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Journal articles on the topic 'Petroleum – South Africa – Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Maré, Marcel, and Harold J. Annegarn. "The Use of Willingness to Pay in Determining Customer Preferences for Improved Flame-Based Cookstove Features in Two South African Study Areas." Social Marketing Quarterly 23, no. 4 (October 3, 2017): 335–53. http://dx.doi.org/10.1177/1524500417732773.

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The continued large-scale use of inefficient flame-based cookstoves directly influences human development levels globally, including in South Africa. It has been demonstrated that the adoption and sustained use of safe, inexpensive, and improved stove designs by households could lead to a significant reduction in household air pollution. From an examination of descriptions of previous improved cookstove dissemination programs, it becomes apparent that a focus on customer preferences was absent in many of the unsuccessful projects. This article investigates the customer preferences for improved flame-based cookstove features in two South African study areas using a willingness-to-pay survey methodology. A key finding indicates that the use of safety awareness campaigns could significantly shift demand for inefficient (kerosene powered) cookstoves to efficient and safer liquefied petroleum gas stoves. Furthermore, a preference for larger stoves (allowing for cooking in two pots simultaneously) was found. The availability of credit did not seem to influence purchasing behavior. The article suggests that the inclusion of safety awareness demonstrations in combination with other appropriate stove features (i.e., fuel types, sizes, durability, and payment options) represents a necessary companion to other strategies for the successful dissemination of improved flame-based stoves in the South African marketplace. This also has implication for large-scale stove interventions advocated by the Global Alliance for Clean Cookstoves and the World Bank.

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Sargeant, Adrian, and P. Msweli. "Network Marketing in South Africa." Journal of International Consumer Marketing 11, no. 3 (September 30, 1999): 51–66. http://dx.doi.org/10.1300/j046v11n03_04.

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Karam, Aly H. "Marketing and architects in South Africa." Engineering, Construction and Architectural Management 10, no. 6 (December 2003): 402–12. http://dx.doi.org/10.1108/09699980310509372.

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Dahl, Carol, and Tayo Soyemi. "Petroleum Marketing in Africa: Issues in Pricing, Taxation and Investment." Energy 29, no. 8 (June 2004): 1232–34. http://dx.doi.org/10.1016/j.energy.2004.03.004.

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Jungslager, Eric H. A. "Petroleum habitats of the Atlantic margin of South Africa." Geological Society, London, Special Publications 153, no. 1 (1999): 153–68. http://dx.doi.org/10.1144/gsl.sp.1999.153.01.10.

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Tustin, Deon H. "Marketing communication budget practices in South Africa." Communicatio 30, no. 1 (January 2004): 166–74. http://dx.doi.org/10.1080/02500160408537992.

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Echendu, Joe Amadi, Marthinus W. Pretorius, and Thomas Baaken. "Science marketing empirical data from South Africa." International Journal of Technology Intelligence and Planning 2, no. 2 (2006): 129. http://dx.doi.org/10.1504/ijtip.2006.011304.

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Du Plessis, TA, and RCB Stevens. "Marketing of irradiated commodities in South Africa." Radiation Physics and Chemistry (1977) 25, no. 1-3 (January 1985): 75–79. http://dx.doi.org/10.1016/0146-5724(85)90252-3.

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Melaia, Stuart, Russell Abratt, and Geoff Bick. "Competencies of Marketing Managers in South Africa." Journal of Marketing Theory and Practice 16, no. 3 (July 2008): 233–46. http://dx.doi.org/10.2753/mtp1069-6679160304.

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Sampson, L., N. Van der Schyff, and C. Cupido. "The unsuspected killer: Liquefied petroleum gas overexposure in South Africa." South African Medical Journal 105, no. 2 (December 14, 2014): 152. http://dx.doi.org/10.7196/samj.9267.

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Stacey, Nicholas, Corné van Walbeek, Mashekwa Maboshe, Aviva Tugendhaft, and Karen Hofman. "Energy drink consumption and marketing in South Africa." Preventive Medicine 105 (December 2017): S32—S36. http://dx.doi.org/10.1016/j.ypmed.2017.05.011.

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Nieuwoudt, W. L., C. G. Gillitt, and G. R. Backeberg. "WATER MARKETING IN THE CROCODILE RIVER, SOUTH AFRICA." Agrekon 44, no. 3 (September 2005): 383–401. http://dx.doi.org/10.1080/03031853.2005.9523718.

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Masocha, Reginald, Busiswa Buso, and Olawale Fatoki. "Competitive Marketing by Immigrant SMMEs in South Africa." Journal of Social Sciences 50, no. 1-3 (July 13, 2017): 124–32. http://dx.doi.org/10.1080/09718923.2017.1311727.

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Abratt, Russell, and Joy Russell. "Relationship marketing in private banking in South Africa." International Journal of Bank Marketing 17, no. 1 (February 1999): 5–19. http://dx.doi.org/10.1108/02652329910254000.

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Petzer, D. J., and C. F. De Meyer. "Trials and tribulations: marketing in modern South Africa." European Business Review 25, no. 4 (June 21, 2013): 382–90. http://dx.doi.org/10.1108/ebr-02-2013-0016.

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Townsend, Stephanie, and Geoff Bick. "Kulula.com: now anyone can fly in South Africa." Emerald Emerging Markets Case Studies 1, no. 1 (January 1, 2011): 1–28. http://dx.doi.org/10.1108/20450621111126792.

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Subject area Marketing. Study level/applicability This case can be used in a principles of marketing course, at Introductory, Executive or MBA level, it is particularly suitable as a case on promotions policy as one of the 4-P's, to illustrate the role of marketing communications as part of an integrated marketing strategy, or to illustrate the building of a service brand. Case overview The case illustrates a number of practical marketing issues: the marketing challenges of launching a budget airline: gaining high visibility and awareness with a relatively low share of voice; the relationship between an organisation and its advertising agency; the requirement to maintain a consistent marketing strategy over time, but to adapt the execution as market dynamics impact the consumer. Given the dynamics of most industries, kulula.com cannot afford to be complacent, as new entrants are always on the horizon. The dilemma facing Gidon Novick and his team is to rethink the sustainability of its current strategy, how to grow and protect its position, as well as the relationship with its advertising agency and its communication strategy – is a more relevant campaign or a new agency required to keep the marketing communications interesting and current? Expected learning outcomes The expected learning outcomes are: to analyse the success of communications campaigns; to explore the issue of client/agency relationships; to understand brand building strategies, how to create a distinctive position, and how to build a services brand; To understand the key success factors for a low-fare niche positioning strategy, and to examine the sustainability of this low-fare strategy; and to identify some product line extension opportunities for kulula.com. Supplementary materials Teaching note.

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Watson, Angela, and Daphne Halkias. "Measuring the creativity of marketing vs. non-marketing professionals in South Africa." International Journal of Teaching and Case Studies 7, no. 3/4 (2016): 289. http://dx.doi.org/10.1504/ijtcs.2016.080930.

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Watson, Angela, and Daphne Halkias. "Measuring the creativity of marketing vs. non-marketing professionals in South Africa." International Journal of Teaching and Case Studies 7, no. 3/4 (2016): 1. http://dx.doi.org/10.1504/ijtcs.2016.10001479.

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le Roux, Elizabeth. "‘Unique perspectives on South Africa’: imagining South Africa through the Homebru book marketing campaign, 2002–2012." Critical Arts 28, no. 5 (September 3, 2014): 809–27. http://dx.doi.org/10.1080/02560046.2014.970813.

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Alhassan, Abdul Latif, and Nicholas Biekpe. "Pricing power in insurance markets: evidence from South Africa." International Journal of Bank Marketing 37, no. 5 (July 1, 2019): 1371–92. http://dx.doi.org/10.1108/ijbm-10-2018-0297.

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Purpose In less competitive markets, firms with market power are likely to exercise pricing power by setting output prices above their marginal cost, inducing welfare losses from resource misallocation, managerial inefficiency and market instability. In order to address such market imperfections, it is important for regulatory authorities to identify the sources of pricing power and devise policies to address their adverse effects. In this context, the purpose of this paper is to undertake an empirical analysis to identify the determinants of pricing power in the South African non-life insurance market. Design/methodology/approach The authors estimate the Lerner competitive index as the proxy for pricing power using annual data on 79 firms from 2007 to 2012. In the second stage, the paper employs panel regression techniques in the ordinary least squares, random effects and generalised method of moment’s estimations to examine the effect of insurer level characteristics on pricing power. Findings The authors find the market to be characterised by firms with high pricing power. Domestic-owned insurers are found to exercise high pricing power compared with foreign-owned insurers. The authors also identify size, cost efficiency, product line diversification, market concentration, leverage and reinsurance contracts as the significant predictors of pricing power in the market. Finally, through a quantile regression analysis, the authors find the effect of cost efficiency, business line diversification and reinsurance to be heterogeneous across different quantiles of pricing power. Practical implications The findings provide regulatory authorities with useful indicators in addressing anti-competitive behaviour in high pricing power to enhance the stability of the insurance market and improve consumer welfare and economic development. Originality/value To the best of the authors’ knowledge, this is first paper to examine the determinants of pricing power and competitive behaviour in an insurance market.

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Abratt, Russell, and Thabiso Nsenki Mofokeng. "Development and management of corporate image in South Africa." European Journal of Marketing 35, no. 3/4 (April 1, 2001): 368–86. http://dx.doi.org/10.1108/03090560110382075.

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Gathers empirical evidence on how South African organisations manage their corporate image management process. The aim is to establish whether one of the leading models of the corporate image management process is applicable to practitioners in the area. While there is renewed interest in both academic and management circles, relatively few studies exist in the area of image management. In‐depth interviews with ten organisations that substantially changed their images recently were undertaken. The results are reported and confirm that the current knowledge and constructs on the corporate image management process are being put into practice by marketers.

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Gibson, Liza. "South Africa is to publish complaints about drug marketing." BMJ 336, no. 7634 (January 3, 2008): 15.5–15. http://dx.doi.org/10.1136/bmj.39429.521123.db.

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Olivier, Deon. "South Africa poised to become a loyalty marketing gem." Journal of Consumer Marketing 24, no. 3 (May 8, 2007): 180–81. http://dx.doi.org/10.1108/07363760710746184.

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ROGERSON, C. M. "PLACE MARKETING FOR LOCAL ECONOMIC DEVELOPMENT IN SOUTH AFRICA." South African Geographical Journal 81, no. 1 (April 1999): 32–43. http://dx.doi.org/10.1080/03736245.1999.9713659.

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Morris, Michael H., and Leyland F. Pitt. "Implementing marketing strategies in the US and South Africa." Long Range Planning 27, no. 1 (February 1994): 56–71. http://dx.doi.org/10.1016/0024-6301(94)90007-8.

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26

Young, Jacobus. "Risk management for a typical petroleum, oil and gas company in South Africa." Corporate Ownership and Control 6, no. 4 (2009): 346–56. http://dx.doi.org/10.22495/cocv6i4c3p1.

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Risk management is becoming an important management discipline for most organisations including petroleum, oil and gas companies. However, before risks can actually be managed, it is imperative to ensure that a risk management framework is embedded. This research aims to research the general approach to a risk management process for a typical petroleum, oil and gas company operating in the South African industry and to determine the primary risk types for such a company. The result of this research could serve as an awareness instrument for petroleum, oil and gas industries to support and establish an effective risk management process, while striving to achieve industry and economic objectives. Furthermore, to serve as a working platform for those companies that is still in early stages of developing a practical risk management solution.

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Nel, Jacques, and Christo Boshoff. "Traditional-bank customers' digital-only bank resistance: evidence from South Africa." International Journal of Bank Marketing 39, no. 3 (January 20, 2021): 429–54. http://dx.doi.org/10.1108/ijbm-07-2020-0380.

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PurposeDigital-only banks are emerging as challenger banks to the traditional-bank business model in South Africa. However, traditional-bank customers could resist the use of digital-only banks, theoretically due to their satisfaction with the status quo. Consequently, inertia arising from bias to traditional banks based on status quo satisfaction could engender their resistance to become customers of digital-only banks. The objective of the study, therefore, is to investigate how traditional-bank customers' inertia influences digital-only bank resistance.Design/methodology/approachBased on a literature review, digital-only bank adoption barriers and cognitive-based initial distrusting beliefs were identified as mediators of the influence of inertia on digital-only bank resistance. To test the mediation model empirically, data was collected from 610 traditional-bank-only customers.FindingsThe five adoption barriers fully mediate the influence of inertia on cognitive-based initial distrusting beliefs. The five barriers in serial with cognitive-based initial distrusting beliefs partially mediate the influence of traditional-bank customers' inertia on digital-only bank resistance. Cognitive-based initial distrusting belief is an essential factor in the mechanism underlying the influence of traditional-bank customers' inertia on digital-only bank resistance.Originality/valueDigital-only banks are relatively new. Research is therefore lacking in consumer behavior explaining the use of digital-only banks by traditional-bank customers in the South African context. A further novelty of the study is the empirical assessment of mechanisms that explain the influence of inertia on cognitive-based initial distrusting beliefs, and the influence of inertia on resistance behavior.

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E T, Maziriri, and Chinomona E. "Modeling the Influence of Relationship Marketing, Green Marketing and Innovative Marketing on the Business Performance of Small, Medium and Micro Enterprises (SMMES)." Journal of Economics and Behavioral Studies 8, no. 3(J) (July 3, 2016): 127–39. http://dx.doi.org/10.22610/jebs.v8i3(j).1294.

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Small, Medium and Micro Enterprises (SMMEs) are considered as economic engines for many countries. In South Africa, the Small, Micro and Medium Enterprises (SMMEs) sector has been acknowledged as the driving force to foster economic growth and job creations. This paper aimed at examining how relationship marketing, green marketing and innovative marketing influence the business performance of Small, Medium and Micro Enterprises (SMMEs) in Southern Gauteng, South Africa. The study utilized a quantitative research paradigm. A structured questionnaire consisting of validated scales for relationship marketing, green marketing, innovative marketing and business performance was administered to a sample of 231 SMMEs managerial employees in the Southern Gauteng region of South Africa. Smart PLS was used to analyze the data and the results indicated that there are positive relationships between the posited research variables. Implications of the findings are discussed and limitations and future research directions are alluded to.

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Ramasobana, Morongwa, and Olawale Fatoki. "Business Attributes and Marketing Communication Strategies of SMEs in South Africa." Journal of Economics and Behavioral Studies 9, no. 6 (January 15, 2018): 90–97. http://dx.doi.org/10.22610/jebs.v9i6.2007.

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The purpose of this study was to investigate business attributes and marketing communication practices of SMEs in South Africa. This study adopted the quantitative research design with a descriptive research method. Data was collected through the use of self-administered questionnaires in a survey. Descriptive statistics, ANOVA and regression analysis were used to analyse data. The results revealed that some marketing communication tools indicate that there is no significant difference in the marketing communication tools adopted by SMEs on the basis of business attributes. In addition, some marketing communication tools indicated that there is a significant difference in the marketing communication tools adopted by SMEs on the basis of business attributes. This study recommended that SMEsâ€™ owners should consider their business factors when selecting the marketing communication strategies and equip themselves with the knowledge of marketing communication.

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Chummun, Zaheenah B., and Christo A. Bisschoff. "Investigating the Marketing of Micro-insurance Products in South Africa." Journal of Economics 5, no. 1 (April 2014): 57–65. http://dx.doi.org/10.1080/09765239.2014.11884984.

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Corbishley, Karen M., and Roger B. Mason. "Selection of Causes According to Socio-Demographic Status in South Africa." Journal of Promotion Management 17, no. 2 (April 2011): 228–40. http://dx.doi.org/10.1080/10496491.2011.580686.

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Maanda, Penelope Maserame, Russell Abratt, and Michela Mingione. "The Influence of Sport Sponsorship on Brand Equity in South Africa." Journal of Promotion Management 26, no. 6 (March 30, 2020): 812–35. http://dx.doi.org/10.1080/10496491.2020.1745984.

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Duh, Helen, and Miemie Struwig. "Justification of generational cohort segmentation in South Africa." International Journal of Emerging Markets 10, no. 1 (January 19, 2015): 89–101. http://dx.doi.org/10.1108/ijoem-08-2012-0078.

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Purpose – The purpose of this paper is to look at the successful generational cohort segmentation from global and country-specific formative experiences in the USA, to examine the justification of cohort segmentation in South Africa. It also describes the demographic and psychographic characteristics of the latest consumer cohort – Generation Y for the interest of retailers and marketing managers. Design/methodology/approach – The study gathers secondary data by carefully scrutinizing books, journal articles, essays and dissertations. From these secondary sources, summaries of various findings and important scholarly insights into the qualifying factors for cohort formation and the important characteristics that make Generation Y an attractive consumer segment are provided. Findings – Findings show that, generational cohort segmentation is reserved for countries whose defining moments meet some qualifying conditions. South Africa can segment consumers in terms of generational cohorts because the historic and political defining events the country experienced fulfil the requirements for cohort formation. Particularly, apartheid is suggested to be the country-specific defining event backing the labelling of Generation X and Y South Africans. Generation X should thus be “the apartheid, socio-economic instability cohort” and Generation Y should be “the post apartheid socio-economically liberated cohort” Findings also show that Generation Y South Africans constitute a majority of the growing middle class, termed “Black Diamonds”. Originality/value – In addition to providing summaries of useful marketing-related reasons to target Generation Y consumers, this study assesses the qualification of South Africa’s historic and political events in forming consumer cohorts for generational marketing.

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Kallier, Safura Mohamed. "The focus of marketing communication efforts of smes within south Africa." Management & Marketing 12, no. 1 (March 28, 2017): 140–54. http://dx.doi.org/10.1515/mmcks-2017-0009.

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Abstract Marketing communication is seen as a vital activity for the survival and success of SMEs. Traditionally tools such as pamphlets, local newspapers, posters and business cards were primarily used to promote SMEs. Today, however, the communication landscape has evolved due to technological advancements. As a result, there are many more communication tools that can be used by SMEs to conduct marketing communication activities of the business. The focus of this study is thus to determine the usage of traditional and technology-enabled marketing communication tools employed by SMEs in South Africa. A self-administered questionnaire was used to collect data from SMEs in South Africa. The results of this study indicate that most SMEs make use of e-media such as websites and e-mails as marketing communication tools. This article provides insight into the marketing communication tools that are being used by SMEs in South Africa which will contribute to the understanding of SMEs marketing practices. Studies suggest that there are many similarities regarding the challenges faced by SMEs globally and as such the findings of this study can be applied universally.

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McCoy, S., and P. J. Du Plessis. "The role of exhibitions in the marketing mix in South Africa." South African Journal of Economic and Management Sciences 3, no. 3 (September 30, 2000): 459–68. http://dx.doi.org/10.4102/sajems.v3i3.2624.

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Exhibitions are a recognised component of a company's marketing mix, The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has been done and published, especially in South Africa. This exploratory study focuses on the use of the exhibition medium as a part of a company's marketing effort. Respondents question the return on investment and the measurability of the medium, while the benefits are in agreement with other published literature. Future research on the effectiveness of the medium and the impact of technology is recommended, as well as the viability of the medium on the marketing of services.

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Matiza, Tafadzwa, and Elmarie Slabbert. "South Africa's place brand: A marketing axiom to South Africa as a tourism destination?" Journal of Destination Marketing & Management 15 (March 2020): 100380. http://dx.doi.org/10.1016/j.jdmm.2019.100380.

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Cant, Michael Colin, and Adri Meyer. "Loyalty cards: Strategic marketing tool or wasted marketing effort?" Corporate Ownership and Control 10, no. 1 (2012): 187–93. http://dx.doi.org/10.22495/cocv10i1c1art3.

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The rapid rise and distinctive demands of black consumers after the apartheid era in South Africa has brought forward many opportunities for retailers. One of these opportunities is examining the purchase behaviour of black consumers if they possess a loyalty card. The purpose of this research was to investigate the purchasing habits of black South African consumers who possess a loyalty card, looking specifically at purchase frequency and polygamous loyal customers. In order to test various hypotheses, 65 black South African clients of two pharmaceutical outlets were surveyed. The results of the study indicated that a relationship does exist between the possession of a loyalty card and shopping frequency, as well as the relationship between polygamous loyalty and shopping frequency.

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Paton, Douglas A., R. di Primio, G. Kuhlmann, D. van der Spuy, and B. Horsfield. "Insights into the Petroleum System Evolution of the southern Orange Basin, South Africa." South African Journal of Geology 110, no. 2-3 (September 1, 2007): 261–74. http://dx.doi.org/10.2113/gssajg.110.2-3.261.

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Lappeman, James, Robyn Clark, Jordan Evans, and Lara Sierra-Rubia. "The effect of nWOM firestorms on South African retail banking." International Journal of Bank Marketing 39, no. 3 (January 8, 2021): 455–77. http://dx.doi.org/10.1108/ijbm-07-2020-0403.

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PurposeThis study analysed the effect of online negative word-of-mouth (nWOM) firestorms in the retail banking sector. By understanding negative sentiment and sentiment recovery across an entire retail banking sector, the research exposed a unique view of banking in South Africa.Design/methodology/approachThe study made use of both a sentiment and topic analysis of over 1.7 million social media posts in South Africa. The methodology made use of both NLP and human validation techniques to measure changes in social media sentiment during online firestorms. This measurement included each of South Africa's major retail banks over a twelve month period.FindingsFrom the analysis, key trigger characteristics for these firestorms (product failures, service failures, social failures and communication failures) were categorised. In addition, the average duration of a firestorm was calculated and factors that impact sentiment recovery were explored.Originality/valueThe study was located in South Africa and, unlike firm level studies, researched nWOM for the whole retail banking sector. A theoretical footprint depicting the typical anatomy of a firestorm was derived in order to aid stakeholders to be more vigilant and better equipped to provide correct intervention in such times of crisis.

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Bick, Geoffrey, Andrew Beric Brown, and Russell Abratt. "Customer perceptions of the value delivered by retail banks in South Africa." International Journal of Bank Marketing 22, no. 5 (August 2004): 300–318. http://dx.doi.org/10.1108/02652320410549638.

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Roberts-Lombard, Mornay, Candice Burin, and HB Klopper. "An Internal Marketing Perspective Within A Recruitment Service Environment In South Africa." Journal of Applied Business Research (JABR) 32, no. 1 (December 31, 2015): 45. http://dx.doi.org/10.19030/jabr.v32i1.9522.

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The primary objective of the study is to determine the influence of internal marketing on the brand image of a recruitment agency brand in South Africa. The perusal of the literature could not identify any direct studies on how the elements of the internal marketing mix of product, price, promotion, distribution, people, processes and physical evidence are ultimately linked to brand image within a recruitment agency environment in South Africa. This raises the question as to whether or not internal marketing has a positive influence on the brand image of recruitment agencies among their clients. Therefore the relationship between internal marketing and brand image needs to be explored, as this relationship could provide a means of reducing employee turnover and enhancing the performance and profitability of recruitment agencies. The population for the study was drawn from all registered recruitment agencies listed under the Association of Personnel Services Organisations (APSO). The selected sample of respondents was surveyed through an online self-administered survey distributed via a link in an email. A total of 1 123 questionnaires were completed. The data was analysed using multivariate regression statistics. The application of an internal marketing approach enables recruitment agencies to minimise employee turnover, aiding these agencies to gain strong brand images that result in higher levels of competitiveness and profitability. Successful internal marketing should have a positive influence on employee attitudes and actions and therefore enhance customer satisfaction. The integration of internal marketing into the organisation’s overall marketing strategy is therefore critical.

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Badenhorst, P. J. "New Order Rights to Minerals in South Africa: Ten Years after Mayday." African Journal of International and Comparative Law 26, no. 3 (August 2018): 366–90. http://dx.doi.org/10.3366/ajicl.2018.0237.

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This article examines the application and evolution of the Mineral and Petroleum Resources Development Act 28 of 2002 since its introduction in South Africa by the ANC government. Rights to minerals, the players, the processes and security of mineral tenure are discussed. A conclusion is reached about the type of mineral law regime that was created by the MPRDA as part of the transformation of the legacies of apartheid.

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Lazarus, John, Stephen Jeffery, and Lisa Kaestner. "Mini-slings – concern regarding marketing of these devices in South Africa." South African Medical Journal 102, no. 3 (February 23, 2012): 110. http://dx.doi.org/10.7196/samj.5509.

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Cant, Michael. "Challenges Faced By SMEs In South Africa: Are Marketing Skills Needed?" International Business & Economics Research Journal (IBER) 11, no. 10 (September 19, 2012): 1107. http://dx.doi.org/10.19030/iber.v11i10.7256.

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In South Africa the SME sector has been placed on the governments priority list for economic assistance and job creation. The government expects 500 000 jobs to be created every year for the next 10 years - the bulk which is expected to come from the SME sector. Research conducted by Bowler, Dawood and Page (2006) and Phakisa (2009) estimate that 40% of new business ventures fail in their first year, 60% in their second year, and 90% in their first 10 years of existence. There are numerous reasons for these failures and many authors have identified the challenges these businesses face. The research problem of this study emanates from the current high business failure rate as well as the lack of and need for marketing skills of South African SME managers. The research investigates the correlation between business success and the need for marketing skills and to what extent the lack of these skills influence the failure or success of the business. The research made a direct link to the lack of marketing skills and the failure of businesses as well as the fact that managers and owners are aware of these shortcomings that they have. The conclusion is that there is a positive correlation between the success of a business and the need for marketing skills in South African SMEs. The challenge that now faces government, educational institutions and businesses themselves is to develop these marketing skills in such a way that the chances of survival of these SMEs are increased.

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ELLIOTT, M. B., W. L. NIEUWOUDT, and M. C. LYNE. "AN OPINION SURVEY ON ASPECTS OF BEEF MARKETING IN SOUTH AFRICA." Agrekon 26, no. 3 (October 1987): 62–65. http://dx.doi.org/10.1080/03031853.1987.9524114.

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Thamaga-Chitja, Joyce, and Sheryl L. Hendriks. "Emerging issues in smallholder organic production and marketing in South Africa." Development Southern Africa 25, no. 3 (September 2008): 317–26. http://dx.doi.org/10.1080/03768350802212113.

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Makhitha, KM. "Supplier relationship marketing practices and small retailer performance in South Africa." Cogent Business & Management 6, no. 1 (January 1, 2019): 1672490. http://dx.doi.org/10.1080/23311975.2019.1672490.

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Makhitha, KM. "Marketing Strategies Of Small Craft Producers In South Africa: Practices And Challenges." Journal of Applied Business Research (JABR) 32, no. 3 (May 2, 2016): 663–80. http://dx.doi.org/10.19030/jabr.v32i3.9649.

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The purpose of this research paper was to investigate the practices and challenges of marketing strategies of craft producers in Gauteng, South Africa (SA). As craft producers lack access to market they are unable to market their products successfully and face major challenges in marketing their products. A survey was conducted among 244 craft producers in Gauteng, South Africa (SA) to determine the marketing strategy practices and the challenges they face when marketing their products. The findings have shown that craft producers introduce new products from time to time and constantly improve existing products. Craft producers believe that their products are unique and of higher quality. They face challenges with the lack of demand for their products and the fact that it is not easy for them to identify customers that want their products. Craft producers need to decide on who they want to target with their products, determine the needs and then formulate an appropriate marketing mix element strategy to reach the chosen target market.

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S. Sipho, Makgopa. "Online social media usage of car dealerships in Gauteng Province, South Africa." Problems and Perspectives in Management 14, no. 3 (November 10, 2016): 601–7. http://dx.doi.org/10.21511/ppm.14(3-3).2016.02.

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The concept of social media is top of the agenda for many organizations today. Decision makers, as well as marketers, try to identify ways in which organizations can make profitable use of social media platforms. The adoption of social media in marketing communication campaigns to carry the marketing communication message to the target audiences remains a challenge to organizations in the motor industry. The purpose of this paper was to establish an understanding of the online social media tools used by car dealerships in their marketing communication strategies and campaigns. In achieving the purpose of this paper, a qualitative research approach using semi-structured in-depth interviews with marketing personnel of different car dealerships in Gauteng province, South Africa was followed. In this paper, a qualitative content analysis was used to analyze primary data using Atlas ti version 10 computer software. The findings of this paper revealed that the use of social media platforms by car dealerships varied in terms of message content. Recommendations to stakeholders in the motor industry and future research directions are provided. Keywords: social media, marketing communications, communication channels, consumer-to-consumer communications, car dealerships. JEL Classification: M31, M37

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An, J., and A. Mikhaylov. "Russian energy projects in South Africa." Journal of Energy in Southern Africa 31, no. 3 (October 20, 2020): 58–64. http://dx.doi.org/10.17159/2413-3051/2020/v31i3a7809.

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From early 2019, South Africa and Russia have planned to increase their energy trade. Russia can become one of the world’s five largest energy exporters. This study examines of the cost of a kilowatt of electricity generated by coal power projects in South Africa and compares nuclear electricity with other types of green energy. This method must help to improve the management decision-making process in South Africa for energy exporta. Reasons for this persistence include the marketing strategies of Russian companies for seeking new markets in industrialised and postindustrial countries where, due to intensive competition, sales of Russian high-tech products are often unsuccessful. Renewable energy gives a chance to potentially reduce poverty in South Africa. The study concludes that imported crude oil is more suited to the needs of the refining industry of South Africa. The consumption for this type of energy in areas not concerning industry is insignificant and its increase is unlikely to be observed in the future. Highlights• Nuclear energy is popular energy source in South Africa now.• Provision of sustainable energy services helps to find the sources for economic growth. • Renewable energy technologies have opportunity for reduce nuclear production in South Africa.• Bio-energy can become the main source of energy in South Africa.

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