price vitality on unemployment in South Africa. This is done by firstly surveying theoretical and empirical literature on the crude oil price-unemployment relationship before relating it to South Africa. Secondly, crude oil and unemployment trends with their causes are overviewed. The study employs a Johansen co-integration technique based on VAR to model unemployment against crude oil prices, real effective exchange rate, real interest rates and real gross domestic product. Using quarterly data for the period 1990-2010, econometric results show that crude oil prices are positively related to unemployment in the long run while the opposite is true in the short run. Parameter estimates and variables are statistically significant; hence there are also policy recommendations which are related to both empirical and theoretical literature. Lastly, impulse response functions show that unemployment returns to equilibrium in the long run when crude oil price changes whereas real interest rates followed by crude oil prices explain most of unemployment changes compared to other variables in the long run.

Magister Philosophiae - MPhil
There are relatively few women in senior leadership or management positions in South African industry. The oil industry is no exception to this and could in fact be considered to exemplify the ways in which women are marginalised. This small-scale qualitative project aims to explore challenges and experiences women face when entering senior management positions in the Petroleum Industry in Cape Town. The main objective of the study is to explore how gender (and other relevant subject positions) impacts on women's career development and opportunities. I used a qualitative feminist methodological framework and conducted a total of 12 semi-structured interviews with women employed in upper management positions in the 8 oil companies in the greater Western Cape area including the South African Petroleum Industry Association and Department of Energy (SAPIA). A thematic data analysis was then utilised to interpret the data. My findings show that many women perceive the route to success as difficult yet possible suggesting that the popular ''glass ceiling'' conceptual scheme should be replaced by the ''labyrinth of leadership'' model discussed in Early and Carli 2007 with relation to the oil industry. Further findings suggest that although the oil industry provides unique challenges to women as a gendered organization, it also incorporates various progressive initiatives for their advancement.

The African continent is endowed with vast natural resources of minerals, such as cobalt, diamonds, gold, bauxite, iron, platinum, silver, uranium and mineral oil. Oil is unequally distributed in the continent, with some countries, such as Cameroon, Chad, Congo Brazzaville, Equatorial Guinea, Gabon and South Africa, being particularly well endowed. These natural resources can help accelerate development on the continent, especially in Gabon and South Africa if used strategically. This dissertation gives an overview of the international instruments, which play a key role in petroleum legislation and development. At the global level, the international legal instruments related to the permanent sovereignty over natural resources (PSNR), such as the 1962 Resolution 1803 (XVII) on Permanent Sovereignty over Natural Resources indicates that States have the rights to exploit freely national resources and wealth, use and dispose their natural resources for the realisation of their economic development in accordance with their national interest. The PSNR must be exercised in line with indigenous peoples’ rights and the respect of rules concerning the expropriation. At the African level, with regard to the right to the State to exploit freely natural resources, the African (Banjul) Charter on Human and Peoples’ Rights of 1981 has similar provisions as the Resolution 1803. The African (Banjul) Charter specifies that no peoples can be deprived of the right to dispose their natural resources. The African Commission on Human and Peoples’ Rights is tasked to interpret the African (Banjul) Charter. The Resolution on Human Rights-Based Approach to Natural Resources and Governance has also indicated principles in relation to the governance of natural resources. At the regional level, the Constitutive Treaty of the Central African Economic and Monetary Community (CAEMC) of 1994 and the Southern African Development Community (SADC) Treaty of 1992 do not provide explicit provisions relative to the PSNR and the management of natural resources. Therefore, it is important to examine if at the national level, the domestic instruments of both States deal with the PSNR.

Thesis (PhD)--Stellenbosch University, 2012.
ENGLISH ABSTRACT: Oil is the quintessential resource in the modern industrial economy. It accounts for a third of world primary energy, fuels 95% of global transport systems, sustains a highly mechanised agribusiness and food distribution industry, and provides the feedstock for a staggering array of petrochemical products. Historically, global economic growth has been closely coupled with consumption of energy in general and oil in particular. Yet oil is a finite resource subject to depletion, which has profound implications for the long-term sustainability of industrial civilisation. This dissertation addresses a serious dearth of attention given to this vital subject within South African energy, economic and policy discourses. The overarching aims are to understand the implications of global oil depletion for socioeconomic welfare in South Africa and to propose viable strategies and policies for mitigating and adapting to potential negative impacts. A comparative evaluation of three fields of study found that neoclassical economics is limited by its monistic and reductionist approach and its failure to adequately incorporate energy into its key theoretical models, whereas ecological economics and the socioecological systems approach together provide an appropriate, holistic lens for analysing the role of energy in socioeconomic systems. In this view, energy is the master resource: it is a pre-requisite for economic activity and societal complexity. A review of the literature on global oil depletion finds that a peak and decline in world oil production appears imminent, while world oil exports most likely peaked in 2005. Moreover, the energy return on (energy) investment (EROI) for global oil production is on a declining trend. The world oil peak thus marks the end of the era of cheap and abundant oil. Increasing oil scarcity will likely be reflected in oil prices following a rising trend with heightened volatility. While there are many potential substitutes for oil, all have significant limitations, most have lower EROI than oil, and it may take decades to scale them up sufficiently. Many aspects of the South African socioeconomic system are either directly or indirectly dependent on petroleum fuels, while structural features of the economy and society render them vulnerable to external shocks. Historical evidence and empirical models suggest that oil price and supply shocks will have debilitating socioeconomic impacts. Under business-as-usual policies and behaviours, future oil scarcity will likely lead at best to a gradual contraction in the economy with rising unemployment and inflation, and at worst to systemic collapse of interconnected critical infrastructure systems. A comprehensive range of mitigation measures are proposed, including accelerated investments in renewable energy and electrified mass transport, agro-ecological farming, greening the economy, monetary system reform, and rationing schemes to protect the most vulnerable members of society. Together these measures can build resilience to shocks and gradually decouple economic activity from petroleum consumption. A successful societal transition from a fossil fuel based industrial regime to a sustainable socioeconomic regime requires purposive government intervention, the promotion of sustainability-oriented innovations in technology and institutions, and the political will to surmount obstacles such as powerful vested interests and socio-technical lock-in.
AFRIKAANSE OPSOMMING: Olie is die kern-hulpmiddel in die moderne bedryfsgerigte ekonomie. Dit is verantwoordelik vir ’n derde van die wêreld se primêre energie, verskaf die aandrywing vir 95% van alle vervoerstelsels, onderhou ’n hoogs gemeganiseerde landboubedryf en voedselverspreidingsnywerheid, en voorsien die voerstof vir ’n verstommende reeks petrochemiese produkte. Histories beskou, is globale ekonomiese groei ten nouste gekoppel aan die verbruik van energie oor die algemeen en aan olie in die besonder. Tog is olie ’n beperkte hulpbron wat onderworpe is aan uitputting en lediging, en dit hou gevolglik onmeetlike implikasies vir die algemene langtermyn volhoubaarheid van nywerhede in. Dié verhandeling neem die ernstige gebrek aan aandag binne Suid-Afrikaanse diskoerse oor energie, ekonomie en beleidsrigtings wat betref hierdie lewensbelangrike onderwerp, in oënskou. Die oorkoepelende doelwitte is om die implikasies van globale olie-uitputting op sosio-ekonomiese welvaart in Suid-Afrika te begryp, en om lewensvatbare strategieë en beleidsrigtings voor te stel waarvolgens potensiële negatiewe invloede getemper en by aangepas kan word. ’n Vergelykende evaluering van drie studieterreine het bevind neoklassieke ekonomie is beperk weens sy monistiese en verlagingsbenadering en sy mislukking om energie doelmatig in te sluit by sy sleutel teoretiese modelle, terwyl die benaderings van die ekologiese ekonomie en die sosio-ekologiese stelsels saam ’n toepaslike holistiese lens bied vir die analisering van die rol van energie in sosio-ekonomiese stelsels. In dié opsig is energie die meester-hulpmiddel: dit is ’n voorvereiste vir ekonomiese bedrywigheid en gemeenskapsverbondenheid. ’n Oorsig van die literatuur oor globale olie-lediging toon dat ’n toppunt en daling in wêreldolieproduksie onvermydelik blyk te wees – globale olie-uitvoer het na alle waarskynlikheid sy toppunt in 2005 bereik. Voorts toon die energie-opbrengs op (energie) investering, ofte wel EROI, ten opsigte van wêreldolieproduksie ’n dalende tendens. Die wêreldolie-toppunt dui dus op die einde van die era van goedkoop en oorvloedige olie. Toenemende olieskaarste sal waarskynlik blyk uit oliepryse wat ’n stygende tendens volg gepaard met verskerpte veranderlikheid. Hoewel daar talle potensiële plaasvervangers vir olie bestaan, het almal beduidende beperkinge, die meeste se EROI is laer as olie s’n en dit kan dekades duur alvorens hulle genoegsaam opgegradeer sal kan word. Vele aspekte van die Suid-Afrikaanse sosio-ekonomiese stelsel is of direk of indirek afhanklik van petroleum-brandstowwe, terwyl strukturele kenmerke van die ekonomie en samelewing hulle kwesbaar vir eksterne skokke laat. Lesse uit die verlede en empiriese modelle dui daarop dat die olieprys en skokke rondom die voorsiening daarvan verlammende sosio-ekonomiese impakte en invloede tot gevolg sal hê. Onder ’n sake-soos-gewoonlik-beleid en optrede, sal toekomstige olieskaarste, optimisties beskou, waarskynlik aanleiding gee tot geleidelike inkrimping van die ekonomie met gepaardgaande stygende werkloosheid en inflasie – pessimisties beskou, kan dit die sistematiese ineenstorting van kritiesbelangrike en onderling verbonde infrastruktuurstelsels beteken. ’n Omvattende reeks verligtingsmaatreëls word voorgestel, insluitende versnelde investering in hernubare energie en geëlektrifiseerde massavervoer, agro-ekologiese landbou, vergroening van die ekonomie, monetêre stelselhervorming en rantsoeneringskemas om die mees kwesbare lede van die samelewing te beskerm. Saam kan dié maatreëls veerkragtigheid vestig teen skokke en ekonomiese bedrywigheid geleidelik van petroleumverbruik losmaak. ’n Geslaagde samelewingsoorgang van ’n fossielbrandstof-gebaseerde nywerheidsbestel na ’n volhoubare sosio-ekonomiese bestel vereis doelmatige regeringsintervensie, die bevordering van volhoubaar-georiënteerde innovasies in

This study aimed to provide South African public relations professionals with insights into the use of the Social Media News Release (SMNR) as a PR 2.0 tool that has the potential to elicit consumer-driven dialogue in social media channels about information, a brand, product or service advocated by the particular social media news release. Drawing on literature from fields such as public relations, new media studies, marketing, and consumer studies, an analysis of two South African SMNR case studies was conducted including the Samsung Omnia i900 SMNR and the Standard Bank Pro20 2008 and 2009 SMNRs. An in-depth content analysis applying limited designations analysis and detailed assertions analysis techniques was performed on selected content from the dedicated social media platforms linked to in the SMNRs to determine the origins, tone and thematic nature of communications on the platforms. A total of 2071 messages was analysed by means of content analysis across six social media platforms in the two case studies. In order to triangulate and support data, an online survey was conducted with 43 social media users as respondents in order to determine social media users’ interactions with the social media platforms and SMNRs. The study found that the social media platforms linked to the SMNRs in the two case studies largely successfully elicited and hosted social media user-generated conversations about the themes advocated by the SMNR. The Blog, Facebook and YouTube platforms proved to be most successful in generating social media conversation, while the Flickr, Twitter and Delicious platforms were less effective among South African consumers. It was found that social media news releases are likely to elicit consumer-driven dialogue on the dedicated social media platforms linked to by the SMNRs if the platforms are managed correctly. Factors that were identified as important management considerations include ensuring the relevancy and timeliness of content on the social media platforms, the involvement by the platform creator in stimulating and encouraging participation from social media users where necessary, as well as the swift response to user comments, deleting of spam comments and pro-active management of negative perceptions that may arise from user comments on the platforms.

Recent times have seen the increased proliferation of the concept of applying events in promoting destinations. This can be attributed to the effectiveness of events in solidifying the image and attractiveness of destinations. Currently, South Africa ranks as the twenty second most popular location for hosting events and has a foothold of 2.5% of the global event market share. The global pervasion of events has changed the dynamics that surround how destinations are promoted and has also significantly impacted the tourism industry and the respective tourist patterns of consumption. Literature suggests that events are gradually moving from previously being viewed as a complementary leisure activity towards becoming a primary source of attraction for destinations. Literature also confirms the extensive inclination of cities in the use of events for branding destinations. The primary problem that this study investigates is the lack of substantial knowhow with respect to how events can be presented in order to augment and enhance the attractiveness of Nelson Mandela Bay. There is no substantial blueprint that is capable of informing from the perspective of event marketers, how best they can drive a successful event marketing imperative that the local and external consumers can appreciate. Additionally, Nelson Mandela Bay has over the recent years encountered a significant amount of losses stemming from the events realm of its tourist offering. The most recent and calamitous of its losses to date has been estimated at R200 million, which escaped the coffers of the local economy as a result of the internationally applauded IRB World Sevens event moving from the metropolis to Cape Town. This has caused disconcerted and agitated sentiments across business and tourism leadership locally. Since 2011, the IRB World Sevens Series cultivated over R1 Billion towards the local economy. Losses in terms of showcasing the city to a global audience on highly established and followed media platforms are also expected. In addition, given the lack of knowledge with respect to event marketing dynamics, the “Twelve Events in Twelve Months”, an initiative that will see different event themes being launched within the twelve calendar months of the year in Nelson Mandela Bay, runs a high risk of failing to take off upon its launch because local residents and potential tourists, both national and international will lack the knowledge sufficient to stimulate their acceptance and attraction to this concept. This study aims to investigate the concepts, notions and critical success factors that event marketers can apply in order to increase the success of the event marketing imperative in Nelson Mandela Bay. The success of event marketing is expected to increase the attractiveness of Nelson Mandela Bay and brand it as a viable destination to prospective stakeholders. To evaluate the conceptual framework that was suggested by this study based on the literature review, an empirical evaluation was performed amongst the residents of Nelson Mandela Bay through the application of a questionnaire that was electronically and physically distributed. This questionnaire received 3 659 responses and measured respondents’ access and usage of media facilities. It also measured the perceptions of the current state of events in Nelson Mandela Bay. Furthermore, the questionnaire evaluated the destination image of Nelson Mandela Bay. Moreover, hypotheses were tested to evaluate the assumptions that the manner in which events are packaged, placed, positioned and promoted will enhance the attractiveness of Nelson Mandela Bay as a destination. The findings of this study suggest that the strategic bundling, placing, promoting and positioning of events is critical towards advancing an event marketing imperative and sustaining it in the long term. Additionally, the study also indicates that the successful development of a comprehensive event marketing initiative will enhance the attractiveness of Nelson Mandela Bay as a destination. The study thus concludes that event marketers can apply the proposed event marketing framework as a blueprint for informing their strategic development of event concepts in order to enhance their potential for success. The successful establishment of event offerings will consequently amplify the destination attractiveness of Nelson Mandela Bay. This research’s deliverables are expected to positively influence and reinforce the productivity of the social interactions that encompass Nelson Mandela Bay. Essentially, a framework that credibly guides the event marketer’s thinking in developing event concepts for the city is expected to enhance the attractiveness, sustaining and success of events therein. The success of events is expected to widen business prospects within the city. Moreover, eminent events are also expected to position Nelson Mandela Bay as a formidable player, and an attractive destination to aspiring investors, decision makers and visitors. This is expected to widen the resource base of the local players within the city, and motivate for more collaboration amongst them in a quest of deriving mutual gain from the city’s progression. In view of these notions, this study can be grounded in the social capital theory.

Africa is seen as the last investment frontier and according to literature will have a GDP of $1.5 trillion by the year 2016 and a population that is double the size of Europe. The rapid expansion of infrastructure and construction in African countries, such as Mozambique and Zambia has increased the demand for commercial vehicles. This has sparked unparalleled marketing opportunities for automotive manufacturers and the continent is fast attracting major players in this sector. The international marketing literature still lacks detailed studies and research into the marketing deliberations and trades in Africa. Therefore, according literature a greater representation of African culture within the international marketing literature would provide relevance and richness in the global market place and offer greater insight to organisations who are seeking to invest and expand their businesses in Africa. The management issue here is to comprehend the diversity and vastness of this region and putting together all spheres to ensure growth and creating brand loyalty. The key challenge here is for management to be able to grasp and understand not only the various cultures but also the way of doing business in such a vastly different region. It is therefore imperative for Ford Motor Company to fully understand these factors so as to take full advantage associated with entering a market early which is commonly referred as first-mover-advantage. A case in point is when General Motors entered the Chinese automotive industry in 1997 when the Chinese market was relatively small. General Motors’ enthusiasm and commitment back in 1997 was driven by a belief that China would ultimately become an economic powerhouse and emerge as one of the world’s largest automotive markets. By the year 2010 China was one of the world’s biggest automotive markets and General Motors was a dominant force in this market. Africa has all the key elements for the growth and development of a robust automotive market. By studying past experiences and outcomes from empirical studies on international marketing with emphasis on the automotive industry, it will be possible to draw lessons and experience about the potential growth of the automotive sector on the African continent. This study will also be of great significance to other automotive manufacturers and suppliers looking to expand their business and market share across Africa due to the increase of the middle class. Therefore creative strategies and thinking of how to circumvent challenges in the African cultural environment, creativity in managing bureaucracy and due diligence about business and investment opportunities will uncover unprecedented volumes of profitable business that lies untapped on the African continent. Data from the quantitative study suggest that culture, political environment, country-of-origin, competition and country infrastructure in Nigeria, are essential factors to the development of a successful international marketing strategy for Ford South Africa. This study therefore concludes that Ford Motor Company of South Africa can utilize this framework in order to gain greater market share and ultimately success in Nigeria. Recommendations were also made for future research studies that can contribute to the international marketing literature with emphasis on the African market.

Information technology (IT) has become an integral part of the success and globalisation of business over the last two decades. It is hard to imagine how the efficiencies expected in today’s fast paced business world could possibly be achieved without the advancements in IT. The most significant of these advancements is arguably the advent of the Internet which has empowered businesses of all sizes by giving them the means to promote their products and services at a relatively low cost in markets that would previously have been inaccessible. The aim of this study was to assess whether e-commerce represents an alternative channel for a brick and mortar company wishing to follow a market penetration strategy. The study was based around a company, Canoa Eastern Cape, which trades in the office automation industry in the Eastern and Southern Cape of South Africa. The study investigated the history of Canoa Eastern Cape, focusing predominantly on the growth strategies followed by the business in the past. With a view to the future, growth strategies which could potentially be followed by Canoa Eastern Cape were also investigated. The result of these investigations was a recommendation that Canoa Eastern Cape should follow a market penetration strategy, which will see the business marketing its existing products within its current market by making use of a new distribution channel, more specifically e-commerce. In order to assess the suitability of e-commerce as a tool within a market penetration strategy a literature study was conducted to get a better understanding of ecommerce and its viability as business tool. The literature study focused on eight core concepts felt to be critical in the evaluation of e-commerce, namely: • the development of e-commerce over the past years; • the future of e-commerce; • whether e-commerce is a financial success or not; • requirements for e-commerce to be successful; iv • products that customers are prepared to buy online; • industries most affected by e-commerce; and • demographics of e-commerce users; and • e-commerce in the office automation industry. Using the information gained in the literature study as a basis from which to start, an empirical study was conducted. The objective of the empirical study was to obtain data which would be used to assess the level to which e-commerce has been adopted by consumers in the specific geographic area and whether these consumers are willing and able to make use of e-commerce as an alternative to conventional purchasing for the procurement of office automation consumables and office automation equipment. A quantitative research paradigm was adopted, making use of a structured questionnaire to gather information from the sample of Canoa Eastern Cape’s customers. The data collected from the empirical study were analysed using univariate and bivariate analysis. The findings of the empirical study suggested that: • demographics are a poor indicator of adoption of e-commerce; • there is a significant adoption rate within the sample: o 79.85 percent of the respondents reported to have used e-commerce before for personal use; and o 59.13 percentreported to have used e-commerce before for business use; • there is a high rate of willingness to use e-commerce again: o 91.09 percent of the respondents indicating that they would use e-commerce again for personal use; and o 80.18 percent indicating that they would use e-commerce again for business use; • there is a high likelihood that consumers will buy office automation consumables through an e-commerce channel, with 65.82 percentof the respondents indicating that they would be likely or very likely to buy consumables through an e-commerce channel; • there is no significant difference in the adoption rates between the three main areas within the targeted sample, that is, East London, Port Elizabeth and George and Knysna. Given the findings of the empirical study it is felt that an e-commerce solution does present a viable alternative channel for a brick and mortar company trading in the Office Automation Industry in the Eastern and Southern Cape wishing to follow a market penetration strategy.

Thesis (PhD (Geology))--University of Stellenbosch, 1997.
1123 leaves printed on single pages, preliminary pages and numbered pages 1-286. Includes bibliography, list of figures and tables and explanation of abbreviations used.
Digitized at 600 dpi grayscale to pdf format (OCR), using a Bizhub 250 Konica Minolta Scanner.
ENGLISH ABSTRACT: This first comprehensive study of the petroleum geochemistry of the Bredasdorp Basin, and the adjacent Southern Outeniqua Basin, documents the characteristic large number of hydrocarbon shows and the four regionally distinctive marine source rocks. Detailed correlation of reservoired hydrocarbons with source rock bitumens shows that two source rocks have expelled oil in commercial quantities and two others have expelled commercial quantities of wet gas/condensate. In contrast with earlier studies which indicated that thermal 'gradualism' prevailed, this study indicates that the post-rift thermal history of the basin is very complex. Post-rift cool-down is punctuated by periods of rapidly increasing heat flow resulting in much of the maturation being localised in time. These periods of increased heating coincide with regional plate tectonism. The associated thermal uplift and downwarp effects govern the periods of trap formation and control the hydrocarbon migration direction. Migration distances of these hydrocarbons are described and show inter alia that oil migrates no more than -7-10 km but gas migrates regionally. Two regional episodes of meteoric water flushing reduce sandstone cementation in palaeo-highs forming potential reservoirs at specific times. The unusually low salinity of remnants of this water in some sandstones help characterise these two main migration conduits. A highly detailed hydrocarbon correlation scheme derived from gas, light oil and biomarker data has been established which differentiates products of the four active source rocks and helps characterise the oil-oil, oil-source and source-source pairs. It is evident from these correlations that two periods of migration and reservoiring occurred at 50-60 Ma and 0-10 Ma. As a result, source-reservoir plays which characterise certain areas of the basin as predominantly oil or gas prone can be described. These correlations also highlight areas where mixtures of hydrocarbons are common and where some of the early reservoired oil has been displaced to new locations, constituting potential new exploration plays. Source rocks for some of the analysed hydrocarbons have yet to be found and may not even have been drilled to date. One such source rock appears to be located in the Southern Outeniqua Basin, making that area a potential target for further exploration. This study resolved the common heritage of the source rocks and reservoir sandstones which form part of the Outeniqua petroleum system. The hydrocarbon volumes available to this system show that by world standards it is indeed significant.
AFRIKAANSE OPSOMMING: Die groot aantal koolwaterstof voorkomste asook vier streekskenmerkende mariene brongesteentes word in hierdie eerste omvattende studie van die petroleumgeochemie van die Bredasdorp-kom en die aangrensende Suidelike Outeniqua-kom saamgevat. Gedetaileerde korrelasies van die opgegaarde koolwaterstowwe met brongesteente bitumen, dui daarop dat twee van die vier geidentifiseerde brongesteentes olie in kommersiele hoeveelhede uitgeset het. Die ander twee het kommersiele hoeveelhede nat gas-kondensaat uitgeset. In teenstelling met vroeer studies wat daarop gedui het dat termale 'gradualisme' voorgekom het, dui hierdie studie daarop dat die na-riftermale geskiedenis van die kom baie meer kompleks is. Verskeie periodes van versnelde toename in hittevloei het voorgekom in die na-rifse verkoeling. Dit het daartoe gelei dat veroudering plaaslik binne 'n beperkte tydsverloop plaasvind. Hierdie periodes van hittetoename stem ooreen met die regionale plaattektoniek. Die geassosieerde termiese opheffing en afwaartse vervormingseffek, beheer die totstandkoming van opvanggebiede en die migrasierigting van die koolwaterstowwe. Migrasie-afstande van die koolwaterstowwe word bespreek en wys inter alia daarop dat olie nie verder as -7-10 km beweeg nie, maar gasmigrasie vind regionaal plaas. Twee kort episodes van meteoriese wateruitsetting, het sandsteensementasie in palaeohoogsliggende gebiede verminder wat potensiele reservoirs gevorm het op spesifieke tye. Die ongewone lae soutvlakte van oorblyfsels van die water in sekere sandstene help om die twee vernaamste migrasieroetes te kenmerk. 'n Hoogs omvattende koolwaterstof-korrelasieskema wat van gas, ligte olie en biomerkerdata verkry is, is opgestel. Die skema het onderskei tussen produkte van die vier aktiewe brongesteentes en help om die olie-olie, olie-bron en bron-bron pare te karakteriseer. Dit is duidelik van die korrelasies dat twee periodes van migrasie en opgaring plaasgevind het ongeveer teen -50-60 Ma en 0-10 Ma. Gevolglik kan bronreservoir omskrywings wat sekere dele van die kom karakteriseer as grotendeels olie of gas-ontvanklik beskryf word. Hierdie korrelasies beklemtoon ook areas waar mengsels van koolwaterstowwe algemeen voorkom en waar sekere van die vroeer opgegaarde olie verplaas is na nuwe lokaliteite, wat nuwe eksplorasieteikens daarstel. Brongesteentes vir sekere van die ge-analiseerde koolwaterstowwe, moet nog gevind word en is tot op hede nog nie raakgeboor nie. Een so 'n brongesteente kom voor in die Suidelike Outeniqua-kom, wat daardie area 'n potenslele teiken vir verdere eksplorasie maak. Die studie het die gesamentlike oorsprong van die brongesteente en reservoirsandsteen, wat deel is van die Outeniqua Petroleumsisteem, geidentifseer. Die koolwaterstofvolumes wat beskikbaar is vir die sisteem wys dat, gemeet teen wêreldstandaarde, dit wel beduidend is.

Since the abolishment of the Apartheid-era, it is evident that the marketing generations in SA changed considerably. The increased job opportunities for Black people have important implications, by providing them with a stable income and opportunities for advancement for themselves and their children. The black upcoming middle class, as well as the low-end of the black consumer market, are contributing strongly to a rapid rise in the profits and share values of companies in the retail sectors. The four American generations at work today have unique work ethics, different perspectives on work, distinct and preferred ways of managing and being managed and idiosyncratic styles. It is therefore important to become more attuned to generational preferences in order to market and sell more successfully. An empirical research on the spending patterns of Black Africans was conducted using the Black Emerging Generations (BEG) Model as the questioning technique. The questionnaire was completed by 462 respondents, answering 48 questions in the following criteria: (1) Demographic detail, (2) Residence, (3) Clothing (4) Transport (5) Music, (6) Technology and (7) Advertising. From the literature review and the empirical research it was possible to establish the consumer behaviour of the Buppies, as well as compare their preferences and habits with the US Model. Specific conclusions and recommendations were established. Traditional sales and marketing methods will need to be re-evaluated. Stepping beyond "business as usual" takes many established businesses outside of their comfort zones; while new competitors and existing competitors are embracing their entrepreneurial spirit. The strategies formulated around targeting unique customer profiles (diversity and/or age) and implementing an integrated set of tactics required to serve those strategies, will mean the difference between those who realise their goals and those who fall short. It is evident that generational values influence consumer decisions more than the traditional demographic factors of income, education, etc. Buying- and shopping preferences, expected treatment as a customer and product information demands will vary from one generation to the next. Therefore businesses have no choice; it must understand generational influences on the marketplace and workplace, because those influences are powerful and permanent. Those who learn the values, motivations and attitudes of each generation will succeed much better than the ignorant
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2006.

This study investigates the interface between financial and marketing management in South African businesses by investigating the financial and marketing-management processes. This process orientation highlighted important interactions between the two functions. A critical analysis of secondary resources produced a clear theoretical foundation on which the development of the proposed interface framework was based. The critical literature analysis indicates four steps in the financial management process, namely, financial analysis, financial decision-making, financial planning and financial control (independent variables) and five steps in the marketing management process, namely, understanding the marketplace as well as customer needs and wants, designing a customer-driven marketing strategy, constructing an integrated marketing programme, building profitable relationships and capturing value from customers in the form of profits and customer equity. These steps were used to derive a proposed theoretical framework that shows how the steps in the financial-management process relate to those in the marketing-management process. The framework also indicates the perceptions of managers on the interface between the two functions. The perceptions on the interface include aspects such as the level of communication between the two departments, the understanding of each other‟s function and the flow of information between the two departments. From this framework, the six hypotheses were formulated to test the proposed relationships. The focus of the study is on the interface between financial management and marketing management; therefore, the population of this study comprised of financial and marketing managers in South Africa. The primary data relating to the interface between financial management and marketing management was acquired by means of an on-line web-based survey. Descriptive statistics was used to present, analyse and interpret the results of the data analysis. Various inferential statistical techniques (T-tests and chi-squared tests) were employed to determine whether respondents‟ perceptions of the items in the measuring instrument differed as result of whether they were employed in the finance or marketing sections of the business. Correlations (Pearson Product Moment correlations) were calculated for the purpose of investigating the relationships between the financial and marketing management variables used in this study. Factor analysis showed that financial management consisted of four factors that corresponded with the steps in the process, and marketing management produced five factors that related to the steps in the marketing management process. Lastly, statistical tests (MANOVA) were conducted to determine whether the perceptions of respondents, with regard to the financial and marketing management variables, were influenced by selected demographic variables. The results of the empirical study indicated positive relationships between all the variables in the framework. The marketing management factors, namely, mix and profit, reported the lowest correlations compared to the financial management factors. It was also found that financial and marketing managers had different perceptions of the steps in the financial-management process but that they did not have different views of the steps in the marketing-management process. Furthermore, financial and marketing managers had different opinions about the long-term perspective of the business as well as conflicting views with regard to the flow of information from finance to marketing. Financial managers were of the opinion that marketing managers did not understand financial methods and procedures and were unable to specify their requirements to finance. The proposed framework could be seen as the start of marketing theory development on finance interaction as it showed that interface relationships could be further explored.

Film tourism is fast becoming a recognised and lucrative sector within the tourism industry. Film tourism combines knowledge from the tourism industry with that of the film industry in such a manner that it offers an attractive opportunity that can be included when marketing South Africa as a destination. The purpose of the study is to explore the attractiveness of the film tourism market for destinations, identify the unique aspects involved when marketing a destination though film tourism, explore the marketing strategies used by the local South African DMOs and local and foreign film commissions/offices in attracting international film producers, determine what local South African DMOs and local and foreign film commissions/offices perceive as important factors in attracting international film producers, determine and describe the factors influencing international film producers’ selection of a location, determine international film producers’ perceptions of South Africa as a film location in terms of these factors, develop a model for promoting South Africa as an ideal film location to international film producers and then relate the developed model to guidelines in accordance with the services marketing mix (7 Ps). The results obtained identified a number of factors that influence international film producers’ selection of a location and the model can be used to assist DMOs in developing effective marketing strategies in order to attract international film producers to South Africa. This was a qualitative study where three data collection instruments were used on four participant groups; secondary data was also analysed. It was found that South African DMOs do not yet have a working relationship with the relevant film industry leaders; that local film commissions’/offices’ current marketing activities are in line with foreign film commissions’/offices’ marketing strategies; that local DMOs and local and foreign film commissions/offices are more often than not aware of the factors influencing international film producers’ selection of a location and that South Africa has a positive image as a film destination. This research contributes to tourism literature by developing a model and suggesting guidelines that could be used by South African DMOs to attract more international film producers to the country and thus ultimately increase the number of film tourists who visit. All South African DMOs should consider the suggested guidelines when developing a marketing strategy for promoting South Africa as a preferred film destination to international film producers.
Dissertation (MCom)--University of Pretoria, 2014.
tm2015
Tourism Management
MCom
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Thesis (MA)--Stellenbosch University, 2003.
ENGLISH ABSTRACT: Geodemographics has been used extensively as a decision-support tool in both the business sector and the market survey environment in the United States, the United Kingdom and numerous other countries. This has however not been the case in South Africa, partly because of the expense involved in capturing current and complete customer information. As an alternative to capturing all the required customer information, geodemographics has frequently made use of government census data to supplement the organisation-specific data. However, even the census data has its shortcomings. This research has explored a method for building an organisation-specific database using a combination of government census data and organisation-specific data. The organisation-specific data was captured using a questionnaire that was targeted to a specific group of people. The information obtained from the questionnaire and which overlapped with specific census data variables was then used to update the relevant census variables. Cluster analysis was subsequently conducted on the census data in order to identify enumerator areas within the Western Province that had demographic and economic characteristics similar to those of the surveyed areas. Once the appropriate enumerator areas had been identified, the organisation-specific information from the survey was extrapolated to these new areas outside of the surveyed areas. The methodology used in this research provides a process that allows organisations to build a unique geodatabase by making use of the good qualities of both the census data and user-specific data. The resulting geodatabase is one that contains current and pertinent information while also providing complete spatial coverage.
AFRIKAANSE OPSOMMING: Geodemografie word op groot skaal gebruik as n hulpmiddel vir die ondersteuning van besluitneming in die sakesektor en die markopname-omgewing in die Verenigde State, die Verenigde Koninkryk en talle ander lande. Dit is egter nie in Suid-Afrika die geval nie, deels as gevolg van die onkoste verbonde aan vaslegging van die jongste en volledige kliente-inligting. As n altematief vir die vaslegging van al die vereiste kliente-inligting maak geodemografie dikwels gebruik van sensusdata om data eie aan n organisasie aan te vul. Selfs sensusdata het egter tekortkominge. Hierdie navorsing het n metode ondersoek vir die opbou van n databasis eie aan n organisasie deur gebruik te maak van n kombinasie van sensusdata en data eie aan n organisasie. Die data eie aan ri organisasie is vasgele deur gebruik te maak van ri vraelys vir n spesifieke teikengroep. Die inligting wat uit die vraelys verkry is en wat met die spesifieke sensusdataveranderlikes ooreengestem het, is toe gebruik om die relevante sensusveranderlikes by te werk. Skakelingsanalise is daama op die sensusdata uitgevoer ten einde opnemerareas in die Westelike Provinsie te identifiseer wat soortgelyke demografiese en ekonomiese kenmerke gehad het as die areas waarin die vraelysopname gemaak is. Nadat die geskikte opnemerareas gei'dentifiseer is, is die inligting eie aan die organisasie uit die opname geekstrapoleer na hierdie nuwe areas buite die areas waar die opname gemaak is. Die metodologie wat in hierdie navorsing gebruik is, verskaf n metodologie wat organisasies in staat stel om n unieke geodatabasis op te bou deur gebruik te maak van die goeie eienskappe van beide die sensusdata en die data eie aan die gebruiker. Die geodatabasis wat hieruit voortspruit, is een wat die jongste en verbandhoudende inligting bevat en volledige ruimtelike dekking bied.

Industrialization has brought to the modern society the benefit of a comfortable modern lifestyle: health-giving pharmaceuticals, labor-saving households appliances, automobiles and ships, paints and detergents, synthetic fibers and polythene packaging, personal computers and televisions, just to name a few from an endless list of manufactured goods. However, behind the luxury and convenience of modern living lies the real price of this industrial production: the generation of hundreds of millions of tons of hazardous waste every year, leading to air, soil and water pollution due to the use of vast quantities of fossil fuels such as petroleum, coal and natural gas as energy sources. In Mpumalanga province, in South Africa, a coal mining company is currently conducting investigations to expand its mining operations near Ogies; the coal is situated below old oil bunkers where crude oil was historically stored. There are concerns that, since not all the crude oil has been removed from the underground storage bunkers, the proposed mining activities may pose a serious environmental threat to the underground and surface water resources in the event of an oil spill or seepage. Petroleum hydrocarbon contains hazardous chemicals such as benzene, toluene, xylenes and naphthalene that expose the local environment to great toxic dangers. Bioremediation, involving nutrient addition, being an economical and eco-friendly approach, has emerged as the most advantageous water clean-up technique for contaminated sites containing toxic metals and organic pollutants. This study investigated the effectiveness of nutrient application treatment compared to natural attenuation on two crude oils from the mine site bunkers: the Alpha bunker and the North and South bunkers. Results of the Alpha bunker crude oil experiments showed that both treatments conducted lead to the degradation of almost 100% of the oil after eight weeks of incubation, and a gradually decreased toxicity level in the water. The results suggested that the native microbial population was able to detoxify hazardous components of the crude oil. Due to the fast degradation rate observed with nutrient addition treatment, we recommended that biostimulation be considered as the in situ oil spill remediation strategy. And for the North and South bunkers crude oil, which responded less to treatments, probably due to its heavy nature, compared to the Alpha bunker crude oil, we suggested a combined treatment technique involving biosurfactants and nutrient addition.
Mini Dissertation (MSc)--University of Pretoria, 2015.
Zoology and Entomology
MSc
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Bibliography: pages 98-101.
This dissertation investigates the demand for illuminating Paraffin (IP) and Liquid Petroleum Gas (LPG) in South Africa, and also tests the energy transition theory. The energy transition process outlines the substitution of fuels that occurs with rural-urban migration. Data on income, IP and LPG prices, demographic trends and IP and LPG volumes are incorporated in models to test the energy transition theory: National and regional projections of demand are derived. Income and price elasticities are derived for testing the energy transition theory, where Engel's Law is applied. The derived price and income elasticities for the regional IP models largely confirm the energy transition process where poorer areas are price inelastic. The models of the urban electrified areas and the predominantly rural areas, produce negative income elasticities which reduce the forecasts and suggest that IP is an inferior good due to the availability of superior electricity or free wood respectively. Electrification will play a role in reducing consumption of IP and LPG. However, it can be concluded that due to the predominant price and income inelasticity of demand, the smooth and exclusive transition from wood to IP and LPG and finally electricity suggested by (Viljoen, 1990) is perhaps misleading. It is more likely that tardiness in substituting one fuel for another will impede the complete transition among fuels and that the use of a range of fuels, even if electricity becomes available, will be maintained for some time as the newly urbanised household moves up the modernisation index. The forecasts for IP and LPG for the period 1992 to 1995, emanating from the econometric models developed here, forecast lower growth in consumption as compared with the recent past. The national forecasts for 1992 to 1995 are half those achieved in the last upturn of 1986 to 1989. LPG forecasts are similarly about 50% lower than the historic period. However, the growth in both products is still forecast to be double the projected GDP growth. The regional IP forecasts show most of the growth occurring in the urban areas and the "homelands" closer to the metropoles. High growth is particularly forecast for the large PWV complex with its dense concentration of population and high rate of immigration. In summary, the transitional fuels will remain important energy sources for some time to come. The variables such as population growth, income and IP and LPG prices are significant in determining demand. In spite of Eskom's ambitious plans to provide "electricity for all" a significant proportion of the population will remain without electricity. It is therefore important for policy-makers to ensure that the prices of IP and LPG paid by the consumer are within income constraints as energy is a basic need.

Thesis (MTech (Marketing))--Peninsula Technikon, 2001
Companies operating in the service industry must take note of three important marketing tasks. The first of these tasks is that companies should realise that they must provide the market with a variety of products. Businesses should therefore furnish the market with a diversified product range. Secondly, customers expect from the business sector to provide them with a quality service that even exceeds their own expectations. Thirdly, to ensure its survival in a competitive environment, the company should improve the productivity of its employees e.g. by improving the level of customer service provided to customers. Kotler (1997: 488) argues that such an improvement in productivity levels of employees can be achieved through employees working more skillfully, increasing the quantity of service by surrendering some quality, industrialising the service, inventing new-product solutions, designing more effective services, presenting customers with the incentive to substitute their own labour for company labour, or using technology to save time and money. Keeping these facts in mind and taking into consideration that tourists have been arriving in South Africa from all over the world for decades, it is of great importance for visitors to South Africa to receive customer service of the highest quality. A tourist travelling in the Republic of South Africa will most probably make use of a local travel agency if they should be in need of any further travel related services. A travel agent representing a particular travel agency, will not be engaged in the sale of travel related services only to tourists, but also to any other consumer interested in making use of the Travel Agencies' services. The Association of Travel Agents' (ASATA) code of conduct stresses that "ach travel agent engaged in the sale of travel-related services direct to consumers shall maintain the highest standard of service possible, complying with all statutory requirements, including those applicable to travel agents and with all provisions of this code" (Business Practices Committee Consumer Code For Travel Agencies, 1994: 5). This thesis is an analysis of the "marketing concept", with specific reference to customer service. It focuses on the top management in the travel agency industry and will be concerned with the degree to which top management is marketing orientated and the influence their marketing-orientated outlook will have on the performance of the travel agency. With marketing being defined as: "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals", it must be emphasized that marketing can be seen as, amongst others, the anticipation and satisfaction of customer needs (Boshoff & Terblanche, 2000: 4). This research study would also include a study of the travel agency's level of customer service, which will have a direct reflection on top management's marketing outlook as well as the travel agency's level of performance.

The research problem addressed in this study was an assessment of the relationship-marketing strategy that Morkels currently has in operation. This strategy focuses on membership of a club that is sold to customers when they open an account. The strategy is to keep in touch with the customer by means of the club magazine, a club card and various special events and offers that are exclusive to club members. The strategy, however, may not be entirely successful in achieving the goals and objectives as envisaged by the senior management of the company. The objective of the research was to establish what exactly relationship marketing is. Once having investigated the theory of relationship marketing, the objective of the research was to establish what the goals of the management at Morkels were and whether or not these goals were met. The methodology of the research was, firstly, to conduct a literature survey on relationship marketing. In particular the study of literature focused on the theory related to the retail market focussing essentially where similar marketing strategies had been investigated. A variety of aspects of relationship marketing and strategies that had previously been implemented were then examined. The literature survey also considered the way in which a successful strategy of relationship-marketing should be motivated, planned, implemented and followed through. Secondly the research established what the goals and objectives of the management of Morkels were by means of an investigation into the policies and manuals of the relationship-marketing department. Finally a questionnaire was disseminated to the senior management of Morkels to establish what they considered to be the needs and opinions of the customers of the Garden Route Area. A second questionnaire with similar questions was also submitted to a sample of club members. This was done to establish the opinions of both groups. The major findings of the research were that Morkels is experiencing a degree of success with its relationship-marketing strategy. The research findings also revealed that opinions of the customers and the management of Morkels do not concur on a number of issues. These differences and the most important factors were discussed and recommendations were made to management.

The concept of social media has grown rapidly in the last years. This can be attributed to the rate of adoption and the penetration of social media around the world. Currently, there is an estimate of over two billion people that are actively using social media. The increased usage of social media has changed the way people interact and communicate. Literature suggests that Internet-enabled social networks (relationship between or among individuals and groups) are developing faster than offline relationships. Previous studies have linked social media to the social network theories that define social relationships based on the actors, the ties that exist and the flow of resources among them. This is made possible by social networking sites and other Internet enabled services that allow friends to meet, connect and interact. Social media allow for individuals, groups or organisations to build their social network of friends and followers. It also facilitates the formation of communities with common interest. Social media facilitate the creation and exchange of content such as text messages, images, audio and video formats among individuals or communities that share a common interest or belong to the same social network. Social capital theorists suggest that the ties that exist in social interaction like on social media have the ability to create benefit for the actors in the networks. This provides the foundation to study the benefits that individuals and organisations can obtain from social media. The opportunity to target and communicate directly with the target market and potential customer qualifies social media as a valuable marketing tool and an important component of the integrated marketing communication. As a marketing communication tool, social media introduces a completely new paradigm into marketing communications. Therefore marketing professionals and academics are continuously seeking how to take advantage of social media for different industries. In the field of politics, the use of marketing concepts to engage voters and drive collective participation in political processes has become critical due to stiff competition. The use of social media for political campaigning and engagement could be beneficial, but politicians and political organisations are not taking full advantage of the concept. Previous studies show that organisations are aware of the opportunities that social media could provide for their organisations. However, they are reluctant because they are faced with the problems of lack of information on how to implement social media for business purposes. This treatise investigates the approach and critical success factors for the use of social media for political campaigning and engagement. To evaluate the conceptual framework that was suggested by this study based on the literature review and case studies, an empirical study was conducted among the members of the Democratic Alliance in the Eastern Cape. A survey was conducted among the members of the Democratic Alliance in the Eastern Cape using a questionnaire and 92 responses were received. The questionnaire measured the respondents’ social media usage, level of political engagement, perception on the use of social media for political engagement and the level of political activities on social media. Also, hypotheses were tested to examine the assumption that there might be an association between the respondents’ gender, population group and level of political activities on social media. The findings of this study indicate that a structured approach, a strong emphasis of engaging followers socially and micro-targeting are critical to effective implementation of social media for political campaigning and engagement. Other factors include the direct involvement of leadership, listening and encouragement of user generated contents. This study concludes that political organisations can use social media to establish multi-levelled social networks that provide access to their target audience and also reach potential audience through their friends. This social connectedness can then be translated into political social capital for campaign and engagement purposes.

Thesis (MBA (Business Management))--Stellenbosch University, 2008.
The objective of this specific research report is to analyse the internet marketing function within the South African tourism industry. Furthermore, the hotel industry is analysed to establish how the introduction of the internet changed the playing field in terms of marketing and how customer behaviour has changed over the past 13 years with the introduction of the internet to the already established global distribution systems (GOS) and computer reservation systems (CRS). An in-depth literature review is conducted to analyse the marketing function in general, after which an analysis in terms of production and services organisation is discussed. Here, the focus is on the 4 P and 7 P marketing mix theories of Michael Porter. The influence of the internet on the service marketing mix is discussed with specific reference to the luxury hotel industry. The specific research and interviews conducted in this study are focused on the luxury hotel industry in the Cape Town city area. Focus areas of the interviews with the specialist in the industry are on the following: • Influence of the internet on customer relationship management • Influence of the internet on the relationship between the luxury hotels and intermediaries • Influence of the internet on marketing functions such as cost and service. The findings of the primary research in the interviews are then compared to the findings in the literature review and recommendations and managerial implications are drawn in the final chapter of the research report.

Thesis (MComm)--Stellenbosch University, 2002.
ENGLISH ABSTRACT: One of the phenomena's in the marketing industry of the past decade is the increased use of database marketing. Database marketing involves the collection, processing and dissemination of vast amounts of consumer information in order to compile detailed consumer databases. The increasing popularity of database marketing can be attributed to various factors. Consumer information can now be obtained easier, cheaper and faster due to the availability of information technology. It has become easier to segment consumer markets and it is possible to identify consumer trends. It is possible to make predictions of consumer behaviour or buying patterns because consumer databases provide a more complete consumer profile with information ranging from demographics, psycho graphics to life-style information. Database technology improves the efficiency and effectiveness of marketing campaigns because marketers can analyse the available information and select the most appropriate marketing strategies and tactics, while concentrating efforts on the most profitable consumer. Marketers therefore waste less effort, money, and other resources by not promoting to individuals who are unlikely to react upon such offers. Widespread databases assist marketers in offering products that are more reasonably priced and more precisely tailored for smaller, more homogeneous market segments. Improved product and service offerings as well as the availability of a wider variety of products and services will likely result in higher consumer satisfaction and could build consumer loyalty. Therefore, marketers use consumer information to improve the overall marketing strategy and individual customer service. Consumers are concerned about database marketing practices because consumers believe some data practices invade personal privacy. The need for privacy has always been inherent to human nature and the concept of privacy dates back to early mankind. One should however differentiate between an individual's basic need for privacy from a general perspective and privacy within a consumer-marketer context. Privacy from a general perspective refers to one's territoriality and need for physical seclusion, whereas consumer privacy mainly relate to the privacy of personal information. Bennett, as well as Stone and Stone proposed that a state of privacy exist when a consumer can control social interaction, unwanted external stimuli, and the dissemination of personal information as well as being able to make independent decisions without outside interference. Consumers' need for privacy is however, in conflict with the need for social interaction and the need to participate in commercial exchange relationships. The more a person interacts with other members of society, the more the person could expect to compromise some privacy. This implies that when consumers participate in a business transaction, or where an exchange relationship exists between the database marketer and consumer, consumers could expect that a degree of privacy will be lost. Consumer groups however, argue that some marketing practices invade the reasonable amount of privacy consumers should be able to expect. The raising consumer concern for privacy is attributable to several reasons. The primary driver of consumer concern is the general lack of knowledge on data collection and use. Other reasons for the raising privacy concern include the type of information collected and the amount of control consumers have over subsequent use of data; the use of personal information to identify specific individuals; collection and use of sensitive information, such as medical and financial data; the volume of information collected and used; secondary information use; the use and dissemination of inaccurate databases; the collection and use of children's data; the lack of tangible benefits received in exchange for information provided; and the use of consumer information for financial gain. Consumers have also expressed concern about electronic database marketing practices because of the secrecy in data collection and use. However, privacy concerns may vary depending on consumers' cultural orientation, age, perception on what constitutes good marketing ethics or the specific methods employed to obtain consumer data. One could distinguish between several consumer clusters when considering consumers" attitudes on database marketing practices and personal privacy. In this regard the typical South African consumer is classified as a "pragmatist". Pragmatists are concerned with privacy to the extent they are exposed to database marketing activities. The South African database marketing industry is still in its infancy phase and as the industry progress, and consumers become more knowledgeable, privacy concerns are likely to increase. It is important to address the issues that raise consumer privacy concerns and to find solutions for ensuring sustainable database marketing practice in future. Marketers' information needs and consumers' privacy needs should somehow be balanced in order to withhold government intervention. Compromises from both sides are necessary to reach a more balanced relationship between the two parties. The successful outcome of the privacy debate will depend on marketers' understanding of consumer privacy issues and by addressing these accordingly.Several approaches exist for regulating database marketing practices that invade consumer privacy: the implementation of information technology, self-regulation and government intervention. Self-regulation is preferred for regulating database marketing practices, whereas privacy-enhancing information technology is recommended as a supplemental tool for protecting consumer privacy. Government regulating seems to be the last resort because of unnecessary restrictions that might be imposed on database marketing activities. Recommended models for regulating database marketing activities and for protecting consumer privacy in South Africa are the Registration Model, together with elements of the Data Commissioner Model. These models were proposed after careful consideration of characteristics, unique to the South African database marketing industry. The models place the responsibility for data protection with the database marketer and the South African government, rather than with the consumer. The Registration Model and the Data Commissioner Model seems a viable combination for implementation in South Africa because these models acknowledge the fact that South African pragmatic consumers are not well educated and informed enough on privacy invading database marketing practices. This combination rarely involves any consumer participation and therefore suits the typical apathetic nature of South African consumers. The Registration Model acts like a notice system where an agency, currently the Direct Marketing Association of South Africa, develops principles of fair information practices to which registered marketers need to comply with. A commission, an element of the Data Commissioner Model, has power to investigate consumer complaints, constrain development of databases, review data practices and advise on improvements on data collectors' systems. The commission could also monitor advancements in information technology that may enhance consumer privacy. The only problem with these models seems to be that the agency and or the commission have no authoritative power to enforce compliance with principles and codes of conduct. Industry self-regulation in conjunction with some governmental control and the application of information technology seems to be useful in providing adequate levels of consumer privacy and data protection. Such a combination might strike a balance between South African consumers' need for privacy and South African marketers' need for consumer information.
AFRIKAANSE OPSOMMING: Een van die verskynsels in die bemarkingsindustrie oor die afgelope dekade is die toenemende gebruik van databasisbemarking. Databasisbemarking behels die insameling, prosessering en verspreiding van groot hoeveelhede verbruikersinligting met die doelom gedetailleerde verbruikersdatabasisse saam te stel. Die toenemende gewildheid van databasisbemarking kan toegeskryf word aan verskeie faktore. Inligtingstegnologie maak dit baie makliker, goedkoper en vinniger om verbruikersinligting te bekom. Dit raak al hoe makliker om verbruikersmarkte te segmenteer en dit is moontlik om verbruikers tendense te identifiseer. Voorspellings kan ook gemaak word ten opsigte van verbruikersgedrag en aankooppatrone omdat die omvang van inligting in verbruikersdatabasisse strek vanaf demografiese, psigografiese tot lewenstylinligting en daarom 'n baie meer volledige verbruikersprofiel bied. Databasistegnologie verbeter die doeltreffendheid en effektiwiteit van bemarkingsveldtogte omdat bemarkers beskikbare inligting kan analiseer en die mees gepaste bemarkingstrategieë en taktieke kan selekteer, terwyl programme gerig kan word op die mees winsgewinde verbruiker. Bemarkers sal dus minder moeite, geld en ander hulpbronne vermors deurdat bemarkingsprogramme nie gerig word op individue wat heel waarskynlik nie op sulke aanbiedinge sal reageer nie. Omvangryke databasisse help bemarkers om goedkoper produkte te bied wat meer presies ontwerp is op kleiner, meer homogene marksegmente te dien. Verbeterde produk en diens aanbiedinge tesame met die beskikbaarheid van 'n wyer verskeidenheid van produkte en dienste, sal heel waarskynlik hoër verbruikersatisfaksie tot gevolg hê en kan verbruikerslojaliteit bewerkstellig. Dus, bemarkers gebruik verbruikersinligting om die algehele bemarkingstrategie en individuele diens aan verbruikers te verbeter. Verbruikers het belang by databasis bemarkingspraktyke omdat verbruikers glo dat sommige data praktyke inbreuk maak op persoonlike privaatheid. Die behoefte aan privaatheid was nog altyd inherent aan die menslike natuur en die konsep van privaatheid dateer terug tot vroeë beskawings. Daar behoort egter 'n onderskeid getref te word tussen 'n individu se basiese behoefte aan privaatheid vanuit 'n algemene perspektief en privaatheid vanaf 'n verbruiker-bemarker konteks. Privaatheid, vanaf 'n algemene perspektief, verwys na 'n individu se persoonlike ruimte en die behoefte aan fisiese afsondering, teenoor verbruikersprivaatheid wat hoofsaaklik verband hou met die privaatheid van persoonlike inligting. Bennett, sowel as Stone en Stone het voorgestel dat 'n mate van privaatheid heers wanneer 'n verbruiker beheer het oor sosiale interaksies, ongewenste eksterne prikkels, die verspreiding van persoonlike inligting, sowel as om in staat te wees om onafhanklike besluite te neem sonder invloed van buite. Verbruikers se behoefte aan privaatheid is egter in konflik met die behoefte aan sosiale interaksie en die behoefte om deel te neem aan kommersiële transaksies. Hoe meer 'n persoon in wisselwerking tree met ander lede van die gemeenskap, hoe meer kan die persoon verwag om 'n mate van privaatheid op te offer. Dit impliseer dat wanneer verbruikers deelneem in 'n besigheidstransaksie of waar 'n ruilverhouding bestaan tussen die databasisbemarker en verbruiker, kan verbruikers verwag dat 'n mate van privaatheid verlore sal gaan. Verbruikers kan 'n redelike mate van privaatheid verwag, maar verbruikersgroepe argumenteer dat sommige bemarkingspraktyke inbreuk maak op hierdie redelike verwagting van privaatheid. Die toenemende verbruikersbelang by privaatheid is toeskryfbaar aan verskeie redes. Die primêre dryfkrag agter verbruikers se belang is die algemene gebrek aan kennis oor data insameling en gebruik. Ander redes wat bydrae tot die toenemende belang by privaatheid sluit in die tipe inligting ingesamel en die hoeveelheid beheer verbruikers het oor die daaropeenvolgende gebruik van data; die gebruik van persoonlike inligting om spesifieke individue te identifiseer; die insameling en gebruik van sensitiewe inligting, soos byvoorbeeld mediese en finansiële data; die hoeveelheid inligting wat ingesamel en gebruik word; sekondêre gebruik van inligting; die gebruik en verspreiding van onakkurate databasisse; en die insameling en gebruik van verbruikersinligting om finansieël voordeel daaruit te trek. Verbruikers het ook belang getoon teenoor elektroniese databasis bemarkingspraktyke as gevolg van die geheimhouding oor data insameling en gebruik. Die belang by privaatheid mag egter varieër afhangende van verbruikers se kulturele oriëntasie, ouderdom, persepsie van wat goeie bemarkingsetiek behels of die spesifieke metodes gebruik om data aangaande verbruikers te bekom. Daar kan onderskei word tussen verskeie verbruikersgroepe wanneer verbruikershoudings teenoor databasis bemarkingspraktyke en persoonlike privaatheid oorweeg word. In hierdie verband kan die tipiese Suid-Afrikaanse verbruiker geklassifiseer word as 'n pragmatis. Pragmatiste is besorg oor privaatheid tot die mate waartoe hulle blootgestel is aan databasisbemarkingsaktiwiteite. Die Suid-Afrikaanse databasis industrie is nog in die beginfase en soos die industrie groei en verbruikers meer ingelig raak, sal besorgdheid oor privaatheid heelwaarskynlik ook toeneem. Dit is belangrik om die kwessies wat besorgdheid oor verbruikersprivaatheid veroorsaak aan te spreek en om oplossings te vind om volhoubare databasisbemarkingspraktyke in die toekoms te verseker. Daar moet gepoog word om bemarkers se behoefte aan inligting en verbruikers se behoefte aan privaatheid in ewewig te bring om sodoende owerheidsinmenging te voorkom. Opofferings van beide partye is nodig om 'n meer gebalanseerde verhouding tussen die twee partye te bewerkstellig. Die suksesvolle uitkoms van die privaatheidsdebat sal afhang van bemarkers se begrip vir verbruikersprivaatheidskwessies en om dit dienooreenkomstig aan te spreek. Die regulering van databasisbemarkingspraktyke wat inbreuk maak op verbruikersprivaatheid kan verskillend benader word: die implementering van inligtingstegnologie, self-regulering en owerheids-inmenging. Self-regulering word verkies as basis om databasisbemarkingspraktyke te reguleer, terwyl privaatheids-bevorderende inligtingstegnologie aanbeveel word as bykomende gereedskap om verbruikersprivaatheid te beskerm. Owerheidsregulering word gesien as die laaste uitweg as gevolg van onnodige beperkinge wat dit mag plaas op databasisbemarkingsaktiwitei te. Die voorgestelde modelle vir die regulering van databasis bemarkingsaktiwiteite en vir die beskerming van verbruikersprivaatheid in Suid Afrika, is die Registrasie Model, tesame met elemente van die Data Kommissaris Model. Hierdie modelle is voorgestel nadat eienskappe, uniek aan die Suid Afrikaanse databasisbemarkingsindustrie, deeglik oorweeg IS. Die modelle plaas die verantwoordelikheid van data beskerming in die hande van die databasisbemarker en die Suid-Afrikaanse owerheid, eerder as by die verbruiker. Die Registrasie Model en die Data Kommissaris Model blyk 'n uitvoerbare kombinasie vir implementering in Suid Afrika te wees, omdat hierdie modelle die feit inagneem dat Suid Afrikaanse pragmatiese verbruikers nie goed genoeg opgevoed en ingelig is oor die databasisbemarkingsaktiwiteite wat inbreuk maak op privaatheid nie. Hierdie kombinasie behels selde verbruikersdeelname en is daarom gepas by die tipiese apatiese aard van Suid Afrikaanse verbruikers. Die Registrasie Model dien as 'n kennisgee-stelsel waar 'n agentskap, tans die Direkte Bemarkings Assosiasie van Suid Afrika, beginsels vir regverdige inligtingspraktyke ontwikkel waaraan geregistreerde databasisbemarkers moet voldoen. 'n Kommissie, 'n element van die Data Kommissaris Model, het mag om verbruikersklagtes te ondersoek, die ontwikkelling van databasisse aan bande te lê en om datapraktyke te hersien en advies te gee oor verbeteringe in die stelsels van data-insamelaars. Die kommissie kan ook ontwikkelinge in inligtingstegnologie wat verbruikersprivaatheid bevorder, monitor. Die enigste probleem met hierdie modelle blyk te wees dat die agenstkap en die kommissie geen gesag het om te verseker dat beginsels en kodes van goeie gedrag afgedwing word nie. Industrie self-regulering, tesame met 'n mate van owerheidsbeheer en die implementering van inligtingstegnologie blyk nuttig te wees om voldoende vlakke van verbruikers-privaatheid en data beskerming te verseker. Dié kombinasie kan moontlik 'n balans vind tussen Suid Afrikaanse verbruikers se behoefte aan privaatheid en Suid Afrikaanse bemarkers se behoefte aan verbruikersinligting.

Games as a form of communication have been examined by academics in the fields of game studies, narratology and media studies, among others, but the use of games to communicate advertising messages has not been adequately explored within the South African context. The study sought to investigate the phenomenon of advergaming, purpose-built games designed to communicate an advertising message, in South Africa, and to develop a model for the use of advergaming as a viral marketing tool in this context. Using a hybrid approach, the study examined the way that advertising agencies currently use advergames as well as the effectiveness of advergaming as a means to communicate a message. The study presents the results of a national survey of advertising agencies in South Africa, a content analysis of existing advergames and an analysis of three semi-structured group interview experiments conducted using selected advergames. The findings point to the potential of advergaming as a message communication tool, but also highlight the challenges that may hamper the widespread use of advergaming in South Africa. It proposes the use of the mobile environment as a means to reach a wider South African audience and in that way, overcome some of the obstacles to advergaming adoption. In addition, the results identify aspects of advergames that seem to correlate with the effectiveness of message communication.

Includes bibliographical references (leaves 152-160).
It is not unusual for a student to study French from secondary school to university level and still not be able to communicate effectively with a native speaker. In addition, for many years, apart from translation diplomas, the traditional Bachelor of Arts degree in French prepared students for little more than teaching the language. In South African universities, the introduction of courses in Business French is relatively recent. An individual might be motivated to learn a foreign language because of its aesthetic value or practical use. Howevere, in South Africa, the decision to allocate state funds and school-learning hours towards the promotion and teaching of a foreign language has deeper implications, particularly when there are eleven official languages competing for recognition. In India in early 1900, Michael West had attempted to establish why Indian people should learn English ("in order to read") and how they should learn English ("through reading"). Abbot (1981: 12) called this random teaching of a foreign language "TENOR (teaching English for no obvious reason "'. Similarly, the question as to why South Africans should be taught French or any other foreign language needs to be answered. If not, we risk falling into he same trap as "TENOR" except in this case we will be teaching French for no apparent reason. While the purpose of this research is not to discredit those students who desire to learn French for personal reasons, the main argument presented in this thesis is based on whether South Africans should learn French in order to trade more effectively with Francophone countries. Combining qualitative and quantitative research, preliminary conclusions indicate that an in-depth cost and benefits analysis might prove the link French language acquisition with economic expansion. However, within the limitations of this research, there is insufficient justification for the allocation of state funding for foreign language acquisition over and above the need for other mainstream school disciplines. A more viable solution would be to train and to employ South Africa's new language resource, that of the Francophone refugees currently living in the country, assuming that they are willing to remain in this country.

Thesis (MBA (Business Management))--Stellenbosch University, 2008.
The goal of the study was to identify the ideal positioning strategy for the South African Apple and Pear industry to successfully compete as a supplier against Chile in the European retail environment. The hypothesis of the study states that the ideal positioning strategy for South Africa is a combination between a Corporate and a Generic strategy. The Corporate strategy would focus on what wants to be achieved while the Generic strategy would focus on how it needs to be achieved. A strategy framework combining available corporate strategies with available Generic strategies identified 12 potential corporate/generic strategy combinations. The outcome of the study would be the selection of the combination most suited to take the South African Apple and Pear industry into the future. The research in this study included a full description of both the South African and Chilean industries discussing the physical, economic and political environment as well as the available human resources and industry structures. A thorough description of the European retail environment was followed by an external analysis identifying the key success factors required to successfully supply this market. The key success factors were used as the framework to do an internal situational analysis of the South African and Chilean industries. The internal situational analysis identified the key areas that South Africa needs to focus on to improve its competitive position against Chile in the European retail market. These key areas were pivotal in the selection of the optimal corporate / generic strategy combination. The outcome of the study identified a Market penetration strategy (Corporate strategy) through the use of a Differentiation (Generic strategy) as most suited to improve the competitiveness of the South African Apple and Pear industry. This strategy will grow demand and market share for South African apples and pears in the existing EU retail market for its existing product range by focusing on: 1. Improving the retail value and sales volume of SA apples and pears in the European retail market through:  In-store promotional and media campaigns that will create awareness of South African apples and pears and SA Tourism as well as educate and communicate consumers about the attributes and different uses of SA apples and pears as well as SA Tourism opportunities.  The identification of all South African apples and pears through on-pack branding by using the “South Africa, Alive with Possibility brand”. In-pack information booklets providing nutritional information and recipes for South African apples and pears. 2. Communication of real time supply information to European retailers and importers through:  E-mailing retail buyers direct website links giving them access to the weekly South African Pome Fruit newsletters indicating crop estimates, weekly inspection volumes and shipment volumes per variety. 3. Active engagements with the SA government to gain their involvement and financial support for promotional activities in retail stores through:  Active lobbying by industry representatives for the involvement of SA Tourism, the Department of Trade and Industry and the International Marketing Council in promotional campaigns where SA Apples and Pears are used as a vehicle to enhance the image of the South Africa amongst consumers, retailers and importers. 4. The active communication at an industry level to European retailers and importers about the South African Apple and Pear industry’s progress regarding the management of the carbon footprint of its products as well as the production of residue free fruit through.  Yearly visits by industry representatives to European retailers and importers where South African progress reports in these areas are presented. The assessment highlighted that South Africa is relatively strong throughout the value chain activities but that the lack of a unified industry whereby its strengths are communicated to consumers, retailers and importers, has led to South Africa loosing market share to Chile.

Includes bibliographical references
Controversy surrounds the upstream petroleum industry. Although the benefit of petroleum resources is beyond dispute, the exploitation of petroleum resources comes at a price, as history has shown time and again. Not only does petroleum exploitation have detrimental effects on the environment, but host countries often are worse off than countries with little or no petroleum resources. This "resource curse" is partially the result of flawed regulatory frameworks for petroleum resource extraction in host countries. This thesis identifies three elements that must be present in a country's regulatory framework for petroleum extraction if the resource curse phenomenon is to be avoided and benefit s from petroleum are to be maximised. These elements are: transparency, accountability and a balance of interests between the petroleum companies and the host nation. Namibia and South Africa are not yet major players in the international upstream petroleum industry. There is accordingly not much academic engagement with petroleum law in these two jurisdictions. The courts have also not yet had the opportunity to scrutinise the legislation regulating the upstream petroleum industries of South Africa and Namibia. There are, however, indications that both countries may possess viable quantities of petroleum resources. In anticipation of the possibility of finding commercially viable quantities of petroleum, South Africa and Namibia have enacted legislation to regulate the upstream petroleum industry, but the efficiency of the legislation, specifically how it reflects the elements of transparency, accountability and balance of interest, have not yet been considered. The research for this thesis is driven by the question of how the regulatory framework for petroleum exploitation in South Africa and Namibia embraces the elements of transparency, accountability and balance of interest. The purpose of this thesis is to examine the regulatory frameworks for upstream petroleum resources in South Africa and Namibia in anticipation of the demands that will be placed on law as the sectors grow. In doing so, this thesis scrutinises the legislation in South Africa and Namibia to determine the extent to which the three crucial elements of transparency, accountability and balance of interest between the petroleum company and the host nation are reflected in the regulatory frameworks for petroleum resources.

Push- and pull forces are considered the most important motivational factors in driving tourism demand. Push forces are motivational forces that arise due to the individual’s need to travel, while pull forces are destination attributes which pull the traveller to the specific destination and in doing so they satisfy the need of the traveller. Understanding why people travel, how they go about selecting their holiday destination and why one country is preferred to the other, is vital to the continued success of the tourism industry. The needs and wants of travellers are constantly changing, therefore, it is imperative that tourism businesses excel at developing new products and services which are better suited to the needs of consumers. The primary objective of this study was to determine the push- and pull forces that influence outbound destination choice in Nelson Mandela Bay Metropole. The study investigated and analysed how the independent variables (push- and pull factors) influence destination choice (dependent variable). From a comprehensive literature review, a hypothetical model was developed to test the relationships between push-and pull forces and destination choice. Twelve hypotheses were formulated to test the relationship between four push forces, eight pull forces and destination choice. The study sought the perceptions of Nelson Mandela Bay Metropole residents and utitised the quantitative research paradigm. A survey was conducted with the aid of a structured self-administered questionnaire, distributed via e-mail and as a hard copy. A combination of convenience- and snowball sampling was utilised. The final sample comprised 302 respondents. The validity of the measuring instrument was ascertained by using exploratory factor analysis. The Cronbach’s alpha values for reliability were calculated for each of the factors identified during the exploratory factor analysis. The top ten destinations visited and intended to be visited were indicated. United Kingdom was the most visited international destination for both leisure and business purposes, while The United States of America was the most popular international destination to visit next for both leisure and business purposes. Pearson product-moment correlation and multiple regression analysis were used to test the correlation and significance of the relationships hypothesised between the various independent and dependent variables. Three statistically significant relationships were found between the push forces (physical and stature motivators and destination accessibility) and destination choice. Four statistically significant relationships were found between the pull forces (events, natural attractions, political issues and general infrastructure) and destination choice. The empirical findings further confirmed that an inter-relationship between push- and pull forces within destination choice does exist. However, pull forces influence push forces to a larger extent. Analysis of variance calculations were used to identify if significant relationships exist between the twelve demographic variables and nine reliable and valid independent variables. Furthermore, post-hoc Scheffè tests identified where the significant differences occurred between the different categories. Cohen’s d-values were calculated in order to assess the practical significance of the mean scores. A total of sixteen practical significant relationships were identified. Travel companies should compile travel packages and tours that serve the needs of both leisure- and business travellers. They can use social media as a communication- and promotion tool to entice travellers to specific destinations. The business travel packages should be all inclusive and include transportation, accommodation and even entries to events. The visual aids, utilised within the marketing material, should entice travellers to want to visit these destinations, and outline the favourable general infrastructure available. When marketing outbound destinations, travel service providers must pay attention to demographical variables such as gender, age, ethnical affiliation, income and marital status to compile travel packages that satisfy the needs of specific groups.

The research program addressed in this study was to do an analysis of the potentials of the marketing of ostrich meat in the South African market. Being the world leader in the ostrich industry, the research’s emphasis was to establish reasons why the meat industry does not explore the South African meat market. To achieve this object, a literature study to determine the key components of the current situation was undertaken and used as a theoretical model to analyse the current situation in the market as well as in the ostrich industry. In addition to the literature study, an empirical study was conducted to identify some critical issues that have an influence on the potential of the domestic market. The survey method used, based on the key components gained from the literature study, consisted of an in-depth scan of the macro-environment and thorough investigation of the target industry. The investigation involved using the Internet and World Wide Web, print media, personal interviews and telephonic interviews. The result of the literature study was finally combined with the results of the empirical study and some recommendations were made. The recommendations were applicable to the ostrich industry in so far that implementing some plans for the meat industry can have serious consequences for the other products of the ostrich industry

Launching a new product requires a creative and analytical approach that will embrace the needs of a variety of customers. Therefore the key to success, during the launch stage of a new product, lies in finding those customer segments which are most disposed to become early adopters. Once the new product has been launched and is widely accepted, the more conservative customers will be easier to sell to. This study proposes the launch strategy of an aerosol spray paint which is designed for the use in a DIY market of the automotive refinish segment. The study take a form of an assessment survey involving a literature review and a survey of managers and sales representatives of selected automotive dealerships and body repair shops. The literature review identified best practices that should be followed to launch a new product: starting with assessing the market potential of the new product, followed by a series of activities including pre-launch and then a full launch. The strategic marketing approach required to launch a new product is also described throughout the process. The empirical survey and research methodology employed in the study is described. This is followed by the survey questionnaire used for gathering the data needed for analysis. The research findings of the empirical survey are then analyzed and reported on. Various recommendations flowing from the results of the empirical study are presented in the final chapter.

Includes bibliographical references (leaves 84-88).
A shallow sandy aquifer, contaminated by petrol from an underground storage tank, was studied to determine if intrinsic bioremediation of the hydrocarbons is taking place. Groundwater samples taken from 32 monitoring wells were analysed for NO₃-,NH₄+, Mn²+, Fe²+, SO₄²-, and ΣH₂S. Portable electrodes were used to make field measurements of electrical conductivity, redox potential, and pH. The variation and distribution of these redox-sensitive groundwater constituents show that bioremediation via NO₃- reduction, Fe³+ reduction, and SO₄²- reduction (and possibly methanogenesis in the most reduced part of the plume) is occurring. In some cases redox processes are taking place simultaneously resulting in redox zones that overlap. Iron and sulphate reduction are the dominant processes taking place.

Thesis (MBA)--University of Stellenbosch, 2010.
South Africa is currently not considered a wine-drinking nation. The consumption per capita rate is very low, especially for a wine-producing country. To date, the wine industry has grown due to exports allowed since sanctions were lifted in 1994. With the export market set to decelerate over the next few years, the wine industry will have to develop the domestic market, especially the black consumer market for future growth. The emerging black market of South Africa has materialised as the strongest buying influence in the economy. They have an overwhelming desire to have access to a lifestyle, which in the past was not possible. While they are status and lifestyle orientated, they want products and brands that are aspirational and close to them. Understanding this market and the potential they pose is vital for the wine industry’s future. Wine marketers need to understand this target market’s thoughts and perceptions around wine, as this market is still largely untapped. The emerging black market has had little exposure to wine compared with other alcoholic drinks such as beer, brandy and the ready-to-drink category and the wine industry will have to look at a comprehensive strategy to target them. It is the purpose of this study to provide detailed insights into the emerging black market of South Africa in connection with wine consumption. Initially, a literature review was conducted to investigate this target market and the wine industry’s current situation. Various marketing tools were discussed designed to specifically target the emerging black market. Based on this information, a consumer survey was conducted amongst black MBA students of the University of Stellenbosch Business School (USB). The data was analysed and conclusions were drawn that answered the questions and objectives of this study. The analyses showed that the wine industry should focus on the women segment of the emerging black market, as they are the current group interested in wine. Other main findings included that wine needed to be positioned as an aspirational product; that brand ambassadors in large social networks should be identified; and finally that the wine industry and all its stakeholders should work together to educate the emerging black market and collectively apply the various marketing techniques found to be popular.

Despite the significant contribution to socio-economic development by SMEs (small and medium enterprises), their failure rate is very high in South Africa. Adoption and implementation of market orientation has been identified by various scholars as a means to mitigate SME failure in the highly competitive environments they operate in. This study investigated the factors influencing market orientation in SME computer retailers in King Williams Town and East London, South Africa. The objectives of the study were to investigate whether owner/manager involvement of had an influence on market orientation in SME computer retailers, to establish whether organisational systems and interdepartmental dynamics had an impact on the customer focused culture as well as investigate whether competitive intensity influenced the SME computer retailers to be market focused. Both primary and secondary data sources were used in this study. A quantitative research design was used in conducting this research. Simple random sampling, a probability sampling technique was used to select a sample of 104 from the sample frame of 141 registered SME computer retailers. The survey method, by way of a selfadministered questionnaire was used to collect primary data. The statistical Package for Social Sciences (SPSS) as statistical software was used to analyse data. The Chi-square test, Pearson correlation, the t-test, and descriptive statistics were used to analyse data. The findings of this research found that there are factors influencing market orientation in SME computer retailers, such as owner/manager involvement. Competitive intensity was found to influence SME computer retailers to be market focused. It was also found that organisational systems and interdepartmental dynamics did not impact on the customer focused culture. The findings of this research showed that SME owner/managers hold the key to shaping an organisation‟s values and culture orientation therefore in order to be market orientated, they need pass on a clear message to the lower levels of the organisation. The careful implementation of organisational systems and interdepartmental dynamics that encourage market orientation as well as constant matching and monitoring of competitors was recommended to enable SMEs to be market orientated and in turn improve their business performance and success.

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing, 2016
Despite the continued popularity of social media (SM) platforms globally, limited research on their challenges and opportunities has been done in the South African (SA) petroleum industry context. A semi-automated qualitative study was conducted with the objective of gathering data from the five largest petroleum companies in SA through semi-structured interviews using a purposive sample to ascertain these challenges and opportunities. The data were gathered; pre-tested, transcribed, and then analysed using NVivo 11 software. The research findings of this study show that the key challenges marketing practitioners encounter in SA include the lack of leadership buy-in as well as the absence of risk of mitigation plans when participating on the dialogue medium. The key opportunities include real-time customer engagement, ease of market development, data access, data mining, and wider customer reach. Based on the findings, a framework for implementing SM strategies in the SA petroleum industry context is proposed to help marketers in mitigating the failure risk of SM campaigns contributing positively to their bottom line. Recommendations obtained from participants include implementation of processes and procedures for customer engagement through social media, exploitation of strategy partners who are already active in social media, and the development of content strategies. Limitations are highlighted and future research areas that can be used by the petroleum industry and contribute to the body of knowledge are recommended. Key words: Integrated marketing communication, petroleum, promotional mix, social media, South Africa.
GR2018

The purpose of this study was (1) to gain a better understanding of convenience marketing in the petroleum industry in South Africa, (2) to determine whether convenience marketing has positively contributed towards Engen's business objectives, (3) and whether implementation of the concept by Engen has been successful. During this study an in-depth literature review was done to analyse convenience marketing in the petroleum industry in South Africa by using various theories and models, such as the Buyer Behaviour Models, monadic models and multi-variable models, which are helpful in creating a basic and general foundation for the understanding of consumers and the relationships between external and internal influences that may affect the purchase behaviour of a consumer. Pathway modelling is also utilised for a better understanding of consumer preferences. Extensive brand research was undertaken to identify areas of strength and weakness within the Engen forecourt c-store network. The Ansoff Market/Product Matrix was used to recommend an effective product strategy.
Thesis (MBA)-University of KwaZulu-Natal, 2005.

Blendcor (Pty) Limited is a joint venture lubricants blending and grease manufacturing plant and equally owned by its shareholders, British Petroleum Southern Africa and Shell South Africa. BP purchased Castrol worldwide in March 2000. The merger of BP and Castrol has created opportunities for consolidation of production at Blendcor. The inclusion of the Castrol lubes portfolio would increase current production at Blendcor to approximately 150 million liters per annum. The purpose of this research is to establish if the merger between BP and Castrol would have a positive or negative effect on Blendcor. We begin this research by seeking an understanding of the strategy framework and its role in assisting a company to achieve its objectives. The framework starts by explaining how strategy is formulated, the development of a vision, mission statement, the examination of the company's external environment, the company's internal environment, the impact of globalisation, the company's long-term goals, and finally organizational structure and leadership. Emphasis is placed on companies that employ Joint Ventures, Mergers and Alliances as grand strategies. The history of the Oil industry in South Africa, the history of Blendcor's partners, a brief history and background of Blendcor, followed by a discussion on the merger of BP and Castrol, and its impact on Blendcor, is examined. Blendcor is then evaluated by conducting a SWOT analysis. It's strengths; weaknesses, opportunities and threats are discussed briefly. The current strategy employed by Blendcor is subsequently evaluated against the suitability criteria. The plant is benchmarked against other plants worldwide in terms of cost and production. The strategy development process at Blendcor is then evaluated to determine the synergies of the leadership team. The merger is then profiled using the PIMS model to determine whether the merger was a good or bad decision. Finally, various recommendations are made to improve the plant and its processes. The replacement of Blendcor's Information system is discussed in length and the lack of a suitable measurement system is highlighted.
Thesis (MBA) - University of Natal, 2003.

The marketing function has been under immense pressure to be more document it contribution to the performance of the firm, this pressure comes from shareholders seeking a return on their funds, CEO’s seeking savings and from their peers as they seek to become more relevant in the organisation. Efforts to track marketing have been hindered by among other issues a lack of numeracy by marketers, the primacy of financial measurements and a laundry list of metrics from research and practice that makes it hard to chose, few and pertinent ones. The use of marketing metrics has proven to contribute to better business performance, and during recessions when budgets are tight, it becomes even more urgent that the marketing function have and understand marketing metrics. This study aimed to evaluate the extent of marketing metrics use in South Africa, determine the levels and frequency of review, examine whether use of metrics changes due to severe economic conditions and evaluate whether the change in use of metrics contributes to better firm performance. The study found that use, review and collection of metrics is at par with other countries, but there is no change in the level and frequency of review during a recession. Evidence was found of better firm performance that is linked to the change of use of metrics.
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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